The Salon Magazine May 2012 Issue

Here comes

the sun

Super summer services, perfect pedicures and motivating your team to succeed

CALLING ALL SALON MANAGERS OR TEAM LEADERS ARE YOU READY FOR THE NEXT STEP OF YOUR CAREER? Saks Education currently have funded places nationally to offer you government approved and recognised Team Leading and Management qualifications.

TEAM LEADER

This qualification is aimed at those in a supervisory role or those who are taking their first steps in business management.

Completing it will help you understand how to motivate and communicate with your team, how to inspire better performance from them, how to set objectives and how to manage conflict within your team, all whilst gaining a nationally recognised qualification.

MANAGEMENT

This qualification is for those who are currently undertaking some management responsibilities or who feel the management route is the career path they would like to follow. It will help you with improving staff performance, setting performance objectives, managing your own personal development, leading and managing meetings, making effective decisions and how to follow disciplinary procedures. Confident managers who relate well to their team not only have a higher rate of job satisfaction, but they also have lower employee turnover. This qualification can help you to achieve this.

Places are allocated on a first come first served basis so don’t miss this opportunity call Saks Education on 01325 341605 or email education@saks.co.uk Saks – officially acknowledged as the UKs best training provider.

Saks Education values equality and diversity and strives to ensure the safety and welfare of all of our learners.

Going for gold Cover Image courtesy of Creative Nail Design Inc. Tel: 0845 210 6060 Sweetsquared.com Editor Gemma Ward – gemmaw@cimltd.co.uk Contributors Annet King, Valorie Reavis, Stuart Holmes and Tina Rook Publication Manager Julie Neill – julieneill@cimltd.co.uk Tel 01795 509112 Fax 01795 591065 Account Managers Jennifer Shearer – jenny@cimltd.co.uk Beccy Wells – beccy@cimltd.co.uk Tel 01795 509112 Studio Manager Paula Smith – paula@cimltd.co.uk Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk © 2012 CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher.

T

his month we’ve been thinking about motivation. And more importantly, what it takes for us to do a good job and how to pass that enthusiasm for work onto someone else.

Summer is a particularly tough time for employers because the population as a whole is so busy looking forward to jetting off abroad, picnics, Bank Holidays (or basically anything that isn’t to do with work) that it’s very easy for everyone to become side tracked.

So with this in mind, we asked some of the most successful salon owners in the industry for ideas on how they keep their team hard at work. We were impressed with the range of lengths employers are prepared to go to make their team feel valued and appreciated.

And it’s clear that there are great ways to keep your staff on the ball all year round – all it takes a bit of time and commitment. So don’t miss our feature, 13 ways to motivate your team, starting on page 48. You might be surprised of how easy it can be to help your staff reach their potential.

The Salon Magazine columnist Stuart Holmes echoed a similar sentiment in his piece this month, where he discusses ways to inspire creativity within your team. Find out how he heads up trend meetings, master classes and an in-salon inspirational look book to ensure his stylists remain creative.

While motivational goals may generally refer

to staff, it’s also important to keep inspiring your clients to re-book on a regular basis. This fundamental business goal can be achieved in a variety of ways – including hosting insalon events, connecting with them via social media or sending out SMS alerts and emails reminding them of your services. However, one of the best ways to retain clients is to continue to offer them inspiring and exciting services and treatments that make your salon stand out from competitors. So in our feature Summer sensations, starting on page 38, we’ve uncovered some great new menu ideas to promote during the warmer summer months. Whether you specialise in hair, beauty or both, we have it covered. Meanwhile, in our special pedicure feature, on page 32, we’ve also enlisted the experts to reveal how one of summer’s hottest treatments can also gain every salon an even bigger army of fans.

As ever this month we’ve also got a line-up of guest columnists revealing some great insider tips on how to turn your salon into a highly lucrative business. In her article It must be love (page 54), Dermalogica’s director of global education Annet King reveals how to make every client your number one fan. From creating successful branding to offering a service that exceeds all expectations, it’s a must-read for every salon owner. Enjoy!

GEMMA WARD, EDITOR

Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited.

The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any Cert no. TT-COC-2200 advertisement.

www.thesalonmagazine.co.uk | 03

CONTENTS

14 STAR ATTRACTIONS

May 2012 news 07 INDUSTRY UPDATE The essential news for salon owners

12 SALON SOCIAL

This month’s best events and launches

14 STAR ATTRACTIONS 17 NEW PRODUCTS

The celebrity hair and beauty buzz

products 17 NEW PRODUCTS AND TREATMENTS

May’s best hair, beauty, nails and tanning launches

32 BEST FOOT FORWARD Creating a winning pedicure menu

32 BEST FOOT FORWARD

48 MOTIVATING YOUR TEAM 04 | www.thesalonmagazine.co.uk

38 SUPER SUMMER ME

The best treatments and services to implement now

business 48 MOTIVATING YOUR TEAM The experts reveal how they inspire their staff’s success

54 IT MUST BE LOVE

Dermalogica’s Annet King reveals how to make every client your number one fan

56 FACEBOOK MASTERCLASS

Social media expert Valorie Reavis talks Facebook demographics

58 CREATING THE CREATIVES

Stuart Holmes reveals how he gets his team’s creativity flowing

32 BEST FOOT FORWARD

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INDUSTRY UpDaTe

Barrie Stephen’s art team styles hair for Queen’s Diamond Jubilee tour catwalk show

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he newly formed art team for Barrie Stephen Hair helped kick off The Queen’s Diamond Jubilee tour last month by styling the models for a royal catwalk show at Leicester’s De Montford University. Attended by HRH the Queen and the Duchess of Cambridge, five stylists from across the Leicestershirebased salon group created vintage up-dos that complemented the designs of the chosen students that showcased their work for the first part of the tour.

Led by artistic director Neil Smith, the team included Raj Sethi, Kelly Grundy, Sam Oxford and Jadie Simpson with supporting trainees Joe Davies and Annie Morelli. The group was in charge of 16 models and worked from the early hours of the morning to ensure the hair was fit

for a Queen by the show’s call time.

De Montford University is renowned globally for its fashion courses and chooses to partner with Barrie Stephen Hair each year for the hairstyling of its graduate catwalk shows in Leicester and London. This one-off presentation in honour of the Diamond Jubilee celebrations saw a mixture of different clothing ranging from delicate metal and feather decorated dresses to brightly coloured prints, African themed outfits and Moroccan inspired wollen knitwear.

“Working backstage at fashion shows is always an amazing experience because it’s fast paced and creative,” says Neil Smith. “But this particular show was even more exciting than normal. Knowing the Queen and Kate would see our hair work was hugely motivating and exciting

and we’re very proud to have been a part of the royal occasion. It was even more of a special time because Leicester was chosen as the first destination on the Jubilee tour – so with this as the first event, we really kicked off the celebrations.”

HRH the Queen, Prince Philip and The Duchess of Cambridge travelled to the vibrant city last month to begin a fourmonth tour. Throughout the day they watched the fashion show, attended a service at Leicester Cathedral and unveiled a plaque in the city centre.

The new art team will be the face of Barrie Stephen Hair at events this year including the De Montford University graduate summer shows, Pride in the Park and the Summer Sundae music festival.

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INDUSTRY UPDATE ghd launches free Blow Dry Boot Camp with session star Zoe Irwin Session stylist Zoe Irwin will be visiting salons across the country as part of ghd’s Blow Dry Boot Camp. The brand has launched the new scheme to help its key salons boost business and maximise sales. The limited in-salon sessions will offer salon owners, managers and stylists Mavala products will now be modern techniques to offer available to travellers flying with clients a trend-led blow-dry Thompson airways. The beauty service. Each salon will also brand will be offering passengers receive a comprehensive its Double-Lash overnight lash marketing package – including treatments and bottles of striking imagery, POS, as well its iconic 5ml nail as step-by-step instructions to polishes. interact with clients via social media and PR – following each two to four It’s coming home: London gears up for hour workshop. A limited number Goldwell’s Color Zoom grand global final of sessions are available to salons stocking the full range of ghd products.

The entries for Goldwell’s Color Zoom Challenge close at the end of this month. And with Tel: 0845 330 1133 the global final taking place on our soil this October, it’s set to be an extra special year for UK stylists.

Hairdressers can enter three categories by submitting a photographic image interpreting this year’s theme: ‘FasciNature’. A panel of judges will select the UK winners who will then battle it out at the live global event held at London’s ExCel during Salon International. The global winners will receive a range of prizes, which include becoming members of the Color Zoom International Creative Team and working on the international trend collection photo shoot for 2014. …on Bio Sculpture’s newly Tel: 01323 432 100 Color-zoom.com revamped website Biosculpture. co.uk for a wealth of information on the brand. New features include Hellen Ward unveils Ultimate Salon access to its colossal colour range, Management book series frequently asked questions and a handy salon locator for Industry expert Hellen Ward and City and Guilds have clients. joined forces to launch a new series of books for salon managers. The new tomes, which have been penned by Ward based on her experience managing the Richard Ward Hair and Metrospa, have been tailored to support the new L4 Diploma in Salon Management and Advanced Techniques in the Hair and Beauty Industry. The Ultimate Salon Management book series is suitable for learners and professionals alike covering a range of topics from setting up a salon to reaching optimum The Guild announced the winning financial suppliers of its Awards of Excellence, as performance. voted by therapists, nail techs and salon All three books owners. Among the industry’s favourite are available via distributors and product houses Amazon.co.uk now. include Sweet Squared, Ellisons

Love is in the air

Click…

Supplying excellence

and Beauty Express.

08 | www.thesalonmagazine.co.uk

With our models, the beauty’s on the inside.

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c er to p p ls U we to

nd

ha * le yc

JLA’s washing machines and dryers have bigger drums than their domestic equivalents, but their real beauty lies in compact design and stackability – which means they take up surprisingly little floorspace.

Using our large capacity models means you turn around more laundry in less time, so you can concentrate on doing what you do best.

For laid-back laundry that leaves towels and other linen looking as good as your clients, get in touch today.

0800 591903 beauty@jla.com *Refers to JLA88.

Commercial

Laundry

jla.com

INDUSTRY UPDATE Salon owners urged to recycle as research uncovers ugly truth behind industry’s waste disposal habits The organisers behind green campaign Beauty Recycled are urging salon owners to rethink their waste disposal. Researchers found that 70 per cent of salons and spas in the Birmingham area are throwing glass, card and paper away with the rest of their non-recyclable waste. Meanwhile, other figures show that an estimated 43 million litres of recyclable waste is making its way from salons straight to the landfill – which, according to expects, could be full by 2016. The organisers say that even those that do recycle admit to taking their waste to public banks – which is against the rules of many council constituencies.

