The Barber Magazine April 2022

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APRIL 2022

The Technology Issue Featuring: JJ Savani, The Attentive Barber, Sean Davies and more…

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11/01/2022 16:58

Editor’s Letter

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ello everyone! Welcome back to another fun-filled issue of the Barber Magazine!

This month, we’re taking a long, hard look at why you should be capitalising on using technology in your barbering business.

Technology, being one of the base layers of any barbering business, should be at the forefront of your mind. The technology focus is coming in hot from page 9 and features some quotes from professionals who want nothing more than for your business to succeed.

Speaking of technology, you won’t want to miss our exciting Create This Style from page 18! Slightly different from our normal CTS, this month we’re focusing in on the technology that will help make your style a ten out of ten hit.

Overall, this issue will be bringing you some of the hottest tips and tricks to help maximise your revenue through barbering technology.

From myself and everybody here at the Barber Magazine, we hope that you have a fantastic April!

Editor

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WWW.THEBARBERMAGAZINE.CO.UK

APRIL 2022

The Technology Issue Featuring: JJ Savani, The Attentive Barber, Sean Davies and more…

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BEARDS

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SKINCARE

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SHAVING

On the cover

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BUSINESS

Hair/makeup/styling: @jjsavani Assistant: @the_hair_bandit Photographer: @jamesrupapara Model: @Ayyayyron_727

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30 Editor Connor Jenkins connor@cimltd.co.uk Publication Manager James Davies jamesd@cimltd.co.uk 01795 509102 Design and Production Grant Waters, James Taylor 01795 509108 Credit Facilities Manager Lauren Sharpe creditcontrol@cimltd.co.uk 01795 509103

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Administration Manager Natalie Murray admin@cimltd.co.uk 01795 509103

REGULAR FEATURES:

Marketing Manager Paris Kennelly paris@cimltd.co.uk

Create This Style: This issue, we’re giving you a special tech-treat!

Barbershop of the Month – We speak with the owner of The Attentive Barber as he talks us through the shop.

DIGITAL & WEB DEVELOPER Matt Coppard

Barbers Around the World - Ollie, founder of Homie Barbershop in China, tells us about their fantastic barbering career.

Sales Director Tom Woollin tom@cimltd.co.uk

Lookbook – This month’s hottest Instagram trends.

Managing Director John Denning

Rising Star - Sean Davis tells us their story.

UNIQUE FOR APRIL Technology – This issue we’re taking a look at technology and how it shouldn’t be an afterthought within your barbershop. /BarberMagazine

© 2022 CIM Online Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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Industry Update

Fresha acquires Bookwell

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resha, the world’s top beauty and wellness booking platform, announced in February their acquisition of Bookwell, an Australian online booking marketplace for salons and spas. The deal follows a recent $150 million Series C investment in Fresha led by leading private equity firm General Atlantic.

The acquisition of Bookwell marks a new phase in London based Fresha’s continued growth story, adding to the platform’s extensive base of over 60,000 partner salons and spas primarily

spanning the United States, United Kingdom, Canada, Australia, New Zealand and Europe.

“From my first meeting with William, Fresha’s founder and CEO, I believed in his vision, energy and passion. By helping beauty and wellness businesses grow sales, Fresha provides the perfect opportunity to enhance Bookwell’s offering,” says Matt Dyer, Founder and CEO of Bookwell. “We are thrilled to be joining forces with Fresha, the global leader in the beauty and wellness industry.”

Fresha Founder and CEO William Zeqiri said: “Bookwell’s progress in Australia is commendable, the team have built a strong business model helping salons and therapists save thousands each year on marketing to fill empty appointments.”

Visit www.fresha.com/for-business

Hair & beauty businesses penalised

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he British Beauty Council (BBCo) and National Hair & Beauty Federation (NHBF) have joined forces to send an open letter to the Chancellor Rt Hon Rishi Sunak MP, following hundreds of reports that over 60 local authorities are excluding hair & beauty businesses from claiming the Additional Restrictions Grant (ARG).

The BBCo, NHBF and other sector

bodies are continuing to receive reports that these local authorities are either rejecting or not prioritising claims from these businesses. A number of local authorities are also still working out their grant policies since the announcement in December and have yet to make grants available to businesses desperate for support.

The NHBF and BBCo are urging all hair & beauty salons and barbershops in

to send a message to their local authority to ask why they are excluding fellow businesses in the personal care sector from this much needed financial help.

Award Winner Lunch

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he 2021 Fellowship for British Hairdressing Award Winners came together in February for a special celebratory lunch to start the new year.

The winners, who picked up their awards at the Fellowship Luncheon & Awards at The Londoner in December, enjoyed a three-course Indian lunch at the trendy Dishoom in Shoreditch, London.

