A week in the life of Evros Agathou Get ready to visit both the January Furniture Show AND Great Hospitality! The BIID promote British design in Japan Suna Interior Design create a stunning west London home
design Jason Lansdale
a multi-purpose seating solution for co-working in the workplace; comprising linear and radial units, booths high benches, stools and chairs with clean upholstery lines and a timeless aesthetic
in.Design : 03
Welcome to the January issue of in.Design!
new year – new resolutions (and most of them broken by now)! so whilst we may not be jogging daily and avoiding wine, we can definitely promise some fantastic case studies, and lovely personalities from the world of interior design!
Both the January Furniture show (January 22nd – 25th) and the great Hospitality show (January 23rd – 25th) will be at the neC in Birmingham this month, promising inspiration and aspiration, and in our in.show previews we look forward to both, whilst Paul Rom, the CeO at furniture manufacturer ROM, tells us why retailers should visit the January Furniture show.
in in.Brief suna interior Design co-director and interior designer Rebecca Tucker tells us about a beautiful project she created for Fruition Properties in London’s Ravenscourt Park.
The BiiD have been busy – Past President Diana Yakeley was presented with an OBe for services to the interior design profession – and despite her busy schedule Diana will feature in Week in the Life in our February issue, we’re very much looking forward to that!
And the BiiD recently sent a delegation to Japan, where, led by BiiD member noriko sawayama, a number of BiiD members, including BiiD President susie Rumbold, shared the values of the BiiD and demonstrated British design skills and knowledge.
We hope the 2017 will bring you happiness and success – get in touch to let us know about your plans!
Juliet Davies editor firstname.lastname@example.org
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in.Side : 05 Editor Juliet davies – firstname.lastname@example.org Tel: 07906 441 889 Publication Manager Beccy Wells – email@example.com Tel: 01795 509111 Fax: 01795 591065 Studio Manager Paula Smith – firstname.lastname@example.org Tel: 01795 509107 Design and Production Grant Waters – email@example.com
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Paul Rom, CeO at ROM, tells us what to expect from a visit to the January Furniture Show
The Great Hospitality Show, the UK’s largest exhibition for foodservice and hospitality, returns to the NeC
evros Agathou of Avocado Sweets opens his busy diary
Suna interior design talk us through their creation of a contemporary show home
diana Yakeley, Past President of the Biid, is presented with an OBe
The Biid celebrates a successful trade visit to Japan
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FROnt COvER IMagE: Wine&deli restaurant at the new Boxpark Croydon, interior by Avocado Sweets (photographer Andrew Beasley) see p14.
06 : in.SHOW
Style Signature Retailers, interior designers, architects and specifiers heading to the January Furniture Show (Birmingham NEC, January 22nd – 25th) can expect an even bigger and better event with extended show space and more exhibitors.
e catch up with Paul Rom, CEO at ROM, one of the leading international bespoke furniture manufacturers, to discover what they’ll be unveiling at the show, how individuality, connectivity and digitalisation is becoming key in consumer buying habits, and why retailers should visit the show… How long have you been going to the show at the NEC in January? ROM has been exhibiting at the NEC on and off since 2006. The company was present from 2006 until 2011 and then since JFS restarted in 2015. What’s the best thing about it? For us as a Belgian supplier, it is the opportunity to have a large audience in the UK and to meet almost all of our partners during the show. Year-on-year, JFS is without a doubt the most important event in the UK for us. When do your first start planning for the show? We exhibit at five major fairs throughout the season in Europe and JFS is the only major fair we exhibit at in the UK. Throughout the year we plan the show through debriefings, stand booking, what improvements can be made on the year before, idea generation, planning for architect briefings, product selection, set-up and stand design. Things
‘Signature’ by ROM really do start to be put in motion I would say around September, in the lead up to the show season. Any ‘inside information’ about your plans for the 2017 show? This year, the main star of the show will be our new collection called Signature. Featuring a slim silhouette and brand new comfort technology, this stunning collection brings modern elegance and functionality together to create an exquisitely revolutionary range. Integrating a number of new intelligent features into a beautifully presented collection, Signature effortlessly combines contemporary style
