Natures Menu Booklet Jan 2014

Biologically Appropriate Real Food for Dogs and Cats

R eg, Eva & I enjoy th e N orfo lk countrys id e ‘’I started making simple minced meat pet foods for local dog and cat breeders back in 1981. I’m delighted to say we still sell some of those great products and they are as popular now as they were all those years ago.

It’s been a fantastic journey – learning about and developing our genuinely natural ranges. It’s been

Proudtobe Genuinely Natural

fascinating watching the transformation in the way we all want to feed our pets.

Today Natures Menu produces some of the healthiest and most honest pet foods available.

I passionately believe pets deserve healthy foods as part of a varied diet. Foods based on professional balanced nutrition – not the over processed junk ingredients many pets eat.

I hope this booklet will help you make a real difference to your pet’s life. You’ll discover how easy, convenient and cost effective it is to choose a diet that makes visible improvements to their health and well-being.

Our pets trust us to look after them.

This includes giving them a diet, rich in everything they need to be naturally healthy and happy. After all, just like us, “they are what they eat.’’

C ra ig Ta y lo r We still use the best that mother nature provides us, blending together fresh meat and vegetables, adding oils and herbs too.

Nourishing

t e r u o Y P

y l l a r Natu In nature everything has a purpose – with an ingenious

planet earth eating fresh raw meat. They may even have

yet simple way of staying in balance.

begun to consume a small amount of ancient forms of grain as they began to live alongside us humans, over

Today we understand that foods kept in a natural

10,000 years ago. Yet todays processed pet foods,

state, unprocessed or by using gentle, simple

packed with modern refined grains and highly cooked

processing methods are much less harmful.

proteins, have only been a choice for around 60 years!

They respect the balance of nature and give your pets

Just as we are now looking at what we eat ourselves, it is

a better quality diet.

easy to see how doing so could benefit our beloved pets too.

In their natural environment dogs are carnivorous omnivores and cats are carnivores. Out of choice, they

Your pets thrive best on a genuinely natural diet of good

prefer real meat, in its raw, uncooked, genuinely natural

quality real meat and great quality natural ingredients -

state.

ingredients you recognise, and could even eat yourself.

It’s true our pets are now part of the family, but at heart they are still wild animals. Dogs and cats evolved on

J u n k d o o N O T Food G ood F

‘Natural’ has become a bit of a buzz-word in the pet industry. Look around and you will see a huge variety of products and a sea of marketing messages all trying to convince us that highly processed foods are ‘natural’.

But look again. Go beyond the hype.

Apply a common sense back-to-basics natural approach to feeding your animal friends and you’ll see genuine benefits. For you and your pets.

Trust YOUR Instinct

We need to look hard at those processed products and really think about the ingredients they use, how they are made – and why they look like they do.

The truth is most pet foods these days are made with a blend of powdered meat and bone meals, highly processed grains and various protein derivatives sourced from the bits of animals that wouldn’t normally arrive on your dinner plate. This is everything from "beak to hoof and even including feathers."

They are also packed with cereals and starchy carbohydrates, which aren’t part of a carnivores natural diet. They are processed and cooked to high temperatures and have to then contain synthetic, artificial vitamin supplements in order to comply with the regulations for being labelled as complete.

The resulting mix of processed cereals and protein derivatives is often then mixed with flavour enhancers, simply to encourage your pet to eat foods that they instinctively would otherwise know, are not meant for them. So, even though it may appear your pet enjoys the food, and you may think the food you are using looks natural, chances are it isn’t.

And your beloved pet could just be getting by on a diet of junk.

Nature Knows Best

Natures Menu are proud to be the leading experts in genuinely natural raw dog and cat food.

We believe in returning to Mother Nature for her unrivalled recipes, solutions to common health issues and happier, contented pets. Our knowledge and expertise creates foods that nourish your pet on all levels: active bodies, healthy minds, happy souls.

Biologically

Raw Feeding Appropriate

Natures Menu produce a wide range of foods for your pets.

We know a raw diet for dogs and cats is the best and most naturally compatible food for them to eat. For years many people have been concerned that perhaps raw foods shouldn’t be fed to pets – in spite of thousands of years of evidence to the contrary. As a result their true biology was lost in the ever advancing processing methods and the call for instant convenience.

Today, professionals like vets, nutritionists and breeders are looking further into diet as a strong influence to health and well-being, and recognising that raw feeding is the most biologically appropriate, nourishing way to a healthy, happy pet.

?

What is Raw

Feeding .. . ..

Raw feeding is really about feeding a variety of fresh ingredients Really good quality meats with raw bones A variety of simple fruits and vegetables Occasionally including a single source of non-starchy wholegrain Make up the meals yourself

Or, feed your pet our ready made complete and balanced raw meals!

