Boutique Magazine April 2020

APRIL 2020

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 114

We are all in this together

UK Customer Services 0141 204 0699 fashion@premierfashions.co.uk franklyman.com

EDITOR’S LETTER

EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Beccy Wells – beccy@bpmedialtd.co.uk Catherine Ridings – cath@bpmedialtd.co.uk Tel 01795 509106 CREDIT FACILITIES MANAGER Natalie Murray – creditcontrol@cimltd.co.uk Tel 01795 509103 PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2020 Boutique Professional Media Ltd, The Goods Shed, Jubilee Way, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Cover image courtesy of Ruvim Noga on Unsplash

Extraordinary easures

I

t’s been quite a month, to say the least. Beyond its tragic human cost, the COVID-19 outbreak has led to unprecedented challenges for fashion retailers. If you’d have told us in February that we’d all be living in a coronavirus-imposed lockdown, I doubt many of us would have believed it. But here we all are.

Exceptional circumstances call for extraordinary measures, which is why we’ve changed our usual content this month to try and bring you the most up-to-date advice so you can protect your business.

Whether you’re a retailer or supplier, everyone in the fashion chain has been affected by the pandemic. And despite the government stepping in with an “extraordinary” support package, the crisis still threatens to derail the most vulnerable in business.

But if we can all get through the coming weeks, the tide will eventually turn. Boredom will kick in and shoppers will want to treat themselves - so make sure you’re ready for the opportunity. If you don’t already sell online, there are ways to harness the digital world without launching your own website. And if you already operate an e-commerce business, your focus now should be on standing out.

Turn to page 28 to find out how.

While it might seem counterintuitive to think about next season, future plans do still have to be made. So DOWN TO BUSINESS

How to PRotect youR busIness, PlAn foR tHe futuRe And keeP PAyIng youR stAff duRIng tHe coRonAvIRus PAndemIc

I

18 | boutique. | APRIl 2020

Gemma Ward, Editor Follow us on Twitter @boutiquemag and Instagram @boutiquemaguk

DOWN TO BUSINESS

Crisis management n an unprecedented move by the government, thousands of bricks-and-mortar shops in the UK were forced to close until further notice last month to slow the spread of the coronavirus. The fallout for businesses was monumental and fashion sales in particular were hit extremely hard. According to preliminary estimations from industry analyst GlobalData, the crisis will wipe out one fifth of UK fashion spend in 2020.

Fashion retailers were among the first to bear the brunt of the extreme but necessary measures. With little or no transactions being made, cash flow effectively ground to a halt and the effects were felt instantaneously.

As one retailer told us anonymously, “Sales have stopped as suddenly as turning off a tap.” The knock-on effect

for this reason (and because I expect many of us are now craving some sort of normality), you will also find some new product inspiration in this issue, including a focus on British brands on page 29.

With so many fundamental unknowns, none of us know exactly how the future will look. Yes, the market will return eventually - the question is just how quickly that might be. But if anything is certain right now, it’s that fashion will be a changed industry once this crisis is over.

throughout the supply chain has been shattering. Orders previously written with suppliers are being cancelled and invoices can’t be paid. Brands, agents and retailers alike are left wondering if shoppers will want to buy SS20 stock when shops are allowed to re-open and if they should pull the plug on the AW20 season altogether.

So, as the fashion industry reaches crisis point, what can retailers do now to stay afloat at this desperately uncertain time?

Concentrate on cash flow

Without little or no revenue flowing in, boutiques urgently need a cash injection so they can pay their staff and bills. For this reason, all businesses are being urged to put tight controls on their spending to avoid future insolvency.

Rick Smith, managing director of Forbes Burton, advises retailers to go through their figures with a fine tooth comb: “Cash flow is the lifeblood of any business, so it’s important to have accurate figures,” he says. “Business owners should cross-check their data between their balance sheets and bank statements to make sure that everything adds up correctly. We are all in unprecedented times and forecasting is going to be tough, but it’s paramount that the positive and negative options are tabled and a cash flow forecast applied.”

Once you’ve assessed exactly what cash reserves you have available, you can then work out which of your expenses are absolutely necessary and what can be deferred or cut. “If possible, businesses should mothball the operation by deferring talks with

landlords, suppliers and creditors,” says Smith. “It’s important to remember that we’re all in the same boat, so it’s more likely than ever that you’ll be able to set back payment dates.”

So, which bills should retailers prioritise? “With a freeze on business rates and VAT, you won’t have to worry about those,” says Smith.

“Pay off the bills that will keep your business afloat for longer.” Leading business expert and coach Erica Wolfe-Murray recommends cancelling all unnecessary direct debits or subscriptions: “If you have paid for a year upfront, ask to cancel and for a rebate if possible,” she says. “Small sums of cash coming back into your account will all help. Also, see if you can find cheaper suppliers for power, credit systems and broadband.”

Of course, some costs will still have to be met: “If you are buying from small suppliers, try to meet some of their invoices,” she says. “Negotiate longer or deferred payment terms with bigger companies. They will not want you to go bust as they will need clients when the new normal falls into place. They are also more likely to have business interruption insurance.

What is crucial is to talk to all of your suppliers about your plans. See if you can reach an accommodation that meets both your needs in the middle.”

Apply for a business loan

If you have no money in the bank to prop up your business, it’s time to consider (if you haven’t already) the government’s emergency loans. More than £330 billion worth of credit is now available so businesses can pay their bills in the crisis.

The new Coronavirus Business Interruption Loan Scheme (CBILS) has launched to help any viable business with a turnover of up to £45m access government-backed finance of up to £5 million. Interest payments and any lender-levied fees for businesses will be covered by the government for an initial period of up to 12 months.

The government will provide lenders with a guarantee of 80 per cent on each facility to give lenders further 20 | boutique. | APRIL 2020

Stock Up

What to buy noW

Best of British

A

confidence in continuing to provide finance to SMEs. Available financing includes term loans, overdrafts, asset finance and invoice financing.

CBILS is available through more than 40 accredited lenders (visit British-business-bank.co.uk to find out more). Businesses should approach their own provider via the lender’s website. They may also consider approaching other lenders if they are unable to access the finance they need.

Decision making on whether you’re eligible for CBILS is fully delegated to the accredited lenders, which range from high street banks to asset-based lenders and smaller local specialists.

A word of warning: if the accredited lender can offer finance on normal commercial terms without the need to make use of the scheme, they will do so.

Meanwhile, the Bank of England’s new lending facility – the Covid Corporate Financing Facility – is also now open for applications. By purchasing short-term corporate debt – known as commercial paper – the scheme provides a quick and costeffective way to raise working capital for companies who are fundamentally strong but are experiencing severe disruption to cashflows, helping

mazing home-grown brands to consider for your rails once normality resumes in retail…

businesses across a range of sectors to pay wages and suppliers. The scheme is open to firms that can demonstrate that they were in sound financial health prior to the impact of coronavirus. Companies who wish to use the scheme do not need to have issued commercial paper before.

Information on the Covid Corporate Financing Facility, including which lenders to contact, is available on Bank of England’s website.

“All retail businesses should take advantage of the government assistance packages where they can,” says Smith. “It’s certainly best to make use of the help while it’s available, ensuring that you’re protecting your future. We don’t know how long this economic shock will last so we have to prepare for the long term.”

Apply for a cash grant

Cash grants are also available for retailers operating from a property with a rateable value of up to £51,000.

Those with a rateable value of up to £15,000 may be eligible to apply for a grant of up to £10,000 while those in property worth between £15,000 and £51,000 could get up to £25,000. These grants are only available to businesses in England operating as shops and

CELtIC anD Co aprIL 2020 | boutique. | 29

APRIL 2020 | boutique. | 3

CONTENTS

17

29

boutique.

