WWW.THEBARBERMAGAZINE.CO.UK
FEBRUARY 2022
The Education Issue Featuring: Andy Dawson, The Profile Guy, Jen Winters and more… HAIR
|
BEARDS
|
SKINCARE
|
SHAVING
|
BUSINESS
Fresha_Print_barber_420x297.indd 1
11/01/2022 16:58
Editor’s Letter
12
H
ello everybody! I hope that you’re all settling in to the new year as well as we have been here at the Barber Magazine. Lately I’ve been thinking about the importance of the next generation. No, I’m not talking about Star Trek. I’m talking about the future faces of the barbering industry as a whole. That’s why, in this education-filled February issue of the Barber Mag, we’re taking a long look into why education and training is a staple in the industry from page 11. From page 29, we’re also diving into why this time of year is extra important for retailing within your barbering business. Be sure to check it out for some extra tips and tricks in time for Valentine’s Day. From myself and everyone else here at the Barber Magazine, we hope that you have a fantastic month!
16
Editor
WWW.THEBARBERMAGAZINE.CO.UK
FEBRUARY 2022
The Education Issue
Featuring: Andy Dawson, The Profile Guy, Jen Winters and more… HAIR
|
BEARDS
|
SKINCARE
|
On the cover
thebarbermagazine.co.uk
|
BUSINESS
Andy Dawson - @andydawson_ and Menspire Photographer Jordan Doyle - @jd_menspire
22 4
SHAVING
@thebarbermagazine
@BarberMagUK
/BarberMagazine
0 42 Editor Connor Jenkins connor@cimltd.co.uk Editorial Assistant Emily Milton emily@cimltd.co.uk Sales Director Tom Woollin tom@cimltd.co.uk
32 8 22 26 36 38 42 11 29
Publication Manager James Davies jamesd@cimltd.co.uk 01795 509 102
REGULAR FEATURES: Cover Story: We go behind the curtain with our front cover star Andy Dawson.
Design and Production Grant Waters, James Taylor 01795 509 108
Create This Style: Jen Winters talks us through her unique take on the Essex Pompadour.
Administration Manager Lauren Sharpe admin@cimltd.co.uk 01795 509103
Rising Star: CKFADES explains how they got through some difficult times. Barbers Around the World: Venezia-based Michele Fontolan tells us about his success. Barbershop of the Month: We dive in to the Cape Kings headquarters.
Marketing Manager Paris Kennelly paris@cimltd.co.uk
Lookbook: Emily Milton shows us her favourite cuts and styles.
DIGITAL & WEB DEVELOPER Matt Coppard Managing Director John Denning
UNIQUE FOR FEBRUARY Education and Training: Whether you are thinking of taking on an apprentice or wanting to update and expand your services, we’ve got you covered with all the information you will need. Retailing: Why retail? We help guide you on how to maximize on your retail opportunities and revenue. /BarberMagazine
© 2022 CIM Online Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.
@BarberMagUK
@thebarbermagazine thebarbermagazine.co.uk
5
Industry Update
Saks Apprenticeships achieves Ofsted double outstanding
D
espite the challenges posed by pandemic lockdowns the UK’s leading hairdressing, barbering & beauty training provider, Saks Apprenticeships, is celebrating its second consecutive “Outstanding Provider” rating from inspection body Ofsted. Saks Apprenticeships is a national education provider to independent hairdressers across the UK. The training is
provider I have ever seen for selfassessment, quality improvement, professional development of staff, support for apprentices, safeguarding and the focus that all have on developing practical skills.”
delivered through an extensive network of educators who provide in-salon apprentice training across the country and also in-house via Saks academies located in Darlington and Maidstone. Phil Hatton said: “They are the best
Tariq Howes joins Joe and Co.
M
ulti-award-winning men’s hairstylist Tariq Howes will be joining forces with renowned Soho barbershop Joe and Co. from January 2022. Tariq, who owns Avenue Male Grooming in Cardiff, is in high demand for his Afro men’s hairdressing skills. His own mixed heritage has inspired him to gain expertise in all hair types and textures. Tariq will join the Joe and Co. team as Art Director, alongside Charlie Cullen,
spending time in the Soho barbershop, working with the team to increase their already enviable skills with textured hair, while continuing to run his own barbershop in Wales. Session stylist and Joe and Co. owner, Joe Mills said: “With his incredible background working with Afro and textured hair, Tariq will prove a major asset to Joe and Co.!” Tariq added: “I’ve admired Joe for many years and I am excited to have the opportunity to work
alongside him, Charlie and the team.” Follow @joemillshair, @joeandcosoho and @tariqhowes
OSMO announces new ambassador: Ollie Foster
P
rofessional colour house, OSMO is delighted to announce the appointment of its latest Brand Ambassador, Ollie Foster. An expert in barbering and education, Ollie is the co-owner of two branches of modern barbershop, ‘Number 47 Barbers’ in Chester alongside his mum, Lynne Foster. OSMO has been Ollie’s go-to brand since he started his career in 2013 and he has enjoyed a close working
6
thebarbermagazine.co.uk
relationship with them since, thanks to his involvement with The Great British Barber Bash for whom OSMO are key sponsors. “This is a really exciting time for the OSMO family. Ollie is so passionate about our industry and is a great educator and promoter of our products, so it was a natural step for us to bring him on board.” OSMO Brand Manager, Sinéad McLaughlin concludes. www.osmo.uk.com
@thebarbermagazine
@BarberMagUK
Instagram: @osmouk_official / @osmoikon / @olliefosterhair /BarberMagazine
WARSZAWSKA IZBA LORDOW BARBERSHOP, WARSAW Translating to The Warsaw House of Lords this new Polish Barbershop run by Master Barber Adrian Madejski offers amazing décor and design amid a secluded and relaxing location. The REM Emperor Select in British Racing Green and the stylish Kiko Basin units bring comfort and retro styling into his outstanding establishment.
T: 01282 619 977 E: SALES@REM.CO.UK W: WWW.REM.CO.UK
COVER STORY
1/2/1 with Andy Dawson
Andy Dawson of Menspire Academy tells us about his experience with education and training, as well as a little about himself and what he’s able to offer to the barbering industry.
