Boutique Magazine September 2020 by Cogent Multimedia Ltd

SEPTEMBER 2020

ISSUE 118

Stepping things up

Virtual buying Short order must-haves Business innovation International e-commerce

UK Customer Services 0141 204 0699 fashion@premierfashions.co.uk franklyman.com

EDITORâ€™S LETTER EDITOR Gemma Ward gemma@bpmedialtd.co.uk

Business ovations

PRINT AND ONLINE SALES Julie Neill â€“ julie@bpmedialtd.co.uk Beccy Wells â€“ beccy@bpmedialtd.co.uk Catherine Ridings â€“ cath@bpmedialtd.co.uk Tel 01795 509106 DESIGN AND PRODUCTION Grant Waters â€“ grant@cimltd.co.uk James Taylor â€“ james@cimltd.co.uk Lisa Humphrey - lisa@cimltd.co.uk Tel 01795 509108 CREDIT FACILITIES MANAGER Beccy Wells â€“ beccy@bpmedialtd.co.uk Tel 01795 509106 PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill ÂŠ 2020 Boutique Professional Media Ltd, The Goods Shed, Jubilee Way, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form â€“ electronic, mechanical or physical â€“ without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editorâ€™s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of fashion trouser collection Robell, available from the Godske Group; Tel: 0207 636 3063 Godske.com

hile the latest ONS figures reveal overall retail sales are returning to prepandemic levels, itâ€™s sadly a different story for the fashion sector. In July, the nationâ€™s spend on clothing and footwear was still 25.7 per cent lower than it was before the lockdown. But with the governmentâ€™s Eat Out to Help Out scheme encouraging consumers to get out of the house in August, experts are hopeful that it inspired fashion sales in the process. Read more in our Fashion Fix section, starting on page 15. E-commerce has been a lifeline for many retailers during the pandemic. However, sustainability advocates are warning that the rise in online sales comes with a cost to the planet. As shoppers opt to have products delivered conveniently to their front doors, their orders are being packaged in cardboard and then transported by gas-guzzling vans, planes and ships. Indies can offer increasingly conscious shoppers a greener alternative by promoting shopping local and offering the option to click-and-collect. Of course, innovation is absolutely crucial for any business. And this is especially true as we begin to recover from the crisis. If youâ€™re looking for new ideas, business expert Erica Wolfe-Murray has some top tips FASHION FIX

on how you can lead your boutique through this challenging period over on page 52. Lastly, with major trade shows cancelled for 2020, buying for SS21 is proving to be more difficult for retailers. For this reason weâ€™ve launched our new virtual showroom, Boutique Runway. Itâ€™s free for buyers to access and you can view the latest collections from a range of suppliers in one convenient location online. Turn to page 44 for our top picks (and more details on how to sign up). Gemma Ward, Editor follow us on Twitter @boutiquemag

DOWN TO BUSINESS

Statement lingerie Inspired by New York City with a nod to 1955 film Rebel Without A Cause, Louisa Bracqâ€™s SS21 collection offers decadent lingerie pieces that evoke an excessive and exhilarating lifestyle. Key pieces include a blouse-bodysuit and sparkling leopard print knickers. ÂŁPOA; Tel: 07711 253 814 E: anna@akerlund.co.uk

DOWN TO BUSINESS

Selection process Choose your ss21 best sellers via our new virtual showroom, boutique runway. here are our key new ColleCtion piCksâ€Ś

Boho-chic

Fresha London creates bohemian-style womenswear in easy-wear silhouettes and contemporary prints. This Chelsea maxi dress for AW20 will make a great alternative to festive sparkle on Christmas Day. ÂŁ216; E: wholesale@freshalondon.com

Boutique ovesâ€Ś Easy glamour

Designed during the lockdown, Latteâ€™s SS21 collection offers fresh and contemporary womenswear styles â€“ including this ultra feminine dress. Team it with flat sandals for effortless day-time chic or turn up the evening glamour with a pair of killer heels. Tel: 0141 204 0699 E: info@latteclothing.com

LUST HAVE PIECES TO INSPIRE YOUR NEW SEASON BUYS

Classic buys

CAPRI CLOTHING

FOCUS

POMODORO

Known for its fun and flattering easy-wear tunics and dresses, Capri Clothing combines innovative textures with striking in-house prints to create unique high quality clothing for women of all ages.

US womenswear label Focus offers a stunning collection of stylish and comfortable clothing for women who want to make an impact wherever they go. Expect to find easy-to-wear garments and competitive price points.

British womenswear brand Pomodoro specialises in high quality feminine garments that can be easily coordinated. Renowned for its use of vibrant colour and prints, each collection also features natural fabrics.

SCREAM PRETTY

ROBELL

Spotted on the likes of Zoella, Scream Pretty offers a full range of demifine affordable jewellery in on-trend designs. Key pieces in its range include huggie hoops, ear cuffs and threader earrings alongside bold rings and layer-perfect pendants.

Designed for women of all sizes and ages, Robellâ€™s ultra-comfortable trousers are made using a unique stretch material for perfect fit. Choose from a range of eye-catching colours and prints that reflect the seasonâ€™s biggest trends.

You canâ€™t beat a classic â€“ and Just Sheepskinâ€™s Albery slippers tick all the boxes for timeless working-from-home appeal. Stock up on these for your Christmas gift sections or for shoppers looking for a new season treat. ÂŁ36.40; Tel: 01277 630 277

Luxe outerwear

Get the new season off to a luxurious start with Celtic and Coâ€™s Hooded Sheepskin Parka. Crafted in 100 per cent sheepskin with a nappa finish, it features super cosy velvety Toscana cuffs and interior lining for the ultimate in winter chic. ÂŁPOA; Tel: 0333 400 0044

24 | boutique. | SEPTEMBER 2020

FOIL Designed and developed in New Zealand drawing inspiration from around the globe, womenswear brand Foil marries comfort with style - creating modern and timeless garments that will instantly update any wardrobe.

Q NEEL

MASCARA LONDON

YACCOMARICARD

Womenswear label Qâ€™Neel offers feminine designs with a Nordicmeets-bohemian aesthetic. Its focus is on natural fabrics and perfect fit â€“ resulting in stylish pieces that are comfortable to wear.

From luxurious evening gowns to versatile cocktail dresses, Mascara London offers the perfect combination of quality and affordability â€“ making its pieces perfect for women looking for glamour and femininity.

Japanese label Yoccomaricard creates loose-fitting womenswear in the highest quality natural fabrics. Silhouettes are loose, sculptural or fitted while each collection features its signature pin-tucked shirt.

44 | boutique. | september 2020

NOMADS

ICONIQUE

FABER WOMAN

Fair Trade label Nomads has been embracing the slow fashion movement since its conception in 1989. The womenswear brand takes the time to ensure quality production - giving value to the skilled hands that create each one of its products.

Womenswear brand Iconique offers holiday-perfect dresses, kaftans, blouses and skirts to complement swimwear collections. Its pieces are crafted in lace, linen and silk while featuring beautiful embroideries and high-end details.

With a focus on the highest quality knitwear, made-in-Germany label Faber Woman offers a full line-up of stylish womenswear pieces. Expect fine materials combined with innovative design techniques - creating a timeless collection for modern women.

SIGN UP TO BOUTIQUE RUNWAY Register for free access to 50 new collections via Boutique-magazine.co.uk/runway september 2020 | boutique. | 45

SEPTEMBER 2020 | boutique. | 3

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchﬁeld House, 14-18 Great Titchﬁeld Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

Autumn Winter Winter Stock Stock Available! Available! (One Season Season Only Only –– Due Due To To Demand) Demand) 0800 612 9009 9009 www.carolccollections.com www.carolccollections.com

Autumn Winter Stock Available! Autumn Winter Stock Available! (One Season Only – Due To To Demand) (One Season Only – Due Demand) 0800 612612 9009 0800 9009 www.carolccollections.com www.carolccollections.com

www.capriclothingonline.com â€˘ sales@capriclothing.co.uk â€˘ Tel: 0203 819 0819

T R R O E

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CONTENTS

september 2020 | boutique. | 13

Fashion Fix

ESSEnTial nEwS

FlaunTER On unSPlaSH

Virtual showroom Boutique Runway launches offering alternative buying experience for fashion indies

ew virtual showroom Boutique Runway is now live offering buyers free access to leading SS21 collections. Independent retailers can now view the latest designs from around 50 labels via Boutiquemagazine.co.uk, which span several sectors including womenswear, menswear, accessories, footwear and sustainable fashion. Once registered, buyers can browse through look books and individual garment images, watch pre-recorded video presentations of the collections and also set up a live personal buying appointment with reps and agents. Numerous brands are showing their collections via Boutique Runway including Faber Woman, Focus, Foil, Georgede Paris, Godske, Mascara London, Nomads, Orientique, Robell,

