Modern Spa Magazine September 2014

WWW.MODERN-SPA.COM

SEPTEMBER 2014

Spa Inspiration in the UK

Galgorm Resort & Spa

page 17

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INTRODUCTION

Welcome to the September issue of

W

elcome to the September issue of Modern Spa Magazine! We’re getting Olympia Beauty ready this month, with all details for our stand being finalised. As such a brilliant event to launch new products, we focus on the exciting new items from some of the best brands around from page 54.

Exhibiting at the show will be Lash Perfect, one of the brands featured from page 41, as we focus on lash and brow treatments and retail opportunities for your spa. Additionally, I try out a make-up range from one of the other leaders in the brow market, HD Brows, on page 66.

As ever, we look at three gorgeous spas this month, all

offering something different in the world of spa-ing. We feature the classic Galgorm in Northern Ireland, the amazing Ayush Wellness Spa in St. Helier and the surfer chic Saltair Spa in Victoria, Australia.

Our Spa Boutique focuses on something that is close to many of our hearts – breast cancer care. With October being Breast Cancer Awareness month, help your clients do their bit by retailing items that benefit the numerous wonderful charities dedicated to raising funds and awareness. We highlight just a few of the options from page 68.

I hope you enjoy the issue, and the team look forward to meeting many of you in September.

Aimee Lamb Editor

SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 5

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CONTENTS

17 Editor Aimee Lamb – aimee@modern-spa.com Publication Manager Lee Shearer – lee@modern-spa.com 01795 509102 Sales Manager Jen Shearer – jen@cimltd.co.uk 01795 509102 Studio Manager Paula Smith – paula@cimltd.co.uk Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten.

No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Modern Spa magazine. © 2014. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

12

UK Spa News Product Launches

17

UK Spa Resort Focus Galgorm

27

A Day in the Life of…

Lynne Baker

32

Furniture Focus Relight My Fire

38

Jane Scrivner’s Column Innovate, Innovate, Innovate

41

Treatment Focus For Your Eyes Only

47

Worldwide Inspiration Saltair Spa

54

Olympia Beauty Preview Showtime!

61

UK Day Spa Focus Ayush Wellness Spa

66

Aimee Loves This Month’s Tried & Tested

68

Spa Boutique With a Little Help From My Friends

32

47

SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 9

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UK SPA NEWS

PRODUCT LAUNCHES Instant Radiance Launching in September, Murad Instant Eye Radiance Cream has been formulated to be used on the entire eye area, including the lids and under eyes. It features Dr. Murad’s Resilient-C Complex which provides 50x the collagen-building, skin-brightening and cell-protecting power of ordinary topical vitamin C. Additionally, tangerine butter helps to hydrate, smooth and reduce lines and wrinkles. The product is clinically proven to minimise dark circles by 30% in 15 minutes, and 48% with continued use. RRP £49.50. www.murad.co.uk

Lighten Up Pevonia’s new lumablanc® Cream is an intensive solution for targeting hyperpigmentation and dark spots and is part of the best-selling lumafirm® Lift & Glow anti-aging collection. Immediately activating upon contact with the skin, lumablanc® visibly lightens hyperpigmentation, reduces the appearance of dark spots, and evens skin tone. Fused together in a state-of-the-art Microsphere, this revolutionary Pevonia formula enters the skin effortlessly to deliver actives precisely to the target areas. lumablanc® Cream will be available to purchase from 1st October as part of Pevonia’s Christmas Gift Collections, and from 1st January 2015 as a separate product priced at £40.00 + VAT for 40ml. www.pevonia.co.uk

You’re a Star The GELLUX Starstruck collection is the new autumn/winter offering from Salon System. The range is made up of six shimmering shades – Meteorite, Moonwalk, Star Gazing, Space Dust, Shooting Star and Zero Gravity – with all polishes containing glitter particles which bond with the varnish when light-cured.

Each shade is priced at £11.95 + VAT and the collection is available from wholesalers nationwide including Capital Hair & Beauty. www.capitalhairandbeauty.co.uk

12 | WWW.MODERN-SPA.COM | SEPTEMBER 2014

UK SPA NEWS

Get the Glow Recently released, Fake Bake’s Amplify Daily Gradual Tan is the perfect solution for maintaining the look of summer skin. Containing an active plant based agent that increases melanin production, this can be applied pre sun exposure to achieve a quicker, deeper and longer lasting tan. Applied daily, the product will extend the life of a natural tan while gradual tanners within the product help deliver a rich, long lasting golden glow. Its light texture helps to hydrate skin and blurs minor imperfections.

RRP £18.00. www.fakebake.co.uk

Fresh for Fall Get Color-Fall is the new collection from Gelish, featuring deep hues and rich pops of colour inspired by the season’s changing palette. The range is made up of six shades – Clean Slate, Rake in the Green, Berry Buttoned Up, Hello Merlot, Whose Cider Are You On and Do I Look Buff – a selection of wearable glitters, stirring neutrals and bold takes on traditional shades. www.gelish.com

A Calming Influence August has seen the launch of two new products from Stratum C™ – a brand that brings revolutionary products to the market that have been developed specifically for sensitive menopausal skin. The new Stratum C™ Menopause Calming Toner is a unique formula containing natural botanical ingredients including aloe vera, papaya, cucumber, sage and orange flower.

These contain micro particles that enhance the delivery of CoQ10 into the skin, invigorating cells whilst protecting the complexion from oxidising agents that cause dryness, ageing and a dull complexion. The inclusion of hyaluron helps to restore moisture and hydrate the skin while the aloe vera base also combats irritation and redness.

Secondly, the Stratum C™ Menopause Vitality Eye Serum is a revolutionary new solution to undesired dark circles and puffiness, and uses only naturally derived peptides extracted from rice, soya and yeast proteins which are more suited for this delicate area. Packed full of powerful antioxidants, the product works in boosting collagen levels as well as stimulating blood flow around the eye to visibly reduce dark circles and puffy areas which in turn restores the eye’s youthful and healthy glow, replenishes moisture levels and reduces existing fine lines and wrinkles. The Calming Toner is priced at £19.00 and the Eye Serum is priced at £54.00. Both are available as part of an extensive skincare range from www.stratumc.com SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 13

UK SPA NEWS

Miracle Oil New for October is the Revitalizing Oil from Darphin – a three-inone product to leave the face, body and hair nourished, revitalised and glowing. The cocktail of essential oils helps reinforce the facial skin’s delicate barrier and helps to maintain and preserve optimal levels of hydration to enhance the skin’s natural protective abilities while creating a luminous glow. For the body, the aromatic blend creates a sense of wellbeing while hydrating skin that is particularly prone to dryness. For the hair, the Revitalizing Oil helps to reduce breakage while leaving it silky and healthy with a lustrous shine. RRP £24.00. www.darphin.co.uk

Re-energised This September sees the launch of three new products from Claudia Fallah Skincare – a brand that caters specifically for sensitive and micro traumatised skin.

The Energizing Beauty Fluid is a natural serum that provides an effective mechanism for the transport of essential nutrients from the blood stream to living skin cells. The aim of this serum is to improve the skin’s metabolism leaving it feeling refreshed, smooth, supple and looking radiant and rejuvenated with a healthy youthful glow. The Energizing Beauty Fluid can be used when skin is feeling particularly dull, dry, dehydrated, sensitive, prematurely aged, sun damaged or stressed (£79.00).

The Azulene Foam Gel Active is a gentle face wash with a refreshing aroma and a cooling, soothing, uplifting effect. It is very kind and gentle to even the most delicate skin types, with the added benefit of being antioxidant, moisturising, slightly antiseptic and anti-inflammatory. It leaves the skin increasingly shielded from the effects of free radicals in the environment, and leaves skin clean, radiant and fresh (RRP £35.00).

The Intensive Repair Crème is a highly sophisticated, soothing and moisturising crème, which uses ingredients known to assist with healing and promotion in cell regeneration. It can be used as an intense skin soother and moisturiser and can be used to heal skin after facial peels, facial extraction, sunburn, and insect bites. It has also proven beneficial in aiding various other skin conditions such as rosacea, eczema and psoriasis (RRP £55.00). www.claudiafallah.co.uk

14 | WWW.MODERN-SPA.COM | SEPTEMBER 2014

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UK RESORT SPA FOCUS

Galgorm

Set in 163 acres of lush parkland in County Antrim, Galgorm Resort & Spa is one of Northern Ireland’s premier luxury establishments, offering world class spa facilities in a stunning location.

SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 17

UK SPA RESORT FOCUS

T

he original 18th century country Manor House that is home to Galgorm Resort & Spa has been sympathetically restored, refurbished and expanded to become a deluxe 4 star hotel, with the spa area and suites finished in a contemporary style using the highest quality materials.

The merging with the original classic splendour of the original building has created a modern but classic setting.

Situated alongside the flowing and tranquil River Maine, Galgorm’s location plays an important role in all aspects of its offering. Not only is its decor very much focused on bringing the outside in, through the use of natural materials such as wood, oak and marble, but the spa’s treatment menu and the resort’s

facilities are influenced by its close proximity to nature.