A
ndy, recently hitting that milestone of 21, has been cutting hair since he was 16 and left school. He declined five different university offers, deciding to persue his one true passion, hair. In the year 2018, Andy had reached the age of 18 and made the incredible achievement of opening his very own Menspire Salon after building up a strong, sturdy relationship with the Menspire brand. In 2019, Andy won the prestigious SHABA (Scottish Hair and Beauty Awards) Scottish Barber of the year. Andy explains how this has led him to many more opportunities since the remarkable feat: “Since then I have had experience doing various stage shows such as Pro Hair live, The Great British Barber Bash and others. I even had the opportunity to assist Josh Lamonaca educate not only at the Menspire Academy, but internationally in places
such as Brussels, Belgium and Turin, Italy.” Having a keen interest in the development of aspiring barbers worldwide, Andy believes that one of the most important factors to focus on within the barbering industry is, in fact, education and training. This stems from his own experiences during the pinnacle of his development as a trainee barber. The astonishing lessons he learned branched out in many ways, most notably of which is the fact that Andy
8
thebarbermagazine.co.uk
@thebarbermagazine
@BarberMagUK
is now a notable name when it comes to passing down industry knowledge. Andy goes into a little more detail: “I believe that a key factor to my rapid success and progression was due to the fact that I invested in my education and surrounded myself with the right people. Since the education I received at Menspire was so powerful, I always aspired to pass on the knowledge that I have gained and impact any student’s career in the same way.” In 2021, albeit in the middle of /BarberMagazine
COVER STORY the COVID-19 pandemic, Andy was presented with an amazing opportunity for the young barber. Hard work pays off and, to this end, Josh Lamonaca offered him the role of International Education Ambassador, to which he quickly accepted. This provides Andy with the ability to deliver Menspire Education nationwide across Scotland. He does this in the form of private one-to-one sessions and group training sessions. “I am thrilled to have the opportunity to represent Menspire Education in Scotland, and it’s now my commitment to raise the standards of the industry here and help others reach new heights in their careers.” Whether you want to raise your level through mid-length hairstyles or focus on your fading and connection to scissor work, you can be sure Andy will help you reach the next level. Through the Menspire website, you can find out how to join Andy for some private education, where you will have the chance to get up close and personal to absorb knowledge and information from one of their most well respected educators. The process begins by arranging a telephone or e-Mail consultation in order to gain an understanding of what you desire to work on creating a tailor-made curriculum built to fit the purpose of your learning needs. From there, the team will then present to you the schedule of the day that they understand from the initial consultation. Once both parties have agreed and confirmed you will then arrange the time schedule of the class. If you are interested in two participants on a private education day, the price will be £799. Group training is also available with a minimum of four students at £250
per person. You will be required to bring your own equipment to the class and, in addition, you will also receive a certificate of continual professional development after your class. You can find Andy at Menspire Salon, 29 St Andrew Street, Aberdeen, Scotland AB25 1JA or on location available by
/BarberMagazine
@BarberMagUK
demand. To contact Menspire about a booking please email education@menspire. co.uk and leave your name and contact number. Follow @ andydawson_, @menspiresalon and @menspireacademy
@thebarbermagazine thebarbermagazine.co.uk
9
Barbering Apprentices Reflections Training Academy have two state of the art facilities based in the heart of Bristol and Birmingham. Offering barbering apprenticeships, apprenticeship loans, adult courses, full time barbering study programme and Traineeships which are nationality recognised standards and qualifications. We also offer bespoke opportunities for both employers and learners throughout the South West and Midlands. We have a team of inspirational educators teaching at the academy with a passion for Barbering, holding a strong reputation within the industry and continued national learner successes and achievements.
Want to see if you are eligible? Please contact our Recruitment team today. Bristol: 15a Colston Street, Bristol BS1 5AP T: 0117 922 1440 E: bristolrecruitment@reflectionstraining.co.uk ReflectionsTA.Bristol Birmingham: Unit 2a/2b Commercial Street, Birmingham B1 1RS T: 0121 643 2147 E: birminghamrecruitment@reflectionstraining.co.uk ReflectionsTA.Birmingham @ReflectionsTA
@ReflectionsTA
www.reflectionstraining.co.uk
Education & Training
Our focus this issue is on the education and training sector within the barbering industry. Want to know how apprenticeships and teaching could be beneficial to your barbering business? We speak with some industry professionals to give us some more information. Photo by Halinskyi Max (@halinskyi_maksym_ph)
/BarberMagazine
@BarberMagUK
@thebarbermagazine thebarbermagazine.co.uk
11
ESSENTIAL FIVE
Ollie’s educational tips Ollie Foster is the lead educator with Great British Barber Bash and part of the OSMO Creative Team, as well as a two-salon owner in Chester, UK. Today, he is here to provide you with some key points stating why you should get involved with education.
Never Stop Learning It doesn’t matter if you’ve been cutting hair ten days or ten years. You can always learn something from someone. I have never left a course feeling unfulfilled. Even if I leave with one new technique, it has been worth it in my opinion. Even if your work speaks for itself, there’s always a why. I like facts and knowing why things are done in a certain way, this is why I love to educate
Ignite Your Passion This job can become stagnant, so it’s important to take yourself out of your comfort zone to be able to grow. Nobody ever grows inside their comfort zone, so take a step towards a new goal. Goal setting can help you reach your targets.
Meeting New People If you’re putting yourself out of your comfort zone, you’re going to make new friends. It’s likely these people will feel how you feel, and share the same passion. I have met some amazing friends attending courses, and I’m sure they’ll be lifelong.
Opportunities The way that I got involved with Great British Barber Bash was simply attending courses, always being willing to help and grow. I started by asking if I could help in any way. I was lucky enough to assist working on the stands at the shows and slowly built myself up to be where I am today. I stand by the motto: “HARD WORK PAYS OFF”.
Self-confidence You always leave a course with a spark. Wanting to get back into your salon, wanting to try out new techniques, maybe with new equipment. This is the part I love most, seeing how it changes your everyday job. As well as this, I like to be reassured that I CAN DO THIS. When you haven’t had a response from Instagram or your peers, you will instead find this on a course and, if you don’t, you will be guided to success. For anyone hunting education, all of our dates for across the UK and Ireland can be found on the Great British Barber Bash website. Follow @olliefosterhair
12
thebarbermagazine.co.uk
@thebarbermagazine
@BarberMagUK
/BarberMagazine
Stylish Duke hair products are a British hair brand you will definitely be seeing and hearing a lot about for the foreseeable future. Establishing in 2021 by Michael McCarthy Aka Stylish Duke. With its stylish packaging and exceptional product in side, it is definitely A Touch of class for the modern day gentlemen looking to keep them self’s looking stylish and feeling good for any occasion.
@stylishdukehairproducts
@stylishdukebarbershop
www.stylishduke.co.uk
EDUCATION & TRAINING
Xposure
Xposure has been designed to help you quickly overcome the fear and frustration of building an amazing hair collection, pushing you forward and helping you build your own iconic hair industry career.
X
posure is not just another photographic course. We explain why photography is so important to the career of top hair professionals and, with mentoring from experts working at the highest levels in our industry, show you how to get there. Xposure lifts the lid on the secrets of creating amazing photographic collections. Aimed at all professional barbers, this course provides a clear understanding of every aspect of producing your own shoot. Xposure creates real opportunities to get work in print, providing a pathway to excellence, an understanding of the requirements expected of stylists working at the top of their game and an opportunity to establish a lasting legacy.
experience the benefits of your own iconic hair industry career. The Xposure online course provides valuable knowledge, enabling hair professionals to plan and create a photographic collection and experience the process of turning creative ideas into strong images that compliment their work and brand.
