The Salon Magazine Otober 2012 Issue

Autumn

Days

This month’s must-visit trade shows, the best winter hair care uncovered and preparing for the party season

Time to get inspired

W Cover image courtesy of Stuart Holmes Hair and Beauty, Cheltenham Stuartholmes.co.uk Editor Gemma Ward – gemmaw@cimltd.co.uk Contributors Stuart Holmes, Tina Rook Publication Manager Julie Neill – julieneill@cimltd.co.uk Tel 01795 509112 Fax 01795 591065 Account Managers Jennifer Shearer – jenny@cimltd.co.uk Beccy Wells – beccy@cimltd.co.uk Tel 01795 509112 Studio Manager Paula Smith – paula@cimltd.co.uk Tel 01795 509107 Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk © 2012 CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher.

hether your salon specialises in hair, beauty or both, October is the best time of year to get inspired for the season ahead. With the impending threeday Salon International set to kick off in London this month alongside Manchester’s hotly anticipated Professional Beauty North, there will be more brands than ever launching new products, techniques and business ideas to help propel your salon forward. Moreover, with a schedule of seminars and demonstrations taking place across various live stages, organisers of both events are promising invaluable advice to help salon owners gear up for their most successful six months yet. Find out why you should attend, starting from page 56.

Speaking of planning ahead, we’ve already started thinking about Christmas this month to help you organise the next three months.

Gift ideas and festive home care products are a must-have for every salon’s retail division from this month onwards. For many clients, it’s never too early to start considering their options while some need a reminder that they need to book in for December services as soon as possible. And some of our favourite hair and beauty brands have already unveiled some of the best gift sets we’ve seen in years.

Turn to our special guide, starting on page 42, to discover our top picks for party season.

Likewise, we’ve also been thinking about Christmas visual merchandising this issue to help salons maximise their retail division’s potential. Because even if you’re stocking

the best gift ideas in town, they won’t sell if your clients don’t know about them. So from eye-catching window displays to festive decorations to inspire sales, we have it covered starting on page 49.

But if you still deem October a little too early to get into the Christmas spirit, we also have a range of other AW12 ideas to help get your menu ready for the change in weather.

Following on from our winter skincare guide last month, we’ve uncovered seven of the best professional hair treatments that can be added onto a usual cut or colour service to combat the adverse affects of the cold.

We know that flitting between low outdoor temperatures to buildings with the central heating cranked up high can play havoc on the condition of even the most groomed client’s hair. But with a little help from an in-salon moisturising masque or leave-in treatment, these effects can be drastically reduced. And what’s more, advising clients to invest in such services can dramatically increase your takings to boot. Turn to page 32 to discover some of the best options available on today’s market.

Here’s to an inspiration-filled October!

GEMMA WARD, EDITOR

Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited.

The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

www.thesalonmagazine.co.uk | 03

CONTENTS

14 STAR ATTRACTIONS

October 2012 news 07 INDUSTRY UPDATE

This month’s latest and greatest news and views

12 SALON SOCIAL

Out and about on the salon industry’s social scene

14 STAR ATTRACTIONS 32 WINTER WONDERS

Celebrity worthy hair and beauty looks

products 17 NEW PRODUCTS AND TREATMENTS

October’s best hair, beauty, nails and tanning launches

32 WINTER WONDERS

Introducing the best professional hair services to combat the cold

42 A TIME FOR GIVING

49 CHRISTMAS WISHES

04 | www.thesalonmagazine.co.uk

business 49 CHRISTMAS WISHES

It’s never too early to get

organised for the festive rush. We uncover the experts’ best visual merchandising tips

56 THE MANE EVENT

Hotfoot to London’s ExCel this month for Salon International 2012

60 NORTHERN STAR

Or if beauty’s more your

forte, head to Manchester for Professional Beauty North

66 LOYALTY PROGRAMMES

Stuart Holmes reveals the

benefits of introducing a salon loyalty scheme

42 A TIME FOR GIVING

Load up your retail shelves with this year’s best festive gift ideas

42 A TIME FOR GIVING

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INDUSTRY UpDaTe

Rainbow Room International named among winners of Creative Head’s Most Wanted 2012 awards

O

ver 600 of hairdressing’s finest stylists, educators and brand representatives attended Creative Head’s Most Wanted Grand Final last month to celebrate the industry’s most talented stars.

Held at London’s Royal Courts of Justice, guests – who included judges Johnnie Sapong, Lyndell Mansfield and Professor Louise Wilson OBE – attended a Prosecco and Cointreau reception where they nibbled on canapés, networked and listened to DJ sets by Alicat and Jeff Automatic.

Afterwards the crowd headed to the building’s Great Hall to sit down for a three-course meal before Creative Head’s

Lauren Margrave and Amanda Nottage joined comedians Seann Walsh and Stephen K Amos on stage to reveal the evening’s winners.

Ten covetable awards were up for grabs ranging from Best Online Salon to Best Local Salon, Business Thinker, Hair Trend and Colour Expert. Among the winners included London’s Brooks and Brooks who scooped this year’s prize for Creative Talent; Glasgow’s Rainbow Room International (pictured), whose solid training and incentives schemes won it the accolade of Best Salon Team; and Vogue hairdresser Sam McNight who was awarded with the Session Stylist title.

Meanwhile, the most hotly anticipated

award of the night for Hair Icon went to ghd creative director and session star Zoe Irwin.

Creative Head also announced the first winners of its Legend Award. Those that win the same category three times will now be elevated to legend status and the roll call now includes Strands Hairdressing for Best Salon Team and Headmasters for Best Online Salon.

Rainbow Room International franchisees Dylan Brittain and Yasmin McMail commented on their award: “We’re just so proud of our team. Every member works so hard to give our clients the ultimate hairdressing experience and we’re absolutely delighted.”

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INDUSTRY UPDATE Wahl UK celebrates 25year anniversary

Salon furniture brand Welonda re-launches in UK German salon furniture supplier Welonda has re-launched globally after being bought out

by Dutch company Keila. The 60-year-old brand is now being distributed in the UK and Ireland by Salonitems – a company founded in 2010 by former Welonda MD Gary Justice – after collapsing in 2010 under parent company Procter and Gamble.

The new partnership puts Salonitems and Welonda in a position to offer an independent range of services complimented by the brand’s longstanding heritage to UK salon owners.

Dedicated to manufacturing with precision, the company’s continued focus is to create on-trend, high quality, timeless furniture that is built to stand the test of time. “We will combine our experience and knowledge to continue to offer a strong proposition for salon owners,” says Justice. “A salon interior is a direct reflection of its standards. Current is great but for how long? Timeless is a reassuring quality.”

For more information visit Salonitems.co.uk.

Electrical tool brand Wahl is celebrating its twentyfifth year in business with a stellar line-up of entertainment, demonstrations and seminars at this month’s Salon International.

Attendees will be able to witness the latest techniques touted by Wahl experts Simon Shaw, Michael Damiano, Carl Blake and 5ive. Meanwhile, the brand will also be unveiling a competition offering the chance for someone to win a specially commissioned Wahl leopard print scooter and matching helmet.

US brand Wahl, which celebrated its 90-year anniversary in 2009, hit the UK in 1987 when it opened offices in Kent’s Herne Bay. Alongside its globally renowned product range the company has also become synonymous with education after opening the prestigious Wahl Academy in 2002.

Teeth whitening ban comes into force for unqualified dental practitioners

New legislation on teeth whitening that prevents unqualified dental practitioners from carrying out the service came into force on 1 October. Passed by the EU last year, the ban applies to all types of whitening gels. The move has huge implications for salons in the UK and if non-qualified therapists continue offering teeth whitening they will be open to prosecution from Former CND director John Heffner Trading Standards. has joined the ranks of competitor OPI UK brand Botanical White as president and general manager. The says that this will create a new recruit will work alongside founder gap in the market for a fully and CEO George Schaeffer and executive ghd launches nationwide social compliant retail product that vice president and creative director Suzi is legal because the client uses Weiss-Fischmann managing the network-powered beauty concept it at home. Its product contains day-to-day operations at the Hair tool super brand ghd has launched an innovative zero peroxide while it has been brand’s North Hollywood new online and travelling beauty concept that is directed formulated with special ingredients headquarters. by its fans via social media. Featuring hair makeovers with such as aloe, chamomile and vitamin D. the brand’s recently appointed Style Team, model castings and a The brand launched at Professional Beauty in March and its product is being travelling airstream trailor, the ghd air boutique is now on the road visiting various UK retailed successfully in many salons destinations as directed by the public. around the UK while it will also be included The concept first opened its doors last month as part of Vogue’s Fashion Night Out in Beauty Express’s 2013 catalogue. Trade where ghd worked alongside Select Model Management to find a new face for its next prices start from £12.49 with a minimum campaign. A live casting took place during the launch and a shortlist of models has been order of 10 kits. Botanicalwhite.co.uk chosen. Fans are now being given the power to decide on the ultimate winner online.

New recruit…

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INDUSTRY UPDATE

THE TO-DO LIST LONDON SKINFIRST SYSTEMS ADVANCED BEAUTY TRAINING Monday 8 October; Home House, London, W1H; £25 each or £40 for two including refreshments and course materials; Tel: 0800 112 3200 Skinfirstsystem.co.uk

Dame Kelly Holmes shaves London stylist’s head to raise money for HABB Dame Kelly Holmes helped a London stylist raise money for HABB recently by shaving her head.

The Stress Exchange’s Barbara Comerford, who has been a member of the London Bridge salon’s team for eight years, shed her hair to collect money for HABB on behalf of the National Hairdresser’s Federation (NHF). Double Olympic champion Holmes, who is a regular client of the salon, agreed to support the event to raise funds for the industry charity, which is dedicated to helping hair and beauty professionals facing difficulties in life.

The salon is currently working towards raising a total of £5,000 through various activities concluding with Ian Egerton, NHF secretary for the London region, cycling 400 kilometres in five days.

To date donations have reached over £900 and those wanting to pledge cash can do so via Justgiving.com/Ian-Egerton.

PR firm unleashes handwritten postcard concept for salon owners

Perfect for salon owners thinking of investing in laser, IPL or radio frequency systems, this advanced beauty training course will include demonstrations in the latest technology with an emphasis on hair removal and anti-ageing services.

BARNSLEY LEVEL 4 MALE GROOMING 21-22 October; Barnsley College, Barnsley, S70 2YW; £1,452 (25 per cent bursary available for State Registered Hairdressers); Tel: 0845 612 3555 Habia.org Covering a wide range of advanced grooming skills, this eight-day grooming course will turn stylists into skilled men’s hairdressers with topics including modern and traditional techniques, shaving and creating patterns in the hair.

Hair and beauty PR firm Unleashed Potential has launched new promotional card company Beauspoke to help salons build brand loyalty and boost bookings without breaking the bank.

Featuring exclusive illustrations and Despite the gloomy economy, fun messages, the cards were created in non-surgical solutions pioneer CACI conjunction with leading hairdressers and International reported its highest July industry experts to ensure they reflect the latest turnover on record in 20 years of trading. trends. Salon owners can choose between postcards and greeting cards to send Exceeding £1.4million in sales, the company out for birthdays, special offers, to say ‘thank you’ or to clients that haven’t visited credits part of its success to its ‘scrappage the salon recently. scheme’, which allows salons to trade Postcards start at £9.99 for a pack of 20 while slogan greetings card, which are in any old system own against blank inside for the sender’s own personal message, can be retailed for RRP £3.75. a new CACI machine for The idea has already received “rave reviews” from top salons and spas including £1,000.

Glow at Eastthorpe Hall and The Potting Shed Spa in St Albans. Meanwhile, salon owners including WebsterWhiteman’s Lisa Whiteman and The Hair Advice Centre’s Louise Wood have described them as “genius” and “absolutely fabulous.”

“I think the cards have a luxury look, they are perfectly related to our industry and the quotes immediately put a smile on your face,” says Wood. “They’re witty and the designs are great. Sending these to clients will give such a personal touch – something that is definitely straying with the use of more hi-tech communication systems. It’s bringing back a nostalgia for handwritten communication, which I think clients both existing and lapsed, will really love.”