Sunday, Que, Yacco Maricard, Capri, Scream Pretty and Q.Neel (find out more on page 44). In the planning since the beginning of lockdown, Boutique Runway offers a feasible alternative to visiting the industry’s major trade shows and showrooms. Restrictions on public gatherings following the outbreak of Covid-19 have forced fashion brands to reinvent the way they do business. Virtual showrooms offer a range of benefits for both buyers and brands – from increased productivity to reducing business overheads. Meanwhile, online buying is also helping to reduce carbon emissions and the fashion industry’s environmental footprint, which is becoming increasingly important to consumers. “The coronavirus crisis has made

travelling more difficult while many industry events have been cancelled altogether,” says Boutique magazine publisher Julie Neill. “Boutique Runway means brands and buyers can connect easily online in one safe and convenient space. We’ve tried to make the site as user-friendly as possible so it is accessible for all. The result is a great buying experience where indies can select key pieces from their favourite brands – all from the comfort of their computer, smartphone or tablet.” Neill adds that virtual showrooms are not set to replace real-life appointments and trade shows, but offer a great alternative for brands and buyers, particularly during the pandemic. Register for free access now via Boutique-magazine.co.uk/runway SEPTEMBER 2020 | boutique. | 15

FASHION FIX

BCTF announces second edition of virtual trade show Following the success of its first online trade show in June, the British Craft Trade Fair (BCTF) is hosting a second interactive virtual event on 20 - 22 September. The debut event aimed to recreate the buzz of a physical trade show and was attended by 600 buyers. It was initially created following the cancellation of the show’s spring edition, which was due to take place at the Yorkshire Event Centre in April. As an alternative, buyers were able to connect with 600 makers online, with an option to view images, videos and catalogues. There was also a hangout chat room for exhibitors and customers as well as an online seminar room. Organisers say the second instalment will include new features that will enrich the experience even

further: “Covid-19 has set new challenges for this growing industry, but with some forward thinking we aim to keep supporting those that place their faith in us,” says Margeret Bunn. “Since lockdown began all 2020 exhibitions were either postponed or cancelled, so we quickly made the decision to hold an online interactive exhibition as nonessential shops began to open again. “Because the first event went so well, we have decided to put on a second edition in September. This is at a

time we feel buyers will be more than ready to start stocking up for what is predicted to be a bumper Christmas trading period.”

Newquay lifestyle indie Roo’s Beach launches own collection of casual basics and raffia bags Following the store’s success during lockdown, lifestyle indie Roo’s Beach in Cornwall is launching its own label. R Goods is its first venture into branded clothing and accessories and its debut line includes casual basics and hand-crocheted raffia bags. In line with the boutique’s commitment to the environment, the collection is made from sustainablysourced materials such as organic cotton and recycled polyester. Each PETA-certified piece is assembled and hand-finished in Portugal by a team of talented craftspeople working to Fair Trade standards. Founder Roo Cross comments: “We are beyond excited to be launching R Goods. It’s a venture I’ve always wanted to try and there’s already a big buzz surrounding it from both staff and customers. We’re starting with a small but perfectly formed range; the shape, colour and fit of the garments is key for us as is the fact 16 | boutique. | september 2020

that they’re all ethically made and the quality is fantastic. All styles will be at an accessible price point and are

designed to really complement and sit alongside our other brands such as American Vintage and Levi’s.”

NEW COLLECTION SPRING | SUMMER 2021

Stephen Joseph | T 07734 247 669 | info@capriceshoes.co.uk @capriceshoes |

@capricefootwear |

@capriceshoesgb

FASHION FIX

Overall retail sales return to prepandemic levels while clothing remains hardest hit category

Retail sales in the UK hit prepandemic levels in July, reveal the latest figures from the Office for National Statistics (ONS). Overall sales rose by 3.6 per cent between June and July – climbing 3 per cent above February’s spend. However, while clothing sales grew by 11.9 per cent, fashion retail remained the hardest hit category, with sales still 25.7 per cent lower than they were before the lockdown. Experts warn there could be another fall in retail sales as we enter the final quarter of 2020. Will Broome, CEO and founder of retail technology app Ubamarket, comments: “The ONS figures are fantastic to see as more

people feel more confident about venturing to the high street. But with the ‘Covid recession’ hitting, retailers do need to be prepared for another potential dip in sales. This has been one of the most turbulent times in the history of the high street. Retailers would do well to think of alternatives to drive sales while maintaining the safety and confidence of their clientele.” Numerous high street retailers are still feeling the aftershock of the pandemic and enforced store closures. Marks and Spencer has announced plans to cut 7,000 jobs over the next three months while John Lewis will lose 1,3000 employees.

Free bike hub now open on London’s Carnaby Street Shaftesbury has opened a free bike hub on Carnaby Street to make it easier for shoppers to cycle into Central London. The hub operates with an open door policy and has availability for 50 bicycles in fitted double-stacked racks. It hopes the move will attract additional footfall to independent retailers across London’s West End. Samantha Bain-Mollison, director of retail, comments: “We are delighted that more customers are beginning to return to the West End. We have installed the Bike Hub as 18 | boutique. | september 2020

a way of helping those wanting to travel into town by bike. Visitors to Carnaby can still expect a great experience and the Eat Out To Help Out campaign is certainly helping our local restaurants.”

British footwear brand Leather and Cotton prepares for international growth

British footwear brand Leather and Cotton is experiencing international success after securing stockists in Dubai and the US. Londonbased founder Eze Nwaka designs its collections, which are then manufactured in Portugal. After facing numerous financial set backs, the founder describes how he found four investors to help him launch the brand in 2019: “I’ve faced so many obstacles from obtaining finance to working double shifts and constantly having to prove myself in the industry,” he says. “I had to get out there on my own to present my case, crowd fund, and use my own salary. I even had to borrow money from the high street with a 50 per cent interest. Luckily, I found four people that believed in me and invested in my business so that I could make my vision become a reality.” The entrepreneur has also received guidance from the Department for International Trade (DIT), receiving funding so he could present his collection at an exhibition in New York at the beginning of this year. As one of only a few black-owned brands in the British footwear industry, Nwaka hopes to become a leader in the sector and inspire other black designers in the process. For wholesale enquiries E: info@ leatherandcottonlondon.com

SPRING / SUMMER 2021 COLLECTION

T: 0141 204 0699 E: info@latteclothing.com Showing now in London, Leeds, Manchester, Glasgow & Dublin by individual appointment only

FASHION FIX

Heads up

Havaianas has launched a new collab collection with famous baseball caps brand New Era. The pair’s line – Step into Joy – comprises two flip-flop prints, a bucket hat and two caps with various colour combinations. Each item features the identities of both brands and can be styled together to create a cool and coordinated look. £POA; Tel: 0203 932 4749 Havaianas-store.com

Sports luxe

Knitted from the finest Egyptian cotton with a touch of Lycra, Pantherella’s new Sports Luxe socks combine the brand’s signature quality with a nod to retro streetwear aesthetics. Each pair is made in Leicester and incorporates a range of special features including cushioned soles and arch support. £POA; E: info@pantherella.com, Pantherella.com

Male order

Rainbow shades

Add some colour to shirts with Miss Milly’s bright resin cuff links, which come in two different shapes and a choice of four shades. From £4.95 each; Tel: 01905 622 509 E: hello@missmilly.co.uk Missmilly.co.uk

STYLE UPDATES TO UPGRADE YOUR MENSWEAR OFFER

Thirsty work The warm up

Globally renowned Canadian outerwear brand Nobis is back for AW20 with a collection of timeless downfilled coats and jackets. Every design is fully water proof, breathable and machine washable with standout menswear pieces including this slim-fitting Yves parka jacket (right). £POA; Tel: 07980 919 928 20 | boutique. | SEPTEMBER 2020

Perfect for taking drinks on the go, Contigo’s Matterhorn collection now includes two sleek metallic colourways. Each features the brand’s leak-proof Thermalock technology and a soft-touch carry loop. £8.39; Tel: 0800 169 4080 Gocontigo.com

A PURE NATU RAL F IB RE KNI TWEAR B RAND We are Paul James - a luxury, Leicestershire-based knitwear manufacturer. We strive to deliver the purest knitwear experience, which is why we shun man-made fibres, instead using only 100% natural fibre yarns in the production of our knitwear.

