2017 MEDIA PLANNER
CIM Magazine CIM Magazine is published by the Canadian Institute of Mining, Metallurgy and Petroleum (CIM), a highly regarded association of professionals in the international mining industry. Members of CIM are the foundation of our engaged and influential audience.
Award winning
Circulation
CIM Magazine is proud to celebrate another year being recognized for excellence in editorial.
Distribution
10,572*
Kenneth R. Wilson Memorial Awards Honourable Mention BEST PROFILE OF A COMPANY Excellent Recovery, March 2015
Readers per copy
2.3**
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Magazine of the Year Finalist
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Silver Winner
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Trade Association Business Publications International Médaille Médaille Magazine Finaliste d’argent d’or de l’année Top 25 BEST FEATURE ARTICLE Muddy Waters, November 2015
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Source of statistics: *Publishers Sworn Statement, September 2016 **2016 Reader Survey conducted by MaCorr Research
Editor-in-chief Authoritative and inquisitive, CIM Magazine is an indispensable voice in the international mining industry. It is the link between operators, head offices, laboratories, ideas and technology, no matter where in the world these connections take us.
Ryan Bergen Editor-in-chief CIM Magazine
Each issue presents editorial that marks where the industry stands and the direction it is heading. Whether it is resource reporting and community relations or process flow sheets and payload optimization, we reach out to the experts with insight on how emerging trends influence the broader industry. We detail not only in what is new to the market, but what has been proven at the mine site and the experiences of the people responsible for integrating new technologies and processes into daily operations. Our quality editorial is matched with eye-catching presentation to ensure each issue has the impact its readers and advertisers have come to expect.
Our audience CIM Magazine is read by decision-makers and industry leaders across the mining and metallurgy industries. This highly-engaged readership is an influential audience with purchasing responsibilities.
81%
of readers are CIM members
Highly educated
Industry leaders
have a university degree or higher
of readers are in a management position
86% 76%
70%
plan on augmenting their education
Avid consumers in their personal lives
73% 72%
have an annual household income of $100k+ spend at least $1,000 on personal credit cards each month*
69%
are involved in the purchasing process
Miners in Canada earn over $110,000 a year, or about $31,000 to $46,000 more than the average worker employed in the other four major sectors of the economy**
Areas of operation within the industry 39% 27% 23% 20% 18% 17%
Engineering
Mining Company
Technical Consultant
Mining Services
Manufacturer/ Distributor R&D
14%
Exploration
14%
Technology Source of statistics: *2016 Reader Survey conducted by MaCorr Research ** CareerMine (www.mining.com/careermine).
Connecting you to the mining community
What readers are saying about CIM Magazine
98%
91%
agree the magazine provides valuable information
agree the magazine information is relevant to their profession
How our readers consume their mining news
74% Print magazines
55%
Online news sites
53%
Digital magazines*
90%
look forward to reading each issue*
65%
find the advertisements in CIM Magazine useful*
Our readers read CIM Magazine more than any other mining publication 100%
CIM Magazine
46%
The Northern Miner
43%
Canadian Mining Journal
27%
Mining Magazine
27%
Engineering & Mining Journal
26%
Mining Engineer (SME)
Source: 2016 Reader Survey conducted by MaCorr Research, ** Facts and Figures 2015 Mining Association of Canada
Thanks to its rich geology, Canada is one of the largest mining nations in the world, producing more than 60 minerals and metals.**
Marketing options Further your marketing plan by engaging our influential audience across all platforms.