Paul Devlin of Devros Barbers
“Completing a professional photoshoot was an experience I never imagined I would have the opportunity to do, so when this course, with a photoshoot at the end was presented to me, I jumped at the chance, I didn’t regret it! “The information available to me through Chris and Andy on Xposure,
Do you want to win big industry awards?
Xposure helps you build your profile within the industry and win those awards. Our team of experts are ready to coach and mentor you so that you too can
14
thebarbermagazine.co.uk
@thebarbermagazine
@BarberMagUK
/BarberMagazine
EDUCATION & TRAINING alongside the added information from guest speakers such as Errol Douglas, Anne Veck, as well as other industry icons was absolutely priceless. Listening to them share their knowledge and experience has been profoundly eye opening. “The course was thoroughly engaging, easy to follow, and in my experience, it covered all relevant information, from Chris and Andy’s expertise on mood boards and concepts, cameras, and lighting, right down to sourcing appropriate models and assisting with posing techniques. “On completing the theoretical aspect of the course, I compiled my first photoshoot concept. The collection was based on the Mad Max movies and following an incredibly insightful and enjoyable day working in Andy’s studio my first collection ‘Wasteland’ was shot. “Alongside feeling content that I had created my first photographic collection I felt immensely proud that the collection was featured in a variety of publications. “The Xposure course has stirred up immense inspiration within me and I feel it has cultivated new ways in which I can express my creativity rather than just sharing images of my work on social media from behind my chair. “Recently, following on from the Xposure experience, I completed my second shoot, collaborating with a fellow professional who I met whilst doing my Xposure photoshoot.”
Dean Gleeson
“For most of my career, I was that barber, cutting five days a week waiting for something to happen. I would look through the magazines, wishing that I could be ‘that guy’ up on stage, or picking up an award in a competition. “I had ambition, and passion, but the thing I lacked the most, was the knowledge on how to achieve my goals. “I joined Xposure, unsure of the outcome, but it became instantly clear that I was in the right place. The knowledge I have gained from being on the course with Chris and Andy is unbelievable, but what I have taken the most value from, is the community that comes with it. Being surrounded by people with a winners mindset, makes it almost impossible to fail. “Since joining Chris and Andy, I have had multiple editorials in magazines,
been asked to work on stage at some of the biggest shows in the industry, and to top it all, I managed to achieve one of my life goals, and pick up my first award! “2022 is already shaping up to be a big year for me, and let’s just say, you might be seeing my face a lot more very soon. “I owe Xposure, Chris and Andy so much for what they have helped me achieve this year, and I just want to thank them for all their hard work. Xposure has allowed me to be the best version of myself, and for that I am forever grateful.” This is your chance to get in on the ground floor of an industry-leading mentoring programme. With Xposure,
/BarberMagazine
@BarberMagUK
you’ll have access to a network that will help you build your profile and status within the barbering industry and then win awards that can be used as proof points when pitching to new clients. Maybe you’re just starting out in the field but want to eventually land opportunities with big brands. The mentoring programme intakes once a year enrolment opens in March! Don’t miss this opportunity or let another talented barber beat you to it! Email info@theprofileguy.com or visit www.theprofileguy.com/Xposure for more information about how Xposure can help make this happen for you too.
@thebarbermagazine thebarbermagazine.co.uk
15
EDUCATION & TRAINING
Aspiring minds
Often overlooked in the vast world of barbering is the importance of education and training within upcoming businesses. We talk with some industry professionals who give us their advice on how crucial this can be.
A
s we all know, and it’s no secret, everyone looking to make it in the industry has to start somewhere. But how can investing in the bright futures’ of our aspiring barbers be beneficial to you, as an already established business owner or barber? From learning the basics before
16
thebarbermagazine.co.uk
searching for full-time employment in the industry, brushing up your skills you’ve already developed over the years, education plays one of the most important roles within the barbering world. It’s a cornerstone, if you will. Jenny Wiltshire, Programme Leader for Hairdressing and Barbering courses within Kingston College (@
@thebarbermagazine
@BarberMagUK
kingstoncollege.hair.barbering) ensures that they design an ambitious vocational curriculum: “The curriculum ensures students of all abilities are being stretched to achieve deep and appropriate skills, knowledge and grades, and are studying appropriate and relevant qualifications that will give them the best possible opportunities to
/BarberMagazine
EDUCATION & TRAINING
progress into jobs or further study within their subject area.” Kingston College has a commercial premises for hairdressing and a barbershop. As a whole, it’s called Headmasters Academy. The students benefit from their industry-standard commercial hair, barbering setting. “The salon ensures the students develop the skills necessary for them to progress into employment. All our students are timetabled into the commercial salon for weekly client sessions as we place considerable emphasis on the development of student’s communication, alongside social and employability skills to prepare them either for employment within the industry or progression to the next level.” Jenny adds. Naturally, it’s painfully obvious to the average barber why their education is important. It’s thanks to places like Headmasters Academy that demonstrate the value of it to aspiring barbers. So,
how does this tie in with barbers who are already established in the barbering community? When it boils down to it, an apprenticeship can mould apprentices into the master barbers you’ll need them to be. As they hone their skills as a barber, they’ll eventually grow whilst building up a following. This, implemented with time spent at a barbershop, will demonstrate value to your clientele, increasing their chances of wanting to re-visit to see a friendly face. At Headmasters Academy, all barbering employers are welcome to consider offering their students work experience in the future. The barbering industry is about connecting and sharing, so getting in touch with an academy about their apprentices is highly encouraged. Not only will having an apprentice in your shop promote loyalty with clients and barbers, but it will also be an incredible stepping-stone for the
/BarberMagazine
@BarberMagUK
upcoming barber looking to grow. Connor McLeod (@cmcbarber), Founder & Director of CMC Barbershop and Head Barber at the flagship MÜHLE Store in London, claims that when he was learning, it was an amazing chance to gain an understanding of how hair behaves and the theory behind it. He was able to learn advanced scissor techniques that became invaluable later in his career, and just look at where he is now. Connor said: “After 12 years in the industry, and a few barbershops and education courses, I decided I wanted to put all of my knowledge and passion into creating my own space where I could give the public my version of what good service is.” According to Connor, education is the key to success. He quotes Benjamin Franklin by saying: “An investment in knowledge pays the best interest” and we couldn’t agree more. “I believe that education is fundamental for your career. It guides you in the right direction, where
@thebarbermagazine thebarbermagazine.co.uk
17
EDUCATION & TRAINING
you have the freedom to develop your own understanding and style from tried and tested methods.” Connor adds. With the correct understanding of technique and theory, you can come to grips with all aspects of barbering. This will result in nothing but positive feedback on both social media and through word of mouth from your client base. In regards to developing his skills as a barber, Connor adds: “I personally invest roughly 10% of my salary into honing my
18
thebarbermagazine.co.uk
skills, whether this is in form of online courses, one-to-one training, look and learns or just buying books and soaking up information. It’s important to stay one step ahead of your competitors.” When it comes down to it, apprentices are the future of your barbershop. If you’re looking for a long-term commitment from someone, an apprentice is absolutely one of the smartest moves. These will help keep your business running for years and years to come.