“Our signature treatment is currently our Maine Massage; named after the river which runs through our grounds,” explains Spa Manager, Melissa O’Neill, in reference to a 55 minute full body massage carried out using specially blended aromatherapy oils to ease away tension. “We are also working with our product houses to create additional treatments exclusive to Galgorm,” she continues. “We are committed to providing luxurious treatment experiences and our product houses fit with our values in this way. We use Aromatherapy Associates, Voya, Eve Lom and OPI, and we like to surprise and delight our spa guests with new and

18 | WWW.MODERN-SPA.COM | SEPTEMBER 2014

exciting offerings.

“Our location, facilities and dedication to providing genuine hospitality and customer service makes Galgorm so special,” she explains. Located in an area close to many of Northern Ireland’s most renowned scenic attractions, Galgorm uses this to its guests’ advantage. “We partner with various local attractions and activity providers to create packages that offer clients an all-round experience,” says O’Neill. “This way, they not only enjoy our facilities but also get to see some of the history, landscape and culture of the area, such as Titanic Belfast and Giants Causeway.

“We have a dedicated Concierge App that we use to inform guests of things to see and do onsite and in the local

UK SPA RESORT FOCUS

area during their stay and to promote specific offers to our loyal client base,” she continues. “We also market through the social platforms of Facebook and Instagram with our ‘Facebook Monday’ deals that reward loyalty. As well as this, we also promote off-line with trade and consumer shows, print advertising and direct marketing as well as PR. “Our outdoor spa facilities, of which there is more to come, is another area which sets Galgorm apart,” adds O’Neill.

“This is set to improve further, with extensive development of an outdoor thermal village being carried out to coincide with our new bedroom wing opening in August 2015.” Galgorm’s current thermal facilities – including an outdoor hot tub and Jacuzzi pool,

experience showers, aroma grotto, ice fountain and rustic wood sauna – are impressive, offering guests the chance to experience the ancient rituals of bathing in cold, cool, warm and hot environments to aid detoxification, purification and relaxation.

“Our group treatment facilities – The Boudoir – is also a unique offering,” O’Neill explains. Designed for groups of up to 15 guests, The Boudoir offers a beautiful and calming environment in which guests can celebrate special occasions, making it ideal for birthdays, family gatherings or as a venue for a bridal party ahead of the big day.

Guests are able to choose from specially designed packages for the ultimate pampering party within a private

luxurious relaxation area and dedicated treatment space.

Away from the spa, the resort is extensive in terms of its facilities, allowing visitors to experience a full spectrum of activities from their stay at Galgorm. “Set in 163 acres of parkland, we offer fishing, walking, hiking and access to world class golf with Galgorm Castle, Royal Count Down and Royal Portrush in close proximity,” concludes O’Neill. “The resort currently has 74 guestrooms with an additional 48 being added by summer 2015. We have three onsite restaurants; 2AA Rosette River Room; Gillies Bar & Grill for casual dining and Fratelli for rustic Italian. We also offer afternoon tea in our beautiful new conservatory with spectacular views over the River Maine.”

SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 19

UK SPA RESORT FOCUS

Melissa O’Neill and her team Senior Spa Manager, Melissa O’Neill, has over 20 years’ experience in the spa and wellness industry. Having started out as a myotherapist, Melissa initially ran her own business working with national and international sporting teams and athletes before gaining extensive international experience in 4 and 5 star spas in destinations such as Australia and the Middle East. She has since progressed through the ranks at Galgorm, working up through the spa from a therapist, receptionist, Assistant Spa Manager, Spa Reservation Manager, and now, Spa Manager.

20 | WWW.MODERN-SPA.COM | SEPTEMBER 2014

“I couldn’t do my job so well without the dedicated spa team of 50. We keep staff motivated through commissions, incentives and recognition programmes.

We run team events including charity sporting events and also hold an Annual Spa Awards Event for the team – The Spaftas – which involves treatments from the management team, entertainment, goody bags, use of the facilities, certificates and a SPAFTA award of course! There is a dedicated training plan in place for all teams in the spa. Cross training is key to developing a respect and understanding of team mates’ work requirements.” www.galgorm.com

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ADVERTORIAL

THE FINAL COUNTDOWN Now celebrating its 10th successful year, the Olympia Beauty show is focusing particularly on all things new in our industry; featuring brand new educational stages, product launches, fabulous show offers, new initiatives and free to attend seminars all under the banner, ‘The Big Reveals from the Big Brands’.

“O

lympia Beauty is the ideal place to visit for all those who need to keep abreast of all the new developments in the dynamic world of beauty,” says Ian Archbold, Show Director.

Over 60 Free Educational Seminars Alongside over 500 exhibiting brands packed with products and initiatives, inclusive of the entry ticket is free access to over 40 fascinating free to attend

expert seminars. These cover a huge range of topics ranging from make-up, body and nail art, latest developments in body sculpture and toning, make-up techniques, ethnic issues, salon and spa business and marketing and advanced beauty. New for the 2014 show are the highly anticipated additions: ‘The Holistic Therapy Zone’ and ‘The Advanced Beauty Conference’.

To plan your show day, please visit www.olympiabeauty.co.uk for seminar times and details.

The Advanced Beauty Conference 2014 – Launching Olympia Beauty 2014 will launch the Advanced Beauty Conference at this year’s show, designed to give an insight into the latest advanced beauty treatments in your salon and spa. This conference will play a significant part in shaping the future of our industry with a large variety of industry experts giving unprecedented advice.

SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 23

ADVERTORIAL

The Competitions Some of the most dynamic activity on the live stages will be three hard fought international competitions that Olympia plays host to; Nailympia London, and The Art of Body Painting and The Art of Make-Up competitions that are both sponsored by Mistair. These finals are guaranteed to draw huge crowds who will discover exactly who has achieved the ultimate accolade, with entrants being drawn from all over the world.

Ahava and many more. Aesthetic giant CACI, offers some of the best, nonsurgical anti-ageing treatment systems.

If make-up is your thing, don’t forget to check out Jane Iredale’s and their outstanding range of mineral make-up, along with OPI, one of the leading nail brands.

The Stands and the Brands With over 500 exhibitors at Olympia Beauty you will be able to get up close and personal with some of the world’s biggest beauty brands, many of whom will be revealing their new initiatives for the very first time. You will be able to ask questions, make great contacts and discover all that there is to know about the very latest trends, ideas and market developments in all areas of beauty.

Sensational skincare names exhibiting at Olympia Beauty this year include Environ, Dermalogica, Skeyndor, Elemis, 24 | WWW.MODERN-SPA.COM | SEPTEMBER 2014

How to book tickets Please visit www.olympiabeauty.co.uk to order your tickets and to find out details for group/college bookings and discounts available. Alternatively, call 0844 545 0085 to find out more.

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Distribution & Training Academy

INDUSTRY PERSONALITIES

A DAY IN THE LIFE OF

Lynne Baker Lynne Baker is the Director of Calla Distribution Ltd.

S

omeone asked me what the abbreviation CEO stands for.

In my case it stands for Chief Everything Officer! The great thing about running Calla Distribution Ltd is that my working life is so varied. I work from home which means that the commute is brilliant. No traffic jams, no roadworks; just the occasional delay if my cat Jess decides to block my way into the bathroom. The downside is that there really is no escape from the work!

I also work in my salon on a part time basis because I think it’s really important to keep in touch with clients, and to learn what they want from beauty treatments.

A typical day goes like this: I wake up stupidly early and deal with whatever queries and orders have come in overnight, and am usually at my desk by 7am (often in my jamas…). My team doesn’t arrive until half nine, when we will have a quick meeting so that we’re all aware of what’s going on, what issues and queries have arisen and what needs to be done that day.

If I have no clients in the salon then I’ll make a start on the company administrative tasks. It has been said that I’m something of a control freak.

Guity as charged; I like to know what’s going on with our customers, with our suppliers and with the way we interact with both.

In a former life I was an IT manager so I’m often found under a desk sorting out cables and switches. We might be a little organisation but we have all the IT

infrastructure of a much larger company.

Business continuity is very important; we want to be able to service our clients even in the event of a system problem!

Reaching out to our existing customer base is key. We send out regular email marketing to let them know about new products, promotions, education articles and industry news. We also engage actively with our potential new customers. We have ad campaigns running in several publications and on online forums. I chat regularly to the editors to work out how best we can reach new markets.

I’m always on hand to answer any customer queries about the best

treatment for a specific skin issue as well. I’m a registered general nurse by profession, and I trained as a beauty therapist 20 years ago, but I never stop learning about skin, products and treatments, as well as marketing and financial stuff! I take time each day to read about new ingredients, products, and the industry buzz.

At the end of the working day, which can be anywhere between 6 and 9pm, I will be found on the sofa, with my little cat and some lemongrass and ginger tea, mainlining box sets on the telly.

And then it all starts again the next day! www.calladistribution.co.uk

SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 27

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ADVERTORIAL

RUN FOR COVER As a spa owner, having the right level of insurance to protect you from unforeseen circumstances is always important. Selecting the right provider is difficult enough for most people, let alone considering all aspects of the business. Cost is always on everyone’s mind, however, balancing service, value for money and expertise is something that not everyone does. There are many different types of insurance available, which often causes much confusion. If you’re looking into getting insurance for your business, talk to Towergate Health & Beauty.