With everything working in harmony to create a healthy balanced raw food meal. Natures Menu can even provide you with ready-prepared complete and

My Name is

SIMBA the Leonberger The guys at Natures Menu have definitely done all

nutritionally balanced Raw meals,

the hard work for our owners with their Nugget

which are really simple and

range! The benefits of a raw meat diet and all the

easy to serve.

associated preparation has been simplified - take advantage and maybe see what your dog thinks of the raw meat diet - I guarantee you, that like me

Or you can choose from our range of

your dog will be doing backflips at the sight of a

100% minced meats, meaty portions,

bag of Natures Menu Nuggets! People are always

vegetable and fruit mixers and meaty chewing bones, to have fun making up recipes and menus for your pets yourself.

complimenting me on my teeth, coat, lovely breath and energy levels for a giant breed - these are just some of the benefits of a raw meat diet! It's not just for big dogs either my Chihuahua brother and sister steal a portion of my breakfast every morning and they love it too!

It’s all about finding the balance that suits you and your pets’ natural lifestyle.

Thanks again, love from

Simba! .

& Owner Dan Carrick

Did You Know ?

Raw bone is completely different to cooked bone

oisture Raw bones are m linter in rich and do not sp ed dry the way that cook e much bones do. They ar d in an safer to feed us ady fact we both alre foods love to eat these ing at when we are hunt ly ci playtime! Espe al us cats!

Refined carbohydrates in processed pet foods turn to sugars in our bodies

These converted sugars can feed and populate our guts with unwanted ‘bad’ bacteria. This can lead to and influence many of the allergies and food intolerances we suffer with these days. Just as many ingredients in your own diets influence your health in the same way!

We have stomachs with a much stronger pH than you humans’ Your stomachs have a 3-4 pH compared to our acidic 1-2pH. Our acidic pH enables us to digest raw meat and bone material, and cope with certain bacterias you humans would find very difficult to cope with.

nd cats are gy source r e n e in We dogs a a ondition e our m c k l a a t r u o t t a d n e raw design oteins in a , fats and proteins begin toc r p d n a s t nts basi from fa ing foods ted, nutrie ea Chang essed or h structure. r la in the rise u c When proc le o eir m r influence th jo e a g m n a a h e c b ne alter and thought to nd hormo this way is nditions a o in c ts ally ry n re to ie a tr re m nu ea day inflam er from. W ff su w o n s of modern in te we us pets fats and pro d s many of e e c k n o o la c a n b im us the u again! u will feed d great on n a y h hoping yo lt a e lh would fee

Processed pet foods can contribute to a variety of health problems for us The sugars found in these processed pet foods you keep giving us can also influence conditions such as diabetes. When you feed us pets a diet that is compatible with our digestive systems and body chemistry we will thrive. Sadly, for many of us pets today, this is rare. Please try feeding us a raw diet today and see the incredible difference it brings. We promise we will be much healthier and better behaved! You’ll wonder why you didn’t do it sooner.

Dogs and cats are not designed to eat st archy carbohydrates

As veterinary dent ists will tell you, we have no signficant amylase enzymes in our saliva. Amylase is the starchy carbohydrate diges tive enzyme. Us dog’s can produce a small amount of amylase from our pancreas, but for ca ts this is 3 times lower.

This shows our bodies are designe d to digest a very limited amount of carbohydrate base d foods and not the large amount foun d in the commercial processed diets yo u are so keen to feed us. We feel so muc h more full and satis fied if we can chom p on and digest a m eal of meat and bo ne!

My anal glands are designed be emptied regto u naturally!larly,

This is encouraged to happen naturally by the solidness of my stools squeezing past the glands. Many of my friends have anal gland issues, and have to have their ow ne rs or vets empty them, poor things! All simply as a result of po or stool quality, from a processed die t. Luckily for me this never has to happen and I tell them that ne xt time they are in the pet shop to drag their owners towards the Natures Menu fre ezers and make sure it doesn’t have to hap pen to them again too !

A Family Business

Our family has been producing raw foods since 1981. We still have many of the original local Norfolk farmers providing us with great quality human grade meat portions for our pet foods.

With over 30 years of experience we employ a great team of raw experts committed to selecting the finest ingredients, providing the cleanest production and personal delivery of our great foods.

Today we supply directly to over 1000 retailers, 1600 dog and cat specialist breeders and a host of consumers and distributors across Europe. We are the leading raw experts in Europe and strive to deliver the best raw and natural products to our customers.

Tasty, Safe, Ethical

We always aim to provide the finest meals for your pet’s raw dinners.

This begins with the fantastic relationships we have with our suppliers and local Norfolk farmers.

These long-lasting partnerships, built over many years, enable us to ensure full traceability of each and every raw meal that leaves our factory.

