Stand Out Magazine - February 2012 Issue

February 2012

www.standoutmagazine.co.uk

achieve event excellence

BANG ON TIME

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ecember and January brought a cavalcade of predictions for the upcoming year… from the sublime to the ridiculous and everything in between. This month, however, two of the most interesting forecasts made me sit up and take note. For starters, they were tangible and, secondly, they were so random that they made a quiet news day that much brighter. According to the food powers that be, French Macaroons, Moroccan food and South American cuisine will all be passing our lips this year. My Secret Kitchen says that “retro” food will also make a return and foraging for wild produce will be popular. Now look, I’m up for some wild mushroom action but I refuse to munch on Granny’s dumplings whilst trying to network.

Pantone makes an alternative suggestion if you’re looking to spice up 2012. It recommends Pantone 17-1463 Tangerine Tango as its colour of the year. It’s a “spirited orange” and we’re told to use it to boost energy, recharge and move forward. Judging by the number of events that are currently being confirmed, events professionals will need all the energy, sugar and Mars Bars they can get, particularly in July.

Just looking at that one month makes you think “crikey” – for example, on the weekend of July 7-8, the UK can expect Wimbledon finals, the British Grand Prix, Royal International Air Tattoo, Wireless Festival, Hampton Court Palace Flower Show, and Wakestock to name a few. For the great British public, it truly is great. Such a diverse range of events ensures choice for the public. But it also throws up two issues: A) Is there enough event infrastructure in the country to cope with such a concentration of top end and high profile events on one weekend? B) Organisers, how loyal is your audience? The Royal International Air Tattoo has had to move from its usual slot because Farnborough International Airshow has changed its date, and all because of the Olympics. Will suppliers with long-term service commitments find themselves in a predicament (see page 36) and should organisers be concerned about a target market that may have to commit to one event over another?

If you agree or disagree then please let me know your thoughts. Throughout this February issue, you will see at the bottom of some features a red icon – it means that if you have an opinion on the subject matter discussed you can go online – www.standoutmagazine.co.uk – and debate the issue further. So, don’t hold back. Have your say.

Editor Caroline Clift – caroline@cimltd.co.uk

Studio Manager Paula Smith – paula@cimltd.co.uk

Publisher Neil Fagg – neil@cimltd.co.uk T: 01795 509101

Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

Publication Manager Jo Sapsford – jo@cimltd.co.uk T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – sarah@cimltd.co.uk T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk T: 01795 509103 F: 01795 591065 Chief Executive John Denning – jdenning@cimltd.co.uk

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2012. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

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contents

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Bang on time

With precision timing, Jack Morton delivered London’s spectacular New Year’s Eve celebrations. Stand Out chatted to Jim Donald, the agency’s executive producer

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a pRoBLem shaRed…

Stand Out puts your questions to industry professionals in our event advice clinic

30

net Benefits

The debate over whether or not UK venues should offer free Wi-Fi to visitors and delegates rages on. Both the Event Supplier and Services Association (ESSA) and the Association of British Professional Conference Organisers (ABPCO) have been widely campaigning the issue.

Here, John Robson, chair, ESSA, and Michael Foreman, chair, ABPCO, go head to head

popULaR demand

The Local Authority Event Organisers Group predicts a rise in street parties – will we, therefore, see a rise in demand for pop up structures and small marquees? Stand Out examines the marquee market and takes a look at some new products

RegULaRs

6 Event industry news 8 Business opportunities and contract

wins

28 Licensing matters with Philip Day 43 Invest in people or risk your business, 39

naked amBition

Coventry’s Imagineer Productions is working with Coventry City Council and the UK Arts Council to create Godiva Awakes, which features a 10-metre puppet and 100 cyclists

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competition

Win a Nintendo Wii with Church House Conference Centre

says Dale Parmenter

52 Socially speaking: Your event tweets 66 What’s coming up in the March issue

www.standoutmagazine.co.uk

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NEwS

Plymouth launches plans for 2012 Marine City Festival A Marine City Festival has been given the green light and will take place in Plymouth in September. Initial plans for the event identify four main streams – science, education, business and culture – and the 150th anniversary of Plymouth’s School of Navigation will be incorporated too.

The festival will run from September 8-16, and features in Destination Plymouth’s visitor plans that aim to increase visitors to the area by 25 per cent by 2020 when the city will

celebrate the centenary of the departure of the Mayflower. The agency’s goals include more large-scale events by levering greater private sector sponsorship and the creation of an umbrella brand under which the city’s Sail Fest programme will sit.

The planned Marine City Festival is building on the area’s recent success with the America’s Cup and will feature a marine navigation conference and the opening of Plymouth University’s new marine building.

Clapham Common plays host to first summer Games Pride House

Cheltenham street race set for 2013 Plans are in place for the creation of a lowcarbon street racing event that will see fossilfree fuel cars compete. Cheltenham Street Race 2013, the brainchild of the Rotary Club of Cheltenham North and Pete Allison, managing director, E&MS, is currently being developed and is awaiting the passing of a private bill through Parliament, which will allow racing on public roads to occur. In the meantime, Cheltenham Motorsports has created The Sustainable Expo, which is set to take place on September 8-9, in a bid to drive awareness for the event and push a green message.

The Sustainable Expo, which will be held on the Promenade in the heart of Cheltenham, has the backing of the local council and Brian Pallet, former managing director, Donington Park Leisure, is on the advisory board.

Five different zones will be created at the Expo including a commercial area and will sit alongside under-the-hood tours of the latest electric super cars.

Clapham Common will play host to Pride House, and will welcome an estimated 250,000 lesbian, gay, bisexual and transgender (LGBT) visitors from July 26.

For 17 days, Pride House will host a number of concerts and events in support of the LGBT community. The first Pride House was hosted in Vancouver and Whistler at the

2010 winter Games. This will be the second Pride House to join the line-up of Olympic Houses and the first to be present at a summer Games.

Live music, an art exhibition, sports tournaments and demonstrations are expected and big screens will broadcast all the Olympic action to sports fans.

Cake and Bake show to rise up

F2F’s Event and Exhibiting Show sold to Centaur Media

A live event dedicated to the world of cakes, breads and the art of baking – The Cake and Bake Show – is launching at Earls Court, London. The two-day event, held from September 22-23, features the biggest names in the baking world including Great British Bake Off judges Paul Hollywood and Mary Berry; Eric Lanlard, Mich Turner and Royal wedding cake designer Fiona Cairns.

The event is aimed at all ages and will feature an English Tea Room in partnership with Macmillan Cancer Support in aid of its World’s Biggest Coffee Morning Project, which is the event’s official charity. The Cake and Bake Show is also partnering with Chocolate Week and the Real Bread Campaign. Twitter and Facebook marketing campaigns have begun and visitors have the option to join the Cake and Bake Club.

The event is organised by Exposure Live and Luke Collings is event director.

Centaur Media has bought F2F Events’ Event and Exhibiting Show and Technology for Events Show. The two events will be now be repositioned as The Live Marketing Show and incorporated into Centaur’s Marketing Week Live from June 27-28.

The Live Marketing Show will run alongside Online Marketing Show, Data Marketing Show, In-Store Show, Insight Show, Promotional Merchandise Show and Customer Motivation and Loyalty Show.

Paul MacDonald, portfolio director, Marketing Week Live, said: “The Live Marketing Show fits exactly with our strategy to meet the needs of the UK’s marketing community as the premier multichannel marketing event. Marketers are increasingly looking for ways to engage consumers in a live environment through dynamic brand engagement. The inclusion of The Live Marketing Show is integral to the long term vision of Marketing Week Live.”

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Austen Hawkins, managing director, F2F Events, added: “We are absolutely delighted Centaur has acquired the show. It is fantastic news for the exhibitors as it is exactly where the show should be. In addition to the major buyers that Event and Exhibiting show has always attracted, by integrating the show into Marketing Week Live the exhibitors will have the opportunity to now engage with an additional 13,000 marketers all of whom are looking at innovative and integrated approach to their marketing activity.”

Wayne Hemingway’s Vintage Festival has announced a new home for 2012 – Boughton House in Northamptonshire will host the event from July 13-15.

“We know Vintage is unlike any other festival,” commented Hemingway. “We have always envisaged Vintage to be a multi faceted orgy of glamour, fashion, dancing, art, design, film and fabulous food all set in stunning surroundings. We believe that we

have found those stunning surroundings in our new home and look forward to having more people from across the country to celebrate the Best of Britain in 2012.”

Vintage has also revealed details of a ticket deposit scheme. Following in the footsteps of Glastonbury, and more recently Leeds and Reading Festivals, festivalgoers have the opportunity to pay for half of their ticket now and the balance by June 1.

Winter Carnival impresses North East residents The streets of Newcastle were packed this New Year’s Eve as 40,000 revellers gathered to experience Walk the Plank and NewcastleGateshead initiative’s Winter Carnival. The event consisted of street performances, a procession and a largescale finale firework display at the city’s Civic Centre. This year’s Nordic theme celebrated the North East’s Viking past with a procession mixing Norse mythologies and Viking folklore with local traditions. Walk the Plank has worked with NewcastleGateshead initiative for the past five years to create and deliver this annual event, collaborating with local artists and companies. This year Bravura, The World Beaters,

GCP Capital Partners has acquired World Trade Group in a £27.5m management buy-out.

Ireland’s Oxegen festival is following in Glastonbury’s footsteps and taking a year off in 2012. The event will return in 2013.

SO Group has launched SO Live, a dedicated division that will target events outside of the typical exhibitions.

Eve has purchased mobile tower lighting supplier Brightlights.

PRS for Music has produced a report that looks at the pros and cons of discounted ticketing. Entitled A House Divided: The economics of discounting tickets, the research looks at Live Nation’s recent deal with Groupon and considers a number of case studies.

Hever Castle has appointed Kate Rowbottom as sales manager to help promote corporate and private events.

Sarah Bere has joined EC&O Venues as exhibition sales manager.

Richard Broderick, Emma McGurrell, and Newcastle’s Kingsmen were among the list of collaborators. An extensive community engagement project allowed around 250 local residents and participants to take starring roles in the evening’s entertainment.

Eco car show gets revved up for second outing at London’s ExCeL The organiser of EcoVelocity has announced plans for a second show. IGME says that the eco motor show, which had its first outing at Battersea Power Station, is to move to ExCeL and will now run from May 10-13.

Giles Brown, managing director, IGME, commented: “EcoVelocity got off to a fabulous start at Battersea Power Station, and really stood out from other car events.

The show featured 17 of the leading low carbon automotive brands and between them 7,000 test drives were taken during the event by enthusiastic show visitors.”

He added: “To take the event to the next level, we had to move to a world-class

NEWs

New stately home for Hemingway’s Vintage festival

venue, with scope to substantially increase test drive opportunities which were at full capacity during the launch event. ExCeL is an outstanding venue, and with nearly 500,000 attending the British Motor Show in 2008, we know how popular it was with both the industry and general public.

“We looked very carefully at dates for the event and concluded that we didn’t want to lose our marketing messages alongside the Olympics, and decided that May would be a great time for the event.”

EcoVelocity was launched with Metro, and this relationship is set to continue as EcoVelocity moves into its second year.

Russia is to build its Olympic base at Perks Field, situated next to Kensington Gardens. Team Russia Park will be created by Eventica and SportsLab Marketing.

Former Grass Roots global head of events, Nick Bender has teamed up with ex UniversalProcon chairman Patrick Collins to create a new agency.

The Institute of Structural Engineers has published on alert aimed at those who commission, buy or licence temporary stages and structures.

Jeremy Perkins has joined GL events Owen Brown as senior account manager.

More Bins has launched a Mobile Recycling Station. The front-loaded rickshaw allows the rider to engage with the public.

Sam Wilson has been appointed general manager at The Roof Gardens, Kensington.

www.standoutmagazine.co.uk

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Tenders and conTracT wins

Pitch and plan Looking for new business opportunities? Take a look at the latest tenders and contract wins Glasgow 2014 is looking for an external contractor to provide the full range of creative and production services including executive producer, creative director and technical support to manage the opening and closing ceremonies of the Glasgow 2014 Commonwealth Games.

The successful company will be required to create, plan and deliver the opening and closing ceremonies within a fixed and firm budget, an estimated total contract value of £14,000,000. The contract will run from July 2012 until October 2014.

Where a consortium or other grouping of suppliers submits a bid, such consortia must nominate a lead organisation to deal with Glasgow 2014 Ltd on all matters. All consortium members will be required to be jointly and severally liable in respect to the obligations and liabilities relating to the contract. Requests to participate must be received by 2pm on January 31.

Bournemouth Borough Council is seeking a security provider for Bournemouth Air Festival 2012, 2013 and 2014 and the Bournemouth Olympic Torch Relay and Evening Celebration 2012.

