Boutique september 2013

September 2013

ISSUE 35

AUTUMN WATCH

Mixing bricks-and-clicks Awesome accessories Top AW13 and SS14 buys Inside indie group Coes

Spring Summer 2014 www.michaelalouisa.com

Email: info@michaelalouisa.co.uk

www.studiomarcotricomi.com

EDITOR’S LETTER Editor Gemma Ward gemma.ward@boutique-magazine.co.uk Contributors Melissa Wheeler, Laura Gee, Elodie Purcell Publication Manager Julie Neill – julieneill@cimltd.co.uk Tel 01795 509112 Fax 01795 591065 Account Executive Susan Hendry – susan@cimltd.co.uk Catherine Ridings – catherine@cimltd.co.uk Tel 01795 509106 Studio Manager Paula Smith – paula@cimltd.co.uk Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk © 2013 CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher.

Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

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The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER: Image courtesy of Ruby Rocks; Tel: 07973 718 301 Rubyrocks.com

Back to business

F

ashion indies as a whole ended this year’s long, hot summer on a positive note amid reports of risen figures and renewed optimism among consumers. While the long-awaited warm spell was just the tonic for most people in Britain, it was a necessary antidote for womenswear indies who have endured several spring/summer seasons of trying to sell sundresses in below average temperatures. For the majority that we have spoken to this month, SS13 ended on a high with a vast increase in year-on-year sales.

Likewise, we’re pleased to hear that shoppers also started making their AW13 investments early, despite a very warm start to September. Let’s hope this is just the beginning.

Meanwhile there was more good news for retailers this month after the Local Data Company (LDC) and the British Retailers Association (Bira) revealed that more new shops have opened their doors this year on the British high street than closed, with a total increase of 8,769 new businesses.

The report shows that the net growth in the population of indies is still keeping the empty shop rate stable. But as the popularity of internet shopping rises, we’re seeing more outlets selling services that meet the immediate needs of the customer (such as food and leisure) while those offering finished products are becoming more niche. It’s clear that now, more than ever, fashion indies need to focus on their brand mix and service to offer

customers the kind of destination store experience that they can’t get elsewhere.

One indie owner that knows all about building and maintaining a successful business in today’s market is William Coe, MD of independent fashion group Coes. Established since 1928, it has gone onto open four stores across South England alongside a successful online store. With good oldfashioned customer service at the heart of its success, Melissa Wheeler visited its flagship in Ipswich to discover what makes its management tick. Turn to page 50 for the full story.

Elsewhere in the magazine we have more inspiration for a successful season ahead from our feature on etailing starting on page 34 to our interview with Oxygen boutique owner Joanna Nicola on page 55.

Here’s to AW13!

Gemma Ward, Editor gemma.ward@boutique-magazine.co.uk Follow me on Twitter @gemmagemmaward

September 2013 | boutique. | 3

CONTENTS

07

33

44

boutique.

September 2013

NEWS

BUSINESS

07 FASHION FIX

26 TAKING STOCK

55 INDIE CONFIDENTIAL

September’s industry news update

Hit the road and visit these amazing UK stock houses

Gemma Wards meets Oxygen Boutique’s Joanna Nicola to talk business and SS14 buying

12 BOUTIQUE LOVES… Find out what’s on our lust-list

14 TREASURE TROVE Seriously hot buys for your store

BUYING 18 DENIM DREAM

33 DOUBLE BENEFITS Is a bricks-and-clicks strategy the best way forward for your business?

40 TEMPTING TOP-UPS

56 OPINION Amari co-founder Polly Webb discusses the current retail market

Increase the appeal of your store with these must-have accessory brands

Short order denim to invest in today

SHOP TALK

20 FASHION EXTRAS

50 HISTORY CLASS

This month’s best bags, shoes, jewellery and accessories

Melissa Wheeler goes behind the scenes at six-store indie group Coes

22 NEON NEON Get behind the new brights trend for SS14

44 GREAT YARNS Introducing some of the best knitwear suppliers for AW13

20 FASHION EXTRAS

September 2013 | boutique. | 5

www.capriclothing.co.uk sales@capriclothing.co.uk Tel: 0203 490 8361

FASHION FIX

Essential news

Step into Christmas: indies urged to embrace nationwide initiative and plan ahead for a busy festive season

W

hile there may still be almost 100 shopping days left to go, fashion indies are being urged to prepare for a lucrative festive season now by planning activities for Celebrate an Independent Christmas 2013.

Now in its second year, the sixweek campaign – which is organised

by Support for Independent Retail alongside Independent Retailer Month and Enjoy an Independent Easter – aims to boost footfall and sales during the festive season.

Last year’s debut event was based on a Christmas shopping crawls concept where customers were given the chance to win prizes by visiting shops and collecting stamps. But for 2013, a new revised strategy based on feedback from previous events will

see a dual campaign that will appeal to both families and shoppers without children. “We learned a huge amount from our Enjoy an Independent Easter activities, which saw children collecting stickers in return for a treat,” says founder Clare Rayner.

“This really captured the imagination of family shoppers and therefore this year’s Christmas Shopping Crawl will include a similar challenge.”

This year shoppers and their children will be encouraged to collect 10 colourful bauble stickers, which will be available from participating retailers in each area, to ‘Decorate a Christmas tree’. When the challenge is completed, they will be able to exchange their tree for a certificate and seasonal treat. “The enjoyment at Easter came from collecting the stickers, receiving the certificate and

getting a little chocolate egg at the end – so it’s the act of completing the task and being rewarded that matters, not the value,” says Rayner.

Meanwhile, for those without children, there will also be a similar activity to engage shoppers – but they will also be required to spend a predetermined amount in independent stores. Those that compete the challenge will then be entered into a prize draw to win a range of covetable items donated from local businesses.

Rayner is currently collating the details of local activation partners across the country that will lead the campaign in their area. If you would like to take on the leading role, email Champion@retailchampion.co.uk stating your name, phone number, address and area you’d like to support alongside any social media links.

September 2013 | boutique. | 7

FASHION FIX

The Dressing Room owner short-listed for Specsavers Everywoman in Retail Ambassador Programme

By Victoria Watkins

Pure London set to unveil new show format following major investment and in-depth research Pure London organisers have heralded a “new era” for the show following a pledge from its parent company to plough “major investment” into delivering “a more profitable and inspirational event for buyers and exhibitors.”

The 15-year-old fashion exhibition is set to debut a newly revised format at its February 2014 edition, which comes after in-depth research of 700 buyers, labels and brands. Organisers say the future framework of each event will be based around three essential elements: a unique mix of labels and brands, authoritative insight into trends and an inspirational environment to showcase the best of European fashion.

Portfolio director Julie Driscoll says: “All our investments, as part of our five-year plan, will centre on delivering a more profitable and inspirational event.” She adds: “We are distilling the very best of the event, taking it forward with a strongly edited and relevant offering and focus on quality, inspiration and style. I look forward to sharing further details soon.”

8 | boutique. | September 2013

Deryane Tadd, owner of The Dressing Room in St Albans, has been shortlisted for the 2013 Specsavers Everywoman in Retail Ambassador programme. If selected she will join 24 other retail role models that will collectively represent the best of female talent working in the industry today.

Now in its fifth year, the annual programme aims to increase awareness about opportunities available to women in retail and inspire them to pursue a career in the sector while highlighting inspirational female talent already working in the industry.

Tadd comments: “I started my career in retail at a young age and quickly discovered it was a vibrant, ever changing industry that I wanted to be a part of. I have gone on to build a successful, well respected multichannel retail business and I would love to inspire young girls and women

to consider retail as a great career.”

The Dressing Room was founded in 2005 and has won multiple Draper’s awards, launched an ecommerce website, and is regarded as one of the UK’s best boutiques.

The finalists making the cut for the Specsavers Everywoman in Retail Ambassador programme will be announced on 26 September 2013.

Peterborough’s Local Indie Retailers celebrate map launch Peterborough indies united last month to celebrate the launch of a new city centre map that aims to boost footfall and heighten visitor experience. Held inside the Mayor’s Parlour, attendees – which included retailers and local press – toasted the new initiative with cups of tea and a cake featuring a print of the map.

The idea was masterminded by the Local Indie Retailers – a group of 30 independent store, cafe, bar and restaurant owners from across Peterborough that joined forces at the beginning of the year to make a different to their local shopping area. As part of their drive to boost footfall, the map features a variety of local businesses including food and drink outlets as well as retail stores and culture spots. It is now available at all of the involved businesses as well as local hotels, the bus and train

stations as well as the tourist and passport offices.

Members Rachel Parkin of Reba Boutique and Phillip Yau of Janson Hong, comment: “We’ve both been in retail for a number of years, times are definitely changing and life on the high street is no picnic – but together we have more of a voice when dealing with issues that affect us all.”

INGENUE LONDON

TEL +44 (0)207 978 2038 INFO@INGENUELONDON.COM WWW.INGENUELONDON.COM

FASHION FIX

School of Textiles and Design launches new creative hub

By Victoria Watkins Heriot-Watt University’s School of Textiles and Design in the Scottish Borders has launched a new creative hub called Resource, which offers artistic subscribers access to state-ofthe-art textiles studio and workshop.

Individuals can subscribe for £150 to gain access to its technical facilities for 18 months. Aiming to encourage artistic skills through experimenting with a range of textile techniques, users will be given access to laser cutting, screen and digital print, weave and knitting equipment as well as the chance to use a fully-equipped clothing workshop.

Head Fiona Waldron comments: “We believe this to be first creative hub of its kind in the UK and hope that designers subscribe and develop their ideas using new techniques and equipment that otherwise might not be available to them.”

Resource offers a unique opportunity for indies: its facilities will nurture the creation of UKproduced, one-off products while subscribing will also help retailers that are eager to have more creative control over their stock.

For more information visit resource-hwu.org

Emerging graduate talent set to showcase collections at this year’s Clothes Show Live If you’re looking for fresh young fashion talent for your store, the Clothes Show Live has announced a collaboration project with ASOS Marketplace that aims to provide up-and-coming designers with the opportunity to launch their collections.

Fashion design graduates from the last three years have been sending in written applications and images of their collections throughout summer for a chance to take part in the new initiative.

The chosen collections will be presented at the Clothes Show Live when it takes place in 10 | boutique. | September 2013

Birmingham this December.

Meanwhile, key pieces will also be sold via ASOS Marketplace.

Maryam Hamizadeh, show producer for Clothes Show Live, comments: “This is a fantastic opportunity for emerging young designers to get their first taste of retail.”

ASOS Marketplace’s Rachel Humphreys, adds: “For several years we’ve nurtured new fashion talent by offering an online presence so we were delighted to partner with the Clothes Show Live.”

Nancy Dee announces new wholesale plans Ethical fashion brand Nancy Dee has pulled its forward order service for AW13 to cater for its customers’ “changing buying habits.” From this month buyers will only be able to order the label’s pieces in-season for immediate or later delivery.

The company says the move means indies will be able to regularly top-up stock and refresh their collections. Moreover, it will also meet the needs of stockists in both hemispheres by offering spring/summer and autumn/winter pieces all year round.

