Boutique Magazine December 2020

DECEMBER 2020

ISSUE 121

Comfort and joy

Sustainable style Preparing for Brexit Stay-at-home chic Small Business Saturday

EDITOR’S LETTER

EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Beccy Wells – beccy@bpmedialtd.co.uk Catherine Ridings – cath@bpmedialtd.co.uk Tel 01795 509106 DESIGN AND PRODUCTION Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel 01795 509108 CREDIT FACILITIES MANAGER Beccy Wells – beccy@bpmedialtd.co.uk Tel 01795 509106 PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2020 Boutique Professional Media Ltd, The Goods Shed, Jubilee Way, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Nomads Clothing; Tel: 01566 777 567 Nomadsclothing.com

I

Ending on a igh

t’s been an eventful month, to say the least. Indies were forced to pivot their businesses to online once again in November, using social media to engage shoppers and offering additional services to drive sales. While it was a difficult period for all, some indies managed to thrive. We hope you managed to weather the storm, too. Turn to page 49 for some inspirational stories - we hate to say it, but we may not have seen the last lockdown yet.

For businesses that truly struggled with last month’s non-essential store closures, the start of December has hopefully provided some respite.

With pent-up demand for bricks-andmortar retail, experts are anticipating the year will end on a high. Small Business Saturday, which took place at the beginning of this month, was a great way to kick-start the high street’s recovery. According to recent research commissioned by American Express, there’s been a surge in affection for independent businesses following the pandemic. So, this year more than ever, the campaign was a great way to encourage consumers to show even more support for their local indies.

Find out more about this year’s event on page 7.

As you will be all too well aware, the transition period for Brexit ends of 31 December. So retailers that import or export goods to and from the EU

only have a few weeks left to make sure they’ve got everything in place. We’ve created a Brexit guide, starting on page 37, to help retailers understand what needs to be done before the end of this month. We hope you find it useful in what is an incredibly challenging time for small businesses in the UK. So, as we come to the end of 2020, a year that none of us are likely to forget, we’d like to wish you a happy Christmas and new year. With the rollout of a vaccine, let’s hope 2021 brings brighter times ahead for us all.

Gemma Ward, Editor Follow us on Twitter @boutiquemag and Instagram @boutiquemaguk

DOWN TO BUSINESS

DOWN TO BUSINESS cALL me Fred ON UNSPLASH

brooke cagle on unsplash

Are you ready for Brexit?

With the enD of the transition perioD in sight, hoW shoulD retailers prepare for brexit? here’s What you neeD to knoW to get starteD…

I

f you’re feeling baffled by Brexit you certainly aren’t alone. At the time of going to press, negotiations are still underway about the finer details of what happens after the transition period ends on 1 January. But whatever is agreed, one thing is certain: retailers importing goods directly from the EU or sending out e-commerce orders to shoppers overseas will face crucial changes to the way they run their business.

So, what can retailers do to prepare now (if you haven’t started the process already)? Of course, all boutique 38 | boutique. | December 2020

set-ups are different and the effects Brexit will have on your individual business will largely depend on how you operate. As a first port of call, retailers can visit Gov.uk/transition and use the online checker tool to find out what they need to do to prepare.

After answering a series of questions you will be given a personalised list of actions for your business, which will provide clearer guidance on what you need to do to in the new year.

Ringing in the changes

The end of the transition period will

result in changes to the way retailers operate in five key areas. These include trade, importing and exporting; placing goods on the Great Britain and EU market; e-commerce regulations; transferring personal data between the UK and other countries; and hiring staff outside and inside the UK. Retailers will need to check changes in import and export declarations, customs taxes, global tariffs and the classification of goods. Retailers selling to customers in the EU online should also carry out a review of their e-commerce activity, check

all regulations relating to online shopping, advertising and contractive.

You should review any regulations around the use of personal data between the UK and other countries.

For hiring staff outside and inside the UK, you will need to consider immigration and employment regulations.

According to government guidance, retailers will need to understand how these changes will affect their business and prepare accordingly to ensure they can continue trading from 1 January 2021.

Imports and exports

Importing and exporting goods is changing from the start of 2021. These changes will be rolled out in three stages. From 1 January, there will be full controls in place for exports within the EU, export declarations and UK exit, safety and security declarations will be required for all goods. Retailers importing goods will need to prepare for customs requirements such as customs declarations. Previously UK retailers didn’t have to declare goods arriving from suppliers also within the EU. However, they will now be required to declare goods arriving (like

retailers would for importing from non-EU countries such as the USA, Switzerland, Norway and Iceland). You can make the declarations yourself, but some businesses prefer to use a courier or customs agent. Retailers can find more advice on this by visiting, Gov. uk/guidance/appoint-someone-to-dealwith-customs-on-your-behalf Businesses will also need to consider how they account for and pay VAT on imported goods. Unless you are importing goods that are controlled (such as alcohol and tobacco), you can opt to delay customs declarations for up to six months. You must ensure that you keep sufficient records of imported goods. While tariffs may be payable on relevant goods, duty payments can be deferred until the customs declaration has been made.

The second stage of the process will take place from 1 April, when all products of animal origin such as meat and honey will also require prenotification and the relevant health documentation. Physical checks will continue to be conducted at the point of destination.

The third stage takes place on the 1 July 2021 when there will be full controls in place for all goods. For any

Shop Talk

Industry opInIon

goods you are moving, you will have to make full customs declarations at the point of importation and pay relevant tariffs. Full safety and security declarations will be required and will have to be presented to border control and there will be an increase in physical checks and sample taking.

Brexit to-do list • Research how to make customs declarations for importing from the EU (you can do this yourself or enlist a courier or customs agent) • Check if import VAT is due at the border • Make sure you have an EORI number, even if you buy your stock from the EU via UK-based agents and distributors • Find out about the UK Global Tariff and how it might affect the amount of tax and duty you pay on imports • Check the new rules for importing certain types of goods • Ask your accountant if you’re eligible to delay declaring customs for up to six months december 2020 | boutique. | 39

Survival plans

T

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he second national lockdown had a catastrophic effect on November’s retail sales.

But indies managed to ride out the storm with new e-commerce sites, engaging social media posts and innovative marketing campaigns. We speak to three boutique owners to discover how they survived lockdown 2.0… dECEMBEr 2020 | boutique. | 49

DECEMBER 2020 | boutique. | 3

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CONTENTS

DECEMBER 2020 | boutique. | 5

1 – 5 February 2021 Atelier Richelieu, Paris – France Join us for a new kind of sourcing www.texworld-paris.com

TW48e_AP_210x297mm_LeatherInternationaln_SHOW_Eng.indd 1

17/11/2020 13:02

Fashion Fix

esseNTIAl News fOr INdIes

mANdY errINGTON, dJV bOUTIQUe

S

UK shoppers spend a record £1.1 billion on Small Business Saturday 2020

hoppers flocked to the high street at the beginning of this month to show their support for indies on Small Business Saturday – spending an estimated £1.1 billion. The UK’s eighth annual campaign, which took place on 5 December, was well timed this year - coming just three days after the national lockdown lifted in England.

According to research commissioned by founder and principal supporter American Express, 15.4 million people chose to “shop small” this year. While this represented a 2.2 million decline in footfall compared to last year, the average spend per person rose by 56 per cent from £45.42 in 2019 to £70.74 in 2020.

The campaign was supported by political figures including Prime Minister Boris Johnson, Rishi Sunak, Keir Starmer and Nicola Sturgeon. It also drew high engagement on social media, with #SmallBusinessSaturday

trending throughout the day.

Michelle Ovens MBE, director of Small Business Saturday, comments: “I have no doubt that this strong support for small businesses has been driven by recognition of the critical role they played in our communities during lockdown. So many firms worked hard to pivot and adapt their businesses during this national emergency, often stepping in to offer useful services, vital products, as well as being a source of practical support and kindness.

This year Small Business Saturday is not just about one day, but all of the small actions that individuals can do across the winter to add up to one big impact.”

