The Salon Magazine August Issue 2012

Welcome to

the dark side AW12’s essential looks, post holiday hair care and recruiting a winning team

Testing times

C Cover image courtesy of ghd Tel: 0845 330 1133 Ghdhair.com Editor Gemma Ward – gemmaw@cimltd.co.uk Contributors Steve Rowbottom, Stuart Holmes, Tina Rook Publication Manager Julie Neill – julieneill@cimltd.co.uk Tel 01795 509112 Fax 01795 591065 Account Managers Jennifer Shearer – jenny@cimltd.co.uk Beccy Wells – beccy@cimltd.co.uk Tel 01795 509112 Studio Manager Paula Smith – paula@cimltd.co.uk Tel 01795 509107 Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk © 2012 CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher.

an spray tanning cause lung cancer and birth defects? Some scientists in America think that there “seems to be the potential.” And the possible concern has spiralled into the salon industry’s biggest safety debate since the Daily Mail printed an article in March ‘11 pondering whether keratin blow-dries were poisoning clients.

The alarm was raised on spray tanning ingredient dihydroxyacetone – or DHA as it’s more commonly known – when American television broadcaster ABC News ran a special bulletin in June. The report said that while the US Food and Drug Administration (FDA) approved the chemical back in the ‘70s, it was only tested for external use and that it could pose a danger if inhaled.

The news broadcaster enlisted six medical experts to review 10 studies on the effect of DHA on cells. In the televised report they claimed that if the chemical enters the respiratory system and is absorbed into the bloodstream on a regular basis, there’s a potential threat of lung cancer, aggravated asthma, COPD and DNA damage - which could lead to birth defects.

The Cosmetic, Toiletry and Perfumery Association (CTPA), however, was quick to hit back at the claims. It says that the European Commission’s independent expert scientific committee, the SCCS, has reviewed the use of DHA in spray cabins and confirmed it “will not pose a risk to the health of the consumer.”

Product houses including St. Tropez and Xen-Tan have also stressed that the manufacture and import of all cosmetics in Europe are covered by strict safety laws and

undergo a stringent assessment process before they can be brought to market. These tests cover all of the separate ingredients and the final product as well as how and where it will be used.

Other industry experts claim that the studies date back to 1999 and offer no new facts. Furthermore, they point out that the tests were carried out on mouse cells, bacteria and salmonella – meaning that there’s no evidence linking DHA to any health problems in humans whatsoever.

The truth is that the national press loves a safety scandal. Scary stories – with concrete facts or not – sell newspapers. And once a seed has been planted in the minds of many consumers, no matter what the outcome is, the damage for salons and the sector as a whole has already been done.

As ever, education remains key. Moreover, ensuring that every precaution is taken by providing protection wear such as nose filters and eye masks as well as a well-ventilated treatment area will help retain the confidence of clients and staff. It seems that a year can’t go by without the press printing yet another hair and beauty horror story. But the important thing is that salon owners are well versed in all industry developments so they can be confident about what’s on their menu.

GEMMA WARD, EDITOR

Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited.

The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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CONTENTS

7

INDUSTRY UPDATE

August 2012 news 7

52 SOCIAL BUTTERFLY

INDUSTRY UPDATE

This month’s hottest news

12 SALON SOCIAL

Thirty days around the industry scene

58 GAME ON

14 STAR ATTRACTIONS

14 STAR ATTRACTIONS

Westrow’s Steve Rowbottom discusses the importance of a strong online marketing strategy

Stuart Holmes deliberates the effects of the Olympics

Products and services fit for the stars

products 17 NEW PRODUCTS AND TREATMENTS

August’s best hair, beauty, nails and tanning launches

28 NATURAL BEAUTY

Celebrating Organic September

32 HOLIDAY REHAB

32 HOLIDAY REHAB

Getting your clients’ sunscorched locks back to optimum condition

40 AW12 TREND GUIDE

The hottest looks you need to know about right now

business 47 CULTIVATING WINNERS

47 CULTIVATING WINNERS 04 | www.thesalonmagazine.co.uk

How to find and keep an amazing team

17 NEW PRODUCTS AND TREATMENTS

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COURTESY OF ELEMIS

INDUSTRY UpDaTe

The changing face of beauty: new report reveals booming skincare sector

T

he UK facial skincare market is poised to break the £1 billion barrier next year according to a new report published last month by Mintel and L’Oreal. The research reveals that advancements in the sector are paving the way for increased spending that will lead the industry to surpass a worth of around £1.2 billion by 2015.

The ‘Here Comes the Science’ report reveals the increased importance British consumers are placing on their skincare regimes. The category generated £956 million in 2011 and it is set to grow by nearly £50 million by 2013.

Vivienne Rudd, head of beauty and personal care insight at Mintel, says: “Key factors in its growth are the continued scientific and marketing innovation in the industry, the discovery of new active ingredients and molecules that go into today’s new generation skincare products

together with a more knowledgeable and informed consumer who now uses a wider range of skincare products and tools tailored to their skin, lifestyle and age.”

Key trends that will fuel customer spend over the coming months include bespoke skincare services such as serum blending, new technological developments including ‘Skinchips’ that offer consumers a personalised skincare analysis, and the testing of efficacy against invasive beauty treatments.

The report also revealed what drives consumers’ purchasing decisions. Four in ten women (41 per cent) use products that protect their skin from environmental factors while one in ten (nine per cent) actively seek out formulas containing the latest scientific breakthroughs. Clean skin is the biggest motivator for buying skincare products, with 62 per cent citing it as the main reason for buying. Looking after dry skin comes in at a close second

with 56 per cent choosing products for this purpose followed by protection (41 per cent), to look youthful (37 per cent), to fight wrinkles (36 per cent), to target dark circles and age spots (18 per cent) and to tighten slackening skin (13 per cent).

Figures also reveal that most women begin thinking about age maintenance as soon as they hit 25-years-old. Today eight per cent of women under that age use anti-ageing products, which jumps to 26 per cent in the 25-34-year-old bracket.

The biggest sellers in the skincare category are moisturisers, which account for £249 million, followed by cleansers (£179 million), medicated for products (£77 million), lip salves (£41 million), eye care (£28 million), masks (£10 million) and toners (£9 million).

Mintel conducted independent market research for the report with a survey of 2,011 UK female internet users aged 16plus in 2011 and 750 more in 2012.

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INDUSTRY UPDATE Wahanda launches online booking system Hair and beauty daily deal discount site Wahanda – which boasts 1.5million monthly visitors – has unveiled a new online booking system that allows salons to list their business and sell directly to clients.

Salons that sign up to Wahanda Connect receive access to an online appointment Cutting Room Creative has system that provides a launched a new free App that comprehensive suite of allows clients to view its latest tools. These include the offers and appointment SNEAK PEEK: Inside Essie’s NY flagship salon ability to sell on Wahanda. cancellations.

US nail frontrunner Essie has teamed up with New York City’s famous com and Lastminute.

Samuel Shriqui salon to open the doors to a sleek flagship nail bar. com via their own website or Masterminded by interior designer Peter Millard, the chic salon space Facebook page, a free scheduling tool and booking microsite as well as features bright white lacquered walls and furniture with sofas dyed in the brand’s most appointment confirmations and SMS iconic polish colours. Clients can choose from an entire wall featuring over 250 Essie reminders – all for £30 a month (plus shades with manicures starting at $32.

20 per cent commission rates on each Founder and global creative director Essie Weingarten, who already visits the salon regularly to see Josephine Allen, her manicurist of 20 years, says: “This is a sale). Customers will be able to see day I have long lived for. It is such a surreal experience for me to walk the availability of their chosen treatment and book online. down East Sixty-fifth Street in Manhattan and see my name on The data supplied by the awning of the salon.” …on sunless tanning brand Wahanda Connect can be Xen-Tan’s new website Xen-tan. updated to avoid double co.uk/trade for a range of business bookings – providing features. Enjoy online ordering, a profit a simple interface that calculator, exclusive offers and marketing benefits both the timesupport as well as a 10 per cent stretched client and discount on your first purchase salon staff alike. (enter SALON10 at the Salons that don’t want checkout until the end of to take the plunge are also this month). given the option to list their business and use a scheduling tool free of charge.

Tech talk

Click…

Toni and Guy summer party raises £26,000 for charity This year’s Toni and Guy Summer Garden party raised a ‘record breaking’ £26,000 for the salon chain’s Charitable Foundation. The organisation works with a number of causes including the Variety Club based at Kings College Hospital, Macmillan Cancer and HABB. Held at Toni and Pauline Mascolo’s Surrey home, over 500 guests – including the couple’s family and friends, Toni and Guy staff from around the country as well as businesses and suppliers – raised money for the charities through a fundraiser auction.

Donated lots included a family portrait experience worth £1,500.

The money, which joins funds already raised by the company totalling around £700,000, will go towards renovating the Toni and Guy Ward at the Variety Club Children’s Hospital in London.

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INDUSTRY UPDATE La Biosthétique crowns the winners of its UK Beauty Stylist Awards 2012

Bill Shaw named on Queen’s Birthday Honours list

Over two hundred UK hair professionals descended on Birmingham last month for the La Biosthétique Beauty Stylist Awards 2012. Guests attended a champagne reception followed by canapés while networking and watching a host of floor walking Harlequinthemed models, created by the brand’s Creactiv youth team.

Two winners and two runners up were selected from 23 cutting and 31 colour photographic entries by an independent judging panel of journalists and industry professionals. Cut competition winner Andrew Wicks of Josef of Switzerland in Guernsey will join colour winner Alice Yarr of the S P Hair Company in Nailsea, Somerset, to represent the UK at the international leg of the competition in Paris next month. UK director of sales Paul Hetherington comments: “It was brilliant to see so many of our hairdressers come along to enjoy a fabulous evening and share in the celebrations A new international website has of the very talented winners. In true hairdresser launched in the US that allows clients style, partying went on until very late and I think to search for and rate individual stylists. there were a few fuzzy heads in the morning!”

Hairdressed.co.uk is also promising a powerful suite of online tools for hairdressers to help with selfpromotion and managing clients.