Electric sales…

10 | www.thesalonmagazine.co.uk

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salon events

Salon social A team of six stylists from Midlandsbased salon group Barrie Stephen Hair were on-hand for artists backstage at this year’s Summer Sundae music festival. Among the visitors to the pop-up salon included Charlee Drew, Frank Benbini and actress Natalia Tena (pictured) who is also lead vocalist for Brit group Molotov Jukebox.

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Over 20,000 guests witnessed the talents of Mizani hairdressers at last month’s Africa Fashion Week London. Held inside Spitalfields Market, 14 stylists from Mizani salons Hype Coiffure, Angela Gaudi, Asphair, Asquared, Kizure and Zigzag created a series of fashion-forward styles to complement the African-inspired themes and collections over the two-day celebration.

The team at Clipso Hemel Hempstead celebrated the salon’s thirtieth birthday with their clients last month with cake and champagne. To mark the milestone the salon also offered customers a 19.82 per cent discount on all cuts and colours throughout the month in homage to the year it first opened its doors.

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The owner of Chichester’s Q Hair and Beauty celebrated the salon’s 40-year anniversary recently by treating his team to a race day at Fontwell Park Racecourse.

Industry figureheads including the NHF’s Ian Egerton and 365’s Di Tickler joined owner Anthony Barnes-Smith and MD Dawn Lawrence for the celebrations, which included a fully catered hospitality box for the entire entourage.

Thirty-three of Nail Harmony’s UK educators jetted out to Los Angeles last month for the brand’s annual training event. Over one hundred techs representing 24 countries attended to re-sit their qualifications to maintain or raise their status while gaining new knowledge and updated techniques.

This month’s best events, parties and fundraisers

4

5

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Star attractions The top treatments and good causes celebrities are putting their names to

GLOWING REVIEWS LUNCHTIME LIPO

One of the hottest inch-loss crazes to sweep the US has begun making waves on London’s celebrity circuit. Serial party girl and ex-WAG Lizzie Cundy has been raving to the consumer press about non-invasive fat busting treatment Lipoglaze, which uses Cryotherapy to freeze fat cells. Suitable for areas such as the arms, legs and thighs, the 42-year-old used the pain-free service to iron out her stomach. “I go to the gym regularly and I’m very careful about my diet, but we all need a little help with getting rid of those stubborn areas,” she says. “That’s why I turned to Lipoglaze. Afterwards I felt confident to pose naked for a magazine without any airbrushing.” The revolutionary non-surgical service kills of fat cells in one 50-minute session and is currently being touted as the next big thing in advanced beauty services for salons around the country.

CELEBRITY MOLE

Peter Andre visited the Fake Bake Hair and Beauty Boutique in Manchester’s Selfridges last month for a quick checkup in support of the sunless tanning brand’s Save Your Skin campaign. A great supporter of the Scottish company’s efforts to education young people on the potential dangers of overexposure to UV rays, the reality star met manager Kevin O’Neill for the procedure before posing for press shots. He said: “Having your moles checked isn’t glamorous but it’s so important – it is quick and painless and can really save lives.”

Have you styled a star recently?

E: gemmaw@cimltd.co.uk

14 | www.thesalonmagazine.co.uk

Coronation Street’s Catherine Tydesley (pictured) was among the celebrities visiting GlamGlow’s stand at recent celebrity event Show the Love. The actress, who plays Eva Price in the Manchester-based soap, tweeted about her adoration of the ‘10-minute facial in a jar’ exclaiming ‘I LOVE it! I’m hooked! Thank you. My skin feels great.’

Other television stars attending the event included Sarah Jayne Dunn from Hollyoaks and Wild at Heart’s Lucy Jo Hudson.

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PRODUCTS & TReaTmenTS The latest launches, essential winter hair care treatments and irresistible Christmas gifts

It’s all about the money R

ihanna has never been one to shy away from bold hair and beauty choices. With renowned LA nail artist Kimmie Kyees on speed dial, her striking nails often steal the show whether she’s on stage or walking the red carpet. And last month’s appearance at the MTV Video Music Awards was no exception, where the singer wore a combination of $100 dollar bill and £50 note nail art coverings created by Minx. Techs can replicate the look in the salon with the exact same designs available to buy from Sweet Squared now. 20pk £6.95 + VAT; Tel: 0845 210 6060 MINX

www.thesalonmagazine.co.uk | 17

HANDS & FEET NAIL LUXE

Statement nails are so on-trend right now that even jewellers are getting in on the act. London designer Hannah Warner has teamed up with make-up artist Holly Silius to create a collection of ornate nails made in precious metal black rhodium. Offering a choice of dark designs including spider webs, thorns and extreme pointers, the line is sure to be a big hit with fashion fans. From £16 each; Holly-hannah.com

FESTIVE SPARKLE

Soak-off gel specialist Calgel has launched a line of 12 glitters so techs can put some sparkle into their clients’ nails ready for the party season. £2.50 each; Tel: 0845 230 1087 Izabellehammon.com

NIGHT FEVER

New to the UK, US nail brand Ferity offers a range of fun nail colours and accessories for salon use and retailing. We love this glow in the dark Disco nail set featuring three party perfect neon shades for clubbers and festival goers. RRP £6.95; Tel: 0208 090 5200

CREATIVE NAIL DESIGN

GOLD FINGER

To celebrate James Bond’s golden anniversary, OPI has launched an 18-karat gold leaf texture topcoat.

The luminous colour can be worn over lacquer or directly onto the bare nail bed for a dazzling highclass finish any Bond girl would love. £14.50 + VAT/ RRP £29.98; Tel: 01923 240 010 Trade. lenawhite.co.uk

IN FULL COLOUR

Nail care brand Seche is branching out into the polish market this autumn with its first colour line. Launching with 33 shades, its debut Irresistible Glamour AW12 collection combines six colours including grey Smokey and scarlet red Bella. £4.65 + VAT; Louellabelle.co.uk

18 | www.thesalonmagazine.co.uk

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Lightly fragranced with lavender to match the rest of the range, LDN: Skins’ new wash-off Instant Tan Tone Three Lotion will help clients achieve flawless results at home or wherever they need a quick colour top-up. Its non-tacky rain-resistant formula dries in minutes to reveal an instant golden glow. From £6.25 + VAT/ RRP £12.50; Tel: 01923 240 010 Trade. lenawhite.co.uk

tREatMEnt oF tHE MontH Aveda’s new Thai Massage service combines deep exfoliation and skin nourishment using a selection of decadent products and oils. The therapist adopts Thai pressure point massage and stretching techniques to rebalance the body, leaving the client relaxed and rejuvenated. Tel: 0870 034 2380 Aveda.co.uk

good LUXE Created by a sister-duo of salon owners, new contemporary uniform brand Lara Luxe has launched a debut collection of work wear essentials.

Taking classic salon uniform designs and adding a high fashion twist, the range includes a little black dress and jumpsuit created using bistretch polyester for comfort and easy care. From £7; Tel: 0283 889 1797 Laraluxe.co.uk

PinK LadiES

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Hot the heels of Michelle Mone’s UTan range comes the USulpt line boasting body-sculpting technology. Offering a trio of products promising to help clients combat problem areas, its B.L.T cooling gel-cream has been designed to tone, lift and firm ‘legs, bums and tums’. RRP £39.50; Ultimobeauty.co.uk

Launched for October, Fake Bake’s Breast Cancer Awareness gift set contains a pink bottle of its best selling self-tan Flawless, a pink professional mitt, pink application gloves, Tinted Body Glow and Pink Prissy Lips gloss so clients can look good while raising money for a worthy cause. Tel: 08448 565 758

20 | www.thesalonmagazine.co.uk

SKIN & MAKE-UP TEESE ME

In one of the most exciting make-up collaborations of the year, Dita Von Teese has hooked up with Art Deco to create her own line of cosmetics: Dita’s Classics.

Created under her guidance, the 13-strong product line-up features eye, cheek, base, lip and nail products which are all packaged in the duo’s cool trademarked black casing. From £6 + VAT; Tel: 0151 421 1234

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Offering protection against the damaging effects of the sun, free radicals and environmental pollutants, Doctor Renaud’s Jasmine Protective Fluid shields the skin against all the elements.

Containing jasmine and shea butter with an SPF30, it’s ideal for daily use and can be worn under make-up. £12 + VAT/ RRP £24; Tel: 07760 784 267 Doctor-renaud.co.uk

CALM AND COLLECTED Luxury organic skincare line Primavera has launched a new calming range for sensitive skin.

Hero products include its Calming Cream Cleanser containing organic chamomile to soothe and ease irritation alongside its Calming Organic Toning Lotion, which calms the skin to promote an even complexion. £13.20 + VAT each/ RRP £24; Tel: 01557 870 266 Primaveralife.co.uk

22 | www.thesalonmagazine.co.uk

EYES WIDE OPEN Formulated using natural ingredients, Lily Lolo’s Lash Alert Mascara is the latest addition to its range of ethically sourced mineral make-up. The product can be used for daily wear to add volume and length while extra layers create a more dramatic finish.

Tel: 01482 640 619 Lilylolo.co.uk

AROUND THE CLOCK CARE To complement its new Vital Elastine professional anti-ageing treatment, Yon-Ka Paris has unveiled a day and night cream duo for home use. Stimulastine Jour and Stimulastine Nuit twin work in harmony to deliver smoothing and restructuring benefits around the clock. Made with over 92 per cent natural ingredients, they are backed with clinical testing that shows regular use can reduce the appearance of wrinkles by up to 64 per cent over eight weeks. £35 + VAT each/ RRP £70; Tel: 0207 518 8370 Yonka.com

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HAIR CROWING GLORY

Balmain Hair has introduced a new clip-in hairpiece to its ready-to-wear collection.

Available in nine shades and made from synthetic Memory Hair, B-Loved adds instant volume to the crown so stylists can re-create this season’s big hair trend in the salon. Tel: 0800 781 0936 Balmainhair.com

MUST BE TALKING TO AN ANGEL

TONI AND GUY

Endorsed by Richard Ward, Tangle Angel is a new professional detangling brush boasting heat resistant, antibacterial and anti-static properties, a scientifically sculpted base that helps it glide through knots as well as an easy-to-hold ergonomic design. RRP £14.99; Tangleangel.com

PLATINUM CARD

Promising to produce a clean platinum result while banishing brassy yellow tones, Muk Blonde Shampoo and One-Minute Conditioner inject moisture into the hair leaving it feeling silky soft with brilliant shine. £5.25 + VAT each/ RRP £10.95; Tel: 02476 612 580 E: sales@eoshb.com

FEEL THE HEAT Offering maximum protection against thermal damage, Redken’s Heat Styling collection has been specifically designed to work with hot tools. The quartet of products includes new Iron Shape for use with stylers and Duo Shield Color Protecting Gel-Cream, which preserves hair colour as it sculpts. Tel: 0800 085 4956 Redken.co.uk

24 | www.thesalonmagazine.co.uk

ON THE STRAIGHT

Macadamia Natural Oil has expanded into the hair smoother market with the launch of its formaldehyde-free Straight Wear system. Promising four months of smooth and shiny results, the two-stage process includes a preparation shampoo followed by a one-step Smoother that is blow-dried and ironed into the hair. Tel: 0844 840 3040 Macadamiahair.co.uk

D&L_kusion_Advert_HAIRDRESSERS_J1 1

19/9/12 16:35:41

advanced beauty

Award Winning IPL Technology 020 7 717 8450 www.programeo.co.uk

See tHe LIGHt Promising to revitalise the complexion using no lasers, UV rays or injections, Beauty Angel Energising Light Technology stimulates collagen and elastin production for an anti-ageing effect.

Using a broad active light spectrum, the process encourages regeneration while boosting circulation for a youthful result following one 20-minute session.