Fashion indies taking part included ambassador Deryane Tadd, owner of The Dressing Room in St Albans. She appeared on BBC News, saying: “the Shop Small campaign couldn’t have come at a better time for independent businesses.” She explained: “It’s been a

challenging year; we’ve lost a third of our turnover, but we’ve come through it where larger corporations haven’t.

The Shop Small campaign encourages people to get out there and visit local stores. They realise it makes a difference and it will help to keep jobs alive and local economies thriving.”

Mandy Errington, owner of DJV Boutique in Ipswich, also took part in this year’s campaign. Her store was chosen as one of the 2020 Small Biz 100, which profiles some of the UK’s best small businesses in the 100 days running up to the event. She says this year was a great time to get involved in the campaign and join its community: “The message is finally getting out and customers are realising how important it is to support their local shops. It’s been a turbulent year for small firms so it’s been great to receive additional support and guidance from the Small Business Saturday’s team of experts – I’m so pleased we were selected.” december 2020 | boutique. | 7

FASHION FIX

Carnaby Street unveils 2020 Christmas lights installation Shoppers visiting London’s Carnaby Street this Christmas will be immersed in neon pink light thanks to its festive collaboration with Choose Love. The area is famous for its Christmas lights and this year it has teamed up with the charity that offers support for refugees in need. The new installation includes a series of light boxes – each containing messages of hope - running the length of the street. Simon Quayle, director at Shaftesbury, comments:

“Our message this Christmas is one of positivity. It has been a tough year and we wanted to use our installation to reinforce the message of togetherness.”

Chalk supports indie retailers with #ShopLocalWithChalk campaign Kent-based fashion and lifestyle brand Chalk launched a digital campaign last month to encourage people to shop online with local boutiques during the second lockdown. Now restrictions have eased, the brand is reminding social media users of the joy of shopping in person and discovering unique products at indie stores.

Its #ShopLocalWithChalk campaign includes posts and engagement with local influencers, while it is also generating awareness across its own

8 | boutique. | December 2020

channels by spotlighting a regular #BoutiqueOfTheWeek.

Stockists that have featured so far include Fox and Feather in Bristol (pictured below), Car and Kitchen in North Yorkshire and The White Room in Devon.

Chalk founder Lisa Hemingway comments: “It’s been a tough year for all of us and we wanted to do something to support our incredible stockists and help keep our high street shops alive.”

Womenswear indies hit back at non-essential store closures on social media

Boutiques in Business, a collective of UK-based womenswear indies, launched a campaign during the second lockdown to highlight its members’ “utter frustration” over the government’s decision to close ‘non-essential’ stores.

As part of the campaign, members shared pictures on social media of mannequins positioned in their store windows with their backs turned. Founder Amanda Slattery says it was a symbolic gesture to reflect their belief that the government “has turned its back on independent retail.”

She says: “Our members feel let down, ignored and extremely angry.

While we were forced to close for a month, these so called non-essential retail items such as clothing and gifts were being hawked for sale by supermarkets and other retailers.”

The idea for the campaign was created by Boutiques in Business member Naomi Walker, owner of Bombshell Betty Boutique in Garstang. She says: “The idea was to collectively demonstrate the real sense of injustice felt by members during the second lockdown. The view from our shop windows was that the government had effectively turned its back on independent retail.”

Contact: Apt Collections Int: 0207 580 3202 nigel@aptcollections.ltd.uk claudia@aptcollections.ltd.uk www.aptcollections.co.uk

FASHION FIX

Retail sales rise in October before second national lockdown The latest BRC-KPMG Retail Sales Monitor reveals that total retail sales increased by 4.9 per cent in October. This represents a year-onyear uplift, which industry watchers believe was fuelled by the news of a second national lockdown and early Christmas purchases.

UK retail sales – excluding temporarily closed stores and including online sales – increased 5.2 per cent on a like-for-like basis.

Total retail sales increased 4.9 per cent in the four weeks to October 31 against a decline of 0.3 per cent in the same period the previous year. These figures fall in line with a three-month average growth of 4.9 per cent.

On a three-month basis, in-store sales of non-food items fell 9 per cent and 11.4 per cent in like-for-like and total terms respectively – a significant improvement from the 12-month average decline of 19.6 per cent.

Will Broome, CEO of retail fintech

10 | boutique. | december 2020

barometer Industry sales fIgures october 2020 (versus october 2019)

+5.23 Average sales quantity app Ubamarket, says: “These figures demonstrate clear support for the sector and how much consumers still wanted to go and do their Christmas shopping in physical retail spaces ahead of the festive period. With push notifications, personalised offers and in-app payments, retailers can use apps and tech to open their doors safely while using spend data to help rebuild their businesses after a turbulent year.”

Future retail: Ace and Tate opens first eco-friendly concept store Dutch eyewear brand Ace and Tate has opened its fifth London store in Marylebone this month, which is the first in the world to be based on its new Responsible Retail Design concept. The brand says “the future of bricks-and-mortar retail is

Boutique

responsible” and that the pandemic has accelerated its move into creating more sustainable stores.

A collaborative project across multiple teams, Ace and Tate’s design team worked with CEO Mark de Lange, retail expansion director

-12.27 Average selling price

-1.27 Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com Doortje van der Lee and creative director Ruud de Bruin to set new principles to decrease the brand’s stores’ environmental and economical impact. This new design concept will ensure that future store rollouts are flexible as well as modular, allowing Ace and Tate to respond fluidly and sustainably to future retail challenges.

The latest store boasts specially designed pieces by Danish sustainable furniture company TAKT as well as counters made using end-of-life textiles and off-cuts by Kvadrat.

Meanwhile, the walls inside its optician room are made from WoolFelt and are removable and reusable.

nomadsclothing.com info@nomadsclothing.co.uk 01566 777338 We are now taking orders for AW21, through our website and catalogue or by appointment with one of our agents.

Please contact us for further info.

FASHION FIX

#Grid goals Top posTs To inspiRE youR own insTagRaM fEED

@thedressingroomsocial

“Our loungewear has gone to the next level with this beautiful @daybirgeretmikkelsen ensemble…”

@joannaedwardsagency

“…Aaaaaaaaaahhhhhh wooooooohoooooo - best of luck everyone! #lockdownretail #shoplocal #shopsmall

@holly.c

“From day one Holly and Co has been on a mission to encourage people to vote with their money…”

Social butterflies @maisiekboutique

Claire Horrell, owner of Kent-based boutique Maisie K, has a natural flair in front of the camera and posts daily videos on her store’s latest pieces.

12 | boutique. | DECEMBER 2020

@stickandribbon

“We’re taking inspiration from Netflix’s Emily in Paris with this stylish outerwear…”

ThREE inspiRaTional insTagRaM aCCounTs To sTaRT following now

@alluringboutique_ elgin Beautiful outfits and fashion pieces handpicked by Alluring Boutique owner Debra Smethurst.

@screamprettystyle If you want to see regular updates of inspirational and affordable fashion jewellery from a British brand, hit the follow button now!

FASHION FIX

Seeing stars Made from a supersoft cotton and modal blend, Cyberjammies’ Stella Celestial print pyjamas have been a sell-out style for the brand. £POA; Tel: 01245 396 821 E: mark@ cyberjammies.co.uk

Believe in magic

Sustainable and comfortable, Magic Bodyfashion has added four new styles to its Body Hugging Bamboo collection. Its Comfort Shorts and Thong as well as its Bamboo Leggings and Bodysuit are made from 78 per cent eco-friendly Tanboocel Bamboo fibres, offering a super-soft feel and better ventilation than cotton. £POA; Tel: 0207 499 4598 Magicbodyfashion.com

Let it glow

Treasure trove

Lovingly created by hand in Pembrokeshire, Angela Langford Skincare offers organic, vegan, cruelty free, mood-boosting skincare products harnessing the finest natural ingredients.