Louisa Berger, owner of Utopia in Birmingham, comments: “It’s very important that everyone recycles but not just at home as business have a responsibility too. However, I feel there is not a lot of support to do so and that it’s really called for within the industry.”

Beauty Recycled is a non-profit campaign set up by a group of beauty therapists in the Midlands. Salon owners wanting to join the campaign should visit Beautyrecycled.org to request a ‘pink to green’ pack with information on how to recycle their salon waste.

Industry icon George Hammer appointed as chairman for Habia Skills Academy

THE TO DO LIST

Hair and beauty pioneer George Hammer has been appointed as chairman for the Habia Skills Academy (HSA). He will lead a steering group made up of key industry figures for the initiative, which includes Grafton International’s Jon Hardwick, Debbie Dixon of Sassoons and Habia chairman Suki Kalirai.

The HSA’s main aim is to provide a central hub for training in the hair and beauty sector and plans include creating a network of centres of expertise across the UK. The virtual academy will also offer information about training online as well as aiming to fill the gaps in education across the entire hair and beauty sector.

Hammer comments: “With the focus clearly on education and training – subjects I am passionate about – I believe that the HSA will make a real and lasting contribution to the future success of our industry. The steering group members and I will be putting forth the case at every opportunity that everyone in the hair and beauty sector should play their part in the HSA, get involved, and help us all work together to put skills training at the very top of the agenda.”

PLYMOUTH GHD SEMINAR PROGRAMME

Billion Dollar Brows opens first UK salon in Hertfordshire’s Hitchin One of the hottest treatments from LA has hit the UK after the country’s first Billion Dollar Brows Brow Bar opened its doors last month in Hitchin. Since securing the exclusive rights to become the UK master trainer, advanced therapist Kerie Hoy is running the flagship salon while rolling out the service by teaching other beauty professionals her secrets.

The brand’s Los Angeles based brow artists have shaped some of Hollywood’s finest. Hoy comments: “This is the next step in making Billion Dollar Brows a success in the UK. I am delighted to be opening the new salon, offering not only The Billion Dollar Brows treatment and fantastic range of products, but also a range of other exclusive treatments and products.” For more information visit Keriehoy.com

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14-15 May; from £35 per person; Tel: 0845 330 1133 E: Seminars@ghdhair.com

Kicking off last month at venues around the country, ghd’s new seminar programme includes the Essential Masterclass covering classic techniques, Runway to Reality for stylists looking to create on-trend looks and the Guide to the Season high fashion styling workshop for intermediate to advanced The Urban Retreat in Harrods has stylists. added Yumi Lashes – which offers a natural alternative to lash extensions – to LEATHERHEAD its beauty menu. The salon’s commercial SKINSIGHT 2012 director, Tracey Woodward, says: “We believe that this service, which offers the 17 June; IDI Training effects of an eyelash tint and extensions Centre, Leatherhead, service in one treatment, is the Surrey; £45 each; Tel: perfect solution for our busy 0800 056 5544 clients.”

A must event for all skin care specialists, the new IDI Training Centre will open its doors to all next month for a day of seminars and education from leading experts. Keynote speakers include LA’s Dr Diana Howard, IDI’s vice president of global education, and Sally Penford, education manager for IDI UK and Eire.

Urban lashes

salon events

Salon social Anthony Barnes-Smith, owner of Q Hair and Beauty in West Sussex, was presented with the Lifetime Achievement Award last month at the Chichester Observer Business Awards. In addition, the salon team also took home the prizes for Education and Training as well as the Innovation Award.

1

Wella World Studios hosted the Colour Project’s big finale evening last month climaxing 10 months of learning. Taking inspiration from the courses they’d undertaken, each young hairdresser created a colour story and presented it on live models on stage. The evening also included two demonstrations from Mark Creed and Chris Williams of Rush followed by an open interview with leading colourist Daniel Galvin OBE. The team from Aberdeen’s Ishoka Hairdressing and Beauty marked the salon group’s 25-year anniversary with a red carpet awards ceremony. Held at its local Cults Hotel, artistic director Philip Bell paid tribute to staff with awards, cocktails and a party. The winners included Diane Buchan and Irene Riddoch for Longest Serving Members of the Team who have both worked for the group for over 17 years.

Marc Westerman and Steve Rowbottom, directors of North England’s Westrow hairdressing group, celebrated 25 years in business last month with a celebratory party.

More than 300 people attended the event, held in Leeds, for champagne, canapés, a retrospective of the brand’s success and an insight into its future plans and academy launch.

Danish hair line Natulique celebrated the UK launch of its professional colour and hair care range at the brand’s flagship salon – Ruby B – in West London’s Chiswick. Guests were given a presentation of its products by MD Craig Ruscastle, creative artistic director Sonia Byrne a Natulique customer and salon owner Mark Westbrook.

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This month’s industry celebrations and special events

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3

4

5

celebrity salon

Star attractions

The latest celebrity worthy salons and services

on screen beaUty

She’s already a loyal fan of Balmain hair extensions, but this time The Wright Stuff’s Kirsty Duffy enlisted the skills of Josh Goldsworthy to create her head-turning mane. Using the brand’s DoubleHair 60cm and Système Volume 60cm, the super stylist created ultra long and voluminous waves ensuring that the presenter is always camera ready.

laUncH PaD

Television stars were out in full force last month to support the opening of Jamie Stevens’ new swanky Kensington salon. X Factor’s Frankie Cocozza, Amelia Lily and Craig Colton joined Britain’s Next Top Model finalist Ufoama Itoke and hairdressers Errol Douglas and Angelo Seminara for the celebratory party. Stevens’ new 12-chair twostorey space is a flagship Matrix salon offering a full spectrum of professional hair services.

tonGs anD tiaras After being crowned Miss India and Miss Bollywood UK, Deana Uppal called upon Bonce Salons’ Donna Mitchell to style her locks for a commemorative photo shoot. The stylist created long, tumbling waves and a sleek sophisticated up-do for the Walsall-born Asian beauty, which formed the perfect base for her sparkling winner’s tiara.

14 | www.cimltd.co.uk

Just another spray tanning machine?

Like Paris is just another city...

Launching the new Sunjunkie Compact.

You know when it’s Sunjunkie… www.sunjunkie.com • 0161 491 4499 • sales@sunjunkie.com Call/email the team for full package information details.

LEIGHTON DENNY EXPERT NAILS MANICURES AND PEDICURES VOTED BEST NAIL SERVICE BY HARPER’S BAZAAR ‘Leighton Denny is a regular on our shoots and no one does a manicure or pedicure so perfectly – plus his technicians are all trained to the same standard and pay as much attention to detail. Expect the longest lasting mani or pedi you’ve ever had’.

Newby Hands, Health & Beauty Director, Harper’s Bazaar

Get summer-ready feet with our award-winning pedicures that are the last word in luxury!

AVAILABLE NOW T. 0845 862 1525 info@leightondennyexpertnails.com leightondennyexpertnails.com

Image courtesy of Minx

PRODUCTS & TReaTmenTS

The latest product launches, super summer menus and perfect pedicuress

Beauty buzz S

tatement hair, lips or nails have over taken the ‘it-bag’ in the fashion stakes. Make sure your clients are hitting the right style notes by offering the right products and services. This is one trend that we’re in for the long haul…

www.thesalonmagazine.co.uk | 17

HANDS & FEET OPI

VINTAGE ICON

In honour of Disney’s most stylish character, OPI has come up trumps again with special limited edition collection Vintage Minnie Mouse. Clients can choose from a pink crème lacquer, one frosted shade, a shimmer fuchsia and a heart glitter confetti version while stockists will receive this eye-catching display unit. Available next month; Tel: 01923 240 010 Trade.lenawhite.co.uk

INSTANT GLAMOUR

Created to celebrate the Queen’s Diamond Jubilee, these Nail Glitz custom made stick-on nails offer highly skilled results for a fraction of the time and effort. From £21.99; Tel: 0203 402 2099 Nazilaloveglamour.com

THAT’S A WRAP

Perfect for retailing to nail fanatics, Profile’s new Bling to Go nail wraps come in a series of 3D designs and can be easily applied with no heat required.

Alternatively, encapsulate them in clear gel for a long lasting professional service. £5.50 + VAT; Salonsystem.com

BODY BUILDER

Available in clear, white and French pink, Star Nails’ new SOS Builder Gel is strong and flexible enough to use for enhancements or to strengthen natural nails. £12.99 + VAT each; Tel: 01536 463 350

QUICK OFF THE MARK

As an alternative to its original beginner’s kit, Bio Sculpture’s new Concise Starter Kit allows would-be gel techs to qualify in the service before committing to further product and training. The kit contains everything needed to set-up with the revered soak-off gel service alongside a day’s training and assessment. From £265 + VAT; Tel: 0845 331 2347 Biosculpture.co.uk

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Bio Sculpture Gel Starter Kits

SPECIAL OFFER Valid for one week from 11-18th May 2012

CONCISE STARTER KIT with Training Course and UV Lamp Price: £380.00 inc.VAT Special offer price £355.00 inc.VAT Includes everything you need to start offering Bio Sculpture Gel Overlays plus one day gel training for experienced nail technicians, your assessment, certificate and Bio Sculpture Technician Badge.

SAVE £25

PROFESSIONAL STARTER KIT with Training Course and UV Lamp Price: £580.00 inc.VAT Special offer price £530.00 inc.VAT

SAVE £50

Includes everything you need to start offering the full range of Bio Sculpture Gel Treatments plus one day gel training and a half day sculpture training for experienced nail technicians, your assessment, certificate and Bio Sculpture Technician Badge.

STARTER KIT SPECIAL OFFER

We will not be exhibiting at Beauty UK but we would still like to offer nail technicians the opportunity to purchase one of our Starter Kits at special Trade Show prices: Concise Starter Kit – a £25 saving at £355 inc.VAT MM OR Professional Start Kit – a £50 saving at £530 inc.VAT (please tick appropriate box) This voucher is valid for one week from 11-18th May 2012 only. Limited to one kit per person.