E: Catquigley@jkgroupuk.com

MedIcaL GRade

Following three years of intensive research, the Swissceuticals range has been designed to counter the main three causes of skin ageing: biological, environmental and mechanical. Its advanced range boasts pharmaceutical grade natural ingredients utilising stem cells and oxygenation technologies to offer speedy results with an efficacy similar to a doctor’s prescription without the usual chemicals. Tel: 01388 451 886

cOOL cuStOMeR Formulated to rejuvenate the skin while caring for the epidermis, Environ’s Cool Peel treatment addresses lines, photo damage and problem skin with light, repetitive treatments resulting in firmer skin with no recovery time. The tailored service involves applying one or more layers of a lactic acid cream masque and soothing alginate masque as well as galvanic current to aid the absorption of a vitamin A based gel. Tel: 0208 450 2020 Iiaa.eu

LaSeR tHeRaPy

With four true laser diodes and five light emitting diodes, the Low Level Laser Therapy Q10 triggers several internal reactions at the skin’s cellular level that generate more effective and faster cell renewal and increased collagen production. The treatment combats hyperpigmentation, fine lines and wrinkles as well as chronic skin conditions such as acne, rosacea, psoriasis and eczema. E: Information@laserwellnesspma.com Laserwellnesspma.com

advanced tRaInInG

Leading cosmetic solutions provider Lynton has added new dates to its programme of laser and IPL courses. Delivered in conjunction with the University of Manchester at the company’s Cheshire training centre, its educators cover Skin Laser Application, Core of Knowledge and a variety of application-specific master classes. The courses have been designed for both beginners and those who have advanced beauty experience and cater for a range of needs.

Tel: 01477 536 975 Lynton.co.uk

26 | www.thesalonmagazine.co.uk

Award Winning IPL Technology 020 7 717 8450 www.programeo.co.uk

BRAND PROFILE

The hair industrial revolution Promising to offer the most advanced formaldehydefree formulation on the market, British brand Keratin Revolution is set for global domination

B

ack in 2009, the keratin treatments sector of the hair industry was on the cusp of facing a backlash. Clients had initially been drawn to the promise of long-lasting frizz-free locks and many were prepared to invest hundreds of pounds and multiple hours in the salon chair for such results.

That was until reports began surfacing about the safety of the treatment’s key ingredient: formaldehyde.

During that period, industry entrepreneurs Ben Collins and Martin Gallagher began a quest to create a product that mirrored the results these formulations offered but crucially without any of the undesirable chemicals. “We had been on a trip to the US and had noticed the growing demand for keratin treatments,” says Collins. “However, after some research, it became clear that they contained potentially harmful ingredients; we decided that if we wanted to enter the market it would have to be with a formulation that didn’t pose any potential health threats to hairdressers or consumers.”

With this in mind, the duo invested

capital into researching and developing a new generation keratin treatment. And in 2010, months after they first began testing, Keratin Revolution was born.

“Our USP was clear,” says Collins. “We were the first brand to launch a keratin treatment that was 100 per cent free of formaldehyde, aldehydes or ureas.”

New for this year the company launched its Ultra Smooth System, which it says is the “most advanced formaldehyde-free formula on the market”. Moreover, its easy-touse process is straightforward for stylists to master while the system offers salon owners the potential to make high profits.

Its benefits have seen it grow from an initial start-up brand to a key industry player with partnerships with key distribution companies and international partners in 10 countries worldwide.

As well as offering its hero professional in-salon treatment, the brand also supplies salons with retail products so they can increase revenue while clients can care for their hair at home. One of its best sellers

is the Infused Deep Conditioning Masque, which is a restructuring treatment for all hair types and uses thermo reactive ingredients such as hydrolysed keratin and jojoba oil to nourish and restore the hair.

Keratin Revolution offers salons a starter package for £99, which includes enough formula for around five clients. “If you charge the recommended £120 – £150 per treatment, you can see how this is a revenue-rich service,” says Collins. Moreover, as it is a straightforward service for stylists to master, minimal training is needed while the brand supplies a comprehensive brochure detailing the process step-by-step.

While it is still a relatively new brand on the market, Collins has big ambitions for its future: “It’s a personal mission of mine to put Keratin Revolution on the world map when it comes to highly recognisable hair care brands.”

To achieve this, the company plans to increase its share of the UK market by continuing to build our network of salon stockists while investing in consumertargeted PR. “We will also continue to invest significantly into research and development,” Collins concludes. “We already have a number of new products in the pipeline and as a business we will continue to be at the forefront of innovation within the sector.”

Salon International Stand H105.

Tel: 0845 643 4836

www.thesalonmagazine.co.uk | 29

ADVERTORIAL

Shiny ‘appy people Create your own salon app in minutes with gappt’s brand new online software that makes the process quick and easy for business owners

A

UK technology firm has launched a new online service that enables salon owners to build their own branded app in

minutes.

The new app software has been unveiled by gappt, a London-based technology company, whose software gives the hair and beauty industry a new way to communicate with customers while potentially increasing profits.

Its innovative product allows salons to boost their revenue by highlighting real-time gaps in their appointment books, promote special offers and collate customer feedback alongside a host of other features.

The new technology means salon owners can build their own app online at gappt.com even if they aren’t technically minded.

Lorraine Henry, spokesperson for gappt, says: “We always felt there was a gap in the UK’s hair and beauty market for a multi-purpose app and this was confirmed after some extensive market research with salons up and down the country.

“We found that businesses, such as hair salons for example, will more often than not use traditional methods to market their services or to communicate with their customers. But it was also clear they were crying out for something that was technology-led, cost effective, didn’t require specialist knowledge and above all else, a tool which adds value to their business.”

According to Henry, this is exactly where gappt technology comes in.

She continues: “Our online wizard helps build and deliver a branded app in minutes and is something radically different for the industry. First and foremost salons can highlight real-time gaps in their appointment books to customers on the move or in the office,

30 | www.thesalonmagazine.co.uk

but this is just the start.

“The app really comes into its own when in only one click, salon owners or managers can highlight special offers or discounts directly to the smartphones, tablets or PCs of their customers. It also has the ability to accept bookings, allow customers to leave feedback or even to request a call back from their salon.”

Henry says that gappt has consciously built a professional after-sales service and admin suite to support new and existing customers. She also says that the company’s pricing plan has been designed to cater for all budgets.

“We’re using a subscription model and we’re offering our most basic package for under £26 per month – a small investment for a potentially big return,” she adds.

“So aside from speed of the technology and features the app gives, we hope this flexibility and affordability will encourage health and beauty salons to take a serious look at what we’re offering.”

She concludes: “We want to destroy

the myth that self-branded apps are only for big blue-chip companies. Our technology is all about enabling large or small businesses to showcase themselves and their services, increase revenue and ultimately show their customers how they are embracing technology by making their services simpler.”

Visit gappt.com or email info@gappt. com for more information.

WIN! YOUR OWN SALON APP To celebrate the launch of its new software, gappt is offering 50 The Salon Magazine readers a free 30-day trial of running their own business app.

To be in with a chance, email your full name, company name and telephone number to E: Jenny@cimltd.co.uk before 25 October 2012. But be quick as the first entrants will receive the offer.

professional

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WINTER HAIR CARE

The lucky seven

The latest professional hair treatments promising frizz-free results even after the cold weather sets in

Brazilian Blowout Original Pro smoothing service

Philip Kingsley Elasticizer Spa Treatment

THE BUZZ: Ideal for getting clients’ hair in premium condition during the cool winter months, this in-salon prescriptive service promises to restore the hair’s natural beauty resulting in a shiny mane full of elasticity and strength.

THE TREATMENT: Philip Kingsley’s world famous Elasticizer hair treatment is massaged into the mid-lengths and ends before steam is applied for 10 minutes to improve penetration while helping the product deliver long lasting moisture into the hair shaft. The client is then given a head massage to upscale the treatment to a decadent spa-like service.

RECOMMENDED PRICE: From £25 CONTACT: Tel: 0207 237 7100

32 | www.thesalonmagazine.co.uk

THE BUZZ: Boasting a unique propriety polymer system, this professional-only treatment improves the hair’s condition by surrounding each strand with a protective protein layer that eliminates frizz as it smooths. Perfect for the winter months, it helps shield the hair from the harsh elements with results that last up to 12 weeks when used with the brand’s Acai After Care maintenance products.

THE TREATMENT: The hair is washed with Brazilian Blowout’s specially formulated Professional Shampoo before it is covered in its Professional Smoothing treatment from root to tip and then blow-dried straight. The stylist then divides the hair into sections and uses a flat iron to straighten each piece. Once complete, the hair is rinsed, towel-dried and then treated with the Brazilian Blowout Masque for one minute before being rinsed again. To finish, the stylist applies Smoothing Serum to seal the cuticle followed by blowdrying the hair one final time and styling as required.

RECOMMENDED PRICE: £150 – £500 depending on thickness and length.

CONTACT: Tel: 0845 862 5110 Ganeshagroup.co.uk

Joewell in colour Introducing the C series from Joewell

Check out our new website at

www.jasonpaulhairshop.co.uk

G.E.Betterton & Co. Ltd

& view our brochure

THE UK’S LEADING SCISSOR SPECIALIST

www.gebetterton.com

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See us at Salon International 2012 Stand G140

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Tel: 020 8768 2888 or 07958 234 621 Email: hairextensions.jasonpaul@gmail.com

23/04/2012 16:35

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www.rapture-professional.co.uk www.thesalonmagazine.co.uk | 33

WINTER HAIR CARE

Label. M Lab Remedy THE BUZZ: Specially formulated with Tri-Keravitaplex Complex to help protect, nourish and repair, this bespoke service helps transform the hair and scalp by promoting optimum levels of health. The company adopted a similar approach as dermatologists research skincare to create a science-based hair care service that restores strength, volume and elasticity while supporting hair growth and promoting lustre and shine.

THE TREATMENT: With three versions to choose from for Coloured Hair, Dry and Damaged Hair as well as Dry and Itchy Scalps, Lab Remedy is either a leave-in or washout service that can be applied at the backwash.

RECOMMENDED PRICE: £11.50 CONTACT: Tel: 0870 770 8080 Labelm.com

Orofluido Colour Elixir Ritual L’Oreal Professionnel Mythic Oil Bar service THE BUZZ: Promising to nourish and protect the hair while offering shine and hydration, this new three-step backwash service can be tailored to the client’s own needs to result in a soothed scalp and healthy looking locks. Each product in the system has been fortified with natural ingredients and extracts including citrus, cypress and tea tree essential oils as well as rice bran and linseed oil.

THE TREATMENT: First a purifying pre-shampoo concentrate is applied to the scalp to leave it feeling soothed and re-energised followed by a Nourishing Shampoo to cleanse the hair. Next the scalp and hair is washed with Mythic Oil Shampoo before the stylist chooses the perfect concentrate for their client’s requirements. After making their selection the product can be mixed with the Mythic Oil conditioner or masque for extra nourishment and hydration.

RECOMMENDED PRICE: £10 CONTACT: Tel: 0800 072 6699 Lorealprofessionnel.co.uk

34 | www.thesalonmagazine.co.uk

THE BUZZ: Hair colour can breathe new life into your clients’ locks during the dreary winter months and Orofluido’s latest ammonia-free product combines three essential oils to nourish and add shine.

After use the hair is left with long-lasting multi-faceted colour.

THE TREATMENT: This unique ritual is a combination of Orofluido’s Colour Elixir followed by a luxurious Shampoo and Conditioner and intense beauty treatment Mask. Once rinsed, the Elixir is applied to the tips of the hair before it is blow-dried and spritzed with Shine Spray.

RECOMMENDED PRICE: From £40 CONTACT: Tel: 0208 399 5624 Orofluido.com

100% Human Indian Remy Hair Extensions High Quality at Fantastic Prices.

• Professional Hair Extensions • 100% Human Indian Remy Hair & Clip-in extensions • Pre Bonded Nail & Stick Tips • Hair Wefts • Micro Ring Wefts • Available in various colours & sizes • Full range of after care products • Trade discounts available • FREE sample pack

Do you want to stay one step ahead of the Trend?

It’s easy with She by Socap Extensions @ Trendco.

Trendco, the UK’s number 1 alternative hair supplier, is proud to launch the beautiful She by SoCap Extension collection for Spring 2012.

Don’t get left behind, call now for ‘sneak preview’ information on beautiful bonded, exclusive weft and gorgeous clip-in solutions.