The brand’s Bloom and Glow Oil has received a range of awards and came out top in independent testing trials for facial oils by Good Housekeeping magazine. £POA; Tel: 01348 811 711 Angelalangford.com 14 | boutique. | DECEMBER 2020

Christmas sparkle

A shimmering addition for any look, Scream Pretty’s Stardust Ring features an asymmetrical display of clear cubic zirconias resembling a constellation from a starry night-sky. £9.95; Tel: 01753 424 160 Tradescreampretty.com

STRIKE GOLD WITH THESE MUST HAVE FASHION AND BEAUTY BUYS

Festive feel

Capri Clothing’s short order pieces for AW20 can be effortlessly mixed and matched to make Christmas styling easy. Pair its easy-wear dresses and tunics with its coordinating scarves and jewellery to create the perfect festive look. £POA; Tel: 0203 819 0819 Capriclothingonline.com

FASHION FIX

Bag for life

Available in a choice of 30 eye-catching prints, each eco-friendly Kind Bag is crafted using waste plastic from six discarded plastic bottles. With a lightweight, durable and water resistant design, they are perfect for storing in handbags until needed. £POA; E: hello@kindbag.co Kindbag.co

Back to basics

Eco chic

SuStainable proDuctS anD branDS

Danish label By Basics only produces what’s needed to completely eradicate overstock and waste. From raw materials to final product, its pieces are ethically made without damaging people or the planet. For AW20, the brand has created comfy and chic sweaters and joggers in non-itchy Oeko-Tex-certified merino wool. £POA; Tel: 07504 117 954 E: info@jpf.london Jpf.london

Safety first

Designed in recycled waterproof fabric to hold a face mask and hand sanitiser, Lefrik’s Viena carry pouch can be worn around the neck, waist or shoulder. Its design features a main zipped compartment, outside mesh pockets and detachable straps for versatility and comfort. £POA; Tel: 07958 649 559 E: kevin@northandsouthfootwear.co.uk

Going full circle

London label Fanfare creates ethical clothing using repurposed and reused textile waste that would have otherwise ended up in landfill. Its cosy GOTScertified Organic Cotton Jumper features sustainabilitythemed patches and stylish exaggerated sleeves. Each comes in its unique recycled packaging for low impact delivery. £POA; E: esther@ fanfarelabel.com 16 | boutique. | December 2020

Light the way

Eco-friendly accessories brand Matt and Nat has launched a line of vegan soy candles in natural scents. This large Girl’s Night In version is perfect for post-lockdown get-togethers.

From £7; E: inquiries@mattandnat.com

• Bespoke packaging tissue – all colours available • Personalised branding for your stores T: 01395 223405 E: info@suttonswrap.co.uk www.suttonswrap.co.uk

SIMPLY GORGEOUS JEWELLERY AND SCARVES

BRITISH TRAVELGOODS AND ACCESSORIES ASSOCIATION

Buy online at missmilly.co.uk or call: 01905 622 509 December 2020 | boutique. | 17

FASHION FIX

Summer chic

Parisian label See by Chloe has unveiled a chic collection for SS21 inspired by a city girl’s travels to the South of France. Expect an effortlessly feminine line-up of printed dresses, white linens, poplin accented with broderie anglaise, crisp city shorts, ribbed polos and fresh tees that look perfect teamed with the season’s musthave Cecilya leather bucket bag. £POA; Tel: 0033 144 943 333 Chloe.com

Timeless classics

Featuring a detachable hood and generous patch pockets, Riley Studio’s unisex Classic Car Coat is water repellent and can be machine washed. This statement check version is a limited edition and has been crafted using surplus fabric to create a zero waste solution. £POA; E: hello@riley.studio Riley.studio

Boutique oves…

Adventure seeking

THIS MONTH’S LUST HAVE FASHION DISCOVERIES

Inspired by a vintage camera bag, the Cambridge Satchel Company’s Traveller Bag was made for adventures. Its design includes magnetic enclosure side pockets, an adjustable shoulder strap and plenty of space for a small camera to capture memorable moments. £POA; E: wholesale@ cambridgesatchel.com

Fashion solutions

Designed to keep masks safely around the neck when not in use, Miss Milly’s necklace-style lanyards come in five designs and clip onto the elastic of any face mask. £4; Tel: 01905 622 509 Missmilly.co.uk

Statement jewellery

British brand Nour London specialises in bold statement jewellery, all designed in-house at its UK headquarters. Buyers can expert to find unique pieces for affordable prices, including bold necklaces, bracelets, hair accessories and brooches. Tel: 0208 905 2070 Nourlondon.com 18 | boutique. | DECEMBER 2020

Looking for something different?

Look no further, our Agency specialises in sourcing and supplying independant Boutiques with best-seller products from France which will stand you appart from the competition! Our current lines include:

How to view our collections?

We offer a variaty of means for you to view our ranges to meet your prefered ordering platform - A central London showroom where all our ranges can be viewed for a few days every season.

- A visit to your premises with a selection of samples (subject to distance) - Online tools such as Look-books and photo galleries - A B2B ordering tool featuring 360° product view - A live video presentation through our website support-system or any video tool of your choice

PRODUCT GALLERY

B2B ORDERING TOOL

LIVE VIDEO PRESENTATION

360° PRODUCT VIEW

Contact: Pierre & Bhavna at Leap N Link Ltd. T:: 0161 713 1803 E:: info@leapnlink.co.uk W:: www.leapnlink.co.uk

Stock Up

What to buy noW

Staying in

JEn P on unSPLaSh

H

elp shoppers create a safe haven at home this winter with sumptuous knitwear, chic pyjamas and luxe loungewear. We pick out some of our favourite pieces… dEcEmbEr 2020 | boutique. | 21

Joe Browns

STOCK UP PAUL SMITH BOOK, PHAIDON, £POA

TENCEL POLO NECK, STUDIO RILEY, £POA SKI SOCKS, FALKE, £POA

SELFIE SWEATSHIRT, MAEVE WITH LOVE, £20

Home comforts

CREATE A COLOURFUL SAFE HAVEN WITH THESE COSY PICKS

ZAKOPANE SWEATER, KNITSS, £POA

Cyberjammies

LEGGINGS, MARC CAIN, £POA

WEBSTER PANTS, KNITSS, £POA

GREEN JUMPER, MARC CAIN, £POA

CYBERJAMMIES Tel: 01245 396 821 E: mark@cyberjammies.co.uk; FALKE E: elena.baluta@falke.com; JOE BROWNS E: wholesale@joebrowns.co.uk; KNITTS E: dilek.sari@knitss.com; MAEVE WITH LOVE E: maevewithloveart@gmail.com; MARC CAIN Tel: 0207 436 0705; PHAIDON BOOKS E: uksales@phaidon.com; STUDIO RILEY E: hello@riley.studio

22 | boutique. | DECEMBER 2020

www.JessandLou.com Contact sales@jessandlou.com to request a login to see wholesale prices, or call Damon on 07709664141.

Stock available for next day delivery

Joules

STOCK UP BANKSO PANTS, KNITSS, £POA

CHOW SWEATER, KNITSS, £POA

RECYCLED WOOL TROUSERS, STUDIO RILEY, £POA

ALPHABET TEA CUP, CATH KIDSTON, £POA

SLIPPERS, JUST SHEEPSKIN, £25.70

Under raps

STYLISH FINDS FOR RELAXING AT HOME THIS WINTER

FRANK CANDLE, MAROKKA, £POA

FAVOURITES CARDIGAN, HANRO, £POA

MINI SLEEP SET, CATH KIDSTON, £POA

SOCKS, BARBOUR, £POA

BARBOUR Tel: 0191 496 9538 E: sales@barbour.com; CATH KIDSTON E: wholesaletradeenquiries@cathkidston.co.uk; HANRO Tel: 01580 241 111 E: slc@intimateslingerie.co.uk; JOULES Tel: 01858 435 261 E: trade@joules.com; JUST SHEEPSKIN Tel: 01277 630 277 KNITTS E: dilek.sari@knitss.com; MAROKKA E: info@marokka.com; STUDIO RILEY E: hello@riley.studio;

24 | boutique. | DECEMBER 2020

Boutique Runway Virtual howr m A/W 21

Brand registration now open www.boutique-magazine.co.uk/runway/brand-registration/

