Boutique august 2013

August 2013

ISSUE 34

NEW SEASON UPDATE

Red-hot labels Short order boots SS14 showroom guide International trade show highlights

Spring Summer 2014 PURE 4-6 August 2013 Stand L116 www.michaelalouisa.com

MODA UK 11-13 August 2013 Stand G30 Email: info@michaelalouisa.co.uk

www.studiomarcotricomi.com

EDITOR’S LETTER Editor Gemma Ward gemma.ward@boutique-magazine.co.uk Contributors Eric Musgrave, Alice Kirby, Elodie Purcell Publication Manager Julie Neill – julieneill@cimltd.co.uk Tel 01795 509112 Fax 01795 591065 Account Executive Susan Hendry – susan@cimltd.co.uk Catherine Ridings – catherine@cimltd.co.uk Tel 01795 509106 Studio Manager Paula Smith – paula@cimltd.co.uk Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk © 2013 CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher.

Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited.

The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER: Image courtesy of Ingenue London; Tel: 0207 978 2038 Ingenuelondon.com

Super summer

L

ast month I was one of 1,000 Britons walking through the doors of Who’s Next Prêtà-porter Paris. Set over four halls, two levels and an outdoor space, it houses over 2,000 brands from around the globe offering everything from cool Scandinavian and Parisian fashion to exotic brands from the Far East and beyond. And what’s more, its clear balance of serious business event meets buzzing fashion festival gives it standout status on the European expo circuit. Turn to page 33 to discover the inside story, key brands and why it’s become one of my favourite shows.

Back to the UK, womenswear indies that took part in July’s Independent Retailer Month and Independents’ Day are still revelling in the success of both campaigns. According to retail champion Clare Rayner, 2013 was the best yet as hundreds of indies from numerous town and city centres really pulled out all the stops to increase footfall and drive sales in their stores. Leading the fashion industry included The Dressing Room in St Albans, Cambridge’s Boudoir Femme, Scarecrow Boutique in Couch End and Tunbridge Wells store Bod and Ted. Find out what they offered customers and how much turnover they gained by taking part on page seven.

If you didn’t take advantage of either event this year, there are more chances to celebrate independent retail this coming Christmas and Easter. As Rayner says, “indies don’t need to start big – they can organise simple events

such as late night shopping, double loyalty points or free personal styling.”

The details of all three events can be found at Independentretail.co.uk – so log on and prepare to be inspired.

Lastly, while indies are amazing at what they do, I’m sure that most would agree that the majority are less than proactive when it comes to contacting the press. This magazine was created for you and we want to hear about all your promotions, events, awards and achievements so we can share them with the rest of the industry. So if you have some news you want to shout about – or even if you just want to say ‘hello’ – please do get in touch with me via Twitter or the email address below.

Indies work best when they’re united so let’s work together to make this industry a success.

Gemma Ward, Editor gemma.ward@boutique-magazine.co.uk Follow me on Twitter @ gemmagemmaward

August 2013 | boutique. | 3

Book an appointment at our London Showroom to see the SS14 collection: www.uzmabozai.com Telephone: +44 (0) 1209 705162 Email: sales@uzmabozai.com Tweet: @uzmabozai

CONTENTS

07

33

22

boutique.

August 2013

NEWS

BUSINESS

07 FASHION FIX

33 wHO’S NEXT?

55 INDIE CONFIDENTIAL

This month’s biggest stories and industry news

Gemma Ward heads to Paris to find Europe’s most covetable labels

12 BOUTIQUE LOVES…

40 BEST IN SHOw

Boudoir Femme’s Pippa Sandison talks business, buying and summer’s long awaited heat wave

The extra special finds that have turned our heads this month

Brands and stands to look out for at next month’s Autumn Fair and Top Drawer

14 TREASURE TROVE Top trends and brilliant buys for your store

BUYING 18 Aw13’S BEST BOOTS Hot AW13 ankle boots available on short order now

20 FASHION EXTRAS Elodie Purcell picks out the best bags, shoes, jewels and accessories

22 DEAR DIARY

58 OPINION AlliumB co-founder Clare Burgess on what women want in their wardrobes

44 SETTING THE SCENE Hauber’s Diane Sykes talks wow factor windows and visual merchandising

SHOP TALK 54 CHILD’S PLAY Eric Musgrave speaks to designer, wholesaler and boutique owner Rachel Riley

18 Aw13’S BEST BOOTS

Showroom dates to fill your new season buying schedule

August 2013 | boutique. | 5

www.marcotozzi.com Boutique Magazine.indd 1

06.08.13 16:02

FASHION FIX

Essential news

DERYANE TADD, THE DRESSING ROOM

Top UK womenswear indies declare July’s Independent Retailer Month and Independents’ Day a resounding success

W

omenswear indies from around the UK are heralding the success of Independent Retailer Month and Independents’ Day following an increase in sales, footfall and online activity throughout July.

The Dressing Room in St Albans took part in both campaigns for the second year running offering customers double loyalty points every Saturday of the month, entry into a prize draw with every transaction and an extra 10 per cent off sale prices on 4 July. Owner Deryane Tadd also worked with key fashion bloggers to raise awareness of the scheme online through posts on indie fashion retail and a reader competition. Results included a four per cent increase in Saturday sales on last year and +7 per cent on 2011. It also saw an uplift of +72 per cent turnover on 4 July and new personal details data for 1,200 customers.

Tadd comments: “For just a little effort and not much outlay we have

had raised awareness, increased turnover and increased our database.

I’d call that a success!”

And the triumphing theme continued at other womenswear indies across the country. Bod and Ted in Tunbridge Wells held a special event on Independents’ Day offering free refreshments, 10 per cent off full-price merchandise and sale items and a free Joma bracelet with every bill totalling over £100. Customers also received a 10 per cent discount voucher throughout the month to be used on their next purchase. “Footfall was up in July due to the good weather coinciding with the start of the sales and we found we had more repeat customers,” says co-owner Sophie Brown. “We found Independent Retailer Month a great way to reward our loyal customers and we definitely gained some new fans.”

Elsewhere Boudoir Femme in Cambridge reported a 20 per cent year-on-year sales increase for July after offering free gifts with each sale for the first two weeks alongside an

extra 10 per cent discount for every customer’s next purchase. Moreover, Scarecrow Boutique in North London’s Crouch End saw a rise in footfall and sales with a late night shopping event and a 10 per cent discount voucher offered every Monday with every purchase over £50.

Organiser Clare Rayner comments: “All the feedback I’ve received has been enormously positive, and many of the ideas that have been tried out set great examples for others to learn from in the future. Womenswear indies were leveraging the opportunity that the month presented to encourage more footfall, increase sell-through on sale items, introduce new customers to their service, capture new customer details and to give a sneak-preview of AW13.” She adds: “In the future I would love to see more brands supporting retailers with promotions, event ideas and merchandising in order to enable them to offer something exclusive to their customer base so both the brand and retailer reap the rewards.”

August 2013 | boutique. | 7

FASHION FIX Geri Halliwell with Tresor Paris designer Lilian Lousky

Jewellery brand Tresor Paris shows its support for Breast Cancer Care charity Tresor Paris joined Breast Cancer Care patron Geri Halliwell in London last month to celebrate its partnership with the charity.

The British jewellery brand has waved the flag for the cause since 2011, raising over £70,000 by donating 25 per cent of the sales from its special Breast Cancer Care collection. All the money raised goes towards providing free support services and information to the 55,000 people that are diagnosed with breast

cancer every year.

“Breast Cancer Care does wonderful work thanks to the support and dedication of companies like Tresor Paris,” says Halliwell. “As a Breast Cancer Care Patron I know that every penny they have raised will make a huge difference to the lives of people affected by breast cancer. On behalf of everyone at Breast Cancer Care I want to say a huge thank you to everyone at Tresor Paris for their hard work and commitment.”

Yourbrandspace.com receives growing number of international members

Daisy Street targets wholesale market with priceconscious young fashion pieces

Young fashion label Daisy Street has announced plans to launch into the wholesale market. Previously sold through its own website and also stocked by ASOS, the directional cost-conscious fashion label was voted Best Newcomer by Reveal magazine just six months after its official launch. Now ready to unveil its fourth seasonal collection, the short order label offers a complete range of dresses, separates, outerwear, footwear and accessories boasting low prices and trend-led styles that are sure to appeal to young fashion fans. Wholesale costs start from £3.33 per piece while the minimum order is £300. Tel: 0161 883 0047 E: wholesale@daisystreet. co.uk 8 | boutique. | August 2013

Free online showroom concept Yourbrandspace.com has seen “impressive international growth” since the beginning of this year. The site, which was founded by Samantha Bleasby and Louisa Valvano in December 2011, now counts buyers from as far a field as Qatar, China and Saudi Arabia on its database – with 30 per cent of its 1,900 members being based outside of the UK. The site launched as a virtual space for brands to showcase their new collections online. Today it has become an invaluable tool for hundreds of indies and fashion buyers thanks to its instantly accessible breadth of womenswear, menswear, footwear, accessories, lingerie and swimwear that can be browsed and pre-ordered online.

Co-founders Valvano and Bleasby attribute the growth in international buyer numbers to a need to

find new ways of operating a fashion retail business in these challenging times. “Our aim was to provide a free online service for fashion retailers anywhere in the world to enable them to find new brands and products to stock – and this is now reality,” they comment. “In such tough economic trading conditions, our free service allows buyers to access new brands and products all year round, whether you are in the UK or China. This is an exciting time and just the beginning… we can’t wait to introduce more brands and retailer members in the coming months.”

FASHION FIX

Scoop doubles exhibition space and cements reputation as a top European show

Cleo B launches AW13 footwear collection inside London hotel Independent footwear label Cleo B launched the brand’s AW13 collection last month inside the Masonic Temple room at chic boutique hotel Andaz Liverpool Street. Founder Cleo Barbour transformed the opulent marble and gilt space into a Tetris-inspired shoe haven to showcase the new range, which is titled Pixel and has been inspired by luxe sportswear, vintage tin robots and retro video games.

Guests including press, bloggers and boutique owners sipped on Bellinis while admiring the brand’s latest designs. The hotel also hosted a Cleo B pop-up shop following the event where guests could purchase shoes from the new range.

Meanwhile, the designer created an exclusive installation for its entrance lobby space.

10 | boutique. | August 2013

UK indies and department store buyers made their way to the capital last month for the sixth instalment of Scoop International. This time the show had doubled in size with more than 400 labels presenting their latest collections at original venue the Saatchi Gallery as well as the nearby Phillips Gallery.

Brands included the likes of Givenchy, 2nd Day, Anna Lou of London and Rebecca Taylor – cementing the show’s reputation as “the freshest European show for contemporary, emerging and

established labels” while attracting a 21 per cent increase in visitors.

Pamela Shiffer, owner of Pamela Shiffer Boutique in Primrose Hill, comments: “Loved every minute of the Scoop London Show: excellent locations, interesting mix of well edited labels, air con that worked and did someone say ‘iced rhubarb and apple cocktails?’ What else could a buyer wish for! It’s now a must-visit show in my diary.”

The next edition of Scoop will take place at both London venues on 19-21 January 2014.

Cambridge indie Boudoir Femme hosts local in-store art exhibition Cambridge indie Boudoir Femme played host to an art exhibition last month as part of the Open Studios initiative. Owner Pippa Sandison invited local mixed media and collage artist Tess Ainley to showcase her work to the public for the first time among her boutique’s rails of clothes and accessories.

The collaboration officially launched at the beginning of last month with an invite-only champagne private view, which was attended by friends, family, local creatives and art enthusiasts. The evening was such a success that Ainley sold a number of works.

Sandison comments: “This is a great opportunity to merge fashion

and art and has opened up the store as a creative space and invited a broader audience to see what is on offer here at Boudoir Femme.”