HAIR EXTENSIONS

Tel: 0845 094 8403

E: sales@foxyhairextensions.net • W: www.foxyhairextensions.net

Trendco Head Office 01273 774977 www.trendco.co.uk Or send your contact details to info@trendco.co.uk and we’ll contact you.

Introducing a new service for clients with fine, thinning or poor quality hair.

1. Do you have clients who need additional volume and length - who can’t have traditional extensions?

ceramic technology

2. Do you have clients who need crown and/or front hairline extensions?

3. Do you have clients who are not happy with the quality of their own hair?

Amberoc can train salon stylists and mobile hairdressers with the skills to offer a range solutions above and beyond hair extensions, and give your business a new way to retain existing clients, increase their spend, and attract new clients.

ceramic straightener iron

Visit www.amberoc.com or contact James@amberoc.com to discover more.

t i t a n i u m s t ra i g h t e n e r i ro n

www.thesalonmagazine.co.uk | 35

WINTER HAIR CARE

Aveda Botanical Therapy Hair Treatment

THE BUZZ: Since launching last year, this treatment is touted as a key solution for restoring summer hair before the winter sets in. Offering five customised options to transform the hair and scalp, the treatments result in luminous hair by tapping into the wisdom of Ayurveda (the ancient healing art of India) and combining the power of touch with aromatherapeutic essential oils.

THE TREATMENT: The hair is washed using an Aveda shampoo prescribed to the client before it is sprayed with one of the brand’s professional-only botanical-based treatments such as Dry Remedy, Scalp Remedy or Damage Remedy. Each bespoke service includes a restorative massage to aid penetration of the product’s ingredients. The hair is then blow-dried and styled as usual.

RECOMMENDED PRICE: £50 including blow-dry.

CONTACT: Tel: 0870 034 2380 Aveda.co.uk

Kerastraight Intense Boost Treatment THE BUZZ: Perfect for injecting moisture back into the hair throughout the winter months, this hour-long in-salon treatment is available in Protein or Moisture variants to suit all hair types including severely damaged. The results include glossy, frizz-free hair for up to 30 days following the treatment making it ideal for pre-Christmas appointments.

THE TREATMENT: The product is applied at the backwash before it is blow-dried into the hair by the stylist helping it penetrate deep into the cortex. The mask is then rinsed off and the hair is blow-dried again to reveal a super smooth and shiny finish.

RECOMMENDED PRICE: £25 plus the usual cost of a blow-dry.

CONTACT: Tel: 0845 459 0026 Keratraight.co.uk

the future is here...

peptide tanning DHA FREE Peptides Organic Extracts Anti-ageing & Firming Paraben-Free Sensitive Skin Retail & Salon Range

L O N D O N T: 0870 890 0801 - www.beautylab.co.uk/professional.html

36 | www.thesalonmagazine.co.uk

The social media revolution has changed the way consumers make their purchasing decisions. Long before they step through your doors, they’re researching your salon online, looking for a glimpse of what they can expect: What are your services? Do you have any special offers? What’s the experience going to be like? Is anyone recommending you? Can they book appointments online?

Your future clients aren’t looking at just one site for this information. They’re looking in a variety of places. Will they find you there? Are you online in all the right places?

This brief survival guide gives you the tips, tricks, and insights you need to position your salon online in the right place at the right time to capture (and keep) the attention of current and future clients.

©

CALL FOR A FREE GUIDED TOUR TODAY! 020 7871 2400 mindbodyonline.com/sm

Pretty Pretty Collective

MINDBODY Client

MINDBODY

ADVANTAGE: Perkville Clients earn points for every action that brings you more business with Perkville’s online rewards program. Points can be earned for booking online, posting to Facebook and Twitter...you name it!

SOCIALLY CHIC With hundreds of social networking sites on the web today, how do you determine which are the best for your salon? You should be where your clients are. Research which sites they favor. In the meantime, start with the most popular ones out there. Follow these quick tips to get started with style.

FOR YOUR FANS 1. Make your cover photo bold and compelling. Make it you.

901 million monthly active users 526 million daily active users 500 million mobile monthly active users Source: Facebook.com

2. Position your links (a.k.a. Apps or Tabs) in a visual order to inspire engagement.

3. Honor your salon’s most important moments as company milestones.

4. Draw attention to specific posts by placing them across both columns.

5. Have conversations with users via direct messaging, when appropriate.

6. Know who you’re reaching, and how effectively, using Facebook’s real-time analytics.

FOR YOUR VIEWERS 1. Install background visuals similar in style to your website.

800 million unique monthly users 4 billion videos viewed daily 60 hours of video uploaded every minute Source: YouTube.com

2. Upload videos that highlight your salon experience, stylists and how-to demos.

3. Link to your other social channels and your website.

4. Feature your latest video on your homepage, linked back to your Channel.

5. Use YouTube’s analytics to measure the appeal of your videos.

FOR YOUR FOLLOWERS

1. Brand your page with background images of your salon.

2. Tweet upcoming specials, contests, DIY workshops.

465 million registered profiles worldwide 175 million tweets a day 1 million accounts added every day Source: Infographics Labs

INT RODUCING:

4. Include #hashtags to facilitate keyword searches.

5. Use Twitter’s search to find trending topics in your city related to your services.

6. Repost favorite articles and blogs that have value to your followers.

7. Post to Twitter and Facebook from a single portal like Demandforce.

11 million unique monthly users $80=average retail order size of "pinners," twice that of Facebook shoppers Drives more referral traffic than YouTube & Twitter

FOR YOUR PINNERS

PINTEREST Source: Pinterest.com, socialmediainfluence.com

3. Repost online reviews.

1. Get 1. Get visual visual withwith pictures pictures of your of your mostmost killerkiller styles styles and and makeovers. makeovers.

2. Include 2. Include your your salon’s salon’s namename as a #hashtag as a #hashtag to keep to keep pins linked pins linked to your to your board, board, no matter no matter how how manymany repinrepin them. them.

3. Include 3. Include additional additional #hashtags #hashtags to help to help youryour pinspins appear appear in search in search results results (#shorthair, (#shorthair, #blowout). #blowout).

4. Create 4. Create a board a board thatthat features features photos photos fromfrom youryour events events and and monthly monthly specials. specials.

5. Be 5.strategic Be strategic withwith youryour pins’pins’ backlinks. backlinks.

YourYour online online booking booking page page is always is always a great a great option! option!

www.mindbodyonline.com/sm | 020 7871 2400

t).

REVIEW SITES For the first time, word of mouth has a tangible and trackable platform, thanks to the Internet – and more specifically, online review sites. Claim your business page on these sites – you’d be surprised how many salons have listings and don’t even know it! Then direct your current clients to these pages to spread the word about your salon.

Claim Your Business Page 1. Add photos.

90%

2. List your services.

3. Include contact info and hours.

4. Highlight special offers.

of consumers trust peer recommendations; only 14% trust advertisements.

Review, Recruit, Repost 1. Review your pages often to monitor client feedback.

Source: socialnomics.net

2. Recruit current clients to post with reminders at your front desk .

3. Repost great reviews to each of your social sites.

TEST YOUR SALON'S ONLINE PRESENCE Each "YES" = 1 Point

CHECK YOUR RESULT S BELOW

YES YES YES YES YES YES YES YES

NO NO NO NO NO NO NO NO

Do you know what people are saying about you online?

Are your tweets inspiring and engaging?

Have you made the most of your Facebook Timeline?

Is your YouTube page unique?

Have you used Pinterest for your salon?

Can your clients book appointments online?

Is your website an effective sales tool?

Can you access your data when you're away from the salon?

FASHION-FORWARD (6+ Points) You’re as comfortable online as you are behind the chair. All that’s left is to take your salon to the cloud and offer online booking!

TRENDY (3-5 Points) You know what’s stylish, but there’s still room to give your salon an online boost.

VINTAGE (0-2 Points) The classic style has its place, but if you’re looking to reach a broader clientele, it’s time to branch out online. Don’t worry: it’s not too late to catch up! Keep reading for more tips.

STAY ON THE CUTTING EDGE Keep up with the latest business strategies via MINDBODY's free business resources: blog.mindbodyonline.com www.mindbodyonline.com/webinars

www.mindbodyonline.com/sm | 020 7871 2400

MINDBODY

ADVANTAGE: Skilled Stylist Mobile App

ONLINE ONLINEBOOKING BOOKING

Your clients can book appointments via their smartphones using MINDBODY’s Skilled Stylist app, which comes branded with your salon’s colors and logo.

Fifty percent of women studied say they don’t have enough free time.* Help your clients do more with the time they have by allowing them to book appointments online via your website or Facebook page.

Convenience for them means more business for you! *Source: Families and Work Institute

ONLINE BOOKING FOR YOUR SALON WHAT IT IS in demand a time-saver for your staff convenient for your clients an extension of your customer service

WHAT IT'S NOT client abandonment a replacement for what’s already working scary tech voodoo a cure-all that limits client interaction

iPad 8:35 PM

Many of our busy clients tell us that they cannot live without the convenience of MINDBODY’s online booking features.

Beauty Heaven

MINDBODY Client

YOUR WEBSITE – PUT IT TO WORK Still your most valuable online site, your website should do more than just announce your presence. Maximize its sales potential by including interactive elements everywhere.

www.mindbodyonline.com/sm | 020 7871 2400

GET THE FACEBOOK APP TODAY!

MUST-HAVES

1. Special offers 2. Access to online appointment booking 3. Sign up button for your newsletter 4. Cross links to social media sites

apps.facebook.com/mindbodyappt/

ppt/

MINDBODY

THE CLOUD

ADVANTAGE: MINDBODY Appointment Booker App

Benefits of the Cloud

Offer online appointment booking through your Facebook page via MINDBODY’s Appointment Booker app. Clients’ realtime bookings are instantly integrated with your MINDBODY schedule.

By Tevya Finger, Oribe

MINDBODY’s use of the cloud to house their salon management software is the most compelling reason why you should use them. In the cloud, the need to back up your data manually goes away. The need for full-time IT staffers goes away.

The need to format software in your salon and pay for outside consultants goes away.

MINDBODY All of this can be done SOFTWARE IS remotely by MINDBODY, LEAGUES ABOVE and you never even know it’s going on.

THE REST. Because the software is web-based and accessible online, it’s both Mac and PC compatible. Plus, you can share your client data and run reports across multiple locations at no extra charge. With MINDBODY’s proven ability to remain up and running 99.9% of the time, worldwide, I believe MINDBODY is a no-brainer for your salon.

"MINDBODY software is easy to use and stress-free… It leads to less frustration and faster operations in the salon."

"MINDBODY keeps track of everything! It just works and I don't have to think any more about it."

Jean Paul Day Spa & Hair Salons

The Pretty Pretty Collective MINDBODY Client

MINDBODY Client

MINDBODY

PARTNERS:

©

MENTION THIS ARTICLE FOR

1 MONTH FREE! www.mindbodyonline.com/sm | 020 7871 2400

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44 | www.thesalonmagazine.co.uk

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BOLD BLONDE HAIR Fudge, RRP £24.95; Tel: 0207 845 6333 DUO GIFT SET Cloud Nine, RRP £199.95; Tel: 0845 026 7121

BRILLIANCE GIFT SET Wella Professional, RRP £17.50; Tel: 01256 320 202

BATH AND SHOWER OIL TRIO Aromatherapy Associates, £39.60 + VAT/ RRP £99; Tel: 0208 569 7030

GLITTER ROLLER SET Sleep-in Rollers, RRP from £24.95; Velcrosleeprollers.com

RED CARPET PACK FHI Heat, RRP £89.99 Fhiheat.com

46 | www.thesalonmagazine.co.uk

ROSE DUO Ren, RRP £38; Tel: 0207 724 2900

PARTY TIME KIT Comfort Zone, £10 + VAT/ RRP £20; Tel: 01827 280 080

GLAMOROUS GIFT PACK HeShi, RRP £31.50; Tel: 0845 301 2107

VOLUME HEALING GIFT PACK L’anza, RRP £29.95; Tel: 01296 612 062

Reap Rewards with the

Ultimate Facial and Body Machine

Nora Bode and OXYjet UK are delighted to launch the new Leo machines and Intact treatment and homecare products.

