Stand Out Magazine

January 2012

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achieve event excellence

Lumiere Entrances Durham

SportsAid • BS 8551 • UK Festival Conference • Venues • Survival of the Fittest • Tenders • Britain for Events

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o, the Department for Culture, Media and Sport has announced extra funding for the London 2012 Olympic Games. Security has warranted an extra £270 million from the public purse and the opening and closing ceremonies of the Olympic and Paralympic celebrations have been granted another £41 million.

The Government has released £34 million to the organisers in order to stage the four magnificent events that will open and close London 2012, with £7 million to be held as a contingency. It means that the budget for ceremonies now stands at over £80 million.

The extra funding has raised some questions: I would be interested to know what they can’t do with £40 million especially as “creativity costs nothing” is the mantra of most when economic measures take hold. On the other hand, we know infrastructure does cost and I believe the powers that be are only too aware of the spectacles created in Sydney and Beijing.

Our country – no – our industry expects. So, should we be nervous that all of a sudden the budget is doubled? Why has it been doubled? What did the £40 million plans look like?

Some industry professionals argue that the anticipation of seeing what now can be created with £80 million is immense and, sports minister, Hugh Robertson argues that the increased funding will deliver more than extra fireworks and music. The budget rise will drive economic and tourism benefits, giving a better impression of our country, as the world watches, he says.

Plus, it will stop the critics from saying “we could of and should of done more”.

But others argue that the sum is truly disgusting. In a few months time, the speculation will end. Until then, we must remain patient. London 2012 will be a testing time for industry – it’s a time for creating allies and not enemies. Industry is in it together and this should be our motto – let’s start 2012 as we mean to go on and make it our New Year’s resolution to stand determined, as we show the world what Great Britain has to offer.

As the year progresses, Stand Out will report all you need to know on the Olympics and more in your new look magazine and website. We hope you like the change in design. Keep your eyes peeled for some new features too, and if you have any feedback please get in touch.

Happy New Year and happy reading, Stand Out presented the award for Best Celebratory Event to K Events at the Eventia Awards before heading to the UK Event Awards to present Lumacoustics with the award for Best Technical Services/Production Company

Cover image: Fusion, Mick Stephenson, LUMIERE 2011, produced by Artichoke in Durham. Photo Matthew Andrews.

Editor Caroline Clift – caroline@cimltd.co.uk

Studio Manager Paula Smith – paula@cimltd.co.uk

Publisher Neil Fagg – neil@cimltd.co.uk T: 01795 509101

Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

Publication Manager Jo Sapsford – jo@cimltd.co.uk T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – sarah@cimltd.co.uk T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk T: 01795 509103 F: 01795 591065 Chief Executive John Denning – jdenning@cimltd.co.uk

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2012. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

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contents

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From the Field…

Regulation, disabled access, social media and the weather were just some of the topics discussed at the UK Festival Conference

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space hunter

Looking for an event space in summer 2012? As many central London venues turn themselves into Olympic houses, Stand Out looks at some alternative venue options

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survival instinct

7,000 extreme runners experienced all Battersea had to offer at Men’s Health Survival of the Fittest, a 10K adventure race series

competition

Win day use of Grange Tower Bridge Hotel’s Ajala Spa, courtesy of UK Venues

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hydrate your event

The water industry has experienced a dry spell in terms of regulation. Until now. BS 8551 The Provision and Management of Temporary Water Supplies has been published and will help the events industry comply with Water Quality Regulations

reGulars

6 The latest event industry news stories 8 Tender opportunities and event business

wins

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Buyer’s beware, says Paul Hussey, Eventia board member

48 Ask not what your association can do for you, says Jan Booth, NOEA VP

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lumiere entrances durham

Artichoke produced Durham’s recent Lumiere, which saw over 30 artists work with light to create a four-day dazzling spectacle enjoyed by over 140,000 people

52 Event news and discussions from the social media realm

66 Discover what’s coming up in the February issue

www.standoutmagazine.co.uk

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NEwS

New regulations warn marketers of ambushing London 2012 Marketers looking to “ambush” any of London 2012’s 27 event zones could find themselves with a £20,000 fine if found guilty of contravening the latest advertising and trading regulations from the Olympic Delivery Authority. Businesses and brands wishing to trade or advertise in open public spaces

within a few hundred metres of competition venues will require authorisation, which must be secured by February 29, 2012. Traders and advertisers that would like a presence in the events zones will need approval, as LOCOG says that the Games must have a consistent look.

Consumer engagement will see experience brands flourish Brands that interact with their consumers and invest in consumer experience will lead the way in the 21st century. According to new research by Jack Morton Worldwide, experience brands that turn consumers into customers and advocates will be the big winners in the business realm. Surveying 1,600 people in the US, UK, Asia and Australia, the agency found that 78 per cent

of consumers agree (44 per cent strongly) that they would pay a premium for a brand that offers a unique experience.

However, only 26 per cent said their past brand experiences have been extremely/ very unique – suggesting an opportunity for companies to differentiate from competitors and elevate their brand experience – in the UK, 15 per cent agreed with this statement.

Scottish cycling event pedals home with top UK Event Award Cycling Scotland’s Pedal for Scotland was the big winner at the UK Event Awards, as the event won the Grand Prix prize. Stand Out sponsored two awards – Lumacoustics won Best Technical Services/Production Company and Gallowglass walked away with Best Event Services Supplier. The event, held at Wembley Stadium, saw almost 300 industry professionals gather for the second annual awards presentation. Other big winners on the night included Sparklestreet Creative Adventures’ Adidas Originals Street

Party, which took the Chairman’s Award, and Rapport Events, which took home gongs for Best Corporate Event and Best Conference.

Red Bull Racing revs up in MK Red Bull Racing paraded through the streets of Milton Keynes in December, taking over the town’s Midsummer Boulevard to celebrate the team’s achievements in Formula One this season.

Sebastian Vettel and Mark Webber marked their championship success in the racing team’s UK home by showing off their

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driving skills in front of an estimated 60,000 F1 fans. The Red Bull Home Run also saw David Coulthard drive the Red Bull NASCAR. Interactive displays and a paddock kept fans amused during the three-hour public display.

The public braved freezing temperatures to get up close and personal with the Red Bull team, which is based in Buckinghamshire.

Industry events fail to deliver suitable ROI Event exhibitions that are too big and too general are not giving event industry professionals a suitable return on investment. That’s the message from Tanya Cohen, event director, UK Venue Show, as she argued that some exhibition organisers are too greedy and operate events that fail to target a niche.

Cohen, who launched National Venue Show and Square Meal, told Stand Out that some industry events are “all about everything” and, as a result, fail to meet the current needs of each sector.

The UK Venue Show, which takes place at London’s Olympia from February 1-2 and runs alongside the Event Production Show, anticipates that over 40 venues will be represented at the event. So far, just under 30 venues have confirmed they will be at the show including Odeon UK, Mercedes Benz World and the Riviera Centre.

Cohen added: “The current climate is not an easy time but the event is going well.

Not everyone can be at the event because of financials but I have been blown away by how well the show has been received.

“The show is specific to what people want – it’s more personal and allows one on one interaction. I believe people are excited by next year. Organisers will have full pockets and will want to tie up their events so I predict a busy Q1.”

Benn named as keynote at NOEA Convention Melvin Benn, managing director, Festival Republic and chairman, Wembley Stadium, is to be keynote speaker at the National Outdoor Events Association (NOEA) Convention 2012. The announcement was made at NOEA’s AGM, which took place at the Guild Hall, Bath, and saw the re-election of Richard Limb as president. The elections saw 30 per cent of the NOEA membership vote for presidential candidates Limb and Jan Booth, managing director, Sunbaba.

Limb held on to his post and Booth kept her position as vice president.

Diamond Jubilee plans outlined

SME London and Fresh Montgomery have launched Independent Hotel 12 – The Business Event for Luxury and Boutique Hotels. The two-day event will take place at London’s Olympia on October 16 and 17 and aims to bring together owners, operators and decision makers from within the luxury and independent hotel market.

Tim Etchells, managing director, SME London, suggests that the time is right for the sector to have its own dedicated event.

The Royal Barge, which will carry the Queen and members of the Royal family down the Thames in the Thames Diamond Jubilee River Pageant, has been unveiled.

The barge will feature red, gold and purple floral displays and lead a flotilla of 1,000 boats including the Royal Rowbarge, 60 motor boats, 40 narrow boats, 20 Dutch barges, 300 rowing boats, 160 historic vessels, 20 working boats and 30 boats from The Royal Squadron.

Nokia projects new mobile future with Drive and Millbank Drive Productions beamed 4D images onto Millbank Tower last month to celebrate the launch of Nokia’s latest smartphone.

Millbank, situated on the banks of the River Thames, was plunged into darkness to enable the phone giant to use 16 powerful projectors – stationed 300 metres away on the other side of the river – to project images onto the building’s 800 windows, each of which was covered with vinyl. At different stages of the 37-minute Nokia Lumia Live project – designed by Mission Media – the building appeared to wobble, collapse and shatter. The event was also marked by a performance from Deadmau5 and a VIP after party, which took place at Altitude 360.

Ice Age Live! A Mammoth Adventure is to launch next year at Wembley Arena.

The production will premiere in November 2012 before heading out on a five-year tour, visiting more than 30 countries.

ScotRail has completed a four-week roadshow throughout Scotland, communicating its severe winter weather travel plans with commuters at railway stations. Two trailers, provided by Mobex, visited 16 locations throughout November – ScotRail staff talked to 84,000 commuters.

AEG Ogden will operate the new Oman Convention and Exhibition Centre (OCEC), Muscat. The centre will feature a tiered auditorium to seat 3,200 while the exhibition halls will feature 22,000 square metres of exhibition space.

International Confex has named James Samuel as event manager. He joins UBM after 10 years at Reed Exhibitions where he helped launch GIBTM.

Lounge on the Farm applies for new licence for 2012 event Lounge on The Farm has decided to renounce its current licence and apply for a new one for 2012. A spokesperson for the festival told Stand Out that the organisers are utilising January to meet with emergency services and local MPs to put the licence together to create a stronger event.

The 2011 event, which has a capacity of 10,000, saw 25 reported incidents.

Concerns by some residents were raised, and there was some “conflict”.

The organisers are looking for sustained growth and Canterbury City Council has confirmed that the surrender of the licence

A National Stewarding Council could be up and running by mid 2012, if industry deems the creation of a self-regulated association worthy. Tom Clements, managing director, Specialized Security, told Stand Out that the National Stewarding Council is the brainchild of Green Stewards’ Alex Lepingwell. .

in no way means that there will be no festival in 2012.

Sean Baker, founder, Lounge on the Farm, said: “We feel the best way to progress onwards is to voluntarily relinquish the current licence held and take out an application for a new one. This will allow us to discuss the issues of 2011 and improve our working relationship with Kent Police.

With a new licence we can take another step towards a safer, more secure event that is far better positioned to progress and build on the fantastic success we have enjoyed over the last few years.”

Lack of grant funding and sponsorship revenue has been blamed for the cancellation of the Windermere Air Festival. Bluestone Events, which delivered the 2011 event, will no longer run the show that was run for the first time as a commercial entity in 2011.

The Scottish Event Awards have launched. Entries must be submitted

by May 25.

Melville Event and Exhibition Services has appointed Ocean Media’s Andy Gibb as chief operating officer.

Concerto Group reports sales growth of 23.3 per cent to £26.4 million and a leap in profits – underlying profit before tax increased to £291,546.

195 Piccadilly has launched a spy theme for conferences/events in 2012.

www.standoutmagazine.co.uk

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News

Olympia gets Hotel debut

Tenders and conTracT wins

Image courtesy of Birmingham City Council

Pitch for business Discover the latest contract wins, tenders and business opportunities within the events industry…

The Royal Parks (TRP) is inviting event organisers to submit proposals to operate a commercial event on a green field site in Regent’s Park from 2013 to 2016. It expects to let either one or two contracts to professional event management companies to plan, promote and produce an event annually during the summer months.

The successful company will take all financial risk for their event and will benefit from the commercial rights, and in return they will pay agreed fees to The Royal Parks. Bidders must be able to demonstrate their ability to underwrite the proposed event for the duration of the contract. This opportunity is not appropriate for outdoor music concerts or outdoor music festivals, business-tobusiness events, private events or standalone funfairs. For more details, email Sarah Blyth: procurement@royalparks.gsi.gov.uk The deadline is February 1, and the value of the contract is worth £500,000-£600,000.

Joe Manby has won a two-year contract to provide all event services for the Scottish Technology Showcase in 2012 and 2013. The events, hosted

by Scottish Enterprise at SECC Glasgow, attract 1,500 national and global technology

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The Library of Birmingham, which will open in July 2013 with a Festival of discovery, is looking for a festival producer

professionals. The contract was awarded to Joe Manby by management consultancy Strategem, and comes just two months after it was awarded a full service commission for the 2012 Royal College of Paediatrics and Child Health Annual Conference.

Informa Exhibitions has appointed Melville Middle East to provide a range of services to 14 of its UAE-based shows in 2012, including Power Water Middle East and Cityscape Abu Dhabi.

Services will include the provision of shell scheme, features, electrics, furniture and carpets.

The Agriculture and Horticulture Development Board requires a range of promotional merchandise – branded memory sticks and USB peripherals, stress balls and general merchandise. Interested?

Call Stuart Hinde on 0247 7647 8871, email procurement@ahdb.org.uk The deadline is 2pm on January 24.

