Stand Out Magazine

TRENDY

ZOMBIE

Event predictions 2012

Alice Cooper at Ally Pally

BEHAVIOUR

NATION

IN THE

EVENT OF‌ Health and safety

Inside: Tribeca Film Festival, corporate hospitality, Harvest, review of the year

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08

Editor Caroline Clift – caroline@cimltd.co.uk

Features 08 Picture the scene – Events make an incredible impression. Stand Out looks back over the last 12 months and reviews 2011

Publisher Neil Fagg – neil@cimltd.co.uk Tel: 01795 509101 Publication Manager Jo Sapsford – jo@cimltd.co.uk Tel: 01795 509113 Account Manager Sarah Bourne – sarah@cimltd.co.uk Tel: 01795 509113 Fax: 01795 591065 Studio Manager Paula Smith – paula@cimltd.co.uk

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Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel: 01795 509108

23 Zombie nation – Alice Cooper’s Halloween Night of Fear emerged from the bowels of Ally Pally, displaying guts, gore and a splattering of shock rock

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37 Tribeca quest – As far as film festivals go it’s the cinematic A-listers that take centre stage. However, the Doha Tribeca Film Festival had its own star

Chief Executive John Denning – jdenning@cimltd.co.uk

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2011. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

17 Trendy behaviour – What trends will have the biggest impact on event business over the next 12 months?

27 In the event of… – A death on an event site is a situation no one ever wishes to face. Yet, it’s a circumstance that organisers must be prepared for

Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel: 01795 509103

Customer Services Line Tel: 01795 509101

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Contents

41 Get the message – How do you communicate with your visitors?

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Cert no. TT-COC-2200

Industry partners:

Regulars 04 06 20 32 34 59 66

News Tenders Eventia’s view Viewpoint NOEA’s view Connections Next issue

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04

Editor’s letter

PM applauds Britain for Events campaign

I

tried to talk the other day without using my hands, but it got to the point where I even sat on my digits. Even on the phone I find myself waving my hands in the air.

It’s pointless really, as the person I am talking to can’t see my actions, and so communication is purely reliant on words used and tone.

Naturally, in a face-to-face situation, body language heightens meaning. So how do you escalate your message and communicate with your audience if they can’t hear your voice or see your expressions? Never before have words been so vital.

This month, if you turn to page 41, you can hear from organisers who despite years of event experience continue to combine new and tried and trusted methods of communication in order to amplify their message.

According to some events professionals, when it comes to Wi-Fi capability, industry is missing a trick, as consumers suffer from lack of connectivity. As a tech savvy nation, we have come to expect a connection with an audience – and it doesn’t matter if that audience is a friend, family or business acquaintance – we all want and expect them to listen. Regardless of our audience, we want access to information in an instant, particularly with the advent of mobile phone applications.

But whose responsibility is it to provide the capabilities? This very issue is currently being debated by both the Association of British Professional Conference Organisers (ABPCO) and the Event Services and Supplier Association (ESSA). Early next year, you will be able to hear more from the associations, as we look at Wi-Fi provision and reliability. And, you’ll read the article in a new look Stand Out. Yes, the magazine is having a little makeover – just a few tweaks here and there, which we hope you’ll like, so keep your eyes peeled. Of course, we’d love to hear what you have to say about anything we do, so choose your words carefully, get in touch – caroline@cimltd.co.uk – and tell the team what you think.

Well, as it’s the December issue and the last magazine of the calendar year, I am left with one thing to say – Merry Christmas from all at Stand Out – we wish you a happy and healthy one.

Happy reading,

David Cameron has applauded the efforts of the All Party Parliamentary Group for Events and the Britain for Events campaign, which was launched at The Deck last month.

In a letter to Nick de Bois MP, chair of the All Party Parliamentary Group for Events, Cameron said: “Ensuring that Britain is an attractive place to visit is vital to our tourism industry, and the economy as a whole. The great campaign which you mentioned will promote the UK as one of the very best places to study, work, invest and do business. It aims to deliver a lasting economic legacy for the whole country from the unprecedented level of interest generated by the London 2012 Olympic and Paralympic Games. I applaud you and the Parliamentary Group for Events for all your efforts.”

De Bois and Kevin Murphy, CEO, ExCeL outlined their collective support of the Britain for Events campaign and the opportunity industry has.

“Every organisation that chooses to bring its event to the UK delivers an average economic impact of £15 million for its local economy, meaning just 10 more events would generate £150 million,” said Murphy. “That would pay for 7,000 nurses, 6,000 more teachers or 5,000 more police officers.”

Yet, the news comes at the same time as a report from the European Tour Operators Association (ETOA), which states that a major slump in leisure tourism bookings is underway. The findings suggest that a significant downturn in tourism throughout 2012 is expected with London set to suffer severely in July and August.

Indie festivals contribute £222m to UK economy Independent festivals contribute £222 million to the UK economy and £17 million to local businesses. According to a new survey by the Association of Independent Festivals (AIF), its 31 member festivals attracted 480,000 people who spent an average of £461 each.

Compared with the overall audience spend of £408 in 2008 or £438.24 last year, the festival market looks to grow whilst other sectors contract.

Claire O’Neill, AIF general manager, said: “In the face of what has been a challenging few years for many, we are very happy to see these positive trends.

Year on year from our audience surveys the impact to the UK economy and cultural significance of these events is confirmed. By no means is delivering a successful festival an easy task, and the amazing accomplishments of our members and their teams is outstanding.”

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05

In the news

CIM offers marketing to kids guidance The Chartered Institute of Marketing (CIM) has issued its latest paper that looks at responsible marketing to children.

Leave Those Kids Alone – Responsible marketing to children examines moral and legal guidance and looks at how organisations can employ best practice.

The paper discusses the need for marketers to strike a balance and looks at social marketing tactics and inappropriate messaging.

Event profs fail to maximise event ROI Organisers are lacking efficiency when it comes to capturing delegate data – a new survey has found that 77 per cent of those questioned still collect business cards for lead generation.

The report by IET Venues suggests that event professionals wish to see an improvement in the way delegate info is recorded and while 82 per cent do use badge scanners only 14 per cent feed this data into a CRM system.

The Optimising Opportunities Survey reveals that 61 per cent of event marketers feel current methods of

capturing data at events and ways in which this data is used, need to improve in order to fully realise the value of exhibiting at tradeshows.

Activity following events is more positive, with marketers using a variety of channels to follow up on leads with 20 per cent moving to social media as an effective post-show tool. However, 48 per cent are still opting to use a database or spreadsheet to track progress as opposed to a CRM system, while five per cent revealed that they fail to track progress at all.

Harvest organiser seeks CVA with creditors

Lyn Sheridan

n Reed Travel Exhibitions has purchased Business Travel Market. Paul Robin, event director, will continue to run the event. n Cinnamon Kitchen has been granted a wedding licence and is now able to host civil ceremonies. n Ocean Media is launching a trade exhibition in the housing sector – Homes 2012. n Eventbrite has launched a UK office. n IOEX event director, Steve Richards is leaving his post for a new position at the NEC as venue sales director. n The Events Venue, Bluewater, has been renamed and rebranded as Glow.

More than 250,000 people in Northern Ireland are expected to enjoy Northern Ireland’s London 2012 Festival programme. Performers from the Land of Giants project welcomed the official launch of the London 2012 Festival in

Northern Ireland with a nod to Martin Creed’s already-troubled project, All the Bells, which is inviting the public to celebrate the start of the Olympic Games by ringing a bell for three minutes at 8am on July 27, 2012.

Belfast City Council/Brian Thompson/Presseye.com

Belfast played host to the MTV European Music Awards on November 6 – multiple venues across the city were used to accommodate the huge production, which saw Lady Gaga pick up a host of gongs.

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Whilst the actual awards took place at Odyssey Arena, the Red Hot Chili Peppers played Ulster Hall and an outdoor stage provided a platform for Jason Derulo to entertain fans outside Belfast City Hall.

Harvest at Jimmys will continue next year, despite the fact that Big Wheel Promotions – the company behind the event – is expected to reach a Company Voluntary Agreement (CVA) with creditors in the next three weeks.

Stand Out has learned that a proposal and papers have been issued to creditors, which have been left out of pocket after supplying services to both Harvest at Jimmys and Alex James presents Harvest.

Gerald Krasner, a partner at Begbies Traynor, acting on behalf of Big Wheel, told Stand Out that a meeting in two and a half weeks time will determine what happens next. In the meantime, papers have been issued and Big Wheel is hoping to come to some arrangements with those it owes money to.

A spokesperson at Relentless, which shares offices with the Harvest team, confirmed that Harvest is in the process of being sold to new management and that the event will go ahead next year.

According to reports in the East Anglian Daily Times, Harvest is looking for a new organiser to run the two-day event.

n A consortium made up of GL events and Owen Brown has won an £18.3 million contract to supply temporary structures and grandstand seating to London 2012. n mcm has appointed Simon Maier as director of client strategy. n Jack Morton has opened an office in Dubai, which will be run

by Alex Apthorpe and Yvonne Hoffzimmer who previously founded The Bridge Live Communications. n Oops. In the November issue, we called ID Card Centre Aurora Cards by mistake.

06 Tender opportunities Tenders and contract wins

New business opportunities and contract wins – keep abreast of the latest tenders and contracts available

T

he Carbon Trust in Wales wishes to appoint a sole events management services provider to provide support in delivering the local events programme in Wales. Carbon Trust Wales delivers approximately 25 events per year, ranging from small technical training workshops for 30, to an annual conference and exhibition, which attracts in the region of 300 delegates. It requires a sole services provider to provide local event management support: Provide general event management services to include events strategy, planning and delivery of the Carbon Trust Wales events programme, and provide strategic planning advice for the development of the annual events programme in line with business and marketing communication objectives. The successful events management services providers should be able to demonstrate: Good local knowledge of Welsh venues, good contacts with other Welsh event organisers

to avoid clashes of events, an awareness of regular key Welsh events, experience of working at a local organisational level in conjunction with national events management companies, the capability to speak, write and translate in/into the Welsh language and experience of delivering events in compliance with BS8901. For more information, email walesevents.ojeu@carbontrust.co.uk with Provision of Welsh events management services to The Carbon Trust – Wales in the subject heading. The deadline for receipt of tenders or requests to participate is November 28. ● Stirling Council has appointed Zisys Events to programme and deliver Stirling’s New Year Festival and Hogmanay Party, which will take place on Stirling Castle Esplanade. The contract, which will run until 2014, is worth £316, 250. ● Coventry’s Health, Design and Technology Institute (HDTI) is looking for a new exhibition stand supplier. The institute is exhibiting at Naidex 2012

Pictured: HDTI is looking for a new exhibition stand to exhibit at Naidex 2012

and has a £5,000 budget for a 5m x 5m stand to include storage space, lighting, display space and four chairs. HDTI is looking for maximum graphic impact in order to showcase products developed in collaboration with SMEs. To submit a design proposal, email hdti.info@ coventry.ac.uk no later than 12pm on January 6, 2012. All submitted designs will be acknowledged upon receipt and considered during the week commencing January 9, 2012. ● Oldham Metropolitan Borough Council is seeking an events management partner to deliver event and technical services and lighting systems to the Queen Elizabeth Hall. The council is looking to work with an experienced events management company to build upon the success of the hall in attracting events and increase turnover. Other buildings such as Failsworth Town Hall and Chadderton Town Hall may from time to time require events management support and the successful applicant should consider the flexibility required to facilitate. The council wishes that new markets and revenue streams be explored and that the usage of the halls and associated space is increased.

For more details, email anthony.hilton@ oldham.gov.uk The estimated start date of the contract is May 1, 2012. Expressions of interest should be submitted by 5pm on November 30. ● Scottish Enterprise has awarded Somerville Creations an exhibition logistics contract worth £160,000 to store and arrange delivery of 20-30 exhibition stands and graphics, which are used for between 150-250 events annually. ● South Manchester event organiser, Assured Events has secured an extension of its current contract with the Association of University Engineers (AUE), until 2015. The win comes off the back of the delivery of the AUE’s annual three-day conference and exhibition in Edinburgh.

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08

Review of the year

Picture the scene Events make an incredible impression, and it’s true what they say – a picture does speak volumes. Stand Out looks back over the last 12 months and brings you a selection of magical photographic moments, a series of images that highlight a year in events

On July 31, Action on Hearing Loss, formerly RNID, broke the world record for the largest number of people playing air guitar at the same time. The attempt took place at WOMAD with 2,227 people turning up at the main stage to rock for 90 seconds to Jimi Hendrix’s Purple Haze. Despite beating the previous world record of 1,883 people, Action on Hearing Loss’ efforts have already been beaten by the San Manuel Indian Bingo and Casino’s annual Rock n’ Roll Bingo event in America.

In March, The Edible Garden Show finally made an appearance at Stoneleigh Park, Warwickshire, after the inaugural event was cancelled in 2010. The three-day show attracted more than 10,800 people and was officially opened by MP Jim Paice, Minister of State for Agriculture and Food.

Two giant chalk drawings appeared on Primrose Hill in July to celebrate the YONEX BWF World Badminton Championships. The 50foot images depicted two badminton players and drew attention to the event, which took place at Wembley from August 8-14. The drawings, which took four hours to complete, were created by Curb and accompanied a giant shuttlecock, weighing over 30 kilos and measuring over 10-feet tall.

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Review of the year LOCOG

The UK celebrated one year to go to the London 2012 Olympic Games with two spectacular launch events: A mass celebration in Trafalgar Square and British diving hopeful Tom Daly opened the aquatic centre by taking the very first dive into the Olympic pool.

The animation world descended upon Sopot, Poland, to attend the Cartoon Forum. Investors and producers from the cartoon world took shelter in a multi-angular Arco event tent, supplied by EMS, watching the latest animations before heading to the terrace for drinks. The event saw 66 cartoons and welcomed participants from 19 countries.

This year’s Isle of Wight Festival was the first UK festival to undertake cashless payments via RFID wristbands. The trial, which took place in the VIP arena, saw ID&C’s RFID wristbands used to make drink and food purchases.