Wholesale account manager Rosie Simmons comments: “Over the last year or so we’ve noticed that there’s been more emphasis on short order and it seems that seasonal fashion is falling by the wayside. Buyers are looking for items that span the seasons and can be worn all year round. Once a style is produced and is through production and quality control, it will become available to buyers without delay. One of the many positives is that there will be a continual palette of new colours and styles to buy from.”

Indies wanting to view Nancy Dee’s latest collection can visit its London showroom or register online via Nancydee.co.uk.

The Bombshell is back Studs, leather and everything else “punk chic” rule the catwalks - and leading the Autumn/Winter’s key trend is the Marilyn Bombshell. Leather panels in a dark wash denim, they’ve been re-introduced along with the similar Baby Blue pair after a complete sell out the first time round.

Available in both 27” and 32” from sizes 6-18.

To order before they go, phone Sally Allen - Gerard on 07768 816420 or email at Sally@wizardjeans.com No minimum order.

Generous 3 x mark up.

www.wizardjeans.com Marilyn_ad.indd 1

5/9/13 10:34:12

FASHION FIX

These boots…

This label…

Butterfly Twists take foldable footwear to a new level with these highly practical rubber wellies, which are ideal for next summer’s festival season. £POA; Tel: 07522 231 299

Junarose offers a complete wardrobe for the plussize customer looking for on-trend fashion. Its latest collection for SS14 combines a range of styles to flatter curvaceous figures from snug-fitting trousers to knitwear and body-con dresses. From £18; Tel: 07841 561 085

This gift idea…

These luxe leather collars

by Cleo B are perfect for stylish dog lovers and their four-leggedfriends. From £27.52; Tel: 0207 824 8666

Boutique loves…

The styles, trends and pieces that have set our pluses racing this month This winter cover up…

London brand Urbancode is renowned for its cool accessories and outerwear. This faux fur coat for AW13 is the perfect piece for looking effortlessly stylish during a cold snap. £POA; Tel: 0207 608 0593

This up-sell incentive…

12 | boutique. | September 2013

Matching mother and daughter fashion is becoming increasingly popular. We love Ruby and Ed’s Dusty Plum Velvet Ballerina Slippers and adorable girl’s versions to match. From £15.60 each; Tel: 01664 452 903 Rubyanded. co.uk

Genese is a luxury designer fashion brand for women who desire to integrate elegance, style and panache into their dress code.

Genese’s exclusive designs are synthetic to our well established, award-winning brand of 21 years.

Our elegant high quality garments channel passion with sophistication, hand tailored by our in-house designers ensuring that only the highest standards are met.

Genese has now arrived in the fashion capital London, our showroom which is open to wholesale is situated in Mortimer Street, offering first class service to prospective clients.

46 Mortimer Street, London, W1W 7RL Tel: 0203 583 2126 | genese.london@hotmail.co.uk www.geneselondon.co.uk Wholesale prices from ÂŁ30 - ÂŁ70

FASHION FIX VINTAGE INSPIRATION Available in hot pink, emerald green or black, this ‘40s-inspired dress by Brighton-based label Dollydagger is made and hand-finished in the UK. The design is part of the label’s Boutique collection, which offers quality clothing and accessories with a twist, and is available in sizes eight to 18. £58; Tel: 01273 748 019 E: sales@dollydaggerwholesale.com

YULL DO Specialising in shoes that are practical yet fashionable, British brand Yull offers a break from fashion’s long-standing love affair with impractical and ephemeral footwear. Wholesale prices for each pair range from £25 to £50 while there’s no minimum order requirement. Tel: 07793 381 993 Yull.co.uk

Treasure trove Super brands, lust-after labels and special finds

FOR ALL SEASONS A classic tan bag is a trans-seasonal fail-safe for every woman’s wardrobe. This Panel Trim Holdall in animal-friendly faux leather

by Missco Girl is both practical and stylish while its low price tag won’t break the bank. £24.50; E: mduffyuk@misscogirl.com

EASY CHIC Brit brand Amari creates practical and easy-wear clothing for women that want to look great with minimum effort.

This Becky Cowl Neck Dress, which is available for immediate delivery now, features a bespoke print, super soft fabric and wearable relaxed shape. £15; Tel: 01566 779 477 E: sales@amaridesigns. co.uk Amariuk.com 14 | boutique. | September 2013

WINTER WONDERS Danish womenswear brand Masai specialises in wearable pieces that nod to current trends. Its latest collection features relaxed silhouettes and form flattering layers that will provide the perfect stylish antidote for when the winter weather sets in. £POA; Tel: 0207 385 9273

Handmade – Short Order – Sizes 8-24 Handmade – Short Order – Sizes 8-24

Contact Maine Trading: 01625 529529 info@mainetrading.co.uk SHOWING IN LONDON & MANCHESTER www.olvistrend.com

85 Mortimer Street London W1W 7SN Tel: 0207 436 3871 Email: info@ylondon.co.uk www.ylondon.co.uk

STOCK UP

What to buy now

Turn up the glamour

F

orget long summer evenings and eating al fresco, autumn has well and truly arrived.

But it’s not all doom and gloom – hopefully your sales have been given a super boost this month as customers invest in their new winter wardrobes. And if you’re already thinking about getting your store ready for the run-up to the festive season, we’re putting our money on high glamour party dresses that customers won’t be able to resist, such as this floor length Ombre number by Brit brand Ruby Ray. Dazzle your customers with this now and they’ll think Christmas has come early. £92; Tel: 0208 438 2000 Rubyray.com September 2013 | boutique. | 17

STOCK UP

Double denim Make a play for AW13’s biggest denim looks

DENIM JACKET Betty Barclay, £45; Tel: 0207 580 3577 JACKET Garcia Woman, £33.50; Tel: 0845 8382 165

JEANS Silvian Heach, £POA; Tel: 0203 432 6385

PENCIL SKIRT Ruby Rocks, £18; Tel: 0207 436 1817 DENIM SATCHEL Zatchels, from £44.07; Tel: 0207 636 705

JEANS Daisy Street, £7.75; Tel: 0161 883 0047

VANCOUVER JEANS Tru Luxe Jeans, £37; Tel: 01626 879 998 PRINT JEANS Garcia Woman, £26; Tel: 0845 8382 165

18 | boutique. | September 2013

DENIM WATCH Ice-Watch, £POA; Tel: 0121 525 8577

PERFECT BODY JEANS Betty Barclay, £35; Tel: 0207 580 3577

BOOT CUT JEANS JQ Jeans, £43; Tel: 01932 821 860

Spring/Summer 2014 Preview womenswear

UK DOUBLE H AGENCY Book your appointment now!

LOndon Showroom

Unit 9, Imperial studios Imperial road London SW6 2 AG T. +44(0) 2034326387 andrea.doubleh@gmail.com

Andy Welsh (South Account Manager) andydoubleh@gmail.com T. +44(0) 783 49 75 241

Chris Sykes (North Account Manager) chrissykes.doubleh@gmail.com T. +44(0) 785 52 64 225

ACCESSORIES

Fashion extras Elodie Purcell picks out the latest looks for the new season

YOU ARE MY SUNSHINE Inspired by the natural beauty of summer, Ochre Blue’s SS14 collection uses buttery soft leathers to create stylish and luxurious handbags. £65; Tel: 07884 491 802; Ochreblue.com

THAT’S A WRAP With a variety of colours and styles to choose from, there’s something for everyone in 345Wrap’s AW13 collection, such as this regal purple jewelled bracelet. £12.90; Tel: 0845 260 0925; Balagan.co.uk

TOASTY TOOTSIES

WEAVE GOT STYLE

THE GREEN DREAM

Help customers’ keep their feet cosy this AW13 with these bespoke Rosewood Shimmer Knit Boots from luxe accessories brand Ruby and Ed. 12pk £235.20; Tel: 01664 452 904 Rubyanded.co.uk

Wrap up warm with this grey silk scarf by eco-friendly brand Apoccas – looking good and feeling great has never been so easy. £41.25; Tel: 0208 144 9990; E: contact@apoccas.com Apoccas.com

Made from the finest Italian leather, Nat and Nin creates beautiful bags such as this green Betty style that are simple yet feature original intricate details. £94; Tel: 01483 205 093 Nat-nin.fr

PURPLE DAZE

COCKTAIL BLING

STAND OUT

This new purple wallet from handbag and accessories brand Makki is made from soft exotic eel skin and features a spacious double compartment. £27.50; Tel: 0203 005 4874/07855 277 159 Makki.co.uk

A bold cocktail ring made with white jade, amber and Swarovski, the Turtle P by Kat and Bee is a striking statement piece that will stand out all season. £104; Tel: 07968 173344; E: kat@katandbee.com

Handcrafted British jewellery label Wolf and Moon offers statement pieces of jewellery reminiscent of the deco period such as this glamorous crest necklace. £38; Tel: 0778 9488174 Wolf-and-moon.com

20 | boutique. | September 2013

ACCESSORIES

TIMELESS ELEGANCE Rosa Red creates easy-to-wear fashion jewellery that’s perfect for indies. Its new Adam and Eve collection for AW13 perfectly combines glamour and affordability. £3.95; Tel: 0141 572 7297; E: info@rosared.co.uk

PRETTY IN PINK

THE GOLD OF THE NORTH

Bohemia’s Colour Pop collection showcases a vibrant assortment of handmade leather bags. With 15 colours to choose from, there’s bound to be one that suits every customer’s needs. £30; Tel: 0131 555 2485 Bohemiadesign.org

Combining ancient amber and precious silver, the Monartti collection is filled with eye-catching pieces such as this dramatic Golden Cognac Amber and Silver Ring. £70; Tel: 0845 299 6407 E: sales@monartti.com Monartti.com

BIRDS OF A FEATHER

HOW CHARMING

PUNK SPIRIT

Inspired by a world of fleeting creatures and landscapes, this hand printed black swan print scarf from Bonbi Forrest is cute with a quirky twist. £13.30; Tel: 01872 501 446 Bonbiforrest.com

This Vintage Heart Necklace by Norwegian jewellery company Arts and Crafts is elegant, feminine and perfect for any occasion. £10; Tel: 01245 360 949; E: Lorraine@acnorway-uk.com

With punk and grunge reigning as a huge trend for AW13, Urbancode’s studded black leather belt will add some rock ‘n’ roll edge to any collection. £12; Tel: 0208 521 5653; Urbancode.co.uk

URBAN JUNGLE

FEELING FRUITY

Bring jungle fever to your store’s merchandising displays with this chic leopard print cross body bag for AW13

by Paul’s Boutique. £20; Tel: 0208 845 8826

This colourful statement necklace from Konplott’s SS14 collection is guaranteed to inject some fruity fun into any outfit. £145; Tel: 01304 224 288 Konplott.com

A stunning and unique creation from headwear designer Vivien Sheriff, this Sassoon fascinator is sure to turn more than a few heads in store. £200; Tel: 01725 512 983; E: info@viviensheriff.com

FASCINATING

September 2013 | boutique. | 21

SS14 TREND

Fluoro fever Make the most of SS14’s brightest trend with these luminous must-haves RENNE DRESS Eucalyptus, £26; Tel: 0207 406 323

VASHTY DRESS Nancy Dee, £31.20; Tel: 0207 183 3658

MOHAIR CARDIGAN Voyage Paris, £29.90; Tel: 0207 636 1892 DAME PUMP Blowfish Malibu, £14; Tel: 0208 421 7070

JEANS Olsen, £30; Tel: 0207 637 2599

NEON PINK WATCH Olivia Burton, £28.80; E: sales@ oliviaburton.com

NICHOLA PUMP Butterfly Twists, £10; Tel: 07522 231 299

NAPPA LEATHER BELT Corlette, £160; E: sales@ corlettelondon.com

KALI WEDGE Rocket Dog, £20.83; Tel: 0207 380 8340 FINE LINE BLOUSE Goldie London, £17.08; E: sales@ goldielondon.com SMALL SADDLE BAG Zatchels, £22.22; Tel: 0207 636 705 22 | boutique. | September 2013

FRIDA DRESS Eucalyptus, £27; Tel: 0207 406 323

MOHAIR JUMPER Voyage Paris, £29.90; Tel: 0207 636 1892

PROMOTION

Trendsetter Turn heads with Jeffrey Campbell’s attention-seeking collection for SS14

L

os Angeles footwear label Jeffrey Campbell is becoming the go-to brand for adventurous statement shoes.

