Modern Salon Magazine 2012

www.modern-salon.co.uk

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Editor’s comment

T

his month things have been seriously hotting up what with the World Cup, Wimbledon, and some equally exciting happenings in the industry.

Our congratulations go out to hair colour guru Jo Hansford and ESPA founder Susan Harmworth, who’ve both been awarded MBEs in the Queen’s Birthday Honours List. With successful women in mind, we caught up with 20-yearold Sian Maclaren for this issue who recently became Headmasters’ youngest ever franchisee. She reveals why she dreamed of owning a salon at 13 years old, and how she’s already achieved that goal, on page 35.

Meanwhile, we visited East London’s coolest new salon, Jones and Payne, to discover how its owners have pooled their collective skills to carve a promising business model; read their story on page 30.

Finally, ghd stockists will be pleased to hear that counterfeit stylers worth over £100K have been seized by the UK Border Agency. Following the brand’s recent campaign to raise awareness about an increase in faux products, the agency is now at the centre of a mass prevention haul to stop them entering the UK – let’s hope their success continues.

JODIE FIELD

Features 04 Beauty

Salon software reviews by the business owners that use them

06 Tanning & Make Up 04 Beauty

Why manicures and pedicures have become summer’s most sought-after style accessory

09 Summer Cheer

Catherine Trebble on selecting clients wisely

10 Nails

Inside East London’s cool victorianainspired hair salon, Jones and Payne

14 Salon Jobs

Dr Murad unveils LA’s hottest beauty trend

06 Tanning & Make Up

www.modern-salon.co.uk | 3

[NEW PRODUCTS]

MOLTEN MASSAGE

Beauty Image Hot Oil Candles are the ideal tool for musclewarming massages. Each is made from vegetal butters and fragrant oils with low melting points that cool quickly on contact with the skin. Available in Lavender, Passion Fruit, Rose and Vanilla £8.50 + VAT (or buy four of the same scent and receive two for free); Tel: 028 9044 9744 Euro-products.co.uk

all about BEAUTY

treatment of t

he month

The latest pro fessional prod ucts and treatments for a truly indu lgent beauty service

NATURALLY NOURISHING

Based on the same premise as its best selling Skin Nourishing Milk Bath, Elemis has unveiled two new skin care products it has been working on for the past two years. Skin Nourishing Shower Cream and Hand and Body Lotion are both enriched with camellia, macadamia and jojoba oils to promote satin soft and supple skin. RRP £20 each; Tel: 01278 727 830 Elemis.com

MURAD POM-POWER FACIAL

THE GREAT ESCAPE

Turn your treatment room into an exotic haven with products from Spa Journey. Its rituals include the use of products containing raw materials that are sourced and handblended around the globe. Popular additions include its Bali Heaven of Indonesia aromatic massage and body pastes that contain a heady mix of ginger, cinnamon and nutmeg oils as well as herbs, yoghurt and spices.

Tel: 02392 466 333 Spajourney.co.uk

FEEL THE HEAT

Combining the antioxidant properties of pomegranate with Dr Murad’s Science of Cellular Water, this new facial adopts fruit enzymes and AHAs to help restore, revitalise and balance the skin. The 30-minute super treatment includes a mask, deep cleanse and moisture injection while the client is pampered with a relaxing shoulder massage. RRP from £25; Tel: 0207 843 9060 Murad.co.uk

Complete with a stylish design and improved features, Salon System’s new Just Wax Heater boasts good looks and performance. Pots can be placed directly into the heater and are completely interchangeable, while its digital control system makes turning up the heat a breeze. £45 + VAT; Tel: 0208 573 9907 Salonsystem.com

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[NEW PRODUCTS]

A HEALTHY BOOST

HIGH BROW

For clients that have over-plucked their eyebrows, Adonia Brow Revive has arrived to restore a fuller and healthier shape. Its ingredients include plant extracts that are used to prevent hair loss, repair damage follicles and enrich the skin with vital nutrients – all in three weeks. RRP £49; Browrevive.com

LASH OUT

MAC

Clients that love experimenting will adore Salon System’s new Lash Art Feathers. Available in a pack of assorted colours and sizes, they can be teamed with individual or strip lashes to create numerous bespoke looks. Sign up to the company’s Lash Expert Foundation Course (£70 + VAT, includes £20 product voucher) for more ideas on getting creative with lashes.

Tel: 0208 845 4115 Uktraining-solutions.co.uk

Perfect for clients that love an ultra dark look, Fake Bake has introduced an exclusive colour-boosting ingredient to its ever-popular range.