In order to qualify for for this offer, you will need to fill in your details below and post this coupon to: Bio Sculpture GB Limited, Unit 4 Park Industrial Estate, Frogmore, Hertfordshire, AL2 2DR.

name

telephone

address postcode Your local Bio Sculpture Office will contact you to arrange payment and delivery. Postage is not included in the price of the Starter Kit. For further information on starter kits and training courses for beginners and experienced nail technicians call 0845 331 2347.

www.biosculpture.co.uk

BODY & TANNING WAY TO GO

For clients that want an ‘Essex tan’, Lauren’s Way has introduced a 16 per cent DHA formula to its range of professional solutions. Odourless, long lasting and suitable for sensitive skins, it delivers a rich and intense finish that will go up against Brentwood’s finest. From £45 + VAT; Tel: 0800 970 6577 Laurensway.com

BAG A BARGAIN

As an incentive to buy more retail products, clients that spend over £30 on He-Shi will receive the brand’s Discovery travel kit absolutely free. The set includes 50ml sizes of its Exfoliating Body Wash, Express Liquid Tan, Day to Day Gradual Tan and a miniature Tanning Mitt so they can take their favourite products wherever they go. Tel: 01892 750 850 He-shi-eu

THE ROYAL TREATMENT

FOUR SEASONS

Perfect for promoting body and skincare treatments all year round, Lava Shells has launched the Four Seasons package, which includes four innovative hot and cold treatments. Clients will be able to choose from the warm Therma Facial for spring hydration, the new Lava Bambu for summer cooling, the Lava Shell massage for autumn warming and the Glacial Shells for a winter detox.

Tel: 01869 357 701 Sharedbeautysecrets.com

Salons that want to treat their clients like royalty will love the new Regal spray tan booth by LDN: Skins.

Featuring cutting edge technology including a hybrid LVLP nozzle with varying trigger control and a patented down draft extraction unit that showers the client with warm air, it makes the overall experience a key priority. £5,495 + VAT; Finance options available; Tel: 01923 240 010 Trade.lenawhite.co.uk

PRESCRIPTIVE COLOUR

Leighton Denny’s Sun-Believable brand has introduced a prescriptive tanning service so salons can offer clients bespoke results. The new menu includes the subtle Nude, the glowing Pastel and the deeply bronzed Aztec tan while there’s an array of retail products on offer too. E: nicola@ creativespasolutions.com

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MINX

SKIN & MAKE-UP GET LIPPY

Mineral cosmetics brand Susan Posnick has introduced four new moisturising lipsticks to its range of make-up. Standout shades include berry hue London. RRP £18.50; Tel: 05603 141956 Skinbrands.co.uk

STING LIKE A BEE

Containing magic bee venom to control the facial muscles for immediate lifting and tightening, Heaven’s Bee Venom Eyes has already picked up an elite following with fans said to include the Duchess of Cambridge. RRP £55; Heavenskincare.com MINX

SKIN FOOD

Revered French skincare line Doctor Renaud has re-launched in the UK. All products contain 100 per cent organic flower, fruit and vegetable extracts with hero formulas including its Iris Smoothing Concentrate and Lime Purifying Concentrate.

Tel: 07760 784 267 E: office@ skinevolution.co.uk

TO NEW EXTREMES Enriched with Dead Sea minerals, Ahava’s new Anti-Ageing Extreme Firming Eye Cream provides women with mature skin with an advanced formula that effectively reduces wrinkles around the delicate area of the eyes. £16 + VAT; Tel: 01452 864 574 Ahava.co.uk

BEAUTY BUZZ

New semi-permanent mascara Marvelscara darkens, lengthens and volumises lashes for up to three weeks.

Salon System is offering therapists an exclusive one-day training course nationwide for £205 + VAT alongside its Introductory Kit for £65. Tel: 0208 854 4114

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This is NOT false lashes!

This is YUMILashes!

Before

After

Designed and developed by Swiss Dermapigmentologist and Semi-Permanent Make Up Artist Sandra Viglino, the revolutionary brand for professionals is now available in the UK. Enhancing the natural beauty of eyelashes, it is a safe, painless and non invasive way to a beautiful flutter.

To celebrate the launch of YUMILashes in Urban Retreat at Harrods we currently have training on special offer.

Contact YUMILash UK on 0844 854 7867 or email info@yumilashes.co.uk.

YUMILashes are exclusively distributed by YUMILash UK.

The online MARKeTinG RevoluTion foR hAiR And beAuTy TheRApisTs! Today, clients are looking for an informed choice when choosing a hair and beauty therapist - Checkaprofessional’s new online service is providing just that.

The Checkaprofessional website will give instant access to hair and beauty professionals who have agreed to be vetted by us and continuously monitored by their clients who can post verified feedback on the site. It will provide a FREE one-stop shop to finding the right professional for a client`s particular needs.

Find out about the unique advantages Checkaprofessional membership could provide for your online marketing.

www.checkaprofessional.com 0808 901 9042

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HAIR WANDERLUST

Containing mini versions of its products, ASP Kitoko Travel Packs include a Cleanser, Balm, Oil Treatment and UV Protect Spray to offer clients everything they need for their holiday hair. RRP £19.99; Tel: 01794 527 111 Asphair.com

HOB SALONS

CAPED CRUSADER

With a quirky giraffe design, Glamtech’s latest cutting collar offers a lightweight and comfortable option for salons where looks mean everything. £15.99 + VAT; Tel: 01903 750 768 Glamtech.co.uk

ON A ROLL

Taking over from its original Rollerball concept, Takara Belmont’s new Rollerball F takes chemical processing to another level. Featuring a new carbon element and a slim, lightweight design, the improved version offers enhanced power and speed to deliver noticeably improved results. From £1,760; Tel: 0207 515 0333 Takara.co.uk/hairdressing

WATCH OUT As a hot summer retail incentive, KMS California is offering clients a choice of two limited edition ColourPop Slap watches with every purchase of two full-size products.

Tel: 01323 413 200 Kmscalifornia.com

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IT’S A KIND OF MAGIC Formulated with tiny silica gel particles, La Biosthetique’s Volume Powder gives the hair more body, lift and texture without stickiness or weighing it down. RRP £14; Tel: 01296 611 731 Biosthetique.co.uk

DS LABORATORIES

YEARS AHEAD

OF THE COMPETITION FIND OUT WHY THE INDUSTRIES LEADING SALONS AND CLINICS HAVE CHOSEN DS LABS SPECTRAL SYSTEM AS THEIR PREFERRED HAIR RE-GROWTH SOLUTION. Before you consider any competitors hair growth or scalp maintenance system speak to us and research our clinical findings at www.dslabs.com

WE DON’T JUST SUPPORT A HEALTHY SCALP BUT CLINICALLY PROVE NEW HAIR GROWTH.

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DS Labs UK t: 01430 471356 or e: contact@dslaboratories.com

ADVANCED BEAUTY SUMMER DETOX

Touted as the ideal pre-holiday body fix, Indiba’s new 90-minute Deep Beauty Summer Detox treatment uses radio frequency and proionic action to aid the draining of fluids, thus leaving the body feeling replenished and rejuvenated. The machine comes with a selection of hand-held treatment heads allowing the therapist to manipulate the skin easily. Tel: 0845 468 0560 Indibadeepbeauty.com

Treatment of the month

BIKINI READY?

Using ultrasound to destroy fat cells without damaging the skin, Med Contour promises to offer a real alternative to surgical liposuction. The machine can be used to treat large body areas and local fat deposits as well cellulite – making it an ideal treatment for pre-holiday going clients.

Created by skin care expert Lo rena Oberg for her salon G erard Hair and Beauty, Derma Eraze uses skin needling techni ques to banish skin imperfectio ns. Much like m icro needling but using a pe rmanent makeup machine an specially formul d ated oil, traum a is delivered to the effected ar eas via tiny need les to trigger the body’s natu ral release of co llagen and lymphatic fluids.

Dermaeraze.co. uk

SCULPT AND TONE

Promising to eliminate fat while rejuvenating the skin, CaviSculpt adopts the use of ultrasound waves to target fatty cells. The range includes two professional models – Define and Combi – offering salons additional technologies including radio frequency, lipolysis and diode laser. These treatments can be used to improve skin tone, reduce fine lines, eliminate cellulite and promote collagen for an all-round rejuvenation service.

Tel: 0845 226 0068 Cavisulpt.com

26 | www.thesalonmagazine.co.uk

PINTEREST

Now available to salons through the Nouveau Beauty Group, the Contour Roller micro-needling treatment punctures holes in the skin to active collagen production. The results include reduced wrinkles, firmer skin and minimised scar tissue. Contour-roller.co.uk

SHOW FOCUS

The stars of the show Our pick of top brands and launches exhibiting at this month’s Beauty UK STAND IN STYLE

CLEAR CHOICE

Inspired by science, Crystal Clear Skincare has been researched and formulated in Paris by leading chemists to offer outstanding results in skin rejuvenation. The company has now extended its product line enabling therapists to offer more choice to achieve beautiful glowing skin.

Living up to its international name, Crystal Clear now has distributors in far away places such as Japan and Australia.

So for a uniquely scientific and in-depth approach to skin care, head over to the company’s stand and try it for yourself. Tel: 0151 709 7227 Crystalclearskincare.com

Visit Inline London’s stand where the company will be offering a 20 per cent discount on all orders as well as free UK postage. The salon uniform specialist will be showcasing all its latest designs including two new dresses, which are already proving to be a hit. Meanwhile, try on its most popular styles before you buy. With a choice of three collections, there’s sure to be something to suit all tastes and budgets. Stand Q17; Tel: 0845 077 0045 Inlinelondon.co.uk

BEAUTIFUL BARGAINS

If you’re looking to bag a bargain, Beauty Express is offering VAT-free savings on all orders placed at the show. Whether you are looking for new salon equipment or need to stock up on salon supplies, it’s a great way to save and have your order sent straight to the salon. Also, pick up a free copy of the 2012 Beauty Book, packed full of the best brands and must-have products for 2012. The team will be on hand to demonstrate their exclusive equipment ranges with a selection of furniture to suit all salon sizes and budgets.

Stand P20; Tel: 0845 702 3803 Beautyexpress.co.uk

CHECK POINT ESPECIALLY FOR YOU

Nail Harmony has added nine glossy shades to its Gelish range. The Just For You collection features a catwalk inspired palette of seven velvety creams and two subtle frosts, ranging from chic champagne to sophisticated slate grey. Be one of the first to see the range in person at Beauty UK. Tel: 0800 014 8300 Nailharmonyuk.com

LOVE IS IN THE AIR

Visit Checkaprofessional’s stand for the latest in online marketing.

By becoming a member – subject to a competitive annual fee – salons can be part of an online professional search site, which provides surfers with a list of salons meeting their search criteria. It also gives salons their own profile page to showcase treatments and details.

Meanwhile, it will provide verified testimonials from appreciative clients, which will be accessible to everyone looking for treatments.

Checkaprofessional.com

Now synonymous with the world of professional airbrush makeup, Airbase is inviting salon professionals to its stand to try its products out for themselves. The company maintains, thanks to its range, that today’s brides and celebrities no longer need to rely on airbrushing for photos as they can now have ‘the real thing’. A favourite of wedding make-up artists, its airbrush makeup is silicone based for a natural finish and unrivalled longevity.