Renowned for its skyscraper heels and eclectic designs, the US brand’s designers continue to draw influences from runway and retro themes before colliding them with ultra modern and avant-garde design themes.

For SS14, sandals feature multiple straps and are tied high up the leg; heels are vertiginously high and structurally challenging on the eye with cutaway sections and transparent materials, while trainers and hi-top shoes are tweaked and reimagined as fashion statements.

Certainly not a collection for wallflowers, Jeffrey Campbell’s target

consumers are fashion leaders rather then followers that like to make an impact wherever they go. Likewise, the brand appeals to contemporary and fashion-forward boutiques with a sense of the avant-garde as well as “a sense of humour.”

Key styles for the new season include tractor-tread bovver boot Siglin with rich velvet uppers or the Mokai boot with golden buckles and lion heads (both pictured).

Since launching in 2000, the familyrun Jeffrey Campbell brand has carved itself a reputation around the globe for its outlandish designs – earning it hoards of fans in over 49 countries that include the likes of Rihanna.

CONTACT: Tel: 0207 739 0398 Laceysfootwear.com

Jeffrey Campbell C/O Laceys Footwear, 263-265 Hackney Road, London, E2 8NA Sales: 0207 739 0398 scott@jeffreycampbelluk.com Micam Hall 5 B07-B-09 24 | boutique. | September 2013

PROMOTION

Bag lady Homegrown accessories label Shona Easton Design Studio is offering indies a sophisticated bag collection for AW13

B

ritish handbag specialist Shona Easton Design Studio has unveiled a grown-up collection for AW13 that’s available for immediate delivery.

Building on its decade of experience in creating bright and popular bags and accessories, the label’s latest line features its signature fabrics and leather trims but with a fresh twist for the new season.

Buyers can expect a palette of autumnal shades in earthy reds, browns and tan as well as deep purple.

The brand’s Scottish Tweed collection offers a chic take on country style with traditional checks combined with fashion tweeds that incorporate mohair and merino wool. Key styles include a large round shopper in a

variety of colourways, the Pebble Hobo in a rich jacquard fabric and the mini zip around purse, which retails for around £7.50.

Founder Shona Easton says: “I’ve drawn inspiration from around the world for this collection, including my visits to fabric mills and tanneries where I regularly view all the latest innovations.”

Since launching in 2001, the label has become a popular choice for hundreds of stockists around the world thanks to its fuss-free styles, clean lines and easy shapes.

The average wholesale price for bags is £24 each while there is no minimum order requirement.

CONTACT: Tel: 01483 272 309 Eastondesignstudio.com

An artistic line of printed womenswear 0797 338 0007 - Sales 0773 322 6660 - Enquiries orith@criticalmasscreates.com www.criticalmasscreates.com

September 2013 | boutique. | 25

STOCK HOUSES

On the road

Update your store in an instant by visiting these top UK stock houses

CENTRAL TRADE

ADDRESS: 1 Addison Bridge Place, London, W14 8XP BRANDS: Minnetonka, Birkenstock and Blundstone WHY VISIT: Specialising in well-established footwear brands such as Germany’s Birkenstock, Australian manufacturer Blundstone and American style staple Minnetonka, London’s Central Trade is a great place to find a range of in-season shoes all under one roof. Buyers can take advantage of a year-round stock service as well as seasonal options to instantly update their stock.

NEW COLLECTIONS: Staying true to its American heritage, Minnetonka has unveiled a range of branded moccasin style boots for AW13 that are available for immediate delivery while Blundstone’s rugged outdoor ankle boots are ideal for stocking when the weather turns cool.

CONTACT: Tel: 0207 371 6554 E: info@centraltrade.co.uk

FC WHOLESALE

ADDRESS: 229-231 Lakey Lane, Hall Green, Birmingham, B28 8QT BRANDS: Amazing Woman Jeans, Eaon Plus, Marina Kaneva, Zuppe and Italian Knit Collection WHY VISIT: Alongside its vast range of womenswear that is available for indies to browse through and take away on the day, FC Wholesale extends its service to indies all over the country with its online ordering service and website that is updated daily with new stock. It also offers free shipping on orders over £150 and discounts for those over £750.

NEW COLLECTIONS: With new items arriving three times each week, indies can expect a varied collection of womenswear at FC Wholesale from plus-size brands Eaon Plus and Marina Kaneva, fashionable clothing in dress sizes eight to 16 by Zuppe and figure-flattering denim

by Amazing Woman Jeans.

CONTACT: Tel: 0121 243 9683 Fcwholesale.com

JADELAND ENTERPRISES

ADDRESS: Unit 1, 54 Derby Street, Manchester, M8 8HF BRANDS: Fabulous, JLUK and Lucky WHY VISIT: Located in central Manchester, Jadeland Enterprises is a 25,000st ft accessories stock house specialising in handbags and jewellery. Key brands include boutique bag line JLUK, occasionwear label Fabulous and jewellery brand Lucky. The company stands out thanks to its colossal size and sheer volume of stock and colour options.

NEW COLLECTIONS: Jadeland Enterprises offers over 100 clutch bag and occasion handbag designs with each model coming in two to 10 colour options. It also offers an additional 200 designs of day bags all coming in at least four alternative colourways.

CONTACT: Tel: 0161 833 1166 Jadelandenterprises.co.uk 26 | boutique. | September 2013

FC-Wholesale

www.fcwholesale.com

Tel 0121 243 9683

Stockist of Branded and Cut Labels New Addition to our collection: Amazing Woman Jeans made from high quality fabric they shape and enhance a woman’s figure. Available in One Inch increment in size, the jeans are designed to tailor fit to perfection. The Jersey collection is so so beautifully soft they are simply stunning!

Showroom: Unit 225 and Rear of 229-231 Lakey Lane - Hall Green B28 8QT

September 2013 | boutique. | 27

COMPANY SPOTLIGHT

Internet shopping E

Newly launched online cash and carry concept The Stockhouse offers short order fashion delivered directly to your store

stablished as Skyland 30 years ago, The Stockhouse is a new online cash and carry offering a wide range of wholesale womenswear and accessories. The trade-only etailer stocks a variety of products that can be ordered online and delivered straight to your store. With new collections arriving regularly, its pieces range from simple everyday styles to catwalkinspired fashion – so whatever your target market, it’s a one-stop-shop for finding covetable stock fast.

The Stockhouse specialises in high quality Italian brands and covers a range of categories including jersey tops, dresses, blouses, trousers, tunics and sequin tops. Its lines are updated every seven to 10 days so there’s always something new to discover for your customers - whatever the time of year or season.

The company’s website has been created with a user-friendly design that

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will appeal to busy boutique owners and buyers. Its easy-to-use ordering tools and live stock level indicator puts the user in total control. Meanwhile, it also gives buyers the opportunity to save all their favourites in one place while they browse so they can find all their pre-selected pieces again later.

The Stockhouse also offers its customers free delivery for all orders over £500 alongside a complimentary ‘click and collect’ service for those that can pick up their order from its Manchester showroom.

It takes seconds to sign up for a trade account, which will offer immediate access to The Stockhouse’s product ranges. Moreover, once registered, users will be the first to hear about its latest news, product information and special offers.

So if you’re looking for an instantly accessible wholesaler to help keep your stock fresh, call. T: 0161 2360 438 Thestockhouseuk.com.

DON’T MISS...

• Short order stock delivered fast • Place orders anytime and at your convenience • New product ranges updated every seven to 10 days • Bulk discounts of up to 10 per cent • Free click and collect service

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THESTOCKHOUSE UK.COM

Place orders 24/7 Volume discounts Great product ranges Fast delivery Fantastic service Optimised for PC, Tablet & Smartphone

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COMPANY

PROMOTION

Italian style Italian-born denim brand REIV creates premium jeans for fashion fans

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n acronym for Real Expression Italian Vogue, REIV is a denim brand dedicated to women. Its design team celebrates femininity by creating jeans that enhance the silhouette through a comfortable and refined fit.

Moreover, it also offers a range of unique designs that offer limited edition collections for stockists.

Each REIV garment is manufactured in well-established Italian labs where the company says culture and the art of manufacturing have been handed down the generations. “This is what makes REIV the expression of creativity, technique and passion,” says the brand’s creative director. “REIV offers ‘Made in Italy’ products and supplies them with a certificate of traceability, in accordance with our customerorientated policy.” Through this traceability, the brand aims to protect its customers and

the value of REIV garments from any possible counterfeiting - which helps make the premium label a sound investment for indies.

Moving into SS14, the label’s new collection features a range of jeans styles that have been created in-line with its philosophy. This includes the use of shapes that “enhance the female attitude”, washes made with “the highest technologies and varnishing without polluting the elements” and abstract and floral prints on fabrics.

REIV’s designers treat each piece as a work of art that can be worn everyday. Hero pieces for the new season include the super skinny highwaist Ginevra 2A jeggings and the bell-bottom high-waist Cleo 2D. Wholesale prices are around €40 per item while there is no minimum order requirement.

CONTACT: Tel: 0207 487 3070 Garguz.net Reiv-italia.com

High fashion Luxe collection Yanny London combines vintage influences with a modern twist

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ounded by mother and daughter duo Yan and Ming-Lee, London label Yanny offers luxurious womenswear for chic customers that appreciate quality. Yan has over 30 years’ experience working for some of the most prestigious names in fashion including Alexander McQueen, Givenchy, Antonio Berardi and Gucci. Daugher Ming followed in her footsteps learning the dynamics of the industry from her family’s successful business before undergoing a course in Fashion Business at the London College of Fashion. With a solid background in the industry, the pair decided to go into business together to launch their own label.

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Today Yanny combines classic tailoring and feminine elegance to create vintage-inspired yet contemporary collections. The latest collection for SS14 features a warm colour palette of acid yellow, coral, white, navy and gold against midnight blue, peach, ivory and dusky pink. Key pieces include the silk chiffon and Cantilly lace Anna blouse, the silk twill Maria wrap dress featuring a front split as well as the organza peplum pleated Riva top and Sylvia skirt in acid yellow.

The collection will land in stores from January ’14 with prices costing around £70 on average.