In addition to DHA and erythulose, its formulas now contain dimethyl isosorbide (DMI), which is said to offer up to 20 per cent more colour intensity. Moreover, the company claims the addition will mean simplified application, faster colour development and longer lasting results. Tel: 0844 856 5758 Fakebake.co.uk

COLOUR WHEEL

Famed for its 20-minute express eyelash extension system, Blink and Go is now offering salons sets of on-trend make-up for retailing. Its new Eye shadow and Blush Duo Compacts contain six colours for the eyes and two for the cheeks making them ideal for clients on the go. RRP £14.95; Tel: 0845 644 3994 Blinkandgo.co.uk

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all about TANNING & MAKE-UP

Cool colour an d make-up mu sthaves for crea ting summer’s most beautiful looks

NATURAL COLOUR

Wow Factor has added an organic option to its comprehensive portfolio of professional tanners. The Organic’s range offers three tanning levels so each client can enjoy a tailored treatment while its calming formula has been developed to sooth sensitive skin. Plus, enriched with orange and mandarin essential oils, it offers a sweet smelling alternative for greener clients. Tel: 0845 022 2233 Wowproducts.co.uk

NORMALITY

01256 350 540

OCS Organic Colour Systems 16 years ahead of the game We’ve never: used ammonia used animal ingredients tested on animals used resorcinol used napthol used parabens Ammonia-free permanent hair colour, proven in salons around the world for 16 years

For further information, please visit www.organiccoloursystems.com or call Herb UK on 01590 613490 Organic Colour Systems is a brand name and there is no EU standard for organic hair colour. OCS does contain selected certified organic ingredients.

[MANAGER PRO]

Summer cheer

When it comes to seasonal promotions, Sean Dawson reveals why salon owners should be take their lead from major high street retailers

“B

ob Hope, the American film actor and comedian, once said, ‘My idea of Christmas, whether oldfashioned or modern, is very simple: loving others. Come to think of it, why do we have to wait for Christmas to do that?’

“Without ruining the sentiment of the message, I’ve always wondered why our industry only capitalises on the madness of the Christmas rush and, more to the point, if a change of focus would enable us to take on the high street retail giants throughout the year.

“High street retailers spend millions of pounds on research and data collection enabling them to predict consumer buying patterns as well as producing amazing promotional areas – these are things we could so easily replicate just by watching what and how they are doing it. The key to a successful retail business is planning and execution as well as making sure that you give yourself enough of a timeline to maximise sales.

“We often complain that celebratory occasions arrive way too early in the big stores and often we feel that we should wait until the week of Easter, for example, so we don’t offend our customers. Unfortunately this is often far too late. Our product suppliers even wait until June to produce sun care ranges and then finish selling their lines in September, even though winter breaks are almost as popular as summer holidays nowadays.

Boots, on the other hand, stocks such products throughout the year, although their shelf space will change constantly.

“My advice would be to plan the entire year out on paper, including all the major occasions, and then create a leading timeline that should cover all 52 weeks.

Buying gifts is always difficult, especially in the current climate where people are poor with timing; however, salons offer clients a major advantage because our experts can personally prescribe the correct products for their friends or relatives. Moreover, these gifts can be packaged to suit any budget.

“Buying gifts is always difficult, especially in the current climate; however, salons offer clients a major advantage because our experts can personally prescribe the correct products for their friends and relatives”

“Make sure your display areas and point of sale promote this message as it is unique to our professional industry. Think of your target as the buyer – for example, men are more likely to buy from you for Valentine’s Day, so train your team to communicate gifts and services to all of your male clients.

Or, even better still, text or e-mail them with teasers. Offer wrapping services throughout the year and brand the paper or gift tag and maybe include a flyer to tempt in a new client or create awareness of your business.

“Gift vouchers are another wasted opportunity in our businesses, which again should be promoted all through the year and can be suited to any budget. Make sure they’re packaged creatively and not just stuck in an envelope as not only are they a gift for somebody, but the design on the voucher also reflects your brand.

“Let the big companies do the homework for you and then adapt their ideas and concepts to suit your budget and business.

Finally, remember: professional hair and beauty services are for life, not just for Christmas!”

Sean Dawson has over 23 years’ industry experience in key roles including being a past president of the Fellowship. Today he’s general manager for Hob Salons’ Camden flagship salon and academy and has won various awards including British Hairdressing Business Awards Manager of the Year 2009.

“I’ve always wondered why our industry only capitalises on the madness of the Christmas rush and if a change of focus would enable us to take on the high street retail giants” www.modern-salon.co.uk | 9

[NEW PRODUCTS]

FRENCH FANCY LOVE MATCH

Bio Sculpture has launched a series of nail file options to help salons increase their retail sales. Its Fantasy File Display Stand (£27 + VAT) comes ready stocked with 48 files in six colourful designs, whereas its Matchbook Emery Pad (pictured, £0.74 + VAT) contains must-have handbagsized files for nail emergencies. Tel: 0845 331 2347 Biosculpture.co.uk

all about NAILS

From springtim e nail shades to handy tech too ls, this handpic k of the latest good ies is sure to b oost your service a nd profits

Flying the flag for Parisian chic, Color Club’s new Pardon My French nail polish line contains seven pastel shades that are perfect for summer. Choose from a variety of shades including on-trend lavender hue I Believe In Amour, coral colour Hot Couture and cool blue Si Vous Please. The colours can also be layered for a series of bespoke effects. £16 + VAT/ RRP £2.79 each; Tel: 0845 834 1000 Nailproinc.com

GIVE ME STRENGTH

Help clients deal with their weak nails with Precision’s new Nail Replenisher.