Contact julie@bpmedialtd.co.uk for more information

brand profile

mArcus LoKe on unsPLAsh

Something new Add these covid-secure showroom dAtes to your 2021 buying AgendA

26 | boutique. | december 2020

F

ollowing the cancellation of January and February’s major trade shows, some agents and brands are hosting intimate presentations of their latest collections instead. So, if you want to head out and touch next season’s ranges, here’s a round-up of who’s showing what and where…

brand profile

LEAP N LINK

sArAh dorweiLer on unsPLAsh

VENUE: 3rd Floor, Asia House, 63 New Cavendish Street, London, W1G 7LP DATES: Showing from 7 – 10 February 2021 BRANDS: Fuego Woman, Meri Esca, Pause Café, Olivier Philips CONTACT: Tel: 0161 713 1803/ 07976 264 618 E: info@leapnlink.co.uk Leapnlink.co.uk

JOANNA EDWARDS AGENCY VENUES AND DATES: Joanna Edwards Agency’s London Showroom, 46 Great Titchfield Street, London, W1W 7QA (opposite the Riding House Café) – 5 – 19 February 2021; Manchester Showroom, Staycity, 8B Gateway House, Manchester, M1 2GH (above Manchester Piccadilly Station) – 21 February – 26 February; Ireland Showroom, location TBC – 28 February – 4 March 2021.

BRANDS: Xenia Design, Lofina, Elli, Arggido, Colour Nude, Carla Ruiz, Aino, Jianhui London, Qui Prive CONTACT: Tel: 07512 550 346 E: joannaedwardsagency@gmail.com Joannaedwardsagency.co.uk

LIZ D’ESTERRE FASHION AGENCY VENUE: See Liz d’Esterre’s collections in Central London at The Gallery, Asia House, 63 New Cavendish Street, London, W1G 7LP DATES: Showing from 4 – 18 February 2021 BRANDS: Badoo, Dolcezza, Estel, Ever Sassy, Tuzzi CONTACT: E: lizdesterre@yahoo.co.uk Lizesterrefashionagency.com

LYN BURNS FASHIONS

CAROL C COLLECTIONS

VENUES AND DATES: Reigate Manor Hotel, Reigate Hill, RH2 9PF (Junction 8 on the M25) – 8 – 12 February 2021; 44 Hallam Street, London, W1W 6JJ – 15 – 19 February 2021; Apart Hotel Stay City, Gateway House, Manchester Piccadilly, M1 2GH - 22 - 26 February 2021.

BRANDS: Vetono, Yellow Label Knits, Simclan CONTACT: Tel: 07711 847 275 Lynburnsfashions.com

VENUES AND DATES: Leeds showroom (by appointment only) - showing from January – March 2021; Carol C Collection’s London Showroom - from 5 – 19 February 2021; also showing via agents nationwide across UK and Ireland, contact Carol C Collections directly for details.

BRANDS: Foil, Orientique, Oopera, Focus, Tirelli, Tirelli Weekend CONTACT: Tel: 0800 612 9009 Carolccollections.com december 2020 | boutique. | 27

W E C A R E W H AT Y O U W E A R

Frandsen Nordic Outerwear available for in-season express delivery.

W E C A R E W H AT Y O U W E A R

GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

ACCESSORIES

Fashion Extras Standout acceSSorieS and homewareS

Snow day

Instant lift

Free from wires and other bra pain points, the Wear My Freedom Freedom Bra offers support and lift for women who wear larger cup sizes. £POA; E: hello@wearmyfreedom.com

Best seller

Tangerine dream

Brighten up dreary winter days with Behno New York’s Ina Mini Crossbody in Saffron, which is crafted in supple Italian pebble leather with a cotton twill lining. £POA; E: sales@behno.com

Making traditions

With shared roots in surf and snow, Ugg has teamed up with LA brand Stampd to create a footwear collab featuring waterproof boots and faux fur slides. £POA; Tel: 0808 189 0015 Ugg.com

With notes of amber, floral and cedarwood, Fleur Noir is the bestselling unisex fragrance from Cheshire indie group The Edit – and it’s available for other indies to stock now. £10; E: hello@theeditboutique.com

Blending traditional soap making techniques with today’s innovations, L’Occitane has created a collection of modern soaps enriched with its signature natural origin ingredients. £POA; Uk.loccitane.com

It’s a kind of magic

For all seasons

Blue Christmas

Combining smooth fabrics and bonded panels, Magic Bodyfashion’s ForEveryone Bodybriefer shapes the waist, sides and back in the all right places, while offering a comfortable fit. £POA; Tel: 0031 546 727 300 30 | boutique. | december 2020

Handmade by artisans in Nepal, Egos-Copenhagen’s Fair Trade temperature regulating slippers are crafted using pure natural wool. £POA; Tel: 07958 649 559 E: kevin@ northandsouthfootwear.co.uk

Sante and Wade’s gift-perfect Sway Blue Snake sneakers feature a classic silhouette, luxe snake print leather uppers and a cushioned footbed made from recycled cork. £POA; E: hello@ santewade.com

ACCESSORIES

Message in a bottle

Available in two sizes and six colours, Closca Bottle Wave features a silicone cover and grip flap for attaching to bags, buggies and bikes. £POA; Closca.com

The time is now

Change things up

Miss Milly’s new interchangeable magnetic pendant gift sets feature three designs so customers can change their necklace to match their outfit.

From £16; Tel: 01905 622 509

Perfect scents

Friend for life

Created by Essex-based founder Samantha Henry, Pup Chic Boutique offers cute dog and human accessories such as slogan tote bags. £POA; E: hello@pupchic.boutique

Cool to be kind

Designed without a clock face, British brand The Watch Now offers a 10-piece line of contemporary watch designs that remind the wearer to live in the moment. From £19.95; E: bieke@ beexbranding.com Thewatchnow.com

With delicious scents such as Black Raspberry and Grapefruit and Basil, Kiss Air’s hand-poured candles are made using natural soy wax and burn for up to 35 hours. £4.80; E: info@kiss-air.com

Lightweight, durable and water resistant, each eco-friendly Kind Bag is made from six discarded plastic bottles and comes in a choice of 30 eye-catching and stylish prints. £POA; E: hello@kindbag.co Kindbag.co

Home help

Look on the bright side

Happy face

Featuring pretty prints, Harris and Hall’s wax wraps are made from certified organic cotton, beeswax, resin and jojoba oil to create a sustainable alternative to cling film. 3pk £8.50; E: info@harrisandhall.com

Created by an independent designer to inspire positivity, The Mood Club’s Mood Cards include every day activities that encourage growth and personal development. £POA; E: fede@themoodclub.com

My Mask London offers luxury face masks with a Silvadur cotton filter infused with antibacterial silver ions.

The outer and inner part of the mask is made from 100 per cent silk. £POA; E: MyMaskLondon@abstractpr.com december 2020 | boutique. | 31

brand profile

Made to order

Slow faShion label by baSicS offerS retailerS made-to-order clothing that minimiSeS waSte while maximiSing SaleS potential

D

anish label by basics offers an alternative to fast fashion with its easy-wear wardrobe staples that are created sustainably and ethically.

Its slow fashion concept is based on enduring quality and is designed to maximise retailers’ return on investment.

The label’s design signature includes every day basics in relaxed silhouettes, crafted ethically using natural fabrics.

The range includes womenswear, menswear and childrenswear as well as accessories. All of its products are made in at its co-owned factory in Poland or its partnership operation in Portugal. The brand is truly independent and doesn’t supply its collections to multiples or department stores.

Daily essentials

When ordering from by basics, there are no minimum order quantities for retail stockists – meaning buyers can select only what they need for their store. Boutiques can mix styles, colours and sizes to create an edit that suits their business and customer base. Each order is made especially for the retailer while all the styles in its BLUSBAR range are hand cut - ensuring no wasteful overstock and complete deliveries per customer. Its pieces are also delivered on a continuous production cycle throughout the year, helping stockists control their cash flow and stock levels while minimising risk.

“We stock fabrics - not finished pieces,” says COO Peter Greensteen.