Stand H46; Tel: 01159 864 722 Airbasemakeup.com

30 | www.thesalonmagazine.co.uk

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www.thesalonmagazine.co.uk | 31

PEDICURES

Images courtesy of Oliveira

Walking on sunshine

32 | www.thesalonmagazine.co.uk

Devise some shrewd pedicure promotions this summer and wait for the stampede

T

he humble pedicure has become summer’s hottest beauty treatment. Its affordable price tag and instant longlasting results have earned the service an army of fans that book in as soon as the weather heats up. And any salon not taking advantage of its clear potential are certainly missing a trick.

“Where foot care was once seen as purely functional and too often neglected in favour of the face or body, it’s now an absolute necessity and a vital part of a salon’s business,” says Annette FoleyCraigen, founder of British brand B-Line.

“Foot care is an integral part of the beauty regime for clients who understand that looking after their feet is an investment in their personal health and wellbeing.”

Fashion has also played its part in turning the pedicure, for many, from a coveted service into an essential one.

With the trend for women spending hundreds of pounds on shoes, investing in having pretty feet to put them in is a small price to pay. Moreover, with the increasing demand for ‘it’ polishes and nail art, more and more fashion trends are translating directly from the catwalk onto the toes. Chanel – which has been the trendsetter when it comes to what’s hot in nails – recently offered fashion and beauty journalists sandals with matching toe colour. So you know that the ‘fashion pedicure’ is undoubtedly a trend to watch.

The rising popularity of ‘everlasting’ polish has also made pedicures all the more desirable. Bio Sculpture gel products can create results that last for weeks on end, while gel-polish hybrids – such as CND’s Shellac – and soak-off gel polish versions like Nail Harmony’s Gelish, also offer results that will outrun a summer holiday.

So it’s easy to see why many clients have put the pedicure at the top of their beauty treatment list for spring. But the question is, have you?

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PEDICURES Standing out

With so many options available on today’s market, it can be difficult to weed out the types of pedicure to offer your clients. But according to the experts, improving the aesthetics of the feet is the most important aspect to consider when masterminding your menu while offering an outstanding experience comes in at a close second.

So for today’s clients, blending pampering and results should be at the forefront of your treatment’s delivery.

Sam Watkinson, director of education for Louella Belle, says: “Offer clients a thorough treatment, removing the hard skin, providing a good firm massage and creating neat long lasting, well-polished nails to show off in their sandals.” And for added value, she suggests offering a ‘free leg massage’ or ‘free paraffin soak’ to “add to the experience.”

Offering a selection of services is also important to ensure you appeal to as many clients as possible. The experts agree that three to four different types of pedicure is a good number for any menu – “Any more can be confusing for the client and complicate the treatment menu,” says Georgie Smedley, director of Nail Harmony UK. Consider including a range of price points and time scales such as a basic ‘shape and paint’ pedicure through to a deluxe version encompassing masks and paraffin wax treatments. “It’s important to offer options to suit all feet,” says Laura Hughes, education manager at Grafton International. “Some people get regular pedicures and may only need a top up.

Others may have never had a pedicure before and need the work.”

Meanwhile, for Watkinson, offering a service tailored to the individual’s needs is the best way to ensure optimum results.

She says: “Once a client consultation has been completed don’t be afraid to recommend and prescribe the treatment you feel is required to improve the lower leg, skin and nails. Then put 100 per cent into each stage of the pedicure to make your client feel like that they’ve received value for money.”

Hughes adds: “Always try to listen to the client. Every customer won’t require the same 40-minute pedicure – some will need more cuticle work, more rough skin removal or a relaxing massage; give them what they want and you’re guaranteed they will return.”

34 | www.thesalonmagazine.co.uk

Ensuring all of your therapists and nail techs have received comprehensive pedicure training is paramount to ensure clients receive the best possible service.

“I firmly believe the single most important thing is to educate and train therapists to help them become a passionate advocate of foot care – starting with the anatomy of the foot and the benefits of reflexology,” says Foley-Craigen. “They should understand the role of an effective pedicure as an holistic concept that appeals to many women today. If our feet hurt then we ache all over, the strain shows on the face and we can’t wait to kick off our shoes. It affects the posture, the way we walk and in extreme cases our attitude and behaviour towards others.”

Finish with a slick of…

Bio Sculpture soak-off gel Tel: 0845 331 2347 Biosculpture.co.uk

Heavenly feet

Once you have your pedicure menu in place, running a promotional strategy is a must to spread the word and boost bookings. In today’s fast-paced world, thinking outside of the box is the best way to stand out from the crowd. And now, thanks to the popularity of social media, it’s never been easier – or cheaper – to reach a wide audience.

Anna Kary, marketing manager for Louella Belle, suggests joining forces with a local independent retailer for a dual promotion. “Run a competition for anyone who has a pedicure at the salon to win a pair of summer shoes,” she says.

“You can provide a deluxe pedicure prize voucher to the shoe shop’s customers in return.”

Smedley, meanwhile, suggests offering regular manicure clients a one-off half price pedicure as “once they’ve experienced it, they’ll be hooked.” The expert also suggests promoting pedicures through visuals in the salon and on each team member’s toes to “show off just how amazing they can look.”

And don’t forget to encourage your team to retail – it can even create the same income as an additional pedicurist.

“Retail nail polishes, long-lasting top coats, foot scrubs, foot files and foot creams so clients can maintain their feet between salon visits,” recommends Kary.

“Encourage staff to give their customers tangible reasons to buy retail product.”

So whatever you do this summer, put your best foot forward and make sure pedicures are on the menu. Your clients’ soles will thank you for it.

ibd Gel Polish Tel: 01827 280 080 Graftons.co.uk

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CND Shellac Tel: 0845 210 6060 Sweetsquared.com

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Ultimate Facial and Body Machine

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New for 2012 is the Leo De Luxe facial and body machine giving the UK its first Diamond Head OXYfusion technique in microdermabrasion. This compact and portable machine also offers Cry02, red and blue light technology, alongside the scientifically proven OXYjet pressure injection, spraying and breathing; The Leo De Luxe offers 20+ different natural body and facial treatments, is fully portable and has the ability to earn the salon an amazing net profit per annum.

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www.thesalonmagazine.co.uk | 35

PEDICURES

of the best pedicure systems Orly Pro Manicure and Pedicure range Scented with Italian Mandarin, Orly’s professional-only foot care range comprises a Purifying Soak, Moisturising Exfoliator, Lotion and Detoxifying Mask that work in harmony to hydrate, brighten and soften the skin. Tel: 01827 280 080 Graftons.co.uk

Leighton Denny Expert Nails Created by one of the UK’s leading names in nails, this professional range can also be retailed to increase your profit potential. Choose from a range of feet treats including the invigorating scrub Diamond Sole Mate and luxe soak Sole Relief. Tel: 0845 8620 515 Leightondennyexpertnails.com

CND Marine Spa Pedicure Containing marine botanicals, sea salts and quartz crystals, CND’s four-piece system energises and cools weary feet leaving them feeling refreshed and exhilarated.

From £13.25 each; Tel: 0845 210 6060 Sweetsquared. com

Bio Sculpture While the brand is best known for its range of soak-off gels, Bio Sculpture also offers a comprehensive foot care line for techs that want to offer clients a luxurious pedicure.

Key products include an Apricot Kernel Scrub and a cooling Mint Mask that are both ideal for summer.

Tel: 0845 331 2347 Biosculpture.co.uk

Nubar If you’re looking for a fruity alternative for your summer pedicure menu, Nubar’s foot care products come in a range of mouth-watering scents including Sherbet Splash, Lavender Sage and Blackcurrant and Sandlewood.

Tel: 0800 252 172 palmsextra.com

36 | www.thesalonmagazine.co.uk

B-Line Originally launched as a foot care brand in 1989, B-Line’s pedicure line harnesses the power of Tea Tree oil and fine quality plant based ingredients for its products, which include its best selling three-in-one exfoliant, antiseptic and moisturiser Feet Treat.

Tel: 01476 590 788 E: info@b-lineharrowbyhall.co.uk

OPI Chamomile Mint Manicure Pedicure Line The latest edition to its wide range of dual-purpose mani/ pedi products, OPI’s new Chamomile Mint formulations have been infused with stress relieving ingredients, botanical extracts and vitamins to soothe, heal and protect the skin.

Tel: 01923 240 010 Trade.lenawhite.co.uk

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www.thesalonmagazine.co.uk | 37

r e m Sum s n o i t a s n se

SUMMER MENU

Help get clients ready for warmer climes with these hot summer menu ideas

Offering clients a solution that protects their colour in the summer sun is a great add-on service to bump up the final bill. London’s Brooks and Brooks has added the Colour Saver to its menu for £12.50, which adopts L’Oreal’s intensive conditioning shot treatment. Enriched with a patented polymer, it helps fortify the hair fibre and lock in colour for prolonged vibrancy.

Likewise, permanent blow-dries can be another great option for summer hair as they remove the need for excessive styling during holidays while guarding against humidity. Nanokeratin’s Gold Therapy is the perfect pre-summer treatment as it protects colour while helping to reduce any damage caused by sun, sea, wind and chlorine. Containing real gold to protect against natural oxidation, each strand is enveloped with a permanent non-soluble coating creating smooth, shiny locks (Tel: 020 8441 9923 nanokeratinsystem.co.uk). Alternatively, the newly reformulated Brazilian Blow Dry Treatment is 100 per cent formaldehyde free while still offering smooth and frizz-free results. It’s makers claim it’s so safe that it can be used on all hair types as well Everyone know s a classic track that reminds th as pregnant women – making it a em of a happy summer. So w winner for all (Tel: 07872 620 472 hy not create a play list using your brazilianhaircare.co.uk). team’s favourite s?

Just don’t forg et to sign up fo r the required PR S for Music license.

All images courtesy of AVEDA

Hair

What to play…

Face

Radiance boosting facials are ideal for summer as they help get clients’ skin in tip-top shape while enhancing a natural glow. London salon Paul Edmonds is offering The Ultimate Detox Facial for summer, which incorporates microdermabrasion, a hydrating mask and a tailored antioxidant serum using Skinceuticals products. The 60-minute service (£80) promises to rid the skin of lifeless cells to reveal a more rejuvenated complexion.

If your clients are demanding results, investing in advanced beauty equipment can open your salon up to increased revenue. Hi-tech facials from the likes of CACI can offer clients redefined contours using micro-current toning, crystal free microdermabrasion and LED photo rejuvenation (Tel: 0208 731 5678 Caci-international.co.uk). Likewise, the A-Lift machine is a great option for re-energising the skin. Using patented nano-current technology, it promises to promote a more youthful and healthy looking complexion (Tel: 0845 644 3944 Nouveaubeautygroup.com).

