Stand Out Magazine - December 2012 Issue

December 2012

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achieve event excellence

ENTERPRISING JOURNEY

EE 4G LAUNCH • HEALTH AND SAFETY • TENDERS • AV • DESTINATION STAR TREK LONDON • EVENT TRENDS 2013

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U Cover image courtesy of Theo Cohen Photography

BM, organiser of Live Experience, last month revealed that the show is already surpassing expectations and building on year one successes with the announcement that 48 exhibitors have signed up to the March 2013 event – so far, the show has outsold exhibitor figures achieved in year one, rousing positivity within the outdoor events arena.

James Samuel, the event’s director, argues that this highlights increasing optimism in the sector, and I’d have to agree. As you can imagine, I talk with many events professionals who report buoyant markets, ridiculously busy books and pitch nightmares – everyone is run off their feet, and so you have to question whether we have seen the end of what would be traditionally described as an outdoor event season. Can we no longer argue that outdoor events run from March to the end of September when so many suppliers report that they are busy, managing food festivals, public events, bonfire nights and now Christmas markets, outdoor experiential activity and ice rinks? Is this the end of a “season” as we know it?

In this issue, you will hear from a raft of agencies and organisers that predict a consistent events industry in 2013 – according to some, businesses will be able to manage their time and stock more effectively, as industry gets back to a “normal” year of events. Moreover, industry associations predict a year of greater business opportunities, ones which provide opportunities to examine our internal processes.

Simon Hughes, chair of Eventia, still believes that clients will demand better for less, but if businesses can find greater evidence of event return on investment then the events arena should pull through. Brands must, however, take great responsibility for the way that industry is shaped – if only marketers could prove the business case with greater ease to enable the purse strings momentary opportunities to breathe then perhaps the events sector could escape the melancholy that is short lead times. Don’t get me wrong – agencies and organisers deliver some amazing events in short spaces of time but imagine what could be done if time were a luxury – some brands need to get off the hamster wheel and give agencies the freedom that time allows and stop relying on the skills of our industry to compensate for their poor planning. Indeed, some agencies welcome the flow of income but running ourselves ragged to the point of breaking is not a healthy situation for any industry.

Happy reading,

Editor Caroline Clift – caroline@cimltd.co.uk

Studio Manager Paula Smith – paula@cimltd.co.uk

Publisher Neil Fagg – neil@cimltd.co.uk T: 01795 509101

Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

Publication Manager Jo Sapsford – jo@cimltd.co.uk T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – sarah@cimltd.co.uk T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk T: 01795 509103 F: 01795 591065 Chief Executive John Denning – jdenning@cimltd.co.uk

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contents

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express yourself

eye to the future

Philips Male Grooming and Spotify partnered for the first in a series of Expression Sessions that celebrated the launch of Philips StyleShaver. Carat Sponsorship conceived the partnership, which saw Rudimental, Annie Mac and Radio 1’s Reggie Yates champion the live music event at Camden’s Electric Ballroom. Stand Out chats to Carat’s Paul Hicks about the concept, decision making process and partnerships

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Art of noise Reports of poor sound at outdoor events were commonplace in 2012. Stand Out asks what more can be done to raise the sound experience, as noise complaints become ever more an issue for organisers

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smArt moves 4G met 4D, as Drive Productions delivered a star-studded event at Battersea Power Station for the launch of EE’s 4G mobile offering. Projection mapping and 4D animation told the story of the EE brand

What trends will impact on the events industry in 2013 and how will business fare over the next 12 months? Agencies and industry associations make their event predictions for 2013

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enterprising journey Media 10 boldly went where no other organiser has gone before with the creation of Destination Star Trek London. Rob Nathan, marketing director, Media 10 talks Klingon and enterprise

regulArs

8 Event industry news 10 Contract wins and event tenders 46 NOEA and Eventia members talk insurance and health and safety legacy

49 Sharing events via social media 39

rAin check Health and safety experts talk CDM Regulations, the Purple Guide and wet weather

generates revenue

66 Looking ahead to January 2013 www.standoutmagazine.co.uk

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ACP produce Marmite Oxford Street Christmas lights switch on New West End Company contracted Andy Cheeseman Productions (ACP) to produce the Marmite Oxford Street Christmas Lights switch on event last month, which saw Robbie Williams flick the switch on the festive lighting in front of thousands of adoring fans and shoppers.

For the first time, the Christmas light switch on was ticketed and allowed 3,500 golden ticket holding fans to get up close and personal with the music star on the same day that he launched his hotlyanticipated new album Take the Crown.

Williams performed on an eight-metre Orbit stage complete with six-metre thrust, which was raised on a 5.5-metre high platform within London’s Oxford Street. The raised stage allowed Williams to be seen by thousands of shoppers, who also enjoyed a performance from Leona Lewis.

ACP brought in NoNonsense Group to deliver the staging solution that was sandwiched between Oxford Street’s House of Fraser and John Lewis stores.

“The street had to remain open to pedestrians,” explained Andy Cheeseman, the event’s production director. “And so we had to build a walkway underneath the stage to allow access, and also build the stage

over an ice cream concession, as we were not able to move it.”

ACP had two months to work on the event, and contracted Lightmedia Displays, SFM Security, Utopium South West, Capital Sound, Affinity Crew, Eve, Powerline, Sola Consulting, AD Health and Safety and CW Plant to work on the festive event that had an estimated 12,500 people watching.

Two screens, hung on either side of the thrust stage, allowed fans to see more of Williams’ performance before he was joined

by Heart FM’s Emma Bunton and Jamie Theakston to turn on the lights.

Cheeseman continued: “We did the Christmas light switch on in 2008 and were asked to do it again. It’s a hard gig to do because you have to keep the streets open and there are lots of stakeholders and sponsors. We have changed the event to keep it fresh. The stage has moved position this year and we’ve raised it so that more people can view Robbie.

“We had a number of planning meetings when it was announced that Robbie would be switching on the lights. People were concerned about the potential crowds and crowd management but we’re used to big stars, and there have been no issues.”

Farnborough and ADS launch intelligent systems event Farnborough International Limited (FIL) and ADS, the trade organisation for UK Aerospace, Defence, Security and Space, are to launch an event aimed at showcasing the technologies behind Autonomous and Intelligent Systems. Global Intelligent Systems will take place at the FIVE venue from July 16-17, and is being organised as a joint venture.

Centre begins £4.2m weatherproofing investment A three-year, £4.2 million investment programme is underway at the Royal Highland Centre near Edinburgh. According to the centre’s director, Archie Glendinning, a study of the site’s infrastructure, including drainage, roads and parking provision, has identified ways improvements can be made to drainage and the internal road network to shore up both the showground and the car parks in time for next summer’s events.

De Bois for Sustainable Events Summit

Event organisers can now lay their hands on a New York Style Subway Train, complete with graffiti artists to decorate it “live” on-site.

The train carriage, which measures 14m x 2.2m, can be styled to suit your event with specially selected graffiti artists to spray up the steel exterior, while the interior can be

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used for graffiti workshops, hospitality or an event feature area. Brought to the events arena by Upfest, corporate event organisers and festival directors can hire the train and create graffiti and illustration experiences.

The train takes two hours to set up and visitors can have a go with a spray can too.

Nick de Bois MP, chair of the All Party Parliamentary Group for Events is the first speaker to be confirmed for the upcoming Sustainable Events Summit.

Taking place at The Crystal on January 24, 2013, tickets for the summit are available at an early bird rate of £345 if booked before December 17. However, members of supporting associations, including London and Partners, Eventia, IVCA, ISES, MPI, AEO, ESSA and AEV, are entitled to a discount – £275 + VAT.

Ralph Ord has been appointed chief operating officer of Glasgow 2014.

Upper West, a New York-inspired lounge, rooftop garden and standalone nightclub has opened in Chelsea.

The Spinnaker Tower in Portsmouth has introduced a day delegate package, meaning businesses can now hold events on View Deck 2, 105 metres above Portsmouth Harbour.

Windows 8 enlisted Jam, Slice and RAM Vision to entertain shoppers in a “fast and fun” way with a new campaign at Bluewater Shopping Centre, Kent.

The event promoted the newest Windows 8 product, and illustrated Microsoft’s “fast and fun” strapline with a giant slide, erected on the main stairwell of the Glow Plaza.

Events and face-to-face essential in generating high sales leads New FaceTime research has revealed that face-to-face is the leading marketing platform for delivering high worth sales leads which, upon conversion, were both costeffective and led to long-term relationships.

According to the study, compared to other media, face-to-face marketing is more front-of-mind with marketers for the quality of targeting and the personal touch which leads to a strong association with ROI. The COG Research highlighted that 80 per cent of respondents believe face-to-face delivers better ROI than any other media.

Said Jim Curry, director, FaceTime: “The physical nature of attending an event inherently means that visitors are seriously interested in products being showcased.

Nobody wants to waste their time with tyrekickers and incidental enquiries and 89 per cent agreed that face-to-face delivers real audiences with real money to spend.”

This is supported by 86 per cent of business directors who agreed that exhibitions are the second most effective means of generating sales after a company’s own website.

Nimlok hunt for design talent

TV chef fronts Livfooddrink

A UK-wide search for a talented student designer has been launched, with £250 and three months of work experience up for grabs. Nimlok is offering the prize as part of its Talent of the Future competition, which seeks to find a winning exhibition stand design. To enter, high education design students can choose one or more of three design briefs, based on a number of exhibition and display scenarios. The deadline for entries is January 31, 2013.

TV chef, Simon Rimmer is to front a new food, drink and lifestyle show, which is being organised by SK Events, the company behind the city’s annual Liverpool Food and Drink Festival. The new Livfooddrink Show is set to take place at the Liverpool Echo Arena and Conference Centre from May 5-6, 2013.

National brands, including Aga, Tunnocks and Costco will have a presence at the event, and Rimmer will lead a programme of live high-profile chef demonstrations.

Stuart Brown has joined Universal WorldEvents as head of production.

Artistic director of the Paralympic closing ceremony, Kim Gavin, has been added to the line up of speakers for the Event Production Show 2013.

Suzanne Adams has joined Adlib as corporate development manager.

Event caterer Fare has relaunched as Fare of London.

UniSpace Sunderland has launched a conference creche facility, providing onsite childcare for parents and carers that wish to attend events at the venue.

Pitman’s People is celebrating its 10th anniversary in the events industry with a party on December 6.

Oops. In the November issue, we accidentally called Tony Smith, managing director, Right Guard Security, Tony Price. We are sorry for any confusion.

Hotcow teamed up with Grey Melbourne for Bulla Creamy Classics “Bring ’em Home” campaign.

Kiwi House is returning to London following its success during the Olympics. This time it is returning for a one day Christmas bash on December 1 to showcase All Blacks v England.

De Vere Venues has launched the £20 million, eco-friendly Orchard Hotel, adjacent to the East Midlands Conference Centre, Nottingham.

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Troxy has been chosen to host the NME Awards 2013. The event will take place on February 27.

Tenders and conTracT wins

Chasing opportunities Looking for new business opportunities? Discover the latest event tenders and contract wins Artichoke has been commissioned to produce two LUMIERE light festivals in 2013. The company will produce consecutive festivals in Durham and DerryLondonderry next November. Durham County Council has re-commissioned Artichoke to produce a third LUMIERE festival for Durham from November 14-17, 2013. Artichoke has also been invited to stage LUMIERE as the closing event for Derry-Londonderry UK City of Culture 2013. from November 28 until December 1.

PYRO1 was awarded the contract to provide this winter’s Festival of Fire and Light for Bedford Borough Council.

The Hertfordshire-based company created a 20-minute spectacle incorporating fireworks, light, fire, pyrotechnics and water, choreographed to music.

Glasgow 2014 is seeking a sport presentation contractor to develop a creative theme that will be witnessed across all Commonwealth Games competition venues including video board content, sport announcements, commentary, in-venue music, lighting, entertainment and integration of the Glasgow 2014 mascot. The appointed contractor will also be asked to stage manage the delivery of all medal ceremonies at the Commonwealth Games. Interested?

The deadline is 12pm on December 7. Email kirsteen.mack@glasgow2014.com

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The City of Edinburgh Council is looking for a contractor to produce, deliver and manage a range of services connected to the design, co-ordination, management and delivery of Edinburgh’s Christmas and Hogmanay festivals. The successful company will have overall responsibility to develop and deliver the entertainment programme, sponsorship and marketing to ensure the best visitor experience. Call Claudine Persaud by 3pm on January 18.

AEG Live is to produce a new event in Hyde Park next summer after winning a five-year contract to deliver a series of summer concerts. The Royal Parks announced the new partnership last month, which will see AEG Live deliver six concerts, as well as a new format. Linda Lennon, chief executive of The Royal Parks, said the new format will provide entertainment whilst “minimising the impact on the park and the local community”.

Power Logistics has won a competitive tender to provide temporary power to Jockey Club Racecourses’ Cheltenham Racecourse. The three-year contract will see Power Logistics design, install and de-rig for all temporary power requirements.

The Science and Technology Facilities Council (STFC) is looking for a suitable space and facility to host its 2013 HEP

Summer School, a two-week residential educational event for post graduate first year students in experimental particle physics.

Email jonathan.smith@ssc.rcuk.ac.uk by 11am on December 14.

Scottish Development International (SDI) wishes to appoint an exhibition contractor to design, construct and dismantle a Scottish Pavilion at the European Seafood Exposition 2013, which takes place in Brussels from April 23-25. Interested parties have until 12pm on December 3 to register interest.

The Forestry Commission is seeking to procure a software product or products for ticket and membership sales, including the ticket sales for 23 outdoor forest concerts. This tender is being conducted in two lots with suppliers able to bid for either or both lots: Ticket sales and software and membership sales software. The software should enable the Forestry Commission to undertake and manage sales directly. Email claire.perni@forestry.gsi.gov.uk by December 19 for more details about the contract.

Completed tenders should be returned by 3pm on January 7.

The Zest Group has won a seven-year hospitality management contract at Spains Hall, in Essex. The deal is estimated to be worth £2 million in revenue.

Lamata Contract Furniture changes into Flexfurn

Our name changes, the magic unfolds Lamata was the name with which we started trading way back in 1964. From 2013 onwards, our new name Flexfurn reflects what we’ll stand for in the future: a professional range of folding & stackable event furniture with accessories. Designed with insight, delivered with exceptional service, available all over the UK. cmyk

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PhiliPs ExPrEssiOn sEssiOns

Express yourself Philips Male Grooming and Spotify partnered for the first in a series of Expression Sessions that celebrated the launch of Philips StyleShaver. Carat Sponsorship conceived the partnership, which saw Rudimental, Annie Mac and Radio 1’s Reggie Yates champion the live music event

O

ne of the most powerful forms of self-expression is music – music has the power to create association and stir emotions, and so what better way for a brand to captivate its target market than with a first rate experiential event with music and personal style at its very heart.