The Library of Birmingham will open its doors in July 2013 with a Festival of Discovery. It is therefore looking for a festival producer to assist with the

planning, operational programming and delivery of a mix of events, exhibitions, activities and performance to mark this celebration. The festival will utilise spaces within the new building, Centenary Square and other outdoor spaces. The contract will commence in March 2012 and will run for two years. Expressions of interest should be submitted by 5pm on January 11, 2012, and final proposals should be submitted no later than 5pm on February 1. Email janet. brisland@birmingham.gov.uk Tower Hamlets Council is seeking production management services for a range of events that will run from 2012 to 2014. Tenders are being sought from companies with the experience of managing large-scale outdoor festivals and events with more than 25,000 in attendance. In 2012, the contract will see the supplier work on a programme of events related to the Olympic Games, the Queen’s Diamond Jubilee celebrations and the launch of Victoria Park. In 2013 and 2014, this contract will be limited to annual events and any special projects that arise. The closing date for tenders is 12pm on January 9, 2012. Email jay.bains@towerhamlets.gov.uk

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Enquiry Number 006

UK Festival ConFerenCe

From the field…

Regulation, disabled access, social media and the weather were just some of the topics discussed at the UK Festival Conference

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011 was an interesting year for festivals – in November, Stand Out reported that independent festivals contribute £222 million to the UK economy.

It’s an encouraging figure, yet the papers were adamant that the festival market would experience a decline. True, there have been some event cancellations – but isn’t that the case ever year?

In November also, Stand Out attended the UK Festival Conference at the HMV Forum, Kentish Town. Even though the venue had clearly forgot to switch the heating on (delegates sat in coats), the event received a warm reception, as did the UK Festival Market Report 2011.

Headline figures from the findings suggest that of almost 2,000 surveyed, 55 per cent intended to visit one or two festivals – a one per cent decrease when comparing the same data with 2010. Line-up is the most important factor when deciding which event to attend and bands clashing, price of concessions and wet and muddy weather were cited as the three biggest “downers”.

Festival goers would be discouraged from visiting the same event if the organiser opted to increase the ticket and alcohol prices by five per cent, and fewer stages would have a bearing on decisions too. But the figures show that of the 18 big festivals, prices have increased by 10 per cent since 2002.

According to the report, the reporting of economic news will have a major impact on 2012 ticket sales. If bad financial headlines dominate the papers then organisers could see a drop in sales, as a result of reduced consumer confidence. This issue was highlighted as one to watch in the coming

Paola nutini scoops the prize for Best Headline act at UK Festival awards

www.standoutmagazine.co.uk

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UK Festival COnFerenCe

months. Looking further to the future, the report does state that there are no signals to suggest that the British love affair with festivals is dwindling. It is considered that a festival falls into an individual’s “holiday” budget, and so the festival is not treated as a music event. This mentality will maintain industry if the economy takes a turn, says the report’s author.

Social media, technology, RFID and value for money are also likely to have an impact on how the sector progresses – in fact, these very topics were central to the conference’s programme of content.

Serge Grimaux, CEO, Intellitix, argued that RFID technology has the ability to allow organisers to pull interest from visitors. It means that organisers need not be pushy in their marketing, yet organisers must still be sexy and appealing in order to reverse engagement as we know it, he said.

Grimaux joined Alex Brooke, Peppermint Events, Loud Sound’s Jim King, Paul

Bestival was named Fan’s Favourite Festival

that in 2005, Glastonbury had 195 people check into its accessible campsite. In 2011, this number rose to 700. As a result, organisers should be mindful of a growing deaf and disabled audience. Bull advised on the use of deaf and disabled stewards and artists, sign language specialists on stage and an access toolkit available through the Independent Street Arts Network.

There are no signals to suggest that the British love affair with festivals is dwindling Bedford of Ingenious Media and Suzanne Bull, Attitude is Everything, in the third session of the day: How many hats can one person wear?

Truthfully, the session was not quite what Stand Out was expecting. It was supposed to provide business advice to organisers and promoters, who are expected to be skilled in a multitude of disciplines, but the session mainly advised organisers to talk to the experts if advice is needed. One interesting fact to come out of the open forum was

secret Productions win Promoter of the Year

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In the session Pedal to the Medal: Will sport beat festivals in the Olympic sponsorship marathon? Andy Westlake, CEO, Fast Track, raised the key point – if big brands sink their teeth into the Olympics then will there be enough big brands to sponsor music festivals? He concluded that the market must assume that there is enough money out there.

Yet, the most interactive of sessions came in the afternoon. Weather – or not? moderated by Production Services

Glastonbury’s robert richards picks up the Best Major Festival award

Association’s Andy Lenthall raised the topic of stage collapses, bad weather and health and safety. Stageco’s Hedwig De Meyer, Live Nation’s John Probyn, Showsec’s Mark Logan and The Event Safety Shop’s Simon James questioned whether industry needed more regulation.

James said: “No, we have enough regulation and very good guidance. It’s more a matter of people understanding good practice.”

The panel suggested that people don’t care if it rains – structural stability is the most important issue given last year’s high profile stage collapses. The panel stated that organisers need to understand the limit of their equipment and Rudi Enos of Rudi Enos Design and Specialist Structures Lab suggested that in the future over engineering will be needed to accommodate future risk and the frequency of freak weather conditions.

UK Festival awards winners: Grass roots Festival – Y-not Festival Fan’s Favourite Festival – Bestival Best Major Festival – Glastonbury Best Medium-sized Festival – secret Garden Party Best small Festival – end of the road Best Metropolitan Festival – tramlines Best new Festival – wilderness Best Family Festival – Beautiful days Best toilets – Y-not Festival Best Overseas Festival – Outlook Best sponsor activation – Capitalize/Bacardi the Greener Festival award – shambala

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LUMIeRe

Lumiere Entrances Durham Artichoke produced Durham’s recent Lumiere, which saw over 30 artists work with light to create a four-day dazzling spectacle

I

n 2009, Artichoke conceived and produced a large-scale light festival that would welcome around 75,000 people. The project had been intended for another city, yet Durham County Council invited Artichoke’s Nicky Webb and Helen Marriage to work with it, as it looked for a major cultural event to support its bid to become UK City of Culture.

What progressed from that initial alliance is now a major spectacle in Durham’s events calendar – Durham’s Lumiere. It’s a four-day lighting extravaganza, which has spread across the city in order to accommodate the growing crowds.

Doubling in size, the 2011 Lumiere project saw over 30 British and international artists and designers produce 35 pieces – everything from dramatic installations and animated projections to rivers of lights and subtle interventions that combined to create a nocturnal light trail.

Highlights included Jacques Rival’s giant snowdome entitled I love Durham, which encased the equestrian statue of Lord Londonderry in a snowstorm under an inflated balloon, created by Cameron I love Durham by Jacques Rival was project managed by Tony Harvey, says Ian Bone. Uneven ground added to the complexity of the build, which was hampered by limited access to the city’s Market Place. Whitelight, Dimensions and Neon Circus also worked on this project

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Balloons. Canadian artist Peter Lewis worked with Water Sculptures and Spiers + Major to create Splash, an illuminated waterfall over Durham’s Kingsgate footbridge. Inside Durham’s Cathedral, French fire alchemists, Compagnie Carabosse used scrap metal, charcoal, and old vests to create Spirit, a fire garden in and around the cathedral. And, following enormous success in 2009, Ross Ashton and The Projection Studio returned, recreating Crown of Light upon the cathedral’s 120-metre façade.

Dazzling Durham

The aim of the event was to create an artistic, but popular, event for the city of Durham and the surrounding area. But there was no brief. According to Nicky Webb, co-director, Artichoke, the council requested a world-class event that was free to the general public. Artichoke subsequently produced Lumiere with three key performance indicators in mind – to produce an artistically excellent and safe event, to attract a significant audience and to achieve widespread media coverage.

Webb and fellow co-director Marriage oversaw the event with associate producers Hannah Standen, Kate Harvey and Anna Cook. Ian Bone was the event’s production manager and was supported by a team of project managers. Security and safety was handled by Edward Grant and Hi-Lights’ Martin Warden was the Lumiere’s lighting consultant.

Explained Webb: “This was a very ambitious, large-scale event delivered by a huge number of individuals, each of whom played a part in making the event a reality.

Some installations used the city’s iconic buildings and spaces such as the cathedral, Kingsgate Bridge and Market Place, while others used lesser-known or half-forgotten locations. The intention was to animate the whole of the city.”

But what kind of budget was required to create such a huge spectacle that needed to put Durham on the map?

“The total budget, in cash and in-kind, was around £1.5 million,” said Webb. “Of

Hundreds of young people from across County Durham walked to Palace Green with lanterns under the guidance of the Liverpool Lantern Company

INSIDER KNOWLEDGE: 140,000 visitors 34 British and international artists £1.5 million budget Lumiere has doubled in size since its first outing in 2009 12-day load in

this, 28 per cent came from Durham County Council – funds came from the Performance Reward Grant rather than Council Tax; 33 per cent from Artichoke and its partners; 10 per cent from Arts Council England; 10 per cent from sponsors and sponsorship-in-kind; seven per cent from trusts and foundations; five per cent from the European Commission; two per cent from individual donors and five per cent from other statutory bodies.”

Alastair Elliott, technical director, Water Sculptures, worked with Knight Rigging Services to create Peter Lewis’ Splash, an illuminated curtain of water. The installation was so well received that it will be recreated within the Olympic Park

Bringing light to life

Lumiere was marketed through a combination of conventional arts marketing techniques, social media, pro-active press relations, and the team also worked with

Visit County Durham. The campaign resulted in an audience of more than 140,000, who came to see Liverpool Lantern Company’s River of Light and Mick Stephenson’s Fusion, which illuminates 4,000 plastic bottles and

www.standoutmagazine.co.uk

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LUMIERE

All images courtesy of Matthew Andrews

LumieRe The Projection Studio’s Ross Ashton returned to Durham Cathedral with Crown of Light

over 40,000 recycled objects, and is just one of four commissioned artworks that was used for the event’s “Brilliant” strand.

Brilliant was a new commissioning strand to Lumiere for 2011, a project in partnership with the NewcastleGateshead Initiative and funded by Northern Rock Foundation. It offered opportunities for people based in or originally from the North East, to develop and produce their ideas for artworks using the medium of light.

Four projects were eventually selected from those entered – Fusion, The Global Curiosity Shop, Ad Astra per Aspera and Rainbow – following a three-stage process.

Continued Webb: “One of the wonderful things about programming a festival like this is that we always receive lots of fantastic ideas, and we can’t produce all of them, either because the ideas aren’t right or

Nicky Webb

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because we just don’t have the funds.

The programme has to work as a whole – we’re aiming for a balance between the spectacular and the intimate, large and small – as well as trying to lead the audience on a journey round the whole city and to encourage them to look at surroundings afresh. Inevitably we had to discount some

The total budget, in cash and inkind, was around £1.5 million ideas. For the Brilliant strand, for instance, we received around 70 proposals, and ended up programming four of them. “ Several new technologies were used on many projects. For instance, LumaLabs

produced The Global Curiosity Shop that used cutting-edge 3D imaging software.

Webb added: “We were keen to programme installations that showcased low-energy technologies. In fact, we’ve calculated – with the help of Julie’s Bicycle – that the combined energy use of all the 35 installations is only approximately the same as that used by an average three-bedroom house in a year.”

Helen Marriage, Webb’s co-director, stated that Lumiere will leave a lasting impression on the city and early indicators have shown that 90 per cent of people surveyed had a good or excellent experience, 96 per cent believe that Lumiere is good for the local economy and 95 per cent said Lumiere made them happy.

With rumours that the UK economy could enter another recession, perhaps Government should commission more light spectacles to generate local revenues and put a smile on the faces of the British public.

Flying success: Liverpool Lantern Company

Enquiry Number 009

appg eventS

Opportunity knocks The recently launched Britain for Events campaign has put industry on the political agenda. Nick de Bois, chair, All Party Parliamentary Group for Events, launched the movement. Stand Out met the Conservative MP and asked what’s expected of industry

S

tand Out is sitting within the confines of Portcullis House.

I am meeting Nick de Bois, Conservative MP for Enfield North and chair of the All Party Parliamentary Group (APPG) for Events.

In October, De Bois launched Britain for Events, giving the keynote address to assembled events industry professionals.

The campaign, which runs until March 2012, plans to lobby Government and encourage MPs to get behind county events, exhibitions and festivals, which generate revenues for their constituents.

“This is a vitally important campaign in promoting the UK events industry,” comments de Bois, over coffee. “This is not just about coming cap in hand to

Government, but about a collaborative effort to work together.”

De Bois describes himself as “an old-fashioned Conservative” and he’s no stranger to events. He worked as an exhibition project manager in 1984 before setting up his own exhibition, conference and event business, Rapiergroup. Today, he has no active role in the company and has resigned as a director, but events remain an interest so he’s the perfect candidate to lead the APPG. He believes that if you work in events then events flow through your blood and describes the diversity in events as “phenomenal.”

A new report recently highlighted opportunities for growth in the UK events industry, speculating that with the right support the industry could grow dramatically from its existing £36.1 billion to £42.2 billion in 2015 and £48.4 billion in 2020.

De Bois describes the All Party Parliamentary Group as a tool, and is keen to see the events industry prosper. But what does he hope the APPG will achieve?

“I want to be able to say that in six months we have solid commitment from a

nick de Bois

The APPG for Events has submitted a wish list to Government – very little of it talks about money, that’s because it won’t get any, laughs de Bois. But it does outline a case for events and the economic benefit they bring.