35

APRIL 2020

NEWS

BUYING

07 FASHION FIX

29 BEST OF BRITISH

The latest news for fashion indies

14 TREASURE TROVE

Inspiring buys to consider for when the UK lockdown lifts

BUSINESS 17 CRISIS MANAGEMENT

How to protect your business during the coronavirus pandemic

24 MENTAL HEALTH

Six simple steps you can implement at home to relieve anxiety and stress

26 SHOULD YOU SELL ONLINE?

How to make the most of e-commerce - even if you don’t already sell online

Inspiring collections from homegrown brands

32 PARADISE FOUND

Escape to the exotic with Miraclesuit’s tropical chic SS21 swimwear range

SHOP TALK 35 RETAILING FROM HOME

Lincolnshire indie Tilletts reveals how its staff members are running the business away from its HQ

40 BUYing NOW

How social distancing measures could change the way fashion retailers buy forever

42 Keeping the FAITH

Capri Clothing’s Hari Krishnadasan on how we can all stay positive in the face of hardship

14 TREASURE TROVE APRIL 2020 | boutique. | 5

Fashion Fix

EssEntiAl nEws for indiEs

Fashion indies commend government for coronavirus support package but call for further action

B

outique owners have spoken of their relief following the government’s coronavirus rescue package announcement. However, some believe more could be done to support nonessential retailers both during and after the crisis.

Chancellor Rishi Sunak unveiled “extraordinary measures” last month, including a 12-month business rates holiday for all retailers, deferment of VAT and Income Tax payments, grant funding for small businesses, two loan schemes and the Coronavirus Job Retention Scheme to keep employees in work.

Independent fashion retailers hope this emergency support will be enough to keep their businesses afloat while they are unable to trade. But with many overheads still left to pay, there are fears that almost a fifth of SMEs could collapse within a month.

“For me, the biggest worry was how we were going to pay our staff because the business couldn’t have supported our entire team with no revenue flowing in,” says Anne Wright, owner of the Young Ideas group in

Derbyshire. “I was quite shocked that the government announced it would pay 80 per cent of furloughed staffs’ wages; it’s fantastic, really. The Business Rates holiday is also really helpful for reducing our regular expenditure.”

However, Wright says Young Ideas won’t be eligible for a grant while the VAT deferment and loans only offer a “short term solution.” She adds: “We can’t eliminate all of our costs to keep the business running and our other overheads could still tip us over the edge. This couldn’t have happened at a worst time in the season. We’re a forward order business and we’ve just paid for a huge proportion of our SS20 stock while we’ve made huge commitments with suppliers for next season. With so many online fashion retailers already discounting, I think we’ll be straight into sale once physical stores can re-open.”

Penny Rawson, owner of indie group The Edit, says the support is the “lifeline her business needs,” but would like to see more done for retailers once stores re-open: “It’s so great to know that we can pay the team and

we’re topping their wages up to 100 per cent,” she says. “The business rates holiday is also a great start and we hope that the government will find a fairer way of taxing the large retailers and online businesses in future.”

Deryane Tadd, owner of The Dressing Room in St Albans, says the government’s support package is “better than expected” but would also like to see more done to help retailers: “The initiative that will make the biggest difference is the staff funding package, allowing us to retain our great teams and give them financial security while we are unable to trade,” she says. “But there is always more that can be done. A complete halt on VAT for the year would be number one for me followed by a cut in VAT after that, which would encourage people to get out and spend in shops. A halt on corporation tax and extending grants for all small businesses would also be fair. At the end of this, our business will be a very different business to the one we had at the beginning of the year, but I will ensure with planning and strategy that we will get through this.”

April 2020 | boutique. | 7

FASHION FIX

5 Positive stories February retail sales fall flat before coronavirus-imposed shutdowns The latest Office for National Statistics data reveals year-onyear retail sales volumes fell flat in February in their weakest performance in almost seven years.

This dip came even before the coronavirus-imposed shutdowns, which has seen all non-essential bricks-and-mortar stores closed to the public. This was the first time UK

sales have not grown since March 2013 when the country was hit by its heaviest snowfall in 30 years.

Experts say the retail industry should prepare itself for “an eye-watering fall in sales” in April as the nation grapples with the coronavirus pandemic, with some estimating as much as a 30 per cent month-onmonth decline.

• British footwear brand Air and Grace was inundated after offering NHS staff a 40 per cent discount across its entire line. The company capped orders at 500 and surpassed the limit in a matter of days.

• Cardiff-based womenswear indie The Queen B Boutique turned its premises into a temporary food bank drop-off point last month, which saw it collecting every day essentials for vulnerable people.

• B2B fashion marketplace TradeGala is offering fashion brands free registration during the coronavirus crisis so they can prepare for when the market revives. Read more on page 42.

• London-based PR and sales agency Emslie Creative is offering free creative support and guidance in the form of marketing materials and branding advice to independent retailers.

Online fashion sales plummet while home and electricals boom

• Zara owner Inditex, Mango and the H&M group are all adapting their fashion production lines to produce hospital gowns and protective equipment for hospitals and medical workers.

During the first week of the UK’s coronavirus-imposed lockdown, online retail sales growth was down by -2.2 per cent year-on-year (YoY), reveals the latest IMRG Capgemini Online Retail Index.

One of three standout categories saw a surge in online health and beauty sales, which rose by +31.6 per cent YoY (7.3 per cent WoW). Online sales

garden category.

At the other end of the online sales spectrum, the clothing sector saw its sales “fall through the floor” with growth plummeting by -26.7 per cent YoY (-22 per cent WoW). This result was mirrored across clothing’s subcategories, with footwear growth also tumbling to -38.2 per cent YoY (-22.9 per cent WoW).

8 | boutique. | april 2020

of electricals also spiked to +42.4 per cent YoY (43 per cent WoW) as many Britons reportedly rushed to buy home office equipment, games consoles and freezers to cope with an extended period of staying at home. Meanwhile, the demand for home improvement products also perhaps contributed to a +13.8 per cent YoY (10 per cent WoW) uptick in sales for the home and

KEEP SAFE We are all in this

together

Collaborating to support British Fashion

We carry stock through each season, so short order is available for SS20.

orders@lilyandmeclothing.com

lilyandme.com

+44(0) 1452 207 766

FASHION FIX

Coronavirus outbreak to wipe out one fifth of fashion spend in 2020, predicts GlobalData According to preliminary forecasts from leading analytics company GlobalData, the UK’s clothing and footwear sector will bear the brunt of the impact the coronavirus outbreak has on retail with 2020 sales expected to be down by £11.1bn on 2019.

Bricks-and-mortar retailers are being advised to concentrate on their online channels while utilising social media in preparation for when shoppers start spending on non-essential products again.

Kate Ormrod, lead retail analyst at GlobalData, comments: “Amid a UK lockdown and self-isolation, buying new clothes and footwear is far from a top priority for consumers. This might make SS20 a season to forget for fashion retailers, but it’s one with longlasting consequences.

“Though retailers are already striving to entice spending with discounting and promotions, we expect these to have little impact at present as consumers acclimatise to their new daily routines. However, as we enter the UK’s expected peak of the

FrEESTOCKS ON UNSplASH

pandemic and approach Easter, it is likely that some consumers will want to treat themselves.”

Ormrod adds: “With the likes of M&S, Moss Bros, N Brown and Superdry having already issued profit warnings,

the impact of coronavirus has been swift. Significant fallout across the fashion sector is expected this year as fundamentally weaker players fail to recover once demand finally picks up in H2.”

‘Sunny day gifting’ surges as consumers send vouchers to loved ones to spend after lockdown The gifting sector is seeing a dramatic change in consumer behaviour following the coronavirus-imposed lockdown, reveals the latest forecasts from the Gift Card and Voucher Association (GCVA). Consumers are increasingly opting for gifting solutions that minimise contact, can be sent instantly and enjoyed at a later date. At least one in four gifts received over the coming months are likely to be digitally ‘pinged’ rather than posted. Subsequently, gift card providers are experiencing a surge in demand.

Digital gifting already represents 26 per cent of all UK gift cards according to GCVA research, rising 10 | boutique. | April 2020

to 50 per cent when considering all gift cards spent online. This figure is predicted to rise sharply as people seek to manage their gifting from home. The outbreak has also given rise to a brand-new trend known as ‘sunny day gifting,’ which refers to when a gift – usually a gift card – is purchased with the intention of being used at a later date.

Gail Cohen, director general of the GCVA, comments: “Life as we know it has changed beyond recognition over the past few weeks, however gift cards remain a wonderfully versatile way of both showing your loved ones how much you care. The rise of digital gifting solutions in particular

is driving a major change in how we send and receive gifts, meaning they can be shared and enjoyed almost instantly, offering a safe way of gifting that still offers that truly personal touch.”

A PURE NATU RAL F IB RE KNI TWEAR B RAND We are Paul James - a luxury, Leicestershire-based knitwear manufacturer. We strive to deliver the purest knitwear experience, which is why we shun man-made fibres, instead using only 100% natural fibre yarns in the production of our knitwear.

