CIM Magazine 2015 Media Kit

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for everything

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media kit 2015

oUr magaZine

amBitioUS and Well connected

letter From tHe editor-in-cHieF

canada-BaSed & FocUSed gloBally

+ 100% qualified audience + Frequent and continuous exposure with our extensive and integrated marketing options + Highest circulation of all canadian mining publications + distribution to more than 80 countries

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+ Bilingual content, plus full translation online

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Médaille d’argent

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Finaliste

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Partner with us and let’s get to work.

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+ Bonus distribution at major industry events Le s

and with distribution at key industry events, as well as fresh mobile-friendly online content, we are always within the reach of engaged mining professionals.

+ readers that are highlevel decision-makers

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the CIM Magazine team pursues stories that can lead to the high andes of South america or the high latitudes of Canada’s north. We work with expert sources and skilled contributors to present relevant, award-winning coverage that is balanced, authoritative and informative.

+ dedicated audience of mining professionals

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the Canadian institute of mining, metallurgy and Petroleum, with more than a century of history and a current membership of over 14,000 extractive industry professionals, is a cornerstone of mining in Canada and internationally. the industry’s innovators, business leaders and key decisionmakers read CIM Magazine, and it is our mission to deliver these professionals industry news, sharp insight and timely features that capture where the extractive sector is and where it is heading.

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13,026

*

readers Per Copy

2.7

**

*Publishers Sworn Statement, July 2014 **Based on 2014 Reader Survey

issues Per year

8

total audience

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CirCULation

35,170

Gold Winner ian Business Pu nad b Ca

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Ryan Bergen editor-in-Chief, CIM Magazine

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Finalist

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+ award-winning editorial

oUr readerS

Members of the Canadian Institute of Mining, Metallurgy and Petroleum are the foundation of our audience – engaged professionals with expertise that spans the mining cycle.

oUr readerS are:

• DECISION-MAKERS

• ENgAgED & FIND VALuE IN CIM MAGAZINe

involved in the purchasing 76% are process products from ads and 60% source trade publications

61%

said magazines are their #1 source for product purchases

72%

keep the magazine and articles for future reference

93%

would recommend CIM Magazine to a colleague

79%

• WELL EDuCATED

find magazines useful in sourcing new products

90% have a university degree 40% have a postgraduate degree

reader teStimonialS i always look forward to receiving my copy of CIM Magazine in the mail. in fact, i usually go online a few days early to see what topics are covered in the latest issue.

CIM Magazine, along with CIM Journal and Canadian Metallurgical Quarterly, allows me to stay abreast of trends within our industry on topics such as technology, innovation, hr, finance, legal, CSr, environment, construction, governmental relations, et cetera. the industry is complex and multifaceted; CIM Magazine does an excellent job reporting on all of these topics.

Nathan M. Stubina, FCIM managing direCtor, mCeWen mining

as a member of the Cim Council and chair of the Cim maintenance, engineering and reliability Society, i have benefited greatly, both personally and professionally, from my participation in activities and events organized by Cim. the numerous exceptional networking and knowledge-sharing opportunities with members of the global mining industry have allowed me to further advance my business objectives as well as my career. Cim brings the mining industry together.

Cim’s publications feature a wealth of information that industry players use to prepare for strategic initiatives and/or business development. CIM Magazine keeps me informed of current events, new developments, industry challenges and the innovative ways these challenges are being addressed.

Jo-Anne Boucher, p.eng., MBA generaL manager – SUdBUry, BeSteCh

Source of statistics: 2014 Reader Survey conducted by MaCorr Research margin of error +/-3.6% at a 95% level of confidence

integrated marKeting optionS CIM print, online, convention opportunities and event publications increase your connections to industry leaders and decision-makers.

cim convention program & eXpo! gUide Be seen by 5,000+ attendees and 500+ exhibitors by advertising in our Cim Convention Program & Expo! guide, which continues to be read by active industry professionals from all walks of mining.

cim magaZine (print) reach a dedicated and 100% qualified audience with ads in CIM Magazine (comprises english and french content). keep your ad working for you by advertising in every issue.