Buildings Insurance Buildings insurance is one of the most important forms of insurance that a business can have, as it covers the most expensive part – the structure of the building. If you consider that replacing a damaged wall or roof could set you back tens of thousands of pounds, having insurance to cover the damage can prove to be invaluable.

Buildings insurance can end up costing you an arm and a leg if you get the wrong level of cover. You should have enough insurance to cover the entire repair of your property. Many businesses make the mistake of covering their salons or spas for the market value, when in fact a rebuild would cost significantly less. It’s important that you get the right rebuild cost, which could mean asking a professional to calculate the figure for you. Because the rebuild cost will vary with time, it is recommended that you have this figure rechecked every few years to ensure that you’re insured to the correct level.

Contents Insurance As the name suggest, contents insurance will cover the contents of your business. The value of your contents and the types of items you wish to insure will determine the price of your insurance premium.

Reading the small print is always important with any insurance policy as you will find that some insurers impose certain limits on high value equipment items, which you specify on your policy.

For example, if you purchase a new

laser machine at £10,000, during the year, you will need to ensure that you have told your broker so that they can extend the cover to include this!

Failing to do so could result in a costly deduction should you find yourself in the unfortunate position of making a claim.

Treatment Liability This for a spa owner is the most important part of selecting a suitable insurance product. Are my therapists included? What happens if we offer a new treatment – am I covered for the use of certain machines? Have I checked that my staff or colleagues are qualified to use the machines?

The simple answer is, check first!

Can you imagine the nightmare of a treatment being carried out by an unqualified and uninsured therapist?

The legal implications are enough to make you run.

With a dedicated team of insurance experts, we are specialists in the Health and Beauty industry. We understand that your profession and business is built on your clients’ trust. We strive to ensure you receive the right protection for your business, clients and your professional reputation. We offer a range of different insurance products for the salon/spa owners through to individual beauticians, technicians, stylists and many more.

Talk to us, let us take the confusion out of the process and offer you peace of mind.

As part of the Towergate Partnership, Europe’s largest independently owned

insurance intermediary, you have the security of a large corporate company and yet still benefit from the efficient and personal service of Towergate Health and Beauty.

For further information please contact one of the team on 0844 892 1609 or visit www. towergatehealthandbeauty.co.uk

SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 31

FURNITURE FOCUS

RELIGHT MY FIRE Since 1999, CVO Fire has grown into an internationally recognised brand with a reputation for designing and manufacturing high quality contemporary fireplaces. As well as its extensive range of showroom products, CVO offers a comprehensive bespoke fireplace design service, working with hotels, resorts and restaurants around the world. We take a look at some of CVO Fire’s standout pieces.

Mirror Flame The contemporary Mirror Flame balanced flue gas fire has a black glass fascia which makes an attractive design feature when the fire is off. When the fire is switched on, a tube of flame is revealed.

Azar The beautiful Azar flueless gas fire will bring a room to life with its dancing blue and yellow torch style flames.

This portrait style eco-friendly gas fire has contemporary styling and is complemented with a black, mirrored glass fascia.

Roma Tall The frameless Roma Tall balanced flue gas fire is available in various widths and comes in either a front only or see through (double sided) installation style. These high efficiency gas fires are room sealed and operate using a special concentric flue pipe system that draws in fresh air from outside and sends the exhaust back outside.

32 | WWW.MODERN-SPA.COM | SEPTEMBER 2014

FURNITURE FOCUS

Milano Available in two sizes, the Milano is a stunning feature fireplace with an efficiency rating of 91%. The fireplace is available with a choice of either logs or pebbles and a white or black outer casing. The fire is supplied as a complete unit for easy installation.

Cast Slit The Cast Slit hole in the wall fireplace has a distinctive modern design which encapsulates the perfect balance of technology, quality and style. This iconic fire has a curved gas fire burner which creates a ribbon of floating flame. There are many standard and bespoke design options available with this gas burner.

Bespoke service CVO’s major clients include Gleneagles, Fairmont Hotels and Banyan Tree Resorts. The company also often creates bespoke options especially for spa gardens and outdoor spaces.

For further information visit www.cvo.co.uk.

SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 33

Our MoroccanBlend™ tanning formula uses deep absorbing, Vitamin E rich Argan Oil. MoroccanTan™ gives the skin a luxurious experience and restores moisture for a beautiful, long lasting tan.

Call 0845 210 6060 for a FREE sample.

Distributed exclusively in the UK and Ireland with love and respect by:

1 Clayton Wood Bank Leeds LS16 6QZ t. 0845 210 6060 sweetsquared.com Authorised distributor partners: Dublin 01 408 9191, Edinburgh 0131 333 3180, Glasgow 0141 427 7735, Manchester 0845 200 0311

ADVERTORIAL

THE PROFESSIONAL CHOICE A well-known household name offers a successful search site for the beauty industry – hear the opinions from those who have tried and tested it!

B

ABTAC (The British Association of Beauty Therapists and Cosmetologists) has quickly recognised the benefits of its members being able to market their reputation, using their clients’ testimonials, which have been independently verified, along with being completely independently vetted. They are confident that their members stand for quality, but understand that although they know the industry requirements, having been established for over 36 years now, they do not have the consumer awareness to market their members, but aware they need it.

Knowing our famous brand name – which is heavily marketed – BABTAC were so impressed with this new and unique form of marketing for the beauty industry that they were one of the first to see the enormous benefits it could bring to a business, so immediately spoke to us about introducing it to their pro-active members. In just a few months, nearly 500 members have started to build their profiles and are using our system.

The numbers joining are growing each day, along with the amazing comments collected from their clients who are

honoured to be asked for feedback. If a client is paying money to a business for a service, surely it makes sense for that business to be interested in what the client actually thinks about them and their service – or is it assumed that they would not keep coming back if they weren’t happy, until one day they don’t!

Anyone can say what they want to on their own website, but nowadays, consumers are more aware of this and value the opinions of those who have tried and tested a product or service, especially when verified independently.

Checkatrade.com, our sister site, has been established for over 16 years now and we are proud to aid honest, trustworthy and reputable businesses to market their reputation. We have recently been awarded the Queens Award for Innovation in Business and our professional members are very much a requested addition to our sites, which are linked, so our members can be found via our Checkatrade.com website. Both sites attract over 1.1million visitors per month, providing our members’ profiles and linked websites a captive audience and a unique marketing tool to use, alongside their existing marketing or on its own.

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Meet some of our members:

Janis Hendrickson of JH Skincare Clinic “Checkaprofessional is a fantastic way to help stretch our Skincare Brand further by being pooled with other high end professionals and as well, endorsed through BABTAC – our association. The service has been outstanding as every genuine client’s reputation report is vetted and monitored before it is loaded onto our website. Therefore, enticing new clients looking at our website, from a similar demographic to help give brand endorsement. Our existing client base has been equally impressed with us using checkaprofessional. Thank you so very much!”

ADVERTORIAL

Tina and Catherine’s Beauty at Cutino “In addition to my website we chose Checkaprofessional as the window to our beauty business in Chertsey, as only trained, insured and accredited therapists are advertised. This gives customers the confidence that they will receive a quality service from competent and reliable beauty experts. Previously we have worked purely on word of mouth, but since the feedback on Checkaprofessional we have seen even more growth in the business.”

Danielle Dillon “Checkaprofessional were very helpful right from the start, explaining everything and helping to creating my profile page.

The profile page is a really good way of promoting yourself as you can upload pictures of your work, write about your business and receive feedback from your clients that you can also share to your other websites.

“I would highly recommend Checkaprofessional to any professional, whether they’re just starting out, or just looking to expand their client base. They really listen to your needs and always do everything they can to help.”

Georgina Grace of Beauty at Home “I recently joined Checkaprofessional as I knew it was a well-recognised company setting its sights on segregating rogue traders from those who have truly worked hard to gain qualifications in their field. Their website is easy to use and as such, l have added their website and logo to my own website for consumers and clients to use and leave reviews on my services. I would highly recommend.”

In Partnership with

THE ONLINE MARKETING REVOLUTION FOR HAIR AND BEAUTY THERAPISTS! Today, clients are looking for an informed choice when choosing a therapist and Checkaprofessional`s new online service is providing just that.

The Checkaprofessional website will give instant access to hair and beauty professionals who have agreed to be vetted by us and continuously monitored by their clients who can post feedback on the site. It will provide a FREE one-stop shop to finding the right professional for a client`s particular needs.

Find out about the unique advantages Checkaprofessional membership could provide for your online marketing.

0808 901 9042

www.checkaprofessional.com Brought to you courtesy of our sister company

SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 37

JANE SCRIVNER’S COLUMN

INNOVATE, INNOVATE, INNOVATE

I

t amazes me that many of us do things the same way, each and every day of our lives. We get into a routine and we operate on auto pilot for most of the day. Think about it; if you drive to work, can you honestly remember every detail about your journey from this morning? You were in charge of a large piece of solid metal, moving at an average of 40 miles per hour, with other people doing the same thing coming in every direction – just a few feet away – and you won’t remember most of the journey. Same with a bus or tube ride; you probably arrived at work and went into the office or treatment room and don’t even remember who was sitting next to you.