CONTACT: Tel: 0207 487 3070 E: sales@garguz.net Yannylondon.com

R E TA I L D I S P L AY S Y S T E M S

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EPoS Solutions for fashion retailers EPoS Solutions for EPoSSolutions Solutions for for fashion fashion retailers retailers EPoS retailers Some key benefits of Fashione software are: Some key benefits of Fashione software are: Somekey keybenefits benefitsof ofFashione Fashione software are: Some are:

Full management of stock and sales analysis developed specifically for indies Full management stockand andmulti-branch/channel sales analysis developed specifically for indies with both singleofof store operations Full management of stock and sales analysis developed specifically for for Full management stock and sales analysis developed specifically indies Full with management of store stockand andmulti-branch/channel sales analysis developed specifically forindies indies both single operations with both single store and multi-branch/channel operations with both single store and multi-branch/channel operations with both single store and multi-branch/channel operations Clients can choose various functions and features from a list of modules available Clients can choose functions and features from a list of modules available to fulfil their own various requirements making solution more cost Clients can choose various functions functions and afeatures features from a list list of effective. modules available Clients can choose various and from a of modules Clients can their choose functions and features modulesavailable available to fulfil ownvarious requirements making a solutionfrom morea list costofeffective. to fulfil their own requirements making a solution more cost effective. to fulfil their own requirements making a solution more cost effective. to fulfil updates their ownincluding requirements makingand a solution more cost effective.

Quarterly new reports modifications to assist you with Quarterly updates including new reports and modifications to assist you Quarterly updates including including new new reports reports and and modifications modifications to to assist assist you you with with your business Quarterly updates with your business Quarterly updates including new reports and modifications to assist you with your business business your your business Fashione also has an extensive range of reports pertinent to the fashion industry, Fashione also has an range ofofreports Fashione also has anextensive extensive range reportspertinent pertinent to to the the fashion fashion industry, industry, producedalso withhas consultation from ourof clients Fashione an extensive range reports pertinent to the fashion industry, produced with consultation from our clients Fashione also has an extensive range of reports pertinent to the fashion industry, produced with with consultation consultation from from our our clients clients produced produced with consultation from our clients Wholesale Capability Wholesale WholesaleCapability Capability Wholesale Capability Wholesale Capability EBay Integration EBay Integration EBay Integration EBay Integration EBay Integration Magento Integration Magento Integration Magento Integration Magento Integration Magento Integration Developed For Independents Developed DevelopedFor ForIndependents Independents Developed For Independents Developed For Independents Customer Relations Customer Relations Software Customer Relations RelationsSoftware Software Customer Software Customer Relations Software NO Annual License Fees NO Annual License Fees NO Annual License Fees NO Annual License Fees NO Annual License Fees

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DOWN TO BUSINESS A helping hand for fashion indies

In the palm of their hands

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any of the UK’s best fashion indies have made the jump from bricks-and-mortar store to bricks-and-clicks enterprise. But it isn’t as easy as merely setting up a transactional site. From the perfect design to SEO and affiliate marketing, we reveal exactly what goes into maintaining a successful etail division…

September 2013 | boutique. | 33

DOWN TO BUSINESS

The secret to selling success Ve Interactive’s Laura Gee reveals how to steam ahead of your competitors with a bricks-and-clicks strategy

I

t’s no secret that internet shopping is booming. A recent report by The British Fashion Council estimates that UK online fashion sales are set to hit £7 billion by 2015. Furthermore, it also revealed that 19 per cent of all money spent online goes on clothing and accessories.

It’s clear that the way people shop is changing. And although numerous schemes are being deployed to help increase footfall on the high street, ecommerce continues to grow at record rates.

The best route to expanding a retail business used to be through opening more stores. However, in today’s market, digital expansion almost always provides better return on investment, quicker growth and a more effective route to market.

For indies, it can be difficult to know where to start. But you don’t have to directly square up to the multiples to succeed online. Whether you have already launched into e-commerce or are still weighing up the potential, the following tips will help you engage, acquire and convert customers online…

RIVER ISLAND

A seamless experience both instore and online A boutique’s website should act as an extension of its store, not as a separate business. So let’s take it back to the very beginning – what are you selling and who are you selling it to? We’re in a competitive market and trends in digital come and go as quickly as they do in fashion. So knowing 34 | boutique. | September 2013

your customer has never been more vital, meaning that stereotyping is sometimes a necessary evil. So take what you know from your in-store customers and begin to apply this to

the digital world.

Just as you tailor your product choices to your customer, the same should be applied with your website.

Everything from the design to the

A new range from our Autumn/Winter collection, handmade from natural stones & shell.

Stylish, distinctive & ethically sourced costume and silver jewellery View our stunning new collection:

www.suziebluejewellery.co.uk Are you really sure about that supplier you found on the web?

You would be if you found them on

We’ve been tracking down the best UK wholesalers on the web for the past 10 years and we know every trick in the book used by unscrupulous suppliers.

All suppliers listed on thewholesaler.co.uk have been thoroughly vetted and are:

Genuine suppliers Based in the UK With verified contact details Holding stock in the UK Suppliers to independent retailers

And all this peace of mind is totally FREE for buyers! thewholesaler.co.uk is completely FREE to use for buyers with no need to register your details or pay a subscription. All we ask, is that you mention us when they ask how you found them!

September 2013 | boutique. | 35

DOWN TO BUSINESS marketing campaigns should be matched up to your demographic.

FASHIONE

Substance over style When choosing a website design or site build it’s important to keep things simple. Much like your store, it should be easy to navigate. Take a look at sites that are successful and learn from their triumphs. Once you know how your customers shop (whether it be by price, product or brand etc), you can concentrate on accommodating those buying habits on your site. Remember there is no point in having a website that just looks pretty and serves no purpose in generating revenue. You can have both – but only with careful planning. The easiest way to get the balance right is by using a template for the layout. You can add your store’s personality and character through colour palettes and imagery at a later stage.

Keeping it personal

CYBERTILL

Personality and character are essential ingredients that make indies a success.

People shop in their local independent stores for a number of reasons, and you will know your strengths better than anyone. May it be about great product mixes, outstanding customer service or simply an experience that can’t be found in high street chains, independent retailers are about destination shopping. It’s actually easier to translate this same look, feel and experience online through tone, imagery and marketing, making your site as much of a destination as your

36 | boutique. | September 2013

store.

Social sites like Twitter, Facebook, Pinterest or Instagram are great for keeping customers up-to-date or simply as a method for getting in touch with you. Social sites are key for getting brand exposure, and why not when the web makes the world your oyster?

Newsletters are a great way of retaining the customers that you have fought so hard to win. Start to build a database of your existing customer’s data and email addresses. This way you can communicate with repeat spenders to announce promotions, product lines and up-to-date news and trends. But beware: sending blanket emails to all customers won’t always work. Instead, try and segment your database and send relevant content according to the customer, showcasing your store’s personality while valuing theirs.

Blogging will also help to keep the conversation alive and breathe life into your site. The best websites out there feature a blog or lifestyle element. Your website will become more engaging through this human touch and will also benefit from increased site visitors. Moreover, search engines like Google pick up words used in blogs, which will increase your visibility online.

Making it visible Unfortunately, creating a website and setting up a Facebook page isn’t enough. There are three main forms of marketing to spend your efforts on: 1. Push Marketing – digitally speaking this usually means banner advertising. You may want to look into an affiliate programme, which can push traffic to your site and is paid on a performance basis.

2. Pull Marketing – in this case you need to make sure that when customers are searching for a product that you have, your page appears. This is done through Search Engine Marketing (SEM). There are two ways of doing this, organically (Search Engine Optimisation or SEO) and through Pay Per Click (PPC). There are specialist firms out there that can either arrange this for you or help you train someone in your business to take the reins.

3. Peer-to-Peer Marketing – independent retailing is largely about community, and just as word-

Ecommerce software that allows you to stand out from the crowd E-commerce

EPoS Mail Order

September 2013 | boutique. | 37

DOWN TO BUSINESS of-mouth brings customers in store, it will also bring them online. It’s important not to waste energy here, so find out which social sites your customers are using and prioritise accordingly. Monitoring what you’re doing closely will help you fine-tune your strategy moving forward. Bit.ly, SproutSocial and Google Analytics are all free ways of analyzing the success you’re seeing from social media.

Turning traffic into profit Putting all this effort into getting online and pushing people to your website is only good if people are spending money. Streamline buying processes and checkouts are the best way to ensure that they do this.

Fashion is incredibly competitive in three main fields – price, delivery and customer service. Visible and plentiful delivery options are a must, as well as a quick payment solution. Seventy-six per cent of baskets on fashion websites are abandoned, so the focus should be on converting these ditherers into paying customers and turning traffic on your site into revenue.

All roads lead online Consumer habits have transformed in the last five years. Having an e-commerce site has gone from a trendy novelty to a non-negotiable expectation. The reward is obvious for retailers expanding into the digital realm: access to a global market of potential customers who can discover, browse and buy in a couple of minutes without leaving their home.

It is undoubtedly competitive out there. But hopefully, by sticking to this blueprint, your store will be able stand out from the pack and bag that

38 | boutique. | September 2013

business.

Laura Gee is digital consultant at Ve Interactive, a multi-award-winning technology company that serves over 2,500 e-commerce clients around the

world. It implements online efficiency strategies for retailers, increasing their online conversions, optimising online merchants’ transactional capabilities and broadening their sites’ functionality.

Perfect partners Make an impact online with these digital solutions providers CYBERTILL

LEAP N LINK

Promising to provide indies with a truly itergrated solution for selling both online and in-store, Cybertill’s web-based system removes any stock issues so retailers can confidently run a seamless bricks-and-clicks strategy.

It can be accessed from any location so boutique owners can plan and manage their business wherever they are at any time. Moreover, with a host of other tools to help increase site traffic and manage orders and stock as well as offering a user-friendly design for shoppers, it’s the perfect investment for indies that want to launch online.

CONTACT: Tel: 0800 030 4432 E: enquiries@cybertill.co.uk Cybertill.co.uk

If you’re still not online but reluctant to launch into e-commerce, London fashion agency Leap N Link offers indies a unique non-transactional website design service that puts them in control of their own content. The easy-to-use and low-cost service means that websites can be created in a matter of hours and can be managed and updated at no extra cost. Retailers simply pay a flat fee of £499 + VAT or £21 + VAT per month for the site and set-up and an additional £199 + VAT (or £8.30 + VAT per month) to send customers newsletters and email campaigns.

CONTACT: Tel: 0161 713 1803 E: info@ leapnlink.co.uk Leapnlink.co.uk

PARASPAR

Technology company Ve Interactive specialises in online efficiency for the e-commerce industry and has helped a range of brands – from Liberty London to Uniqlo – make an impact online. It also works with smaller companies by creating successful transactional websites and social media campaigns. But in addition to its creative merits (which include a clutch of e-commerce industry awards), Ve Interactive also offers software solutions that allow retailers to track their customers’ shopping and spending habits to enable them to gain more sales. These include VeServices, which helps drive additional traffic to websites, and website performance review tool VeMerchant. CONTACT: Tel: 0203 137 5730 Veinteractive.com

Paraspar is an award-winning e-commerce solutions provider focused on boosting online business for retailers. Services include specialist e-commerce solutions, analysis, web design, e-commerce development, systems integration, managed hosting, support and online marketing services. With a background in marketing, operations and technology, its team boasts a distinct advantage in understanding client requirements and building advanced solutions that are effective in achieving real commercial objectives such as a heightened online presence and increased sales figures.