We ensure only the finest, safest and most palatable of

We never use battery farmed chickens or other meat

ingredients are used to produce our foods.

products and conduct our own extensive in-house microbiological testing. So you can be 100% certain the

As animal lovers ourselves we are committed to using

food we produce for your pet is as safe to handle and

ingredients from caring farmers that comply with ethical

feed as the meat you eat yourselves.

animal farming regulations.

Natures Menu raw pet foods are very safe to feed and We are registered with DEFRA to ensure we source and

handle. We have zero tolerance for salmonella in raw

process all our raw foods as ethically as possible, safely

foods and because we really do care, we perform our

and to the highest standards. Our technical team

own regular product safety tests and raw material supply

consistently check the texture, quality and ingredients

chain checks, as well as performing the tests required by

we use to make sure they are as appetising as they could

the industry. We publish these results to DEFRA and our

be for your pets.

professional vet partners.

The meat we use comes from ethically raised, human grade sources.

Defra Approved 28/720/9200 ABP/PTF

Serving

YOU

The Natures Menu team love their pets and feed them on a healthy raw diet. They are ready and on hand to help you understand why “Raw is Best “

You can talk freely to our experienced support team and we are still proud to offer this service absolutely free!

Call us to talk about your pets diet or nutritional needs absolutely free on 0800 018 3770.

We have a team of veterinary, nutritional and behaviour experts Everyone at Natures Menu owns and loves their supporting our customer service pets and we all have first-hand experience of assistants so do feel free to give us a making the transition to raw feeding. call anytime. We also have some

Better

Every pet is different

smashing videos on our website that answer the most popular questions about raw feeding.

Our skilled team are trained in the production of human grade quality mincing and cutting of meats, carefully hand packing each pack of food into its final box. Our products are then delivered with our dedicated team of customer delivery experts, in our own freezer vehicles direct to top specialist pet retailers, pet superstores, professional breeders and lots of veterinary experts, who are all confidently promoting the raw food diet.

The RAW Team

We are always keen to hear your feedback and answer any questions you may have. No two pets are the same, so we have included lots of great information and answers to your queries on our web site including videos for you to watch.

We would love to hear how you are getting on with feeding a natural diet. You can call us for free, e-mail us or chat on our live web chat form.

So, get in touch.

Tell Us Your Experiences of changing the way you feed and how it has improved your pet’s life!

www.naturesmenu.co.uk

‘’At College, we weren't really taught much on cat and dog nutrition.

We did have 1 morning's lecture with one of the large prescription diet manufacturers, telling us about their foods, but not a lot more because it was considered that everything you needed to know came in a bag of kibble!

BSc (Vet Sci) Hons, BVM&S, VetMFHom, MRCVS.

Our company vet Nick Thompson has been a vet for 21 years. For 15 of those, he has been very successfully recommending raw feeding for skin, bowel and behavioural problems. When asked for his advice on the best nutrition for cats and dogs, his answer is simple: 'Raw is Best’

}

Finally, clients often say their vets are against raw food. This is usually not the case. Vets are against owners feeding an unbalanced diet without any guidance from a responsible professional. I find that generally, once they know that there is a professional overseeing their animal's diet and the diet is balanced and well thought through, they are fine. They are even more fine when they see the results of the diet the dog bouncing through the door of their consulting room.

All in all, I think nutrition is a simple subject; feed a balanced raw food diet recommended by nutritionally educated professionals. “

We Only Use Cuts Prime Meatymeat cuts & never use low-grade meat derivatives or meat meals such as ground feathers, hooves or feet.

verything de

is

Our raw food factory production techniques are second to none

Owners who go on to raw food are initially, universally, very worried.

However if I had a penny for every time I had a phone call, a few weeks after going onto the food, from people saying how amazing it was, I'd be a rich man!

an

Nick Thompson

How things have changed for me.

Having completed my own research and education into cat and dog nutrition and biology. I have now been advocating raw food for pets for 15 years. I use it for all types of skin disease; atopy, pollen and house mite allergies, itching problems, scurf and greasy coat issues. I've seen dogs who haven't had a firm stool in their whole lives transformed in two days after going onto a raw food diet. Dogs with constipation, anal gland issues, diarrhoea, IBS, fussy eaters, obesity, dogs that can't put on weight, you name it, I've treated it successfully with a raw food diet.

More recently it's become apparent that dogs with aggression, anxiety and hyperactivity issues can do really well on raw food; calming down and enjoying food for the first time in their lives.

Frozen from

Fresh

Nothing

Synthetic

is ever added

Going Raw . . .

Simple, Safe,

Convenient So, you want to feed your pets a healthy diet? Naturally.

But you also want it to be as easy and convenient as possible and great value at the same time? Simple.

From time to time we even run tours of our factory. We welcome any pet owners concerned about their pets diet and well-being to join us and learn more about our genuinely natural pet foods.