Routine can be comfortable but more often, forgettable.

If you do the same – same drive, same route and same music – you start to become unaware. In the same way, if every time your client has a massage or a facial and you do exactly the same each time, then they begin to not notice how wonderful it is, how relaxed it makes them and how much better they feel. They get into a rut and soon they don’t really remember if it was good or bad – it just ‘was’ – and if it just ‘was’ then why book or stay again?

Think about your advertising or your posters and offer notices at work. Are they less effective than they used to be?

Probably, because they have been done the same way or designed the same way and put in the same place for as long as you can remember. Next time you want your customers to notice a difference or read something different, then do it differently and see how the response increases. Making them notice will keep their interest.

Making a 1% difference every day means that every 100 days you have completely revitalised the way you do things. Look for an innovation, a new stroke, maybe a new way to remove cleanser or a better support for your

client’s legs in a pedicure. Next time you replace your towels, choose a different colour, introduce a new technique, warm your massage oils and apply with a brush, book onto a course and learn one new technique or even just the most recent and up to date one. I’m not saying introduce a whole new range; just make very small, inexpensive innovations on what you currently do. Change things up a little and see how big the response is.

Challenge your staff to suggest new ways to do things and then choose one per month to implement.

A change is as good as a rest, so take a rest and see how your business changes, for the better. www.janescrivner.com

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This is NOT false lashes!

This is YUMILashes!

Before

After

For a limited time you can train in YUMILashes free of charge saving over £150*.

Places are limited, book today on 0844 854 7867 or email info@yumilashes.co.uk Take a selfie with this advert and post it on Twitter with the #YUMILashUK to win a FREE YUMILash Treatment** *Offer presents a saving of £150+vat when you purchase a Deluxe Starter Kit worth £549+vat. Offer ends 31/10/14. Training must take place on or before 31/10/14. This offer is not available on training booked prior to 01/08/14. Offer cannot be used with any other offer or promotion. Promoter:YUMILash UK, 2 Derwent Street, Consett, County Durham, DH8 8LU. YUMILash UK reserve the right to cancel or alter this offer at any time. **Terms and Conditions apply and can be found on www.facebook.com/YUMILashes.

TREATMENT FOCUS

FOR YOUR EYES ONLY With the influence of statement brows on the catwalk and the constant consumer desire for full, long lashes, make sure you’re catering for this market by offering the latest in-spa treatments and retail products.

Brows HD Brows In response to consumer demand for the bleached eyebrow trend seen on the A/W14 catwalks, HD Brows has launched Ombré Brows – a brow lightening service devised by founder and CEO of HD Brows, Nilam HolmesPatel. Trained HD Brows stylists lighten the brow hair to match a client’s natural hair colour, create a softer, more natural colour, or create the look of an Ombré Brow, which lightens the bulb of the brow and gradually darkens through to the tail. The look is perfect for the new season and can be tailored to individual clients’ hair colour and style.

The recommended treatment price for Ombré Brow lightening treatments start from £25.

Additionally, for your time restricted clients, HD Brows has launched the Express treatment – a 15-minute version of the full HD Brows experience. The perfect pick-me-up for brows, this is aimed towards busy clients or male clients looking for a quick tidy up, rather than the full HD Brows treatment. To enquire about training for your spa, visit www.hdbrows.com/training or call 0844 801 6810.

SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 41

TREATMENT FOCUS Billion Dollar Brows Brow Boost is a ground breaking brow enhancer from Billion Dollar Brows that helps to create visibly fuller brows in as little as 30 days. Applied to the brow line nightly with the included applicator, Brow Boost is simply washed off in the morning, making it a simple but brilliant solution to over-plucked and skinny brows. Brow Boost is filled with nourishing proteins and vitamins such as laminara digitata and delvetia canaliculata seaweed extracts, giving brows the boost they need with no scary side effects. RRP £25.00.

Formulated to work with all skin tones and hair colours, Billion Dollar Brows’ Universal Brow Pencil is ideal for creating gorgeous brows on the go. The pencil’s versatile neutral taupe colour works with almost all hair colours and skin tones and its water resistant formula ensures a long lasting finish. RRP £17.00. www.billiondollarbrowsuk.com

Lashes Germaine de Capuccini Full Lashes Full Lashes from Germaine de Capuccini is a densifying new treatment that has been developed to visibly improve the appearance of both eyelashes and eyebrows – giving clients those much sought after long lashes without the need for extensions.

Its advanced ingredients help generate the formation of hair fibres, stimulate hair growth, repair damaged hair fibres and nourish and strengthen the hair, resulting in longer, fuller lashes that are stronger and more stable.

Applied morning and evening for one month, clients can

expect to see visible results in 30 days, and results will continue to improve over time. Full Lashes is suitable for both men and women, for a variety of reasons, including the improvement in appearance of short, sparse lashes or thin eyebrows. RRP £39.95. www.germainede-capuccini. co.uk

Blinc Black Lash Primer For clients looking for an incredible boost of volume and length for their lashes, the blinc black lash primer may be the answer. Applied prior to mascara, this product provides the ultimate base in lash building volume that will keep mascara looking the blackest of black. As many coats as desired can be added within 60 seconds to achieve a foundation of fuller, thicker lashes. The innovative silicon wand separates and lengthens, while blinc black lash primer coats lashes. When mascara is immediately applied over the top, a jet black, voluminous finish remains. As well as eyelash enhancement, the product acts as a lash treatment, with pentapeptide-17 encouraging growth for fuller, longer lashes over time. Vitamins and nourishing ingredients impart long lasting moisturisation and conditioning to protect lashes from damage. blinc black lash primer will be available from late September with an RRP of £21.50. www.blincinc.com 42 | WWW.MODERN-SPA.COM | SEPTEMBER 2014

ADVERTORIAL

ALL A FLUTTER Eyelash Extensions Flourish in the Spa Market

O

ver the past ten years, the beauty industry has seen eyelash extensions rise in popularity to become the fastest growing professional treatment in the UK. Celebrities from Adele to Catherine Zeta Jones have been spotted flaunting lash extensions on the red carpet. But it’s not just the celebrity endorsement that makes this treatment so popular; it’s the hassle-free, no mascara, eye enhancing look they provide.

This salon essential is fast becoming a spa favourite, with market-leading brand Lash Perfect paving the way. Their network of 25+ international distributors give them a world-renowned presence, and their exceptional training courses give them a reputation that remains unparallelled in the professional eyelash extension industry. Lash Perfect can be found in some of the world’s most prestigious spas, including Canyon Ranch on Cunard’s Queen Mary and 7 star hotel Burj Al Arab in Dubai.

Spa Manager of Whittlebury Hall, Lindsey Gales, explains, “Adding Lash Perfect to our treatment menu has proved to be incredibly rewarding. After spending months researching different lash brands, Lash

Perfect’s uncompromising quality with unparalleled standards matched ours to a tee, and it was then I knew they were perfect for us.”

Eyelash extensions are an extremely profitable treatment, and more and more

spas are taking the opportunity to add them to their business. With low product costs and a national average of £80+ for a full set, eyelash extensions are a smart investment for any business.

The most time consuming part of the eyelash extension treatment is the application process. The application time of a full set of lashes averages 1 ½ hours during which the lash technician works meticulously to attach a synthetic extension onto each individual natural lash of the client.

We all have between 70-100 natural lashes per eye and, as you can imagine, attaching an extension to every lash is an artistry that requires a copious amount of patience and practice.

“It’s imperative to work with a trustworthy brand that offers the finest quality products.

Remember that all brands are not the same and settling for inferior products and training can be detrimental not only to your clients, but also your spa’s reputation,” Christina Jenkins, Director of Lash Perfect said.

If you’re interested in adding eyelash extensions to your spa, be sure to visit Lash Perfect on stand C50 at Olympia Beauty or go to www.lashperfect.co.uk

SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 43

Beautiful Brows is a specialist Cosmetics Company based in the UK. We manufacture and retail a revolutionary system and all-in-one brow makeover that creates perfectly coloured eyebrows in just seconds.

Lovingly made in the UK, this semi-permanent mineral based product quickly transforms thin, short and pale eyebrows, providing the ultimate look in brow shape, definition and colour.

Hong Kong

The secret? Our water resistant powder grips the skin and hair.

Simply choose a stencil shape to match the look required, hold over the eyebrow and apply the powder using the professional applicator brush. Our specialist powder is smudge proof, water resistant and designed to withstand the rigours of a full day. The ultimate essential look, so easy to wear and apply. It can be removed, at the end of the day, with an oil based make-up remover.

Italy

London

Scotland

Our new kit was launched in 2013 and has had amazing success globally in a very short period of time!

Why? Our systems works. Beautifully designed and presented, it changes a woman’s look instantly and lifts eyes to give that wow factor!