Must visit

The founder of Yorkshire’s largest independent hairdressing company has been awarded an MBE in the Queen’s Birthday Honours list. Bill Shaw, the founder and chairman of North England academy group Dimensions, has undergone a career spanning across five decades. He opened his first salon in Barnsley in 1973, which quickly grew to an enterprise of seven branches. The hairdresser then ventured into training and opened a number of academies throughout Yorkshire. Shaw is also the longest serving director of Habia, having been heavily involved in the organisation for over 20 years. Meanwhile he is currently benefactor of the Guild and Treasurer at the Hairdressing Council.

THE TO DO LIST OXFORDSHIRE ANNE VECK EDUCATION DAY Ongoing dates available; Anne Veck Oxford, 27-29 Causeway, Bicester or in-salon nationwide; special offer from £600 per day for as many stylists required (usual price up to £950); Tel: 01865 744612

Hair giant ghd selects its first ever Style Squad Sixteen up-and-coming stylists have been handpicked to become ghd’s first ever Style Squad. The successful candidates, who were put through a vigorous live audition process last month and chosen by a judging panel, will now support the hair giant in its consumer-facing events programme across the UK. Around 100 applicants from around the country sent in applications to ghd, which were then short-listed to 28 young stylists. They were then invited to the auditions at the company’s Style Academy in Leeds, where they were asked to re-create their favourite look from AW12’s London Fashion Week on a training head before presenting it to the judges.

Among those that made the grade included Eboni Day and Olivia Reeve from Westrow, Mandy Kent from Sean Hanna Bristol and Clipso’s Amie Fletcher and Sam Ashcroft. The …On salon furniture judging panel was made up of Lisa Booth from ghd’s specialist Olymp’s new site creative art team, The Colour Room’s Leah Walton, senior Olymp.uk.com to view its ranges, ghd educator and style squad ambassador Lorna Moore inspect the design process from as well as ghd education manager Jo Robertson. start to finish and work out “We have been looking for young talent that we can your own personal leasing nurture and help progress in the hairdressing industry,” says options.

Robertson. “It would be fantastic to help launch the career of the next fashionista – a rising star of the future. The calibre of the stylists today was beyond expectations and made a really difficult judging process. I believe we have selected a fantastic team and can’t wait to see the team progress over the next year.”

Click…

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Take your entire team to leading hairdresser Anne Veck’s salon or invite her to your premises for a day of training and inspiration. Content can be tailored for your team’s needs to cover a myriad of topics including photoshoots, bridal and classic cutting techniques.

MANCHESTER NSI COMPETITION NAIL WORKSHOP 3 September; NSI Manchester; £200 + VAT; Tel: 0161 788 2860 Discover what it takes to create winning nails at this competition workshop run by Denise Wright and Gemma Lambert. The experienced pair will take attendees through mustknow topics including deep smile lines, perfect finishing and what the judges look for.

Something to get

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salon events

Salon social Racoon International RAT Pack member and Aberdeen salon owner Amy Donaldson organised a fundraising dinner dance last month to support children’s charity the Archie Foundation. Attendees were asked to wear their wedding dresses for the ‘Big Bridal Bash’ and buy tickets for a raffle with prizes including Jo Malone and John Lewis goodies. The event raised £2,754 in total.

British skincare brand Crystal Clear sponsored one of its therapists recently who skydived to raise money for the Roy Castle Lung Cancer Foundation.

Sixty-year-old Barbara Licinio from Beauty at Home in Bournemouth raised over £2,500 for the charity by taking to the skies in memory of her late husband who died after developing the disease.

Now under the same business umbrella, staff from the entire John Michael and Headlines Hairdressing groups united recently for the company’s Annual Awards Night and Summer Ball.

Around 200 team members from its 13 East Anglia-based salons celebrated their achievements and nine awards were given out across various categories including Apprentice of the Year and Receptionist of the Year.

Mahogany Hairdressing’s head of colour, Tai Walker, headed a workshop at London’s Wella Studios last month for this year’s Colour Project Students.

The expert hairdresser unveiled the salon’s Duality image collection before demonstrating how he achieved key looks on the models using geometric cutting and colour blending techniques.

Ermira Xhafaj from East London’s Newham College was awarded Eve Taylor’s Beauty Student of the Year Award last month as part of the company’s continued expansion and commitment to education within colleges.

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This month’s best fundraisers, training courses and salon events

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CELEBRITY SALON

Star attractions The latest celebrity worthy looks

LONDON CALLING

Dancing on Ice skater Chemmy Alcott had a patriotic hair makeover last month to carry the Olympic torch. The alpine ski racer, who has already competed in three winter Olympic games, wore a Union Jack dip-dyed hairpiece created by the team at Tatiana Hair Extensions. The salon offers a bespoke clip-in hair service and is promoting a special patriotic range throughout this month for the Olympics.

IN THE PINK

Global tennis star Anastasia Pavlyuchenkova took time out of her busy Wimbledon schedule last month to visit the Clay Salon and Spa in Oxshott, Surrey, for a new haircut and colour.

The Russian sportswoman was tended to by the salon’s colour technician Kim Shoesmith and owner James Davis who worked together using Milk Shake’s ammonia-free Conditioning Colour and a layering technique to create the bold bright pink style. The results were a more youthful fashion-forward take on her usual blonde locks. “Anastasia loved her new look and it really suited her,” says Davis, who regularly looks after famous names in the salon. “She is a really fun girl and this colour is bang on trend right now with so many celebrities sporting bright colours. It was an honour to do her hair and obviously being so geographically near to Wimbledon we’re all fans of the tournament in the salon.”

Have you styled a star recently?

E: gemmaw@cimltd.co.uk

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FRANKIE GOES TO...

X Factor bad boy Frankie Cocozza was trending on Twitter last month after stepping out in a new shorter hairstyle courtesy of Jamie Stevens. The hairdresser, who recently opened his own salon in Kensington, transformed the singer’s signature shaggy locks into smart style with short sides and a long top. He says: “Everybody wanted me to cut Frankie’s hair when he was on the X Factor but it was a real part of him and when you’re going on stage in front of millions of people the last thing you need is your confidence stripped away. But I always thought he would suit a more groomed style.”

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PRODUCTS & TREATMENTS AW12 hair and beauty trends, organic brands and the best post holiday hair care

Falling for fall

VIVIENNE WESTWOOD RED LABEL – IMAGE COURTESY OF MINX

G

othic make-up, poker-straight manes, sepia skin and serious statement nails: we reveal why we can’t wait to wave goodbye to summer right here…

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HANDS & FEET PATRIOTIC POLISH

Help clients fly the flag for Team GB this month with Attitude’s British Set, containing the brand’s professional polish formulas in essential shades red, white and blue. £6.50 + VAT; Tel: 01536 463 350

WILD THING New for AW12, China Glaze’s On Safari collection features 10 rich crèmes and two glitters in shades including chocolate-cherry Call of the Wild, copper hue I Herd That and standout green Exotic Encounters.

Tel: 0113 249 7025

MINX

GERMAN EMPIRE OPI has come up trumps again for autumn with its new Germany collection. Featuring 12 über-chic shades inspired by the country, look out for rose hue My Very First Knockwurst and our best guess at the line’s number one seller: Every Month is Oktoberfest.

Tel: 01923 240 010 trade.lenawhite.co.uk

ON GOOD FORM Ideal for creating the ultimate Stiletto nail with ease, Nubar’s new pink professional nail forms are a must-have item for every nail tech’s kit. £11.50 + VAT; Tel: 0800 252 172 Palmsextra. com

THE GLITTERATI

Glitter polish reaches a whole new dimension with Orly’s Flash Glam FX collection.

Featuring five prismatic shades that combine chunky glitter shapes, each one creates unexpected texture and spectacular multifaceted shine. RRP £10.80; Tel: 01827 280 080 Graftons.co.uk

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The ROYAL Nail Collection

131 Duke, 106 Duchess, 129 Prince, 130 Royal Highness, 107 Her Majesty, 128 Princess

The original everlasting manicure tried, tested and proven system adding strength and durability to natural nails.

The all-in-one system that is one of a kind. Bio Sculpture Gel is available in over 150 colours with matching nail polishes. A variety of gels are offered to create custom made overlays and sculptures to cater for all nail types. Minimal buffing, no primers or bonders needed. Easy, quick soak off without damage to nails. Nail art can be embedded in the gel, giving a long lasting finish. A damage free nail hardening treatment that enhances growth of natural nails. The only clinically tested nail Gel that received a Five Star Rating.

For further information on starter kits and training courses for beginners and experienced nail technicians call 0845 331 2347 www.biosculpture.co.uk

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BODY & TANNING With a cutting edge formula incorporating a peptide that activates melanin receptors in the dermis, BeautyLab Peptide Self-Tan Mousse helps clients achieve a streak-free, sun-kissed glow at home. Meanwhile, with nourishing ingredients such as cocoa extract, carrot oil and passionflower, the product hydrates the skin while defending against sun exposure and pollution. RRP £20; Tel: 0844 324 0754 Beautylabshop.com

CREATIVE NAIL DESIGN

HI-TECH TANNING

ALL THAT GLITTERS Packed with hydrating organic quinoa protein, vitamin E and amino acids, He-Shi’s moisturising Luminous Shimmer can be layered onto the skin to create wash-off colour and a shot of shimmer highlights.

