CIM Magazine 2017 Media Planner & Rate Card

2017 MEDIA PLANNER

CIM Magazine CIM Magazine is published by the Canadian Institute of Mining, Metallurgy and Petroleum (CIM), a highly regarded association of professionals in the international mining industry. Members of CIM are the foundation of our engaged and influential audience.

Award winning

Circulation

CIM Magazine is proud to celebrate another year being recognized for excellence in editorial.

Distribution

10,572*

Kenneth R. Wilson Memorial Awards Honourable Mention BEST PROFILE OF A COMPANY Excellent Recovery, March 2015

Readers per copy

2.3**

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Magazine of the Year Finalist

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Trade Association Business Publications International Médaille Médaille Magazine Finaliste d’argent d’or de l’année Top 25 BEST FEATURE ARTICLE Muddy Waters, November 2015

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Source of statistics: *Publishers Sworn Statement, September 2016 **2016 Reader Survey conducted by MaCorr Research

Editor-in-chief Authoritative and inquisitive, CIM Magazine is an indispensable voice in the international mining industry. It is the link between operators, head offices, laboratories, ideas and technology, no matter where in the world these connections take us.

Ryan Bergen Editor-in-chief CIM Magazine

Each issue presents editorial that marks where the industry stands and the direction it is heading.

Whether it is resource reporting and community relations or process flow sheets and payload optimization, we reach out to the experts with insight on how emerging trends influence the broader industry. We detail not only in what is new to the market, but what has been proven at the mine site and the experiences of the people responsible for integrating new technologies and processes into daily operations.

Our quality editorial is matched with eye-catching presentation to ensure each issue has the impact its readers and advertisers have come to expect.

Our audience CIM Magazine is read by decision-makers and industry leaders across the mining and metallurgy industries. This highly-engaged readership is an influential audience with purchasing responsibilities.

81%

of readers are CIM members

Highly educated

Industry leaders

have a university degree or higher

of readers are in a management position

86% 76%

70%

plan on augmenting their education

Avid consumers in their personal lives

73% 72%

have an annual household income of $100k+ spend at least $1,000 on personal credit cards each month*

69%

are involved in the purchasing process

Miners in Canada earn over $110,000 a year, or about $31,000 to $46,000 more than the average worker employed in the other four major sectors of the economy**

Areas of operation within the industry 39% 27% 23% 20% 18% 17%

Engineering

Mining Company

Technical Consultant

Mining Services

Manufacturer/ Distributor R&D

14%

Exploration

14%

Technology Source of statistics: *2016 Reader Survey conducted by MaCorr Research ** CareerMine (www.mining.com/careermine).

Connecting you to the mining community

What readers are saying about CIM Magazine

98%

91%

agree the magazine provides valuable information

agree the magazine information is relevant to their profession

How our readers consume their mining news

74% Print magazines

55%

Online news sites

53%

Digital magazines*

90%

look forward to reading each issue*

65%

find the advertisements in CIM Magazine useful*

Our readers read CIM Magazine more than any other mining publication 100%

CIM Magazine

46%

The Northern Miner

43%

Canadian Mining Journal

27%

Mining Magazine

27%

Engineering & Mining Journal

26%

Mining Engineer (SME)

Source: 2016 Reader Survey conducted by MaCorr Research, ** Facts and Figures 2015 Mining Association of Canada

Thanks to its rich geology, Canada is one of the largest mining nations in the world, producing more than 60 minerals and metals.**

Marketing options Further your marketing plan by engaging our influential audience across all platforms.

Inserts/Outserts

CIM Magazine – Capture the attention of our readers with a creative marketing piece

CONVENTION PROGRAM & EXPO GUIDE PROGRAMME DU CONGRÈS & GUIDE DE L’EXPO

All photos Riccardo Cellere

001-001 Cover.qxp_001-001 Cover 2016-02-18 10:32 AM 001-001 Page 1Cover.qxp_001-001 Cover 2016-02-18 10:31 AM Page 1

May 1-4 | 1 au 4 mai Vancouver, BC

CIM Magazine (print)

Integrated Marketing Options

100% qualified audience of 24,315

convention.cim.org

CIM Convention Program & EXPO Guide 5,000 attendees and 500+ exhibitors

CIM.org

Magazine.cim.org

Featuring enhanced content our website averages 31,000 visitors a month and continues to grow