@thebarbermagazine
@BarberMagUK
Not only will having an apprentice in your barbershop help build a more stable foundation over time, but there are government incentives to take on aspiring young barbers. This will help cover the cost of their wages. It’s also important, as an employee to constantly be encouraging your staff to do better and offer help where possible. Brad ‘Brad Cuts Hair’ Threadgill, Senior Stylist at Number 47 Barbers explains how owners, Lynne and Ollie, push everyone to get better in themselves
/BarberMagazine
Release the Rhythm From locked down to starting up. Where words fail music can speak. Whether you’re turning your passion into a product or your creation into a career, your start up business is about more than just a vision, it’s about your venture! It’s about creating an atmosphere that feels welcoming, developing a brand that people recognise and creating an experience your customers will remember. Playing music can be an important part of this and can help create an environment that both your customers and staff enjoy. It can help to enhance the atmosphere, define your brand and can be highly beneficial to both your business and your workforce. If you are going to introduce music, or if you are already using music in your business, you’ll usually need a music licence. By purchasing TheMusicLicence you are supporting the future of music by helping to ensure its creators are fairly rewarded for their work. TheMusicLicence covers virtually all commercially released music available – millions of songs & recordings, including the most popular & well-loved music, not just from the UK, but globally, allowing you to choose the music that reflects you and your customers in your new venture.
Make a mark up on your start up with TheMusicLicence.
0808 134 8364 8am – 6pm, Monday – Friday
pplprs.co.uk/release-the-rhythm Full Page Release the Rhythm.indd 1
04/08/2021 09:40:20
EDUCATION & TRAINING
and always have time for a chat, pushing you to get to the next level and always advising you to go on courses to improve. This is the sort of thing that will honestly boost your business morale, resulting in more clientele and more revenue. It’s a win-win! Brad explains his views on the importance of education: “I’d recommend everyone in this industry to go on a course, improve and learn. Once you’ve been on a course and learnt new techniques and different ways of cutting hair, then you’ll be motivated and buzzing to get back into the barbershop and try out these new techniques. “Events such as The Great British Barber Bash offer some great courses, and I always recommend them to anyone who’s a beginner to someone that’s got experience. You should be going to as many shows as you can, meeting barbers and asking them questions to find out as much as you can.” Having many avenues to explore possibility is the best way to maximise your options. Education is one of the most rewarding parts of the industry, whether you’re an apprentice, barber
20
thebarbermagazine.co.uk
or barbershop owner. Passing on knowledge will keep the barbering world moving forward. Barbering courses and apprenticeships are still a relatively new thing in the grand scheme of things, so that’s proof that the industry is moving forward and today, the industry is booming.
@thebarbermagazine
@BarberMagUK
With barbering being one of the fastest growing trades in the world today, especially with the help of social media and connectivity, looking into education and training can only bring positive things. Take on an apprentice, contact some colleges, see what’s out here. It will only bring good things to your business.
/BarberMagazine
Barbicide - No pretender Every client, every time
FRESH COFFEE, TEA AND HOT CHOCOLATE AT THE PUSH OF A BUTTON. K-Fee One
A low maintenance capsule coffee machine perfect for barbers, tattoo parlours, spa’s and reception areas.
GERMAN ENGINEERING | 01282 570772 | sales@kandcdistribution.com
KFee One half page BARBER Nov 2021.indd 1
/BarberMagazine
@BarberMagUK
£99.00
RRP NO CONTRACT
03/11/2021 17:09
@thebarbermagazine thebarbermagazine.co.uk
21
CREATE THIS STYLE
The Essex Pomp
Jen Winters, owner of Phoneypony Barbers and Tattoo in Chelmsford, Essex is a renowned, travelled barber who’s been in the industry for 17 years. She talks us through her unique take on the Essex Pompadour.
I
have chosen this haircut as it’s a very popular style here in Essex. I call it the ‘Loosey Goosey’ aka The Essex Pomp. I love the style as it has evolved from the traditional Pompadour. I like to base all of my styles on classic cuts as I feel they are the best foundation for any style, and are a great start for barbers as they can then adapt them in line with modern barbering. This cut is timeless and would suit most gents who would like to keep some length. It’s simple to do but has a powerful finish. Follow @phoneypony_barber
Equipment List Wahl Seniors Guards 0.5,1,2,1.5,2 and 3 Wide-tooth Comb Normal Comb Matakki Dragons and Thinning Scissors KingBrown Texture Spray and Texture Powder
22
thebarbermagazine.co.uk
@thebarbermagazine
@BarberMagUK
/BarberMagazine
CREATE THIS STYLE
Step one
Step two
Step three
Wet down the hair and section from the recession area to the crown. There should be no fight in the hair and the section should be clean. Put your baseline in by clipper over comb or scissor over comb to a 3 guard. Keep the baseline against the widest point of the head. Make sure you keep the drop towards the back of the head so that there’s a good base over the occipital bone.
Remove the hair under the baseline with a 3 guard. Then, a 2 guard before finishing with a 1. Remember that you are working up to the baseline, not past it. Move on to doing a small zero taper to make the frame nice and polished. Refine the baseline and remove any desired weight. This will help with the softness and flow of the cut. Repeat on the other side.
Part the hair down the middle, but allow the hair to sit naturally without any bend or fight. Starting with the crown area, over direct the back to the rear baseline to connect to the sides of the haircut. This should be done at a 45 degree angle on either side. Finish by taking the back at a 90 degree angle to connect both sides of the crown area.
Step four
Step five
Step six
Work on one side first, elevating each section at a 45 degree angle and repeat on the other side. Then, go through the top at a 90 degree angle to connect both sides. Point cut the top to help soften and remove weight.
Use texture spray (I use KingBrown Texture spray) to give hold and control to the hairstyle. Blow-dry everything back and add some height into the front of the haircut to give some nice lift and movement. Use a vent brush to help give more volume. The hairdryer should be on a medium heat and medium setting to help give control over the styling. Blow-dry 90% of the hair as this gives you a chance to refine and remove hair that isn’t needed.
Do any last touches to the tapers front, back and line out. Go back in with the hairdryer on a low heat to help give hold and shine. Add some texture powder (I use Kingbrown Texture Powder) for a dry, natural finish.
