Boutique july 2018 lr

INTRODUCING SS '19 COLLECTIONS

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SHOW PREVIEW

Business and pleasure From a personal show experience to a line-up of the season’s most covetable collections, we reveal why you won’t want to miss the inaugural Harrogate Fashion Week

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uyers and brands are preparing for the debut of Harrogate Fashion Week (HFW) this month – the first industry trade show to take place in the town in over 15 years.

The two-day event, which will open at the Harrogate Convention Centre on Sunday 29 July, is completely dedicated to helping womenswear indies excel. Visitors can expect to find handpicked collections from new and emerging brands alongside free entry, parking and WIFI. The event’s organisers are placing the emphasis on quality over quantity, bringing together a unique edit of highly commercial international brands that promise to help indies secure those SAVE THE DATE Next season’s all-important sales next Harrogate Fashion season.

Week will take Key labels preparing place on 28-29 to present their January 2019 collections include Brodie Cashmere, Dante, Emreco, Foil, Gabriella Sanchez, Gill Harvey Collection, Grace and Mila, James Lakeland, Kaffe, Lily and Me, Nomads, Nougat London, Pomodoro, Rino and Pelle, Smashed Lemon, Suzy D and Tina Taylor.

“With ever-increasing competition from high street stores and online, today’s independent retailers are looking for solid brands that they can develop on-going relationships with,” says HFW director Sarah Moody.

“They want brands that represent quality, style and value for money without necessarily being the cheapest, because there’s no point trying to compete on price. The way forward is to engage and build relationships with customers. And in order to do this, indies need to have the solid backing 54 | boutique. | July 2018

of their trusted suppliers.”

Alongside its brand lineup, organisers say HFW will offer a personal show experience that is more attuned to what indie buyers want today: “I see an almost 180-degree shift in the way that people in our industry now want to do business,” says Moody. “Whereas we’ve been through a phase where more impersonal environments whether physical or virtual - have been acceptable, I think there’s a definite move towards smaller, more personal scenarios where buyers can have real conversations with real people in a relaxed and beautiful environment.”

She adds: “Business seems to have stopped being pleasurable. At Harrogate Fashion Week, we’d like to make it an enjoyable experience again.”

Situated in the heart of North Yorkshire, the picturesque spa town of Harrogate is a popular destination for business and leisure. Buyers can

BIANCA

choose from a wide selection of chic hotels and HFW’s official partner, Reservation Highway, has negotiated deals and discounts for attendees.

What’s more, there’s a 25 per cent discount on Virgin East Coast trains with regular connections from Leeds and York (visit the website for more details). Those arriving by car will have access to free parking while those coming from further afield can fly into Leeds Bradford Airport, which is only a 20-minute taxi ride away.

To celebrate the event’s launch, all attendees are invited to an aftershow party on the Sunday evening to network with suppliers and colleagues.

For more information visit Harrogatefashionweek.com Attend Harrogate Fashion Week and receive a free annual subscription to Boutique magazine.

Trade visitors will be automatically added to our complimentary mailing list after the show!

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