Top source for Canadian Mining news

CIM Reporter

Our opt-in newsletter is sent to 17,000+ mining professionals in both English and French. Click through rate (CTR) is 3.5x more than the average email campaign**

CIM Reporter (CIM Convention edition) Delivered to approximately 20,000 attendees during the convention

Convention product opportunities

Adding a convention product to your campaign puts your brand in front of more than 5,000 CIM Convention participants. Opportunities include: • Hotel drop-offs • Business lounge

• Pillar wraps • Floor decal… and much more

Contact your account rep for a complete opportunity prospectus.

Statistical source: * Google Analytics Jan.-Aug. 2015-2016 Comparative ** MailChimp Reports 2016, MailChimp Email Marketing Benchmarks.

Editorial calendar 2017 Issue

Feature

Technology

Upfront

Bonus Circulation

FEBRUARY Ad Space: Jan. 12 Ad Material: Jan. 18

Project construction

Shakers & screens

Industrial minerals

SME CONEXPO-CON/AGG

MARCH/APRIL Ad Space: Feb. 16 Ad Material: Feb. 22

Energy

Milling & grinding

Underground mining

Global Petroleum Show

MAY CIM Convention issue Ad Space: March 28 Ad Material: April 3

Environment

Underground equipment

Genomics

CIM Convention

CIM CONVENTION PROGRAM & EXPO GUIDE Ad Space: March 17 Ad Material: March 23

Maximize your exposure

JUNE/JULY Ad Space: May 19 Ad Material: May 25

Names to know

Surface mining

Metallurgy & materials science

COM 2017 hosting World Gold & Nickel/Cobalt

AUGUST Ad Space: July 6 Ad Material: July 11

Innovation

Communications

Heavy equipment

Oil Sands Trade Show

SEPTEMBER/OCTOBER Ad Space: Aug. 16 Ad Material: Aug. 25

Asset management

Virtual reality

IT

MEMO

NOVEMBER Ad Space: Sept. 28 Ad Material: Oct. 4

Mineral processing

Water treatment

Health & safety

CMP 2018 Québec Mines XPLOR

DECEMBER/JANUARY Ad Space: Nov. 17 Ad Material: Nov. 23

Exploration outlook

Geoscience

CSR engagement

AME BC Roundup 2018 PDAC 2018

In every issue

001-001 Cover.qxp_001-001 Cover 2016-02-18 10:32 AM Page 1

Tools of the Trade

Upfront

News

Features

A showcase for the newest products the market has to offer

Concise and comprehensive coverage of developments in finance, regulation, exploration, project development and operations

Columns

Commentary that puts the headlines into perspective

Note: Editorial calendar subject to change

Focused editorial on leading practices, important trends, and influential and outspoken people

In-depth coverage and expert voices on the critical issues of the moment

Project Profile

A close look at new mine developments

Technology

Today’s advances that promise to be tomorrow’s standards

CIM Magazine editorial is independent from advertising and no special editorial consideration or commitment of any kind can form any part of the advertising agreement. All editorial inquiries must be directed toward the editorial staff.

2017 rate card DIGITAL: CIM REPORTER

PRINT: CIM MAGAZINE Dimensions (Width x Height)

1x

3x

6x

8x

OBC

$8,655

$8,220

$7,810

$7,420

IFC/IBC

$8,305

$7,890

$7,495

$7,120

Full page

$6,920

$6,575

$6,245

$5,935

Trim 8.125” x 10.875” Bleed 8.375” x 11.125” Live area 7” x 10”

2/3 page

$6,230

$5,920

$5,625

$5,345

1/2 page island

$5,885

$5,590

$5,310

1/2 page vertical

$5,190

$4,930

1/2 page horizontal

$5,190

1/3 page vertical

4c gross rates

biweekly newsletter (net)

($)

Dimensions (Pixels)

Top

$2,000

600 x 72

Bottom

$1,500

600 x 72

4.5” x 10”

Top & bottom exclusive

$3,000

600 x 72

$5,045

4.5” x 7.5”

$4,685

$4,450

3.375” x 10”