“Therefore, every single order is customised. At the same time, we are able to use all of our fabrics as our designs are manufactured with the 32 | boutique. | december 2020

same colours and quality season after season. It is 100 per cent up to our customers what styles are produced, and therefore we only produce according to demand. This is a great way of eliminating overproduction and we are always looking for greener and better alternatives.”

Retailers are also given access to the company’s B2B online platform, making reordering efficient and straightforward. “Our ‘no waste’ buywhat-you-need-when-you-need-it model is backed up with password protected online ordering platform meaning we can control distribution and protect customers’ exclusivity,”

explains John Pearce, founder of John Pearce Fashion, which supplies the brand in the UK and Ireland.

The choice is yours

Within the by basics stable sits a range of brands to suit a variety of needs. These include its merino wool line BLUSBAR for women and RAM for men; BAMBOO offering pieces in bamboo jersey; its organic cotton jersey range, cotton sense; and its woven collection, OWN, which combines linens, poplins, brushed wool and cotton-backed merino. The latest addition to the range is Grums – a young company that produces beauty

brand profile

products from used coffee grounds.

The brand suits its ethical ethos – even down to its biodegradable and recyclable packaging – and retailers can order the range via the by basics B2B platform.

By basics co-owns its production facilities in Poland, giving it full control over quality and human resource management. Each collection is crafted using sustainable and natural fabrics such as wool, bamboo and cotton. All of its organic materials are Oeko-Tex certified and are carefully chosen with this mindset. Retailers can choose from 60, 34 and 25 different colours respectively – allowing them to create their own unique edits to give their store a point of difference.

“Our fabric weights are deliberately transitional,” Pearce explains. “The only thing making them seasonally specific are the colours customers choose to run. On our tumble dry merino wool, for example, there are 60 colours. This means customers can run their winning styles through the year with virtually no product going into sale.”

In line with its sustainable ethos, Pearce says the brand operates in “a 360-degree ethical way.” He explains: “From the raw materials to the final product, we ensure animal,

environmental and social welfare in the best possible way. We do our best to treat the planet, people and relationships with respect and honesty. We strive for quality and thoughtfulness in every style, in every personal interaction and every aspect of our work.”

The label is popular among highend UK boutiques that focus on sustainability, including Molly and Co in Towcester, Kings Road Fashions in Leighton Buzzard and Woburn, Oberon in Shrewsbury, Flint in Lewes and The Italian Touch in Ryde.

Meanwhile, it sits well alongside brands such as Capri Clothing, East West, Reiko, Mes Soeus et moi, Mama b, Masai and Out of Xile.

Caroline Winsland, owner of Molly and Co, is a fan of the brand: “We love by basics for its effortlessly stylish designs and impeccable quality,” she says. “We buy right across the range from cotton to bamboo and the BLUSBAR merino wool. Our customers love the way they can build a timeless wardrobe through the seasons; it truly is a transitional collection suited to the modern woman. For us, the retailer, it works well as we can top up our stock any time of the year to suit our needs with just a five-week run time. Even better,

the whole collection is produced in Europe and is completely natural and sustainable.”

Retail support

For SS21, by basic’s four to six week delivery model means it hasn’t started taking orders just yet. “Our clients are very relaxed about this as it means they can place their orders when they have a clearer understanding of the market,” says Pearce. “This is especially important in the current climate. I stress again, there is no minimum order and retailers can do what they want, when they want, in their own time online.”

The brand also offers its stockists additional support, including marketing materials such as videos, images, logos and links, which are available free of charge via the by basics website (bybasics.com). In addition, John Pearce Fashion will be launching a social media campaign on Twitter, Facebook and Instagram aimed at linking retail consumers with by basics stockists.

Wholesale prices range from £6 - £75 per piece while there is no minimum order requirement.

CONTACT: Tel: 07504 117 954 E: info@jpf.london jpf.london/ bybasics.com december 2020 | boutique. | 33

PROMOTION

Joy to the world

Update yoUr christmas edit with capri clothing’s selection of clothing and gifts ‘Tis the season to spread joy – and that’s the aim of Capri Clothing’s AW20 collection. Designed with its loyal customers in mind, the brand’s line-up of sophisticated clothing and accessories make the perfect winter wardrobe essentials and chic Christmas gifts. Here we pick out some of our favourites…

Coordinating style

Layered luxe

Capri Clothing’s popular Pines Print dress pairs effortlessly with its Contrast Colour Cardigan. Style with its Silver Circle Necklace or Wooden Grey Mix Necklace for a chic Christmas look.

Playing on subtle tones of grey, black and navy with the addition of hand-crafted prints, Capri’s collection allows retailers to create beautiful winter outfits for customers of all shapes and sizes.

Winter updates

Jewel display

Made with ethically sourced fabrics and materials, Capri has something for everyone this winter. Layer in style using its plain and printed tops, tunics and dresses then accessorise with a statement necklace or shawl to finish your look.

Always made with love and designed in-house, Capri Clothing’s selection of necklaces, bracelets and accessories are made from reclaimed and recycled materials – creating the ideal gift idea for shoppers of all ages this Christmas and beyond.

CONTACT: Tel: 0203 819 0819 Capriclothingonline.com 34 | boutique. | december 2020

PPE Supplies Help protect yourself, your staff and customers against Coronavirus with our range of Personal Protective Equipment PPE and signage.

Help control your customer flow and manage social distancing in and out of your store with this remote controlled Traffic Light Kit.

Face Masks Nitrile gloves Hand sanitiser Face shields Hygiene guards Disposable aprons Latex gloves Queue management Thermometers Cleaning supplies Antibacterial gloves Latex gloves Sanitiser stations

Visit us at morplan.com London 020 7636 1887 Bristol 0117 964 3883

Glasgow 0141 429 0537 Birmingham 0121 333 1390

Order Hotline 0330 44 55 666

The Complete End-to-End Retail Solution Simple. Powerful. Affordable.

Cloud POS, Ecommerce and Intelligent, Seasonal Reporting

“We looked ... there isn’t another retail system out there that costeffectively delivers the End-to-End solution like that of Citrus-Lime Cloud POS. It doesn’t seem to exist.”

Paul Trepte Trekitt Managing Director

www.citruslime.com

Down to Business A helping hAnd for fAshion indies

New Year, new rules

chrisTiAn Wiediger on UnsplAsh

T

he Brexit transition period ends this year.

We uncover some of the actions retailers need to take to prepare for the changes now‌ december 2020 | boutique. | 37

DOWN TO BUSINESS

brooke cagle on unsplash

Are you ready for Brexit?

With the enD of the transition perioD in sight, hoW shoulD retailers prepare for brexit? here’s What you neeD to knoW to get starteD…

I

f you’re feeling baffled by Brexit you certainly aren’t alone. At the time of going to press, negotiations are still underway about the finer details of what happens after the transition period ends on 1 January. But whatever is agreed, one thing is certain: retailers importing goods directly from the EU or sending out e-commerce orders to shoppers overseas will face crucial changes to the way they run their business.

So, what can retailers do to prepare now (if you haven’t started the process already)? Of course, all boutique 38 | boutique. | December 2020

set-ups are different and the effects Brexit will have on your individual business will largely depend on how you operate. As a first port of call, retailers can visit Gov.uk/transition and use the online checker tool to find out what they need to do to prepare.

After answering a series of questions you will be given a personalised list of actions for your business, which will provide clearer guidance on what you need to do to in the new year.

Ringing in the changes

The end of the transition period will

result in changes to the way retailers operate in five key areas. These include trade, importing and exporting; placing goods on the Great Britain and EU market; e-commerce regulations; transferring personal data between the UK and other countries; and hiring staff outside and inside the UK. Retailers will need to check changes in import and export declarations, customs taxes, global tariffs and the classification of goods. Retailers selling to customers in the EU online should also carry out a review of their e-commerce activity, check

DOWN TO BUSINESS cALL me Fred ON UNSPLASH

all regulations relating to online shopping, advertising and contractive.

You should review any regulations around the use of personal data between the UK and other countries.

For hiring staff outside and inside the UK, you will need to consider immigration and employment regulations.