/BarberMagazine
@BarberMagUK
@thebarbermagazine thebarbermagazine.co.uk
23
EDUCATION & TRAINING
The T Level Industry Placement
Development of the government’s new 1T Level Technical Qualification in Hairdressing, Barbering and Beauty Therapy is now underway with delivery to commence across England in 2023. he contract for this T Level was awarded to NCFE, who will work alongside its specialist partner VTCT, by the Institute for Apprenticeships and Technical Education (the Institute) in October 2021. T Levels are high-quality, work-focused alternatives to A Levels for students aged 16-18. These new flagship Level 3 technical programmes span two years and will equip students with the skills, knowledge and behaviours they need to progress into skilled employment. One of the four key components that make up a T Level is the industry placement.
T
if it is outside the academic timetable, thus further promoting the real-life work environment for students. Mike Taylor, Director at The Great British Barbering Academy shared: “I’m proud to be shaping the future of the barbering workforce with VTCT and NCFE. By lending my expertise to the development of T Levels, I know that we are helping to create the next generation of qualifications for our sector, as well as hair and beauty, and that’s really exciting. I’d encourage others to get involved with the development and have their voice heard.”
What is the industry placement?
What are the benefits of industry placements?
The industry placement allows a student the opportunity to gain valuable work experience in a real world, business setting. These placements offer all students access to a meaningful experience and practical skills that can’t be gained in the classroom. The duration of the work placement is a minimum of 315 hours (with no upper limit of time). This will be during normal industry working hours, even
24
thebarbermagazine.co.uk
The T Level is a full-time course and the industry placement is a mandatory part of the programme, providing a unique learning opportunity and perspective. For employers, the industry placement is a valuable solution to addressing the entry-level skills shortage.
won’t start for a couple of years for the Hairdressing, Barbering and Beauty sectors, you can still be involved now. We are looking for experienced professionals to contribute their knowledge (e.g. through reviewing content) as part of our T Level development panels. Register your interest in getting involved www.vtct.org.uk/tlevels Joan Scott, CEO and Chair of HABIA, has been involved with the T Level development panels and shared her experience: “Our team at Habia are delighted to be providing expertise to support the development of the T Level. It’s so important to nurture and develop skills and talent, as well as provide a quality progression route into the sector. These qualifications – with our help and support – will do just that.” 1
The T Level Technical Qualification is a
qualification approved and managed by the Institute for Apprenticeships and Technical Education.
How can you get involved?
Even though industry placements
@thebarbermagazine
@BarberMagUK
/BarberMagazine
NCFE and VTCT are currently partnering to develop the new Hairdressing, Barbering and Beauty Therapy* 1 T Level Technical Qualification To find out more, including how you can get involved, visit: www.vtct.org.uk/tlevels
*The title of the T Level has changed to better reflect the occupational specialisms ‘The T Level Technical Qualification is a qualification approved and managed by the Institute for Apprenticeships and Technical Education.
1
RISING STAR
Ckfades
This month we focus on someone who’s journey started all the way in Iraq. A barber, who was truly saved by his love for barbering. The sheer determination to become a successful barber drove this lad through some of the hardest and most difficult times.
C
KFADES is, by far, one of the most passionate barbers you will find. He has a deep love affair with the barbering trade, and there seems to be nothing stopping him from achieving his goal to become of the country’s best urban barber. He now has his own spot at one of the country’s leading urban barber brands, Smokey Barbers. We met up with CK, and discussed a few things about his past, his journey and his ambitions moving forward. CK said: “There’s a burning desire to be the best and help as many people as I can in life”. This is something that stuck with me, as you often hear people say they want to be successful. But, to hear someone say they want to help as many people as they can, is quite admirable and refreshing. “Barbering saved my life, and made sure I didn’t fall into the wrong life when I came to the UK as a young lad. My only goal, was to work hard, and build a life from nothing, I had no one to help me financially, but I understood that, I had to just graft hard and once I could afford my clippers, like would start changing quickly.” CK continues. After working in restaurants, grafting away behind the scenes in the kitchen, CK relied on his ambition to become a barber to push him through the long, hard shifts. After his first purchase of some half decent clippers, CK hit the road and started trimming anyone who would say yes to a free haircut. “I knew that if I used my spare time to offer free haircuts, it would help me better my skills and prepare me for paying customers at a barbershop. As I got better, more and more people wanted trims” CK continues. He’s doing more than he ever expected. He’s had some bumps on the way, barbershop politics as usual,
26
thebarbermagazine.co.uk
but his humbleness, determination and willingness to do it the right way, have kept him on the right track. CK is now an exclusive member of the only barber agency in the world, BarberStopUK. He has successfully built his brand in a way that perfectly reflects his good nature, and is now a proud
@thebarbermagazine
@BarberMagUK
member of the famous Smokey Barbers team in London. Even with so much uncertainty in the world right now, individuals such as CK remind us that there’s more coming from this gifted industry, and the talent is on the rise. Follow @ckfadez and @barberstopuk
/BarberMagazine
Support British Manufacturing and Buy British Visit www.morganspomade.co.uk and open a trade account today.
Retailing
Around this time of year retailing can be a crucial point in your business. Speaking with some industry professionals, we take a look into how retailing can be beneficial to your barbershop in the coming months. Photo by Just dance.
/BarberMagazine
@BarberMagUK
@thebarbermagazine thebarbermagazine.co.uk
29
ESSENTIAL FIVE
Five retail tips
Tigg, owner of Tigg Hickin Hair Studio, provides tailored one-to-one services in a small village in Leicestershire. Having worked in the barbering industry for over four years, they’ve come across and explored a number of innovative products and retail trends, by both big and independent brands.
Barber-Client Trust There is a particular bond a client has with their barber. At the end of the day, we are paid to make them look and feel as good as possible, which involves a lot of trust. Once you have built up this trust, your client is more likely to try out what us barbers offer. If a barbershop is selling their own products, it’s important that the client believes in what they are being sold, and that it’s not just being used to add extra cash in to the barber’s pocket.
Product Knowledge Clients aren’t always aware of which products they should be using for their hair type, which can lead to them never quite feeling able to emulate the effect they leave the barbershop with. It’s key for barbers to have a good working knowledge of, and have tried, a wide range of products to understand the way they work, especially for different hair types. You should be able to stock the appropriate products for your client base. Being aware whether a product is vegan or cruelty-free is also handy.
Revenue and Budget Adding additional revenue to our monthly wages is obviously great, and retailing products can be ideal in addition to what we do. The extra few quid a month can really add up, especially during quieter periods. It is important to be aware of what clients are willing to pay for hair products, and strike the right balance between meeting your own financial needs and promoting products in the clients’ interest.
Other Forms of Retail The most natural form of retail for most barbers is probably styling products. Yet, there are so many other avenues you can explore. Selling independently-made products which match your brand or studio style, such as clothing, can be great way to support and build relationships with fellow small business owners, whilst creating more revenue for yourself. The rise of barbers setting up in existing retail areas, such as tattoo shops or record stores, shows the success which can come from working alongside other creative industries.