Open Studios, which was set up 25 years ago, aims to bring the visual arts into focus by providing spaces for emerging talent.

www.capriclothing.co.uk sales@capriclothing.co.uk Tel: 0203 490 8361

FASHION FIX

This SS14 knitwear collection…

If you’re looking for high-end knitwear for SS14, Guido Lombardi of Italy offers super light pure cashmere, wool, silk and cashmere and cotton mix separates – all manufactured in Italy. From £29 each; Tel: 01625 529 529 E: info@minetrading.co.uk

This new season piece…

Jovonna London’s Bozena blouse offers a designer look without the premium price tag. £22; Tel: 0208 969 3385 Jovonnalondon.com

This fabric…

Not only is it eco-friendly, but Tencel denim is light and airy too – making it the ideal summer fabric. Komodo has created a range of pieces in this wood pulp cellulosebased material for SS14 including these super-flattering ‘70s-inspired jeans. £25; Tel: 0207 608 0593 Komodo.co.uk

Boutique loves…

The labels and looks that have stolen our hearts this month This print…

Part of its Marie Antoinette Meets Cinderella collection for SS14, Eucalyptus strikes the perfect balance between whimsical and edgy in the exclusive print adorning this Anoushka dress. £27; Tel: 0207 740 6323 Eucalyptus clothing.co.uk

12 | boutique. | August 2013

This label…

Manchester label AKA combines digital prints with distressed finishes throughout its directional womenswear collections. For AW13, its range has been inspired by ‘anarchy and rebellion’ and features various fashion-forward designs such as this Starship Scrunch Dye twin set. Top £10/ skirt £11.20; E: Francesca@ redalertagency.com Alsoknownasaka.com

To see new collection, contact:Francesca Stamp T: 0161 235 5289 M: 07866 762781 W: www.redalertagency.com E: francesca@redalertagency.com A: Sam’s Yard, 70 Port Street, Manchester, M1 2EG

www.alsoknownasaka.com @AKAClothing

AKAClothingofficial

Francis Sutherland T: 0161 238 8504 M: 07557 233726 W: www.alsoknownasaka.com E: francis@dyebydesign.co.uk A: Dye By Design Ltd, Studio 18, 18 Hilton Street, Manchester, M1 1FR

FASHION FIX ENGLISH ROSE

COLOUR ME HAPPY

Showing at Autumn Fair, Jessie Steele’s home ware and accessory pieces boast vintageinspired prints that evoke nostalgia.

We love this cross body bag in a pretty rose print.

(Stand E02-F03); Tel: 01322 279 225 Leonardo.co.uk

Next year will see Tulchan’s thirtieth anniversary and to celebrate, the Lancashire brand has unveiled a high impact collection for SS14. Featuring bold colours and eye-catching prints, noteworthy additions include figure flattering wrap dresses and a stripe jersey blazer jacket. From £8.75; Tel: 01524 274 025 Tulchanonline.co.uk

Treasure trove

This month’s brilliant buys and fantastic finds

NEW VINTAGE Strengthening its identity as a high quality boutique brand, Latte is steadily gaining an international following. The label collections, which are all manufactured in Italy, include trend-led dresses and separates that have been given its signature vintage twist.

E: info@latteclothing.com Latteclothing.com

INDIAN SUMMER Luxury womenswear brand Uzma Bozai has unveiled a collection of vintage-inspired printed and embroidered pieces for SS14.

Tying in with the season’s biggest trends, expect indigo prints and pops of tropical colour on fluid silhouettes that are perfect for a hot Indian summer.

From £50; Tel: 01209 705 162 Uzmabozai.com

14 | boutique. | August 2013

SEEING RED With its striking red pattern and black acrylic finish, this sleek clutch

by Amishi is a timeless investment piece for AW13 and beyond. £19; Tel: 0207 493 9775 Amishi.eu

Customer Service 0800 294 3373 | JosephRibkoff.com | Official sponsor of

Spring/Summer 2014 Preview womenswear

UK DOUBLE H AGENCY Book your appointment now!

LOndon Showroom

Unit 9, Imperial studios Imperial road London SW6 2 AG T. +44(0) 2034326387 andrea.doubleh@gmail.com

Andy Welsh (South Account Manager) andydoubleh@gmail.com T. +44(0) 783 49 75 241

Chris Sykes (North Account Manager) chrissykes.doubleh@gmail.com T. +44(0) 785 52 64 225

STOCK UP

What to buy now

24-hour dressing

F

or the modern woman, deciding what to wear has become a dayto-night fashion test. But with versatile easy-wear pieces that can be reworked with the right accessorises, you can aid every customer’s perfect entrance whether they’re dressing for the office or a stylish bar. This Nesi dress by Ingenue London is a case in point. £32; Tel: 0207 978 2038 Ingenuelondon.com August 2013 | boutique. | 17

STOCK UP

Working boots Stock up on AW13’s most promising wardrobe essential AW1 MUST-H 3 A waterpr VE: oof

CAGGIE BOOT

ZARA BOOT

MAN EATER CHELSEA

Ella, £15 + VAT; Tel: 01708 376 677

Lucy Choi London, £93; Tel: 0207 4020 515

Wedgewelly, £15.50; Tel: 01482 820 654

OXFORD BOOT

HEEL CHELSEA BOOT

LINED BOOT

Cara, £38; Tel: 01491 872 044

Rockport, £58.33; Tel: 0161 419 2659

Nicola Sexton, £62.75; Tel: 01284 760 011

AW13 : AVE MUST-H g in fring

AW1 MUST-H 3 AV animal E: print

STUDDED BOOT

COWHIDE ANKLE BOOT

BROSNAN BOOT

Tamaris, £29.50; Tel: 01604 880 146

Love From Australia, £83; Tel: 01604 239 157

Laceys London, £29.99; Tel: 0207 739 0398

18 | boutique. | August 2013

pomodoro Spring 2014

Showing at: Pure,Olympia London, Stand L101 Moda UK, NEC, Birmingham, Stand I15 SIMM, Madrid, Hall 12, Stand 12E08 Tel: +44 20 8961 4000 Email: info@pomodoroclothing.com www.pomodoroclothing.com

ACCESSORIES

Fashion extras Elodie Purcell picks out this month’s best buys

NEON CHIC Combing studs, neon and leather all in one bag, this Sienna studded envelope clutch from Bourne is chic, glamorous and certain to catch any customer’s eye. £43.70; Tel: 01482 334 590

STAR STRUCK

ARM CANDY

Handcrafted in the UK, Peculiar Vintage jewellery is abundant with nostalgic charm. The Lumi Star Gem Ring, available in various gemstone colours, is guaranteed to dazzle at any occasion. £78; Tel: 07775 595 314 Peculiarvintage.co.uk

With on-trend colour blocking and interior pockets to store all the daily essentials, Missco Girl’s Audrey accordian cross body bag has been given a fresh update in taupe and black for AW13. £19.50; Tel: 07957 638 220 E: mduffyuk@misscogirl.com

TWENTIES MANIA Art deco is a major trend for AW13 and beyond. These statement earrings from Fiorelli’s Silver Range will inject a sense of ‘20s glamour into your jewellery display. £30; Tel: 01376 532 000 Geckojewellery.com

CLUB TROPICANA Ruby Rocks is renowned for its quirky, vintage inspired pieces and this Tropical Palm Leaf Scarf for AW13 is no exception. £5.13; Tel: 07973 718 301 Rubyrocks.com

PYRAMIDS OF GOLD

ON THE FRINGE

TOP DOG

Inspired by the tessellating shapes that occur in nature, the J.A.G.S.I by Lovebullets collaborative line is filled with dramatic geometric forms such as this cool, edgy pyramid ring. £26; E: info@lovebullets.co.uk Lovebullets.co.uk

Made from soft nappa leather, these fringed gloves from luxury accessories brand Corlette’s Frangement collection ooze elegance and femininity with an edgy twist. £77; E: sales@ corlettelondon.com Corlette.co.uk

Designed exclusively for Howkapow by illustrator Lucie Sheridan, the Sausage Dog Tray is perfect for those who covet unusual and eclectic design products. £10.50; E: wholesale@ howkapow.com Howkapow.com

20 | boutique. | August 2013

ACCESSORIES

A HEART OF SILVER

MOON BOOTS

HEAD COSY

These cute heart toggle bracelets by the Kate Hamilton-Hunter Studio feature Swarovki crystals and a choice of vintage-inspired prints. £10.60 each; Tel: 01745 826 500 Katehh.co.uk

As burnished gold becomes the new neutral shine, these SS14 Moon boots

by Cara are the ultimate footwear for super stylish feet. £40; Tel: 01491 872 044; E: info@carawholesale.com

Knitted beanies are one of AW13’s greatest accessories and this striped version by Totes Isotoner is guaranteed to keep heads warm on a budget. £3.33; Tel: 01277 630 277 Totes.co.uk

DON’T BE SHEEPISH

WALK ON THE WILD SIDE

Just Sheepskin’s Camden boots are a natural product that will keep feet warm in the winter and cool in the summer – offering supreme comfort only attainable with sheepskin. £62.80; Tel: 01722 630 277 Justsheepskin.com

Australian footwear brand Sol Sana creates on-trend leather fashion shoes such as these cool leopard print Lexia sandals in orange pony colourway. £28.18; Tel: 07861 785 763 Somewherelondon.com

Inspired by the beauty of the Himalayans, Yogy Kreations produces one-of-a-kind jewelley pieces. This ECO Neon Pink Cuff has been made from 100 per cent recycled leather and fabrics. £31; Tel: 07595 691 291 Yogikreations.etsy.com

EXOTIC BEAUTY

POP STARS

DESERT BEAUTY

MAJOR STYLISH

Available in a wide range of colours and designs, Popbands double up as damage-free hair ties and decorative wristbands – making it the ideal add-on product for customers with long hair. From £2.50 each; Tel: 07827 965 210 E: love@thepopband.com Thepopband.com

Inspired by the Bedouin tribes of the Arabian deserts, Nile Valley and Sahara, the Primitive collection from Amaro Jewellery boasts a range of head-turning pieces that feature black stones and intricate patterns. £45; Tel: 07787 562 741; E: info@asteradistribution.co.uk

With a flexible split outer sole, these Farringdon camouflage pumps from Cocorose’s Classic Elegance range can be worn throughout the day or folded up and tucked away into a bag when travelling. £POA; Tel: 0208 829 8919; E: info@cocoroselondon.com Cocoroselondon.com August 2013 | boutique. | 21

NEW COLLECTIONS

New releases Don’t miss this month’s latest new collection launches

VANILLA MOON

Created by a team of experienced Italian designers, Vanilla Moon offers high quality wedges, sandals and pumps for women seeking comfort and style. Its latest collection for SS14 combines classic styling with a modern fashion-led twist. Key designs include a beige cork wedge with contrast sole and piping, open-back suede loafers in a range of colours, and classic low-heeled sandals with on-trend metallic detailing.

AVERAGE PRICE: £20 to £30 MINIMUM ORDER: 48 pairs SHOWING: Platform, Las Vegas; Micam, Milan; London and Dublin Shoe Shows CONTACT: Tel: 01536 310 447 E: sales@venutti.co.uk Vanillamoon.com

HYBRID

Since launching in 2010, British dress label Hybrid has become a renowned global brand. Driven by innovation and a commitment to new ideas, its dresses not only channel a feminine aesthetic but are also crafted from luxe stretch fabrics to flatter the female form. For AW13 the brand’s designers have given classic styles an ultra modern twist. Key styles include the black leather and mesh panel Abi dress, which is part of its edgy-yet-sleek Moscow range, the colour-block Mara and the reworked classic Hybrid style Dolce Vita in all-over lace.

AVERAGE PRICE: From £38 to £56 MINIMUM ORDER: £400 SHOWING: CPM Moscow CONTACT: Tel: 0149 129 069 / 0208 8431 535

SISTE’S

Premium Italian label Siste’s signature style is a cool and contemporary silhouette. Its collections artfully master elegance and refined style and are sought after in various countries around the globe. With an ethos of “good taste, style and perfect wearability”, its diverse designs appeal to a discerning customer. For SS14, buyers can expect a colour palette of lavender, coral and light blue across lace dresses, knit cardigans and scuba jackets. Hero styles within the range include a neoprene long white blazer, a turtle shell effect knitted jumper and crepe shell print pyjama pants.

AVERAGE PRICE: £40 MINIMUM ORDER: £1,500 SHOWING: TCA Showroom, Chelsea CONTACT: Tel: 0203 432 6385 Tcashowroom.com 22 | boutique. | August 2013

Handmade in england Uniquely British brand its latest collections

O

ut of Xile’s signature look is

classically English, with timeless, understated elegance. Whether customers are looking for a gorgeous outfit for a special occasion, or simply stylish everyday wear, the new Spring range offers hundreds of possibilities.