According to government guidance, retailers will need to understand how these changes will affect their business and prepare accordingly to ensure they can continue trading from 1 January 2021.

Imports and exports

Importing and exporting goods is changing from the start of 2021. These changes will be rolled out in three stages. From 1 January, there will be full controls in place for exports within the EU, export declarations and UK exit, safety and security declarations will be required for all goods. Retailers importing goods will need to prepare for customs requirements such as customs declarations. Previously UK retailers didn’t have to declare goods arriving from suppliers also within the EU. However, they will now be required to declare goods arriving (like

retailers would for importing from non-EU countries such as the USA, Switzerland, Norway and Iceland). You can make the declarations yourself, but some businesses prefer to use a courier or customs agent. Retailers can find more advice on this by visiting, Gov. uk/guidance/appoint-someone-to-dealwith-customs-on-your-behalf Businesses will also need to consider how they account for and pay VAT on imported goods. Unless you are importing goods that are controlled (such as alcohol and tobacco), you can opt to delay customs declarations for up to six months. You must ensure that you keep sufficient records of imported goods. While tariffs may be payable on relevant goods, duty payments can be deferred until the customs declaration has been made.

The second stage of the process will take place from 1 April, when all products of animal origin such as meat and honey will also require prenotification and the relevant health documentation. Physical checks will continue to be conducted at the point of destination.

The third stage takes place on the 1 July 2021 when there will be full controls in place for all goods. For any

goods you are moving, you will have to make full customs declarations at the point of importation and pay relevant tariffs. Full safety and security declarations will be required and will have to be presented to border control and there will be an increase in physical checks and sample taking.

Brexit to-do list • Research how to make customs declarations for importing from the EU (you can do this yourself or enlist a courier or customs agent) • Check if import VAT is due at the border • Make sure you have an EORI number, even if you buy your stock from the EU via UK-based agents and distributors • Find out about the UK Global Tariff and how it might affect the amount of tax and duty you pay on imports • Check the new rules for importing certain types of goods • Ask your accountant if you’re eligible to delay declaring customs for up to six months december 2020 | boutique. | 39

DOWN TO BUSINESS

prIScIlla Du preeZ on unSplaSh

EORI number

Before you can start taking any of the above actions, you should make sure you have an Economic Operations Registration and Identification (EORI) number starting with GB. This is required for all businesses moving goods into or out of Great Britain and many brands and agents will need it to transport your goods. If you don’t already have one, it takes five minutes to apply and you should receive your EORI number in one week (see our checklist below to find out what you need to get started). For more information, visit Gov.uk/EORI You can consider using a customs intermediary to make declarations for you. They can help you find the information needed to complete formalities and submit the required declarations. You should make sure that you understand your VAT responsibilities and what you might have to pay. Check with your accountant to see if it’s a good idea to make VAT returns monthly to try and avoid any issues that can occur with a three-month build up. Finally, you should consider if you want to make use of deferred declarations if you import goods. If you import goods regularly, you might benefit from an account that enables custom charges, including customs duty and import VAT, to be paid once a month by direct debit. Retailers can ask their 40 | boutique. | December 2020

accountant about postponing VAT accounting to account for import VAT on VAT returns.

For more information, visit Gov. uk and search for ‘how to import and export goods.’

UK global tariff

From 1 January 2021, the UK will apply a UK-specific tariff to imported goods, the UK Global Tariff. This means that the amount businesses pay on imports may change. Almost 50 per cent of products are now rated zero compared with 27 per cent in the EU’s Common External Tariff, otherwise known as CET. The government says the new regime “has been designed to meet the needs of the UK economy, making it easier and cheaper for UK companies to import goods from overseas with less administrative burden for businesses.”

From 1 January, the UK Global Tariff will apply to goods entering the UK from countries which the UK doesn’t have a free trade agreement in place and are not covered by any specific extensions.

The introduction of the UK Global Tariff will: drop tariffs to zero across a wide range of products used in UK production; be in pounds and not euros; cut administrative costs for businesses by streamlining measures.

Use the new UK Global Tariff tool to check tariffs that will apply to goods

that you import via: Gov.uk/guidance/ uk-tariffs-from-1-january-2021. You can also check the difference between what you pay now and what you will pay from January.

This is by no means an exhaustive list of what retailers need to do to prepare for the end of the transition period, but we hope you find it useful as we enter the new year.

For more detailed information, the government has also recorded a series of sector-specific webinars that can be watched on demand by visiting bit.ly/ UKTwebinar.

EORI checklist What you neeD to apply for your eorI number • VAT number and effective date of registration (see your VAT registration certificate) • National Insurance number - if you’re an individual or a sole trader • Unique Taxpayer Reference (UTR) • Business start date and Standard Industrial Classification (SIC) code - these are in the Companies House register • Government Gateway user ID and password

PROMOTION

Let’s get personal How Retailable can Help RetaileRs join tHe dots to offeR an outstanding customeR expeRience botH on and offline

F

ollowing the first national lockdown, hybrid retail software specialist Retailable is seeing an increased demand for customer relationship tools. As a retailer you may already have a website, a loyalty scheme and social media accounts, but are still failing to capture online sales. Unless you join the dots and make these tools work together, you will fail to drive customers to your physical or virtual store. Combining customer relationship tools with social media marketing and newsletters as well as utilising the full functionality of Retailable’s hybrid retail technology, retailers can create a blended online and offline retail experience.

So, how does it work? Let’s look at a potential customer – we’ll call her Mabel. Mabel falls asleep one night after browsing the latest fashion launches on her phone. The next morning, she receives an emailed newsletter from her favourite local boutique - it has stock of the dress she was looking at last night. This makes her smile, but doesn’t make her click through to the store’s online shop just yet. After showering and dressing, she sits down to work. As she logs on to the internet, a few banners appear - reminding her about what she browsing last night and that it is available from one or two stockists online.

Some hours later, Mabel takes a break from work. She flicks through her Instagram feed and she sees a post from her favourite boutique featuring the dress she’s interest in and it is receiving comments (Instagram ads are currently gaining the highest rate of impressions and engagement). If she wanted to, she could order directly

lauRa cHouette on unsplasH

from Instagram. However, she needs to get on, so she likes the post and comments, then returns to work, The boutique has now seen her comment, knows that she opened their newsletter and is aware that she’s interested in the dress. By the afternoon, Mabel needs a coffee. As she waits for the kettle, she receives a Snapchat message from the boutique inviting her in for an appointment. It has the dress in stock, in her size and accessories to complement it. It has other dresses too that she may like to consider. And - as a special birthday treat – there’s a personal discount on offer. The boutique offers her a choice of three appointment slots and sales people. She can see from Snapchat that demand is high, so she checks her schedule and books an appointment

(a personalised shopping experience in-store has a conversion rate of 55 per cent upwards).

Offering bespoke appointments will enable customers to gain retail therapy and try before they buy, while remaining safe. The advantages of click-and-collect, real-time stock availability notices and customer knowledge mean independent retailers can stay ahead of the game.

Retailable founder Steve Waller says: “We have the technology, the knowledge and experience to join the dots for our clients. Knowing your customer, their behaviour and their wishes enables retailers to offer a personalised service, locally and with an exceptional conversion rate.”

CONTACT: Tel: 01243 533 737 Retail-able.co.uk decembeR 2020 | boutique. | 41

business

Help with customs Get your customs paperwork and business finances in order for brexit with these specialist companies

ACC WORLDWIDE

As we all know, moving cargo between the UK and the EU will entail a new set of customs rules and challenges from next month. But don’t worry: ACC Worldwide has retailers covered. The company says it can make Brexit simple for your business when choosing it as a partner for your customs clearance needs.

With the customs broker, businesses have access to an experienced team of knowledgeable members who are up-to-date with everything pertaining to customs clearance across all modes of transport. The company’s solutions consider every eventuality and prepare you for a hassle-free Brexit compliant operation. If you are utilising the

ROSELINE LOGISTICS LTD London and Edinburgh-based Roseline Logistics began as a specialist logistics management company to the events industry. Today it provides shipping and logistics management to some of Silicon Valley’s largest and best known tech companies.