Bournemouth Air Festival takes place from August 30 – September 2, and the torch relay will make its way through the town on July 13 and 14. All tenders should be submitted no later than 4pm on January 30 to the Events Manager, Visitor Information Bureau, Westover Road, Bournemouth, BH1 2BU. For tender documentation, visit http:// www.bournemouthair.co.uk/business/2012air-festival-security-tender/

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Bournemouth air Festival

Potcakes, a full service conference, events and video production company, has won a two-year contract with the European Commission to produce the European Enterprise Awards (EEA) ceremony, gala dinner and SBA Conference, which will be held in Cyprus in 2012 and Lithuania in 2013. As part of a joint tender, Potcakes is responsible for organising all aspects of the two-day event; from sourcing a venue for the awards ceremony, gala dinner and catering to creating the setdesign for the conference, all technical and sound requirements. The 2012 event is expected to be attended by 500 delegates representing 27 European countries.

The Royal Parks (TRP) is inviting event organisers to submit proposals to operate a commercial event on a green field site in Regent’s Park from 2013 and 2016. It expects to let either one or two contracts to professional event management companies to plan, promote and produce their event annually during the summer months. The successful company will take all financial risk for their event and will benefit from the commercial rights, in return for which they will pay agreed fees to The Royal Parks. Bidders must be able to demonstrate their ability to underwrite the proposed event for the duration of the contract. Evidence of the financial viability of the event proposed will be a key factor in our evaluation of each proposal. This opportunity is not appropriate for outdoor music concerts or outdoor music festivals, business-to-business events, private events or stand-alone

funfairs. For more details, email Sarah Blyth: procurement@royalparks.gsi.gov.uk The deadline is February 1, and the value of the contract is worth £500,000-£600,000.

Harrogate Borough Council, which owns Harrogate International Centre, is seeking both a security services and technical services provider for the venue. Both contracts are for three years.

Security companies will need to supply daytime patrolling, overnight security cover, CCTV monitoring, patrolling security and fire warden cover during events, emergency response and first aid, traffic marshalling and event guarding. It is anticipated that there also will be other security services to event organisers to increase event income. The technical services support contract has five main elements: development of technical solutions for clients, technical planning, an inclusive package of technical support and equipment included in the venue rental of the main auditorium, ICT services based on customer needs and exhibition service including shell scheme and electrical.

Requests to participate must be submitted no later than 12pm on February 13 and expressions of interest for either contract should be made by email to procurement@ harrogate.gov.uk Gravesham Borough Council is organising Party on the Prom on July 21 and is seeking both catering and ice cream concessions. Tenders should be submitted by February 3. Email brian.tourle@ gravesham.gov.uk

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London new Year’s eve fireworks

Bang on time With precision timing, Jack Morton Worldwide delivered London’s spectacular New Year’s Eve celebrations. Stand Out chatted to Jim Donald, the agency’s executive producer

i

t took six days to build and two days to load out, and yet it lasted just 11 minutes and 15 seconds.

London’s New Year’s Eve celebrations welcomed 2012 with a considerable bang and there was no doubt that all eyes would focus on the capital. Would London deliver? Would the UK events industry produce a display to be proud of, a display worthy of heralding an Olympic and Diamond Jubilee year?

Yes. Stand Out is talking with Jim Donald, executive producer, Jack Morton Worldwide, the man in charge of welcoming 2012 with style, showmanship and precision. He laughs, as I ask when was the last time he had New Year’s Eve off? It appears it’s a long and distant memory.

Donald has been working on the capital’s celebrations for eight years, developing the occasion into the amazing spectacle that will forever be expected. But, did this year’s event come with greater expectation?

“There’s always pressure,” he says, calmly. “I put pressure on myself to deliver the world’s best display. Eight years ago, London’s New Year’s Eve celebrations were not on the roll call from a press point of view. Eight years ago, my brief was to get London on the map, on a world stage, and to compete with Paris and Sydney.”

Donald name checks a core team of five – Lindsay Barrowclough, technical site director, Nicki Sumner, operations, David Zolkwer, creative director, Durham Marenghi, lighting designer, and Darryl Fleming, display director, Kimbolton Fireworks. The

insider knowLedGe: 306 set up crew working on site since december 26 1,803 crew on show night including stewards 10,204 metres of barriers 5,000 metres of sound cabling 200 line-array loud speakers 5,500 firework cues

Big Ben welcomes 2012 with a bang

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London new YeAr’s eve fireworks The London eye is open to the public until 5pm on december 31, yet by 10pm it is locked down, loaded with live fireworks

group has been planning the display for a year, alongside 85 London agencies that represent the various emergency services, Government departments and councils

It’s a feat that has taken seven months and meticulous planning.

Says Donald: “This was the year to bring in Big Ben. We’ve asked to light the

Until the second week of December we were jumping through hoops, ensuring people that we wouldn’t blow up the Great Clock Tower including Westminster, Lambeth, City of London and Southwark.

But this year was like no other. Never before has an historic landmark such as Big Ben had fireworks launched from its façade.

tower before and it’s always been a flat ‘no’. But this year, we thought let’s push it.

We got Boris [Johnson] to write a letter to Mr Speaker in June and worked with the various agencies to see if it was feasible.

An estimated 250,000 people watched the event – the site has a viewing capacity for 180,000 people along the riverside and 70,000 in other designated areas across central London

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“Until the second week of December we were jumping through hoops, ensuring people that we wouldn’t blow up the Great Clock Tower. And we didn’t.”

For the second year in a row, Kimbolton Fireworks was responsible for the fireworks; Fleming led a team of 36 to rig 12,000 fireworks producing 50,000 projectiles. In all, 5,500 fireworks cues, 2,000, lighting cues and 30 tonnes of equipment on three fireworks barges created the 11 minutes and 15 seconds display.

A total of 10,204 metres of barrier were needed, 17,000 metres of mains cabling, 5,000 metres of sound cabling, 8,000 metres of data cabling for cueing the fireworks and 200 line-array loud speakers were also used during the evening.

Each pod on the London Eye carried a VL3500WFX unit controlled by the latest in wireless technology from Cooper Controls and the London landmark was lit with Synchrolite technology. Stage Electrics was responsible for the colourful display and worked with Marenghi. Eve, Entertee, PRG, Qdos, Show and Event Security, Delta Sound and R G Jones also helped the evening’s proceedings run smoothly.

Boris Johnson hailed the fireworks as a “brilliant start to a spectacular year”, which will see amazing events across the capital in a summer like no other.

Indeed, the fireworks did make the country sit up. The events industry also breathed a sigh of relief, as the display proved what this country is capable of.

But Jack Morton will not be involved in the London 2012 opening and closing ceremonies, despite previous involvement with Athens 2004.

“This display was truly unique to London,” added Donald. “It celebrated what’s quirky and cool and new British acts.

There’s a lot of talent in this country. I know some of the people who are working on the opening ceremonies. I’m sure they’re going to produce a stonking show that we will all be proud of.”

To read Kimbolton Fireworks’ New Year’s Eve blog, visit http:// kimboltonfireworks. blogspot.com/ Jim donald

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EvEnt managEmEnt

A problem shared…

adrian Silas

Stand Out puts your questions to five industry professionals in our event management advice clinic

I

need ideas on how a group can introduce themselves to each other at a weekend event and alternatives to name badges. What do you suggest?

Arrive at the venue in an undercover role with a fake name, ID, outfit and with heavy makeup/prosthetics to ensure that when you meet the other guests there’s no doubt to who you really are!

Next, ensure you can carry the part off and have all the right visual, vocal and theme attributes to play your role to the max and nth degree. Preparation is key! Method acting is essential. Remember you are the De Niro, Pacino and the ultimate Brando of the event world and that you must be totally convincing.

Finally, if you can take a hit or hijack team in with you then do so. Actions always speak louder than words. At Masquerade we know that all too well. And at the end of the day who really needs a name badge anyway

when you can just walk in, take charge, play your role and part and everyone will then know exactly who you are… life is there to be enjoyed. Events are there to be savoured.

Fun is the benchmark and quintessence we strive for. Badge-r me for more unique ideas that “break the ice” and prove that creativity is always the winning hand when trying to make new friends at a weekend event. adrian Silas, creative director, masquerade Events

mark Buist

How do you stop delegates from sitting at the back of a conference room? What creative ideas do you use to the seat them up the front?

We continually work with our clients on making their conferences more engaging and possibly one of the most effective ways of reducing the desire for delegates to “hide” is to stop conferences being a “them and us” situation. Engage audiences in advance of the event and allow them to contribute

go retro and create a drive-in movie experience

Sam Welply

to the event. Provide training to those that are going to present with how they present.

Then, stage the event in “the round” so that the presentation is delivered from the middle of the room. There is then no “them and us”. It becomes more inclusive and it shows, if it is an internal event, that the company really is breaking down barriers and including everyone. It makes the event exciting, interesting and much more visual.

We have used this style of conference many times and I have yet to read any negativity from those that have attended events in the round. The speakers are more visible, which is something not all speakers like, but then we believe that presenting from behind a lectern is not the most engaging way of presenting. As technology and events evolve so should the skills of those presenting. mark Buist, managing director, Penguins

www.dwt-exhibitions.co.uk

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EvEnt managEmEnt

Feature is sponsored by

Image courtesy of LOCOG

David Wilson Will Olympic events taking place in central London impact on touring experiential campaigns?

What innovative ideas have you used to get the press to attend an event?

If getting press to attend an event is part of the client’s objective then we have always built this into the concept from the start. In the past we’ve had some exciting brands, which in themselves are enough to get journalists fighting over tickets, and our theming and decor is certainly something that draws people in. The difficulty has come when what our client is offering isn’t particularly ground-breaking; then we have needed to find an angle.

We’ve always looked at it from a journalist’s point of view – “why is this news?” and because of this we’ve gone down various routes. We tapped into trends as well as addressing a topical news story by building a pop-up indoor beach during a particularly rainy August. We wowed them with technology, creating a children’s event with interactive 4D technology. We surprised them with controversy by graffiti-ing a stately home to get people talking (we cleaned it up afterwards, so don’t worry). We have blinded them with celebrity; no-one was ever going to miss a charity event featuring Beyoncé, and we always tease them; one invitation just isn’t enough; there’s the intriguing clue, then the cliffhanger, then the save the date and then the reveal. Make it easy for them to get there: “There’s a red London bus waiting outside to take you to your event sir!”.

Sam Welply, founder, Wellpleased Events

I am creating an awareness programme this year, which I hope to tour in august. Will the Olympic games impact on where I can locate an exhibition trailer/pop up in central London?

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www.dwt-exhibitions.co.uk

With the Olympics running until August 12 and Paralympics opening ceremony on August 29, to run an awareness programme tour during the August period may well impact on where you can and can’t visit.

Nothing is impossible if you speak to all the relevant authorities to gain their permissions such as the local councils, Police, Transport for London and even the Olympic organisers. Other considerations would be the health and safety and security of all the visitors visiting the Olympic site and those visiting your exhibition – will this cause a crowd issue? It may be that they [authorities] can suggest an area that is slightly away from the immediate area, but still with plenty of footfall. These are the considerations, which you will need to take on board for any fixed point touring activity, and yes, we would expect a significant impact.

David Wilson, managing director, David Wilson trailers

I have organised so many events now for one particular client that I am running out of ideas for themed events. I know that ideas and themes are not unique but can you suggest any tried and tested event themes that “wowed” the audience and created a talking point?

I have three suggestions for you. Girls on Film, Neon Nights and Queens Day. A drive-in is still very novel in England and usually a unique experience for the guests.

Invites were in the shape of ticket stubs with directions to the location of the screening park. Guests were directed to there parking space by staff dressed as usherettes. The reception was in front of the big screen where roller-skating waiting staff served cocktails and canapés. The screen played music videos from the same decade as the

mandy mahil

movie we were showing. I recall the guests losing all inhibitions when You can call me Al played! Later, guests went to their cars where they were served burgers and shakes whilst watching Top Gun. Neon Nights is an urban street party for adults. Invites were in the form of wristbands and posted along with glow stick accessories. A faux wall was created and it looked like it had bricks missing; chefs from behind would place individual plates of food in the gaps. Street dancers wowed the audience and a beat boxer had the crowd buzzing all night.

Queens Day is more Priscilla than Elizabeth! This was great fun to create and you can be as ostentatious as you like. The multi-coloured cocktails, embellished with umbrellas were a hit along with the Bolli Darling Knickerbolliglory girls! The menu comprised mini toad in the holes, hotdogs, as well as muffins.

If you get stuck for ideas, try our trick.

Flick through a magazine and let it stop at any page. Close your eyes and randomly circle across the page in three places.