Ten collections with the subtle palette of an English watercolour bring out the luxurious textures of the all-natural fabrics. There are over 80 styles, including coats, jackets, tops, dresses, skirts, knitwear and accessories, all in any of the season’s colours.

Out of Xile launches for Spring 2014.

Out of Xile is designed in London and Kent, and made and finished in small factories around England. We only sell through local, independent retailers who know their customers one-to-one. Every stockist can choose their own individual story, and is assured of exclusivity.

With no minimum order, and no restriction on styles, colours or sizes (10-20), Spring 2014 is showing around the country now, so please call for a personal, in-store appointment.

Out of Xile HAn d mA d e in e ngl An d

Contact Cathy Hewlett or Anthony Packer enquiries@outofxile.co.uk www.outofxile.co.uk 020 8348 2448

oox_page_ad_aug13_boutique2.indd 1

07/08/2013 08:25

NEW COLLECTIONS

PLUS FINE

Established in 2008, Scandinavian label Plus Fine specialises in uncomplicated loose and casual designs that give the wearer “room for individuality”. The directional brand sits well alongside mid to premium labels such as Maison Scotch, 2nd Day, By Malene Birger and In Wear and offers a casual and chic mix of daytime dresses and separates in specially developed fabrics. The label also produces a range of home wares and accessories to complement its clothing collections.

AVERAGE PRICE: Tops from €20 to €40 and outerwear from €60 to €75 MINIMUM ORDER: €1,000 to €3,000 SHOWING: Modefabriek, Amsterdam and CPH, Copenhagen as well as regional UK hotel shows by appointment only – contact the brand directly for more information CONTACT: Tel: 07836 671 292/ 01604 460 739 Plusfine.dk

SHEFALI COUTURE

Launched by Shefali Chawla Vohra in 2011, her eponymous Dubai-based womenswear label offers ethnically inspired fashion-forward classics. For SS14 the designer has created a clean, timeless and ultra feminine collection with sharp silhouettes inspired by The Phantom of the Opera. Key pieces include a vintage lace signature black dress made from Japanese satin ropes woven on lace, a hand-made French floral cotton lace dress with a cut-off neck and midriff split and the futuristic Desert Metal hand-woven dress. The label offers both ready-to-wear garments and a bespoke couture line.

AVERAGE PRICE: £89 to £400 MINIMUM ORDER: 10 pieces SHOWING: London Fashion Week (13 September, The Radisson Hotel, W1), Stitch Las Vegas (19-20 August ), Boston Fashion Week (5 October) CONTACT: Tel: 00971 4709 4160 E: shefali@shefalicouture.com Shefalicouture.com

NICOLA SEXTON

Created by boutique owner Nicola Sexton, her namesake footwear brand has been offering stylish pumps, wedges and sneakers for the past two seasons. Central to the range are the brand’s wedge, pump and low heeled pump, which continue to be best-sellers in her own store and among other independent stockists. New for SS14 is a block heel court shoe alongside a range of styles in candy colours. Hero shoes include an orange suede and patent wedge, grey patent court shoe and multicoloured metallic high top.

AVERAGE PRICE: Around £40 MINIMUM ORDER: Eight pairs per style, no minimum style requirement SHOWING: FN Platform, Las Vegas. By appointment CONTACT: Tel: 01284 760 011 Nicolasexton.co.uk 24 | boutique. | August 2013

Showing in London & Manchester

Contact Maine Trading: 01625 529 529 Info@maintrading.co.uk

NEW COLLECTIONS

JLUK

New from Manchester-based supplier Jadeland Enterprises, JLUK is a fashion-led daytime handbag brand that reworks catwalk trends into affordable accessories. Its debut collection for AW13 combines autumnal colours with panels of faux snakeskin, crocodile and suede for a luxury finish without the high-end price tag. Key pieces include classic tote styles in green faux leather with panels of coordinating snakeskin, a brown version with a mock crock effect as well as a designer-inspired black quilted bag with gold chains and JLUK branded detailing.

AVERAGE PRICE: £10 MINIMUM ORDER: £100 + VAT SHOWING: JLE Showroom, Manchester CONTACT: Tel: 0161 833 1166 Jadelandenterprises.co.uk

JOTA + GE

Spanish label Jota + Ge creates casual fashion for elegant daywear. Its latest collection for SS14, which will be unveiled in the UK by Showroom Devotee, is inspired by bold primary colours.

Specifically designed with cocktail wear and daywear in mind, the collection encompasses separates, dresses and outerwear featuring bright motifs including florals and animal prints.

AVERAGE PRICE: £25 – £65 MINIMUM ORDER: No minimum order SHOWING: Devotee will present the collection at individual boutiques – contact the label directly to make an appointment CONTACT: Agency: Devotee Tel: 07973 380 007 E: harry@harry-harper.co.uk Jotamasge.com

EMRECO

Design-led collection Emreco is a commercially driven brand that puts an emphasis on quality, colour, margins and detail. Its SS14 collection comprises cotton and cotton blend tops in an array of colours, prints, stripes and embellishments. Meanwhile, it offers spring knitwear and outerwear pieces in lightweight linen viscose and cotton blends alongside coordinated trousers in two of its proven fits. Print-wise there’s a focus on floral and paisleys in bright colours across trousers, leggings and t-shirts. Key colour trends include monochrome, varying shades of orange alongside pinks, greys and emerald tones.

AVERAGE PRICE: £15 MINIMUM ORDER: £1,000 SHOWING: Regionally by appointment only – contact the brand directly for more information CONTACT: Tel: 0845 345 1914 E: info@emreco.co.uk Emreco.co.uk 26 | boutique. | August 2013

NEW COLLECTIONS

OLVI’S

Olivi’s produces handmade dresses in the finest French stretch lace in sizes 8 to 24. The label’s patented lace and forgiving lining enhances the silhouette while buyers can amend sleeves or hem lengths to their own requirements on a fast turnaround of eight to 12 weeks. For SS14, the brand is offering a range of lace flower prints over contrasting linings in 58 colours to produce an array of effects. Standout styles include a floral lace patterned dress over a fresh aqua lining and a scoop neck dress with delicate side roses in a range of colours including Victoria blue or peppercorn.

AVERAGE PRICE: £240 MINIMUM ORDER: Six dresses SHOWING: In London and Manchester by appointment only – contact the brand directly for more information CONTACT: Tel: 01625 529 529 E: info@mainetrading.co.uk Olvistrend.com

OLIVIA BURTON

Quirky watch brand Olivia Burton draws inspiration from catwalk trends and vintage designs to create unique fashion accessories. Its SS14 collection includes a range of watches in an array of colours with pretty face motifs including illustrated birds, bees and butterflies. For AW13 it will also launch a line of modern vintage watches that are perfect for the party season while March will see the introduction of its signature hummingbird design on a mother of pearl base.

AVERAGE PRICE: £29 MINIMUM ORDER: 12 watches SHOWING: Contact the brand direct for private London appointments CONTACT: Tel: 07734 903 452 Oliviaburton.com

SMF

Offered exclusively to indies, complete collection SMF offers boutique buyers a top-to-toe look that includes everything from footwear, belts and separates to jeans, knitwear and outerwear. The short order brand offers all its garments in-season while stockists can place repeat orders with a turnaround of seven to 10 days – making it ideal for indies that want to reorder key sellers. Hero pieces for AW13 include PU jackets, fur, sheepskins while the collection also includes a range of foil prints in a variety of ontrend colourways. Contact the brand directly to order its latest catalogue.

AVERAGE PRICE: £18 to £26 MINIMUM ORDER: 30-50 pieces in any size (8-16) with at least three of each clothing style, six for footwear and two for bags and belts SHOWING: Manchester showroom CONTACT: Tel: 0161 228 6966 E: showroom@absolutefirst.co.uk

August 2013 | boutique. | 27

PROMOTION

Feline fashion Newly launched London label Stroppy Cat has hit the market offering flattering shapes and unique styles

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ewly launched short order label Stroppy Cat is a British brand that creates on-trend collections to satisfy the ever evolving fashion market. A true boutique label, the company runs its own standalone stores in Chiswick and Muswell Hill and creates each collection based on its customers’ feedback.

Launched at the start of this year by founder Emmanuel – who has previously designed brands with concessions in Topshop – the Londonborn label offers diverse and unique dresses, separates and outerwear at cost conscious prices.

Stroppy Cat’s handwriting combines flattering shapes and silhouettes with

vibrant colours and playful designs. Its debut SS13 collection was so successful that the brand has already attracted 20 UK stockists and 30 more in Spain – a figure that is sure to grow each season.

The brand’s AW13 collection aims to empower women with “glamour, confidence and sex appeal.” Key shapes include structured dresses and jackets alongside signature colour block and fur outerwear. Fabrics include viscose and Spandex as well as cotton, chiffon, lace, fur and sequin embellishments.

Wholesale prices for dresses range from £8 to £14 while jackets are £12 to £25.

CONTACT: Tel: 0208 994 0242 E: stroppyc@yahoo.com

Street style Laceys London’s SS14 collection combines trend-led style with unique details

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ith its head office and showroom based in the heart of trendy Shoreditch, Laceys London is a fashion-focused footwear label that draws its design inspiration from the catwalk and street. Appealing to the style conscious consumer, it mixes vintage and retro themes with street-inspired styling to create varied collections that encompass both trendled and comfort footwear.

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The label’s SS14 collection combines quality materials with modern design to create unique and quirky footwear that’s been built to last. The colour palette features different variations of red while cut out patterns, trims and heels with special detailing show up across a number of designs. Elsewhere primary colours and on-trend animal prints are strong while soft textured metallics make ideal summer investment pieces.

Hero pieces include the Katia CutOut sandals, which boast a bronze metallic cut out upper and gold micro

wedge, the vibrant orange Dancer Lace-Up featuring a cut out block heel, and the high-wedge Karis Cage with a striking metallic heel trim.

The average wholesale price for Laceys London’s footwear is around £20 per pair while the minimum order is one carton of a pre-packed size range. Buyers can view the full range at its showroom in Shoreditch.

CONTACT: Tel: 0207 739 0398 E: sales@laceyfootwear.com Laceysfootwear.com

LGE

9-11 Sept 13 International sourcing exhibition

for the fashion & garments industry

Register to visit

www.londongarmentsexpo.com/register

Business Design Centre

Islington, N1 oQH, Angel Station

London Garments Expo

PROMOTION

Vintage glamour Harness the elegance of a by-gone era with Michaela Louisa’s SS14 collection

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ritish-born occasionwear brand Michaela Louisa specialises in glamorous wedding outfits, elegant party wear, stylish evening dresses and pretty daywear. Established for over 20 years, it is a globally established brand with over 1,700 independent stockists across the UK, Europe, Canada and

30 | boutique. | August 2013

America.

For SS14 the brand has unveiled a total look collection encompassing 95 pieces with an average wholesale price of £45 per garment.

Synonymous with a bygone era of glamour, a luxurious undertone runs throughout the collection, which combines contemporary styling with a

hint of opulence.

Dresses remain statement pieces with ultra modern lines featuring cut outs details, asymmetric chiffon waterfall flutes alongside the brand’s exclusive signature prints. Look out for pieces that include ornamental necklines with jewelled trims and detachable necklaces to change the look of the dress and take the wearer from day to evening.

For a more understated look, geometric colour blocking inspired by ‘60’s Mondrian dresses are available in black, ivory and fuchsia. Meanwhile, there’s a sharp monochrome story with a graphic ivory shift dress and bolero cover-up and a crisp ivory wide leg palazzo pant and matching longer line jacket with a selection of tops offers a new silhouette for smart daywear or event wear. The collection also pays homage to Coco Chanel with a pearl trimmed jacket and dress suit in a soft textured fabric with a hint of lurex thread and draped chiffon bodice.

Lemon yellow features prominently as a fashion colour for SS14 across floaty chiffons or shift dresses mixed with black for a strong and dramatic silhouette. Cobalt blue, lime and coral and turquoise and muted cornflower blue, lavender and dusty pink also show up on jersey, draped crepe and stretch wovens with striking prints in abstract, watercolour, coloured animals and floral designs.