For retailers, the firm provides a full range of shipping and logistics services. This includes customs 42 | boutique. | december 2020

clearing for imports and exports, short and long-term warehousing and storage both in the UK and overseas, international shipping and courier services and event logistic services and management. Its team can complete small retailer customs declarations for both imports and exports and provide professional advice to retailers on the implication of Brexit, including

six-month deferred payment, ACC will be able to help you with the best possible advice or you may be able to take advantage of its deferment facilities. Contact the company directly to discuss your business’s import and export needs.

CONTACT: E: gminshull@ accworldwide.com Accworldwide.com

customs procedures and UK to EU freight movements. As well as its warehousing, transport and shipping services, Roseline Logistics offers expert guidance on the best processes and steps to simplify your business’s import and export needs.

CONTACT: Tel: 07825 300 146 E: tony.aherne@roselinelogistics.com Roselinelogistics.com

business

6 customs agents leadinG companies for hire to help you deal with customs

1.

ACC SHIPPING LTD

CONTACT: Gary Minshull, Tel: 01474 333 387 E: GMinshull@accworldwide.com

4.

KRL

CONTACT: Robert Macpherson; Tel: 01252 354 2000 E: robert.macpherson@kr-l.com Krl.com

2.

C&R GLOBAL LOGISTICS LTD

CONTACT: Shami Choudry; Tel: 0161 533 0797 / 0333 0506 093 E: operations@crgloballogistics.com/ sales@crgloballogistics.com

5

. ONE WORLD EXPRESS

CONTACT: Paul Reynolds; Tel: 0121 421 7330 E: paul@oneworldexpress.com

3.

KLEARNOW

CONTACT: Michelle Riber; Tel: 0034 664 39 1117 E: michelle.riber@klearnow.com

6

. ROSELINE LOGISTICS LTD

CONTACT: Tony Aherne; Tel: 0782 5300 146 E: tony.aherne@roselinelogistics.com Roselinelogistics.com

december 2020 | boutique. | 43

SIMPLY GORGEOUS JEWELLERY AND SCARVES

BRITISH TRAVELGOODS AND ACCESSORIES ASSOCIATION

Patricia Eve Half Page Advert FC Boutique December 2020.pdf 1 Buy online at missmilly.co.uk or03/12/2020 call: 10:45:33 01905 622 509

New Continuity Shapewear, Accessories and Underwear Catalogue

C

M

Y

CM

MY

CY

CMY

K

E X TR A FIRM CONTROL

SECRET WEAPONS

Tel: +44 (0)1423 885374, Email: info@patricia-eve.co.uk, Website: www.patricia-eve.co.uk 44 | boutique. | December 2020

Retail made easy

PROMOTION

Cate Barnes at Citrus-Lime on keeping things simpLe this Christmas and Beyond

“

It seems that decorating for Christmas started early this year. In my family, decorating leads to the annual lament that we weren’t more organised when we took the decorations down last year.

The massive tangled mess of various twinkly lights is far from festive.

“Have you seen the Christmas trees that come with lights already built-in?

So simple. It would save a few hours of frustration, fighting with fairy lights, and surely create a jollier Christmas.

Maybe this is the year to solve the problem?

“The simple solution is easier, more efficient and more reliable. And this is true for the retail software that

supports your business, too.

“Citrus-Lime’s End-to-End Cloud Retail Solution is the most simple, efficient and reliable retail software yet.

It’s a solution that handles everything, saving time and money, and creating a more peaceful and productive work environment.

“Integrated EPoS and e-commerce serves your customers both online and in-store. This connection is what powers market-leading Click-andCollect, driving footfall in-store and boosting sales.

“If you’re not looking to introduce e-commerce to your business just yet, you can get started with Citrus-Lime Cloud POS from £51 per month with

no up front costs. This will give you powerful stock management, customer records and communication as well as insightful reporting. It’s designed with independent retailers in mind, with a focus on efficiency and actionable reports to streamline retail processes and give you key insights to grow your business.

“We always recommend e-commerce for established businesses with a good level of stock. Citrus-Lime Ecommerce is a window into your physical store, showing your local customers what is available to buy right now. It drives footfall, boosting sales in-store, as well as helping you reach a wider audience by selling online.”

CONTACT: Tel: 01229 588 628 Citruslime.com

deCemBer 2020 | boutique. | 45

PROMOTION

Back to normality With a coronavirus vaccine rolling out across the country, Weddings and events could return next year. here’s hoW tradegala can help you prepare for a rise in demand for occasionWear

I

t’s no secret that occasionwear sales have plummeted this year.

With weddings and events cancelled, holidays postponed and the nation largely staying at home, retailers selling event dresses, high heels and eveningwear have been among those hardest hit by the coronavirus crisis.

But news of a viable vaccine for Covid-19 has brought with it renewed optimism that life will return back to normal. The first vaccine is now starting to be rolled out across the UK while the government has pre-ordered millions of doses. Every day brings us one step closer to the end of the pandemic.

So, could 2021 be the biggest year for special events that the nation has ever seen?

Mina Melikova, co-founder of B2B marketplace TradeGala, certainly thinks so: “We’re remaining cautiously optimistic,” she says. “But if the vaccine is offered to everyone by summer – and that’s now looking likely – we anticipate that there will be a lot of pent up demand for occasionwear as the country looks for any excuse to get together and celebrate.”

46 | boutique. | december 2020

The wedding market in particular could see a real boost if postponed events are finally able to take place in summer. What’s more, the travel industry could see a spike in demand as shoppers book much-needed holidays following the trauma of 2020.

Of course, many retailers have pulled back on dressier pieces and footwear for AW20, focusing on loungewear and comfort-driven pieces to engage shoppers working from home. But when spring arrives, boutiques may need to be ready to pivot once again with event outfits and holiday clothing.

Online B2B marketplace TradeGala is perfect for boutiques that want to react in-season as buyers can order garments for immediate delivery from a plethora of brands. Its occasionwear range is great for retailers who want to add some glamour to their rails without placing a huge order. Options include party dresses by London label Two Ruffles, feminine dresses and separates by Figi and Lenitif, pretty printed blouses and dresses from Zibi London or full party season glamour pieces by Glitz Shoes and Gatsbylady London. There’s also a range of sustainable dresses by Nesavaali and edgy pieces by Hoxton Gal as well

as day-to-evening styles from City Goddess and Goddiva.

Finding what you need on TradeGala is quick and convenient.

Once registered with an account, buyers can place orders from the safety of their screen and arrange for the goods to be delivered in-store. With a simple order process, buyers can create product edits with just a few clicks.

Searches can be refined using the site’s in-built filters, helping buyers quickly find particular colourways, styles or prices. This feature makes it easy for boutiques to create coordinating stories for the season. Each product on TradeGala also has its own detailed page with professional photographs and in-depth information, which makes it easy to select the right pieces.

And because the site is in operation 24/7, retailers can research and choose products whenever it suits them.

The site offers instant access to international sellers, which is a great way to find new brands when you can’t travel or visit trade shows. When you place an order, it is processed directly from each label’s own warehouse.

However, the website shows live stock levels so you can always be sure that you’re ordering products that are ready

PROMOTION

and available.

While shipping prices, times and terms vary from seller to seller, many brands offer next day delivery on TradeGala and you can always rest assured that your stock will reach you in the fastest time possible. Buyers

are kept in the loop throughout the entire process and will never be left wondering when stock might arrive.

“As we’ve learned in 2020, it can be impossible to predict what the future holds,” says Melikova. “That’s why buying through TradeGala, which

offers great flexibility, is a great option for many boutiques. We’re hopeful that weddings and events will return again in 2021 and we’re here to help boutique owners make the most of the opportunities the return to normality will bring.” december 2020 | boutique. | 47

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Shop Talk

Industry opInIon

Survival plans

T

roo Cross, roo’s BEACH

he second national lockdown had a catastrophic effect on November’s retail sales.