All our foods – from our basic meaty chunks and meaty bones to minces – are easy to feed and easy on your pocket. And, if convenience is paramount, you will love our new range of complete and balanced raw meals.

Designed especially for busy owners who simply wish to thaw and serve.

Locally Sourced

Rice

& Healthy Supplements

tics - We in bio re

Lots of Wholesome

VEGETABLES

tea and een p gr

Wholegrain

xidants lik i-o e nt

owerfu de p la clu

}

To produce a range of raw pet foods with the most nutritious ingredients possible.

E

g

rythin ve

is

Frozen From

Fresh

Complete

Balanced &

Meals

Our Complete Raw Dinners provide a safe, simple and convenient way to feed a raw diet to your pet so they get all the nutrients they need each day.

There’s a range of options for you to choose from for dogs and cats. All packed full of our finest ingredients and carefully selected to be nutritionally balanced.

Because they are truly complete and balanced You can simply feed the meals with no need to add supplements.

Puppy Bite Size Nuggets

Lamb Bite Size Nuggets

Chicken & Salmon with Rice.

REE GRAIN F

With vegetables and Rice.

Active Dog Bite Size Nuggets

Chicken & Tripe Bite Size Nuggets

With duck, heart, salmon and vegetables.

With vegetables and Rice.

REE GRAIN F

Beef Bite Size Nuggets With vegetables and Rice.

With tripe, heart, liver, salmon and vegetables.

Chicken Bite Size Nuggets With vegetables and Rice.

Banquet Dinner Bite Size Nuggets

REE GRAIN F

Senior Chicken & Fish Bite Size Nuggets

With vegetables and easy to digest ingredients.

• Simple, Convenient • Simply Thaw & Serve •

Chicken & Tripe Dinner

With vegetables And rice.

Traditional Dinner

A blend of meat, vegetables, bran

Beef Dinner Complete

With vegetables and rice.

Lamb Dinner Complete With vegetables And rice.

Chicken & Salmon Dinner With vegetables.

GRAIN FREE

Added Cranberry to help to support a healthy urinary tract system

NEW IN

2013

Grapeseed extract is a powerful antioxidant to help support the cat’s immunity

• Simple, Convenient • Simply Thaw & Serve • Yucca extract is added to help the efficiency of the digestion process

Green tea another powerful antioxidant is added to help keep your cat young and healthy

Raw Cat Food Chicken & Rabbit

A convenient, simple way to provide your cat with all the healthy, natural nutrients and enzymes a raw diet provides. As cats are well known for catching prey in our gardens, it’s easy to see how they will enjoy a raw diet. Just as they do in the wild. We believe that alongside Raw Feeding for dogs, feeding a raw diet to cats is just as important. So we have developed our first easy to use, easy to serve and highly nutritious raw cat food. Complete, balanced and nutritious it’s delicious for even the fussiest of cats!

Chicken & Duck

Chicken & Salmon

Feeding a raw diet is easy. And it’s easy on your pocket too, with Natures Menu products giving you excellent value for money. Our foods provide a real solution to giving your pet a highly nutritious diet without breaking the budget!

Feeding Tips

General guidelines suggest your pet should have around 2-3% of his or her body weight in food each day. However they are only guidelines. It’s much more important to tailor the amount you feed according to:

Activity levels Health Metabolism Lifestyle Breed And, importantly, size of your dog Pets find our foods very satisfying.

The quality nutritional content may mean they eat less than they did on previous foods. Sometimes dogs will self-regulate and give themselves a day off. This is very common, so don’t worry. If for any reason your dog shows other symptoms of ill health always consult your vet.

Always use fresh meat for your pet for each meal.

Once chewing bones have had the meaty sections chewed off you can keep these a little longer and even rinse under boiling water if need be to keep them safer & clean.

Always keep an eye on your pets if they have been given a chewing bone to eat or play with.

Once defrosted, do not re-freeze your pet’s food.

No two dogs are the same and you know your dog best!

Treat the meats just as you would your own food. Afterall it comes from human grade sources!

Some pets will happily and healthily eat less or sometimes give themselves a day off foods, this mimics what would often occur in the wild.

Ra New ng e

Country Hunter

Seriously Meaty Raw Superfood

Grain Free

VENISON with BLUEBERRIES

Grain Free

DUCK with PLUM

Bite-Size Nuggets Totally Grain & Gluten Free!

We only use the very best stuff to make our meaty nuggets and then FAST freeze each nugget to lock in the fabulous flavours that dogs will love. Our RAW complete meals are nutritionally complete and balanced and packed full of all of the ingredients that dogs need.

They are all single protein source, grain free and packed with natural supplements to create the super foods that todays nutrition savvy pet owner looks for.