Key garments within the collection include the brand’s occasionwear suits and dresses in bright jade, lilac with scalloped lace trim, plain fuchsia and yellow.

Wholesale prices for Michaela Louisa’s dresses range from £34 to £79 for a dress and bolero. The minimum order requirement is around 40 garments.

CONTACT: Tel: 0208 888 7000 Michaelalouisa.com

Ceannis A/W collection available to view by appointment.

T: 07702 877081 E: mandy@vanil.co.uk

www.ceannis.com

Stock buying made simple!

22nd-23rd September 2013, London, Olympia For your chance to view and purchase: Ladies’ – men’s – children’s wear collections Footwear & fashion accessories Designer wear and ex-chainstore ranges Quality imports & own-label

Up to 70% off normal wholesale prices on selected ranges.

Collections include: Formal, occasion & evening wear Streetwear & denim collections Workwear Sportswear & casualwear Outdoor wear

Register now at www.offpriceshow.co.uk for your FREE ticket, FREE entry to all seminars and FREE subscription in the official event newsletter August 2013 | boutique. | 31

DOWN TO BUSINESS A helping hand for fashion indies

Who’s next?

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our halls, 2,000 international brands, open-air catwalk shows, emerging design talent and established names: welcome to Who’s Next Prêt-à-porter Paris, one of Europe’s most exciting fashion trade shows…

August 2013 | boutique. | 33

DOWN TO BUSINESS

Spectacular, spectacular!

Gemma Ward heads to Who’s Next Paris to discover the hottest brands in continental fashion

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aking place in in the heart of the city, Who’s Next Prêt-à-porter Paris is a melting pot of the latest must-have fashion from around the globe. Buyers can browse collections from 2,000 labels – from womenswear and menswear to jewellery and shoes – while a bustling outside area provides a carnival atmosphere with market stalls, street food, DJs, live music and a must-see twice-daily catwalk show.

From the moment you approach the exhibition centre it’s clear that no expense has been spared in the production of this show. With each season underpinned by one integral theme, this year’s Mexican extravaganza saw a vibrant colour scheme that lifted the entire arena – from the bold posters outside the building to the colourful bunting, cacti installations and striking imagery inside its 100,000 sq metre space.

The standout catwalk shows echoed the same vibe and were major productions that became centrepieces of the outside space. Unconventional 34 | boutique. | August 2013

styling turned a troupe of dancers into Mexican street performers. Chevrolets whizzed down the catwalk and lowrider motorcycle stuntmen wowed the crowds before dancers finished the show en masse with a choreographed routine.

But it wasn’t just fun at Who’s Next.

Inside, away from the buzzing outdoor arena, thousands of buyers were doing serious business. Four airy hall spaces containing a curated collection of brands were on offer showcasing everything from Scandi cool and Parisian chic to classic occasion wear and urban street clothing.

Last year saw an overhaul of Who’s Next, which now also encompasses Prêt-à-Porter Paris after its acquisition in 2011. Now taking place earlier in the season, its new simplified layout was readopted for July ‘13’s show with three clothing sections (Fame, Private and Mr & Mrs Brown) alongside three accessories divisions (Premiere Classe, Who’s Next Accessories and Mr & Mrs Brown Accessories). Key areas included Private and Fame,

which were dedicated to international womenswear and creative fashion respectively. For those that needed help deciding on brands, the show’s appointment-only personal shopper service gives buyers personalised support for free. It’s a key feature that sets Who’s Next apart and gives boutiques owners additional help in selecting the best labels and products..

While the show attracted almost 45,000 visitors in total, British buyers made up just 916 of that figure. But with a focus on pulling in more international buyers as key aim for the show’s future, it’s certain that the UK’s representation will rise – especially with the growing need to hunt out fresher brands.

So is visiting Who’s Next worth the financial cost and effort? In a word: yes. Not only is does it provide a springboard into the new buying season, it’s also a hunting ground for both new talent and established brands that don’t show anywhere in the UK. And best of all, it’s held in one of the most beautiful cities in the world.

DOWN TO BUSINESS

9 of the best brands at Who’s Next

Conditions Apply

Ella Luna

Andresgallardo

Shoreditch label Conditions Apply is the perfect find for buyers that want to inject fresh and edgy fashion into their product line-up. Its SS14 collection is a riot of bold colour and geometric shapes combined with neo-folk details and accessories. CONTACT: Tel: 0207 739 6510 E: info@conditionsapply.co.uk Conditionsapply.co.uk

The SS14 collection from Parisian brand Ella Luna is an explosion of neon colour and statement embellishments. Definitely not for wallflowers, we loved its chic silk shell tops with gold and silver chain details and contemporary take on tweed. CONTACT: Tel: 0033 140 411 260 Ellaluna.com

Spanish jewellery label Andresgallardo creates porcelain pieces inspired by flora and fauna. Its striking and contemporary necklaces, bracelets and rings are completely unique earning the brand praise from international fashion editors in Vogue. CONTACT: E: hola@andresgallardo.es Andresgallardo.es

Berenice

Cecilia Ma Bijoux

Argument

Specialising in easy-to-wear bohemian chic pieces, the SS14 collection by Parisian label Berenice is a mixture of texture and pared down natural colours. Key pieces include cowboys and Indians inspired shirts, printed sweaters and tasselled jackets.

CONTACT: Tel: 0033 148 313 554 E: commercial@berenice.tv Berenice.net

Womenswear label Cecilia Ma Couture offers a line of head-turning jewellery and accessories. For SS14, bib necklaces featuring intricate patterns made from laser cut wood, rope, diamantes take centre stage alongside matching box handbags and neon earrings. CONTACT: E: couture@ ceciliama.com Ceciliama.bigcartel.com

Created by young Parisian art design graduate Anne-Sophie Chhim, Argument offers a fresh take on costume jewellery with repetitive and colourful geometric patterns. We loved the simple shapes and clean lines that are the perfect partner for a minimalist fashion aesthetic. CONTACT: Argument-bijoux.com

Attic and Barn

Hotel Particulier

Pavla

Launched in 2008, Italian label Attic and Barn has a vintage spirit that translates styles from the past into contemporary fashion. For SS14 there are lots of slinky fabrics and bold prints that are perfect for both slick city dressing and off-duty styling whether at home or on holiday.

CONTACT: Tel: 0039 042 256 891 Atticandbarn.it

With a brand signature of elegant simplicity and quality fabrics, Lyon label Hotel Particulier prides itself on making luxurious fashion affordable.

For SS14 the brand has unveiled easy-wear draped jerseys and brightly coloured knits alongside garments that nod to the sports luxe trend.

CONTACT: Tel: 0033 0437 642 020 Hotel-particulier.eu

Shown as part of the emerging designers initiative Arts Thread, Pavla Aleksic’s debut collection caused a stir at the show among international buyers. The freshly graduated designer’s handmade pieces for AW13 include romantic layered silk dresses in caramel tones alongside statement wool coats and jackets. CONTACT: E: pavla.aleksic@gmail.com August 2013 | boutique. | 35

PROMOTION

Winter wonders B

Istanbul-based womenswear label Genese has arrived in the UK offering cutting edge designs and head-turning prints

orn in the vibrant city of Istanbul, womenswear label Genese is the brainchild of Nurhak Demir, whose innovative silhouettes and striking prints provide the brand’s distinctive handwriting. The label was previously only available elsewhere in Europe and Africa. However, SS13 saw its first foray into the UK fashion market where it now operates its own showroom on London’s Mortimer Street and stocked by a growing pool

36 | boutique. | August 2013

of around 30 independents.

Created for fashion conscious women looking for striking pieces for their wardrobes, Genese’s signature style is centred on eye-catching statement prints that are inspired by the latest catwalk trends.

“The garments we sell are full of character, colour and without a doubt, stand out from the crowd,” says Demir. “Our elegant high quality garments channel passion with sophistication, hand tailored by our in-house designers ensuring that only the highest standards are met.

We independently manufacture all our garments, giving us the ability to provide luxury fashion for those who desire to integrate elegance, style and panache into their dress code.”

For AW13, the collection consists of a broad range of garment styles including elegant evening wear in its signature prints alongside winter coats, bags and shoes. Its rich colour palette evokes feelings of warmth and opulence to provide the wearer with the perfect statement piece for every winter occasion. “We wanted to bring warmth to our customers for AW13 – not only physically through the fabrics

we’ve chosen but visually too,” says Demir. “However, we acknowledge that the season isn’t just for wrapping up warm – women still have to look glamorous at Christmas parties and various celebratory occasions that the season brings. This is why Genese London has created the finest selection of eveningwear dresses so our stockists have every winter occasion covered.”

CONTACT: 46 Mortimer Street, London, W1W 7RL Tel: 0203 583 2126 E: Info@geneselondon.co.uk

Genese is a luxury designer fashion brand for women who desire to integrate elegance, style and panache into their dress code.

Genese’s exclusive designs are synthetic to our well established, award-winning brand of 21 years. Our elegant high quality garments channel passion with sophistication, hand tailored by our in-house designers ensuring that only the highest standards are met.

Genese has now arrived in the fashion capital London, our showroom which is open to wholesale is situated in Mortimer Street, offering first class service to prospective clients.

46 Mortimer Street, London, W1W 7RL Tel: 0203 583 2126 genese.london@hotmail.co.uk

www.geneselondon.co.uk

PROMOTION

All the fun of the fair

B

Hunt out the season’s hottest jewellery and accessory collections at Autumn Fair International 2013 of the exhibition.

High-end section The Edit will also return to Autumn Fair at double its

Products: Lovarzi, Gecko, Talbot Fashions, Accessories by Park Lane, Bag It Don't Bin It, Emma Bridgewater, Appleson Agencies (Vibe Watches)

outique buyers on the hunt for the season’s best gift ideas, fragrances, fashion jewellery and accessories should head to Birmingham next month for Autumn Fair International.

Taking place at the NEC on 1-4 September, over 1,500 brands across 11 sectors will be showcasing their latest wares for the new season.

Ideal for womenswear indies, buyers can source a range of products from the show’s dedicated Fashion Jewellery and Accessories hall including handbags, purses, belts, gloves, scarves, watches, volume jewellery, luggage and travel goods. Meanwhile, there will also be a central Fashion Catwalk where runway shows will take place three times daily for the duration

original size following its successful debut at last year’s show. This inspiring collection of premium accessories and leather goods will feature brands such as Rowallan of Scotland, Lua Limited, Hansson Leather Goods, Smith and Canova, Earth Squared, Kikiyo, Firelog and Bhavna.

But at the heart of the accessories offering at Autumn Fair will be The Jewellery Salon, where more than 50 world-class brands and new designers will exhibit sterling silver, semi-precious jewellery and watches.

Visitors can expect presentations from key companies including Balagan, Gecko, Amber Hall Jewellery, Massart, Silver Del Sol, WeWood and Noa Jewellery.

Register for free at Autumnfair.com

RIGHT TIME, ON TREND, IN STOCK

THE LATEST PRODUCTS AND TRENDS FROM 1,600 EXHIBITORS, ACROSS 11 SHOW SECTORS 1–4 SEPTEMBER 2013, NEC BIRMINGHAM, UK REGISTER TODAY FOR FREE ENTRY, USING CODE AF51 AUTUMNFAIR.COM/REGISTER Products: Lovarzi, Gecko, Talbot Fashions, Accessories by Park Lane, Bag It Don’t Bin It, Emma Bridgewater, Appleson Agencies (Vibe Watches)

RIGHT TIME, ON TREND, IN STOCK 0896 Autumn Fair BOUTIQUE MAGAZINE 1/2.indd 1

38 | boutique. | August 2013

THE LATEST PRODUCTS AND TRENDS FROM 1,600 EXHIBITORS, ACROSS 11 SHOW SECTORS 1– 4 SEPTEMBER 2013, NEC BIRMINGHAM, UK REGISTER TODAY FOR FREE ENTRY, USING CODE 0000 AUTUMNFAIR.COM/REGISTER

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SHOW FOCUS

Best in show

SWEET ROMANCE

BLOUSEY BROWN

MISS MILLY

Created by antique jewellery historian Shelley Cooper from her California studio, American vintage inspired brand Sweet Romance draws design influences from the last 500 years.