New for 2012 is the Leo De Luxe facial and body machine giving the UK its first Diamond Head OXYfusion technique in microdermabrasion. This compact and portable machine also offers Cry02, red and blue light technology, alongside the scientifically proven OXYjet pressure injection, spraying and breathing; The Leo De Luxe offers 20+ different natural body and facial treatments, is fully portable and has the ability to earn the salon an amazing net profit per annum.

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For a FREE demonstration telephone 01775 722243 For more information visit www.oxyjetuk.co.uk or email enquiries@oxyjetuk.co.uk

Botanical White Teeth Whitening Are You Now Performing Illegal Teeth Whitening Treatments?

In September 2011 the EU adopted a new amendment in the Cosmetic Regulations which outlaws non-dental professionals from performing any type of teeth whitening treatments on their clients, irrespective of the type of gel used.

The UK has now implemented this amendment and the British Dental Association & the General Dental Council will be pushing Trading Standards to enforce this law and convict Salons and people offering teeth whitening as a service unless they are a fully qualified Dental Professional. There are a number of salons who thought they were within the law by using non-peroxide gels that are now facing prosecution and having a criminal record.

Dentists are also now limited to what they can offer patients, as such their treatments are no longer as effective as they were but their prices still remain high.

Botanical White has been created to help Salons and those offering teeth whitening as a service, keep this lucrative sales channel open. Specially formulated with ingredients that not only whiten but also strengthen your clients teeth. The kits are fully compliant with the new UK/EU legislation and as they are a retail kit that your client takes home there is zero risk of prosecution to you.

Don’t put your business at risk by ignoring this new legislation, retain this lucrative sales channel by stocking Botanical White and relax in the knowledge that you are keeping your clients happy whilst complying fully with the law.

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BUSINESS Festive visual merchandising ideas, must-visit trade shows and building brand loyalty

Christmas cheer I

FIFTY PLUS

t might seem a little early to be thinking about Christmas.

However, the nation’s best retailers have already begun getting their stores ready for the festive rush so isn’t time you started considering your options? With that in mind, this month we reveal some great visual merchandising ideas to help inspire the creation of your own winter wonderland…

www.thesalonmagazine.co.uk | 49

CHRISTMAS PREPARATIONS opportunities: helping clients look their best for the party season and aiding them in their quest to find the perfect presents.

So if you want to make the most of the occasion, preparation is key.

For some, starting the proceedings straight after Bonfire Night is too early.

“We begin from the first day of December and the reason for this is to keep our decorations looking fresh and to avoid irritating out clients,” says Nick Bland, manager of Haringtons in Soho. However, for others, keeping up with retailers and introducing decorations at least six weeks before the big day is an essential part of a successful festive strategy. “We like to have everything ready in November so it prompts clients to book their appointments in plenty of time,” says Julia Gaudio at Elajé Hair and Beauty in Cambridge.

NEXT

Pulling in the crowds

Shine like a star Plan your salon’s festive visual merchandising now for a profitable Christmas season to remember

I

f you take your lead from the high street’s biggest retailers, it’s never too early to get customers into the Christmas spending spirit. From the beginning of next month, Britain’s most influential stores will break out the tinsel, turn up the festive tunes and generally use every Christmas hook they can think of to

50 | www.thesalonmagazine.co.uk

persuade shoppers to enter their doors.

November and December is of course one of the busiest times for the salon industry. But that doesn’t mean there isn’t room for a promotional drive to boost bookings and retail sales to ensure 2012 goes out with a bang.

The season offers two main

Retailers use their windows to draw in customers, much like magazines use imagery and text on their front covers.

Some of the major department stores dedicate an entire team and a full 12 months to getting their Christmas windows just right. So to keep up with competition on the high street, salons need to put aside time and budget to create a crowd-pleasing display.

Working with product houses to achieve the right message is a move favoured by many of the industry’s biggest players.

Steve Rowbottom, director for North England group Westrow, aligns his salons’ displays with a chosen manufacturer’s marketing campaign and creates bespoke windows with a co-ordinated colour scheme and artwork. “Last year we worked our window campaign in-line with the ghd Scarlet stylers, opting for a traditional red and silver colour scheme to complement ghd’s imagery,” he says.

“Westrow’s window campaign artwork incorporated candy-floss hair imagery, which was created using hundreds of illustrated candy canes. This worked well with our ‘Love Your Hair’ slogan and went down a storm with clients, as it was fun and festive.”

This year the team has opted for a frosted window design featuring circular non-frosted portholes that will allow clients and passers by to see visuals set behind. This will be again aligned with its chosen manufacturer’s 2012 campaign.

Rowbottom adds: “Our aim is to entice

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CHRISTMAS PREPARATIONS WESTROW

and delight our clients into the salon.

Windows should be fresh and offer an insight into your brand – after all it’s the window into your hairdressing world so it needs to speak volumes about the products and services you offer inside.”

For inspiration, many salon owners look to major Central London retailers.

“Regent Street is always the most inspiring place to be and is packed with memorable windows,” says Gaudio.

“We generally look at the big stores like Selfridges while M&S and Next are also very inspiring.” Bland adds: “We love to take our inspiration from the big iconic London stores such as Harvey Nichols and Liberty. We like to give people looking into Haringtons’ window display a similar feeling but on a smaller scale.”

And he isn’t the only salon owner with a grand vision. Robert Masciave of Metropolis Hairdressing in Kingston aims to come up with an extra special window every December to reflect the magical time of year. “We’ve had so many fantastic displays in the past but there are a few that really stand out,” he says. “We created a window display that looked like the inside of a sparkling champagne drink with bubbles drawing the clients in. I’ve also created a hair chandelier inspired by one of my collections, which seemed to make an impact. But one of my favourites has to be the enchanted winter tree we created, which looked as though it was growing inside of the salon and windows.

It looked like a fine art installation leaving

52 | www.thesalonmagazine.co.uk

every visitor fascinated and inspired.”

Baby it’s cold outside But for those salons that can’t install a momentous window display, decorating the salon inside can have a worthwhile affect on getting clients into the festive mood. Ishoka Hairdressing and Beauty in Aberdeen works its Georgian townhouse setting to its full advantage by enlisting the skills of a design company. “Because we’re in a townhouse we don’t have any street appeal apart from the building itself so we dress the interior instead,” says managing partner Malcolm MacNeil.

“We have a florist who creates amazing displays each week using seasonal produce and at Christmas we have a company that comes in and dresses the entire salon.”

Last year the team created a nostalgic display decorating the salon’s fireplace with colourful presents and a life size model of Father Christmas. “The building lends itself to being decorated,” says MacNeil. “We have a marble fireplace in the reception area, which is furnished with sofas and chairs – clients love to relax there and look at the decorations. One year we had handmade angels on invisible wire with glitter beads running down it – it looked beautiful and we received lots of great comments from clients.”

If employing dedicated decorators is out of your budget (or you just want to get creative yourself) there are various retail suppliers selling festive finishing

products available for delivery now.

Morplan, which offers a one-stop-shop for every visual merchandising display need, has just launched its Christmas brochure offering models of polar bears, penguins, snowmen, Santas and sleighs alongside conventional trees, lights, baubles and tinsel. It also offers a selection of Christmas packaging for those offering gift-wrap options. The company runs three stores in Bristol, Enfield and Glasgow as well as a telephone ordering service with free mainland UK delivery (Tel: 0800 451 122).

Even if you’re unsure about a large festive display, carefully thought out retail units can still create the right ambience inside the salon. And working with

Josef of Switzerland St Peter Port Guernsey

CHRISTMAS PREPARATIONS your key product suppliers is often the best way to make the most of visual merchandising opportunities as many have various options on offer. “We are very big on retailing anyway and stock a wide range of products,” agrees Gaudio.

“So we’ll work alongside our suppliers to promote the packages they’ve launched for the year.”

With many product houses unveiling special Christmas sets and limited edition products this month, making the most of them in displays is essential to maximise sales. “It’s important to have visual merchandising as people don’t automatically think of their salon as a place to buy Christmas gifts,” says Bland.

“We want to show clients that we offer seasonal gifts that they might not realise we sell. If a client buys merchandise from the salon once, they may buy more in the future.”

Masciave adds: “From a commercial point of view we need to make the most of the clients’ spending frame of mind, capitalising on the opportunity by drawing them in and staying ahead of our competitors.”

At Ishoka last year clients were offered

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PURLEES.COM

12 gift suggestions to tie in with a ‘12 days of Christmas’ theme. “It worked so well that might try something similar this year,” says MacNeil.

But whatever you decide to do, ensure you communicate loudly. After all, finding the perfect gifts is often the most stressful part of the season, so many will be

thankful if they can pick up stocking fillers during their appointment. “Christmas is a huge retail opportunity so why not make the most of it,” MacNeil concludes.

“Clients are in a spending mood and we can help to make their life easier with gift packs and gift vouchers all beautifully wrapped up.”

ADVERTORIAL

Holistic heaven Natural skincare brand Face The World is offering salons a real point of difference with its unique holistic therapies and results-driven retail line

S

ince launching last year, professional skincare brand Face the World has gone from strength to strength with its holistic facial that combines a pampering experience with tangible skincare results.

Also offering a natural product retail range, the complete line was created in conjunction with beauty industry experts, a national panel of therapists and salon owners ensuring its efficiency as a highly effective professional brand.

Adding to its patented choreographed facial, the company has recently launched a series of new services to be offered alongside the one-hour treatment so salon owners can offer clients better value and a more varied portfolio. The four 30-minute add-on treatments, which therapists can learn during a series of half-day training courses, include Thai foot massage, Indian head massage, a Tibetan hand ritual and an Eastern acu-pressure facial.

“The majority of clients who enjoy prescriptive facial treatments will also be willing to try a holistic alternative – especially one that incorporates meridian points, global music, high quality natural product range and a choice of complementary mini treatment,” says founder Liz Badger. “Moreover, having a regularly updated portfolio of treatments that add interest and value to your core skills is a great way of not only keeping you up-to-date and showing your clients you take your training seriously, but attracts a broader client base while regulars will be tempted back more often.”

• Rosehip Oil – rich in omega three and six and the only naturally occurring vegetable oil that contains vitamin A, this is essential for aiding damage repair and supporting the skin’s lipid barrier.

• Evening Primrose Oil – packed full of essential fatty acids and gamma linoleic acid this aids moisture barrier maintenance and soothes and protects the skin.

• Wheatgerm Oil – contains high levels of anti-oxidants.

• Wheat Seed Extract – fights free radicals and protects skin renewal.

• FTW Ceramide Technology Blend (derived from wheat oil) – a non-greasy emollient that acts as a carrier for the main actives in this formulation while leaving skin feeling smooth and silky.

• Vitamin A – visibly improves overall skin condition.

• Vitamin E – one of the most popular skin healers and renowned for its ability to protect skin from environmental damage.

• Meadowfoam Oil –this unique ingredient from the pretty white flowers has a blend of fatty acids that promote superior skin conditioning.

• Shea Butter – one of the best natural moisturising ingredients due to its unique fatty acid content.

Face The World is celebrating the independent launch of its luxurious, overnight skin-booster serum by offering stockists a chance to try it for half the retail price.

To take advantage of this offer, quote the coupon code SERUM25 when checking out from its online shop.

Tel: 0845 544 1555 E: info@face-theworld.co.uk Face-the-world.co.uk

No place like home As well as its professional menu, Face The World also offers salons and therapists a range of home care products to retail to clients.

Newly launched is its wonder Serum, which is a bespoke combination of naturally derived ingredients including:

www.thesalonmagazine.co.uk | 55

SHOW PREVIEW

The greatest hair show on earth As organisers get ready to celebrate Salon International’s 40-year anniversary, we reveal why this year’s show is a must-visit for hairdressers

T

he biggest event on British hairdressing’s annual calendar will be back with a bang this month celebrating 40 years of inspiring the global industry. Thousands of stylists, salon owners, educators and brands will converge at London’s ExCel for what promises to be a commemorative exhibition “set to exceed all expectations.”