RRP £10.50; Tel: 0845 301 2107 Euro-products.co.uk

SPORTS KIT

Perfect for sports players, Aromatherapy Associates’ DeStress kit for men includes a circulation-boosting Bath and Shower Oil as well as a relaxing Muscle Gel to help relieve aching joints. RRP £45; Tel: 0208 569 7030 Aromatherapyassociates.com

AIRBRUSH FINISH

Promising to offer a flawless golden tan, Sunjunkie’s Sunless Bodymist features a 360-degree angle nozzle so clients can re-create a professional airbrush finish in the comfort of their own home. RRP £17.99; Tel: 0161 491 4499 Sunjunkie.com

GLOWING FOR GOLD

London sunless tanning newcomer LDN:Skins has added a more intense formula to its Self Tan Mousse line. Tone Three boasts intensified concentrations of bronzing guide colour and odourless DHA to offer a richer, deep bronze finish. 125ml £11 + VAT/ RRP £22; Tel: 01923 240 010 Trade.lenawhite.co.uk

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SKIN & MAKE-UP GOLD RUSH

Designed to be used as a luxe add-on service to enhance an existing anti-ageing facial, Jamela 24K Gold Face and Neck Mask uses pure mineral gold infused with high-strength natural plant collagen and anti-oxidants to reduce the appearance of fine lines and wrinkles while firming and hydrating the skin. 5pk from £18.75; Tel: 0207 193 4838 Jamelaskincare.co.uk

PUTTING ON THE SPRITZ

THE BEST START

Airbase Perfecting Primer is a colourless silicone gel containing platinum to provide the perfect base for make-up. Maintaining the electrical balance of the skin while having an anti-oxidant effect, it reduces the signs of fine lines and pores by diffusing reflected light – providing an instant blank canvas for a flawless finish. £44.95; Tel: 0115 967 8691 Airbasemakeup.com

With an organic blend of botanical herbs and essential oils, Voya’s Ritzy Spritzy facial mist helps cool, tone, soothe and hydrate the skin anytime it needs a boost.

RRP £23; Tel: 0719 168 956 Voya.ie

THE NATURAL WAY

Natural-based skin and hair brand Yes To launches a trio of products next month containing high quality organic fruit and vegetables. Perfect for retailing, Yes To Tomatoes Blemish Clearing Facial Towelettes cleanse the skin while controlling oil production (RRP £6.99), Yes to Cucumbers Gentle Milk Cleanser has been specially formulated for sensitive skin (RRP £9.99), while Calming Night Cream (RRP £14.99) from the same sub-range is its TONI AND GUY ideal accompaniment for beautiful skin.

ESCAPE TO VITALITY

French skincare house Darphin is launching an anti-ageing home care duo next month targeted at the 20-45-year-old market. Vitalskin Anti-fatigue and Hydrating Serum and Energizing and Hydrating Emulsion both use a bespoke complex of two botanical extracts that act as veritable energy activators to boost the skin’s natural vitality. Regular use promises rejuvenated skin and decreased signs of fatigue. Tel: 0870 034 2566 Darphin.co.uk

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HAIR SCALP SAVIOUR Promising to target the main causes of dandruff, La Biosthetique’s Dermosethetique Anti-Pelliculaire trio comprises a shampoo, scalp lotion and treatment for home use. The products work to directly tackle dandruff – visibly reducing flakes after one use – while calming sensitive scalps. From RRP £18.75; Tel: 01296 611 731 Biosthetique.co.uk

DAMAGE CONTROL

CHARITY WORKER

Perfect for a post holiday haircare regime, Macadamia Oil’s Luxe Repair Kit contains Rejuvenating Shampoo, Deep Repair Masque, No Tangle Pre-Styler and the brand’s signature Healing Oil Therapy to help bring sun-scorched manes back to their former glory. £35 + VAT/ RRP £60; Tel: 0844 840 3040 Macadamiahair.co.uk

Featuring a hot pink design, ghd has launched a limited edition Pink Cherry Blossom styler and air hairdryer for Breakthrough Breast Cancer UK. The latest versions feature hot pink accents and each sale will generate £10 for the charity. The hair brand is also encouraging stockists to organise fundraising events in October for Breast Cancer Awareness Month and will reward the highest grossing salon with £2,000. RRP from £99; Tel: 08453 301 133 Ghdhair.com

GREEN WITH ENVY

Boasting a natural multi-functional formula, Envy professional’s shampoo, conditioner and treatment trio adds life and shine to all hair types and textures for up to four weeks. Its revolutionary spray-on product can be ironed into the hair as a long-lasting treatment or applied at the basin for instant results.

And at a cost of around £1.50 per service, it offers huge profit potential.

Tel: 01207 591 099 Envy3.co.uk

TONI AND GUY

ADDED BENEFITS

KMS California has increased the sizes of six of its hero products for a special limited edition promotion at no extra cost. The super-sized products include Hairplay Dry Touch Up (20 per cent extra free), FreeShape Quick Blow Dry spray (20 per cent extra free) and Hairplay Moulding Paste (50 per cent extra free).

Tel: 01323 413 200 Kmscalifornia.com

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ADVANCED BEAUTY

Award Winning IPL Technology 020 7 717 8450 www.programeo.co.uk

ENERGIST

BEHIND THE MASQUE Boasting a hi-tech formulation containing the brand’s exclusive multifunction anti-ageing complex, Priori Skincare’s AHA replenishing masque is an at-home facial alternative to coincide with its professional treatments. Used weekly, it offers a range of moisturising and exfoliation benefits to help promote a smoother and suppler complexion. Tel: 0845 555 2121 Cosmeceuticals.co.uk

THE BIG FREEZE

TREATMENT OF THE MONTH

Featuring Lipoglaze technology – the latest hot inch-loss treatment from the US – LoveLite Ice uses a non-invasive vaccum suction device that cools localised fat cells and reduces them to re-shape the body’s contours. Following the treatment, the client’s metabolism naturally digests the frozen fat cells to result in weight-loss. One session can destroy up to 26 per cent of fat in a single area with no pain or scarring. RRP £500 per one-hour session; Loveliteuk. co.uk

Endorsed by Zoe Ball and featured in Vogue magazine, SkinBase’s portable pay-as-you-go microdermabrasion machine offers smaller businesses a viable solution to take on the service. The company only charges salons a fixed commission rate for each treatment they carry out and anyone that takes on the machine will be listed on the company’s website. Skinbase.co.uk

SUPER SONIC

Created by the inventor of Clarisonic, the Opal Sonic Infusion device has been developed to boost the skin’s resilience and prevent future damage around the eyes. By tapping the eye area at 125 sonic movements per second, it dispenses a specially formulated serum and makes the application process more effective than using a finger alone. RRP £175; E: aterrington@clarisonic.com

26 | www.thesalonmagazine.co.uk

MULTITASKER

Promising to achieve real results on difficult to treat pigmentation spots, sun damage, thread veins and acne, Energist’s UltraPlus VPL System multi-application workstation offers a series of services in one machine helping salons maximise client interest and turnover. Tel: 01792 798 768 E: enquiries@energistgroup. com Energistgroup.com

Award Winning IPL Technology 020 7 717 8450 www.programeo.co.uk

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NEW PRODUCTS AND TREATMENTS

Planet organic Celebrate Organic September with a brand boasting solid green credentials PINKS BOUTIQUE A quintessentially British brand, Pinks Boutique was launched in 2009 by Oxford graduates Kirstie Allen and Luke Sherriff. The company offers a line of organic skincare, bodycare and waxing as well as hand and foot products that can be used during its Asia-inspired professional services or sold as retail items. All of its Soil Association certified formulas are made-up of natural and organic blends and are free from synthetic chemicals. The line can be found in leading beauty establishments including The Potting Shed and Titanic Spa while the brand also runs its own Midlands-based academy, which trains over 1,000 therapists each year. Tel: 01332 204 804 Pinksboutique.com

LCN OGNX As a sub range of German nail brand LCN, the OGNX manicure line boasts organic and 100 per cent natural ingredients as well as pure argan oil. Certified

by Germany’s BDIH, its formulas contain plants, herbs and oils derived from certified organic sources and are completely free from mineral oils, parabens, silicones and synthetic colours and dyes. Key products include the Hand Cream Soft Argan, which is enriched with calendula oil extracts, an Intensive version with shea butter for very dry skin, and its organic honey and grape seed enriched Hand Mask. Tel: 01273 837 302 Beautyconcepts.co.uk

JANE IREDALE While the brand doesn’t necessarily push its organic credentials, Jane Iredale’s range of pure mineral makeup boasts many organically grown ingredients. Free from the top three sensitisers – synthetic dyes, fragrance and chemical preservatives – its foundation powders are based on micronised minerals and made without fillers. Moreover, with a focus on reducing man-made ingredients, it uses natural alternatives – such as organic vegetable oils to make its glosses glossy and powerful botanicals for additional antioxidants – to offer long lasting coverage while benefiting the skin.

Tel: 0208 450 7111 Janeiredale.com AVEDA With over 30 years under its belt as a pioneer of the green cosmetics movement, more than 90 per cent of Aveda’s essential oils and 89 per cent of its raw herbal ingredients are certified organic. While it has always been focused on natural products, over the past decade the brand has raised its commitment to organic ingredients with launches such as Invati and Stress Fix, which contain organic turmeric from India and an Ecocert certified organic aroma respectively. Tel: 0870 192 5650 Aveda.co.uk

28 | www.thesalonmagazine.co.uk

GREEN PEOPLE Green People offers a range of EcoCert and Soil Association certified organic skin, hair and bodycare products. The brand was launched in 1997 by Charlotte Vohtz and has become one of the biggest names in organic beauty today. From the very beginning she emitted the use of sodium lauryl sulphate, parabens and synthetic colours and fragrances, instead opting for natural alternatives. Organic essential oils are also pivotal to the range. Tel: 01403 740 350 Greenpeople.co.uk

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NEW PRODUCTS AND TREATMENTS BEBEAU After spending years in research and development creating a wax that’s easy for therapists to use while being comfortable for the client, the team behind UK brand Bebeau has unveiled a new formula containing organic essential oils. The new active ingredients include organic Australian green tea, which is celebrated around the world for its anti-bacterial, anti-microbial and anti-septic properties. Moreover, the brand has also added organic French lavender oil to help reduce nervous tension, relieve pain, disinfect the skin and boost the circulation.

Tel: 01261 833 106 Beautytrix.me

NATURAE BY GERMAINE DE CAPUCCINI Formulated with essential oils and ingredients derived from ecologically cultivated plants, Naturae

by Germaine de Capuccini is a premium organic facial and body line.

Available as retail products for clients to use at home or professional versions for the in-salon Naturae Facial, the products have been certified by EcoCert and contain a line-up of natural extracts including organic white tea, vitamins C and E and Helianthus Annuus Oil. Moreover, in-keeping with its ecoaware philosophy, the range is completely free from parabens, silicons and artificial colourings.

