Issuu

THESALONMAGAZINE.CO.UK

DECEMBER 2023

THE UK’S LEADING PUBLICATION FOR SALON OWNERS AND MANAGERS

Editor

Brooke Tremain brooke@cimltd.co.uk

Managing Editor Jade Evans jade@cimltd.co.uk

Publication Manager Declan Wale declan@cimltd.co.uk Tel: 01795 509 112

Account Managers

Editor’s letter

James Davies jamesd@cimltd.co.uk Api Somboongedd api@cimltd.co.uk Hannah Moody hannah@cimltd.co.uk Tel: 01795 509 112

Design and Production James Taylor james@cimltd.co.uk Grant Waters grant@cimltd.co.uk

Administration Manager Natalie Murray admin@cimltd.co.uk Tel: 01795 509 103

Credit Facilities Manager Gwen Lee creditcontrol@cimltd.co.uk Tel: 01795 509 103

Marketing Manager Lucas Payne lucas@cimltd.co.uk

Sales Director Tom Woollin tom@cimltd.co.uk

Chief Executive John Denning

On the cover

Alma UK and Ireland Model: Kate Hudson E: Katie.Vaughan@ almalasers.uk T: +44 (0) 7932 935879 Photographer: Antony Mandler

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ust like that, 2023 is coming to an end, and what a year it’s been for the hair and beauty industry! Makeup Artists have had clients flocking for a bronzed and dewy ‘Golden Hour’ look, whilst stylists with the scissors have been creating high volume butterfly layers, and nail techs were painting pearlescent tones inspired by Hailey Bieber’s donut glazed nails, which took the internet by storm. But a new year calls for new trends, and with that in mind, we’ve reached out to experts in marketing to explore how you can reinvent your strategy to reach your target audience, increase bookings and generate more revenue. In a modern business landscape, data is the beating heart of success. The NHBF are experts in this field and provide us with commentary on the latest Aesthetic Consultation in their monthly feature, Education Station. The existing pressures of working in a busy salon environment are amplified for the salon manager, and with additional responsibilities to ensure the salon runs efficiently, you can find yourself feeling like you’ve been thrown in the deep end – but you’re not alone! With help from thriving salon managers and industry experts, we investigate how to reach ‘Best Boss Ever’ status in our extensive management feature. Now that we’ve gotten down to business, it’s time to get your glam on and enter The Party Edit. As bookings increase, with clients searching for looks that deliver the WOW factor, our Taking on Trends feature guides you to discover the hottest styles that will increase bookings and showcase your talent. Making up the latter half of the edit, stylist to the stars, Jay Birmingham, shares an exclusive party-themed Create This Style, so your salon is equipped with stellar styles for New Year’s Eve. Of course, our highly sought-after regular features: Salon of the Month, Rising Star, Industry Update and Latest Products, grace our pages to inspire your hair and beauty businesses and celebrate the successes of likeminded creative professionals. I hope you love reading as much as I loved writing it! Brooke Tremain, Editor

DECEMBER 2023

THE UK’S LEADING PUBLICATION FOR SALON OWNERS AND MANAGERS

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© 2023 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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Contents 18 SALON OF THE MONTH

Starring as our Salon of the Month is TOWNHOUSE, founded by Juanita Huber-Millet, launched with one goal: to elevate the nail salon experience.

21 MARKETING

Experts are on hand to explore how to reinvent your marketing strategy to increase bookings and generate more revenue in the New Year.

36 MANAGEMENT

Head to our Management feature to learn how to earn ‘Best Boss Ever’ status by boasting essential management skills to help your salon business thrive!

40 FIVE MINUTES WITH…

Business Expert, Liz Mckeon, shares easy to implement strategies to increase your efficiency and the team’s output.

51 THE PARTY EDIT

Trends are vital to help suggest the latest styles and stay ahead of competition, in this extensive feature, we explore the importance of discovering the hottest styles to increase bookings and showcase your talent.

62 2024 TRENDS

As 2023 comes to a close, we talk to the experts to hear what trends they predict will steal the limelight next year! Salon Magazine

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INDUSTRY UPDATE

Staying in the loop BABTAC Launches T.I.M.E at Parliament This week BABTAC has launched its T.I.M.E initiative at the Houses of Parliament supported by several influential bodies and key figures across the industry, including the Beauty Backed Trust and ambassador founder Caroline Hirons, Millie Kendall OBE, founder and CEO of the British Beauty Council, skincare expert and founder of the Black Skin Directory, Dija Ayodele, and Skin Group International Founder Candice Glanville. A regulatory checklist, T.I.M.E will provide the framework necessary to ensure that consumers are aware of what to be mindful of when booking a service with a beauty therapist. Lesley Blair MBE, Chair of BABTAC said: “Lack of regulation in our industry means that consumers are being exposed to potentially unsafe situations all too often, and so we’ve seen a wave of ‘botched’ beauty treatments in recent years as a result. This regulatory checklist aims to serve as a simple but effective reminder for consumers to help them choose evidence-based, professional fit for purpose services, whilst minimising any risk.” @babtac

Meet Pre-, the new, multi-service premium beauty salon With the flagship salon in Islington and further salons set to open next year, Pre- is on a mission to shake up the market and offer something new when it comes to beauty maintenance. Pre- was launched by female founder Mimi Gaston-Kennedy, who found the logistics of booking treatments at different singleservice locations time-consuming and struggled to find a multi-service salon that delivered consistent levels of service at an accessible price point. Ultimately, the Pre- experience is all about meeting beauty needs. Guests can even enjoy “Pre- Drinks” while they enjoy their pampering session! Pre- has established a loyal following of customers who visit time and time again. Regular visitors can also benefit from the “Pre- VIP” membership, which offers exclusive access to discounted treatment rates and perks. www.presalons.com

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INDUSTRY UPDATE

NHBF Survey Shows the Sector Remains Steady The latest National Hair & Beauty Federation (NHBF) quarterly State of the Industry survey shows the sector in a positive position as it generally remains stable. The signs of positivity seen in previous surveys in April and July have slowed across some indicators but overall, the situation is steady, with a slight rise in businesses making a small or good profit (45%) and a similar number of businesses breaking even (42%). Slightly fewer businesses are making a loss which continues to be a move in the right direction. Rosina Robson, NHBF Director of Policy and Public Affairs, said: “While there is not the same headline growth as in the past two quarters, most of the indicators haven’t fallen and some of the net trends show an improvement. Businesses are still under pressure from all sides including stubbornly high inflation, energy costs, rising wage costs and the lack of availability of experienced staff to grow their business, all of which the NHBF is working with government to tackle whilst we ensure we provide real solutions, solid support and advice for our Members.” @nhbfsocial

Fellowship Hair Announces Acquisition of SHIFT Education As part of the evolution of the Fellowship, the team are delighted to announce the acquisition of SHIFT Education. The acquisition of the education platform will see the Fellowship enhance their online digital offerings via their new app and online channels. The merge of both digital platforms is a huge step into the evolution of the Fellowship’s plans, with educational content covering a variety of creative and business focussed topics. From the youngest members to the most senior and respected names within the industry, every hairdresser is catered too, ensuring the progression through education is always considered as the highest priority. Fellowship for British Hairdressing CEO, Barry Stephens, said: “I am over the moon to announce the acquisition of SHIFT Education, a platform which is well respected, recognised and provides detailed and relevant education that helps stylists and business owners progress and excel. Through this acquisition, we will continue to be part of the ongoing evolution of the wider hairdressing industry – something we are very excited and honoured to be involved within.” www.fellowshiphair.com

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Healthy, strong and easy to manage – whatever your hair type.

@fabriqhair

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COVER STORY

Treatments For The Stars In an exclusive interview with Katie Vaughan, Head of Marketing at Alma Lasers, we explore the advantages of offering treatments that are linked with celebrity brand ambassadors to boost reputation and increase bookings.

What benefits do brand ambassadors provide in terms of marketing?

Celebrity ambassadors can provide significant advantages to clinic marketing due to their fame, influence, and large following. All of which act to boost a clinic’s reputation, credibility, and client base. Some key benefits include enhanced business credibility as their association with treatment clinics implies that their services meet high ‘A-list’ standards, boosting trust amongst potential clients. This also means other local ‘micro-influencers’, who also have a large reach, may be more amenable to working with clinics in exchange for a free treatment. It goes without saying, that the star power of ambassadors means marketing content featuring the celebrity is highly attractive to consumers, we often see this gets the highest social engagement and click through rates, as such increasing the success of the clinic’s brand awareness and patient conversion rate.

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Celebrity ambassadors can provide significant advantages to clinic marketing due to their fame, influence, and large following. Of course, with well-known celebrity ambassadors they also have a huge social media following which we can utilise through their channels to educate consumers about the best treatments and further boost brand awareness. Watch this space for lots more clinic marketing benefits coming with our Kate Hudson collaboration!

How does Kate Hudson align with your brand?

The whole of Alma globally are delighted to have Kate Hudson partner with us, since she aligns with Alma values perfectly.

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Alma’s CEO, Lior Dayan also commented that, “We are thrilled to welcome Hollywood star Kate Hudson as our new Global Brand Ambassador. Her remarkable talent and unwavering dedication to aesthetics, beauty, and wellness perfectly align with Alma’s mission. Kate has captivated millions worldwide, not only through her acclaimed performances as an actress, but also as an inspiring figure known for her authentic and natural beauty approach. We are truly excited to have her on-board in spreading Alma’s message worldwide.”

COVER STORY What response have your clients had to the partnership?

Clinics who offer Alma treatments are thrilled with the Kate Hudson partnership and the opportunity for celebrity treatment marketing this provides them. This is just one example of Alma’s long term dedication to supporting clinic success. We love to see all the stunning Kate Hudson campaign materials on our customer’s socials and in their clinics. We are in the fortunate position that this is a long-term partnership, for two years initially. So there is lots more to come, especially in terms of marketing assets, for our customers to take advantage of.

Why does Kate Hudson love Alma Lasers?

Kate has experienced Alma’s Harmony multi-platform laser, we loved the video Kate took of her getting this with Nurse

I believe in empowering individuals to embrace their uniqueness...

Jamie, showcasing her authentic love for the treatment! Nurse Jamie believes everyone should have the Harmony ClearSkin (Er:Glass 1540nm) treatment once a year at least for the best results. Kate has also had Alma ‘Prime’ RF treatments. The newest device in this range is the Opus, which is newly launched in the UK for skin tightening and contouring. “Partnering with Alma feels incredibly natural because we share the same passion,” said Kate Hudson.

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“I’ve personally experienced Alma’s Harmony and Accent Prime treatments, and what I really like about them is that I could visually see the results on my skin. Alma’s dedication to promoting aesthetic solutions that enhance natural beauty truly resonates with me. I believe in empowering individuals to embrace their uniqueness and feel confident in their own bodies, and Alma makes it happen.” www.almalasers.co.uk

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RISING STAR

Ready, Set, Glam! Gabby Brooks has always had a creative flair, when she studied hair and beauty she discovered her talent for customer service, fusing this together she has become a makeup maestro and shares her story as this month’s Rising Star.

When did you notice your passion for makeup?

I’ve always enjoyed playing with makeup and was interested in different products and brands. I used to practice on myself when I was younger, but it wasn’t until I went to college and decided to take a hair and beauty course that I had the opportunity to take advantage of my last year of free education and expand my skills. I didn’t learn much at college in terms of technique and style, but I did find my passion for delivering a fantastic customer service to clients. I was always artistic throughout my younger years, but never truly found my real connection to being an artist until I found makeup. I combined customer service and beauty together and that’s when I knew

I would take makeup further, the course opened my eyes to taking it on as a job and earning money from something I enjoyed. I realised I could make people feel good, which was a rewarding role.

How did you find your style, and what are your tips for other makeup professionals trying to stand out?

Gabby Brooks

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I went on from college to do another makeup course, this was an intense 1-2-1 where I took two models with me for a duration of two days. I learnt techniques regarding how to use the brushes and recreated makeup styles I chose from @thesalonmaguk

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the tutor’s Instagram page. When I came away from the course, I worried if I was going to be able remember the skills. The first time it went so well, but then I had a little break and had to remember all the tips and tricks again. To maintain high quality in your skills, I would recommend practicing 24/7 as it is key to memorising and picking up your preferred way of painting a face. My clientele and regulars all seem to be between 30 to 45 and the style of makeup they ask for is more natural than I had trained originally. I have adapted to that being my own personal style. Of course, I kept practicing dramatic and heavier makeup, so that I can do this kind

RISING STAR of glam when requested.

Instagram is a key marketing tool for beauty businesses, how have you successfully built your following and what content works best?