Contact us to request our line sheets.

Unisex Cashmere Ribbed Scarf Available in 6 colours & bespoke Women’s Pure Lambswool Longline Cardigan Available in 2 colours & bespoke

M EN | WO M E N | W HO LESALE | WHI TE LABEL | PRI VATE L AB E L PAUL JAME S K N IT W EA R | L IF EG UA R D B U I L D I N G | 1 29 G R AC E R OA D | L E I C E STE R | L E 2 8 AJ | UK UK +44 ( 0) 116 402 9993 | SA L E S @ PAU L JA ME S KN I TW E A R .CO M

pauljamesknitwear.com

FASHION FIX

Boutique barometer Industry sales fIgures feBruary 2020 (versus feBruary 2019)

-5.00% Global brands expected to lose up to €1 trillion in value The brand value of some of the world’s biggest companies could lose up to €1 trillion as a result of the coronavirus pandemic, reveals the latest analysis by Brand Finance.

Luxury fashion brands are set to be among those worst hit by the crisis alongside airlines and hotels. The 2003 SARS outbreak, which infected over 8,000 people and killed 774, cost the global economy an estimated €50 billion.

CEO David Haigh comments: “The COVID-19 pandemic is now a major global health threat and its impact on global markets is very real. Worldwide, brands across every sector need to brace themselves for the coronavirus to massively affect their business activities, supply chain and revenues in a way that eclipses

the 2003 SARS outbreak. The effects will be felt well into 2021.”

The firm has assessed the expected impact of the outbreak based on Enterprise Value on 18 March compared to 1 January 2020. Its findings estimate that Europe’s top 100 brands will drop in value by 13 per cent as a direct result.

Luxury apparel brands are strong performers in the Europe Top 100 and all of the large brands have risen in value this year. However, the industry is feeling immediate effects from the outbreak, as the highest spend comes from China.

Haigh adds: “The harsh reality is that many brands are not going to make their 2020 targets due to the unprecedented challenges of the coronavirus outbreak.”

Bira to offer free trial membership to support indies during pandemic The British Independent Retailers Association (Bira) is set to launch free trial memberships this month so nonmembers can access its support. The firm has already created a Coronavirus Hub online where retailers can find easily accessible information that is updated daily in line with official updates. The organisation is also campaigning to ensure that smaller retailers receive the right support, working with the government directly to help push through decisions on 12 | boutique. | APRIl 2020

business rates holidays and grants.

Currently, it is lobbying for businesses to receive additional financial support as they struggle to operate with no sales or income. “We are now looking at what will be needed to help businesses re-open once this crisis has finished,” comments Bira’s CEO Andrew Goodacre. “Life will not return to normal immediately and so the government needs to have plans in place to get the economy moving again.”

Average sales quantity

+3.99% Average selling price

-2.12% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

Contact Kim Barlow kim@saharalondon.com +44(0)20 7483 8438 saharalondon.com

FASHION FIX

Swanning around Lily Charmed’s origami swan charm features smooth polished surfaces with angular edges that mimic folds of paper.

This three-dimensional origami swan design will make an unusual and fun jewellery gift to symbolise elegance, beauty and balance. £POA; Tel: 01753 424160 Tradelilycharmed. com

Living coral

Perfect for any special occasion, Nesavaali’s pieces are made using exquisite fabrics and feature flattering silhouettes. Each of the brand’s garments is made with sustainability in mind with fabrics sourced from weavers in India - meaning the brand’s uplifting garments are kind to the planet too. From £9 - £24 each; E: info@nesavaali.com

Treasure trove

STANDOUT BUYS TO CONSIDER FOR YOUR FUTURE STORE LINE UP

Sustainably sourced Filling a gap in the market for sustainable and affordable jewellery, Capri Clothing’s necklaces are hand crafted by small artisans in Indonesia and India using traditional techniques. Its creators work with materials that are both ecologically sustainable and locally sourced, enlisting natural resources such as left-over wood from furniture, discarded coconut shells and recycled glass. From £7; Tel: 0203 819 0819 Capriclothingonline.com

In the bag

Walking tall

Perfect for outdoor events like weddings and garden parties, Stiletto Stoppers by Secret Weapons protect high heels from sinking into soft surfaces. Each comes in its own drawstring pouch so they won’t get lost while buyers can choose from crystal clear or black colourways to compliment every style of shoe. £2.38 each; Tel: 01423 885 374 E: info@patricia-eve.co.uk 14 | boutique. | APRIL 2020

Lily and Me’s Chalford Hobo Bag in this beautiful olive colourway offers a pretty-yet-practical way to accessorise this SS20. Available on short order now, £16; Tel: 01452 207 766 Lilyandme.com

Fashion is our family.

James Lakeland is always loving Fashion, loving the independent fashion community.

We are in this together...

James

www.jameslakeland.net

Down to Business

Staying in business

A

s the nation grapples with the coronavirus pandemic, independent retailers must secure essential funds to keep their businesses afloat. We’ve rounded up the help that’s currently available with some advice from leading business experts…

BrUno CerVerA on UnsplAsh

A helping hAnd for fAshion indies

April 2020 | boutique. | 17

DOWN TO BUSINESS

Crisis management How to PRotect youR busIness, PlAn foR tHe futuRe And keeP PAyIng youR stAff duRIng tHe coRonAvIRus PAndemIc

I

n an unprecedented move by the government, thousands of bricks-and-mortar shops in the UK were forced to close until further notice last month to slow the spread of the coronavirus. The fallout for businesses was monumental and fashion sales in particular were hit extremely hard. According to preliminary estimations from industry analyst GlobalData, the crisis will wipe out one fifth of UK fashion spend in 2020.

Fashion retailers were among the first to bear the brunt of the extreme but necessary measures. With little or no transactions being made, cash flow effectively ground to a halt and the effects were felt instantaneously.

As one retailer told us anonymously, “Sales have stopped as suddenly as turning off a tap.” The knock-on effect 18 | boutique. | APRIl 2020

throughout the supply chain has been shattering. Orders previously written with suppliers are being cancelled and invoices can’t be paid. Brands, agents and retailers alike are left wondering if shoppers will want to buy SS20 stock when shops are allowed to re-open and if they should pull the plug on the AW20 season altogether.

So, as the fashion industry reaches crisis point, what can retailers do now to stay afloat at this desperately uncertain time?

Concentrate on cash flow

Without little or no revenue flowing in, boutiques urgently need a cash injection so they can pay their staff and bills. For this reason, all businesses are being urged to put tight controls on their spending to avoid future insolvency.

Rick Smith, managing director of Forbes Burton, advises retailers to go through their figures with a fine tooth comb: “Cash flow is the lifeblood of any business, so it’s important to have accurate figures,” he says. “Business owners should cross-check their data between their balance sheets and bank statements to make sure that everything adds up correctly. We are all in unprecedented times and forecasting is going to be tough, but it’s paramount that the positive and negative options are tabled and a cash flow forecast applied.”

Once you’ve assessed exactly what cash reserves you have available, you can then work out which of your expenses are absolutely necessary and what can be deferred or cut. “If possible, businesses should mothball the operation by deferring talks with

We are all in this together and we will get through this together. In the last few months, we’ve seen generosity and kindness, support and solidarity, and remarkable fortitude. It is during times like these that courage and generosity and resilience make a difference.

We are urging customers not to worry about stock and invoices and to focus on the more pressing issues we are having to face on a daily basis.

We have extended our payment terms quite considerably along with an extension on the early payment discount period we offer and we stand ready to help you with affordable payment plans as the various types of funding becomes available.

www.capriclothingonline.com • sales@capriclothing.co.uk • Tel: 0203 819 0819

DOWN TO BUSINESS landlords, suppliers and creditors,” says Smith. “It’s important to remember that we’re all in the same boat, so it’s more likely than ever that you’ll be able to set back payment dates.”

So, which bills should retailers prioritise? “With a freeze on business rates and VAT, you won’t have to worry about those,” says Smith.

“Pay off the bills that will keep your business afloat for longer.” Leading business expert and coach Erica Wolfe-Murray recommends cancelling all unnecessary direct debits or subscriptions: “If you have paid for a year upfront, ask to cancel and for a rebate if possible,” she says. “Small sums of cash coming back into your account will all help. Also, see if you can find cheaper suppliers for power, credit systems and broadband.”