Tel: 0845 600 0203 Germaine-de-capuccini. co.uk

KAÈ ARGATHERAPY Specialising in high quality luxurious organic hair and beauty products, French range Kaé Argatherapy is Ecocert certified and uses 100 per cent organic and natural ingredients.

Its products harness the power of argan oil alongside aromatic essential oils while its formulas are free of any additives, conservatives or synthetic chemical components.

Hero products in the range include the Argagenese Hair Mask, which has been specially formulated to transform dry and fragile hair, as well as its Pure Argan Oil formula that can be used on the face, body and hair to protect against dehydration and damage. Tel: 0207 016 7705 Kae-cosmetiques.com

ÈMINENCE ORGANIC SKINCARE Founded in 1958 in a small Hungarian village, celebrity favourite Éminence Organic Skincare is a natural based range of professional facial products sold as retail and used during in-salon treatments. Used by Cheltenham’s Chapel Spa and selected Ritz Carlton Hotels, its products contain 100 per cent natural ingredients which are certified a minimum of 99 per cent organic

by Hungarian body BioKontroll. Dedicated to caring for every skin need, the line boasts 250 products including make-up, face masques, fruit cleansers, moisturisers, herbal serums and stimulating body treatments.

Tel: 01527 834 904 Theskinsmith.co.uk ORGANIC COLOUR SYSTEMS Having introduced ammonia-free organic hair colour to the professional market in 1990, British company Organic Colour Systems has gone from strength to strength and now offers a corresponding range of hair care and styling products. The company is now the largest independent own-brand manufacturer of hair products in the UK and exports to over 30 countries worldwide. A green salon favourite, its professional colour is free from ammonia, resorcinol and parabens and is available in 64 intermixable colours and concentrates as well as a selection of activators, two lightening powders and oil. Tel: 01590 613 490 Organiccoloursystems.com

30 | www.thesalonmagazine.co.uk

RIVER ISLAND

POST HOLIDAY HAIR CARE

After sun Recharge your clients’ sun-scorched holiday hair with the latest in-salon services, treatments and home care

J

ust like the cold winter months, hot summer weather – if clients have been lucky enough to experience any – can play havoc on their hair. Just a fortnight abroad on a sun-soaked holiday dipping their locks in and out of chlorinated pools and salty seawater can cause moisture loss, breakage, colour fade and split ends.

Richard Ward, owner of his eponymous salon in Chelsea, says this affects the hair’s porosity – leading it to look unhealthy. “It causes damage to the cuticle,” he says. “The cuticle is made up of overlapping scales and that reflect light when shiny and smooth. When the scales are missing or damaged, the hair won’t shine.”

Likewise, damage to the internal structure of the hair – the cortex, where chemical processes take place – makes repairing it more difficult. And these conditions are exasperated by the hair’s common enemies: electrical equipment, sun, salt, chlorine and over-processing alongside air conditioning, which makes

32 | www.thesalonmagazine.co.uk

the hair more static and dry.

Salons around the country then should be advising clients how to regain the vigour of their pre-holiday manes using special cutting techniques, professional colour, in-salon treatments and prescribed after care.

Seasonal change Advising clients to go for a re-style after a summer holiday is a great way to get rid of damaged ends. Ward recommends suggesting short, textured styles that are full of movement such as bobs, crops and cuts that are layered, feminine and strong.

He says: “As September sweeps in, long beach-inspired summer hair sweeps out.

This annual trend is like a hair migration; something about those straggly, postholiday tresses inspires women all over the country to go for a real departure hair-wise to greet the new season and complement their new wardrobes.”

But for clients that want to hold on to as much of their hair as possible, in-salon colour services can be used to breathe

new life into their manes. Ben Cooke and Jonathan Long at London’s Lockonego recommend offering a vegetable or semipermanent colour or glossing service once a month to help keep the hair in premium condition. “Colour fade is one of the biggest problems with porous hair and the ends are the parts that fade first as they’re coloured the most,” they say.

“So recommending regular visits to the salon for a trim is essential while semi permanents are great solutions to combat colour fade and liven up the ends to refresh your client’s look.”

Ward adds that suggesting a darker shade for winter can be a great way to help the hair look healthier. “Most women want to reflect the key fashion trends by opting for richer colours,” he says.

“Darker hair reflects light better, so going for a deeper take on a client’s current tone and a chunky cut to get rid of their aged summer beach hair will make it feel healthier. Advise clients to for a clear colour gloss to add shine and lustre or a vegetable colour glaze.”

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To find out how La Biosthétique can help you create success for your salon call 01296 611731. We would be delighted to hear from you.

POST HOLIDAY HAIR CARE Nourishing treatments For every cut and colour appointment, hairdressers should also be advising clients to invest in a nourishing treatment at the backwash. This will help seal the cuticle and re-create that healthy looking shine. Steve Rowbottom, co-director at Westrow, says: “Intensive masques are great post-holiday revitalisers and can add some much needed hydration once clients are back from their break. Kerastase Masque UV Defense Active is the perfect after sun treatment to repair coloured hair exposed to UV rays.”

Danny Puopolo, creative director at Mowgli Aveda Lifestyle Salon in Primrose Hill, recommends a course of three treatments over his clients’ next appointments. “This will really boost moisture and help repair damaged hair,” he says. “I always recommend in-salon treatments after any colour service anyway as the results are fantastic but this is even more important after a holiday.”

Keratin treatments are also a popular choice for clients that want to boost the general condition of their hair. Nathan

Walker, international technical director at Trevor Sorbie and KeraStraight’s UK ambassador, believes the service is the best way to regain glossy and healthy locks. He says: “Following the ravages of a summer holiday the hair can be left weakened, damaged and frizzy. An ideal solution to all of this is a keratin treatment such as KeraStraight. The keratin compound both penetrates the hair and coats the hair’s cuticle so it is left strengthened, smoother and more manageable”

Home alone While offering clients the best possible service in your care is essential, ensuring they continue the good work at home will always yield the best results. Furthermore, offering recommendations specific to your clients’ needs and hair type will instil trust in your stylist’s service as a professional while boosting your business’s bottom line.

Puopolo says: “I always talk about products with my clients as it’s a part of my service. It’s very important to create a

routine of doing this with your clients, as this way they don’t feel as if they are being ‘sold’ to. Always talk about the benefits of a product and why they need to use it.

And always be honest, as clients can see through a dishonest salesperson.”

For stylists that are apprehensive about offering recommendations, he adds: “If a client isn’t willing to give the products I have recommended a chance, I find it most effective to ask why the are willing to invest so much money in getting their hair coloured and cut, but then not prolong their results with the right products. It is so silly to spend so much money and then wash the results down the drain with a cheaper product that is wrong for their hair.”

So even if the British weather is a complete washout, after summer hair care is still essential for clients that have ventured abroad. Moreover, encouraging them to re-invent their style and colour can be a great way to refresh their look and welcome the new season. So encourage your stylists to talk to their clients – their hair will thank you for it.

RIVER ISLAND

34 | www.thesalonmagazine.co.uk

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Tel: 01202 486690 www.thesalonmagazine.co.uk | 35

POST HOLIDAY HAIR CARE

s r u o i v a s r e m m u S

Help clients regain healthy looking locks with these essential after care products

Aromatherapy Associates Enrich Hair Oil, £11.60 + VAT; Aromatherapyassociates.com

Kera Straight Complex treatment masks, RRP £25; Tel: 0845 459 0026

Michel Mercier Detangling Brush, RRP £14.95; Tel: 0800 980 9961

Phyto Paris Huile D’Ales pre-shampoo hydration treatment, RRP £13.50; Tel: 0207 620 1771

Aveda Color Conserve Daily Color Protect, RRP £18.50; Tel: 0870 034 2380

Milk Shake Repairing Hair Treatment, 8pk RRP £16.49; Tel: 01392 365 177

Mizani H20 Intense NightTime Treatment, RRP £13.85; Tel: 0800 121 4676

36 | www.thesalonmagazine.co.uk

Keratherapy formaldehyde-free in-salon service, from £7.20 per application; Tel: 01234 709 333

Philip Kingsley Stimulating Scalp Mask, RRP £5.25; Tel: 020 7237 7100

Joico K-Pak RevitaLuxe, RRP £15.95; Tel: 0845 071 2326

t Guide e k c o P y t e f a Health & S 13/06/2012

15:43:55

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product focus

Shelf life

Top selling retail products to boost your bottom line

LoVE Is IN tHE AIr

tHINK pINK

tHE BIG fINIsH

NEoN NIGHts

EAsY oN tHE EYE

tIME to tAN

Super styling brand ghd’s first professional hairdryer is becoming a top retail seller for salons around the country. Featuring advanced ionic technology to reduce frizz, a salon-strength AC motor for faster drying and ergonomic and stylish ghd design, ghd air is the must-have tool for professionals and clients alike that’s winning fans everywhere. RRP £99; Tel: 08453 301 133 Ghdhair.com

OPI’s Outrageous Neons collection will make a statement on any salon’s retail shelf. The pack contains four limited edition shades – including a yellow, pink, orange and purple – as well as a neon white base coat and OPI topcoat. The launch marks the brand’s first foray into the world of neon colour. £9.60 + VAT/ RRP £19.45; Tel: 01923 240010 trade. lenawhite.co.uk

38 | www.thesalonmagazine.co.uk

Designed to help raise money for October’s Breast Cancer Awareness Month, Elemis’s Think Pink Beauty Kit contains the brand’s Pro-Collagen Neck and Bust Lifting Treatment, Marine Cream and Quiet Mind Relaxing Bath Elixir in limited edition pink packaging.