Skyscraper

$1,625

160 x 600

$4,930

$4,685

$4,450

7” x 4.875”

Rectangle

$875

200 x 275

$4,500

$4,275

$4,060

$3,860

2.375” x 10”

Small rectangle

$500

200 x 145

1/3 page horizontal

$4,500

$4,275

$4,060

$3,860

7” x 3.25”

1/3 page square

$4,500

$4,275

$4,060

$3,860

4.5” x 4.5”

1/4 page vertical

$3,810

$3,620

$3,440

$3,270

3.375” x 4.875”

1/4 page horizontal

$3,810

$3,620

$3,440

$3,270

4.5” x 3.375”

DPS

$11,770

$11,180

$10,620

$10,090

16.25” x 10.875”

1x

3x

6x

8x

$950

$900

$865

$845

1x

3x

6x

8x

Product File Showcase your product or service 1/6 page

Professional Directory

3.25” x 2.875”

Place your business card in our magazine directory

Sponsored content Rates available upon request.

PRINT: CIM CONVENTION PROGRAM & EXPO GUIDE ($)

Dimensions (Width x Height)

Product file

$1,250

4.5” x 3.75”

Full page (trim)

$3,450

5.5” x 8.5”

Full page (bleed)

$3,450

5.75” x 8.75” 4-sided bleed

Full page (live)

$3,450

5.125” x 8.125”

1/2 page

$2,590

4.625” x 3.5”

4c rates (net)

1/2 business card

$295

$280

$270

$255

3.25” x 1.125”

IFC/IBC

$4,140

5.5” x 8.5”

Business card

$400

$380

$360

$345

3.25” x 2.25”

OBC

$4,310

5.5” x 8.5”

Tabs

$3,975

trim 5.875” x 8.5” bleed 6.125” x 8.57”

Marketplace

1x

The advertorial section of CIM Magazine. Detailed write-up (maximum 150 words) with logo. Layout by CIM.

1/3-page, 7” x 3.25”

$1,495

Inserts & Outserts

**** Leave at least 0.5” on left and right hand sides clear of important text, logos, etc as this will be spiral bound ****

CIM 2017 CONVENTION OPPORTUNITIES

Rates available upon request.

ONLINE

2017 sponsorship and advertising opportunities available at every budget point: • In Print • On Site • Online

CIM & CIM Magazine Websites (net) 1x

3x

6x

12x

Dimensions (Pixels)

Rectangle

$775

$2,210

$4,185

$7,905

180 x 150

Hybrid rectangle

$995

$2,835

$5,375

$10,150

180 x 300

$1,275

$3,630

$6,885

$13,005

160 x 600

Skyscraper CIM Convention Website Rectangle

$2,500/month

Job Board (net) Single posting

$325 (60-day term)

5-posting package

$1,250 (60-day term each)

Bonus: Also posted to the CIM LinkedIn Job Board and listed once in the CIM Reporter NOTES: Extra charges apply for: standard colour ($610), matched colour ($730), special positions (25% surcharge).

200 x 260

Contact an account rep for advertising opportunities.

Mechanical Requirements

Electronic material digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 9, InDesign CS6, Illustrator CS6, Photoshop CS6 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only).

To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof.

Contact Crystal Himes (chimes@dvtail.com); Tel.: 905.886.6640

Terms & Conditions Agency Commission: Fifteen per cent (15%) of gross to recognized agencies. Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts. Taxes: Our published rates do not include applicable taxes, which will be added to invoices and clearly identified. Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable. *Discount will apply to rate card.

ACCOUNT REPRESENTATIVES

JANET JEFFERY jjeffery@dvtail.com 905.707.3529

NEAL YOUNG nyoung@dvtail.com 905.707.3525

Send contracts/insertion orders/material to: Dovetail Communications Inc. 30 East Beaver Creek Road, Suite 202, Richmond Hill, ON L4B 1J2 Tel.: 905.886.6640; Fax: 905.886.6615 cim@dvtail.com www.dvtail.com @DvtailMags

Published by: Canadian Institute of Mining, Metallurgy and Petroleum 1250 –3500 De Maisonneuve Blvd. West Westmount, PQ H3Z 3C1 Tel.: 514.939.2710 Fax: 514.939.2714 cim@cim.org www.cim.org @CIMorg