Research conducted amongst those using the wristbands found that a whopping 98 per cent of users agreed that the transaction time was faster than paying with cards and 100 per cent said they’d like to use the RFID wristbands again at future events.

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Over 1,000 delegates attended the Think Asia Think Hong Kong symposium held at The Queen Elizabeth II Conference Centre on September 13.

The Fleming Room had a customised stage set, produced as a scanachrome – a large-scale print, stretched over a timber frame. The stage set measured 18.25 metres wide and 4.25 metres high. The set was so large it had to be made in many sections and transported on an articulated truck.

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Review of the year Dreamies, Mars Petfood’s treat for cats, took to the streets with Carbon Marketing for the ‘Treat Cats Fair’ crusade, hitting 115 cities across the UK during the spring. The hit squads – costumed characters supported by a cat-masked promotions team – popped up in all manner of public spaces engaging and sampling cat owners.

Boris Johnson was spotted having a go at the Honda/Snap-on Pit Stop Challenge at WorldSkills London 2011. The four-day event took over the whole of ExCeL and saw Team UK achieve a record five gold, two silver and six bronze medals in the skills competition. Over 2,000 volunteers helped make the event a success and at least 250 volunteers completed their Level One qualification in Event Volunteering. Starbucks used WorldSkills London 2011 as a platform to recruit 1,000 new permanent salaried trainees and in the Twitter-sphere, #WorldSkills was mentioned in over one tweet per minute for the duration of the competition.

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Review of the year Imagination transformed central Amsterdam into a Rio-style carnival for the world’s largest paints and coatings company AkzoNobel, which sponsored the opening ceremony of the Amsterdam Brasil Festival. Tasked with delivering a taste of Rio to the streets of Amsterdam on October 4, Imagination organised some 500 performers, 100 drummers and a specially created giant puppet.

The Opening Ceremony ended with a fireworks display and 500 LED illuminated balloons, which were released into the night sky.

Creative agency, Knifedge organised the UK’s largest human-powered projection on the side of The Royal Albert Hall in March, as a signature stunt to mark WWF UK’s Earth Hour – a global event where landmark buildings across the world are plunged into darkness for one hour to highlight climate change. WWF UK saw a 99 per cent growth in Facebook likes to 45,000. Earth Hour trended on Twitter for several days, and the YouTube film was viewed over 1,000 times.

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Review of the year

RPM delivered the world’s first ever Sail in Cinema for Talisker. In all, 60 luxury yachts moored to watch the screening on the last evening of Cowes Week. RPM remained true to the cinematic experience providing popcorn and Talisker whisky cocktails.

The Galleon that led 2011’s Manchester Day Parade, created by Walk the Plank, was almost 30-feet high and took around two months to build. This picture was taken on Deansgate, one of the city’s major roads. The parade that followed was over a mile-long, included over 3,000 participants from all areas of the city, and encouraged around 45,000 visitors to Manchester.

British Olympic hopeful, Mark Cavendish wins the opening Tour of Britain stage from Peebles to Dumfries to claim his HTC Highroad team’s 500th professional victory and to become the first rider to pull on the new-for-2011 IG Markets Gold Jersey of race leader.

The Specials’ nationwide tour culminated at Alexandra Palace in November – Felix Hall (son of lead singer Terry Hall) DJ-ed at the Fred Perry opening party – organised by The Tailor of Shoreditch. Fred Perry produced two limited edition t-shirts to celebrate the band’s ethos – black and white unite. The event took place on the same day as the anniversary celebrations to mark the BBC’s first broadcast from Ally Pally 75 years ago.

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17

2012 trends

Trendy behaviour What trends will have the biggest impact on event business over the next 12 months?

A

slow, sporadic economy, a year of street parties and a focus on sensible negotiations.

These are just some of the key factors that will play a monumental role in shaping industry in 2012. According to events professionals, relevance, value and collaboration will be major trends over the next 12 months with organisers predicting even greater focus when it comes to buying and budgets, coupled with the impact of a European economic implosion.

In terms of business travel, American Express predicts conservative increases next year. Europe, Middle East and Africa (EMEA) airfares will encounter low, singledigit increases. Yet long-haul journeys and business class travel are expected to escalate, as businesses look to capitalise on growth opportunities in emerging markets.

The 2012 Global Forecast suggests that corporate hotel rates in Spain and Greece are likely to decline as the countries endure challenging economic conditions.

Kathryn James, chair of the Association of Event Venues and managing director, NEC, states that the coming months will be toughest for the consumer. As a result, a ripple will be sent through the economy.

“When markets are tough it forces us to focus on quality, value and relevance – it

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literally becomes survival of the fittest – those that are strong enough will prosper,” she said. “We therefore expect to see the need for creativity and relevance to really shine through in 2012.

“There will be more pressure put on the consumer purse and that feeds through to all sectors, the result for the events industry is that everyone in the supply chain will have to make sure they’re offering value for money and relevance. Relevance is linked with knowing your audience and this has become more important than ever.”

Relevance and engagement are two critical factors also voiced by Wendy Hooper, managing director, Carbon Marketing.

“Increasingly, for many brands operating in fragmented markets, the 80:20 rule is more accurately a 90:10 rule – where only 10 per cent of consumers drive 90 per cent of sales. So, knowing where to find and target key influencers will become even more important in the planning of consumer-facing experiential campaigns. Watch out for increased use of tools such as Klout – the online influence measurement which takes key metrics from social media. Klout is integrating with FourSquare. It’s early days yet, but this could give brands the opportunity to directly engage with the biggest influencers on the street without the need for big budgets.”

Pictured above: AEV’s Kathryn James Pictured bottom left: Carbon Marketing’s Wendy Hooper Pictured bottom right: UBM’s Jonny Sullens

And Ben Reed, business development director, CloserLive, agrees with Hooper – social media is set to shape things to come: “Next year will continue to see experiential marketing integrate with other channels seamlessly especially with social media and mobile. There will be more emphasis on understanding consumers and their journey as opposed to traditional ‘push’ media, consumers will choose to be more connected in multiple channels and there will be increased proliferation of messages over digital media.”

Budgets are too an area of concern raised by both Jonny Sullens, portfolio director, UBM, and Andie Ball, director of events, Lemon Drop Events. Ball argues that budgets will remain low in 2012 and costs will rise. It will be another year of slow recovery, and in turn industry will collaborate to maximise on opportunities.

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2012 trends

Pictured top left:

Added Sullens, who does not share Ball’s view of low budgets: “Next year will provide a chance for us to demonstrate the very best of the industry through our creativity, versatility, and the sheer breadth of venues and resources we have in the UK; not to mention the brilliant people we have working in the sector. With this in mind, I expect that there will be an increased emphasis on people and service.

“One of the trends we are already seeing is an increased focus from buyers on what they want from their events. Budgets are returning, but these are being invested in fewer events, therefore the pressure is on to make those which do take place as memorable as possible. The industry needs to give buyers reassurance on service, creativity and quality to get the most out of a challenging, yet opportunistic 2012.”

Sensible outlook Sullens nod towards creativity is shared

by Eventia vice chair, Simon Hughes, who argues that fantastic opportunities to showcase our expertise, such as the Queen’s Diamond Jubilee and the Olympics, will impact on the planning of “normal” service levels.

“Supply and demand issues across the supply chain will require really careful planning, sensible negotiations and pragmatic partnership solutions. The Olympics is in town for a relatively short space of time, yet the impact that the Games will bring to so many areas of the event world is as challenging as it is exciting. Underlying any predictions for next year must be the economic outlook – and that looks very, very uncertain at this point in time. So if everything holds together and we remove the demands of

the (massive) Olympic blip, 2012 will see the industry maintaining a steady but slow improvement on overall business levels achieved in 2011. However, if things fall apart, the direct and immediate impact will be very, very tough across the industry and the recovery will take even longer to secure.”

Hughes describes 2012 as the year of opportunity and threats. And with regards to opportunities, John Robson, chair of the Event Supplier and Services Association, and managing director of Aztec Event Services, believes that suppliers with proximity to London during the Olympics will benefit more because of the density of projects that will be happening in and around the capital.

Yet contractors north of the border are not complaining. James Anderson, commercial director, GL events Owen Brown, based in Donington, argues that while the market is still price sensitive, regular clients are booking early to beat the rush. He predicts a multitude of last minute enquiries and says that next year will be extremely tough, as it tries to service regular clients, new Olympic-based clients as well as its commitments to LOCOG. Added Paul Slack, UK commercial director, CTN Exhibitions: “Companies are going to spend their event budgets in a much more targeted fashion, planning which event will work best for them so as to gain a better return on investment. As a result some events will have a greater attendance record than others. CTN has managed to secure contracts for the Olympics and is confident that these, along with looking after existing clients needs, will help to ensure that 2012 is another successful year for us.”

NOEA’s Philip Day Pictured top right: Eventia’s Simon Hughes Pictured right: ESSA’s John Robson

Parties and politics On a national level, Andy Grove, NOEA council member, and event manager, Basingstoke Council, suggests that 2012 will be the year of street parties for both the Diamond Jubilee and the Olympics.

He said: “Following the success of those held for the Royal Wedding in 2011, many more people are likely to be inspired to organise their own street party in 2012. Consequently we [NOEA] would expect local authorities to be inundated with requests to hold parties and then the debate on insurance will also continue.

And Philip Day, NOEA vice president, also adds: “NOEA would also predict that it will become much harder to put on events involving music. This is because the forthcoming change in the law making it easier for people and authorities to object to licences will have come into force some time during the year. Proposals to de-regulate live music for events with an audience of less than 5,000 are already meeting opposition and, even if the Government presses ahead with that, any change is unlikely to occur before 2013. It looks like a good year for licensing lawyers but not necessarily for their clients!”

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20

Eventia’s view

Are you hospitable or corrupt?

come and see our new innovative event furniture at the showman’s show

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What is “reasonable” hospitality? Brian Kirsch, Eventia board member and managing director, Event Assured, ponders the question

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he Olympics offer businesses a once in a lifetime opportunity to communicate with customers, staff and the community against the backdrop of the biggest show on Earth. If UK plc is to make the best of the opportunity, hospitality must feature large in that show.

Yet, for some, the shadow of The Bribery Act hangs over the sector and organisers and buyers ask “is it OK to lavish hospitality on our guests?” and “who will tell us what is reasonable hospitality?” The Department of Justice is on the record as saying it is not the intention to prohibit normal “reasonable” hospitality, but the Act doesn’t define what that is, and it’s best that it doesn’t, because where would legislators have drawn the line?

We all know why this clumsy piece of legislation was passed – to stop dodgy arms deals and cash in brown envelopes to secure business or corrupt public officials. Because “lavish” hospitality might take the place of cash, the implication is that it’s just like a bribe, hence the concern.

What matters though is the circumstances of the giving, and how both giver and receiver behave. If it looks dodgy, then it probably is. If, at a crucial moment in negotiating a contract, you entertain the key decision maker lavishly, put a Rolex in his room, pay for his wife’s shopping trip and VIP treatment for the kids at the theme park, that’s high risk, particularly if they sign the next day.

This is a world away from hospitality as a mechanism for social interaction between people who need to communicate. What cannot be wrong is to provide entertainment (yes, including a ticket to watch the sport, good food and drink) to groups of people at a level which is proportionate, and that doesn’t mean “no more than £50 a head” – that’s just too arbitrary a figure.

And think on this – how is it possible to bribe a whole group of people with hospitality? That would be an absurd suggestion. So my message is “go for it” and show the world how we can be the most hospitable people on Earth.

3/08/11 12:07

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Alice Cooper’s Halloween Night of Fear

Zombie nation Alice Cooper’s Halloween Night of Fear emerged from the bowels of Ally Pally, displaying guts, gore and a splattering of shock rock

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am sitting reading an interview with Alice Cooper, prior to watching rock’s elder statesman take to the stage at Alexandra Palace. The journalist is attempting to ascertain who the real Alice Cooper is. Humbly, Cooper replies that he is just the guy who talks to his wife whilst applying his own makeup, and when he comes off stage they resume a normal husband/wife conversation.

It’s all very normal in Cooper’s world – and this is, surprisingly, a world away from the one he portrays tonight. Alice Cooper’s Halloween Night of Fear is a patchwork of zombies and witches. A celebration of rock with a few freaks for good measure.

Tonight’s bloodstained tricks and treats are the culmination of months of

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hard work. Alexandra Palace has been transformed: Its Palm Court entrance is a shadow of its former self, complete with snakes, giant spiders and cobwebs.

A hoard of zombies is walking amongst the crowds of gig goers who have entered into the spirit of the night and dressed for the occasion. And blood red lighting is bathing the palace, bringing out an almost Victorian gothic look.

Rebecca Kane, managing director, Alexandra Palace, is fearless. She explains: “Alexandra Palace has a strong musical heritage and Alice [Cooper] has played up to the theatrical look of the building. His production has worked well in the space and his presence has enabled us to have an even bigger Halloween event, as the ice rink next door is full of skating monsters.”

Pictured: Alice entertained crowds with fire and a snake

Live Nation is producing tonight’s Halloween spectacle and Simon Fell, operations manager, Alexandra Palace is overseeing all aspects.

Kane continues: “The event hasn’t quite sold out – we’re at 90-95 per cent capacity.”

Cooper is performing in the palace’s Great Hall, which has the capacity for 10,400 standing.

“We are the people’s palace,” she says.

“Tonight we have a fan village in the West Hall. This is something we have been perfecting over the last year, encouraging people to come an hour or two before the gig to have some social time with friends.

There are no fixed catering units, so we have the ability to choose concessions suitable for an audience. We’ve taken a

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Alice Cooper’s Halloween Night of Fear festival approach to food and drink – some people wish to be at the front of a crowd and so we’ve had people queue here from 8am. Others are not so bothered about the music but want to soak up the atmosphere and the experience by drinking and chatting with friends.