The company is pledging £10,000 from sales of the kit to support the cause. RRP £32.50; Tel: 0117 316 1888 Elemis.com

Retail Mavala’s award–winning night time eye treatment Double Lash from its own compact display stand. The product strengthens, lengthens and thickens lashes within 28 days with a unique blend of nutritive protein ingredients that stimulate lash growth and prolong the life of existing lashes. Display stand with 14 for the price of 12 double lash £69 + VAT (quote code 13126); Tel: 01732 459 412

Perfect for creating a sun-kissed glow in all weathers, Sunjunkie’s Bodymist Airbrush Tan in a can makes the application process easy while delivering flawless results. The precision nozzle sprays at a 360-degree angle so it’s great for harder to reach places. Up-sell the product with the brand’s self-tan mitt for the perfect tan. £10.79 + VAT/ RRP £17.99; Tel: 0161 4914499 Sunjunkie.com

Tantrix offers a range of self-tanners to correspond with its professional spray system. Clients can choose from a selection of products for all their needs including an Exfoliating Body Polish, Enhancing Moisturiser, Tanning Mousse to top up their colour, Tan in the can featuring a 360-degree spray nozzle and Body Shimmer Gel for a sparkling glow.

Tel: 0845 0222 233 Beautytrix.me

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TONI AND GUY

AW12 TRENDS 1. STEP IN LINE

Super strong eyeliner returns for the new season but this time around it’s more creative than ever. On the catwalks make-up artists kept the face minimal and fresh elsewhere while making the eyes the centre of attention. Think thick flicked liner as seen at Lanvin, mini corner triangles à la Erdem or the ultra modern square graphic effect at Aquascutum.

Flip-In Hair Pasoday Ponytail; £124.99; Tel: 01926 659 500

2. NEW YOUNG PONY CLUB

top trends

MAC

Easy to re-create in the salon, the humble ponytail reigned supreme at AW12’s biggest shows. For a modern take on the classic look, stick to low-slung styles on the nape of neck as created by Toni and Guy stylists at Giles, Todd Lynn, Math and Sophie Hulme.

The biggest looks for AW12 that you need to know about now TONI AND GUY

Glam Republic Illusion Eyes eyeliner appliqués £4.87 + VAT; Tel: 01536 463 350

3. PLAYING IT STRAIGHT Following a love affair over the past few seasons with big curls and bouncy locks, we’re set to see a return to straight hair for AW12. Top designers including Victoria Beckham, DKNY and Jonathan Saunders sent their models down the catwalk with seek and glossy manes that looked effortlessly healthy rather than ironed pokerstraight.

40 | www.thesalonmagazine.co.uk

ghd air RRP £99; Tel: 0845 330 1133

Macadamia Natural Oil RRP £29.95; Tel: 0844 840 3040

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AW12 TRENDS

4. IN SOFT FOCUS

In winter we’re used to seeing toned-down tans on the catwalk.

However, with skin now almost as important as the clothes, sunless tan and skin finishing products are essential all year round. For AW12, get ready for a new soft focus effect inspired by old-fashion sepia photographs. The St. Tropez team – led

by Nichola Joss – created the dewy bronzed look at Roksanda Ilincic using Glow Wash Off Mousse and Rose Skin Illuminator.

6. MOLTEN METAL

St. Tropez Instant Glow Wash Off Mousse and Rose Skin Illuminator; Tel: 0207 845 6330

With many collections featuring black leather, darkcherry velvet and crucifix motifs, vampy beauty looks were were prevalent on the AW12 catwalks. Get ready for wine-stained lipstick or smokey eyes complemented by manicures in twilight shades of navy, plum and dark green.

7. BLACK CHERRY

While classic red lips are more often associated with autumn make-up, for AW12 many designers gave the look a gothic spin opting for black cherry shades and matt finishes. Gucci and YSL led the way with plum pouts while the likes of Caroline Charles, Rochas and Ubuntu went for a softer stained berry-like take on the trend.

Aveda Passion Flower collection; Tel: 0870 034 2380

CREATIVE NAIL DESIGN

42 | www.thesalonmagazine.co.uk

Nubar Navy Blue £3.85 + VAT/ RRP £8.49; Tel: 0800 252 172

Lavera Beautiful Lips in Berry Violet £6.60 + VAT/ RRP £10.90; Lavera.co.uk

TONI AND GUY

Metallic polish is back for AW12. Pair gold and silver manicures with razor-edged retro detailing and crisp silhouettes like the models at Behnaz Sarafpour and Alexandre Herchcovitch, as created by CND.

CND Silver Chrome and Gold Chrome £4.95 + VAT each; Tel: 0845 210 6060

5. NIGHT SHADES

OPI Every Month is Oktoberfest; Tel: 01923 240 010

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AW12 TRENDS

8. STATEMENT NAILS

Minx nail coverings; Tel: 0845 210 6060

La Biosthetique Antifrizz Styling Balm RRP £13.50; Tel: 01296 611 731

MAC

While many designers opted for pared down nails, others enlisted the skills of top nail artists to create statement manicures. Sophy Robson created a dogtooth effect – using Leighton Denny products – at the House of Holland while ‘flirty flowers’ by CND were the order of the day at Rachel Antonoff.

But the prize for the most creative look of the season goes to Marian Newman who created sushi-inspired talons for Fred Bulter using custom 3D Minx nail coverings over press-on tips.

Aveda Control Force; Tel: 0870 034 2380

9. KNOT TO BE

10. ETHEREAL SKIN

Beautiful skin is always the height of style whatever the season, but for AW12, numerous designers pared down everything else and made it their make-up centerpiece.

At Matthew Williamson and Holly Fulton the skin was fresh-faced and period drama-like while at Oscar de la Renta and Giambattista the cheeks had a soft effortlessly natural sheen.

44 | www.thesalonmagazine.co.uk

TONI AND GUY

Whether piled high and messy or worn low slung and intricately detailed, ballerina buns and pom-pom topknots are a major catwalk trend for AW12. Luigi Murenu crafted modern geisha-inspired chignons at Jac Posen by securing the hair at the crown with duct tape and ironing the ends flat to create a simple-yetpowerful style reminiscent of Japanese architecture.

Diva Professional Gold Billionaire irons RRP £139.99; Sallyexpress.com

YoungBlood Mineral Basics Kit RRP £36; Tel: 0845 246 4666

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The Non-invasive Body Sculpting System The CaviSculpt Define is our ground breaking and best selling professional ultrasound cavitation machine. It incorporates both the standard 40MHtz Frequency Emitter but also 28MHtz horizontal wave and the ability to pulse between the two.

For a limited period we are also offering a FREE second lipolysis treatment head. This emits a more gentle 1MHtz which combined with Diode Laser not only lifts the face but also stimulates collagen growth in order to increase the elasticity of the skin and smooth fine lines and wrinkles.

Results are often immediate but can be dramatically increased if the client does 20 minutes vibration plate training directly after each CaviSculpt treatment.

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Science

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Intelligent

Training

Actives

Support

How to find – and keep – a first class team and why it’s business as usual for salons during the Olympics

L’OREAL COLOUR TROPHY

BUSINESS

Simply the best

C

ultivating a dedicated and motivated team is the salon owner’s Holy Grail. So from finding the best people to ensuring they feel fulfilled in their work, this month we’ve spoken to the experts to discover how to nurture a team of winners…

www.thesalonmagazine.co.uk | 47

BUSINESS

L’OREAL COLOUR TROPHY

May the best team win

How to recruit and cultivate outstanding stylists, therapists and managers

A

salon’s team is its best asset.

While clients may initially be seduced by a hi-tech website and ultra modern salon interior, when it comes to professional hair and beauty services, substance will always triumph over style.

Operating with the best possible team then is the most essential ingredient for a salon’s success. And while choosing individual staff based on their abilities is often key, the right mix of personalities, enthusiasm and a desire to succeed will ultimately create the best team of stylists, therapists, managers and front of

48 | www.thesalonmagazine.co.uk

house staff.

“A winning team should feed off each other’s energy,” says Ian Davies, owner of Cardiff-based salon group Ocean Hairdressing. “Each member should support the other and recognise everyone’s strengths. They should share a common goal – they should be motivated to better themselves and their salon, and their shard work ethic should bind them together. Moreover, each member should be driven, creative, show initiative and make positive contributions to the success of the salon.”

Charles Dodds, owner of Cutting

Room Creative in Leeds, agrees with this viewpoint adding: “Ability ranks highly but dedication and hard work are equally important. My ideal staff member is the type of person who puts their name forward for everything, always sees room for improvement, never complains, is self motivated and has a hunger and passion for their profession.”

The right staff Deciding what personality traits and attitudes are most important for your team is key to selecting the correct people.

Because ultimately, running your salon

BUSINESS with staff that share similar goals will create the best possible ‘winning’ attitude and atmosphere. And that drive to succeed will become infectious.

For Steve Rowbottom, co-director of the Yorkshire-based Westrow salon group, this recruitment strategy is the only way to go. “What has been key for our business from the start is surrounding ourselves with the right people who share our passion and beliefs and who have an enthusiasm for the craft of hairdressing,” he explains. “To flourish as a business, it’s imperative that everyone combines their efforts to accomplish the same end goal. For this to happen, everyone has to believe in the business and its core values. Everyone is an integral part of the process but their own unique roles must be recognised and rewarded for them to feel intrinsically valued.”

Moreover, the last thing any salon owner needs is any trouble in the ranks.

So aiming to steer clear of clashing personalities while still appealing to a broad spectrum of clients is equally as imperative. As Leo Bancroft, owner of his eponymous salon in Weybridge, Surrey, points out: “Creating the right balance within the salon means that not only are all client personalities catered for but that there are no in-team collisions. Team members must be compatible with each other to avoid any unnecessary conflicts and misunderstandings.”

building up a reputation in the industry as a salon front-runner will also ensure you get to handpick the best in the business.

And better still – they’ll often come to you.

“We receive probably in excess of 20 CVs a week at Cutting Room Creative so as soon as a position becomes available we can reach for a list of people who already want to fill that space,” says Dodd. “We have a rule to reply to every single application we receive so that they know we will keep them on file – and we really do. Sometimes a year down the line we may call up a previous applicant to arrange an interview when a vacancy arises.”

Bancroft agrees that raising your salon’s reputation in the industry as part of an ongoing business plan is the best way to tempt the best possible staff. He says: “To attract good people, people with ambition, you need to be proactive. An advert

is not enough. Entering business and creative awards, being involved with The Fellowship as well as letting the industry and local press know what you are up to as a team and salon is the best way to attract proactive people to your business.”