Last month saw the very first in a line of Expression Sessions take place at Camden’s Electric Ballroom – Philips Male Grooming partnered with Spotify to promote the shaving giant’s brand new StyleShaver. By working with music acts such as MistaJam and Rudimental, Philips illustrated its appreciation of self-expression through music, and each act also performed in a style they’d “never been heard in before”.

A close shave

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In a deal conceived and cemented by Carat, the Expression Sessions offered men a chance to win tickets to an exclusive music event, which also allowed them to trial the StyleShaver and other male grooming tools in branded booths.

Tickets for the exclusive event were free and applied for by entering a track to be considered for the Philips Male Grooming playlist on Spotify. Add a song of choice and you would be considered for two tickets.

According to Jon Weait, marketing manager, Philips Grooming, the Expression Sessions reinforced the importance of selfexpression, and offered men an opportunity to try new hair and facial hair styles in a fun and engaging environment.

To ensure the event ran smoothly, Philips also engaged Carat to produce the live event, which catered for 1,000 people.

Explained Paul Hicks, head of brand experience and events, Carat Sponsorship: “The Philips Expression Sessions event was all about the launch of the new Philips StyleShaver – self-expression tied into Philips Male Grooming’s ‘express yourself every day platform’, which is why we came up with the campaign platform of The Expression Sessions. The format was very simple; artists who are well known for expressing themselves not only through music, but also on a personal level too. An integral part of this was placing the product at the heart of the event and providing the target audience with an opportunity to trial it through our StyleShaver areas.”

Philips has been a Carat client for several years, however Carat Live undertook its first event with Philips Male Grooming earlier in 2012. Hicks argued that it is only a result of an agency knowing what a brand wants before it does, managing its expectations,

that generates successful concepts, unique formats and engaging campaigns.

Carat Live created The Expression Sessions format after several meetings of rationalising and reinforcing why this platform was the right one for the brand.

Continued Hicks: “Everyone knew it was the right platform, however, we just needed to ensure that all aspects were aligned.

We were in discussions about the Spotify platform, and creating an event off the back of it in August, but the actual platform and event was signed off in September.”

Hicks and his team considered an extremely long list of potential venues to host the event – up to 40 venues were considered – however, the final decision came down to layout, look and feel, location, availability and infrastructure to name a few.

The list was narrowed down to just five venues, and following thorough site visits the Electric Ballroom topped the bill.

Almost 1,000 competition winners piled through the event’s doors on October 30

PHILIPS EXPRESSION SESSIONS VIP lanyards were distributed to the 1,000 guests upon arrival

to hear Annie Mac and DJ Reggie Yates blend their own styles of music and brand banter. But was music always going to be the event’s key mechanic?

“There were other ideas on the table such as football and comedy, however,

The event was conceptualised by Carat, which devised all campaign assets, logos, straplines and branding, and managed all production, staffing and management.

In terms of marketing, Spotify, the Philips platform, PR and social media

There were other ideas on the table such as football and comedy, however, music was the strongest and most relevant idea. music was the strongest and most relevant idea,” commented Hicks.

Philips’ target market for its StyleShaver product commanded an audience aged 20-34 but there had to be an ability to reach a broader demographic, which encompassed 18-40 year olds also.

(#ExpressionSessions) helped publicise the experiential event, which Hicks described as a “huge success”.

He continued: “The Expression Sessions event is at the heart of Philips Male Grooming’s StyleShaver campaign – it has driven the launch of the product, hence

Trained promotional staff demonstrated Philips’ StyleShaver product to willing men at specially created and branded booths

Philips see this as a long-term platform, and thus the space is there to be watched.

“The event was a huge success, however, there will be learnings out of it, as there is with any event, and we can use these learnings to make the next Expression Sessions even more successful.”

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Review of the yeaR

Happy days

Great British events brought the country together, and 2012 will be remembered for generations

2012 was a momentous year for the UK events industry.

Stand Out editor, Caroline Clift, looks back

a

slow, sporadic economy, a year of street parties and costs will rise – these were just some of the predictions offered up by events professionals 12 months ago when this magazine questioned the factors most likely to impact on 2012. Shoot forward 12 months and it appears that industry experts were right, as marketing departments kept a tight rein on budgets, brands operated in strictly controlled and monitored marketing spaces and Britain threw the biggest party to celebrate both the Queen’s Diamond Jubilee and the London 2012 Olympic and Paralympic Games.

According to events professionals, relevance, value and collaboration were the major trends of 2012 – added value and greater return on investment are phrases that have walked the corridors of event businesses for years, and will no doubt

continue to make agencies cringe for years to come, as industry will not return to the glory days when money was no object.

Better for less, more bang for my buck and value for money are phrases that everyone heard in 2012, and it’s a shame as industry need no better platform than the Diamond Jubilee celebrations and London 2012 to demonstrate how amazing the UK events industry is, and how worthy UK event professionals are of earning a decent dollar.

In February, International Special Events Society (ISES) UK released findings into the supply chain challenges facing the events industry in 2012. The report found that a very busy Q2 and Q3 in 2012 would contribute significantly to a bumper year for the events industry. It said that turnovers for many organisations would see large increases.

However, shortages of skilled manpower and equipment over the period were likely to lead to inflated prices for skilled manpower

and equipment, as well as tighter margins for organisations that had contractual pricing arrangements in place.

According to the findings, the general feeling amongst people was a sense of excitement for the Olympics. Yet this excitement was also peppered with fear that there would not be enough kit in the country to accommodate demand, and corporates felt that they would not be able to put on the events they wanted to. As a result, event suppliers and agencies have experienced menacingly busy periods in Q3 and Q4, as brands got their moment to shine away from the behemoth that was the greatest sporting event in the world.

ISES UK has since followed up on its initial research, interviewing the same agencies and events professionals that took part in its study at the beginning of the year – the findings suggests that the fear first predicted over shortage of kit did not

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RevIew Of the yeaR Major public events such as Liverpool’s Sea Odyssey demonstrated the power of live

materialise, as there is much evidence to suggest that agencies and suppliers formed partnerships to obtain the equipment they needed and to ensure that manpower and brainpower were available. The excitement and fear displayed at the start of the year purely mirrored that of previous Olympic hosts – Greece and Australia – and it was purely natural for industry to be cautious of the London Organising Committee of the Olympic Games (LOCOG) and all that it encompassed and represented.

It’s raining…

Kathryn James, chair of the Association of Event Venues and managing director of the NEC, said that 2012 would see creativity come to the fore and those professionals which focused on quality and value would be the ones strong enough to prosper. 2012 was all about the survival of the fittest, and given the weather experienced by organisers no statement could be truer.

Julie’s Bicycle is currently looking into the impact of the wet weather on outdoor events and festivals, and Stand Out will bring you these findings shortly, as industry predicts that this year’s experience of saturated fields and flooded car parks are a sign of things to come. It does beg the question whether event organisers should simply look for event

sites with sufficient hard standing for all visitors, or look to operate substantial park and ride facilities, so that we do not witness a repeat of this year’s epic weather-caused debacles and emergencies.

vehicle movements. Traders welcomed their early decision to cancel rather than wait until the last minute to halt proceedings, enabling them to re-organise their wares. Equally, Latitude demonstrated quick thinking when

London 2012 proved that we are a resourceful industry that can manage the complexities of large-scale logistics, epic production capabilities and mammoth temporary infrastructure requirements No doubt the organisers of the Isle of Wight festival, British Grand Prix, CLA Game Fair, Great Yorkshire Show, Live from Jodrell Bank and Latitude will be assessing their wet weather plans, risk management procedures and plans of action to discover lessons learned and assess what improvements can be made. The CLA Game Fair took the brave decision to cancel their event one week before gates were due to open – the organising team knew their site so well that they made a tough call, knowing that the ground would not withstand a truck load of

it discovered that one of its car parks was unusable with just 24 hours to go – it moved gates and changed stewarding positions in order to ensure smooth ingress for the thousands of festivalgoers. Such radical plans of action are needed but as organisers can you safely say that your contingency plans for wet weather are so robust, and water tight!

People power In 2011, Jonny Sullens, the then portfolio director at UBM Live and now head of

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Review of the yeaR

the Diamond Jubilee celebrations

events at Future, predicted that 2012 would present industry with an opportunity to demonstrate versatility, breadth and creativity but that ultimately people and service would shine. The thousands of volunteers that donated their time to become Games Makers during London 2012 was a firm demonstration of what people are prepared to do in order to experience a “once in my lifetime” opportunity. Many of those Games Makers were also events professionals, whose knowledge and experience of long, unsociable hours came into their own during July, August and September.

London 2012 proved that we are a resourceful industry that can manage the complexities of large-scale logistics, epic production capabilities and mammoth temporary infrastructure requirements. Great Britain proved that we could throw the best party the world could ever see and the Olympic Opening Ceremony and Paralympic Closing Ceremony were monumental moments that will go down in history.

a great British summer

In fact, it was recently revealed that London 2012 is on track to be most sustainable Games ever, with figures still being finalised – initial findings report that 86 per cent of the temporary overlay items were hired, it reduced the expected fuel consumption by generators by more than 40 per cent, and no waste arising from “closed” venues during the event’s operation was sent directly to landfill. Lessons remain to be learned, but Stand Out is sure that the UK events industry will be better, stronger, for learning those lessons in good time.

Made in Britain All in all, agencies and suppliers report a buoyant year with growth and improved business levels. That said, industry also was also dogged by news that some

2012 was all about the survival of the fittest, and given the weather experienced no statement could be truer Indeed, the Olympic Games and even the Queen’s Diamond Jubilee celebrations impacted on “normal” service levels – with the Queen’s milestone anniversary creating extraordinary scenes along the River Thames and down The Mall. The public’s reaction gave true event professionals a taste of what was to come, and allowed industry to prepare for the challenging and exciting times experienced. Now, the UK events industry is better for being put through the “wringer” – so much has been learned from the processes and procedures implemented

by LOCOG and the UK Government

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long-standing events and promising new projects went bust owing many muchrespected suppliers and contractors out of pocket. Guilfest, London Pleasure Gardens, Bloc, Scipmylo Festival and Vince Powers’ Music Festivals all felt the pressures of the economy, pulling the plug on operations.

Some of these examples left some event suppliers reeling after they had invested time and money in logistics and new stock, and in a price sensitive market, to find that the rug had been pulled from underneath them.

2012 was a tricky year as suppliers battled to service regular clients and Olympic work

in order to set themselves up for 2013 but new stock and that investment has stood contractors in good stead as eyes now turn to events such as Glasgow 2014 and the Rugby League World Cup 2013.

But the Diamond Jubilee and great sporting events are not the only things that 2012 will be remembered for – cashless payments, BS8901 and ISO2012, the phenomenal uptake of integration of social media and events, multiple channel events and the proliferation of projection mapping and continued rise of event technology ensured that no events professional could rest on their laurels.

I know that 2012 is a year that I will always remember – I will remember standing for hours on the banks of the River Thames, hearing the crowds gasp as the Queen came into view on the Royal Barge. I will remember standing upon the stage at the Queen’s Diamond Jubilee hours before the world witnessed a Royal knees up. I will remember watching the dress rehearsal of the Olympic Opening Ceremony and thinking “wow”. I will remember hearing your tales of woe, and determination, as the great British summer left its imprinted mark on many an event site, and I will remember listening to all you event professionals who have had one of the most up and down summers on record, yet have still lived to tell the tale, and laughed out loud learning from the process.

As Lord Sebastian Coe, chair of LOCOG, said on September 9 at the closing ceremony of the Paralympic Games: “There are some famous words you can find stamped on the bottom of a product. Words that, when you read them, you know mean high quality, mean skill, mean creativity.

London 2012: Made in Britain.”

Events. Made in Britain indeed.

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THE ORIGINAL STRETCH TENT

Enquiry Number 008

What trends will impact on the events industry in 2013 and how will business fare over the next 12 months?

Agencies and industry associations make their event predictions Wendy Hooper

t

he next 12 months will provide industry with an opportunity for the events industry to take stock, and prepare for 2014, the events arena will have an opportunity to export to Brazil, Russia, India and China (BRIC countries), and greater interaction between events and technology will be some of the big trends to impact on industry in 2013. According to a number of industry associations and agencies, the events and exhibition worlds can expect a largely positive future where budgets remain fairly constant with some events making a comeback. And industry should even consider learning a foreign language.

As always, value and quality of service will remain key considerations, argues Chris Skeith, director, Event Supplier and Services Association (ESSA). And, agencies and contractors will have to understand the needs of a customer’s customer. Many would argue that this is nothing new, but change will come in the form of adaptation.

He says: “People will continue to cut their cloth accordingly after a turbulent and lean 12 months. Yes, the wider economy has been helped by the Olympics, but without being too negative I think confidence is still yet to be restored. Many businesses that have adapted to the economic challenges

are still strong and growing. However, a general lack of confidence will affect businesses investment in products, services and people. As was predicted, the strong have survived and as a sector we have fared much better than other forms of media.”

Skeith argues that events will see a return to value-led purchases with greater emphasis placed on performance and not purse strings. Those which were seduced away by price in order to survive tougher economic times will begin to realise the missed value and will seek to establish relationships once again.

But Richard Limb, president, National Outdoor Events Association (NOEA), believes that event procurement in 2013 may be more cost effective, because the market has been flooded by infrastructure as equipment was produced to meet the demands of London 2012.

Limb predicts events cancelled in the summer by organisers, which feared that they may have been overshadowed, will return, and consequently, 2013 should be a year of business opportunities with more events being staged.

Simon Hughes, chair, Eventia, suggests that when looking towards the future, gauging market confidence depends entirely upon sector: “Eventia members in the hotel

sector feel good about leisure tourism but less certain about the business market.

Members linked to UK local or regional government and not-for-profit activity face further challenges as budget cuts continue.

Agency members that have delivered outstanding results for Olympic partners have seen the client teams they worked for disbanded and redeployed; will the legacy of their great work sustain them next year?

One really major area of hope for 2013, for everyone in the outdoor and festival space, has to be that it will be much, much drier. ”

shop Great Britain Timothy Bird, creative director at agency Knifedge, says that the window created by London 2012 and its opening and closing ceremonies will see the world shopping for British vision that is inventive and bold.

Growth will come in the form of Brazil, Russia, India and China, as they view the UK as a centre of excellence, and as a result, events professionals that are looking for further opportunities should even be prepared to learn Chinese, Portuguese and Russian languages.

Automotive, banking and insurance industries are key sectors to watch in terms of growth, adds Myfanwy Quine, managing director, MVision Events.

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21

2013 event predictions

Eye to the future

2013 event predictions

Jonathan emmins

“Automotive because it’s one of the fastest growing industries in the UK. Banking and insurance have cut back considerably over the last two to three years – however, over this next year I believe we will see some real changes. These industries have to be seen, and heard and also motivate their staff.

“But the large retail companies are still reducing budget for events and I think will do so for 2013. I don’t mean fashion shows to the fashion industry but the internal shows that are produced for their own teams – I know of one company which hasn’t changed the look, feel or even the stage set they have used for three years, as they are concerned about cost.”

social, mobile, local Quine’s example is proof that budgets remain tight and clients continue to spend “wisely”. Jonathan Emmins, founder of Amplify, does, however, argue that smaller budgets make brands more resourceful, creative and innovative, as it forces them to think differently, and look to integrate their events with further marketing disciplines.