“If AP stands for anything it’s anything’s possible and Alice Cooper is a fantastic example of that. Alexandra Palace has an incredible heritage and a strong legacy of big acts. It’s one of the last independent venues around and consumers and artists like that. There’s a strong sense of place and being and huge character. It’s a fantastic venue with so much soul and that’s why it works for so many events.”

Alternative ideas Alice Cooper’s Halloween Night of Fear is amass with Halloween-themed props – supplied by More Productions – walkabouts and zombies. Wake Up Productions is responsible for designing, producing and dressing the venue, and has managed the zombies and walkabouts, which have met visitors as they queue to get in.

Nicky Rapley, managing director, Wake Up Productions, explains: “Due to the sheer size of the space and not so large budget, we concentrated on the main entrance inside and out, and the glass ceilinged Palm Court area, which guests walk through to get to the bars and auditorium. Alice wanted a haunted house vibe so we created sound effects –creaking doors, screams and spooky music. The Palm Court is such a large but spectacular space that we decided to retain the venue’s beauty and concentrate the dressing and budget on a few key areas, notably the exterior walls at the main entrance and the interior palm gardens on either side of the court. These are dressed with voodoo and cemetery-themed props and we’ve lit the exterior and interior areas in greens, reds, blues and purples. We have giant cobwebs stretching out in between the columns, backlit and giant spiders crawling up the walls and the addition of haze emanating from the “cemeteries” adds to the atmosphere.”

As guests walk through the Palm Court area they are met by a mix of Halloween vampires, horror marionette stilt walkers, voodoo jugglers, hula girls, and zombies.

She continues: “I was given free reign with the creative ideas, other than the idea of a haunted house, and left to create a

proposal and budget for the event. No budget was given but I had to be realistic.

Music events like these don’t usually have additional dressing and performers, so any budget is in addition to their usual spend. Originally I budgeted for branded and horror-themed gobos to be projected on the Palm Court roof interior and had suspended gothic flicker chandeliers and cobwebs in the bar area, as well as additional aerial acts. I realised these were probably going to be cut due to budget but it’s always great to throw more ideas into the mix. It’s only the imagination that’s restrictive in creating something different and I think you can really trust some artists to be given a free reign – as long as you specify how ‘out there’ you can go.”

Rapley worked with Alice Cooper in 2010, producing and managing Alice’s support show, which featured a combination of performers that went through an auditioning process during the summer. Once again, she and her team of six are managing the support show, which features audition winners – Ruby Blues, Sophia Landi, Snake Fervor and Girls Roc. Continues Rapley: “I wanted to create a zombie flash mob as a PR stunt this year but the PR company wanted to do another freak show audition similar to that we held at The London Dungeon in 2010, as it was such an amazing PR success. I managed to persuade them to use fire acts in order to differentiate the event.”

But this only added to the nightmare, as Alexandra Palace has a no naked flame policy. Co-operation paid off and all parties worked hard to be granted an event licence. Tonight, fire and 120 zombies are a major feature of the event.

“I decided to use the zombie idea at the event and we recruited many via a Facebook page and from the Zombie World Day group. There seems to be a large contingent down in Southampton who have travelled up by train dressed in costume and full make up! We have limited backstage space so everyone has had to come as prepared as possible. We asked for them to dress as school kids for a flash mob moment where they will follow leaders through the crowds, playing the classic School’s Out on boom boxes.”

Tonight, 8,000 people have come to see Alice, and as Fell explains the event is more than a concert – it’s theatre and drama all rolled into one. Such a packed and theatrical production has required

Pictured: Zombies wandered through the crowds, as they entered the building

the services of R&R Logistics, which has supplied pit barriers, Wango’s has supplied the stage and Go Audio is responsible for light and sound. It’s a prime example of collaboration, or as some event organisers would say “Welcome to My Nightmare”.

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Health and safety

In the event of…

A death on an event site is a situation no one ever wishes to face. Yet, it’s a circumstance that organisers must be prepared for

N

o amount of training, health and safety awareness or planning can prepare you for the shock that comes with a fatality on an event site. Death is not a scenario that every organiser will come across during their career but in law it is a scenario that everyone must address. A risk assessment is a legal necessity and within it the worst possible situations must be faced and planned for. All responsible event organisers have a duty to consider what their actions might be should they face an incredibly distressing occurrence.

Stand Out has received some criticism for wanting to address such a sensitive topic. Yet denial should be stomped out,

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and an open and honest exchange of advice should be welcomed. All deaths at an event are sudden and unexpected, and as humans we all react differently to sudden and unexpected events. The news of a fatality can have far-reaching effects.

Misinformation can spread faster than lightning and modern communications do not make things easier, unless used pro-actively.

According to ex-police officer, Kevin McLoughlin, director, The Safety Organisation, knowledge, awareness and leadership enables us to deal with difficult and delicate topics – and by doing this properly, organisers can fulfill their responsibilities to help official bodies, staff and relatives of the deceased in the best possible way.

Pictured: Emergency services play a vital role on an event site and medics must be called when a fatality is discovered

He says: “People have a fear of talking about death, being in the presence of death or dealing with people immediately affected by a death. As I have had to deal with this first hand on many occasions, I have to say that very many of those fears do have to be managed and this is not at all easy. Issues such as being in the presence of dead people is scary for some; at least on the first occasion and dealing with the traumatised and bereaved does not become routine.

“Any death which arises from a collapse is almost certainly reportable by the Police,” McLoughlin continues. “Why, even though there may be no suspicious circumstances? There is a general presumption that the death of anyone who dies away from home under circumstances

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Health and safety of some expectation of death at any moment, is sudden and unexpected and must therefore be looked into by the police and reported to the coroner. Part of the task of the police is to rule out suspicious circumstances and to do this, they need to visit the place of the incident and see it in an undisturbed form as far as is possible.

From the point of view of an event organiser or manager, that could raise real problems especially if death has occurred in a very conspicuous or heavily used area, with thousands of people present.”

Action plan Nova International, which organises the Bupa Great Run series and City Games, has a fatality and critical casualty procedures policy that has a set formula, which is then adapted to suit each event.

Nova’s senior operations manager, Charlie Mussett says that the policy sits within the organisation’s event safety plans to ensure the correct management and welfare in the most tragic of circumstances.

Key staff must follow the action plan to ensure the correct flow of information.

In other words, an organiser must be prepared to do whatever it takes to not

allow a terrible situation to become nay worse. And therefore, organisers must have an understanding of how the police and coroners office works.

There are a number of reasons why a death occurs – accident, sudden death and suspicious death. And until an explanation can be offered scene preservation is vital, so says Stuart Hosking-Durn, UK and Ireland risk manager, Sodexo. Organisers must think of scene preservation and minimal disturbance. Will this conflict with crowd access/egress and what happens if an incident occurs on day one of a three-day event? In addition, what safety measures need to be implemented to make the scene “safe”? Emergency services will have made the scene safe for the initial approach and incident management but what are the longer-term implications?

Equipment may need to be isolated for future inspection and so what is the operational impact?

Pictured: Steve Kearney, Gallowglass H&S

a medic, clear the surrounding area from external interference and call emergency services. And if necessary, make the site safe from potential injuries to others.

With regards to accidents and incidents, the Police must be informed as well as any enforcement authorities such as the HSE, comments McLoughlin. Under such circumstances, and depending on the

Immediate response On discovering a fatality, there are three key things an individual must do, explains Steve Kearney, principal consultant, Gallowglass Health and Safety. Summon

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29

Health and safety nature of the site and incident, there is a need to stop work at the event.

Suspicious circumstances Some deaths may be obviously suspicious and some take on a manner of being suspicious after an investigation starts, continues McLoughlin, who argues that it is not for the event organiser to say that a sudden death is not suspicious.

In all other circumstances where there are clear suspicious circumstances such as fighting, assaults, suspicions of drugs (prescription and illegal), signs of injuries or accounts from people who may have seen something, there is a need to preserve all evidence and for “people” to be spoken to as soon as possible, including anyone at all who can “throw a light” on what happened. It is not the organiser’s role to interview people but making notes and taking photographs could be very useful in the future, especially in a quickly changing and difficult to isolate environment.

Sudden death Any death which arises from a collapse is almost certainly reportable. Part of the

task of the Police is to rule out suspicious circumstances and to do this, they need to visit the place of the incident and see it in an undisturbed form as far as is possible.

The Police will need to speak to people who saw what happened or were involved in the incident in any way. The role of the event manager, security staff and medics are obvious points of reference and sources to assist in achieving this objective.

Reporting The Police will obviously collect all material information relating to the death, and will wish to interview witnesses and those with responsibility for managing the event, continues Kearney.

“Where the deceased is not an employee the Police will also take responsibility for informing the person’s next of kin.

“It can be useful to keep a log of all actions taken and the time that these were completed, as evidence that steps were correctly implemented to secure the location, avoid further casualties and minimise distress.

“Following a work-related death it is necessary to notify the other appropriate

authorities – which include the HSE, the employer’s or public liability insurer and the company’s lawyers – as soon as possible, as subsequent investigations may otherwise be affected.”

Under the Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1995 (RIDDOR), if a death occurs as a result of an accident at work, then the enforcing authority must be notified immediately. The report should be made to the Incident Contact Centre, either over the phone, or by completing a form available at www.riddor.gov.uk.

The Incident Contact Centre will forward details of the incident to the appropriate authority, which would either be the HSE or the Environmental Health Department of the local authority.

Investigation An HSE inspector may wish to inspect the scene, interview witnesses or other employees, take measurements, or interview under caution those suspected of having committed an offence.

Where there is suspicion of unlawful killing or a serious criminal offence (other than a health and safety offence), such

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Health and safety

as gross negligence manslaughter or corporate manslaughter, only the Police can investigate – with a view to the Crown Prosecution Service (CPS) bringing a prosecution. As with any criminal investigation, this will involve interviewing witnesses and suspects in order to gather as much evidence as possible, explains Kearney.

In the most serious cases, usually involving multiple fatalities, the HSC may (with the consent of the Secretary of State) order a public inquiry into the circumstances of the accident.

Coroner’s inquests The Police will usually report all workrelated deaths to the coroner. A coroner (typically a lawyer or doctor) is an independent judicial officer, whose role is to enquire into all deaths reported to them to establish their cause. If the death is not due to a natural cause, the coroner will order an inquest. This is not a trial, but a limited inquiry into the facts surrounding the death to establish who has died and how, when, and where they died.

Effective communication As we have established, dealing with death is not straight cut. It’s an already hard task made complicated by the fact that we are humans, and emotions have a part

to play. Brian Cleary, event safety and management consultant, Sygma Safety and Events, has first hand experience of death at an event site, and he explains a recent experience: “Aside from the distressing nature of the event for all involved, it was amazing how all the years of training and planning just kicked in.

This was early morning so, as soon as I knew we had something difficult to deal with I had one member of the team begin shadowing me, recording everything and another to contact Police and Security Silver and get them to site immediately.

I left staff on duty around the tent the person was found in to preserve the scene and then headed to HQ. “From there I put out a call for the press officer for the event and for the festival director. The director was then sat down and told the news and given all the current details. The press officer was asked to provide an interim statement for management in case the press and media were alerted.

“Welfare and stewards took family and friends of the deceased, who didn’t know the person was dead, to a separate cabin, gave them tea and just stayed with them. It was a harrowing day but dealt with expertly by a whole team of professionals who have years of training and experience.”

Pictured: In 2011, Christopher Shale MP was found dead in a toilet at Glastonbury, and the news sparked a media frenzy.

The coroner ruled that he died of natural causes

Communications and the welfare of family and friends of the deceased are paramount. Penny Mellor, an events consultant, who specialises in health and safety and welfare at events, offers the following advice and some guiding principles for supporting relatives and friends: Keep family members and friends together, communicate any information clearly, perhaps to a trusted companion less immediately affected, remember that friends can be deeply affected too, make sure those closely affected have a contact number for the police or event organisers, and do not allow the media to contact those affected, without their consent.

And, organisers should not forget about the impact such circumstances can have on employees. Concludes Kearney: “Employers have a duty of care towards members of their staff who witnessed the death or were closely involved with the incident. Psychological trauma specialists can be sourced via the UK Council for Psychotherapy (UKCP) and they will provide therapy and counselling to help deal with the by-products of trauma, such as insomnia, nightmares and anxiety.” ● The advice in this feature has been offered by a host of event industry and health and safety experts, and is intended as a resource, not legal advice.

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32 Tough love A supplier’s view

Charlie Dorman, director, Connection Crew, believes that the live events industry requires tougher regulation to ensure best practice

W

hilst health and safety issues are widely accepted as paramount in a number of manual industries, for the crewing and live events industry, legislation remains largely non-existent.

One publication available to the live events sector is the Health and Safety Executive’s (HSE) Purple Guide. But the Purple Guide is for event organisers and not those who are responsible for the manual aspects of building and disassembling the temporary infrastructure on site.

For the crewing companies whose staff are responsible for this, the guide offers very little guidance that is specific to the work they are undertaking. In fact, HSE categorises the live event sector as a “nonmajor hazard industry”. This low risk categorisation precludes a mention of the crewing aspects of the live events industry within the guide.

HSE’s reason for excluding event crewing from the major risk category could be that crewing companies are widely perceived to be sufficiently self-regulated.

This is a fair assumption, because in such a diverse and fast-paced working environment, the risks are plenty and varied. Worryingly though, self-regulation is an awfully loose term and by definition brings no guarantees. Many companies are still producing detailed health and

safety materials without adequate management systems to successfully implement them on site. In reality, these policies and qualifications are nothing but gestures, unless they can be successfully implemented on the ground.

There is strong opinion within the crewing industry that because of the similarities in the health and safety issues experienced in both the live events and construction industries, the two should be categorised together. HSE is currently revising its Purple Guide; but it is still likely to again be highly geared towards event organisers and contain very little for crews.

In the meantime, it is this disparity in the approach to health and safety between industries that is driving the live events arena to become self-regulated. So, whilst this can be regarded as a good thing, it doesn’t bring any assurances and most feel that a more enforced approach over such an important issue should be a priority in all manual industries.