Interview success A key part of the team selection process, interviews and trade testing offer the best opportunity to get know any potential employees’ personalities and professional capabilities before making any firm employment decisions. There are various ways of conducting both parts of the process but, ultimately, finding out as much as possible about the candidate and ensuring they follow your goals should be your main aim. “Our recruitment policy ensures we maintain our high standards of service our clients have come know and love,” says Rowbottom. “We look for

The search is on Rather than placing an advert in the salon window and hoping your ideal team member will walk past, technology today means it’s easy to cast the recruitment net wide. Placing an advert with online recruitment agencies and trade magazines is a great place to start, as is using social media and other broader scale internet sites such as Gumtree. However, to really cultivate a winning team, taking on staff that will learn your salon’s culture and philosophies from scratch can often be the best course of action.

“We always invest in our individual team members and grow our team organically,” says Davies. “We encourage internal career progression and nurture each team member to achieve success.” Rowbottom agrees, adding: “The greatest staff are those who are bred from youngsters and believe entirely in your salon ethos and the brand.”

But if you’re looking for fully trained staff,

L’OREAL COLOUR TROPHY

WESTROW LEEDS TEAM

www.thesalonmagazine.co.uk | 49

BUSINESS RICHARD WARD HAIR AND METROSPA

professionalism, competitiveness and the desire to achieve across the board. We also look for good communication skills and creative thinking. Potential employees have to undergo a rigid interview process in line with the NVQ procedure. We ensure they are the best people for the job, and possess commitment and a firm understanding of the Westrow brand and beliefs.”

Meanwhile, many salon owners profess to having a sixth sense when it comes to choosing the right people that will slot into the team. “I am very good at getting a feel for the person and can tell within a few minutes whether they are right for Cutting Room Creative,” says Dodds. “I make a shortlist and then these applicants will come back for a more in depth interview.

I like to be around for these interviews also but I try not to stay in the office and over-face the applicant. We then usually narrow it down to one or two people who we invite back for a trade test, which is a full column of models in the salon. We make our final decision based on the work produced and their potential.”

And while ability is a key part of choosing the right person, many salon owners will overlook imperfect work if a desirable personality shines through.

As Bancroft says: “Technical skills can

50 | www.thesalonmagazine.co.uk

be taught but personality is something you are born with so it is important that the person fits in with the rest of the team. If I am happy with their ability, we have an open informal interview where other members of the existing team get involved. This way we can see how they might work together.”

Cultivating winners Keeping your team happy will minimise staff turnover and help retain equilibrium in the salon. And employing new team members with this goal at the forefront right from the start will ensure a healthy employer-employee relationship.

“Communication is key,” says Rowbottom. “So when you are recruiting, make sure you are open and honest about what will be expected from your new employees. Recognise that the same things don’t always motivate people and that each individual has an intrinsic role to play in the success of the salon.”

Of course the best way to achieve this is by setting out clear expectations from both sides at the beginning of employment.

“Prospective new staff members need to be shown the opportunities they can be offered in terms of training and a clear wage structure,” adds Dodds. “We detail very precisely – usually on the day we

make a job offer – exactly what their wage will be and how it will be made up. New staff coming into the industry relish being shown in detail about our training program and a clear route to how they can achieve their goals too.”

And once you have your A-Team in place, encouraging each member to develop their skills and grow as a salon professional will ensure that they continue to feel satisfied in their work. For many top salon owners, this is the secret to retaining a strong alliance of staff.

According to Dodds, investing in an ongoing education strategy will reap many long-term rewards. “Employing staff with potential and creativity is obviously the first step but thereafter frequent evaluation, appraisals, giving feedback and then subsequent training are key to ensuring your team reaches its full potential. This will in turn help raise the bar in your salon, but will also help you retain your staff when they see how much time and effort you are willing to invest in their future.”

Bancroft concludes: “Your team needs to know they belong. They need to feel secure and part of the salon’s success.

By being open with them and involving them in the salon running they will take more ownership and invest more into their clients and the business.”

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www.thesalonmagazine.co.uk | 51

BUSINESS TIPS

Rules of engagement Steve Rowbottom, co-director of Westrow, reveals how engaging your clients with a carefully controlled social media strategy can reap many rewards

“S

ocial media offers relationship-building opportunities that are virtually limitless. And through the use of these ever-expanding platforms, salon owners can gain access to a wealth of invaluable information, prospects and alliances both nationally and internationally. Moreover, signing up to the sites that sit alongside your branding can be an extremely powerful way to promote your salon and services by getting the message delivered to clients across all available news feeds.

I’m with the brand “At Westrow we have a dedicated social media department. Initially the team was set up to ensure that our businesses could

52 | www.thesalonmagazine.co.uk

be seen on platforms such as Google and that each salon was communicating a consistent brand message. The next step was to decide which platforms would best serve the business and these were then branded to offer our clients consistency.

Twitter, Facebook, YouTube, Google+ and Blog were our preferred platforms and each one has its own unique role to play in promoting the business.

“The social media team uses Twitter to drive people around Westrow’s offers and promotions. Meanwhile, the platform is also used to lead followers onto our blog or our own Westrow TV channel on YouTube.

We also direct people to the product offers on our e-commerce site Besthairbrands. com and have recently started to integrate Pinterest and Instagram into our strategy.

The major benefit to our business is that the larger our targeted market, the more effective our audience reach is at getting our message across.

Social eyes “Our social media strategy ensures that we can fully engage our audience with our activity. We use social media to foster a family attitude that’s supportive and inclusive, and by keeping people informed we fully involve the clients who follow us through our social media platforms.

Our social media team is sent backstage images and information from staff attending key industry events so they can take control of the delivery of information throughout the day, without detriment to our staff.

BUSINESS TIPS

We are family

Live aid

This social media strategy was used to We attracted attention via retweets great effect at the 2012 L’Oréal Colour and mentions, and during the event Trophy Grand Final. Not only did we win at Westrow monitored live feeds on this year’s event, but we also encouraged Twitter via #lct12 and @colourtrophy. full interactivity across our social media From these our team could relay the platforms, most notably Facebook and live information to Westrow’s online Twitter. A constant flow of images from following. Our strategy was to treat it Lauren Elliott and Matthew Sutcliffe from like a live sporting event. The result: a Westrow West Park throughout the live feed with very little delay. Westrow event allowed our social media team to was also crowned winner on the create the storyline on both platforms that night and within minutes the winning ran throughout the day and culminated picture was posted across each of our with the dream ending. Everything on social media sites provoking incredible Facebook was linked into L’Oréal Colour communications, especially with our Trophy, with the images then released 5,778 Twitter followers. onto Twitter, linking every post into @ Within 24-hours of the competition colourtrophy and also the event link we had utilised Twitter and Facebook #lct12.

Energist No1_Advert V1 16/05/2012 09:52 Pageto 1 maximize their full potential. Westrow

received 156 tweets on Twitter, of which 92 were acknowledgements of congratulations from followers and industry names. Facebook included 24 postings, which gained 187 likes and 56 mentions. Meanwhile, our daily average user figures jumped from an average of around 2,000 to a peak of over 3,500 during that period.

Through engagement we reach a huge amount of people every month, with a total audience of 933,732 on Twitter 2012 and 630,608 on Facebook for May. Stats like these are testament to the results that a social media strategy can bring to your business. It really does pay to be social.

Steve Rowbottom is the co-director of Yorkshire-based salon group Westrow

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www.thesalonmagazine.co.uk | 53

EDUCATION

Be the best

Tina Rook, head of Saks Education, reveals the story behind one of the company’s brightest emerging hair stars

B

ethany Stones chose to train as a hairdresser with Saks Education when she left school at 16; just two years later and she is already set for great things.

After achieving NVQ Level Two in Hairdressing she is now working towards Level Three while learning in the ultimate salon environment: Saks York.

“I chose to train through Saks Education because of their fantastic reputation,” she says. “They’re recognised as the best at what they do and because I want to be the best at what I do, it was the obvious choice for me.”

Furthermore, the budding hairdresser has also recently been selected for the Saks A Team, a group of emerging

stylists that works on photo shoots and backstage at fashion events. “I love how creative hairdressing can be and the fact that no two days are the same,” she adds. “I’m already getting the chance to work on photo shoots and explore more advanced cutting and colouring techniques and know that being part of Saks Education will help me be the best possible hairdresser.”

Stones is now working as a junior stylist and is gaining further knowledge, advanced techniques and experience by working with clients under the watchful eyes of senior members of her team. “It’s great working so closely with a team in a salon environment because I feel I learn so much more than if I was in a college

classroom,” she says.

Saks Education trainers regularly visit the salon to give one-to-one training and assessment. Its educators also work closely with the salon’s owner to ensure everyone is working from the same page and striving towards the same end result – an exceptionally trained hairdresser who instantly fits into the industry.

Stones concludes: “If you’re thinking about a career in hairdressing, learning in a salon via an NVQ is the best way to do it. I’ve had salon experience pretty much from day one and learn loads of new things on a daily basis.”

For more information contact Saks Education Tel. 01325 341 605 E: education@saks.co.uk Saks.co.uk

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www.thesalonmagazine.co.uk | 57

MANAGER PRO

Business as usual?

Stuart Holmes discusses the impending effects of this month’s Olympics

“W

hat effect will the Olympic Games have on your business this summer? It is an unknown quantity and as a once in a lifetime event for many of us, it is very difficult to predict what is going to happen in terms of demand levels during the two-week period.

“From salons in Central London to those elsewhere in the UK, this global sporting event could have one of three effects for businesses: no change, a surge in demand, or a fall in appointments and takings.

“At the time of going to print, our diary was looking only marginally quieter than what I would normally expect for this time of year and I put this down to the Olympics.

Lots of our clients have tickets to go to events and will be making a special trip to London especially for the games.

“On top of that people are uncertain about the actual grip the Olympics is going to have on the nation when it starts, so as a result are leaving their plans relatively fluid over the two weeks and are delaying booking their hair and beauty appointments “Depending on where you are in the UK will depend on what effect this massive sporting event will have.

“There is no doubt that London salons will feel the abnormal demand levels more than those outside of the capital.