The 2022 F.A.M.E team also came together to mark the start of their exciting year of opportunities.

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Chancellor Ashleigh Hodges, who welcomed the winners, said: “It was important for us to celebrate their success, especially after the crazy 18 months we have had. It was lovely to see everyone and discuss some of the issues

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facing us all.”

The awards have been recognising creativity since they were launched in 1995, which saw Nicky Clarke take the first trophy for his wearable hair.

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Learn to Wet Shave at Claark Barbers

Calling all professional barbers!

Thinking of learning to wet shave?

1 day cut-throat shaving courses by a qualified and award winning barber.

Images © Blank Space @blankspacecreate

Come visit us at: Claark Barbers, 26a St John’s Street Colchester, Essex, CO2 7AN @wetshavetrainingessex Wet Shave Training Essex wetshavetrainingessex@gmail.com

BARBER MANAGEMENT SOF TWARE

ORG ANISE YOUR SALON & BOOS T PROFITS WITH OUR E A S Y TO USE, ALL IN ONE SOLUTION VIEW SALON AT HOME ONLINE BOOKING SMS REMINDERS

GET YOUR FREE TRIAL info@salontracker.co.uk | 0113 350 8230 www.salontracker.co.uk

Technology From clippers to payment systems, we find out from the pros why you should be focusing more on your barber tech. Photo by Agustin Fernandez.

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TECH TIPS

“Something for the weekend, sir?”

Remember hearing that at the barbershop? Well, those days are OVER! For generations, barbers have kept our haircuts and male groomin’ and making us look Spik ‘n’ Span! Mick Brown, Director at MIX Ltd gives us some tech-tips.

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am now coming into my fourth decade in the hair industry, which continues to excite me as much as it did in the late 80s when I was starting out. I came off the dole straight onto the Enterprise Allowance Scheme, and started to promote and launch a selection of American hair pomades.

That was 35 years ago and since then, I have been working behind the scenes, promoting and launching various quality professional ranges, such as Murrays Pomade, Fudge, King Of Shaves (for which I was their consultant and launched their Pro range) as well as leading brands like Joico, Hempz and Yum Yum, and working within the huge PR machine that keeps your world and mine turning!

Now, in 2022, I look after over 1,000 of the country’s top session artists, stylists and salon owners. I have been

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instrumental in the development of Black Diamond, King Of Shaves, Juuce, Hempz, and my newest project, Atomix Groomin’, which is one of the reasons I’m working with exciting publication such as The Barber Magazine and The Salon Magazine.

It’s not about how many years you have been perfecting your craft and looking after your clientele with care, passion and pride. It’s about how many people see you do the job, not just doing your job.

The difference between Old School and New School - and the only difference - is that Old School does their job, and the customer is happy.

New School, however, is plugged-in into a bigger world where everyone will

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see that same haircut, and this is the direction that has sent New School into another stratosphere!

It’s always been about the client, because they are your livelihood, but the internet and social media have changed all that.

Instagram and YouTube are great ways to get all your clients sharing their great hairstyles! It’s free advertising!

Facebook and Twitter help get your clients sharing your stories, promotions and PR for you. You can market to thousands of clients in the time it used to take to write to a couple!

A portable PDQ machine is also needed. In a world where more people are carrying less cash, you can still make sure you get paid!

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Release the Rhythm From locked down to starting up. Where words fail music can speak.

Whether you’re turning your passion into a product or your creation into a career, your start up business is about more than just a vision, it’s about your venture!

It’s about creating an atmosphere that feels welcoming, developing a brand that people recognise and creating an experience your customers will remember.

Playing music can be an important part of this and can help create an environment that both your customers and staff enjoy. It can help to enhance the atmosphere, define your brand and can be highly beneficial to both your business and your workforce.

If you are going to introduce music, or if you are already using music in your business, you’ll usually need a music licence.

By purchasing TheMusicLicence you are supporting the future of music by helping to ensure its creators are fairly rewarded for their work. TheMusicLicence covers virtually all commercially released music available – millions of songs & recordings, including the most popular & well-loved music, not just from the UK, but globally, allowing you to choose the music that reflects you and your customers in your new venture.

Make a mark up on your start up with TheMusicLicence.

0808 134 8364 8am – 6pm, Monday – Friday

pplprs.co.uk/release-the-rhythm Full Page Release the Rhythm.indd 1

04/08/2021 09:40:20

TECHNOLOGY

Tech-savv y

Chris Foster, The Profile Guy, talks us through the importance of barbering technology and how it can bring more revenue to your business.