Socials and branding Social media is, for most, the quickest and easiest way to promote your business. And for retail, it can be as easy as shooting some slick shots of your products on your phone to get them selling. Accompanying this with an image of a client whose cut has been styled with the product is a great way for buyers to see what it can do. Follow @tigg.hickin.hair
30
thebarbermagazine.co.uk
@thebarbermagazine
@BarberMagUK
/BarberMagazine
For More Info
magiccosmetics.co.uk
MAGIC COSMETICS Unit 14,7 Airfield Road Christchurch, Dorset BH23 3TQ | T: +44 (0) 7805 514 472 www.magiccosmetics.co.uk | info@magiccosmetics.co.uk | marmarabarber.uk
RETAILING
Making a profit
With Valentine’s Day right around the corner, it has many barbers scratching their heads for the next big way to market their available products. We speak with some experienced barbers who offer their advice.
I
t’s of the utmost importance to be aiming to sell products to your clients within your barbershop, but it is often overlooked. As Valentine’s Day draws closer, you will find that there will even be people who turn to you aiming for recommendations for the next big gift set that they should be keeping an eye out for. Marley Mayer (@MarleyMayerhair) Senior Barber at Winteridges Barbershop explains why, at his shop, they sell products to their clients: “We offer a range of products to achieve many different looks for clients. This is so they can recreate the same style on a daily basis. We currently offer the Slick Gorilla trio of powder, salt spray and wax but are currently looking to expand our retail section and grow the shop! Our existing products don’t last long on the shelves, as people are constantly buying and gifting products.” Marley continues on to explain that having products as an option can also drastically increase profits and draw in new clients, building a level of trust after expressing your knowledge to a customer. Barbers and barbershop owners should consider investing in retailing in their shops, especially if there’s potential
Opportunities arise from exposure. to collaborate with an established brand. “You’ll be able to use that brand’s popularity or impressions to your advantage, having that trusted partnership. Slick Gorilla has re-posted our work a lot, helping gain social media presence and helping to build our accounts! Opportunities arise from exposure.” Arguably one of the more crucial
32
thebarbermagazine.co.uk
@thebarbermagazine
@BarberMagUK
factors within retailing is the ability to demonstrate that you’re having fun with them within the business. Being creative whilst using a product and offering to style a client’s hair will provide you with methods to explain more about them, such as scent or styles that would work well with certain products. Marley adds: “The trust is always there with your shop’s clientele, so they will trust everything you say related to hair. That’s why pushing retail into your barbershop works hand in hand. Minimal effort is required when selling, as your work does the talking, but you’ll end up with maximum profits and client respect.” Touching on times of the year,
/BarberMagazine
RETAILING
especially where gift giving isn’t easily forgotten about, it’s extremely important for barbershop and barber salons to monetise on the coming months. So, you have the products stocked. How do clients know that they’re there? Bring them up in conversation and post them all over your social media accounts to ensure maximum client interest. Obviously, you don’t want your barbershop to turn into simply a shop for products. However, retailing and barbering as a whole should go hand in hand. Owen Connell (@owen_the_ barber_) Barber at The Groom Room
Bramley explains his thoughts on how they include retailing within their services: “I think for me especially, it is one of my favourite parts about the job. Giving out little gems here and there when it comes to product choice. Obviously, as barbers, we want to help you in every way possible, it’s not just about cutting your hair anymore. “The importance of retailing in a barbershop environment has, over the years and especially into this decade, hugely expanded and changed a lot. With social media you can do many things and selling the products online to
/BarberMagazine
@BarberMagUK
people entices them to not only come in and get a haircut, but also come and buy the product and ask for our professional advice.” Owen also mentions that big events throughout the year, such as Valentine’s Day or Halloween, should be optimised for selling and bringing in new clientele. But it shouldn’t just stop there. What else can you do to maximise efficiency? “There is no better way of promoting yourself and your range of products than using these holidays in the year to bring people in. Maybe a discount here and there, or different ideas like releasing a new product or a giveaway for any of the products over the length of the holiday. That is the beauty of this industry nowadays, every barbershop is unique and different in its own way.” Said Owen. Something key to note is the use of social media. Get with the times and keep up with recent trends, ensuring that you’re making sure that you’re maximising use to really bring out what’s best for your barbershop shelves. Overall, retailing is one of the most important parts of being a barber. You shouldn’t be bypassing one of the easiest solutions to making some added revenue within your shop. It’ll only bring more to your business and, trust us, your clients will love it!
@thebarbermagazine thebarbermagazine.co.uk
33
PRODUCTS
The Bluebeards Revenge
Marmara Barber
Leave flat, lifeless hair in the past with our Matt Clay! This easy-going hair clay has been specially designed to help men master a diverse range of natural styles, such as messy quiffs and textured bed heads. It features a clever blend of kaolin clay, shea butter and beeswax to strengthen and repair hair, while providing a medium hold with a low shine. Finished with our unique British barbershop scent, this is sure to leave a lasting impression! A citrusy burst of bergamot and zesty lime with a botanical blend of lavender, patchouli, amber and musk. Our re-workable Matt Clay comes packaged in a plastic-free aluminium tin! This tin can be endlessly recycled, repurposed or refilled, so there’s no need to bin it! RRP: £14.99
BEARD OIL 30 ML SANDALWOOD beard and moustache oil is a highly moisturising and lightweight oil, ideal for the daily maintenance of facial hair. Hydration keeps your facial hair healthy as it grows, but it also hydrates your skin. Beard oil helps to reduce beard itching and flakes. The hydrating ingredients help to keep coarse hair neat and smooth, making your beard or moustache touchable, soft, tangle-free and smelling amazing. Our BARBER Beard Oil contain a fresh, refreshing scent that won’t clash with your cologne. The unique formula promotes healthy hair and beard growth. Great for all hair types and lengths. RRP - £10.00
Neäl & Wølf
01 STYLE Shaping Cream 100ml is a flexible cream designed to give hair the definition it needs and deserves. Created by experts, this light conditioning base locks in moisture and its unique blend of ingredients creates shape, adds texture and leaves a healthy shine. Sulfate Free, Paraben Free, DEA Free, TEA Free, Cruelty Free. RRP - £13.75
Opie’s Beard Co.
Beard Wash Lemon Scented does not contain any sulfates, parabens or silcones. We looked into the science of what a beard wash and conditioner should be and found the ingredients to fit the criteria of what we wanted to create, our goal was to create a low pH wash without having any harsh surfactants. We wanted to give the products a scent but not one that would hang around after you’ve finished washing as we always recommend applying a beard oil, balm or butter after drying and we didn’t want the scents to clash. Our beard wash and conditioner both sit at between 4-6 pH which makes it perfect to maintain your skins natural pH. RRP: £16.99
34
thebarbermagazine.co.uk
Manbon
Our natural beard grooming kit is all you need for beard growth and maintenance. If your clients want to have beard that turns heads, look no further. Natural Ingredients || Cruelty Free || No SLS or Parabens || No Nasties RRP: £41.30
@thebarbermagazine
@BarberMagUK
/BarberMagazine
BARBERS AROUND THE WORLD
Michele Fontolan Business owner and barber, Michele Fontolan tells us a little about his backstory, his success and his Venezia-based The Club Barbershop.