with innovative design. The collection is the perfect extension of our existing product ranges which of course, will remain and which we will continue to add to as well. What trends will be emerging for 2017? I think it is more about what is becoming important within the furniture business. Individuality, connectivity and digitalisation are at the forefront of what the furniture industry is concentrating on. People want to have their own style, and there is a clear willingness to design individual products. We are currently the only company on the market that offers the opportunity to combine all of these elements into one
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08 : in.SHOW in the upholstery business. Our products themselves are also becoming more interactive thanks to the launch of our state of the art Aladin app. Using the latest technology, the sofa control app allows users to set their own favourite seating positions at the touch of a button. Delivering the next level in personal comfort, the intelligent app can save up to five different positions per seat, programming them directly into the sofa system. How upbeat are you feeling about trade and the economy at the moment? You have to be near to your customer and fight day by day to keep on growing. Thatâ€™s what we do. We are convinced that with the right products, a bright choice and a good service we can continue our journey. Of course, all this needs hard work from everyone involved. How do you typically spend your evenings while at the show? We typically spend them with our sales team. As we have a dedicated UK-based team of sales agents and our headquarters is based in Belgium, we unfortunately donâ€™t have the chance to get together very often. JFS and the evenings are the perfect occasion for this. Online registration for the January Furniture Show is open and visitors can see the full list of exhibitors for 2017 and secure their free badge by visiting www.januaryfurnitureshow.com
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10 : in.SHOW
A Welcome Awaits… The UK’s largest exhibition for foodservice and hospitality returns this month with a brand new name and a remit of celebrating greatness in our industry. The Great Hospitality Show will be at the NEC Birmingham from 23rd – 25th January.
his time around, the show is strengthened by a team of dedicated Ambassadors, representing the many facets of the industry-at-large. Sally Beck, GM of London’s Lancaster Hotel and a passionate champion of young talent in the industry, joins highly respected chef and bastion of kitchen skills Cyrus Todiwala OBE, Michelinstarred restaurateur Andreas Antona, and Mike Coldicott, director of kitchen design pioneers, Tricon. Each will be involved in events in and around the show throughout the three days. Now in its fourth rotation, the Great Hospitality Show’s highly successful business mentor programme also returns to help show visitors with a host of challenges including design & branding, menu development, PR & marketing, staff motivation, revenue management, technology, kitchen management, legal and skills and development. The programme offers visitors completely free, bookable face-to-face business surgeries with some of the best in the business, including Senior Director at Michels and Taylor, Krupesh Patel, Client Services Director at Jellybean Creative, Susan Bolam, founder of Rixon Associates, Kellie Rixon MBE, Sodexo Prestige Chef Gareth Billington, and wine consultant, Alistair Morrell.
Sally Beck Sessions can be booked from Tuesday 3rd January by visiting www.hospitalityshow. co.uk with a number of ad hoc appointments kept by, which can be taken during the three days.
Brexit, skills, apprenticeships, sustainability, careers, trends, branding, productivity and retention, revenue management, marketing, ground-breaking products, kitchen design; throughout the three days, the beating
LINK MODULAR SYSTEM FROM
Form a variety of inventive conďŹ gurations to suit your space
12 : in.SHOW heart of the show floor – The Business Briefing Stage – is set to welcome a host of debates and discussions on topics setting the hospitality agenda. In a Great Hospitality Show coup, one of the UK’s most admired and yet most enigmatic hoteliers, Ken McCulloch, will, alongside his wife Amanda Rosa, be discussing a long and illustrious career as creator of One Devonshire Gardens and the world famous Malmaison. Amanda is the creative genius behind the design of many of the world’s most beautiful hotels, making this dual interview one not to miss. Elsewhere, amongst the thousands of products on show, the Great Product Awards will offer visitors the chance to understand, experience and engage with the innovations set to make waves in 2017. By the time the show opens, the submissions will be whittled down to a shortlist of ten – which will include any number from the worlds of design, technology, catering equipment and food and drink, with each product on display in a dedicated area throughout the three-day show. An overall Great Product Award winner will then be selected by an esteemed panel of judges and announced on the Business Briefing Stage at 4pm on Monday 23rd February. Show visitors will also be able to have their say in a very special People’s Choice accolade – decided via a Twitter vote. For further information please see www. hospitalityshow.co.uk and follow on Twitter www.twitter.com/HospShow.