Of course, some costs will still have to be met: “If you are buying from small suppliers, try to meet some of their invoices,” she says. “Negotiate longer or deferred payment terms with bigger companies. They will not want you to go bust as they will need clients when the new normal falls into place. They are also more likely to have business interruption insurance.

What is crucial is to talk to all of your suppliers about your plans. See if you can reach an accommodation that meets both your needs in the middle.”

Apply for a business loan

If you have no money in the bank to prop up your business, it’s time to consider (if you haven’t already) the government’s emergency loans. More than £330 billion worth of credit is now available so businesses can pay their bills in the crisis.

The new Coronavirus Business Interruption Loan Scheme (CBILS) has launched to help any viable business with a turnover of up to £45m access government-backed finance of up to £5 million. Interest payments and any lender-levied fees for businesses will be covered by the government for an initial period of up to 12 months.

The government will provide lenders with a guarantee of 80 per cent on each facility to give lenders further 20 | boutique. | APRIL 2020

confidence in continuing to provide finance to SMEs. Available financing includes term loans, overdrafts, asset finance and invoice financing.

CBILS is available through more than 40 accredited lenders (visit British-business-bank.co.uk to find out more). Businesses should approach their own provider via the lender’s website. They may also consider approaching other lenders if they are unable to access the finance they need.

Decision making on whether you’re eligible for CBILS is fully delegated to the accredited lenders, which range from high street banks to asset-based lenders and smaller local specialists.

A word of warning: if the accredited lender can offer finance on normal commercial terms without the need to make use of the scheme, they will do so.

Meanwhile, the Bank of England’s new lending facility – the Covid Corporate Financing Facility – is also now open for applications. By purchasing short-term corporate debt – known as commercial paper – the scheme provides a quick and costeffective way to raise working capital for companies who are fundamentally strong but are experiencing severe disruption to cashflows, helping

businesses across a range of sectors to pay wages and suppliers. The scheme is open to firms that can demonstrate that they were in sound financial health prior to the impact of coronavirus. Companies who wish to use the scheme do not need to have issued commercial paper before.

Information on the Covid Corporate Financing Facility, including which lenders to contact, is available on Bank of England’s website.

“All retail businesses should take advantage of the government assistance packages where they can,” says Smith. “It’s certainly best to make use of the help while it’s available, ensuring that you’re protecting your future. We don’t know how long this economic shock will last so we have to prepare for the long term.”

Apply for a cash grant

Cash grants are also available for retailers operating from a property with a rateable value of up to £51,000.

Those with a rateable value of up to £15,000 may be eligible to apply for a grant of up to £10,000 while those in property worth between £15,000 and £51,000 could get up to £25,000. These grants are only available to businesses in England operating as shops and

From our family business, to our loyal family of customers.

We WILL get through this challenging time ‌together.

Stay Safe Stay Healthy Stay Positive Our office is always open We are here to support you.

Carol C Collections

0800 612 9009 Image: FOIL www.carolccollections.com

DOWN TO BUSINESS restaurants and other leisure outlets such as hotels and cinemas.

Local authorities are in the process of writing to businesses that are eligible to receive this funding and retailers are advised to contact their council directly (find yours by visiting Gov.uk/find-local-council).

Furlough your staff

One of the government’s main priorities is to keep people in work until the crisis is over, so it has introduced the Job Retention Scheme.

This will effectively see the government paying PAYE earners 80 per cent of their wages (up to £2,500 a month) for three months so employers don’t have to lay staff off. Businesses will be able to keep staff on the payroll and claim payments back from the government.

Companies can nominate ‘furloughed workers’ who will be deemed eligible to receive government support to help pay wages. At this point, companies should consider whether the salary of furloughed workers will be reduced in line with the 80 per cent or £2,500 per month cap, or if they will top-up wages so that the worker doesn’t see a difference in their take-home pay. This will not be feasible for all companies and may mean an introduction of salary reductions.

Employers should be aware that staff can refuse to be furloughed as it is a change in their terms. But as leading employment lawyer Emma Swan from Forbes Solicitors explains, transparency with your team is key to aid your negotiations: “It’s worth noting here that the vast majority of employees will already be well aware of the impact coronavirus is having on jobs. Companies should clearly explain to employees how their business is impacted, the risk it poses to jobs and why they are opting for furlough so they can avoid having to make redundancies. This is likely to help with staff negotiations and their acceptance of being furloughed in the current climate.”

When an employee joins the Job Retention Scheme, they will need to stop doing any work until they 22 | boutique. | APRIL 2020

leave the scheme while remaining on company payroll. “On the surface this seems like they’re getting 80 per cent of salary for doing nothing,” says Swan. “However, it means a company is retaining staff, enabling them to quickly resume operation when trading conditions and the economy starts to improve, rather than having to then spend time and money on rebuilding a workforce. It also massively helps employees who would otherwise be at risk of having no income during a particularly difficult time for the country.”

So, what can you do to prepare if

you think your business needs to opt for this scheme? Swan recommends thinking about key factors such as: can an employee work from home?

Does the employee have any work to do? Can they complete work activities during lockdown? How has company revenue been affected by coronavirus?

Can I still afford to pay workers? She says: “Companies should look at these points and start determining a clear financial need for furlough and how coronavirus disruption is putting jobs at risk. The application process is being finalised, but such detail should help ensure they’re well prepared.”

What support is available for UK businesses during the crisis?

• Coronavirus Job Retention Scheme • Deferring VAT and Income Tax payments • Self-employment Income Support Scheme • Statutory Sick Pay relief package for small and medium sized businesses (SMEs) • A 12-month business rates holiday for all retail businesses in England • Small business grant funding of £10,000 for all business in receipt of small business rate relief or rural rate relief

• Grant funding of £25,000 for retail, hospitality and leisure businesses with property with a rateable value between £15,000 and £51,000 • Coronavirus Business Interruption Loan Scheme offering loans of up to £5 million for SMEs through the British Business Bank • A new lending facility from the Bank of England to help support liquidity among larger firms, helping them bridge coronavirus disruption to their cash flows through loans • The HMRC Time To Pay Scheme

Community spirit

DOWN TO BUSINESS

Moda announces new septeMber show dates and kindness caMpaign

A

mid these challenging times, fashion trade show Moda has announced a new campaign focused on community as well as new dates for its SS21 edition. Organisers say its next show, originally planned for August, will be pushed back to 6-8 September.

This means it will take place alongside Autumn Fair, which will also be at NEC Birmingham over the same three-day period.

Event director Adam Gough comments: “The decision reflects our commitment to continuing the growth of one of the UK’s longest-standing and best-loved fashion trade shows and it is our hope that both exhibitors and visitors will support this decision.

Like many of you, the Moda team is working from spaces that look a little different – from home offices to shared dining tables. However, we want you to know that our inboxes remain open and our phones are switched on as we continue to work remotely.”

As part of Hyve Group’s UK-wide initiative, Moda will also be running the #Inspiredbykindness campaign, which encourages people to share positive stories. The project is designed to keep Moda’s community-feel alive and the show will be offering its platforms to both brands and retailers to support their businesses and share the inspirational work and acts of kindness that have emerged from the coronavirus pandemic.

CONTACT: Moda-uk.co.uk

FTCT AD HALF PAGE1 PRINT.indd 1

14/12/2017 14:34

april 2020 | boutique. | 23

MENTAL HEALTH

Positive thinking Six Simple StepS you can take at home to relieve anxiety during thiS unprecedented time

1. Improve your wake-up routine

If you’re guilty of reaching for your phone as soon as you’ve opened your eyes, you could be starting every day on a negative footing: “Adopt a simple stabilising routine that you can do every morning before getting out of bed,” says Jade Evans, the Lasting Life Coach (Thejadeevans.com). “I recommend taking three long deep belly breaths while thinking of three small things you can truly be grateful for, such as waking up safe and well.”

2. Limit news updates

Coronavirus news is everywhere and it can be hard to distance yourself, but minimising the number of updates you receive can help reduce anxiety levels: “The media hype around coronavirus is huge,” says Kira Mahal, CEO of workplace wellness specialist Rest LDN (Resetldn.com). “Make sure you are getting your news from credible outlets to ensure you’re correctly informed.” Evans agrees, adding: “Set only two specific time slots a day to get news updates from two reliable sources such as the WHO.”