“There’s no natural home for our industry and no real understanding of our industry,” he continues. “I presented a document

This is not just about coming cap in hand to Government, but about a collaborative effort to work together

nick de Bois and exCeL’s Kevin Murphy talk at the launch of Britain for events

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ministerial level and from MPs to support our international efforts to drive events business into the UK. “I also think it’s good for MPs to understand how this industry trickles down into their constituencies and I want the Prime Minister and MPs to get behind inbound bids.”

to Government with the help of Michael Hirst, [chair, Business Visits and Events Partnership] and it explains this is us, this is what we do, this is what we can do and this is what we need Government, MPs and industry to do.”

He suggests that the events industry should support apprenticeships, as many

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Enquiry Number 010 Nick de Bois giving his address at the Britain for Events launch

of industry’s carpenters and set designers came up through the workshop. And, according to de Bois, it’s a perfect time for industry to approach Government and highlight our own efforts.

“I always thought that the events industry was at the lower end of the marketing mix, and it was regarded as an after thought, but we are driving forward within the business and live entertainment worlds.

I want us to recognise the talent in our industry and professionalise the talent in our industry beyond where we are now.

“We are a creative industry. We’re brilliant at it but I get a little frustrated when we hide our light under a bushel.”

The Britain for Events campaign is looking for industry support – organisers, venues and suppliers, and no doubt the APPG for Events will work closely with the cause.

“We will do our bit here and will represent the industry to as many MPs as possible so we can be on the table when they are looking at fiscal measures and considering Government policies,” he continues.

“We have a platform from which we can say ‘hang on, there could be issues for this industry’ and we’ve never had that voice.

“I believe the APPG need to change the mindset of Government so they get us, understand us, are proud of us and help us. Our biggest obstacles are time and inertia and part of our battle will be to keep events in MPs minds, but we have a talking shop that can advocate change.

“This group isn’t the answer to all of our prayers but if industry thinks it’s worthwhile then it should support it.”

Events professionals, it’s over to you.

Enquiry Number 011

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Venues

Space hunter Looking for an event space in summer 2012? As many central London venues turn themselves into Olympic houses, Stand Out looks at some alternative venue options and the current marketplace

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ood news for the events industry… according to new figures, the rates paid to venues for meetings and events rose from July to September. Almost a third of those questioned signaled a rate increase and fewer reported a decrease in revenues. The Meetings Industry Association Pathfiinder research is timely – for the second quarter in a row, rates have increased with venues and event spaces promoting value for money as opposed to cost reduction. The quarterly report cites an increase in enquiries, which would back claims by Tanya Cohen, event director, UK Venue Show, that the events industry is set for a busy Q1. She says that organisers will seek to get their houses in order in the first few months of 2012, particularly as London 2012 will sharply be in view. Industry is predicting an influx of event business in the first three months and organisers are seeking options, as popular

London venues are booked as official Olympic houses.

Slovak House, the entertaining hub for the Slovakian Olympic team sponsors, athletes and VIPs, will be based at the Institute of Directors’ head office in Pall Mall during London 2012. Slovak House is taking two of the 12 available event spaces – the Carlton and Spears Rooms – from July 24 until August 17, both of which will used to entertain and conduct business. France has chosen Old Billingsgate as its national “house”, occupying the riverside venue from July 17 until August 16, Holland will take over Alexandra Palace for 36 days from July 12, and Italy will turn QEIICC into Casa Italia from July 16 until August 16 before downsizing its operation at the conference centre from August 24 – September 11 for the Paralympics. Georgia will take residence at 45 Millbank from July 24, Japan House will be hosted by No4 Hamilton Place from July 27 until August 12 and the House of

Bradford’s City Park development

shetland’s Mareel

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SPACE FOR EVERY POSSIBILITY CALL US TO DISCUSS THE SPECIFIC NEEDS FOR YOUR EXHIBITION, CONFERENCE OR EVENT. BELFAST, NORTHERN IRELAND. TEL: 028 9066 5225 WWW.KINGSHALL.CO.UK

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Organisers should remember that London is not the only UK city, which is hosting Olympic events. Football will also take place in Coventry, Cardiff, Glasgow, Manchester and Newcastle. Canoeing will take place in Hertfordshire, rowing will take place in

The 60,000 square-metre site will have a capacity for 40,000 people Yet despite these bookings, organisers should not panic over availability. Compared to previous Olympic host cities, which have numerous hotels, London has a plethora of dedicated event venues and space that can accommodate scope and scale. Dina Toori, meetings and events manager, Arsenal Football Club, says that the club has good availability during the summer and Olympic period with business on the books until May, which is a good reflection of lead times. She is expecting an influx of trade and interest in the New Year, as is Stancliffe Hall, which has recently launched into the corporate events market. The Grade II listed hall can accommodate up to 120 in the Whitworth Room for a dinner dance and stands within the Peak District, offering organisers an alternative venue option to city locations.

Buckinghamshire and Weymouth will host the sailing. Naturally, enquiries in relation to venue availability and event spaces in these areas are expected to increase.

According to Ruby Chagger, conference and sales manager, London’s Congress Centre, given the current turmoil in Europe the venue does not envisage the events market picking up significantly in the first quarter of 2012, however, it’s hoping that the buzz surrounding the Olympics will lead to an uplift in conference and event activity as the year progresses. And, she says that the Congress Centre is still available as a base for one of the Olympic countries during the Games and it would make an ideal venue as it is located in the very heart of London’s

West End, moments from Tottenham Court Road Underground Station.

Kevin Leaver, head of events, Millbrook Events, disagrees with Chagger’s statement, and states that the venue has taken significant enquiries for 2012, with event organisers wanting to get dates confirmed early – part of an overall recovery trend, which is seeing organisations rekindling their marketing budgets.

Leaver adds: “Interestingly, many of the conferences and events which would usually take place in June and July have been brought forward into the early part of the year and some of the summer staples in the Millbrook calendar have already booked in for earlier dates to avoid clashes. Likewise, some of the events that would usually be hosted in London over the summer months are now looking for alternative venues outside the capital due to concerns about lack of availability, accommodation and accessibility.”

under starter’s orders

Opening their doors in 2012 are a host of new venues. The new £65 million Manchester Metropolitan University business school and £30 million art and design building will both be available for hire –

Glaziers Hall will play host to House of Switzerland

www.congresscentre.co.uk

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VenueS

Switzerland will entertain at Glaziers Hall and Southwark Cathedral from July 11 until August 15. Somerset House will play host to Brazil and the Museum of London Docklands will be transformed to welcome Olympic VIPs from Germany.

Venues

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meetings, hospitality, lectures and exhibitions can all be accommodated when the buildings open in time for the summer.

On May 24, Shetland Arts will officially open Mareel on Shetland, which will feature two cinemas, an auditorium, rehearsal rooms and a recording studio and on March 16, Legoland Windsor Resort will launch its Legoland Windsor Resort Hotel complete with a special event area for up to 150 people. Also opening in March is the newly redeveloped Mere Golf Resort and Spa, Knutsford, Cheshire. The resort can host events for up to 550 and has three conference suites. The hotel will feature 81 rooms and a new Brasserie restaurant.

Brands and agencies looking for outdoor space should check out Bradford’s new City Park development, which opens on March 24 with an official celebration event. The area forms part of the city’s regeneration plans and is adjacent to Centenary Square, which is currently used for events. The new space, which measures 24,690 square metres, can now be utilised by organisers alongside the square. It features 100 fountains and a mirror pool, which can be drained to create a larger event space.

The space is being run by Bradford City Council and it’s hoped organisers will create carnivals, markets, theatre productions, screenings and community festivals.

Mixing arts and pleasure

Opening on June 1, the Queen’s Jubilee Weekend, London Pleasure Grounds (LPG) will be a major new focus for arts and entertainment. The 60,000 square-metre site will have a capacity for 40,000 people and intends to show British talent to the world and recreate a festival atmosphere.

Winner of the Mayor of London and Newham Council’s ‘Meanwhile London’ Competition, LPG will be London’s newest cultural destination, with three stated aims – community, culture and entertainment. The

Two rooms within the Institute of Directors will be transformed into slovak House

site within the Olympic Red Zone, opposite ExCeL, will transform Pontoon Dock from its current state as a derelict site to “creative playground”.

The winning team behind LPG has a history of mixing cultural disciplines to create influential events. Amongst others, it has delivered major arts projects including the 1948 Hoxton Street Party, Liverpool Biennial, Shangri-La at Glastonbury, Cordy House and Mutate Britain.

LPG is a three-year project, and will feature a 36,000 square metre outdoor live events space, a multi-arts dome venue and a floating cocktail lounge.

LPG will transform the area’s skyline as will Forman’s Fish Island with its recently approved plans to create a sofa-shaped

hospitality structure. London’s Living Room could see 8,000 people per day enjoy hospitality a stone’s throw from the Olympic Park. Forman’s Arthur Somerset told Stand Out that organisers could party at the venue until 2am yet the giant sofa and screen is simply an inspirational idea for a brand.

Outline planning has been granted for the structure. Conversations with brands and potential sponsors are ongoing but there are a multitude of opportunities to be had within 5,500 square metres of space.

Somerset added: “The experience of having your own space and immersing people in your aura is what live events is all about, so having a headquarters 100 metres from the Olympic Park is a powerful place to be.”

stancliffe Hall

Plans for hospitality at Forman’s Fish Island have been approved

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Buyer be aware Don’t fall foul of hidden event costs. Paul Hussey, Eventia board member and director of business development, BSI Meetings and Events Services, explains

I

n 2011, agencies and clients will have booked over 100,000 meetings at venues around the world and whilst many are straightforward, there are pitfalls to catch the inexperienced and if you don’t ask the right questions, you may find some unpleasant surprises.

When requesting information from a venue, the need for a detailed, accurate proposal is paramount, so you need a detailed and accurate brief.

The most common area where there is a lack of communication is in the room capacities and dimensions. Whilst the venue sales person can assure you that their proposed room can accommodate your numbers, only you know the use that you may put the room to, so it is always worth requesting copies of the floorplan. This is something that has to be requested more often than not.

Other areas that can provide unplanned or avoidable expense are the unmentioned additional costs, which can be incurred during an event. Over the last year for example, the industry has seen considerable movement in the use and charges for Wi-Fi and Internet access. Buyer pressure has meant that venues are increasingly looking to provide this service as complimentary – but not all. Even where this applies to conference and public areas – a charge is often applicable in bedrooms, so ask and negotiate (where Wi-Fi is available in bedrooms, occasionally even brand new venues still don’t always have it throughout the whole property.)

Other common charges that can be in addition to the main quotation are power supply, security, cleaning and carpeting. Always be sure to check against your own specification requirements.

On the technical side, when you are quoted in-house production, be sure to understand exactly what that includes. Technical production treatments can vary widely in quality, so be sure to understand their limitations, and whether it is appropriate for your event. Many clients prefer to bring in their own trusted suppliers which understand their brand and the requirements of the event, and can ensure the right fit – so check if you still have to pay for the venue in-house team. Where possible, look to partner your technical production team, with the venue technical manager who can bring knowledge of the venue and what works best.

Finally, from the venues perspective, the feedback is that clients do not paint the full picture, which in turn results in the poor distribution of pricing and information. So give them a chance by taking a collaborative approach from the start and the whole solution can often be much greater than the sum of both parts.

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SportSAid SportSBAll

Sporting chance Gyro ensured SportsAid hosted an evening to remember, as the charity raised vital funds at its annual SportsBall

iNSidEr KNoWlEdGE:

d

over 600 guests £62,000 raised for SportsAid 258 bottles of prosecco consumed 35 Vips in attendance and 30 rising sports stars table packages priced £2,500 and £3,750 over 200 staff and crew with a 6.30am load in

ina Green is no stranger to money – the former head of events at Barclays Bank is used to balancing event budgets, and tonight she is putting that skill to good use. Green is head of events at Gyro, which through its charitable G Foundation has donated a number of free event management hours to SportsAid. Tonight’s event is a culmination of months of planning. Green is leading a team of four – Jessica Leader, Anna Murdoch, Harriet Emberson and Ema Wakeford – who are ensuring that more than 600 guests are enjoying the gala evening.

Guests meet sporting stars

The planning for the SportsAid’s SportsBall began in April. Green has worked with SportsAid’s Graham Dandy, marketing and development manager, and Tim Lawler, chief executive, to create an interactive evening.

“Gyro has organised the SportsBall for four years. The brief has always stayed the same – it’s a celebratory event but one that doesn’t just raise money; it has to raise the charity’s profile, but it’s important that we break even on table sales, as the event has to pay for itself.”

The 2010 event took place at Old Billingsgate, and a decision was taken early on in 2011 to move location. The Grosvenor, Indigo 2, The Brewery, Guildhall City of London and Hilton Park Lane were all considered but Battersea Evolution proved victorious in the venue stakes.

“Battersea has flexibility and the ability to accommodate growth,” Green explains.

“But we haven’t grown the event this year.

In June, we decided to keep numbers at the 600 mark and make the event more exclusive.”

dina Green

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SportSAid SportSBAll

Guests could “have a go”

Guests used iBid in the silent auction

Guests are enjoying a drinks reception surrounded by rising stars, all of whom are demonstrating their skill. Fencing, table tennis and shooting are all on display. The entire structure is dressed in LED starcloth, which twinkles red, white and blue, and tables dressed in red and blue ribbon circle a central stage.

Gyro presented SportsAid with three themes – a standard classical awards dinner with a traditional look and feel, a glitzy awards presentation with stretched fabrics to enhance an incredible amount of projection and a stage in the round, which would make guests feel included.

SportsAid opted for a stage in the round, which creates a “wow”, says Green. The event is raising much-needed funds for British athletes. In fact, 70 per cent of British athletes representing Team GB at London

John inverdale entertains

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2012 will have at some point received SportsAid funding.