CONTACT: Tel: 0845 230 5665 Paraspar.co.uk

VE INTERACTIVE

promotion

All aboard Combining style with comfort and affordability, new UK label Jumping Ships appeals to modern shoppers

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umping Ships is a new familyowned British womenswear brand that designs versatile, stylish and comfortable clothing. Driven by its own belief that it is always possible to look good everyday, its designers create clothing in England that boasts an effortless elegance that is easy to wear.

The brand offers two ranges: EverydayElegance and ConfidentlyClassic both available on short order with new styles developed weekly. These versatile collections are designed for work, casual and eveningwear and combine quality fabrics with current trends to offer unique and tailored garments which customers will be proud to wear.

With 20 years’ experience in womenswear wholesale and retail, Gaynor Lewin created the Jumping Ships brands to fill the gap in the market for women looking for unique fashion, high quality and affordable prices. She says: “We are an English company proud to manufacture here in the UK. Our traditional approach to creating fashionable clothing ensures all our products are honestly produced to the highest standard. That mix of traditional values and modern cutting edge design is why Jumping Ships is able to provide stylish clothing at prices the high street cannot match.”

Wholesale prices start from £8 for the range of jersey tops and dresses.

The brand stipulates no minimum

order quantity although it offers free shipping on all orders over £500 or more.

CONTACT: Tel: 07770 623 485 E: gaynor@jumpingships.com Jumpingshipsuk.com

Maiden Voyage Get your store ready for AW13 with Voyage Paris’ knitwear collections

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ith the temperatures set to cool, renowned London stock house Voyage Paris is drafting in sumptuous knitwear from across France and Italy that will appeal to customers as soon as the weather turns cold. With a focus on high quality European manufacturing, this season it is offering a vast selection of knitwear ranging from budgetfriendly fashion-forward styles to luxe investment pieces that are available immediately.

Highlights from this season’s selection include the opulent lace embellishments and soft neutral tones of Parisian label Interdee’s AW13 collection, which teams ladylike trims with deconstructed shapes. For those looking for an edgy take on

knitwear, French label Odemai puts colour and texture centre-stage with its use of neon-hued mohair and lurex throughout its latest collection.

In addition to offering this season’s Odemai and Interdee ranges, styles from renowned French and Italian labels Cristina, be...TWEEN and Piomini are also available from stock at Voyage Paris’ Mortimer Street showroom. Meanwhile, for customers based outside London, a daily email stock update is also available so you’ll never miss the stock house’s must-have garments wherever you are located in the country.

Wholesale knitwear prices range from £21 to £35.

CONTACT: Tel: 0207 636 1892 E: lookbook@voyageparis.co.uk Voyageparis.co.uk September 2013 | boutique. | 39

ACCESSORIES

Well matched

Fill your store with covetable accessories your customers will find hard to resist

RASPBERRY ROSE

JESSIE STEELE

SHARED EARTH

Raspberry Rose’s felted wool accessories and Christmas decorations are designed in the UK and handmade in Nepal in ethical working conditions.

With satchels, iPad bags, coin purses, key rings, clutches, brooches and more, there’s something for every customer. From £0.95; Tel. 01843 299 689 E: info@raspberryrose.co.uk

Lesser and Pavey has launched a new wax canvas bags collection under license from Jessie Steele. Created for ‘women who are rich in tradition and full of femininity’, its pieces are aesthetically appealing and feature a range of distinctive vintage-inspired prints. Tel: 01322 279 225 Leonardo. co.uk

A fair trade company dedicated to improving the lives of its suppliers, Shared Earth enlists artisans from around the world to create its accessories. Key pieces for AW13 include traditional ikat print cotton scarves made with recycled cotton and unique hand-stitched bags. Tel: 01904 670 321 E: sales@sharedearth.co.uk

ROSA RED

VANILLA PARIS

POPBANDS

Rosa Red’s Adam and Eve collection features the fruits of a collaboration with six emerging Scottish designers.

The line includes bold statement collar Nevis in black and purple with a distinctive matching cuff bracelet, fine jewellery pieces Balmoral and Lomond as well as Braemar, which features petal shapes in silver and navy. Tel: 0141 572 7297 E: info@rosared.co.uk

Accessories label Vanilla Paris offers designer and celebrity inspired bags, purses, belts and gilets for affordable prices. The brand designs its bags in the UK and manufacturers them in France to a high quality finish. Key styles include leather tote bags in a range of on-trend colours such as the padlock style Bertie and cross-body H Apollo. Vanillaparis.co.uk

Kind on your hair and cute on your wrist, Popbands are soft and stretchy ‘no dent’ hair bands that hold the hair up tight when it needs to be tied back and leave it kink-free when it’s taken down. The bands come in a range of colours and designs to suit all outfits while some also feature a pretty diamante charm. E: louisa@ thepopband.com

40 | boutique. | September 2013

PROMOTION

Wrist action Accessories brand Tribal Steel offers chic leather bracelets with a trendy twist

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reated as a fresh alternative to some of the popular charm-based bracelets on the market, fashionforward accessories brand Tribal Steel offers a collection of over 200 leather and stainless steel designs in a multitude of colours and sizes.

rosa red afi_Layout 1 14/08/2013 10:51 Page 1

The company launched in 2011 after director Alison Hargreaves spotted a gap in the UK market for a branded collection of quality leather bracelets.

Today the range is sold in over 500 stockists around the country and is also exported to France, Spain, New Zealand and the USA. Stockists can take advantage of a “constant stream of new styles, colours and sizes” to help keep their offer new and up-to-date. Its diverse range promises to offer something to suit all tastes from its popular skull designs and punk-style cuffs to feminine pink

charm bracelets.

For AW13 the collection is bright and vibrant with a colour palette of turquoise, orange, sage and red against a frosty grey. Made of soft lambskin leather and stainless steel – and with many rose gold plated models – some also include luxe details such as fresh water pearls. The bracelets come in a choice of single or double wrap around styles and are available with or without charms. Each comes with its own free branded pouch making it an ideal gift option for customers.

Wholesale prices for the range start from £8 each while indies spending £200 (around 25 bracelets) will receive free point of sale materials.

CONTACT: Tel: 01299 851 513 E: info@midhaven.co.uk Midhaven.co.uk

Hall 4 Stand H96

New collection now in stock for next day delivery.

FREE carriage on all orders placed at the show e: sales@rosared.co.uk

www.rosaredtrade.co.uk

t: 0141 572 7297

September 2013 | boutique. | 41

PROMOTION

Eco chic Ethical fashion gets the high-end treatment in Italian brand Yoj’s latest collection

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talian label Yoj is a mid to highend fashion brand that uses eco-friendly, organic and natural materials and colours. Heavily focused on its ethical philosophy, its design team use fabrics that respect the planet and are produced in an environmentally friendly way. Key materials include cotton and silk, cotton and bamboo as well as soya and cashmere, which combine with dyes derived from vegetables to give each collection a highly luxurious yet ecochic feel.

Each piece is also handmade – from the design to the tailoring and dyeing process – making it completely unique.

For SS14 the brand has unveiled a fashion-forward collection inspired by nature, light and landscapes featuring

new technologies for fabrics and colours. With a natural colour palette of white, green, yellow and stone with touches of fuchsia and sky blue, each print and garment has been influenced by artwork created by Italian artist Franco Gervasio.

Key pieces in the new collection include a green forest print dress with a sky-blue back, a short yellow cut out jacket and a white dress featuring a large cut out leaf detail.

The average wholesale price for the collection is around £140 per piece while there is no minimum order requirement. The range is now showing at Garguz Showroom in Central London and can be viewed by appointment only.

CONTACT: Tel: 0207 487 3070

E: sales@garguz.net Fashionyoj.com

Added luxury Ethical label The Alpaca Collection supplies colourful hand-produced knitwear

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he Alpaca Collection is the largest UK-based wholesale business specialising exclusively in the purest Intarsia knitwear from the Andes.

Alpaca is known for being extremely hardwearing. It doesn’t pill and also resists being pulled out of shape.

Moreover, its combinations of colours and patterns are unique. Recently The Alpaca Collection’s 24-year-old designer Alice Sievier was tasked with making her peer group more aware of its benefits. “Fashion wear made from Alpaca yarn appeals mainly to women with spending power - they expect luxury and exclusivity,” she says.

“The garments outlive virtually any other and have a soft and luxurious feel which is naturally warm yet lightweight.” She adds: “Many younger 42 | boutique. | September 2013

women aren’t aware of its qualities and men often don’t realise it’s available for them too.”

The Alpaca Collection’s AW13 line comprises pattern cardigans, wraps, capes and coats, matching accessories, lined jackets and menswear.

Indigenous Indians knit many of the brand’s garments on handlooms and might spend hours producing one piece.

Retailers stocking its collections tend to be exclusive independent stores and boutiques, which adds to the mystique of wearing Alpaca and its signature style, colours and prints.

Prices range from £50 to £275 per piece and the collection is available on short order now.

CONTACT: Tel: 01789 209 229 Thealpacacollection.co.uk

PROMOTION

Fashion in the bag Handbag brand Gigi combines classic leather styles and on-trend colours

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ritish handbag brand Gigi has been creating classic leather bags and purses since 1996. Reflecting the season’s biggest colour trends, each collection features the brand’s specially developed antique-style leather and unique accent fittings.

Gigi’s target customer is “looking

for quality handbags in classic styles to perfectly complement their outfit without dominating the overall look”.

Its bags are currently sold through 80 independents around the UK as well as globally in Malta, Germany and France. Meanwhile, it is also stocked by major department stores.

Gigi has launched its forward order collection for SS14 featuring a range of quilted leather bags and purses. The colour palette includes classic shades such as black, white, red and ivory alongside its antique leather range, which comprises classic styles and core colours.

Wholesale prices are around £23 on average commanding an RRP of £58. Stockists also receive free delivery on orders over £250.

CONTACT: Tel: 0844 556 5530 E: debbievenner@mayfairtrunkcompany. co.uk

Hot under the collar New for AW13, Rew’s quirky collars offer a new season update in an instant

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ew collars offer a quirky alternative to the classic scarf. The simple fastening of a button eliminates the fuss of tying and will help customers change the look of their entire outfit in an instant.

The British brand’s signature tassel scarves are sold around the world and have become renowned among fans as an instant and easy way to completely update their look.

For AW13, the short order label has created a wide range of new styles for customers that want to stand out from the crowd.

Soft woven jersey and stripes feature heavily throughout alongside new pleather styles in bright primary colours.

Hero pieces include laser-cut PVC wrap-round scarf London, which is available in eight colour variations and will see the wearer through from autumn to winter. Likewise, its luxury boucle Ottawa tassel collar in lavender, rust, charcoal or cream is a great introduction to the new season.