As ever, the three-day extravaganza will give visitors the chance to discover the latest products, techniques and professional services all under one roof.

And with hundreds of major brand exhibitors as well as some of the best hairdressers in the world showcasing their talent on stage, it’s a must-visit for salon professionals across the nation and even the rest of the world.

Major names signed up to the show include the likes of Wahl, Brazilian Blowout, Additional Lengths, Denman International, Macadamia Oil and Kerastraight, which will all be using the show as a launch pad for their latest lines and deals. From the latest wet lines, hair care, electricals, scissors, furniture, technology and accessories, it’s the best place to find the best products for your business.

Meanwhile, elsewhere on the show floor, they’ll all be an array of free stages featuring some of the globe’s greatest hairdressers. Among the hosts include Hairdressers Journal International, the

SHOW INFO WHAT: Salon International WHERE: ExCel Centre, Docklands, London WHEN: 13-15 October TICKETS: Advance £20 + VAT or £28 on the door Tel: 0844 894 2000 Salonexhibitions.co.uk

56 | www.thesalonmagazine.co.uk

Fellowship for British Hairdressing, Toni and Guy and Wahl, who will all offer live demonstrations for the price of an admission ticket.

Salon live But for those visitors that want to experience the very best in British hairdressing and business advice, this year’s Salon Live, Business Extras and Seminars are offering a jam-packed schedule with the mission to inspire.

First up, Salon Live audiences will see the latest hair trends and inspiration unveil before their eyes from top teams including Sassoon Academy, TIGI International Creative Team, Toni and Guy and Patrick Cameron (tickets £81 + VAT each). Or, for pure education live on stage, Salon Seminars will reveal the cutting and colouring techniques of some of the best stylists in the world. Teams on stage include the likes of Mahogany and Saco (from £73 + VAT each). And last but not least, for serious business advice, salon owners and senior staff can hear all about the latest ideas at the Business Extras

stage with guests speakers such as Carole Taylor, Alan Austin-Smith and Toby and Amanda Dicker (tickets £52 + VAT each).

So whether you’re looking for the latest products to stay one step ahead of the game, are hunting for show exclusive bargains or want to be inspired by some of the best hairdressers in the world, don’t miss this year’s Salon International.

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n Increase their regular clients and win new customers n Improve their cash flow and secure their future n Boast a fantastic USP and reduce advertising costs For more information on our membership plan for hair and beauty salons email sales@salonplan.co.uk, telephone 01392 271057 or visit salonplanbusiness.co.uk

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58 | www.thesalonmagazine.co.uk

20/09/2012 10:00

pRODUCT FOCUS

The mane event Super stands and red hot launches to look out for at Salon International

FOILA INTERNATIONAL STAND: J230 Head to Foila’s stand to experience its new Baby hair foil preparation system.

The smallest in the range yet, it lets stylists bend, mould and fold their way through highlights. Moreover, the fully programmable machine takes four widths of foil from 100mm to 140mm wide from an economic 500-meter roll.

CONTACT: Tel: 01376 563510 Foila.com

SKIN MARVEL

STAND: C215 If you’re looking for supplements to boost your retail section, Skin Marvel offers a range of products that help promote healthy skin, nails and hair. According to the company, good skin health comes from deep within. Its products work 24 hours a day to promote balance and improved waste removal to keep the complexion, hair and nails looking healthy.

CONTACT: Tel: 07775 503 741 Skinmarvel.com

REAMIN

STAND: N109 Developed for hairdressers, German market leader Reamin offers hand protective products containing natural beeswax to shield hands and nails from daily moisture and chemicals. Its lotion, available in a 75ml tube or 300ml dispenser, absorbs quickly and has been recommended by dermatologists for over 30 years. Visit the company’s stand for a free sample.

CONTACT: Reamin.co.uk

MACADAMIA OIL

STAND: C140 Discover the secret of some of the world’s most beautiful women as Macadamia Natural Oil reveals new additions to its globally successful hair care collection.

With its best selling Healing Oil Treatment at the line’s centrepiece, experience the world’s first oil-infused colour while discovering new innovations Straightwear and Flawless.

CONTACT: Macadamiahair.co.uk

WAHL

STAND: D120 In October 1987 Wahl Clipper opened its first UK office. Twenty-five years later it is still the headquarters for the company’s UK team. To celebrate the milestone, Wahl will be giving away a leopard print scooter at Salon International. Tweet a picture of yourself at the show to Simon Shaw (@ WahlAcademy) using #Wahl25 to be in with a chance of winning. Terms and conditions apply.

CONTACT: Wahl.co.uk

MASTERCUT

STAND: D270 Making its Salon International debut, professional shears and hair clippers supplier Mastercut will launch a range of new and exclusive products on the show floor. Look out for its Freestyle cordless trimmer with detachable blades and quickchange battery packs as well as its high quality yet affordable Eagle Sharp shears.

CONTACT: Tel: 01354 691 830

www.thesalonmagazine.co.uk | 59

SHOW PREVIEW

A beautiful business With a fresh format and brand new features, this month’s Professional Beauty North promises to be the year’s best place to do business outside of the capital

A

s brands and industry figureheads prepare for the biggest beauty show outside of the capital, organisers of Professional Beauty North are promising salon professionals a re-vamped format with freshly revised features.

Mirroring its London event, the revamped Manchester show will be focused on “serious buying” with an improved layout to make navigation easier.

Salon owners will be able to browse through various exhibitor zones including Skincare and Spa, Equipment and Nails as well as Aesthetic Medicine and Spa. Meanwhile, they’ll also be able to rest in dedicated lounges and VIP areas away from the hustle and bustle of the show.

The show floor will also be noticeably larger than recent previous years offering a plethora of exhibitors including Nouveau Beauty, Leighton Denny Expert Nails, LDN: Skins, Elemis, Dermalogica and Thalgo.

After being re-purchased last year

by Mark Moloney’s Trade Exhibitions, the emphasis of the show will change this year to benefit the “serious senior buyer.” Alongside hundreds of brands, new launches and special offers across the show floor, Professional Beauty North will be staging specific business skills seminars to help salon owners make the most of what the industry has to offer. From financial assistance and marketing ideas to attracting new clients and retaining loyal fans, the show’s team will deliver invaluable advice for business success.

New for 2012, organisers will unveil a new Education Village offering a varied programme of speakers and topics.

Key sessions include a Social Media Conference offering advice on how to use the free marketing tool as well as a Retail Conference to help inspire more sales.

Moreover, the show’s new and improved live stages promise two days of back-to-back workshops including a two-

60 | www.thesalonmagazine.co.uk

SHOW INFO WHAT: Professional Beauty North WHERE: Manchester Central WHEN: 14-15 October TICKETS: Pre-register online for free entry at Professionalbeauty.co.uk

hour seminar on cool peels hosted by iiaa and a range of seminars by BABTAC. For make-up and nail professionals, they’ll also be two major competitions throughout the exhibition with various accolades up for grabs. This year’s themes include Modern Masquerade and Fright Night for make-up and Seven Deadly Sins for the photographic and showcase nail categories.

With all this on offer and more, organisers are expecting thousands of salon professionals from across the north of England and the entire country to walk through Manchester Central’s doors. So if you’re looking for the latest industry advice and launches for your business to help keep your till ringing through the winter, there’s only one place to visit: Professional Beauty North.

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This opportunity is about having one of our Exclusive Experts aid the growth of your business, through education, demonstration and motivation, creating a service level that allows you to understand what makes a successful Youngblood clinic. Take advantage of this priceless opportunity today and acquire the tools, knowledge and confidence to show every potential Youngblood client that you have a foundation that is as unique as they are.

You could have our Youngblood Experts spend the day in your salon allowing your clients the chance to feel the Youngblood flawless finish. See how your treatments could be flawless whilst adding new profits to your business.

Let our Experts create Youngblood success in your clinic

If you would like to learn more about Youngblood and are interested in attending this event – Contact us on 0845 24 64 666.

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PRODUCT FOCUS

Body talk Don’t miss our pick of Professional Beauty North’s best launches and stands

ADVANCED ESTHETICS

CHOCOLATE BANANA

STAND: C9 Promising to offer a natural solution for healthy skin, Advanced Esthetics’ Hydrafuse machine offers a non-invasive alternative to surgery. See its specially design hand-piece, which can propel micro droplets of chemical compounds at 200 metres per second, for advanced exfoliation and product-infusing results.

CONTACT: Tel: 02920 231 228

STAND: D81 Slimming brand Chocolate Banana is set to launch new products Thermite, Thermite + and Special Edition, which will join its range of supplements that promise to increase energy levels while suppressing the appetite. Visit the stand for VAT-free prices throughout the show as well as free samples and cocktails.

CONTACT: Tel: 0844 335 0163

STAND: E62 Visit Lycon’s stand to see what industry experts have been waxing lyrical about for years. The company will be unveiling its hero precision wax system live on the stand, which has cemented its position as a global market leader in high quality waxing, offering clients a thorough, fast and virtually pain-free experience.

Moreover, visitors will also be able to sample its South Seas spray tan line.

CONTACT: Lyconuk.com

NAIL HARMONY

LAUREN’S WAY

LEIGHTON DENNY

STAND: F45 After taking the nail industry by storm with Gelish, Nail Harmony is launching two new collections. Visit the stand to see demonstrations of its new VitaGel vitamin enriched soak-off gel strengtheners and its House of Gelish colour collection.

Moreover, wear a Harmony t-shirt and receive a 10 per cent discount on all prices, including show offers.

CONTACT: Nailharmonyuk.com

STAND: A74 From flawless tans to big and bouncy hair, the Lauren’s Way range of products offers something suitable for every salon.

Becoming an approved Lauren’s Way salon will give businesses the benefit of becoming part of an instantly recognisable brand. Visit the stand to see its latest launches, products and exclusive offers.

CONTACT: Tel: 0800 970 6577 Laurenswayprofessional.com

LYCON WAX

STAND: B3 Offering a wide range of polishes, hand and foot products as well as industry innovations, Leighton Denny Expert Nails is a celebrity brand of choice and is found in some of the UK’s most exclusive salons and department stores. New for AW12, the brand will unveil a range of Christmas gift ideas alongside its innovative doubleended Colour and Go Manicure Pen. CONTACT: Tel: 0845 862 1525

www.thesalonmagazine.co.uk | 63

EDUCATION

Young blood Tina Rook reveals why Saks Education has joined forces with a college to offer pioneering hair and beauty courses for young people

“S

aks Education is living up to its reputation as a pioneer by taking part in an innovative new project. The award-winning education provider has linked up with one of the country’s first free academies to deliver hair and beauty therapy qualifications to its students.

“Hipperholme and Lightcliffe School in West Yorkshire’s Calderdale launched The Maltings College venture in September 2012 as one of 102 new-style schools spearheaded by the prime minister over the summer. The college aims to meet employer demand in the area through the provision of carefully targeted courses in

64 | www.thesalonmagazine.co.uk

an employer-led, state-of-the-art workrelated facility.

“Saks Education has been subcontracted by the new academy to deliver a range of hair and beauty qualifications to its students. These include a pre-16year-olds’ course for school pupils to introduce them to the world of hair and beauty alongside a post 16 diploma that helps gear students up for a role as a junior stylist.

“All students get the opportunity to work in a purpose-built salon in The Maltings College, giving them a real taste of what it’s like to work in a salon environment.

“However, Saks and The Maltings are also looking to link up with hair and

beauty businesses in the Halifax area for placements. This is an ideal opportunity for employers because if they take on a student who has taken part in this course, they’ll know that hair and beauty is their passion.”

For more information contact Saks Education Tel: 01325 341 605 E: education@saks.co.uk Saks.co.uk

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MANAGER PRO

Indulging your inner client Stuart Holmes reveals his secret to retaining loyal fans

“C

lient retention is an art form. But with an increasingly competitive salon market, strategies to target this have become ever more complex. When I first started out in the industry, a good cut and colour at a reasonable price used to pretty much guarantee clients coming back again and again. However, with savvy consumers and the growth of online marketing, clients these days are more tempted to shop around.