Show me the money

BBC’s John Inverdale is compering the evening’s proceedings, which include a raffle and silent auction. Eversheds is the event’s title sponsor, London Clubs International (LCI) is a gold sponsor and the evening is held in association with Tiffany and Co. Holiday Inn has provided some hotel rooms, Lloyds TSB, which supports SportsAid, has brought with it the London 2012 Olympic torch, and Jaguar has supplied transport for all VIPs. Continues Green: “The event showcases our next generation of sporting stars, which I think is really exciting. Sports people are really amazing people, and they receive the support of SportsAid before they are well

known. The ball must be held in November because of training commitments and the availability of athletes but we have many Olympians in attendance and 30 rising sports stars.”

Hawthorns, iBid and Smart Catering are all working on this evening’s event – a Mediterranean tart, slow braised beef and raison brioche are on the menu, as are chocolate truffles, tea and coffee. The dinner has been peppered with entertainment –

It’s a celebratory event but one that doesn’t just raise money; it has to raise the charity’s profile upcoming basketball players are throwing balls over the heads of guests, the 1948 and 2012 Olympic torches and medals are on show and trampolinists are reaching for the ceiling before guests begin dinner.

I ask Green about the health and safety assessment of flying basket balls: “We did have to think about whether we should let basketball players throw balls over the heads of guests. But these guys are skilled, and don’t tend to drop the ball, and if they did, well it’s only a ball and we think it’s worth the drama,” she laughs.

Talking of drama, the night’s entertainment continues with casino tables, have-a-go sporting areas and live band Hula Groove.

Guests join in with games throughout the evening and Team Cycles has provided four Wattbikes upon which guests can bet.

In all, £62,000 has been raised for SportsAid but it’s all in an evening’s work for Green and her team.

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Visionary moves Arena Group has launched Arcus. Stand Out headed to Bree, Belgium, to discover more about the upscale temporary structure and its new features

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rahame Muir holds a pair of binoculars. He has not taken up bird watching He is explaining a new partnership with Nikon.

Arena Structures’ managing director is standing on a cantilevered terrace – the cantilevered terrace and signature feature of Arena’s brand new structure, Arcus. The terrace comprises binocular stands – a small but imaginative finishing touch that will be available to clients when Arcus enters the market in May. “Clients want to offer their customers 21st century hospitality,” Muir explains. “We’re simply lifting the bar higher with a designled offer. We’ve done a deal with Nikon, we’ve created more viewing areas, there’s more comfort and more height. It’s taken 18 months because new ideas don’t happen overnight, but the market is looking for something different and we’re delivering it.”

Stand Out is in Bree, Belgium, at Veldeman’s offices. Arena has designed Arcus in conjunction with Veldeman, and

today sees the first official unveiling of the prototype. Arena’s top clients are in attendance. The final tweaks are being made and elements of the structure have hit production. Arena has purchased 4,500 square metres of high-tech single, double and triple deck product. The prototype features smooth lines, a curved roof, horizon window panels with extra

An all-new optional atrium provides organisers with a brighter, more airy environment

wind bracing, a new walling system, which makes graphic applications much easier, a glass handrail system, and more height – 12.5 per cent more height in fact.

A cantilevered and covered balcony gives guests an uninterrupted view, improved thermal and acoustic insulation qualities also feature and fewer steel legs, along with an optional atrium, deliver a lighter, airy environment.

“Our kit sits in the UK and we build more double and triple deck structures than anyone else. We’re beyond the provision of commodities now. We’re ‘decommoditising’ if that’s even a word,” Muir laughs. “But

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exclusive

seriously, we’re focused on design, new projects and environments. We want to be seen to build environments and not structures. It’s about far more than kit.”

Arena has invested £5.8 million that will enable it to introduce new event and hospitality offers to the marketplace and 35,000 Clearview seats also.

“Clearly, 2012 is the driver,” he adds. “Yet, the BMW PGA Championship will be the first to use the new seating and structures at Wentworth. The cantilevered veranda will be used at The Open Championship. We’ve asked clients for the last 18 months ‘what do you want?’ and this is the progression.”

As well as significant investment in product, both seating and structures, Arena has also opened a new office to assist with major hospitality projects in London during 2012 – based in Haymarket, a team will focus on international overlay projects, tenders, new projects and design and build.

It sees growth coming from outside of the UK, and therefore has an eye on the East.

“The minute you stop you die,” says Muir, “so you have to have a good design offer. Clients are focused on the inside and want an environment. We’re working with more partners to deliver a wider offer. For this project, we’ve brought in Orgatech to complement our Spaceworks products and we’re working with Connexions, because for clients such as HSBC and Rolex there’s a high-end requirement for superior interior fit-out.”

The structure that Stand Out finds itself in boasts different flooring solutions. There’s a marked move away from carpet, instead wood in grey tones has been used on the floor and continues up the interior walls.

But if

Arena is working with Orgatech and connexions – new partnerships have created new offers

Organisers now have the option of a curved roof

the product has the winning formula, why has Arena not introduced more than 4,500 square metres?

Muir adds: “We could have done more, but we’re mindful of key and regular clients, and the economic climate. We don’t want to

available until 2013, once Arena has tested the waters in 2012.

Muir concludes: “ We’ve had fantastic feedback from the clients who’ve seen this new offering in prototype form and you can be certain they will see creative

We don’t want to overexpose the product and then live with the consequences of investing too much

Grahame Muir

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overexpose the product and then live with the consequences of investing too much.”

Arcus will be available in five-metre bays – so typically from five to 20-metres wide.

Designs have been created for 25 and 30metre wide structures but these will not be

possibilities we haven’t even considered.

They love to challenge us. We’re relishing the prospects of delivering new solutions when it comes to the temporary overlay and design possibilities the new Arcus structures alongside Clearview with Box Seat give us.”

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SuRvIval of the fItteSt

Survival instinct 7,000 extreme runners experienced all Battersea had to offer at Men’s Health Survival of the Fittest, a 10K adventure race series. Stand Out talks to its organiser Jim Mee, managing director, Rat Race

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t’s a sunny Saturday morning in November when Stand Out finds itself eclipsed by Battersea Power Station. Pools of ice, mud and water sit on a rugged obstacle course that only extreme runners and fitness fiends find inviting. I look to my right at Andy Butts, managing director, Gorilla Marketing and Events, which has created the extreme hurdles. He looks back and smiles: It’s quite obvious that the “experience” is personally not our cup of tea. So, we grab a brew and meet Jim Mee, managing director, Rat Race – the organiser of today’s race series.

Jim Mee

Men’s Health Survival of the Fittest is a test of stamina and guts. The event has attracted 7,000 people, who will all run the 10K track. But it’s not a normal race – a series of obstacles have been created along the route that has been forged at Battersea Power Station and within Battersea Park.

It’s the first time that Mee has brought the series to London, yet it’s sold out. Every 15 minutes, 350 runners cross the start line and begin a testing course that combines hay bales, water hoses, ropes, slides, mud baths and nets. Utilising a wave start system, Mee is able to control the flow of runners, which comprise hardcore fitness fanatics and those who run for fun.

normal sponsorship packages adopted and offered by other organisers.

“We don’t rely on sponsorship to create an event. The entry fees pay for the event, so if an event is sponsored the money services that sponsorship. It doesn’t pay for the marquees and toilets. Sponsorship money should be ploughed back into the sponsor because if you use it to pay for infrastructure then there’s less money to service the sponsorship.”

Today’s event commands a £49 entry fee – spaces are allocated on a first come, first serve basis, which reserves you a space in one of 20 waves.

Running man

Butts and his crew of seven have created the event’s hosing station, Mad Max obstacle and a wooden ramp, developed using a cup block scaffold structure, which stands at just under three metres high. The temporary structure is weighted with six tonnes of ballast and has been developed

The decision to create a London event was decided in 2010. Mee did many site visits and looked at ExCeL and The O2 in detail but opted to utilise Battersea; its urban landscape and space fitted the brief, and a footpath underneath Chelsea Bridge created an ideal link between Battersea Power Station and the park.

“We decided to create the London event last year,” Mee explains. “The Survival series is very popular, and so we took some time to scout the ideal venue because we wanted to make sure it was of the right calibre.”

The series is sponsored by Men’s Health, Land Rover, Asics, For Goodness Shakes and Tissot but the event provides more than exposure, and Mee has strong views on the

Gorilla created a series of obstacles

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Ramp it up

Wooden ramps provide variety

SuRvival of THe fiTTeST Gorilla launched itself into the project, creating a number of platforms. Three pools welcomed runners

with guidance from Capita Symonds to ensure that Wandsworth Council is happy with the calculations. Health and safety is paramount. Even the runners must wear helmets as they run through the station’s Boiler House before scaling three enormous steps and transitioning down the ramp. But first the runners must experience the ice pool, skip of mud, cargo nets, hosing station and swimming pool – also produced by Gorilla using cup block scaffold, decking, ply sheets, and ballast.

Capita is just one of a number of suppliers contracted to the event – Polar Bear Productions, Peppermint Bars, Brooks Marquees, Lifecare Medics, Elliott Event Hire, Speedy Hire, GMC Events, Flair Events, SFM Security, DSL, Frontrunner and The Event Business are on-site too.

Moving forward

Survival of the Fittest has been predominantly marketed through Men’s Health and its sister title Runner’s World.

Mud baths did not deter participants

Time for a swim

the weekend. No one can argue that Mee does not know his target market. But what of plans for next year? Is he an organised organiser?

The entry fees pay for the event, so if an event is sponsored the money services that sponsorship. It doesn’t pay for the marquees and toilets Mee also utilised other Rat Race events, of which there are 25, to address potential participants. Rat Race’s audience is twothirds male – an ABC1 audience, averaging 25-45, a relatively affluent consumer, who tends to own a bike or is active at

“On November 17, 2012, Survival of the Fittest will return to Battersea. The plan is to increase the event from 7,000 to 10,000, which means there will be more waves of runners starting earlier and finishing later.

Then, we plan to introduce a night race and

Hay baby! Runners loved the various challenges throughout the course

wrap up the series with entertainment, a social element and a beer tent.

“We’ll floodlight the area and create a smaller 5K course within the power station.

The venue and the council are on board but naturally it’s still subject to licence. The ticket price will increase to £55, but if people want to run both the day and night races then we’ll offer the night ticket at a 50 per cent discount,” Mee concludes. “The night race is something completely different.”

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Hydrate your event The water industry has experienced a dry spell in terms of regulation. Until now. BS 8551 The Provision and Management of Temporary Water Supplies has been published and will help the events industry comply with Water Quality Regulations

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new standard, which looks at the temporary water supply for construction, fetes, fairs and festivals has finally been published following months of consultation. It has taken two years to create BS 8551 The Provision and Management of Temporary Water Supplies, which has been championed by Lesley Wilson, BSI, and reviewed by Jeni Colebourne of the Drink Water Inspectorate. Water Quality Regulations have been in place since 2000, yet this new standard will simply help the events industry meet legislative requirements – it tells you what to do and how to do it, and it’s easy for organisers to understand.

The Provision and Management of Temporary Water Supplies and Distribution Networks (not including provisions for statutory emergencies) – Code of Practice shows organisers how to be compliant. It addresses water awareness, “wholesome” water, temporary installation and disinfection procedures, as well as the production and storage of bottled water. Organisers must prove compliance with the law through the

production of documentation, and now with the publication of BS 8551, the Health and Safety Executive and Environment Agency will know what to look for too.

The document contains guidelines for the recommended water flow per person at specific events – toilet blocks should allow for 10 litres per person, per visit.

If you’re aged between 16 and 30 and visiting a festival with a day ticket then the recommended flow is 20 litres. If you’re camping that figure increases to 35-50 litres per person and 40 litres per person is advised at a festival for visitors of any age.

The Institute of Plumbing and the Purple Guide do not recommend flows of water.

The water flow examples within BS 8551 allow organisers to plan peaks and troughs, deliveries and replenishing times, as the information provides recommendations per person rather than volumes per day.

The recommended guidelines do take an extremely general view – for example, it’s considered that an audience aged 16-30 will wash less compared to a typical audience at WOMAD festival.

Adrian Mills, managing director, Watermills, has been greatly involved with the new standard, and he says that Portable Sanitation Europe is fully supportive of BS 8551 too. It’s hoped that it will stop rogue toilet providers and water suppliers flouting and breaking the rules.

Likewise, Water Direct is also embracing BS 8551 and contributed substantially during the draft consultation. Too often it has seen the results of unqualified or incapable providers trying to supply wholesome drinking water, with no due regard to ensuring quality. It stresses the importance of providing safe drinking water as, when providing drinking water by alternative means to the piped supply, whether by bottle or container, it holds the responsibility of ensuring that the water is wholesome in accordance with Water Quality Regulations.

Yet, for those organisers, which use reputable temporary water specialists, there should be no major impact.

Wholesome supply

Before an event licence is granted,

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Water

Image courtesy of Marc Sethi

Water

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organisers must present certification of water cleanliness to an environmental health officer.

Once a temporary water supply has been installed, the water is tested two days before an event, with samples sent to a laboratory and results returned 24 hours later.

In 2011, positive evidence of E.coli was found within some of the water tested at Latitude. A routine test by Waveney District Council discovered some problems with water quality at the campsites and catering areas. Vendors had to boil or chlorinate the water until an alternative supply was found.

At the time, Festival Republic said: “On Monday 11 July prior to Latitude Festival opening to the public, water results were received from the lab that confirmed that the temporary water supply installed on-site at Latitude was potable and wholesome.

However, on Thursday evening some nondrinking water results were received from the lab that gave Festival Republic, Waveney District Council and Suffolk Coastal District Council cause for concern.