To start building your Instagram page, you have to have confidence, consistency, motivation and, most importantly, patience. I believe the key to success is starting off by doing as many models as you can to create a portfolio. I’ve found my clients interact with reels or stories of me doing my makeup too. This also allows clients to see the products you would use and if you make it look good, it’s an advert for bookings! Constant posting is essential, no one wants to look at a page that doesn’t post enough or barely has anything to show, setting up a logo and a structured page also makes you look professional. Be consistent and make an effort with your photos as they reflect your work; focus on your lighting and backgrounds to enhance your posts.

With New Year’s Eve round the corner, how do you increase your bookings for party season?

New Year’s Eve is an easy win! Everyone loves getting dressed up and it’s only your advertising and consistency that will entice people to book and remind them to get their glam on. Try to post as much as possible leading up to New Year’s Eve and create engaging posts that will increase interaction on your stories, including polls.

What are your goals for the future and how do you plan on achieving them? I plan to build on my skills as I am always trying to think of how I can progress, I have a few ideas of perhaps learning a new service that goes along quite well with makeup. I also have plans to train with different styled MUAs to refresh my skills, learn new things and bring something to the area that isn’t yet available. The only way to improve and be better is to keep learning and continue to practice, upload as much as possible and stay active. @gabbrooksmua

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PROMOTION

Leaders in Education In 2023, the hair and beauty apprenticeship industry saw significant developments, setting the stage for a promising 2024. We find out how Kleek Apprenticeships, the UK’s favourite hair and beauty apprenticeship provider is leading the way in providing training and education to deliver these and future developments to salons and apprentices across the country.

Kleek Apprenticeships: A Fresh and Dynamic Brand The year 2023 began with the exciting launch of Kleek Apprenticeships, quickly becoming the preferred choice for individuals aspiring to build careers in the hair and beauty industry. The brand’s success is rooted in hard work, dedication, and a passionate team, resulting in a series of remarkable accomplishments that have left a lasting impact on the industry.

A Year of Accomplishments

Kleek Apprenticeships’ journey in 2023 was marked by consistent achievements, both among their learners and the salons they served. A notable highlight was the exceptional performance of Kleek apprentices in their End-Point Assessments (EPA). This underscores the high-quality education and training offered by Kleek, setting a new standard in the industry.

Awards and Recognition

In July 2023, Kleek Apprenticeships proudly celebrated two significant awards at the VTCT Excellence Awards. Natasha Bloor from Bliss Hair in Nottingham was honoured as Apprentice of The Year, a testament to the excellence and dedication displayed by Kleek’s apprentices. Nicola Aviolet, a National Training Manager at Kleek, was recognised as Educator of the Year, highlighting her commitment to training and mentorship provided by the organisation. Moreover, Kleek Apprenticeships received high praise in the Training Provider of the Year

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category, reinforcing their dedication to excellence.

Expansion and Growth

Kleek Apprenticeships’ success extended beyond awards and accolades. In October 2023, they launched the Kleek Academy in Colchester, Essex, exemplifying their commitment to providing accessible, high-quality education and training. This expansion has enabled more aspiring hair and beauty professionals to benefit from the expertise and support offered by Kleek. Also, the recruitment of new educators to the Kleek team further enhanced the quality of education provided to apprentices across the UK.

An Evolving Industry

In addition to Kleek’s achievements of 2023, the Level 2 Hair Professional Standard was updated, further raising the

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bar for apprenticeships in hairdressing and barbering. The original standard, which covered both hairdressing and barbering, has now been split into two separate apprenticeship standards: - Hairdressing Professional at Level 2 - Barbering Professional at Level 2 This revised standard represents a notable improvement over the 2016 standard, with new content added to the on-programme knowledge, reflecting the modern aspects of hair salons and barbershops. Topics include employee rights, industry ethics, infection control, social media, and a deeper understanding of various hair types and classifications. Additionally, the standard emphasises the importance of maintaining the mental health and wellbeing of both apprentices and their clients. While the on-programme skills remain

PROMOTION largely unchanged, the end point assessment now includes a 40-question knowledge test, a professional discussion, and new requirements for practical assessments, involving the performance of services on at least two different clients. These industry-wide changes signify a commitment to enhancing the quality of education and training within the hairdressing and barbering industry, aligning with ongoing efforts to maintain high standards and relevance. Kleek Apprenticeships, as a prominent player in the field, can help shape these developments and is well-positioned to support salons and apprentices to benefit from the advancements.

Looking Forward

In 2024, Kleek Apprenticeships will proudly mark a significant milestone - 25 years of providing exceptional training to the hair and beauty industry. As we approach this fantastic anniversary, Kleek Apprenticeships has exciting plans in place to develop and improve the services we offer. Our goal is to set new standards and deliver even more value. Alongside this the apprenticeship body is actively engaged in the process of updating the remaining hair and beauty apprenticeships, including the Advanced and Creative Hair Professional Level 3 and Beauty Level 2. We are committed to staying at the forefront of industry developments, ensuring that our apprentices receive the highest quality training and education. With the changes and

accomplishments of 2023 and the plans already in place for 2024, Kleek Apprenticeships, their apprentices and salons are poised for an even more promising 2024. With a quarter-century of experience

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and an unwavering commitment to excellence, Kleek Apprenticeships looks forward to continuing to shape the future of the hair and beauty industry in the years to come. kleekapprenticeships.co.uk

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INTERIORS

nth o M e h t f o n Salo SE, U O H N W O T ide w n o i t a n s n o locati

Consistent quality is something we take great pride in, promising an industry-first flawless finish guarantee for our customers

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OWNHOUSE, founded by Juanita Huber-Millet, was launched with one goal: to elevate the nail salon experience. Reinventing the client experience from start to finish, TOWNHOUSE are renowned for their flawless treatments, beautiful salons and impeccable service. Nationwide, the salon chain has confidence in their work, promising a free nail fix if clients experience any issues within the seven days following their appointment. The luxury brand is proud to have modernised the nail care industry by offering meaningful careers and development opportunities. Juanita explained what qualities they search for when hiring technicians that fit the TOWNHOUSE mould: “We look for talented nail artists who not only have strong technical skills, but also share our core values. We value attention to detail, coupled with a friendly and positive attitude – essential for creating a 5-star experience in our salons. We also highly value punctuality, reliability and professionalism, which help us uphold the high standards set for our brand. A passion for nails, nail products and nail trends is equally important, as it reflects our enthusiasm for what we do, and our passion.” Whether a client visits the brand’s first-ever location in Fitzrovia, or their latest opening in Leeds, all salons are regularly praised for their beautiful interior, well-trained nail artists and exceptional quality of treatments. TOWNHOUSE have gained recognition, with top tier reviews in the press and by attracting A-list celebrities without any paid endorsements, a testament to the level of quality they provide. “Consistent quality is something we take great pride in, promising an industry-first flawless finish guarantee for our customers - who can return for free if a chip appears within the first 7 days of their manicure,” Juanita added. Brand partnerships are a fantastic way to enhance the salon experience and offer something unique to customers. Juanita explained how TOWNHOUSE offer this luxury element in their salons: “We have also launched many exciting collaborations

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INTERIORS

with renowned brands like Chanel, Elemis, Givenchy, Chantecaille, and more, which allow us to offer exclusive treatments and some incredible free gifts.” All of the TOWNHOUSE locations have a distinct interior design, with beige and pale pink tones, creating an environment that feels luxurious and welcoming. The design of the salons was incredibly important to Juanita, so every detail has been carefully curated – from the décor to the lighting and the music. “The selection of tones and furniture was a thoughtful process aimed at creating a stylish, modern and inviting atmosphere. This choice of decor not only reflects our brand’s luxurious aesthetic, but also provides a beautiful space for our customers to relax and unwind. For me, it’s not optional, it’s essential to create a space I can be proud of,” Juanita said. To successfully market their services and expand their client base, Instagram has been instrumental. Juanita expanded on the techniques that have been successful to harness the power of social media and grow their following of over 50k: “Our strategy involves regularly sharing visually stunning nail art designs through images and video, as well as featuring a mix of influencers and celebrities at TOWNHOUSE. Additionally, we utilise Instagram for promotions, giveaways, and to create meaningful engagement with our community.” The brand has won the Scratch Award for ‘Best Nail Salon’ three years in a row, which Juanita celebrates as her most significant milestone and as recognition of their team’s dedication: “Being acknowledged in this manner is truly gratifying, and motivates us to maintain the highest standards of service and quality for our valued customers.” Looking to the future, Juanita aims to expand to new locations, bringing their services to a broader audience, while ensuring that TOWNHOUSE remains synonymous with quality and luxury. @mytownhouseuk

For me, it’s not optional – it’s essential to create a space I can be proud of.

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LOOKING FOR A NEW TRAINING PARTNER?

STOP!

KLEEK APPRENTICESHIPS IS THE UK’S BEST HAIR & BEAUTY TRAINING SPECIALIST The industry experts with over 20 years of hair & beauty training experience. Proven success with national provider of the year, apprentice of the year and educator of the year awards. Tailored training for each salon and apprentice, you’re in control. @kleekapprentice | kleekapprenticeships.co.uk

Marketing

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MARKETING

New Year, New You! As 2023 comes to a close, with expert advice from leading names in the industry, we explore how to reinvent your marketing strategy to reach your target audience, increase bookings and generate more revenue; to kick start a new business year.

ith a new year in sight, it’s important to reflect on your business’s successes, and areas where there is room for improvement. Marketing is vital, whether you’re just opening and are looking for an effective strategy to build a client base, or if you’re a renowned salon that wants to rebrand and introduce new treatments. With this in mind, we are delving into all areas of salon marketing, to discuss how your business can refresh its marketing campaign to exceed goals set for 2024. Emma Seldon, Founder of Hype Marketing, explained how it’s important to utilise data to improve your strategy: “The first step to planning your marketing is to review the past. Look at key statistics on your social media, email and other marketing channels. This will show you what worked, and also what didn’t. Most importantly, this will give you a base to build from and set targets for the year ahead.” The frequency of updating your strategy is a personal preference; there’s

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no right or wrong answer. It depends on a variety of factors, such as how effective your current strategy is, how your client base has changed, what’s working for competitors and your specific goals. At Neville Hair & Beauty, Owner and L’Oreal Professionnel Ambassador, Elena Lavagni, told us how they update their marketing every quarter, for a successful strategy that is flexible and adaptable to changes: “This consistent approach ensures that we stay abreast of evolving trends, respond to customer feedback and effectively reach our target audience.” Their successful salon makes small adjustments based on performance, as well as seasonally, as customer preferences change. For example, promoting different services and products in the summer and winter. For Blue Tit Salon, their business has many elements to market, from their academy students, sustainable practices, festival crews and curly hair specialists. Therefore, their marketing requires a switch-up more often than others,

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depending on audience demands and business needs. Haz Hayward, Social Media Coordinator at Blue Tit, said: “We have to look at a myriad of strategies, making small changes as platforms change, trends develop and audiences grow. We have a varied audience, and it’s not just about marketing our business to them; we also want to involve people in the Blue Tit community.” Social media marketing is a fastpaced environment, with new trends constantly evolving. Lea Shaw, Owner of Rural Fringe Hair Salon, explained the importance of constantly updating social media strategies as it’s a main point of contact with clients: “It’s very important to keep our finger on the pulse, it allows us to have a constant flow of ideas on what to share across our social platforms.” Rainbow Room International have a team dedicated to social media, who create engaging and consistent content to increase bookings. In 2023, they started a TikTok account showcasing

MARKETING unique content, such as ‘days in the life’ sharing a behind the scenes of the salon. This helped to attract a larger audience. Their Co-Owner, Linda Stewart, emphasised the importance of a dedicated social media strategy: “Many clients now go to Facebook, Instagram or TikTok to find a salon for their next appointment, and it’s crucial that salons have a presence on these platforms to avoid losing out on clients to competitors.” Successful marketing strategies are continuously shifting, with evolving technology and consumer behaviours. One observation Elena had made was the success of materials designed specifically for the client. She said: “There has been a notable shift towards personalised marketing. Salons are now using data-driven strategies to offer tailored promotions, recommendations and services to their clients.” Sean Hanna, L’Oreal Professionnel Ambassador and Owner of Sean Hanna Salons, told us their 2023 campaign focused more on educational messages to increase bookings for new services. He said: “For example, we have recently been talking about our ‘teasylights’: this involves educating clients about the technique, why they are different, how they are technically achieved and ensuring they understand the benefits to them and their hair.” Collaborating with influencers is a great way to grab the attention of their large established following: by choosing the right influencer, these followers will align with your target demographic. Samantha Cusick, Owner of Samantha Cusick Salon, ranked influencer marketing as her most successful marketing strategy in 2023. She explained the benefits: “Leveraging influencers allows us to reach a wider audience and build trust through the endorsement of trusted individuals. Influencers help generate a buzz, showcase your services and connect with potential clients. Evaluating the specific ROI and metrics from this marketing effort can provide valuable insights for future campaigns.” With technology ever-evolving, successful salon businesses are utilising advancements to make the most out of their marketing campaigns. Ijan Davies, Senior Creative Artist and JOICO EMEA Team Member, told us about the