Containing calcium, vitamin B and aloe vera, its gel formula can be used on natural nails as well as around polish and enhancements to promote healthy growth. £4.45 + VAT/ RRP £6.99; Tel: 0208 885 2555 Parksideprecision.com

backstage ins

pired

GEL BENEFITS

Founded by the late inspirational nail educator Garey Hall, Bella Forma Gel from Bellissima Gel UK offers a magnitude of benefits. Its one-component single layer application speeds up the time it takes to complete full sets and infills. Meanwhile its integral flexibility reduces the risk of lifting while remaining crystal clear. There’s no minimum order on purchases and while training courses are available, completion isn’t necessary for trained techs.

Tel: 0845 862 2766 Bellissimagel.com

GET FRESH

Perfect for reviving hot summer hands and feet, the invigorating ingredients in Éminence’s USDA Collection have received the organic seal of approval by the United States Department of Agriculture. Try its Shea Butter and Mint Moisture Balm to relieve parched soles or use its Tea Tree and Mint Hand Cleanser and Vanilla Mint Hand Cream as part of a delicious ice cream inspired manicure. From RRP £6.50; Tel: 01527 834 904 Theskinsmith.co.uk

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[PRODUCT FOCUS]

Show and tell The hottest product picks from autumn’s hair and beauty trade shows BLAST FROM THE PAST Following the successful launch of its Boston Chair, Salons Direct is now offering salon owners another chance to purchase it VAT free. A real retro-inspired chair with soft padded black seat and wooden trim, it features a square stainless steel base and chrome hydraulic foot pump. £225 (please quote AHV1 for the VAT-free offer) Tel: 0844 875 7775 Salonsdirect.com

CAPE CRUSADER

Thesis Technology launched its new Unigown hairdressing gown and NeoCape collars to high acclaim at Salon International. Offering innovative designs featured patented ‘Hairtight Technology’, visitors marvelled at their ability to prevent hair or shampoo leaking down the client’s back. Tel: 01243 574 694 E: steve@limboproducts.co.uk

MIDNIGHT DELIGHT Hot tool brand ghd caused a stir at Salon International with its Cinderella-inspired stand and launch of its hotly anticipated Midnight gift collections. Perfect for Christmas, the sets include the new ghd Gold Classic Styler as well as various highly covetable accessories. RRP from £129; Tel: 0845 330 1133

ECO SUCCESS

Multi award-winning Easydry was mobbed throughout Salon International as it demonstrated its extensive range of hair and beauty eco-towel products. The only producer of completely ecofriendly towels, capes and bedding, it was named by visitors as one of the most innovative companies exhibiting at this year’s show. Tel: 0845 300 7764 Easydry.co.uk

PUT A NEEDLE ON IT

Skin specialists looking to delve into the advanced beauty arena discovered the benefits of the Dermal Roller SR at Olympia Beauty. Using micro-needling, its use promises to encourage collagen and elastin production helping to reduce the appearance of imperfections making the skin look brighter, smoother and younger looking. The treatment can also benefit scarring, sun damage, stretch marks and hair loss. Tel: 0207 727 1110 Boston-medical-group.co.uk

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Ronnie Marshall of Byron Hairdressing demonstrates the super-absorbency and convenience of the Easydry eco-towel.

Shellac™ • On Like Polish.

UV3 Technology • Wears Like Gel. • Off In Minutes. (really!)

patent pending

SAY HELLO TO THE FIRST HYBRID NAIL COLOR. Shellac is the breakthrough, patent-pending UV3 technology that combines the ease of polish with the permanence of gels.

A true innovation in chip-free, extended-wear color.

The results?

14-day glorious, high-gloss shine that’s truly addictive!

Really!

Distributed exclusively in the UK with love and respect by:

1 Clayton Wood Bank Leeds LS16 6QZ t. 0845 210 6060 www.sweetsquared.com Authorised CND sub-distributors: Bournemouth 01202 427860, Edinburgh 0131 333 3180, London 020 8903 5878, Manchester 01942 675580

[SALON JOBS]

Wise move Twenty-year-old Sian Maclaren became Headmasters’ youngest franchise last April when she opened her own salon in Surbiton, Surrey What’s your career background?