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inSertS inserts in CIM Magazine and other Cim publications.

Convention Program & Expo! Guide Programme du congrès & guide de l’Expo!

MINING 4 EVERYONE MINES POUR TOUS

MAY 11 TO 14 | DU 11 AU 14 MA I VAN CO UV E R C ON V E NTI ON CE N TR E | C E NTR E D E S C ON GR È S D E VAN CO UVER VA N COU VE R20 14 .CI M.OR G

cim reporter (cim convention edition) the official daily digital publication of the Cim Convention. it is circulated to more than 22,000 contacts – both attendees and all other qualified Cim contacts - prior to and every morning during the convention.

VA N CO COU VE R20 M.OR G VAN UV ER 20 14 14..CI C IM . O RG

VAN CO UV ER CO ON V E NT NTII ON TR E | C E NTR E S C ON È S D E VAN UVER VA NC OU VE NVE O N CE CEN NT RE NT R E D DE O N GR G RÈ VA N CO C OU VE R MAY 11 TO 14 | DU D U 11 AU A U 14 1 4 MA I

cim reporter reach 10,000+ mining professionals with our opt-in biweekly newsletter.

MINES POUR TOUS MINING 4 EVERYONE

Programme du congrès & guide de l’Expo!

& Expo! Guide Convention Program

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cim WeBSite our website features enhanced content.

cim magaZine (online) CIM Magazine online (english and french editions) is the top source for Canadian mining and minerals news.

For more inFormation aBoUt oUr

integrated marKeting optionS contact one oF oUr accoUnt repreSentativeS.

BUndLed campaignS

enHance yoUr impact

Build an integrated marketing campaign and take advantage of great savings as you buy across multiple platforms.

001-038 VAN14 Convention Guide_General Info_spiral.qxp_Layout 1 2014-07-07 12:10 PM Page 1

Convention Program & Expo! Guide Programme du congrès & guide de l’Expo!

MINING 4 EVERYONE MINES POUR TOUS

M AY 11 TO 14 | DU 11 AU 14 M AI VANC OUV ER C ON VENTIO N C ENTRE | C ENTRE DES C ON GRÈS DE VANC OUV ER VAN CO UVER2014. CI M.O RG

VAN C O U VE R 2 01 4 . C IM . O RG VA NC O UVE R C O NV EN TI O N CE NT R E | C EN TR E D ES CO NG RÈ S D E VA NCO UV E R MAY 1 1 TO 14 | DU 11 AU 14 M AI

marKeting opportUnitieS Print

+ CIM Magazine + CIM Convention Program & Expo! guide

BUy adS in print, digital and convention prodUctS and get a BUndle diScoUnt oF

20% OFF

*

cHooSe any tWo and get:

Digital online Banners

+ cim.org + magazine.cim.org + convention.cim.org

10% OFF

*

*discount will apply to rate card

Newsletters

+ CIM reporter (biweekly enewsletter) + CIM reporter (Cim Convention edition) + Cim Convention enewsletter

CIM Convention 2015 Products Online Job Postings Inserts

add a convention product opportunity to your campaign bundle and reach more than 5,000 Cim Convention participants. opportunities include hotel drop-offs, business lounge, pillar wraps, floor decals, Wifi sponsorship and much more. Please contact your account reps for a complete convention advertising prospectus.

maXimiZe yoUr campaign By BUndling

When you include more platforms, audience reach increases as CPm decreases.

aUdience

eFFectiveneSS

coSt

editorial calendar 2015 February

March/April

The PDAC edition

Energy management: Getting the most for your kilowatt-hour is more important than ever