But indies managed to ride out the storm with new e-commerce sites, engaging social media posts and innovative marketing campaigns. We speak to three boutique owners to discover how they survived lockdown 2.0… dECEMBEr 2020 | boutique. | 49

SHOP TALK

Retailing in lockdown

Three leading womenwear indies reveal how They survived enforced bricks-and-morTar sTore closures during The second naTional lockdown

T

he second national lockdown had a catastrophic impact on the recovery of the fashion retail sector. And yet many boutique

owners based in the UK remain optimistic and undeterred. Equipped with the knowledge of the effects of the first lockdown, many indies used their social media channels to push online

sales while adopting newer and more innovative ways to reach shoppers.

Here three leading fashion indies in England reveal how they overcame the second national lockdown…

“A true store experience is hard to get across on a website, so video content has given us the opportunity to be more creative” Sally Longden is the founder of Nottingham-based womenswear independent Stick and Ribbon

S

tick and Ribbon, based in Nottingham City Centre, ramped up its social media efforts during the second lockdown and collaborated with local businesses. Founder Sally Longden says she “always tries to work with as many other indies in the city as possible, even during normal times.”

The boutique teamed up with neighbour store Studio Chocolate to offer a free hot drink with every click-and-collect order. This was promoted on its social media platforms and attracted a lot of interest from customers. “We also teamed up with Studio Chocolate for another 50 | boutique. | december 2020

offer together with local jewellery shop Keishi Jewellery,” says Longden.

“Anyone who bought something from all three stores over lockdown received a specially-created gift encompassing one item from each of us. Working together enables us to cross-promote each other’s business and draw focus into a lesser known part of the city.”

Social media has been a key part of the store’s strategy this year, with video posts taking centre stage. To coincide with its Outfit of the Week email (OOTW), the store posts an online video on Instagram and Facebook that talks shoppers through the outfit.

Longden has also started posting live

videos across both channels with a weekly theme. On Fridays, she sends a ‘what’s new’ email to the store’s database, which includes a link to its YouTube channel. “It’s a lot of fun and a way to get your personality over to customers,” says Longden. “Getting the true store experience (which is mainly based around having fun while shopping) is hard to get across on a website, so this has given us the opportunity to be more creative.”

Elsewhere, the store is offering personal videos sent to customers via Whatsapp. This is then followed up by a phone or video call so the shopper can ask questions and select items.

SHOP TALK

“It was important to keep reminding customers that they could get Christmas gifts from us as well as clothing while the shop was closed” Naomi Walker is the founder of Garstang-based womenswear indie Bombshell Betty

B

ased near Preston in the market town of Garstang, womenswear indie Bombshell Betty has undergone a series of changes during the second lockdown. Owner Naomi Walker has set up an e-commerce site for the store and is working with the town’s local councillors to develop a town marketing strategy.

For the website, Walker enlisted Shopify to help her achieve her creative vision: “I had a picture in my head about how the website should look and feel, but then the reality hit me that I had absolutely no idea how to do it,” she says. So with the help of a Shopify expert, the owner began the process of uploading products with correct tags and creating collections. She explains: “I’ve started small and concentrated on showcasing new knitwear, loungewear the types of pieces people are wearing during lockdown while promoting our gift edit. It was important to keep

reminding customers that they could get Christmas gifts from us as well as clothing while the shop was closed.

On launch night I had two sales within an hour of launching, which was amazing!”

Elsewhere, Walker is focusing on developing the store’s current in-store styling service. She plans to introduce curated boxes, created using profiles

that customers will be able to submit online. “We will then pull together an individual style box based on their profile,” she explains. “Customers pay for what they keep and send back what they don’t want. This approach would also enable us to really personalise our relationship with online customers, showcasing individual style box promotions to those signed up.”

Meanwhile, the indie owner has also been working with the local council to help promote the local town. “Indie retail makes up the majority of shops here, so it’s in everyone’s best interest to ensure indies survive and thrive,” she says. The goal is to attract new visitors, remind locals of the town’s great high street offer and increase its digital footprint. Work already underway includes a new website with an online shop featuring products available from local shops to clickand-collect. “It’s really exciting to be part of its development,” Walker says. december 2020 | boutique. | 51

SHOP TALK

“We carried on with optimism and the belief that our online store would make up for a large proportion of revenue loss” Roo Cross is the founder of Cornwall lifestyle indie Roo’s Beach

C

ornwall-based lifestyle indie Roo’s Beach used the second lockdown to focus on getting the shop prepared for Christmas. This included carrying out a “muchneeded stock take and DIY tasks.” The store’s e-commerce site, Roosbeach.co.uk, experienced a rapid increase in sales during the first lockdown. So this time around, its team focused on building online Christmas collections to maximise sales while sending out inspirational newsletters and fun social media posts.

Throughout November, shoppers could take advantage of 10 per cent discount code as well as product advice via its new online chat service.

“The second lockdown announcement came as a big shock, especially to us here in Cornwall as rates of infection are still so low,” says founder Roo Cross. “However, we decided to carry on with optimism and

52 | boutique. | december 2020

the belief that our online store would make up for a large proportion of loss of takings. It was of course the worst timing for retail, as it began at the start of what’s historically the busiest eight weeks in the calendar year. It will be a huge blow and I can see further job loses and business closures. For independent retail, we have proven that we are resilient and can adapt and we have been overwhelmed by the support from customers to shop small and shop local.”

The Roo’s Beach team continued to man the shop daily over the lockdown, dealing with customer enquiries over the phone and providing a same day click-and-collect service. Its coffee shop also remained open for takeaway orders. Cross says the team “threw itself into social media”. She says: “The feedback was overwhelming; people loved all the videos and interaction.

I felt more confident this time but hoped that it didn’t drag on for too long.”

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SHOP TALK

“Retailers cannot afford to stay still in this constantly changing consumer market” Hari KrisHnadasan, Md at Capri ClotHing, on engaging witH sHoppers in a post-pandeMiC world

“W

ith non essential shops open again following a four-week lockdown, retailers are facing pent-up demand and a peak Christmas selling period like never before. As we’re all aware, government rules will be relaxed over the Christmas break, allowing families to get together. Retailers need to have a thorough understanding of how consumers are making changes to their lives as a result of the pandemic and the actions they must take in response. While the UK consumer remains willing to spend, retailers will need to be able to engage with their customers over the next few weeks to fully understand their sentiment and propensity to spend.

“While the impact the second wave has had on consumer confidence is holding steady compared to the first lockdown, retailers are going to have to work harder than ever to make up for some of the lost business from this golden quarter. Imposition of Tier Four lockdown restrictions – which is still speculation for England but already in place in some areas of Scotland - would mean the excitement of the in-store shopping experience will be lost this year. If these restrictions go ahead, retailers will need to revert back to the pivoted measures they introduced back in March to ensure trade continues.

54 | boutique. | deCeMber 2020

“For this reason, getting online will be critical for retailers, which means different things for different consumer segments. For example, over half of UK consumers are likely to use their smartphones or tablets to browse clothing, fashion or technology.

Meanwhile, more than two-thirds of

comparatively older and financially better off ‘unaffected and unconcerned’ UK consumers use laptops or desktop computers for browsing and shopping the same product categories. Retailers must ensure their online offer is fit for

the different digital channels used by their customers.

“But unlike the technology sector, where customers may view products in-store then buy elsewhere because of improved convenience or price, 67 per cent of consumers shopping for clothing, shoes and accessories prioritise touching and feeling a product. I’ve had conversations with an increasing number of customers lately who are enriching the online experience with video content, offering styling advice or pitching the brands they sell. This engagement has kept regular customers up to date and informed, but has also reached out to new customers across social media. The feedback from customers during the second lockdown was that they were using social media channels to convert engagement into sales, fulfil demand through click-andcollect and offer a delivery service - whether that was local or nationwide.

“Retailers cannot afford to stay still in this constantly changing consumer market. What would have been a slowpaced 10-year transition to online has happened in less than a year. Therein lies the competitive advantage of the small independent who can change and pivot with agility. Doing so will maximise your chances of taking advantage of the future growth opportunities as we head into 2021.”

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