We have to look at a myriad of strategies, making small changes as platforms change, trends develop and audiences grow. Salon Magazine

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potential that lies with salon software: “From advanced salon reports to visual mock-ups of clients taking consultations to the next level: I think this is only the beginning and we will be seeing a lot more changes in the New Year.” As salon businesses start designing their campaigns for the New Year, we asked the experts what they have in the works to stand out and increase bookings. Sean explained their plan to include real client video feedback: “So, although this may use a ‘hero’ image or video to champion a particular message, this is supported by real clients having the service and showcasing it being done, and their testimonial about the final result.” This strategy produces a more authentic communication which Sean has seen a positive response to. Safy B, Owner of Safy B’s Salon, receives the best results by creating a strong USP and brand awareness. She said: “I specialise in unique hair colouring, cutting and restyling, so I pinpoint my strengths, and capitalise on them, to create a memorable and distinct brand identity.” Understanding her target audience is another key factor, and the first step

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I pinpoint my strengths and capitalise on them to create a memorable and distinct brand identity. Safy takes when designing an effective marketing campaign is determining the demographic profile of her ideal clients. She said: “You really need to ask yourself – are you targeting young professionals, brides-to-be, or fashion-forward individuals? By defining your target market, you can tailor your messaging, marketing strategies, and even your salon’s aesthetics to align with the preferences and needs of that market.” Blue Tit have created a strategy that aims to create a sense of community when the audience engages with their

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business. Their social media content has a heavy focus on their staff, as they’ve found that taking a personal approach and cultivating a familiar image has had a positive effect on the client experience that follows. Haz elaborated on the benefits of fostering a sense of community online before appointments: “Sharing our online booking tools within our digital community, and making them appealing to use, then transforms that community from online to in-person. Our clients will feel a sense of familiarity before they’ve even walked through the door.” With the competitive nature of the hair and beauty industry, it’s vital that your salon business stays current and reinvents its marketing strategy to remain on top and entice new clients. Take time to look at your data and evaluate what’s working well and what needs readjusting every quarter. As seasons change, different marketing approaches will be more effective. Ultimately, the New Year is the perfect time to make significant changes, invest in new technology and excite your clients with a new look, in line with your brand identity and target demographic.

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ESSENTIAL 5 - MARKETING

Successful Marketing Campaigns In a highly competitive industry, effective marketing campaigns are vital to attract and retain customers. In this feature, Business Mentor, Caroline Sanderson, advises on the essential steps you can take to implement successful marketing campaigns for your salon.

Target Audience

The foundation of any successful marketing campaign is a deep understanding of your target audience. Identify your ideal customers’ demographics, preferences, and pain points to tailor your marketing efforts effectively. Before you can successfully market your salon, it’s crucial to know who your potential customers are and where they are. Consider factors such as age, gender, career, lifestyle and location. Conduct surveys or gather data from your existing clients who are your biggest spenders to find patterns of customer personas. This will help you craft marketing messages that resonate with your ideal premium audience.

Set Clear Goals

Before diving into marketing activities, establish clear goals. Do you want to increase foot traffic, boost online bookings, or promote specific services? Setting goals will guide your campaign strategy. Specific and measurable goals are vital for the success of your marketing efforts. For example, if you aim to increase foot traffic, you could set a goal like, “Increase the number of walk-in customers by 15% within the next three months.” Clear goals provide direction and allow you to track your progress.

Compelling Content

Content is at the heart of modern marketing. Your content should not only promote your services but also provide value to your audience. Consider creating blog posts or videos that offer beauty tips, haircare advice, or makeup tutorials. This content not only demonstrates your expertise but also engages your audience and keeps them coming back for more.

Leveraging Social Media

Utilise popular social media platforms like Instagram, Facebook, and TikTok to showcase your work, run contests, and engage with your audience. Consistency is key to building a strong online presence. Regularly update your social media profiles with high-quality images and videos of your salon’s work and engage with your followers by responding to comments and messages promptly.

Collaborating with Local Influencers

Partner with local influencers. They can help promote your salon and services to their followers, increasing your reach. Influencer marketing can provide your salon with exposure to a wider audience. Look for local influencers who align with your brand and values and collaborate with them for sponsored posts, reviews, or even hosting events at your salon. Their endorsement can build trust among their followers.

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BUSINESS

Education Station The NHBF return this month to discuss their response to the government’s proposed licensing of non-surgical cosmetic procedures.

NHBF: Campaigning for the Hair & Beauty Industry

The NHBF is an organisation that supports businesses in the hair and beauty sector. It aims to amplify the voices of its Members on critical issues that affect their businesses, such as the cost of doing business, skills development, and regulatory matters. The NHBF not only advocates for its Members but also promotes awareness of important industry matters that can help its Members succeed. It provides valuable information and resources on topics like employment law, mental wellbeing, inclusivity, and sustainability to empower its members. The NHBF have brought to light several critical concerns for the government’s consideration. The NHBF suggest a significant effort to address various concerns and uncertainties related to the proposed licensing of non-surgical cosmetic procedures, emphasising the importance of a well-informed and balanced regulatory framework.

Creating a Fair Environment:

The NHBF emphasised the need for a level playing field in the industry, expressing concerns that the proposed measures might create an imbalance between the beauty and medical sectors. They underscored the potential risk to the beauty sector’s recovery, highlighting how certain options within the consultation document could impede access to aesthetics through the beauty sector and disrupt the pathways for entry and progression.

Clarifying Categories and Definitions:

The NHBF called upon the government to conduct further work in categorising the procedures subject to licensing and

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defining the term ‘medical oversight.’ This clarifying step would help ensure a more coherent regulatory framework.

Recognising Sector Definitions:

The NHBF urged the government to conduct a comprehensive survey to understand the extent of aesthetic treatments performed in both medical and non-medical settings. They also emphasised the need to update SIC/ SOC classification codes to accurately reflect the diversity within the sector.

Public Awareness Campaign:

The NHBF advocated for the launch of a government-backed campaign tied to the new licensing regime. This campaign’s purpose would be to assist

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the public in making informed choices by guiding them toward safe, transparent, and competent practitioners and facilities.

Continuing Dialogue:

The NHBF expressed their willingness to engage in ongoing dialogue with the government to share their expertise. Topics of future discussions would include the practical implementation of the licensing system, ensuring effective enforcement of the framework, shaping a registration scheme, and defining qualifications and training criteria. This collaborative approach would respect and acknowledge existing sector standards, qualifications, and training. Find out more at www.nhbf.co.uk

SIMPLYSOCIAL

Making Socials Simple Social Media Expert, Brad Williams, talks us through how salons can utilise TikTok to turn hairdressing trends into educational goldmines.

the creators of popular hairdressing trends and propose partnerships to create comprehensive courses. This collaboration not only lends credibility but also ensures that the courses are based on the most up-todate techniques.

n the fast-paced world of hairdressing, staying ahead of the curve is essential for professionals. Social media platforms like TikTok have emerged as a breeding ground for hairstyling trends that captivate the masses. From balayage braids to pumpkin spice hair colour, TikTok is a treasure trove of inspiration. However, for trade customers and fellow hairdressers, there’s more to these viral trends than meets the eye. Converting TikTok hairdressing trends into educational courses is not just an opportunity but a necessity in the ever-evolving beauty industry.

Creating Comprehensive Courses

The TikTok Effect on Hairdressing Trends

TikTok has revolutionised the way trends spread across the world, a 15-second video can turn an obscure hairstyling technique into a viral sensation overnight. The braided balayage trend of this year is a perfect example of this phenomenon. Videos of skilled hairdressers creating stunning, multidimensional looks have gained millions of views and inspired countless clients to request the style. So, how can professional hairdressers leverage these trends?

Identifying Trends with Potential

The first step in converting TikTok hairdressing trends into educational courses is to identify which trends have the potential to become more than just a viral sensation. Look for trends that are versatile, can be customised, and have a broad appeal. The braided balayage trend, for instance, combines the

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artistry of balayage with the creativity of braiding, making it a prime candidate for educational content.

Collaboration with Influencers

Many TikTok trends are popularised by influencers who are often experts in their niche. Collaborating with these influencers can be a game-changer for educational purposes. Reach out to

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Once you’ve identified a trend with secured collaboration, it’s time to create a comprehensive course. The course should cover everything from the basics to advanced techniques. For the braided balayage trend, this would mean starting with the fundamentals of balayage and braiding, and then progressing to variations of the technique, such as the use of the braided balayage technique with vivid colour. Include video tutorials, written materials, and even live demonstrations to cater to different learning styles. In conclusion, TikTok is a goldmine of hairdressing trends waiting to be transformed into educational opportunities. The braided balayage trend and others like it are not just passing fads but valuable assets for the industry. By identifying, collaborating, and creating comprehensive courses, hairdressers can ensure that they remain at the forefront of their field while providing trade customers with the skills they need to succeed in the ever-evolving world of hairstyling. Embrace the TikTok effect, and turn it into a win-win for both educators and learners in the hairdressing industry. www.simplyhair.co.uk

PROMOTION

Christmas Creations In an exclusive editorial with Pure Nails VIP, Michaela Phillips, we explore festive nail styles to increase bookings and showcase your creativity this winter.

Baubles

My favourite part of Christmas has always been decorating the tree. So, this definitely inspired me to create something timeless, yet simple. The reflective glitter elevates this set and you can use all the colours from the Pure Nails ‘Sparkle Season’ collection to complete this look. Use a dotting tool to create the baubles and some black gel for the top of the decoration to add more intricate detail.

Candy Cane Surprise

This is my favourite design I’ve created because I love the swirl detailing of the candy cane pattern. I decided to add an extra layer using Halo Gel Polish in the shade ‘Vibes’ to create a peppermint candy cane feel. This addition helped the design pop with a traditional Christmas vibe. To create the swirling effect, I used a fine liner brush.

Baubles

Candy Cane Surprise

Flashing Lights

Fairy Dust

Flashing Lights

Michaela Phillips

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This glamourous design is a firm favourite with my clients every year, as it is something you can wear through Christmas and into the New Year. I used most of the Pure Nails ‘Sparkle Season’ collection, as all the colours complement each other to create a striking look. When painting on the lines, start at the free edge and release the pressure of the brush stroke where you want the line to end. This assures that you won’t get a harsh and blunt line. @thesalonmaguk

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Fairy Dust

For those clients who prefer an aesthetically pleasing nail, Fairy Dust is the one. It gives that subtle hint of festive glitter and looks amazing over any colour. I’ve used the Halo Gel Polish in shade ‘Elise’ as my base and finished with the Halo Gel Polish in shade ‘Fairy Dust’. Perfect for clients who want a subdued Christmas design. purenails.co.uk

PROMOTION

A New Profit Stream For over 50 years Caflon has been a pioneer in producing high-quality, British manufactured piercing equipment and jewellery. In this exclusive editorial, we catch up with the Caflon Team to hear about their fresh new products, and how they offer the opportunity to increase your salon turnover with an ear-piercing service.

Piercing to Pounds

Whatever the size of your salon business we have products and training to enhance your services, with a yearround consistent revenue stream. Amongst a sea of brands, we are proudly renowned for delivering the highest quality products and training, exceeding industry standards. The Caflon ear piercing service is a high-quality, efficient treatment which delivers consistent results. Fitting into a busy salon environment, the treatment can be effectively completed in under 15 minutes. Ear Piercing drives traffic through your doors and ensures time spent with clients allowing you to build relationships and promoting future visits. Caflon are always striving to work in line with the fast-paced salon industry and our education is evolving to include the latest practices and procedures.

Education Station

The Caflon training, delivered by Nicci Hill, Caflon’s lead Educator for 17 years, can be delivered in multiple ways whether that be in-salon, virtual, 1-2-1 or in a college setting for up to fifteen students. All training is accredited and

recognised by ABT Insurance and widely accepted by major insurers, immediately enriching your salon’s reputation, and putting trainee’s minds at ease, helping to increase bookings. Our education has been expertly developed throughout the years by consistently training with salon owners and evolving to exceed industry standards. After securing your diploma, to enhance your services and exceed client expectations, Caflon offer ongoing customer support.