Hot prospects: A focus on exploration and development Airborne surveying

Project construction

Logistics

Special report: Ontario

Bonus Distribution

Bonus Distribution

SME & PDAC

Ad Space: Jan. 9

Advances in flotation

Coal Prep & Mine Water Solutions Ad Material: Jan. 14

Ad Space: Feb. 6

Ad Material: Feb. 11

May

June/July

The CIM Convention edition Management strategies: Unlocking the potential inside each person

Names to know 2015: Movers and shakers that are making waves in the business

Underground equipment

Communications

Education & training

Maintenance

Bonus Distribution

+CIM award winners

CIM Convention, International Symposium on Rock Mechanics (ISRM Congress 2015) & Symposium on Mines and the Environment Ad Space: Mar. 20

Ad Material: Mar. 26

Bonus Distribution

MEMO & Annual Conference of Metallurgists Ad Space: May 15

October

The oil sands edition: It’s anything but business as usual in Canada’s largest export industry

Mineral processing: Inside the transformation from rocks to riches

Fleet management

Underground mining

Open pit mining Bonus Distribution

Oil Sands Trade Show & 36th International Conference of Safety in Mines Research Institutes Ad Material: July 31

Process monitoring

Bonus Distribution AEMQ’s Xplor & Annual Canadian Mineral Processors Conference Ad Space: Aug. 28

Ad Material: Sept. 4

November

December/January

Environmental performance: Good business depends on knowing your surroundings

Outlook 2016: Perspectives for success in the next 12 months

Assaying & testing

3D modelling Information technology

Milling Special report: Greenland Bonus Distribution

Bonus Distribution AME BC Roundup

Québec Mines

Ad Space: Sept. 25

Ad Material: Oct. 2

editorial policy

Ad Space: Oct. 30

Tools of the Trade A showcase for the newest products the market has to offer News Concise and comprehensive coverage of developments in finance, regulation, exploration, project development and operations Columns Commentary that puts the headlines in perspective

Ad Material: May 20

August/September

Ad Space: July 24

IN EVERY ISSUE

Ad Material: Nov. 6

Upfront Focused editorial on leading practices, important trends, and influential and outspoken people Features In-depth coverage and expert voices on the critical issues of the moment Project Profile A close look at new mine developments Technology Today’s advances that promise to be tomorrow’s standards Travel The essential companion for travel to mining’s major centres and far-flung places Note: Editorial subject to change

CIM Magazine editorial is independent from advertising and no special editorial consideration or commitment of any kind can form any part of the advertising agreement. All editorial inquiries must be directed toward the editorial staff.

rate card 2015 print CIM Magazine

1x

3x

6x

8x

OBC

$8,655

$8,220

$7,810

$7,420

IFC/IBC

$8,305

$7,890

$7,495

Full page

$6,920

$6,575

$6,245

4C Gross rates

Dimensions (Width x Height)

Trim 8.125” x 10.875” $7,120 Bleed 8.375” x 11.125” Live area 7” x 10” $5,935

2/3 page

$6,230

$5,920

$5,625

$5,345

4.5”x 10”

1/2 page island

$5,885

$5,590

$5,310

$5,045

4.5”x 7.5”

1/2 page vert.

$5,190

$4,930

$4,685

$4,450

3.375”x 10”

1/2 page horiz.

$5,190

$4,930

$4,685

$4,450

7”x 4.875”

1/3 page vert.

$4,500

$4,275

$4,060

$3,860

2.375”x 10”

1/3 page horiz.

$4,500

$4,275

$4,060

$3,860

7”x 3.25”

1/3 page sq.

$4,500

$4,275

$4,060

$3,860

4.5”x 4.5”

1/4 page vert.

$3,810

$3,620

$3,440

$3,270

3.375”x 4.875”

1/4 page horiz.