Grain Free

RABBIT with CRANBERRY

Grain Free

SALMON with RASPBERRY

Country Hunter

Seriously Meaty Superfood crunch

Seriously Mighty Mixer

Probably the most natural dry dog food ever made!

We only use the very best stuff to make our meaty nuggets and then freeze dry each nugget to lock in the fabulous flavours that your dog will love.

To complement our tasty freeze dried nuggets of meat is a generous portion of baked biscuit made from oats, fruits and vegetables which we gently bake into a crunchy nugget.

ked Gently Ba

Freeze Baked dried +

VENISON with BLUEBERRIES Oats are an easily digestible, nutritious biscuit chosen by distinguished raw feeders internationally.

Fruit & Veg Packed with balancing B Mixer Vitamins, Manganese, Calcium and minerals.

We recommend adding water to your dogs oaty mixer to soften it and then feeding alongside some of our quality plain minced meats, fruit and veg to make up your dogs raw meals at home.

Probably the most gently made mixer ever BAKED!

Freeze Baked dried +

DUCK with PLUM

Meat

Freeze Baked dried +

RABBIT with CRANBERRY

Ra New ng e

Freeze dried

Country Hunter Seriously Meaty Snacks for Dogs

Freeze dried

Makes dogs absolutely jump for joy!

These fantastic freeze dried meaty nuggets are a mouth watering freeze dried snack packed with delicious ingredients that dogs love. Our reward snacks are carefully made without the addition of any additives, flavourings or sugars so that you can confidently treat your dog to a delicious yet healthy snack on walks or when training.

Seriously Meaty Snacks for Cats

Probably the most delicious cat snack ever made!

Freeze dried

VENISON with BLUEBERRIES

DUCK with PLUM

RABBIT with CRANBERRY

These Freeze dried meaty nuggets are packed with delicious ingredients that cats love. Once freeze dried the flavours are locked in, and strengthened meaning even the most fussy cats will simply go wild for their flavour.

The healthy snacks are also great for crumbling over food, releasing all of the fantastic flavours of the freeze dried meat and tempting your cat.

CHICKEN & RABBIT Freeze dried

CHICKEN & DUCK Freeze dried

G e n t ly D STEAME

Country Hunter Seriously Meaty

VENISON with BLUEBERRIES

G e n t ly D STEAME

DUCK with PLUM

Meals for Dogs Totally Grain & Gluten Free!

G e n t ly D STEAME

RABBIT with CRANBERRY

We only use the very best stuff to make our meaty canned meals. We gently steam the ingredients in the can to hold in all of the natural goodness and essential nutrients.

These natural meals are crammed with an extra large portion of the best quality country meats, topped up with a splash of seasonal vegetables and fruits. They provide a completely balanced grain free meal that dogs love. You will instantly see and smell the Natures Menu difference as soon as you open the can.

G e n t ly D STEAME

SALMON with RASPBERRY

Proud Award Winning UK Manufacturer Proud Winners of the

Proud Winners at PATS 2013

& COMING NOV 2013

Supplier of the Year award 2013

for Natures Menu RAW CAT FOOD & Dog products For the NEW Country Hunter Range

Manufacturer of the Year

• Give Your Dog a Natural Boost of Vitamins & Minerals •

Lots of Who

le

me VEGETABsoL ES Locally Sou rce

d

Pre Blended for Your Convenience

Fruit &

Vegetable

Mix

This is a great convenient product for customers making up their pets meals at home. You can easily add a vitamin and mineral boost to your dog’s dinner with a few chunks of our vegetable and fruit mixer.

They’re packed full of fresh vitamins, minerals and anti-oxidants. We have even added some essential herbs and natural supplements to boost your dog’s vitality and immune system.

Just Beef

100% beef mince.

Beef & Tripe Minced Blend

Beef and tripe minced blend.

Beef Mince Blend

Chicken and beef minced blend, includes ground bone.

Chicken with Liver

Chicken and chicken liver blended mince, includes ground bone.

Chicken & Tripe Mince Blend

Chicken and tripe minced blend, includes ground bone.

Just Chicken

100% chicken mince includes ground bone.

Lamb Dinner

Lamb and chicken minced blend, includes ground bone.

Rabbit Dinner

Chicken and rabbit minced blend, includes ground bone.

Just Tripe

100% tripe mince.

Just Turkey

100% turkey mince, includes ground bone.

Just White Fish

100% minced fish, includes some ground bone.

Just Minced

Meats 100% MEAT The name says it all, with everything certified as from 100% human grade sources. The range includes beef, chicken, lamb, fish, turkey and many more – some varieties benefit from the addition of ground bone to naturally include a balance of minerals. The minced meats come in easy to use portions and are great ingredients for any raw food diet.

We Only UsCeuts aty erad euseM Pr&im e meat cuts -g low never ves or meat derivatifeathers, or derivativesch as ground meat meals suov ho es or feet.