Inserts/Outserts
CIM Magazine – Capture the attention of our readers with a creative marketing piece
CONVENTION PROGRAM & EXPO GUIDE PROGRAMME DU CONGRÈS & GUIDE DE L’EXPO
All photos Riccardo Cellere
001-001 Cover.qxp_001-001 Cover 2016-02-18 10:32 AM 001-001 Page 1Cover.qxp_001-001 Cover 2016-02-18 10:31 AM Page 1
May 1-4 | 1 au 4 mai Vancouver, BC
CIM Magazine (print)
Integrated Marketing Options
100% qualified audience of 24,315
convention.cim.org
CIM Convention Program & EXPO Guide 5,000 attendees and 500+ exhibitors
CIM.org
Magazine.cim.org
Featuring enhanced content our website averages 31,000 visitors a month and continues to grow
Top source for Canadian Mining news
CIM Reporter
Our opt-in newsletter is sent to 17,000+ mining professionals in both English and French. Click through rate (CTR) is 3.5x more than the average email campaign**
CIM Reporter (CIM Convention edition) Delivered to approximately 20,000 attendees during the convention
Convention product opportunities
Adding a convention product to your campaign puts your brand in front of more than 5,000 CIM Convention participants. Opportunities include: • Hotel drop-offs • Business lounge
• Pillar wraps • Floor decal… and much more
Contact your account rep for a complete opportunity prospectus. Statistical source: * Google Analytics Jan.-Aug. 2015-2016 Comparative ** MailChimp Reports 2016, MailChimp Email Marketing Benchmarks.
Editorial calendar 2017 Issue
Feature
Technology
Upfront
Bonus Circulation
FEBRUARY Ad Space: Jan. 12 Ad Material: Jan. 18
Project construction
Shakers & screens
Industrial minerals
SME CONEXPO-CON/AGG
MARCH/APRIL Ad Space: Feb. 16 Ad Material: Feb. 22
Energy
Milling & grinding
Underground mining
Global Petroleum Show
MAY CIM Convention issue Ad Space: March 28 Ad Material: April 3
Environment
Underground equipment
Genomics
CIM Convention
CIM CONVENTION PROGRAM & EXPO GUIDE Ad Space: March 17 Ad Material: March 23
Maximize your exposure
JUNE/JULY Ad Space: May 19 Ad Material: May 25
Names to know
Surface mining
Metallurgy & materials science
COM 2017 hosting World Gold & Nickel/Cobalt
AUGUST Ad Space: July 6 Ad Material: July 11
Innovation
Communications
Heavy equipment
Oil Sands Trade Show
SEPTEMBER/OCTOBER Ad Space: Aug. 16 Ad Material: Aug. 25
Asset management
Virtual reality
IT
MEMO
NOVEMBER Ad Space: Sept. 28 Ad Material: Oct. 4
Mineral processing
Water treatment
Health & safety
CMP 2018 Québec Mines XPLOR
DECEMBER/JANUARY Ad Space: Nov. 17 Ad Material: Nov. 23
Exploration outlook
Geoscience
CSR engagement
AME BC Roundup 2018 PDAC 2018
In every issue
001-001 Cover.qxp_001-001 Cover 2016-02-18 10:32 AM Page 1
Tools of the Trade
Upfront
News
Features
A showcase for the newest products the market has to offer
Concise and comprehensive coverage of developments in finance, regulation, exploration, project development and operations
Columns
Commentary that puts the headlines into perspective
Note: Editorial calendar subject to change
Focused editorial on leading practices, important trends, and influential and outspoken people
In-depth coverage and expert voices on the critical issues of the moment
Project Profile
A close look at new mine developments
Technology
Today’s advances that promise to be tomorrow’s standards
CIM Magazine editorial is independent from advertising and no special editorial consideration or commitment of any kind can form any part of the advertising agreement. All editorial inquiries must be directed toward the editorial staff.
2017 rate card DIGITAL: CIM REPORTER
PRINT: CIM MAGAZINE Dimensions (Width x Height)
1x
3x
6x
8x
OBC
$8,655
$8,220
$7,810
$7,420
IFC/IBC
$8,305
$7,890
$7,495
$7,120
Full page
$6,920
$6,575
$6,245
$5,935
Trim 8.125” x 10.875” Bleed 8.375” x 11.125” Live area 7” x 10”
2/3 page
$6,230
$5,920
$5,625
$5,345
1/2 page island
$5,885
$5,590
$5,310
1/2 page vertical
$5,190
$4,930
1/2 page horizontal
$5,190
1/3 page vertical
4c gross rates
biweekly newsletter (net)
($)
Dimensions (Pixels)
Top
$2,000
600 x 72
Bottom
$1,500
600 x 72
4.5” x 10”
Top & bottom exclusive
$3,000
600 x 72
$5,045
4.5” x 7.5”
$4,685
$4,450
3.375” x 10”
Skyscraper
$1,625
160 x 600
$4,930
$4,685
$4,450
7” x 4.875”
Rectangle
$875
200 x 275
$4,500
$4,275
$4,060
$3,860
2.375” x 10”
Small rectangle
$500
200 x 145
1/3 page horizontal
$4,500
$4,275
$4,060
$3,860
7” x 3.25”
1/3 page square
$4,500
$4,275
$4,060
$3,860
4.5” x 4.5”
1/4 page vertical
$3,810
$3,620
$3,440
$3,270
3.375” x 4.875”
1/4 page horizontal
$3,810
$3,620
$3,440
$3,270
4.5” x 3.375”
DPS
$11,770
$11,180
$10,620
$10,090
16.25” x 10.875”
1x
3x
6x
8x
$950
$900
$865
$845
1x
3x
6x
8x
Product File Showcase your product or service 1/6 page
Professional Directory
3.25” x 2.875”
Place your business card in our magazine directory
Sponsored content Rates available upon request.