See which words you have chosen and brainstorm those words for two minutes.

There is no reason to limit themes to colours, places, years or movies. Think outside the box and let your imagination do the rest. mandy mahil, founder, mango Pie

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Head to Head

Net benefits

The debate over whether or not UK venues should offer free Wi-Fi to visitors and delegates rages on. Recently, both the Event Supplier and Services Association (ESSA) and the Association of British Professional Conference Organisers (ABPCO) have been widely campaigning the issue. Both have different views. Here, John Robson, chair, ESSA, and Michael Foreman, chair, ABPCO, go head to head

J

ust how important do you see the provision of WiFi to be within a venue, to ensure the success of an event, be that a conference, show or exhibition?

Robson: It is absolutely essential these days. We are becoming increasingly dependent upon connectivity to run our personal and business lives and this does not stop when we enter an event or venue.

Foreman: A recent ABPCO debate with venues, conference organisers and suppliers highlighted that Wi-Fi is increasingly becoming the lifeblood of events. Provision of Wi-Fi has moved from becoming a “luxury” item to a fundamental utility, in a similar way to light and heating – this is where the venues need to review their provision. Not only do delegates need to access basic communications such as emails and social media, but increasingly Wi-Fi is required for delegates to participate in the conference content, such as voting, Twitter Q&A and downloading applications.

What level of guaranteed service do you believe should be available to organisers, delegates, exhibitors and visitors at an event?

Robson: Simply put, if you need a specific level of connectivity then you should plan for it. It could be a basic level that allows all types of user to collect/reply to email as attending an exhibition or conference is no longer seen as a day out of the office but part of a working day and the expectation is that it will be business as usual. However, anyone requiring guaranteed connectivity (e.g. for download/upload, presentations etc.) should plan for and purchase the appropriate level of service, as the very nature of Wi-Fi means that it is subject to

interference and packet loss unless delivered appropriately. It’s the same analogy as relying on a 3G connection from a mobile operator in a busy location – you expect it most of the time but you would choose to use an alternative source of Internet connectivity if your life depended on it.

Foreman: With regard to the provision of free Wi-Fi for conference delegates, which is what ABPCO’s Conference Cloud campaign focuses on, participants at our recent debate agreed that there is a need for “basic” free Wi-Fi. What “basic” constitutes will vary slightly for each venue, but they do need to be clear about what the offer is at that basic level (bandwidth and how many users can access simultaneously etc). The suggestion at our debate was that it should provide access to email and social media, also possibly accessing tools like Dropbox, but that it would be acceptable to charge for a more sophisticated and high bandwidth usage, such as video.

Where would you like to see Wi-Fi available at an event – in the lobby, networking area or within the conference/show?

Robson: There is no reason why it should not be available everywhere including within conference areas.

The availability should represent the needs of the event. For example, these days many events are interactive and people tweet constantly during and after seminar sessions and keynotes. On the counter side, some organisers would

prefer not to have this distraction during the presentations. Often mobile signals are weak or unavailable, so Wi-Fi should be available to enable other communications such as using an event specific app or Twitter.

Foreman: One of the benefits of providing free Wi-Fi at a venue is to avoid delegates disappearing at intervals to somewhere that does offer it (whether outside in the street as I witnessed in the USA or a local Starbucks). The networking element is hugely important in events, so we would anticipate Wi-Fi being available in networking areas in addition to the main auditorium to participate in applications such as live voting.

Michael Foreman

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Head to Head

to ensure fair access, would you be comfortable to have a third party supplier or the venue manage and control access to Wi-Fi and have the ability to shut down any nonauthorised access?

Robson: If shutting down unauthorised activity improves the service and makes for a better experience for all, then yes, third party suppliers and venues should have this control. They will have a much better understanding of Wi-Fi than most event organisers and can use this to ensure that the delegates, exhibitors and visitors all have the required level of service.

Education is key; it looks simple, but it isn’t and technology alone cannot guarantee connectivity. Control measures are absolutely essential and third party suppliers and venues should have the power to shut down unauthorised access.

Foreman: I don’t think it is relevant as long as the delegate does not have to pay.

The way that venues set up their network is up to them. We would like to see a system in place where either basic Wi-Fi is offered free or the organiser has the ability to fund this basic option (through sponsorship or other methods) with an upgrade on demand.

Can the available technology satisfy the demands?

Robson: Yes it can but it’s not enough to simply provide a network. The Wi-Fi provider needs to work closely with the organiser to work out what those demands are and where the pinch points lie, so that additional infrastructure can be deployed if necessary. In addition to active planning, active management needs to be applied to ensure that rogue networks and rogue devices are shutdown to minimise interference and maximise up time. It’s worth noting that the

John Robson

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Wi-Fi? But at what price?

technology is available to provide acceptable levels of Wi-Fi connectivity but don’t be fooled into thinking that because a venue claims to have a good Wi-Fi network that

in situ at many venues that is not currently equipped to deal with the bandwidth demands. This is a big part of the discussion for many venues, as there is a cost to

It’s worth noting that the technology is available to provide acceptable levels of Wi-Fi connectivity but don’t be fooled into thinking that because a venue claims to have a good Wi-Fi network that it’s using the latest technologies or that it is adequate for every event it’s using the latest technologies or that it is adequate for every event. Event organisers must ask specific questions when choosing a venue about how many people they want to connect concurrently and what sort of experience (i.e. bandwidth) each user can expect, especially in areas where large numbers of people will gather e.g. lobby areas, cafés etc.

Foreman: We learned during our debate that there is a lot of legacy infrastructure

invest in upgrading their systems to offer greater functionality and service levels to professional conference organisers and their clients. What we explored at our debate was a number of initiatives, highlighted by Cisco, which can assist with cost covering through sponsorship and other marketing initiatives.

Be it a permanent or temporary supply of Wi-Fi, if there is a cost to deliver a robust and accessible service within a venue, who should carry the cost – the venue, an event organiser or the visitor?

Robson: This is a commercial arrangement between the organiser and the venues.

This is not about whether the Wi-Fi should be free or not. The hardware, the continual

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Head to Head

aBPCo’s Conference Cloud debate at twickenham experience received much interest from event organisers, suppliers and venues

upgrading of the hardware to meet the ever increasing demand and the management of the Internet and the Wi-Fi for each event costs a lot of money and has to be funded.

If it’s provided free to visitors then one way or another the event organiser will pay for it. This might be a direct cost; a cost bundled within the price for the space, or

venue covers the cost for this basic level in its room hire is up to the venue, but the delegates certainly should not pay. What is required is much greater clarification on what can be offered at a basic level and what will be required for more sophisticated, high-bandwidth usage. We are working on a document highlighting the questions that

Whether the venue covers the cost for this basic level in its room hire is up to the venue, but the delegates certainly should not pay a sponsorship of the Wi-Fi perhaps via landing page advert or a video that each user sees when they connect to the Wi-Fi network.

Foreman: As consumers we are increasingly benefitting from high-speed Wi-Fi access on multiple devices and our expectations are changing. Wi-Fi is seen as much more of a basic utility than previously and delegates should not see a separate Wi-Fi charge for logging in to basic access (checking emails, social media etc) when they attend a conference. Whether the

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professional conference organisers need to be asking their clients about their Wi-Fi requirements and what venues need to be clear on. That way we will all have greater transparency and understanding about when there is more to pay for a complex requirement.

What do you see as the next step in the process of attaining solid Wi-Fi connectivity at events?

Robson: New infrastructure in venues that can operate on both the 2.4ghz and the 5ghz bands. More devices in the marketplace capable of operating on 5ghz band and an acceptance from the organiser and the venues that the Wi-Fi has to be actively planned and managed pre and during the event. Also, people need to be pro-active and aware and to keep abreast of technological developments and the impacts they may have.

Foreman: Education and understanding between venues, conference organisers and their clients is the key to moving forward.

We are working on an outline document, which will provide organisers with some guidance on what questions they need to be asking. We will also be continuing with our Conference Cloud campaign and encouraging venues to sign up and offer free Wi-Fi to delegates. We have over 130 venue sites listed across the UK already and we receive more requests to join each week.

do you agree with Foreman? Should venues offer delegates a free “basic” service? or should the ability to tweet during live presentations be turned off so delegates remain undistracted?

Let us know your thoughts. Should Wi-Fi be free?

Visit www.standoutmagazine.co.uk and join in on the debate.

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EvEnT PrOducTiOn ShOW PrEviEW

Forward planning

What can you expect to see at this year’s Event Production Show? Sarah Brownlee, the show’s event manager, explains

W

hat new products will be on show at Olympia?

LCI will give a platform to its video mapping game with interactive screen, doll house video mapping and interactive sphere. Also debuting, Cable Guard Europe – which has worked with Wembley, the O2 Arena and several U2 global tours – will launch a three-slot modular cable guard.

What opportunities are there to network?

The central bar area will act as a networking hub, where some of the event industry’s most prolific suppliers will mix with visitors, industry media figures and speakers from the Access Sessions.

Who is exhibiting in 2012 that didn’t have a stand in 2011?

With just under a month to go, over 50 companies are set to exhibit for the first time, which is a record for this time of the year.

Debutants include LCI, Cable Guard Europe, St John’s Ambulance and Pitman’s People. There is also Ticket Line, Urban Entertainment, Bowler Hat

Events, Ace Crew and Feedback Event Cuisine at the show.

Last year’s show received some mixed reviews – what would you say to persuade those visitors who are still in two minds?

With a month to go we are confident that visitor figures will be up this year, which we believe is a reflection of a successful 2011 show. The visitors can expect a vibrant mix of everything the live events sector has to offer from new products to live performances and passionate debates. With such a significant year for the sector beginning, including the London 2012 Olympics and Diamond Jubilee, visitors should take this opportunity to map out their budgets and see the best the industry has to offer.

What key trends is the show focusing on?

Among the new trends that will be in evidence is cashless payment. The Plastic Passion session will discuss the ramifications, as a significant number of UK events prepare to take the step from cash to card/chip over the next 24 months.

Out on the show floor, a notable number of exhibitors are involved in event technology, such as large screens or apps. As we move further into the UK’s ongoing decade of events, this is an indication of how organisers are seeking to make a big impact on attendees this year by enhancing their experience.

The Olympics has meant a concentration of industry events/conferences in the first four months of the year – how does Event Production Show stand out from the others?

Sarah Brownlee

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The Event Production Show is seen as the nuts and bolts of the live event industry. We attract serious buyers, with over 60 per cent of visitors in 2011 having final procurement

AccESS SESSiOnS: Wednesday, February 1 12pm – 1pm: Securing 2012 Head of the Metropolitan Police Olympic and Paralympic planning team, Inspector Stuart Cornish discusses his role in the London 2012 Olympics.

2pm – 3pm: Boys to Men Chris Vaughan, production director, Take That’s Progress Live tour, and members of his team, detail the trials and technical firsts behind the group’s groundbreaking summer concerts.

Thursday, February 2 12pm – 1pm: Plastic Passion Intellix’s Steve Jenner, ID&C’s Steve Daly, Rob Langford, finance director, Solo, and Adam Newsam, senior director, business operations, Ticketmaster, talk cashless payments and festivals.

2pm – 3pm: Question Time Live Nation’s John Probyn acts as chairman, and is joined by Feargal Sharkey, former CEO, UK Music; Tim Owen, events, filming and contingency planning commissioner for Westminster City Council; and Clive Little, director of events and programming at the Olympic Park Legacy Company.

powers and nearly 30 per cent being director level or higher. We are happy that the Olympic year puts the spotlight on us as one of the longest running event industry showcases in Europe, and 2012 promises to be our biggest and best show yet.

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viewpointS

Appropriate measures Philip Day, vice president, National Outdoor Events Association (NOEA), looks at upcoming legal changes that will impact on the events industry

F

orthcoming legal changes in licensing will make it much easier for the public to object to or call for reviews of licences – there will no longer be a requirement that an objector lives close to the premises and it will only be necessary to establish that conditions (or even the refusal or revocation of a licence) are “appropriate”, rather than “necessary” to uphold the licensing objectives.

There is, however, some welcome news regarding temporary event notices (TENs).

Firstly, it has been confirmed that one can give multiple notices for different bars, pavilions or stalls selling alcohol, all at the same event, provided that each is limited to less than 500 attendees.

Each TEN will now last for a week rather than 96 hours as before and the number of days that can be covered is increased from 15 to 21 in any calendar year. The total number of notices remains fixed at 12 for any given place. The rule requiring 10 clear working days notice for a TEN is also relaxed in that up to 10 “late notices” can be given by personal licence holders (two for non licence holders) – five working days notice is still required. The bad news is that in addition to the police, environmental health officers will also be able to object to a TEN and objections can be based on any one of the four licensing objectives, rather than only in relation to crime and disorder.