Unisex Cashmere Ribbed Scarf Available in 6 colours & bespoke Womenâ€™s Pure Lambswool Longline Cardigan Available in 2 colours & bespoke

pauljamesknitwear.com

FASHION FIX

Fashion scents

Inspired by the incense-heavy scents of the era, Bella Freud’s 1970 candle strikes the perfect balance between masculine and feminine fragrance. Key notes include frankincense, myrrh, oakmoss and patchouli oils alongside musk, sandlewood and vetiver. £POA; Tel: 0208 617 3363 E: eliza.fennelly@ bellafreud.com

Earn your stripes

Perfect for casual sunny days, Lily and Me’s vibrant Sun and Shade Stripe Top can be teamed with loose fitting trousers or shorts for easy summer style. £POA; Tel: 01452 207 766 Orders@lilyandmeclothing.com

Treasure trove

STRIKE GOLD WITH THESE COVETABLE FASHION FINDS

In-season updates

Capri Clothing has launched a short order collection for AW20 following the impact of the coronavirus crisis. The range includes some of the brands most popular styles and prints, with key pieces including new quirky bubble, balloon and swing dress and tunic shapes in an array of prints, solids and stripes. £POA; Tel: 0203 819 0819 Capriclothingonline.com

Mid-century design Capturing the energy of mid-century design, Newgate’s Pluto Starburst Wall Clock is one of the brand’s best-sellers and will bring a burst of nostalgic style to any room. £POA; Newgatetrade.com 22 | boutique. | SEPTEMBER 2020

Walk like an Egyptian Inspired by Cleopatra’s love of green stones, Scream Pretty’s green teardrop huggie hoop earrings boast a delicate vintage-like shape that will bring glamour to any outfit. Meanwhile, each stone is faceted to catch the light. £11.50; Tel: 01753 424 160 Tradescreampretty.com

Spring Summer 2021

For details of your regional sales agent or to book an appointment in our London Showroom, please contact us on info@pomodoroclothing.com or call 020 8961 4000.

FASHION FIX

Statement lingerie Inspired by New York City with a nod to 1955 film Rebel Without A Cause, Louisa Bracq’s SS21 collection offers decadent lingerie pieces that evoke an excessive and exhilarating lifestyle. Key pieces include a blouse-bodysuit and sparkling leopard print knickers. £POA; Tel: 07711 253 814 E: anna@akerlund.co.uk

Boho-chic

Boutique oves… Easy glamour

Designed during the lockdown, Latte’s SS21 collection offers fresh and contemporary womenswear styles – including this ultra feminine dress. Team it with flat sandals for effortless day-time chic or turn up the evening glamour with a pair of killer heels. Tel: 0141 204 0699 E: info@latteclothing.com

LUST HAVE PIECES TO INSPIRE YOUR NEW SEASON BUYS

Classic buys

You can’t beat a classic – and Just Sheepskin’s Albery slippers tick all the boxes for timeless working-from-home appeal. Stock up on these for your Christmas gift sections or for shoppers looking for a new season treat. £36.40; Tel: 01277 630 277

Luxe outerwear

Get the new season off to a luxurious start with Celtic and Co’s Hooded Sheepskin Parka. Crafted in 100 per cent sheepskin with a nappa finish, it features super cosy velvety Toscana cuffs and interior lining for the ultimate in winter chic. £POA; Tel: 0333 400 0044

24 | boutique. | SEPTEMBER 2020

www.pausecafe.fr

Pause cafĂŠ ... always different! Call now to request your brochure Contact: Pierre & Bhavna at Leap N Link Ltd. T:: 0161 713 1803 E:: info@leapnlink.co.uk W:: www.leapnlink.com

Stock Up

What to buy noW

Freshly picked

Roo’S bEaCh

ut a spring back in your step with our pick of SS21’s latest womenswear launches and lust-have short order finds… SEptEmbER 2020 | boutique. | 27

To view UK showroom dates and show venues near you please visit

www.godske.com/g-en/trade-shows

GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchﬁeld House, 14-18 Great Titchﬁeld Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

OUR WARDROBE COMES WITH A TWIST Deeply rooted in a dualism that comes from an international approach to fashion paired with being rootd ﬁrmly in the Danish design tradition, Gomaye is adding thoughtfulness and elegance to women’s wardrobes. Fabrics, textures, colours and cuts are invited to interact in new and unexpected ways, allowing for styling to be the diﬀerentiating factor. Without a need to follow every trend, Gomaye caters to the woman who invests in pieces she’ll love for more than one season. Still, each collection is a comment on the current vibe, every single piece will lift your look into a statement.

NEW COLLECTIONS

Spring fever

Get ready for SS21 with theSe new womenSwear launcheS

KOMODO

Dedicated to making sustainable clothing that doesn’t have a negative impact on the environment, Komodo’s design team creates stylish garments that help protect the planet. For SS21, its collection has been inspired by the stunning Indonesian island of Bali and the brand’s rich history with this part of the world. Expect to find its colourful signature prints throughout the collection and a focus on eco fabrics. The brand has introduced new sustainable materials modal and cupro this season, which join its core organic cotton, hemp and Tencel linen fabrics. There’s a strong focus on basics, while its designers have also added some statement pieces to the range to ensure there’s something for all shoppers - whether they are staying at home for summer or jetting off abroad. Hero pieces include its Joy Dungarees, boyfriend fit Tiger Jacket and its Ash Dress (pictured). Wholesale prices range from £18 to £34 while the minimum order requirement is £1,000. CONTACT: Tel: 0207 722 3523 E: mark@komodo.co.uk Komodo.co.uk

POMODORO

Aimed at women aged 40-plus, Pomodoro offers striking womenswear in flattering silhouettes. Colour and print is key to the brand’s unique signature while it is well-known for its easy-wear dress shapes. For SS21, its collection features a strong Safari theme with an earthy palette of black with stone, lime, khaki and apricot. Key looks include zebra and snake prints, in neutral shades or multi-colours, alongside dresses with unique detailing such as handkerchief hems. There’s also cool, crisp linens and romantic floaty chiffon as well as sporty shades of denim, seafoam and mink. With so many shoppers now working from home, the collection also comprises a variety of separates and dresses that are comfortable yet smart in eco-friendly tencel. Lastly, a vibrant mix of coral, deep turquoise and ocean creates a fiesta feel throughout its high summer capsule collection. From soft linen and cotton separates to contemporary dresses in vibrant colours and unique prints, there’s something for everyone in this striking womenswear line-up. Wholesale prices are around £20 per piece on average while there is no minimum order requirement. CONTACT: Tel: 0208 961 4000 Pomodoroclothing.com

34 | boutique. | SePtemBer 2020

NEW COLLECTIONS

NOMADS

British brand Nomads creates ethical Fair Trade clothing that celebrates natural fibres and traditional artisan techniques. Since its journey began in 1989, the label has been committed to ethical trade and sustainability. In embracing the slow fashion movement, it takes the time to ensure quality production and gives value to the skilled hands that produce each one of its products. The brand combines this ethos with contemporary fashion design, creating two collections each year incorporating quality garments made using natural fibres and GOTS certified organic cotton. All of its prints are also created with Azo-free and environmentally-approved dyes resulting in greener garments that have less impact on the environment. For SS21, the brand’s collection travels across the globe with a range of new artisan techniques, which are then blended with prints and colours inspired by the brand’s native Cornwall. Expect to see fresh coastal tones met with fiery hues and peppery pinks, resulting in a collection of easy-to-wear seasonal staples that customers will come back to time and time again. Wholesale prices are around £20 per piece on average while the minimum order requirement is £500. CONTACT: Tel: 01566 777 338 Nomadsclothing.com

CAPRICE

German footwear brand Caprice has been creating high quality products with attention to comfort and fit for over 30 years. Its team of in-house international designers create sophisticated footwear each season incorporating the latest shapes, materials, colours and trends. Its range includes trend-led sneakers, pumps, ballerinas, sandals, mules and boots, which boast the latest technology and appeal to women of all ages. For SS21, its collection is fresh, chic and sporty. Key styles include newly-developed sneakers featuring transparent soles and playful printed leather alongside refined city sandals with block heels, elegant moccasins and ballerinas crafted in the finest deerskin. Elsewhere in the collection there’s a line of smart loafers, sling-backs and heeled pumps as well as sporty wellness sandals in a larger width. New colourways have been introduced this season alongside classic black, white, red and blue - including subtle animal prints, yellow, orange, mint, peach and rose. With a focus on soft nappas, the finest nubuk and soft patent leather, buyers can expert premium quality footwear for affordable price points. Showing at the brand’s North London showroom (21-25 September). CONTACT: Tel: 07734 247 669 E: capriceshoes@gmail.com Capriceshoes.com SePtemBer 2020 | boutique. | 35

PROMOTION

Spring blooms bring easy everyday style to your boutique with lily and me’s ss21 must-haves

English meadow

Zest for life

Wardrobe staple

Perfect for warm summer days, this animal ditsy print dress comes in a woven viscose with a soft drape and flattering tiered hem.