Just Beef Freeflow Mince

100% beef minced for easy serving.

Free Flow Minced

Meats

Our most popular minced meats are available in larger, easy to pour, free flow minces. All 100% human grade they are easy to defrost and portion control. Some varieties contain ground bone to help you naturally include a balance of minerals in your dogs diet.

Just Tripe Freeflow Mince

Just Chicken Freeflow Mince

Lamb Dinner Freeflow Mince

Chicken & Tripe Freeflow Mince Blend

100% tripe minced for easy serving.

Blended meats minced for easy serving, includes ground bone.

100% chicken minced for easy serving, includes ground bone.

Blended meats minced for easy serving, includes ground bone.

Beef Chunks 100% beef, cut into chunks.

Cooked Chicken

100% chicken oven cooked and cut into chunks.

Fish Fillets

100% fish fillet, cut into chunks.

Heart Chunks

100% poultry hearts, cut into chunks.

Liver Chunks

100% poultry liver, cut into chunks.

Poultry Breast Chunks 100% breast meat, cut into chunks.

Poultry Necks

100% poultry necks.

Tripe Chunks 100% beef tripe, cut into chunks.

Bulk Packed

Whole Meat

Pieces

Ideal for dogs and cats to chew on and a great reward for a well-loved pet. Our range of larger chunks of meat are ideal components to a raw feeding diet. Full of traditional organs like heart and liver but also chewing chunks of beef, fish and the great Raw Feeding meaty bones, raw chicken wings and poultry necks.

Feeding

These are our feeding guidelines for our Complete and Balanced Pet meals, they are in line with the guidelines for all major pet food manufacturers.

The guidelines show that not only are our meals convenient to serve they are also great value for money!

Guidelines Cat Feeding Guide Weight 1Kg 2Kg 3Kg 4Kg 5Kg 6Kg 7Kg 8Kg 9Kg 10Kg

y /Da

s

e mm

Gra 60 120 180 240 300 330 385 440 495 550

Nu

y Da

ts/

e gg

0.33 0.62 0.95 1.24 1.57 1.72 2.01 2.30 2.59 2.89

9 17 26 34 43 47 55 63 71 79

’s)

P

RR

(£ k ee ay t/W s Co

s) (£’

P

RR

D st/

Co

2.31 4.34 6.65 8.68 10.99 12.04 14.07 16.10 18.13 20.23

Based on £2.45 retail cost, per 400g and an active/outdoors cat. An inactive cat will have less per day than an active cat. Average of 67 nuggets per box.

Dog Feeding Guide Toy <5Kg Small 6-16Kg Medium 16-30Kg Large 31-40Kg Giant 41Kg+

RP P -R RR ) s ’ ) (£ y ay £’s t (K ek y( s/D /Da e igh s e a t e W D mm ugge st/ st/ g. W Co Co Gra N Av 120 7.1 0.35 2.45 gs)

Bichon

4

Pug Cocker Spaniel

7 11

210 330

12.4 19.4

0.61 0.95

4.26 6.68

Springer Dalmatian

21 27

420 540

24.7 31.8

1.21 1.56

8.50 10.94

Golden Retriever Dobermann

29 34

580 680

34.1 40.0

1.68 1.97

11.74 13.77

Newfoundland Wolfhound

49 54

735 810

43.2 47.6

2.12 2.34

14.87 16.38

Based on £2.95 RRP (average price in June 2013),17gms per dog nugget, 60 nuggets per bag and an active dog. An inactive dog will have less nuggets per day per weight than an active dog.

GREAT VALUE Guidelines

for our Complete and Balanced Meals

These guidelines use the most common raw feeding guideline of 2-3% of a dog or cats body weight.

Dependant on your pets lifestyle you may feel he or she needs more or less than these guidelines. You can contact our nutritional team anytime if you would like more advice on feeding and meal sizes.

Our foods protein and fat contents are balanced to meet the pet food industry standards, foods higher in fat content can often seem to provide better value for money but are in fact providing less nutrition and proteins needed for your pet to repair, grow and stay healthy.

Your Dog Will Love Our New

Chewing Bones & Meats

Chewing Bones & Meats

Chewing has great calming effects and is an important part of a raw diet. Our range of meaty bones and chewing meats are carefully selected. They are provided in smaller packs, to ensure that a variety of products can be given, simply and effortlessly.

Always supervise when chewing meats and bones. And always select a bone or meat which is appropriate for your dog.

Lamb Meaty Treats for Dogs Made with 95% real meat.

Chicken Meaty Treats for Dogs Made with 95% real meat.

Beef Meaty Treats for Dogs Made with 95% real meat.

Chicken with Liver Meaty Cat Treats Made with 95% real meat.

Chicken with Turkey Meaty Cat Treats Made with 95% real meat.