Positively, there is growing evidence within the industry that the 2012 Olympic Games will bring some governance for crewing at live events in the UK. As the demarcations between manual industries become blurred and event crews find themselves on site with construction crews, there is certainly an argument for the introduction of universal safety laws.

The mandating of Safety Passports for all suppliers in the live events sector at the Games indicates that regulations are

Pictured above: Connection Crew’s Dorman

toughening up. Industry-specific Safety Passports have been available for some time and were introduced into the live events industry in 2006. They provide a nationally recognised – although not currently mandatory – standard of health and safety training and assessment.

Clearly some crew providers are coping admirably without the strict governance that will come to realisation during the Olympics. But is this mandating of Safety Passports for the Games a genuine signal that 2012 will see an upturn in health and safety regulation for the live events industry or just a token regulation cropping up merely for show whilst the whole world is watching?

There is increased need for tougher regulation and a system which ensures that best practice is adhered to on-site. There are a number of companies across the sector that supply the Safety Passport as a matter of course; however, where crew is concerned, there is a greater need for something other than the current Live Events Passport. The next 12 months will be interesting and I certainly hope that the Olympics are a catalyst for a more stringent view on health and safety regulations for the live events industry in the UK and that this will be demonstrated in the HSE’s revised guidelines.

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NOEA’s view

POP goes the guidance Richard Limb, president, National Outdoor Events Association (NOEA), raises concerns over the revised Purple Guide, and questions whether it’s what industry needs

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n August 18, 1988, two people died at the Monsters of Rock Concert, Donington, whilst watching Guns and Roses. At the time of the event, there was very little guidance for organisers to follow.

The only comprehensive guidance in existence was the Greater London Council guidance for pop concerts. The sense of shock resulting from the Donington disaster was a catalyst for a review, and a review body was set up and chaired by myself. I was seconded to the Health and Safety Executive (HSE) for approximately 18 months and organised various working parties to draft what was the first Purple Guide. It was hard, it was viewed with suspicion, I was thrown out of promoters’ offices, newspapers reported that I was going to stop artistes smashing guitars up on stage and politics were rife.

However, we succeeded and a guidance document was produced in 1993, which was all embracing, covering heath and safety, licensing and management issues – a combined effort from the HSE, Home Office and Scottish Office. It wasn’t perfect but it became the bible adopted worldwide and one of the best selling Stationary Office publications.

In 1993 it was reviewed again by industry in conjunction with HSE to reflect changes in law and the continuing development of best practice. In 2010, the HSE agreed to rewrite the guide with much enthusiasm from industry. Yet, the new guide, which has recently been consulted upon, is not what we wanted. Due to constraints within the HSE, it has been refocused almost entirely on health and safety matters, resulting in basic welfare and public safety issues, which are fundamentally important in the event industry, being omitted.

It is not the Purple Guide as we know it and has been described as useless.

The events industry has been calling for a more comprehensive guide that would bring together and create a good practice guide for us all. The draft guide is disappointing. The industry believes an all encompassing guide is needed and we need to lobby to ensure the commitment of Government, to champion and co-ordinate guidance and have departmental co-operation to achieve the publication that the industry needs.

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Doha Tribeca Film Festival

Tribeca quest As far as film festivals go it’s the cinematic A-listers that take centre stage. However, the Doha Tribeca Film Festival had its own star – a bespoke temporary amphitheatre complete with a 43-metre high, free standing arch

I

t takes real collaboration and serious teamwork to put the “special” into any event. But that’s not all – foresight, vision, imagination, a certain amount of risk taking and technical ambition – are all vital elements in the creation of something innovative. Staging the 2011 Doha Tribeca Film Festival (DTFF), Doha Film Institute (DFI)’s annual celebration of film, saw a fine balance of all this to produce a world-class event.

The third DTFF, a five-day festival of Arab and international cinema, played host to a throng of film A-listers, red carpet action and the screening of DTFF’s first world premier.

The event took over 10 venues, seven temporary with the largest being the

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2,000-seater Katara Open Air Theatre (KOAT), a bespoke amphitheatre designed

by Jeremy Thom and built by Dubai’s Al Laith Event Services.

Michael Petrovich, DFI’s head of event production, led the behind-the-scenes, international operation, working through intense heat and humidity to deliver a custom-made venue fit for all the glitz and glamour and situated within the evolving Katara Cultural Village area of the city.

High and mighty Jeremy Thom was initially brought onboard by Petrovich for the 2010 event, and the first year that KOAT was built, as DTFF strategically upped its profile and presence on the cinematic event calendar. He is a charismatic, interesting Englishman living in New York state

Pictured above: Jo Marshall, director, Al Laith Event Services and Michael Petrovich, head of event production, Doha Film Institute

whose eclectic background encompasses theatre, circus and engineering plus a heterogeneity of other show-business related disciplines. The two have worked together on numerous projects over the years.

KOAT’s arched amphitheatre design in 2010 featured 14 large steel arches, which

38

Doha Tribeca Film Festival

united the spontaneity of drive-in movie culture on a massive scale with the magic and intimacy of sitting under the stars, all in a stylish high-tech environment.

For 2011 Thom revisited this concept... and enlarged it!

He refined the number of arches to six, three of which were incorporated into the stage, and this year crowned the space with a 43-metre high, 86-metre wide double span “Galaxy” arch, complete with 7.2metre steel purlins bracing the two curved edges. To give a sense of perspective, that’s just three metres lower than the original Millennium Dome.

Compared to 2010, 400 extra seats were added to the grandstand, and the venue’s orientation was flipped 180 degrees, allowing guests an oceanic panorama stretching beyond the back of the stage across the Arabian Gulf – this was just one of many challenges faced by the Al Laith Event Services team, headed by director Jo Marshall.

design. As well as an aesthetic role, these were also functional in providing lighting positions for the stage.

The overall structure featured three lifts. One was backstage over the sea for equipment access. In the grandstand was a VIP lift and a luxury lift for key guests running on a 54-degree funicular track.

The stage end of the venue was built from one of Al Laith’s standard 36-metre Space Buildings. This was divided into two sections, the screen – sunken into the floor and raised for movies – at the front and an enormous covered expanse behind.

This area was included in the 1,600 square metres of fully air conditioned backstage and additional 1,100 square metres of underworld space on two levels.

A near sea-level juice bar terrace at the back for crew and artists was an extra detail, and a complex network of rat-runs and passageways traversing the whole structure enabled full access for staff and technical crews.

Advanced operation

Finishing touches

Al Laith’s project manager was Ross Cameron. His core team included construction manager John Wilson and production co-ordinator Karen Jordan.

They worked closely with KOAT’s overall technical production manager, John Adkins.

Al Laith dispatched 94 trucks of equipment from Dubai to Doha, along with four sea-freight shipments and one air lift from the UK. The advance team arrived in Doha six weeks ahead of opening night, and were joined by 30 Al Laith scaffolders, 20 carpenters from Dubai, and two master carpenters from the UK. In addition to the big arch, two smaller 22-metre high “big” arches from last year’s KOAT were incorporated into Thom’s

Inside the auditorium, the VIP sofa seating at the top of the grandstand was supplied locally, and the standard seats were all Al Laith’s cushioned modular flap-downs.

The grandstand, staircases, walkways, entrances, exits and toilets were fully carpeted in pale blue, sand and lavender, with red for the VIP areas to match the red and gold sofas.

The final touches of beautification came with the application of lighting, a careful mix of impact and subtlety both internally and externally, all designed by UK-based Adam Bassett.

He has been involved in the previous two DTFFs, and was also responsible for lighting all venues inside and out, together with all other relevant areas site-wide. He and assistant lighting designer Miriam

Pictured: The third DTTF generated much interest. It, therefore, required considerable seating and hospitality

Evans worked tirelessly with their own team of 20 including two associate lighting designers, plus lighting crews from Dohabased CCG (Creative Communications Group), which supplied all KOATs lighting equipment. PRG from the UK also supplied large quantities of lights to the overall event.

Lighting played a key role in the operation. The “Galaxy” arch was visible from up to 20 kilometres away, lit with PAR cans, strobes and LED floods. It also had to have four aircraft warning lights installed on top.

KOAT’s entrance (the back of the grandstand), preceded by a huge red carpet area, had a classic cinematic feel with powerful colour-changing moving lights skimming up and down the surface, and in the back corners of the decking, behind the stage and above the water, were two clusters of searchlights doing Hollywood sweeps.

Cinema festival specialists Boston Sound and Light from the US provided digital and 35 mm projection, while power was co-ordinated site-wide by Shaun Pearce, managing director, Pearce Hire.

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Feature is sponsored by

Communications

Get the message How do you communicate with your visitors? Stand Out talks to events professionals regarding the use of direct mail, social media and Wi-Fi

N

ever a week goes by without someone complaining about how many emails they receive each day. But how many of those emails are deleted because the message is irrelevant? Or, even worse, because an organiser has not updated a database and the information is outdated?

Rob Nathan, group marketing director, Media 10, knows only too well of the importance of good communication, and argues that organisers must adapt to the preferred mechanisms chosen by their target audience.

“Britain’s Next Top Model has a demographic of 14-24 year old women, the majority of which spend most of

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their leisure time on PCs,” he tells Stand Out. “This audience are students, they are likely to move about and have a transient behaviour so keeping track of their movements and upholding data is difficult.

The Ideal Home Show on the other hand is more captive to white mail, but as with all shows you have to cover all bases.

“Direct mail is a crucial part of what we do and I think we will see a revival because less and less people are doing it.

“Obviously it’s cheaper to send an email, it’s a fraction of the cost of a postal campaign and it’s easier to collect email addresses and send a message in minutes.

But if you dig down, open rates and click throughs are down because people are bombarded with emails. If bombarded, people will switch off and delete.”

Pictured: Media 10’s Rob Nathan predicts an increase in direct mail. The Ideal Home Show uses the platform to reach out to visitors

Nathan predicts a resurgence in direct mail – target audiences receive so little of it that when it is received the impact is greater. But he also warns that a reliance on email is dangerous.

“If you have a show with a younger demographic then you can have a more effective message with email and social networks. But you have an obligation as an organiser – email and social networks should focus on customer retention.

Groupon, for example, is so big now that it is competition. Organisers have to act with them [voucher sites]. Consumers are shopping that way and so organisers must adapt to that mechanism.”

Social networks According to many pundits, email

42

Feature is sponsored by

Communications

communication and marketing trends for 2012 will focus on Facebook, Twitter and the impact on search results. And it’s even been suggested that while open rates are expected to decline, click throughs will increase. The demand for relevance in messaging has never been greater.

Stand Out asked Helen Webb, deputy director marketing, Royal International Air Tattoo (RIAT), how important social media is to its overall comms strategy?

“Social media is extremely important to our overall communications strategy.

It has rapidly changed the ways we, as an organisation, communicate and engage with the public. It is a cost effective way to communicate and it gives a broader reach than traditional communication methods.

With a simple Facebook message or tweet, we can promote the Air Tattoo, provide instant feedback, and create our own online community of brand enthusiasts.”

In 2011, RIAT utilised social media for the first time, creating a presence on Facebook, Twitter, YouTube and Flickr.

Webb co-ordinated the campaign with Hayley Ash, RIAT’s digital and online executive, who was responsible for updating and monitoring the social media platforms.

Webb explains: “The objective of our social media campaign was to create a buzz about the event in order to drive ticket sales, increase awareness of the event and to reply to public feedback and queries.

“We are constantly communicating using these mediums, however one month before the event, from the time of our press launch, we aimed to tweet and post on our Facebook wall several times a day. In the week prior to the event and over the weekend of the Air Tattoo we

were sending out updates almost every hour. The updates informed of aircraft arrivals and Facebook and Twitter was also updated frequently with links to all the videos we were adding to our YouTube channel and our photo galleries on Flickr.

Followers were also adding their own photos and videos, which also helped to create a real buzz about the event.”

And was it a success?

Webb measured activity by how much RIAT’s following grew over the period of its main social media campaign, which lasted one month. Twitter followers grew from 1,615 to 3,374 and 10 videos on YouTube received 77, 297 views. The number of likes on Facebook grew from 3,350 to 6,675 and 204 members on Flickr posted 4,411 photographs from the 2011 event into the official RIAT Flickr group.

“With Facebook we could also measure activity in terms of posts being made by other people,” adds Webb. “These figures increased dramatically in the week prior to the show.”

From July 11-17, the number of times people viewed a news feed story posted

by RIAT was 627,495 – an 893 per cent increase compared to July 4-10. Next year, Webb plans to increase the number of photos and videos posted on the arrival and rehearsal days of the Air Tattoo as well as over the weekend of the event.

She is also looking at the use of Google+ and Foursquare to increase awareness and there’s no doubt that social media now forms part of RIAT’s communications strategy.

Get connected Alex Simmons, managing director, Overland Networks, believes organisers are missing a trick and argues that they

Pictured: Royal International Air Tattoo has had great success with social media and plans to increase its use in 2012

are failing to provide sufficient Wi-Fi and connectivity capabilities to visitors.

“The days of paid Wi-Fi are numbered,” he tells Stand Out. “Younger audiences expect Wi-Fi access but the downside is that free Wi-Fi is not very good. If organisers have to bring in Wi-Fi and have spare capacity sell it to your exhibitors and then push it out as free Wi-Fi to your visitors. It’s all about adding value. But even if you have Wi-Fi, you need connectivity.”

Overland Networks provide satellite and cellular broadband solutions and Wi-Fi hotspots, which allow organisers and production teams in the middle of a field, for example, to connect to the Internet and send emails.

“Organisers, bands and artists rely on social media to promote themselves.

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Feature is sponsored by

Communications How can you encourage people to come back to your venue or event if no one can access these social platforms? We live in a modern world, which is a connected world, and if you provide connectivity for a visitor or gig-goer then it’s a form of extra communication. Everyone is tweeting these days.”

Simmons and his team recently provided Internet connectivity and Wi-Fi to the Norfolk Spectacle. Organisers and artists could then access the Internet, email and social media platforms.