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hris Foster wants to make it easy for barbers to achieve their goals and dreams by building their influence and income. He is an internationally recognised multiaward-winning barber who helps other hair professionals believe and achieve their career dreams and is the leading expert in profile building, transforming careers behind the chair to achieve iconic industry status. The Profile Guy helps winners win big.

Chris has spent ten years developing the system of making money passively online: “In 2011, I developed my first digital product, and I haven’t looked back since. I make it easy for you to set up and share your knowledge

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maximising your impact and your income. Go from idea to launch faster!

Save yourself hundreds of hours and thousands vs starting from scratch. I’ll give you all the tools that I use for my business, which will be a massive shortcut to your success.”

There are many ways that barbers can use barbering technology to maximise revenue in their business. One way is to use software that can help with booking and managing appointments. This software can help keep track of customer data, including contact information, past appointment history, and preferred services. This information can be used to create targeted marketing campaigns specifically for each customer.

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Chris continues: “Barbers can use technology in a variety of ways to sell digital education and generate a passive revenue stream. One way is by using social media platforms, such as Facebook and Instagram, to market the courses. In addition, barbers can create a website specifically for selling the courses.”

A website like this can include information about the courses, such as the curriculum and what is included in each course. The website can also include testimonials from past students and a section for frequently asked questions. CRM software can also be used to manage the sales process.

This software can help track customer

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TECHNOLOGY

data, such as contact information, past purchase history, and preferred services. By using technology, barbers can maximise revenue and improve their business.

“Barbers can also use technology in a variety of ways to sell digital education and generate a passive revenue stream.

Using social media platforms, such as Facebook and Instagram, to market the courses is one approach. In addition, barbers can create a website specifically for selling the courses. This website can include information about the courses, such as the curriculum and what is included in each course.

“The website can also include testimonials from past students and a section for frequently asked questions.

CRM software can also be used to manage the sales process. This software can help track customer data, such as contact information, past purchase history, and preferred services. By using technology, barbers can maximise revenue and improve their business.”

Chris continues.

Chris’s first digital product, Foss

Academy app, was the first barbering education app in the United Kingdom. The information industry is one of the most dynamic sectors, because of the low set up fees and high profit margins and since the pandemic it has boomed dramatically, with people constantly seeking new methods to expand their businesses and personal growth by consuming digital information.

Chris continues: “I’ve created Hair Academy in a Box to help.

I’ve built a service that gets hair creatives up and running with a thriving online business, even if they don’t have any tech experience!”

The barbering industry has seen a lot of technological advances over the years. Things like cordless clippers, trimmers, and shavers have all become more precise and efficient with each new model that comes

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TECHNOLOGY

out. This means that barbers can now do a better job of cutting hair and achieving the desired look for their clients.

Instagram and social media have made it simpler for customers to view barbers’ work from all around the world. It’s also aided to expand the barbering industry, as well as providing an inspiration for barbers to learn from other barbering professionals around the globe.

From a social media standpoint, Chris shares his thoughts: “Businesses can use Facebook advertising to target their ideal clients, who are also the best clients for them. Barbering businesses can target people who live in a certain area, have certain interests, or are of a certain age.

This ensures that businesses are only targeting people who are likely to be interested in what they have to offer.

“Because keeping data has gotten so much easier, we may utilise email marketing or text message marketing to communicate with consumers about special offers nowadays. Of course, with GDPR’s compliance.”

The fastest expansion we’ve seen in terms of technology and barbering businesses is the availability of information. We now live in the information age, where it is simpler than ever for any barber to use their years of expertise to expand their influence and income. So, we will continue to see more use of video, social media and ways for the “average Joe” to start their own

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online barbering business without having to spend thousands of pounds.

“The future looks bright for the barbering industry and its technological advances!” Chris adds.

“It’s no longer possible to claim that we don’t like technology because it is all around us and we can’t get away from the fact that without tech, it’s extremely difficult to grow and expand your business.” He finishes.

Ultimately, technology can be used to maximise reach and footfall within your business. It can help you and your staff operate more efficiently in your

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barbershop. Technology allows us to automate many of the time-consuming activities, the future holds great promise for barbering technology. This is why Chris Foster created Hair Academy in a Box: a done for you service that carries out all the technical work necessary to assist Barbers in achieving their ambitions of starting and developing an internet business. Check out Hair Academy in a Box for all the help you need to get started!

Visit https://www.theprofileguy.com for more information.