3. Exercise when possible

The government is advising people against leaving the house unless necessary or to exercise, so if you’re well try to stay active. “There are many great benefits of exercise, just ensure you’re taking steps like washing your hands,” says Mahal. “Increasing sun exposure is vital to boosting your immunity and improving your mood.”

4. Focus on your diet

The food you eat can have a profound effect on your mental health and immune system. “A varied selection of foods – the more colours the 24 | boutique. | april 2020

better - will ensure you’re eating good vitamin and mineral content,” says Dr Kuldeep Minocha, cosmetic doctor at Belgravia’s Tempus Clinic (Tempusbelgravia.co.uk). “Keep your meals small and regular rather than eating large portions as this aids digestion and elimination when you’re less active.” Staying hydrated is also important: “Keep well hydrated by drinking plenty of clear fluids, warm or cold,” adds Minocha. “If you become unwell with flu-like symptoms, drink warm liquids to help soothe the chest.”

5. Prioritise self-care

It can be difficult to find time for self-care if you have children to look after and a business to run at home, but try to include it as part of your daily routine. “Take a deep breath and do whatever calms you down,” says trauma and abuse therapist Sarah Griffiths. “That could be meditation, exercise or even a simple shower. Take a couple of hours off – whatever is on your to-do list can wait. If you’re feeling overwhelmed there’s no point

in diving straight in, so have a coffee, do your nails and treat yourself to a nice healthy lunch. You’ll then be able to collect your thoughts, organise your day and feel totally refreshed. Choose self care over self sacrifice - keeping going when you feel depleted isn’t good for anyone.”

6. Try mindfulness

Managing anxiety and stress can be extremely tough during this testing time. But if you’re struggling to overcome these feelings, mindfulness techniques can be a great way to give your mind a break. “One way of developing some control over your thought patterns is to get into a state of deep relaxation either through meditating or guided visualisation – and there are plenty of these on YouTube,” says mental health and wellness coach Su Orosa (Suorosa. com). “Once you’ve begun to relax, notice any thoughts that come your way and acknowledge they’re there with no judgment. Then imagine them just drifting by - you could visualise them floating away inside a bubble.”

BUSINESS SENSE FOR FASHION RETAILERS

Now, more than ever, we all need to stay in touch.

The Boutique team wants to let you know that we are here for you. If you wish to chat please drop us an email or you can stay informed about the latest industry updates by visiting our website and following our social media channels.

Send us your stories, thoughts and ideas and let us be your voice.

Together we are tronger T: 01795 509106 E: julie@bpmedialtd.co.uk | gemma@bpmedialtd.co.uk @boutiquemag @boutiquemaguk

www.boutique-magazine.co.uk

DOWN TO BUSINESS

Can e-commerce save the industry?

I

f there’s one chink of light for fashion retailers trying to run their businesses in the coronavirus crisis, it’s selling online. According to initial figures, some categories are proving to be more buoyant than others and fashion sales are currently lagging behind. But as boredom kicks in at home and people begin to search for feel-good treats, the clothing and footwear sectors should see an uplift in sales. Here’s how to tap into a resurgence of online fashion sales when your physical store is closed...

26 | boutique. | april 2020

If you’re purely bricks-andmortar

For those retailers operating purely as bricks-and-mortar, now is the time to investigate your e-commerce options: “If you relied solely on footfall and are now closed, you need to get trade up online as a matter of urgency,” says leading business expert and coach Erica Wolf-Murray. “There may be less cash circulating in the economy, but you want a share of what there is. Use social media inventively to generate revenue. Be less concerned about margins - price to sell as this will bring

ready cash into your business.”

With many retailers harnessing the online market, it’s a highly competitive space – so aim to really set yourself apart. “Don’t just focus on national or even international sales - look to local,” says Wolf-Murray. “People are looking to support small local business, so utilise your Chamber of Commerce or other local networks.”

The expert recommends using your mailing list to generate interesting newsletters that can be sent directly to your customers’ inboxes. “Anyone who has asked for your newsletter

DOWN TO BUSINESS

How indies can make tHe most of online sales cHannels wHen tHey can’t open a pHysical store

sellers will also benefit from a 30-day payment holiday on all fees.

The company says this will provide small bricks-and-mortar retailers with a virtual shop window to reach eBay UK’s 26 million customers.

“Small businesses are the backbone of Britain, but they need our support now more than ever,” says Rob Hattrell, VP for eBay UK. “We recognise that the challenges are vast and wideranging for retailers, but while the offline world is on lockdown, a shift to online spending should represent a real growth opportunity and a vital lifeline.”

Michelle Ovens MBE, founder of Small Business Britain, adds: “With increased isolation and the closing of many business premises, there is a critical need for online sales channels for small businesses that can get up and running fast. This is why I am really encouraged to see eBay’s great steps to enable small businesses to build alternative sales channels with low cost and low complexity. I hope this will be a lifeline for many small businesses looking for new routes to market.”

If you already sell online

expects you to keep them informed, so let them know of great offers, competitions and your best pieces,” she says. “Get cracking – it could generate cash income quickly.”

Online marketplaces can also be great for moving stock to a wider customer base. Ordinarily this might be a controversial channel for fashion retailers, however unprecedented times call for radical measures. To help businesses during the crisis, eBay UK is waiving fees for new businesses to list and sell up to 250 products each month until 31 May 2021. Existing

For those retailers already operating their own e-commerce site, experts are recommending prioritising guidance and assistance. Prior to the Covid-19 outbreak, research showed that 40 per cent of consumers would be willing to spend more than 30 minutes searching for the right product online. However, with consumers now forced to make many of their essential purchases online, this is probably no longer sustainable. Furthermore, 84 per cent of consumers are demanding more assistance and guidance when searching for products online.

“It is absolutely essential for every retailer to provide new levels of online guidance as consumers navigate a new digital-commerce-first reality,” says Chris Baldwin, VP marketing at Zoovu. “Making the process of searching and finding products online conversational and more human-like is what consumers will need in this new world of social distancing. In doing so,

you ensure consumers are able to find the products they need quickly and easily in a language they understand, which recognises each individual consumer’s needs and circumstances.

This will help consumers overcome any stress or anxiety they feel as they turn to online shopping for most of their needs.”

One way to make your site feel more personal is to adopt cuttingedge technology such as messaging app HERO, which instantly connects online customers to in-store staff via chat, text and video. This effectively mimics the in-store experience in real-time and is already being used by LVMH and Diane von Furstenberg as well as fine jewellery brand Annoushka.

“The customer can be located anywhere in the world yet still have the ability to choose their favourite in-store team member to guide them through the shopping experience via chat, text or video,” says Andy Burton, CEO of digital commerce consultancy Tryzens. “By giving customers the option to have human interaction while shopping online, brands like Annoushka are already providing a recognisable yet unique experience for their loyal customer base.

“The impact shop closures will have on retailers is still uncertain.

However, through the use of digital we are seeing situations where the management of an online store is more akin to peak period trading behaviour, where the performance of the site and the relevance of promotions are all critically important. Once the coronavirus outbreak calms down, I anticipate that we will see digital sales play a far more imperative role for a number of retailers.”

He adds: “Although people will be happy to experience in-store shopping again, they will also have the experience, knowledge and confidence of what can be achieved through apps and websites, therefore driving more customers back online. To make this happen, it’s critical retailers and brands ensure their digital strategies are able to fill the void caused by not having a physical presence, and do so quickly.” april 2020 | boutique. | 27

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What to buy noW

Best of British

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mazing home-grown brands to consider for your rails once normality resumes in retail‌

CELtIC anD Co aprIL 2020 | boutique. | 29

BRITISH BRANDS

Home-grown talent

You won’t have to venture far next season to find a standout collection for Your store

JAMES LAKELAND

British label James Lakeland creates premium womenswear for all ages. For SS20 its collection incorporates luxurious and feminine pieces in vibrant colours and natural fabrics. Its focus is on enhancing the female form with impeccable cuts and high-end materials. Buyers can expect to find a vibrant collection with daring colourways such as fuchsia, mustard and mandarin orange across chic midi dresses, striking printed blouses and figure-enhancing trousers. From floral prints and metallic linens, its pieces will work just as well for a day at the races as they will for a garden party at home. No minimum order requirement.