36
thebarbermagazine.co.uk
@thebarbermagazine
@BarberMagUK
BARBERS AROUND THE WORLD
What can you tell me about your barbering career?
I started working as a barber when I was 18 at my father’s barbershop. In the beginning, it wasn’t easy. You’ve got to build up a level of trust before you move on from simply sweeping hair. You can also learn a lot from watching other barbers.
How have you grown over the years?
I immediately decided to start learning at a barber academy to learn as quickly as possible. I also practiced at home, giving haircuts to my friends. My first haircuts probably took around one hour, but over time they got a lot faster. I didn’t even care about money, my only purpose was to learn and improve every day. When the customer tells you
that you did a great job, I think it is the best payment you can get. At the age of 23, I started teaching at a barber academy and I have won some Italian hair tournaments in Turin, Naples, Padua and Milan. In 2021, I decided to create my own team and start my own business. The Club Barbershop is the fusion between the classic barbers, where I worked for almost eight years, and the modern barbershops that we see today. It’s not only a barbershop but a place to share stories, drink a beer and have a haircut.
What can UK barbers learn from barbers learn from Italian barbers? If you work hard and love what you do, you can get everything you want in your life. I don’t think there are many
@BarberMagUK
differences between Italian barbers and UK ones. I think that, overall, we both have to learn from each other.
Any general thoughts or advice you’d like to share with our readers?
Making the customer feel at home is our purpose. I’m also proud to work with great people who help me to make the club one of a kind. Their names are Mario and Alberto, who are both barbers, and Vittoria who works in beauty. Another great thing that happened to me is getting to be the barber of the Venezia soccer team. Honesty, I never thought I’d get to this point. I’m filled with satisfaction every time they call me for a haircut. Follow @mickfonto and @the.club_barbershop
@thebarbermagazine thebarbermagazine.co.uk
37
BARBERSHOP OF THE MONTH
Cape Kings
Located in the heart of Croydon, Cape Kings is a brand that has been making a huge name for themselves within the barbering industry. We sat down with proprietor, Togs, to discuss their fantastic new barbershop showroom.
38
thebarbermagazine.co.uk
@thebarbermagazine
@BarberMagUK
/BarberMagazine
BARBERSHOP OF THE MONTH
W
ith the aim to demonstrate to barbers that the bare minimum that they deserve is top quality, Cape Kings delivers only the finest in barbering capes and apparel. From their factory shop floor to their enticing showroom, the entire building is choc-full of gems that the team are eager to share. Cape kings aren’t a company that will provide less than top-tier, premium products for their company. Owner, Togs, tells us more: “The main aspect of this whole brand is that we want to show people that it’s more of a premium name. We’re not a company that’s going to give someone rubbish.” As you walk in, you are immediately greeted with their showroom. This is flawlessly demonstrated when you enter their fantastic premises, from neon to the hints of ‘Cape Kings Green’, as we like to call it, it’s an experience that any barber or business owner won’t soon forget. The main showroom is where, after the Cape Kings team have prepared some fantastic new embroidery, photographs will be taken of the products to help set the scene. One thing that you’ll notice when appreciating the scene is the giant glass windows at the back, revealing the factory shop floor where the production really takes place. “The front of the shop, that whole area there is our showroom. It’s actually going to be its own little area. It’s quite a cool thing to have!
“Obviously having the shop at the front will help elevate things to the next level. The window you see, which is an open window, that’s the main look into the factory. So, while people are getting haircuts, you’ll see the industry. It’s like a jungle when everyone’s running around doing their thing. It’s a good show that the can see in the background.” Togs continues. One of the main goal for the Cape Kings Barbershop Showroom is to run on a ‘booking in’ basis. This will leave barbers with the option to work with their own pre-booked clients, where they can work in a fantastic looking space at the same time. Cape Kings specialises in many products, especially, you guessed it, premium capes. Togs explains that barbers aren’t necessarily ones to work in an environment where their uniforms will be un-fixable from a cleanliness standpoint. This is all the more reason to aim for Cape Kings, as their embroidery is premium and designed to be longlasting, without getting ruined in the workplace. “we specialise in suppling our customers with crisp embroidery, long lasting unique salon-wear & premium capes. We’re not just any company who like to make a quick buck on cheap uniform, we like give our customers quality & hear great feedback., we also give suggestions with style and emphasis on your brand building.” Togs said.
/BarberMagazine
@BarberMagUK
One of the many other things that Cape Kings offer is brand building. It’s critical to understand the importance of building a brand and, having a history with graphic design himself, Togs knows how to do just that. Togs explains: “We can give you the hoodies, we can give you the t-shirts, and we can give you the capes. We give you the whole package with your own branding. At the end of the day, it’s about our customers, so we want their branding to be key.” One unique item and interesting implementations that Cape Kings are bringing into the world of barbering is their Social Touch Pads. These are physical pads which if you hold your phone up to, will be able to send the recipient to a link of your choosing. Togs adds: “Say for instance you’re a barber and you’ve got a customer in a chair & they want to follow your Instagram or book their next appointment, they can simply tap their phone and it’ll take them straight there!’’ The future holds a lot for Cape Kings, and by choosing them you’ll only see positive results for your own business. Togs finishes by mentioning that, in the future, they would like to journey into things such as videography and website design a part of a whole brand package Overall, from a fantastic showroom to premium barber capes, it’s a no-brainer to invest some time looking into how Cape Kings can benefit your business. Follow @cape_kings
@thebarbermagazine thebarbermagazine.co.uk
39
TIPS AND TRICKS
Preparing your barbershop We chat to Salon Owner and Award Winning Men’s Hairdresser, Jim Shaw, on his top tips on preparing your men’s grooming salon/barbershop for the New Year including dealing with quieter months, keeping the team motivated and thinking ahead to spring/summer.
40
thebarbermagazine.co.uk
@thebarbermagazine
@BarberMagUK
/BarberMagazine
TIPS AND TRICKS
W
ith 2022 now in full swing it’s important that we are prepared as much as possible to make the year a great success.
Think about your service menu
Are there any additional men’s services you could be offering? Men no longer just want to come into the salon/ barbershop for a haircut anymore, they want to come for a pampering experience, which may include having a facial, manicure or even just adding some more hair or beard treatments. Talk to your clients now about what services they would like to see in the salon, do some research and offer something exciting to your loyal clients for the New Year, which may also attract new clients into the salon too if you’re offering something that your competitors aren’t.