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Prepare for your future with Beauty Through Technology Gold Standards in Aesthetic, Aesthetic & Beauty Training & Devices Laser Hair Removal Devices From £49 Per Week (Latest Technology Targeting Troublesome Ears & Nose) Cavitation & Radio Frequency From £39 Per Week (Skin Tightening & Fat Loss) EMS Body Sculpting from £49 Per Week (Muscle building, Toning & Fat Loss) TruCryo Body Sculpting £59 Per Week (Skin Rejuvenation, Targeted Fat Loss & Sport Recovery) Epilfree - (Post Wax Product offering laser like results) - Free Training Available

www.beautythroughtechnology.com sales@beautythroughtechnology.com 020 8050 1684

SCALP MICROPIGMENTATION

The Scalp Clinic

We talk with Founder and Lead Practitioner Andrea Williams and Andy Harris of The Scalp Clinic to find out about the fascinating world of scalp micropigmentation.

What can you tell me about SMP?

SMP is a form of aesthetic tattooing where thousands of tiny dots are implanted into the dermal layer of the skin to replicate hair follicles using specialist precision needles. It is a multistage layering process, usually carried out over three sessions and a period of six to eight weeks.

SMP is suitable for people experiencing a number of forms of hair loss such as male pattern baldness, female pattern baldness, alopecia, crown hair loss and scar coverage.

What does your clinic offer the industry in terms of expertise?

We were trained by the best in the industry, including world-renowned Matthew Iulo from Scalp Micro USA and Helen Porter UK. We’ve attended master classes at leading clinics Brandwood and Finishing Touches in the UK. With five years’ experience in SMP and hundreds of clients treated with all hair loss conditions, SMP is our speciality and main-focus.

Andy came to the Scalp Clinic in 2018 to have the treatment, suffering from very thin hair.

SMP changed his life so much, he knew he wanted to train and be able to give to others what SMP had given to him. Andy carried out a year-long apprenticeship with Andrea at The Scalp Clinic and is now a leading practitioner.

We offer a friendly, professional and empathetic service and our focus is to change lives and restore confidence.

What can you tell me about your SMP training?

We offer three and four-day individual and small group training courses to maximise the learning experience for our students. Our training aims to prepare students to be able to enter the industry with a great level of knowledge and skill to be able to carry out the procedure at a high standard. Courses cover a wide array of content including the theory behind hair loss, the SMP procedure, hair line design and blending, starting your own business and work on live models.

We also offer mentoring so that students have the support they need when starting out on their own, either at their clinic or ours.

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Five-star reviews from clients

Ian: “I wish I had found this treatment earlier. It has been truly life changing.

I wish to thank Andrea and Andy for their understanding, time, patience, excellence in application and attention to detail.”

Chris: “A very professional team who genuinely care about the service they provide and the human beings they are helping. I’m walking two feet taller!”

Heward: “SMP has given me the confidence I hadn’t had since my early 20’s! I’m now 40. I couldn’t keep shelling out for years on magic potions. I came across SMP, a very professional and impeccable service.”

Amir: “The Scalp Clinic changed my life.”

www.thescalpclinic.co.uk Instagram: @andrea_thescalpclinic Facebook: @TheScalpClinicCanterbury

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Learn the life changing art of Scalp Micropigmentation Come and learn with some of the industries experts on a 3 or 4 day training course.

Individual and small group courses to maximise the learning experience from our easily accessible clinic in Canterbury.

Courses cover the theory behind hair loss, the SMP procedure, anatomy and physiology of the scalp, hairline design, application and blending and much much more....

Gain the knowledge, skills, practical experience and confidence to carry out this life changing procedure

Tel: 01227 678046 Email: scalpclinicinfo@gmail.com

www.thescalpclinic.co.uk

TheScalpClinicCanterbury

@andrea_thescalpclinic

CREATE THIS STYLE

Epilfree

This issue, we’re diving into how you should be advising your clients on Epilfree by Beauty Through Technology for a Create This Style that will last a while.

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pilfree is a new revolutionary product that offers your clients laser-like results in a postwaxing treatment. It’s time to turn that old wax pot into a pot of gold! This 100% natural product offers permanent hair reduction without a laser.

Epilfree works on any skin type, any hair colour and even over tattoos.

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This amazing new product can offer you a new lucrative revenue stream with just a small out lay, making it a great return on investment. For a limited time only, we are offering free training.

Take waxing to the next level and stand out from the crowd with Epilfree UK by Beauty Through Technology!

Beauty Through Technology offer a full

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range of aesthetic and beauty training and all the latest in product and device innovation.

We are all seeing a huge boom in the male grooming market, so if you want to be part of one of the UK’s fastest growing markets give us a call or drop us an email!

Follow @beauty_through_technology

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CREATE THIS STYLE Step one: Wax

Step two: Activator

Step three: Toner

Test for sensitivity by waxing a small section of the treatment area and apply the Epilfree Toner. Remember, before you wax, remove the lids from the Epilfree products, get the timer ready and cleanse the area being treated.

Make sure there are no barriers on the skin such as oils, powders or lotions and ensure that the length of hair is correct (2.5 to 5.0mm).