CONTACT: Tel: 0207 636 7130 E: info@jameslakeland.net Jameslakeland.net

CELTIC AND CO

Newquay label Celtic and Co has been flying the flag for British fashion design since it launched 30 years ago. Its timeless collections are inspired

by Cornwall’s rugged landscape and are designed and produced in Britain wherever possible using exclusively natural materials. For SS20, its soft Eco Cotton Collection features wearable pieces made from materials and methods that lessen its impact on the environment. The brand also works with ethical and sustainable suppliers, which benefits local economies while supporting families. Key pieces in the range include its Eco Cotton Boat Neck Top and Short Sleeve Tee alongside its chic Eco Cotton Culottes.

CONTACT: Tel: 0333 400 0044 Celticandco.com

CAPRI CLOTHING

With its headquarters based in London, Capri Clothing designs its collection and runs its operations in the UK. This allows the brand to respond quickly to requests from customers, delivering orders to stores the next working day. Its signature style is fun and quirky with a focus on casual elegance. The label specialises in natural fabrics, unique textures and striking exclusive prints that are all designed in-house. For SS20, its range serves up a colour-drenched palette inspired by the rich landscapes and summer skies of Halkidiki. Citrus tones of lemon and apple are reminiscent of the Greek region’s lemon trees and beautiful greenery, while some of its prints nod to its golden sand dunes and windswept landscapes. Key pieces include a floaty shirt dress, quirky wide leg trousers and a sleeveless printed jersey dress with keyhole back detail.

No minimum order requirement for new customers.

CONTACT: Tel: 0203 819 0819 E: sales@capriclothing.co.uk Capriclothingonline.com 30 | boutique. | aPril 2020

BRITISH BRANDS

LILY AND ME

Family-owned womenswear brand Lily and Me is based in Gloucestershire and offers beautiful practical clothing and accessories with a focus on femininity. All of its designs are created in its in-house studio while it is driven by its tagline, ‘British by design, beautiful by nature.’ The brand’s fabrics are sourced from China while it manufactures the majority of its collection in its own factory in Nepal, where it has full control over working conditions and employment practice. Its AW20 collection draws inspiration from the natural world, offering delicate hand drawings and a Japanese botanical theme. Meanwhile, the tones and foliage found on an Autumnal British country walk have inspired hand-drawn motifs and illustrations of berries and leaves. Hero pieces include the easywear cotton jersey Helen Dress and its cosy Hygge Jumpers in plain, stripe or colour block. No minimum order requirement.

CONTACT: Tel: 01452 207 766 E: info@lilyandme.com Lilyandme.com

SAHARA

Creating womenswear for the individual not the crowd, Sahara is renowned for its contemporary collections with a unique bohemian-chic aesthetic. The label’s clothing is inspired by the spirit of adventure, global design discoveries and unbounded creativity. Its customers are well-travelled and appreciate art and design while being eco-conscious and unique. For AW20, its collection includes relaxed soft-touch separates and easy fit dresses along with new silhouettes in textural fabrics. The collection has a clear focus on pattern and texture for cold winter days right through to occasionwear staples.

Meanwhile, warm handle wool knits in vibrant shades will bring a pop of colour to rails when the range lands in store. Minimum order requirement, £2,000.

CONTACT: Tel: 0207 483 8438 E: wholesale@ saharalondon.com Saharalondon.com

SCREAM PRETTY

Created by sister duo Lucy Lee and Jessica Pearce in the UK, Scream Pretty offers trend-led fashion jewellery for affordable prices. Its pieces are made from high quality materials such as 925 sterling silver, gold plated brass and semi-precious stones. With hero designs including mismatched studs, delicate bracelets, chokers and threader earrings, the collection appeals to shoppers who have their finger on the pulse. The brand’s latest collections build on some of its most popular designs. The Starburst line now includes new ear cuffs and huggies, with the celestial theme expected to remain strong into AW20. Elsewhere, chunky profile ear cuffs are hugely popular alongside its multi-piercing earring sets. Standout designs include chain-linked mismatched huggies and a long link-chain necklace that is perfect for creating a layered look. Minimum order requirement, £200 while the brand offers free delivery for orders over £250.

CONTACT: Tel: 01753 424160 E: sales@screampretty.com Screampretty.com aPril 2020 | boutique. | 31

SWIMWEAR

Paradise found Miraclesuit looks to brighter days ahead with its tropical ss21 swiMwear collection

I

f you’re using some of your lockdown time to think about future seasons, Miraclesuit’s SS21 collection is the perfect choice for brighter days ahead. The brand is a leader in fashion control swimwear and each piece comes with the added guarantee to “look 10lbs lighter in 10 seconds.” Its Paradise Found line draws influences from exotic destinations and features one-piece swimsuits, bikinis and cover-ups in striking colours, shapes and prints. Deep saturated colours borrowed from the world’s precious rainforests sit alongside lush tropic prints in several shades of green and rich flowers in unexpected combinations. Animal and skin prints accessorised with modern hardware creates a new and sophisticated tropical chic. Meanwhile, draped and sculpted pieces reminiscent of ancient and modern goddesses will turn heads whether worn poolside or on the beach. There’s also a range of glistening and shimmering designs with touches of precious metals and foils on prints as well as crystal and tiny stud details that add luxury and lightness. When it comes to colour, buyers can choose from the whole spectrum this season with beautiful ombrés, shades of Mojave and multitextured stripes inspired by exotic locations throughout the range.

Finally, expect to see delicate patterns of Incan Treasures and Secret Sanskrit reflecting a modern aesthetic that helps to streamline the body and celebrate the female form. Sizes range from UK 8-20 and plus-sizes from 18W-26W with cups sizes going up to DDD. CONTACT: Tel: 01423 885 374 Patricia-eve.co.uk 32 | boutique. | april 2020

34 | boutique. | APRIL 2020

Shop Talk

Industry opInIon

Home work

A

stIl on unsplasH

s we all get to grips with working from our kitchen tables, Sheryl Gibon-Hill from Lincolnshire indie Tilletts reveals what it’s like to run an online retail operation from home... aprIl 2020 | boutique. | 35

SHOP TALK

Retailing from home

TILLeTTs’ sheRyL GIbson-hILL ReveALs how The mAjoRITy of ITs TeAm Is RunnInG The busIness RemoTeLy duRInG The coRonAvIRus PAndemIc

‘I

t’s time to pack up and work from home,’ instructed our operations manager Jess when social distancing measures hit the Tilletts HQ in Grimsby. “As soon as you can,” she added, more than once.

While everyone else in the company was pretty much ready to go, there were a few of us that had lots to do before we could even consider leaving.

After all, we had no idea when we’d be back in the building.

With the help of buying assistant Ashton, I wrote a description for every piece of clothing we had in stock that could potentially be launched online in the coming weeks. Meanwhile, Donna in customer experience and accounts tied up her responsibilities for the day. We then said goodbye to the warehouse girls, who assured us that they’d keep themselves as safe as possible, before apprehensively leaving to drive home.

The following day brought the news that schools would be closed by the end of the week. Shortly afterwards came the order for restaurants and bars to shut down, followed by Boris’s widespread lockdown announcement.

These were strange and unprecedented times for the business and none of us knew the protocol. By this point all of our office staff had been working from home (WFH) for a week, Tilletts bricks-and-mortar stores were already closed and the warehouse handling our e-commerce orders was running on skeleton staff.

Whatsapp became a lifeline, with 36 | boutique. | APRIL 2020

several groups set up to specifically liaise with those who we’d ordinarily see face to face. We all wondered if a clothing business could actually function among all this chaos when

only 10 per cent of the staff were physically in the building. If so, I wanted to know how everyone was coping with this adjustment and what new systems they’d put in place to

SHOP TALK ensure the business could thrive.

I reached out to my colleagues (over Whatsapp, of course) asking them: ‘How are you coping?’ Some people thrive in their home environment whereas others really struggle. I wanted to find out more about everyone’s set up, how they were managing workloads and the pros and cons of this new system.

Independent sales manager, Helen, replied almost immediately. She is an expert when it comes to working remotely, having already WFH for a couple of days a week before the crisis.

Her advice is: “You should always get up and dressed as if you’re physically going to work, it puts you in the right mindset for the day. It’s really important to follow a routine so make a plan for the day, making sure to schedule in regular breaks from your screen. Finally, when your working day is done, switch off and get your pyjamas on. You need to maintain that work/life balance.”