The date on which these changes will come into force has yet to be announced

philip Day

but word has it that the change will happen in good time for the Olympics. There is no maximum time limit for a temporary event notice, so to avoid the risk of objections on noise grounds, in particular, it might be a good idea to make your “application” sooner rather than later.

Another change expected soon is a re-definition of what amounts to regulated entertainment so as to exempt unamplified live music between 8am and midnight.

Carol singers and marching bands will be amongst those to benefit but unlike the change to temporary event notices, this one has yet to clear all of its Parliamentary obstacles and hurdles.

Fresh start

Events businesses should invest in apprenticeship schemes instead of relying heavily on recruitment companies, so says Dan Howson, founder and head of business development, sevens7

i

am still surprised at the number of business leaders I come across who know little or nothing about the value of apprenticeships. What’s worse are those businesses which refuse to take them seriously. It was not so long ago you couldn’t avoid a single media channel talking about such schemes so why aren’t we embracing them?

Our industry struggles to provide formal routes of access for school and university leavers and relies too heavily on recruitment companies looking out for higher education qualifications while still telling people “It’s not what you know it’s who you know”.

Unless we embrace apprenticeships our industry will remain an unapproachable, closed book employing the same types of people from the same types of backgrounds.

Apprenticeships provide non-graduates with opportunities and hands-on experience that no course can teach. More importantly, an apprenticeship can also provide complex disadvantaged young people and those less fortunate with an education with an opportunity to work in our industry, an area in which I believe our industry can do more.

Often as young as 16 and living locally to your business, these young and enthusiastic new starters are willing to earn and learn and the apprenticeship provides structure.

Providing opportunities to young people has helped me to understand them a lot better, giving me a real advantage on how best to use them, and I’ve been amazed at the creativity and value they bring.

Having employed apprentices and engineered apprenticeships for fellow

Have you started an apprenticeship scheme? Are apprentices the answer? Does the events industry rely too heavily on recruitment companies? visit www.standoutmagazine.co.uk

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Dan Howson

businesses for two years, I can safely say they are a fantastic way of training and developing new and existing staff for the future. You don’t even have to scrap your current recruitment policy; apprenticeships can sit alongside your graduate schemes and internships and you can develop and tailor your own apprenticeship.

Interestingly, apprenticeships are flexible and there are plenty of training providers with access to an alternative talent pool covering a wide range of industry-related courses.

There are different levels to apprenticeships but they are value for money particularly when employing 16-19-year-olds.

So for me the benefits are incredible and the scope even more exciting. Let’s put some more thought, effort and practice into training the next generation.

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Marquees

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esearch by campaign group Republic has revealed that nearly two thirds of councils in England have no firm plans to mark the Queen’s Diamond Jubilee in 2012. More than 250 local authorities responded to a Freedom of Information request asking what plans were in place to mark the anniversary, and how much they were estimated to cost – 45 per cent said they would not be marking the Jubilee at all, while only 35 per cent said that they had confirmed plans in place.

According to figures offered up by local authorities, Bath and North East Somerset Council plans to spend £80,000 on a Jubilee picnic, Tunbridge Wells Borough Council has

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allocated an estimated £62,000 on a range of Jubilee events including a Jubilee-themed Tunbridge Wells in Bloom competition and the London Borough of Richmond upon Thames will hold an exhibition on Richmond’s royal connections at a cost to the taxpayer of £49,600.

The news comes as the Local Authority Event Organisers Group (LAEOG), chaired

by Andy Grove, events officer, Basingstoke and Deane Borough Council, predicts an increase in street parties this year.

Speaking in December, Grove said that the success of street parties held for the Royal Wedding in 2011 will inspire many more people to organise further events in 2012. Consequently, local authorities should

Danco supplied structures to Henley regatta

Will 2012 create much demand for marquee structures?

prepare to be inundated with street party requests. But is this the case? Are suppliers, particularly marquee contractors, noting an increase in Jubilee enquiries?

Richard Sleigh, managing director, Mastertent UK – believes that the company will not benefit from the Diamond Jubilee celebrations or street parties.

“The Jubilee will not benefit us in terms of street events, because very cheap, low quality units will be used – in city centres where professional events will take place we expect to benefit from promotional units.

“We will also benefit from the huge amount of other events that are taking place in the UK this summer, across the whole country but especially in the South East,

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MARqueeS

where brands will want a presence through sampling/promotion, and to take advantage of/associate themselves with the feel good factor of the Olympics and the Jubilee.

“We believe that this will be the busiest year ever for the event sector, and the last minute nature of the industry will be more prevalent than ever,” Sleigh argued.

Patrick Ball, business development and marketing manager, Danco, shares Sleigh’s prediction –last minute enquiries will be rife. Hence, the advice is to secure quality structures and reputable suppliers as early as possible to avoid disappointment.

And Tony Marsh, MUTA president, reiterates this point too: “The Olympic Year offers something to all our fabric structure hire members. While several of our members have contracts directly with LOCOG or in support of the Games themselves, our more regional members will have the opportunity to supply events around the country – including those along the route of the Torch Relay, marking the Cultural Olympiad and not forgetting the Queen’s Diamond Jubilee.

Event organisers will need to book soon to ensure that the highest standards are met.”

Ball adds: “We envisage 2012 to be an extremely interesting and challenging year with a very high frequency of unusual one off events, mainly focused on sporting activities, client hospitality and the Queen’s Jubilee.

“In the last two weeks we have confirmed a contract to supply the temporary structures and other products for a high profile client that will be operating a large Olympic retail outlet situated in Hyde Park over the summer period. With significant visitor numbers predicted in the London area

In September 2011, In Your Corner supplied two octagonal pavilions to the St.Leger at Doncaster Racecourse, working with Kieran Gallagher, of Arena Leisure and Pommery Champagne. The client was looking for a Champagne bar. In Your Corner supplied two bespoke, printed Mastertent Octagonal Pavilions complete with flooring, flags, lighting and heating

2012 and the early part of 2013, which may drive market value down. However, despite the challenging times ahead, the smarter businesses will have prepared a contingency plan for what lies ahead. We took the decision to invest in a great deal of new kit to meet demands, and have established new long-term relationships that will ensure that we are well-positioned post Olympics.”

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Organisers looking for smaller and colourful

Mastertent uK’s new coloured frames

The Jubilee will not benefit us in terms of street events, because very cheap, low quality units will be used before, during and after the Olympic Games we are very excited to be involved in such a large-scale venture and we are confident that it will prove to be very successful for all parties connected to it.”

Naturally, the marquee sector is predicting an obvious peak in the summer yet savvy businesses should be gearing themselves up for a tough post Olympic period, warns Sam Felts, general manager, Piggotts.

“There is likely to be a potential surplus of equipment towards the back end of

units should look at Albion Woods’ 15metre rounds, perfect for burlesque and circus-themed events, non-traditional wedding venues, bars or drinks receptions.

Alternatively, both Mastertent’s new coloured frames and Instant Marquees’ Crossover and Creative Lounger products, which it is distributing on behalf of Creative Structures, are new to market as is Chichester Canvas’ new curved roof structure.

John Fack, director, Instant Marquees, describes the new shapes as “stunning” and

says that they can be fully branded and used for marketing purposes, as well as for the more traditional marquee hire market.

The Crossover, available in six and eight metre dimensions, can be used for experiential marketing purposes, as an external bar or restaurant, a car showroom, stage or swimming pool cover or as a party tent. The system takes two people 90 minutes to rig and the roof can carry lights,

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Marquees

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Chichester Canvas has launched a curved roof structure

Instant Marquees’ Creative Lounger

screens and audio weighing up to 400 kilogrammes. Plus, the canopy and walls are fully printable. The Creative Lounger is a smaller product, which takes five minutes to erect and is available either as a 4 x 4m or 5 x 5m structure.

Fack believes that pop-ups are great if they are of high quality construction, and he is anticipating a good year with an increase in street fairs and markets.

It has recently worked with the Rioja Festival, Sport Relief, London Youth Games and Canada Day at Trafalgar Square – Instant’s small pop-ups with temporary branding work well in such environments where limited space and set up are an issue, and Fack suggests that the Crossover distances itself from standard tents and rectangular shapes, and the Lounger offers organisers an alternative to the norm.

New for 2012 also is Mastertent’s range of coloured frames. Organisers have the option

customer would buy from it as if it was a retail unit.”

Sleigh expects the units to be received positively and says that although there are dozens of companies which hire and sell small frame units, many don’t last very long or poor quality products are sold with no guilt or conscience.

The smarter businesses will have prepared a contingency plan for what lies ahead of 210 different colours, only seven of which are off the shelf.

Sleigh continues: “This is a new product for 2012 which will create an even stronger brand message and improved presentation.

We are also increasing our range of sizes, especially the Mastertent Shop structures – where there is an overhang either all round the marquee, or just on the front, where a

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“Our competitors are constantly playing catch up with our innovations and product developments,” he states. “We are not likely something bought cheaply for a one off street party, and rarely used again. We are not disposable, nor are we a cheap product made in China that breaks after the first few times. Everything is built in Italy, a country renowned for quality and style.

The Crossover

Pop-ups in use at the rioja Festival

Our structures are made of better quality materials, and better functionality – they will last for years, because they are well made.

We certainly won’t be entering price wars.

We don’t sell our products on price, we sell them on the features, functionality and the overall quality – our product is for the professionals, or high net individuals who understand quality. Our view on this is if you want something that lasts, you buy the best you can afford – buy cheap, you’ll buy again and again, it’s a false economy.”

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peter Cook

Do you have a long-term contract with your event supplier? Peter Cook, general manager, L H Woodhouse, asks whether those that don’t can afford to carry the risk

I

know that it’s stating the obvious – but 2012 is set to be a busy year. The Queen’s Diamond Jubilee celebrations, combined with another series of events (do I really need to mention them?) have resulted in a jam-packed schedule.

The impact of these two major one-off events has resulted in many of the annual outdoor events and shows moving from their traditional “slot” in the calendar. Most of these events occupy the same slot every year, and work around each other to ensure that audiences are able to attend all events.

This way of planning ensures that contractors can cater for them all too. Many events use the same hire equipment and contractors can schedule the same crew and equipment to move from one event to another. But there are only so many weekends during the summer and, in 2012, many of these events now clash.

These clashes not only result in potentially fewer visitors; they seriously impact on the hire industry. Many contractors are finding that two or more clients are now holding events on the same dates.

So if hire equipment is in demand, which customer do you service first? If both organisers have signed long-term contracts then it’s up to the contractor to solve any supply duplications amicably, but if one event has a long-term contract, whilst a second hasn’t, then it could be to the latter’s detriment.

The recession has seen some organisers declaring it’s a “buyers market”, pushing prices down, not committing to contractors until the last minute or even giving business to less skilled and safety conscious contractors. The organisers that work with contractors – viewing them as essential partners and taking a long-term approach – will now reap the benefits of their commitment and the long-term contracts which they very wisely signed.

Let’s just hope that the 2012 full event calendar is successful for our industry as a whole and that pro-active organisers reap the benefits of their established relationships with recognised, safety accredited contractors with skilled and experienced installation teams. For those organisers that did not, perhaps they will now consider the future benefits of longer-term commitments – it’s their own events at risk if they don’t.

Do you have long-term supplier contracts in place? Are you concerned that demand will outstrip supply? Have your say at www.standoutmagazine.co.uk

Coopers is one of the leading suppliers of hospitality structures to high profile corporate and major national sporting events. We offer a comprehensive service from installation to dismantling and a variety of design specifications ranging from marquees with solid walls and windows to twin deck structures.

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GODIVA AWAKES

Coventry’s Imagineer Productions is working with Coventry City Council and the UK Arts Council to create Godiva Awakes, which features a 10-metre puppet and 100 cyclists

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10-metre high puppet of Lady Godiva will be carried to London in July. Yet, Godiva will not be travelling naked on her famed stead – a horse.

Instead, a float (Cyclopedia) powered by the pedaling efforts of 100 cyclists will carry the puppet to the capital. Godiva Awakes is the work of Imagineer Productions, and on July 28, the procession will be brought to life – dancers, actors, aerialists, musicians, pyrotechnicians and carnival experts will flank Godiva accompanied by 220 young people (Communitas) from the local area.

Coventry’s escalated status as an Olympic co-host city – it’s hosting Olympic football matches at the City of Coventry Stadium – has catapulted the region’s cultural programming. It’s meant some considerable planning and the creation of events, which celebrate Coventry’s history and heritage and complement the London 2012 Cultural Olympiad programme.