Once the area has been waxed, within 40 seconds spray the treated area with the Activator. Pat to spread the Activator.

Patting stimulates the skin, assisting with product penetration. After completing this step, set your timer to five minutes.

The Activator has a high pH level, which enlarges the follicle up to four times it’s normal size. Never wax over an area that has already been treated with the Activator.

Ensure the skin is completely dry before applying the Toner. Once the five-minutes is up, apply the Toner to the treated area. You have a five to 30-minute window to apply the Toner.

Firmly massage the Toner against the direction of the hair growth until fully absorbed by the skin. The Toner contains the active ingredient Lady’s Mantle, which slows down cell division thus slowing down the hair growth process.

Once applied, the Toner is active for six hours.

Step four: Treatment Aftercare

Step five: Aftercare Before Next Treatment

Step six: Results

To achieve the optimal results with the EPILFREE Treatments, explain to the client the importance of following these instructions. For six hours after the treatment no bathing or showering, no oils, powders or lotions, no deodorant or perfume, no makeup, no strenuous exercise, avoid sweating, avoid sun exposure for 24 hours, no threading or waxing, no tweezing and no shaving.

Keep four to six-week intervals between your treatments. The hair length must be between 2.5 to 5.0mm for next treatment. A consistent treatment program will improve your outcome.

Advise clients to commit to packages of three or more treatments at a time.

No threading between treatments.

No waxing between treatments. No tweezing between treatments. No shaving between treatments.

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Time to bring in the money!

We can work with you and your team to help with social media and advertising to get your clients talking about this amazing new treatment.

Waxing is becoming a very popular treatment within the barbering industry and, with Epilfree, you will be taking waxing to the next level. What better way to stand out from the crowd.

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TANNING TECH

Black Magic Tan Husband and wife team Phil & Sarah Caine, Owners of Black Magic Tan Europe tell us a little about the Australian brand, spray tanning and what they can do for your business.

What can you tell me about Black Magic Tan?

Globally as a brand, we are all about quality and professionalism and producing the perfect Tan . We only use the best ingredients and there’s no compromise on that, the results of which are clearly visible.

Being ethical, everything we do is cruelty-free and vegan friendly. All our ingredients are natural, we don’t use synthetics. This is a treatment that goes on the skin, so we need products that hydrate and moisturise.

We exclusively produce sunlesstanning products and solutions. We also manufacture our own spray tanning machines and equipment. We continue to innovate and evolve the product range so that it’s unparalleled.

We’re one of Australia’s most recognised tanning brands but we’re not a massive company by any stretch of the imagination, everyone involved is passionate about sunless tanning and self-care. We’re best known for our solutions being the most natural-looking tan. It doesn’t streak, it doesn’t smell, none of those old horror stories.

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What advice would you give any barbers who are considering making tanning a part of their business?

As a brand, we want to promote men’s tanning. It’s the norm in Australia and it can be here. It’s also a really viable way to create a healthy revenue stream within your shop, as well as not taking up much space.

For as little as a couple of hours’ work a week, you could easily add £1,000 to your revenue stream. Barbershop owners are missing a trick in the UK market. There’s a really quick and easy opportunity to make a few pounds.

One thing that you need to be able to do with a spray tan is apply it professionally and efficiently, you need an eye for detail so It goes hand-in-hand with what you’re already doing it in your barbershop. It’s a natural add-on, you

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already have your clients there so why not get your tan topped up if you’re going out at the weekend when it only takes ten minutes?

What message would you like to convey to our readers?

This is a mainstream, normal treatment.

It’s in the same vein as going to get your haircut every other week. Your clients will get sprayed and go away looking infinitely better and feeling more confident without the need for damaging and ageing UV. We need to be able to see this as something really normal and easy to do, because it is. It’s about being precise and professional, using the right products to get the best end results that keep your clients coming back for more.

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ESSENTIAL GROOMING PRODUCTS

Telfer & Ross

Rik Kirk, co-owner at Telfer & Ross with his business partner Imran Asghar explain the origins of their business, their ethos and aspirations within the hair industry.

Please introduce Telfer & Ross.

Imran and I have been friends for several years, brought together over our love of cars. During a couple of road trips, we flirted with the idea of setting up business together.

We were in and out of different hotels every day and, with little time for personal care, we decided to develop a no-nonsense line of men’s grooming products. Telfer & Ross specialise in premium quality, high-performance, easy-to-use personal care products for men.

Visit www.telferandross.co.uk Follow @telferandross

Telfer & Ross are aiming to become the ‘go-to supplier’ for the barbering industry. Tell us more…

Men want to look as good as they did when they left their barber after a fresh cut and a some TLC. The trouble is that most men either don’t know how to or can’t be bothered.