Today Beautiful Brows retails and distributes its products throughout the UK and in 27 countries worldwide. Salons, spas, hotel groups, department stores and international airports all successfully retail our product.

Abu Dhabi

Egypt

The World’s First Refillable Semi-permanent Eyebrow Kit Contains tweezers, duo applicator brush, eyebrow highlighter brush, stencil set, eyebrow highlighter, eyebrow powder and magnifying mirror ribboned gift bag

Don’t take our word for it...

Email us for your FREE sample kit to try before you buy erin@beautifulbrows.co.uk See us on stand B30 at

See us on stand A57 at

www.beautifulbrows.co.uk

A071401_A071401 29/07/2014 16:41 Page 1

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IRIS LIFT PORE REDUCING GEL-CREAM Perfect for clients suffering from loss of firmness, wrinkles and irregular skin texture. This product has a light melting texture and can be used morning and evening. It is suitable for all skin types.

caring for all skin c types and ages Exciting new ranges for both salon and retail products. Full comprehensive salon support: training, POS, offers, no minimum spend required.

Skin Evolution E ol tion Limited PO Box 275, Cheltenham Gloucestershire GL51 4YT

t 01452 864574 t: 8645 e: office@skinevolution.co.uk www.skinevolution.co.uk www.doctor-renaud.co.uk www.kleraderm.co.uk

WORLDWIDE INSPIRATION

Saltair Spa

Located in Victoria, Australia, Saltair Day Spa offers the finest spa treatments set amongst gentle rolling hills and crystal blue oceans, allowing for the ultimate in relaxation.

SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 47

WORLDWIDE INSPIRATION

S

altair Day Spa’s concept was conceived by Spa Director Tamara Melis, with support from her husband, Managing Director, Ben. Tamara’s 20 years’ experience in the industry began at Camp Eden Health Retreat, Queensland, which at the time was Australia’s only health retreat. Tamara then moved on to Avica Japanese 5* Spa resort on the Gold Coast and then a number of other high-end day spas in various therapist and management roles. Here, Ben Melis gives an in depth insight into their business.

“Saltair Day Spa is located in Spring Creek Valley overlooking the small township of Torquay. The location of Saltair Day Spa is strategic to providing a destination day spa in a rural setting but close enough for a variety of segment markets; five minutes from Torquay, 15

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WORLDWIDE INSPIRATION

minutes from Geelong and one hour from Melbourne at the start of the Great Ocean Road – the most visited regional tourism destination in Victoria.

“Torquay represents all that is good of nature and the outdoors. The spa is one example of Torquay’s positive lifestyle culture and is enhanced by its natural surroundings – as the name suggests, high up and close to the beach. The new relaxation lounge was designed simply to capture the stunning views of the rolling green hills of Spring Creek through to the ocean waters. The couch gives separation between clients but provides a view that needs to be seen to be fully appreciated. The contrast of the Romanian crystal chandelier, and mosaic tiles with the outside earthy rocks and plants is quite remarkable, but blends to provide the client a natural emersion whilst still surrounded

by luxury. Fabric wall hangings from Kashmir follows the indigenous theme through most rooms with the odd piece of unique furniture, such as a wooden mirror stand from Rajasthan. Indigenous themed hangings are a grounding influence that break up the stark walls and provide a more personalised atmosphere for the client and therapist.

“Saltair Day Spa’s concept is to provide Australian day spa experiences in a coastal location and provide the best spa skincare systems from around the world. To be true to our principles and concepts we use quality Australian Spa Products; LI’TYA, Heritagehealers and our own developed Saltair signature oil blends. Our Saltair oils are named after our ideals of what a day spa should be about: Inspire, Freedom and Signature – being more than a place of business; a place to transform and bring

a positive change in a coastal location.

Saltair is a true destination day spa that is a retreat from the workplace, beach and crowds.

“LI’TYA is an Australian spa product that is the highest quality and only used in the finest day spas in Australia.

It is now also recognised by others around the world, such as Hilton Hotels.

Heritagehealers uses Australian wild flower essences in combination with medical grade pure oxygen gas and other organically sourced ingredients which gives customers the option of a holistic skincare range.

“In recent years we have introduced Nimue skincare – a high results driven derma-cosmeceutical range. Also, Alexandria Professionals sugaring was introduced as the new hair removal option; we believe it is less harmful than traditional waxing and

SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 49

WORLDWIDE INSPIRATION

the products used have a positive effect on the skin. This treatment has recently seen a surge in growth, as has our derma-cosmeceutical advanced facials and skin needling (C.I.T.). All of these products, we believe, are in line with our direction of providing a high quality positive experience – Nimue and Alexandria Professionals are world renowned skincare systems developed by globally recognised leaders in their field.

“Saltair Day Spa has built a reputation of providing an amazing massage that has always been a favourite, particularly our Saltair Signature massage. Our Ocean Dreaming Package is our signature treatment – three hours of divine pampering using LI’TYA products. We have also developed a ‘Surf and Spa’ Package with a local learn-to-surf company; clients can have a surfing lesson on some of our fabulous beaches (some famous, like Bells Beach) and then have a relaxation massage with us. The property goes down to Spring Creek which makes for a torturous ‘boot camp’ session outsourced to local fitness groups. The oval is used by local fitness instructors, gyms and sporting groups for sport and training sessions. Our commitment is to the fitness industry and promotion of a better change mentally, physically and emotionally, and this is further developing our brand of being ‘positive’ with our natural surroundings. Our beach culture is one of a healthy, fit lifestyle, but also relaxed and happy.

“Our philosophy of, ‘A Place Where Clients Feel Special’ is intrinsic to everything we do. The principle on which Saltair Day Spa has been developed is a unique approach basing every decision on the customer’s benefit

to ‘feeling special’ that is genuine and stands out from the norm. This principle has influenced the location, marketing, processes, products, treatments, interaction and staffing.

The staff are selected as they have a positive outlook on life and have a genuine desire to provide the best experience for their clients and to work as a team. Training is staggered which provides future incentive for staff learning new treatments and products.

Staff are encouraged to develop their passions and every support is given to help them in their commitment, including the world skills program and external education. Training days inside and out of the spa keep the staff motivated and learning.

“Saltair Day Spa is a true retreat; a place to escape and see a positive change within. We were the original day spa in the area which is now a well known spa region, and our unique approach has kept us as the leaders, but it also appears that we haven’t yet been replicated by another company.

We opened In February 2010 and by 2011 we were awarded LI’TYA’s growth spa of the year. This was followed by LI’TYA’s major award – innovative spa of the year in 2012. Our growth has been quite acute and doesn’t look to be slowing down; this is against three major multinational competitors starting operations in Torquay during this time. The views of Saltair Day Spa are stunning, but they are only a small part of why our clients have made us consecutive TripAdvisor certificate of excellence award winners. We seem to have the knack of making clients feel special, consistently.

“The spa world seems to be moving towards a ‘clinic’ version of what a day

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spa has been, providing more result driven treatments which we see as a continuation of a trend – certainly here in Australia at least. As trends come and go, we always see the excellence in day spas that have had a proven desire to the client; this will always rise further above any changes in the industry and always has. In the end, quality in treatments and products will always be recognised and will be the reason clients come back – well, certainly for us. The ‘clinic’ treatments rapidly gaining in popularity will, in the main, be the quickest growth area.

“We see a change though, also, in that clients are wanting to look after their skin in a more holistic way, which we see as a longer term growth area, but we believe will outperform the latest trend in just ‘clinical’ treatments. For example, we believe that the more nature based peels and treatments are becoming equally as good as chemically based products, and we see that natural and plant based combinations of acids will overtake the better known chemically made products in the longer term.

“In terms of the business, Saltair Day Spa will provide more quality short-term wellness events and retreat programs with closer links with outside providers.

Saltair Day Spa’s direction will always follow what our clients are seeking and the trends are now towards wellness.

Therefore we’ll be known more as a health retreat in the years to come, but providing results driven treatments and products. Our efforts with the tourism sector will also continue to be a focus as we become more recognised as an international tourism destination day spa.” www.saltairspa.com.au

Are you in need of an insurance make-over?

At Towergate Health and Beauty, our insurance products are designed for the individual needs of the beauty industry, whether you work on a mobile basis, operate from home or own a salon or chain of salons.

Towergate Health and Beauty provide insurance solutions for: • Beauticians and Holistic Therapists • Hair Stylists and Hairdressers • Nail and Spray Tan Technicians and • Salon and Spa Owners Please contact us for full details of the cover available, including any exclusions and limitations that may apply.

For individual cover and to obtain an instant quotation please go to

www.towergatehealthandbeauty.co.uk to purchase online or please call 0844 892 1602 (individual cover) or 0844 892 1609 (salon and spa owners) or email healthandbeauty@towergate.co.uk Towergate Health and Beauty is a trading name of Towergate Underwriting Group Limited.Registered in England No. 4043759.

VAT Registration Number: 447284724. Authorised and Regulated by the Financial Conduct Authority.

Salon Ad A4.indd 1

22/07/2014 16:50:29

ADVERTORIAL

LAVA CHANGES EVERYTHING Clare Anderson, Shared Beauty Secrets MD, talks treatments and training What kind of training is required to use Lava Shells?