“Of course, London is going to be jam-packed with visitors but that may not necessarily equate to more client bookings for hair and beauty services. The Olympics may be a glamorous occasion but are the likes of the Fijian judo team really going to

58 | www.thesalonmagazine.co.uk

be booking in for blow-dries ahead of the Opening Ceremony?

And how many spectators are really going to want to be coiffed before heading down to the Olympic Park?

“My view is that unlike going to other events, sporting occasions such as the Olympics do not necessarily constitute a special trip to the salon.

“On top of that, your regular clients – the normal Londoners – may be giving the city a wide berth and limiting their journeys and appointments during the two week Olympic “I did some detailed research while writing this piece and spoke to a number of other salon owners. Like for us at The Stuart Holmes Hair and Beauty Spa,

there is no huge change in appointment numbers year-on-year. If anything, people are saying they’re marginally quieter.

However, at the time of going to print, we are still two weeks out and as we all know, a lot can happen in a salon diary in a fortnight!

“The thing is no one really knows what effect this global event is going to have on salons. But I get the feeling it wont have too much of an effect at all. People may delay their appointments by a few weeks here or there but overall they will still be walking through the doors at some stage.

“What we have to do as business owners is make sure that we are thinking through the potential consequences of the Olympics and minimising them as much as possible.

“We use a great deal of e-marketing within our salon to communicate with clients that we are open for business as usual. Consider adopting this tool as a way of highlighting to your database any last minute availability during the Olympics. Also, where you know of travel issues nearby to your premises, pass on your tips to clients to ensure they can still reach you with minimum hassle. We are really looking forward to the Olympics at The Stuart Holmes Hair and Beauty Spa and we hope you enjoy it as much as I’m sure we will. Ditch the apathy and get excited, as it will only happen once in your lifetime!”

Stuart Holmes has over 23 years’ experience in hairdressing and runs the multi-award winning Stuart Holmes Hair and Beauty Spa in Cheltenham with his wife Sara.

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Clothing & Salon Wear Ameerah Clothing www.ameerah.co.uk Email: info@ameerah.co.uk Tel: 01332 331 643 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Cordcourt www.cordcourt.co.uk Email: sales@cordcourt.co.uk Tel:MALVERN 0161 724 6009 EXMOUTH Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Diamond Designs Be Inspired……. www.diamonddesignsuniforms.co.uk Email: aisling@diamonddesignsuniforms.co.uk Tel: Lo Call – 0845 0800 576 Contact: Aisling Kavanagh Dream Workwear www.workwearworld.co.uk Tel: 0208 206 2004 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Grahame Gardner Vitality, The Designerwear Collection Contact: Barbara Howe Email: sales@grahamegardner.co.uk www.grahamegardner.co.uk Tel: 0116 255 6326 Inline London Ltd www.inlinelondon.co.uk Tel: 0845 0770045 Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033 Simon Jersey Making people look good and feel great in the workplace Contact: Jill Nelmes Tel: 08444 994414 Email: orders@simonjersey.com www.simonjersey.com

Combs & Brushes Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair Office 404, 4th Floor, Albany House, 324/326 Regent Street, London W1B 3HH www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paesecosmetics.com www.aurifere.co.uk Email: info@paesecosmetics.com Tel: 01709 873 995 Mob: 07938 125 725 Salon Alternatives www.salonalternatives.co.uk Emall: enquries@salonalternatives.co.uk Tel: 0141 882 5812

Cosmetics

The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087

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CONNECTIONS CBMA Make Up www.cbmacademy.com Email: info@cbmacademy.com Tel: 0207 485 4000 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 MDC Cosmetics www.elysiandreams.co.uk Email: sales@elysiandreams.co.uk Tel: 01992 577505 Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paese.co.uk / www.aurifere.co.uk Email: info@paese.co.uk Tel: 01709 873 995 Mob: 07938 125 725 That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Design & Furniture / Furnishings W B X (Europe) Ltd www.wbxeurope.com Email: info@wbxeurope.com Tel: 0191 221 2666 Albert Ewan Design www.albertewandesign.com Tel: 01670 738979 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Concept Salon Design www.salonfurniture.co.uk Email: sales@salonfurniture.co.uk Tel: 0151 2300380 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Hair Salon Solutions For a complete Salon Range or any Individual items of furniture. Purchase outright or finance package available www.hairsalonsolutions.co.uk Email: info@hairsalonsolutions.co.uk Tel: 01407877599 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

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FREEFREE hair hair extension adhesive sticks from extension adhesive sticks from PhonePhone NOW NOW for your freefree stick 020 for your stick 0208768 87682888 2888 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535

Equipment Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Concept Salon Design www.salonfurniture.co.uk Email: sales@salonfurniture.co.uk Tel: 0151 2300380 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London, NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656 ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

Eyelash Extensions ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Eyelash Design Company Unit H, The Acorn Centre, Roebuck Road, Hainault, Essex IG6 3TU www.lashperfect.co.uk www.lalalashes.co.uk Email: info@lashperfect.co.uk Tel: 0208 500 9028 Fake It Eyelash Supplies Email: fakeitlashes@gmail.com Tel: 01293 450075

Finance Corporate Medical www.beautybusinessfinance.co.uk Tel: 01928 739712

Furniture Leasing Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Gowns BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Dream Workwear www.workwearworld.co.uk Tel: 0208 206 2004 Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033

Hair Extensions Additional Lengths www.additionallengths.co.uk Tel: 01642 867213 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

Anita Frances www.afihairextensions.com Email: info@afihairextensions.com Tel: 01923 220710 Banbury Postiche www.banburypostiche.co.uk Email: sales@banburypostiche.co.uk Tel: 01295 757406 Bonita Hair Extensions Cannock WS12 0PH www.bonitahair.co.uk Tel: 0800 862 0110 Mob: 07584 663501 DREAM GIRL The global 100% human hair extensions and wigs supplier. Available in a massive range of colours and styles.

Ethically sourced www.dreamgirlhair.com email: info@dreamgirlhair.com Tel: 0844 415 7808 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Flip-In Hair Ltd Look good in the hair you wear, without damaging the hair that’s there. www.flipinhair.co.uk Email: info@flipinhair.co.uk Tel: 01926 613129 Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403 Great 4 Hair www.great4hair.co.uk Tel: 0207 569 7170 Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 HairPlanet Hair Extensions Ltd Units 7-8, Vivars Lane Industrial Centre, Vivars Way, Selby. YO8 8BE www.hairplanethairextensions.co.uk Email: andrea@hairplanethairextensions. co.uk Tel: 0845 838 29 69 Hairware Limited Europa Industrial Park, Stratton St Margaret, Swindon, Wilts, SN3 4ND Email: info@hairware.com Tel: 01793 831363 Fax: 01793 832657 Jason Paul Email: hairextensions.jasonpaul@virgin.net Tel: 020 8768 2888 Mob: 07958 234 621 Michelle Griffin Hair Extensions www.michellegriffin.co.uk 0121 445 1492 ProStyles The Ultimate Hair Extensions – Real Hair and synthetic Next day delivery as standard www.prostyles.com Email: info@prostyles.com Tel: 01420 511155 Fax: 01420 511676 Racoon International The No. 1 in hair extensions, training and products.

We are proud to guarantee Ethical sourcing. www.racooninternational.com Email: info@racooninternational.com Tel: 0844 335 0999 Trendco www.trendco.co.uk Tel: 01273 774977 Fax: 01273 720116

Hair Products Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Banbury Postiche www.rapture-extensions.com Tel: 01295 757406

FREEFREE hair hair extension adhesive sticks from extension adhesive sticks from PhonePhone NOW NOW for your freefree stick 020 for your stick 0208768 87682888 2888

CONNECTIONS Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832

Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Hair Removal

ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567

Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns

John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results Tel: 01874 610667 Email: atmorganics@aol.com www.johnmasters.co.uk

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Laceys / Excel UK The perfect salon partner. www.laceysltd.com, www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula. Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com ProStyles The Ultimate Hair Extension Aftercare Products.

A retail opportunity for extra profits Email: info@prostyles.com Tel: 01420 511155 Fax: 01420 511676 www.prostyles.com Renscene Ltd www.hairproducts.co.uk Tel: +44 (0) 116 260 1144 Fax: +44 (0) 116 260 1162 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 The Nail and Beauty Academy Guild and ABT Accredited One day Nail and Beauty courses from only £95 Acrylic, Gel, Waxing, Tanning, Eyelashes, Facials and more www.nailandbeautyacademy.com Email: sally@thenailacademy.com Tel: 01883 732302 Trendco www.trendco.co.uk Tel: 01273 774977 Fax: 01273 720116

Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 Program E>O www.programeo.co.uk Email: programeo.ipl@gmail.com Tel: 0207 717 8450 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521 Sukar Nagwa Email: info@sukar.co.uk Tel: 01937 572 711 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563

Hair Straighteners ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Hair Supplies Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Banbury Postiche www.rapture-extensions.com Tel: 01295 757406

Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk

La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040

Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403 Great 4 Hair www.great4hair.co.uk Tel: 0207 569 7170 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula.

Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Hair Treatments Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare “Healing is the Foundation for Beautiful Hair” Tel: 01296 612062 Email: info@lanzaeurope.co.uk www.lanza-hair.co.uk

Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com Saks Train your apprentices with the best in the business www.saks.co.uk Email: education@saks.co.uk Tel: 01325 341 605

Hot Water Systems Salon Master Hot Water Systems www.salonmaster.info Email: salonmaster1@googlemail.com Tel: 0115 975 4500

Hygiene Renscene - Barbicide The Number 1 Salon Hygiene System www.barbicide.co.uk Tel: 01162601144 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Mundo Professional www.mundoproducts.co.uk Email: mundo@rousemarketing.com Tel: 0113 258 5540 Fax: 0113 258 6654 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Insurance Morgan Richardson www.morganrichardson.co.uk Email: quotes@morganrichardson.co.uk Tel: 0800 731 2940 Fax: 01277 632255

Interior Design Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Keratin Hair Treatments KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026

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CONNECTIONS Keratin Revolution Revolution Hair Concepts Ltd 0114 379 2121 info@keratinrevolution.com www.keratinrevolution.com

Laser/IPL Treatments BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536

Laundry Equipment Armstrong Laundry www.armstrong-laundry.co.uk Tel: +44 (0)1635 33881 JLA Laundry Equipment www.jla.com Tel: 0800 591 903 Miele Professional www.mieleprofessional.co.uk Tel: 0845 330 3618

Male Grooming

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No: 07903 955491

LCN Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/trade2/lcn/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302

La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

Salon Beauty Supplies Tel: 01270 848535 www.salonbeautysupplies.co.uk

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX www.organiccoloursystems.com Email: enquiries@herbuk.com Tel: 01590 613490

Microdermabrasion AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536

Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567

The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 Tel: 01952 461888 Contact: Patricia / Lisa

Nail Products / Manicure / Pedicure

L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

Massage Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL Tel: 01420 540 400 Fax: 01420 540 401 Email: sales@absolute-aromas.com www.absolute-aromas.com

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788 Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office 01429 262584 Fax 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999

Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa

Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832

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Kinetics Professional Nail Systems www.margaritabelska.com Tel: 0207 700 1200

Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Nail Perfection www.nail-perfection.co.uk Tel: 01474 748070 Nailtopia Salon nail art made simple! www.nailtopia.co.uk Email: info@nailtopia.co.uk Tel: 0845 430 9674 Palms Extra www.palmsextra.com Tel: 01733 232350 Rebel Nails Limited www.rebelnails.co.uk Email: info@rebelnails.co.uk Tel:+44 (0)1675 464868 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563 The Nail Warehouse www.thenailwarehouse.biz Email: sales@thenailwarehouse.biz Tel: 01634 687430 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Name Badges Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773

Organic Products Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 Tel: 078 8284 0880 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa Herb UK www.herbuk.com Tel: 01590613490 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results www.johnmasters.co.uk Email: atmorganics@aol.com Tel: 01874 610667

PR & Marketing Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 448 1773 Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Printing Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Recruitment Nail Spec Recruitment Consultancy for Nail Technicians www.nailspec.com Tel: 0844 870 8104

Scissors Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Excellent Edges www.exedges.com Tel: 02890 730 650

Scissor Services Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Semi-Permanent Make Up Zest Beauty Clinic 114 Andersonstown Road, Belfast, BT11 9BX www.zestbeautyclinic.com www.semper-bellus.com Tel: 028 90 626555 / 0560 3426035

Shop Fitting Services Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

CONNECTIONS Skincare Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL www.absolute-aromas.com Email: sales@absolute-aromas.com Tel: 01420 540 400 Fax: 01420 540 401 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Ahava Essential Skin Care Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574 Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550 Bio Active Beauty Where science meets beauty Windsor, Berkshire, UK www.bioactivebeauty.com Tel:+44(0)791 941 6392 Biodroga Institut Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/biodroga/ biodroga.asp/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579

La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet UK Limited Tel: 01775722243 Program E>O www.programeo.co.uk Email: programeo.ipl@gmail.com Tel: 0207 717 8450

Skin Treatments Ahava Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Beyond Organic Skincare Caring for you, caring for the planet Tel: 0845 500 3550 Email: sales@beyondskincare.co.uk www.beyondorganicskincare.com Bio Active Beauty Where science meets beauty Windsor, Berkshire, UK www.bioactivebeauty.com Tel:+44(0)791 941 6392 BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Demilec www.demilec.co.uk Email: info@demilec.co.uk Tel: 01737 830400

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk

Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 / 078 8284 0880 Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire, TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results Tel: 01874 610667 Email: atmorganics@aol.com www.johnmasters.co.uk

Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet Uk Limited Tel: 01775722243 Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk The Sherbourne Clinic Training for Collagen Induction Therapy/ Skin Needling www.thesherborneclinic.com

Software InterSalon Software www.vaalto.com / www.salonsoftware.co.uk Email: sales@intersalon.co.uk Tel: +44 (0) 1909 512130 i - salon www.i-salonsoftware.co.uk Email: info@i-salonsoftware.co.uk Tel: 0844 445 7205 Fax: 01628 488940 Silverpay Services www.silverpay.co.uk Email: sales@silverpay.co.uk Tel: 0870 121 2505 StudioTracker Salon Software An easy to use hair & beauty salon software system with advanced features designed to Make Salon Life Easier www.studiotracker.co.uk Email: info@studiotracker.co.uk Tel: 0113 350 8230

Spa Robe Suppliers BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Suppliers At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Bonita Hair Extensions Cannock WS12 0PH www.bonitahair.co.uk Tel: 0800 862 0110 Mob: 07584 663501 C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office: 01429 262584 Fax: 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Dream Workwear www.workwearworld.co.uk Tel: 0208 206 2004 Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Miele Professional www.mieleprofessional.co.uk Tel: 0845 330 3618 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG4 1NS, United Kingdom www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800

Tanning Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453 Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812 Sienna X Beauty Guild ‘Best Tanning Supplier 2011 & 2010’ and ‘Customer Service Winner 2009’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: 01905 27070 Fax: 01905 27080 Local call rate: 0333 600 1200 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG4 1NS, United Kingdom www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800 St. Tropez EXPERTISE, EVERY TIME Tel: 0207 845 6330 Email: PZCBeautyCustomerServices@ pzcussonsbeauty.com www.st-tropez.com/professional

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CONNECTIONS Sunjunkie www.sunjunkie.com Email: sales@sunjunkie.com Tel: 0161 4914499 SunSpa UK Ltd Unit 22, WENTA Business Centre, Colne Way, Watford, Herts, WD24 7ND www.sunspatanning.co.uk Email: info@sunspatanning.co.uk Tel: 01923 892988

Training ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505

Tan 365 Unit C1, Tudor Rd, Altrincham Business Park, Altrincham, WA14 5RZ Tel: 0161 929 6212 Fax: 0161 929 9384

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Beautec Beauty Academy www.beautec.co.uk Email: enquires@beautec.co.uk Tel: 020 8502 0240 Beauty Hair & Nail Training Academy Unit 8, Triumph Trading Estate, Tariff Road, London, N17 0EB www.k-mbeauty.com Tel: 0208 365 1300

VibroBox Tel: 01274 606 404 Fax: 01274 606 470 Email: andrew@wholesalesun.co.uk www.vibrobox.co.uk

Bonita Hair Extensions Cannock WS12 0PH www.bonitahair.co.uk Tel: 0800 862 0110 Mob: 07584 663501

Wow Factor Email: britta@wowproducts.co.uk Tel: 01888 563150

Threading

Carlton Institute www.carltoninstitute.co.uk Tel: 01395 279 968

Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240

Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 CBMA Make-up Academy www.cbmacademy.com Email: info@cbmacademy.com Tel: 0207 485 4000

Towels & Linens BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400

Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Easy Dry www.easydry.com Email: info@easydry.com Tel: 0845 300 7764

Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999

Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001

Fake It Eyelash Supplies & Training Academy Email: fakeitlashes@gmail.com Tel: 01293 450075

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000

Fabric Smart www.scrummie.me Email: info@fabricsmart.co.uk Tel: 01634 821609

Great 4 Hair www.great4hair.co.uk Tel: 0207 569 7170 HairPlanet Hair Extensions Ltd Unit 9, Vivars Lane Industrial Centre, Vivars Way, Selby, YO8 8BE www.hairplanethairextensions.co.uk Email: andrea@hairplanethairextensions.co.uk Tel: 0845 838 29 69

Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656 Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Jason Paul Hair Shop www.profitfromhairextensions.co.uk Email: hairextensions.jasonpaul@virgin.net Tel: 0208 768 2888 Mob: 07958 234 621

Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns

London College of Beauty Therapy UK’s leading provider of beauty industry qualifications and short courses, ideal for CPD. 47 Great Marlborough Street, London, W1F 7JP Tel: 020 7208 1300 Email: info@lcbt.co.uk www.lcbt.co.uk

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Michelle Griffin Hair Extensions www.michellegriffin.co.uk 0121 445 1492 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 ProStyles The Ultimate Hair Extension Training in your salon or our London venue.

Novice, Refresher, Avant Garde & Advanced www.prostyles.com Email: training@prostyles.com Tel: 01420 511155 Fax: 01420 511676

C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office: 01429 262584 Fax: 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 House of Famuir Tel: 01480 404 200 Fax: 01480 404 303 Email: info@hofbeauty.co.uk www.hofbeauty.co.uk

Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Sienna X Beauty Guild ‘Best Tanning Supplier 2011 & 2010’ and ‘Customer Service Winner 2009’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: 01905 27070 Local call rate: 0333 600 1200 Fax: 01905 27080

Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521

Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy, Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF Tel: 0118 9791691 Email: Amanda@southernbeauty.co.uk www.southernbeauty.co.uk Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563

Sukar Nagwa Email: info@sukar.co.uk Tel: 01937 572 711

Website Design Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Weight Loss

Sylvia Hodge www.beautyandhealthcare.net Email: sylvia.hodge@btinternet.com Tel: 01925 652502 Sally Atkins The Nail and Beauty Academy www.nailandbeautyacademy.com 01883 714310 Thermo Auricular Training www.thermo-auricular.com Email: enquiries@thermo-auricular.com Tel: 01892 526990 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

ISIS Beauty Academy Ltd Your future in your hands 20B High Street, Walton-on Thames, Surrey KT12 1DA www.isisbeautyacademy.co.uk Email: info@isisbeautyacademy.co.uk Tel: 01932 23 23 22

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Chromogenex Technologies Ltd Leaders in Laser and Light Technology www.chromogenex.com www.chromogenex.co.za Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

Wigs

Waxing

Hairware Limited Europa Industrial Park, Stratton St Margaret, Swindon, Wilts, SN3 4ND Email: info@hairware.com Tel: 01793 831363 Fax: 01793 832657

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

Train with the market leader in accredited short courses Tel: 0845 1800512 www.beauty-training.co.uk WINDSOR

BRENTWOOD

CARDIFF

66 | www.thesalonmagazine.co.uk

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www.wbxeurope.com

Meet Jill. She works in the complaints department at WBX.She knows that WBX salon chairs and washpoint products all come with a unique 5 year guarantee and its her job to make sure every customer is delighted with their purchase.

She has been waiting for the phone to ring for 5 years......................

WBX. Probably the best salon chairs and washpoints in the world.