By using Telfer & Ross in their shops, salons and studios we want barbers to show their customers that it’s relatively simple, and affordable, to achieve this ‘barber fresh look’ using just a few staple products.

It really is that easy and it’s a ‘win win’ for everyone. Telfer & Ross gets out to a wider audience. Barbers are smiling as they’ve made some easy money and their customers are happy… our products sell themselves once the customer has experienced them.

What can you tell me about the Telfer & Ross product range?

Our products are luxury essentials and make a male grooming regime manageable for most men. Our all-inone Luxury Shampoo and Body Wash is a great place to start. Not only does it smell great it leaves you feeling revitalised.

Our Ultimate Shaving Cream gives a close, comfortable and enjoyable shave and no shave is complete without our

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Post Shave Balm and Moisturiser.

Our Beard Shampoo leaves your hair, and skin, feeling cleansed. Combine that with our Beard Oil and Beard Cream to style as required.

To finish things off, we suggest our Modern Retro Hair Tonic and Barber Style Hair Cream. Our multitasking formulas get the job done all at once.

Tell me about your trade packs.

The process is a simple, tried and tested one. Barbers use our products in their shops, customers see how well they work and in turn buy them - they’re much better products than available on the average high street, at a very affordable price point. Our branding make us stand out from the crowd and easy for customers to see on the shelf.

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To encourage barbers to try our products before committing to a stock purchase for their business we ask them to register with us through our website: telferandross.co.uk/becomea-retailer and then take advantage of our ‘trade taster packs’ which are heavily discounted and contain full sized product groups for them to test out. We know our products will meet, and exceed, the high standards that professional barbers require.

Are there any projects in the pipeline?

We’ve just added a Sea Salt Styling Spray to our range as this is something we keep getting asked for. After the past couple of years, that have been tough on the industry to say the least, it’s an exciting year ahead to look forward to.

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BARBERSHOP OF THE MONTH

The Attentive Barber

Jacob Holliland, Owner of The Attentive Barber talks us through the shop, their amazing charity work and some of their biggest social media tips.

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acob founded The Attentive Barber in 2018, at the age of 19, after discovering his passion for barbering in his teenage years.

Shortly after opening, one of Jacob’s clients contacted him to express his interest in helping out around the shop and learning the trade.

Adam, now 18, has completed his NVQ level 2.5, and is now a full-time barber at the shop. Over the years, The Attentive Barber has become more than just a barbershop. It’s become a community, a family. Based in Kingsclere, the shop sees a variety of clients, and prides itself on catering to them all.

Jacob said: “Kingsclere is a familyorientated community, hosting many charity events each year. The Attentive Barber sponsors the biggest village events, helping to raise money for charities and local schools. The shop hosted its own event, welcoming clients, family, friends and locals to celebrate its three-year anniversary, whilst raising money for a local primary school.”

The Attentive Barber goes above and beyond for their local community, showing people that they are more than just clients. The boys at TAB strive to ensure that everybody feels welcome, tailoring their skills to meet each client’s needs. They offer each and every client

the undivided attention that they are so proud of.

The Attentive Barber boasts a social, friendly vibe which their clients praise them for. They have built a modern barbershop with traditional values, fulfilling the promise behind their brand name.

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Attentive. Adjective. To pay attention or to listen to carefully. To give undivided attention. Considerate and sensitive towards the needs of others. #stayattentive When designing the shop, Jacob pulled some of his favourite ideas from other interior designs. The aim was to /BarberMagazine

BARBERSHOP OF THE MONTH create a modern, stylish space using upcycled apple crates, traditionally styled barber chairs, metro station tiles and vintage style mirrors.

The chesterfield sofa is Jacob’s favourite piece, where clients can enjoy a choice of hot and cold drinks; including fresh bean to cup coffee.

“Clients can play video games, and buy from a large range of products, clothes and trainers. The shop sells lots of skincare, haircare and styling products, as well as a collection of resale trainers and clothes. The shop also stocks products from local independent brands.” Jacob adds.

The Attentive Barber is an ambassador for Daimon Barber, a London-based brand who offer an extensive range of male grooming products. Daimon Barber reached out to Jacob after being impressed by his social media content.

They sent a luxury hamper, containing their complete range of products for The Attentive Barber to try out. The team loved the products and created more content for social media that caught the eye of Louis Hayes-Davies, Daimon Barber’s Creative Director. Louis was keen to meet the TAB team and check out the shop. This led to more content, meetings, and discussions around opportunities to work together, including new product launches.

The Attentive Barber use Daimon Barber products to create content. They produce how-to videos, what styles work, and tips and tricks for each product.