Keeping Up with Consumer Demands

With the increasing popularity of treatments such as semi-permanent makeup, microblading and dermaplaning, salon owners have the structure and licensing from their local council to introduce piercing services. Upon successfully completing the Caflon Training, your salon can welcome a new revenue stream. Ear piercing continues to be an increasingly popular, inclusive treatment. Using our everexpanding range of beautiful colours, shapes, and sizes, you can effectively market your new service to your client base, appealing to all ages.

Shout About the Service

Introducing a new service is exciting, but to reach success, you need to highlight your new offering. With years of experience in ear piercing, Caflon continue to support salon owners after the course by providing free advertising and marketing material to help promote your new service.

Shining Bright

Once your staff complete training, Caflon will help your salon entice clients to book in a piercing by providing their latest launches. The Crystal Tropics and Crystal Opals assortments are just part of the Caflon family. Caflon cater to all your clients’ needs with 24ct gold plate, highly polished white stainless and nickel free titanium studs, which are hypoallergenic and suitable for even the most sensitive ears. Email: sales@caflon.com Website: www.caflon.com Tel: 01296 434158 Facebook: Caflon Ear Piercing Instagram: @caflonltd

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MODERN HR FOR MODERN SALON BUSINESS

Solving management issues by simplifying tasks, improving employee engagement and saving hours of time!

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MANAGEMENT

Best Boss Ever Status In this extensive feature, we investigate the management skills required to effectively run your salon business and take it to new heights.

great manager requires a range of essential characteristics and skills, such as leadership, empathy, adaptability, delegation and excellent communication skills. A deep passion for the industry is also vital to ensure a motivated and encouraging working environment for the entire team. We have experts on hand to explain from their own experience in salon management and the vital qualities that create a successful salon boss. Ria Kulik, Manager of The HairBank, emphasised the importance of personal reflection to elevate your managerial skillset: “What is most important is

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recognising your own strengths and weaknesses and building on what skillset you have.” She also explained that delegating your work load from time to time is an effective skill: “You are not superman, now and again you will have to take a back seat and that’s ok!” Your salon wouldn’t run without your team, so an essential characteristic as a manager is treating everyone equally and spending time understanding individuals. Kamila Pruszek, Co-Owner at Blue Tit Portobello, sees that, in order to be a great manager, you have to foster progression. She said: “Remember that people are different, and some require slightly different approaches. However,

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what is important is that you guide everyone in a way that is beneficial for their growth.” Targets are an effective technique to navigate a large workload as a manager, and make it easier to digest. Brian Leo McCallum, Owner of Roar Hair and Beauty, agreed with this notion and said: “Having a business plan and concrete goals that you want to achieve will help your salon run more smoothly. Also, having goals allows you to provide your team with clear guidance of how you are going to achieve success in the salon, and how they can help.” Often, salon stylists or beauticians take the leap to management. Ria advised

MANAGEMENT focusing on building a strong team around you for an effective support system; and said: “Asking the team’s opinion daily matters, this is a great way to make people feel valued and heard.” Even though you have gained more responsibility and gone up in terms of hierarchy, it’s still important to embrace and encourage feedback for the overall salon business to grow. The transition to management can be overwhelming, and feeling that way is normal. For Kamila, the best way to deal with this is to be accepting of your mistakes. She said: “Stay happy, because by being happy you can create a positive team. In tough situations, try to step back and see things differently.” Skin Loft is a specialist salon in the heart of London, renowned for professional grade treatments. Their Founder, Daiva Kamysova, advised new managers to remember the importance of entrustment and recognising your team’s capability, and said: “It’s essential for salon owners to remember that they have a team of capable professionals who are there to support the salon’s success. By delegating and allowing team members to take on responsibilities, you not only ease the burden on yourself, but also empower your staff to contribute to the salon’s growth and efficiency.” By empowering the potential of team work, you are helping build a thriving salon business. Working in a busy salon environment is always demanding, and levelling up to a managerial role can be a hard task. But, the rewarding sense that exists in the hair and beauty industry only gets intensified with additional influence as a manager. With that in mind, Salon Owner, Santiago Figueroa, recommends practicing gratefulness and setting goals. He said: “There isn’t a day that I don’t love my job: being in a position where I can influence change is so rewarding. My biggest piece of advice would be having a clear goal and vision, making sure that any changes are positive and true to your beliefs!” Client reviews and overall happiness are the beating heart of a salon business: this is why, as a manager, one of the hardest tasks is dealing with customer complaints. At Skin Loft, the key pillar of responding to customer complaints is to handle the situation with care and professionalism, showing the customer

that you are genuinely listening, and asking questions to gather more information about their concern. Daiva highlighted the importance of learning from complaints for business growth. She said: “If the issue arises due to a recurring problem, consider making necessary changes to prevent similar incidents in the future. Keep records of the interaction, including what the customer’s concerns were and how the issue was resolved. This documentation can be valuable for future reference and staff training. Remember that the goal is to turn an unhappy customer into a satisfied one and retain their business.” It’s important to address any hostile situations with customers in a calm manner. Alex Thaddeus, Owner of Alex Thaddeus Hairdressing, explained how all complaints have to be met with professionalism: “It is so important that customers are leaving happy, and that their issue is resolved. You never know who they are, or how many people they Salon Magazine

will talk to regarding their experience.” At the same time, it’s important to trust your team are well trained, as in some instances the customer can be difficult. In a fast-paced salon environment, it can feel as if there aren’t enough hours in the day. As a salon manager, you’ll find yourself spinning several plates and, to manage this, it’s crucial you learn the best way to take care of your workload to effectively grow your business. Kamila explained that in her management role, admin is the biggest issue. To combat this, she decided to drop one day a week in the salon and work on admin in a more suited environment. She said: “Being constantly at the salon with a busy schedule makes it impossible to focus on essential tasks. Work out the best days to take off from serving clients and to focus on admin. Don’t feel bad about it, as it’s crucial for the salon’s growth! Having everything up to date will give you peace of mind, which is priceless.”

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MANAGEMENT

New salon technology is a great way to ease the load of admin and spend more time building relationships with your team. Daiva recommended online booking platforms and shared cloudbased storage: “Personally, these are our two key technological recommendations for enhancing time management and efficiency in a salon environment.” Santiago thanks technology for helping him run his business efficiently. The salon uses Treatwell Business, which helps manage bookings and protect clients data. Santiago told us how the innovative software has also helped grow their client base: “Since opening my business, we have got over 2000 new clients from its marketplace. This has been a crucial part to our business growth.” Remember, the key to being a successful manager is seeking advice when necessary and recognising that you can’t do it all. Hire a gifted team with thorough training to ensure confident delegation. Every day is different, so it’s important that you are adaptable to deal with a range of situations and can use leadership skills to motivate your team. But most importantly, fill your salon with passion and enjoy leading a team of talented creatives!

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MANAGEMENT

Five Minutes With… Business Expert, Liz Mckeon, shares simple, easy to implement strategies to increase your efficiency and therefore, your teams output.

Top tips to increase your productivity as a business owner: Daily To-Do List

Place an up arrow next to tasks that require more energy and focus, and a down arrow beside the tasks that are more mindless. Note how long you expect each item to take. If you are sharper in the morning, that’s when you attend to the tasks that have the up arrow next to them. If you stick to your allocated times, you can easily pinpoint quick items to slot into new ten or fifteen minute time slots.

Turn Off Notifications

Those endless buzzes, dings and alerts might seem inconsequential, but they can quickly throw your day off track. If technology distractions are holding you back from peak productivity, then give yourself some focused work time by turning off your notifications, even for a couple of hours. We live in this call and respond era, and we assume people must have a response immediately, but guess what? They will wait to hear back from you.

Learn to Delegate

One of the biggest challenges all small business owners have is accepting that you cannot do it all. You have a long list of responsibilities, but you don’t have to do it all. If tasks start to pile up, decide which ones must be done by you and delegate tasks that can be passed to someone else.

Stop Multi-Tasking

Scientific research has demonstrated that multi-tasking is actually switching

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rapidly between tasks and that it costs us time and energy each time we switch. Instead of doing two or more things at once, tackle your to do list one item at a time and don’t move on until an item is completed.

Take Breaks

Studies continually show that taking breaks can increase productivity. Breaks are good for your physical and mental health and can help re-energise you for the task at hand. The exception being when you’re in a ‘flow’ – a state of effortless productivity – keep going, it’s best not to interrupt yourself. Otherwise, go for a walk, have a coffee, water the plants and then come back refreshed.

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Create a Healthy Work Environment

A positive work environment contributes to productivity in multiple ways, all of which contribute to increased productivity. When salon team members are happy, they are more likely to think creatively, leading to very satisfied clients. As a salon owner there are always going to be lots of demands on your time and energy. You want to be more efficient and effective, but you probably don’t have spare time to master new work approaches or software platforms that promise to save you time. These simple strategies will help you prioritise and focus on the right tasks, without requiring a huge investment in time. Give them a try.

PROMOTION

Redefining Skincare Luna MicroCare have taken the industry by storm with their innovative approach to skincare that focuses on transformations. In this exclusive interview with CEO Dr. Muhammet Avcil, he discusses their products and the benefits they offers to a salon business.

Please introduce us to the brand and what it strives to achieve.

Luna MicroCare is a pioneering brand committed to redefining skincare through innovation and excellence. Our primary goal is to provide consumers with revolutionary products that deliver visible results while promoting a commitment to excellence in all aspects. We believe that skincare should be transformational, not merely cosmetic, and our products reflect this ideology. With this philosophy in mind, our brand has carved a distinct niche for itself in the world of skincare.

The industry is always developing, how does Luna MicroCare keep up with the latest advances? Luna MicroCare takes proactive measures to remain at the forefront of innovation. We achieve this by placing significant emphasis on research and development. Our strategic approach involves forging collaborations with eminent doctors ranging from plastic

We believe that skincare should be transformational, not merely cosmetic… 42

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surgeons to dermatologists, staying attuned to the latest market trends, and actively seeking feedback from our clients.

What results can be achieved with your technology?

Luna MicroCare’s patented Micro Channel Patch Technology® offers discerning consumers the opportunity to experience lasting and visible results. With this technology, supported by 13 patents, our products are designed to effectively deliver active ingredients directly to the skin’s epidermis. This precise method guarantees accelerated and highly targeted results in comparison to traditional topical skincare products. Whether it’s reducing the appearance of fine lines, wrinkles, hyperpigmentation, acne, or other skin concerns, our products consistently impart a revitalised, radiant, and healthy appearance to the skin.

What makes Luna MicroCare stand out from its competitors? Luna MicroCare stands out from its competitors in multifaceted ways. Firstly, our Micro Channel Patch @thesalonmaguk

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Technology® allows for the targeted delivery of active ingredients, offering faster and more effective results. Secondly, Luna MicroCare is formulated with sustainably sourced, high-potency botanicals and bio-engineered clean actives, where possible, to reduce environmental impact, which aligns with our commitment to environmental responsibility. Lastly, our dedication to excellence and our products’ clinically proven, precision technology makes us a trusted choice for skincare enthusiasts worldwide. lunamicrocare.com

PROMOTION

Revive Your Hands Skin on our hands ages at the same rate as the face, but the ageing process is different and requires a combination of professional treatment and an at-home routine to maintain and expand these results. We find out more about Zemits’ new Laser Hand Rejuvenation Treatment, designed to respond to client demands for a healthier looking hand complexion.

lients are searching for a treatment that benefits the appearance of their hand complexion. The leading causes of hand photo ageing are epidermal changes, such as actinic keratosis, fine wrinkles, and crepe-like textural changes and lentigines. Hands, like the face, are the body parts exposed all year round, so the dermis layer and subcutaneous fat thinning occur due to ultraviolet light exposure and intrinsic ageing. This can lead to a skeletal-like appearance of the hands and prominent veins. In the dermis, the quality and quantity of collagen and elastin diminishes, and the capacity for regeneration declines. With its attendant bruising, capillary fragility is also expected and primarily caused by UV light damage to the capillary walls. However, unlike the face, the hand has relatively few sebaceous glands, eccrine glands, and hair follicles. This fact is essential in planning a series of peels and different laser treatments because the hands have less capacity to replace the epidermis so pigment alterations may develop during the healing process. Although laser rejuvenation shows excellent results in treating lentigines

(liver spots), it is vital to use a wavelength that targets the appropriate skin chromophore for treatment to be effective and to avoid unwanted and adverse effects. A broad spectrum of wavelengths, such as triple waves laser, can be used because melanin has a wide absorbance range.

The Benefits of NonInvasive Treatments

Non-invasive treatments such as triple-wave laser therapy have shown great preventative results for hand rejuvenation. Unlike invasive procedures, the Zemits laser hand rejuvenation protocol requires minimal downtime. Clients can typically resume their daily activities shortly after the treatment, making it a convenient option for those with busy lifestyles. Using energy pulses to tighten existing collagen and induce new collagen production, tissue laxity and a reduction

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of vascular and bony prominences can be achieved with laser treatment. It triggers an increased collagen production, resulting in a smoother, firmer and more even skin tone, as well as reversing the visible signs of ageing. Just one session leaves skin clear of blemishes with a more youthful appearance.