38 | www.thesalonmagazine.co.uk

SUMMER MENU

Hands & Feet

Body

Getting their bodies ready for baring more skin is at the top of the toNothing says summer more than list list for many brightly coloured nails, so make clients come sure you excite clients by offering spring. So to the season’s hottest hues. The ‘ever capitalise lasting’ manicure and pedicure is a on the must-have for every summer menu as sunny it offers long-lasting polish that doesn’t weather chip or peel. Moreover, because it (and holiday cures under a UV lamp, there’s no risk season), ensure of clients smudging their pedicures – your menu is rich even if they’re still in boots because of in body beautifying the unpredictable British weather. options.

Hot products on the market include The Elemis Total Face Nail Harmony’s Gelish range, which has and Body Polish, which has just added the summer perfect Candy been on trial at the brand’s Mayfair Land collection to its colour portfolio flagship since September, is perfect (Nailharmonyuk.com). Meanwhile, for preparing the skin for summer. Set to CND’s Shellac line can be layered to be rolled out at more salons and spas create multiple looks including a perfect this month, it combines body brushing, summertime hue created using Tropix massage and exfoliation followed and Iced Coral (Sweetsquared.com). by an intensive wrap to stimulate But offering the largest colour range circulation and nourish the skin. While is original gel manicure company Bio the products get to work, the therapist Sculpture, which has hundreds of carries out a Tri-Enzyme Facial before shades that can now be viewed easily the client showers and returns for a final on its new website (Biosculpture.co.uk). application of Pro-Collagen Body Cream.

To create the perfect summer Offering some relaxing pampering and service, offer clients a seasonal results, this face and body treatment is manicure and pedicure using a fresh ideal for clients looking for a high value and fruity product range like OPI’s service (Tel: 0117 316 1888).

Tropical Citrus or Papaya Pineapple Meanwhile, for those that want line. With a choice of Scrub, to reduce cellulite, Comfort Massage lotion and Mask, Zone’s Body Strategist it’s easy to incorporate range includes several with any nail colour products that fight (Trade.lenawhite. fight fatty to the salon cells.

New additions co.uk).

Bring summertime ng in the season’s to the line include the everyday with clothi e like Amy Childs’ Abdomen Patch and hottest hues. Mak g figure-huggin Salon and invest in Abdomen Cream s ist rap beauty the Hybrid dresses for ) Gel, which promise om e.c qu uti bo (available from Glam e a slimming action and ag im an m or give your tea ple sim trigger of lipolytic activity. e m so th wi overhaul “For the abdomen, people pastel tees. tend to be seeking a slimming action,” says the brand’s national training manager Victoria Trueman.

“Our newly launched products include the ingredient ‘suaeda maritime’, which breaks down compound fats and lipids in the target area (Comfortzoneskincare. com).

Hair removal is always a firm favourite in the spring and summer months. And now thanks to Waxxxpress.com, it’s

What to wear…

40 | www.thesalonmagazine.co.uk

What to serve…

Swap your usual red and white wine for a fiz zy rose option throughout the wa rmer months.

And for a non-alcoh olic alternative, try tem pting clients with some pink lemonade.

even easier to get high quality products delivered quickly to your salon’s door. Offering waxes formulated in Australia with purified resins and ‘Exxxpress Heating Technology’, orders made online are dispatched within one working day so you get the wax you need fast.

Or, why not offer clients the Holy Grail of summer services: a flawless sunless tan. Famous Dave’s professional solution contains a blend of natural ingredients – including anti-oxidants, aloe vera, vitamin E and moisturises – so it treats the skin while it tans (Tel: 02380 011 637 Famousdave.co.uk/pro).

Joewell in colour Introducing the C series from Joewell

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For more information including trade pricing contact Lescaro Health.

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www.brazilianhaircare.co.uk F: 07872620472 www.thesalonmagazine.co.uk | 41

SUMMER MENU

Summer heroes Send clients off packing with these warm weather hair and beauty essentials Amargan Hair Therapy professional range, from £7.84 + VAT; Tel: 01525 383 747 Amargan.co.uk

St. Tropez SPF 30 High Protection for the Face, RRP from £20; Tel: 0115 983 6363 St-tropez.com

Glamglow Mud Mask, RRP £49.99, Tel: 0844 800 7661 Glamglowmud.co.uk

Denman D3 Tutti Frutti Fragranced Brushes; Tel: 0289 146 2141

Philip Martin’s Organic Four Seasons Protein Treatment, RRP £20.25; Tel: 0845 458 2825 Zoya Beach and Surf collection, £4.95 + VAT each; Tel: 01753 573423

Nanokeratin Gold Therapy system; Tel: 0208 441 9923 Nanokeratinsystem.co.uk

42 | www.thesalonmagazine.co.uk

producT Focus

Easy on the eye The latest eyebrow and lashes treatments guaranteed to turn heads

HIGH BroW

Los Angeles eyebrow treatment Billion Dollar Brows has already seen huge success in the States and it’s now available on our shores. Using the patented Brow Buddy tool, therapists can create the perfect brow for each client’s facial shape. What’s more, there’s a range of quality products to maintain their look between each treatment, including the groundbreaking Brow Boost conditioning product that helps condition the follicles to strengthen over-plucked and thin brows. Tel: 01462 422488 Keriehoy.com

sHoW sToppErs

LA LA LANd

Create perfectly defined eyebrows with Hi Brow By La La. The stylish mirrored compact includes three bespoke brow stencils, a choice of four high quality unique formula eyebrow powder shades and a highlighter for the brow bone as well as a dual brush for application. The powders are water resistant and smudge proof for up to 24 hours. £18.50 + VAT each/ salon display £435 + VAT; Tel: 020 8500 9028 Bylala.co.uk

If you’re looking for a range that will set your salon apart, Wow Factor’s Flirties lash extensions can be paired with the company’s Xaggerate semi-permanent mascara for maximum impact. The lash adhesive is renowned for its strength and speed – allowing therapists to complete full sets fast. Moreover, with a low odour, the treatment promises to be comfortable and safe for clients.

Tel: 0845 022 2233 Wowfactorltd. com

GrooMING To pErFEcTIoN

Created by award winning beauty artist Tahira Wells, Ilah Brows offers three professional products to help clients achieve perfectly groomed eyebrows at home. The new retail range includes The Ilah Brow Brush, which is angled for definition and precision; semipermanent mineral brow powders in various shades to suit the client; and three Ilah Brow Stencils to create their ideal finished eyebrows. From £5 + VAT each; Tel: 0844 096 1877 Ilahbrows.co.uk

46 | www.thesalonmagazine.co.uk

FAKING IT

Offering professional training and a full range of high quality semi-permanent eyelash extension products, Fake It Lashes is a one-stop-shop for salons.

The company boasts a great range of products including loose lashes, strip versions in trays, silk lashes, mixed length styles and party lashes in gold and silver. Meanwhile, its training school offers everything therapists need to kick-start a lucrative lashes division.

Tel: 01293 450 075 Fakeitlashes.co.uk

BUSINESS Motivating your team, how to make clients love you and inspiring creativity in the salon

Runaway success A

Image courtesy of River Island

salon’s team is its biggest asset. And motivating your client-facing stylists, techs and therapists to work to their full potential is the key to making your business a success. So this month we’ve spoken to some of the industry’s most successful salon owners to find out how they inspire their team to victory…

www.thesalonmagazine.co.uk | 47

BUSINESS

ways to

INSPIRE SUCCESS Lead your team into a more motivated mind-set by inspiring their success on a regular basis. Phorest’s Sue Woodall believes that holding frequent ‘team talks’ is a great way to maximise the entire business’s potential. “There’s no better thing to do on a quiet day or time in the business than to gather all your staff together,” she says. “Delegate one of your staff to organise a morning or an afternoon for a staff inspiration meeting.

It will work wonders. But here’s the thing: you need to be inspiring. So put away any doubts and lead the way.”

Introduce these inspiring strategies and give their vigour for work a boost Images courtesy of River Island

INVOLVE

Likewise, involving team members in decision making and ideas nurturing will make them feel like an important part of the business.

Your stylists and therapists are client facing every day so they know what your customers want; listen to their ideas and take them on board. Sheona Forrest, business manager for Aveda Lifestyle Salon James Dun’s House says: “To motivate your team you need to communicate and include them in your decision making. In our experience, if we haven’t had people on board, then any initiative we’ve come up with has been a non-starter. Even leaving some of the smaller final details for the team to decide on can be a highly effective motivator.”

SET GOALS

Meanwhile, according to Sean Hanna, founder of the eponymous salon group, exposing key team members to personal development courses can pay huge dividends. He says: “Teaching people to set themselves challenging goals helps them become more confident and having better selfbelief makes them far more powerful and therefore influential in terms of driving the business forward. When people can see for themselves what is possible, they become so much more motivated.”

MAKE THEM FEEL VALUED It may sound obvious, but don’t ever under estimate the positive effects of just saying ‘thank you.’ As Woodall says: “Say thank you to your staff for their efforts last

48 | www.thesalonmagazine.co.uk

year, and acknowledge their part in your business. It’s important to create a team feeling and show that, regardless of the good and bad times, they know they were part of it and you are glad they were.

“Look back at the achievements

throughout the year; and If you did face adversity, it’s always good to discuss and share the lessons you learnt. It is also an excellent opportunity to encourage discussion to see what your staff learnt too.”

motivate your team

BUSINESS break time so that they feel well rested and re-energised when it’s time to go back onto the floor.”

REWARD GOOD WORK Likewise, offering your team something they want in return for doing a good job can be one of the best ways to motivate hard work. “Staff motivation is something that I believe needs to be done every day,” says Carl Mitchell, managing director of Bonce Salons. “To ensure my staff are fully motivated, we issue small on-going rewarding challenges. For instance, whoever hits a good aftercare percentage this month will win all of the team a onehour Elemis facial each in our beauty department. I believe that rewards should not only be for individuals but for the team as a whole, as it’s the whole team that make the salon run thoroughly and smoothly every day.”

OFFER INCENTIVES Sue Davis, director of Sue Davies Hair and Beauty Management, agrees with these sentiments and uses personalised incentives to maximise success. She says: “A motivated and rewarded team is an industrious and happy one with a positive approach and clients soon pick up on this positive vibe. Different individuals aspire and respond to different incentives, be it money, gifts or just simple recognition, so ringing the changes with rewards and making sure those who succeed are recognised is important. Rewards here range from bonuses to cameras, iPods and experience vouchers, but ultimately to a team holiday in the sun if we achieve hit targets for the year. This is something that the team really looks forward to and individual team members help one another to achieve their targets in order to achieve the ultimate goal.”