Each limited edition collection, appeals to women of all ages that appreciate quality jewellery and timeless style. Top Drawer (stand J87); Tel: 07979 918 594 Absolutelydivine. uk.com

Now in its fourth season, fashion handbag brand Blousey Brown is quickly developing a wide customer base with indie stockist across the UK. Its range of leather bags offers something for all tastes from backpacks, messenger bags and holdalls to premium leather totes and shoppers in chic crocodile print and suede. Autumn Fair (stand K63); Blouseybrown.co.uk

With its range of quality jewellery, Miss Milly prides itself on offering attractive retail price points, great margin potential and excellent customer service. Its AW13 collection features elegant pieces that will take the wearer from day to evening. Look out for dark blues and smoky grey designs alongside new silver and crystal earrings and bracelets. Autumn Fair (stand 4L71); Missmilly.co.uk

ROSA RED

BEWITCHED

PING PING JEWELLERY

This season sees Rosa Red continuing its theme of jewellery inspired by glamorous locations with the launch and re-launch of designs with exotic winter names. Key styles include seasoned favourites Ice Storm and Liza alongside new designs such as Verbiers and Aspen, which perfectly encompass chic film star style. Autumn Fair (stand 4H/96); Tel: 0141 572 7297 Rosaredtrade.co.uk

British accessories brand Bewitched has launched two new collections for AW13 encompassing coordinating bags, wallets, scarves and iPad cases in laminated canvas. In addition, the label has extended its best-selling glove line from last year with new designs and will also reveal a range of freshly updated scarf prints. Autumn Fair (stand K28); Tel: 01488 649520 Bewitched-accessories.co.uk

UK-based Ping Ping Jewellery Ltd. offers a range of fast-selling pieces designed to boost fashion retailers’ profits. At Top Drawer, it will showcase its limited edition Sea Ice Collection as well as examples of its other top selling semi-precious jewellery while buyers will receive a free 40-inch pearl necklace with every order. Top Drawer (stand K50); Tel: 01980 625 705 Pingping.co.uk

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SHOW FOCUS

Boutique’s pick of top brands showing at Autumn Fair and Top Drawer

AZUNI

COOL TRADE WINDS

HARRIET SANDERS

Drawing inspiration from ancient cultures, Azuni’s Etrusca jewelley collection embodies the concept of granulation – a highly technical type of decoration where tiny balls of gold are applied to a surface in geometric or linear patterns. The brand will unveil the eye-catching range, created by designer Ashley Marshall, at Top Drawer. (Stand J43); Tel: 0208 9951 100 Azuni.co.uk

Best known for its fair trade fashion scarves and shawls, Cool Trade Winds has launched a new range of jewellery.

The entire line, which includes unique and fun pieces, has been handmade by a women’s skills development project in Nepal. With no minimum order requirement, it’s a great way to trial ethical jewellery. Top Drawer (stand H54); E: scarves@cooltradewinds.co.uk Cooltradewinds.co.uk

Harriet Sanders’ luxury handbags are designed and made in the brand’s London-based studio with ethically sourced Italian leather. Each trend-led handbag design is both classic and trans-seasonal but features the label’s signature brightly coloured suede lining for buyers looking for striking accessories that stand out from the crowd. Top Drawer (stand H81) Harrietsanders.co.uk

THE BALAGAN GROUP

CABBAGE WHITE ENGLAND

GECKO

With a penchant for quirky and thoughtful jewellery, the Balagan Group will be unveiling new designs across its current collections as well as debut range Narate at next month’s Top Drawer and Autumn Fair. Look out for its best-selling Blowing in the Wind necklaces (pictured), made from real preserved leaves. Autumn Fair (stand F50/G51), Top Drawer (stand G4); Tel: 0845 260 0925 Balagan.co.uk

New for AW13, British jewellery brand Cabbage White England presents its Luck and Love collection that’s been inspired by classic vintage charms. Offering a range of handmade jewellery cast in sterling silver and 23k gold vermeil, it’s the brand’s most covetable collection to date. Top Drawer (stand H9A); E: info@cabbagewhiteengland.com Cabbagewhiteengland.com

Gecko is launching four new jewellery collections at Autumn Fair including a variety of high quality ranges from best-selling brands Fiorelli, D for diamond and Fred Bennett.

With an efficient team of customer service representatives and area sales managers, the company prides itself on offering outstanding customer service.

Autumn Fair (stand F105-G103); Tel: 01376 532 000 Geckojewellery.com August 2013 | boutique. | 41

PROMOTION

In soft focus Out of Xile’s England-made collections combine soft silhouettes and tactile texture

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pecialising in easy-wear clothing with flattering lines and interesting details, British label Out of Xile offers feminine silhouettes, soft layering and tactile fabrics that are perfect for everyday wear and special occasions.

Founded by Cathy Hewlett in the early ‘80s, its pieces are designed – and the majority manufactured – in England. The brand uses exclusively natural fabrics including jacquards, devoré, velvet and lace that are all dyed in a full selection of seasonal shades inspired by English watercolours, which can be mixed and matched to the buyer’s own requirements.

Moreover, with the rising popularity of Out of Xile as an event wear brand – especially among mothers of the bride

and groom – it is now offering a range of items to complete outfits including accessories such as hats, flowers and bows, capes, wraps and scarves.

For SS14, the brand’s collection features over 80 easy-to-wear styles in textured fabrics.

Hero pieces include a double-layered silk dress with lace trim, jacquard peplum jacket and soft-touch chenille coat with padded velvet collar and cuffs.

Prices range from £20 for basics to £150 for its detailed outerwear while there is no minimum order requirement and buyers can cherrypick their own choice of styles, sizes and colourways.

CONTACT: Tel: 0208 348 2448 Outofxile.co.uk

Instant add-on Stock up your shelves with Firelog’s classic leather accessories

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ounded in 2001, Firelog supplies leather accessories under the brand names Prime Hide, Ranger and Kenneth Brownne. The company, which keeps all of its core products in stock so they can be shipped to stockists within 24 hours, specialises in supplying the independent market. And because all of its wares are created in-

42 | boutique. | August 2013

house, it prides itself on maintaining high quality and consistency.

With key products including wallets, purses and bags, Firelog enlists the use of a variety of leathers including vegetable tans, nappas and anilines. Meanwhile, it can also provide custom items to the boutique’s own special requirements.

For the AW13 season, the company

has reworked some of its most popular styles into a fresh and bright colour palette featuring red, berry, fuchsia and orange. Must-have pieces include its cross-body bag, which comes in a range of eye-catching colourways.

CONTACT: Tel: 0207 993 5451 Firelogltd.co.uk

PROMOTION

The Eden project Italian-made womenswear label Eden Rock offers light and airy summer fashion

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reated by Jeffrey Lasky in 2010 as a response to client demand for elegant quality clothing that was easy to wear, Eden Rock Italy provides luxury linen pieces featuring deconstructed and asymmetric shapes. All of its garments are produced, washed and dyed in the heart of Tuscany using authentic methods to give the fabric a unique finish.

The brand’s designs start from a UK dress size 12 and are created to include flattering design elements to suit a range of figures. Asymmetric tunics and voluminous trousers are synonymous with the brand, while both bright and earthy colours feature regularly as part of its Mediterranean themed signature.

For SS14, the label gives its trademark deconstructed dresses and jackets a fresh twist with floral embroidery and a pastel colour palette.

One hundred per cent linen remains Eden Rock Italy’s signature fabric, with the addition of luxury silk voile in a soft watercolour-effect print for the new season. Key styles include dramatic wide-leg linen trousers and flowing dipped back hem dresses in this season’s soft floral print.

Wholesale prices for the new range are from £20 to £46 per item while boutiques are required to order a minimum of 40 pieces.

CONTACT: Tel: 0207 636 1892 E: sales@edenrockitaly.com Edenrockitaly.com

Jeanius by design Inspired by rock, romantic and retro themes, JQ’s AW13 collection is rich in autumnal coloured denims and flattering shapes

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nown for its signature Cosmetic Sculpting technology that sculpts and shapes the body, denim brand JQ has more than 30 years’ experience in creating Italian-made high-quality women’s jeans.

Alongside its neutral colour palette, JQ is offering a line of jeans in rich autumnal colours such as berry, bottle green, chocolate and grey. Each chosen shade has been led by catwalk trends and selected for its universally flattering finish on a number of skin tones and body shapes.

Other highlights in the

collection include on-trend flower prints on denim alongside dark python prints, rich velvety flock prints, retro leopard designs and a romantic cachemire wallpaper pattern. For boutiques looking for a commercial-yet-edgy line of jeans, JQ’s latest collection is jam-packed with designs that are destined to be best-sellers.

Wholesale prices start from £40 while the recommended mark up for retailers is 200 per cent.

CONTACT: Media Villlage, 131151 Great Titchfield Street, W1; Sara Lynn Tel: 07714 234 092/ 01932 821 860 Cover-version.co.uk Jqjeans.com August 2013 | boutique. | 43

DOWN TO BUSINESS

Setting the scene V Diane Sykes offers a five-minute masterclass in visual merchandising

isual merchandising creates an atmosphere that allows your store’s merchandise to be shown its very best potential. By playing on seasons, trends and topical events, it engages customers and gently suggests lifestyle options, which will hopefully translate into sales.

An interesting window display is key and usually the starting point to all visual merchandising. It is a snapshot of the covetable stock that lies inside.

Combine the right lighting and colour, and you’ll entice more people to enter the store.

Titillation always starts with a visual – colour, lighting and texture – so it’s important that your window reflects what gems are inside. Props help by emphasising themes whether they are pumpkins for Halloween or twinkling lights for Christmas. Good signage, clean windows and awning are of course essential – and make sure that logos and images are updated regularly.

Windows are also a great way to get certain messages across, but remember to stay on point. Don’t overcrowd the window and confuse your message.

Invest in a few props – scout flea markets or even ask to borrow pieces from nearby shops, which are usually happy to oblige – especially if they get a credit in your window.

Merchandising stock by mixing colours that blend beautifully and 44 | boutique. | August 2013

gently lead the eye from one area of the shop to another. By using different textures and props you will create pockets of interest and a unique atmosphere. Think like the big boys by using the tricks of the up-market supermarkets that place natural partners together such as lemons next to the fish and cake next to the exotic teas. Apply the same principle to your shop.

A picture speaks a thousand words and I will never forget my first experience of seeing Harvey Nichols advertising their ladies business suits in the ‘80s. They had re-papered the entire window in the peachy pink hue of iconic newspaper The Financial Times and it was the most fabulous back-drop to the sharp navy and crisp black suits that they were promoting. It was such a simple idea but I have never forgotten it.

But visual merchandising doesn’t have to be on such a grand scale. One retailer I know uses a quirky, funny or thought–provoking message chalked on a board every day in her window.

People will go out of their way to catch her ‘take’ on that day, which keeps things fresh and creates a sense of playful fun. Who wouldn’t want to shop in there?

Scent can also be used to set the scene and create a relaxing atmosphere. Warm essential oils can be adopted to create the exact ambience you want: lavender is

relaxing, geranium uplifting, whereas clary sage will ease fatigue and aid creativity.

Music is very important too.

Obviously you do not want anything that is too challenging or loud, but something that not only reflects the merchandise in your shop but also helps to create the right atmosphere.

Most high street chain stores commission DJs to create their own mood music that reflects the ethos behind their particular style. Topshop went one step further with its own inhouse DJ controlling the atmosphere on an hour basis reflecting the changes that take place during the day such as weather and footfall.

I would encourage a professional window dresser (even if for a short while) especially if you are inexperienced. They can give you the confidence to experiment with props and improve your spatial awareness.

They will also have countless tips and will really know how to make full use of the area.

However, if this is not an option, check out high-end style magazines and scour the internet for great images to recreate. Scarves beautifully draped over a fabulous handbag, belts wrapped seductively around a cashmere sweater and sparkling jewels picking up the season’s colours will help create an air of luxury.

Diane Sykes is sales manager for German lifestyle brand Hauber.