Not everybody has taken to remote working as well as Helen. Tilletts’ head of creative and photographer Chelsy thrives in a studio environment although she recognises the benefits of WFH (namely the company of new co-worker Ronny the shih-tzu and the additional time you have without the distractions of a bustling office).

Ultimately, a photographer does need her set and models to function, but she agrees that it’s nice for the world to slow down every now and then.

Taking comfort in being surrounded by her family during this time, 21-year-old buying assistant Ashton has adapted well to WFH. As a result of their pre-planned procedures, the buying team has embraced working remotely. Buyer Emma loves her new super-speedy commute and the fact that she can sneak cuddles with her little girl during the day and is surprised by how much work she can get done at home: “I feel very lucky that I am able to still carry on with my job from the safety of my home,” she says. “It’s been great seeing the Tilletts Team and our customers all pulling together during this time and sharing their experiences on our VIP Facebook

Group.”

The biggest adjustment has perhaps been for e-commerce executive Olivia, who has been dealing with her cat. Her ‘new assistant’ has not taken too kindly to her invading her space during the week and has made it clear that every cup of coffee is hers for taking while her laptop makes for the perfect walkway.

With a set up of three phones, a laptop and usually a cold cup of tea, Donna, head of customer service and accounts, is just as busy as ever. Spread between home and HQ, her biggest challenge is not having everything in one place. Store manager Stacey is also living life in no man’s land at the moment. Having vacated the stores and removed stock, she has now set up home at HQ where she is assisting in the warehouse.

This brings us to the wonderful warehouse girls at Tilletts who are doing the most amazing job everyday while keeping the business functioning on the front line. Supervisor Millie has described the strange and eerie atmosphere in the warehouse now that it is now practically empty of people: “We are doing everything we can to ensure that everyone is safe, following hygiene procedures and social distancing is our top priority right now,” she says. “The strangest thing really is how we are now all in

contact via our phones when we don’t normally use them at all. The vibe is really positive though; we are all in high spirits supporting each other through these difficult times.”

Following the loss of my mum in January, I had also recently started to WFH one day a week. The peace and quiet enables me to write without any distraction. Sometimes a buzzing hive can be completely overwhelming, so having that break from HQ made a vast difference. Now I’ve realised during this enforced lockdown just how much work I can actually do from home. Apart from writing product descriptions where I physically need the clothing, this set up works for me and I think a lot of people will find that. I do miss the team of course.

So, there we have it: as a business and as individuals, we hope this pandemic will soon be over and that the country will recover and rise once again. We hope our NHS workers will be able to take a breath and pat themselves on the back for doing such an amazing job. And we hope that everyone will continue to support small businesses and local communities so the spirit of togetherness can live on.

Tilletts is an independent retail group based in Lincolnshire operating three bricks-and-mortar stores and a successful e-commerce business.

APRIL 2020 | boutique. | 37

Boutique Star Awards 2020 Entries now open!

Enter online at boutique-magazine.co.uk/boutique-star-awards

For more information please email julie@bpmedialtd.co.uk @boutiquemaguk

@boutiquemag

shop talk

Retail buying now Fashion retailers and brands will need to adapt in the coming months as the industry emerges From the coronavirus pandemic

T

he coronavirus pandemic has thrown the entire industry into crisis. Beyond its tragic human cost, the disruption inflicted on businesses has been unprecedented. With much of Europe and the United States on lockdown, boutiques are concerned about how they will shift this season’s summer dresses and beachwear.

Likewise, small independent fashion brands are apprehensive about retail sell-through and how stockists will be able to pay their invoices.

For many businesses, innovation will be key to getting through this extremely challenging time. The government has laid out plans to help businesses with schemes such as loans and grants. However, this type of aid will only stretch so far.

Some boutiques are taking drastic measures to reach their customers.

Several closed their bricks-and-mortar stores early on, deciding to concentrate on their online offering to ride out the storm. Meanwhile, those retailers without an online presence have been thinking outside of the box.

But selling to customers is just one part of retailing. Buying for the store and its shoppers is just as critical for sustaining a profitable business.

Trade shows, buying trips and fashion shows are all a fundamental part of the process - and we have already seen many cancellations since the outbreak began to take hold. Will the pandemic be over when brands re-open their order books for SS21?

40 | boutique. | april 2020

becca mchaFFie on unsplash

Forward ordering is another concern for many indies right now. With sales of SS20 season stock now under threat, many are worried about AW20 orders written just weeks ago arriving in July and August. If they decide to cancel now, what happens if sales begin to pick up and they’re left with empty rails? Likewise, if they don’t cancel, will they end up with surplus stock that they can’t pay for?

For many, using budgets to buy in-season offers a straightforward solution. Because when the panic subsides and sales begin to pick up – which they inevitably will - ensuring that stores have the right stock in place for shoppers will be paramount.

B2B fashion marketplaces such as TradeGala will become increasingly important. Effectively removing the need to travel or visit trade shows and showrooms, buyers can browse multiple brands online and place orders directly. The brands on the

site offer in-season delivery, meaning retailers can order what they need as and when they need it. Plus, it’s easy to check live stock at a glance so buyers can see exactly what’s available with just a few clicks – minimising any concern surrounding supply chains.

For brands, TradeGala is offering free registration during the crisis to offer time to prepare for when the market revives. The marketplace is also building its international following of buyers, allowing labels to reach markets that are less affected to help minimise the drop in sales.

The coronavirus pandemic has changed the world and the retail sector needs to adapt in order to survive.

There is a challenging time ahead, but retailers and brands are working together in new and effective ways.

More than ever before, it’s time to support each other. And if there’s one thing this industry is good at it’s triumphing over adversity.

SHOP TALK

“People are shaped by the most difficult times. We have a resourcefulness inside ourselves that says no matter what happens in life, no problem is permanent” Hari KrisHnadasan, Md at Capri ClotHing, on Creating opportunities in tHe faCe of HardsHip

“T

o say we are living in uncertain times is an understatement, but the level of fear we are currently witnessing is unprecedented. I can hear it in people’s voices when I speak to them, and now that we’re all in our homes with little real connection with each other, I am witnessing it on social media too. We are scared of being hurt, the economy and feeling out of control.

“Fear is a natural human instinct in our two-million-year-old brain that is designed so we can protect ourselves in the moment for the sake of survival.

It’s always looking for what’s wrong so we can fight, flight or freeze. But if we do this now each time we’re fearful or have pain, we’re going to be constantly fighting, running away or putting our lives on hold. And that is no way to live.

“Looking at the stages other countries are in with the pandemic, faith kicks in after the initial panic phase has passed. Faith isn’t learned it’s something we are born with. Faith fuels us through times of fear and uncertainty. During the craziness it gives us the ability to find our centre, to help ourselves and others to find answers. If you are a business owner or 42 | boutique. | april 2020

manager, you take that uncertainty and transfer it onto others, because human conviction has a viral effect and will spread. Faith is knowing that at our core we’re more than anything we will ever face and we can handle whatever life throws at us. We always have and always will. That is the power of the human race.

“This won’t be the only crisis this world will ever go through. People are shaped by the most difficult times. We have a resourcefulness inside ourselves that says no matter what happens in life, no problem is permanent and nothing that happens is pervasive.

“In this uncomfortable moment it feels a lot like winter, doesn’t it?

Everyone is isolated in their homes, trying to protect themselves from the cold. For some it’s the season of boredom. Schools, restaurants and shops are closed; social events are on hold. For those going out in the world such as our NHS workers, there is a feeling of trepidation and dangerous exposure. But as Nobel Prize winning philosopher Albert Camus once said: ‘In the depth of winter, I finally learned that within me there lay an invincible summer.’ Winter doesn’t last forever - spring always follows. We will be back to normal life again soon just

like humans have done for centuries.

But when we do, will you be prepared?

Because we must all be ready for the opportunities that come our way and be equipped for what lies ahead.

“As business owners, we can take time to work on our strategies, creating a new vision for the business we need to become in order to succeed in this new environment. We must remind ourselves that the human race is resilient, flexible and strong beyond imagination. It’s a time to discover ways to innovate, create and to give support to others who may not see past winter.

“Stay at home. Quarantine.

Lockdown. These words traditionally have negative connotations. Perhaps instead of calling it a ‘lockdown’ and feeling like our freedom has been taken away, we could try replacing the word with ‘grounded.’ This has more positive connotations of being rooted and firm like a strong tree that weathers any storm.

