Editor’s letter

Although the weather has made us question its arrival, summer is finally here! With the months of June, July and August comes a whole load of plans and events, festivals being a highlight for many people’s agendas. Consumers across the globe will have been planning their festival looks for months, so, as a hair and beauty professional, it’s essential you capitalise on this. Our extensive Festival Edit looks into how you can get your in-salon treatment menu right this festival season without biting off more than you can chew.

Perfectly aligned to festival season is our feature on Salon Tools. Your salon business frankly wouldn’t be able to survive without your tools, but they must be aligned to your salon’s ethos. Our Essential 5 piece highlights ‘five must-have tools in line with the consumer demand for wellness in 2023’. Undoubtedly, post-pandemic we have seen a huge surge in treatments surrounding the wellbeing of a client, but recently this tendency has faced the possibility of decline due to the cost-of-living-crisis. As professionals in the hair and beauty industry, it’s important to show initiative surrounding this current crunch, so to lend a hand, our Summer Hair Colour focus looks at affordable transformations for your clients and the benefits your business could experience by offering treatments that require minimal upkeep to ensure retention of bookings.

Of course, as a business owner, your priority is your bottom line. To round off the main features, we look at ‘The Art of Upselling’ where the experts reveal how you should approach marketing your add-ons to clients, providing a guide to elevating a service and boosting your revenue.

This July issue, as always, is rich in content guided by trends and advice from the industry greats. We hope you love the read and do get in touch if there’s something in particular you’d like to see.

© 2023 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

Jade Evans, Editor

In our extensive focus, with help from industry experts, we explore the importance of salon tools in order to deliver the best results and improve efficiency. 52

We delve into summer hair colour treatments that are designed to be affordable with minimal upkeep, in line with the cost of living crisis.