“The lab results came from taps that were not a drinking water supply, but at the time there was no ability to prove beyond doubt that the water supply around the site was completely safe for drinking. As a result the water supply was immediately treated by the on-site plumbers with a higher dose of chlorine to eradicate any bacteria that may or may not have been in the system.”

The organisers held an emergency meeting and alternative drinking water supplies were implemented overnight purely as a precautionary measure. The previous water supply was turned off and alternative free water provided in the arena from bottles. Water tankers were brought into the campsites and alternative supplies made available to traders, and all food traders were visited by internal or external environmental health officers to ensure that they were complying with the request.

Water works

According to Peter Crook, managing director, Show Site Services, water quality is being hampered by caterers bringing catering and kitchen equipment on-site, which has not been properly disinfected.

Crook argues that caterers need advising of the horrendous bacteria counts found in water tests after temporary kitchens have been plumbed in. It is believed that Thames Water is considering training catering companies on how to clean their equipment properly, as it has a responsibility to the end user – your visitor.

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Water stations at WOMaD

Water testing in progress

Crook and his team have recently installed a temporary water supply at Hyde Park’s Winter Wonderland.

Thames Water in 2011 to check whether he and his team are working to the water regulations. This is compared to none in

The water flow examples within BS 8551 allow organisers to plan peaks and troughs, deliveries and replenishing times, as the information provides recommendations per person rather than volumes per day “We’re embracing BS 8551,” Crook tells Stand Out, and suggests the water authorities are being more diligent. Crook alone has had three on the spot visits by

2010, and he believes it’s an increasing trend. As a result, organisers should expect more unannounced visits from the water inspectorate and HSE in 2012.

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A lAwyer’s view

Sex and drugs and rock and roll Does your event licence meet the “appropriate” measures imposed upon it? Philip Day, partner, Horsey Lightly Fynn, and vice president, National Outdoor Events Association, takes a lawyer’s perspective and looks at the latest licensing matters Philip Day

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f nothing else, it usually grabs the attention of our work placement students when they’re introduced to us – the “sleaze department”.

Located as we are – some might say appropriately – in the basement of the office, I explain that it’s all about sex and drugs and rock and roll. Sex – lap dancing clubs and the occasional sex shop; drugs – usually alcohol but also cocaine and other illegal substances on a pretty regular basis these days and rock and roll – music, dancing and lots of entertainment.

local beaks to get the beer tents licensed for a few days and (Glastonbury being the exception) a bit of form filling to get a public entertainment licence from the council. The grounds on which people could object were limited and court cases were few and far between but usually related to whether the organiser could be forced to pay for policing (short and not entirely accurate answer – no).

The Licensing Act 2003 changed all that but very few people noticed at first. Those landowners who were savvy (or were local authorities) simply applied for licences for

Anyone who thinks that this Government will decide that music events involving less than 5,000 people should not be licensed is living in cloud cuckoo land It’s not just Iain Drury stuff though – there’s pugilism, medieval jousting, carnivals, agricultural shows, theatres, cinemas and of course, fields – more of which in a moment.

Welcome to a day in the life of a licensing lawyer. We’re a pretty small bunch of people – most lawyers prefer a bit of conveyancing, writing wills, suing each other or defending the indefensible. Licensing is rather specialised and outdoor event licensing is a speciality within a speciality.

Wind the clock back to 2005 and getting a licence for the majority of outdoor events was not exactly difficult – a quick visit to the

their country estates or open areas that would allow them to hold future events of pretty much all descriptions without having to bother applying every year for a new licence. In 2006, my colleague, Jon Payne, and I got licences for literally thousands of hectares of fields with remarkably little opposition. These licences are worth rather more than their weight in gold right now because they allow the holders to stage all manner of events (and sell alcohol) without having to employ expert lawyers to argue their cause.

Alas – things have changed.

To begin with, what was intended to be a piece of deregulatory legislation has turned out to be anything but. Apply for a licence for an event in 2012 and the expectation will be that you produce a heap of paperwork – everything from event safety and management plans to policies on lost children, drugs, age verification and risk assessments ad nauseam. The powers-thatbe and local residents are increasingly aware of their power to demand a review of the licence to add ever more conditions or even to get the licence revoked.

But now the Government has decided that it is time to make life easier – not for the poor event organiser but for the jobsworths and NIMBYs (not in my back yard) of this planet. No longer will the test be whether it is “necessary” to impose conditions on a licence to promote the licensing objectives but whether it is “appropriate”.

Those objectives are preventing crime, disorder and public nuisance, ensuring public safety and protecting children from harm. To explain, consider not an event but my local in Ringwood. CCTV? It wasn’t invented when the pub was built in the 1500’s. Necessary – I hardly think so.

Inappropriate – difficult to argue against.

So, the good news for all those work experience students is that the “sleaze department” might be recruiting in 2012 when all of this comes into force.

Incidentally -– anyone who thinks that this (or any other) Government will actually decide that music events involving less than 5,000 people attending should not be licensed is living in cloud cuckoo land.

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Power

New power generation Industry continues to debate the use of biodiesel and renewable energy sources

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eadline research findings have mapped out the uptake of biodiesel and renewable power across the UK festival sector, providing recommendations for increasing demand towards a low carbon future for the creative industries. Conducted by Julie’s Bicycle, the University of Sussex and the Power Providers Forum – an informal network of power suppliers and festival promoters – the research shows that UK music festivals consume about 12 million litres of diesel per year, generating an estimated 48,000MWh of electricity and 31,600t CO2e emissions.

This energy use is the equivalent of powering –10,000 homes for a year; a significant statistic which the authors say is due to the inefficiency of diesel generators that normally run at an average of only 40 per cent fuel

efficiency and therefore use much more energy to power equipment compared to the national grid.

Waste vegetable oil (WVO) biodiesel is currently meeting three to six per cent of this festival power supply demand, and on-site renewable energy – solar powered battery, temporary wind or pedal power – is meeting just – 0.026 per cent. Current capacity of renewables is 0.1 per cent (91kW) of demand. The uptake of renewable power is currently dominated by a small number of committed festivals, and festivals certified Industry Green (IG) use an average of 12 per cent WVO biodiesel and renewable energy.

A number of recommendations have been identified by the research partners to drive the uptake of alternative power sources at festivals. They include: Festivals understanding and reducing their energy

Sparks Power’s Andy Johnson argues that organisers need to map their power requirements

The Association of Independent Festivals – of which Bestival is a member – took part in the Power Providers Forum steering group, addressing the use of renewable energy at festivals

demand, including better planning and rationalising of generators, and using more energy efficient kit for PA and lighting; Tour bus operations significantly reducing energy demand; increasing the supply of WVO biodiesel through better information, and energy suppliers providing better information about the power and entertainment output provided by diesel, biodiesel and renewable installations to increase confidence and promote forward planning.

The Power Providers Forum Steering Group, which includes Julie’s Bicycle, Kambe Events/Shambala Festival, A Greener Festival, Association of Independent Festivals (AIF), Firefly Solar and Glastonbury, is now developing a programme to increase the use of WVO biodiesel and renewable energy at festivals based on these recommendations.

Shambala has reduced its own carbon footprint per person by over 50 per cent in three years, and has proved it is possible to run a medium sized festival (10,000) on 98 per cent wind, sun and waste vegetable oil.

Now, it has formed an alliance with Julie’s Bicycle – The Green Festival Alliance will meet again in January to create an action plan for the industry based on the research above, and following a Power Behind Festivals symposium in January last year.

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In charge

Jim Creed, owner, Powerline, argues that industry suffers from ignorance – but it’s not just the ignorance of the carbon burners. He suggests that even those who are pushing the green message are guilty of having no consideration for what goes on outside of their own remit. If industry is to change then it requires a broader vision. Those driving the green energy message need to appreciate what they need to contribute, as carbon footprint issues do not begin when event infrastructure arrives on-site.

But some power suppliers may need some extra convincing.

According to Andy Johnson, director, Sparks Power, constant requests for biofuel are annoying.

“People should do their research and look at the sums. If festivals are using 12 million litres of diesel, if we can change to biodiesel then where do we get 12 million litres from?

You can only produce so much and we’d be growing crops all over the place.”

Johnson describes the use of biodiesel as elitist. But he also argues that it’s easier for large-scale organisers to get the sizing of their equipment right.

“If a generator is running at 70-80 per cent capacity then it is being fuel efficient.

There are so many events that will always over specify their requirements because they are unsure of their power requirements.

Efficiency can be achieved if people are prepared to map their energy requirements, but it requires a lot of work and organisers of smaller events cannot always warrant the time. Yes, it’s the right thing to do but people look at the amount of time they have, or haven’t got.

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Shambala is run on 98 per cent wind, sun and waste vegetable oil

“People are not interested in CO2 reductions, yet as soon as you talk about reductions in cost and fuel price then people are interested. People don’t realise that if they use less fuel and burn less diesel then they produce less CO2.

“One area that organisers can save money is on lighting. Sound only takes up 20 per cent of the power requirement on a stage, and it’s nothing compared to lighting. If organisers looked at lighting it would have a dramatic effect on power usage on their main stage.”

when the Government changed diesel specifications, all red diesel contains a percentage of biodiesel, increasing the specifications so that things burn cleaner – eight per cent in fact.

Johnson suggests that a metering system may force contractors to use less power on site but technology would have to be invested in first to allow the monitoring of usage. He cites caterers as the most wasteful in relation to energy, yet says that the whole industry needs to change dramatically in order to make savings.

Creed is keen to participate in the energy debate and states that hydrogen is probably the answer, as currently there is no substitute for generator gas oil in the volumes that it’s required and needed.

“It’s all well using LEDs but the infrastructure and stuff that happens on an event site’s periphery is a big necessity.

Organisers need to look at a complete show and not address areas in one corner of an event. With a certain amount of care, alternatives can be used to achieve savings,” he says. “But there has to be something in it for everyone for it to work.”

Creed suggests the use of light reactive switches and timers on festoon lighting, and says that whilst LED lighting requires less power, it needs a controlled and steady voltage supply. He believes that advancements in lighting technology are beyond half way to achieving maximum efficiency, says that fuel systems are already 20 per cent more efficient than they were

Until someone comes up with a better way of making electricity we are stuck with it Johnson argues that technology will drive energy efficiency and it’s a point shared by Tweed Hurlocker, managing director, Fourth Generation.

“Everyone needs power and that’s the way it is. Do you want it on or off,” he laughs.

“Until someone comes up with a better way of making electricity we are stuck with it, but technology will be the biggest driver.”

Hurlocker reiterates Johnson’s point – organisers are guilty of having too much power on site for the simple reason that there’s not enough information being gathered during the planning stages, and he says that since the beginning of 2011,

10 years ago and argues that production companies need to address energy efficiency more.

Kambe Events’ Chris Johnson concludes: “Promoters are often reluctant to explore power efficiency and low carbon options.

We have all got cosy with the ‘plug and play’ norm. But we are now seeing that you can make significant savings, reduce carbon emissions, and maintain reliability with a commitment to better planning and new technology which is already in the market place – what we have to do is support the new ideas to make them the norm.”

The power debate rages on.

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Together we stand Ask not what your association can do for you, says Jan Booth, vice president, National Outdoor Events Association (NOEA) and managing director, Sunbaba

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’ve been asked many times by industry professionals “what is the benefit of becoming a member of a trade association?”. I like to respond with the simple message that you get out of it what you put in to it. I have in the past known members who renew purely so they can use the organisation’s logo on their marketing material. To me, this is wasting a fantastic opportunity.

Trade associations offer the chance for companies to link together.

They act as a point of representation for an entire sector. But the best ones are driven not by their governors, but by their members.

The more that a member puts into a trade association, the more they will get out. Joining doesn’t mean that a company will suddenly have new doors opening up in front of them. However, I am strong in my belief that without trade organisations some of those doors wouldn’t be visible in the first place. Trade associations work hard to develop new links and opportunities but rely on the initiative of their members to take advantage of these new avenues. By simply joining and waiting for opportunities to present themselves, members are not gaining the maximum out of the body they have joined. Trade associations often divide opinion, regularly causing both members and non-members to question their relevance and purpose. So how do we address the value that they bring to the corresponding industries that they serve?

Bringing it back to the very basics, trade associations offer both companies and individuals the chance to work and meet in order to discuss the collective issues faced within a sector. In our industry, where we are constantly expected to work shoulder to shoulder with other contractors, it makes complete sense to have a way of sharing our experiences to deliver better results. The value of good working relationships should never be under-estimated. Trade associations offer a channel to develop those relationships. The value to their corresponding sector is a selection of suppliers that know and understand each other, and what event organiser wouldn’t want that?

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stablished over five years ago and one of the UK’s leading online venue directories, UK Venues has generated thousands of quality leads since launching in 2006. Whether you’re organising a wedding, conference, product launch or party, UK Venues aims to make it easier for you to find the best venue for you and your client.

The website has recently been re-vamped adding many new exciting features, including social media. With over 5,000 followers on Twitter and over 1,700 fans on Facebook, UK Venues regularly posts updates for new images, videos, special offers, cancellations and much more, about both member and non-member venues. It’s a great way of being kept informed about what is happening.

So what sets ukvenues.co.uk apart from other venue directories? Its aim is to make venue finding easy, without having to search endlessly on various sites. The website is not just for the corporate sector but also for the general public, so is very user-friendly. With a basic search facility, you are able to bring up venues to suit your needs and send one

email to all that you are interested in. And because there is no middleman involved you have direct contact with the venue.

Venues are able to add unlimited information about their venue, including descriptions, images, room dimensions, virtual tours and videos, so you can make an informative decision about the venues before contacting them.