The content the boys create show the products being used to their full potential and helps to give their clients a

better experience.

The team have lots of upcoming photo and video shoots, working with a variety of photographers and videographers to create a diverse collection of content.

Social media marketing has proven very successful for TAB, bringing in clients from all around the world.

Jacob continues: “The trick is appealing to all demographics and creating content that they will enjoy and remember.” The Attentive Barber uses different lifestyle, location and themed shoots to maintain their highengagement social media pages, attracting new clients and inspiring other barbers in the industry.

The Attentive Barber recently featured on the VTCT stage at Salon International, and Jacob took part in the Barber Clash finals for two categories; beard and moustache and afro. The

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Attentive Barber was a finalist in The England Business Awards 2021, hosted in Brighton.

Every year, The Attentive Barber set up a stall at the VW Endless Summer Charity event in Basingstoke, raising money for Naomi House and Jack’s Place. Jacob says: “Shows like this are a great experience - by raising money for charities, clients can show their love and have fun, whilst discovering and supporting other local businesses.”

Jacob finishes by saying that it’s important, as a business owner, not be afraid to experiment, to try new things.

You have to work hard, create and inspire. This is what will define you and your shop. Set goals and targets. Most importantly, don’t let anything dishearten you, don’t ever give up.

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BARBERS AROUND THE WORLD

Ollie the Barber Lin Li, also known by their English name of Ollie, is a barber, educator and founder of Homie Barbershop in China. We speak with them to find out about their fantastic barbering career.

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BARBERS AROUND THE WORLD

What can you tell me about your barbering career?

My first shop was in Fujian, China, and now I have seven barbershops in Shanghai with a partner. I work back and forth between Quanzhou, Fujian and Shanghai, China.

I have been passionate about street culture since I was a child. Since I started working as a barber, I felt that my life had found some direction.

In 2014, I experienced the Americanstyle barbershop by chance. At that time, there was no barbershop industry in China, which meant there was never a love for it.

Building from the ground up, it only took six months to open the first barbershop. In 2015, with the support of my wife, I went to California for half a year, visiting many of their most famous barbershops. This is where I met my teacher, Darrin Lyons (@Dlmasterbarber).

In 2015, I invited Darrin to come back to China for the first “Barber Culture Sharing”. It was the first time barbering culture was displayed in China.

Since 2016, I have visited famous barbershops all over the world, and I have travelled to more than a dozen countries. In 2017, I got a Level 3 certificate at the London School of Barbering, whilst also being an Andis educator in China.

What can you tell me about barbering in China?

For me, barbering in China is just at the beginning stage. I feel that this is not only a part of the Chinese hairdressing industry, but a new project in the Chinese fashion industry. The public has gradually started to respect the industry.

It is undeniable that more and more young people are hooked on going to a barbershop to get their hair cut, which I think is really cool.

What can UK barbers learn from Chinese barbers?

The hard work of the Chinese is the key to our success. The technology of Chinese barbering is definitely not lost to any other country. China’s progress is huge.

British barbers can learn from China thebarbermagazine.co.uk

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because they are not as comfortable with the status quo, and must constantly upgrade their technology, aesthetics and services. As a service person, I feel that we must have the right attitude, get rid of those self-righteous thoughts, and practice modesty. What we need to learn from the UK is pioneering and innovative thinking.

Any general thoughts you’d like to share with our readers?

A high-quality service is different for each customer. You need to be like Bruce Lee, who once said: “Be water, my friend!”

Be flexible, role change and cater to different types of client. It’s about a perfect service.

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LOOKBOOK

Photogenic This month’s top pics from our readers!

K Instagram: @DALEHINCE @HINCESU your vision. It serves and you limits fear that ed learn “I’ve steps down the as blinders to what may be just a few but believing in your ble, valua is ey journ The you. for road can empower orth self-w your talents, your abilities, and path. Transforming ter brigh even an down walk to you ” - Soledad O’Brien fear into freedom - how great is that?

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LOOKBOOK

Instagram: @gxdhair “Faded!” Cut, textured and styled by the owner of Guys x Dolls, Joshua Hal facre.

Instagram: @kieron_thebarber

Instagram: @youngmansoxford “Restyle on hair and beard by Craig Evans, Head Barber at Youngmans Oxford 1932.”

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Instagram: @rfitchett_ es.”

“Clean fades, sharp edg

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RISING STAR

Sean Davies

Sean Davis, also known as @sean_the_barber_ on Instagram, tells us about where their love of barbering originated, as well as their goal of owning a barbershop.

How did you get into barbering?

What inspired your career?

I have been barbering for nine years now. I always spent a lot of time in the barbershop growing up, getting my hair cut every weekend.