Featuring an eye-catching lemons and limes print, this cotton slub jersey Charford Dress boasts one of Lily and Me’s best-selling shapes.

An essential layering piece for cooler spring days, this 100 per cent cotton knit textured jumper will look great worn with both dresses and separates.

Easy chic

Suitcase essential

All at sea

Offering an on-trend look that suits every age, these Summer Culottes are crafted in a linen and viscose blend - offering a linen feel without the maintenance.

Great for dressing both up and down, Lily and Me’s St Ives Dress features a floral stripe print crafted in an easy-care viscose blend that’s great for taking away on summer breaks.

In an easy-care linen and viscose blend, this Shift Dress in Lily and Me’s Seastripe print is the ultimate wardrobe staple for effortless springtime chic.

36 | boutique. | september 2020

PROMOTION

Easy updates

Top up your sTock wiTh carol c collecTion’s new in-season offering for aw20

amily-run Carol C Collections offers a range of highly commercial international collections with a friendly and efficient service. Its brands, which include Foil, Orientique, Focus and Oopera, have experienced a successful SS21 season with buyers ordering key pieces from its UK showroom and nationwide agents. In response to the coronavirus crisis, the company is now also offering an inseason service for AW20 so boutiques can top up their ranges on short order. “Casualwear seems to be one of the strong contenders within stores right now and this category is selling well for our boutique customers,”

says director Carol Capener. “We are pleased that our brands are standing up against all the challenges that the pandemic is throwing at businesses and sales right now. So, based on this, we have taken the decision to carry some AW20 stock on a one-off basis.” Capener says customers have been requesting repeat orders as some AW20 pieces have already been selling well, while others need additional stock as some brands haven’t been able to fulfil their forward orders. She concludes: “Now is a time where we all need to be reactive to the ‘new normal’ we are living in.” Showing on Boutique Runway; register now at Boutique. co.uk/runway

CONTACT: Tel: 0800 612 9009 E: info@carolccollections.com Carolccollections.com

No place like home

Tap inTo The rising loungewear Trend wiTh blackspade’s comforTdriven ss21 collecTion

ith shoppers staying at home more frequently amid the pandemic, sales of comfortable clothing and loungewear have soared. Turkish lifestyle brand Blackspade offers a comprehensive line-up of homewear, loungewear and underwear for the entire family. For SS21, its collection is inspired by the Earth’s delicate surfaces and fragile nature. Its loungewear segment is the rising star of the season, featuring a vacation theme with loose styles that focus on minimalism and comfort as well as a fresh colour palette on a modal and polyester blend fabric.

Within the homewear category, black continues to be a key colourway alongside fresh shades of Ensign Blue, Deep Liche, Water Mint and Salmon Pearl. These natural colours are paired well with fabrics such as Blackspade’s unique micro modal, silky satin and ringspun viscose. Lastly, its Intimate lingerie range features semi-sheer tulle and Gothic-style lace, offering a more mysterious vision of

CONTACT: Tel: 01423 885 374 E: info@patricia-eve.co.uk Patricia-eve.co.uk

summer. Wholesale prices start from £5 per piece while there is no minimum order requirement. sepTember 2020 | boutique. | 37

SHORT ORDER

Autumn refresh

Keep your rails looKing fresh throughout aW20 With these stylish short-order collections

THE BAMBOO WARDROBE

With a focus on easy-to-wear womenswear made from bamboo and cotton, The Bamboo Wardrobe is perfect for customers looking for classic fashion in natural fibres. The label usually offers a made to order service with a short lead time of four weeks. However, for AW20, it is also holding a small amount of stock available for immediate delivery. Key pieces in the range include its versatile Favourite Frill Dress, which features a flattering length and sleeves that finish below the elbow. The brand’s trans-seasonal Flounce Top is also a popular choice and comes in two colourways: fresh white and black. Lastly, its Split Front Top is the brand’s undisputed best-seller, featuring a flattering v-neck and layered finish that looks great on women of all shapes and ages. Wholesale prices range from £16.50 to £20 for tops and £27.50 to £29.50 for dresses while the minimum order requirement is £250. CONTACT: Tel: 0208 306 3034/ 07939 205 870 Thebamboowardrobe.com

NOMADS

Launched in 1989, Nomads creates stylish and sustainable fashion for affordable prices. Its fair trade clothing celebrates natural fibres and traditional artisan techniques, offering perfect pieces for women aged 35+ who want to feel stylish and comfortable in ethical clothing. The label’s signature styles include tie-side printed dresses, plain organic cotton tops and knitwear. Meanwhile its super soft needlecord is especially popular and offered in both prints and plains. For AW20 buyers can select from six capsule ranges incorporating bold and subtle prints with coordinating plains. Expect easy-wear styles in a variety of shapes and rich colourways such as berry and spice. Standout pieces includes a Funnel Neck Handloom Coat, a Cosy Relaxed Fit Jumper and a Cord Button Through Dungaree Dress. Wholesale prices are around £20 per piece on average while the minimum order requirement is £500. CONTACT: Tel: 01566 777 338 E: info@ nomadsclothing.co.uk Nomadsclothing.com 38 | boutique. | septeMBer 2020

September 2020 | boutique. | 39

ACCESSORIES

Fashion Extras THIS MONTH’S BEST BAGS, FOOTWEAR AND JEWELS

Perfect partners

Off the chain

With a nod to the 1980s, Sunny Cords’ handcrafted embellished sunglasses chains look great while preventing the loss of a loved accessory. £12.50; Sunny-cords.co.uk

Just add glitter

Live in the now

Designed without a clock face, The Watch Now offers contemporary watch designs that remind the wearer to live in the moment. From £19.95; E: bieke@ beexbranding.com Thewatchnow.com

Colour clash

Outerwear brand Save The Duck has partnered with Italian eco label ABCD to create a line of comfortable veganfriendly and sustainable sneakers for SS21. £POA; E: shop@savetheduck.it

Add sparkle to any outfit with Mascara’s jewel-encrusted clutch bag, featuring a quirky orb-like shape and glistening stones. £17; Tel: 0208 965 1522 E: info@mascaracollection.com

Miss Milly’s 1970’s inspired circles necklace is crafted with thin layers of colourful shell delicately applied to metal. Matching earrings are also available. £6.25; Tel: 01905 622 509

Life gives you lemons

Big finish

French flair

Bringing a playful edge to SS20 collections, Les Georgettes by Altesse’s Tutti Frutti collection is inspired by vibrant summer citrus fruits. £POA; E: Pauline.butault@altesse.com Lesgeorgettes.com 40 | boutique. | SEPTEMBER 2020

An update on a classic, Celtic and Co’s shortie Yeti Boots are handcrafted in the finest British sheepskin and then finished off with a quirky fluffy ankle trim. £POA; Tel: 0333 400 0044 Celticandco.com

Beautifully finished in embroidered tulle, Simone Pérèle’s timeless Cassiopee Bodysuit will bring some French sophistication to any boutique lingerie line-up this AW20. £POA; Tel: 0208 332 3060

ACCESSORIES

Winter style

Perfect for wearing when the cold weather bites, Chie Mihara’s mock croc knee high boots are the chicest way to do winter in style. £POA; E: business@chieihara.com

Deep purple

Flower girl

Aurum by Guðbjörg’s Erika Collection is inspired by the eponymous designer’s daughter who was fascinated by nature and delicate flowers as a child. £POA; E: karl@aurum.is

Pretty in pink

Brighter days

Totes’ Auto Walker Dogtooth Print Umbrella features a stylish print and sturdy steel frame – making it the perfect accessory for looking chic in a downpour. £10.42; Tel: 01277 630 277

Specially made

Designed to create an elegant silhouette, Empreinte Lingerie’s bra and knickers sets boast delicate lace and detailed embroideries. £POA; E: virginie@empreinte.eu