Shoes and matching handbags for all special occasionals Buy in cartons or single pairs Internet traders welcome, let us hold the stock For more details contact us: Tel: (+44) 01902 456800 Email: sales@lexusinternational.com

www.lexusinternational.com

Coy Available in 8 positions

Spring/Summer 2014 Moda Birmingham

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Mannequins from The VM Source Ltd. info@thevmsource.co.uk www.thevmsource.co.uk Call: 01780 761947 / 758807

Tel: 07989739019 info@kc-agency.com www.kc-agency.com August 2013 | boutique. | 45

RARE BASIC LTD

retail solutions specialists

www.fcwholesale.com eaonplus presents our new arrivals of lovely Batik Prints and Embroidered Tie-Dye Sundresses and Airy Tunics in many styles and contrast colours.

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W: www.carolccollections.com E: info@carolccollections.com T: 01626 879 998 46 | boutique. | August 2013

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PROMOTION

Hell for leather Premium leather jacket brand JN LLOVET is breaking the mould with its premium detailing and fresh colour palette

G

erman label JN LLOVET creates fashionable, timeless and individual leather jackets that combine stylish cuts, high quality and extravagant design elements. Each premium collection features high-end outerwear made from butter-soft lamb nappa leather that can be dressed up with evening wear or down for a more casual look. With a focus on design detailing such as quilting, contrasting coloured zips or yarns and colourful lining, the brand creates a unique look that’s ideal for premium fashion-led indies.

For SS14, new shapes and on-trend colour combinations create a covetable collection for fashion savvy customers.

A soft colour palette of light gold,

gravel powder, soft peach and sorbet pistachio turn leather outerwear into a summer must-have. Meanwhile the look is given an individual twist through the use of pastel colour seams and zippers as well as elegant quilting effects. Key pieces for the season include the Caracas classic leather jacket in black and crème, which features an asymmetrical zipper, lilac detailing, quilting and a tailored fit; the La Paz style in crème and mint and the elegant La Plata biker jacket, available in five colours, with multicoloured lining and lilac zippers.

The average wholesale price for jackets is €245 while the minimum order requirement is six pieces.

CONTACT: Tel: 0207 487 3070 E: sales@garguz.net Jnllovet.com

Cutting it fine CHRISTELundSINN combines impeccable tailoring with luxe fabrics to create highly desirable premium fashion

Antonio Prudente

P

48 | boutique. | August 2013

remium womenswear label CHRISTELundSINN is a master of feminine silhouettes and eyecatching prints. The Munich-based brand, which sits alongside high-end designer labels such as Valentino and Philip Lim, is sold through a standalone store in Germany as well as indies in the UK and Mexico.

For SS14 the collection gets relaxed glamour down to a tee. Impeccable tailoring using fine quality fabrics is key with sharp-shouldered petite jackets and flowing trousers alongside crisp white denims paired with silver sequin embroidery. The label’s

signature feather print is also used across luxury silk and cool viscose crepe, which is contrasted with deep blue leather and fine lace. With a Long Island meets Côte D`Azur theme, it combines Mediterranean dressing with chic East Coast style.

Standout garments in the new collection include a double-breasted cotton satin stretch trench coat in its trademark feather print, a trio of biker jackets and a silk blouse made from crêpe de chine.

The full collection is now showing at the Garguz Showroom.

CONTACT: Tel: 0207 487 3070 E: sales@garguz.net

DOWN TO BUSINESS

The magic of mail Marketing expert Alice Kirby reveals why snail mail is experiencing a revival as the best way to reach customers

G

oogle has just sent me a £75 coupon for its AdWord service – through the post. You’d think this online giant would use email, text or even an app. But no: its marketing executives make a deliberate marketing decision to use direct mail. And it works.

The good news is that the same idea can work for your boutique too. Gone are the days of mass junk mail. Today’s savvy indies are using the post to build relationships, not sales. And customers like to receive mail. It makes them feel special. It shows you care.

Why a stamp is your marketing best friend So why does Google use snail mail?

And why should you?

The reason is, quite simply, because traditional post gets read. Eightytwo per cent of consumers open their direct mail according to recent research conducted by the Royal Mail.

We receive such little post these days that when a handwritten envelope lands on the doormat, it just cries out to be opened.

Getting the most from your post Avoid expensive volume mailings.

Small is beautiful. The secret is to keep it targeted, personal and relevant. The key to using post in your marketing strategy is also taking customer details

and, if possible, inputting them into a software package that will help you keep tabs on what they buy and when.

Here are three ways direct mail ideas that can help you nurture your customers and build valuable longterm relationships: Missing you: the post is an ideal way to coax lost customers back to your store. Less intrusive than a text, more distinctive than an email, and you know it will reach them. A simple card with a time-limited offer and a ‘buy now’ message should do the trick. Do be generous with your offer: you’ve invested money in postage and printing, so don’t squander it by being tight-fisted. If customers haven’t visited your store for while it will take a juicy incentive to motivate them to come back again.

Many happy returns: birthday cards are direct mail marketing at its most simple and effective. What better way to tell a customer “you’re important to us”? Add a personal touch with bespoke greeting cards designed and printed for your boutique – you’ll find it’s cheaper than bulk-buying them from a shop. Include a birthday girl/ boy gift, such as a discount on their next visit.

I also like to handwrite the envelope rather than just stick a label on. Yes, it does take that bit longer, but looks so

much more special and inviting. Plus 49 per cent of consumers say they are more likely to open mail if they are intrigued by the package.

New customers: you’ve worked hard to attract a new customer, wowed them with your store experience and sent them out of the door feeling fantastic. Now make sure you carry on building that relationship and turn them into that marketing pot of gold – a loyal fan. Direct mail is the perfect next step. If they haven’t been back for a couple of months, pop a card in the post with an appealing offer. Use their name, always hand write the envelope and add a personal note for maximum effect.

Measure and measure again One final tip – remember to monitor the results. This is crucial to calculating the success of your direct marketing and the return on your investment in postage, print and time. An easy method is to include a promotional code in your offer which clients must mention to enjoy the special prices.

So if you want to make an impact for 50p, take a leaf out of Google’s book and invest in a stamp.

Alice Kirby is the managing director of Lockhart Meyer Salon Marketing Lockhart-meyer.co.uk August 2013 | boutique. | 49

SHOP TALK

Industry opinion

Out and about

I

f your summer work schedule has been anything like ours, the past few weeks will have been a whirlwind of exhibitions, showrooms and new collection presentations. And with London Fashion Week on its way, there’s no sign of it slowing down. But if you’re looking for even more business inspiration, you’ve come to the right place – and this time you don’t even have to leave the building…

August 2013 | boutique. | 51

PROMOTION

The big easy Take your pick from Nomads’ opulent AW13 collection or easy laid-back pieces for SS14

W

hether you’re looking for instant top-ups for AW13 or are planning forward buys for SS14, ethical label Nomads offers a flexible ordering process for indies.

The brand specialises in tunics, soft fit jersey dresses and striking winter outerwear. Inspired by the design team’s Cornish roots and a love for all things Indian, its signature style is an opulent mix of textured embroidery, a rich colour palette, soft fabrics and striking embellishments.

Its short order collection for AW13 offers a range of day-to-night pieces with dresses and tunics that can be

dressed up or down. Meanwhile, its standout coat collection boasts gently tailored shapes featuring velvet, patchwork and sequins.

For SS14 the brand’s design team has delivered a ‘70s bohemia-inspired collection with a touch of ‘50s vintage styling. Inspired by holidays, days out in the UK and its homeland of Cornwall, buyers can expect pretty florals, tile prints, lucky handprints and tie-dye across mini, midi and maxi dresses, blouses, tunics, shrugs and tie-tops. It’s summertime dressing made easy.

CONTACT: Tel: 01566 777 338 Nomadsclothing.com

Stomping ground Marco Tozzi’s SS14 collection offers a distinctive style for any occasion

G

erman footwear brand Marco Tozzi offers a wide selection of women’s shoes covering the latest trends.

The brand is kicking off the new SS14 season with casual summer boots in a cross-section of styles including those with athletic rubber-like soles to trendy high heels and everything in between. Hot on their heels are super soft moccasins, boat shoes and sandals, which promise exceptional comfort and

52 | boutique. | August 2013

supreme fit.

Running fashion footwear is another strong area in the label’s latest line.

And Marco Tozzi is breaking new ground in the running scene with an athletic collection that reflects the upcoming season’s biggest trends with metallics and colour and metallic combinations making their debut.

Flat sandals, mules and ankleflattering Roman sandals define the summer collection while the brand’s colour palette has been pared down for a more neutral result.

Also fresh for the new season, classic loafers, pumps and ballerinas have been reworked and given a modernised twist. Expect fashionled detailing such as laser cuts and stitching that offer a brand new look.

CONTACT: Tel: 0049 5231 60501 Marcotozzi.com

promotion

Back to basics Eco-friendly Tencel denim takes centre stage in Komodo’s SS14 collection

E

co fashion brand Komodo has unveiled a collection of trend-led pieces for SS14 created using organic and sustainable fabrics. Alongside its range of summer brights, floral print skirts and block-colour dresses is a line of basics that are essential foundation blocks for a stylish summer wardrobe.

And within this sub-category, Tencel denim dresses and separates are a key feature.

Not only is it a great eco alternative to traditional cotton, but Tencel denim is ideal for the summer months as it boasts moisture management, breathability and softness to offer the wearer complete comfort. Made from tree celulose, the award-winning eco fabric complements cotton perfectly

when used as a fibre mix. Moreover, it helps create softer jeans and garments.

Key Tencel denim pieces in Komodo’s SS14 collection include the Carmen dress, which features a knee-length hemline, no sleeves and a button up front. Meanwhile, the Medina dress (pictured) is a similar style but with short sleeves, a nipped-in waist and shirt collar.

Other garments include a long-sleeved denim shirtdress with tied waist belt, a pair of loose fitting shorts and a pair of ‘70s-inspired flared jeans.

Prices are very competitive, so make denim a summer staple for SS14 and invest in Komodo’s trend-led Tencel pieces for instant style and comfort guaranteed.

CONTACT: Tel: 0207 722 3523

E: sales@komodo.co.uk Komodo.co.uk

Getting into the Swing Daytime style gets a fresh update in dress specialist D by Swing’s SS14 collection

D

ay dress brand D by Swing specialises in high quality occasionwear pieces with affordable price tags. Produced in Europe with high-end fabrics by renowned manufacturers, its pretty plain-dye and printed dresses are grouped by separate colour stories that arrive in store on their own special delivery date – making it easy for boutiques to merchandise each collection.

Its dresses are designed to evoke femininity and elegance for women that want to standout in their leisure time. The German brand strives to offer an excellent price-quality ratio, with RRPs ranging from €89 to €119 per piece, which is perfect for boutique owners and consumers

that are watching their wallets.

For SS14, the collection strikes the perfect balance of sleeveless dresses and alternative versions with sleeves in a range of lengths to suit the needs of all customers. Buyers can choose from sporty cotton dresses with pockets and belts, feminine jersey-versions with flattering flounces, young cotton voile dresses in denim colours and ladylike styles made from polyester chiffon prints.

Meanwhile, several unlined jackets provide the perfect cover-ups for a variety of the brand’s SS14 dress styles.

Wholesale prices start from £30 per item while minimum order is three pieces.

CONTACT: Tel: 0049 2853 86160 Swingmodelle.de August 2013 | boutique. | 53

SHOP TALK

Child’s play She used to make every item of clothing individually, but now has shops in London and New York as well as a thriving website. Welcome to the unconventional world of Rachel Riley

By Eric Musgrave

T

here can’t be many fashion retailers who have a degree in Social Anthropology from Cambridge University.

Rachel Riley does. And her knowledge of how contemporary human beings behave in social groups must come in handy when she is analysing customer behaviour. But more important to her success, she says, is the O-Level she got in Dressmaking and Needlework.

When you are designing clothes, it’s good to understand how they are made.

“I learned so much from my mother and grandmother, but I am of the generation for which manual labour – making things – was somewhat frowned upon,” she says. “I wish I had gone to fashion school as I might have been part of a community. As it is, I hardly know anyone in the fashion business.”

But Riley’s lack of contacts has not necessarily been a drawback.

After working as a fashion model, she married photographer Daniel Jouanneau and found herself living in France with two small sons and a daughter. Then in 1994 she launched a mail order business selling vintageinspired childrenswear. “Daniel did all the photographs and we started by getting our friends interested in buying the clothes,” she recalls. “When we received orders, we would make the clothes using a nice old French seamstress. As things took off, we got two more but they had to work shifts because we only had one sewing machine.”