Funded by Arts Council England, Godiva Awakes is one of 12 public art commissions created to celebrate the Olympic and

Naked ambition

Paralympic Games and falls under the UK Arts Councils’ flagship project, Artists Taking the Lead.

Coventry is renowned for its Godiva Festival and carnival at which Lady Godiva makes an appearance. This year, Godiva will not parade at the festival when it takes place

Image courtesy of Andy Moore

from June 29 until July 1. Instead, she will awake on July 28 and on July 29 will be the focal point of the Godiva Carnival. On July 30, she will begin her journey, powered by cycles, to deliver the Book of Intent, which carries the voices of local young people.

The epic seven-day journey to London

Special effects expert, Artem translate the drawings of Godiva into the finished 10-metre high structure

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Godiva awakes

Image courtesy of Andy Moore

Image courtesy of Andy Moore

Jane Hytch, imagineer director, steers Godiva as she makes her first tentative steps

along the A5 will see Godiva and her Cyclopedia pass through seven towns, each of which will welcome the travelling group.

The 100-strong Godiva Awakes Cycling Team is made up of novice and experienced cyclists, led by British Cycling Champion Mick Ives. The team will cycle in groups of 25 as they power Godiva on her journey to Rugby, Northampton, Milton Keynes, Luton,

The 10-metre high Godiva will be a large-scale puppet constructed out of lightweight materials. Operated by a team of puppeteers, Godiva’s movement and expressions will be achieved through a combination of a traditional puppetry and modern animation techniques. The Cyclopedia, a road-going, multi-seated cycle, will be lightweight, drawing on

The epic seven-day journey to London along the A5 will see Godiva and her Cyclopedia pass through seven towns, each of which will welcome the travelling group Hatfield and Waltham Abbey before arriving at Waltham Forest on August 5. Waltham Forest is working with Masquerade 2000 to produce an exciting carnival parade and event to welcome Godiva to London.

Over 1,000 people are already part of the Godiva Awakes project across the region, including the Communitas (220 young people), the Godiva Awakes Choir (150) and the Cycle Team (100) with 58 people employed to deliver the project.

Eight apprenticeships and a further 100 jobs are set to be created during the project, demonstrating Imagineer Productions and Coventry City Council’s efforts to maximise opportunities arising from the London 2012 Olympic and Paralympic Games.

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Coventry’s history of cycle design. Godiva’s embellished coat of gold, yellow and red is set to feature designs researched and created from the chain makers of the Black Country, the Potteries in Stoke-on-Trent, computer gaming in Leamington Spa, glove making in Worcester, and the glass making industries from Stourbridge and Smethwick.

Godiva’s shift and corset will be created by Zandra Rhodes, who will design the pieces with students from Coventry University.

Godiva Awakes is a truly collaborative approach. Coventry-based Imagineer Productions, producers of large-scale outdoor events, comprise Jane Hytch, Kathi Leahy, Claire Maddocks and Andrea Simpson. Godiva Awakes sees the company

kathi Leahy, director, imagineer Productions, admires the craftmanship of Godiva

working with Coventry City Council, Nick Martin, Artem, Brian MacFarlane, carnival designer, Ilona Sekacz, composer, and The World Famous, which is creating the pyrotechnics for the final performance when Godiva awakes in the summer.

London 2012 and Godiva Awakes provides a unique opportunity for Coventry to raise its profile, improve its reputation nationally and internationally and generate economic benefits. Much Olympic-related activity is planned including: Hosting the London 2012 Olympic Torch Relay for an overnight celebration event on July 1, staging community events and screening the 2012 Games live on the London 2012 Live Site at Millennium Place, celebrating the 50th anniversary of the consecration of Coventry Cathedral and looking and feeling like an Olympic host City through the London 2012 Look and Feel street dressing programme.

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Join the nation in the celebration Event Insurance Services has developed insurance policies, designed specifically for Jubilee events

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he Diamond Jubilee bank holiday weekend from June 2-5, 2012, is going to see the nation mark Queen Elizabeth’s 60-year reign in true style and pageantry. A concert at Buckingham Palace, a river pageant on the Thames, beacons throughout the Commonwealth and street parties across the UK will take place in celebration of this momentous occasion.

Street parties are the staple of any Royal celebration, especially jubilees, but back in 2002, the year of the Golden Jubilee, many missed the boat by not organising their event early enough. Local councils can take

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from 4-12 weeks to approve a road closure.

Whilst many missed out, thousands did come together and street parties were held up and down the country celebrating the momentous occasion in a fitting style.

As in 2002, Event Insurance Services has again produced a specific policy, the Diamond Jubilee street party policy. This, the latest offering from the UK’s leading event insurer, provides organisers with a tailored policy from as little as £51, roughly the same price as in 2002.

Lucy Scurlock-Jones, managing director, Event Insurance Services, commented: “In 2002 we were swamped in the run up to the

A right royal occasion

Golden Jubilee, and the Diamond Jubilee looks set to be just as promising.

“The time is right and 2012 is our year.

It’s unprecedented to have a Jubilee and London 2012 in one summer. Great Britain is going to celebrate and plans are already well underway, as we have been selling Diamond Jubilee policies since last autumn.”

Event Insurance Services is the UK’s leading event insurer and has been providing affordable, reliable insurance policies tailored to fit the scale and style of every occasion since 1996.

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Quality control Dale Parmenter, Eventia board member and Dale Parmenter managing director, drpgroup, says that business will be harmed if industry fails to invest in people

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ith the constant air of economic uncertainty gripping the UK and the wider world, every industry is being forced to tighten its belt, make budgets work harder and protect the business it has. The event, conference and exhibition industries are no different but one worrying development is the reduced investment our industry is channelling into the development and training of new people. Creating new jobs in tough times is a difficult proposition but this doesn’t stop experienced organisers from retiring or moving on. As this happens, it is vital for agencies to be able to bring the best people into our industry.

A lack of apprenticeship schemes and the reduction of training and development programmes will leave businesses unprepared for when the economy recovers and we move into a period of more sustained prosperity. Holding internal experiences for your people and both organising and attending exhibitions and sales events to generate new business is more important than ever during difficult times. This means that undervaluing events professionals and refusing to invest in their development will harm businesses.

Much of this stems from an unusual opinion many businesses hold. When suffering legal troubles businesses approach law firms for expertise, when finances become difficult, the accountancy experts are brought in. In the case of the events industry, many businesses believe they can cut investment in dedicated events professionals and pull in people from other areas to do the job. This leads to badly organised, poor quality experiences for event attendees, as these makeshift teams do not have the knowledge or ability to deliver large-scale events, conferences or exhibitions.

What needs to happen is a more focused approach from internal teams and agencies towards recruiting and developing new talent.

Aside from university leavers with event management degrees, the industry needs to create more apprenticeships and more opportunities for school leavers. Training and development on the job must be increased to protect the future quality of the entire industry. The UK events industry has one of the best reputations in the world for quality and expertise. We could see this slip away if we don’t protect our upcoming talent and invest in the creation and development of new professionals to safeguard our future.

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is the events industry doing enough or could it do more? is industry at risk of losing vital talent pools to other creative industries? Join in the debate: www.standoutmagazine.co.uk

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Feature is sponsored by

®

Flooring

Good grounding Organisers require flexible flooring solutions that are robust, practical, and stylish

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arpet has a rough life… we care for our shagpiles in our own homes, even take off our shoes. But, do you really care what you walk on when you visit an event? That first impression when you walk in a room is a vital moment.

But does what’s underfoot play an important part or is it merely a practical factor that needs to be addressed?

I attended Fireball’s BT British Olympic Ball last year at Olympia. The room was a sea of white. All event staff prepped the Grand Hall in shoe covers, so as not to dirty the white carpet that lay beneath. Yet, I can never understand why organisers opt for white flooring, knowing full well it will get hammered by over 1,000 pairs of feet and those of waiters and waitresses too.

Granted, some of the more unusual flooring options do get the best attention.

But practicality still has a huge role to play.

Lindum’s Event Turf allows you to roll out a real green carpet and Stand Out will be utilising its product at the International Outdoor Event Expo (IOEX) in March. But there are alternatives – Evergreens UK has an artificial grass product as well as sport-themed flooring, and CTN Exhibitions also supplies artificial grass for both indoor and outdoor events. Available in two and

CTn Exhibitions has launched an artificial grass product

four-metre widths, the grass is available in seven shades and textures, ideal for plinths, podiums and sporting events.

S+H Technical Support has a Proclick temporary flooring system, which it launched in 2011 – 100 square metres can be laid in just over 20 minutes without the need for special tools and the 30 centimetre panels make it ideal for complex design work. The system is available in over 30 styles with metallic, stone and wooden finishes featuring in the range.

For 2012, A T Industries will be extending its range of Elea Vel exhibition carpet to comprise 96 colours. An improved velour surface makes it an ideal choice for aisles

and gangways. Elea Glitter with its sparkle effect is proving popular with wedding planners and fashion show organisers and printed carpet, Elea Fantasy, is ideal for imaginative design effects within show and event feature areas.

Walk this way

For outdoor, public events, organisers require something more robust. Zigma Ground Solutions will launch on March 1 the EconoMat, which offers the same benefits as its EuroMat and TuffTrak products, but at a much lower unit cost.

Iain Brown, managing director, Zigma, commented: “It is very important for us to

Heavy duty trakway offers substantial ground protection

www.zigmagroundsolutions.com

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Feature is sponsored by

Flooring

®

Eve and Zigma ground Solutions developed TuffTrak

listen to our customer, as we always have done since establishing Zigma, and where necessary, offer products that fit with our customers’ needs and budget. With the customer feedback we were receiving and how the economy was performing, we felt it was time we developed a product that complemented our existing products, while still offering our clients all the benefits they have grown to expect from us, but at a significantly reduced price.”

EconoMat provides a new lightweight but strong temporary access and ground protection solution and is especially suited to the event industry. The mat measures 2400mm x 1200mm x 10mm, is made from 100 per cent recycled polyethylene, is 100 per cent recyclable and weighs just 29 kilogrammes.

The EconoMat also features an “Alu” traction surface, connection holes, is able to withstand 30 tonnes weight loading and is recommended for outdoor events, temporary pedestrian walkways and marquee flooring.

Temp-A-Path was used by organisers at ludlow Medieval Festival

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Also new to market, Eve launched the Event Trakpanel, which measures 3m x 2m and is 48mm deep – it services a wide range of event traffic which includes pedestrians and light vehicles through to high volume traffic and heavy commercial vehicles.

Offering strength and durability, the Event Trakpanel can withstand up to 70 tonnes and ensures the load-bearing capacity of the existing ground is vastly improved. In addition, the new product offering also helps protect the ground as well as vehicles travelling, making it the perfect solution for events held on delicate areas such as public spaces and sporting venues where preservation is essential.

Developed to reduce trip hazards and meet the needs of both pedestrian and vehicle use, the Event Trakpanel has been designed with integrated fixings and joints.

Additional benefits include a light design to not only facilitate installation without the need for large installation vehicles but also minimise transport costs.

Eve also has a heavy-duty offering called Eve TuffTrak, which it developed with Zigma Ground Solutions. It’s a heavy-duty plastic trakway enabling access for the heaviest of loads including plant, machinery and multiple vehicles. The product offers ground protection across soft, wet or even damaged ground as the material compound can flex to follow the natural ground contours.

Its design eliminates some of the ground preparation time required in temporary access management, thus enabling activity on site to begin efficiently.

Commenting on the new addition, Eve’s managing director, Rick Barnett said: “There was a need in the market to create a panel that could withstand the heaviest loads in a number of industrial sectors. This, coupled with the demand to create an access panel

Events need practical flooring

that offers an alternative to aluminium, which can prove to be costly for some contractors to protect, was Eve’s reasoning for jointly developing this product with Zigma Ground Solutions.”

Event Production Solutions (EPS) has enjoyed great success with its new range of Temp-A-Products. Both Temp-A-Road and Temp-A-Path have been well received by a variety of clients.

Temp-A-Road was used in 2011 at festivals including Shambala Festival, Summer Sundae and Wychwood and most recently at the LAMMA Agricultural show based in Newark. Strong yet lightweight it is flexible for quick and easy installation on site with no need for mechanical fixings. Each 2.5 square metre interlocking polypropylene panel has a safe working load of 150 tonnes per square metre.

Likewise, Temp-A-Path was used at a number of Christmas markets and festivals, including Lincoln and Ludlow. Its lightweight interlocking tile system created instant flooring and pedestrian walkways and also protected the ground beneath with a load capacity of 10 tonnes per square metre.

AT industries’ printed carpet

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A supplier’s view

Another dimension Have you heard of architectural marketing? Pete Allen, managing director, 4D Design and Display, suggests it’s the “experiential marketing” of 2012

B

ringing a brand to life in a live event is a very valuable skill.