ENCOURAGE TEAM SPIRIT MAKE THEM FEEL AT HOME But according to salon salon owners, one of the best ways to make your team feel valued is to offer them home comforts at

work. As award winning salon owner Leo Bancroft points out: “It’s really important to remember that the salon should be just as welcoming to our team as it is to our clients. We have a great staff room where they can relax on their much deserved

Encouraging your team to work together as one can indeed do wonders for business. Sean Hanna says: “I believe that providing experiences for the team can promote a sense of belonging, which is important. We all like to belong to something meaningful such as picnics

www.thesalonmagazine.co.uk | 49

BUSINESS in the park, camping, and go-karting. I guess that now more than ever, while business is pretty tough, it’s important to ensure we all have some fun. And this in itself goes a long way to promoting a happy team.” Meanwhile, Ian Davies of Ocean Hairdressing adds: “We have a yoga instructor that visits the salon once a month. This is great for bringing the whole team together and motivating them as they have really noticed a difference in their posture and general well-being as a result of these sessions.”

BUT ALSO HEALTHY COMPETITIVENESS

While working together as a team is essential, according to Sally and Jamie Brooks of London’s Brooks and Brooks, a bit of competition among your stylists and therapists is healthy. “The trick is to get the team working with positive not negative competitiveness, which is where a smart business mind comes into play when you are employing new staff,” they say. “Your creativity and what you do is what attracts staff to you in the first place. And it attracts a certain type of staff hungry to be better and more successful. This in turn gives your team members who are competitive both creatively and on the salon floor.”

RECOGNISE THE BEST With this in mind, setting up your own company awards – however low key – can be a great way to promote healthy competitiveness. Faruk Mohammed from Hair by JFK is a great advocate of this tactic: “Our annual awards ceremonies are great for motivating the team,” he says. “Giving the team the recognition and rewards they deserve for their hard work is great for morale and gives everyone a new burst of enthusiasm for the year ahead.”

TREAT THEM AS INDIVIDUALS

While it’s important to instil team spirit, reminding your staff that your success is theirs too can be a great way to motivate hard work. “We encourage our staff to think of themselves as their own business,” says Gavin Hoare, salon manager at Chelsea’s Richard Ward Hair

50 | www.thesalonmagazine.co.uk

and Metrospa. “We really try to push home the idea that each hairdresser or beautician is responsible for their own column, and at the end of the day, how busy they are will be financially beneficial to themselves.”

NEVER STOP TRAINING According to the experts, one of the best ways to keep your team motivated and happy is to offer Continuing Professional Development training. “Education and training is key in not only continually developing a strong team but also keeping them passionate and motivated about the career they’ve chosen,” says salon owner Paul Falltrick. “As a salon, we are huge on education and implement training sessions on a fortnightly basis. Alongside internal training I also look to outside parties to ensure the team is constantly learning.

Basically keeping things fresh by ensuring

there’s always new things to learn and experience means the team is continually motivated and results in a happy, productive working environment.”

INSPIRE WITH CREATIVITY Finally, there’s nothing more inspirational than being in awe of someone else’s work; so make sure your staff are constantly nourished by exciting techniques and new discoveries. For Martin Crean at Mode, key trends and hot industry topics are great motivators: “I always encourage my team to be aware of what’s happening in the wider fashion world,” he says. “This helps to motivate the team as it means they are constantly inspired to be creative in the salon and experiment with new looks. We have an endless supply of magazines in the salon and we are forever talking about what current trends we like and what we don’t.”

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EDUCATION

Beautiful benefits Tina Rook reveals why adding a range of beauty services to your hair salon menu could be easier than you think

“I

f you’re a hair salon owner, have you ever considered introducing beauty services to your menu? It’s a fantastic way of offering more to your clients and generating additional revenue for your business. And introducing beauty services while helping a young, enthusiastic person learn a new trade through an NVQ with Saks Education is a win-win situation.

Because almost from day one, you can start offering your clients nail services and later beauty treatments.

“Saks Education is officially acknowledged as the UK’s best training provider, with a proven track record of excellence in education and outstanding achievement rates. It is an accredited training organisation authorised to train

individuals to government-recognised qualifications within any hairdressing or beauty salon in the UK. “Not only does Saks Education offer hairdressing NVQ training, but it also runs beauty therapy and more recently a nails apprenticeship too.

“If you introduce a Saks Education beauty or nail apprentice to your salon, you’ll have the opportunity to have input in their training, and both you and the learner will receive fantastic support from a designated educator.

“A good learner can be the foundation of the business. What the Apprenticeship does is nurture that learner, teach them a career, and develop them so that they can become a long-serving member of a successful team. And if you can offer a

wider range of services to your clients all under one roof, then they’ll undoubtedly be happy too.”

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BUSINESS TIPS

It must be love

Annet King, Dermalogica’s director of global education, reveals how to turn client flings into long-term relationships

W

hen you combine great products with great service you have the formula for the customer loyalty needed to succeed in today’s overcrowded marketplace. It sounds easy, yet so few businesses get it right. When pondering the success of competitors, we may wonder: ‘Is it the products they carry? Their location? Space? Service?’

But the fact is, it’s probably all of the above in combination.

The bottom line for success in virtually any business is that great products or services alone are not enough. In highly interpersonal professions like the salon industry, employees with great attitude and great people skills are more important than the products.

Products, after all, are inanimate objects until they’re prescribed for your needs and you’re guided how to use them.

Then, suddenly the product becomes an experience and takes on a whole new meaning.

We do not need reminding that 2012 is a ‘new economy’. We are all more selective about where we spend our time and hardearned cash. The customer is king and we had better remember that when we deliver a service. Don’t think that they won’t up sticks and move to another salon if they don’t feel that every penny they’ve spend with you was worth it. The customers’ expectations not only have to be met, but exceeded.

Sales and customer service versus the value or quality of the merchandise have

been part of the business landscape for a century or more. But much has changed over the past few decades – most dramatically with the revolution in online shopping, online bookings, DIY-access to consumer information and consumer feedback. Today, if we want to book a treatment, we may search for a local salon on our smart phone, book online, get a text confirmation and then receive our treatment. After which we can post our opinions online in an array of personal and public media, where potentially billions of people can read about our treatment.

So what are your customers saying and writing about you?

Never take your clients for granted.

Remember that they’ve arranged their schedule and traveled to come and see

Interested in advertising within future issues of The Salon Magazine or our 2012 media pack?

Tel: 01795 509112 or email: julieneill@cimltd.co.uk Check out our new look website

www.thesalonmagazine.co.uk Follow us on Twitter @thesalonmag 54 | www.thesalonmagazine.co.uk

BUSINESS TIPS you. They’ve allocated time, put fuel in the car, parked and shown up. This represents a huge motivation. Are you equally motivated to deliver one ‘wow’ experience after another from the moment that they arrive through into the next day when you call them to follow up?

The way you shape the experience of the guest is what determines value, even more than the professional grade products that you use in the treatment room and sell in the retail area. You create the value of the experience through the way you genuinely interact with the client.

Gandhi once said: ‘Be the change you want to see in the world’ and that statement is so true. I would also add for any professional: ‘Be the brand.’

Your business is its own brand and must operate like its own nation of excellence in customer service, raising its flag against the onslaught of indifference, inconsistency and apathy, which too often accompanies the consumer experience.

Sounds a little harsh? The reality is that 67 per cent of customers do not return due to an attitude of indifference from an employee. And what’s even worse is that you’ll never hear if they were unhappy

since 94 per cent will never tell you.

So it’s in everyone’s interest to provide outstanding customer service. This creates loyalty and retention, encourages word of mouth referrals, makes your business stand out from the competition and ultimately creates success.

Brand power

Successful branding means that the entire team represents the brand values.

Hopefully, these are built around what you’re going to do for the customer and are expressed in your company mission statement, influence your hiring process, are part of your culture and are written down in your customer ‘Golden Rule’ playbook. Last but not least, my personal area of obsession: training and practice.

Your customer service culture does not happen by osmosis. You have to train your employees specifically on how you want clients to be treated. Then it becomes part of your daily practice and culture.

The greatest brands create a feeling of intimacy with the client. This is what moves them from a ‘trademark,’ to a ‘trustmark,’ which is a trusted trademark.

And then to a ‘lovemark’ – a brand the the

consumer will not cheat on because the love and loyalty are so strong. This means that, if you love ice cold Coke and none is offered, you will sip warm tap water rather than drink the competition.

So what ‘wows’ or peak experiences do you provide that will help you gain ‘lovemark’ status? Think about wishing your client a ‘happy birthday’ with a simple small gift placed on the couch when they come for treatment or a fresh posy of flowers for when they check out. Calling, emailing, or texting with a “just thought of you” suggestion for a product, location for that statement necklace you knew they were searching for or new Yoga-Pilates studio recommendation.

Establishing and maintaining this sort of feverish loyalty is increasingly difficult in an exploding marketplace, where competition has never been more sophisticated or more frenzied. Still, you have to make it happen. Every day, with every customer, be they a random walk-in, faithful regular, intermittent bargain hunter, annual gift certificate recipient, favourite, or not so much – every time. If you do not, you are losing valuable ground. And trust me… you cannot afford to do so.

www.thesalonmagazine.co.uk | 55

FACEBOOK MASTERCLASS

Digging into demographics Social media expertValorie Reavis reveals how to utilise information on Facebook Insights to maximise the success of your online efforts

I

n caveman days, scent played a big part in who humans wound up with. But we’ve evolved since then, and most of us now prefer the latest perfume and/or cologne created by some celebrity. The principles of attraction have also evolved. They now include charming people online via networks such as Facebook. But without online olfactory aids available (not yet at least) to help you understand who’s attracted to your business page, you could be totally oblivious about who you’ve ended up with. Thankfully, Facebook has developed Insights to sniff out crucial details about anyone visiting your page.

You can find these demographics stats in your Facebook Insights section while logged in as an administrator on your page. The section covering demographics of people connected to your page is called ‘Likes’, meaning that those included have all ‘liked’ your page at some point.

The first section is split up, giving you the basic information about the people who have ‘liked’ your page. The top area shows the male/female ratio and breaks it down by age group. You can see the overall gender split on the left-hand side and then you can see the age group breakdown for gender in each column.

Below this area you’ll see the location of the users that have ‘liked’ your page.

For a local business, like a salon or spa, this section is crucial for understanding the potential revenue to be made from

56 | www.cimltd.co.uk

your efforts on Facebook. If large portions of your ‘likes’ are coming from outside your serviced area, then you may not be attracting enough local people to your page. For example, promoting an event or in-salon special will be lukewarm at best if only 20 per cent of your fans live close enough to take you up on it.