Zemits’ Advanced Technology

Zemits Quidion triple wavelength laser is a double-application platform with the pre-set protocol for skin rejuvenation, including the skin on the hands. The treatment is suitable for all skin types and genders. Zemits offer comprehensive free training and treatment protocols, all included in the machine’s price. The Laser Hand Rejuvenation Treatment session is short and pain-free due to the five level cooling system. zemits.co.uk

PROMOTION

Editor’s Day Out Our Managing Editor, Jade, headed to the exclusive launch for Salon System’s Just Wax Expert Watermelon Class, where she learnt top tips to achieve the perfect smooth finish and we share all the details!

alon System have launched two new limited edition waxing products to the hero Just Wax Expert collection: Expert Watermelon Strip Wax and Hot Wax Beads, designed to be gentle on sensitive skin and delicate areas. Waxing experts, Lisa Stone and Andy Rouillard, hosted an up close and personal session at the Electric Space in central London sharing advice to deliver a smooth finish. The masterclass showcased the new limited edition, Just Wax products in action. The Just Wax Expert Advance Watermelon Hot Wax is a high performance strip wax, with a professional grade formulation, complete with a flexible fast set, perfect for clients with sensitive skin in delicate areas. The formula has a beautiful watermelon aroma to elevate the client experience, and its hydrating cucumber extract ensures that your client has a relaxing waxing experience. This extra fast setting hot wax has a perfect balance of flexibility and firmness, regardless of skill level. Smooth gel texture and super thin application allows for quick and comfortable hair removal without any stickiness. A visual indicator will show when the wax is ready to use; the

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clear gel turns opaque when it’s time to remove. The wax has a low working temperature, and it is formulated to grasp hair and not skin, for superior client comfort. Rosin free, low allergen. Just Wax Expert Watermelon Strip Wax is a clean, green strip wax with a fruity watermelon aroma and hydrating cucumber extract that’s tough on hair and kind to skin. The fast-setting, flexible formula allows for clean, easy removal of all hair types from every area of the face and body. Designed for outstanding client comfort and flawless results, even on sensitive skin and delicate areas. Andy Rouillard, Salon System Expert and Owner of Axiom Wax Academy said: “Just Wax Expert Watermelon Strip Wax is a sparkling, warm wax in Kiwi green, with outstanding fluidity that leaves the skin feeling perfectly smooth

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and conditioned - and no unpleasant stickiness. Meanwhile, the low temperature and soft-set formula makes it ideal not just for bikini lines but all areas of the face and body, guaranteeing gentle removal that respects the most sensitive of skins.” Just Wax is the perfect brand of choice for the salon professional, developed using the very latest technology and offers salons an award-winning menu of premium grade depilatory waxes, lotions, and waxing accessories. Salon System offer a range of courses developed by experts which are continually refreshed in line with the fast paced developments of the waxing industry. www.salonsystem.com @salonsystem

Luminescence revolutionary melasma and pigmentation treatment

Before

After

07904 655213 contact@aesthderm.co.uk www.aesthderm.co.uk

PROMOTION

Three Ways to Boost Income Have you ever wondered how you could boost your earnings without disrupting your work/life balance? Whether your diary is fully booked or you’re looking to reduce your hours, the experts at LAB Factor share three ways to earn extra income.

Retail

Having already invested in your services, clients will want to know how they can maximise and prolong their results. By educating them on the importance of aftercare, or discussing the specific formulas or application benefits of products, customers will be more likely to purchase relevant retail items from you. It’s through showcasing your professional expertise, rather than a typical sales pitch, that you’ll earn your client’s trust. Top tip: Show your clients how to use or apply products so they feel confident that they’ll be getting the most out of their purchases. Top pick: Brow Factor’s Brow Revive is a must-have for brow lamination clients and brows needing some spa-like TLC.

brow masks and under-eye patches are popular add-ons. While some may take an extra five minutes, your booked-out treatment times might mean you can efficiently work this into your services. Start each treatment by explaining any product add-ons you offer and how this will enhance your client’s results. Remember, your clients might not know about your product add-ons unless you offer them. Top tip: Make sure your add-on prices factor in profit and not just the cost of the product. Top pick: Zola Botox Cure can help to restore damaged brow hairs and stimulate growth. Perfect for brow lamination, maintenance and tinting appointments.

Product Add-ons

Additional Services

Offering extra products during treatments for an additional cost can boost your income and elevate your results. Brow nourishing formulas,

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Clients visit you not just for your results, but for the whole experience. Service add-ons are a great way to enhance this. You could create a more relaxing @thesalonmaguk

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ambience with add-ons such as a brow massage, as demonstrated by Saint & Serenity. This is excellent, not only for brow clients but lash lift clients, too. Plus, this upsell doesn’t necessarily need to extend your appointment times, as it’s a great way to make additional earnings during treatment downtime (e.g. while waiting for lashes to process). Check out @saintandserenity on Instagram for more information. Top tip: Light a candle and play relaxing music to create a tranquil vibe for your clients. Top pick: Saint & Serenity’s Silk Drops is a multi-purpose brow and lash oil that can be used for a brow massage treatment. All products are available to buy at labfactor.co.uk. Use code LFSMDEC15 for 15% off*. *Code expires 31st Dec 23:59 BST and excludes Brow Code, Brow Daddy, Perma Blend and Tina Davies Products.

BEAUTY BUSINESS

Transformation Challenge Do you want to transform your beauty business with the latest advanced beauty devices?

ook a business audit consultation and device demonstration and we will outline the 3 steps to transform your beauty business. Any deposits for orders placed for 2 or more devices will be able to claim a £2000 saving.

Milesman Compact Blend

This is the first truly portable diode laser that combines high power, a lightweight handpiece with a super cold treatment tip that cools down to -9°C. The ONLY laser offering a single output which is a combination of FOUR wavelengths (755nm, 810nm, 940nm & 1,064nm), it offers the ability to utilise the best of four wavelengths simultaneously. This powerful combination achieves outstanding hair removal results and completely and effectively covers all pigmented hair colour, thickness and root depth combinations.

3 Milesman Blauman

Featuring the Blue Laser technology’s accuracy, patient discomfort is reduced by up to 80% compared to similar treatments. This device offers immediate results combined with a painless, accurate, quick procedure and is the perfect laser to remove skin imperfections including nevi, seborrheic keratosis, age spots and much more in just one treatment. The Blauman can also remove cherry angiomas and telangiectasias in just one treatment because the blood is absorbed by the innovative blue laser technology.

Milesman Vossman

The Milesman Vossman radio frequency is the leading medical device in delivering technology in synergy with the practitioner’s hands and is safe, comfortable, effective and very easy to use. It is the perfect combination between manual therapy and innovative technology and provides total face and body skin tightening.

Contact our team to book a demonstration and find out about our limited edition business audit and business support package available for device order deposits placed before 1st December 2023. Any deposits for orders placed for 2 or more devices will be able to claim a £2000 saving. Phone: 020 4539 2323 | Mobile: 07902 536754 | Email: info@aestheticssolutions.co.uk

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The Party Edit Salon Magazine

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THE PARTY EDIT

Taking On Trends As we waltz into party season, with help from industry experts, we look at how your salon can discover the hottest trends to increase bookings and showcase your talent.

ocial media means that clients are more informed on the latest styles than ever before and will come to the salon with specific trends in mind: so, to stay up-to-date and increase client retention, it’s vital that your salon understands how to discover new trends and has a good structure in place to discuss whether certain styles are a worthwhile investment to implement and train. Christopher Laird, Brand Ambassador for Remi Cachet, and Salon Owner, told us how trends are vital to his business: “For November Collective, as a trendled salon, it’s a conversation that we have with our clients daily. As a team, we discuss upcoming trends, what we are seeing and loving at the time and how we can relay that back to our clients.” At Blue Tit salon, Hair Educator, Mads Ruus, agreed that trends are a regular conversation with clients, and that it’s an important discussion. He also explained how you can elevate the latest styles by using your expertise to alter them to suit each client: “I think we need to talk about what’s trending at the time to suggest the best styles to our clients. I find that we can always adapt what’s trendy to any of our clients by tweaking and personalising the hair to the individual.” Although not all clients will be curious about the latest trends, it’s important that your salon is always knowledgeable in order to provide guidance for everyone, based on their unique preferences and needs. Daiva Kamysova, Founder of Skin Loft, agreed with this notion and said: “Many clients are curious about the latest beauty trends, but it varies depending on the individual. Some clients are very interested in staying up-to-date with the latest trends and frequently ask for advice or information about them. Others may not be as focused on trends and prefer more classic or timeless beauty treatments.” If a client walks into your salon asking

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THE PARTY EDIT for the latest cut and colour sported by models on a recent runway, to maintain professional in your role, it’s important that your team has heard of this trending style and that they understand how to recreate it. Consumer trends come and go fast, so you have to understand how to find and educate your salon on the latest styles. Your search will vary dependent on your experience and status within the industry. For Neil Moodie, Founder of Neil Moodie Studio, their inspiration comes straight from the runway, thanks to their industry presence and recognised expertise within the hair scene. “We tend to be inspired by the latest fashion shows and red-carpet events because some of us work on them, so we are often helping to create the trends too. As a team, we will discuss what we’re inspired by. Also, by doing our own shoots, we try to create trends as well as follow them,” Neil said. As a creative professional, trends are something your team can be motivated by. Christopher suggested keeping education a continuous conversation: “If we see something we love on TikTok or Instagram, we usually have it recreated within a few days. I get so excited about trying new things, so this is something my team have definitely adopted from me.” With the salon located in the bustling city of London, Mads told us how their team find the latest trends by exploring their surroundings: “We are always training our staff on the newest trends, and I think it’s important to do so. It’s a massive bonus that we are located across the coolest and trendiest areas of London, which makes walking down the street inspiring.” For other salons, several strategies are employed to find and educate their team on the latest trends. Daiva explained the structure Skin Loft has adopted to keep up with the everevolving beauty industry: “This includes attending industry events, workshops and training sessions where the team can learn about the latest trends, techniques and products. We also regularly read industry publications and online blogs to keep up with emerging trends, products and technologies. This helps us identify what’s gaining popularity and what clients might be interested in. We maintain strong connections

with professionals in the beauty and skincare industry; this network provides opportunities for knowledge sharing and staying informed about emerging trends. We value the feedback and preferences of our clients, as they often share what they’ve seen or heard about in the beauty industry, which can help us gauge their interest in certain trends.” Pre – is a new multi-service premium salon, and their Founder, Mimi GastonKennedy, sources trends from social media, the latest runways or via celebrity promotions. For the up-and-coming salon, keeping up with the latest trends is important in order to stay relevant in a Salon Magazine

competitive market. “Beauty technology is constantly evolving, and we want to make sure we are providing our clients with the best possible treatments. That’s what makes the beauty industry so exciting. We are always on the hunt for the best formulas and technology. Facials are no longer a deep cleanse, but rather a truly transformative skin experience,” Mimi added. Including the latest trends keeps your client base interested and proves you are always elevating your services. Adopting new styles showcases your knowledge and expertise: you can personalise the

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THE PARTY EDIT

trends and excite clients by creating an altered version to suit them. As a team of creative professionals, Neil highlighted the positive impact introducing new trends also has on himself and his colleagues: “For the team, it’s also important as it keeps them motivated and excited, not only the younger members, but the older ones too.” To stand out and attract a loyal client base in a highly competitive industry, your salon has to evolve to include services that are at the forefront of consumer demands. However, Daiva emphasised the importance of maintaining a balance between incorporating the latest trends and providing comfort to clients. She said: “Many clients value the familiarity of traditional services. An effective approach is to offer a blend of modern and classic treatments, to cater to a wide range of client preferences. This way, clients can enjoy the comfort of familiar services, while also having the option to try the latest trends, creating a well-rounded salon experience that keeps clients engaged and satisfied.” Although introducing new trends

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boosts team morale, excites clients and helps your salon to stand out, it’s important to make a business decision as to whether the trend is a beneficial investment in terms of profit, factoring in the time to train your team and the cost of the product and equipment. Neil acts strategically with a skilled business mind to help his salon decide on whether trends are a worthwhile investment. He explained: “After giving out trend advice to clients, we wait to see how many clients bite on those trends and, if it looks like they are proving popular, then we start to promote more on our social media channels. We tease the trends on our channels anyway, but it’s about analysing how the engagement goes.” Whilst investing in trends is necessary to a certain extent, Mads told us how Blue Tit put emphasis on maintaining their unique brand personality in their salon work. He said: “I think it’s important that we don’t just jump on the bandwagon in the age of social media we are seeing so many people doing the same things. The question we always have to ask ourselves is: ‘how can we elevate this and make something our

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clients notice and choose us over other salons’.” Before introducing a trend at Skin Loft, the initial consideration is always if it aligns with their core philosophy and values. After confirming this alignment, Daiva explained the importance of thorough thought into the lifetime of the trend: “We consider whether the trend is a short-lived fad or something with long-term potential. Investing in longlasting trends is often more prudent. It’s often a balancing act between meeting client demands, staying true to Skin Loft salon’s values and ensuring that the investment is financially sound.” Ultimately, with a new year comes new trends. Make sure to stay on top of consumer demands to stay relevant in a competitive market. To elevate your services, encourage your staff to get in touch with their creative side and adapt the latest trends to specifically suit the desired client. Finally, before spending precious salon time training your staff and revenue on new products for trends, use your knowledge on the industry and client feedback to decide whether introducing the new style is a beneficial investment.