At Shared Beauty Secrets we strive to ensure that clients receive an amazing treatment every time they book in for a Lava Shell massage. To achieve this we require that any therapist wishing to use Lava Shell products must attend one of our recognised training courses.

Our highly qualified training team will take them through everything they need to know to be 100% confident in working with Lava Shells. Lava Shell training is only available to therapists who hold a Level 3 or equivalent Body Massage qualification before attending body training and a Level 2 Skin Care qualification for facial training.

What training courses do you offer?

We run regular training throughout the UK and Ireland. Each course is 1-day and covers theory of the shells including heat technology, health & safety and marketing, as well as learning our treatment routine. Training is available in: Lava Relax Massage – Wonderful for relaxation The indulgent and truly pampering Lava Shells Relax Body Massage offers an idyllic treatment combining the warmth of the shells with deeply relaxing massage techniques to create a sense

of balance to the entire body and mind.

Lava Shell Therma Facial – Ideal for skin radiance This intensely hydrating, anti-ageing facial uses Spa Find natural Dead Sea mineral products to renew and revive the complexion, lifting, draining and contouring the face leaving skin radiant and glowing.

Lava Rescue Massage – Great for muscle aches The Rescue massage is an ingenious combination of deep tissue massage with warm Lava Shells to relax muscles and cool Glacial Shells to reduce inflammation. This is the perfect choice for treating all fitness related aches and pains.

Glacial Shells Detox Treatment – A must for detoxifying The ultimate development in ice therapy (cryotherapy) that targets two problem areas: the stomach and legs. Tackling abdominal congestion in both the small and large intestine and stimulating the lymphatic system to encourage the body’s own natural purification, this invigorating treatment eliminates

52 | WWW.MODERN-SPA.COM | SEPTEMBER 2014

toxins, fluid retention and improves the functioning of the digestive system.

How do you support your therapists after training?

Once trained in Lava Shells, therapists can then offer additional treatments which don’t require training such as our Lava Shell Intensive Muscle Recovery, which is terrific for tension. Designed specifically for men, the Recovery Massage targets the back and legs combining deep tissue massage with either just warm Lava Shells to relax muscles, or if required, the addition of cool Glacial Shells to reduce inflammation and improve circulation.

We also have a range of Lava Shot mini and taster treatments, which are perfect for promotions and event activity and as a way of introducing clients to the Lava brand. They can also be used as an add-on to other treatments to enhance your clients’ experience and introduce them to something new.

For further information on training please contact: training@ sharedbeautysecrets.com or call 01869 357701. www.sharedbeautysecrets.com

CELEBRATING 5 years of success for Lava Shells®

“Happy 5th Birthday Shared Beauty Secrets, so pleased you are growing from strength to strength and excited about the future...”

Sir Richard Branson

Discover our beauty secrets by calling today on 01869 357701 or visit us online at www.sharedbeautysecrets.com

OLYMPIA BEAUTY PREVIEW

SHOWTIME! The countdown to Olympia Beauty is on! Modern Spa takes a look at some of the new and exciting products that will be filling up the stands.

Cosmetics Airbase Airbase Make-Up, famed for its long lasting airbrush foundation, is further expanding its colour cosmetics range to include two new Lip Palettes containing stunning contemporary colours.

Both the nude ‘Laid Bare’ palette and classic red ‘Dita Von Diva’ palette are being launched at Olympia Beauty on the Airbase stand (G90). Just like the foundation and gorgeous eye shadows, the lip glosses are highly pigmented and long wearing. www.airbasemakeup.com Jane Iredale The new City Nights collection from Jane Iredale, will be one of the new ranges launching on the iiaa stand at Olympia Beauty. The new autumn collection includes a gorgeous mirrored palette for the eyes – a trio of matte pearl, shimmery port wine and toasted caramel shadows – along with gel eyeliners in flirtatious jewel tones. For lips, the set includes a nourishing lipstick and gloss in highly pigmented shades of plum. There will also be its limited edition hydration spray, Smell the Roses – sales of which support the Against Breast Cancer charity – and Refill-Me; a new refillable brush, perfect for a mess-free application of any loose powder. www.iiaa.eu

Mistair Leading expert in airbrush equipment and products, Mistair, will showcase its exclusive and innovative Solo Pro and Freedom Airbrush kits. The Solo Pro kit consists of a Solo Pro Compressor, SL1000 Dual Set Up Professional Airbrush Foundation Pack, Silicone Cleaner/Thinner and three Make-up Templates. The Freedom kit includes a Freedom compressor, MA35 Airbrush, Foundation Pack, Silicone Cleaner/Thinner and Make-up Templates.

Other exciting product showcases include the Mistair Professional Airbrush Foundation. Its unique super-light formulation flows through the airbrush easily without blocking, atomising at low pressure for ease of use. This silicone based foundation is long lasting and allows the skin to breathe, for a picture perfect complexion. www.skinbysterex.com 54 | WWW.MODERN-SPA.COM | SEPTEMBER 2014

OLYMPIA BEAUTY PREVIEW

Waxing Adam and Eve Adam and Eve Wax will launch three products at the event. Its Aloe Vera and Peppermint Gel is a highly effective cooling and soothing treatment for use after waxing, electrolysis or IPL treatments. It can also be used after shaving or sun exposure and is an effective solution in the treatment of dry skin. Its second product, the Pedicure System has seen Adam and Eve combine the properties of natural coconut oil, lime extract and peppermint to create the ultimate heavenly pedicure system. The range includes five 500ml products for truly pampered feet, including a Spray, Soak, Scrub, Masque and Lotion. Lastly, its Paraffin Wax is a deeply nourishing pedicure and manicure treatment containing coconut oil to soften cuticles and lubricate the skin. Essential oils of patchouli, orange, ylang ylang, lavender and mandarin create a luxury scent that clients will be sure to love. www.adamandevedistribution.co.uk

Salon System Alongside showcasing its hero products, Salon System will be launching a selection of new products including the newly reformulated and repackaged JUST WAX range, including the fifth generation Multiflex and Flexiwax. Hands-on demonstrations will also be undertaken on the stand to help educate and demonstrate the best techniques to implement when using each product. Salon System will also be holding prize draws each day and offering special show promotions on selected items. Visit Salon System at stand C20. www.salonsystem.com

Aesthetics Advanced Esthetics Solutions Advanced Esthetics Solutions is using Olympia to introduce GeneO+ by Pollogen; a series of novel skincare treatments which target anti-ageing and skin rejuvenation, by combining the patented OxyGeneo and TriPollar by Pollogen RF technologies. The GeneO+

by Pollogen treatments target fine lines and wrinkles, and improve overall skin texture and health. The OxyGeneo technology is an unprecedented skincare procedure, which delivers three essential treatments simultaneously: exfoliation of the outer skin layer, infusion of unique revitalising formulas and oxygenation from within. Suitable for all skin types, GeneO+ by Pollogen offers two targeted treatments: NeoRevive for skin rejuvenation and anti-ageing, and NeoBright which provides skintightening nourishment. www.advancedestheticssolutions.co.uk SEPTEMBER 2014 | WWW.MODERN-SPA.COM | 55

OLYMPIA BEAUTY PREVIEW

Nails OPI Olympia Beauty sees the launch of OPI’s 18 new limited edition Christmas nail lacquers inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. This seasonal collection includes an assortment of red, maroon, burgundy and forest green hues, along with shimmerpacked silver, gold and black shades.

The brand will also be offering a show stopping 25% off intro kits and beginner nail courses at the event, including Manicure/Pedicure, Gelcolor, Absolute Acrylic, Axxium Soak Off Lacquer Gel and Axxium Gel System. www.trade.lenawhite.co.uk Bio Sculpture Folk Collection, the new season’s nail colours from Bio Sculpture Gel, will launch on stand C90. The collection comprises four magical colours that will make an enchanting statement to complement this season’s autumnal hues. The set is made up of: Heart & Soul – a classic camel shade with a subtle undertone of natural shimmer; The Artist’s Muse – a dark, rich grey/brown with a subtle purple undertone; Pursuit of Beauty – a deep, sophisticated sapphire blue and Free Lovin’ – an opulent emerald green. www.biosculpture.co.uk

Nubar The Falling in Love Nail Lacquer collection from Nubar will be launching exclusively at Olympia Beauty and will be available on stand E50. The autumn/winter collection is a modern and sophisticated set of shades, containing bold crèmes and iridescent shimmers. The Falling in Love set includes: Don’t Russet – a warm ginger red tone with a gentle shimmer; Sweet Hue – a vibrant bubblegum pink with a delicate shimmer; Lush – a deep bold teal crème; Affair – an iridescent peacock blue combined with shimmers of emerald green; Queen – a rich amethyst purple shimmer; First Date – a bold ochre yellow with a feminine shimmer; Passion’s Pain – a rich, deep burgundy crème and Love American Style – a classic cherry red. www.palmsextra.com

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Clothing Simon Jersey Leading work wear provider, Simon Jersey, will be showcasing design trends from its latest range on stand C102. The new collections include slim leg trousers and dresses, as well as an updated range of tunic styles, which are available in new, on-trend colours and current bestselling shades.