Finally, on the far right side of this section, you’ll see the language they speak. This can be important for some businesses if you live in a bi-lingual area.

But don’t be worried when you see some that speak ‘Pirate’ as that is a legitimate language according to Facebook.

This Insights section covering demographics brings a lot to the table when it comes to understanding what the site can do for your business. It may be helpful to run a demographics report in your point-of-sale software to brainstorm the types of clients that currently come into your business. You could maybe even run a report on your big spenders to prioritise these client persona types based on who’s bringing in the dough to your business. If your Facebook demographics don’t match these VIP client personas, then you need to re-think your efforts on building your ‘like’ numbers.

Valorie Reavis is an online and social media marketing guru with Linkup Marketing focusing on search engine marketing, salon email marketing programmes and social media marketing for salons and spas

A BONUS FOR THE REAL FACEBOOK MARKETING NERDS

O

ne trick that many Facebook marketers do is play around in the advertising area to see what people are into. This is a bit tedious, but it allows you to test what people who are connected to your page like, or they’re talking about.

Here’s how: When logged into your page as an administrator, go to Facebook.com/ads and select ‘Create Ad’. Facebook ads are broken into three areas: ad creative, ad targeting and ad bidding. Skip the top part on creatives and go to the targeting area. In the ‘Connected to’ section, type in the name of your page.

This narrows down the users to only those that ‘like’ your page.

Start playing around with the categories of interests under broad match to see what your fans are into.

For example, select ‘Activities’ and then select ‘Cooking’ to see how many of your fans like ‘Cooking’. If it’s a lot, then maybe you start including some recipes in your updates.

For a more detailed explanation of Facebook Advertising, visit the Linkup salon and spa marketing blog. But above all, play around, discover new things and learn about your clients.

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MANAGER PRO

Go create

Stuart Holmes reveals the importance of inspiring creativity for a successful salon team

“H

airdressing is an art and all artists need to be inspired, nurtured and supported.

Creatives are often given bad press; we can be described as moody, wilful, unpredictable and sensitive. I’m not going to deny that sometimes we do act in this way, but it’s usually because our talents aren’t being supported or recognised. I’ve found that if I’m to get the best out of my creative team, I need to do various things to make them feel appreciated and motivated. I’m lucky - they work brilliantly together as a whole and also individually.

But without a certain amount of stimulation and inspiration, everyone can stagnate and become demoralised. So over the years we’ve come up with a few different ways to keep that spark alive and it seems to be working.

“One of the best ways to get the artistic juices flowing is to stimulate your stylists by seeing what’s out there. We hold regular trend meetings where everyone is encouraged to contribute and people bring in a picture of a style they’ve seen that speaks to them. Or they may even create something on the spot that they’ve been practicing. I’ll often contribute with a picture that’s caught my eye for both the wrong and the right reasons. These meetings are always really informal and relaxed so that everyone feels secure enough to make a contribution. There’s no bigger dampener of the creative flow than that of dismissal or criticism.

“These trend meetings also inspired something that we now use in the salon with our clients. We call it the ‘look book’.

It started out with the cuttings from our trend meetings and now we use it in the salon to inspire our clients. It’s all very

58 | www.thesalonmagazine.co.uk

well flicking through the normal fashion magazines, but we’ve found that the look book gets a much better response as the stylists have engaged with it more.

“I also hold a creative masterclass with our team every six weeks. The subjects for this vary, but always concentrate on a creative theme that quite often the staff have come up with. Our last one was on colour trends and our next one is on translating couture looks to everyday wearability.

“I always encourage the team to enter industry competitions and this year has been incredibly successful so far. It benefits the salon as every competition stirs up the passion that the stylist feels for their profession and it also benefits the rest of the team as any new tips are always shared.

“One of the year’s highlights is an insalon competition we hold called ‘Set the trend’ where everyone is encouraged to

enter from assistant up to director level. The competition is all about interpreting future trends within the industry. Each entrant carries out the entire process themselves – from choosing the model to styling the clothes, instructing the make-up artist and creating the final look. They then present their model to a panel of judges explaining their choices. We always run the competition just before the Christmas rush starts and it serves to get everyone through the crazy month ahead.

It’s my favourite time of the year and I am always bowled over by the talent and imagination.

“I consider myself lucky to have worked at the cutting edge of fashion and I understand that this kind of work, although very demanding, can sometimes be one of the most inspiring things for a hairdresser. With this in mind, I always try to take at least two members of staff with me when I go on a shoot or help behind the scenes at a fashion show. It’s a thrilling side to our industry that not everyone gets the chance to experience and it’s very important that I can expand my staff’s horizons. Moreover we also visit London every year for just this reason, to show them what is out there and what is possible.

“One of my favourite sayings is from an American journalist Bill Moyers: ‘Creativity is piercing the mundane to find the marvelous.’ And I think that says it all.”

Stuart Holmes has over 23 years’ experience in hairdressing and runs the multi-award winning Stuart Holmes Hair and Beauty Spa in Cheltenham with his wife Sara. He has worked at the cutting edge of fashion styling BAFTA, Oscar and Brit Award nominees as well as working on music videos, commissions for model agencies and as an image consultant for major record labels.

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Beauty Products Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aqua Bleu www.aquableu.co.uk Tel: 0208 632 9111 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Tel: 0141 6202810 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788 Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Essentials Hair & Beauty Ltd www.essentialsuk.com Tel: 01992 788999 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 Eyelash Design Company Unit H, The Acorn Centre, Roebuck Road, Hainault, Essex IG6 3TU www.lashperfect.co.uk www.lalalashes.co.uk Email: info@lashperfect.co.uk Tel: 0208 500 9028 Foot Tastic Spas Complete fish pedicure suppliers www.foottastic.co.uk Email: info@footastic.co.uk Tel: 0161 834 8787

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PO Box 15552, Sutton Coldfield, B73 9SF Email: sales@lescaro.co.uk Tel: 0121 3504864 Fax: 0121 3501596 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paese.co.uk www.aurifere.co.uk Email: info@paese.co.uk Tel: 01709 873 995 Mob: 07938 125 725 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 9791691 That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Beauty Supplies BCI Trade Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/trade2/home/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Beauty Concepts International Ltd Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk Email: bci@beautyconcepts.co.uk Tel: 01273 837 302

Beauty Training ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505

B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788

Grahame Gardner Vitality, The Designerwear Collection Contact: Barbara Howe Email: sales@grahamegardner.co.uk www.grahamegardner.co.uk Tel: 0116 255 6326

Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000

Inline London Ltd www.inlinelondon.co.uk Tel: 0845 0770045

London College of Beauty Therapy UK’s leading provider of beauty industry qualifications and short courses, ideal for CPD. 47 Great Marlborough Street, London, W1F 7JP www.lcbt.co.uk Email: info@lcbt.co.uk Tel: 020 7208 1300 Ose! eyelash extensions T/A Kristine Liane Beauty Suppliers of top French eyelash extension products and training Keepers Lodge, Cowbridge Road, Brocastle, Glamorgan CF35 5AS www.osegroup.com Email: kristineliane@hotmail.co.uk Tel: 07974 755416 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy, Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 9791691 The Makeover Studio School of Make-up www.themakeoverstudio.com Email: enquiries@themakeoverstudio.com Tel: 07941 245 439

Botox Heaven Health & Beauty www.heavenskincare.com Email: sales@heavenskincare.com Tel: 01952 461888 Fax: 01952 407462

Capes Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033

Clothing & Salon Wear Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773 Cordcourt www.cordcourt.co.uk Email: sales@cordcourt.co.uk Tel: 0161 724 6009 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Diamond Designs Be Inspired……. www.diamonddesignsuniforms.co.uk Email: aisling@diamonddesignsuniforms.co.uk Tel: Lo Call – 0845 0800 576 Contact: Aisling Kavanagh Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

La Beeby www.labeeby.co.uk Email: sales@labeeby.co.uk Tel: 0114 251 3511 Fax: 0114 251 3399 Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033 Simon Jersey Making people look good and feel great in the workplace Contact: Jill Nelmes Tel: 08444 994414 Email: orders@simonjersey.com www.simonjersey.com

Combs & Brushes Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair Office 404, 4th Floor, Albany House, 324/326 Regent Street, London W1B 3HH www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paesecosmetics.com www.aurifere.co.uk Email: info@paesecosmetics.com Tel: 01709 873 995 Mob: 07938 125 725 Salon Alternatives www.salonalternatives.co.uk Emall: enquries@salonalternatives.co.uk Tel: 0141 882 5812

Cosmetics Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Airbase Make Up www.airbasemakeup.com Tel: 0115 9864722 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BM Beauty Is an exciting new make up line brought to you by former Pussycat Doll and Got To Dance judge Kimberly Wyatt and Laura McComiskie, founder of natural skincare line – Love The Planet www.bmbeauty.com Email:hello@bmbeauty.com Tel: 01224 733 955 Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 CBMA Make Up www.cbmacademy.com Email: info@cbmacademy.com Tel: 0207 485 4000

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CONNECTIONS Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 MDC Cosmetics www.elysiandreams.co.uk Email: sales@elysiandreams.co.uk Tel: 01992 577505 Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paese.co.uk / www.aurifere.co.uk Email: info@paese.co.uk Tel: 01709 873 995 Mob: 07938 125 725 That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

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Finance Corporate Medical www.beautybusinessfinance.co.uk Tel: 01928 739712

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Gowns BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400

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Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

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CONNECTIONS Hair Products Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results Tel: 01874 610667 Email: atmorganics@aol.com www.johnmasters.co.uk KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Laceys / Excel UK The perfect salon partner. www.laceysltd.com, www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula. Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com ProStyles The Ultimate Hair Extension Aftercare Products.

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Hair Removal Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521

Hair Straighteners ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 Hiliss Professional Suppliers of professional high quality hair straighteners and styling tools 35 Swan House, 209 High Street, Enfield, EN3 4DD www.hiliss.com Email: sales@hiliss.com Tel: 0843 289 5677 Fax: 0208 8042 852 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Hair Supplies Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494

Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403 Hairmeche Quick and easy way to colour!

Free phone: 0800 032 5477 Email: info@hairmeche.com www.hairmeche.com Hiliss Professional Suppliers of professional high quality hair straighteners and styling tools 35 Swan House, 209 High Street, Enfield, EN3 4DD www.hiliss.com Email: sales@hiliss.com Tel: 0843 289 5677 Fax: 0208 8042 852 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula.