But Simmons is now in the process of developing a product and service that will allow organisers to operate their own

Pictured: Britain’s Next Top Model uses email to communicate with its young demographic

A ring of steel was thrown around Birmingham’s International Convention Centre (ICC) to stop protesters getting near Deputy Prime Minister Nick Clegg and his Liberal Democrat colleagues. For that purpose, Wall to Wall Radio Communications was commissioned to work closely with SPA Security and Events and G4S at the Lib Dem Party Conference, installing a radio system comprising base repeaters, antennas and over 150 analogue two way radios with a quantity of mixed covert, acoustic and D-type earpieces and lightweight headsets.

Wall to Wall also provided a number of analogue radios for the local police to interconnect the event security team, organisers and local authorities in order to react adequately to emergencies. The comms system ensured the smooth running of the event – visitors were escorted to the correct destinations, as both the event organisers and security teams communicated effectively.

phone network. The system will operate much like when you step off a plane in Europe and receive a text message from the country’s mobile phone network provider. Basically, if you are a visitor and arrive on-site at an event, you will receive a text message: Welcome to X event phone network. The data collected on the private phone network could be collected and used to market to visitors.

Developments such as this will lead the way, explains Simmons, and if social media platforms and mobile technology continues to grow at such a rapid speed then organisers have no choice but to join such a socially networked revolution.

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47

Corporate hospitality

Kudos for cash Is the events industry prepared to pay the price for corporate hospitality packages with kudos?

Stand Out looks at the demand for corporate hospitality in 2012

T

here’s no doubt that 2012 will bring one of the biggest tests for the UK events industry. The events and live marketing arena is anticipating the most hectic of summers and with it a demand for hospitality and corporate schmoozing.

According to Prestige Ticketing, the official hospitality provider to London 2012, the total value of London 2012 hospitality is expected to exceed £3 billion, and a staggering £1.6 billion is expected to be netted by businesses. That equates to a 12 per cent return on investment.

In a recent report, Prestige revealed that a third of its allocation has been sold, with

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corporates showing particular interest in equestrian, tennis and diving events, yet the most expensive hospitality packages are still available. Neptunus is set to build Prestige’s 3,000 capacity venue in the Olympic Park – 11,500 square metres of space over three floors with a three-storey high glass atrium entrance.

But will demand for Olympic hospitality increase over the coming months and what impact will it have on other popular hospitality activities that so many events businesses depend on?

Charlie Hepburn, Hospitality By Design, a division of Vivid Event Group, believes that 2012 is not a “normal” year.

Hence, the Games will encourage an entirely new generation of buyers who do

Pictured: Lavish hospitality is deemed as inappropriate and unreasonable in The Bribery Act

not normally use events as a backdrop to do business.

He says: “We are having two distinct conversations with clients; the first is about the Games and the second is about the other traditional events such as Wimbledon, British Grand Prix and Royal Ascot.

“Although most clients would dearly love to entertain at the Games, the costs in most cases realistically can’t be justified; therefore, the likelihood is that they will continue to entertain at what has traditionally worked for them.

“However, many have privately said that they would ultimately prefer to attend or host at the Games, as everything else in 2012 just doesn’t have the cache or kudos.”

48

Corporate hospitality Hepburn suggests that the demand for the “usual hospitality” will suffer, as the big corporate spenders shift their focus in the Olympic year. A suggestion that Simon Gillespie, eVent advisors, is as of yet undecided.

“It will be interesting to see what effect the Olympics has on the purchase of other hospitality packages to traditional annual events such as Wimbledon and Royal Ascot,” he explains. “Will budgets be ‘ear marked’ for Olympic projects rather than the normal entertaining? Interestingly, when there has been other major sporting events in the UK or close by – such at the Rugby World Cup in France in 2007, or the FIFA World Cup in Germany in 2010 and France 1998, there was no significant drop in spending on hospitality for annual sporting/social events in the UK… budgets were simply expanded to include the major event. It will remain to be seen whether in these difficult economic times the same will happen this time.

“At the moment I would say that the corporate market has been relatively slow to react to the Olympic opportunity Individual companies are still deciding whether they will make a special effort next year. I suspect that as the general excitement builds as the Games get closer, and we enter 2012 when many financial budgets are confirmed, that interest will then increase, but that said I equally believe that the harsh financial realities of the global economy will make businesses more cautious as to what they spend.”

Supply and demand Lindsay Gomer, managing director, Proske Sports, which is running the international and local hospitality and ticketing management programme at the UEFA EURO 2012 for Coca-Cola, knows only too well of the complexities of hospitality and supply and demand. But he argues that corporates need not spend big to experience the Games action.

“For events such as the London 2012 Olympic Games next summer, you don’t even have to spend on corporate packages in order to be able to tailor a great day out for you and your clients. Events such as the marathon and the cycling events take place along such long courses that setting up a base along the route is an innovative alternative.”

Gomer adds that companies are taking longer to commit to buying hospitality packages or tickets for any major event but

Pictured:

that itself provides opportunities. It means that rights holders and event organisers may lower their prices to ensure supply meets demand.

Chris Bruton, director, Cavendish Group, has adopted a rather different view: Organiser’s budgets are not infinite, many budgets have been reduced which means hospitality after the Games will be significantly reduced. He says that annual UK events are likely to hold their prices as they compete with the Olympic Games, constricted budgets and the volatile economy. And so, hospitality rates for popular events may increase due to demand.

Killing off hospitality?

Gillespie does not agree with Bruton’s argument, as he suggests that organisers should avoid being held to ransom by grossly inflated prices because London has a highly developed events market and access in particular to an almost inexhaustible number of venues, of which many have signed a Fair Pricing Charter.

But what of The Bribery Act? Will Government be the one holding corporates ransom or is industry prepared to be tested?

Bruton explains: “The industry was cautious about the act; however the guidance that came from the Ministry of Justice in April has been very clear and helpful. Agencies and organisers need to document hospitality and follow the guidelines to reduce exposure to bribery. Businesses can still get to know their clients by taking them to events including Wimbledon and the Grand Prix.

Reasonable hospitality to network and improve client relationships is acceptable.”

The Bribery Act will be a huge relief to everyone involved in major sporting events including the London 2012 Olympic Games next year, Gomer adds. Proske

Corporate hospitality at traditional sporting events such as golf may experience some competition from music events and those with “kudos”

has encountered the compliance before, particularly in central Europe, with too many grey areas making life difficult.

In relation to The Bribery Act, the main area of concern surrounds the Ministry of Justice’s definition of “reasonable hospitality”. Clients will have to define “reasonable” within their own organisation and ensure boundaries are adhered to. But Gomer explains there is such a difference between booking a seat and buffet in a marquee outside a stadium and offering champagne and caviar in a lounge around a 10-day overseas trip, and much depends on company budgets – which relates to the size of a business. What would be lavish for a small business may be modest for a multi-national.

Hepburn concludes: “ With regard to the Bribery Act 2010, we have found that most companies which did not have existing policies and guidelines have implemented them in order to show compliance. Although we have discussed the possible implications of the act with our clients, we have not had a single event cancelled or seen purchasing patterns change.

“The act is still far to ambiguous and open to interpretation, but the general consensus seems to be that the Government is not trying to kill off hospitality, but ensure companies use commercial sense and are appropriate in their offering. The act should not be a concern, however, this may change once a conviction is brought and a president is set.”

www.standoutmagazine.co.uk

Reader Response 052

Big Tops From 1,000 To 17,000 Capacity From Traditional To The Latest In Tensile Design We cater for Private functions | Music festivals | Religious events Corporate entertainment | Fashion shows | Exhibitions Please visit our website and see the selection of bigtops we have available for hire website: www.ajbigtophire.com • email: sales@ajbigtophire.com Tel/Fax: +44 (0)1832 272065 Reader Response 053

www.standoutmagazine.co.uk 2011 has been a great year and 2012 is set to be even better for our industry. We thank you all for your support and wish you a Happy Christmas and very fruitful Olympic year.

Neil Fagg, Publisher, Stand Out magazine

Industry partners...

SHOWCASE

DAUBNEY

Â?

The Daubney Agency has been providing entertainment for events since 1918. From corporate entertainment to multi-day festivals from shopping malls to village fetes.

Offering free and unbiased information we can guide you through the many acts and displays that are available from our extensive range.

Help is just an e mail or phonecall away

 �

THE DAUBNEY VARIETY & GALA AGENCY LTD

T: 01246 477677

E: info@daubneyagency.co.uk W: www.daubneyagency.co.uk

Reader Response 054

Reader Response 055

whatever the event.....

Red-Radio keeps you talking!

Radio

Two Way Radio PA and Loudhailers Hire / Sales / Service

MANUFACTURED IN THE UK

Short /Long Term Hire Fast UK wide delivery Competitive Prices Spares & Batteries Expert Advice Tel:

01582 481114

Fax:

Reader Response 056

Tel: 01592 655724 Searchlight Hire & Sales

www.yjams.eu

01582 481115

email: sales@red-radio.co.uk web: www.red-radio.co.uk

Reader Response 057

Reader Response 058

Single & Multi Beam Units available UK Wide Delivery 8422 Hire Ad StandOut128x98mm 21/5/08 10:39 am Page 1 www.searchlight.co.uk E: jf@searchlight.co.uk • T:am01707 8422 Hire Ad StandOut128x98mm 21/5/08 10:39 Page 1331621

Reader Response 059

Hire Services

gbj

Hire Services

We supply a range of Espresso and

Elegant Slumming

We supply a range of Espresso and Cappuccino machines, with coffee Hire Services Cappuccino machines, with coffee beans or coffee pods, for use at events Official NECorGroup beans coffeeSupplier pods, for use at events shows. andand shows.

We supply a range of Espresso and Cappuccino machines,

Short term packages foruse UKatand with coffee beans or coffee pods, for events and Short term packages for UK and shows. overseas. overseas.

Short term packages for UK and overseas.

Gardens, Sugnall, Eccleshall, Stafford, ST21 6NF. TheThe Gardens, Sugnall, Eccleshall, Stafford, ST21 6NF. Tel:Tel: 01785 851348.

01785 851348.

The Gardens, Sugnall, Eccleshall, Mobile: 736798.

Mobile: 07710 736798.

Stafford, ST2107710 6NF FreshFresh Fax:Fax: 01785 859388.

01785 859388.

Tel: 01785 851348 Mobile: 07710 736798 Fax: 01785 859388

+44 (0)7734 111 384 hire@gbjdesign.co.uk

Reader Response 060

OranOgra JuiceJrusei nge cers

Look or call for information.

Lookintointoourourwebsite website or call for information. www.cappuccino-rapido.com www.cappuccino-rapido.com

www.gbjdesign.co.uk

ad2010.indd 1

PlP uslus

Reader Response 061 12/04/2010 13:14

Reader Response 062

SHOWCASE • CANDY

FLOSS

•

ESPRESSO •

PICK

CONES

AND

MIX

SNOW

•

•

DOGS HOT • CREPES

www.ideasboxuk.com t: 020 7801 9188 e: hello@ideasboxuk.com

• DOUGHNUTS

Reader Response 064

ESPRESSO

T 01582 723502 E ian@confettimagic.com www.confettimagic.com Reader Response 063

•

• Confetti Cannons • Custom Confetti • Equipment Hire • Pyrotechnics • Flames • Special Effects

CREAM

LIVE!

ICE

NEW WEBSIT E

POPCORN •

•

Reader Response 065

LONDONS PREMIER CREWING AND RIGGING COMPANY COVERING NATIONALLY AND THROUGHOUT EUROPE.

TEL:08701 605 800 INFO@PITMANSPEOPLE.COM

WWW.PITMANSPEOPLE.COM

Reader Response 066

Reader Response 067

Reader Response 068 Silver Birches, Highland Avenue, Wokingham, Berkshire RG41 4SP Tel: 01189 894652 Fax: 0118 979 4328 email: Clive@a1groupuk.com website: www.a1groupuk.com

4PVOE -JHIUJOH 1PXFS $PNQMFUF 1SPEVDUJPO 4PMVUJPOT

Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays since 1934.

Backgrounds have been our background since backgrounds began and bbrown have more than 400 in stock.

&UIJY .BOBHFNFOU X ,JOHTHBUF 3PBE X 8FTU )BNQTUFBE X -POEPO X /8 +(

08705 340340 www.bbrown.co.uk

XXX FUIJYNBOBHFNFOU DPN 5 X . X '

Reader Response 069 Ethix Management.indd 1

Reader Response 070 2/12/08 12:17:55 PM

A1 Loo Hire is the portable toilet division of the A1 Group of Companies – one of the UK’s leading integrated Waste Management Suppliers.

Our extensive range of hygienic toilets are available from our depots in Wokingham, Coventry and Bridgend, South Wales for any outdoor event or construction project.

A1

Wokingham

LOO HIRE

Reader Response 071

SHOWCASE Â?

Buggy Hire UK

by Tractor Hire Ltd

ONE OF THE LARGEST UK FLEETS OF 4X4 BUGGIES

Planning a little Corporate Hospitality or Entertaining in 2012?

• 4 and 6 Seated Vehicles Available • Petrol, Diesel and Electric Vehicles • 24 Hour Support or Technician on-site • Full Service Before and After every Hire • Wide range of buggy trailers available

2012 will be a big year.

The talented and friendly D4 team can help you to really Stand Out .

 �

Reader Response 072

Also Large Fleet of Electric Vehicles

Tel: 01633 680754 Email: info@buggyhireuk.com

www.buggyhireuk.com

Reader Response 073

✔ Event Stewards ✔ NVQ Sports Stewards ✔ SIA Accredited Staff ✔ Static Security ✔ Exhibition and Conference Security ✔ Festival and Event Security ✔ Specialist Security Services ✔ Crowd Control and Concert Security Services Exe. Suite 1, Motorpoint Arena, Mary Ann Street, Cardiff, CF10 2EQ Tel: 029 2022 1711 Fax: 029 2023 4592 Email: office@safestylesecurity.co.uk www.safestylesecurity.co.uk

Reader Response 075 Winners of Corporate and Hospitality Award 2010

Bespoke Stand Design + Build Hospitality Interior ďŹ t-out Event Branding & Graphics Project Management

Call Sam or Su in Sales on

01454 321 212

Flexible Professional E x p e r i e n ce d

sales@d4projekt.com

Reader Response 074

NEED A GIGTENT FOR YOUR EVENT? Full range of Saddlespan Tents in stock for 2012

enquiries@tagprom.com

Reader Response 076

Thinking about event hire for your party, public event or promotional activity?