$3,810

$3,620

$3,440

$3,270

4.5”x 3.375”

$11,770

$11,180

$10,620

$10,090

16.25”x 10.875”

1x

3x

6x

8x

DPS

Product File

Professional Directory

$950

$900

$865

$845

1x

3x

6x

8x

Buy ads in print, Digital and Convention publications and get: *

20% Off

choose any two and get:

10% Off

*

*Discount will apply to rate card

digital: CIM reporter

(biweekly newsletter)

A showcase for your product or service 1/6 page (horiz.)

bundled discountS

3.25” x 2.875”

Place your business card in our magazine directory 1/2 business card

$295

$280

$270

$255

3.25” x 1.125”

Business card

$400

$380

$360

$345

3.25” x 2.25”

($)

Dimensions (Pixels)

Top

$4,000

600 x 72

Bottom

$3,000

600 x 72

Top & Bottom exclusive

$6,000

600 x 72

Banners (net)

Skyscraper

$3,250

160 x 600

Innovation Showcase

Rectangle

$1,750

200 x 275

The exclusive advertorial section of CIM Magazine. 1/3 page detailed write-up (max. 150 words) with logo. Layout by CIM = $1,495

Small rectangle

$1,000

200 x 145

print: cim convention & expo! guide

Inserts Rates available upon request

CIM & CIM Magazine Websites Banners (net)

($)

Dimensions (Width x Height)

Product file

$1,025

2.375” x 3.625”

Full page (trim)*

$6,920

6” x 8”

Full page (bleed)*

$6,920

6.25” x 8.25”

Full page (live)

$6,920

4.875” x 7.5”

4C Rates (net)

onlinE 1x

3x

6x

12x Dimensions (Pixels)

Rectangle

$775

$2,210

$4,185

$7,905

180 x 150

Hybrid rectangle

$995

$2,835

$5,375

$10,150

180 x 300

$1,275

$3,630

$6,885

$13,005

160 x 600

1/2 page

$5,190

4.875” x 3.625”

IFC/IBC

$8,310

6” x 8”

200 x 260

OBC

$8,650

6” x 8”

Tabs – 1 side (bleed)**

$7,960

6.75” x 8.25”

Tabs – 2 sides (bleed)** $11,945

6.75” x 8.25”

Skyscraper CIM Convention Website Banner ad

$2,500/month

Job Board (net) Single posting

$325 (60-day term)

5-posting package

$1,250 (60-day term each)

Bonus: Also posted to the CIM LinkedIn Job Board and listed once in the CIM Reporter NOTES: Extra charges apply for: standard colour ($610), matched colour ($730), special positions (25% surcharge).

*Leave 1/2” dead space on right & left side of page for spiral. **Leave 3/4” dead space on right and left side for tabs.

cim convention 2015 Contact an account rep for advertising opportunities

Mechanical Requirements

Terms & Conditions

Electronic material digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 9, InDesign CS6, Illustrator CS6, Photoshop CS6 (or earlier).

Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided.

The publisher shall not be liable for any advertisements received without a colour proof.

Agency Commission: Fifteen per cent (15%) of gross to recognized agencies. Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts. Taxes: Our published rates do not include applicable taxes, which will be added to invoices and clearly identified. Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable. *Discount will apply to rate card.

Contact Joanna Forbes (jforbes@dvtail.com); Tel.: 905.886.6640

account representatives

Janet Jeffery jjeffery@dvtail.com 905.707.3529

neal young nyoung@dvtail.com 905.707.3525

MARK SPASARO mspasaro@dvtail.com 905.707.3523

Send contracts/insertion orders/material to:

Dovetail Communications Inc. 30 East Beaver Creek Road, Suite 202, Richmond Hill ON L4B 1J2 Tel.: 905.886.6640; Fax: 905.886.6615 Email: cim@dvtail.com Website: www.dvtail.com

QUEBEC

Send contracts/insertion orders/material to: yvan gauthier Info-Industriel Inc. ygauthier@cim.org 514.576.5869

Published by: Canadian Institute of Mining, Metallurgy and Petroleum 1250 – 3500 de Maisonneuve Blvd. West Westmount QC, H3Z 3C1 Tel.: 514.939.2710 Fax: 514.939.2714 Email: cim@cim.org Website: www.cim.org