EXCELLENCE OF INNOVATION

BASES • TOP COATS • BEST-SELLING GEL POLISH COLLECTIONS LIQUIDS FOR MANICURE • GEL

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CREATE THIS STYLE

Ready, Set, Party! With party season upon us, Session Stylist, Joana Neves, shares a step-by-step to create this eye-catching, yet low maintenance rope braid.

he rope braid is a versatile style that will suit all clients and a variety of looks. Although appearing very simple, the use of the ‘rope’ technique within the ponytail and the addition of a beautiful accessory, be it gold or perhaps something sparkly, this partnership of the two is fantastic and works incredibly well. The style can be adapted to suit the overall look, whether this be much more structured or something much more relaxed. Joana’s career in the hair industry began with Carlos Gagos, where he fed her creativity and energy leading her to strive for more. Following that, Joana started entering competitions such as the OMC and Trend Vision, not only allowing her to develop her skills but also winning gold medals and awards. Joana then headed to London, joining Neil Moodie’s team, then James Pecis team, and then working with one of the greats of the session industry, Sam Mcknight. Working in Milan, Paris, New York and London on runway, shows and campaigns. Now Joana is a session stylist in Guido’s team as well as Editorial Director for ALTERNA. Joana became part of the ALTERNA team working on educational sessions, product launches and photographic shoots for the renowned brand. “I believe education is so important. I have never stopped learning throughout my entire career. Working with ALTERNA has given me a platform to share my ideas and skills, they have

Products list ALTERNA Caviar Anti-Aging Working Hair Spray Clear hair band Gold accessory clip Flat hair clip

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Finished Look

The style can be adapted to suit the overall look, whether this be much more structured or something much more relaxed. given me the resources to explore this avenue. We managed to educate throughout the pandemic with Instagram Live sessions called Creative Corner and they got better and better with each one we did. We used the technology available to share ideas with our global audience,” Joana said.

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What’s next for Joana? “Education is my passion and I’d love to translate my experience in the session world to a course for other hairdressers to attend. It’s important to understand salon work to enable you to do session work and I think it’s an area lots of hairdressers are interested in,” Joana added.

CREATE THIS STYLE

Step one

Step two

Step three

A smooth and clean base is important and keeping the hair smooth without any bumps or flyaways is important too. Working to a centre parting, use a small hair slide to secure the hair on both sides above the ear. Lightly spray the ALTERNA Caviar Anti-Aging Working Hair Spray evenly across the roots and top section of the hair.

Brush out the hair and secure the lower sections behind the ear with hair slides. Gather the hair into a low ponytail at the nape of the neck and secure with a hair thread. Cut any remaining ends of the hair thread.

Place a circular gold hair clip around the hair thread to create a unique finish. Next, separate the ponytail into two sections, securing at the ends with clear hair bands.

Step four

Step five

Step six

It’s time to rope braid. Take each separate section of your ponytail and braid them over one another to create your simple, yet flawless braid.

Once braided, leave a small 2/3cm end section at the bottom of the braid. Secure the style with a clear hair band.

To create the relaxed feel, slightly loosen your rope braid at the crossover sections, to add texture and a little volume. Lightly spray the braid with ALTERNA Caviar Anti-Aging Working Hairspray to secure the style. Finish the look with a small gold hair clip.

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LATEST PRODUCTS All I want FFØR Christmas…

Add these to your retailing section so clients can gift their loved ones salon-worthy hair. FFØR’s range of scienceled, vegan, and sustainable haircare developed by the experts, offers a comprehensive collection of personalised haircare gifts for this festive season. Presented in a stylish aluminium gift box that can be reused time and time again, FFØR have curated two essential collections offering salon-quality hair at home this Christmas. Each gift set features three full sized products, promising smooth, shiny, and healthy hair for Christmas and beyond. www.fforhair.com

Miracle Moisture

The Hydrate & Conquer duo provides deep hydration with Organic Coconut Oil and Tasmanian Sea Kelp, containing Vitamins A, B, C & E and 13 amino acids. With hair health in mind, the product locks in moisture for sun damaged hair this Christmas. The Seven Day Miracle, is enriched with O&M’s Signature Oil Blend of Organic Coconut and Macadamia Oils, leaving all hair types frizzfree with deeply hydrated silky locks. The Know Knott leave-in treatment also features O&M’s Signature Oil Blend of Organic Coconut & Macadamia Oils. www.originalmineral.co.uk

Skin Health Innovation

Having spent years mixing, testing and perfecting, the in-house doctors and formulation experts at iS Clinical are pleased to introduce their highly active, fast-acting Retinol+ Emulsion. Offering a complete skin overhaul, the multi-tasking Retinol+ Emulsion is a fast-acting keratolytic formula, featuring encapsulated and bio-identical lipids, Phosphatidylcholine, and Triglycerides. iS Clinical’s patented Extremozyme technology® (Ectoin) helps to nourish and protect skin against external environmental aggressors for improved resilience, whilst repairing fragile proteins, and DNA components. Suitable for normal, oily, dry or combination skin types, Retinol+ Emulsion should be applied three times per week, building up tolerance to once daily. isclinical.co.uk

Beauty is Timeless

DIBI Milano have created a limited-edition holiday collection that evokes Italian spirit and beauty, paying tribute to Italian fashion. This Lift Creator kit, unveils a more lifted, firmer and revitalised complexion with this powerful age-defying wonders. Turn back the hands of time with Lift Creator, because age is just a number, and beauty is timeless. The set includes: Lift Creator Extra Intensive Rich Cream (50ml), Lift Creator Eye Contour Gel 3 in 1 (15ml) and Acid Infusion No-Age Renewing Hand Cream (50ml). xpertprofessional.ie

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FOCUSING ON WINTER SKIN IN DECEMBER C-Pen III, natural collagen induction with excellence. It has 6 speeds to aid with depth and intensity. The stimulation of dermal components helps internalise skin renewal, reduce wrinkles, firms and reduces blemishes.

The C-EM Serums adapt to specific needs with a long term effect. From the first use the skin reveals a visibly smoother & more plump appearance thanks to a high content of hyaluronic acid. Due to their two stroke method, the serums promise immediate and lasting results, visible instantly and long term, ensuring profound transformation of the skin.

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info@celestetic.co.uk 01226 715360

TRENDING OR ENDING

Spice Inspired Hair Colour expert and OSMO Ambassador, Jake Nugent, talks us through the trending spice inspired hair, and whether training and products to deliver this style are a worthwhile investment or whether this is a trend that is likely to end.

Please tell us about the Spice Inspired Hair Trend.

We know that hair colour tends to get warmer in the cooler months, so the spiced hair trend is a play on creating warmth in your clients’ hair. I’ve pulled together five spiced hair trends that can work on brunette, blondes and red heads. The styles can be adapted to your clients’ skin tones, work/life requirements and maintenance needs.

How can stylists create this trend and what products do they need? Colourists will have the spice colour portfolio in their colour range; you can then decide on the names you want to create and then look to promote them to your clientele. This can either be on social platforms, or look books can be created in the salon to show during consultations. It’s more about how you’re going to market the colour trend to your customers.

What client would opt for this style? This is a very flexible trend, as you can adapt the spice around your client. As with any colour, the consultation is key,

so you understand what your client is thinking, how they’ll maintain at home and repeat visits to the salon too.

Is this style seasonal, or a look for all-year-round?

Although it’s ideal for the cosy winter months, as with most trends, you can certainly adapt it for all seasons. As colourists, we love to experiment and tweak colours – so, as with any trend, the Spice Trend is adaptable all year round.

Ultimately, in your opinion, is this style worth introducing?

Most definitely – it’s not so much about training, but encouraging your team to understand colour trends and seasonal changes. It’s fun to come up with names for trends, and this helps to create marketing noise on your socials, newsletters and in the salon. Have fun and let your creativity as a colourist flow!

For this season’s Spiced Trends, I’ve opted for these names to promote the looks: Ravishing Chilli Tones:

This year I think we’ll see a shift towards more rich, vibrant shades. Think deep chilli, fiery paprika and bright cayenne pepper shades.

Cayenne Colours:

Copper hair was a huge hit last year and I’d love to see it make a return.

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Cinnamon Highlights:

This trend is all about subtle, naturallooking highlights that add a touch of brightness.

Salt & Pepper Blondes:

This season it’s all about the icy blonde and silver. This trend works particularly well for those with cool skin tones.

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Glossy Nutmeg Browns:

Warm brown hair is always a classic, but this time we’re seeing a trend towards richer, darker shades with depth. Think Cloves, Cocoa Powder, Nutmeg and Cardamon.

AESTHETIC TRAINING FOR BEAUTY THERAPISTS, HAIRDRESSERS, SPMU ARTISTS, NON MEDICS Shapers 43 Avery Road, Sutton Coldfield, B73 6QB 0121 355 0353 Satatraininguk@gmail.com

THE PARTY EDIT

Bang On Trend We talk to the experts to hear what they are expecting from the hair and beauty industry in 2024!

Textured Updos

Tina Farey, Editorial Director at RUSH: “I think Pamela Anderson inspired updos and textured updos will continue to be on trend – more effortless styles that still look chic. These looks will only become more on-trend, when clients are looking to achieve the perfect party hairstyle and look as glamorous as ever.”

Wellness Integration

Daiva Kamysova, Founder of Skin Loft: “The boundaries between beauty and wellness are blurring. More salons are incorporating holistic treatments and wellness services, recognising the interconnectedness of beauty, relaxation and overall wellbeing.”

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Short Cuts

Neil Moodie, Founder of Neil Moodie Studio: “I think shorter chin length bobs with micro-fringes will be big in 2024, as will buzz cuts or grown out buzz cuts.”

90’s and 00’s Inspired Cuts

Christopher Laird, Brand Ambassador for Rei Cachet: “2024 is going to be the evolution into the late 90’s and 00’s trends, and I think we will see a lot more iconic looks returning. Victoria Beckham is definitely going to be referenced a lot!”

Natural Highlights

Mads Ruus, Hair Educator at Blue Tit: “Working with natural highlights and colours, keeping haircuts soft, but still textured. I think we’ll see clients asking for the second day hair look.”

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Pixie Cuts

Tina Farey, Editorial Director at RUSH: “I think we’ll see the return of the short cuts, with clients looking to embrace a new look and a shorter length for the New Year. Think Pixie Cuts and cheekbone grazing bobs, and for those more daring, the buzz cut!”

Technology Implementation

Daiva Kamysova, Founder of Skin Loft: “The integration of technology in beauty treatments is expected to continue. From advanced skincare devices to data-driven customisation, technology will likely play a significant role in the industry.”

SIMPLYSALON

The Mini Space, Cardiff

Welcome to The Mini Space, a unique salon nestled in the heart of Cardiff. Salon Owner, Stephanie Henley, has transformed a shipping container into a cosy haven for those seeking a personalised and intimate salon experience and we find out how SimplyHair provides a range that enhances her results.

The Birth of “The Mini Space”: Where Personality Meets Passion

SimplyHair Hero Products

Tint Brush:

Makes tedious sectioning easy and ensures a cleaner finish.

Pop-Up Foils: Sturdy and reliable

Sectioning Clips:

Keeping hair in place during complex colour placements.