Perfect for warmer days, Falke’s pink Dew Drops fashion socks feature a delicate pattern with scalloped edging for a comfort-driven secure fit. £POA; E: elena.baluta@falke.com Falke.com

Handmade with attention to detail, Rosamund Muir’s India Leopard Print Courts offer maximum comfort to areas that need extra support. £POA; E: rosamund@rosamundmuir.com

Hats off

Floral tribute

Tennis ace

Havaianas has teamed up with New Era – one of the world’s best-selling cap brands – to create a unique collab collection comprising hats and flip flops. £POA; Tel: 0203 932 4749 Havaianas-store.com

Made from a super-soft cotton and modal blend, Cyberjammies’ Hannah Floral print pyjamas boast an eyecatching print and ultra comfortable fit. £POA; Tel: 01245 396 821 E: mark@cyberjammies.co.uk

Drawing inspiration from the tennis court, Lacoste’s Ace Lift sneakers feature a super-lightweight sculptured outsole for supreme comfort combined with an on-trend chunky silhouette. £POA; Tel: 0191 516 5798 SEPTEMBER 2020 | boutique. | 41

YA C C O M A R I C A R D JA PA N E S E D E S I G N S IN C E 197 7

SPRING / SUMMER 2021 FOR THOSE WHO ARE ABLE TO VISIT US IN PERSON, WE ARE OPEN FOR SHOWROOM APPOINTMENTS. IF YOU WOULD RATHER ARRANGE A REMOTE APPOINTMENT, WE CAN SHOW THE COLLECTION BY VIDEO LINK OR SEND OUT COLLECTION BOOKS AND SAMPLE BOXES. IF YOU WOULD LIKE TO DISCUSS THESE OPTIONS FURTHER, PLEASE GET IN TOUCH AND WE CAN TALK YOU THROUGH THEM.HEM.

10 K E N SINGTO N C H URC H ST R E E T, LO N D O N, W 8 4 EP

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E: PAU L I NE@ YACCO M AR ICAR D.CO M

W W W.YA C C O M A R I C A R D - W H O L E S A L E . L O N D O N

Boutique SS21.indd 1

03/08/2020 14:07

Down to Business A helping hAnd for fAshion indies

Virtual reality

flAUnTer on UnsplAsh

uying in 2020 may have taken an unexpected turn, but virtual showrooms are making it easy for retailers to connect with brands in these uncertain times. Here’s a sneak peek at the collections available on our new online showroom, Boutique Runway… sepTeMBer 2020 | boutique. | 43

DOWN TO BUSINESS

Selection process Choose your ss21 best sellers via our new virtual showroom, boutique runway. here are our key new ColleCtion piCks…

CAPRI CLOTHING

FOCUS

POMODORO

Known for its fun and flattering easy-wear tunics and dresses, Capri Clothing combines innovative textures with striking in-house prints to create unique high quality clothing for women of all ages.

Q NEEL

MASCARA LONDON

YACCOMARICARD

Womenswear label Q’Neel offers feminine designs with a Nordicmeets-bohemian aesthetic. Its focus is on natural fabrics and perfect fit – resulting in stylish pieces that are comfortable to wear.

From luxurious evening gowns to versatile cocktail dresses, Mascara London offers the perfect combination of quality and affordability – making its pieces perfect for women looking for glamour and femininity.

44 | boutique. | september 2020

DOWN TO BUSINESS

FOIL

SCREAM PRETTY

ROBELL

Designed and developed in New Zealand drawing inspiration from around the globe, womenswear brand Foil marries comfort with style - creating modern and timeless garments that will instantly update any wardrobe.

NOMADS

ICONIQUE

FABER WOMAN

SIGN UP TO BOUTIQUE RUNWAY Register for free access to 50 new collections via Boutique-magazine.co.uk/runway september 2020 | boutique. | 45

Patricia Eve Full Page Advert Boutique September 2020.pdf 1 03/09/2020 09:47:02

The new 2021 collection Email: info@patricia-eve.co.uk Web: www.patricia-eve.co.uk

CMY

Spring Summer 21

Visit our website to see images and videos of the collection. nomadsclothing.com info@nomadsclothing.co.uk 01566 777338 Contact us to make an appointment with your regional agent

DOWN TO BUSINESS

Around the world

How to optimise cross-border transactions as you grow your site’s international customer base. by myles dawson, uK country manager at adyen

ith online marketplaces such as Farfetch and Etsy helping boutiques to sell their goods to people from across the globe, shoppers are no longer put off by the prospect of ordering fashion from another country. In fact, most people just want to find the product they are looking for, regardless of where it is coming from. This breaking down of traditional shopping borders has created a big opportunity for businesses, making it easier for them to expand to new global markets. And thanks to new technology, small and large companies alike can now accept and reconcile payments across borders with ease. This has traditionally been pretty complicated since cross-border payments typically require a myriad of third-parties, including different acquirers in each market. However, acquiring can now be optimised to improve conversion rates without adding more complexity to your business.

What is an acquirer?

An acquirer is a bank that processes credit and debit card payments on behalf of a business. It sends purchase authorisation requests via card networks (like Visa and Mastercard) to the customer’s bank. It then either brings you the money or tells you why the request has been declined. While this may seem straight forward 48 | boutique. | september 2020

enough, when it comes to processing cross-border payments, it becomes a little more complicated. When accepting payments across borders, you have some choices as a retailer. You can choose a cross-border approach where a central entity in one country accepts payments from cards in multiple countries using a single acquirer. Or you can take a local acquiring approach where your entities in individual countries have a card acceptance contract with a local acquirer, or an international acquirer with the relevant domestic licenses. To help inform that decision, here are some key elements that must be considered…

Cross-border vs local acquiring

Locally processed transactions tend to generate higher authorisation rates than cross-border transactions. However, as it requires a separate acquirer in each market, you’ll need separate contracts, service level agreements, functionalities, reporting formats and data elements. Suddenly reconciliation is becoming complicated. On top of this you need to consider local payment methods and payment channels. You could attempt to tackle this alone but it can be time-consuming and expensive. Thankfully, there’s a better way. The best solution is to have a single partner with local acquiring licenses in all of the markets in which you

morning brew on unsplasH

operate. That way, you can benefit from higher authorisation rates, lower transaction fees and faster settlement in each market. This also eliminates the need for different partners and paperwork. Not only does this make reconciliation easy, but you’ll be able to view all transactions from across all regions, channels and payment methods in the same place. So, you can track performance, spot trends and get to know your loyal customers as you

DOWN TO BUSINESS

grow your business.

Boosting your settlement performance

Another important consideration when you’re processing cross-border payments is how money is settled into your company’s account. Ideally, you want to get paid as quickly and as efficiently as possible in your preferred currency. Partnering with the right third-party acquirer can

mean that your transactions are handled by the preferred currency of all parties involved without the stress of individually managing each step of a transaction. Carrying out cross border payments efficiently means that you can offer your goods and services to a global community of buyers. However, understanding the various approaches to acquiring is essential if you want to optimise the performance of your

cross-border sales. Whether you tackle this internally or partner with a payment’s solutions provider, knowing the steps and process will help you make a decision that best suits your business. The Adyen platform enables merchants to accept payments in a single system, enabling revenue growth online on mobile devices and at the point of sale. For more information, visit Adyen.com september 2020 | boutique. | 49

Reliable source

PROMOTION

Citrus-Lime’s end-to-end CLoud retaiL soLution has been designed for the unique ChaLLenges of independent retaiL

t’s really frustrating when things just don’t behave themselves – and this is especially true when it comes to technology. CitrusLime’s End-to-End Cloud Retail Solution has been developed to run itself easily so you can focus on your business. Its integrated solution supports the whole sales process so you have total control from goods in to goods out and every stage in between. This also means you can ensure a quality customer experience throughout. From your website customers can see real-time accurate stock position and location, along with dynamic lead times if the item is with a supplier on the Supplier Integration Module.

They can also see dynamic delivery times depending on the rules you set in the Courier Integration Module. These sophisticated integrations make it easy to offer the convenience that has become a priority for shoppers. They deliver a powerful boost to store footfall and online sales, especially when combined with Click and Collect. Flexible options for your customers, clear communication throughout and meaningful rewards for loyalty create an experience that keeps customers coming back time and time again. So you can rest assured that behind

CONTACT: Tel: 01229 588 628 E: hello@citruslime.com Citruslime.com

the scenes you have one system that powers everything, specifically designed to handle the unique challenges of independent retail.