CONTACT: Tel: 01827 50582 Rewclothing.co.uk

September 2013 | boutique. | 43

KNITWEAR

Spinning a yarn Pull the wool over your customers’ eyes with these luxurious knitwear collections

HAWICK KNITWEAR

Created in the Scottish Borders, Hawick Knitwear manufactures 100 per cent British-made jumpers, dresses and cardigans. The company offers classic as well as contemporary pieces in easy-care yarns including lambswool and merino wool, which can be machine washed up to 40 degrees and also tumble dried. For SS14, the label has created a refreshing collection feature a floralinspired colour palette of brights and pretty pastels. Meanwhile, it has also introduced pieces in Grade A cashmere that are perfect for spring and cooler summer weather. Hero pieces include a v-neck, round-neck and roll collar sweater as well as a fitted jumper dress. Wholesale prices range from £25 for a basic lambswool sweater to £105 for a cashmere dress.

CONTACT: Tel: 01450 363 100 Hawickknitwear.com

KUSAN ACCESSORIES

Designed in London and handmade in Nepal, KuSan’s woolly hats and matching scarves, handbags, purses and gloves come in a wide range of styles and shades. But more than being just aesthetically pleasing, the label also works “honestly and ethically” with its suppliers taking its social responsibility seriously. With this in mind, it is now in its fourth year of a collaboration with Made-by, the independent European label for ethical fashion brands. Its products are created using 100 per cent New Zealand wool and are lined with fleece making them highly practical in cold weather. For AW13, the brand’s short order collection includes key products such as floppy beanies and bobble hats with wholesale prices ranging from £6 to £19 each. CONTACT: Tel: 0208 211 9960 Kusan.co.uk

SAHARA

Renowned for its soft, layered styling and fluid silhouettes, Sahara specialises in the use of tactile fabrics such as textured crepes, linens, natural rayons and silks. Unusual yarns are also part of its signature with space-dyed fibres creating deconstructed stripes, lightweight boucle and honeycomb knits adding texture and natural wools and cashmere blended with viscose creating drape and fluidity. For AW13, the label has unveiled swing cardi-coats and roll-neck jumpers with interesting collar and button detailing. Meanwhile, coming through for SS14, buyers can expect lightweight cashmere blend jerseys in bright coral and lime that will brighten up early spring days. Wholesale prices range from £46 to £65 while the minimum order requirement is £1,500.

CONTACT: Tel: 0207 483 8438 Saharalondon.com 44 | boutique. | September 2013

07793 381993 info@yull.co.uk www.yull.co.uk

+44 (0)208 211 9960 info@kusan.co.uk | www.kusan.co.uk

T.

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01/02/2013 11:28

Europe´s largest retailer and wholesale supplier for

Visual Merchandising

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Bewitched accessories- for beautiful bags, scarves and gloves.

01488 649520 sales@bewitched-accessories.co.uk www.bewitched-accessories.co.uk September 2013 | boutique. | 45

Tel: 020 7371 6554

Email: info@centraltrade.co.uk

PROMOTION

Perfect coordinates Marco Tozzi introduces a new handbag range for SS14 to match its popular shoes

G

erman footwear brand Marco Tozzi reinterprets international trends and turns them into its own designs to offer fashionable pieces at affordable prices. Each collection comprises a cross-section of footwear categories – from young fashionforward styles to classic pieces and athletic comfort – meaning there’s something for every store and

customer.

For SS14 the label has launched a range of handbags that match its footwear philosophy.

The large collection has been designed with ‘trendy and sporty’ women in mind and features premium leather-look materials. Each style boasts trend-led detailing and harmonious colour combinations.

As an additional detail, each Marco Tozzi bag includes practical pockets

for mobile phones and cosmetics inside the lining.

Key styles include a striped white and blue beach bag with faux tan leather handles and trims, a nude reptile print tote and a classic black shoulder bag with gold detailing.

Moreover, there’s also a matching pair of shoes for every bag - so customers can find the perfect accessories pairing for every outfit.

CONTACT: Tel: 0049 5231 60501 Marcotozzi.com

PRESENT

TARAVAO

CONTACT FOR APPOINTMENTS

W: WWW.CAROLCCOLLECTIONS.COM E: INFO@CAROLCCOLLECTIONS.COM T: 01626 879 998 September 2013 | boutique. | 47

Kind on your hair Cute on your wrist Popbands are delicious soft, stretchy ‘no dent’ hairbands that hold hair up tight and still leave it fresh and kink-free when you take it down!

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SHOP TALK

Industry opinion

Leader of the pack

B

asking in the glory of July’s Independent Retailer Month, UK founder Clare Rayner is on a mission to inspire consumers to shop with local indies all year round. So if you’d like to be part of her crusade to save the British high street, visit Independentretail.co.uk for ideas and advice on how to boost sales and footfall in your town centre.

Next stop: Celebrate an Independent Christmas.

September 2013 | boutique. | 49

SHOP TALK

History lesson With a heritage that spans eighty-five years, six-strong store group Coes is an inspiring indie and a trailblazing force in unisex fashion. By Melissa Wheeler

W

illiam Coe is chatting to a customer on the shop floor when I arrive at Coes’ flagship store in Ipswich. The owner’s hands-on approach proves typical of a man who considers the “meet and greet” culture and interaction with the customer to be “a big element” of what his business is all about.

Catching up with him later, I erroneously refer to Coes as a department store. Let it be understood: Coes is not a department store.

According to the owner: “Yes it’s a big shop; yes it is split into departments, but it retains that element of personal contact, which is important to our perception of success and what we’re about.”

With six shops to overlook it might be tempting to some to embrace shortcuts in an effort to make lighter work of the Coes stable. However, this would be anathema to Coe, who is a man who puts a high price on those things that cannot be seen at first sight and has the legacy of his father and grandfather to uphold.

National service With innate modesty and the matter of fact clarity of a qualified accountant, William Coe carries the torch of his father and grandfather’s legacy with the honour fitting of such a highly respected family business. Founded in 1928 by his grandfather William David Coe, he “bought an existing menswear business that was already here. My father (David John Coe) was born in 1938 and lived above the shop until he was three years old”. So intricately linked is this history with the business today that the Aladdin’s cave of the stock-room basement is where David – lifetime honorary member of the British Independent Retail Association (bira) – would stay during the air raids of WWII. “Dad left school in 1954 at the age of 16 and did two years working for another menswear retailer in the town to gain some experience but then went off to do his national service,” says Coe. “But unfortunately, within a few weeks, my grandfather died of a heart attack; so he came back at the age of 18 to start running the business.”

This sense of duty percolates through and can be noticed in how Coe runs the business today. In what can only be described as a philosophy of ‘retail buddying’ (as opposed to a school ‘buddy’), Coe exhibits an almost karmic approach to retail relationships. Just as Coes has utilised the resources and support of MAB, bssa and bira since its early days and has served as a driving force behind the IMC buying group, Coe – leading Ipswich’s BID campaign – has also taken the initiative to launch Ipswich Fashion Week. This will see “one man band” indies working with larger stores such as Debenhams and M&S. Such a pioneering and altruistic spirit speaks volumes about the value that Coe places on independents working together.

Back to school William Coe joined the family business in 1997 and took over as MD in 1998. He is clearly not one to sit around and admire his kingdom, such that there is always a project underway in one or more of the stores. “In the last year or so we have revamped our 50 | boutique. | September 2013

SHOP TALK

store at Newmarket and have carried out some work at Goddards,” he says.

“We’re in the process of moving the location of our store in Felixstowe. Yes, there’s been quite a lot going on the past few years.”

The past six to eight weeks has seen Coes fit out over 12,000 school children during the ‘back to school’ stampede, and so it’s during a rare period of calm that I manage to catch up with the owner, who is just about to attend the IMC show in Whittlebury. Coes also owns Goldings of Newmarket and Goddards of Kings Lynn. Together with the Ipswich store, they cover menswear, womenswear and formal hire, with Ipswich also selling sportswear and schoolwear. The stores in Felixstowe, Lowestoft and Maldon specialise purely in menswear and formal hire, for which Coes has obviously developed a recipe for sartorial success: “We own most of the stock we hire so we don’t use external people like Peter Posh,” he says. “We try to own our own stock and control it that way.”

Despite the scale of this enterprise, Coes manages to retain all the virtues of an independent retailer. The role of economies of scale can be seen as the stores work together – “We have a weekly van which goes around all the shops so we can help each other if they need something” – but the buying is tailored specifically for the location: “there is certain group buying we do of core products but after that the buying is down to individual teams in each store”.

The easy atmosphere in-store is calming and lacks any unnecessary hype; the familiarity, fluidity, friendliness and the professionalism

of the staff dynamic is immediately noticeable – and after the third smiley “hello”, I no longer feel like a stranger. New staff members are asked to read what Coe refers to as the “company handbook”: Retail Selling by Peter Ronald Fleming, a bssa (now bira) publication. With no prompting from me, it seems that the Coe family cannot praise bira and the Fashion Association of Britain (FAB) highly enough. “Chat to dad about it and he’d agree that the biggest benefit we have found – in the menswear industry especially – is the ability to communicate with other retailers. Networking and bouncing off ideas. I’ve done some of the study tours. I couldn’t recommend them highly enough.” The majority of IMC members are also members of bira and FAB. Coe’s view is that we “should have that willingness to share. Oddly enough that is more prevalent in the menswear industry than in womenswear, where they tend to be more closed.” This apposite observation is typical of Coe’s unassuming retail wisdom.

have the EPoS system up and running

by Spring 2015 across all of our shops.”

No mean feat.

Higher up the list of priorities at Coes is people: customers and fellow retailers. The approach to both groups is much the same: communication.

“I spend over half my working week on the shop floor,” says Coe. “All the directors are based on the shop floor; we meet the customers, chat to the staff, that’s how we like to do our retail.

We don’t want to lose that personal contact.” Likewise, the Coe family loves the opportunity to talk to fellow retailers. Referring once again to their longstanding membership of the bira group, Coe reveals: “Dad said that he discovered something on one of the study tours which literally paid for his bssa membership for the next 10-15 years. It’s about that ability to find one gem.”

So what is the core philosophy at Coes? “I’m a firm believer in the benefit of working together mutually for everyone’s benefit,” says Coe. “These sorts of things are really important because collectively when you work together you’ve got far more chance of succeeding than you do independently. It’s always difficult because you can always say “I haven’t got time; I ought to be in the shop” – but that ability to share and prosper together is really important”.

Coes is a member of the Fashion Association of Britain (FAB) Fashionassociationofbritain.co.uk

Community spirit In an age when talk of cutting-edge technology is increasingly considered to be synonymous with retail success, Coe’s priorities are refreshing. “The one thing we haven’t done despite our size is introduce an EPoS system,” he says. “We still have a manual stock control system. We talked about it for years but every time we considered doing it something came up – the opportunity to buy a new shop, or refurbishment – so we pushed it back.

So in that sense my regret is that we didn’t say, ‘No, let’s do it.’ Our aim is to September 2013 | boutique. | 51

PROMOTION

Winter warmers Cara London’s AW13 collection successfully merges style and comfort

C

ara London has unveiled a trend-led footwear range for AW13 featuring luxurious fabrics and stylish designs. Boots are a key element of the high quality collection and come in a variety of styles, colours and heel heights.

A stormy palette of grey and blue takes centre stage throughout the collection alongside rich coffee colours and moody jewel tones in navy blue, emerald green and red wine. Black is also a strong contender but has been given a luxe update with

52 | boutique. | September 2013

the use of a gold dusted finish on the suede coupled with shiny metallic hardware. Meanwhile, texture is key with star materials including the brand’s signature calf leathers and kid suedes alongside nubucks and new brushed and bruised suedes.