PRINT: CIM CONVENTION PROGRAM & EXPO GUIDE ($)
Dimensions (Width x Height)
Product file
$1,250
4.5” x 3.75”
Full page (trim)
$3,450
5.5” x 8.5”
Full page (bleed)
$3,450
5.75” x 8.75” 4-sided bleed
Full page (live)
$3,450
5.125” x 8.125”
1/2 page
$2,590
4.625” x 3.5”
4c rates (net)
1/2 business card
$295
$280
$270
$255
3.25” x 1.125”
IFC/IBC
$4,140
5.5” x 8.5”
Business card
$400
$380
$360
$345
3.25” x 2.25”
OBC
$4,310
5.5” x 8.5”
Tabs
$3,975
trim 5.875” x 8.5” bleed 6.125” x 8.57”
Marketplace
1x
The advertorial section of CIM Magazine. Detailed write-up (maximum 150 words) with logo. Layout by CIM.
1/3-page, 7” x 3.25”
$1,495
Inserts & Outserts
**** Leave at least 0.5” on left and right hand sides clear of important text, logos, etc as this will be spiral bound ****
CIM 2017 CONVENTION OPPORTUNITIES
Rates available upon request.
ONLINE
2017 sponsorship and advertising opportunities available at every budget point: • In Print • On Site • Online
CIM & CIM Magazine Websites (net) 1x
3x
6x
12x
Dimensions (Pixels)
Rectangle
$775
$2,210
$4,185
$7,905
180 x 150
Hybrid rectangle
$995
$2,835
$5,375
$10,150
180 x 300
$1,275
$3,630
$6,885
$13,005
160 x 600
Skyscraper CIM Convention Website Rectangle
$2,500/month
Job Board (net) Single posting
$325 (60-day term)
5-posting package
$1,250 (60-day term each)
Bonus: Also posted to the CIM LinkedIn Job Board and listed once in the CIM Reporter NOTES: Extra charges apply for: standard colour ($610), matched colour ($730), special positions (25% surcharge).
200 x 260
Contact an account rep for advertising opportunities.
Mechanical Requirements
Electronic material digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 9, InDesign CS6, Illustrator CS6, Photoshop CS6 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof. Contact Crystal Himes (chimes@dvtail.com); Tel.: 905.886.6640
Terms & Conditions Agency Commission: Fifteen per cent (15%) of gross to recognized agencies. Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts. Taxes: Our published rates do not include applicable taxes, which will be added to invoices and clearly identified. Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable. *Discount will apply to rate card.
ACCOUNT REPRESENTATIVES
JANET JEFFERY jjeffery@dvtail.com 905.707.3529
NEAL YOUNG nyoung@dvtail.com 905.707.3525
Send contracts/insertion orders/material to: Dovetail Communications Inc. 30 East Beaver Creek Road, Suite 202, Richmond Hill, ON L4B 1J2 Tel.: 905.886.6640; Fax: 905.886.6615 cim@dvtail.com www.dvtail.com @DvtailMags
Published by: Canadian Institute of Mining, Metallurgy and Petroleum 1250 –3500 De Maisonneuve Blvd. West Westmount, PQ H3Z 3C1 Tel.: 514.939.2710 Fax: 514.939.2714 cim@cim.org www.cim.org @CIMorg