As a result of 2012, Emmins suggests that spend on events won’t be as high in 2013, but that should not be seen as a bad thing. It means that agencies and brands have to conceive multi-functional, re-usable and scalable solutions that can be built on for future campaigns. Also, industry should make note of the continuing influence of brand fans and social media upon campaigns and marcomms.

Neil Hooper, creative director, Circle Agency, adds that spontaneous experiences can have greater results, and chance encounters will be one trend we’ll see more of – enriched experiences via impromptu moments will result in better recall, and SoLoMo (social, mobile, local) will have a

22 www.standoutmagazine.co.uk

neil Hooper

massive part to play in this, driving event conversation and content.

image is everything Hooper predicts that visual stimulus and interaction will precede the power of copy.

Event engagement will be driven more by image-based communication. If clients take that into account, as well as SoLoMo and spontaneous brand activities then he believes that experiential budgets will increase over their competitive media, favouring mediums that physically encourage meaningful conversation.

Wendy Hooper, managing director, Carbon Marketing, agrees with Hooper, suggesting that we’ll see experiential activity popping up in ever more surprising ways, a nod to his notion of spontaneity and chance encounters. But what of budgets?

She explains: “There’s every reason to believe they might increase as experiential briefs become more integrated; encompassing digital, social media and with it, PR. In order to benefit though, the industry will have to align its skills and resources to accommodate and justify such briefs.

“When we spoke to companies in marketplaces beyond experiential’s ‘usual suspects’, they used to tell us that experiential wasn’t right for them because ‘their products can’t be sampled’. Now, with campaigns increasingly giving expression to brands in ways other than by sampling, clients have wised up.

“Having woken up to the fact that the discipline is about more than merely sampling, experiential has already attracted new brands and new budgets beyond FMCG. Frankly, it’s hard to find a sector for which the new blend of experiential and digital can’t be put to work. Because growth could come from almost anywhere,

rob Allen

But Rob Allen, executive chairman of TRO, argues that experiential has come of age and says that the next big dynamic will be internationally planned campaigns. In which case, where next for the live medium?

“I see two main trends; the first is an evolutionary development; the second a more radical challenge which could affect agency-client alignments.

“Trend number one is essentially a continuation of a dynamic we have experienced over the past few years. We shall continue to see even greater integration and closer working with other marketing disciplines, notably digital, sponsorship and PR activity for which experiential provides a natural and powerful fit.

“The second trend will be a move towards larger, international experiential campaigns, and this is being accelerated by three influencing factors: convergence; procurement and speed of data monitoring.”

Allen believes that so many day-to day components of consumers’ lives are becoming increasingly homogenised: we are buying international brands in Euro-packaging from international retailer brands with similar planograms; we shop at like-formatted malls and share similar shopping behaviours; we are exposed to global advertising campaigns; we enjoy a closer cultural mix across music, fashion, film and gaming; and of course we are using social networks and digital applications from cyberspace. All of which are making territorial boundaries irrelevant, he states.

The net result is a large mass of consumers across many markets that exhibit so many similarities in their day-to-day behaviour that it is easier to develop a core experiential proposition.

The second factor is the impact of procurement departments which have, over

2013 event predictions

simon Hughes

the last few years, gained much greater sight and say over marketing budgets and contract awards.

Continues Allen: “Purchasing departments are now looking at how they can secure better value from suppliers by offering larger volumes of business to a smaller roster of agencies in return for lower cost and added value service.

Pan-European negotiation can produce consolidated management and creative fees as well as lower cost executional solutions. So, for example, the design and production of a single suite of roadshow assets, which will roll out across many locations in different countries, becomes all the more attractive, as the set up costs are amortised over greater usage.”

seek and you will find According to Hughes, 2013 will offer industry a chance to really examine the way it works, the technology used and the chance to truly understand how communications are changing the nature of the industry. It’s a notion shared by Rory Sloan, head of production, RPM. He comments: “2012 will go down as an unforgettable year in our industry, whether that’s for the once in a lifetime events that took place or our weather; good or bad, I don’t think anyone will forget it in a hurry.

Unfortunately, or fortunately, depending on how you look at it, I feel 2013 is going to be the complete opposite. It is going to end up being the forgettable padding between now and 2014, which is when things are going to start to improve. This shouldn’t be seen as a negative, as 2013 will afford a lot of us the time to do some much-needed housekeeping and ensure we are fit for purpose to capitalise and strive forward as and when things pick up.”

robin carlisle

But Nathan Homan, creative director, Rouge Events, is not in agreement, as he suggests that budgets will increase, and that the buzzwords for 2013 will amongst others be immersive and interactive.

“More festivals are going to move away from music only line-ups and introduce alternative content,” he adds. “The reach of the live experience will be expected to go far beyond those who actually attend the event and even word of mouth; fulfilling PR, online marketing and social media objectives.

“We’re predicting growth in consumer engagement at cultural events and brand experiences that incorporate some aspect of a PR stunt. The demand for classic corporate hospitality will likely remain at historically low levels.”

With the predicted move from recession to growth slowly continuing in 2013, agency A Little Bird is feeling optimistic and expect to see positive movement on brand budgets.

However, warns Ed Wood, managing director, A Little Bird: “But, as those budgets emerge, so will the ever increasing demand of return from them and the expectations on what they will deliver. Within the land grab for available marketing spend, only those who can prove the strongest return on investment (ROI) will really thrive.

“Consumers no longer see a difference between on and off line experiences and, with the continued growth of mobile, integration with social is no longer an innovation – it’s an expectation. As such, we will continue to see brands move away from the likes of the large music festival scene to create owned events that can be controlled and turned into measurable, social currency.

The increasing reliance on effective digital and social amplification has seen a definite trend of smaller, more intimate events taking place which, by their nature, require lower

timothy Bird

risk, lower investment and provide much higher, measurable returns and insights.

“Key drivers of the size, style and content of branded events across 2013 will be the ongoing focus on the ROI for the brand marketing teams and KPI’s for agencies like ourselves. When we advise a client that an ‘event’ is an effective part of our proposed solution we must be more clear and confident than ever with regards to how that investment will be judged and measured to provide healthy value for money versus the objectives of the activity.”

According to Robin Carlisle, managing director of Mobile Promotions, brands are looking to capture live event space and push for greater value. As a result, budgets will stabilise and in some cases grow as there’s a thirst for face to face communication.

“We are preparing for growth in industry sectors that traditionally have clients that are hard to reach, such as defence and agriculture. We are already seeing a rise in the roadshow tactic, taking products and communications out to the marketplace, rather than expecting them to come to you.

“Kicking off 2013 is the Derry – Londonderry City Of Culture in Northern Ireland is an exciting event, which we feel has been overlooked and may be underutilised by brands due to its location.

The event aims to bring together people from across the world through music, theatre and visual arts programmes – 40 per cent of Derry’s population is under 25, a perfect audience for brands.

“Organisers and strategists could benefit by looking at events like these which may not have the all consuming consumer buzz about them such as the Diamond Jubilee and Olympics did for 2012, but still provide vital opportunities to engage with people on a worldwide stage,” he concluded.

www.standoutmagazine.co.uk

23

Sound

Art of noise Reports of poor sound at outdoor events were commonplace in 2012.

Stand Out asks what more can be done to raise the bar and sound experience

“T

urn it up. Turn it up. Turn it up,” came the shouts.

Stand Out was stood stage right at BT London Live’s Blur Hyde Park concert when the crowds of gig-goers began chanting. The sound was poor, the crowds felt detached and Blur’s Damon Albarn was at times inaudible. Stand Out walked to the back of the arena where everyone was having a party, the sound – produced by Britannia Row – was good, but those who chose to see their idols as more than a pin prick left disgruntled. The sound quality, certainly that experienced stage right, was not up to scratch.

Hyde Park’s struggles with local residents and the noise levels at outdoor public events are well documented. And many believe

Blur’s Hyde Park concert in August received many sound complaints

that it’s one factor why Live Nation decided to pull out of the recent Royal Parks event tender process, which AEG Live won.

Only six events will be organised in 2013 – AEG Live will organise two three-day events to minimise disruption – and the BBC’s Proms in the Park will also remain alongside Radio 2’s Live in Hyde Park event.

In February, Westminster Council, The Royal Parks and Environmental Health agreed a raft of measures for Hyde Park, which included decreasing the number of attendees to 65,000 and in some cases 50,000. And additional measures to deal

Capital Sound provided full production including PA to the Poppy Appeal launch 2012

24 www.standoutmagazine.co.uk

with low-level sound and more monitoring points were promised to be brought in.

However, despite technological advancements in PA and greater sound engineer training, you cannot change physics, explains Andy Dockerty, managing director of Adlib Audio.

“What is it that sound travels in? Air. Now, the level of technology in speaker systems is phenomenal but the medium we project our wares in is air. And there’s nothing you can do about it. You can’t change physics, you can change legislation, but the weather will always play a huge part in outdoor shows because if air is being moved in wind or rain then it’s going to have an obvious effect on sound quality.

“No promoter can guarantee you good weather and no speaker technology can predict what the weather is going to do,” he continues. “There are ways of predicting what a space will do if the weather changes but it’s rare that you get a perfect site.”

Instead, Dockerty argues that the weather, budgets and performers themselves have a larger impact on sound quality at outdoor events than the sound systems themselves because “if you have rubbish going in then you’ll get louder rubbish coming out”.

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25

Sound

Poor sound can be the result of limited budgets, with some promoters and organisers not wanting to spend an extra £2,000 on taller PA towers and masts.

However, if a mast is not at the right height to allow the PA to point down and focus on the audience then it will point outwards and the sound will effectively leak off-site, leaving an organiser open to noise complaints.

Paul Timmins, general manager, Capital Sound, argues that infrastructure is crucial to a good job otherwise you’ll get “flat PA”.

“The use of the term ‘poor sound’ at outdoor music events can be used for two main experiences, either to describe the quality of the mix or to simply complain that the sound is either too quiet or too loud and normally the former. If the quality of the mix is good and the sound sits at a level of around 98-104db at front of house then you have a great show. If your results sit outside of these parameters then you are heading for complaints,” he comments.

Timmins says it’s essential that a sound system is designed to suit the site – rental companies should not just roll a system in that worked somewhere else in the country the weekend before.

“It’s crucial for the sound supplier and festival production team/promoter to work together to understand the site and noise sensitive areas to design around this. The height of masts/structures is crucial for main sound hangs and also delays. Budget can often mean the ideal design is not possible but it’s important for sound suppliers to stay strong and not buckle and provide infrastructure that won’t do the job.”

Sound job Timmins believes that sound budgets are often cut as the financial percentage pie is carved up in the favour of visual affects and the past 10 years has seen a reduction in budget for outdoor shows – something which is prevalent because of the bad press sound is now beginning to get.

He continues: “There is then the engineer, the end result is mostly affected, not by the PA being used, not by the rental company being used, not by the design but by the guy/girl twiddling the knobs. There is no replacement for experience and as artist management lean more towards working with engineer ‘friends’ of the artist rather than experienced sound engineers there is generally no happy ending!”

The best way to control sound is to produce it correctly in the first place, says Davies Roberts, founder, Flare Audio.

26 www.standoutmagazine.co.uk

Visitors want a decent sound experience, yet organisers must keep the authorities happy also, or risk their licence, and facing their wrath

Systems that produce coherent sound with minimal resonance to all frequencies have better sound quality, are easier to control and need less volume level to achieve acceptable audience satisfaction.

He adds: “There is only actually one thing that needs to be addressed to solve a lot of issues faced by sound designers today and that is loudspeaker resonance. System designers should be looking at the systems they select, understand what loudspeaker resonance is and how it affects areas of their design. Resonance produced by a loudspeaker is simply a delay of sound created within the loudspeaker, the impact of this single issue on both sound quality and noise control doesn’t seem to be fully appreciated by the industry.

“Loudspeaker resonance destroys pure sound quality; if a loudspeaker is resonating it is colouring the sound, destroying its purity!

With the reduction of pure sound quality, systems have to run louder for detail to be heard, and more sound level means more off-site noise; this is especially true with bass frequencies as in general they produce the most resonance.”

Roberts suggests not focusing on achieving a total event sound coverage, as people travel to the front to appreciate the louder volume and connect with their artist.

Instead, consider a controlled drop off of sound towards the back and sides of the venue/site, as this will also assist when it comes to noise control issues.

Stuart Roberts, owner and director of SRD Group, advises organisers to carry out a survey of the local area to find out how many nearby properties will be affected by sound from your event. You can do this by talking to the land/site owner to establish whether there has been any history of noise complaints from similar events held in the past on that event/festival site.

Also, read through the premises licence, if there is an existing one, and note any

pre-conditions regarding off-site noise and controls. If there is no existing licence, make sure that your application includes a noise nuisance policy. Do not assume that because other events have been held regularly at the site, that noise off-site isn’t a local issue.

He adds: “When obtaining tenders for sound, make sure that they are aware at the outset of any issues regarding off-site noise and make sure that your request for quote includes enough information for the contractor to specify the most suitable system which will still allow a good quality sound across your audience arena at levels appropriate for the type of event.”

Roberts also believes that not every event needs or warrants a flown PA system. For smaller audiences and in areas not noise sensitive, a ground stacked (appropriate/ good quality) system may well suffice and well cost less, he concludes.

PA masts must be the right height

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EE 4G lauNCh

Smart moves 4G met 4D, as Drive Productions delivered a star-studded event at Battersea Power Station for the launch of EE’s 4G mobile offering. Projection mapping and 4D animation told the story of the EE brand, Stand Out writes

B

attersea Power Station is no stranger to a spot of projection mapping, yet the iconic London landmark was transformed for the launch of EE’s superfast mobile offer. It welcomed 4G

to the UK, and hosted a hoard of VIPs and press to the high-profile event, as EE – the company that runs the Orange and T-Mobile brands in the UK – launched its 4G offer.

Drive Productions was appointed by M&C Saatchi PR, on behalf of EE, to create

Photo by Tom Oldham/Rex Features

Battersea Power Station appeared to move and turn during the animation

28

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Drive Productions’ complete production of the event, in conjunction with M&C Saatchi PR and EE, offered technologically cutting edge entertainment, from digital illusionist Marco Tempest to international recording artist and X Factor judge Nicole Scherzinger

a ground-breaking 4D display upon the station’s 8,000 square-metre façade, a feat that would require the use of a giant video screen, which hung between the iconic building’s chimneys.

Measuring 22m x 40m, and comprising six mesh panels, the screen – made out of Sunbaba’s Austronet and the size of an Olympic swimming pool – was used to tell the story of the EE “smart particle”, and it was the first time that the building had been transformed in such a way.