promotion : 13
Energise Your Space! Breakout areas are fast becoming the norm in todayâ€™s evolving workplace
reakout areas are used extensively by employees and visitors alike, meaning they have to be able to adhere to contrasting requirements.
Employees can use these spaces for their own break times, as well as utilising the space to accommodate visitors and prospective business partners. to ensure the suitability of the space, the furniture needs to be on point. pulse Design are more than
aware of this, providing an eclectic mix of breakout seating to meet the expectations of their customer base. mosaic plus is an all-encompassing modular range that can be used to form an array of innovative and inventive configurations (as shown in the image), with a sofa and armchair option to boot. the product can be specified with an alluring chrome leg or optional silver sled frame for
those areas requiring an additional degree of robustness or those with high traffic. Another contemporary touch is the use of a contrasting fabric on the backrest to that of the seat, creating a two-tone seating option that can fit with company branding if the client requires it. Specify this product on those projects where you have a blank canvas when managing the space, be inventive and of course, delight that all-important client!
14 : in.HIS LIFE
A Week In The Life Of Evros Agathou Evros Agathou is the Creative Director of the international awardwinning London design studio, Avocado Sweets. Founded in 2010 by Evros and his wife Susie, Avocado Sweets combines their skills in interior design, branding and public relations to deliver stand-out concepts that have caught the attention of the media and design lovers world-wide. Evros is an alumni of KLC School of Design and a BIID member. Monday I start the week taking my 6 year old son to play football at 8am. I’m not really a morning person and it’s getting harder as the temperature drops. But I love seeing the energy, enthusiasm and skill he displays first thing in the morning. He’s fanatical about football and I help coach years 1 and 2 at the school.
Susie (my wife and business partner) and I have breakfast in a new little place on the Holloway Road and discuss the week ahead. Being hospitality designers we can’t help dissecting the interior and debating the viability of the concept. The owner is beyond charming and the interior has some potential but lacks personality and hasn’t really tapped into the current casual-
Evros and Susie Agathou
in.HIS LIFE : 15
Wine & Deli, BoxPark Croydon
16 : in.HIS LIFE dining vibe. However, there’s a lot of love in the service and the menu is simple and appealing, so it’s a shame they haven’t cracked the look and feel yet. I stop myself from offering advice! This week we’re planning for a new residential client and catching up on various exciting on-going hospitality projects. I head out for a site meeting with the contractors on a restaurant design as they’re installing the booth seating and I need to check it’s fitted correctly. Tuesday After catching up in the studio, I set off early afternoon to travel to Croydon for a photoshoot. I’m going to visit a unit we designed in the new BoxPark complex of shipping containers. I get there early to check out some of the incredible street-art gracing Croydon’s buildings these days. BoxPark is looking great. Our clients, Wine & Deli have received lots of amazing feedback on the design and their concept is really hitting the spot with the locals. I love this stage of a project where all the planning and creative work comes together and you get to enjoy the results. We conceived a totally unique urban-deco look, mashing up graffiti art with decorative Tom Dixon lights, metro tiles, bistro chairs and a hot pink trim. Built in a shipping container, the space is tight and we worked every inch to create a comfortable enough kitchen area with as much seating as possible. Wine & Deli is the brainchild of three energetic local young guys and their passion and drive is infectious (not to mention the fabulous array of little known boutique wines and exciting deli plates).