“We can use this time to be free from the daily noise and tap into the things that make us human: spending time with loved ones, being with our families and feeling connected. This is our time to create an opportunity, instead of focusing on hardship.”

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The Ultimate Boutique

Su liers

Guide

SUPPLIER DIRECTORY Accessories Accessories by Park Lane Unit I6B, Hornbeam Park Oval, Harrogate, HG2 8RB T: 01423 868362 E: sales@parklaneonline.com W: www.parklaneonline.com Facebook: AccessoriesByPL Brit-Stitch Ltd. Traditionally Tomorrow Beautiful leather bags and accessories lovingly made in Britain Contact: Bek Brooks T: 01873 852 742 E: info@brit-stitch.com, E: orders@brit-stitch.com W: www.brit-stitch.com Instagram: @britstitchuk Celtic & Co. Inspired by nature, crafted for life Contact: Clare Whitworth T: 01637 852541 E: trade@celticandco.com Covert Clip Wallets 12 Rosedew Road London W6 9ET T: +44 7900 910 493 E: sales@covertclip.com W: www.covertclip.com Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com Koruma Limited Chessington Business Centre, Cox Lane, Chessington, Surrey, KT9 1SD T: (0044) 020 37 45 56 86 E: info@koruma.co.uk W: www.koruma.co.uk Lesser & Pavey Ltd Suppliers of Quality and Original Products - V&A Bags, Travel Mugs, Keep Calm products, Trendy Quality Reading Glasses, Fashion Eye Lashes, Foil Nails and Sparkle Lips, Social Stationery.

T: 01233 279225 E: sales@leonardo.co.uk W: www.leonardo.co.uk 44 | boutique. | APRIL 2020

Richard Sexton & Co Old Road, Clapham, North Yorkshire, LA2 8JH T: 01524 251747 E: edward@glencroftcountrywear. co.uk S’ip by S’well Brands: S’ip by S’well + S’nack by S’well Contact: Anna Green, T: 0203 540 7799 E: agreen@swellbottle.co.uk W: www.sipbyswell.com Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Esperus Systems Ltd Providers of technology fashion business solutions since 1986. We provide the complete integrated Multi-Channel system, Retail, ePoS, eCommerce, Wholesale and Production.

Contact: Greg Gregoriou T: 020 8920 9888 E: Greg@esperus.com W: www.esperus.com Futura Retail Solutions Ltd Specialists in Omni-channel retail solutions. Providing EPOS and inventory control software to leading fashion and lifestyle retailers worldwide.

The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk Mode Retail Ltd (fashione) Multichannel, Epos & Stock control systems for fashion and footwear boutiques.

Unit 6, Clarence Street, Chorley, Lancashire, PR7 2AT T: 01257 220205 E: sales@fashione.co.uk W: www.fashione.co.uk

Paraspar Online Fashion Retail specialists – Building successful ecommerce sites since 1997 T: 0208 238 5860 E: info@paraspar.co.uk W: www.paraspar.co.uk Top To Toe Senator house, 2 Graham Road, London, NW4 3HJ Software Systems T: 020 3376 5888 E: info@toptotoe.com Visualsoft Ltd Contact: brand@visualsoft.co.uk T: 01642 633 604 W: www.visualsoft.co.uk

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes Laceys Footwear T: 0207 7390 398 E: michael@laceysfootwear.com W: www.laceysfootwear.co.uk La Paire La paire is a boutique shoe brand specialising in handmade Spanish leather sandals. The focus is quality, comfort and design create wearable and timeless styles.

141 Priory Road, London N8 8NA Contact: Amy T: 07976 633 723 E: info@lapaire.co.uk W: www.lapaire.co.uk

Shop Fitting Dragon Display Sytems Ltd Unit 20, Queensway Link, Stafford Park 17, Telford, TF3 3DN T: 01952 290055 E: sales@dragondisplay.co.uk

SUPPLIER DIRECTORY Shop and Display Equipment Association 24 Croydon Road, Caterham, Surrey CR3 6YR T: 01883 348911 E: enquiries@sdea.co.uk W: www.shopdisplay.org

Stock Clearance LSS Services T: 0208 952 5208 E: stock@lssserevices.co.uk

Womenswear ABSOLUTE The Point, Showroom 3, 173-175 Cheetham Hill Road, Manchester, M8 8LG T: 0161 228 6966 E: viv@absolutefirst.co.uk Atelier Gardeur GmbH Gardeur T:+44 77 1432 9644 W: www.gardeur.de Capri Clothing T: 0203 819 0819 E: sales@capriclothing.co.uk W: www.capriclothing.co.uk City Goddess/Goddiva/Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk Diane Sykes Brands: Laurel, Marc Aurel and Fee G Showroom: Asia House, 63 New Cavendish St, London, W1G 7LP T: 07906 070081 E: diane@dianesykesfashion.com W: www.dianesykesfashion.com Duffy Contact; Ray Barron 10 Stucley Place, Camden Town, London, NW1 8NS T: 020 7267 2247 E: rayb@duffyny.com W: www.duffyny.com

Extravagance Brands: Sarah Pacini, NY77design Contact: Nazma Chaudhry T: 0207 636 1280 M: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com Leap N Link Ltd Brands: Pause Cafe, Olivier Philips, Fuego Woman Contact: Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W: www.leapnlink.co.uk LevelOne Showroom One of the UK’s leading fashion agency, Level/One Showroom is a multi-branded distributor representing the most exciting premium European and American brands.

Brands: Desigual, Kaffe, MSCH, Coster, Grace & Mila, Compania Fantastica, Smashed Lemon, Up!Pants, Lysse, Go Silk, Lisa Todd, South Parade, Black Orchid, Arctic Army, Pajar Outerwaer & Footwear, Nero Giardini, Kendall & Kylie Footwear Contact: David Smith T: 020 7288 8704 E: david@leveloneshowroom.com W: www.leveloneshowroom.com Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing.com info@lilyandmeclothing.com W: www.lilyandmeclothing.com Lisette L Montreal Perfect Fit and Always in Style - your Lisette L Montreal UK Agent: Liz d’Esterre Fashion Agency T: 07956216801 E: lizdesterre@yahoo.co.uk W: www.lizdesterrefashionagency.com Ireland Agent: LFM Agencies T: 00353 87121 4857 E: sales@lfmagencies.com

Lyn Burns Fashions 44 Hallam St, London, W1 W6JJ Brands: Simclan, Vetono, Backstage, One Life, Nor Admin Office: 01737 851141 M: 07711847275 E: lynburnsfashions@yahoo.co.uk MDA International Fashion MDA are a multi-branded womenswear fashion and distributor working with the very best independent boutiques across the UK & Ireland.

Brands: Mama b, THING, Mes Soeurs et Moi, La Bottega di Brunella, Gershon Bram, Kedziorek T: 0207 971 1084 Martin, Phil & Hannah E: office@mdainternational.co.uk W: www.mdainternational.co.uk Michael Dawson Fashion Agency Brands: BIGGI M, KJ Brand, Laurie, Mona Lisa T: 0161 236 1976 E: michael.dawsonfa@ntlworld.com W: www.mdfa.co.uk Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com Partners In Fashion (2019) Limited Brands: Erfo, Just White, Lecomte, Lucia, Rabe, Relaxed By Toni, Toni 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com Richard Sexton & Co Old Road, Clapham, North Yorkshire, LA2 8JH T: 01524 251747 E: edward@glencroftcountrywear. co.uk Sarah Tempest/Tempest Designs Italian Clothing Supplier Contact: Michael Webster T; 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk APRIL 2020 | boutique. | 45

2 Dragon A4 Advert 10-01-2019.qxp_A4 Bleed 11/01/2019 10:12 Page 2

Dragon Display Systems Manufacturers of Wall and Centre-shop merchandising systems for clothingrelated retailers: fashion, lingerie, urban, casual, formal, country, with 4 stylish systems.

We are happy to work direct with retailers or with their designers and interior contractors, and can supplement standard ranges with bespoke or modified designs.

More to see at: • www.dragondisplay.co.uk • Tel: 01952 290055 • Fax: 01952 290056 • Email: sales@dragondisplay.co.uk

Display Systems Ltd DESIGNED AND MANUFACTURED IN THE UK

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