As we all embrace new methods of reaching our client audience the need to stay interactive is clear. The fact that digital traffic has increased with a positive impact on results across the board is clearly apparent– in particular with regards to solus e-shots, sponsored content and social media campaigns. For more information on our digital campaign offers such as Solus Emails, Sponsored Content, Social Media posts, Video PR and Banners covering both B2B and B2C please contact the team

ORIENTIQUE

T: 01795 509106 E: julie@bpmedialtd.co.uk www.boutique-magazine.co.uk september 2020 | boutique. | 51

DOWN TO BUSINESS

Making a change Leading business expert erica WoLfe-murray reveaLs Why faiLing to innovate is no Longer an option for independent retaiLers

’ve noticed that the word ‘innovation’ can have strange effects on business owners. Some find it an exciting prospect to be embraced while some are concerned about the cost. Others who eschew change are scornful of its impact, and there are even those who are fearful of it. But let’s be clear: innovation is what will get retailers and all other businesses through the uncertain times ahead. In an HBR study following the 2008 recession, it was the companies who innovated that emerged strongest in the following years. Here are some tips as to how you can innovate - from today. Several are free to do, other than taking a little time. Others may need some investment. But none are hard.

Switch your radar on

You are probably already looking at other independent retailers to note what they are doing, how they are responding and asking whether their ideas might have value to your business. Widen that gaze to take in tech companies, supermarkets and Amazon. Can you apply what you see there to your business?

Reactive and proactive innovation

Reactive innovation is responding to what’s happening around you – this is what many companies are doing now. Think about introducing ways to shop while distanced, improving the IRL and online offer alignment, and running your database opportunities more efficiently. Proactive innovation is projecting forward to different scenarios in 52 | boutique. | september 2020

erica-WoLfe murray

the future, devising ways to trade innovatively well in advance. Start looking at imaginative ideas to counter lower trading over Christmas, smaller basket size, fewer in-store customers as well as ways of adding value to customer spend. Can you develop new methods of trading with other local retailers, or collaborating with a UK-wide network of complementary retailers online?

Marginal gains

By looking closely at every single aspect of your business, assessing where you can improve it, shave cost, add value to increase spend, both on the supply side and the retail side, you have the ability to increase performance across the board. Just because one area might only give you a 2-3 per cent improvement, don’t ignore it. By the time you have implemented five or six of these marginal gains, they soon add up to 10 per cent or more.

Include your team

Many business owners feel they need to have all the answers on innovative ideas. That’s wasting one of your best resources – your team. Brief them

clearly about how the company needs to think of new ideas and different approaches to trading, then welcome all new ideas as they come and develop a strategy to implement those that have merit.

Use an MVP model

Take a leaf out of the tech ‘try fast, fail fast’ model. They come up with an idea, develop it to a minimum viable product (MVP) level (the simplest version of what it can be) to trial. If it has potential, then they spend more time and energy on it. If not, they bin it. Don’t think you have to innovate big. Try a small test version of your new idea to see the potential. If it looks good, focus more resources on it. If not, put it in the bin. Try all of the above or just one or two, but let’s be clear: failing to innovate, particularly in the current climate, is not an option. Erica Wolfe-Murray works across the creative, cultural and tech sector helping companies to innovate through imaginative use of their intellectual assets/IP. She is also the author of Simple Tips, Smart Ideas: Build a Bigger, Better Business.

m18359 Futura A4 ad AW2.pdf

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EPOS and Stock management software for omni-channel retailers Specialising in Fashion, Brands, Giftware and Department Stores

Features include: ● EPOS with gift vouchers, integrated loyalty and E-receipts ● Real-time stock, sales, customers, and order management ● Automated replenishments ● Recommended purchase ordering ● Inventory control ● Reporting

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promotion

Always in stock b2b marketplace tradeGala offers hiGh quality fashion and accessories available for immediate delivery all season lonG

keaGan henman on unsplash

ashion buying has always been a complex task. But in the age of Covid, getting hold of the right stock has become even trickier for boutique owners. With many supply chains severely interrupted and some businesses on the verge of collapse, fashion indies now have the added worry of whether the right products will reach their stores at the right time. Currently, there is some uncertainty about orders placed at the beginning of the year for the AW20 season. Some retailers cancelled much of what they originally planned to carry at the start of the lockdown, while others are waiting with anticipation to see if their full orders make it to their 54 | boutique. | september 2020

stores. Much-loved brands could go into administration before the season ends while others might not be able to deliver their full collections. Some indies are planning to order more products in-season than they would have done pre-pandemic. There are many benefits to buying this way including versatility, guaranteed stock, immediate deliveries and being able to react to the weather and consumer demand. Short order buying also means paying for stock as you go along, which can help with managing the businessâ€™s cash flow. But itâ€™s not always easy to find suitable brands that offer in-season collections. And with most major trade shows now cancelled for the

rest of the year and recommendations against non-essential travel, finding new brands and stock to buy in the middle of the season is even more problematic for retailers. Digitalisation of the wholesale model is offering a much-needed alternative for boutique owners and brands. Thanks to a new wave of B2B marketplaces such as TradeGala (Tradegala.com) it is now possible for buyers to hunt out new products and place orders from the safety of their computer, tablet or smartphone. Many buyers are already used to scouring for new brands online via social media platforms such as Instagram. TradeGala takes it one step further by allowing buyers to browse

promotion entire collections and then place orders – all on one convenient site. TradeGala’s roster of brands is ever expanding and the marketplace offers a comprehensive line-up to suit myriad tastes and budgets. Standout pieces available to buy via its site include ontrend printed midi and maxi dresses by Zibi London, Liquorish and Hoxton Gal, party dresses and jewellery from Haus of Deck and affordable sustainable young fashion designs by Nesavaali. Buyers can choose from casual yet elegant womenswear pieces from Figi and Lenitif, sparkly heels by Glitz Shoes, fashion trainers from JR Artisan Fashion and intelligent underwear designs by Magic Bodyfashion. There’s also beautiful occasionwear pieces such as flowing gowns and bridesmaid dresses from City Goddess and Goddiva.

With a simple order process, retailers can make product selections with just a few clicks. Buyers can refine their search using the site’s in-built filters to find particular colourways, styles or prices – making it easy to curate unique and harmonious collections from a range of brands. Each product also has its own detailed page with professional photographs and in-depth information, which makes it easy to select the right pieces. And because TradeGala is in operation 24/7, retailers can research and choose products whenever and wherever it suits them. TradeGala also offers centralised customer service and payment protection so buyers can feel confident when ordering. Many of its sellers offer low minimum order stipulations and sell single garments, so boutiques can

make a small trial order to test the brand’s viability with their customer base with very little risk. For brands, TradeGala offers greater visibility and access to new international markets and the latest technologies with minimal commitment. Smaller, independent brands are able to take their first steps into the wholesale market, which may have previously seemed too daunting. The fashion wholesale world will probably never be fully digitialised given the tactile nature of buying. However, as the country gets to grips with living through a pandemic, TradeGala offers a great way for retailers to access stock safety, conveniently and cost effectively. This year has been difficult for so many reasons, but buying great stock for your store has never been easier.

cleo vermiJ on unsplash september 2020 | boutique. | 55

Showing at Harrogate Bridal Show on the 4-6th October Tatefashions 64b Roseville Road Leeds, LS8 5DR 07712398549 01132459064

Shop Talk

Industry opInIon

Change makers

stIL on unspLAsH

s shoppers get used to wearing face coverings inside shops, retailers too are having to adapt to new ways of running their businesses. This month Jenna Barnes, owner of Lancashire lingerie boutique Raine and Bea, reveals the changes sheâ€™s making to her strategy for 2020 and beyondâ€Ś september 2020 | boutique. | 57

SHOP TALK

“Owning a lingerie boutique is something I’ve wanted to do since my early twenties” Jenna Barnes is the owner of Lancashire-Based Lingerie Brand and Boutique raine and Bea What is your career background?

I started out sewing karate suits, trampolines and dolls prams in factories around Manchester. I then began working on a fashion production line in Manchester’s Northern Quarter, eventually becoming the company’s head of design. In 1999 I started working in a womenswear design room sewing samples and working alongside designers for Next, Shop Direct, Jasper Conran, Maria Grachvogel plus many others. In 2000 I sewed the infamous green satin hot pants worn by Victoria Beckham for the Maria Grachvogel fashion show.

Why did you want to own a lingerie boutique?