In the 4D animation, projected onto the power station, the building appeared to open up to reveal a factory inside, featuring oversized, transformer-like machinery creating the “particles” of the EE brand identity. The particle then journeyed at superfast speeds through the galaxy, the globe, and round all the UK cities where EE’s 4G launched before the building appeared to fold in on itself.

Steven Day, chief of brands and communications at EE described the

EE 4G LauNCh

arrival of 4G as something powerful and spectacular – words which drove Drive’s production and storytelling of EE’s particle journey, as Ben Fender, chief executive officer, Drive Productions explained.

“It’s one thing to make a film but it’s another to create stunning projection mapping,” he said.

“Steven Day saw some of our previous work and wanted us to do something for the launch. M&C Saatchi got in touch six to seven months ago. Initially, we looked at a nationwide rollout of another idea that would have touched a number of cities and culminated in a London event. But in the end we decided upon this 4D event and creative storytelling.”

Particle projection Fender and his team – Selin Kemal, content producer, Imogen Hammond, creative director, Luke Losey, film content, and Chris Maslen, lead 3D artist – were instrumental in producing this project.

EE’s marketing focuses on a “smart particle”, and so it was essential that Fender and Drive received a brand induction to ensure they were on message.

“We created a journey of the birth of the particle in the Willy Wonka-esque interior of the power station, which follows the galaxy of particles, a particle murmuration. The film shows very purposeful but random movements that become a ‘smart’ layer.

“It’s a very pleasing, colourful and celebratory piece of video mapping.”

Model behaviour Drive produced a 4.5 minute film that contained 6,750 frames, each with the potential for between two and 20 layers.

Maslen, using Autodesk Maya software,

watch the film before heading to Battersea’s Boiler House to see Nicole Scherzinger perform in the UK’s first ever Twitter dress.

However, before guests could enjoy EE hospitality and star-studded performances,

Creating a 4D event such as this plays to our passion for merging creative storytelling with technical expertise to create a multi-dimensional experience created the footage that would make the building appear as though it was moving.

Such animation was integrated with various other lighting effects in order to entertain the 500-strong VIP guest list of celebrities and press who gathered in a covered viewing area in front of the building to

Fender and his team worked tirelessly behind the scenes for weeks in order to achieve the 4D spectacle.

Drive Productions surveyed the site, opting instead to create a virtual 3D model of the power station and a scale model upon which they tested elements of the content

Specially commissioned by EE, the Nicole Scherzinger haute couture digital dress was constructed from eight metres of French silk chiffon, embellished with 500 Swarovski crystals and over 2,000 LED lights.

The lights lit up to spell out Tweets sent in by fans in real time throughout the evening. It was created by Cute Circuit

rather than simply design the show solely with 3D software. Survey data provided the information needed to create depth.

A team brainstorming session resulted in a number of creative ideas and a storyboard, which EE signed off – this was then realised

by Maslen, who transformed them into workable ideas that utilised the building’s unique nature and design features.

Maslen explained: “Each layer within a frame of the film could represent something being hidden, or revealed, or an extra

www.standoutmagazine.co.uk

29

EE 4G lAUnCH Guests enjoyed a night of food, drink and music after watching the 4.5 minute animation

shadow. Even though more layers mean more work they allow for more flexibility and for changes later in animation.

“To do that you have to understand lighting so that as a 3D artist you can create realistic frames – because these frames are being mapped onto a building you have to have that extra level of accuracy, with points in exactly the right place.”

Extraordinary experience Drive specified 10 Christie 20k projectors for the station’s façade and four Christie 15k projectors for the chimneys. Projection Advertising supplied the projectors, Star Events Group worked on the rigging, and WAAP provided the viewing tent. TPA, Facelift, Colour Sound Experiment, Encore, CT, Create and Illuminaire Extraordinaire also worked on the event supplying kit and services to ensure the smooth running of the high-profile launch.

Added Fender: “Rachel King, our senior producer, designed the rigging system for this project. Using James Thomas truss and a number of catenaries, the screen’s sections were fixed into place, and over 23 tonnes of kentilage in the site’s exclusion zone helped to support the huge structure.”

Drive went through comprehensive planning procedures to rig the screen, which

30 www.standoutmagazine.co.uk

Catenaries and significant amounts of kentilage allowed Fender and King to rig the screen – the screen comprised six strips, which were laid out in the Boiler House before being fixed into position

was grey in colour in order to achieve even levels of reflectivity. A three-day build in testing weather conditions also added to the event’s extraordinary nature.

“Creating a 4D event such as this plays to our passion for merging creative storytelling with technical expertise to create a multidimensional experience,” Fender continued.

“We’ve risen above and beyond the brief given to us by EE to deliver a stunning visual brand experience that will live on in the social space well past the launch event.

“The giant screen was a major undertaking. What was a simple idea initially became quite a feature. Now, we just have an amazing screen if anyone wants to hire it out,” Fender laughed.

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Drive’s Maslen used Autodesk Maya software to create the frames used in the 4.5 minute film. Using software such as After Effects or Flame, the frames were then rendered and exported to create the final movie, which was projected onto Battersea Power Station’s exterior

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AV

The future’s bright Projection mapping, LED, 3D… what can events professionals expect from the world of AV in 2013? Stand Out discovers the upcoming AV trends

T

he world of AV is fast moving and no sooner have we managed to comprehend one new audio visual phenomenon another comes along. The projection mapping on Buckingham Palace for the Queen’s Diamond Jubilee certainly brought the medium to the fore, with the public entranced by the work and expertise of XL Events, D3 Technologies, Third Studio/ Treatment and Trunk Animation. Barco projectors were the product of choice in order to create the talking point of the BBC’s Diamond Jubilee Concert.

According to Michael Breen, managing director of Media Powerhouse, pixel mapping and projection is prevalent and will continue to be so in the next 12 months, and he strongly believes that the Jubilee celebrations helped catapult the medium.

“For the last 15 years, whenever we explained what we did for a living people didn’t get it. Now, all we have to say is did you see Madness perform on top of Buckingham Palace and they go ‘oh yes’.”

Breen argues that the art of projection mapping will be big especially as the concept has penetrated the public. He says projection will get bigger and brighter in 2013. The use of 40,000 ansi lumens projectors will allow events to be produced

in more ambient light and dark, closed environments will not be so paramount.

He also predicts a surge in the use of 3D, and web casting, and suggests that 2013 will be a year of interactivity: “Audiences are fed up of being spoken at. The world has moved on, and technology is in everyone’s pockets,” he stated.

“Tweeting and tweet boards are extremely common but if events are open to the public then you can get some inappropriate messaging. Organisers need to find a way to be live without such inappropriateness.”

Stuart Holmes, managing director, PSCO Group, agrees – projection will continue to grow but he also argues that the platform is no longer important.

“I don’t think anyone cares anymore about the platform as long as the chosen product delivers what’s been sold conceptually.

“Everyone has seen LED, video display walls and projection. Now, the events industry just has to be bloody good, as expectations are high.”

Holmes is positive that event business in 2013 will be more consistent than 2012 – the Olympics threw out all normality, and he predicts that the automotive, aerospace and pharmaceutical sectors will be strong.

“I definitely think that clients don’t ask too much about the platforms on which they

Projection mapping featured on Buckingham Palace during the Queen’s Diamond Jubilee Concert has brought the medium to the fore

create displays and shapes. They have a concept and they simply want to know the best way to do it.

“We have an assessment centre where people can come along with their ideas and play with the technology before deciding upon the most suitable platform. It’s about interactivity, and I think interactive displays rather than passive displays will be pushed heavily, especially by manufacturers.”

But Pod Bluman, managing director, Bluman Associates, does not share Holmes and Breen’s view. Instead, he thinks

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that the initial wave of fascination with projection mapping has passed and that the opportunities for these brand-based events to go viral on the Internet has dwindled enormously, because people have seen it all!

“The onus is now on original and creative uses of these techniques that don’t necessarily rely on the YouTube effect, but instead require a combination of an understanding of the brand and the message that needs to communicated,” he adds. “This all hangs on the abilities of the technology to execute these creative ideas.

“I also think we will see more bespoke LED products used at events rather than production relying on existing technology platforms. This is because the cost of LED has dropped dramatically in recent years, making customised designs for a broader range and number of events much more viable. This will allow production designers greater flexibility and creativity.”

Guy Horrigan, sales director, displayLED, says that there is no key revolutionary trend coming through. Instead, there’s a simple desire for lower weight rental products and higher resolutions. Lighter weight products allow for speedier load in and load out, but they also open up new application opportunities, as screens can be used in settings where previously load restrictions would have been an issue.

With regards to trends, Horrigan explains: “I can only speak in terms of LED, and would say that rather than the traditional 16:9 or 4:3 format screens, there is an increasing

Swindon-based Corporate Events has come up with a new way of presenting visuals to the pharmaceutical sector. Nicknamed Morpheus, this six-foot white mannequin, which, together with an adapted projector system, can be used to show any related parts of the body, muscles, skeleton and organs, as well as clothing, style and faces.

Working with the in-house creative team at Corporate Events, a client can specify any number of illustrative “states” to be shown on Morpheus and they are then adapted to fit the body projection by the team. The show can then be controlled by the presenter as with any other slide show or presentation.

requirement for more creative LED screens.

We’re also seeing mixed resolution (e.g.

15mm, 7mm and 5mm) being regularly used for creative effects.”

Similarly, Timothy Bird, creative director at agency Knifedge, predicts big things for LED: “Everyone has been talking about augmented reality, 3D printing and projection mapping. There is still a long way to go in seeing all these things used in a truly theatrical and innovative way.

“Whilst it is logical to predict ever more inventive use of LED technology and the continued integration of video into live events, I believe the true force to be reckoned with will be pure exuberance and a sense of humour.”

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Destination star trek LonDon

Enterprising journey Media 10 boldly went where no other organiser has gone before with Destination Star Trek London. Rob Nathan, Media 10’s marketing director, talks Klingon and enterprise

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or many science fiction aficionados Star Trek will always be the show that paved the way for mainstream sci-fi on TV and, in it’s more recent incarnations, it remains an iconic TV show with a very loyal fan base.

Destination Star Trek London 2012 was a landmark event that played to its audience – ExCeL hosted more than 18,000 visitors during the three-day show, organised by industry stalwarts, Media 10.

The event was the first time that five Star Trek captains – William Shatner, Patrick Stewart, Avery Brooks, Kate Mulgrew and Scott Bakula – had gathered at a Trekkie convention outside the USA. Not only that, the London event hosted a Klingon blessing and broke the world record for the largest number of people gathered in one place dressed in costumes from the sci-fi franchise, a total of 1,083.

The weekend commenced on Friday afternoon when the halls opened to fans, and that evening there was a unique opportunity to see all five captains appear on stage together. They were joined by fellow sci-fi actor John Barrowman, who hosted the Captain’s Talk, taking questions from excited fans. Unsurprisingly, the

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2,500-seater auditorium was completely sold out. It featured a space age theme; the stage had five white seats on a raised dais, star cloth stretched across the back of the stage and a 12-metre screen relayed close up shots from the three broadcast cameras via a high definition projector. It was possible to see everything that happened on stage in clear detail, with audio relaying every word to the back of the venue. As the captains were introduced by Barrowman they were illuminated by a tight spot and “beamed” onto the stage in a shaft of light, accompanied by the familiar sound of the Enterprise’s transporter system.

Throughout the weekend, ExCeL London was packed with fans, many of whom had travelled to the convention dressed in full costume. From members of the Enterprise crew through to Klingons in full battle dress, there were some who had taken a lot of time with prosthetics and make up to ensure that they looked as authentic as possible.

Over the next two days the fans had the chance to get autographs and photographs with the cast, and listen to talks by some of Star Trek’s favourite stars including Brent Spiner, Michael Dorn, John de Lancie, Walter Koenig, Rene Auberjonois, Nana Visitor, Connor Trinneer, Dominic Keating and others

including many from behind the camera who were responsible for producing the series.

The convention was conceived and organised by Media 10, which built upon its existing relationship with CBS (licence holder) and Showmasters, the company with whom it collaborates on the inner-workings of the convention market.

With 18,000 individual tickets sold for the convention it was going to be a full house –

one highlight of the weekend-long convention was that Destination star trek London witnessed the first klingon blessing in the Uk as Jossie sockertopp, 23, and sonnie Gustavsson 29, from skåne in sweden, tied the knot dressed as members of the warrior race

We had 18,000 people in the halls and there was obviously going to be high demand for certain guest talks that were free to watch. In hindsight we would have moved these into a much bigger theatre Over the weekend there was an opportunity for those attending the convention to meet and be photographed with members of the cast, to have autographs signed, eat in either the Klingon Zone or the Federation Zone, visit the Star Trek museum containing costumes and props from the series, be photographed on the bridge of the Enterprise from the first series and purchase merchandise from a number of retail stands.

Within the convention itself there were two additional 800-seater theatres that

from the audience that this was the biggest and best convention they had been to, but there were a small minority who felt it wasn’t the experience they thought it would be. We tried very hard to get the message across that this was a convention and not a Vegasstyle experience but we would probably have to reinforce that next time. This was a convention, and one for avid Star Trek fans.

“Almost everything worked! We had world records broken and a wedding took place.

We had 18,000 people in the halls and there was obviously going to be high demand for

Theo Cohen Photography

hosted a number of talks and discussions throughout the weekend presented by members of the cast and crew. Stage B hosted the “Alternative Opening Ceremony”, which took place on the Friday evening, for those who were unable to get tickets for the Captain’s Talks. This was hosted by cast members Connor Trinneer and Dominic Keating. On Friday and Saturday evening there was a themed party, which meant one hall at ExCeL London contained 2,000 people, mostly in costume, for Friday night’s Klingon-inspired party and again for the Federation party on Saturday night.

Rob Nathan, marketing director, Media 10’ explained: “We had overwhelming positivity

Destination star trek LonDon

many visitors attended on more than one day, which made the overall gate for the weekend stand at more than 30,000.

There were no advertisements in mainstream press or on tube carriages, as you would see for a regular Media 10 event such as the Ideal Home Show and Grand Designs Live. Destination Star Trek London appealed to a very discerning audience, which enabled Media 10 to deploy a very narrow campaign. It advertised in specific sci-fi titles, and that was the only abovethe-line advertising carried out. Almost all of the marketing for the convention took place on social networks and sci-fi forums and proved to be very effective.

there were a number of key suppliers working with Media 10 to deliver the show – aztec event services was responsible for the technical production of the show, showmasters managed queues and organised the flow of visitors, eeP managed security, ticketing was handled by see tickets and Pieces of Paper took responsibility of the box office

certain guest talks that were free to watch. In hindsight we would have moved these into a much bigger theatre,” added Nathan.

This was a very different event from Media 10’s core exhibition format and Nathan was forthright when asked if there are plans to grow numbers should Media 10 choose to run the same event again.

He stated that it would be difficult to replicate the show in the same way, as they might a traditional exhibition, explaining that this was a convention and if it were to be repeated in the same format and location in 12 months time traction may be reduced due to the “seen it, done it” factor. However, he did comment that Media 10 is looking at other territories and other formulas too.

