4 minute read
DRIVING FORWARD
Staying on course
StandOut magazine announces the creation of a steering committee
THE STEERING COMMITTEE
AISHA FRANCIS
BEN CRAWFORD LUKE FITZMAURICE DANNY SINGH
TRAMLINES
© Fanatic/Ben Bentley
For more than 17 years, StandOut magazine has prided itself on being at the forefront of live events news. The last two years have changed the event scene; the industry has shifted, it is facing fresh new challenges, and the sector is entering a period of collaboration.
So, to ensure that StandOut magazine remains relevant and continues to address all the important news and views and practical information that events professionals need to do their jobs, we have created a steering committee; a soundboard that will be the magazine’s “boots on the ground” as our industry landscape changes.
At StandOut, we’re all about teamwork; it makes the dream work. And it doesn’t matter whether you work on sports events or music, or within a production company or local authority events team, we have always believed that different event organisers can learn from organisers running different types of events. This magazine is for the industry so it’s only natural that we want to seek even more indepth advice from those in the know.
SHARING IDEAS AND OPINIONS
The steering committee comprises experienced events professionals, who are responsible for delivering a wide variety of live events and experiences. They include Aisha Francis, senior events manager at Proud Events, Danny Singh, founder of Sandwell and Birmingham Mela, Frankie Tee, director of enTeetainment, Ben Crawford, digital and production director at Wasserman, Luke Fitzmaurice, managing director of LFX Events, and Rob Nathan, group marketing director at Media 10. With more names to be confirmed next month.
Caroline Clift, editor of StandOut magazine, explained the rationale behind the creation of the steering committee: “I have reported on the issues facing busy events professionals for the last 17 years. There are multiple facets to my role, but I am at my happiest when I am on an event site, talking to events professionals. Talking to people about the real issues being faced on site and sharing ideas and opinions is a hugely rewarding part of my job. I am passionate about our sector and want to make sure that the stories we produce are the stories people want to read and ones they can learn from.
“Our editorial must remain honest, authentic, and accurate. It must resonate with readers. What better way to make sure that we continue to support events professionals than drawing on the views and expertise of those in the field. Quite literally.”
EXPERIENCED EVENTS PROFESSIONALS
The StandOut magazine steering committee create, market, manage, and deliver live events across the world, such as AfroNation, Lightopia, UK Black Pride, Sandwell and Birmingham Mela, Slam Dunk, BBC Radio 1 Big Weekend, Rochester Castle Concerts, Ideal Home Show, Grand Designs Live, Tramlines, NFL on Regent Street, and ATP Finals, to name a few. The committee works across sport, music, faith, cultural, business, and consumer events, and works with brands on immersive experiences and sponsorship activation.
Francis, who has event production experience of working on major event sites, such as Bestival and Glastonbury, commented on joining the committee: “I’m super excited to be joining the steering group at StandOut! It’ll be great to get together with others in the industry and be involved in a platform that creates and shares insights of our wonderful industry.”
Clift continued: “The steering committee will be part of the magazine’s eyes and ears. It will be part of StandOut’s network that ensures the magazine continues to develop content that will help other events professionals to stay informed. I am looking forward to the coming weeks and months when I get to chat with everyone and discover the latest issues that events professionals are actually facing. There’s nothing like a bit of advice and opinion to stoke the creative brain so I can’t wait to get going.”
She concluded: “I have two ears with which to listen, so the more conversations I have with event organisers and event suppliers and the more questions I ask, the better we can report on what’s happening within our amazing sector. I urge all events professionals to regularly keep in touch and let the team know what events and topics are on your radar.”
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