In addition to being able to view the company’s latest designs first hand, design experts from Simon Jersey will be available throughout the show to offer advice on the trends, colours and styles that can help spas stand out amongst the competition. Visitors will also have the opportunity to try out these new styles and order at a discounted price. www.simonjersey.com

Sliptech Cleaning A4 Ad Mar14 Final_Sliptech Cleaning A4 Ad Mar14 Final 28/03/2014 15:23 Page 1

DAY SPA FOCUS

Ayush Wellness Spa

Located in St. Helier, Jersey, Ayush Wellness Spa is an extensive and luxurious haven of tranquillity offering a combination of authentic Ayurvedic therapies and luxurious spa treatments. The team at The Spa PR Company gives an insight into its unique offering.

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DAY SPA FOCUS

A

s old as time itself, the ancient Indian principles of Ayurveda meet 21st century sophistication at Ayush Wellness Spa, the original Ayurvedic destination spa in the Channel Islands.

Located near the breathtaking shores of Jersey’s stylish St. Helier, this magnificent rooftop spa promises to bring the body and soul back into balance through acclaimed Sanskrit philosophies dating back some 6,000 years. Housed within the acclaimed 4 star Hotel De France, Ayush provides the ultimate lifestyle concept for travellers and guests who are looking for balance amidst today’s fast paced lifestyle.

“Our vision is pure and our concept authentic in an environment that advocates and promotes a healthy lifestyle, enriching and enhancing both physical and emotional wellbeing.

Through education, treatment therapies,

yoga and meditation, spa waters and a dedicated team of staff you really can be balanced after a visit to Ayush,” says Dr. Prasanna Kerur, the Ayurvedic Consultant at Ayush Wellness Spa who provides Ayurvedic consultations and treatments, as well as diet and lifestyle recommendations.

Ayush offers a range of wonderful spa days designed to totally revitalise and replenish each guest. There is ‘The Getaway’, which is a day of Ayurvedic rituals beginning with a personal consultation to assess the client’s unique constitution and offer advice and recommendations for regaining inner balance. Padabyanga foot ritual begins the day of therapies to restore vital energy, followed with the Ayush facial to purify and nourish even the most sensitive skin. The day ends with the blissful Pizzichill, whereby two highly skilled therapists pour warm oil

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in a continuous stream while a light massage is performed – an amazing experience guaranteed to leave skin and minds in a state of calm serenity. Ideally, guests will need to allow three hours and 20 minutes for all these treatments during this spa day experience.

Upon arrival at Ayush Wellness Spa guests are greeted with refreshments and a tour of the spa facilities where any questions about the day ahead will be answered. Guests are given a complimentary robe and slippers for the duration of the stay. The full spa day program includes a light lunch and access to all the facilities such as the sauna, steam room, pools and relaxation areas.

Ayush, meaning ‘healthy life’ in Sanskrit, is the first destination spa of its kind dedicated to restoring optimum health to holidaymakers and spa seekers interested in the

DAY SPA FOCUS

healing foundations of Ayurveda. As the oldest healing science known to man, Ayurveda projects the belief that to achieve true health we must be in physical, emotional and spiritual balance. The Ayush journey is therefore a personal one, starting with an authentic consultation from the in-house Indian Ayurvedic doctor to determine imbalances (dosha). Once existing doshas are uncovered, guests are then taken on a progressive journey interspersed with traditional therapies, professional advice and customised, hand-blended doctrines sourced from India; all allowing for a life-enhancing experience that benefits the body and mind long-term.

Bespoke from the outset, every element of the guest’s spa experience is designed to affect and sustain balance, with the surrounding environment

proving every bit as important as the customised oils, soothing light and Ayurvedic menu that works to nourish and heal the body without losing out on the pleasure principle. The interior is an artful blend of elaborate reds, ochre fabrics and original carvings to offset the intimacy of the treatment area, whilst the cooling ambience of the lower-level infinity pool and extensive wet spa proves the perfect juxtaposition in holistic design. Here, equilibrium is the natural order in every sense.

An appreciation for clients’ constitutional needs lies at the heart of the introductory Ayush treatment programme, with signature Shirodhara ‘third eye’ sedation therapy sitting harmoniously alongside the more energising Abhyanga two-therapist massage to restore energy and vitality in those weighed down by life’s daily

strains. The Ayush Wellness Spa is proud to have an integrated team of Ayurvedic experts from both India and the west, making the stay a refreshing fusion of cultural harmony with genuine concern for the mind and body throughout.

Individual experiences at Ayush Wellness Spa can be arranged for half, full day, overnight or lengthier programmes to enjoy Ayurvedic disciplines and therapies without disruption. Regardless of duration however, the philosophies instilled by the team at Ayush shall remain long after departure. In addition to a decadent experience, Ayush brings more than just a spa break. It provides the tools needed to promote self-healing and an enriched state of being; no matter what life path guests choose to embark on. www.hoteldefrancejersey.com

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DAY SPA FOCUS

Ayush Wellness Spa offers numerous

About Dr. Prasanna Kerur Ayurvedic Consultant, Dr. Prasanna Kerur, earned his Doctor of Medicine degree in Ayurveda from renowned Rajiv Gandhi University of Health Sciences, Bangalore. He has taught Ayurveda on both Undergraduate and Post Graduate programmes at Thames Valley University and Middlesex University, and has worked as a consultant and teaching faculty at Ayurvedic Institutions in India. His expertise enables him to provide continued professional development programmes for Ayurvedic practitioners in London.

packages that are tailored to the needs of each guest. Full, half day and residential packages are available, including:

private treatment suite as therapists dry brush and exfoliate the body using Ayurvedic herbs. This is followed by a deeply relaxing full body massage and a soothing face and scalp treatment.

For men

For pregnancy

Gentlemens’ Energy Boost This stress busting foot massage begins

Shiroabhyanga Ayush Wellness Spa offers customised,

with detoxification through Bashpa Sweda steam therapy and concludes with Padahyanga – a wonderful treatment for much neglected feet.

holistic treatments to pregnant woman from thirteen to thirty two weeks of their pregnancy. One option is the Shiroabhyanga massage for the head, neck, and shoulders, designed to ease muscle tension through gentle pressure.

It is also ideal for those who suffer from headaches and is beneficial for aiding a good night’s sleep.

For couples and friends Quality Time Ritual Guests can lay side by side in a

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Activewise introduced Dry Flotation and Rasul therapies to the UK in the 1990s and continue to import high quality wellness & relaxation treatment systems.

• Latest DRY FLOAT installed from £12,500 + VAT. Options include sound wave therapy, dry hydro-jet massage, colour light therapy.

• Activewise are passionate about clay too. Real clay, for Rasul treatments and body wraps. We stock the finest sun dried clays in bulk bags with prices from £90.00 + VAT for 25kg • Hydrotherapy tubs, showers, wet tables and tanks for sports injury, wellness and Medi-Spa applications.

• Bathe together, but in separate water, in the new YIN YANG tub. Winner of the “Golden Wave” Award from Europe’s Schwimmbad & Sauna magazine.

• A range of deep relaxation spa loungers and chairs with heart vibration and respiratory oscillation functions.

Tel: 01352 810650 Email: sales@activewise.co.uk

www.activewise.co.uk

TRIED & TESTED

Aimee Loves…

Make Up by HD Brows® I was a bridesmaid at a wedding this month and wanted to find that balance between looking made up enough for the inevitable 4000 photos and not so made up that I looked like I was just stopping off at the wedding en route to a rave.

I decided to make up my entire face (minus mascara) in HD Brows products, and I loved the result.

Make Up by HD Brows is a recently extended 76-strong collection of premium beauty products from the brand that brings us the iconic eyebrow shaping treatment. The products come in classic black, good quality boxes and the items themselves are cased in black high-gloss packaging. It looks stylish, unfussy and very good quality – exactly what you would expect from a company such as HD Brows.

Firstly, I used the Eyeshadow Palette. This is available in three shade options – Bombshell, Foxy and Vamp – but Foxy, with its five complementary shades in neutral, browns and gold-based tones is most suited to my medium hair and skin. I absolutely love this palette. The shadows are a mixture of matte and satin textures which makes it the perfect set for achieving different looks. I found that the shades were incredibly easy to blend and they worked perfectly together. I managed to get the exact, quite subtle look I was after but the colour could easily be built up for a more dramatic result. Most importantly, it lasted all day with no creasing; particularly impressive because I forgot to apply an eyeshadow primer – something that usually I can’t get by without.

On to the foundation, and I used the Fluid Foundation in Buff. I knew I needed a base that would give high, long lasting coverage and this didn’t disappoint. I applied the product with a brush in a thin layer and was immediately impressed with the natural but excellent coverage. I built up the layers to a more heavy finish but it was super easy to blend and never at any point went cakey or collected in my pores – something that I find can happen when trying to achieve this kind of look. Even though I used a lot of product, its semimatte finish made my skin look radiant and it lasted all day with no re-application. A definite new foundation

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favourite.