The virtual tours and video pages on the website are also appealing to view venues interactively. This new feature has been very popular. In the past months, UK Venues has also been working on a video channel (similar to YouTube) dedicated to all types of venues. This is a free service so any venue can add a video, giving venues a better platform to promote their offer.

UK Venues has partnered with Grange Hotels to offer one lucky Stand Out reader and a friend the chance to enjoy full use of the Tower Bridge Health and Fitness Club and Ajala Spa in London’s newest hotel, the five-star Grange Tower Bridge Hotel.

This prize also includes a one hour Ajala Signature Massage.

To enter, simply fill in the coupon or enter online: www.standoutmagazine.co.uk

Terms and Conditions: The prize entitles the winner and one friend to complimentary day use of the Tower Bridge Health and Fitness Club and Ajala Spa in Grange Tower Bridge Hotel inclusive of a one hour Ajala Signature Massage (subject to availability). The winner will be sent a voucher, which is valid until March 31, 2012. Vouchers cannot be replaced or reproduced or extended past the expiry date. There is no cash alternative. Standard competition terms and conditions apply.

Temporary structures from 3m - 50m wide in a variety of shapes including two storey emporiums. A wide range of ancillaries and bespoke modular interiors designed in house for all your event requirements.

T: 01636 893776 F: 01636 893774 E: losbergeruk@losberger.com W: www.losberger.co.uk

Enquiry Number 042

Enquiry Number 043

LONDON 0208 215 1240 BIRMINGHAM 0121 333 4409 MANCHESTER 01925 251 040 info@riggingservices.co.uk www.riggingservices.co.uk

Enquiry Number 044

Enquiry Number 045

www.standoutmagazine.co.uk

51

SoCIAL MEdIA SCEnE

Social insights 12 minutes is all it takes… read what exactly, as Stand Out editor, Caroline Clift assesses the latest social media news

I

nteresting figures have been revealed that prove Facebook’s popularity amongst today’s savvy world of social media peers. Facebook has 23 million unique visitors compared to Twitter and LinkedIn’s respective 3.8 and 1.8 million. A visitor spends on average 25 minutes on Facebook and 12 minutes on Twitter, demonstrating the power that Mark Zuckerberg’s site has. According to The WebMarketing Group, Facebook attracts a larger female audience, yet only marginally at 54 per cent. In contrast, LinkedIn’s audience is 58 per cent male and Twitter has a similar make-up with 55 per cent. So what is it that attracts women to Facebook and men to LinkedIn and Twitter? Well, according to further research and statistics by IBM, chief marketing officers are struggling to grasp basic social media skills let alone the what, why and wherefore of its make-up.

The latest IBM study found that while 82 per cent of chief marketing officers say they plan to increase their use of social media over the next three to five years, only 26 per cent are currently tracking blogs, 42 per cent are tracking third party reviews and 48 per cent are tracking consumer reviews to help shape their marketing strategies.

Facebook has more than 750 million active users, with the average user posting 90 pieces of content a month. Twitter users send about 140 million tweets a day. And YouTube’s 490 million users upload more video content in a 60-day period than the

52

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three major US television networks created in 60 years. Further stats say that marketers are using social platforms to communicate – with 56 per cent of chief marketing officers viewing social media as a key engagement channel.

Social media is vital. We know that.

But how can people argue that it’s time consuming when the average time spent on it could cost you a mere 12 minutes?

Granted, if you are using it to communicate with an event audience then more time should be spent on a thorough campaign.

Particularly with the advent of mobile technology and social applications.

HubSpot advises marketers to use LinkedIn to generate content ideas, gather quick feedback, identify industry influencers and to identify the language commonly used by a target audience.

Over the next few months, Stand Out will look at social media more closely, as we believe it is such a powerful medium that is under-utilised by event organisers, event suppliers and even marketers.

On this social media page, you will find a selection of interesting tweets, and in future issues we’ll look at some of the conversations taking place within the realms of LinkedIn, for example. In the meantime, you can find the team on Twitter – @StandOutmag, @neilfagg, @jo9550 and @bourneoo – and there’s also a Stand Out magazine group within LinkedIn. Please follow and join.

Tweeting moments @AudienceView We’re excited to announce that our partner the @ticketfactory is now using AV Tiki to sell tix for The X Factor directly through Facebook!

@Penthouselord Nobody can go back and start a new beginning, but anyone can start today and make a new ending

@RiotEvents My eyes have gone square. Been writing a tender document for days.

@LeeFest Bluewater = hell on earth and full of TOWIE’s

@GlastoFest 18 passports, £3,800 and 61 driving licences reunited with their owners – a Glastonbury 2011 lost property update

@MissJess_S On a tour bus full of the drunkest people in Britain!

@jimmycarr Streakers at the 2012 Olympics could face a £20,000 fine. I’m not surprised; imagine the confusion they could cause during the 4x100 relay.

@HIC_Talk The events industry is a great knowledge economy, we now need to appreciate its power and invest further.

wrap your event the marquee alternative

0845 094 8757 info@intentproductions.com www.intentproductions.com

Enquiry Number 046

Enquiry Number 047

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MARQUEE DOORS AND WINDOWS

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The UK’s leading supplier of collapsible doors, windows and solid wall panels for the event hire, marquee and sports hospitality industry.

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NEW!

Electronic sliding doors now available.

Oasis can now supply the industries first fully collapsible and easy to install electronic sliding doors which will fit into many different structures.

Fastframe HT3 & HT5, This Clever award winning design will fit quickly and easily into all types of 3m and 5m Bay, long and short leg marquee.

Advantages of this new system: + Multifunctional + Collapsible + Easily converted between 2.3 and 3m leg height + Easily converted to other applications + Easily assembled.

Multiwall Economy windows, walls and doors.

Door Prices start from £900 Bespoke Doors can be manufactured to customers own specification. Oasis are pleased to supply bespoke units to GL Events Owen Brown.

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Oasis have a large stock of aluminium doors, windows and walls to fit 3m and 5m, long and short leg bays.

Oasis Manufacturing

Telephone 01723 865557 Email: charmparkmail@aol.com • www.marqueeaccessories.co.uk

Enquiry Number 049

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53

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EXPECT THE UNEXPECTED....

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SPL Audio Services

At Masquerade, and after 21 Years of Creative Event Production we like to think we still have a sense of FUN!!

DR M & THE YETI are waiting to give you a BIG HUG...

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Masquerade Events Tel: 0208 502 6615 - 07747 868 050 Email: ade@masqueradeuk.com @drmasquerade

www.masqueradeuk.com

Enquiry Number 050

Enquiry Number 051 v i s t a b a n n e r s . c o . u k

Vistabanners.co.uk are a small family business base in the North West of England, We manufacture and supply a wide range of advertising signs such as full colour pvc/vinyl banners, flags, pop up banners, roll-up banners, posters, shop signs, billboards, pavement signs, inflatable billboards, advertising inflatables, race gantries, wide format printing, ect" For more information please contact us on 01942 707926 e-mail:sales@vistabanners.co.uk web: www.vistabanners.co.uk

Enquiry Number 052

Hire Services Official NEC Group Supplier We supply a range of Espresso and Cappuccino machines, with coffee beans or coffee pods, for use at events and shows.

Short term packages for UK and overseas.

The Gardens, Sugnall, Eccleshall, Stafford, ST21 6NF

HIGH CLASS FACILITIES FOR ALL OCCASIONS Hirers of all toilet solutions for indoor and outdoor events Instant Quote 01494 526065 www.luxury-toilets.co.uk info@luxury-toilets.co.uk

Enquiry Number 053

Hire, Sales & Installation of audio, lighting and DJ equipment 0161 962 5151 07788 725726 www.splaudioservices.co.uk

Enquiry Number 054

The Gardens, Sugnall, Eccleshall, Stafford, ST21 6NF Tel: 01785 851348 Mobile: 07710 736798 Fax: 01785 859388

Plus Fres

sh Orange Juicers

Look into our website or call for information. www.cappuccino-rapido.com

Enquiry Number 055

gbj

Elegant Slumming

MANUFACTURED IN THE UK Flame Grill UK Ltd

Operating stylish and fully self-contained catering concessions stands since 1970, offering first class quality food for your cliental at any event, from Burgers to Hog Roast, Fish & chips to Curly Fries, Coffee bars to Donuts.

• 24 Hour Catering • Corporate Fun Days • Location Catering

+44 (0)7734 111 384

For more information about our services call us on

01342 716150 flamegrilluk@aol.com www.flamegrilluk.com

Enquiry Number 056

Tel: 01592 655724 www.yjams.eu Enquiry Number 057

hire@gbjdesign.co.uk www.gbjdesign.co.uk

Enquiry Number 058

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SHOWCASE

eventintelligence ● CCTV (Mobile & Static) ● STAFF VETTING SERVICES ● EVENT AUDITING ● ANTI COUNTERFEITING ● DUE DILIGENCE

info@event-intelligence.co.uk

www.event-intelligence.co.uk

Enquiry Number 059

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TRABES 4.5 m LIFT

Designed for compact line array systems Versatile Compact Lightweight Quick Assembly Affordable

Get your message across with our Solar Powered Variable Message Signs.

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PN<EH@NO PD@U ><J =@ LH<>@? <HIKOP <JUSD@N@$

4500mm

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260kg

UK Distributor

TTL Sales UK Unit 1, 5 Limber Road, Lufton Trading Estate,Yeovil, Somerset, BA 22 8RR office: 01935 424070 mobile: 07976 957232 web: www.ttsalesuk.com email: paul@ttsalesuk.com

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www.solarsignsuk.com Enquiry Number 063

We provide traditionally dressed mobile oyster shuckers to your party or event. We source the finest quality Oysters and mingle amongst your guest serving this food of Kings! Oyster Meister brings a unique flavour to your party that will not be forgotten soon !....

07583 719107 0208 747 8981 www.oystermeister.com

Enquiry Number 064

Buggy Hire UK

by Tractor Hire Ltd

ONE OF THE LARGEST UK FLEETS OF 4X4 BUGGIES

Yes Tents supplies marquees of all types and sizes.

Ranging from spectacular big tops to beautifully formed clearspans.

Paul Wassell 07932642689 paul@yestents.com www.yestents.com Enquiry Number 065

Enquiry Number 066

• 4 and 6 Seated Vehicles Available • Petrol, Diesel and Electric Vehicles • 24 Hour Support or Technician on-site • Full Service Before and After every Hire • Wide range of buggy trailers available

Also Large Fleet of Electric Vehicles

Tel: 01633 680754 Email: info@buggyhireuk.com

www.buggyhireuk.com

Enquiry Number 067

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SHOWCASE A#*-'+* $CD,'E -.,/E./,#-

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AWARD WINNING STAND DESIGN & BUILD

Exq ui s i te O u t s i d e c atere r s s p ec i a l i s i n g

www.exhibit-uk.com

to well ally % we e r did $ (' *g t e u w So i,e o telli st +r +le $ sta*d o e get & + the l#s ood had teful ow g h e gra *k s b u ’d I a . ed d th look )oul o . . . u o if y s wh Chri your event your success

Enquiry Number 070

in s h ows and event s t h rou g h o u t t he cou nt r y.

Tel: 01691 830055 info@hughescaterers.co.uk www.hughescaterers.co.uk

LIVE!

• Confetti Cannons • Custom Confetti • Equipment Hire • Pyrotechnics • Flames • Special Effects T 01582 723502 E ian@confettimagic.com www.confettimagic.com

WINNER BEST STAND AIRMIC CONFERENCE 2011

Enquiry Number 071

NEW WEBSIT E

Enquiry Number 072

Enquiry Number 073

Providing portable solutions for your event All available for - Short term hire - Long term hire - Event hire

Security cabins & ticket kiosks

Portable coldrooms & refrigerated trailers To get yours call:

0844 854 86 86 F: 01538 384 016 E: info@pwhire.co.uk www.pwhire.co.uk

Enquiry Number 074

✔ Event Stewards ✔ NVQ Sports Stewards ✔ SIA Accredited Staff ✔ Static Security ✔ Exhibition and Conference Security ✔ Festival and Event Security ✔ Specialist Security Services ✔ Crowd Control and Concert Security Services Exe. Suite 1, Motorpoint Arena, Mary Ann Street, Cardiff, CF10 2EQ Tel: 029 2022 1711 Fax: 029 2023 4592 Email: office@safestylesecurity.co.uk www.safestylesecurity.co.uk

Enquiry Number 075

Enquiry Number 076

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SHOWCASE

T 0845 519 7899 • M 07968 965 851 E info@simplyfinefoods.co.uk • E info@simplyfinebars.co.uk www.simplyfinefoods.co.uk www.simplyfinebars.co.uk

Enquiry Number 077

Enquiry Number 078

Enquiry Number 079

Water Fountains Features & Effects From the classic to the fully branded

2 YEAR Guarantee!

Portable Marquees • Party Tents • Shelters

Manufacturer / Designer / Supplier Full aftersales service and spare parts

NEED A GIGTENT FOR YOUR EVENT? Full range of Saddlespan Tents in stock for 2012

All sizes available: 2x2 / 3x2 / 3x3 / 3x4.5 / 4x4 / 3x6 / 4x8

Sheerspeed Shelters Ltd T: 01404 46006 F: 01404 45520 E: sales@sheerspeed.com W: www.sheerspeed.com

Enquiry Number 080

Visit our website www.gigtent.co.uk Seamus Riordan 07881614134 Contact us via enquiries@gigtent.co.uk Tel: 01223 870935

Enquiry Number 081

Event Structure Hire

Enquiry Number 082 Silver Birches, Highland Avenue, Wokingham, Berkshire RG41 4SP

WE PUT THE STARS BEHIND THE STARS

Tel: 01189 894652 Fax: 0118 979 4328 email: Clive@a1groupuk.com website: www.a1groupuk.com

EXHIBITION FURNITURE & DISPLAY EQUIPMENT

Eventex Furniture provide traditional and contemporary furniture that is designed to enhance any exhibition stand. We can offer a full range of service options leaving you to concentrate on making your exhibition the perfect marketplace for your clients.