Then contact Leisure Skate!

• • • •

Visit our website www.gigtent.co.uk Seamus Riordan 07881614134 Contact us via enquiries@gigtent.co.uk Tel: 01223 870935

Event Structure Hire

Reader Response 077

Russell & Twining Blooms Ltd Exhibition Florists “A plant for all reasons�

Cool Events...

Smooth Hire!

Ice Skating Rinks Roller Rinks Mobile Climbing Wall Trampolines Inflatables Marquees Kidz Kartz

Specialists in all areas of floral design including containerised planting, both tropical and native, stunning gardens with trees, shrubs, paving, water features, fencing and bandstand.

We also specialise in cut flower arrangements, from small posies to large pedestals.

Call us for ideas and quotations.

01775 766999

info@leisureskate.co.uk www.leisureskate.co.uk

Reader Response 078

Nearly Sold Out For Christmas!

T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com www.rtbflorists.com

Reader Response 079

T: +44 (0)20 7977 7630

F: +44 (0)20 7977 7631

Arc International is a trading division of Apex Insurance Services Limited. Apex Insurance Services Limited is an Appointed Representative of Crispin Speers & Partners Limited who are authorised and regulated by the Financial Services Authority (FSA) under registration No. 311507

Reader Response 080

SHOWCASE

Yes Tents supplies marquees of all types and sizes.

Ranging from spectacular big tops to beautifully formed clearspans.

Paul Wassell 07932642689 paul@yestents.com www.yestents.com

T 0845 519 7899 • M 07968 965 851 E info@simplyfinefoods.co.uk • E info@simplyfinebars.co.uk

We provide traditionally dressed mobile oyster shuckers to your party or event. We source the finest quality Oysters and mingle amongst your guest serving this food of Kings! Oyster Meister brings a unique flavour to your party that will not be forgotten soon !....

www.simplyfinefoods.co.uk www.simplyfinebars.co.uk

07583 719107 0208 747 8981 www.oystermeister.com

Reader Response 081

TSS

Reader Response 083

Reader Response 082

- Event Hire Software

all Hire   Instant Hire Job Information  Stock Tracking and Availability Checking  Loading Lists  Delivery Scheduling  Comprehensive documentation  CRM

EXHIBITION FURNITURE & DISPLAY EQUIPMENT

Eventex Furniture provide traditional and contemporary furniture that is designed to enhance any exhibition stand. We can offer a full range of service options leaving you to concentrate on making your exhibition the perfect marketplace for your clients.

   Flexible and easy to use

Please visit our website or contact a member of our sales team.

 Print / Email your drawings

T: +44 (0)1922 629009 F: +44 (0)1922 628937

 www.tssweb.net 0844 800 1232

E: info@eventexfurniture.co.uk www.eventexfurniture.co.uk

info@tssweb.net

Reader Response 084

Reader Response 086

Reader Response 085

MTS Security - T25-CCTV

Providing portable solutions for your event All available for - Short term hire - Long term hire - Event hire

Security cabins & ticket kiosks

MTS Portable Surveillance on demand Keeping watch over your event

Reader Response 087

Portable coldrooms & refrigerated trailers

For all your event needs call MTS 01342 836 485 or Email: sales@ukmts.com

To get yours call:

www.ukmts.com

www.pwhire.co.uk

Reader Response 088

0844 854 86 86 F: 01538 384 016 E: info@pwhire.co.uk Reader Response 089

SHOWCASE

EI Advert:Layout 1

9/9/11

14:54

Page 1

DJ Marquees Ltd. DJ Marquees do a large amount of work at weddings, private parties, corporate events, agricultural and horticultural shows, fete’s and a variety of shows in and around the Home Counties.

eventintelligence Explosive solutions for all indoor or outdoor events corporate - private - public - festivals - tours UK & Australian offices for worldwide event support

CCTV (Mobile & Static) STAFF VETTING SERVICES EVENT AUDITING ANTI COUNTERFEITING Rectory Farm, Wappenham, Towcester, Northamptonshire, NN12 8SQ

Tel: 01327 860317 Email: djmarquees@hotmail.com www.djmarquees.co.uk Reader Response 090

DUE DILIGENCE Fireworks-Pyrotechnics-Flames-SFX

info@event-intelligence.co.uk www.event-intelligence.co.uk

Reader Response 091

(+44) 01722 340546 displays@smartpyro.co.uk www.smartpyro.co.uk

Reader Response 092

CTA LTD are proud to represent quality, motivated, glamorous, personnel covering all major geographical areas of the UK.

E xq u i s i te O u t s i d e c ate re r s s p e c i a l i s i n g

in s h ows a n d eve nt s t h ro u g h o u t t h e co u nt r y.

Tel: 01938 553366 info@hughescaterers.co.uk www.hughescaterers.co.uk

Having been established for over 12 years, we have gained knowledge and experience within the industry. CTA guarantees all of our client’s competitive rates, attention to detail and the quality of service that they deserve.

We can provide staff in the following areas: • Hospitality • Subscription sales • Product demonstrators • Promotional models and dancers • Show guide sales • Event managers and team leaders • Mystery shoppers CTA would welcome the opportunity to discuss your requirements in more detail, so please call to arrange a mutually convenient appointment.

You can contact us: Office: 0121 354 8588 Mobile: 07976 284858 Email: Carmella@ctagencyltd.co.uk Website: www.ctagencyltd.co.uk

Reader Response 093

Reader Response 094

Reader Response 095

• 8 years experience of organising ‘bespoke sporting events’ with sporting legends • Playing Football with or against your Football Legend • Batting or Bowling with or against your Cricket Legend • Swinging a Golf club with a Sporting Star • A Sporting Legend dining with you and your clients at your table • We do not use agents, We know the legends personally!!

168 East Barnet Road, Barnet, Herts, EN4 8RD Tel: +44 020 8441 2714 Mob: +44 7717 798378 Email: info@eclipsesports.co.uk www.eclipsesports.co.uk

Reader Response 096

Airmazing Decor Inflatable decoration products for your event www.airmazingdecor.co.uk office@airmazingdecor.co.uk Tel: 01707 331621

Reader Response 097

Reader Response 098

Airmazing Ef fects

SHOWCASE

Baseline ad ad (86x122 (86x122 -30.03.2011)_Layout -30.03.2011)_Layout 1 1 30/03/2011 30/03/2011 14:31 14:31 Page Page 1 1 Baseline

AWARD WINNING STAND DESIGN & BUILD

SPORTING OPPORTUNITIES

Mobile Sports Promotions

Water Fountains Features & Effects

for hire for hire

www.exhibit-uk.com

o ell t ly w l we a e r e did g ut o i l e l So w te ri t s e l d eo get ta the s ful l s ood had g te a w o e gr us h I’d b a k . h d t e look ould ... u if yo ris who Ch your event your success

WINNER BEST STAND AIRMIC CONFERENCE 2011

Reader Response 099

Synthetic ice rinks, roller rinks, ski slopes, Synthetic ice rinks, roller rinks, climbing walls,walls, quad quad bikes,bikes, archery, ski slopes, climbing archery, sk8 parks, multi sports cages, realarchery, ice rinks, sk8 parks, multi sports cages, trampolines, pedaltrampolines. carts and zorbs. real ice rinks, Matthew Howes Matthew Howes Base Line Sporting Opportunities Sports International Baseline 01603 755577 755577 01603 www.baseline-promotions.co.uk www.baseline-promotions.co.uk

Reader Response 100

Reader Response 101

EXPECT THE UNEXPECTED....

From the classic to the fully branded

2 YEAR Guarantee!

Portable Marquees • Party Tents • Shelters

Manufacturer / Designer / Supplier Full aftersales service and spare parts

At Masquerade, and after 21 Years of Creative Event Production we like to think we still have a sense of FUN!!

DR M & THE YETI are waiting to give you a BIG HUG...

All sizes available: 2x2 / 3x2 / 3x3 / 3x4.5 / 4x4 / 3x6 / 4x8

Sheerspeed Shelters Ltd T: 01404 46006 F: 01404 45520 E: sales@sheerspeed.com W: www.sheerspeed.com

Reader Response 102

Masquerade Events Tel: 0208 502 6615 - 07747 868 050 Email: ade@masqueradeuk.com @drmasquerade

www.masqueradeuk.com

Reader Response 103

Reader Response 104

plasmatising

• Plasma/Led Screen Hire 26”- 60” • Projection Hire • Video Walls • Laptops/PC/DVD Players/Audio • Furniture Hire • Exhibition Essentials

view our full range online now t: 01268 75 99 43 • e: sales@plasmatising.co.uk • www.plasmatising.co.uk

Reader Response 105

Reader Response 106

SHOWCASE The LCM Group Ltd The one stop shop for all event technology

XXX ÜSFøZTPMBS DP VL JOGP!ÜSFøZTPMBS DP VL

4PMBS 1PXFS GPS ZPVS &WFOUT 4PMBS (FOFSBUPS )JSF 'VMM 4PMBS 1PXFSFE 4UBHFT 4PMBS $JOFNBT #FTQPLF 4PMBS %FTJHOT 1FEBM 1PXFSFE (FOFSBUPST -PX FOFSHZ MJHIUJOH EFTJHOT 4PVOE -JHIU IJSF 4UBHF IJSF 1PXFS EJTUSJCVUJPO IJSF

Tel: 01480 350808 Email: hire@thelcmgroup.co.uk www.thelcmgroup.org Reader Response 107

Reader Response 108

Reader Response 109

THE LIVE EVENT SPECIALISTS • SOUND • LIGHTING • VIDEO • STAGES • POWER

Unit 1 • Crowhurst Hop Farm Bullen Lane • East Peckham • Kent TN12 5LP Telephone: +44 (0) 1732 373920 London Office: +44 (0) 20 7043 4136 Fax: +44 (0) 1732 373921 Email: info@srdgroup.co.uk Web: www.srdgroup.co.uk

Reader Response 110

Reader Response 111

Reader Response 112

SPL Audio Services Get your message across with our Solar Powered Variable Message Signs.

No power source necessary as our signs are totally solar powered!

Easily transportable on fully self contained trailers they can be placed almost anywhere.

Signs are highly visible whatever the weather. All have text and graphics capability and superior models can display up to 10 lines of text Our signs are clean, safe and silent as they have no engine.

Flame Grill UK Ltd

Operating stylish and fully self-contained catering concessions stands since 1970, offering first class quality food for your cliental at any event, from Burgers to Hog Roast, Fish & chips to Curly Fries, Coffee bars to Donuts. • 24 Hour Catering • Corporate Fun Days • Location Catering For more information about our services call us on

01342 716150 flamegrilluk@aol.com www.flamegrilluk.com

Reader Response 113

Signs can be programmed in advance or can be changed remotely using a modem and mobile phone allowing the message to change as the event unfolds.

The ideal solution for conveying messages to large crowds or to control traf c.

Our signs have been used successfully at marathons, concerts, festivals, and sporting events.

Telephone 01434 322359 Mobile 07860 606549 Fax 01434 322104 Email janetdoody@solarsignsuk.com Doody’s Yard, Park Road, Haltwhistle, Northumberland Ne49 9LD

www.solarsignsuk.com Reader Response 114

Hire, Sales & Installation of audio, lighting and DJ equipment 0161 962 5151 07788 725726 www.splaudioservices.co.uk Reader Response 115

CONNECTIONS CONNECTIONS ACCESS CONTROL & BADGES

Aurora ID Card Centre Aurora House, Mere Farm Business Complex, Redhouse Lane, Hannington, Northampton, NN6 9SZ T: 01604 780808 E: enquiry@idcardcentre.co.uk W: www.idcardcentre.co.uk

Visions Event Solutions Unit 14, Suttons Business Park, Reading, Berkshire, RG6 1AZ T: 0870 042 2602 E: info@visionsgroup.co.uk W: www.visionsgroup.co.uk

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

AV / IT EQUIPMENT HIRE

Planet Hire Ltd. Unit 5, io Centre, 59 – 71 River Road, Barking, Essex, IG11 0DR T: 0845 230 1234 E: david@planethire.co.uk W: www.planethire.org.uk

B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk

AV RENTAL & STAGING

Saville Audio Visual T: 0870 606 1100 E: hire@saville-av.com W: www.saville-av.com

BARS NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk

The Bar Bazaar Unit 11, Gateway Business Centre, Tom Cribb Road, Woolwich, London, SE28 0EZ T: 0208 855 6942 E: drink@thebarbazaar.com W: www.thebarbazaar.com

Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents.com W: www.siriusevents.com W: www.seamlessplasmawall. com

AV & SOUND & LIGHTING

Purple Audio – Sound Hire & Full Event Production 15 Winston Business Centre, Lancing, West Sussex, BN15 8TU T: 01273 270101 E: contact@purpleaudio.co.uk W: www.purpleaudio.co.uk

CATERING EQUIPMENT & FURNITURE HIRE

Co-Ordination Catering Hire 15 Gatwick International Distribution Centre, Cobham Way, Crawley, West Sussex RH10 9RX T: 01293 553040 E: info@co-ordination.net W: www.catering-hire.net

BIG BIG House, 111 Waldegrave Road, Teddington, Middlesex TW11 8BB T: +44 (0)20 8614 8880 F: +44 (0)20 8614 8805 E: sales@big.co.uk W: www.BIG.co.uk W: www.mybadgebuilder.co.uk

Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 08456340000 F: 08456340010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks.co.uk W: www.welldressedtables.co.uk W: www.spaceworks.co.uk

BIG NAME BADGE SPECIALISTS

CCTV

Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: don@mobilecctv.co.uk W: www.mobilecctv.co.uk