Around the time I got into cutting hair, modernised barbering had only just started getting big in the area I lived.

When I first started off, I asked the guy who used to cut my hair if he would let me spend time in the shop and train me up. I was around 18 at this point, so I used to go in on a Saturday and help out. I would be brushing up, getting things prepared for face shaves and taking payments.

The more I started watching him, the more he allowed me to do. But, only if they were getting clippers on the top.

Eventually, after a year of watching and butchering my friends, I was cutting to a reasonable level. As time went on, I begun to get more confident and progressed with my skills.

I was watching a lot of American barbers at the time and loved how clean they got the fades. I tried so many different techniques to try to perfect my fades. After a few years of cutting, trying to master my craft, I had worked in a few shops and built up a good client base.

I decided it was time for me to get my own place. This was always a goal

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of mine and having a very supportive wife and daughter around me made it possible. I can’t thank them enough. I always loved going up to RUGER Barber on my days off to see Alan and Reece for a haircut, coffee and a chat. I was obsessed with the way they cut and styled hair, everything was just second to none. I really take a lot of inspiration and learnt a lot from those guys.

What can you tell me about where you work at the moment?

I’ve currently been in my shop for three years and I can honestly say it’s the best thing I’ve ever done. The timing had to be right, of course, but everything I

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had envisioned has happened the way I wanted it to.

Jordan Willis (@jjwillis94) started renting a chair in the shop pretty much as soon as I opened. He is one of the most talented barbers I have ever come across and has only been cutting four years or so.

Do you have anything in the pipeline?

Can you please go into details?

I can’t really say too much for what I have in store but I do have a lot of goals that I want to achieve! One being the development of the education that we offer in the shop.

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RRP - £11.95

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For More Info

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MAGIC COSMETICS Unit 14,7 Airfield Road Christchurch, Dorset BH23 3TQ | T: +44 (0) 7805 514 472 www.magiccosmetics.co.uk | info@magiccosmetics.co.uk | marmarabarber.uk

CONNECTIONS ASSOCIATIONS

MALE GROOMING PRODUCTS Opie’s Beard Co E: info@opiesbeardco.co.uk W: www.opiesbeardco.co.uk

British Barbers E: admin@britishbarbers.com W: www.britishbarbers.com

The Bluebeards Revenge Bluebeards HQ, Unit One, Langage Business Park, Eagle Road, Plymouth, PL7 5JY T: 01752 898191 W: www.bluebeards-revenge.co.uk

British Master Barbers Alliance E: info@britishmasterbarbers.com W: www.britishmasterbarbers.com

BARBER & SALON FURNITURE Albert Ewan Design 28 Hayton Close, Cramlington, NE23 2FN T: 016 70 73 89 79 E: studio@albertewandesign.com W: www.albertewandesign.com

Urban Jack 20-22 Wenlock Road, London, N1 7GU T: 020 363 341 20

PROFESSIONAL BARBERSHOP SUPPLIES Hair & Beauty Depot Unit 2, Victoria Road, South Ruislip, HA4 0QF T: 020 3475 8869 E: sales@hairandbeautydepot.com W: www.hairandbeautydepot.com

REM UK Ltd Glenfield Mill, Glenfield Rd, Nelson, Lancs, BB9 8AW T: 01282 619977 E: sales@rem.co.uk

MIX Ltd The Cabin, Rectory Farm, Fambridge Rd, Ashingdon, Essex SS4 3LW T: 01702 435804 E: info@mixhairltd.co.uk W: www.mixhairltd.co.uk

BARBERING TOOLS Andis T: 01635 581 958 E: info@andisco.com W: www.andis.com

Morgan’s Pomade Company Limited Tyler Way, Swalecliffe, Whitstable, Kent, CT5 2RT T: +44 (0)1227 792761 E: sales@morganspomade.co.uk W: www.morganspomade.co.uk

EDUCATION Training Solutions in Hair Ltd National Training locations (England, Scotland Wales, NI and ROI) T: 0208 845 4115 E: info@uktraining-solutionsinhair.co.uk W: www.uktraining-solutionsinhair.co.uk

SALON MANAGEMENT SOFTWARE Salon Tracker T: 0113 350 8230 E: info@salontracker.co.uk W: www.salontracker.co.uk

ENTERTAINMENT TheMusicLicence T: 0800 086 8804 (quoting ‘Barber Magazine’) W: www.pplprs.co.uk

TRAINING Saks Apprenticeships 55-59 Duke Street, Darlington, Co Durham, DL3 7SD W: www.saksapprenticeships.co.uk

HAIR REMOVAL Lycon UK Training Academy 343 Fulham Palace Road, SW6 6TD T: 0207 590 9300 E: sales@lyconuk.com W: www.lyconuk.com

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