Hero styles include ankle boots in either biker or western style with buckled and studded taking precedence over the brand’s classic riding boots. Alternatively, for customers looking for knee-high options, long slouchy suede boots with vertical zip detailing down the back of the leg offer a modern laid-back look.

Key designs in the collection include the Pippa gold studded ankle boot in black, wine and navy suede and the buckled Miso knee-high boot in black, tan and navy.

Wholesale prices range from £30 to £80 with ankle boots costing £40 and long boots £58 on average. The minimum order requirement for the collection is 80 pairs.

CONTACT: Tel: 01491 872 044 E: info@ carawholesale.com Carawholesale.com

PROMOTION

Killer curves Lafei Nier celebrates the female form with flattering cuts and silhouettes

D

esigned by mother and daughter duo Olga and Tetiana Ivanova, Eastern European brand Lafei Nier produces elegant yet comfortable womenswear in dress sizes 12 to 30.

The label was established 18 years ago and has a strong presence in its home region. However, since being introduced to the UK market earlier this year, it is also becoming known on our shores for its form flattering cuts and silhouettes.

Created for curvier shapes, Lafei Nier uses premium fabrics favouring soft natural jersey materials over clingy and unforgiving alternatives. “We don’t believe that anyone above a size 16 should be confined to wearing baggy t-shirts,” says Tetiana. “We cater to the customer who wants that premium feel

and quality to their clothing. We want our garments to boost the wearer’s confidence and create a positive body

image for them.”

Each collection includes both formal and casual pieces that are suitable for all occasions. For SS13, key highlights include its dresses and trousers, which have been created for work and off-duty dressing. Its dresses come in denim and heavyweight yet very soft and stretchy fabrics that offer a slimming effect as well as comfort.

Meanwhile, its jeans boast flattering fits and shape-controlling benefits for an array of sizes.

Wholesale prices range from £14 to £80 while jeans cost around £20 to £30 a pair and dresses are from £30 to £40.

The full collection can be viewed in Lafei Nier’s new London showroom in Maida Vale.

CONTACT: Tel: 07824 323 255/ 0207 286 9015 Lafei-nier.co.uk

Standard and plus size womenswear www.lafei-nier.co.uk For distribution and wholesale queries please contact Tetiana Ivanova t.ivanova@lafei-nier.co.uk +44 (0) 7824 3232 55 September 2013 | boutique. | 53

Design Your Own Separates If you know what you can sell to your customers but can’t nd it, tell us about your idea and we’ll design and make it under your own label.

One of the UK’s largest suppliers of wholesale handbags, fashion and evening bags, available in array of colours and styles. Plus the latest wallets, purses, jewellery, accessories, womenswear and occasion wear. Minimum order: £100. Guaranteed next day delivery Visit us at: JLE Unit 1, 54 Derby Street, Manchester, Lancashire M8 8HF www.jadelandenterprises.co.uk • jon@jadelandenterprises.co.uk • 0161 833 1166 54 | boutique. | September 2013

shop talk

“SS13 was our best ever season since the store opened” Joanna Nicola, co-owner of London’s Oxygen Boutique, reveals why her bricks-and-clicks business is booming What are you working on at the moment?

We’ve just finished our new website and my priority right now is to grow this further and offer a better user experience online. We are also working very hard with our store’s own label Related.

How is buying going for SS14?

We’ve started viewing some collections in the UK but we’ll see others in a few weeks when we go to Paris and New York. We haven’t changed the way we buy but we are making sure that we still bring in something different for our customers.

What is a typical working day for you?

I begin each day by going through all my emails. I then check all internet orders that have been placed over night before looking at all our social media channels. Throughout the day I’ll usually be seeing collections, spending time with customers in the shop, putting orders together, researching new labels or contacting other stores for our own label.

How is business in the shop at the moment?

It’s great. We have a very loyal customer base and keep bringing in

great products to make sure we offer something different. SS13 was our best ever season since the store opened in March 2009. I think as we have a website that ships globally it really helps us try and move away from being so reliant on the British weather for sales.

What are you selling a lot of now?

We have started selling AW13 stock, which is going really well. Customers in the UK have already started investing in their autumn and winter wardrobes and we have some beautiful

jumpers and coats that we’re selling out of. Key pieces include our Sea NY gryphon jumper, very cool Lot78 hoodies, Carven coats and of course our forever best-selling Alice and Olivia dresses.

What will you be doing from now until Christmas to boost sales?

We will be organising a Christmas shopping event at some point to try and drive additional sales. We’ll also be pushing some promotional codes throughout the next few months for online customers on our database.

September 2013 | boutique. | 55

SHOP TALK

“A key advantage indies have is being able to get to know their customers in a way that the bigger stores can’t compete with” Polly Webb is the co-owner of British womenswear manufacturer Amari

“M

y fashion career started in merchandising for Laura Ashley, but following that – as well as a stint as a project manager for the UK Research Councils – I joined the family business. Our fashion brand Amari launched in 2007 initially with my sister and her partner at the helm.

They were based in Nepal and already making clothing for a variety of wellknown brands so wanted to produce a line of their own. I was dipping in and out of working with them but I came on board full-time about five years ago.

Today Amari is headed by myself, my sister, her partner and our brother – so it’s a true family business.

“At present we offer two separate labels: Amari and Lily and Me. The first was created to offer women affordable and stylish clothing that was individual and could help them look and feel great with minimal effort. That ethos is still true today.

Our Amari lady is aged over 30 and has a busy lifestyle so wants practical, easy-wearing clothing but also requires something different. When we design our pieces we keep that in mind: our fabrics are all bespoke and designed in-house while we also ensure that they’re easy-care and machine washable to give customers that easy throw-on piece that they’ll always feel great in.

“Lily and Me on the other hand is an extension of the brand but focuses more on occasion pieces rather than 56 | boutique. | September 2013

everyday wear. So it’s the type of dresses that our customers can wear day-to-evening that will make them feel special and elegant. We do focus on offering very flattering shapes and fits across both labels and concentrate on longer sleeve lengths or hemlines that they will feel comfortable wearing.

“We work with our independent stockists as much as possible to ensure that we offer them collections and a service that really compliments their business. One benefit of stocking both brands is that indies can comfortably offer a three times mark-up, which is obviously a great plus. We’ve tried to keep our wholesale prices low (Amari starts from £9 while Lily and Me begins at £12) and we’re also careful about the stockists we sell to online so our indies aren’t undercut. This is very important to us as a brand.

“Manufacturing all of the products in-house in Nepal also offers a number of benefits. These obviously include the price and turnaround time. But in addition, we can also work closely with boutique owners and offer them exactly what they want. For instance, if a buyer comes on the stand at Pure and likes a dress but thinks it would sell better with a longer sleeve, we’re able to react to that quickly.

“We also feel that we offer our customers the best of both worlds with our short and forward order services. We don’t have a cut-off date and stockists can order throughout the season, so if something sells well, we’re more often than not able to send them

more of the same item. Even if we’re sold out, we can usually turn around orders in a couple of weeks.

“There are a lot of factors affecting independent retail business at present.

But as a brand, we aim to work with our customers to help them be as successful as possible.

“I think boutiques have many benefits over the multiples when it comes to their business models. A key advantage that indies have is the personal touch and being able to get to know their customers in a way that the bigger stores can’t compete with. The brand mix is of course important – but customer service is a strength that indies can really make the most of. It can be the smallest thing to the biggest to help customers feel really special, that they’ve come across a hidden gem or a place and that they’re going to find an item that really means something to them for years to come.

“We’ve been really excited to hear from our stockists recently who’ve been telling us about the promotions and events they’ve been hosting in their stores. This sort of thing is great for indies as it means they can offer over and above what their customers expect and show them that they really care.

So much can be done and it’s such an excellent way to draw customers in.

“It’s tough out there at the moment for all retailers. But offering customers the right product in conjunction with an extra special service will ensure that you stand out from the crowd on the high street.”

www.amariuk.com l Tel: 01566 779477 l Email: sales@amaridesigns.co.uk

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To receive your regular copy of Boutique Magazine, please contact the team for subscription details on

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SUPPLIER DIRECTORY Alice Hannah Accessories Ltd Brand - Alice Hannah 7 Plough Lane, Teddington, Middlesex, TW1 9HX T: 020 943 9383 W: www.alicehannah.co.uk

Amari Designs Ltd Brands: Amari, Lily & Me 12A Newport Industrial Estate, Launceston, Cornwall, PL15 8EX T: 01566 779477 / 01566 772121 E: sales@amaridesigns.co.uk enquiries@amaridesigns.co.uk W: www.amariuk.com / www.lily-and-me.com

anneodowd agency Brand: Ronen Chen T: 020 7402 5292 E: anne@anneodowd.com W: www.anneodowd.com

Bestseller Wholesale UK Brands: Vero Moda, Vero Moda Very, VILA, ONLY, Selected Femme and Pieces T: 020 3205 03112.

E: sian.nuttall@bestseller.com W: www.bestseller.com

Boutique Agency UK Memento for you jewellery – www. mementoforyou.com Deriva Jewels – www. derivajewels.nl YAYA – www.yaya.nl T: 0208 349 5234 E: contact@boutiqueagencyuk.com W: www.boutiqueagencyuk.com

Capri Clothing T: 0203 490 8361 E: sales@capriclothing.co.uk W: www.capriclothing.co.uk

Clamor Fashion Agency Brands: Eva Tralala, Eve in Paradise (for North of England,Scotland and Wales), Krinès Berlin, and Simclan. Contact: Clare Morgan T: 07770 66 49 77 W: www.clamorfashion.com

Crea Concept Contact: Paulette Cohen and Jade Hofmayer T: 020 7436 0631 E: paulette@creaconcept.co.uk W: www.creaconcept.com

Dynasty Dynasty is one of the UK’s leading occasionwear labels. Using only the finest fabrics and most beautiful embellishments and prints, their talented team of designers and suppliers create stunning designs each season.

T: 0208 736 0200 E: enquiries@dynastyuk.co.uk W: www.dynastyuk.co.uk

64 | boutique. | September 2013

Easton Design Studio Handbags, Travel Bags, Business Accessories, Wallets & Purses, Cosmetic Bags T: 01483 272309 E: info@eastonddesignstudio.com W: www.eastondesignstudio.com

Essay Collections Limited Brands: ART, HEART and Ioanna Kourbela Contact: Momi T: 020 8675 6293 E: sales@essaycollections.com W: www.essaycollections.com

Essential Collections Ltd Brands: Pause Café, Les Fées Du Vent, Epicéa, Un Point C’est Tout, Gantebs T: 07817 548394 E: info@essentialcollections.net W: www.essentialcollections.net

Eucalyptus Clothing T: 0207 740 6323 E: enquiries@eucalyptusclothing.co.uk W: www.eucalyptusclothing.co.uk

Eurostop Limited Contact: Phillip Moylan T: 020 8991 2700, E: Phillipm@eurostop.co.uk W: www.eurostop.co.uk

Extravagance Limted T/A Sarah Pacini Brand: Sarah Pacini Contact: Nazma T: 020 7636 1280 E: nazmac@sarahpacini.com W: www.sarahpacini.com

Fairground Fairground is famous for its signature freespirited knockout collections. The Fairground Fashion House releases 13 collections per year particularly with the injection collections dropping into Store every month.