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Free phone 0800 032 5477 Email: info@safeplanettowels.com www.safeplanettowels.com Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Hair Treatments Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561

Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare “Healing is the Foundation for Beautiful Hair” Tel: 01296 612062 Email: info@lanzaeurope.co.uk www.lanza-hair.co.uk La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com Saks Train your apprentices with the best in the business www.saks.co.uk Email: education@saks.co.uk Tel: 01325 341 605

Hot Water Systems Salon Master Hot Water Systems www.salonmaster.info Email: salonmaster1@googlemail.com Tel: 0115 975 4500

Hygiene Renscene - Barbicide The Number 1 Salon Hygiene System www.barbicide.co.uk Tel: 01162601144 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Mundo Professional www.mundoproducts.co.uk Email: mundo@rousemarketing.com Tel: 0113 258 5540 Fax: 0113 258 6654 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Insurance Morgan Richardson www.morganrichardson.co.uk Email: quotes@morganrichardson.co.uk Tel: 0800 731 2940 Fax: 01277 632255

Interior Design Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

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CONNECTIONS Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Keratin Hair Treatments Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026

Laser/IPL Treatments Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za

Laundry Equipment Miele Professional www.mieleprofessional.co.uk Tel: 0845 330 3618

Male Grooming Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

Massage Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL Tel: 01420 540 400 Fax: 01420 540 401 Email: sales@absolute-aromas.com www.absolute-aromas.com

Salon Beauty Supplies Tel: 01270 848535 www.salonbeautysupplies.co.uk

Microdermabrasion AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 Caci International The non surgical solution www.caci-international.co.uk Tel: 020 8731 5678 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Nail Products / Manicure / Pedicure Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788 Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office 01429 262584 Fax 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832

Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa

Foot Tastic Spas Complete fish pedicure suppliers www.foottastic.co.uk Email: info@footastic.co.uk Tel: 0161 834 8787

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No: 07903 955491

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Kinetics Professional Nail Systems www.margaritabelska.com Tel: 0207 700 1200 LCN Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/trade2/lcn/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Nail Perfection www.nail-perfection.co.uk Tel: 01474 748070 Nailtopia Salon nail art made simple! www.nailtopia.co.uk Email: info@nailtopia.co.uk Tel: 0845 430 9674 Palms Extra www.palmsextra.com Tel: 01733 232350 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 The Nail Warehouse www.thenailwarehouse.biz Email: sales@thenailwarehouse.biz Tel: 01634 687430 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Name Badges Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773

Organic Products Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 Tel: 078 8284 0880 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 Tel: 01952 461888 Contact: Patricia / Lisa Herb UK www.herbuk.com Tel: 01590613490 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results www.johnmasters.co.uk Email: atmorganics@aol.com Tel: 01874 610667 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX www.organiccoloursystems.com Email: enquiries@herbuk.com Tel: 01590 613490

PR & Marketing Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 448 1773 Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Printing Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Recruitment Nail Spec Recruitment Consultancy for Nail Technicians www.nailspec.com Tel: 0844 870 8104

Scissors Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Excellent Edges www.exedges.com Tel: 02890 730 650

Scissor Services Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Semi-Permanent Make Up Zest Beauty Clinic 114 Andersonstown Road, Belfast, BT11 9BX www.zestbeautyclinic.com www.semper-bellus.com Tel: 028 90 626555 / 0560 3426035

Shop Fitting Services Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Skincare Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL www.absolute-aromas.com Email: sales@absolute-aromas.com Tel: 01420 540 400 Fax: 01420 540 401 Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561

CONNECTIONS Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Ahava Essential Skin Care Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574 Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550 Biodroga Institut Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/biodroga/ biodroga.asp/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Demilec www.demilec.co.uk Email: info@demilec.co.uk Tel: 01737 830400 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 / 078 8284 0880 Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 Tel: 01952 461888 Contact: Patricia / Lisa House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results Tel: 01874 610667 Email: atmorganics@aol.com www.johnmasters.co.uk La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet UK Limited Tel: 01775722243

Skin Treatments Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Ahava Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Beyond Organic Skincare Caring for you, caring for the planet Tel: 0845 500 3550 Email: sales@beyondskincare.co.uk www.beyondorganicskincare.com The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet Uk Limited Tel: 01775722243 Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk The Sherbourne Clinic Training for Collagen Induction Therapy/ Skin Needling www.thesherborneclinic.com

Software Active Salon www.activesalon.co.uk Email: info@activesalon.co.uk Tel: 0161 976 9635 i - salon www.i-salonsoftware.co.uk Email: info@i-salonsoftware.co.uk Tel: 0844 445 7205 Fax: 01628 488940 Phorest Salon Software Phorest Memento is the world’s best Salon and Spa software system; designed specifically to grow your business. www.phorest.com Email: info@phorest.co.uk Tel: 08450 822 411 Silverpay Services www.silverpay.co.uk Email: sales@silverpay.co.uk Tel: 0870 121 2505

Spa Robe Suppliers BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Suppliers At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Beauty Hair & Nail Training Academy Unit 8, Triumph Trading Estate, Tariff Road, London, N17 0EB www.k-mbeauty.com Tel: 0208 365 1300 Bonita Hair Extensions Extend hair naturally...with Bonita! www.bonitahairextensions.co.uk Email: sales@bonitahairextensions.co.uk, training@bonitahairextensions.co.uk Tel: 01392690010 Mob: 07584663501 C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office: 01429 262584 Fax: 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Gemstar Services Limited Suppliers of Hot Towel Dispensers which produce hot towels upon demand; suitable for beauty treatments and men’s grooming’ www.gemstaruk.com Email: info@gemstaruk.com Tel: 01609 777009 Fax: 0845 527 5602 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Miele Professional Tel: 0845 330 3618 www.mieleprofessional.co.uk

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Permalash Eyelash and Eyebrow Dye The original eyelash dye for beauty salons, hairdressers and wholesale supplies www.zena.co.uk Email: info@permalash.com Tel: 01736 761900 Fax: 01736 761919 Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG41NS, United Kingdom www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800 Volumize Hair Extensions Turn Up The Glamour! www.volumizehairextensions.co.uk Email: contact@smhairextensions.co.uk Tel: 07502015048

Tanning Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453 Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812 Sienna X Beauty Guild ‘Best Tanning Supplier 2011 & 2010’ and ‘Customer Service Winner 2009’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: 01905 27070 Local call rate: 0333 600 1200 Fax: 01905 27080 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG41NS, United Kingdom www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800 St. Tropez EXPERTISE, EVERY TIME Tel: 0207 845 6330 Email: PZCBeautyCustomerServices@ pzcussonsbeauty.com www.st-tropez.com/professional Sunjunkie www.sunjunkie.com Email: sales@sunjunkie.com Tel: 0161 4914499

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CONNECTIONS SunSpa UK Ltd Unit 22, WENTA Business Centre, Colne Way, Watford, Herts, WD24 7ND www.sunspatanning.co.uk Email: info@sunspatanning.co.uk Tel: 01923 892988

Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Training

Tan 365 Unit C1, Tudor Rd, Altrincham Business Park, Altrincham, WA14 5RZ Tel: 0161 929 6212 Fax: 0161 929 9384

ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505

That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

VibroBox Tel: 01274 606 404 Fax: 01274 606 470 Email: andrew@wholesalesun.co.uk www.vibrobox.co.uk

Beautec Beauty Academy www.beautec.co.uk Email: enquires@beautec.co.uk Tel: 020 8502 0240

Wow Factor Email: britta@wowproducts.co.uk Tel: 01888 563150

Beauty Hair & Nail Training Academy Unit 8, Triumph Trading Estate, Tariff Road,London, N17 0EB www.k-mbeauty.com Tel: 0208 365 1300

Threading Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240

Bonita Hair Extensions Extend hair naturally...with Bonita! www.bonitahairextensions.co.uk Email: sales@bonitahairextensions.co.uk, training@bonitahairextensions.co.uk Tel: 0118 954 5931 Mob: 07584663501

Tooth Jewellery

Carlton Institute www.carltoninstitute.co.uk Tel: 01395 279 968

Stargems Temporary Tooth Jewellery Kits Stargems Tooth Crystals www.stargems.co.uk Email: sally@thenailacademy.com Tel: 01883 732302

Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087

Towels & Linens

CBMA Make-up Academy www.cbmacademy.com Email: info@cbmacademy.com Tel: 0207 485 4000

BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Easy Dry www.easydry.com Email: info@easydry.com Tel: 0845 300 7764

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001

Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999 Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 Hair Academy South West www.hairacademysouthwest.co.uk Email: info@hairacademysouthwest.co.uk Tel: 01823 350444

Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656

HairPlanet Hair Extensions Ltd Unit 9, Vivars Lane Industrial Centre, Vivars Way, Selby, YO8 8BE www.hairplanethairextensions.co.uk Email: andrea@hairplanethairextensions.co.uk Tel: 0845 838 29 69

Hairmeche Quick and easy way to colour!

Free phone: 0800 032 5477 Email: info@hairmeche.com www.hairmeche.com

Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Safe Planet Towels Save money on energy bills, No Staining!!

Free phone 0800 032 5477 Email: info@safeplanettowels.com www.safeplanettowels.com

Jason Paul Hair Shop www.profitfromhairextensions.co.uk Email: hairextensions.jasonpaul@virgin.net Tel:0208 768 2888 Mob: 07958 234 621 London College of Beauty Therapy UK’s leading provider of beauty industry qualifications and short courses, ideal for CPD. 47 Great Marlborough Street, London, W1F 7JP Tel: 020 7208 1300 Email: info@lcbt.co.uk www.lcbt.co.uk Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Thermo Auricular Training www.thermo-auricular.com Email: enquiries@thermo-auricular.com Tel: 01892 526990 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

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Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Ose! eyelash extensions T/A Kristine Liane Beauty Suppliers of top French eyelash extension products and training Keepers Lodge, Cowbridge Road, Brocastle, Glamorgan CF35 5AS www.osegroup.com Email: kristineliane@hotmail.co.uk Tel: 07974 755416 ProStyles The Ultimate Hair Extension Training in your salon or our London venue.

Novice, Refresher, Avant Garde & Advanced www.prostyles.com Email: training@prostyles.com Tel: 01420 511155 Fax: 01420 511676 Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk

Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

ISIS Beauty Academy Ltd Your future in your hands 20B High Street, Walton-on Thames, Surrey KT12 1DA www.isisbeautyacademy.co.uk Email: info@isisbeautyacademy.co.uk Tel: 01932 23 23 22

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C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office: 01429 262584 Fax: 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 House of Famuir Tel: 01480 404 200 Fax: 01480 404 303 Email: info@hofbeauty.co.uk www.hofbeauty.co.uk Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521

Website Design Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Weight Loss Chromogenex Technologies Ltd Leaders in Laser and Light Technology www.chromogenex.com www.chromogenex.co.za Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

Train with the market leader in accredited short courses Tel: 0845 1800512 www.beauty-training.co.uk WINDSOR

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