DMX Lighting Product Bespoke LED Signage 12 Ch Full Colour & 4 Ch White LEDs Durable & Rock Proof Dedicated Installation Team Intimate to Stadium UK Manufactured Largest UK Hire Stock

Please visit our website or contact a member of our sales team.

Universal Stars Incorporated Ltd. Broad Oak, Whitewell, SY13 3AQ Tel: 01948 780110 Fax: 01948 780 771 Email: info@universalstars.co.uk www.universalstars.co.uk

Enquiry Number 083

T: +44 (0)1922 629009 F: +44 (0)1922 628937 E: info@eventexfurniture.co.uk www.eventexfurniture.co.uk

Enquiry Number 084

A1 Loo Hire is the portable toilet division of the A1 Group of Companies – one of the UK’s leading integrated Waste Management Suppliers.

Our extensive range of hygienic toilets are available from our depots in Wokingham, Coventry and Bridgend, South Wales for any outdoor event or construction project.

Enquiry Number 085

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A1

Wokingham

LOO HIRE

SHOWCASE

Let Us Sing For You www.elysiumiii.com Enquiry Number 086

Enquiry Number 087

Enquiry Number 088

                          

                     

Enquiry Number 089

TSS

Enquiry Number 090

all Hire

      

Enquiry Number 091

“A plant for all reasons”

 Instant Hire Job Information  Stock Tracking and Availability Checking  Loading Lists  Delivery Scheduling  Comprehensive documentation  CRM

Specialists in all areas of floral design including containerised planting, both tropical and native, stunning gardens with trees, shrubs, paving, water features, fencing and bandstand.

       Flexible and easy to use

We also specialise in cut flower arrangements, from small posies to large pedestals.

 Print / Email your drawings

Call us for ideas and quotations.

T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com www.rtbflorists.com

   

Enquiry Number 092

F: +44 (0)20 7977 7631

Russell & Twining Blooms Ltd Exhibition Florists

- Event Hire Software

www.tssweb.net 0844 800 1232

T: +44 (0)20 7977 7630

Arc International is a trading division of Apex Insurance Services Limited. Apex Insurance Services Limited is an Appointed Representative of Crispin Speers & Partners Limited who are authorised and regulated by the Financial Services Authority (FSA) under registration No. 311507

info@tssweb.net

Enquiry Number 093

Enquiry Number 094

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ACCESS CONTROL & BADGES

BALLOONS

Aurora ID Card Centre Aurora House, Mere Farm Business Complex, Redhouse Lane, Hannington, Northampton, NN6 9SZ T: 01604 780808 E: enquiry@idcardcentre.co.uk W: www.idcardcentre.co.uk

AIR CONDITIONING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk

invision

Purple Audio – Sound Hire & Full Event Production 15 Winston Business Centre, Lancing, West Sussex, BN15 8TU T: 01273 270101 E: contact@purpleaudio.co.uk W: www.purpleaudio.co.uk Visions Event Solutions Unit 14, Suttons Business Park, Reading, Berkshire, RG6 1AZ T: 0870 042 2602 E: info@visionsgroup.co.uk W: www.visionsgroup.co.uk

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www. invisiondisplayservices.co.uk

CATERING EQUIPMENT & FURNITURE HIRE Co-Ordination Catering Hire 15 Gatwick International Distribution Centre, Cobham Way, Crawley, West Sussex RH10 9RX T: 01293 553040 E: info@co-ordination.net W: www.catering-hire.net

BARS NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk

Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 08456340000 F: 08456340010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks.co.uk W: www.welldressedtables.co.uk W: www.spaceworks.co.uk

The Bar Bazaar The Old Turbine Factory 138 – 140 Nathan Way Thamesmead London SE28 0AU T: 0208 311 4477 E: drink@thebarbazaar.com W: www.thebarbazaar.com

BIG NAME BADGE SPECIALISTS BIG BIG House, 111 Waldegrave Road, Teddington, Middlesex TW11 8BB T: +44 (0)20 8614 8880 F: +44 (0)20 8614 8805 E: sales@big.co.uk W: www.BIG.co.uk W: www.mybadgebuilder.co.uk

AV & SOUND EQUIPMENT HIRE

AV & SOUND & LIGHTING

PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

BANNERS, BACKDROPS & FLAGS

AV / IT EQUIPMENT HIRE

Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents.com W: www.siriusevents.com W: www.seamlessplasmawall. com

Markey Unit 2, Watermill Industrial Estate, Buntingford, Herts, SG9 9JS T: 08702 410 812 F: 08702 410 813 E: nigel@markey.co.uk W: www.markey.co.uk

B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Planet Hire Ltd. Unit 5, io Centre, 59 – 71 River Road, Barking, Essex, IG11 0DR T: 0845 230 1234 E: david@planethire.co.uk W: www.planethire.org.uk

CONNECTIONS CONNECTIONS

CCTV Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: don@mobilecctv.co.uk W: www.mobilecctv.co.uk

CATERERS Zest Caterers Ltd The Zest Hub, Wrest Park Enterprise Park, Park Avenue, Silsoe, Bedfordshire, MK45 4HS T: 0800 294 4059 E: info@thezestgroup.com W: www.thezestgroup.com

CATERING EQUIPMENT HIRE Adams Catering Equipment & Furniture Hire Adms House, 1 Unity Works, Sutherland Road, Walthamstow, London, E17 6JW T: 0870 300 6000 F: 0870 300 1030 E: info@cateringhire.co.uk W: www.cateringhire.co.uk

COMPUTER SOFTWARE

TSS Rental Software Solutions all Hire & Event CAD Software

TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

CORPORATE ENTERTAINMENT Parnham Funfairs Bernard House, New Road Feltham, Heathrow, TW14 9BQ T: 0208 7510 664 F: 0208 7510 664 E: johnparnham@aol.com

Connections is sponsored by

Connections is sponsored by

CREW SERVICES

EVENT ENTERTAINMENT Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew.com W: www.affiniitycrew.com Pitman's People 16 Hanover Square, Mayfair, London, W1S 1HT T: 08701 605 800 M: 07968 166 154 DD: 0207 749 0729 F: 0207 033 7908 E: oliver@pitmanspeople.com W: www.pitmanspeople.com

PSW Events Ltd 36 North Street, Burwell, Cambridge CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk

PW Hire T: 0844 854 8686 F: 01538 384 016 E: info@pwhire.co.uk W: www.pwhire.co.uk

XG Group Unit 3, Network 43, Buckingham Court, Brackley, Northants, NN13 7EU T: 01280 707180 F: 01280 706100 E: sales@xg-group.co.uk W: www.xg-group.co.uk

EVENT DESIGN & PRODUCTION Chillspace The Old Chapel, 27–33 Malham Road, Forest Hill, London, SE23 1AH T: 0208 699 3989 E: step1@chillspace.co.uk W: www.chilspace.co.uk

TSE Productions 18 Mimram Road, Hertford, Herts, SG14 1NN T: 01992 581 677 E: sam@tseproductions.co.uk W: www.tseproductions.co.uk

EVENT TECHNICAL

Speedy The Parks, Newton-le-Willows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices.com

EVENT BRANDING

Instant Marquees Unit D Highfield Road, Camelford, Cornwall, PL32 9RA T: 0845 644 4760 F: 01840 212909 W: www.instantmarquees. co.uk

GTMS 1 Silverthorne Way, Waterlooville, Hampshire, PO7 7XB T: 08453 10 11 12 F: 08453 10 20 20 E: hello@gtms.co.uk W: www.gtms.co.uk

Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com

H2oh! Entertainment Extraordinary Entertainment for Every Event. Supplying entertainment across the UK and beyond T: 01273 626650 M: 07515 064149 E: info@h2ohentertainment. com W: www.h2ohentertainment. com

GTMS 1 Silverthorne Way, Waterlooville, Hampshire, PO7 7XB T: 08453 10 11 12 F: 08453 10 20 20 E: hello@print-large.co.uk W: www.print-large.co.uk

AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com

EVENT EQUIPMENT HIRE

ENTERTAINMENT

Grapefruit Graphics Unit 12 Fulcrum 4, Solent Way, Whiteley, Hampshire, PO15 7FT T: +44(0)1489 570 055 F: +44(0)1489 570 066 Skype: andyyeomans E: andy@grapefruitgraphics. co.uk W: www.grapefruitgraphics. co.uk

EVENT PRODUCTION/SERVICES

EVENT FURNITURE HIRE

ELITE HIRE furniture for weddings and events

Elite Hire Unite 1 Drakes Drive, Crendon Industrial Estate, Long Crendon, Bucks, HP18 9BA T: 01296 337823 E: info@elitehire.co.uk W: www.elitehire.co.uk

EVENT MANAGEMENT Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com Papillon Events Studio 13 Blue Anchor Alley, Richmond, Surrey, TW9 2PJ T: 0845 459 9761 E: info@papillonevents.co.uk W: www.papillonevents.co.uk

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. co.uk W: www.morrisleslie.com

Stage Electrics Third way, Avonmouth, Bristol, BS11 9YL T: 0844 870 0077 F: 01179 162 822 E: live.events@stage-electrics. co.uk W: www.stage-electrics.co.uk

EVENT WI-FI Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks. com W: www.overlandnetworks. com Rural Broadband Unit 1 Marea Farm, School Road, Heacham, Kings Lynn, Norfolk, PE31 7DH T: 01485 572253 F: 07092 203 570 W: www.ruralbroadband.co.uk

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com W: www.rtbflorists.com

EXHIBITION & PORTABLE DISPLAYS Exantia Display Systems 9 Muirhead Quay, Fresh Wharf Estate, Barking, Essex, IG11 7BW T: 020 8507 1612 M: 07747 842 147 F: 020 8507 1617 E: info@exantia.co.uk W: www.exantia.co.uk

CONNECTIONS EXHIBITION SERVICES

EXPERIENTIAL STRUCTURES

Four Graphics Unit 4, The Willows, 80 Willow Walk, London, SE1 5SY T: 020 7231 7070 F: 020 7231 0072 E: info@fourgraphics.co.uk W: www.fourgraphics.co.uk

EXHIBITION STAND DESIGN

WhiteCircle Bragborough Farm, Braunston, Northamptonshire, NN11 7JG T: +44 (0) 7853 236 451 Skype: jonflowerdew E: jon@whitecircleltd.com W: www.whitecircleltd.com W: www.modulbox.co.uk

FABRICS & PVC’S / SEWING SERVICES

Doran Design 25 Woollam Crescent, St Albans, Hertfordshire, AL3 6EJ T: 01727 846 030 F: 01727 846 030 E: info@dorandesign.co.uk W: www.dorandesign.co.uk

B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@bbrown. co.uk W: www.bbrown.co.uk

EXHIBITION STANDS/DISPLAY D4 Projekt Ltd North Road, Stover Trading Estate, Yate, Bristol, BS37 7PR T: 01454 321212 E: sales@d4projekt.com W: www.d4projekt.com RB Design & Display Ltd 10 Lincoln Park Business Centre, Lincoln Road, High Wycombe, Bucks, HP12 3RD T: 0870 240 2204 F: 0870 240 2205 W: www.rbdisplays.co.uk W: www.linxmodular.co.uk Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

EXHIBITION TRAILERS SALE & HIRE DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions.co.uk Kalyko - Exhibition Trailer & Promotional Models/ Staff Communications House, University Court, Staffordshire Technology Park, Stafford ST17 0QE T: 01785 616165 E: info@kalyko.co.uk W: www.kalyko.co.uk Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@ strathmoreexhibitiontrailerhire. com W: www. strathmoreexhibitiontrailerhire. com

invision

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www. invisiondisplayservices.co.uk

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks.com W: www. edinburghfireworksstore.com

FLOATING PONTOON HIRE Pontoonworks Ltd The Old Glove Factory, Bristol Road, Sherborne, Dorset, DT9 4HP T: 01935 814950 E: office@pontoonworks.co.uk W: www.pontoonworks.co.uk

FLOORING & FLOOR COVERINGS Autotrak Bricknells Farm, Fringford Road, Cavers Field, Oxon, OX27 8TJ T: 01869 248 952 F: 01869 250 686 E: maria@portableroadways.com W: www.portableroadways.com Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: mail@evetrakway.co.uk W: www.evetrakway.co.uk

Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk

FREIGHT & LOGISTICS DSV Air & Sea Ltd Unit D2 Dolphin Estate, Windmill Road, Sunbury on Thames, TW16 7HE T: 01923 754624 F: 01255 242554 M: 07768 805216 E: richard.lawford@uk.dsv.com W: www.dsv-entlog.com Richard Lawford Director DSV Entertainment Logistics Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight.com W: www.productionfreight.com

FURNITURE / HIRE City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture.co.uk W: www.conceptfurniture. co.uk Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane. Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@europainternational. com W: www.europainternational. com/so GBJ Design T: 07734 111 384 E: hire@gbjdesign.co.uk W: www.gbjdesign.co.uk

Connections is sponsored by

Connections is sponsored by Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk

INSURANCE BROKERS

Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor.com

The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness.com

Countrywide Heating And Cooling Ltd 18 Oak Street, Quarry Bank West Midlands, DY5 2JH T: 0800 1952160 F: 0844 443 1989 E: enquiries@ countrywideheating.com W: www.countrywideheating. com ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@theprojectionstudio.com W: www.theprojectionstudio.com

