MEPCA-Audience-Report-2026

2026 So Far The Numbers Behind MEPCA Audience, reach and engagement across print, digital and email.

Published for advertisers and agencies planning their 2027 campaigns.

41,908

31,498

88%

+44%

MONTHLY READERSHIP

E M A IL S U B S C R IB E R S

MANAGER LEVEL OR ABOVE

WE B S IT E M O N T H L Y V IS IT S Y o Y

Who reads MEPCA Profiled from our subscriber database, not a self-selecting survey.

63.2%

20.9%

10.7%

4.2%

Manager

Director

Engineer

C-Suite

18,102 Subscribers

5,999 Subscribers

3,060 Subscribers

1,217 Subscribers

MOST COMMON ROLES

Operations Manager

17.0%

Director (General)

4.6%

Production Manager

11.3%

Sales & Commercial Director

4.5%

Engineering Manager

9.6%

Manufacturing Manager

4.0%

Quality Manager

7.3%

Operations Director

4.0%

Manufacturing Engineer

5.7%

Managing Director

2.1%

Operations and production lead. The three largest roles account for 38% of subscribers.

Profiled from records, not a survey. Job titles come from data, not self-reported answers.

88% sit at manager level or above. These are the people who specify, approve and sign off.

Where they work No single sector dominates. The top four each account for roughly one in eight readers.

Food & Beverage

13.4%

Wholesale & Distribution

4.7%

Machinery & Equipment

13.4%

Engineering Services

4.2%

Automotive

11.0%

Chemicals

3.8%

Electronics & Electrical

10.7%

Other Manufacturing

3.1%

Aerospace & Defence

8.5%

Logistics & Transport

2.5%

Metals & Fabrication

7.3%

Medical Devices

2.4%

Pharmaceutical

5.0%

Rail, Marine & Transport

1.4%

No single sector dominates. The largest is 13.4%, so campaigns reach across manufacturing, not one corner of it.

Discrete and process, side by side.

Machinery, automotive and electronics sit alongside food, pharma and chemicals.

Sector targeting is possible. Solus e-shots can be aimed at one sector rather than the full list.

Geography and company size A UK core with a substantial international readership, across companies of every size.

COMPANY SIZE

72%

14%

9%

3%

2%

UK & Ireland

Europe

USA

Asia

South America

1 – 49 employees

15%

50 – 249

27%

250 – 999

24%

1,000 – 4,999

12%

5,000+

22%

Well spread coverage. Every band is well represented, from small production lines through to multinationals.

The reach Print, digital, email and social. Every campaign has more than one route to the same reader.

Monthly Readership

Print Circulation

Digital Circulation

Email Subscribers

LinkedIn Followers

41,908

11,814

30,094

31,498

5,234

32%

5.8%

37%

Average solus e-shot open rate

Average solus e-shot click-through rate

Average e-newsletter open rate

Across 2026 campaigns to date

Across 2026 campaigns to date

Across 2026 sends to date

One reader, several touchpoints. The same engineer sees a campaign in print, in the inbox and on the site.

Email is the strongest channel. Open rates run ahead of typical B2B benchmarks.

Averages, not highlights. These are wholeyear figures across every campaign we ran.

A growing digital audience Traffic to mepca.com has climbed through 2026, and sponsored editorial keeps working after an issue closes.

372,000

36,000

+44%

Website Visitors

Website Visitor

Monthly Visits YoY

August 2025 to August 2026

In July 2026

This July vs last July

189,031

4,521

+37%

LinkedIn impressions

LinkedIn engagements

Mobile Website Traffic YoY

Aug 2025 to Aug 2026

Reactions, comments and reposts

This July vs last July

Growth, not a spike. July alone brought 34,000 visitors, up 44% on the same month last year.

Mobile is where the growth is. Phone traffic is up 37% year on year, which is why creative that works on a small screen matters.

LinkedIn reaches past our own following.

189,031 impressions against 5,234 followers.

What changed in 2026 Six pieces of work from this year, and what each one means for a campaign running in 2027.

Mobile Website Upgrade

Website SEO Push

SEO Optimised Supplier Directory

The site was rebuilt mobile-first this year.

Advertiser creative and sponsored articles now render properly for readers on a phone, where a growing share of traffic comes from.

A full technical and content overhaul of mepca.com. Sponsored editorial keeps earning search traffic for months, so a campaign carries on working past its completion date.

A permanent, searchable listing on the site, giving advertisers a year-round presence between campaigns rather than visibility only in the months they book. Each created to rank highly on search engines to attract more engaged external readers.

Extended Exhibition Partnerships

Subscriber Data Enrichment

Magazine Redesign

In 2026, MEPCA partnered with 17 exhibitions across the UK and Germany, helping grow MEPCA’s presence in the manufacturing community.

We profiled the subscriber database by role, seniority and sector. It is why the numbers in this document exist, and it means campaigns can be aimed rather than broadcast.

A full overhaul of the magazine layout, design and function to further improve reader experience to increase average read time per subscriber.

Who worked with MEPCA in 2026?

Hundreds of brands opted to work with MEPCA in 2026. Here are just a few…

Planning for 2027?

Twelve feature themes. Map your launches, show dates and campaign priorities against them.

Planning your 2027 campaign?

Full Media Pack Available On Request

James Burke, Publication Manager jb@mepca.com 01795 509105