Claud Dennis coffee shop, North London
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18 : in.HIS LIFE presentation for a new pizza restaurant concept. I’m really excited about the design we’ve come up with and I’m looking forward to sharing it with our client - a father and son, making their first expansion move from their successful central London flagship site. We’ve mixed bespoke designs with some beautiful tiling, lights and seating. Let’s hope they like it. Tonight it’s my children’s school disco and I’m helping to run the photo-booth. Cue a barrage of excited primary school children, ridiculous props and far too many crisps and sweets (unfortunately not for me). I’ve lucked out with my fellow helpers and we all have a good laugh and raise lots of money for the school’s new science room.
Chit Chaat Chai restaurant dining room, Wandsworth, London Wednesday Today is all about creative inspiration as I prepare concepts for a new client. This client found us through the home renovation and design platform, Houzz, and was drawn to our colourful unique designs. He wants to create a really stunning sociable space so I’m freeing up my brain to start visualising his home. I like to bring in ideas from our hospitality design into the residential setting, while creating something unique and personal for the client. I tend to mull over ideas during the day, travelling on the bus around London soaking up the sights and sounds, and looking at new product designs. Today I’m completing the final stages of a tattoo design I’ve created using Ancient Greek patterns at Scratchline in Kentish Town. Despite the pain, the process gives me some focussed time out to innovate, which I carry
on into the studio at night. Thursday Time to knuckle down and finalise our
Friday It’s crunch time for the pizza restaurant and I’m delighted they love the design. The team has worked really hard to come up with new and interesting ideas so its always a great boost to receive such a warm response from our clients. Time to move
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20 : in.HIS LIFE on to the next stage. I catch up over lunch with Susie who has been working on some branding concepts for a commercial client. Working in hospitality design is a great excuse to eat out and today we’re trying a very interesting Chinese street food restaurant with ‘smacked cucumber’ as a surprisingly good starter. After lunch we plan out a talk I’m giving to students from KLC School of Design. As part of their alumni network I know the level of self-discipline and self-belief you need to make it in interior design. After setting up Avocado Sweets from scratch six years ago, it’s great to take some time to reflect on our journey and how far we’ve come. It’s been a busy week so we head home after school pick up for some family time with our kids. Saturday Susie is taking our son to a party today so I hit the shops with my daughter. Hmmm, it’s a dangerous combination as she loves new products as much as I do! She’s got a great eye and always comes up with left-field ideas. I’m trying to encourage her as much as possible to hold on to that freshness. It’s what draws our clients to us and sets us apart from the crowd. We check out Size? to see their new trainer designs and wind up at Spun in Covent Garden where you can watch rock being created before your eyes. It’s an old friend’s birthday tonight so I head out to The Oxford in Kentish Town for some food, drink and great company. Sunday Sunday is all about good food (again!), family and friends. This time we’re cooking.
Islington apartment living space and Lego wall There’s nowhere I’m happier than out in the garden with my BBQ. I treat myself to some choice cuts from our local butcher and get to work on the spices. I love mixing up Eastern with Western flavours. I’m guilty of constantly over-catering so we try to make sure we have friends and family over to share the experience. We designed our home with hosting in mind, so we all enjoy hanging out in the kitchen and garden, come rain or shine! With no separate play-room we keep all the kids occupied with the vertical Lego play wall we installed in our open-plan living room. Sharing our living space reminds me constantly what a difference a welldesigned home makes to our quality of life. Design is about effortless enjoyment and enabling that enjoyment. That’s what we live for every day at Avocado Sweets. It’s been a full-on journey and I wouldn’t change a thing!
Evros’ tattoo design www.avocadosweets.com
PROMOTION : 21
Get That Holiday Feeling Now that Christmas is over and we’ve had time to reflect on the previous year, it’s time to start considering new interior projects and ventures for 2017
ou may have a client who is looking at letting out their property, or even have your own property that you want to generate income from in some way. Holiday letting offers you flexibility and control over your property, as well as being a lucrative asset acting as another income stream each month.