I’ve worked for Headmasters since I was at school and have always known that I wanted to be hairdresser. When I was 16 I took a full-time position at the salon, gained my hair qualification, and then went onto management training because I knew I ultimately wanted my own salon.

After completion I became Headmasters’ youngest manager to date at its Wimbledon salon.

Why did you want your own salon at such a young age?

What are you enjoying the most so far?

Apart from the general day-to-day running of the salon, I’m especially enjoying the challenge of building a perfect team and clientele.

What advice would you give to other young aspiring salon owners?

Go for it – age is just a number. If you feel confident and know you have good support then grasp the opportunity with both hands.

I’ve known since I was 13 that I wanted my own salon. And after being the youngest manager in the company and successfully running one of its larger salons, I knew I was able. When the opportunity came up to franchise one in Surbiton there was no way I was going to let it go.

Why did you choose Headmasters?

I love working for the company and wouldn’t want to franchise with any other brand in the country. I love the way Headmasters treats its staff, its clients, and also the passion the brand carries for hair.

Are you looking for a new team member? Do you want to learn how to bag a top job from the pros? gemmaw@cimltd.co.uk

JOB OF THE MONTH...

SALON: Gielly Green LOCATION: Marylebone, London VACANCIES: Senior stylist London’s hottest boutique salon, headed by Shai Greenberg and Fred

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Gielly, is looking for a talented stylist who’s currently working at senior level.

APPLY: Call Gielly on 0207 034 3060 or email your CV to info@giellygreen.co.uk

GOING PLACES Succeed as a…CELEBRITY BEAUTY THERAPIST Susie Lung is a highly successful London-based therapist who commands a cult following of celebrity clients

“I

first trained in beauty in 1968 at the International School of Beauty Therapy – I’ve been working in the industry for a very

long time.

“At present I work by myself from a beauty studio in the heart of Marylebone Village, close to Oxford Street in London’s West End. Throughout my career I’ve worked with many celebrities including Anna Friel, Jerry Hall, Cate Blanchett, Emily Blunt, Emma Watson, George Harrison and Roger Daltrey.

Each one has been a regular client at one time or another.

“My day-to-day job is centred on looking after my clients. I flexi start my day between 9am and 11am, and I’m always still working until at least 7pm. I specialise in all the treatments I do and have made sure I am the best in each field. My day is made up of offering Dr. Hauschka facials, Lash Perfect eyelash extensions and Fantasy Tan spray tans.

I also usually manage about three deep tissue massages a week.

“I first started working with celebrities after a client, who was a top castings agent, started recommending me.

Likewise, I also looked after a makeup artist who also referred me onto her celebrity acquaintances.

“I believe they come to me because I value each and every one of my clients as a unique individual each that deserves my complete attention. I’m generous with my time and my studio is a calm and private environment.

“My advice for others wanting to be successful in this industry is to ensure you excel at what you do.

That way clients will love you.”

…the biochemist Marcel Contier discovered the physiological connections between hair and skin. He used this to develop a sensational and innovative beauty concept.

Now over 50 years later, with a unique heritage, La Biosthétique continues to be a brand with a clear profile, supplying superior quality products, innovation, the development of international hair & beauty trends and total professionalism in client service and business relationships.

As an international owner-managed company dedicated to creating successful partnerships, La Biosthétique offers everything your clients and your business could possibly need.

All La Biosthétique products are developed and dermatologically tested in state-of-the-art European laboratories without animal testing and manufactured in accordance with the latest scientific studies.

Exclusively for your Clients

hair & scalp care

colour

skin & body care

make-up

styling

natural range

TOTAL BEAUTY CONCEPT

Exclusively for your Business

education & training

marketing

point of sale

seasonal trends

academy

It’s a commercial business winner, being able to offer La Biosthétique hair, skin & make up products and services in the salon. The products are thoroughly researched and I love the science that goes into them. The total care concept is what our customers want. This is a beautiful and unique brand – there is nothing else like La Biosthétique and I’m loving it!

Rae Palmer, Rae Palmer Hairdressing, Southsea Southern Hairdresser of the Year The retail success of La Biosthétique has exceeded our expectations. It’s a solution-orientated product range that responds to all clients’ needs and demands which is why our retail keeps growing and growing!

Deborah Woodward, Debonhair Hair & Beauty Clinic, Nailsworth La Biosthétique is a brand that uses natural ingredients and a totally personalised approach. I’ve been using it since 1972 and this ethos is even more fashionable now than it was then. It also helps to have superb marketing literature.

James Gerring, Hair by James, Watlington I have waited 15 years for a company to deliver colour education to the standard that La Biosthétique has taught me.

Jane Gay, Bete Noire, Sheffield

La Biosthétique – unique high quality professional products that deliver what they promise.

If you’d like to find out more, call La Biosthétique UK on 01296 611731. We would be delighted to hear from you.

www.biosthetique.co.uk