A desire to have the children educated in England brought the family to London in 1998, by which time Riley was confident enough 54 | boutique. | August 2013

to open a unit in Pont Street, near Knightsbridge. They lived above the shop. A second branch was opened in Marylebone High Street in 2001.

Four years later a Rachel Riley shop opened its doors on Madison Avenue in Manhattan. Then in 2007, the brand ventured into the wholesale market.

“When we started in France, we were so small that we actually handwrote every envelope when we did a mailing,” Riley says. “People said that our clothes were even better than they looked in the photos. I started selling in the US through trunk shows. These are gatherings where you invite your prospective customers and take them through the new collection before they place orders. It is interesting to compare how we now serve our American and London customers. In London we give fabulous customer service, but the customers are more independent about what they want.

In the US, they expect us to build up a wardrobe for them. The Americans like to be told what they should buy.”

Although Riley is best known as a childrenswear designer and retailer, about 25 per cent of her sales come from women’s clothing, which boasts the same vintageinspired handwriting, high-quality craftsmanship and exclusive fabrics.

“I added womenswear in 1998 after customers kept telling me that their children were better dressed than they were,” she says. “One of our quirky traits now is the ‘mother match’ phenomenon, whereby a mother and daughter can dress in the same style.

Our pyjamas are particularly popular for this.”

A mail order supplier who became a retailer and a childrenswear designer

who became a womenswear supplier, the immaculately turned-out Rachel Riley has a tendency to do things the “wrong” way round. However, she knows a good deal when she sees one, which is why she joined the Fashion Association of Britain. “My bank manager told me I should join FAB eight years ago to get better rates on my credit card transactions,” she recalls, “but there are so many more benefits than that. I have never been part of the fashion industry, but I love being part of FAB so much that I have agreed to join its committee.”

The community that FAB provides for independent fashion retailers reflects the community that Riley creates for her customers. She contacts her database twice a week by email and she is very keen on sharing her design inspirations via social media. She reveals: “My Instagram postings are always design-related. We are a British business and we are very visually led.

I want my customers to feel part of it all.”

Rachel Riley is a member of the Fashion Association of Britain (FAB) Fashionassociationofbritain.co.uk

shop talk

“There is nothing like treating your customers to make them feel special and a part of your brand” Pippa Sandison, owner of Cambridge’s Boudoir Femme, talks business, buying and summer 2013’s long awaited heat wave Why did you open Boudoir Femme?

It opened in 2006 as the result of a long-held desire to open a boutique in Cambridge with unique brands and a first class customer service.

Directly before I was selling original vintage eveningwear and accessories from a local antique centre while working part-time as a nurse. Selling in the centre was a low cost way to enter the retail market and indulge my passion. It enabled me to build a mailing list, hold evening customer events and begin to research brands for the planned boutique. I attended a lot of networking events during those two years to further promote what I was planning and gained a lot of early press from, among others, the business editor for Cambridge News.

How has the store evolved?

We made the bold move of relocating to larger and better-positioned premises last January. And while that hasn’t been without its challenges, we are beginning to see the fruits of attracting new customers and growing our mailing list.

What does your typical working day consist of?

It’s not all glam and fashion – it’s a serious business being in fashion retail at the moment. I spend some of my time on reviewing sales, analysis and paperwork as well as processing and

placing orders. Alongside the number crunching I visit trade events and showrooms, which can be long days but are certainly fun. A typical day in the store starts with a decaf cappuccino on the way to work (sometimes with my cockerpoo Coco in tow). As soon as I arrive I check emails and phone messages before preparing the store for opening. I’ll then review any internet orders and look after customers on the shop floor. I am very hands-on and staying in touch with your regulars is the very essence of remaining a successful indie.

How did the heat wave affect your SS13 sales?

We went on sale at the beginning of July and sales have been good. We were definitely affected by this year’s summer heat wave with us achieving our target by the third weekend of the month.

What concerns do you have about the retail landscape at present?

Naturally the high street landscape is changing and no one is immune to the challenges the economy presents, so achieving growth is almost impossible to do without an online presence.

Having said this our loyal customers and interaction with them is the essence of why I entered retail; this remains important and I would hate to think of a day when we were all online only.

How are you increasing footfall?

We ran a voucher competition as part of Independent Retailer Month where customers collected five stamps from indies in our area to be entered into a prize draw. Cambridge also has a booklet (Independent-cambridge.co.uk) that we are also going to be included in when the second edition launches next month. We are also engaged with local fashion events such as Cambridge Style week, which launched last season.

How will you be buy for SS14 – do you have a strategy in place?

We have been to Scoop and have added two new brands to our accessory buy as this category sells well both in-store and online. We will also continue to work with our new brands Maison Scotch, Ganni and Selected Femme that work across the age range.

How do you plan to continue to drive sales?

We’ll be continuing our successful customer events programme following on from Open Studios (where local artist Tess Ainley displayed and sold her work) using the store for art exhibitions. There is nothing like treating your customers to enjoy a glass of wine to make them feel special and a part of your brand. It’s a great way to spread the word about your boutique, drive those impulse purchases and remind them of how much they love what you do.

August 2013 | boutique. | 55

PROMOTION

Pretty as a picture Offering vibrant prints and colourful designs, British brand Lily and Me has mastered the art of grown-up feminine fashion

N

ew UK fashion brand Lily and Me specialises in dayto-night dresses in quality fabrics and flattering fits. Designed for women looking for affordable elegance, its vibrant and colourful collections are designed to inspire.

For SS14, the label’s design team has drawn on moucharabieh influences and lattice work to create geometric prints in bold colours. These sit alongside block colour florals, circle repeats and motif prints to create an eclectic bold and feminine mix.

The colour palette is fresh and uncomplicated. Salmon, pool blues, aqua and coral take centre stage as core colours while shell tints, soft orchid and dove greys work well as

warmed neutrals alongside a backdrop of navy, plum and ivory. This season will see the return of the brand’s slinky luxe polyesters and lace, alongside blended viscose and lightweight jersey fabrics. Meanwhile, key details include wrapping, origami style folds, asymmetric detailing and neckline pleats.

Standout pieces include the Venice Crossover Dress in luxe soft-touch polyester, the Amalfi Lace Dress in salmon pink and the honeycomb print Marseille Dress, which drapes the body and creates an hourglass silhouette. Average wholesale prices are around £20 per piece while the minimum order is £1,000.

CONTACT: Tel: 01566 779 477 Lily-and-me.com

Spring Summer 14

& Autumn Winter 13 Collections @ MODA BIRMINGHAM - J31

tel: 01566 779477 email: sales@lily-and-me.com web: www.lily-and-me.com

56 | boutique. | August 2013

New AW13 styles

Tel: +44 (0) 755 4006433 www.cette.com | angela.sinclair@cette.com

SHOP TALK

“If you stock a product that’s right for your customer, it will sell – no matter what” Clare Burgess is the co-founder of recently launched British dress label Allium B

“M

y sister Mary and I launched Allium B after a personal struggle to find high quality, wellfitting dresses on the high street that we wanted to wear. We’ve both worked for several big retailers over the past decade and in our most recent roles I was head of merchandising for Topshop while my sister was head of buying for Debenhams. We’d really got where we wanted to be in terms of working for other people and wanted to produce a fresh and exciting label that we could be proud of. So in March 2012, Allium B was born.

“I think the high street constantly chases the younger consumer. Alexandra Shulman (editor of British Vogue) has even said in the past, ‘there remains an enormous gap on the retail scene for clothes that older women want to wear.’ High-end designers are producing the right product, but not every woman can, or wants to, spend £500 on a dress.

“What makes Allium B unique is our focus on beautiful and uncomplicated grown-up dresses in natural fibres.

We’re also incredibly exclusive as we only produce around 100 pieces of many of our designs. But what really sets us apart is the price – with RRPs ranging from £89 to £120 (trade £33 to £65), customers are getting limited edition, high quality fashion without the designer price tag.

“We made the decision to work with indies rather than the world of big high street names that we came from because we want to create a niche 58 | boutique. | August 2013

label that offers customers something unique. We like to shop in boutiques ourselves – if we have the choice, that’s more often than not where we’ll spend our money. I don’t want to see the high street homogenised; for us it isn’t about creating a huge brand. What we want to do is offer customers an individual product that they can’t get in every town – providing something unique and special is what really excites us the most.

“Our ethos really fits with what customers want today. Gone are the

days that women will buy a dress for an event that they know they’ll only wear once: today they want their special occasion purchases to be versatile and to be able to style them and wear them on a day-to-day basis.

I think our dresses are perfect for this new mindset and it’s the reason why we launched the brand. We have a range of dresses that are equally stylish worn with flat sandals for a daytime look and then with high heels and a statement necklace for evening.

They really are 24-hour dresses. Plus, because we wear them ourselves everyday, we know how well they work

for every given situation, even with small children in tow.

“Women today are prepared to invest in fashion and I believe that quality is becoming increasingly important again. Five years ago it was all about the rise of Primark, whereas today I think it’s much more about finding a dress that will look as good the next year as it did during its first season. Pounds-per-wear is really at the forefront of people’s minds these days and boutiques are well placed to offer that type of fashion to their customers.

“People are also becoming more considered when they make their purchases. A few years ago many would think nothing of buying two or three garments in one transaction.

These days they’re looking for that one perfect piece. But that doesn’t mean they aren’t prepared to spend more on it if it’s completely right for them.

“Despite the economy, I think the future of fashion retail in the UK is bright.

Ecommerce will continue to grow and we’ll probably see more large chain stores morphing into international giants. However, I believe that those boutiques that offer an amazing service and brand mix will go from strength to strength. Multiples, pure etailers and bricks-and-mortar indies can sit happily side-by-side because there is a place for everyone – it’s about being exceptionally good about what you do.

Because if you stock a product that’s right for your customer, it will sell – no matter what.”

For more information E: clare@ alliumb.com Alliumb.com

Standard and plus size womenswear Visit us at MODA Birmingham on 11-13 of August, Stand F39 www.lafei-nier.co.uk For distribution and wholesale queries please contact Tetiana Ivanova t.ivanova@lafei-nier.co.uk +44 (0) 7824 3232 55

Alexander Thurlow Fashion Jewellery

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Deservedly awarded the Design Innovation Award by Deutsche Bank Retail UK Silky and strong but adds no weight 11 measured pockets which fit your essentials Change bags in seconds New Summer colours Machine washable at 30° The perfect travelling companion www.

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Tel: 020 8766 6466 Showing at Autumn Fair Stand Number Hall 4 F96-G99 www.alexanderthurlow.com

One of the UK’s largest suppliers of wholesale handbags, fashion and evening bags, available in array of colours and styles. Plus the latest wallets, purses, jewellery, accessories, womenswear and occasion wear. Minimum order: £100. Guaranteed next day delivery Visit us at: JLE Unit 1, 54 Derby Street, Manchester, Lancashire M8 8HF www.jadelandenterprises.co.uk • jon@jadelandenterprises.co.uk • 0161 833 1166

August 2013 | boutique. | 61

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M O D E R N

A N T I Q U E

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If you would like to advertise your new season collections in our SHOW issue please call Julie on

01795 509106 or email

julieneill@cimltd.co.uk August 2013 | boutique. | 63

SUPPLIER DIRECTORY Alice Hannah Accessories Ltd Brand - Alice Hannah 7 Plough Lane, Teddington, Middlesex, TW1 9HX T: 020 943 9383 W: www.alicehannah.co.uk

Amari Designs Ltd Brands: Amari, Lily & Me 12A Newport Industrial Estate, Launceston, Cornwall, PL15 8EX T: 01566 779477 / 01566 772121 E: sales@amaridesigns.co.uk enquiries@amaridesigns.co.uk W: www.amariuk.com / www.lily-and-me.com

anneodowd agency Brand: Ronen Chen T: 020 7402 5292 E: anne@anneodowd.com W: www.anneodowd.com

Bestseller Wholesale UK Brands: Vero Moda, Vero Moda Very, VILA, ONLY, Selected Femme and Pieces T: 020 3205 03112.