Beam me up, Nathan!

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HealtH and safety

Rain check

Health and safety experts talk CDM Regulations, the Purple Guide and the impact of weather on health and safety

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eather is instrumental and can have major implications on event health and safety – the wind’s influence on event infrastructure is well documented, and there’s no doubt that organisers are conscientious when it comes to dealing with strong winds and weather storms. Over the last two years, stage collapses, as a result of ferocious winds, have rocked headlines, and it has led to the much-debated topic of the design of temporary demountable structures and staging systems.

Predicted high winds caused the organisers of Liverpool’s Mathew Street Festival to cancel performances across all of the event’s five outdoor stages in August, following advice from health and safety consultants, The Event Safety Shop (TESS).

Said Simon James, director, TESS: “It was essential to make an early decision to allow the contingency plan to be put into effect.”

While the technical team prepared the infrastructure for the wind and rain, the media team spread the word on TV and local radio to catch people before they left home for the city centre.

The plan worked as designed. James added: “No damage was done to equipment and we did not have thousands of people stuck in the city centre, in foul weather with

nothing to see. No one wants to cancel a show, but sometimes there is no choice.

This is where the benefits of effective contingency planning become clear.”

This summer was one of the worst on record with an incredible number of event cancellations owing to waterlogged facilities, and saturated car parks.

Tim Roberts, also a director of TESS, argued that British summers will continue to worsen – hence, drastic thinking is required.

“The kids will tolerate the mud for so long but organisers need to consider their critical paths, literally,” he said. “People should be thinking ahead and have a plan because an event’s Achilles heel is getting in and out of car parks, not walking in mud.”

Roberts cited Latitude Festival as a good example, and its organiser Festival Republic, which upon experiencing muddy conditions instigated a contingency plan – it changed its car parks, added trackway, moved gates, laid woodchip and changed stewarding positions. A financial resource was required to implement these changes, and Roberts is mindful that a contingency is not always in everyone’s budget but if balanced against loss of revenue then it’s a no-brainer.

Brand Events’ CarFest, which took place in September, purposely kept the grass long on-site to provide a matted layer in a bid to keep mud at bay. Measures such as

Brand events’ Carfest purposely kept the grass long on-site to provide a matted layer in a bid to keep mud at bay. Measures such as these can aid organisers as they battle with the elements

these can aid organisers as they battle with the elements, particularly when there is a significant claims culture and visitors try and lay blame for slipping, whilst drunk, in mud.

Useful exercise Steve Kearney, principal safety consultant at Gallowglass Health and Safety, worked with Rouge Events over the summer months, advising the team on health and safety for SkyFest, Sky’s annual employee recognition event. A number of SkyFest events took place across the country, and so for the first time Kearney decided to contact the managers of the estates upon which the events were taking place.

He said: “Estate managers know the ground better than anyone, and so I rang them up to ask them about their sites.

“Organisers cannot just track everywhere because it ruins the grass, so I went to the Environment Agency, and they have a brilliant helpline, and I told them the sites I’d be working on – they gave me geographical survey information. Instead of a production manager saying ‘we’re going to put that big top here’ we were able to look at the data and say ‘let’s shift it three metres that way because the drainage is better’.

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“In some areas, there will not be survey data but if your event is taking place on a public open space then the information will be there, and the Environment Agency will give it to you. There’s no charge for the information either, and I found it to be a very useful exercise.”

With regards to drainage and health and safety, Kearney believes that site planning has to be done in conjunction with an estate manager, and suggests that organisers should not be so concerned with what a site looks like. Instead, organisers must put health and safety considerations first and advises organisers to give the Environment Agency a two to three month lead time if it wishes to obtain such valuable data.

Phil Staples, new business manager, Event Insurance Services, said that organisers that take positive steps towards managing risk, and in this case measures against wet weather, will be looked at more favourably in terms of insurance.

“It’s been a strange year for weather,” he said. “If an organiser cancelled an event we would look to see if they implemented procedures and did as much as possible.

And if they made plans and held an event this year, despite the weather, then that will also go in their favour.”

Vital statistics Kearney suggested that the HSE’s Purple Guide needs to be scaled and compartmentalised, creating separate guides for indoor, outdoor, public and corporate events, as not all events should be lumped under one advice guide. The HSE has put the creation of a revised Purple Guide on hold – Kearney believes that industry should expect instead regulatory advice to replace it, based on

steve Kearney

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learnings from London 2012 and the Olympics and Paralympics.

The London 2012 Olympic and Paralympic Games used an incredible number of temporary venues and demountable structures all of which were erected and dismantled on-site under Construction (Design and Management) (CDM) Regulations.

In July, a new version of the MUTAmarq code of practice was published, outlining the fact that users of marquees and other fabric structures are no longer required to meet CDM regs. But MUTA has said that although marquees and similar structures are exempt from the CDM Regulations 2007, they could still face enforcement, as temporary structures at entertainment events are included in the scope of the regulations.

At the time, the Health and Safety Executive (HSE) agreed that CDM Regulations are not a useful regulatory framework for the entertainments industry and will now only require event organisers and contractors using temporary demountable structures to comply with the Health and Safety at Work Act and its subsidiary regulations.

However, Stand Out is led to believe that all marquees and temporary structures on Olympic sites were required to fall under CDM Regulations.

“In my opinion, the principles of CDM when applied to the events world have been proven to be effective,” added Kearney. “The problem is that statistics don’t lie, but CDM’s necessity to have a principal contractor would make it difficult for events to operate.”

Added Tony Marsh, president, MUTA: “I cannot see the UK broadbase of events and shows being brought under CDM. CDM operates on large event sites – those sites with multi-tiered structures will operate under it today and will continue to do so.”

Marsh suggested that the expense of resourcing CDM Regs, because a principal contractor must be appointed, would be prohibitive for smaller shows. He argued that the event industry’s current health and safety record is good and we have a well-structured show and event industry.

“CDM is a good structure for the construction industry and it allows you to delay your start date but as events we work to a fixed deadline – you can move the opening of a building but you cannot move an event date.

“Personally, I do not see CDM getting rolled out across industry.”

CdM and the Hse Roberts does not share Kearney’s view, and commented that CDM Regulations should be viewed as a “paper tiger”, and industry should not fear them, particularly as the legislation is to be reviewed, which may make it more adaptable for events. The difficult thing for events is that a temporary demountable structure’s period of use is significantly smaller than its period of build, and so the regulation’s procedures do not lend themselves to events.

Roberts explained: “Some parallels can be drawn with the regulations such as the use of scaffolding or plant and the premise that it’s up to a designer to design something inherently safe. But with CDM Regs there’s often a degree of ambiguity on-site as to who is in charge and as to who bares legal liability – ambiguity allows things to slip.

“To meet the needs of the event industry, CDM would have to be tweaked.

A lot of people in the events industry are worried about the regs without a degree of reason but if they are doing their job right then there’s nothing to worry about,” he continued. “The HSE has applied the CDM Regs to industry but has chosen not to enforce them. The only thing that has changed in the last 18 months is who is in charge – the HSE enforces the construction and dismantling of temporary demountable structures during their build and break down and a local authority monitors events during their usage.

“The problem is when does phase one stop and phase two start, because on a festival site when is a main stage not being worked on. I can think of dozens of incidents where stage crews add performer platforms so in that respect CDM doesn’t work.”

And so what of the Purple Guide?

“CDM is primary legislation and the Purple Guide is drafting guidance that merely reflects the law,” continued Roberts. “I’d like to see industry produce competent guidance that is accredited and accepted by as wide a church as possible, because we are not going to get Purple Guide version three.

“The current economic and political climates dictate that there is a lack of appetite for writing new guidance. People expecting version three of the Purple Guide shouldn’t, and instead I hope that the excellent body of information drawn up can hopefully be published by the Event Industry Forum and acknowledged by the HSE.”

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EvEnt mEdicinE

Duty of care Event organisers report aggressive and unprofessional behaviour from NHS Trusts, making working life difficult during safety advisory group meetings of large-scale public events

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ave you organised a largescale public event this summer and experienced aggressive and unhelpful behaviour from NHS Ambulance Trusts? Have you been met with opposition at safety advisory group (SAG) meetings? If your answer is yes then you are not on your own.

Event organisers of large-scale exhibitions, shows and public events report that NHS

aggressive during safety advisory group meetings towards private event medical firms that have been awarded contracts.

It’s all because NHS Ambulance Services have become Foundation Trusts and need to generate an income to run their service. One ready source of income is cover for events.

However, they still must meet emergency 999 calls – and will respond to those calls if necessary from the event, often still charging the organiser for a service.

Organisers pay for toilets and barriers – why not pay for professional event medical care? Event medicine must not impact on the NHS and you can only do that by employing professional staff and not a bunch of first aiders Trusts and Ambulance Trusts are making event planning and licence applications difficult – but do not wish to go on record, fearing later reprisals.

It’s a situation that, according to many, is becoming more prevalent and this summer has thrown up many interesting experiences, as NHS Trusts, which have also tendered for event work but not won, have been

The practice of using a private event medicine company is so that your event does not impact on normal NHS services because according to The Event Safety Guide an “event needs to minimise the effects on the healthcare provision for the local population and, wherever possible, reduce its impact on the local NHS facilities and ambulance service”.

nHS trusts are referring to out of date event medical guidance, much to the frustration of other experienced events professionals

James Cobb, event safety adviser, Cobb Associates, describes his vast experience of dealing with NHS Trusts during licence meetings as a perennial problem – he states that NHS Trusts are keen to treat guidance in the Purple Guide as a rule despite the fact that event medical advice within the guide clearly states that it should be used as a starting point for event medical cover and not taken prescriptively.

Cobb says that this summer NHS Trusts have even suggested that they have a statutory right to not let an event go ahead if he and his team did not prescribe event medical cover as per that offered in the Purple Guide. It’s a situation he believes is utterly ridiculous.

“The Health and Safety Executive (HSE) has said the guide [Purple Guide] is not current. Until new guidance is issued, the advice in it may be useful to some organisers but it is out of date.”

Cobb is frustrated that some NHS Trusts, Ambulance Trusts and Foundation Trusts insist on referring to out of date guidance, suggesting that an organiser would be liable if an incident occurred on an event site. However, as Cobb argues you’re only liable if you are negligent or in breach of a duty of care. It appears that NHS Trusts are throwing their weight around, and he does not believe that they are right to suggest that they won’t let an event go ahead due to event medical cover: “What legislation gives them the right to say they won’t let an event

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EvEnt mEdicinE

go ahead when we are complying with a premises licence?” he says.

Instead, Cobb believes that 100 organisers should anonymously provide data, detailing the number of hospitalised incidents per 1,000 attendees to enable industry to work out a reasonable formula for calculating suitable event medical cover.

Professional care Cobb argues that if industry had solid backed up data then his frustrations with the NHS would go away, but Dr Brian Robertson, managing director of The Event Medicine Company, comments that industry does not always have the luxury of time to debate the issues impacting on the way it works. Equally, he is frustrated that organisers do not talk to private medical companies before event medicine budgets are given a clean bill of health.

He comments: “It is a sad fact that the private medical providers to an event are often not invited to a safety advisory group meeting and the Statutory Ambulance Service pass comment on something they are not involved with.

“It is also a very sad fact that the Purple Guide is in real need of updating and it was very unfortunate that the Government has chosen not to do it.

“I sat on the working party that reviewed the medical chapter and we made some radical recommendations in order to bring the delivery of event medical care up to today’s best practice. The box ticking, numbers game of the present Purple Guide is really no longer relevant. The Purple Guide is just that, a guide, and medical cover needs should be assessed based on the medical risks of the event by individuals with expertise in event medicine.”

Robertson explains that traditionally organisers ask for quotes from a number of suppliers – select on the basis of costs – then the provider juggles resources to fit a brief that inevitably changes. Instead, organisers should be encouraged to appoint their medical provider on the basis of track record, references, organisational skills and client briefing. Then, together, the client and provider can evolve the budget and details of the cover as the event plans dictate.

“We almost have to re-educate industry,” Robertson adds. “We should be appointed to an event then event medical cover should be developed. I, and other event medical providers, try and operate properly but then we get told by an organiser that they are not paying that ‘sort of money’.

44 www.standoutmagazine.co.uk

“Organisers pay for toilets and barriers – why not pay for professional event medical care? Event medicine must not impact on the NHS and you can only do that by employing professional staff and not a bunch of first aiders.”

duty of care The issue of first aiders is something Allan Medcraft, director of Paramedico, strongly shares. He adds: “The Event Safety Guide states an event needs to minimise the effects on the healthcare provision for the local population and, wherever possible, reduce its impact on the local NHS facilities and ambulance service. But this statement is ignored by many event organisers who will only use first aiders, expecting them to carry out the skills of healthcare professionals such as doctors, nurses and paramedics but expect the NHS to deal with all ‘to hospital’ cases and incidents.”

The problem with first aiders and volunteer medical providers industry experts argue is that according to the Care Quality Commission (CQC), first aid is defined as first aid by first aid organisations or nonhealthcare professionals who are trained in first aid, or by healthcare professionals in response to an urgent or emergency situation (as opposed to their ordinary, planned roles). First aiders cannot be responsible for issuing life saving procedures, which require the skills of trained nurses, paramedics and doctors, and if a nurse or paramedic uses knowledge or advanced skills from their profession above and beyond first aid, then they must be registered with the CQC or only do this work for a company that is registered with it.

Medcraft continues: “When employing staff who also work for another employer (NHS or otherwise) it is essential to make sure that that individual does not breach the requirements of the Working Time Regulations, and it is important to discover

if the NHS Trust has a working policy on secondary employment.

“It helps to know this when organising staff to cover events but many paramedics and Institute of Health Care Development (IHCD) technicians are now working freelance or working for many different event companies.

If they do this and they are going to invoice an organiser or medical event company they must have their own insurance and be individually registered with the CQC, as they are then independent contractors, and new rules on insurance stipulate that they will only supply insurance cover for genuine employees of the event company.”

Medcraft states advice in the event guides, which says that ambulance and crew must consist of an ambulance paramedic crew, as a minimum, which is a paramedic registered with the Health and Care Professions Council plus an ambulance technician trained to IHCD standards or an A&E support/ambulance care assistant who work with paramedics on NHS ambulances.

“The CQC needs to start using its powers against event organisers who fail to realise, even after explanation, that events need an ambulance to transport some accident victims to hospital even if it is only ‘just down the road’. For many circumstances, private cars are not suitable transportation, and as professionals providing event medical cover we have a duty of care to ‘do things right’.”

Organisers that fail to engage suitable event medical cover for their events may find themselves in equally “unhealthy” situations, and so it’s vital to employ the care and knowledge of skilled event medical professionals.

Allan medcraft

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viewpointS

Britannia rules the H&S wave Rory Sloan, head of production, RPM, and Eventia board member, talks legacy, London 2012 and health and safety

i

couldn’t be prouder of the summer we have just had. I’m sure people, especially in our industry, are getting bored of hearing that. However, the reason I’m so proud may not be as obvious as you all think. Yes, there was the Jubilee with all its pomp and ceremony that us Brits do so well, and then there was the Olympic and Paralympic Games; but was there ever really any doubt these events would be absolutely fantastic?