E: enquires@welovefairground.com

Fashion Closet West Midlands Range of Womenswear. Plus Size.

Stock Clearance.

T: 0121 243 9683

Funky Jewellery Ogmore Vale T: 01656842102 E: vikrevelle@funkyjewellery.com

Gift Warehouse Scarves, Handbags and Jewellery Supplier Contact: Kewel Athwal T: 0115 946 1173 W: www.giftwarehouse.eu

Hangers Of London Bespoke high-quality custom hangers 159 Garman Road, London, N17 0UR 020 8885 3055 www.hangersoflondon.com

Ingenue London T: 0207 247 7424 E: wholesale@ingenuelondon.com W: www.ingenuelondon.com

Jayley Collection Offers superior quality faux fur coats, gilets and accessories including huffs, cuffs, collars and ponchos.

We also carry a range of ethically sourced real furs. With stock available and Immediate delivery.

Showroom visits by appointment only.

T: 01782 658947 E: sales@jayleycollection.com W: www.jayleycollection.com

Kamuflage Brand: German Brand E: info@kamuflage.de W: kamuflage.fashion123.de

Komodo 77C King Henrys Road, London Womenswear T: 02077223523 E: tony@komodo.co.uk W: www.komodo.co.uk

Konplott Konplott is now one of the leading international fashion jewellery labels and continues to set world-wide trends. Konplott’s distinctive design signature appeals to women of all ages with each and every piece made by hand in limited numbers, every collection is exclusive.

T: 01304 224288 E: seward@sales.konplott.com W: www.konplott.com

Laceys Footwear T: 0207 7390 398 E: michael@laceysfootwear.com W: www.laceysfootwear.co.uk

Leap N Link Ltd Brands: Leslie Monte-Carlo, Aventures Des Toiles Contact: Pierre and Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W: www.leapnlink.co.uk

Lesser & Pavey Ltd Suppliers of Quality and Original Products V&A Bags, Travel Mugs, Keep Calm products, Trendy Quality Reading Glasses, Fashion Eye Lashes, Foil Nails and Sparkle Lips, Social Stationery.

T: 01233 279225 E: sales@leonardo.co.uk W: www.leonardo.co.uk

SUPPLIER DIRECTORY Madam Rage Update your Boutique with the hottest women’s fashion of the season from Madam Rage’s fantastic collection of women’s formal, going out dresses, tops and knitwear. Carries stock and short order T: 01977 551907 E: wholesale@madamrage.co.uk W: www.madamrage.com

Mali Lacia Mali Lacias offers an exquisite range of precious and semi precious jewellery.

All products are handmade in the UK. T: 01923 750 333 E: dipalipatel0301@gmail.com W: www.mali-lacia.com

Maple Leaf Clothing Brand: Mo boutique T: 0191 2715588 E: info@moboutique.co.uk W: www.moboutique.co.uk

Marco Tozzi Shoes & Accessories. www.marcotozzi.com

Mayfair Trunk A beautiful collection of leather handbags debbievenner@mayfairtrunk.co.uk 0844 556 5530

MDA International Brands: Lauren Vidal, Angels Never Die, Myrine, Indi & Cold, Just Be Yourself, Uno Piu Uno Contact: Martin, Jacq, Hannah or Kate T: 01234 782900 E: office@mdainternational.co.uk W: www.mdainternational.co.uk

Michael Dawson Fashion Agency Brands: KJ Brand, Mona Lisa, Reichart Blusen, LauRie, See You by Biggi M Contact: Michael Dawson T: 0161 236 1976 E: michael.dawsonfa@ntlworld.com W: www.mdfa.co.uk

Nancy Dee Pioneering womenswear label combining strong ethical philosophy with an uncompromising emphasis on style 50 Melgund Road London N5 1PT T: 07719 379 248

Nomads Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

Olvis - The Lace Collection Olvi’s The lace collection is a mixture of modern classic and bridal fashion.

T: 01625 529 529 E: info@mainetrading.co.uk W: www.olvistrend.com

Partners In Fashion Brands: Michele, Michele skirts, Just white, Innovazione, Monari, Diktons, Erfo, Seda, Murek, Frank Walder, Kirsten, Schneiders Women, Schneiders Men T: 020 7636 4207 E: sales@partnersinfashion.co.uk W: www.partnersinfashion.com

Paraspar eCommerce Solutions Brands: Firetrap, White Stuff, Crew Clothing, Sweaty Betty, New Era Caps and Foot Asylum T: 0845 2305665 E: info@paraspar.co.uk W: www.paraspar.co.uk

Pia Rossini Womenswear & Accessories T: 02891 467999 E: sales@piarossini.com W: www.piarossini.com

Purlfrost Ltd Purlees is an online store supplying seasonal and festive themed shop window stickers.

Brand: Purlees T: 020 8992 4024 E: info@purlees.com W: www.purlees.com

Retail IT T: 020 8605 9768 E: robert@retailit.com W: www.cegid.retailit.com

Robert Ross International Brands: Luis Civit, Aldo Martin Barcelona, Lewis Henry London Contact: Stanley or Amanda T: 0207 323 2012 E: robertrossint@tiscali.co.uk

Ruby Rocks Footwear Beautiful shoes inside and out!

Contact: Nadene Stevenson T: 07758 591995 E: info@uksole.co.uk W: www.rubyrocksfootwear.com

Sigal Distribution Fashion Jewellery.

T: + 44 1784 482 888 M: +44 7958 446 208 E: sigaldistribution@gmail.com

TCA Showroom One of the UK’s largest fashion wholesale agencies with a large selection of brands for men and women Brands: Sinequanone, Sealkay, Klaya, New man, Gaudi, Les lumiere de la pluie Contact: Kinsie Sidolle and Carl Easton T: 0203 432 6385 E: kinsie.tcashowroom@gmail.com carl.tcashowroom@gmail.com W: www.tcashowroom.com

The Absolute Group Luxury and E-Commerce Packaging – Gift and Product Boxes, Carrier Bags, Woven Labels, Swing Tickets and Garment Trims.

Unit 7 Dorma Trading Park, Staffa Road, Leyton, London, E10 7QX T: 0208 988 5220 E: info@theabsolute.co.uk W: www.theabsolute.co.uk

The Business Octopus The right small business insurance at the right price, business insurance experts T: 0161 968 2041 W: www.thebusinessoctopus.co.uk

The VM Source T: 01780 761947 E: info@thevmsource.co.uk W: www.thevmsource.co.uk

Tina Taylor Brand : Tina Taylor Bradstock, Underway, Combe St Nicholas, Chard, Somerset, TA20 3NS T: 01460 65803 E: info@tinataylor.co.uk W: www.tinataylor.co.uk

Top To Toe 2 Graham Road, London Software Systems stephen@toptotoe.com T: 0845 130 3535

Voyage Paris Brands: Absolu, Amazone, Calzonie, Eden Rock, Etincelle, Evaline, Exetera, Extenso, Faust, Gregg-Alexess, Jeff Gallano, Jus d’ Orange, Maille Demoiselle, Rendevouz, Sagaie, Tensione T: 020 7636 1892 E: sales@voyageparis.co.uk W: www.voyageparis.co.uk

Wembley Collections Brands: Core, Follow me, King, Unit 15, Lockwood Industrial Park, Mill Mead Road, London N17 9QP Contact: Ash Shah T: 0208 808 0550 E: wembleyfootwear@hotmail.com W: www.wembleyfashions.co.uk

YM Fashion Co (UK) Ltd Brand: Yaccomaricard Contact: Pauline Wickens T: 0207 436 8576 W: www.ym-fashion.co.uk

To advertise on these pages please contact the team on

01795 509106 or email

boutique@cimltd.co.uk September 2013 | boutique. | 65

SHOWCASES

TO ADVERTISE PLEASE CALL 01795 509106

STOCK WANTED 100% Cloud Based

ePOS, Inventory and Loyalty in a neat, managed month-by-month, multi-branch solution.

We are the UK’s no.1 buyer of all designer clothing, shoes and accessories.

EARN ££££’S TODAY Mixed bundles, current or past season collections.

No minimum / maximum.

Stockroom clearance is our speciality.

Professional, discreet and friendly service with immediate payment & collection to suit you.

Online Demo: www.BlueBoxOnline.com Tel: 0800 7 10 10 35 or 077 437 035 74

RETAILERS Turn your overstocks into CASH

01423 872868 - 07971 898477 gillie@merinofashions.co.uk

QUALITY & EXPERTISE

We pay MORE, because we dont sell on Any quantity

Clothing stock to sell?

If you have any liquidation, surplus, discontinued, or end of line clothing stock that you wish to sell.

We buy and sell large quantities of clothing stock.

RING US NOW! A FAST, EFFICENT, NO HASSLE SERVICE. T: 07811184433 E: Markmillar123@aol.com www.trademill.co.uk

David Oliver Phone: 0208 736 0088 Fax : 0208 736 0089 Mobile : 07836 389399 Email: david@dofg.net

W E T W E AT H E R

L E ATH E R PROTECTION F R O M E U R O L E AT H E R S P E R F E C T

P R O T E C T I O N

F O R

A L L L E AT H E R S , N U B U C K & S U E D E S

For more leather care tips please visit:

www.euroleathers.com tel: 01604 881097 sales@euroleathers.com

Advert 60mm wide x 80mm deep

Dragon Display Systems

We produce 3 different systems for fashion, plus gondolas and island units.

If you would like to advertise your new season collections in our SHOW issue please call Julie on

01795 509106 or email

julieneill@cimltd.co.uk 66 | boutique. | September 2013

Designed and Manufactured in the UK

www.dragondisplay.co.uk Tel 01952 290055 • sales@dragondisplay.co.uk

Display Systems Ltd

A beautiful collection OF LEATHER

HANDBAGS The Spring 2014 GIGI Collection can be viewed at the following venues: Glasgow HOLIDAY INN (GLASGOW AIRPORT) ABBOTSINCH PAISLEY GLASGOW PA3 2TR Tel: 0871 9429031 13th October - 15th October Torquay LIVERMEAD CLIFF HOTEL TORBAY ROAD SEA FRONT TORQUAY DEVON TQ2 6RQ TEL: 01803 299666 11 am - 20th October - 22nd October Bristol ARNOS MANOR HOTEL 470 BATH ROAD, BRISLINGTON BRISTOL BS4 3HQ Tel: 0117 9711461 23rd - 24th October Haslemere GEORGIAN HOUSE HOTEL HIGH STREET HASLEMERE GU27 2JY Tel: 01428 656644 29th October 11am - October 30th Harrogate DERWENT ROOM PAVILLIONS OF HARROGATE YORKSHIRE EVENT CENTRE GREAT YORKSHIRE SHOWGROUND HARROGATE HG2 8NZ Tel: 01423 544544 4th - 6th November Colchester Best Western LONDON ROAD COLCHESTER CO6 1DU Tel: 0845 373 1005 11th and 12th November

Mayfair Trunk Company

Orwell House, 1 Orwell Court, Hurricane Way, Wickford, Essex, SS11 8YJ Tel: 0844 556 5530 | Fax: 0844 556 5531 | debbievenner@mayfairtrunkcompany.co.uk