Salmon & Trout Treats for Cats Made with 95% real meat.

Wholesome

Tasty Cat& Dog Treats

Our real meaty treats for cats and dogs are 95% real meat for maximum meaty flavour.

They are great value and you can use them for training or just to give your pet a tasty treat.

Kitten Pouches

Made with min. 70% meat.

Lamb with Chicken

With rice, peas and carrots.

Beef with Chicken Cat Pouches Made with min. 70% meat.

Chicken with Turkey Cat Pouches

Made with min. 70% meat.

Chicken with Salmon & Tuna Cat Pouches Made with min. 70% meat.

Beef with Chicken

With potato, peas and carrots.

Chicken with Salmon With rice, peas and carrots.

Chicken with Vegetables

With potato, peas and carrots.

Senior Cat Pouches with chicken, salmon and cod.

Junior - Chicken with Turkey

With added sunflower oil.

Junior is the new name for puppy, Junior is suitable for puppies from 8 weeks of age. Natures Menu Junior Cans are filled raw and then gently steam cooked to ensure that all the vitamins and minerals are retained within the product and not lost during the cooking process.

Chicken and Turkey are superb lean proteins, rich in natural fatty acids and calming amino acids.

Ne Ca w n

The Natures Menu Junior cans have a high real meat content and do not contain meat meals, derivatives, cereals or fillers.It has added seaweed, spinach and anti-oxidants for growth and well-being.

Steam

Cooked Pouches &Cans

Puppy Pouches With chicken, lamb and rice.

Beef with Tripe With vegetables and rice.

Chicken with Vegetables

With carrots, peas and rice.

Chicken with Rabbit & Duck

With vegetables and rice.

Whilst raw is best, we understand that raw isn’t practical for every pet on every day of the year. That’s why we developed a range of pouches and cans that have exactly the same high quality meats, vegetables, fruits, and single source grains or potato. We mix the ingredients fresh and then gently steam cook them inside their packaging rather than cooking them outside and then pouring them in. By doing so we ensure the nutrients are retained within the pouch or can and not lost through the cooking process. You really will see the difference with a Natures Menu can or pouch. They contain between 55-70% real meat and goodness – dramatically superior in quality to processed foods which typically contain 4% actual real meat, and then powdered meat meal derivatives.

Turkey with Chicken With chicken, vegetables and rice.

Light Pouches

With chicken, rabbit, vegetables and rice.

Senior Dog Pouches With lamb, vegetables and rice.

y p p a H Meet some of our

s r e m o t s u C

It’s as simple as 1,2,3.

We think you’ll be surprised at how simple and cost-effective feeding raw can be.

From big dogs to little puppies, cats and kittens,

Here’s how it works for some of our four-legged friends.

1. Take it from the freezer 2. Defrost it 3. Feed it to your pet!

Benji 7-yr old Yorkshire Terrier

“ Since moving

onto a raw diet his appetite is back and he is happier than ever!

Like many small dogs Benji is something of a picky eater! So, his owners were thrilled when he took to our raw complete meals so well. They even reported well-being benefits such as cleaner breath and firmer stools. Dogs rarely forget their biological need for real meat, even if we humans sometimes do.

“

Benji enjoys around

120g or 7

per day = £2.31 per week

of our complete raw food nuggets

Millie 4-yr old Yellow Labrador

Daisy 2-yr old Westie x

Daisy’s owner loves to create the raw diet herself at home. Filling Daisy’s bowl with 250g of Just Minces, our ready made fruit and vegetable mix and Whole Meat Pieces such as turkey necks or chicken wings.

All that wonderful digestible nutrition only costs

around £5 a week

Labradors are well known for enjoying their food, and Millie is no exception! Millie’s owners are really pleased that Millie enjoys her Natures Menu complete meals so much and that they really fill her up. Raw meals provide balance to a dogs blood sugar levels and also ensure they are fully nourished and feel satisfied.

540g or 32

Millie has 2 meals a day, of

per day = £11 per week

of one of our adult variety complete raw meals.

Sam 5-yr old Springer x

“Sam can’t wait for his Raw Complete every day!

When Sam came home from the rescue centre his owners knew he needed a proper fresh start. That meant they needed to think about the food and nutrition they were going to provide for him.

As Sam had been through a lot and probably had to scavenge at some point on his travels, he took to the raw diet incredibly well. He is now in super shape, enjoys agility and a run with his new owners every morning. Sam can’t wait for his Raw Complete every day!

“

Sam is kept healthy with a variety of our

adult raw meals and really enjoys the active complete meal. He is fed 420g a day, or 25 which costs around £8.60 per week.

Alfie 10-yr old German Shepherd

One of the great things about a raw diet is the difference it can make to dogs with ailments such as arthritis or sensitive digestive issues.