But there was a very specific element that had me brimming with pride. During the Games not one person involved in the staging of them died. That is huge, especially considering it has never happened before at any previous Games. Very sadly there was a death during the construction phase of a crane operator, but for the setting up, live event and break element with the thousands of events professionals and volunteers,

18,000 for the opening ceremony alone, the worst recorded incident was the loss of two fingers. LOCOG had set a target of one death as an acceptable loss, but thankfully by having none that target was well and truly smashed. In an industry that’s constantly looking for new measurement tools and sturdy return on investment models, who wouldn’t be impressed with that achievement?

I’m a staunch supporter of the value and worth of events, but I’d always find it hard to justify the worth of an event when weighed against a human life. How was this amazing feat achieved? Was it luck or great planning?

What I reckon and what I hope is that all the work done to bring our industry up to speed with health and safety over the past two decades has paid off. Health and safety is no longer a bolt on, an afterthought, or a box-ticking exercise. It’s an integral part of

Rory Sloan

events and is, as it should be, interwoven throughout the event lifecycle.

Britain well and truly rules the events industry wave on a global level, not just because of our enviable creative thinking or appetite for live events but also because of the professionalism and exemplary safety record we bring with us; not that we can or ever should rest on our laurels.

Paying a premium Cost effective event insurance cover can be achieved, explains Terry Waller, managing director, Arc International, and NOEA council member

t

he inclination to delay effecting adequate event insurance until the last minute is a temptation that is all too often practiced.

Payment of an insurance premium, perhaps understandably, is often perceived as a wasted expense until something goes wrong, but delaying the decision could prove costly!

The ideal time to effect cover against cancellation/abandonment risks is as soon as the venue contract is signed, as this is when the organiser’s exposure to risk commences. Indeed, insuring early can save money. It is not possible to insure a building which is on fire is a good analogy.

For an event to be cancelled or interrupted

for reasons beyond the organiser’s control is depressing enough, but worse still if one is unable to obtain any financial compensation for any loss incurred.

Apart from all the weather related problems experienced this year, the global events industry has in recent times suffered from other major incidents such as SARS and volcanic eruptions. All of these risks and others have been the subject of substantial claims settled on behalf of clients who were sufficiently prudent to affect the right insurance in time. However, as often happens, there were also those companies that requested cover when it was too late.

There appears to be a greater awareness of the importance of public liability insurance

Are you paying the price for poor planning? Do you find event insurance too expensive? Does the UK have the best safety record in events? Join the debate at www.standoutmagazine.co.uk

46 www.standoutmagazine.co.uk

terry waller

compared to that of cancellation insurance.

Companies that can demonstrate that they have a good risk management regime can reduce their premiums, particularly when most injuries and, hence, claims at events are “avoidable”. A company that has many and frequent claims will incur higher premiums in the future, compared to those who enjoy a good record.

To summarise, there are two ways to minimise premium cost – insuring early combined with a sound risk management programme. And, if the premium cost is factored into the overall budget, insurance need not be a “bottom line” expense.

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• A selection of hot and cold good food at reasonable prices • Fast and friendly service, including a delivery option around site • Excellent hygiene, health and safety with trained staff • Catering for all your needs, from fast food to full silver service • Available during build up, show and breakdown periods • Dry covered seating area in our own new large marquee • We can supply flooring, tables and chairs and heating if required

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Eventbrite research reveals that sharing events via social media drives additional revenue back to organisers

B

ack in 2010, Eventbrite was the first to publish data on the impact of social media on revenue – two years on, and the evidence is compelling, as a new study bolsters those initial findings further. Event organisers can generate more revenue by sharing events on Facebook, LinkedIn and Twitter.

According to the research, tweets drive the most traffic to an event website, but Facebook “sharing” drives the most revenue per share. The study’s authors say that it’s important to think about the ways in which people influence each other with social media accelerating that influence.

Tamara Mendolsohn, vice president of marketing at Eventbrite, says that because events, festivals and shows are inherently social it’s not surprising that the research details the compound effects of sharing.

The statistics suggest that we Brits click the most. When it comes to sharing events created on Eventbrite, the data shows UK users clicking on their friends’ links the most.

Every time someone in the UK shares an Eventbrite event on Facebook, 22 of their friends and contacts click on the link.

In comparison, Ireland has the lowest share rate, but the highest dollars per share.

While users in Ireland are less likely to share, when they do, it has the highest impact among all of the countries in the Eventbrite report. When a user in Ireland shares an event on Facebook, on average it drives $10.37 in additional ticket sales. On Twitter the number is similarly high, driving $9.03 in additional ticket sales for every tweet.

But the findings also state that Italians are the most sharing – looking at the number of people who share an event, compared to the number of people who buy a ticket, the highest sharing activity on Eventbrite occurs in Italy (14 per cent), with share rates double those of Australia and Ireland (each at seven per cent), the two countries with the lowest share rates.

To generate the findings, Eventbrite identified two important metrics to track when measuring social commerce behaviour: Visits per share—the amount of additional traffic generated by each act of sharing, and dollars per share—the average value of the additional tickets sold through this share.

At a high level, Eventbrite data shows a considerable increase in the value of a social share, across all social networks – and the traffic each share drives. Mendolsohn says that it’s particularly interesting that the dollar value has increased despite the staggering user adoption on social networks and the amount of sharing consumers do.

The study says that web traffic generated from social shares has increased by 59 per cent in the last two years, a figure which will only increase as the number of adopters continues to rise.

Are you sharing your events via Facebook, LinkedIn and Twitter? Do you generate revenue by sharing events online? If you have an interesting social media strategy, use Twitter and Facebook to market your events or have an interesting case study, email caroline@cimltd.co.uk

SoCIal InSIghTS

It’s good to share

Tweeting moments @MobileProm Exciting news – we’re starting to plan the launch #campaign for a new car launch in spring 2013

@rebekahhanbury “Give me a minute, I’m good. Give me an hour, I’m great. Give me six months, I’m unbeatable.” – Col. John ‘Hannibal’ Smith #eventprofs

@rebekahhanbury If only clients would give us enough time to be “unbeatable”… #loveitwhenaplancomestogether #eventprofs

@IdeasTap Congrats to @leefest (founded by IdeasTap member Lee Denny) for winning Best Festival at the Independent Music Awards

@Tonyfaceless About to discover hotel’s continental breakfast. Could range from “isn’t Europe fantastic!” To “would you like cheese on your cornflakes?”

@MarilynMonroeDC One of the best things in life is seeing a smile on a person’s face and knowing that you put it there

@AndyLopata When you meet someone new it can pay dividends to leave business discussions to one side and find out about each other

www.standoutmagazine.co.uk

49

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In conjunction with:

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For more information or to place an order, call 0845 600 3113, email corporate@cadburygiftsdirect.co.uk or visit the website – www.cadburygiftsdirect.co.uk

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E

mployees and clients like to feel appreciated. A survey conducted by Cadbury Gifts Direct discovered that small acts of kindness and rewards for good performance were most thought of.

One thousand people were interviewed and asked which situations in everyday life would you appreciate a gift from your employer?

Seventy-five per cent would like to receive a gift for doing a good job and 46 per cent would like to be rewarded for exceeding specific targets.

The name Cadbury is synonymous with chocolate and Cadbury Gifts Direct offers a wide selection of Cadbury products online.

Whether you’re looking for an incentive to encourage staff productivity or just a simple way to say thank you, Cadbury Gifts Direct offers a complete service. This includes distributing gifts and products to either single or multiple addresses, discounts on bulk orders, tailor-made hampers to any price point and the inclusion of messages

or corporate literature within the gift or promotional mail shots.

For tailor-made gifts for staff or customers, Cadbury Gifts Direct has a wide range of sharing packs available to suit any budget or office size. Or how about a personalised bar of Dairy Milk or box of Milk Tray? All gifts are delivered in the attractive and highly distinctive purple packaging and can include your gift message. Why not send a Cadbury Mini-Mailer containing your message and a 200g bar of Cadbury Dairy Milk?

This month, Cadbury Gifts Direct is offering one Stand Out reader the opportunity to win an Ultimate Christmas Hamper, packed full of Cadbury Christmas chocolate – perfect to share amongst your team or to give to one of your clients as a thank you. It’s a gift with real impact and no doubt it would be much appreciated in the office after a busy day organising festive events. To win, simply fill in the coupon on the left hand side or enter online – visit www.standoutmagazine.co.uk

Terms and conditions: There is no cash alternative. There can only be one winner and the competition organiser’s decision is final. The prize entitles the winner to one Cadbury Ultimate Christmas Hamper only, worth £80.

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Are you planning your 2013 events?

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Neptunus wishes you a Merry Christmas and a very prosperous 2013!

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SHOWCASE

AmazingFireworks!

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Awkward Entertainments presents Professional Funfairs for festivals, corporate hire and many other events. Full UK coverage

Firing for England - International Champions

www.hireafunfair.com • www.wantafunfair.com Taiwan & ona o 2012 www.dodgemhire.com • www.carouselhire.com 8422 Hire Ad StandOut128x98mm 21/5/08 10:39 am Page 1 Email: funfairs@awkwardentertainments.com Tel: 01904 744448 8422 Hire Ad StandOut128x98mm 21/5/08 10:39 am Page 1

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Hire Services

Russell & Twining Blooms Ltd Exhibition Florists

Hire Services

We supply a range of Espresso and

We supply a range of Espresso and Cappuccino machines, with coffee Hire Services Cappuccino machines, with coffee beans or coffee pods, for use at events Official NECorGroup beans coffeeSupplier pods, for use at events and shows. and shows.

We supply a range of Espresso and Cappuccino machines,

“A plant for all reasons�

Specialists in all areas of floral design including containerised planting, both tropical and native, stunning gardens with trees, shrubs, paving, water features, fencing and bandstand.

Short term packages foruse UKatand with coffee beans or coffee pods, for events and Short term packages for UK and shows. overseas. overseas.

Short term packages for UK and overseas.

Gardens, Sugnall, Eccleshall, Stafford, ST21 6NF. TheThe Gardens, Sugnall, Eccleshall, Stafford, ST21 6NF. Tel: 01785 851348.

Tel: 01785 851348.

The Gardens, Sugnall, Eccleshall, Mobile: 736798.

Mobile: 07710 736798.

Stafford, ST2107710 6NF FreshFresh Fax:Fax: 01785 859388.

01785 859388.

Tel: 01785 851348

We also specialise in cut flower arrangements, from small posies to large pedestals.

Call us for ideas and quotations.

T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com www.rtbflorists.com

FURNITURE & PROP HIRE

t. 020 7326 7998 e. george@ivbdirect.com w. ivbdirect.com

Enquiry Number 090

Enquiry Number 091

Mobile: 07710 736798 Fax: 01785 859388

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Lookintointoourourwebsite website or call for information. www.cappuccino-rapido.com www.cappuccino-rapido.com Enquiry Number 092

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Complete marquee service.

Marquees, interiors, furniture, toilets and generator from one source.

Our professional service is now available nationwide.

01978 755 433

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Enquiry Number 094

Enquiry Number 095

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WEDDINGS • CORPORATE & PRIVATE PARTIES • • • •

Nationwide Coverage.

Call now for FREE advice and site survey.

Exe. Suite 1, Motorpoint Arena, Mary Ann Street, Cardiff, CF10 2EQ Tel: 029 2022 1711 Fax: 029 2023 4592 Email: office@safestylesecurity.co.uk www.safestylesecurity.co.uk

Enquiry Number 096

Marquees from 3m - 30m wide Flooring Power Bars & Toilets

• Lighting & Heating • Tables & Chairs • Dance Floors • Linings

0800 107 9191 01922 646 543 07976 558 440

info@signaturemarquees.com | www.signaturemarquees.com Signature House, 37 Princes Ave, Walsall West Midlands, WS1 2DG

Enquiry Number 097

Enquiry Number 098

Creating the Perfect Venue Event Vehicle Solutions London based national service Email: info@oliverbuggyhire.co.uk Tel: 01923 265211

HIGH CLASS FACILITIES FOR ALL OCCASIONS Hirers of all toilet solutions for indoor and outdoor events

01702 232200 info@vicaragemarquees.co.uk www.vicaragemarquees.co.uk Enquiry Number 099

Instant Quote 01494 526065 www.luxury-toilets.co.uk info@luxury-toilets.co.uk

Enquiry Number 100

TSS - Software Solutions for the Event Hire Industry

Event CAD

Enquiry Number 101

Let us take the worry and stress out of events

- 2D/3D Layout and Presentation

HOW CAN WE HELP YOU?

Flame Grill UK Ltd

Operating stylish and fully self-contained catering concessions stands since 1970, offering first class quality food for your cliental at any event, from Burgers to Hog Roast, Fish & chips to Curly Fries, Coffee bars to Donuts and Hot ‘N’ Kicking Fried chicken unit • 24 Hour Catering • Corporate Fun Days • Location Catering For more information about our services call us on

01342 716150 / 07867 511081 flamegrilluk@aol.com www.flamegrilluk.com

Enquiry Number 102

 Marquee, Catering area, Room, Exhibition stand  Wide choice of objects and colours  Use a photo as a backdrop  Works with Google Maps  Print 2D/3D layouts / Email your drawings  Impress your customers with their personal layout

all Hire - Event Hire Software  Instant hire job information  Stock tracking and availability checking  Loading lists  Delivery scheduling  Comprehensive documentation  CRM  Ideal for any size of hire company  Flexible rental and purchase options available T S Solutions Limited 0844 800 1232

info@tssweb.net www.tssweb.net

Enquiry Number 103

• Event and stand management • Storage, maintenance and set up • Planning and risk assessment • Hospitality and public relations • Exhibition trailer and equipment hire • Pop-Up tent hire • Banners and graphics • Tables and flags • Models and promotional staff • Social media support

01406 424848 07876 792282 07917 026903 info@auto-mediaevents.co.uk @A_M_Events

Enquiry Number 104

To Showcase your services call 01795 509113

CONNECTIONS CONNECTIONS AIR CONDITIONING ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

AV / IT EQUIPMENT HIRE Planet Hire Ltd. Unit 5, io Centre, 59 – 71 River Road, Barking, Essex, IG11 0DR T: 0845 230 1234 E: david@planethire.co.uk W: www.planethire.org.uk

AV & CONFERENCE RENTAL

Saville Audio Visual T: 0870 606 1100 E: hire@saville-av.com W: www.saville-av.com

CCTV

BARS NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk

Peppermint Bars 7 College Fields Business Centre, 19 Prince George’s Road, London, SW19 2PT T: 0845 226 7845 F: 0871 977 0335 E: info-so@peppermintbars. co.uk W: www.peppermintbars.co.uk

The Bar Bazaar The Old Turbine Factory, 138 – 140 Nathan Way, Thamesmead, London, SE28 0AU T: 0208 311 4477 E: drink@thebarbazaar.com W: www.thebarbazaar.com