As you can appreciate, the interior is very important in a holiday let. This really makes a difference to how guests feel whilst staying in your property. Guests need to feel relaxed, yet entertained within the space you have available. They need to be able to move around the property easily and have everything readily accessible. Comfort is also fundamental in holiday accommodation, so
paying that bit extra for a Hypnos mattress can only improve guests’ experience. Blue Chip Holidays is the UK’s leading selfcatering holiday lettings agency. Our portfolio is so special as all of our accommodation has to be 4/5 star quality, which means premium features and luxury interiors for our guests. Wi-Fi, parking, hot tubs all add extra value to a holiday let and can significantly increase the amount you can earn from each booking. Our discerning guests stay with us time and time again as they know they can expect high quality when booking their selfcatering holiday through us. If you’re interested in learning more about holiday letting, or know anyone thinking about getting into the industry, get in touch with us on 0333 920 5797 or visit our website for more information.
22 : in.Brief
The formal living room is a more mature space
in.Brief : 23
Coming To Fruition Suna Interior Design is an award-winning boutique interior design consultancy who provide interior services for both property developers and the hospitality industry. Helen Fewster and Rebecca Tucker head up the London-based studio ensuring that a high level of attention is dedicated to each client and project.
una interior Design was briefed by fruition Properties to create an exceptional design for their four bedroom show home in contemporary and charismatic ravenscourt Park. The brief was to create an interior design that would pay homage to
this beautiful, leafy location in West London, and appeal to the potential purchasers who will most likely be young families, european or city first and second time buyers as well as those who are downsizing – all of whom though enjoy entertaining.
Thus it was important to ensure that the design be chic, trendy and make a memorable and lasting stylish impression. “The team was inspired by the location, the lovely coffee shops, green and leafy ravenscourt Park and the family-friendly
Under and adjacent to the dining room’s galleried wall are a selection of storage options
24 : in.Brief atmosphere and wanted to bring this all into the design,” said Co-Director and interior designer rebecca Tucker. The palettes in this design dictate the mood and usage of the space. So for the often-used family room the colour palette comprises mustard and chrome with accents of greys, black and white. “Suna interior Design wanted to create an impressive impact with the design and using a dramatic palette is a great way to do this,” rebecca added. On the ground floor the front entrance opens onto the big and inviting family living room which leads to the dining room and then the kitchen. “As the rooms are essentially staggered it was vital to create a striking backdrop for the space,” explained rebecca. “To do this we selected the eye-catching, large-scale brushed geometric print wallpaper in ivory and mustard from Harlequin. We ensured that each room has its own feel that also complements the others, by creating a visual differentiation between each.” The family living room introduces the salient palette with two bespoke mustard punchbutton tub chairs sit in front of the window. rebecca selected the nest tables (between the tub chairs) and coffee table from french Connection because of their intriguing look – mottled glass with black metal – and opted for the grey rug with a subtle stripe which brings the room together. The bespoke ‘L’ shaped sofa with a velvet finish in a champagne colour sits opposite, defining the seating area. Two large statement, black framed mirrors overlook the dining room which features
Abstract floral artworks hang in the stairwell
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26 : in.Brief
The striking, large-scale, brushed geometric print wallpaper in the family living room in an ivory and mustard palette a clean black and white palette with touches of mustard in the table napkins. The bespoke white dining chairs with black piping detail sit at the elegant white lacquer table. The table setting is chic and sophisticated in its design. Behind the dining room sits a breakfast bar creating a division between the dining room and kitchen. “elegant black stools ensure that talking, drinking and eating can also take place in a less informal environ,” said rebecca. “it was very important to create a design that was both aesthetically pleasing and functional at
the same time. Storage falls into this genre – a home is lived in and needs somewhere for treasured items to belong. So we’ve incorporated various forms into this design, such as the closed cabinetry below the gallery of family portraits in the dining room and the open display unit in the kitchen, for the beautiful collections you love and want to display.” Heading upstairs, past the original abstract floral artworks, commissioned for this project from artist Steve Humble, on the first floor, is the formal living room. This is
a more mature space and features a softer, more muted palette which is neutral, clean, elegant and sophisticated. each piece in this refined room, from the bespoke sofas to the dark wood coffee table with a white faux-leather finish has been thoughtfully selected. A large brushed chrome, round mirror overlooks this refined room. further enhancing the ambiance is a cultured corner for cocktails or a whisky, a pair of contemporary Camerich chairs sit on either side of the stylish cabinet in the corner of this room.