CATERERS

CLEANING SERVICES Zest Caterers Ltd The Zest Hub, Wrest Park Enterprise Park, Park Avenue, Silsoe, Bedfordshire, MK45 4HS T: 0800 294 4059 E: info@thezestgroup.com W: www.thezestgroup.com

AV & SOUND EQUIPMENT HIRE

PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

BALLOONS

AIR CONDITIONING

DC Site Services Ltd Providing Cleaning & Waste Management Services across the UK T: 05602 938 149 F: 01733 841 288 E: Admin@dcsiteservices.com W: www.DCSiteServices.com

CATERING EQUIPMENT HIRE

Adams Catering Equipment & Furniture Hire Adms House, 1 Unity Works, Sutherland Road, Walthamstow, London, E17 6JW T: 0870 300 6000 F: 0870 300 1030 E: info@cateringhire.co.uk W: www.cateringhire.co.uk

Markey Unit 2, Watermill Industrial Estate, Buntingford, Herts, SG9 9JS T: 08702 410 812 F: 08702 410 813 E: nigel@markey.co.uk W: www.markey.co.uk

COMPUTER SOFTWARE

TSS

all Hire & Event CAD Software

Rental Software Solutions

TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

CORPORATE ENTERTAINMENT Parnham Funfairs Bernard House, New Road Feltham, Heathrow, TW14 9BQ T: 0208 7510 664 F: 0208 7510 664 E: johnparnham@aol.com

Connections is sponsored by

Connections is sponsored by

CREW SERVICES

EVENT DESIGN & PRODUCTION Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew.com W: www.affiniitycrew.com Pitman's People 16 Hanover Square, Mayfair, London, W1S 1HT T: 08701 605 800 M: 07968 166 154 DD: 0207 749 0729 F: 0207 033 7908 E: oliver@pitmanspeople.com W: www.pitmanspeople.com

DIGITAL SIGNAGE AND DISPLAY

Chillspace The Old Chapel, 27–33 Malham Road, Forest Hill, London, SE23 1AH T: 0208 699 3989 E: step1@chillspace.co.uk W: www.chilspace.co.uk

TSE Productions 18 Mimram Road, Hertford, Herts, SG14 1NN T: 01992 581 677 E: sam@tseproductions.co.uk W: www.tseproductions.co.uk

EVENT EQUIPMENT HIRE Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com

EVENT TECHNICAL Stage Electrics Third way, Avonmouth, Bristol, BS11 9YL T: 0844 870 0077 F: 01179 162 822 E: live.events@stage-electrics. co.uk W: www.stage-electrics.co.uk

PW Hire T: 0844 854 8686 F: 01538 384 016 E: info@pwhire.co.uk W: www.pwhire.co.uk

H2oh! Entertainment Extraordinary Entertainment for Every Event. Supplying entertainment across the UK and beyond T: 01273 626650 M: 07515 064149 E: info@h2ohentertainment. com W: www.h2ohentertainment. com

Speedy The Parks, Newton-le-Willows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices.com

EVENT FURNITURE HIRE

ELITE HIRE furniture for weddings and events

Elite Hire Unite 1 Drakes Drive, Crendon Industrial Estate, Long Crendon, Bucks, HP18 9BA T: 01296 337823 E: info@elitehire.co.uk W: www.elitehire.co.uk

EVENT MANAGEMENT

GTMS 1 Silverthorne Way, Waterlooville, Hampshire, PO7 7XB T: 08453 10 11 12 F: 08453 10 20 20 E: hello@print-large.co.uk W: www.print-large.co.uk

EVENT WI-FI Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks.com W: www.overlandnetworks. com Rural Broadband Unit 1 Marea Farm, School Road, Heacham, Kings Lynn, Norfolk, PE31 7DH T: 01485 572253 F: 07092 203 570 W: www.ruralbroadband.co.uk

EXHIBITION FLORAL DISPLAY Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com

Instant Marquees Unit D Highfield Road, Camelford, Cornwall, PL32 9RA T: 0845 644 4760 F: 01840 212909 W: www.instantmarquees. co.uk XG Group Unit 3, Network 43, Buckingham Court, Brackley, Northants, NN13 7EU T: 01280 707180 F: 01280 706100 Elite Hire Limited Phone 01296 337823 E:Pemberton sales@xg-group.co.uk 42 Close Mobile 07855 352907 Aylesbury Email mark@elitehire.co.uk W: www.xg-group.co.uk Buckinghamshire, HP21 7NY

GTMS 1 Silverthorne Way, Waterlooville, Hampshire, PO7 7XB T: 08453 10 11 12 F: 08453 10 20 20 E: hello@gtms.co.uk W: www.gtms.co.uk

PSW Events Ltd 36 North Street, Burwell, Cambridge CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk

ENTERTAINMENT

Grapefruit Graphics Unit 12 Fulcrum 4, Solent Way, Whiteley, Hampshire, PO15 7FT T: +44(0)1489 570 055 F: +44(0)1489 570 066 Skype: andyyeomans E: andy@grapefruitgraphics. co.uk W: www.grapefruitgraphics. co.uk

AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com

EVENT ENTERTAINMENT

Vueinti Limited 6b Alton Business Park Alton Road, Ross on Wye Herefordshire, HR9 5BP T: 01989 562 726 W: www.vueinti.com

EVENT BRANDING

EVENT PRODUCTION/SERVICES

Papillon Events Studio 13 Blue Anchor Alley, Richmond, Surrey, TW9 2PJ T: 0845 459 9761 E: info@papillonevents.co.uk W: www.papillonevents.co.uk

BUCKINGHAMSHIRE

OX F O R D S H I R E

BERKSHIRE

Company No. 06838213. Registered in England and Wales. Registered address: 42 Pemberton Close, Aylesbury, Buckinghamshire, HP21 7NY

Penguins Events Unit 12, Vansittart Estate, Windsor, Berks, SL4 1SE T: 01753 833811 F: 01753 833754 E: hello@penguins.co.uk W: www.penguins.co.uk

Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com W: www.rtbflorists.com

EXHIBITION & PORTABLE DISPLAYS Exantia Display Systems 9 Muirhead Quay, Fresh Wharf Estate, Barking, Essex, IG11 7BW T: 020 8507 1612 M: 07747 842 147 F: 020 8507 1617 E: info@exantia.co.uk W: www.exantia.co.uk

CONNECTIONS Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@ strathmoreexhibitiontrailerhire. com W: www. strathmoreexhibitiontrailerhire. com

EXHIBITION SERVICES Four Graphics Unit 4, The Willows, 80 Willow Walk, London, SE1 5SY T: 020 7231 7070 F: 020 7231 0072 E: info@fourgraphics.co.uk W: www.fourgraphics.co.uk

EXHIBITION STAND DESIGN Doran Design 25 Woollam Crescent, St Albans, Hertfordshire, AL3 6EJ T: 01727 846 030 F: 01727 846 030 E: info@dorandesign.co.uk W: www.dorandesign.co.uk

TCM 14 Stafford Road, Lichfield, Staffordshire, WS13 7BZ T: 01543 255452 E: lindsey@tcmtrailers.co.uk W: www.tcmtrailers.co.uk

EXPERIENTIAL STRUCTURES

EXHIBITION STANDS/DISPLAY

WhiteCircle Bragborough Farm, Braunston, Northamptonshire, NN11 7JG T: +44 (0) 7853 236 451 Skype: jonflowerdew E: jon@whitecircleltd.com W: www.whitecircleltd.com W: www.modulbox.co.uk

D4 Projekt Ltd North Road, Stover Trading Estate, Yate, Bristol, BS37 7PR T: 01454 321212 E: sales@d4projekt.com W: www.d4projekt.com RB Design & Display Ltd 10 Lincoln Park Business Centre, Lincoln Road, High Wycombe, Bucks, HP12 3RD T: 0870 240 2204 F: 0870 240 2205 W: www.rbdisplays.co.uk W: www.linxmodular.co.uk

FABRICS & PVC’S – SUPPLIERS + SEWING SERVICES

B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@bbrown. co.uk W: www.bbrown.co.uk

Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 0208 345 6696 E: sales@tecnauk.com W: www.tecnauk.com

EXHIBITION TRAILERS SALE & HIRE Bankfarm Trailers Ltd Unit 12, Lee Way Industrial Estate, Newport, NP19 4SL T: 01633 290291 F: 01633 270400 E: sales@bankfarm-trailers.co.uk W: www.bankfarm-trailers.co.uk DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions.co.uk Kalyko - Exhibition Trailer & Promotional Models/ Staff Communications House, University Court, Staffordshire Technology Park, Stafford ST17 0QE T: 01785 616165 E: info@kalyko.co.uk W: www.kalyko.co.uk Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions. com W: www.mobilepromotions. com

invision

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www. invisiondisplayservices.co.uk

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com

FENCING & BARRIERS Fenced-Inn-Ltd 2 Willow Cottages, Raspberry Hill Lane, Iwade, Sittingbourne, Kent, ME9 8SN M: 07712613407 T: 01795 472173 E: trishfencedinn@aol.com

FLOATING PONTOON HIRE Pontoonworks Ltd The Old Glove Factory, Bristol Road, Sherborne, Dorset, DT9 4HP T: 01935 814950 E: office@pontoonworks.co.uk W: www.pontoonworks.co.uk

FLOORING & FLOOR COVERINGS Autotrak Bricknells Farm, Fringford Road, Cavers Field, Oxon, OX27 8TJ T: 01869 248 952 Autotrak Portable Roadway F: 01869 250 686 E: maria@portableroadways.com • Enables even the most W: www.portableroadways.com difficult of places to become accessible to vehicles

Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 Hi - Techtor Security Fencing F:• 08700 737373 Creates safe enclosure E:formail@evetrakway.co.uk any event W: www.evetrakway.co.uk

Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 Autotrak Pedestrian Flooring F: 01633 865042 • Lightweight and flexible, E: info@floorex.co.uk ideal for creating safe and W: www.floorex.co.uk stable pedestrian access

GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk

FREIGHT & LOGISTICS DSV Air & Sea Ltd Unit D2 Dolphin Estate, Windmill Road, Sunbury on Thames, TW16 7HE T: 01923 754624 F: 01255 242554 M: 07768 805216 E: richard.lawford@uk.dsv.com W: www.dsv-entlog.com Richard Lawford Director DSV Entertainment Logistics Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight.com W: www.productionfreight.com

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks.com W: www. edinburghfireworksstore.com

FURNITURE / HIRE City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com

Connections is sponsored by

Connections is sponsored by

Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture.co.uk W: www.conceptfurniture.co.uk

Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane. Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk

Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@europainternational. com W: www.europainternational. com/so

GBJ Design T: 07734 111 384 E: hire@gbjdesign.co.uk W: www.gbjdesign.co.uk

Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Shok T: 0871 282 0500 W: www.shoklondon.com

LINEN HIRE

City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured.com

MARQUEES Crocker Brothers Marquee Hire & Manufacture Ltd 8-18 Station Road, Chellaston, Derby, DE73 5SU T: 01332 700699 F: 01332 705655 E: sales@crockerbros.co.uk W: www.crockerbros.co.uk

Godney Marquee Hire Estate Yard House 14 Kilmersdon, Kilmersdon Village, BA3 5TD T: 01761 434054 E: enquiries@ godneymarquees.co.uk W: www.godneymarquees.co.uk

Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor.com

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@theprojectionstudio. com W: www.theprojectionstudio. com

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Countrywide Heating And Cooling Ltd 18 Oak Street, Quarry Bank West Midlands, DY5 2JH T: 0800 1952160 F: 0844 443 1989 E: enquiries@ countrywideheating.com W: www.countrywideheating. com

Roscolab Ltd Kangley Bridge Road, Sydenham, London SE26 5AQ T: +44 (0)20 8659 2300 F: +44 (0)20 8659 3153 E: sales@rosco-europe.com W: www.rosco.com

INSURANCE BROKERS

The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness.com

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk

ICE RINKS

HEATING & COOLING SYSTEMS

LED SCREENS

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: information@redcross.org.uk W: www.redcross.org.uk/ eventfirstaid

Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk

LIGHTING

Powerful Battery LED Uplighting

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: info@corelighting.co.uk W: www.corelighting.co.uk

Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical.com W: www.locationmedical.com The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ eventmedicinecompany.co.uk W: www. eventmedicinecompany.co.uk

CONNECTIONS MOBILE HIGH ROPES / CLIMBING ACTIVITIES Highline Adventure Mill Farm House, Mill Lane, Shouldham Thorpe, Kings Lynn, Norfolk, PE33 0EA T: 0845 4091303 F: 0845 4091304 E: info@highlineadventure. co.uk W: www.highlineadventure. co.uk

MOBILE PROMOTIONS Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions. com W: www.mobilepromotions. com

NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations.co.uk W: www.neoncreations.co.uk

PORTABLE DANCE FLOORS Knoxford Ltd T/A Portablefloormaker Unit 4, Sycamore Road, Trent Lane Ind Est, Castle Donington, Derbyshire, DE74 2NW T: 01332 814080 F: 01332 814443 E: enquiries@ portablefloormaker.co.uk Contact James Martin W: www.portablefloormaker. co.uk

PORTABLE TOILET HIRE A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp.co.uk W: www.a1groupcomp.co.uk Andyloos Limited.