AV & SOUND EQUIPMENT HIRE Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents.com W: www.siriusevents.com W: www.seamlessplasmawall. com

SRD Group Units 1-2 Crowhurst Hop Farm, Bullen Lane, East Peckham, Tonbridge, Kent, TN12 5LP T: 01732 373920 E: stuart@srdgroup.co.uk W: www.srdgroup.co.uk

BALLOONS, BUNTING & FLAGS

BANNERS, BACKDROPS & FLAGS Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www.invisiondisplayservices. co.uk

invision

BARRIERS & FENCING

Fenced-Inn-Ltd 2 Willow Cottages, Raspberry Hill Lane, Iwade, Sittingbourne, Kent, ME9 8SN T: 01795 472173 M: 07712613407 E: trishfencedinn@aol.com

Matters Musical Ltd The Loft Rear of 8 West Street, Dorking, Surrey, RH4 1BL T: 01306 741007 F: 01306 741008 E: info@mattersmusical.com W: www.mattersmusical.com

Feed Easy Ltd UK’s No.1 packed lunch provider T: 08444 722932 E: info@feedeasy.co.uk W: www.feedeasy.co.uk Twitter: @FeedEasy

CATERING EQUIPMENT HIRE Markey 28 Park Farm Industrial Estate, Ermine Street, Buntingford, Herts, SG9 9AZ T: 08702 410 812 F: 08702 410 813 E: nigel@markey.co.uk W: www.markey.co.uk

PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@welldressedtables. co.uk E: sales@spaceworks.co.uk W: www.welldressedtables. co.uk W: www.spaceworks.co.uk

TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

TSS

Rental Software Solutions all Hire & Event CAD Software

CREW SERVICES Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew.com W: www.affiniitycrew.com

Event-Staff Unit 27, Space Business Centre, Tewkesbury Road, Cheltenham GL51 9FL T: 0870 415 1001 F: 0870 415 1002 E: info@event-staff.co.uk W: www.event-staff.co.uk

CATERERS

B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk

COMPUTER SOFTWARE

Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: don@mobilecctv.co.uk W: www.mobilecctv.co.uk

BESPOKE EVENTS ENTERTAINMENT

AV, SOUND & LIGHTING

Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople.com W: www.pitmanspeople.com Showforce Unit 001, Stratford Workshops, Burford Road, Stratford, London, E15 2SP T: +44(0)20 8519 5252 F: +44(0)20 8519 9006 E: mark@showforce.com W: www.showforce.com

DRAPING

Cover it Up Ltd Unit 12, Lilford Business Centre, 61 Lilford Rd, London, SE5 9HY T: 0207 326 7900 F: 0207 738 5406 E: info@cover-it-up.com W: www.cover-it-up.com

EVENT BRANDING

Grapefruit Graphics Unit 12 Fulcrum 4, Solent Way, Whiteley, Hampshire, PO15 7FT T: +44(0)1489 570 055 F: +44(0)1489 570 066 Skype: andyyeomans E: andy@grapefruitgraphics. co.uk W: www.grapefruitgraphics. co.uk

Connections is sponsored by

Connections is sponsored by

EVENT DESIGN & PRODUCTION

EVENT MANAGEMENT

Chillspace The Old Chapel, 27–33 Malham Road, Forest Hill, London, SE23 1AH T: 0208 699 3989 E: step1@chillspace.co.uk W: www.chilspace.co.uk

Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com

Partridge Events Ltd 145 -157 St John Street, London, EC1V 4PY T: 0845 308 2427 E: jacqui@partridgeevents.co.uk W: www.partridgeevents.co.uk

Papillon Events Studio 13 Blue Anchor Alley, Richmond, Surrey, TW9 2PJ T: 0845 459 9761 E: info@papillonevents.co.uk W: www.papillonevents.co.uk

EVENT ENTERTAINMENT Motorcycle Trials Display Team New Hey Farm, Whitewell, Nr Clitheroe, Lancs, BB7 3AU T: 07854553151 E: sales@inchperfecttrials.co.uk W: www.inchperfecttrials.co.uk PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk Sunshine Events UK Event House, 52 – 54 Tulketh Road, Preston, PR2 1AQ T: 01772 736200 E: info@sunshineevents.co.uk W: www.sunshineevents.co.uk The Wall Of Death 72 Brighton Road, West Sussex, BN43 6RH T: 07523 662882 E: messhamwallofdeath@ hotmail.com W: www.messhamswallofdeath. com

EVENT EQUIPMENT HIRE Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com EventServ UK Monckton Road Industrial Estate, Wakefield, WF2 7AL T: 0845 121 1687 E: info@eventserv.com W: www.eventserv.com PW Hire T: 0844 854 8686 F: 01538 384 016 E: info@pwhire.co.uk W: www.pwhire.co.uk Speedy The Parks, Newton-le-Willows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices.com

Red Door Events Ltd Devonie House, 5 York Avenue, Windsor, Berkshire, SL4 3PE T: 0870 435 0218 F: 0870 435 0219 E: info@reddoorevents.co.uk W: www.reddoorevents.co.uk

EVENT MEDICAL & TRAINING PARAMEDICO (CORRESPONDENCE) 16 Croydon Road, West Wickham, Kent, BR4 9HT Office T: 0208 656 5956 Office M: 0751 528 7962 AM Mobile: +44 (0) 7977486279 UK Skype: 0203 239 8586 E: amedcraft@paramedico.info E: allan@medcraft.org W: www.paramedicoevents. co.uk

EVENT NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations.co.uk W: www.neoncreations.co.uk

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. co.uk W: www.morrisleslie.com

EVENT PRODUCTION/SERVICES AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com

TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions.co.uk W: www.tseproductions.co.uk

EVENT REGISTRATION Live Buzz 54 Earlsdon Av. North, Coventry, CV5 6FZ T: 0844 412 0400 E: info@livebuzz.co.uk W: www.livebuzz.co.uk RegBox Unit 1, Churchill Mews, 137 Dennett Road, Croydon, Surrey, CR0 3JH General enquiries: 0845 612 3640 Sales: 0845 612 3650 E: info@regbox.co.uk W: www.regbox.co.uk

EVENT SECURITY Crewsaders T: 0845 094 4884 W: www.crewsaders.com

EVENT SERVICE / DÉCOR / INFLATABLES Airtechs Ltd Unit 18/19 Halesworth Business Centre, Halesworth, Suffolk, IP19 8QJ T: 01986 835 724 M: 0750 777 2345 F: 01986 87 44 66 W: www.airtechs.co.uk

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com W: www.rtbflorists.com

EXHIBITION & PROMOTIONAL TRAILERS Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

EXHIBITION SERVICES

Technical Event Production & AV / Event Hire Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

Four Graphics Unit 4, The Willows, 80 Willow Walk, London, SE1 5SY T: 020 7231 7070 F: 020 7231 0072 E: info@fourgraphics.co.uk W: www.fourgraphics.co.uk

CONNECTIONS Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

EXHIBITION STANDS/DISPLAY Aluvision N.V. Clemence Dosschestraat 44, 9800 Deinze, Belgium T: +32 9 381 54 70 F: +32 9 381 54 71 E: info@aluvision.com W: www.aluvision.com

Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions. com W: www.mobilepromotions.com Out There Concepts Ltd Woodhouse, Woodhouse Gardens, Thatcham, Berkshire, RG19 8FB T: 01635 800020 F: 01635 800022 E: info@outthereconcepts.com W: www.outthereconcepts.com Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon -Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace.uk.com W: www.showplace.uk.com Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@ strathmoreexhibitiontrailerhire. com W: www. strathmoreexhibitiontrailerhire. com

Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk

FABRICS & PVC’S / SEWING SERVICES B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@bbrown. co.uk W: www.bbrown.co.uk

EXHIBITION TRAILERS SALE & HIRE

Mobex Limited London 020 71276574 Glasgow 01355 263431 Halifax 01422 270120 Head office 01453 511210 E: info@mobex.co.uk W: www.mobex.co.uk

Event Production Solutions Ltd Sam: 07703 184 701 Jeremy: 07801 465 596 E: sales@ eventproductionsolutions.co.uk W: www. eventproductionsolutions.co.uk

Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions. com W: www.mobilepromotions.com

Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions.co.uk

Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: mail@evetrakway.co.uk W: www.evetrakway.co.uk

EXPERIENTIAL MARKETING

D4 Projekt Ltd North Road, Stover Trading Estate, Yate, Bristol, BS37 7PR T: 01454 321212 E: sales@d4projekt.com W: www.d4projekt.com Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@skylinewhitespace.com W: www.skylinewhitespace.com

FLOORING & FLOOR COVERINGS

invision

Grassform Little Woodbarns Farm Yard, Green Street, Fryerning, Ingatestone, Essex, CM4 0NT T: 01277 353686 E: sales@grassform.co.uk W: www.grassform.co.uk

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www.invisiondisplayservices. co.uk

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com

FIRE COVER 1st Defense Fire & Rescue Services Ltd South Wing of Building, 140 Dunsfold Park, Stovolds Hill , Cranleigh, GU6 8TB T: 01483 200911 F: 01483 200994 E: admin@1stdefensefire.co.uk W: www.1stdefensefire.co.uk

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks.com W: www. edinburghfireworksstore.com

FLOATING PONTOON HIRE Pontoonworks Ltd The Old Glove Factory, Bristol Road, Sherborne, Dorset, DT9 4HP T: 01935 814950 E: office@pontoonworks.co.uk W: www.pontoonworks.co.uk

GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk

FLOORPLANS Showplans 50a Aldershot Rd, Church Crookham, Hampshire, GU52 8LF T: 01252 414200 E: info@showplans.com W: www.showplans.com Twitter: @Showplans

FREIGHT & LOGISTICS Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight.com W: www.productionfreight.com

FURNITURE / HIRE A Furniture On The Move 60 Grace Road, Downend, Bristol, BS16 5DU T: 0845 459 9875 E: Ian@furnitureonthemove.co.uk W: www.furnitureonthemove.co.uk A Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@welldressedtables. co.uk E: sales@spaceworks.co.uk W: www.welldressedtables. co.uk W: www.spaceworks.co.uk

Connections is sponsored by

Connections is sponsored by City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com

HEATING & COOLING SYSTEMS ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture.co.uk W: www.conceptfurniture.co.uk D-Zine Furnishing Solutions Ltd D-Zine House, Severn Road, Stourport-on-Severn, Worcestershire, DY13 9EX T: 01299 824100 F: 01299 824500 E: info@d-zinefurniture.co.uk W: www.d-zinefurniture.co.uk Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@europainternational. com W: www.europainternational. com/so GBJ Design T: 07734 111 384 E: hire@gbjdesign.co.uk W: www.gbjdesign.co.uk Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk

IceMagic

furniture hire

Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: sales@ice-magic.biz W: www.ice-magic.biz IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness.com

FURNITURE SALES Fiesta Furniture T: 01733 570700 F: 01733 570685 E: sales@fiestafurniture.co.uk W: www.fiestafurniture.co.uk

IPAD DISPLAY SYSTEMS

MCS Central Europe Sp. z o.o. ul. Magazynowa 5a 62-023 Gadki, Poland W: www.masterheaters.co.uk

Eurostand Display Ltd The Barn, Coptfold Hall, Writtle Road, Margeretting, Essex, CM4 0EL T: 01277 350925 F: 01277 356732 E: enquiries@eurostanddisplay. com W: www.eurostanddisplay.com

LANTERNS www.Skylanternsonline. co.uk Unit 6 Nailsworth Estate, Nailsworth, Glos, GL6 0BS T: 01453 833872 E: info@skylanternsonline.co.uk

HEATERS & DEHUMIDIFIERS Kroll (UK) Ltd Unit 49, Azura Close, Woolsbridge Industrial Estate, Three Legged Cross, Wimborne, Dorset, BH21 6SZ T: 01202 822221 F: 01202 822222 E: sales@krolluk.com W: www.krolluk.com

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@theprojectionstudio.com W: www.theprojectionstudio. com

ICE RINKS ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

LED SCREENS Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk YSLV Unit 59B/C Dock Road, Silvertown, London, E16 2AA T: 020 8317 7775 E: info@yslv.co.uk W: www.yslv.co.uk

INFLATABLE MEDIA SCREENS Urban Entertainment Unit 516, The Workstation, 15 Paternoster Row, Sheffield, South Yorks, S1 2BX T: 0114 2211 0295 M: 07916 161 053 W: www.urbanentertainment. org.uk

INFLATABLE STRUCTURES Evolution Dome T: 0844 335 1933 E: info@evolutiondome.co.uk W: www.evolutiondome.co.uk

INSURANCE BROKERS Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured.com Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor.com

LIGHTING

Powerful Battery LED Uplighting

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: info@corelighting.co.uk W: www.corelighting.co.uk Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting.com W: www.finelinelighting.com Just Lite Productions Just Lite Office: +353 1 8068333, info@justlite.com Paul Smith: +353 87 2525183, pauls@justlite.com Alan Smith: +353 87 2361162, alans@justlite.com W: www.justlite.com Shok T: 0871 282 0500 W: www.shoklondon.com

CONNECTIONS LINEN HIRE

HPES Technical Solutions Ltd 46 Moorcroft, Rochford, Essex, SS4 3LB T: 01702 540013 E: enquiries@hpestechnical.com W: www.hpestechnical.com

PORTABLE TOILET HIRE City Linen Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk

MARQUEES Fews Marquees Ltd Ditchford Bank Road, Hanbury, Bromsgrove, Worcestershire, B60 4HS T: 01527 821789 F: 01527 821118 W: www.fewsmarquees.co.uk W: www.fewsmarqueespremium.co.uk

A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp.co.uk W: www.a1groupcomp.co.uk Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com

Site-Equip Ltd The Avenue, Lasham, Hampshire, GU34 5SU T: 01256 384 134 E: hire@loosrus.co.uk W: www.loosrus.co.uk

Mastertent UK Ridgeview House, 99 Derby Road, Stanley Village, Derbyshire, DE7 6EX T: 0044 (0) 845 437 4462 E: info@in-your-corner.co.uk W: www.mastertent.co.uk

Smallford Supplies Ltd Unit 5 Smallford Works, Smallford Lane, St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo.co.uk W: www.superloo.co.uk

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: information@redcross.org.uk W: www.redcross.org.uk/ eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical.com W: www.locationmedical.com St John Ambulance 27 St John’s Lane, London, EC1M 4BU T: 0207 324 4219 F: 0207 324 4001 E: event-cover@sja.org.uk W: www.sja.org.uk The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@eventmedicinecompany. co.uk W: www. eventmedicinecompany.co.uk

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline.co.uk W: www.thepowerline.co.uk

Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk

Godney Marquee Hire Estate Yard House, 14 Kilmersdon, Kilmersdon Village, BA3 5TD T: 07713 404233 E: enquiries@godneymarquees. co.uk W: www.godneymarquees.co.uk

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 F: 01268 792641 E: info@phasehire.com W: www.phasehire.com