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28 : in.Brief The mustard and chrome palette again features in the guest bedroom/study, creating a vibrant and exciting space. (The 60’s inspired design of interlocking rectangles wallpaper from Harlequin creates a geometric impression and focal point in this room.) Drawing your eye towards the bed and hanging above it is the prominent, rounded metallic spiked mirror. The bed itself features a low and long bespoke black panelled headboard and is dressed with a selection of black, white and mustard cushions and throws. Two stylish Snoopy lights from Conran sit on either bedside table, with their marble bases and black enamel ‘lids’.
The impressive master bedroom is stylish, sophisticated and luxurious
The slim-line black metal, industrial desk and dark-wood shelving create the study element. To give the study a quirky touch items such as the moustache jars and solitaire game accessorise the space. Above the desk hangs a British isles word map, an amusing artwork which is made from the names of each of the locations it covers. “in the teenager’s bedroom we wanted to incorporate a sense of both fun and style,” said rebecca, “so we selected the playful, slightly stormy Nuvolette wallpaper from fornasetti and trendy, modern items of furniture. The palette continues the mustard, chrome, greys, black and white theme. The punchy mustard on the bed creates an impact in the room while the greys and blacks add a layer of sophistication and the white cabinetry and bespoke white lacquer headboard enhance the sense of space. “The fun Anglepoise bedside lights from french Connection feature a marble base and chrome touches. The chrome is repeated in the studded mirror. Completing the look is the Hans Wegner style shell chair
The engaging guest bedroom is dramatic and impressive in black and walnut and the feature pendant light.” Opposite is the child’s bedroom. “Here we selected a palette of soft blues and yellows, representing the playful sunlight and blue skies that stream through the
windows,” rebecca said. “This room is filled with fun, from the build-your-own bulldog head hanging between the beds, to the bright yellow contemporary bedside lamps, the bespoke BfG throws and roald Dahl cushions on the bed. Added to this are the eames style chairs and table and the
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30 : in.Brief
This bedroom is fun and has a playful nod to roald Dahl’s ingenious characters eames style rocker with a faux fur throw. An amusing and creative space for any child.” On the top floor is the master bedroom, which is luxy and comforting. The palette reflects this and the adult haven that it is through the warm greys and taupe used, which create an impact and enhance the views of London. The feature wall behind the bed has a diamond pattern in silver and taupe, onto which sits the bespoke floor to ceiling panelled headboard. “To enhance the opulent feel in the room we selected a combination of textures, for example the quilted throw with matching cushions on the bed together with a faux-fur throw to create layers of luxury,” explained
rebecca. “At the foot of the bed is a bespoke punch-button bench that completes the bed detail. The contemporary black glass and polished steel table and chair inform the dressing area.” An additional point of interest in this room is the gallery of black and white images hanging opposite the bed. “This was a great project that we really enjoyed working on and bringing to life,” stated rebecca. “for example on the ground floor we wanted to ensure that there was a layered effect to the design in order to give each room its own space, but so that the entire area worked together too. The client enabled us to be bold in our decisions and the result is an interior design that pays
homage to this beautiful, leafy location in West London. “This ideal entertainment home is chic, trendy, creates a very stylish impression and is a design that the client loves and fits the brief. if we’re talking specifics, then we’d have to say the slim-line black metal, industrial desk in the study is one of our favourite items. it’s retro and industrial and adds an edge to the room. i also really love the Nuvolette wallpaper from fornasetti in the teenager’s bedroom, it’s both calm and dramatic! if we had to pick a favourite room though, we’d have to select the family room, it’s really impactful and sets the tone for the interior design in this fabulous home.” www.sunainteriordesign.com
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32 : in.BIID
Diana Yakeley Receives OBE Diana Yakeley, Past President of the BIID, has been presented with an OBE by HRH Prince William in recognition for services to the interior design profession. The Investiture was held at Buckingham Palace on Tuesday 29th November.