LED SCREENS Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk

LIGHTING

Powerful Battery LED Uplighting

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: info@corelighting.co.uk W: www.corelighting.co.uk Just Lite Productions Just Lite Office : +353 1 8068333, info@justlite.com Paul Smith : +353 87 2525183, pauls@justlite.com Alan Smith : +353 87 2361162, alans@justlite.com W: www.justlite.com

ICE RINKS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Godney Marquee Hire Estate Yard House 14 Kilmersdon, Kilmersdon Village, BA3 5TD T: 01761 434054 E: enquiries@ godneymarquees.co.uk W: www.godneymarquees.co.uk

LARGE FORMAT PROJECTION

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk

Crocker Brothers Marquee Hire & Manufacture Ltd 8-18 Station Road, Chellaston, Derby, DE73 5SU T: 01332 700699 F: 01332 705655 E: sales@crockerbros.co.uk W: www.crockerbros.co.uk

Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured.com

IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com

HEATING & COOLING SYSTEMS

MARQUEES

Shok T: 0871 282 0500 W: www.shoklondon.com

LINEN HIRE City Linen Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: information@redcross.org.uk W: www.redcross.org.uk/ eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical.com W: www.locationmedical.com The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ eventmedicinecompany.co.uk W: www. eventmedicinecompany.co.uk

MOBILE PROMOTIONS Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions. com W: www.mobilepromotions. com

CONNECTIONS

ArcGen Hilta Deepmore Close Station Road, Four Ashes Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@arcgenhilta.com W: www.arcgenhilta.com

NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations.co.uk W: www.neoncreations.co.uk

Euro Generators Ltd Unit D, Marlborough Close, Parkgate Industrial Estate, Knutsford, Cheshire, WA16 004 T: 01565 654004 F: 01565 652202 E: hire@eurogenerators.co.uk W: www.eurogenerators.co.uk

PORTABLE DANCE FLOORS Knoxford Ltd T/A Portablefloormaker Unit 4, Sycamore Road, Trent Lane Ind Est, Castle Donington, Derbyshire, DE74 2NW T: 01332 814080 F: 01332 814443 E: enquiries@ portablefloormaker.co.uk Contact James Martin W: www.portablefloormaker. co.uk

Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@fourthgenerationltd. com W: www.fourthgenerationltd. com

PORTABLE TOILET HIRE A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp.co.uk W: www.a1groupcomp.co.uk Andyloos Limited.

Unit 22, Hartlebury Trading Estate, Crown Lane, Hartlebury, Worcestershire, DY10 4JB T: 01299 254420 F: 01299 251947 E: info@andyloos.co.uk W: www.andyloos.co.uk Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com IGLOOS Ltd Cherry Park, Ardeley, Stevenage, Hertfordshire, SG2 7AH T: 01438 861418 F: 01438 861541 E: 4u2p@igloos.co.uk W: www.igloos.co.uk Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Hire Ltd

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline.co.uk W: www.thepowerline.co.uk Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

PRODUCTION & HIRE Stage Engage The Shippon Unit 1, Old Wheatley Farm, Exeter, EX4 2HA, UK Exeter: 01392 248 884 London: 020 8099 6533 E: contact@stageengage.com W: www.stageengage.com

PROMOTIONAL BAGS Crazybags Unit 1, Eridge Park, Tunbridge Wells, Kent, TN3 9JT T: 01892 752154 F: 01892 752191 E: andy@crazybags.co.uk W: www.crazybags.co.uk

PROMOTIONAL CLOTHING /ITEMS / GIFTS PDC Europe Fortis House, 160 London Road, Barking, IG11 8BB Freephone: 0808 234 6015 E: info@vipband-eshop.co.uk W: www.vipband-eshop.co.uk

PROMOTIONAL PRODUCTS / BUSINESS GIFTS The Business Gift Company Ltd The Mews, 42B St Marys Row, Moseley, Birmingham, B13 8JG T: 0121 449 5445 E: sales@tbgc.co.uk W: www.tbgc.co.uk

PROMOTIONAL STAFFING Artimis Creative Group Hickory House, Primsland Close, Solihull, Birmingham, West Midlands, UK, B90 4YH T: 0121 703 3168 E: info@artimis.co.uk W: www.artimis.co.uk Expo Stars International Ltd T: +44 (0)844 686 9169 E: info@expostars.com W: www.expostars.com Kalyko - Promotional Models/Staff Communications House, University Court, Staffordshire Technology Park, Stafford ST17 0QE T: 01785 616165 E: info@kalyko.co.uk W: www.kalyko.co.uk Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: bettina@moorepeople.co.uk W: www.moorepeople.co.uk Tag Promotional Staff 24 New Road, Kingston Upon Thames, Surrey, KT2 6AP T: 0208 5499400 F: 0208 5499400 E: enquiries@tagprom.com W: www.tagprom.com

RADIO COMMUNICATIONS/HIRE Murphy Comhire Ltd Phoenix House, Centurion Office Park, Julian Way, Sheffield, S9 1GD T: 0114 243 4567 F: 0114 243 4127 E: sales@murphy-com-hire.com W: www.murphy-com-hire.com Wall to Wall Communications Unilink House, 21 Lewis Road, Sutton, Surrey, SM1 4BR T: 020 8770 1007 F: 020 8770 9700 E: sales@walltowallcomms.co.uk E: hire@walltowallcomms.co.uk W: www.walltowallcomms.co.uk

Connections is sponsored by

Connections is sponsored by

SEATING

SOUND & LIGHTING HIRE Star Events Group Ltd Milton Road, Thurleigh, Bedford, MK44 2DF T: 01234 772233 F: 01234 772272 E: info@StarEventsGroup.com W: www.StarEventsGroup.com

SECURITY AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk Gainsborough Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG T: +44 (0)844 858 4444 W: www.gainsuk.net G4S Events Secure Solutions UK & Ireland Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T: 0845 9000 447 T: 0208 770 7000 E: sales@uk.g4s.com W: www.g4s.com/uk-events Right Guard Security 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk Specialized Security 4 Fairways Business Park, Deer Park, Livingston, EH54 8AF T: 01506 442255 F: 01506 442288 E: tom@specializedsecurity. co.uk W: www.specializedsecurity. co.uk

SIGNAGE & GRAPHICS Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@btconnect. com W: www.artisangraphics.co.uk

SOFT SIGNAGE Jay Jay Sports Ltd Unit D Highfield Road, Camelford, Cornwall, PL32 9RA T: 01840 212955 F: 01840 212909 W: www.jayjaysports.com

Viking Sound & Light Ltd Unit 9 Woodstock Close, Standard Way Industrial Park, Northallerton, North Yorkshire, DL6 2NB T: 01609 780190 M: 0798 0023154 E: steve@vikingsound.co.uk W: www.vikingsound.co.uk

STAGING & RIGGING

Leading the way in mobile stages PO Box 43, HuddersďŹ eld, HD8 9YU T: 01484 605 555 F: 01484 602 806 E: daytonastagehire@mac.com www.daytonastagehire.com

DHE Stage Hire Covering all of the UK T: 0844 3309248 E: info@dhesh.co.uk W: www.dhesh.co.uk Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www.impactproductions. co.uk Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld.com W: www.jigsawevents.biz Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk.com W: www.movetechuk.com/ rental Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices.co.uk W: www.riggingservices.co.uk Star Events Group Ltd Milton Road, Thurleigh, Bedford, MK44 2DF T: 01234 772233 F: 01234 772272 E: info@StarEventsGroup.com W: www.StarEventsGroup.com Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk

Viking Sound & Light Ltd Unit 9 Woodstock Close, Standard Way Industrial Park, Northallerton, North Yorkshire, DL6 2NB T: 01609 780190 M: 0798 0023154 E: steve@vikingsound.co.uk W: www.vikingsound.co.uk Widget Productions Spring Tides, 3 7 Spring Hill, Ventnor, Isle of Wight, PO38 1PF T: 01983 852332 E: info@widgetproductions. co.uk W: www.widgetproductions. co.uk

STAND DESIGN & BUILD Black Iris Exhibitions The Workshop, Adrefelyn Cottage, Vicarage Lane, Penley, Wrexham, LL13 0NF T: 01978 780421 E: info@blackiris-exhibitions. co.uk W: www.blackiris-exhibitions. co.uk

STEEL STRUCTURES FOR CORPORATE EVENTS Kinet-X Structures J4 Camberley, Unit 6, Doman Road, Camberley, Surrey, GU15 3LB T: 01276 681336 W: www.kinet-X.com

TEMPORARY INTERNET Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks. com W: www.overlandnetworks. com

TEMPORARY ROADWAYS Davis Track Hire Ltd Portable road-way and pedestrian walk-way T: 01698 352751 M:07867 505057 E: info@davistrackhire.com W: www.davistrackhire.com

TEMPORARY STRUCTURES A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 F: 01832 272065 E: sales@ajbigtophire.com W: www.ajbigtophire.com

CONNECTIONS

Agility Fairs & Events Logistics Jubilee House, 3, The Drive, Brentwood, Essex, CM13 3FR T: 01277 725 651 F: 01277 725 395 E: dflower@agilitylogistics.com W: www.agilityfairsevents.com

Element Domes Ltd Yew Tree Studios, Stanford North, Kent, TN25 6DH T: 01303 814 607 E: info@elementdomes.com W: www.elementdomes.com Eschenbach Structures (UK) Ltd 81 North East Road Southampton, SO19 8AF T: 02380 437 329 F: 02380 437 329 E: info@ eschenbachstructuresuk.co.uk W: www. eschenbachstructuresuk.co.uk

LOSBERGER

Losberger 139 High Street, Collingham, Newark, Notts, NG23 7NH T: 01636 893776 F: 01636 893774 E: s.campbell@losberger.com W: www.losberger.com LH Woodhouse & Co. Ltd Wolds Farm, The Fosse, Cotgrave, Nottinghamshire, NG12 3HG T: (0115) 989 9899 E: sales@lhwoodhouse.co.uk W: www.lhwoodhouse.co.uk Meridian Marquees Unit A, Parsons Farm, Farley Hill, Berkshire, RG7 1UY T: 0800 298 5955 E: info@meridianmarquees. com W: www.meridianmarquees. com Neptunus The Old Rectory, Main Street, Glenfield, Leicestershire, LE3 8DG T: 0845 180 4001 E: a.trasler@neptunus.co.uk W: www.neptunus.co.uk The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

TRAFFIC MANAGEMENT Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: ops@exhibition-traffic.co.uk W: www.exhibition-traffic. co.uk

TRANSPORT / ON-SITE LOGISTICS 24/7 Exhibition Services Unit 3 The Courtyard, Nunhold Business Centre, Dark Lane, Hatton, Warwick, CV35 8XB T: 01926 840140 F: 01926 840340 E: info@24-7exhibitions.com W: www.24-7exhibitions.com

Chris Eames International Box Lane, Barking, Essex IG11 0SQ T: +44 (0)20 8595 7771 F: +44 (0)20 8595 5967 E: trucks@cei.co.uk W: www.cei.co.uk

UTILITY VEHICLE & GOLF BUGGY HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. co.uk W: www.morrisleslie.com

VENUES BMA House Tavistock Square, London, WC1H 9JP Sales Tel: 020 7874 7020 F: 020 7383 6645 W: www.bmahouse.org.uk Five (Farnborough International Venue & Events) Farnborough International Ltd, ShowCentre, ETPS Road, Farnborough, Hampshire, GU14 6FD T: 01252 532800 F: 01252 376015 E: fiveenquires@farnborough. com W: www.farnborough.com/five Kent Showground KEEC, Detling, Maidstone, Kent, ME14 3JF T: 01622 630 975 F: 01622 630 978 E: alison@kentshowground. co.uk W: www.kentshowground. co.uk Lincolnshire Agricultural Society The Lincolnshire Showground, Grange-de-Lings, Lincoln, LN2 2NA T: 01522 524240 F: 01522 520345 E: events@lincs-events.co.uk W: www.lincs-events.co.uk Sandown Park T: 01372 464348 F: 01372 470427 E: sandown.events@ thejockeyclub.co.uk W: www.sandown.co.uk Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

UK Venues T: 0870 479 3576 E: info@ukvenues.co.uk W: www.ukvenues.co.uk

Wembley Arena Arena Square, Engineers Way, London, HA9 0AA T: 020 8782 5500 F: 020 87825501 E: michelle.berry@livenation. co.uk W: www.wembleyarena.co.uk

WASTE MANAGEMENT Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon OX10 6PJ T: 08700 604366 E: specialevents@grundon. com W: www.grundon.com M J Church Event Waste Recycling Star Farm, Marshfield, Nr Chippenham, Wiltshire, SN14 8LH T: 01225 891591 E: events@mjchurch.com W: www.event-wastemanagement.com Smiths (Gloucester) Ltd Ema Ashworth T: 0845 450 5227 E: ema.ashworth@smithsgloucester.co.uk W: www.smiths-gloucester. co.uk

WATER & PLUMBING SERVICES Show Site Services Weybridge Business Centre Unit 18, 66 York Road, Weybridge, Surrey, KT13 9DY T: 01932 228416 E: info@showsiteservices. co.uk W: www.showsiteservices. co.uk Water Direct B26 Earls Colne Business Park, Earls Colne, Colchester, Essex, CO6 2NS T: 01787 223345 M: 07717 812676 F: 01787 223354 E: laurahenderson@waterdirect.co.uk W: www.water-direct.co.uk Watermills PO BOX 1176, Woking Surrey, GU22 2BU T: 0845 6031403 E: sales@watermills.net W: www.watermills.net

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