Salon February 2015

PROMOTION

Cold comforts HelP clIeNTs beaT THeIR wINTeR skINcaRe wOes wITH Hl PROfessIONal TReaTMeNTs aNd HOMe caRe

W

inter is heavily upon us and many clients will be experiencing increased sensitivity and drier skin.

Irritated skin is the most common winter complaint affecting almost all types of skin.

The best way to counteract these adverse affects is by exfoliating and stimulating skin cell renewal to allow skincare products to penetrate deeper and make-up to look flawless and smooth.

HL Professional offers a range of products that therapists can use in the salon and also offer to clients as retail for using at home. For winter skin its solution is using its HL Professional Peels as key to achieving polished results without irritation.

Formulated for professional treatments, they are based on high concentrations of AHAs, BHA and retinol natural extracts to provide specific results in the approach for treating sensitive, dull skin during the winter months.

The uniqueness of its in-salon use HL Professional Peels series lies in the precision of the strength (I-V) and suitability of the natural active ingredients. Its 24-34 per cent acid blends have an approximate pH 3.6 – 3.9, which significantly accelerates the skin’s natural renewal process. Its treatments are also suitable for all skin types and are designed to reduce the appearance of wrinkles, ageing

lines, acne scarring, stretch marks and pigmentation issues.

HL Professional’s unique formula of natural fruit acids and other fruit extracts will help the skin sparkle whatever the weather. Chemical methods created by AHAs gently dissolve the bonds holding the skin cells together, helping to exfoliate and hydrate the skin. Its White Peel with 5 per cent lactic acid has additional beneficial properties such as increased moisturising and greater barrier protection.

Salicylic acid is a great addition for acneic skin with the added bonus of being antiinflammatory. Meanwhile retinol increases cell renewal and promotes the generation of healthy new skin cells and improves the skin’s natural rehabilitation and healing processes.

The brand offers an intensive course of peels once a week for five to seven weeks, which can ease winter woes when done properly and combined with a good moisturising regime.

This winter therapists can educate clients to avoid winter ravaged skin by providing a skincare regimen step-bystep at home. Depending on skin type it recommends for daily use: • PROBIOTIC is creamy gentle cleanser, based on probiotics and plant extracts to help the skin find its natural balance and to better protect the skin from

harmful stress and environmental factors.

• PHYTOMIDE non-alcohol calming toner with ceramides helps in regulating and maintaining the moisture and nutrition balance, especially in dry skin.

• ENERGIZER Q10 cream is a heavier moisturiser with humectants and nutrition giving the skin the extra protection needed to alleviate dry skin and prevent sensitivity.

• MULTIVITAMIN serum destresses skin and the overall complexion receives a balanced dose of hydration and nourishment.

HL Professional’s education course teaches therapists how to learn the skin’s language and detect the cause and mechanism of the skin’s problems to find a suitable solution. Sole UK distributor InterCHARM enables each beauty professional to become an advanced expert aesthetician and consultant as a result of better knowledge and understanding of cosmeceutical products and treatments. It offers a scientific standard in the professional approach for correcting problematic skin.

Don’t miss the brand at Professional Beauty London (22-23 February 2015) on stand P52.

E: info@holyland-uk.com Holyland-uk.com