“For that reason, it’s very important that you segment your audiences when devising your salon marketing strategy. You need to have a series of strategies that target new clients while systematically retaining existing ones. The bottom line is that you need to ensure your clients love you and are not swayed in any way to try a competitor.

“We invest heavily in campaigns that encourage our clients to return again and again. Ensuring client retention is just as important a part of our marketing strategy as traditional advertising and PR. “You need to give your clients a reason to choose you over and above your competitors. You need to go that little bit further and do that little bit extra to keep them talking about you and to keep your brand at the forefront of their minds.

“Loyalty programmes are a good way to inspire people to return. At The Stuart Holmes Hair and Beauty Spa, we recently launched Indulgence: a bespoke programme that has been designed especially for us to reward our clients for their custom.

“The aim is to provide customers with

66 | www.thesalonmagazine.co.uk

a solid benefit of being a Stuart Holmes client, thus inspiring brand loyalty.

“Everyone who visits the salon is invited to sign up to Indulgence. Our staff have been trained and given targets to ensure clients leave the salon 100 per cent clued up on the benefits of the scheme. From discounts and freebies with other local businesses to invitations and special

events, we ensure our clients get a benefit that they really feel is worthwhile.

“We have built up a network of partnerships with top brands such as Hotel Chocolat, Chapter Hotels and Vinegar Hill to secure perks for our clients.

These vary depending on the partner from 25 per cent discounts to a complimentary glass of wine on each visit.

“When clients sign up for Indulgence,

they are given a personalised black loyalty card that they can show when obtaining their rewards. The card has their loyalty number on the back which also grants them access to the indulgence loyalty membership area on our website.

“Intelligent use of our Indulgence database also means we can indulge our clients in other ways. For example, we can send birthday cards and vouchers to clients on their birthdays, anniversary treats for clients who used us for their wedding hair and thank you rewards to clients who consistently have a high average spend.

“We also provide our staff with a mechanism for them to indulge their clients. The stylists are the ones predominately building the relationship and they are the ones who may pick up on key events in a client’s life. Stylists know that they can put someone forward for a spot of indulgence and we as the salon management team will ensure the necessary action is taken. This may range from a bunch of flowers or cupcakes sent to the client’s home to complimentary products.

We recently had a customer who had a health scare and was very distressed when she visited the salon. To show that we care, we paid for her stylist to send out a little gift to show her we were thinking about her.

“Making your clients feel special is so important and a critical part of successful client retention. Ignore it at your peril.”

Stuart Holmes has over 23 years’ experience in hairdressing and runs the multi-award winning Stuart Holmes Hair and Beauty Spa in Cheltenham with his wife Sara.

N EW

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Become a blinc stockist and get free customer samples, free display stands, free leaflets, free posters, business listing and big discounts.

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ord SA ering All A 2 5 L1 on 01 line urora % O 2 a . S pr t c imp odu FF hec ly c kou ent ts w t. O er p hen ffe rom re nd otion s1 /12 code /12

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Train with the market leader in accredited short courses

Train with the market leader in accredited short courses Fake It Eyelash Supplies La Biosthetique UK Limited Aromatherapy Email: fakeitlashes@gmail.com The Total Beauty Concept Tel: 0845 1800512 www.beauty-training.co.uk WINDSOR BRENTWOOD Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 Southern Beauty – Beauty Barn www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 979 1691

Beauty Products Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aqua Bleu www.aquableu.co.uk Tel: 0208 632 9111 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Tel: 0141 6202810 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788 Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 Eyelash Design Company Unit H, The Acorn Centre, Roebuck Road, Hainault, Essex IG6 3TU www.lashperfect.co.uk www.lalalashes.co.uk Email: info@lashperfect.co.uk Tel: 0208 500 9028 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 Tel: 078 8284 0880 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire, TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 Tel: 01952 461888 Contact: Patricia / Lisa Hydropeptide Where Science meets beauty www.bioactivebeauty.com Tel: 01753 830931 Kew Health & Beauty www.kewhb.com Email: enquiries@kewhb.com Tel: 01235 858 200 Fax: 01235 858 201

www.biosthetique.co.uk Email: info@biosthetique.co.uk CARDIFF GLASGOW DERBY Tel: 01296 611731 Fax: 01296 611700

Tel: 01293 450075 STOCKPORT DURHAM TAMWORTH Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000

Lescaro Health - Gigi Organics range of Face treatments Edom Dead Sea Face and Body skincare Suppliers to the professional Beauty marketplace.

PO Box 15552, Sutton Coldfield, B73 9SF Email: sales@lescaro.co.uk Tel: 0121 3504864 Fax: 0121 3501596 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paese.co.uk / www.aurifere.co.uk Email: info@paese.co.uk Tel: 01709 873 995 Mob: 07938 125 725 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 9791691 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563 That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Beauty Supplies BCI Trade Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/trade2/home/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Beauty Concepts International Ltd Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Kew Health & Beauty www.kewhb.com Email: enquiries@kewhb.com Tel: 01235 858 200 Fax: 01235 858 201 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563

Beauty Training B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788

CONNECTIONS

London College of Beauty Therapy UK’s leading provider of beauty industry qualifications and short courses, ideal for CPD. 47 Great Marlborough Street, London, W1F 7JP www.lcbt.co.uk Email: info@lcbt.co.uk Tel: 020 7208 1300 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy, Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 9791691

Bespoke Formulations Kew Health & Beauty www.kewhb.com Email: enquiries@kewhb.com Tel: 01235 858 200 Fax: 01235 858 201

Botox Heaven Health & Beauty www.heavenskincare.com Email: sales@heavenskincare.com Tel: 01952 461888 Fax: 01952 407462

Capes Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033

Clothing & Salon Wear Ameerah Clothing www.ameerah.co.uk Email: info@ameerah.co.uk Tel: 01332 331 643 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773 Cordcourt www.cordcourt.co.uk Email: sales@cordcourt.co.uk Tel: 0161 724 6009 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Diamond Designs Be Inspired……. www.diamonddesignsuniforms.co.uk Email: aisling@diamonddesignsuniforms. co.uk Tel: Lo Call – 0845 0800 576 Contact: Aisling Kavanagh Dream Workwear www.workwearworld.co.uk Tel: 0208 206 2004

Inline London Ltd www.inlinelondon.co.uk Tel: 0845 0770045 MALVERN EXMOUTH

Combs & Brushes Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair Office 404, 4th Floor, Albany House, 324/326 Regent Street, London W1B 3HH www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040

Cosmetics Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 Fresh Indulgence Organic Tanning & Cosmetics www.freshindulgence.co.uk Tel: 0208 290 4747 Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paese.co.uk www.aurifere.co.uk Email: info@paese.co.uk Tel: 01709 873 995 Mob: 07938 125 725 That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Design & Furniture / Furnishings W B X (Europe) Ltd www.wbxeurope.com Email: info@wbxeurope.com Tel: 0191 221 2666 Albert Ewan Design www.albertewandesign.com Tel: 01670 738979 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

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www.jasonpaulhairshop.co.uk

CONNECTIONS

Tel: 020 8768 2888 Hair Extension Supplies

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656

Beauty Planet Furniture www.beautyplanet-salondesigns.com Tel: 01455 234018 / 0208 875 2343

ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133

The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Concept Salon Design www.salonfurniture.co.uk Email: sales@salonfurniture.co.uk Tel: 0151 2300380 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Hair Salon Solutions For a complete Salon Range or any Individual items of furniture. Purchase outright or finance package available www.hairsalonsolutions.co.uk Email: info@hairsalonsolutions.co.uk Tel: 01407877599 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775

Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535

VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

Equipment Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Beauty Planet Furniture www.beautyplanet-salondesigns.com Tel: 01455 234018 / 0208 875 2343 BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Concept Salon Design www.salonfurniture.co.uk Email: sales@salonfurniture.co.uk Tel: 0151 2300380 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London, NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

74 | www.thesalonmagazine.co.uk

Eyelash Extensions Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Eyelash Design Company Unit H, The Acorn Centre, Roebuck Road, Hainault, Essex IG6 3TU www.lashperfect.co.uk www.lalalashes.co.uk Email: info@lashperfect.co.uk Tel: 0208 500 9028 Fake It Eyelash Supplies Email: fakeitlashes@gmail.com Tel: 01293 450075

Furniture Leasing Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Gowns BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400

Dream Workwear www.workwearworld.co.uk Tel: 0208 206 2004 Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Majestic Towels Established for over 35 Years www.majestictowels.co.uk Email: info@majestictowels.co.uk Tel: 0121 772 0936 Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033

Hair Extensions Additional Lengths www.additionallengths.co.uk Tel: 01642 867213 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Anita Frances www.afihairextensions.com Email: info@afihairextensions.com Tel: 01923 220710 Bonita Hair Extensions Cannock WS12 0PH www.bonitahair.co.uk Tel: 0800 862 0110 Mob: 07584 663501 DREAM GIRL The global 100% human hair extensions and wigs supplier. Available in a massive range of colours and styles.

Ethically sourced www.dreamgirlhair.com email: info@dreamgirlhair.com Tel: 0844 415 7808 Flip-In Hair Ltd Look good in the hair you wear, without damaging the hair that’s there. www.flipinhair.co.uk Email: info@flipinhair.co.uk Tel: 01926 613129 Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403 Great 4 Hair www.great4hair.co.uk Tel: 0207 569 7170 Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 Hairware Limited Europa Industrial Park, Stratton St Margaret, Swindon, Wilts, SN3 4ND Email: info@hairware.com Tel: 01793 831363 Fax: 01793 832657 Jason Paul Email: hairextensions.jasonpaul@virgin.net Tel: 020 8768 2888 Mob: 07958 234 621 Michelle Griffin Hair Extensions www.michellegriffin.co.uk 0121 445 1492 ProStyles The Ultimate Hair Extensions – Real Hair and synthetic Next day delivery as standard www.prostyles.com Email: info@prostyles.com Tel: 01420 511155 Fax: 01420 511676

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Rapture www.rapture-professional.co.uk Email: sales@rapture-professional.co.uk 01295 757410 Trendco www.trendco.co.uk Tel: 01273 774977 Fax: 01273 720116

Hair Products Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Banbury Postiche Ltd www.banburypostiche.co.uk Email: sales@banburypostiche.co.uk Tel: 01295 757406 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Laceys / Excel UK The perfect salon partner. www.laceysltd.com, www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula. Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com ProStyles The Ultimate Hair Extension Aftercare Products.

A retail opportunity for extra profits Email: info@prostyles.com Tel: 01420 511155 Fax: 01420 511676 www.prostyles.com Renscene Ltd www.hairproducts.co.uk Tel: +44 (0) 116 260 1144 Fax: +44 (0) 116 260 1162

CONNECTIONS Reamin Hand Cream www.reamin.co.uk Tel: 0161 9804078 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 The Nail and Beauty Academy Guild and ABT Accredited One day Nail and Beauty courses from only £95 Acrylic, Gel, Waxing, Tanning, Eyelashes, Facials and more www.nailandbeautyacademy.com Email: sally@thenailacademy.com Tel: 01883 732302 Trendco www.trendco.co.uk Tel: 01273 774977 Fax: 01273 720116 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Hair Removal Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521 Sukar Nagwa Email: info@sukar.co.uk Tel: 01937 572 711 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563

Hair Straighteners ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026

Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Hair Supplies Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Banbury Postiche www.rapture-extensions.com Tel: 01295 757406 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001 Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403 Great 4 Hair www.great4hair.co.uk Tel: 0207 569 7170 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula.

Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Hair Treatments Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Cool Herbals www.coolherbals.com Email: info@coolherbals.com Tel: 020 8597 9039

Insurance Morgan Richardson www.morganrichardson.co.uk Email: quotes@morganrichardson.co.uk Tel: 0800 731 2940 Fax: 01277 632255

Interior Design

Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567

Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

L’ANZA Healing Haircare “Healing is the Foundation for Beautiful Hair” Tel: 01296 612062 Email: info@lanzaeurope.co.uk www.lanza-hair.co.uk La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com Saks Train your apprentices with the best in the business www.saks.co.uk Email: education@saks.co.uk Tel: 01325 341 605

Hot Water Systems Salon Master Hot Water Systems www.salonmaster.info Email: salonmaster1@googlemail.com Tel: 0115 975 4500

Hygiene Renscene - Barbicide The Number 1 Salon Hygiene System www.barbicide.co.uk Tel: 01162601144 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Mundo Professional www.mundoproducts.co.uk Email: mundo@rousemarketing.com Tel: 0113 258 5540 Fax: 0113 258 6654 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Keratin Hair Treatments KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Keratin Revolution Revolution Hair Concepts Ltd www.keratinrevolution.com Email: info@keratinrevolution.com Tel: 0114 379 2121

Laser/IPL Treatments BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536

Laundry Equipment Armstrong Laundry Systems www.armstrong-laundry.co.uk Tel: +44 (0)1635 33881 JLA Laundry Equipment www.jla.com Tel: 0800 591 903 Miele Professional www.mieleprofessional.co.uk Tel: 0845 330 3618

Male Grooming Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062

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CONNECTIONS La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

Massage Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL Tel: 01420 540 400 Fax: 01420 540 401 Email: sales@absolute-aromas.com www.absolute-aromas.com Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa Majestic Towels Established for over 35 Years www.majestictowels.co.uk Email: info@majestictowels.co.uk Tel: 0121 772 0936 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No: 07903 955491 Salon Beauty Supplies Tel: 01270 848535 www.salonbeautysupplies.co.uk

Microdermabrasion AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Nail Products / Manicure / Pedicure Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

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At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788 Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 Kinetics Professional Nail Systems www.margaritabelska.com Tel: 0207 700 1200 LCN Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/trade2/lcn/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Majestic Towels Established for over 35 Years www.majestictowels.co.uk Email: info@majestictowels.co.uk Tel: 0121 772 0936 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Nail Perfection www.nail-perfection.co.uk Tel: 01474 748070 Nailtopia Salon nail art made simple! www.nailtopia.co.uk Email: info@nailtopia.co.uk Tel: 0845 430 9674 Palms Extra www.palmsextra.com Tel: 01733 232350 Rebel Nails Limited www.rebelnails.co.uk Email: info@rebelnails.co.uk Tel:+44 (0)1675 464868 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563 The Nail Warehouse www.thenailwarehouse.biz Email: sales@thenailwarehouse.biz Tel: 01634 687430 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Name Badges Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773

Organic Products Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 / 078 8284 0880 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results www.johnmasters.co.uk Email: atmorganics@aol.com Tel: 01874 610667 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX www.organiccoloursystems.com Email: enquiries@herbuk.com Tel: 01590 613490

PR & Marketing Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 448 1773 Salon Plan www.salonplan.co.uk Email: support@salonplan.co.uk Tel: 01392 271057 Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Printing Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Recruitment Nail Spec Recruitment Consultancy for Nail Technicians www.nailspec.com Tel: 0844 870 8104

Scissors Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Clean Cut Scissor Sharpening www.clean-cut.eu Email: info@clean-cut.eu Tel: 07956 093627 Dowa International Japanese scissor and sharpener master craftsman.

Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Excellent Edges www.exedges.com Tel: 02890 730 650 Mastercut 4 Lakeside Business Units, Block Fen Road, Mepal, Cambridgeshire, CB6 2AY Email: info@mastercut.co Tel: 01354 691 830 Fax: 01354 691 831 Simpsons Of Langley Ltd www.simpsons-online.co.uk Email: cserv@simpsons-online.co.uk Tel: 01354 691 835 Fax: 01354 691 831

Scissor Services Dowa International Japanese scissor and sharpener master craftsman.

Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Scissor Sharpening Clean Cut Scissor Sharpening www.clean-cut.eu Email: info@clean-cut.eu Tel: 07956 093627

Semi-Permanent Make Up Zest Beauty Clinic 114 Andersonstown Road, Belfast, BT11 9BX www.zestbeautyclinic.com www.semper-bellus.com Tel: 028 90 626555 Tel: 0560 3426035

Shop Fitting Services Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Skincare Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL www.absolute-aromas.com Email: sales@absolute-aromas.com Tel: 01420 540 400 Fax: 01420 540 401 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Ahava Essential Skin Care Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574

CONNECTIONS Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550 Biodroga Institut Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/biodroga/ biodroga.asp/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Demilec www.demilec.co.uk Email: info@demilec.co.uk Tel: 01737 830400 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 Tel: 078 8284 0880 Fresh Indulgence Organic Tanning & Cosmetics www.freshindulgence.co.uk Tel : 0208 290 4747 Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire, TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303 Hydropeptide Where Science meets beauty www.bioactivebeauty.com Tel: 01753 830931 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results Tel: 01874 610667 Email: atmorganics@aol.com www.johnmasters.co.uk La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet UK Limited Tel: 01775722243 Program E>O www.programeo.co.uk Email: programeo.ipl@gmail.com Tel: 0207 717 8450

Reamin Hand Cream www.reamin.co.uk Tel: 0161 9804078

Skin Treatments Ahava Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Beyond Organic Skincare Caring for you, caring for the planet Tel: 0845 500 3550 Email: sales@beyondskincare.co.uk www.beyondorganicskincare.com Bio Active Beauty Where science meets beauty Windsor, Berkshire, UK www.bioactivebeauty.com Tel:+44(0)791 941 6392 BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet Uk Limited Tel: 01775722243 Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk The Sherbourne Clinic Training for Collagen Induction Therapy/ Skin Needling www.thesherborneclinic.com

Software InterSalon Software www.vaalto.com / www.salonsoftware. co.uk Email: sales@intersalon.co.uk Tel: 01909 512131

i - salon www.i-salonsoftware.co.uk Email: info@i-salonsoftware.co.uk Tel: 0844 445 7205 Fax: 01628 488940 Silverpay Services www.silverpay.co.uk Email: sales@silverpay.co.uk Tel: 0870 121 2505 StudioTracker Salon Software An easy to use hair & beauty salon software system with advanced features designed to Make Salon Life Easier www.studiotracker.co.uk Email: info@studiotracker.co.uk Tel: 0113 350 8230

Spa Robe Suppliers BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Majestic Towels Established for over 35 Years www.majestictowels.co.uk Email: info@majestictowels.co.uk Tel: 0121 772 0936 Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Suppliers At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Bonita Hair Extensions Cannock WS12 0PH www.bonitahair.co.uk Tel: 0800 862 0110 Mob: 07584 663501 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Dream Workwear www.workwearworld.co.uk Tel: 0208 206 2004 Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001 Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567

KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Majestic Towels Established for over 35 Years www.majestictowels.co.uk Email: info@majestictowels.co.uk Tel: 0121 772 0936 Miele Professional www.mieleprofessional.co.uk Tel: 0845 330 3618 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Reamin Hand Cream www.reamin.co.uk Tel: 0161 9804078 Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG4 1NS, United Kingdom www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800

Tanning Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Fresh Indulgence Organic Tanning & Cosmetics www.freshindulgence.co.uk Tel : 0208 290 4747 Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453 Sienna X Beauty Guild ‘Best Tanning Supplier 2011 & 2010’ and ‘Customer Service Winner 2009’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: 01905 27070 Fax: 01905 27080 Local call rate: 0333 600 1200 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG4 1NS, UK www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800

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CONNECTIONS St. Tropez EXPERTISE, EVERY TIME Tel: 0207 845 6330 Email: PZCBeautyCustomerServices@ pzcussonsbeauty.com www.st-tropez.com/professional

Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Training

Sunjunkie www.sunjunkie.com Email: sales@sunjunkie.com Tel: 0161 4914499

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

SunSpa UK Ltd Unit 22, WENTA Business Centre, Colne Way, Watford, Herts, WD24 7ND www.sunspatanning.co.uk Email: info@sunspatanning.co.uk Tel: 01923 892988

Beautec Beauty Academy www.beautec.co.uk Email: enquires@beautec.co.uk Tel: 020 8502 0240 Beauty Hair & Nail Training Academy Unit 8, Triumph Trading Estate, Tariff Road, London, N17 0EB www.k-mbeauty.com Tel: 0208 365 1300

Tan 365 Unit C1, Tudor Rd, Altrincham Business Park, Altrincham, WA14 5RZ Tel: 0161 929 6212 Fax: 0161 929 9384 That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Bonita Hair Extensions Cannock WS12 0PH www.bonitahair.co.uk Tel: 0800 862 0110 Mob: 07584 663501

Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087

Wow Factor Email: britta@wowproducts.co.uk Tel: 01888 563150

CBMA Make-up Academy www.cbmacademy.com Email: info@cbmacademy.com Tel: 0207 485 4000

Threading Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240

Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999

Towels & Linens BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400

Fake It Eyelash Supplies & Training Academy Email: fakeitlashes@gmail.com Tel: 01293 450075 Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000

Easy Dry www.easydry.com Email: info@easydry.com Tel: 0845 300 7764

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Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001

ISIS Beauty Academy Ltd Your future in your hands 20B High Street, Walton-on Thames, Surrey KT12 1DA www.isisbeautyacademy.co.uk Email: info@isisbeautyacademy.co.uk Tel: 01932 23 23 22

Majestic Towels Established for over 35 Years www.majestictowels.co.uk Email: info@majestictowels.co.uk Tel: 0121 772 0936

Jason Paul Hair Shop www.profitfromhairextensions.co.uk Email: hairextensions.jasonpaul@virgin.net Tel: 0208 768 2888 Mob: 07958 234 621

Scrummi Single Use Salon Towels Eco friendly waffle textured salon towels. www.scrummi.com Email: hq@scrummi.com Tel: 01634 821 609

Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579

Michelle Griffin Hair Extensions www.michellegriffin.co.uk 0121 445 1492

House of Famuir Tel: 01480 404 200 Fax: 01480 404 303 Email: info@hofbeauty.co.uk www.hofbeauty.co.uk

Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300

Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk Sienna X Beauty Guild ‘Best Tanning Supplier 2011 & 2010’ and ‘Customer Service Winner 2009’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: 01905 27070 Local call rate: 0333 600 1200 Fax: 01905 27080 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy, Redlake Lane, Off Easthampstead Road Wokingham, RG40 3BF Tel: 0118 9791691 Email: Amanda@southernbeauty.co.uk www.southernbeauty.co.uk Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521 Sukar Nagwa Email: info@sukar.co.uk Tel: 01937 572 711

Website Design Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Weight Loss Chromogenex Technologies Ltd Leaders in Laser and Light Technology www.chromogenex.com www.chromogenex.co.za Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 Cool Herbals www.coolherbals.com Email: info@coolherbals.com Tel: 020 8597 9039

Sally Atkins The Nail and Beauty Academy www.nailandbeautyacademy.com Tel: 01883 714310 Thermo Auricular Training www.thermo-auricular.com Email: enquiries@thermo-auricular.com Tel: 01892 526990

Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

ProStyles The Ultimate Hair Extension Training in your salon or our London venue.

Novice, Refresher, Avant Garde & Advanced www.prostyles.com Email: training@prostyles.com Tel: 01420 511155 Fax: 01420 511676

Carlton Institute www.carltoninstitute.co.uk Tel: 01395 279 968

VibroBox Tel: 01274 606 404 Fax: 01274 606 470 Email: andrew@wholesalesun.co.uk www.vibrobox.co.uk

London College of Beauty Therapy UK’s leading provider of beauty industry qualifications and short courses, ideal for CPD. 47 Great Marlborough Street, London, W1F 7JP Tel: 020 7208 1300 Email: info@lcbt.co.uk www.lcbt.co.uk

Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

Wigs Banbury Postiche Ltd www.wigsuk.com Email: sales@wigsuk.com Tel: 01295 75740

Waxing Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns

Hairware Limited Europa Industrial Park, Stratton St Margaret, Swindon, Wilts, SN3 4ND Email: info@hairware.com Tel: 01793 831363 Fax: 01793 832657

Train with the market leader in accredited short courses Tel: 0845 1800512 www.beauty-training.co.uk WINDSOR

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the very best in salon seating & furniture products photo courtesy of Lewis Ince of The White Room. 36 The Pantiles,Tunbridge Wells TN2 5TN

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