Put in plans to motivate your team
Coming back from time off during the Christmas period to a quieter first few months of the year can be hard, and you want your team to be as motivated a possible to be able to deliver the very best services to your clients. Start to look at training sessions that may be available. Training could be via yourself, another industry men’s hairdresser or barber, or even a men’s haircare brand. Keep your team inspired to allow them to ensure they want to deliver their very best when they come to work.
Communicate with your clients
Clients are they key to our success and we should always be communicating with them to encourage them to come
back to our salons/barbershops, and to show them that we care. It’s a good idea to put a plan into action on how to better communicate with clients in the New Year, be this via social media, newsletters or text message. Tell your clients what you have been working on and also inform them of anything new happening in your salon or barbershop. This could be new products, new services, new team members or even any offers or discounts you are offering that may encourage them to visit during the
quieter months from January to March.
Keep your salon/barbershop looking its best
COVID has been around for some time now and it’s not going anywhere anytime soon. Clients want to feel comfortable when visiting your space and know that your cleanliness and safety measures are of a high standard. Take some time to have a clean and to ensure all safety measures are up to scratch. Take photos of your space looking as gleaming as ever to help attract clients, and to allow them to feel at ease when they visit.
Think about the months of spring/ summer
Although it’s only the start of the year, it’s a good idea to think about spring/ summer now, when you can become busier in the salon/barbershop with clients looking to update their look for the new season. Encourage clients to book in for their appointments in advance, and also start to think about any new treatments or services you can offer for the new season. Look at seasonal trends and adapt your menu to suit this.
/BarberMagazine
@BarberMagUK
@thebarbermagazine thebarbermagazine.co.uk
41
LOOKBOOK
Gram Grabs Cast an eye over some of this month’s top styles.
Instagram: @muj_the_bar ber
mo.thebarber Instagram: @ryanpotterbarber @tim
42
thebarbermagazine.co.uk
@thebarbermagazine
@BarberMagUK
/BarberMagazine
LOOKBOOK Instagram: @ross_blue_ steel_barber
Instagram: @paddy_x_focus
Instagram: @albion.barbers
air_ Instagram: @keith_shelly_h
/BarberMagazine
@BarberMagUK
@thebarbermagazine thebarbermagazine.co.uk
43
COMING UP NEXT ISSUE
Photo by @lgnwvr
44
thebarbermagazine.co.uk
@thebarbermagazine
@BarberMagUK
/BarberMagazine
COMING UP NEXT ISSUE
The Client Issue
Emily Milton, Assistant Editor
H
ello, and welcome to an exciting look into the March issue of Barber Magazine. Next issue, we are keeping it all things ‘client’, where we will be diving into many of the aspects needed to attract, maintain and interact with your clients, as well as a number of other helpful tips and insights. As usual, we will have our Essential Five feature, which will be looking at the best ways to attract people into your barbershop and how to turn those one off walk-ins into regular repeat business. This might be through visual marketing in your shop window or social marketing where our regular contributor Chris Foster will be sharing his expert advice. Our recurrent Barbers Around the World feature will be taking you to a distant land to check in on what our fellow overseas barber is doing, whilst the Lookbook feature will be bringing you the hottest looks. Plus, would you like to get involved in the magazine and seize the opportunity get featured in next month’s Lookbook? Use the hashtag #barbermaglookbook for a chance to be included and to show off your best work! Our regular Rising Star feature will be looking at an up-and-coming barber and what they have done to grow and be noticed within the industry; there will always be something inspirational to take away from this! Are you struggling to market your brand the way you would like, or not getting the reach on social media your business deserves? Or, are you looking at starting a business and need a strong profile? Chris Foster’s reputation is well founded and his expertise and experience in social interactivity and marketing has helped many build the profile of their dreams, guiding them to great success. It can be hard to know how to keep people talking about you and your brand but the positive effect this can have on increasing both revenue and client reach is well worth the effort. So, if you are looking to win big, look no further! So, join us next month where we will be marching into spring with an exciting, information packed March edition. We look forward to you joining us then! Emily /BarberMagazine
@BarberMagUK
@thebarbermagazine thebarbermagazine.co.uk
45
CONNECTIONS ASSOCIATIONS
MALE GROOMING PRODUCTS British Barbers E: admin@britishbarbers.com W: www.britishbarbers.com
Opie’s Beard Co E: info@opiesbeardco.co.uk W: www.opiesbeardco.co.uk
British Master Barbers Alliance E: info@britishmasterbarbers.com W: www.britishmasterbarbers.com
Seven Potions T: 0203 6423 440 E: info@sevenpotions.com W: www.sevenpotions.com Instagram: @sevenpotions
BARBER & SALON FURNITURE
The Bearded Man Company Unit 19 Victoria Industrial Park, Victoria Road, Dartford, Kent, DA1 5AJ T: 01322 401583 W: www.thebearded mancompany.com
Albert Ewan Design 28 Hayton Close, Cramlington, NE23 2FN T: 016 70 73 89 79 E: studio@albertewandesign.com W: www.albertewandesign.com
The Bluebeards Revenge Bluebeards HQ, Unit One, Langage Business Park, Eagle Road, Plymouth, PL7 5JY T: 01752 898191 W: www.bluebeards-revenge.co.uk
REM UK Ltd Glenfield Mill, Glenfield Rd, Nelson, Lancs, BB9 8AW T: 01282 619977 E: sales@rem.co.uk
Urban Jack 20-22 Wenlock Road, London, N1 7GU T: 020 363 341 20
BARBERING TOOLS Andis T: 01635 581 958 E: info@andisco.com W: www.andis.com
PROFESSIONAL BARBERSHOP SUPPLIES Hair & Beauty Depot Unit 2, Victoria Road, South Ruislip, HA4 0QF T: 020 3475 8869 E: sales@hairandbeautydepot.com W: www.hairandbeautydepot.com
EDUCATION Training Solutions in Hair Ltd National Training locations (England, Scotland Wales, NI and ROI) T: 0208 845 4115 E: info@uktraining-solutionsinhair.co.uk W: www.uktraining-solutionsinhair.co.uk
Morgan’s Pomade Company Limited Tyler Way, Swalecliffe, Whitstable, Kent, CT5 2RT T: +44 (0)1227 792761 E: sales@morganspomade.co.uk W: www.morganspomade.co.uk
ENTERTAINMENT TheMusicLicence T: 0800 086 8804 (quoting ‘Barber Magazine’) W: www.pplprs.co.uk
SALON MANAGEMENT SOFTWARE
Lycon UK Training Academy 343 Fulham Palace Road, SW6 6TD T: 0207 590 9300 E: sales@lyconuk.com W: www.lyconuk.com
TRAINING
Salon Tracker T: 0113 350 8230 E: info@salontracker.co.uk W: www.salontracker.co.uk
HAIR REMOVAL
46
thebarbermagazine.co.uk
@thebarbermagazine
Saks Apprenticeships 55-59 Duke Street, Darlington, Co Durham, DL3 7SD W: www.saksapprenticeships.co.uk
@BarberMagUK
/BarberMagazine