How much that skill is worth is, in large, dependent upon how much the owners value their brand and how much they value the knowledge, experience and talent that goes into making it work in a three-dimensional marketing environment.

I think I can safely propose that there is a

In some parts of the industry this valuable skill is thrown into the market as a lost leader, tempting the prospect but essentially reducing the value placed upon the very part of the process that will deliver the value. The physical side of the process of delivery is far easier for brand owners to quantify, compare and effectively reduce to a commodity and, if this proliferates we stand to find budgets and margins being eroded.

The value of a service and what anyone is prepared to pay for it is very much orientated around the perception of how hard it is to deliver that service wide spectrum of what constitutes making it work, from the jaw dropping presentation of a brand that engages with its target audience, imprinting itself upon them, and a visible presence for the brand.

As budgets tighten across the live brand arena perhaps we need to take a moment to reassess how we position ourselves in the eyes of the clients. The value of a service and what anyone is prepared to pay for it is very much orientated around the perception of how hard it is to deliver that service. If we are perceived to just build a structure and pop a logo onto it, then it will become increasingly difficult to gain recognition of the intellectual exercise that goes into creating a three-dimensional brand experience.

The route to maintaining the position of a highly skilled offering to brand owners I believe is that we are in need of a little “perception management”. It is in all of our interest to drive the value proposition up. Why should the creative process not sit alongside that of architecture, after all we are creating architectural marketing – the communication of a brand through a physical structure. It may be a temporary structure but that does not change the basic premise. In fact, to create a structure that

pete Allen

delivers the brand engagement, and that can be built and removed quickly and safely, and is done repeatedly, I would suggest is a greater skill and of a higher value.

Whatever the structure, the understanding of the physical and structural requirements remains in much the same way as in architecture. We have our own standards, rules and regulations. We also have the knowledge of physical form, communications, space, movement, flow and aesthetics but, we also have another overriding understanding and that is how a brand engages and interacts with an audience in an incredibly short period of time, in a busy environment and leaves it imprinted with the desired values.

As an ex-architecture student I believe that we need to begin to realign ourselves with this discipline rather than those which can be easily commoditised, stop undervaluing the intellectual process involved and effect shift in perception towards a high-value service. Perhaps we need to take a lesson from experiential marketing and sell our experience – after all, we are architectural marketers.

will architectural marketing take 2012 by storm? Does Allen have a point? Does a physical structure have greater brand impact?

Have you tried your hand at “perception management”? visit www.standoutmagazine.co.uk and voice your opinion.

www.standoutmagazine.co.uk

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For more information regarding Church House Conference Centre, visit www.churchhouseconf.co.uk, call 020 7390 1590 or email sales@churchhouseconf.co.uk

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oasting an enviable central London location and exquisite views of Westminster Abbey, the Grade II listed Church House Conference Centre offers a stylish and tranquil setting for both corporate and private events.

Its diverse range of rooms, indulgent cuisine, advanced AV facilities and team of dedicated professional events co-ordinators guarantee a hassle-free event. Whether you are hosting a cocktail reception for 500, a sumptuous gala dinner for 372, a board meeting for six, or a conference for up to 664, Church House combines elegance and professionalism to create the perfect surroundings. Its 19 rooms provide you with the versatility to bring any occasion to life!

Recent upgrades include the introduction of complimentary Wi-Fi throughout the venue and inclusive plasma screens in a number of popular meeting rooms.

The domed Assembly Hall is the ultimate in entertaining and a spectacular setting for formal dinners, product launches, theatre and cabaret style meetings or a Champagne and canapé reception. With state-of-theart-technology, Church House’s in-house AV team will work closely with you or your production company to create the perfect event and occasion.

Using simple, fresh and wherever possible local ingredients, the in-house catering team has developed a series of menus to whet your appetite from finger and fork buffets, to working lunches and three and four course dinners. New seasonal menus featuring British favourites such as Jersey Royals, asparagus, English lamb and fresh strawberries are also proving to be a tremendous success.

Its unique customer service promise, “Inspiring People”, represents the role people play in delivering quality events and its pledge to provide outstanding hospitality service to all. This ensures clients receive faultless service from planning to post event evaluation. Its commitment has been acknowledged by achieving the BDRC Venue Verdict Gold Standard in recognition of consistent, exceptional levels of customer service and satisfaction.

This month, to coincide with the introduction of 64" plasma screens at Church House, it is offering all clients the opportunity to play Mario and Sonic at the London 2012 Olympic Games on the venue’s resident Wii. Continuing with the Wii theme, Church House is also offering one lucky Stand Out reader the chance to win a Nintendo Wii. To enter, simply fill in the coupon or enter online. Visit www.standoutmagazine.co.uk

Terms and conditions: One winner is entitled to one Nintendo Wii. There is no cash alternative. Standard competition terms and conditions apply.

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SoCial MEDia SCENE

Socially speaking

The over-use of buzzwords and a growing interest in YouTube – Caroline Clift, editor, Stand Out, delves into the social realms and assesses the latest statistics and research

W

ith any trend you will always find there’s an over-used phrase, as well as a heap of high falutin just to make oneself sound knowledgeable.

Well, according to LinkedIn, 2011 was no stranger to buzz. It has reviewed the last 12 months, analysed the most used words of the year, and produced the following list: Creative, organisational, effective, motivated, innovative, communication skills and dynamic feature in the wordy roll call. No doubt, 99.9 per cent of marketing professionals will be guilty of cherry picking the most “creative” phrases to pitch campaigns in order to promote “dynamic” live events. It’s, therefore, not surprising to hear that innovative and dynamic are mainstream favourites having held their top 10 positions since 2010.

LinkedIn, which in the last year has grown its global membership from 85 million to 135 million, argues that such words should be banished from your vocabulary. Instead, think of something unique and personal to you. Now, it’s not suggesting that you adopt a Roald Dahl imagination and talk snozzcumbers and frobscottle but it does promote being specific.

Marketers know only too well the value of getting to the point. Last year, a study by DR M says “EXPECT THE UNEXPECTED” from MaSQUERaDE! www.masqueradeuk.com @drmasquerade

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IET Venues stated that almost nine out of 10 event organisers are currently using social media platforms in relation to events with almost three quarters using it to generate buzz and publicity in the lead up to them taking place. The Social Events Survey findings cited Facebook as the most popular platform, used by 65 per cent of those organisers questioned.

Extensive analysis by Experian Hotwire in January is further fuelling a debate – is Facebook losing its grip on the social networking market? And why?

When analysing UK Internet visits in December 2011, Facebook proved to be the most popular social network site with 51.3 per cent of the share. However, this is a 7.21 per cent drop when compared with December 2010. In contrast, YouTube had a month of growth accounting for 25 per cent of all visits to social networks in December.

Visits to YouTube rose from 417 million visits in December 2010 to 606 million visits in 2011 – a 45 per cent increase year-on-year.

Experian’s market research analyst, James Murray believes that YouTube’s growing popularity will drive the use of video as a marketing channel; as a result, marketers should expect to adapt their marketing and communication strategies to incorporate a multi-channel approach. A “dynamic” and “creative” one, of course!

Tweeting moments @rpmltd If success is merely measured by likes, comments and retweets then reevaluate.

Brands must strive for ongoing engagement

@MikeBellDotEu Just started ruthless unfollow campaign... well, people who never tweet or tweet irrelevance... that’ll be down to three then ; )

@EvolveEvents Oooh come on Ted Hanky! #dartsguiltypleasure

@drmasquerade Dr M is sure that the up and coming 22nd year anniversary of Masquerade Events on Thursday, April 5, 2012 will be a very special day indeed

@williamevents I’ve been with four different clients over five days. Events don’t seem to be going any way but up! #eventprofs

@Simonburton Just seen Johnny Ball strolling along the street humming and unfortunately I couldn’t think of a number #fail

@NotoriousEvents Went to get something “healthy” for dinner and came home with a bag of Percy Pigs and a Malteser Bunny! Damn you will power!

@Charlotte_Mair 4am start tomo. Off to Logistik HQ Leeds! I’ll be the one snoring and dribbling on the train! Come say hi! #awkwardmoments

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SHOWCASE

NEW WEBSIT E

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SHOWCASE

Let Us Sing For You www.elysiumiii.com Enquiry Number 070

Enquiry Number 071

Enquiry Number 072 Silver Birches, Highland Avenue, Wokingham, Berkshire RG41 4SP Tel: 01189 894652 Fax: 0118 979 4328 email: Clive@a1groupuk.com website: www.a1groupuk.com

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CONTACT US NOW TO DISCUSS YOUR REQUIREMENTS

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Enquiry Number 073

Our extensive range of hygienic toilets are available from our depots in Wokingham, Coventry and Bridgend, South Wales for any outdoor event or construction project.

Enquiry Number 074

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Enquiry Number 075

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Silver Stage Event Structures Limited, The Oaks, Mill Drove, Northwold, Thetford, Norfolk, IP26 5LQ, United Kingdom

Enquiry Number 076

Enquiry Number 077

Enquiry Number 078

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SHOWCASE

EXHIBITION FURNITURE & DISPLAY EQUIPMENT

Eventex Furniture provide traditional and contemporary furniture that is designed to enhance any exhibition stand. We can offer a full range of service options leaving you to concentrate on making your exhibition the perfect marketplace for your clients.

2000Kg

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“Every show needs it’s Diva” or

Please visit our website or contact a member of our sales team.

UK Distributor

TTL Sales UK Unit 1, 5 Limber Road, Lufton Trading Estate,Yeovil, Somerset, BA 22 8RR

T: +44 (0)1922 629009 F: +44 (0)1922 628937

UK Distributor

office: 01935 TTL Sales UK 424070 Unit 1, 5 Limber Road mobile:Lufton 07976 Trading 957232 Estate Yeovil web: www.ttsalesuk.com Somerset BA22 8RR email: paul@ttsalesuk.com

E: info@eventexfurniture.co.uk www.eventexfurniture.co.uk

office: 01935 424070

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320Kg

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Enquiry Number 083

Enquiry Number 084

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TIGER TENTS

Striped coloured marquees for events and celebrations, please contact Gary of the tigers at the tiger tents head quarters T: 07812 153777 • E: tigertents@hotmail.co.uk www.tigertents.net

Enquiry Number 085

>,'-.+(4 ?*%(C*" A# ( = 6 7 < 8 9 ; : 8 < < 8 Enquiry Number 086

Enquiry Number 087

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SHOWCASE

Enquiry Number 088

Enquiry Number 089

WE PUT THE STARS BEHIND THE STARS

Russell & Twining Blooms Ltd Exhibition Florists “A plant for all reasons” Specialists in all areas of floral design including containerised planting, both tropical and native, stunning gardens with trees, shrubs, paving, water features, fencing and bandstand.

DMX Lighting Product Bespoke LED Signage 12 Ch Full Colour & 4 Ch White LEDs Durable & Rock Proof Dedicated Installation Team Intimate to Stadium UK Manufactured Largest UK Hire Stock

We also specialise in cut flower arrangements, from small posies to large pedestals.

Call us for ideas and quotations.

Universal Stars Incorporated Ltd. Broad Oak, Whitewell, SY13 3AQ Tel: 01948 780110 Fax: 01948 780 771 Email: info@universalstars.co.uk www.universalstars.co.uk

T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com www.rtbflorists.com

Enquiry Number 091

Enquiry Number 092

whatever the event.....

Red-Radio keeps you talking!

Short /Long Term Hire Fast UK wide delivery Competitive Prices Spares & Batteries Expert Advice 01582 481114

Fax:

01582 481115

email: sales@red-radio.co.uk web: www.red-radio.co.uk

Enquiry Number 094

Enquiry Number 093

SPL Audio Services

Radio

Two Way Radio PA and Loudhailers Hire / Sales / Service

Tel:

Enquiry Number 090

Field Marketing Specialists • Promotional Staff • Merchandising • Stand Managers • Event Management • Roadshows • Product Sampling 85 South Street, Dorking, Surrey RH4 2JU T: 01306 882880 E: enquiries@trialbites.co.uk www.trialbites.co.uk

Hire, Sales & Installation of audio, lighting and DJ equipment 0161 962 5151 07788 725726 www.splaudioservices.co.uk

Enquiry Number 095

Enquiry Number 096

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SHOWCASE v i s t a b a n n e r s . c o . u k

Vistabanners.co.uk are a small family business base in the North West of England, We manufacture and supply a wide range of advertising signs such as full colour pvc/vinyl banners, flags, pop up banners, roll-up banners, posters, shop signs, billboards, pavement signs, inflatable billboards, advertising inflatables, race gantries, wide format printing, ect"

NEED A GIGTENT FOR YOUR EVENT? Full range of Saddlespan Tents in stock for 2012 Visit our website www.gigtent.co.uk Seamus Riordan 07881614134 Contact us via enquiries@gigtent.co.uk Tel: 01223 870935

For more information please contact us on 01942 707926 e-mail:sales@vistabanners.co.uk web: www.vistabanners.co.uk Event Structure Hire

Enquiry Number 097

HIGH CLASS FACILITIES FOR ALL OCCASIONS Hirers of all toilet solutions for indoor and outdoor events Instant Quote 01494 526065 www.luxury-toilets.co.uk info@luxury-toilets.co.uk

Enquiry Number 098

Enquiry Number 099

Enquiry Number 101

Enquiry Number 102

CTA LTD are proud to represent quality, motivated, glamorous, personnel covering all major geographical areas of the UK. Having been established for over 12 years, we have gained knowledge and experience within the industry. CTA guarantees all of our client’s competitive rates, attention to detail and the quality of service that they deserve.