Owning a lingerie boutique is something I’ve wanted to do since my early twenties, when I spent months searching for my perfect bridal lingerie and couldn’t find anything suitable. I’d always envisaged a tiny boutique with high-end lingerie!

What inspired the Raine and Bea brand?

It was working backstage for Celine Dion in 2009 and creating stage costumes for Cabaret when it starred Will Young and Michelle Ryan. I still work with Cabaret and I created some of the costumes for Louise Redknapp and John Partridge. I love the hustle and bustle of backstage and my collections are theatrically inspired. I started selling the collection online and then moved into bricks-andmortar in 2018.

Why did you choose Clitheroe for the boutique’s location?

The area is thriving with independent 58 | boutique. | septemBer 2020

shops. My husband and I got married in the Ribble Valley in 2003 and it inspired us to move up here from Manchester. It’s an affluent area and Clitheroe is very much the heart of it. I had my eye on the shop since I first saw it in 2005 when it was a dance costume shop.

How would you describe the interior of Raine and Bea boutique and what inspired its design? I’ve always had a passion for Art

Deco after my husband and I had our honeymoon on the Venice Simplon Orient Express - the smell of the wood and brass polish was heavenly. This experience was a huge inspiration for the interior design of the boutique, which is filled with antique furniture, brass rails and a wall of gold mirrored tiles inspired by the Golden Ballroom in the film The Shining. A friend of mine who works in the retail and consultancy sector described the boutique as his “favourite box of chocolates.”

SHOP TALK The shop is described as ‘the smallest lingerie boutique in Britain.’ How big is it? It measures 2 metres by 3 metres downstairs and 1.3 metres by 2.4 metres upstairs. There’s also a tiny wooden staircase that measures 18.5 inches across. It wasn’t until we were renovating that we realised just how small it was and researched the smallest shops in Britain along with other lingerie boutiques.

What kind of brands do you carry?

Alongside my own range, I also stock high-end luxury brands that specialise in elegant and seductive collections. I started by choosing small independent brands that are designed and manufactured in the UK, as this complements the boutique’s ethos. Labels include Something Wicked, Studio Pia and Katherine Hamilton.

What are your best selling styles?

Our best sellers are styles that would be perfect for a romantic weekend away along with bridal lingerie or pieces ideal for the honeymoon.

Who is your target customer and who visits the store?

Our target customers are women in their mid-20s to 40s, but we have teenage girls looking to be fitted for a well-made bra as well as ladies in their 70s who love silk lingerie. We have a broad range of ages buying from the boutique.

What do you offer as a service and experience that no other store does? If a customer has a favourite piece of lingerie that has been damaged, we can repair it for them. We also hold in-store events to coincide with Valentine’s Day and Christmas alongside other events happening in the town. We also offer a bespoke bridal service where brides can have the perfect fitting lingerie designed and made by myself to compliment their wedding gown.

How has the coronavirus crisis affected your brand and boutique?

Things were a little slow to start with but my regular customers were soon confident to buy again. I had kind of lost my way with my brand as I was putting all of my energy into the new boutique and finding the right lingerie brands to stock. Lockdown has given me plenty of time to reflect on what I would like for the future of Raine and Bea; it has been extremely good for me to get my design head back on.

What sort of challenges do you face selling lingerie online?

I’ve always had a website for the brand but doing bra fittings was obviously a challenge. But, thanks to the lockdown, I was introduced to Zoom, which meant I could offer virtual bra fittings. I want all of my customers to be 100 per cent happy with their purchase and sometimes this can be difficult if you’re not in the shop, handling the lingerie.

Did you change your strategy over the lockdown? What measures do you currently have in place now the boutique is open again? We offered a home delivery service and click-and-collect, which was very popular. Customers would order online and get in touch to organise a day to pick up their lingerie. We still offer a bra fitting service while wearing face coverings and gloves; we give advice of the fit from a distance and can fit at arms length if needed. We want our customers to know their safety is our first priority.

How supportive have your suppliers been during this uncertain period?

Our suppliers have been amazing! They have allowed extra time with payments and given extra options of flexibility for ordering new stock. I didn’t want my suppliers to suffer so I didn’t cancel any orders and paid as soon as I was able to.

What is your main focus for the rest of 2020?

I have my new collections designed ready for manufacturing and I’m really excited about doing a photo shoot - it’s been a while. I have recently enlisted CiCi PR to help us with our press and I’m curious to see where that can take Raine and Bea.

What are your plans for the business for the long-term future?

I would like to open more boutiques in places like London, Edinburgh and York. I’d also like to see my brand stocked in independent boutiques and luxurious department stores around the world. I wouldn’t want Raine and Bea to be about just lingerie - the ideas I have for the brand and business are endless. septemBer 2020 | boutique. | 59

SHOP TALK

“Historically, consumers were prepared to wait for their products; now they want next day – or same day – delivery” Hari KrisHnadasan, Md at Capri ClotHing, on tHe rise of e-CoMMerCe and its environMental iMpaCt

“A

s the need to address climate change becomes more urgent, fashion is making a sizeable contribution - especially since the recent rise in e-commerce sales. As well as choosing more sustainable brands for their stores, retailers can minimise their environmental impact by promoting click-and-collect over home delivery, reducing return rates, opting for recycled packaging and using eco-friendly couriers. “In 2018, research reveals that the fashion sector was responsible for around 2.1 million metric tons of greenhouse-gas-emissions (GHG). To put that into context, the industry emits about the same quantity of GHGs per year as the entire economies of France, Germany and the UK combined. “Despite recent efforts to reduce its impact, fashion would need to cut its GHG emissions to 1.1 billion metric tons of C02 equivalent by 2030 to meet the targets set out by the Intergovernmental Panel on Climate Change. However, one of the challenges the industry faces in reducing its GHG footprint especially since the Covid-19 outbreak and lockdown - is the shift towards e-commerce. “Increased use of sustainable transport could deliver a 7 per cent emissions saving, which assumes 90 per cent electrification of B2C transport supported by improvements in battery technology. There has been a 20 per cent increase in packaging usage since the lockdown. So improved packaging, made using less materials that have also been recycled, could deliver 5 million tons of GHG 60 | boutique. | septeMBer 2020

emissions savings. “A major saving could also be achieved by minimising customer returns. This alone could deliver 12 million tons of GHG emissions savings, assuming a reduction of 35 per cent to 15 per cent. This could be met through a combination of technological improvements on more accurate sizing and fit along with educating consumers to reduce purchasing with an intent to return. Retailers could even start making it less convenient to send products back. Zalando began researching and trialling this concept last year. “Elsewhere, the increasing rise and demand for fast fashion could be finally taking a turn with an increase in fashion rentals, recommerce, repair and refurbishment. By 2030, Harvard Business Review predicts that one in five garments will be traded this way - saving 143 million tons of GHG per annum. Increased recycling would also reduce landfill and incineration, moving the industry towards a closed-loop recycling operating model. “Many shoppers are drowning in excess packaging and don’t give a fleeting thought that Amazon emits nearly as much CO2 as a small country. Historically, consumers were prepared to wait for their products; now they want next day – or same day – delivery to the location of their choice. That means items get moved in smaller and smaller quantities.

“Free delivery is a selling point for many retailers, but it’s not free in the sense of what it costs the business and environment. The upward trajectory of people buying clothing with the intention of returning much of their order also results in the use of more packaging, mileage and fuel. Consumers are not being penalised financially for shopping in this way, so what can retailers do to help reduce fashion’s carbon footprint? Encouraging shoppers to visit the store by offering a free click-andcollect service is a good place to start. Meanwhile, retailers could also consider using recycled packaging and couriers with sustainable transport if they’re really serious about minimising their store’s environmental impact.”

The Very Best Of Fashion Under One Roof

ERFO • FRANK WALDER • JUST WHITE • LECOMTE • RABE • RELAXED BY TONI • TONI We are delighted to have Frank Walder back for Summer 2021 SHOWING SUMMER 2021 FROM 4th AUGUST – 26th SEPTEMBER 2020

35 PERCY STREET, LONDON W1T 2DQ T: 020-7636-4207 • E: sales@partnersinfashion.co.uk

www.partnersinfashion.com

Restore the Rhythm Your business may be back up and running but understandably itâ€™s far from being back to normal. Thankfully even small changes could make a big difference to the atmosphere and could go a long way towards ensuring your customerâ€™s visit remains safe and enjoyable. Introducing music could help get your business back to its best, enhance the atmosphere, lift the mood and create a more positive environment. Music amplifies everything it touches, it brings everything to life. If you are going to introduce music, or if you are already using music in your business, youâ€™ll usually need a music licence. TheMusicLicence covers virtually all commercially released music, including the millions of most popular and well-loved songs and recordings, not just from the UK but also from around the world. So while you are making all of the arrangements to get your business back to its best, now is the perfect time to ensure that you are appropriately licensed, and set up TheMusicLicence for your business.