Unit 22, Hartlebury Trading Estate, Crown Lane, Hartlebury, Worcestershire, DY10 4JB T: 01299 254420 F: 01299 251947 E: info@andyloos.co.uk W: www.andyloos.co.uk Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com

IGLOOS Ltd Cherry Park, Ardeley, Stevenage, Hertfordshire, SG2 7AH T: 01438 861418 F: 01438 861541 E: 4u2p@igloos.co.uk W: www.igloos.co.uk Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ArcGen Hilta Deepmore Close Station Road, Four Ashes Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@arcgenhilta.com W: www.arcgenhilta.com Euro Generators Ltd Unit D, Marlborough Close, Parkgate Industrial Estate, Knutsford, Cheshire, WA16 004 T: 01565 654004 F: 01565 652202 E: hire@eurogenerators.co.uk W: www.eurogenerators.co.uk Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@fourthgenerationltd. com W: www.fourthgenerationltd. com Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline.co.uk W: www.thepowerline.co.uk Sparks Power Ltd Unit 2 Pauls Farm, Water Lane, Hawkhurst, Kent, TN18 5AX T: 01580 755594 E: sales@sparkspower.co.uk W: www.sparkspower.co.uk Templant Hire Ltd Templine PO Box 506, Filton, Bristol, BS34 9BB Office no/fax: 01454222866 M: 07789172628 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

PRODUCTION & HIRE Stage Engage The Shippon Unit 1, Old Wheatley Farm, Exeter, EX4 2HA, UK Exeter: 01392 248 884 London: 020 8099 6533 E: contact@stageengage.com W: www.stageengage.com

PROMOTIONAL BAGS Crazybags Unit 1, Eridge Park, Tunbridge Wells, Kent, TN3 9JT T: 01892 752154 F: 01892 752191 E: andy@crazybags.co.uk W: www.crazybags.co.uk

PROMOTIONAL CLOTHING /ITEMS / GIFTS PDC Europe Fortis House, 160 London Road, Barking, IG11 8BB Freephone: 0808 234 6015 E: info@vipband-eshop.co.uk W: www.vipband-eshop.co.uk

PROMOTIONAL PRODUCTS / BUSINESS GIFTS The Business Gift Company Ltd The Mews, 42B St Marys Row, Moseley, Birmingham, B13 8JG T: 0121 449 5445 E: sales@tbgc.co.uk W: www.tbgc.co.uk

PROMOTIONAL STAFFING Artimis Creative Group Hickory House, Primsland Close, Solihull, Birmingham, West Midlands, UK, B90 4YH T: 0121 703 3168 E: info@artimis.co.uk W: www.artimis.co.uk Expo Stars International Ltd T: +44 (0)844 686 9169 E: info@expostars.com W: www.expostars.com Kalyko - Promotional Models/Staff Communications House, University Court, Staffordshire Technology Park, Stafford ST17 0QE T: 01785 616165 E: info@kalyko.co.uk W: www.kalyko.co.uk Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: bettina@moorepeople.co.uk W: www.moorepeople.co.uk Tag Promotional Staff 24 New Road, Kingston Upon Thames, Surrey, KT2 6AP T: 0208 5499400 F: 0208 5499400 E: enquiries@tagprom.com W: www.tagprom.com

Connections is sponsored by

Connections is sponsored by Touchdown Promotions 171 Kingston Road, Teddington, TW11 9JP T: 020 8614 8006 F: 020 8614 8009 E: theteam@ touchdownpromotions.co.uk W: www. touchdownpromotions.co.uk

RADIO COMMUNICATIONS/HIRE Murphy Comhire Ltd Phoenix House, Centurion Office Park, Julian Way, Sheffield, S9 1GD T: 0114 243 4567 F: 0114 243 4127 E: sales@murphy-com-hire.com W: www.murphy-com-hire.com

Wall to Wall Communications Unilink House, 21 Lewis Road, Sutton, Surrey, SM1 4BR T: 020 8770 1007 F: 020 8770 9700 E: sales@walltowallcomms.co.uk E: hire@walltowallcomms.co.uk W: www.walltowallcomms.co.uk

SEATING

SOFT SIGNAGE

Gainsborough Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG T: +44 (0)844 858 4444 W: www.gainsuk.net

G4S Events Secure Solutions UK & Ireland Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T: 0845 9000 447 T: 0208 770 7000 E: sales@uk.g4s.com W: www.g4s.com/uk-events

AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk

Right Guard Security 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk Specialized Security 4 Fairways Business Park, Deer Park, Livingston, EH54 8AF T: 01506 442255 F: 01506 442288 E: tom@specializedsecurity.co.uk W: www.specializedsecurity.co.uk

Jay Jay Sports Ltd Unit D Highfield Road, Camelford, Cornwall, PL32 9RA T: 01840 212955 F: 01840 212909 W: www.jayjaysports.com

SOUND & LIGHTING HIRE

Viking Sound & Light Ltd Unit 9 Woodstock Close, Standard Way Industrial Park, Northallerton, North Yorkshire, DL6 2NB T: 01609 780190 M: 0798 0023154 E: steve@vikingsound.co.uk W: www.vikingsound.co.uk

STAGING & RIGGING

Star Events Group Ltd Milton Road, Thurleigh, Bedford, MK44 2DF T: 01234 772233 F: 01234 772272 E: info@StarEventsGroup.com W: www.StarEventsGroup.com

Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk

Viking Sound & Light Ltd Unit 9 Woodstock Close, Standard Way Industrial Park, Northallerton, North Yorkshire, DL6 2NB T: 01609 780190 M: 0798 0023154 E: steve@vikingsound.co.uk W: www.vikingsound.co.uk

sound

staging

lighting

events

Widget Productions Spring Tides, 37 Spring Hill, Ventnor, Isle of Wight, PO38 1PF T: 01983 852332 E: info@widgetproductions. co.uk W: www.widgetproductions. co.uk

STAND DESIGN & BUILD Leading the way in mobile stages PO Box 43, Huddersfield, HD8 9YU T: 01484 605 555 F: 01484 602 806 E: daytonastagehire@mac.com www.daytonastagehire.com

SECURITY

Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@btconnect. com W: www.artisangraphics.co.uk

Star Events Group Ltd Milton Road, Thurleigh, Bedford, MK44 2DF T: 01234 772233 F: 01234 772272 E: info@StarEventsGroup.com W: www.StarEventsGroup.com

SIGNAGE & GRAPHICS

Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www.impactproductions. co.uk

DHE Stage Hire Covering all of the UK T: 0844 3309248 E: info@dhesh.co.uk W: www.dhesh.co.uk

Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld.com W: www.jigsawevents.biz Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk.com W: www.movetechuk.com/ rental Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices.co.uk W: www.riggingservices.co.uk

complete production

Accumen Display Unit 4 Beacon Court, Pitstone Green Business Park, supplies Pitstone, Nr Tring, LU7 9GY T: 01296 661 888 F: 01296 661 848 E: deb@accumendisplay.com W: www.accumendisplay.com

info@widgetproductions.co.uk

01983 852332 | 07771 534 998 | 07974 045 859

Black Iris Exhibitions The Workshop, Adrefelyn Cottage, Vicarage Lane, Penley, Wrexham, LL13 0NF T: 01978 780421 E: info@blackiris-exhibitions. co.uk W: www.blackiris-exhibitions. co.uk

STEEL STRUCTURES FOR CORPORATE EVENTS

Kinet-X Structures J4 Camberley, Unit 6, Doman Road, Camberley, Surrey, GU15 3LB T: 01276 681336 W: www.kinet-X.com

TEMPORARY INTERNET

Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks.com W: www.overlandnetworks. com

CONNECTIONS TEMPORARY STRUCTURES A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 F: 01832 272065 E: sales@ajbigtophire.com W: www.ajbigtophire.com

TRAFFIC MANAGEMENT Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: ops@exhibition-traffic.co.uk :[[ZXi^kZ igV[[^X bVcV\ZbZci XVc WZ W: www.exhibition-traffic.co.uk

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Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk UK Venues T: 0870 479 3576 E: info@ukvenues.co.uk W: www.ukvenues.co.uk

Wembley Arena TRANSPORT / ON-SITE LOGISTICS Element Domes Ltd Arena Square, Yew Tree Studios, Stanford Engineers Way, 9dc i _jhi aZi ^i ]VeeZc### North, Kent, TN25 6DH London, 24/7 Exhibition Services T: 01303 814 607 ###bV`Z ^i ldg` HA9 0AA Unit 3 The Courtyard, Nunhold E: info@elementdomes.com T: 020 8782 5500 Business Centre, Dark Lane, W: www.elementdomes.com L^i] dkZg '& nZVgh ZmeZg^ZcXZ ^c i]Z ZkZci VcY â—? Unique sponsorship opportunities F: 020 87825501 Hatton, Warwick, CV35 8XB Zm]^W^i^dc ^cYjhign! lZ XVc d[[Zg VlVgY l^cc^c\ T: 01926 840140 â—? Guaranteed contact with guests E: michelle.berry@livenation.

Eschenbach Structures hZgk^XZ ^c igV[[^X bVcV\ZbZci VcY XdchjaiVcXn# co.uk F: 01926 840340 (UK) Ltd â—? Luxury Service W: www.wembleyarena.co.uk E: info@24-7exhibitions.com 81 North East Road W: www.24-7exhibitions.com Southampton, SO19 8AF

LOSBERGER

6lVgYh cdb^cVi^dch VXgdhh ' YZXVYZh Give your event the treatment T: 02380 437 329 WASTE MANAGEMENT Agility Fairs & Events F: 02380 437 329 Logistics E: info@ :m8ZA :m]^W^i^dc 8ZcigZ! AdcYdc :&+ &MA EZgidc =djhZ! Gdha^c GdVY! AdcYdc L( -9= Jubilee House, 3, The Drive, %'%, %+. *%*% eschenbachstructuresuk.co.uk %'%- .,. %*+Grundon Waste Brentwood, Essex, CM13 3FR ^c[d5VWdjiidlcXVgg^V\Zh#Xd#j` deh5Zm]^W^i^dc"igV[[^X#Xd#j` W: www.

Management Ltd T: 01277 725 651 eschenbachstructuresuk.co.uk Special Events Services, F: 01277 725 395 Goulds Grove, Ewelme, E: dflower@agilitylogistics.com GL Events Owen Brown Wallingford, Oxon OX10 6PJ W: www.agilityfairsevents.com Station Road, Castle T: 08700 604366 Donington, E: specialevents@grundon.

VENUES DE74 2NL com T: 01332 850000 W: www.grundon.com BMA House F: 01332 850005 Tavistock Square, London, E: info@owen-brown.co.uk M J Church Event Waste WC1H 9JP W: www.owen-brown.co.uk Recycling Sales Tel: 020 7874 7020 Star Farm, Marshfield, Nr F: 020 7383 6645 Losberger Chippenham, Wiltshire, W: www.bmahouse.org.uk 139 High Street, Collingham, SN14 8LH Newark, Notts, T: 01225 891591 Five (Farnborough NG23 7NH E: events@mjchurch.com International Venue & T: 01636 893776 W: www.event-wasteEvents) F: 01636 893774 management.com Farnborough International E: s.campbell@losberger.com Ltd, ShowCentre, ETPS Road, W: www.losberger.com Smiths Gloucester Ltd Farnborough, Hampshire, Ema Ashworth GU14 6FD LH Woodhouse & Co. Ltd T: 0845 450 5227 T: 01252 532800 Wolds Farm, The Fosse, E: ema.ashworth@smithsF: 01252 376015 Cotgrave, Nottinghamshire, gloucester.co.uk E: fiveenquires@farnborough.

NG12 3HG W: www.smiths-gloucester. com T: (0115) 989 9899 co.uk W: www.farnborough.com/five E: sales@lhwoodhouse.co.uk

W: www.lhwoodhouse.co.uk

Meridian Marquees Unit A, Parsons Farm, Farley Hill, Berkshire, RG7 1UY T: 0800 298 5955 E: info@meridianmarquees. com W: www.meridianmarquees. com Neptunus The Old Rectory, Main Street, Glenfield, Leicestershire, LE3of8DG Specialists in the rental and sale clear span structures 0845and 180two 4001 Available from 3m – 50m wide,T:single storey, with a full E: a.trasler@neptunus.co.uk range of ancillary items and custom built interiors.

W: www.neptunus.co.uk The Dome Company T: 01636 893776 Unit 4 Station Yard, F: 01636 893774 E: losbergeruk@losberger.com Losberger UK Ltd 139 High Street, Collingham, Station Road, W: www.losberger.co.uk Newark, Notts NG23 7NH Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk LOSBERGER

Jigsaw Conferences T: 0800 158 4400 W: www.jigsawconferences. co.uk Kent Showground KEEC, Detling, Maidstone, Kent, ME14 3JF T: 01622 630 975 F: 01622 630 978 E: alison@kentshowground. co.uk W: www.kentshowground. co.uk Lincolnshire Agricultural Society The Lincolnshire Showground, Grange-de-Lings, Lincoln, LN2 2NA T: 01522 524240 F: 01522 520345 E: events@lincs-events.co.uk W: www.lincs-events.co.uk Sandown Park T: 01372 464348 F: 01372 470427 E: sandown.events@ thejockeyclub.co.uk W: www.sandown.co.uk

WATER & PLUMBING SERVICES Show Site Services Weybridge Business Centre Unit 18, 66 York Road, Weybridge, Surrey, KT13 9DY T: 01932 228416 E: info@showsiteservices.co.uk W: www.showsiteservices. co.uk Water Direct B26 Earls Colne Business Park, Earls Colne, Colchester, Essex, CO6 2NS T: 01787 223345 M: 07717 812676 F: 01787 223354 E: laurahenderson@waterdirect.co.uk W: www.water-direct.co.uk Watermills PO BOX 1176, Woking Surrey, GU22 2BU T: 0845 6031403 E: sales@watermills.net W: www.watermills.net

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66

Coming up ...in the January issue of Stand Out Hydrate your event BS 8551 The Provision and Management of Temporary Water Supplies has been published. But what does it mean for industry and the provision of water at events?

Venue options Demand for venues and event spaces in 2012 will be high. So, with many of the key and major venues already booked as Olympic houses, we look at some of the alternative venue options available to organisers

Power generation Should power usage be written into contractual agreements in order to promote efďŹ ciency on-site? Stand Out talks to three organisers and looks at their varying power usage

www.andyloos.co.uk

Plus, Stand Out reports from the UK Festival Conference, the SportsAid Ball, Men’s Health Survival of the Fittest at Battersea Power Station and brings you an interview with Nick de Bois MP, chair of the All Party Parliamentary Group for Events, who is leading the Britain for Events campaign

Reader Response 116

Reader Response 117

www.standoutmagazine.co.uk

Reader Response 118

Looking for inspiration, a location, an idea, an answer, a moment, something new, a concept, that spark?

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06-08 March 2012 ExCeL London

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