We can provide staff in the following areas: • Hospitality • Subscription sales • Product demonstrators • Promotional models and dancers • Show guide sales • Event managers and team leaders • Mystery shoppers CTA would welcome the opportunity to discuss your requirements in more detail, so please call to arrange a mutually convenient appointment.

You can contact us: Office: 0121 354 8588 Mobile: 07976 284858 Email: Carmella@ctagencyltd.co.uk Website: www.ctagencyltd.co.uk

enquiries@tagprom.com

Enquiry Number 100

CrewCo

The Event Toilet Specialists Serving London and Southern England

Outstanding range of luxury toilet trailers and portable toilet facilities available to hire for all occasions and budgets.

Yes Tents supplies marquees of all types and sizes.

Ranging from spectacular big tops to beautifully formed clearspans.

Stage & Event Crew 0845 458 9400

www.loos.co.uk email: info@loos.co.uk or call 0845 123 2901

Enquiry Number 103

Paul Wassell 07932642689 paul@yestents.com www.yestents.com Enquiry Number 104

contactus@crewco.net www.crewco.net Enquiry Number 105

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CONNECTIONS CONNECTIONS

Visions Event Solutions Unit 14, Suttons Business Park, Reading, Berkshire, RG6 1AZ T: 0870 042 2602 E: info@visionsgroup.co.uk W: www.visionsgroup.co.uk

ACCESS CONTROL & BADGES Aurora ID Card Centre Aurora House, Mere Farm Business Complex, Redhouse Lane, Hannington, Northampton, NN6 9SZ T: 01604 780808 E: enquiry@idcardcentre. co.uk W: www.idcardcentre.co.uk

BALLOONS

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk

BANNERS, BACKDROPS & FLAGS

invision

AV / IT EQUIPMENT HIRE

AV & SOUND & LIGHTING Purple Audio – Sound Hire & Full Event Production 15 Winston Business Centre, Lancing, West Sussex, BN15 8TU T: 01273 270101 E: contact@purpleaudio.co.uk W: www.purpleaudio.co.uk

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www. invisiondisplayservices.co.uk

Co-Ordination Catering Hire 15 Gatwick International Distribution Centre, Cobham Way, Crawley, West Sussex RH10 9RX T: 01293 553040 E: info@co-ordination.net W: www.catering-hire.net

NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk

Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 08456340000 F: 08456340010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks.co.uk W: www.welldressedtables. co.uk W: www.spaceworks.co.uk

The Bar Bazaar The Old Turbine Factory 138 – 140 Nathan Way Thamesmead London SE28 0AU T: 0208 311 4477 E: drink@thebarbazaar.com W: www.thebarbazaar.com

Planet Hire Ltd. Unit 5, io Centre, 59 – 71 River Road, Barking, Essex, IG11 0DR T: 0845 230 1234 E: david@planethire.co.uk W: www.planethire.org.uk

Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents.com W: www.siriusevents.com W: www.seamlessplasmawall. com

CATERING EQUIPMENT & FURNITURE HIRE

BARS

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

AV & SOUND EQUIPMENT HIRE

PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk

AIR CONDITIONING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Markey Unit 2, Watermill Industrial Estate, Buntingford, Herts, SG9 9JS T: 08702 410 812 F: 08702 410 813 E: nigel@markey.co.uk W: www.markey.co.uk

CCTV Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: don@mobilecctv.co.uk W: www.mobilecctv.co.uk

CATERERS Zest Caterers Ltd The Zest Hub, Wrest Park Enterprise Park, Park Avenue, Silsoe, Bedfordshire, MK45 4HS T: 0800 294 4059 E: info@thezestgroup.com W: www.thezestgroup.com

CATERING EQUIPMENT HIRE Adams Catering Equipment & Furniture Hire Adms House, 1 Unity Works, Sutherland Road, Walthamstow, London, E17 6JW T: 0870 300 6000 F: 0870 300 1030 E: info@cateringhire.co.uk W: www.cateringhire.co.uk

COMPUTER SOFTWARE

TSS Rental Software Solutions all Hire & Event CAD Software

TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

CORPORATE ENTERTAINMENT Parnham Funfairs Bernard House, New Road Feltham, Heathrow, TW14 9BQ T: 0208 7510 664 F: 0208 7510 664 E: johnparnham@aol.com

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CREW SERVICES

EVENT EQUIPMENT HIRE Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew.com W: www.affiniitycrew.com Pitman's People 16 Hanover Square, Mayfair, London, W1S 1HT T: 08701 605 800 M: 07968 166 154 DD: 0207 749 0729 F: 0207 033 7908 E: oliver@pitmanspeople.com W: www.pitmanspeople.com

H2oh! Entertainment Extraordinary Entertainment for Every Event. Supplying entertainment across the UK and beyond T: 01273 626650 M: 07515 064149 E: info@h2ohentertainment. com W: www.h2ohentertainment. com

EVENT BRANDING Grapefruit Graphics Unit 12 Fulcrum 4, Solent Way, Whiteley, Hampshire, PO15 7FT T: +44(0)1489 570 055 F: +44(0)1489 570 066 Skype: andyyeomans E: andy@grapefruitgraphics. co.uk W: www.grapefruitgraphics. co.uk XG Group Unit 3, Network 43, Buckingham Court, Brackley, Northants, NN13 7EU T: 01280 707180 F: 01280 706100 E: sales@xg-group.co.uk W: www.xg-group.co.uk

EVENT DESIGN & PRODUCTION Chillspace The Old Chapel, 27–33 Malham Road, Forest Hill, London, SE23 1AH T: 0208 699 3989 E: step1@chillspace.co.uk W: www.chilspace.co.uk

EVENT ENTERTAINMENT PSW Events Ltd 36 North Street, Burwell, Cambridge CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk

Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com

AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com

PW Hire T: 0844 854 8686 F: 01538 384 016 E: info@pwhire.co.uk W: www.pwhire.co.uk

TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions.co.uk W: www.tseproductions.co.uk

Speedy The Parks, Newton-le-Willows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices.com

ENTERTAINMENT

EVENT PRODUCTION/SERVICES

EVENT TECHNICAL Stage Electrics Third way, Avonmouth, Bristol, BS11 9YL T: 0844 870 0077 F: 01179 162 822 E: live.events@stage-electrics. co.uk W: www.stage-electrics.co.uk

EVENT FURNITURE HIRE

ELITE HIRE furniture for weddings and events

Elite Hire Unite 1 Drakes Drive, Crendon Industrial Estate, Long Crendon, Bucks, HP18 9BA T: 01296 337823 E: info@elitehire.co.uk W: www.elitehire.co.uk

EVENT MANAGEMENT Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com Papillon Events Studio 13 Blue Anchor Alley, Richmond, Surrey, TW9 2PJ T: 0845 459 9761 E: info@papillonevents.co.uk W: www.papillonevents.co.uk

EVENT NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations.co.uk W: www.neoncreations.co.uk

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. co.uk W: www.morrisleslie.com

EVENT WI-FI Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks. com W: www.overlandnetworks. com

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com W: www.rtbflorists.com

EXHIBITION & PORTABLE DISPLAYS Exantia Display Systems 9 Muirhead Quay, Fresh Wharf Estate, Barking, Essex, IG11 7BW T: 020 8507 1612 M: 07747 842 147 F: 020 8507 1617 E: info@exantia.co.uk W: www.exantia.co.uk

EXHIBITION & PROMOTIONAL TRAILERS Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

CONNECTIONS EXHIBITION SERVICES

FABRICS & PVC’S / SEWING SERVICES

Four Graphics Unit 4, The Willows, 80 Willow Walk, London, SE1 5SY T: 020 7231 7070 F: 020 7231 0072 E: info@fourgraphics.co.uk W: www.fourgraphics.co.uk

B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@bbrown. co.uk W: www.bbrown.co.uk

EXHIBITION STAND DESIGN Doran Design 25 Woollam Crescent, St Albans, Hertfordshire, AL3 6EJ T: 01727 846 030 F: 01727 846 030 E: info@dorandesign.co.uk W: www.dorandesign.co.uk

EXHIBITION STANDS/DISPLAY D4 Projekt Ltd North Road, Stover Trading Estate, Yate, Bristol, BS37 7PR T: 01454 321212 E: sales@d4projekt.com W: www.d4projekt.com RB Design & Display Ltd 10 Lincoln Park Business Centre, Lincoln Road, High Wycombe, Bucks, HP12 3RD T: 0870 240 2204 F: 0870 240 2205 W: www.rbdisplays.co.uk W: www.linxmodular.co.uk Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

EXHIBITION TRAILERS SALE & HIRE DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions.co.uk Kalyko - Exhibition Trailer & Promotional Models/ Staff Communications House, University Court, Staffordshire Technology Park, Stafford ST17 0QE T: 01785 616165 E: info@kalyko.co.uk W: www.kalyko.co.uk Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@ strathmoreexhibitiontrailerhire. com W: www. strathmoreexhibitiontrailerhire. com

invision

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www. invisiondisplayservices.co.uk

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks.com W: www. edinburghfireworksstore.com

FLOATING PONTOON HIRE Pontoonworks Ltd The Old Glove Factory, Bristol Road, Sherborne, Dorset, DT9 4HP T: 01935 814950 E: office@pontoonworks.co.uk W: www.pontoonworks.co.uk

FLOORING & FLOOR COVERINGS Autotrak Bricknells Farm, Fringford Road, Cavers Field, Oxon, OX27 8TJ T: 01869 248 952 F: 01869 250 686 E: maria@portableroadways.com W: www.portableroadways.com Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: mail@evetrakway.co.uk W: www.evetrakway.co.uk Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk

GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk

FREIGHT & LOGISTICS DSV Air & Sea Ltd Unit D2 Dolphin Estate, Windmill Road, Sunbury on Thames, TW16 7HE T: 01923 754624 F: 01255 242554 M: 07768 805216 E: richard.lawford@uk.dsv. com W: www.dsv-entlog.com Richard Lawford Director DSV Entertainment Logistics Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight.com W: www.productionfreight.com

FURNITURE / HIRE City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture.co.uk W: www.conceptfurniture. co.uk Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane. Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@europainternational. com W: www.europainternational. com/so GBJ Design T: 07734 111 384 E: hire@gbjdesign.co.uk W: www.gbjdesign.co.uk Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk

Connections is sponsored by

Connections is sponsored by IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com

INSURANCE BROKERS Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured.com

The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness.com

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk Countrywide Heating And Cooling Ltd 18 Oak Street, Quarry Bank West Midlands, DY5 2JH T: 0800 1952160 F: 0844 443 1989 E: enquiries@ countrywideheating.com W: www.countrywideheating. com ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Godney Marquee Hire Estate Yard House 14 Kilmersdon, Kilmersdon Village, BA3 5TD T: 01761 434054 E: enquiries@ godneymarquees.co.uk W: www.godneymarquees. co.uk

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@theprojectionstudio. com W: www.theprojectionstudio. com

Mastertent UK Ridgeview House 99 Derby Road, Stanley Village Derbyshire, DE7 6EX T: 0044 (0) 845 437 4462 E: info@in-your-corner.co.uk W: www.mastertent.co.uk

LED SCREENS

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk

LIGHTING

Powerful Battery LED Uplighting

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: info@corelighting.co.uk W: www.corelighting.co.uk Just Lite Productions Just Lite Office : +353 1 8068333, info@justlite.com Paul Smith : +353 87 2525183, pauls@justlite.com Alan Smith : +353 87 2361162, alans@justlite.com W: www.justlite.com

ICE RINKS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Crocker Brothers Marquee Hire & Manufacture Ltd 8-18 Station Road, Chellaston, Derby, DE73 5SU T: 01332 700699 F: 01332 705655 E: sales@crockerbros.co.uk W: www.crockerbros.co.uk

Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor.com

HEATING & COOLING SYSTEMS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

MARQUEES

Shok T: 0871 282 0500 W: www.shoklondon.com

LINEN HIRE City Linen Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: information@redcross.org. uk W: www.redcross.org.uk/ eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical.com W: www.locationmedical.com The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ eventmedicinecompany.co.uk W: www. eventmedicinecompany.co.uk

CONNECTIONS MOBILE PROMOTIONS

POWER & GENERATORS

Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions. com W: www.mobilepromotions. com

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ArcGen Hilta Deepmore Close Station Road, Four Ashes Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@arcgenhilta.com W: www.arcgenhilta.com

PORTABLE DANCE FLOORS Knoxford Ltd T/A Portablefloormaker Unit 4, Sycamore Road, Trent Lane Ind Est, Castle Donington, Derbyshire, DE74 2NW T: 01332 814080 F: 01332 814443 E: enquiries@ portablefloormaker.co.uk Contact James Martin W: www.portablefloormaker. co.uk

Euro Generators Ltd Unit D, Marlborough Close, Parkgate Industrial Estate, Knutsford, Cheshire, WA16 004 T: 01565 654004 F: 01565 652202 E: hire@eurogenerators.co.uk W: www.eurogenerators.co.uk

PORTABLE TOILET HIRE A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp.co.uk W: www.a1groupcomp.co.uk

Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@fourthgenerationltd. com W: www.fourthgenerationltd. com

Andyloos Limited.