To complete the look, I used the Bronzer in light/medium for a healthy, natural sunkissed glow, and the Powder Blush in Cosmo – a soft and creamy blush in the perfect shade for me – it gives a strong pop of peachy/pink colour but isn’t too girly.

I really love the collection. It’s a gorgeous range of excellent quality products that are actually worth their mid-high end price tags. If you’re looking to extend your spa’s retailing options, this is a brilliant range to consider. www.hdbrows.com

The UK’s first skin care range scientifically formulated just for menopause

SPA BOUTIQUE

WITH A LITTLE HELP FROM MY FRIENDS With Breast Cancer Awareness Month approaching in October, show your support by retailing products that directly benefit the work of its many charities.

Modern Spa selects some of the favourites.

SpaRitual In Pink collection, RRP £9.75 per bottle SpaRitual’s 2014 special edition collection, In Pink, features two of the brand’s favourite pinks and one new shade developed exclusively for this collection; Idyllic is a sheer pink crème, Strawberry Fields is a raspberry shimmer and Hope & Inspiration is a duo-chrome holographic glitter pink.

20% of profits will be donated to Cancer Schmancer. Cancer Schmancer’s mission is to shift the nation’s focus from just searching for a cure to prevention and early detection of cancer in order to save lives. www.sparitual.co.uk

Chris Krenzer Pink Confection Diamond Gloss, RRP €20.00 Pink Confection is a soft pink lip gloss containing natural ingredients including moringa butter and avocado oil which leaves lips feeling conditioned, moisturised and nourished. A donation of €1.00 will be made to Breast Cancer

Ireland for each one sold through September and October. This charity is dedicated to increasing survival after diagnosis and to discovering a vaccine against breast cancer. www.chriskrenzer.com

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SPA BOUTIQUE Aveda Limited Edition BCA Hand Relief, RRP £21.50 Aveda’s limited edition BCA Hand Relief is a rich hand crème that has been designed with an iconic pink cap and pink ribbon symbol to help raise funds and awareness for the BCA cause. Andiroba and meadowfoam seed oil help to luxuriously drench dry skin, vitamin E works to defend skin from environmental aggressors, lactic acid helps to smooth rough patches and glycerin offers intense, long lasting moisture. £2.00 of the purchase price of each Hand Relief sold in the UK will be given to support The Breast Cancer Research Foundation. www.aveda.co.uk Morgan Taylor Breast Cancer Awareness Trio, RRP £12.95 + VAT The Fight Like a Lady collection from Morgan Taylor is made up of a trio of colours – P.S. I Love You, Fight Like a Lady and Lip Service – that have been put together to help support the fight for breast health and fund research for a cure. 10% of all sales will be donated to the Future Dreams charity. www.louellabelle.co.uk

Jane Iredale Smell the Roses, RRP £22.50

Elemis Think Pink Limited Edition Pro-Collagen Marine Cream, RRP £99.00 In support of Breast Cancer Care, Elemis launches a beautiful limited edition version of the number one best-selling Pro-Collagen Marine Cream.

Presented in a keepsake pink velvet pouch, this anti-ageing moisturiser is clinically proven to reduce the appearance of wrinkles by up to 78% and increase hydration by up to 45%

after just two weeks. Its lightweight texture makes it fast absorbing and a perfect canvas for flawless make-up application. Designed exclusively for Breast Cancer Care, Elemis pledges a £10,000 donation to help women and those affected by breast cancer with support and information. www.elemis.com

Jane Iredale is supporting the work of key breast cancer charities with a limited edition product, Smell the Roses. This moisturising facial spritz features organic rose damascena flower water, which tones and cleanses, calms inflammation and reduces redness without disturbing the skin’s natural protective shield. The refreshing and uplifting rose fragrance de-stresses and promotes an overall feeling of wellbeing. 100% of the net profits from the sale of Smell the Roses will be donated to benefit breast cancer charities, with UK and Ireland distributor iiaa supporting Against Breast Cancer for the fourth year. www.iiaa.eu

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PRODUCT DIRECTORY AESTHETIC EQUIPMENT

MAKE-UP BRANDS

SLIMMING & WEIGHT LOSS

Laser S.O.S. Ltd 01480 460 990 info@lasersos.com www.lasersos.com

Jane Iredale IIAA Ltd 0208 450 2020 www.janeiredale.co.uk www.twitter.com/JaneIredale_UK

BioSlimming Westfield House Distributors 01290 553 114 www.westfieldhousedistributors.co.uk www.twitter.com/BIOSLIMMING_UK

MANICURE & PEDICURE

Technogym U.K. Ltd. 01344 300 236 01344 300 238 UK_info@technogym.com http://www.technogym.com

ASSOCIATIONS Checkaprofessional.com 0808 901 9042 info@checkaprofessional.com www.checkaprofessional.com www.twitter.com/checkaprof

DESIGN Sparcstudio 0844 879 3765 neil@sparcstudio.co.uk www.sparcstudio.co.uk

EYELASH SERVICES & TREATMENTS Beautytrix - Flirties 0845 022 2233 www.beautytrix.me Eyelash Design Company 0208 500 9028 info@lashperfect.co.uk www.lashperfect.co.uk Thalia Distribution & Training Academy 0800 014 8231 info@thalia-dta.eu www.thalia.com www.twitter.com/THALIADTA YUMI Lashes 0797 282 8953 0844 854 7867 info@yumilashes.co.uk www.yumilashes.co.uk

FURNITURE REM UK Ltd 01282 619977 01282 619617 sales@rem.co.uk

HAIR REMOVAL Beautytrix 0845 022 2233 www.beautytrix.me Couture Training Waxxpress, Caronlab, Masqua 0121 647 7244 info@couture-training.com www.couture-training.com www.facebook.com/couturetrainingacademyltd www.twitter.com/CoutureTraining Harley Wax 0845 612 1944 info@harleywaxing.co.uk www.harleywaxing.co.uk www.twitter.com/HarleyWax

All That Jazz Nail Harmony UK 0208 172 0595 www.allthatjazzuk.com www.twitter.com/AllThatJazzUK CND Sweet Squared 0845 210 6060 www.sweetsquared.com www.twitter.com/sweetsquared Leighton Denny Expert Nails Richards & Appleby 0845 862 1525 www.leightondennyexpertnails.com www.twitter.com/leightondennyEN

SPA TECHNOLOGY MindBody 0203 397 4810 www.uk.mindbody.com www.twitter.com/mindbodysalon Phorest Salon Software 0207 100 9290 01483 326 504 letsgrow@phorest.com www.phorest.com

OPI Nails Lena White Ltd 01923 240 010 www.opiuk.com www.twitter.com/OPINails

TANNING PRODUCTS & EQUIPMENT

Thalia Distribution & Training Academy 0800 0148 231 info@thalia-dta.eu www.thalia.com www.twitter.com/THALIADTA

Xen-Tan Natalie Roche – For the Love of Beauty 0844 800 7661 customercare@xen-tan.co.uk press@xen-tan.co.uk

SKIN CARE

TEXTILES

Elemis 0207 907 2741 www.elemis.com www.twitter.com/elemis

Création Baumann 020 7226 7748 (phone) 020 7226 7753 (fax) 07791 986 728 (mobile) mary.hall@creationbaumann.co.uk www.creationbaumann.com

GLAMGLOW Natalie Roche – For The Love Of Beauty 0844 800 7661 info@glamglowmud.co.uk customercare@glamglowmud.co.uk press@glamglowmud.co.uk www.glamglowmud.co.uk www.twitter.com/GLAMGLOW_UK

Beautytrix 0845 022 2233 www.beautytrix.me

TRAINING OPPORTUNITIES Beautytrix 0845 022 2233 www.beautytrix.me

Goldi Dead Sea Skin Care Ganesha Group 0845 862 5110 Info@ganeshagroup.co.uk www.goldideadseausa.com www.twitter.com/ganeshagroupuk

Couture Training 0121 647 7244 info@couture-training.com www.couture-training.com www.facebook.com/couturetrainingacademyltd www.twitter.com/CoutureTraining

Laser S.O.S. Ltd 01480 460 990 info@lasersos.com www.lasersos.com

Eyelash Design Company 0208 500 9028 info@lashperfect.co.uk www.lashperfect.co.uk

Pevonia 01449 727 000 www.pevonia.co.uk www.twitter.com/PevoniaUK

Julie Brown Nails & Education 07795 810 898 www.onineuk.com www.twitter.com/onineuk

Thalia Distribution & Training Academy 0800 014 8231 info@thalia-dta.eu www.thalia.com www.twitter.com/THALIADTA

Thalia Distribution & Training Academy 0800 014 8231 info@thalia-dta.eu www.thalia.com www.twitter.com/THALIADTA

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“OUR ONLINE BOOKINGS VALUE IS 258% ABOVE THE INDUSTRY AVERAGE” – ANNA FORSLING, THE KLINIK

FIND OUT HOW SHORTCUTS HELPED THE KLINIK SET THE INDUSTRY STANDARD WWW.SHORTCUTS.CO.UK/KLINIK

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