Star Power Generators Ltd 78 York Street, London, W1H 1DP T: 0845 8679373 E: sales@starpowergenerators. co.uk W: www.starpowergenerators. co.uk Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

POWER DISTRIBUTION Rubber Box Co Ltd Unit 7 Farrington Court, Rossendale Road Industrial Estate, Burnley, Lancs, BB11 5SS T: 01282 477530 F: 01282 477531 E: info@rubberbox.co.uk W: www.rubberbox.co.uk

PROMOTIONAL BAGS Crazybags Unit 1, Eridge Park, Tunbridge Wells, Kent, TN3 9JT T: 01892 752154 F: 01892 752191 E: andy@crazybags.co.uk W: www.crazybags.co.uk

POWER & GENERATORS ArcGen Hilta Deepmore Close, Station Road, Four Ashes, Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@arcgenhilta.com W: www.arcgenhilta.com

PROMOTIONAL PRODUCTS / BUSINESS GIFTS 5FNQMJOF -UE JT POF PG &VSPQF T QSFNJFS FWFOU FOFSHZ TVQQMZ BOE EJTUSJCVUJPO TQFDJBMJTU XJUI EFDBEFT PG FYQFSJFODF NBOBHJOH FWFOUT GSPN DPSQPSBUF UP JOUFSOBUJPOBM NFEJB FWFOUT BOE GFTUJWBMT

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Euro Generators Ltd Unit 11 Longridge Trading Estate, Knutsford, Cheshire, WA16 8PR T: 01565 654004 F: 01565 652202 E: hire@eurogenerators.co.uk Templine qtr.indd W: www.eurogenerators.co.uk Event Electrix Depots in Kent, Cardiff & Bristol T: 0844 800 2833 E: sales@eventelectrix.co.uk W: www.eventelectrix.co.uk Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@fourthgenerationltd. com W: www.fourthgenerationltd. com

3

The Business Gift Company Ltdp 4JUF 4BGFUZ The Mews, 42B St Marys Row, -JHIUJOH

Moseley, Birmingham, p 5FDIOJDJBOT B13 8JG T: 0121 449 5445 p %SZ )JSF E: sales@tbgc.co.uk W: www.tbgc.co.uk XXX UFNQMJOFMUE DP VL &NBJM JOGP!UFNQMJOFMUE DP VL

5FMFQIPOF The Edge (Systems) Limited Windsor Place, Penarth, 29/7/08 11:01:26 AM Cardiff, CF64 1JL T: 029 2070 8702 E: sales@theedgesystems.co.uk W: www.theedgesystems.co.uk

PROMOTIONAL STAFFING Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: bettina@moorepeople.co.uk W: www.moorepeople.co.uk

Connections is sponsored by

Connections is sponsored by Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople.com W: www.pitmanspeople.com

Specialized Group of Companies 4 Rosebank Road, Livingston, EH54 7EJ T: 01506 442255 F: 01506 442288 E: sales@specializedsecurity. co.uk W: www.specializedsecurity. co.uk

Tag Promotional Staff 7a Perry How, Worcester Park, Surrey, KT4 7PQ T: 020 83300 6154 F: 0208 5499400 E: enquiries@tagprom.com W: www.tagprom.com

Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld.com W: www.jigsawevents.biz Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk.com W: www.movetechuk.com/rental

VIP Security (Essex) Ltd 13L Basildon Business Centre, Bentalls, Basildon, Essex, SS14 3FT T: 01268 526212 M: 07961 803798 E: info@vipsecurityservices. co.uk W: www.vipsecurityservices. co.uk

RADIO COMMUNICATIONS Radio Links Great North Road, Eaton Socon, St Neots, Cambridgeshire, PE19 8EG T: 01480 226120 E: info@radio-links.co.uk W: www.radio-links.co.uk

Pro Productions Limited Low Road Rous Lench, Evesham, Worcestershire, WR11 4UJ T: 01386 871901 F: 01386 871901 E: enquiries@proproductions. co.uk W: www.proproductions.co.uk

Vespasian Security Ltd Harbour Court, Compass Road, North Harbour, Portsmouth, PO6 4ST T/F: 02392 295 503 E: info@vespasiansecurity.co.uk W: www.vespasiansecurity.co.uk

Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices.co.uk W: www.riggingservices.co.uk

SIGNAGE & GRAPHICS

SECURITY

Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@btconnect.com W: www.artisangraphics.co.uk

Absolute Event Solutions Ltd 114 London Road, Headington, Oxford, OX3 9AX T: 0800 955 8555 M: 07446 746 936 E: info@aesltduk.com W: www.aesltduk.com AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk Gainsborough Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG T: +44 (0)844 858 4444 W: www.gainsuk.net G4S Events Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T:0800 085 9899 E: sales@uk.g4s.com W: www.g4s.com/uk-events Richards Events Services Security Division, 86 Lower Ashley Road, New Milton, Hants, BH25 5QG T: 01425 620500 F: 01425 619492 E: kevin@ richardseventsservices.com W: www.richardseventsservices. com Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk

Steel Deck Unit 58, T Marchant Estate, 4272 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk

SOUND, LIGHTING & STAGING RKDO Unit 8H-8I, Hillborough Business Park, Sweechbridge Road, Herne Bay, Kent, CT6 6TE T: 01227 63 80 85 E: info@rkdo.co.uk W: www.rkdo.co.uk

The Revolving Stage Company Ltd Unit F4 - F5, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7ND T: 024 7668 7055 F: 024 7668 9355 E: enquiries@ therevolvingstagecompany.co.uk W: www. therevolvingstagecompany.co.uk

STAFFING Take On - Temporary Staff 7-9 Ferdinand Street, 1st floor, London, NW1 8ES T: 0203 174 8047 F: 0207 284 4411 E: info@takeonservices.com W: www.takeonservices.com

STAGING & RIGGING Acorn Event Solutions Mill Barn, East Knapton, Malton, YO17 8JA T: 0800 078 7916 F: 01944 728011 E: info@acorn-events.com W: www.acorn-events.com Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting.com W: www.finelinelighting.com Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www.impactproductions. co.uk

sound

staging

lighting

events

Widget Productions Spring Tides, 37 Spring Hill, Ventnor, Isle of Wight, PO38 1PF T: 01983 852332 E: info@widgetproductions. co.uk W: www.widgetproductions. co.uk

STAND DESIGN & BUILD

complete production supplies info@widgetproductions.co.uk

01983 852332 | 07771 534 998 | 07974 045 859

Black Iris Exhibitions The Workshop, Adrefelyn Cottage, Vicarage Lane, Penley, Wrexham, LL13 0NF T: 01978 780421 E: info@blackiris-exhibitions. co.uk W: www.blackiris-exhibitions. co.uk Twice Limited T: 07793 077371 E: tonywickham@btinternet.com W: www.twiceexhibitions.co.uk

CoNNECTIoNS Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon -Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace.uk.com W: www.showplace.uk.com

TEAM BUILDING London Duck Tours Ltd 55 York Road, London, SE1 7NJ T: 0207 401 0906 E: privatehire@londonducktours. co.uk W: www.londonducktours.co.uk

TECHNICAL EVENT PRoDUCTIoN

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

Technical Event Production & AV / Event Hire Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

TEMPoRARY RoADWAYS Davis Track Hire Ltd Portable road-way and pedestrian walk-way T: 01698 352751 M:07867 505057 E: info@davistrackhire.com W: www.davistrackhire.com

TEMPoRARY STRUCTURES

Kent Event Centre Kent Showground, Detling, Maidstone, Kent, ME14 3JF T: 01622 633064 E: alison@kenteventcentre.co.uk W: www.kenteventcentre.co.uk

Leeds United Elland Road, Leeds, LS11 0ES T: 0113 367 6132 E: info@leedsunited.com W: www.leedsunited.com

Skiddle.com T: 0843 289 3333 E: support@skiddle.com W: www.skiddle.com

Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

TRAFFIC MANAGEMENT Exhibition Traffic Management

Perton House, Roslin Road, London, W3 8DH

T: 0208 979 0568 F: 0208 267 6630

E: ops@exhibition-traffic.co.uk :[[ZXi^kZ igV[[^X bVcV\ZbZci XVc WZ

W: www.exhibition-traffic.co.uk

WASTE MANAGEMENT

Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon, OX10 6PJ T: 08700 604366 E: specialevents@grundon.com W: www.grundon.com

hbddi] gjcc^c\ ZkZci VcY XdbeaZiZ X]Vdh# A & J Big Top Hire TRANSPoRT / oN-SITE LoGISTICS 1 Roberts Lane, Polebrook, Nr.

M J Church Event Waste Oundle, Peterborough, 9dc i _jhi aZi ^i ]VeeZc### 24/7 Exhibition Services Recycling PE8 5LS Unit 3 The Courtyard,

Star Farm, Marshfield, Nr T: 01832 272065 ###bV`Z ^i ldg`

Nunhold Business Centre, Chippenham, Wiltshire, F: 01832 272065

Dark Lane, Hatton, Warwick,

E: sales@ajbigtophire.com L^i] dkZg '& nZVgh ZmeZg^ZcXZ ^c i]Z ZkZci VcY â—? Unique sponsorship opportunities SN14 8LH CV35 8XB

T: 01225 891591 W: www.ajbigtophire.com Zm]^W^i^dc ^cYjhign! lZ XVc d[[Zg VlVgY l^cc^c\ â—? Guaranteed contact with guests E: events@mjchurch.com T: 01926 840140 hZgk^XZ ^c igV[[^X bVcV\ZbZci VcY XdchjaiVcXn#

F: 01926 840340

W: www.event-wasteâ—? Luxury Service Berry Marquees Ltd

E: info@24-7exhibitions.com management.com Unit 4, Three Stars Trading

W: www.24-7exhibitions.com Estate, Thorpe, Egham, Surrey, 6lVgYh cdb^cVi^dch VXgdhh ' YZXVYZh

Smiths (Gloucester) Ltd TW20 8RJ

Chris Eames International

Ema Ashworth T: 01784 471410

Box Lane, Barking, Essex

T: 0845 450 5227 F: 01784 439656 :m8ZA :m]^W^i^dc 8ZcigZ! AdcYdc :&+ &MA EZgidc =djhZ! Gdha^c GdVY! AdcYdc L( -9= IG11 0SQ

E: ema.ashworth@smiths%'%, %+. *%*% Contact Sam Phillips %'%- .,. %*+ deh5Zm]^W^i^dc"igV[[^X#Xd#j` T: +44 (0)20 8595 7771 ^c[d5VWdjiidlcXVgg^V\Zh#Xd#j` gloucester.co.uk E: sales@berrymarquees.com F: +44 (0)20 8595 5967 W: www.smiths-gloucester.

W: www.berrymarquees.com

E: trucks@cei.co.uk co.uk

W: www.cei.co.uk De Boer Structures (UK) Ltd Castle Park, Boundary WATER & PLUMBING SERVICES

Mobile Promotions Road, Buckingham Road

New Brook, Titchmarsh, Industrial Estate, Brackley, Thrapston, Northamptonshire, Show Site Services Northamptonshire, NN14 3DG

Weybridge Business Centre NN13 7ES

T: 01832 733460

Unit 18, 66 York Road, T: 01280 846500

F: 01832 732737 Weybridge, Surrey, KT13 9DY E: sales.uk@deboer.com E: sales@mobilepromotions.com

T: 01932 228416 W: www.deboer.co.uk

W: www.mobilepromotions.com E: info@showsiteservices.co.uk

W: www.showsiteservices.co.uk Eschenbach Structures (UK) Ltd UTILITY VEHICLE & GoLF BUGGY HIRE

Water Direct 81 North East Road

B26 Earls Colne Business Park, Southampton, Morris Leslie (SE) Ltd Earls Colne, Colchester, SO19 8AF

Greenbays Park, Carthouse

Essex, CO6 2NS T: 02380 437 329 Lane, Horsell, Surrey, GU21 4YP

T: 01787 223345 F: 02380 437 329

T: 01276 856642 M: 07717 812676 E: info@

F: 01276 859014

F: 01787 223354 eschenbachstructuresuk.co.uk

E: karen.gaden@morrisleslie.

E: laurahenderson@waterW: www. co.uk direct.co.uk eschenbachstructuresuk.co.uk W: www.morrisleslie.com

W: www.water-direct.co.uk LH Woodhouse & Co. Ltd Watermills Wolds Farm, The Fosse, VENUES

PO BOX 1176, Woking Cotgrave, Nottinghamshire,

Cheltenham Racecourse

Surrey, GU22 2BU NG12 3HG Prestbury Park, Cheltenham,

T: 0845 6031403 T: (0115) 989 9899

Gloucestershire, GL50 4SH

E: sales@watermills.net E: sales@lhwoodhouse.co.uk

T: 01242 539538 W: www.watermills.net W: www.lhwoodhouse.co.uk E: cheltenhamevents@ thejockeyclub.co.uk

W: www.cheltenham.co.uk

Give your event the

Norfolk Showground Dereham Road, Norwich, Norfolk, NR5 0TT T: 01603 731 969 E: louise@norfolkshowground. co.uk W: www.norfolkshowground. co.uk

TICKETING

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Next issue…

Powering ahead The Green Festival Alliance’s Powerful Thinking campaign aims to show organisers and festival directors how they can reduce energy costs and carbon emissions through efficiency. Stand Out talks to those in the know and offers practical tips for temporary power

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Enquiry Number 105

Event Cooling Hire • Marquee Cooling • TV & Film Studio A/C • Venue Air Conditioning • Ice Rink Packages

eating Rental Event Heating Rental

amazing sPaces A host of new event spaces and venues are available to organisers, but also what are established venues doing to keep their offer fresh in the minds of buyers? Stand Out showcases new venues and looks at some venue case studies

• Space Heating - IDF • Boiler & Ahu Packages • “Heat Pump” Chillers • Location & Set Heating

Event Power Solutions

hu’s umidification

• Generator Power • IDF - Oil Fired Heaters • Boilers - Heating • Cable & Distribution • Portable Electric Heaters BoilersPlanning - Hot Water • Major• Event • Heat Load Testing • Fuel Management • “Heat Pump” Chillers

Short, Medium & Long Term - Rental Packages

how to wow

info@carrierrentalsystems.co.uk rierrentalsystems.co.uk

0800 026 4717 0 026 4717 www.carrierrentalsystems.co.uk

rierrentalsystems.co.uk

Enquiry Number 106

66

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Rental Systems

Wondering what products are on the market and what finishing touches you can “wow” your guests with?

Stand Out unveils some hot and Subscribe here... exciting ideas

Enquiry Number 107

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19/11/2012 12:20

Let’s make 2013 a more eventful year If you’ve had an annus horribilis and made a resolution to ensure the next twelve months are less stressful, more rewarding and a whole lot more enjoyable – you’re just a free phone call away from summoning up a change for the best.

Call us today and arrange an informal review of your needs and expectations for 2013 and we’ll help make it a year to remember, for all the right reasons.

0800 389 6884

www.acciogroup.com Enquiry Number 108

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