Music could help your business get back to its best. Restore the rhythm and put the power of music into your business with TheMusicLicence.

0800 0868 805 pplprs.co.uk/getyourlicence

TML DPS Post CV 2020.indd All Pages

02/09/2020 10:03:07

SUPPLIER DIRECTORY Accessories Accessories by Park Lane Unit I6B, Hornbeam Park Oval, Harrogate, HG2 8RB T: 01423 868362 E: sales@parklaneonline.com W: www.parklaneonline.com Facebook: AccessoriesByPL Brit-Stitch Ltd. Traditionally Tomorrow Beautiful leather bags and accessories lovingly made in Britain Contact: Bek Brooks T: 01873 852 742 E: info@brit-stitch.com, E: orders@brit-stitch.com W: www.brit-stitch.com Instagram: @britstitchuk Celtic & Co. Inspired by nature, crafted for life Contact: Clare Whitworth T: 01637 852541 E: trade@celticandco.com Covert Clip Wallets 12 Rosedew Road London W6 9ET T: +44 7900 910 493 E: sales@covertclip.com W: www.covertclip.com Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories. HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com Koruma Limited Chessington Business Centre, Cox Lane, Chessington, Surrey, KT9 1SD T: (0044) 020 37 45 56 86 E: info@koruma.co.uk W: www.koruma.co.uk Lesser & Pavey Ltd Suppliers of Quality and Original Products - V&A Bags, Travel Mugs, Keep Calm products, Trendy Quality Reading Glasses, Fashion Eye Lashes, Foil Nails and Sparkle Lips, Social Stationery. T: 01233 279225 E: sales@leonardo.co.uk W: www.leonardo.co.uk 64 | boutique. | SEPTEMBER 2020

Richard Sexton & Co Old Road, Clapham, North Yorkshire, LA2 8JH T: 01524 251747 E: edward@glencroftcountrywear. co.uk S’ip by S’well Brands: S’ip by S’well + S’nack by S’well Contact: Anna Green, T: 0203 540 7799 E: agreen@swellbottle.co.uk W: www.sipbyswell.com Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Esperus Systems Ltd Providers of technology fashion business solutions since 1986. We provide the complete integrated Multi-Channel system, Retail, ePoS, eCommerce, Wholesale and Production. Contact: Greg Gregoriou T: 020 8920 9888 E: Greg@esperus.com W: www.esperus.com Futura Retail Solutions Ltd Specialists in Omni-channel retail solutions. Providing EPOS and inventory control software to leading fashion and lifestyle retailers worldwide. The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk Mode Retail Ltd (fashione) Multichannel, Epos & Stock control systems for fashion and footwear boutiques. Unit 6, Clarence Street, Chorley, Lancashire, PR7 2AT T: 01257 220205 E: sales@fashione.co.uk W: www.fashione.co.uk

Paraspar Online Fashion Retail specialists – Building successful ecommerce sites since 1997 T: 0208 078 8700 E: info@paraspar.co.uk W: www.paraspar.co.uk Top To Toe Senator house, 2 Graham Road, London, NW4 3HJ Software Systems T: 020 3376 5888 E: info@toptotoe.com Visualsoft Ltd Contact: brand@visualsoft.co.uk T: 01642 633 604 W: www.visualsoft.co.uk

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes Laceys Footwear T: 0207 7390 398 E: michael@laceysfootwear.com W: www.laceysfootwear.co.uk La Paire La paire is a boutique shoe brand specialising in handmade Spanish leather sandals. The focus is quality, comfort and design create wearable and timeless styles. 141 Priory Road, London N8 8NA Contact: Amy T: 07976 633 723 E: info@lapaire.co.uk W: www.lapaire.co.uk

Shop Fitting Dragon Display Sytems Ltd Unit 20, Queensway Link, Stafford Park 17, Telford, TF3 3DN T: 01952 290055 E: sales@dragondisplay.co.uk

SUPPLIER DIRECTORY Shop and Display Equipment Association 24 Croydon Road, Caterham, Surrey CR3 6YR T: 01883 348911 E: enquiries@sdea.co.uk W: www.shopdisplay.org

Stock Clearance LSS Services T: 0208 952 5208 E: stock@lssserevices.co.uk

Womenswear ABSOLUTE The Point, Showroom 3, 173-175 Cheetham Hill Road, Manchester, M8 8LG T: 0161 228 6966 E: viv@absolutefirst.co.uk Atelier Gardeur GmbH Gardeur T:+44 77 1432 9644 W: www.gardeur.de Capri Clothing T: 0203 819 0819 E: sales@capriclothing.co.uk W: www.capriclothing.co.uk City Goddess/Goddiva/Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk Diane Sykes Brands: Laurel, Marc Aurel and Fee G Showroom: Asia House, 63 New Cavendish St, London, W1G 7LP T: 07906 070081 E: diane@dianesykesfashion.com W: www.dianesykesfashion.com Duffy Contact; Ray Barron 10 Stucley Place, Camden Town, London, NW1 8NS T: 020 7267 2247 E: rayb@duffyny.com W: www.duffyny.com

Extravagance Brands: Sarah Pacini, NY77design Contact: Nazma Chaudhry T: 0207 636 1280 M: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com Leap N Link Ltd Brands: Pause Cafe, Olivier Philips, Fuego Woman Contact: Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W: www.leapnlink.co.uk LevelOne Showroom One of the UK’s leading fashion agency, Level/One Showroom is a multi-branded distributor representing the most exciting premium European and American brands. Brands: Desigual, Kaffe, MSCH, Coster, Grace & Mila, Compania Fantastica, Smashed Lemon, Up!Pants, Lysse, Go Silk, Lisa Todd, South Parade, Black Orchid, Arctic Army, Pajar Outerwaer & Footwear, Nero Giardini, Kendall & Kylie Footwear Contact: David Smith T: 020 7288 8704 E: david@leveloneshowroom.com W: www.leveloneshowroom.com Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing.com info@lilyandmeclothing.com W: www.lilyandmeclothing.com Lisette L Montreal Perfect Fit and Always in Style - your Lisette L Montreal UK Agent: Liz d’Esterre Fashion Agency T: 07956216801 E: lizdesterre@yahoo.co.uk W: www.lizdesterrefashionagency.com Ireland Agent: LFM Agencies T: 00353 87121 4857 E: sales@lfmagencies.com

Lyn Burns Fashions 44 Hallam St, London, W1 W6JJ Brands: Simclan, Vetono, Backstage, One Life, Nor Admin Office: 01737 851141 M: 07711847275 E: lynburnsfashions@yahoo.co.uk MDA International Fashion MDA are a multi-branded womenswear fashion and distributor working with the very best independent boutiques across the UK & Ireland. Brands: Mama b, THING, Mes Soeurs et Moi, La Bottega di Brunella, Gershon Bram, Kedziorek T: 0207 971 1084 Martin, Phil & Hannah E: office@mdainternational.co.uk W: www.mdainternational.co.uk Michael Dawson Fashion Agency Brands: BIGGI M, KJ Brand, Laurie, Mona Lisa T: 0161 236 1976 E: michael.dawsonfa@ntlworld.com W: www.mdfa.co.uk Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com Partners In Fashion (2019) Limited Brands: Erfo, Just White, Lecomte, Lucia, Rabe, Relaxed By Toni, Toni 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com Richard Sexton & Co Old Road, Clapham, North Yorkshire, LA2 8JH T: 01524 251747 E: edward@glencroftcountrywear. co.uk Sarah Tempest/Tempest Designs Italian Clothing Supplier Contact: Michael Webster T; 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk SEPTEMBER 2020 | boutique. | 65

Boutique Runway Virtual howr m Buyer registration now open www.boutique-magazine.co.uk/runway/reader-registration/

Contact julie@bpmedialtd.co.uk for more information

STEAM LIFE INTO FABRIC Steam doesnâ€™t just care for fashion as it smooths creases and restores shape, it actually helps to kill bacteria and remove odours fast â€“ without damaging soft fibres or delicate materials. So be gentle on fabrics, tough on germs, and love what you wear for longer with a Propress Steamer. Visit our new website www.propress.co.uk