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Stephanie explained how The Mini Space’s design was inspired by her vibrant personality and creative spirit: “The inspiration came from working in a small space but with a chaotic mind, for example, I love colours and skulls, and I like to make a statement, so I replicated this in the salon and let my mind flow throughout.” As we delved deeper into Stephanie’s world, it became evident that her salon, is a true reflection of her unique

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personality and passion. She takes great pride infusing her own personality into the space, evident in the prominent skull adorning the salon’s walls—a motif that also finds a place in her personal tattoos. But Stephanie’s creativity doesn’t stop at the salon’s aesthetics; it extends to holistic wellness as well. Crystal healing, a practice close to her heart, finds its place within the salon’s ambiance. These crystals not only add a touch of mystique, but also contribute to the positive energy and tranquillity that clients experience during their visits. To provide a memorable experience

SIMPLYSALON for her guests, The Mini Space goes beyond the realm of hairdressing. Understanding the importance of small touches, such as offering refreshments, from prosecco to a variety of teas, coffees, and even cold beverages, clients are treated to a range of options to sip on while they indulge in their salon journey. For clients who want an outdoor break during their appointment, The Mini Space offers a tranquil space with an outdoor swing to relish in the nearby sunset. The abundance of natural light that pours in through the double glass doors not only creates a warm and inviting atmosphere but also provides the perfect lighting for those Instagramworthy “after” shots that showcase her clients’ stunning transformations. It’s a place where her clients can not only leave with gorgeous hair but also a sense of rejuvenation and tranquillity, all under the watchful eye of the skull that symbolises her unique artistic vision.

SimplyHair Elevating the Salon Experience

Stephanie uses SimplyHair’s range throughout the salon and praises the brand as a huge contribution to her client’s satisfaction. She spoke highly of SimplyHair’s quality foils, which have significantly improved her efficiency. Stephanie explained: “The quality of the foils makes working much more effective as you can just pop them out of the box pre-cut and they are ready to go. The foils are so sturdy, they don’t slip on the hair, which can happen with traditional foils, so you can really anchor

in that baby light and create that perfect blend.”

SimplyHair on Instagram: Aesthetic Pleasure Social media plays a pivotal role in the beauty industry, and Stephanie has integrated SimplyHair products seamlessly into her content. She enthused: “I love featuring the range in my content; the products are so aesthetically pleasing, and clients love to know what’s going on in the salon, especially when you are weaving and bleaching, and having aesthetic foils really enhances the vibe.”

Tips for Aspiring Salon Owners

renting a chair to having their own salon space, Stephanie had some valuable advice to share. She emphasised the importance of being fully booked for a six to eight week period to ensure financial stability before taking the leap. The Mini Space is not just a salon; it’s an embodiment of Stephanie’s passion, creativity, and dedication to providing her clients with a one-of-a-kind experience. With SimplyHair products enhancing her craft, where clients can truly feel like celebrities. Her journey from renting a chair to owning her own space is an inspiring testament to the possibilities in the world of beauty and haircare. www.simplyhair.co.uk

For those dreaming of transitioning from

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PROMOTION

Curly Girl Approved OSMO have launched their new curly hair range and it’s Curly Girl Method approved! In this spotlight launch, we find out all the details on the range that has been created with curls in mind and packed with curl-loving ingredients to ensure that your clients have a good curl day, every day.

ater to all your curly hair clients and elevate your services with the new OSMO curly hair range, specially designed to bring natural curls back to life. Free from silicones, sulphates, parabens and alcohols, Curl Revival leaves your client’s curls hydrated and silky, fights frizz and defines curls. And what’s more, it’s 100% vegan and cruelty free.

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Reacting to Industry Trends

Created in response to the phenomenal success of the now infamous Curly Girl Method, Curl Revival aims to cater to the specific care needs of the three main curl types. Allowing your salon to enhance services catered to curls with a product range that creates a dream curl care cocktail.

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Ingredients

Resurrection Flower: Helps soothe and nourish the scalp. Rejuvenates dry and damaged hair, restoring it back to a healthy condition. It also helps plump, protect, and add shine. Avocado: Contains healthy fats to help nourish hair, making it feel supple, healthy, and more resilient to damage. Aloe Vera: Contains many active minerals that help strengthen the hair. Helps

PROMOTION remove excess oil from the scalp and soothes the scalp to help promote healthy cell growth.

Introducing the Dream Team…

Cater to this growing group of clients by offering products that specifically care for curls. Clients will appreciate their stylist being able to discuss the best products to enhance their hair type. This will help build trust and will make clients more inclined to buy your retail offerings. Use the information below to ensure your staff are knowledgeable on the range, to provide personalised recommendations based on their hair type and preferences.

Reinvigorating Shampoo:

A super hydrating, curl loving formula that gently foams and cleanses whilst retaining the hair’s natural condition. Formulated with nourishing Avocado and Jojoba Oils, this frizz reducing shampoo leaves type 2 waves and type 3 curls feeling clean, fresh, and hydrated. Directions: Apply to wet hair and lather well. Rinse thoroughly. Repeat if necessary.

Revitalising Cleanser:

A creamy, no-foam, cleansing solution for thirsty curls. Formulated with Resurrection Flower Extract and Avocado Oil, this gentle cleanser helps melt away dirt and product build-up without stripping the hair. This mild formula reinvigorates the scalp and leaves curls feeling hydrated and silky. Directions: Use on wet hair, starting at the top of the head, working front to back, massage well into the scalp using a circular motion. Follow with the sides and nape, before running through the ends. Detangle with fingers and rinse thoroughly.

curls and coils, this nourishing conditioner helps to detangle and soften strands while enhancing definition and increasing shine. Formulated with Resurrection Flower Extract and Avocado Oil, hair is left tangle free and silky. Directions: Apply to wet hair, rake through the hair in sections using your fingers until hair makes a squelching sound when squeezed. Rinse out partly or fully according to your curl pattern. For drier curls, leave the product in. For looser curls, partially rinse the product.

Renourishing Mask:

A rejuvenating treatment mask formulated with Avocado Oil and Shea Butter, designed to help strengthen and protect the hair whilst aiding in the prevention of breakage and tangling. Curl definition is enhanced, moisture levels are restored, and flexibility improved. Directions: Apply to damp hair from roots to ends after cleansing. Detangle with fingers and leave on for approximately 20-30 minutes (or longer as required). Rinse well and style as normal.

Replenishing Cream:

An ultra-nourishing, soft hold leavein cream designed to deliver intense moisture and protection against humidity. Formulated with Resurrection Flower Extract and Jojoba Oil, this weightless 2-in-1 formula contains structure building ingredients inducive to curl formation. It also

helps control frizz while softening and defining all curl types for bouncy, velvettouch results. Directions: A lightweight cream designed for use as both a moisture booster on wet hair and a hydrating styler on dry. On wet hair: Start with a pea-sized amount and build as required. Rake through curls using fingers to ensure even distribution. Style as normal. On dry hair: Mix a small amount with a little water in your hand then either squeeze into hair or spot treat individual curls.

Re-Invigorating Gel:

This effortless, moisturising gel is designed to smooth and define curls effortlessly without stickiness. Formulated with Green tea and Soybean Oil, this water-based styler creates a protective, light, non-greasy cast around your curls, holding the style and shape with medium hold and long-lasting results. Directions: For maximum effect, apply to damp hair. Rake the gel into hair in sections, working from back to front. Ensure even distribution. Allow to dry, then tip head forward and scrunch out the gel to release the cast. For extra volume, repeat underneath, scrunching and holding in sections to encourage curl formation. OSMO is available from hair and beauty wholesalers. Visit www.osmo.uk.com for your nearest stockist.

Revitalising Conditioner:

Designed to quench waves,

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PROMOTION

Tools for Professionals Karina Perematko’s career in the nail industry spans back 16 years, making her mark as a renowned technician and educator across the globe. In this exclusive interview, Karina discusses how her experience has helped developed Evoke Professional, a range of tools designed specifically for nail professionals.

Please tell us a bit about your experience in the nail industry.

I developed a passion for the nail industry in 2007, and since have grown to become a global artist, with numerous awards and a thriving nail business. Being recognised as an Absolute International Master Educator, means that I develop and teach courses to new talent. I have taught across the globe, as well as online, to over 10,000 students. My journey hasn’t stopped at teaching, drawing from years of experience and selecting the best materials, I have designed my own range of manicure and pedicure tools. I incorporated Evoke Professional in 2022, and since then, the company has been steadily growing.

How did you gain recognition and grow to be a worldwide known artist?

When I began my career, I never thought that I would make it so far and achieve so much. However, step by step, I grew and became a skilled nail technician. I participated in recognised nail competitions and wrote several articles for popular nail magazines in the UK. I gradually grew in popularity and started travelling around the UK and other countries to share my knowledge and skills.

What inspired you to create Evoke Professional? One morning, I decided to create a

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range of beautiful and elegant uniforms for the beauty industry. While the uniform design was in progress, I decided to create tools. Why? Because I have my own academy and many students, and I thought, why should I buy tools from another company when I can create my own, with premium quality and unbeatable results? As time went on, my business grew, and my beautiful tools came to life!

What makes Evoke Professional stand out from other brands on the market?

Evoke Professional stands out because as its Founder, I am passionate and have years of expertise within the industry. Drawing on this, I have designed a range of manicure and pedicure tools,

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incorporating the latest technology and the highest quality materials to create products that are both beautiful and effective. It’s not just about the products themselves - it’s also about the values and philosophy that underpin the Evoke Professional brand. From a commitment to sustainability and ethical sourcing, to a dedication to innovation and excellence, everything that Evoke Professional does is guided by a deep passion for the industry and a desire to make a difference. So, if you’re looking for a brand that truly stands out from the rest, look no further than Evoke Professional. You’ll find everything you need to elevate your nail game and take your results to the next level. Visit us on evokeprofessional.com with voucher Evoke15 for 15% off your order.

Welcome to EVOKE PROFESSIONAL Creative, innovative, and always on trend. Founded in 2019 by Karina Perematko, nail designer and owner. Karina’s passion for nails and the beauty industry grew into her fulfilling her dreams and designing our beautiful tools, uniforms, and other products. The idea for the products, development, and production is set on her motto: By professionals for professionals. We stock a wide range of manicure and pedicure tools as well as unique salon wear & uniforms for all beauty professionals. In addition to this, we also sell stunning silk scarves, scrunchies, cuticle oils, brow soaps, and more to come. Whether you are a beginner or an experienced technician, don’t worry – we got you! Our products are high quality and made to perfection to suit all.

Visit us now and get 15% off using the code Evoke15!

www.evokeprofessional.com evokeprofessional@gmail.com | 07932 220554 |

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PROMOTION

Results Make Clients Return! Introducing the EXILIS, by BTL, a range of non-invasive procedures treating both skin and fat on the whole body. In this exclusive launch, we explore the benefits from the procedure and hear Salon Owner, Vanessa Fernandez’s point of view.

How can patients benefit from the procedure?

The EXILIS helps patients achieve more defined body areas, by reducing the fat bulges and smoother and tighter skin by affecting the skin collagen. When applied to the face the EXILIS gives patients a more youthful appearance by reducing the wrinkles, lifting and tightening the skin.

Who is the right candidate?

The EXILIS treatment is ideal for any adult patient looking for cosmetic improvement on their face and body.

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Is the procedure safe?

The EXILIS meets strict safety standards. The system ensures that the exact amount of energy is delivered during the treatment. The integrated cooling allows your provider to target heat to proper skin depth to achieve the best results, while maintaining patient comfort.

How many treatments do I need to recommend to clients?

Your EXILIS provider will tailor the best treatment plan based on your individual needs. Most patients undergo between two to four treatments scheduled on a @thesalonmaguk

Salon Magazine

PROMOTION

Salon Owner Testimonial – Vanessa Fernandez, The Dolls London The EXILIS is amazing for skin tightening, we get unbelievable results. We’ve done a lot of nonsurgical treatments and our clients are really happy with the results they’ve received. I love the fact that the technology in the EXILIS machine is very versatile, meaning that we are able to combine the machine with other devices we already have in the clinic. By using BTL equipment we find that our clients are happier with the service and therefore come back. They return because once they’ve had great results from one device, they’re more likely to trust all the other treatments we have on offer in the clinic. weekly basis. Each treatment of a specific body part usually takes between 15 to 30 minutes. This can vary depending on the treated area, treated indication, and other factors.

What does the treatment feel like for clients, is it painful?

No, the treatment should not be painful. The EXILIS provides the most advanced non-surgical solution, treating your face and body parts safely, and efficiently. Most patients describe the sensation of the therapy as being comparable to that of a hot stone massage. The treatment is performed in a lying position, so your clients can easily relax during the procedure.

Are there any side effects?

The whole EXILIS procedure is noninvasive and requires no recovery time. You can easily complete the treatment during a client’s lunch break and they can return to their daily activities immediately.

How quickly do clients see results? This very much depends on the treated

area, its condition and other factors. You may see visible improvements after a single session. Results will typically improve over a three month follow up period.

Will I need to advise clients to change their lifestyle or follow a defined diet? Your client will not be required to exercise or alter their dietary habits. However, the treatment results can give your clients a head start to a better looking body. Many patients feel motivated to take care of themselves better when the procedure is over.