Alfie suffered from both before he began his raw diet. His owners were amazed at the positive difference a change of diet has had and feel that Natures Menu Senior Raw Complete has given him a new lease of life.

They were even more amazed to discover that giving Alfie the recommended

680g, 40

of the food only costs around £13.00 a week

Tinkerbell – 8-year old domestic short hair

Bodie – 2-year old Maine Coon Bodie is an adventurous outdoors cat and quite a hunter.

He relishes his Natures Menu complete raw cat food, rarely leaving a single morsel in the bowl. And his owner is delighted to find a food that Bodie will actually come running back into the house for!

Bodie has around

280g or 40

per day = £1.41 a day

of one of our cat nugget complete raw meals.

Cats were eating raw food long before we domesticated them. It was their talent for catching rodents that bought them into our lives and ultimately into our homes and onto our sofas. Tinkerbell’s owners were disappointed with the fillers and low quality ingredients they found were in a lot of the cat foods on the market. They were keen to try a diet that was so close to what nature intended.

Tinkerbell is fed around 180gm or 26 a day. She also has days when she isn’t as hungry as others, as cats are incredibly good at self regulating their food intake.

Her dinners cost her family around £6.50 a week

“ Lily loves our

food and is growing into a wonderfully calm balanced dog

“

old Lily 7-month Boxer puppy Lily loves our food and is growing into a wonderfully calm balanced dog. Her owners chose the raw diet as they knew it would provide a natural balance of nutrients and especially minerals such as calcium, magnesium and phosphorus.

They are convinced she is a calmer puppy than their friends’ boxer puppy and were keen to share that the cost of feeding a raw diet is not as high as most people think!

Lily eats 2 meals of Puppy Raw Complete and also enjoys a meaty chewing bone such as a turkey neck.

Her diet only costs £9.50 a week.

PUPPY Feeding Guidelines

Puppies Aged 0-3 Weeks should be drinking the mother's milk to obtain essential nutrients, enzymes and essential fatty acids.

Puppies Aged 3-4 Weeks Need 3 meals a day. Feed around 8% of the puppy's body weight per day. Mash the foods up very well.

If the pups have stopped drinking milk from their mother try adding goat’s milk to their diet too, as this is very easy for puppies to digest and full of nutrients. Puppies need a little help digesting their foods at this stage, so sometimes it is better for them to have the feeds lightly cooked. This will mimic the regurgitation that mother dogs provide for their pups in the wild, making the food more digestible for them.

Puppies Aged 6-12 Weeks

At this stage you can begin to introduce a small amount of raw bone within the meal, such as chicken wings.

No large raw bones just yet. Most pups will begin to wean from their mother at 3-4 weeks and be weaned completely at 7-8 weeks. They will still benefit from some motherâ&#x20AC;&#x2122;s milk even up to 12-weeks old, if she has any milk left, or any tolerance left to feed them!

Puppies Aged Over 12 Weeks (3-Months) Feed 2 meals a day. You should be able to feed all the variety of adult raw foods by this stage.

Introduce raw meaty bones now too.

Puppies Aged Over 4 Months Begin to reduce the amount your puppy eats per day. Aim to reach 6% of body weight and then 4% by the time the puppy is 6-months old.Continue to gradually reduce the % of food your puppy eats as he grows up. Dropping from 4% of his body weight per day to 3% and then down to 2% by the time he is a year old.

Top Tips The guidelines are just that, guidelines. And they are best tailored to fit the activity levels, health, metabolism, lifestyle and importantly breed size of your dog as an individual.

Many of our customers who own larger breed adult dogs only feed 1% or 1.5% of their body weight per day and their dogs thrive on this amount.

Why Natures Menu?

We are proud to be the market leaders in frozen raw pet foods.

Take a moment to understand what makes us standout from the Raw crowd!

Over 30yrs experience

British sourced & made

making raw pet food s

Widest range

of raw complete diets nal ditio Adro biological mic

safetitnyg sedures te proc & protocols,

we really care that our food is safe to handle and feed.

FREEPHONE Raw Nutrition

Grain

e re F Varieties

HOTLINE Nutritionally

Balanced Protein & Fat Levels Full traceability on all ingredients & products

Dedicated

Raw

Research team, researching and highlighting Raw Feeding as a scientifically understood diet

A n ti-o idants such as x green te

added to combaat,

ageing free radicals.

Extensive range

of bones and

chewing meats

The Professional Raw Feeding Experts

We Look

Forward to

SHARING Our Products,

PASSION&

know-how with

YOU & YOUR PETS

Call Natures Menu Free 0800 0183770

or visit our new website to see how a raw diet can help your pet live a long and happy life.

Designed byNature, Created byUS, FedbyYOU

www.naturesmenu.co.uk

Designed byNature,

CreatedbyUS, FedbyYOU

www.naturesmenu.co.uk