E: sian.nuttall@bestseller.com W: www.bestseller.com

Boutique Agency UK Memento for you jewellery – www. mementoforyou.com Deriva Jewels – www. derivajewels.nl YAYA – www.yaya.nl T: 0208 349 5234 E: contact@boutiqueagencyuk.com W: www.boutiqueagencyuk.com

Capri Clothing T: 0203 490 8361 E: sales@capriclothing.co.uk W: www.capriclothing.co.uk

Clamor Fashion Agency Brands: Eva Tralala, Eve in Paradise (for North of England,Scotland and Wales), Krinès Berlin, and Simclan. Contact: Clare Morgan T: 07770 66 49 77 W: www.clamorfashion.com

Crea Concept Contact: Paulette Cohen and Jade Hofmayer T: 020 7436 0631 E: paulette@creaconcept.co.uk W: www.creaconcept.com

Dynasty Dynasty is one of the UK’s leading occasionwear labels. Using only the finest fabrics and most beautiful embellishments and prints, their talented team of designers and suppliers create stunning designs each season.

T: 0208 736 0200 E: enquiries@dynastyuk.co.uk W: www.dynastyuk.co.uk

64 | boutique. | August 2013

Easton Design Studio Handbags, Travel Bags, Business Accessories, Wallets & Purses, Cosmetic Bags T: 01483 272309 E: info@eastonddesignstudio.com W: www.eastondesignstudio.com

Essay Collections Limited Brand: ART Contact: Momi / Ijaz T: 0207 636 2828 E: sales@essaycollections.com W: www.essaycollections.com

Essential Collections Ltd Brands: Pause Café, Les Fées Du Vent, Epicéa, Un Point C’est Tout, Gantebs T: 0161 238 8570 E: info@essentialcollections.net W: www.essentialcollections.net

Eucalyptus Clothing T: 0207 740 6323 E: enquiries@eucalyptusclothing.co.uk W: www.eucalyptusclothing.co.uk

Eurostop Limited Contact: Phillip Moylan T: 020 8991 2700, E: Phillipm@eurostop.co.uk W: www.eurostop.co.uk

Extravagance Limted T/A Sarah Pacini Brand: Sarah Pacini Contact: Nazma T: 020 7636 1280 E: nazmac@sarahpacini.com W: www.sarahpacini.com

Fairground Fairground is famous for its signature freespirited knockout collections. The Fairground Fashion House releases 13 collections per year particularly with the injection collections dropping into Store every month.

E: enquires@welovefairground.com

Fashion Closet West Midlands Range of Womenswear. Plus Size.

Stock Clearance.

T: 0121 243 9683

Funky Jewellery Ogmore Vale T: 01656842102 E: vikrevelle@funkyjewellery.com

Gift Warehouse Scarves, Handbags and Jewellery Supplier Contact: Kewel Athwal T: 0115 946 1173 W: www.giftwarehouse.eu

Hangers Of London Bespoke high-quality custom hangers 159 Garman Road, London, N17 0UR 020 8885 3055 www.hangersoflondon.com

Ingenue London T: 0207 247 7424 E: wholesale@ingenuelondon.com W: www.ingenuelondon.com

Jayley Collection Offers superior quality faux fur coats, gilets and accessories including huffs, cuffs, collars and ponchos.

We also carry a range of ethically sourced real furs. With stock available and Immediate delivery.

Showroom visits by appointment only.

T: 01782 658947 E: sales@jayleycollection.com W: www.jayleycollection.com

Kamuflage Brand: German Brand E: info@kamuflage.de W: kamuflage.fashion123.de

Komodo 77C King Henrys Road, London Womenswear T: 02077223523 E: tony@komodo.co.uk W: www.komodo.co.uk

Konplott Konplott is now one of the leading international fashion jewellery labels and continues to set world-wide trends. Konplott’s distinctive design signature appeals to women of all ages with each and every piece made by hand in limited numbers, every collection is exclusive.

T: 01304 224288 E: seward@sales.konplott.com W: www.konplott.com

Laceys Footwear T: 0207 7390 398 E: michael@laceysfootwear.com W: www.laceysfootwear.co.uk

Leap N Link Ltd Brands: Leslie Monte-Carlo, Aventures Des Toiles Contact: Pierre and Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W: www.leapnlink.co.uk

Lesser & Pavey Ltd Suppliers of Quality and Original Products V&A Bags, Travel Mugs, Keep Calm products, Trendy Quality Reading Glasses, Fashion Eye Lashes, Foil Nails and Sparkle Lips, Social Stationery.

T: 01233 279225 E: sales@leonardo.co.uk W: www.leonardo.co.uk

SUPPLIER DIRECTORY Madam Rage Update your Boutique with the hottest women’s fashion of the season from Madam Rage’s fantastic collection of women’s formal, going out dresses, tops and knitwear. Carries stock and short order T: 01977 551907 E: wholesale@madamrage.co.uk W: www.madamrage.com

Mali Lacia Mali Lacias offers an exquisite range of precious and semi precious jewellery.

All products are handmade in the UK. T: 01923 750 333 E: dipalipatel0301@gmail.com W: www.mali-lacia.com

Maple Leaf Clothing Brand: Mo boutique T: 0191 2715588 E: info@moboutique.co.uk W: www.moboutique.co.uk

Marco Tozzi Shoes & Accessories. www.marcotozzi.com

Mayfair Trunk A beautiful collection of leather handbags debbievenner@mayfairtrunk.co.uk 0844 556 5530

MDA International Brands: Lauren Vidal, Myrine, Indi and Cold, Angels Never Die, Just Be, La Bottega, Di Brunnella.

Contact: Martin, Jacq, Hannah or Kate T: 01234 782900 E: office@mdainternational.co.uk W: www.mdainternational.co.uk

Michael Dawson Fashion Agency Brands: KJ Brand, Mona Lisa, Reichart Blusen, LauRie, See You by Biggi M Contact: Michael Dawson T: 0161 236 1976 E: michael.dawsonfa@ntlworld.com W: www.mdfa.co.uk

Nancy Dee Pioneering womenswear label combining strong ethical philosophy with an uncompromising emphasis on style 50 Melgund Road London N5 1PT T: 07719 379 248

Nomads Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

Olvis - The Lace Collection Olvi’s The lace collection is a mixture of modern classic and bridal fashion.

T: 01625 529 529 E: info@mainetrading.co.uk W: www.olvistrend.com

Partners In Fashion Brands: Erfo, Frank Walder, Diktons, Just White, Kirsten, Michele, Monari, Schneiders, Seda, Tendenza 2010 T: 020 7636 4207 E: sales@partnersinfashion.co.uk W: www.partnersinfashion.com

Paraspar eCommerce Solutions Brands: Firetrap, White Stuff, Crew Clothing, Sweaty Betty, New Era Caps and Foot Asylum T: 0845 2305665 E: info@paraspar.co.uk W: www.paraspar.co.uk

Pia Rossini Womenswear & Accessories T: 02891 467999 E: sales@piarossini.com W: www.piarossini.com

Purlfrost Ltd Purlees is an online store supplying seasonal and festive themed shop window stickers.

Brand: Purlees T: 020 8992 4024 E: info@purlees.com W: www.purlees.com

Retail IT T: 020 8605 9768 E: robert@retailit.com W: www.cegid.retailit.com

Robert Ross International Brands: Luis Civit, Aldo Martin Barcelona, Lewis Henry London Contact: Stanley or Amanda T: 0207 323 2012 E: robertrossint@tiscali.co.uk

Ruby Rocks Footwear Beautiful shoes inside and out!

Contact: Nadene Stevenson T: 07758 591995 E: info@uksole.co.uk W: www.rubyrocksfootwear.com

Sally Dawes Agency Brands: CANNISSE Elegant Casualwear, ET DIEU CREA LA FEMME, Contemporary Outerwear, CATHERINE ANDRE, Premium Knitwear, EVA & CLAUDI, Knitwear and Prints, A.B, Italian Soft Dressing T: 0116 279 01 51 E: sally@sallydawes.com W: www.sallydawes.com

Sigal Distribution Fashion Jewellery.

T: + 44 1784 482 888 M: +44 7958 446 208 E: sigaldistribution@gmail.com

TCA Showroom One of the UK’s largest fashion wholesale agencies with a large selection of brands for men and women Brands: Sinequanone, Sealkay, Klaya, New man, Gaudi, Les lumiere de la pluie Contact: Kinsie Sidolle and Carl Easton T: 0203 432 6385 E: kinsie.tcashowroom@gmail.com carl.tcashowroom@gmail.com W: www.tcashowroom.com

The Absolute Group Luxury and E-Commerce Packaging – Gift and Product Boxes, Carrier Bags, Woven Labels, Swing Tickets and Garment Trims.

Unit 7 Dorma Trading Park, Staffa Road, Leyton, London, E10 7QX T: 0208 988 5220 E: info@theabsolute.co.uk W: www.theabsolute.co.uk

The Business Octopus The right small business insurance at the right price, business insurance experts T: 0161 968 2041 W: www.thebusinessoctopus.co.uk

The VM Source T: 01780 761947 E: info@thevmsource.co.uk W: www.thevmsource.co.uk

Tina Taylor Brand : Tina Taylor Bradstock, Underway, Combe St Nicholas, Chard, Somerset, TA20 3NS T: 01460 65803 E: info@tinataylor.co.uk W: www.tinataylor.co.uk

Top To Toe 2 Graham Road, London Software Systems stephen@toptotoe.com T: 0845 130 3535

Voyage Paris Brands: Absolu, Amazone, Calzonie, Eden Rock, Etincelle, Evaline, Exetera, Extenso, Faust, Gregg-Alexess, Jeff Gallano, Jus d’ Orange, Maille Demoiselle, Rendevouz, Sagaie, Tensione T: 020 7636 1892 E: sales@voyageparis.co.uk W: www.voyageparis.co.uk

Wembley Collections Brands: Core, Follow me, King, Unit 15, Lockwood Industrial Park, Mill Mead Road, London N17 9QP Contact: Ash Shah T: 0208 808 0550 E: wembleyfootwear@hotmail.com W: www.wembleyfashions.co.uk

YM Fashion Co (UK) Ltd Brand: Yaccomaricard Contact: Pauline Wickens T: 0207 436 8576 W: www.ym-fashion.co.uk

August 2013 | boutique. | 65

SHOWCASES

TO ADVERTISE PLEASE CALL 01795 509106

STOCK WANTED 100% Cloud Based

ePOS, Inventory and Loyalty in a neat, managed month-by-month, multi-branch solution.

We are the UK’s no.1 buyer of all designer clothing, shoes and accessories.

EARN ££££’S TODAY Mixed bundles, current or past season collections.

No minimum / maximum.

Stockroom clearance is our speciality.

Professional, discreet and friendly service with immediate payment & collection to suit you.

Online Demo: www.BlueBoxOnline.com Tel: 0800 7 10 10 35 or 077 437 035 74

01423 872868 - 07971 898477 gillie@merinofashions.co.uk

RETAILERS Turn your overstocks into CASH We pay MORE, because we dont sell on Any quantity David Oliver Phone: 0208 736 0088 Fax : 0208 736 0089 Mobile : 07836 389399 Email: david@dofg.net

QUALITY & EXPERTISE

Clothing stock to sell?

If you have any liquidation, surplus, discontinued, or end of line clothing stock that you wish to sell.

We buy and sell large quantities of clothing stock.

RING US NOW! A FAST, EFFICENT, NO HASSLE SERVICE. T: 07811184433 E: Markmillar123@aol.com www.trademill.co.uk

W E T W E AT H E R

L E ATH E R PROTECTION F R O M E U R O L E AT H E R S P E R F E C T

P R O T E C T I O N

F O R

A L L L E AT H E R S , N U B U C K & S U E D E S

For more leather care tips please visit:

www.euroleathers.com tel: 01604 881097 sales@euroleathers.com

Boutique Showcase_Layout 1 02/02/2012 12:30 Page 1

The one stop for ALL your retail needs

morplan.com Freefone 0800 45 11 22 4 regional stores 66 | boutique. | August 2013

If you would like to advertise your new season collections in our SHOW issue please call Julie on

01795 509106 or email

julieneill@cimltd.co.uk

T: +44 (0) 1245 253420 • F: +44 (0) 1245 253421 E: sales@cdcuk.com • W: www.cdcuk.com

Hangers & Display Products

UK Customer Services 0141 204 0699 fashion@premierfashions.co.uk

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