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What sets the ELIXIS apart?

Many years of research and development have enabled us to deliver the only device of its kind that simultaneously applies the two very popular energies: radiofrequency and ultrasound. The combination ensures high patient satisfaction and comfort. Thanks to its built-in cooling, the EXILIS offers a comfortable and safe therapy, able to precisely and efficiently target the desired tissue. Our professional team is here to help you grow your business. Find out more at btlexcellence.com Instagram: @btlexcellence_uk Facebook: BTL Excellence UK

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PROMOTION

The Hair Extension Champions What better way to excite your clients this festive season than with a brand-new arsenal of top-tier hair extensions? We found out why for this and many other reasons, Cliphair have boosted their luxurious Remy Royale range with five fresh new additions.

FLAT WEFT

Flat Weft

Let your clients step into the modern and trendy world of custom-made hair extensions, LA weaves, and more – with flat weft hair extensions. Designed to deliver maximum performance with the utmost discretion, this seamless weft is made of 100% Remy human hair and features a new and improved design: sturdiness and minimised shedding

NEW Professional Hair Extensions Range The double-drawn craze goes on to appeal to the finest palates. From the super-discreet and flexible invisible tape hair extensions, to the latest innovation in nano hair extensions, the latest Cliphair drop can be marketed to clients as celebrityworthy. Made of 100% double-drawn human hair, these hair extensions know no rivals when it comes to softness, shine, and manageability – and can last from six to 12 months, being reusable for multiple repositions. Let’s take a closer look!

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meets thinness and reduced visibility. For sew-in weaves and other hair transformations that will stay hidden, even in finer hair. Naturally flawless thanks to its double-drawn, superior quality tresses, these upgraded wefts promise more than just a stunning aesthetic: farewell to tangling and bulkiness. Thick from root to tip and cuticle-aligned for unmatched shine, softness, and manageability – what else could you possibly ask for in your hair weft? Glue it, sew it, and use it to create custom clip-ins to suit any client… The possibilities are endless.

opening the tape hair extensions’ doors to a wider public. Lasting from eight to ten weeks, these beautiful tresses can be reused for multiple repositions – INVISIBLE TAPES

Invisible Tapes

Introducing the latest innovation in tapein hair extensions, where the gorgeous hair strands they are made of run all the way to the edge of the tab, blending seamlessly with the natural hairline. Flexible and virtually undetectable, Cliphair’s invisible tapes offer unbeatable comfort and can be applied in less than two hours. Also known as skin-wefts, these gorgeous products stay hidden even in tricky updos and ponytails –

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as they are part of the supreme quality range ‘Remy Royale’, with an impressive lifespan of six to 12 months.

PROMOTION Nano Bonds FLAT TIPS

Using the latest technology, Cliphair’s new nano bond hair extensions introduce see-through silicone tips instead of the classic metal loop. A secure, discreet finish with a stronger grip that withstands the test of time whilst being gentle, without using any glue or heat during fitting, repositioning, or removal. Nano bond hair extensions move naturally with the clients’ hair and offer a lightweight and discreet solution for those with fine or thin hair, ensuring a seamless blend that stays virtually undetectable – allowing your clients to play around with updos, buns, half-ups, ponytails, and whatever crosses their mind! As part of the supreme

NANO BONDS

Flat Tips

Also known as flat tip keratin extensions, these gorgeous tresses have made it to the roster as one of the most low-maintenance, pre-bonded hair extensions to apply on your clients. Featuring a small, flat, and lightweight keratin tip at the top of each strand, these hair extensions are true champions of discretion and stay hidden in natural hair, creating a seamless and authentic look. The flat tip hair extensions’ innovative shape will allow heat to activate the keratin bond quickly and is incredibly easy to mould around each section for a secure and long-lasting attachment. Comfortable and flexible, these hair extensions will give your customers all the freedom to enjoy a long-term makeover without having to worry about monthly appointments. In fact, they can last up to three months before needing a re-fitting – and the same hair, with an outstanding longevity, can go up to 12 months with the proper TLC – also with the ability to be re-tipped and used for multiple refittings.

Remy Royale range, with the proper installation and maintenance these extensions can last from eight to ten weeks before needing a refit and can be reused on multiple appointments: their incredible six to 12 months lifespan makes it the ultimate cost-effective solution. Nano bond hair extensions have minimal to no fall-out and provide an undetectable makeover, thanks to the transparent silicone tip.

Remy Royale Tapes

that can be easily fitted or removed. Ideal for those who prefer to wear their hair down, the Remy Royale tape hair extensions offer unmatched lusciousness thanks to their superior quality, cuticlealigned for a better performance, more shine, and undefeated softness. They can be used to pump up the volume in your clients’ tresses, add precious inches of length, or even create depth and dimension with highlights or lowlights. www.cliphair.co.uk

Your clients’ much-loved tape in hair extensions are getting a royal revamp – now available in doubledrawn, gorgeous wefts

REMY ROYALE TAPES Salon Magazine

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PROMOTION

Who Are BluSky Brands? Although still comparatively ‘New Kids on The Block’, BluSky Brands have a great following and client base through their products, education and ethos. In this exclusive editorial, Founder, Tony Cripps, discusses how with more companies making products available online and in stores, it is now, more important than ever to have boutique brands like BluSky, committing themselves to our industry.

lueSky truly are a salon professional exclusive company and pride themselves on that fact. As I celebrate 40 years in the industry this month, I have seen many changes, but throughout my career I have always stuck to the Salon Exclusive philosophy. With more and more companies making products, it is now more important than ever to have brands like BluSky, committing themselves to our industry. BluSky Brands was initially formed in the UK, for our own brand, Mane Tribe, developed by myself and my Business Associate, Sean Cassar. We set out to create a brand that was ecologically conscious, affordable to salons and, more importantly, to clients. The other main direction, for BluSky is as Difiaba’s exclusive brand partner for the UK and Ireland, Difiaba are themselves one of the newer Italian colour houses, but already have a household name in Charcolite Bleach. The first thing BluSky did as a company was to create a great education team and that has helped salons in changing

Tony Cripps

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brands, creative and artistic skills and increasing their retail sales. I know just how important education is, which is why we have a very strong education team at the forefront of what we do as a company. This was greatly enhanced earlier this year when Leanne Lea joined the BluSky team as Creative Director. The response from her education style has been warmly welcomed by the team and clients alike. With the large number of independent stylists working within salons, home salons and even both, the industry is changing dramatically and this group along with traditional salons and stylists still want to maintain high standards, learn the latest techniques, and often need some business and marketing help and pointers. BluSky Brands are fully inclusive and supportive of all stylists and have something to cover all requirements. We love helping salons increase their retail through our training programs and stylist-based marketing materials. Retail is such a beneficial additional revenue stream when implemented in the correct way. BluSky also have some wonderful events coming up next year and a competition for all stylists in the BluSky family. Because BluSky are a family run, boutique brand, with loads of experience in the industry, we understand the successes and hardships that everyone experiences, and we can easily adapt to suit and fit, depending on people’s specific requirements. If I had to sum up what BluSky Brands

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is about, firstly you obviously need to have great products, great education, and great service; but for me more importantly it’s about supporting, caring and understanding. BeLong – Be Loved – Be BluSky www.bluskybrands.co.uk Facebook, Instagram, Twitter: @BluSkyBrands

CONNECTIONS Hair Extensions

Accounting

Cliphair

Pink Butterfly

T: 07496454532 E: info@pinkbutterflyaccounting. co.uk W: www.pinkbutterflyaccounting. co.uk @pinkbutterflyaccounting Pin Butterfly Accounting Ltd

T: 03450 211 311 E: trade@cliphair.co.uk W: www.cliphair.co.uk @cliphairlimited @cliphair.limited @cliphairextensions @cliphairlimited

SkinBase

Unit 21, Bury Business Centre, Kay Street, Bury, BL9 6BU E: hello@hairmadeeasi.com W: www.hairmadeeasi.com @hairmadeeasi @hairmadeeasi @hairmadeeasi @hairmadeeasi

Hair Made Easi

Aesthetics West Avenue, Talke, ST7 1TL T: 01782 770 810 E: office@skinbase.co.uk W: www.skinbasepro.co.uk @skinbase_facial SkinBaseFacial @SkinBase

The Hair Extension Group

T: 024 7635 3293 E: trade@thehairextensiongroup. co.uk W: www.thehairextensiongroup. co.uk @nakedweave nakedweave

Zemits UK LTD

T: 020 4532 5922 W: www.zemits.co.uk

Beauty Products & Training

Hair Products

Nouveau Beauty

T: 01977 655 090 E: info@nouveaubeauty.com W: www.nouveaubeauty.com

Furniture

Soapbox PR

Unit 18, Hillgate Place, 18-20 Balham Hill, London SW12 9ER. T: 020 3133 3013

Hair Tools REM

T: 01282 619977 E: sales@rem.co.uk W: www.rem.co.uk

Denman Professional Tools

Denman International Clandeboye Road, Bangor, County Down, BT20 3JH E: customer.services@ denmanbrush.com W: denmanbrush.com @denmanpro

Haircare Olaplex

E: uksupport@olaplex.com W: uk.olaplex.com @olaplex @olaplex @olaplex

Lash & Brow Growth Serums Avante Cosmetics

1 Short Hill, Harrow on the Hill, HA1 3BF T: 07949 508 885 E: info@avantecosmetics.co.uk W: www.avantecosmetics.co.uk @avantecosmetics @avantecosmetics @avantecosmetics

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Salon Magazine

Premium Quality Hair Extensions Does your salon need a hair extension provider that covers all your customers needs? Rapunzel of Sweden can offer your salon custom made solutions with our wide range of high-quality human hair extensions and new innovative products. We have over 75 shades, different color techniques and all of the popular methods. Allow your customers to find the perfect match with our great selection of hair products. Contact us for more information business@rapunzel.com www.rapunzelofsweden.com

CONNECTIONS Concept Salon Design

Natural Products

T: 0151 523 0132 E: sales@salonfurniture.co.uk W: www.salonfurniture.co.uk

Inika Organic

T: +44 (0) 203 713 0149 E: simone@inikaorganic.com W: uk.inikaorganic.com @inikaorganic @inikaorganic @inikatv

Salon Software Salon Tracker Ltd

Hive of Beauty Ltd

Unit 5a South Park Way 41 Business Park, Wakefield WF2 0XJ T: 0113 350 8230 E: info@salontracker.co.uk W: www.salontracker.co.uk

Lisa Kon

30, Gladstonos Street, P. Makedonas Court, Mezzanine Floor, 3041, Limassol, Cyprus E: support@simplybook.me W: www.simplybook.me @simplybook.me simplybook

Nails & Beauty Products 1 Queens Grove Studios, London NW8 6EP T: 0845 450 4802 E: sales@hiveofbeauty.co.uk W: www.hiveofbeauty.com @HiveWax @hiveofbeauty

SimplyBook.me Ltd

E: hello@lisakon.co.uk W: www.lisakon.co.uk W: www.lisakontraining academy.co.uk

Timely

T: 020 3808 0465 E: sales@gettimely.com W: www.gettimely.com @timely @liketimely

Natural Skincare AEOS

Aura-Soma Products Ltd, South Road, Tetford, LN9 6QB W: www.aeos.net @aeosskincare activeenergisedorganicskincare

Skincare IMAGE Skincare UK

Ventre House, Parklands, Railton Road, Guildford, Surrey, GU2 9JX T: 0345 504 0461 W: www.imageskincare.co.uk @imageskincareuk

The BeMine Company Limited

Stoneyford, Clifton, Oxon, OX15 0PE W: www.bemineco.com @bemineuk @bemineuk

Luna Microcare

Building 3, Chiswick Business Park, 566 Chiswick High Road, W4 5YA T: 0208 899 7478 W: www.lunamicrocare.com @lunamicrocareofficial

Payment Systems

Miin Cosmetics

EVO Payments UK

T: +34 931 026 228 T: +34 650 911 170 E: sales@miin-cosmetics.com W: www.miin-cosmetics.co.uk

T: 01218279100 E: salesenquiry@evopayments.com W: www.evopayments.co.uk

Salon Furniture

Tanning Albert Ewan Design

T: 016 70 73 89 79 E: studio@albertewandesign.com W: www.albertewandesign.com

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Salon Magazine

Tan Empire Ltd

Unit 17, Cloverlay Industrial Park, Canterbury Lane,Gillingham, Kent, ME8 8GL T: 07535352956 E: info@tanempire.co.uk W: tanempire.co.uk

2023 LIMITED-EDITION HOLIDAY COLLECTION Available at pro.olaplex.com and at authorised distributors + salons