Unit 22, Hartlebury Trading Estate, Crown Lane, Hartlebury, Worcestershire, DY10 4JB T: 01299 254420 F: 01299 251947 E: info@andyloos.co.uk W: www.andyloos.co.uk

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline.co.uk W: www.thepowerline.co.uk

Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com IGLOOS Ltd Cherry Park, Ardeley, Stevenage, Hertfordshire, SG2 7AH T: 01438 861418 F: 01438 861541 E: 4u2p@igloos.co.uk W: www.igloos.co.uk Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk Smallford Supplies Ltd Unit 5 Smallford Works Smallford Lane St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo.co.uk W: www.superloo.co.uk

Hire Ltd

Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

PRODUCTION & HIRE Stage Engage The Shippon Unit 1, Old Wheatley Farm, Exeter, EX4 2HA, UK Exeter: 01392 248 884 London: 020 8099 6533 E: contact@stageengage.com W: www.stageengage.com

PROMOTIONAL BAGS Crazybags Unit 1, Eridge Park, Tunbridge Wells, Kent, TN3 9JT T: 01892 752154 F: 01892 752191 E: andy@crazybags.co.uk W: www.crazybags.co.uk

PROMOTIONAL CLOTHING /ITEMS / GIFTS PDC Europe Fortis House, 160 London Road, Barking, IG11 8BB Freephone: 0808 234 6015 E: info@vipband-eshop.co.uk W: www.vipband-eshop.co.uk

PROMOTIONAL PRODUCTS / BUSINESS GIFTS The Business Gift Company Ltd The Mews, 42B St Marys Row, Moseley, Birmingham, B13 8JG T: 0121 449 5445 E: sales@tbgc.co.uk W: www.tbgc.co.uk

PROMOTIONAL STAFFING Expo Stars International Ltd T: +44 (0)844 686 9169 E: info@expostars.com W: www.expostars.com Kalyko - Promotional Models/Staff Communications House, University Court, Staffordshire Technology Park, Stafford ST17 0QE T: 01785 616165 E: info@kalyko.co.uk W: www.kalyko.co.uk Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: bettina@moorepeople.co.uk W: www.moorepeople.co.uk Tag Promotional Staff 24 New Road, Kingston Upon Thames, Surrey, KT2 6AP T: 0208 5499400 F: 0208 5499400 E: enquiries@tagprom.com W: www.tagprom.com

RADIO COMMUNICATIONS/HIRE Murphy Comhire Ltd Phoenix House, Centurion Office Park, Julian Way, Sheffield, S9 1GD T: 0114 243 4567 F: 0114 243 4127 E: sales@murphy-com-hire.com W: www.murphy-com-hire.com Wall to Wall Communications Unilink House, 21 Lewis Road, Sutton, Surrey, SM1 4BR T: 020 8770 1007 F: 020 8770 9700 E: sales@walltowallcomms. co.uk E: hire@walltowallcomms. co.uk W: www.walltowallcomms.co.uk

Connections is sponsored by

Connections is sponsored by

SOUND & LIGHTING HIRE

SEATING Star Events Group Ltd Milton Road, Thurleigh, Bedford, MK44 2DF T: 01234 772233 F: 01234 772272 E: info@StarEventsGroup.com W: www.StarEventsGroup.com

SECURITY

Viking Sound & Light Ltd Unit 9 Woodstock Close, Standard Way Industrial Park, Northallerton, North Yorkshire, DL6 2NB T: 01609 780190 M: 0798 0023154 E: steve@vikingsound.co.uk W: www.vikingsound.co.uk

STAGING & RIGGING AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk Gainsborough Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG T: +44 (0)844 858 4444 W: www.gainsuk.net G4S Events Secure Solutions UK & Ireland Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T: 0845 9000 447 T: 0208 770 7000 E: sales@uk.g4s.com W: www.g4s.com/uk-events Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk Specialized Group of Companies 4 Rosebank Road Livingston EH54 7EJ T: 01506 442255 F: 01506 442288 E: sales@specializedsecurity. co.uk W: www.specializedsecurity. co.uk

SIGNAGE & GRAPHICS Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@btconnect. com W: www.artisangraphics.co.uk

DHE Stage Hire Covering all of the UK T: 0844 3309248 E: info@dhesh.co.uk W: www.dhesh.co.uk Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www.impactproductions. co.uk Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld.com W: www.jigsawevents.biz Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk.com W: www.movetechuk.com/ rental Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices.co.uk W: www.riggingservices.co.uk Star Events Group Ltd Milton Road, Thurleigh, Bedford, MK44 2DF T: 01234 772233 F: 01234 772272 E: info@StarEventsGroup.com W: www.StarEventsGroup. com Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk Viking Sound & Light Ltd Unit 9 Woodstock Close, Standard Way Industrial Park, Northallerton, North Yorkshire, DL6 2NB T: 01609 780190 M: 0798 0023154 E: steve@vikingsound.co.uk W: www.vikingsound.co.uk

Widget Productions Spring Tides, 3 7 Spring Hill, Ventnor, Isle of Wight, PO38 1PF T: 01983 852332 E: info@widgetproductions. co.uk W: www.widgetproductions. co.uk

STAND DESIGN & BUILD Black Iris Exhibitions The Workshop, Adrefelyn Cottage, Vicarage Lane, Penley, Wrexham, LL13 0NF T: 01978 780421 E: info@blackiris-exhibitions. co.uk W: www.blackiris-exhibitions. co.uk

STEEL STRUCTURES FOR CORPORATE EVENTS Kinet-X Structures J4 Camberley, Unit 6, Doman Road, Camberley, Surrey, GU15 3LB T: 01276 681336 W: www.kinet-X.com

TEMPORARY INTERNET Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks. com W: www.overlandnetworks. com

TEMPORARY ROADWAYS Davis Track Hire Ltd Portable road-way and pedestrian walk-way T: 01698 352751 M:07867 505057 E: info@davistrackhire.com W: www.davistrackhire.com

TEMPORARY STRUCTURES A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 F: 01832 272065 E: sales@ajbigtophire.com W: www.ajbigtophire.com Element Domes Ltd Yew Tree Studios, Stanford North, Kent, TN25 6DH T: 01303 814 607 E: info@elementdomes.com W: www.elementdomes.com

CONNECTIONS

Eschenbach Structures (UK) Ltd 81 North East Road Southampton, SO19 8AF T: 02380 437 329 F: 02380 437 329 E: info@ eschenbachstructuresuk.co.uk W: www. eschenbachstructuresuk.co.uk

LOSBERGER

Losberger 139 High Street, Collingham, Newark, Notts, NG23 7NH T: 01636 893776 F: 01636 893774 E: s.campbell@losberger.com W: www.losberger.com

Agility Fairs & Events Logistics Jubilee House, 3, The Drive, Brentwood, Essex, CM13 3FR T: 01277 725 651 F: 01277 725 395 E: dflower@agilitylogistics. com W: www.agilityfairsevents.com Chris Eames International Box Lane, Barking, Essex IG11 0SQ T: +44 (0)20 8595 7771 F: +44 (0)20 8595 5967 E: trucks@cei.co.uk W: www.cei.co.uk

UTILITY VEHICLE & GOLF BUGGY HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. co.uk W: www.morrisleslie.com

LH Woodhouse & Co. Ltd Wolds Farm, The Fosse, Cotgrave, Nottinghamshire, NG12 3HG T: (0115) 989 9899 E: sales@lhwoodhouse.co.uk W: www.lhwoodhouse.co.uk Meridian Marquees Unit A, Parsons Farm, Farley Hill, Berkshire, RG7 1UY T: 0800 298 5955 E: info@meridianmarquees. com W: www.meridianmarquees. com Neptunus The Old Rectory, Main Street, Glenfield, Leicestershire, LE3 8DG T: 0845 180 4001 E: a.trasler@neptunus.co.uk W: www.neptunus.co.uk The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

TRAFFIC MANAGEMENT Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: ops@exhibition-traffic. co.uk W: www.exhibition-traffic. co.uk

TRANSPORT / ON-SITE LOGISTICS 24/7 Exhibition Services Unit 3 The Courtyard, Nunhold Business Centre, Dark Lane, Hatton, Warwick, CV35 8XB T: 01926 840140 F: 01926 840340 E: info@24-7exhibitions.com W: www.24-7exhibitions.com

VENUES BMA House Tavistock Square, London, WC1H 9JP Sales Tel: 020 7874 7020 F: 020 7383 6645 W: www.bmahouse.org.uk Five (Farnborough International Venue & Events) Farnborough International Ltd, ShowCentre, ETPS Road, Farnborough, Hampshire, GU14 6FD T: 01252 532800 F: 01252 376015 E: fiveenquires@farnborough. com W: www.farnborough.com/five Kent Showground KEEC, Detling, Maidstone, Kent, ME14 3JF T: 01622 630 975 F: 01622 630 978 E: alison@kentshowground. co.uk W: www.kentshowground. co.uk Lincolnshire Agricultural Society The Lincolnshire Showground, Grange-de-Lings, Lincoln, LN2 2NA T: 01522 524240 F: 01522 520345 E: events@lincs-events.co.uk W: www.lincs-events.co.uk Sandown Park T: 01372 464348 F: 01372 470427 E: sandown.events@ thejockeyclub.co.uk W: www.sandown.co.uk Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

UK Venues T: 0870 479 3576 E: info@ukvenues.co.uk W: www.ukvenues.co.uk

Wembley Arena Arena Square, Engineers Way, London, HA9 0AA T: 020 8782 5500 F: 020 87825501 E: michelle.berry@livenation. co.uk W: www.wembleyarena.co.uk

WASTE MANAGEMENT Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon OX10 6PJ T: 08700 604366 E: specialevents@grundon. com W: www.grundon.com M J Church Event Waste Recycling Star Farm, Marshfield, Nr Chippenham, Wiltshire, SN14 8LH T: 01225 891591 E: events@mjchurch.com W: www.event-wastemanagement.com Smiths (Gloucester) Ltd Ema Ashworth T: 0845 450 5227 E: ema.ashworth@smithsgloucester.co.uk W: www.smiths-gloucester. co.uk

WATER & PLUMBING SERVICES Show Site Services Weybridge Business Centre Unit 18, 66 York Road, Weybridge, Surrey, KT13 9DY T: 01932 228416 E: info@showsiteservices. co.uk W: www.showsiteservices. co.uk Water Direct B26 Earls Colne Business Park, Earls Colne, Colchester, Essex, CO6 2NS T: 01787 223345 M: 07717 812676 F: 01787 223354 E: laurahenderson@waterdirect.co.uk W: www.water-direct.co.uk Watermills PO BOX 1176, Woking Surrey, GU22 2BU T: 0845 6031403 E: sales@watermills.net W: www.watermills.net

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International Outdoor Event Expo (IOEX) is the launch event dedicated to live event production and technology. IOEX will bring together organisers of live events from festivals, corporate and sports to experiential, promotional and music.

• Meet exhibitors covering structures, technology, facilities, ticketing, social media, security and more • Seminars and keynotes on topical issues including marketing, sustainability, branding and sponsorship • Explore innovative new ideas to deliver cutting edge live events • Networking opportunities with peers and industry professionals

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register now at www.ioex.co.uk Enquiry Number 108 IOEX12Ad_A4+3mm.indd 1

07/12/2011 14:08

Enquiry Number 109