iana Yakeley is an awardwinning designer who has enjoyed a wide-ranging career, spanning over thirty-five years and embracing interior, garden and furniture design for projects in Britain and internationally; her work covers all aspects of contemporary design, both luxury residential and commercial. Diana’s OBE was announced in the Queen’s Birthday Honours List in June this year. “I am exceptionally honoured and proud to have received the OBE, particularly as the citation was for services to the UK interior design profession,” she said. “It was a huge privilege to receive it from Prince William, in the company of so many other remarkable recipients at Buckingham Palace.” Diana has served as President of the BIID for two terms and is also a Fellow of the Chartered Society of Designers (FCSD). Diana trained at the Inchbald School of Design in 1979 and commenced practice in 1981 with Yakeley Associates. Her career flourished as she built a reputation for understated, elegant and luxurious design. In 1983 she was elected to the BIID and her involvement with the Institute continued to grow, with her election to
fellowship of the Institute in 1994. Diana has designed numerous interiors for residential, commercial, civic and other buildings in Britain and abroad. In 2011, she was asked by the British Government to curate the temporary conversion of iconic Lancaster House in the Mall as The British Business
Embassy during the London 2012 Olympics, to showcase the best of British design and manufacture. Diana is married to the renowned Americanborn architect Stephen Yakeley, and they have five children.
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34 : in.BIID
BIID Has Designs On Japan The British Institute of Interior Design is celebrating a successful trade visit to Japan, organised with help of the UK Department for International Trade. Led by BIID member Noriko Sawayama and in collaboration with the British Embassy in Japan, a number of BIID members, including BIID President Susie Rumbold, travelled to Japan on a two-week mission to help export British design skills and knowledge, and promote the value of the BIID and its members abroad.
he next four years see Japan hosting a number of international sporting events, including the Rugby World Cup 2019 and the Tokyo Olympics in 2020, bringing with it a surge in visitors to the country. Japanâ€™s inbound tourism has already doubled over the past four years and is expected to double again by 2020. In preparation for this
influx of tourists, Japan is in the midst of a significant hotel development boom across the country, bringing vast opportunities for BIID members to be involved in these exciting hospitality projects. According to the Department for Culture, Media and Sport (DCMS), design is the UKâ€™s largest and most successful export.
In response to the strong demand for UK interior designers, in October a group of BIID members, including BIID President Susie Rumbold and BIID Past President Daniel Hopwood, embarked on a two-week trade mission to Japan. Known for its high professional standards and creative expertise in interior design,
36 : in.BIID not just in the United Kingdom but internationally, the BIID were invited to speak in front of several large audiences of hoteliers and developers about UK design for the hospitality sector.
“The tour provided an ideal platform for the BIID to promote British design talent and highlight the possibilities for collaboration between designers in Japan and the UK,” said Susie. “There are hugely exciting opportunities in Japan at present for the UK design community. One of the great benefits of being a BIID member is being able to showcase your professional expertise internationally and to form relationships with both BIID members and potential clients across the world. Visiting Japan provided real creative inspiration, as well as being a valuable professional networking opportunity.” As well as presenting to hoteliers and property developers, the BIID also visited a number of universities and design shows across the country, including JAPANTEX, IFFT, Tohoku Bunka Gakuen University and Kyoto
Sika University, to promote British interior design, the benefits of the BIID, and what it can offer overseas members. BIID members also benefited from a fascinating cultural tour, visiting historic and modern architectural highlights and learning about traditional Japanese crafts and skills, including authentic Kyo-yuzen dyeing, one of Japan’s best known dyeing techniques. Members participated in a full-day workshop in Kyoto where they created traditional Japanese paper, visited an exhibition to celebrate the 300th birthday of Jakuchu Ito, one of Japan’s most renowned artists, learnt about Nishijin Brocade, Japan’s famous and richly decorative shuttle-woven fabric produced in Kyoto’s Nishijin district, and tasted Japanese delicacies. The BIID currently has 30 Japanese members with several other members working on projects based in Japan. The Institute is expecting this to grow over the next four years. To find out more about the BIID, please visit biid.org.uk.
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