CIM Magazine 2016 Media Kit

for everything mining

2016 media planner

CIM Magazine

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Magazine de l’année Finaliste

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Best Resource, Infrastructure Article

Kenneth r. Wilson Awards Honourable Mention

Circulation

Distribution 12,364* Readers Per Copy: Issues Per Year: 8 Total Audience:

2.7**

33,382

* Publishers Sworn Statement, September 2015 ** 2014 Reader Survey conducted by MaCorr Research

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Kenneth R. Wilson Awards Honourable Mention

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Magazine of the Year

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Gold Winner

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Finalist

Silver Winner

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Cover, Best Illustration

Ryan Bergen Editor-in-Chief, CIM Magazine

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This project has led our writers and photographers throughout Canada, the Americas, and around the world, and earned us a growing number of honours for the effort.

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For the fourth year in a row, CIM Magazine has been recognized for excellence in both editorial and design. s ard

We bring readers thoughtfully presented and well-crafted editorial that seeks out leaders across the disciplines that define the industry, whether they are those with the “soft skills” for community engagement or the ones concentrated on the hard science behind processing circuits.

Award Winning L'é lite

Markets shift, technologies emerge and projects advance, which is why the appetite for authoritative coverage of the people, processes and challenges driving these changes stays strong.

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Print, online, convention opportunities and event publications are your starting point for everything mining.

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CIM Magazine was launched to provide professionals in the mining and metals industries news, commentary and features relevant to the work they do. Today, the publication is still building on and refining the project first scoped out a decade ago, thanks to the feedback and engagement of our readers and the evolution of media.

CIM Magazine is a Canada-based and globally focused connection to the mining community.

Experience the unique marketing advantages of partnering with CIM Magazine.

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Letter From the Editor-In-Chief

Our Audience We reach a highly engaged and influential audience.

As members of the Canadian Institute of Mining, Metallurgy and Petroleum, with expertise that spans the mining cycle, these professionals are the industry leaders and decision-makers.

Engaged

93% 79% 72% 61%

would recommend CIM Magazine to a colleague. find magazines useful in sourcing new products. keep the magazine and articles for future reference. said magazines are their #1 source for product purchases.

“ CIM is a great organization that works to share best practices in all aspects of this complex industry. Reading CIM Magazine keeps me informed and up to date on a wide range of subjects while providing a vehicle for me to follow industry trends and peers.”

– Jim Popowich Director, The Mosaic Company

Highly Educated

90% have a university degree.

40% have a postgraduate degree.

Decision-Makers

Areas of Operation within the Industry Engineering

40%

Technical Consulting

35%

Mining Company

23%

Exploration

14%

Manufacturer/ Distributor

10%

Education

10%

Government

6%

76%

are involved in the purchasing process.

60%

source products from ads and trade publications.

Source of statistics: 2014 Reader Survey conducted

by MaCorr Research

Connect with the Mining Community We are creating the relationship between brands and executive decision-makers in the mining industry.

• High-level decision-makers

• Award-winning editorial and design • Expert sources producing balanced and informative coverage

• Lowest CPM of all Canadian mining magazines*

• Bonus distribution at major industry events

• Highest circulation of all Canadian mining publications

• 100% qualified audience

• Distribution to more than 80 countries

Advertiser Testimonial “Highly regarded in the mining industry, with a laser-targeted audience of key decision-makers, CIM Magazine is an important element in our marketing plan to retain brand visibility, reinforce credibility and stay top of mind with clients looking for innovative solutions.”

– Katrina Maheu, Director, Marketing and Communications Dumas Source: *2016 competitive analysis

Integrated Marketing Partner with us to create an integrated marketing package that starts with CIM Magazine and further engages our readers across all platforms.

+ CIM Magazine (print)

+ CIM Convention Program & Expo! Guide

100% qualified audience of 33,382

Inserts/Outserts CIM Magazine

5,000 attendees and 500+ exhibitors

+ upgrade your campaign

+ cim.org & magazine.cim.org Our websites feature enhanced content, while the online magazine (English and French editions) is the top source for Canadian mining and mineral news.

+

CIM Reporter (CIM Convention edition) Sent to 22,000 attendees during the convention

CIM Reporter 10,000+ mining professionals with our opt-in biweekly newsletter

+ convention product opportunities Add a convention product opportunity to your campaign and reach more than 5,000 CIM Convention participants. Opportunities include hotel drop-offs, business lounge, pillar wraps, floor decals, WiFi sponsorship and much more. Please contact your account reps for a complete convention advertising prospectus.

Editorial Calendar 2016 Issue

Feature

Technology

Upfront

Bonus Circulation

February Ad Space: Jan. 8 Ad Material: Jan. 15

Safety

Drilling and Blasting

Copper

SME, PDAC 2016, World Tunnel Congress

march/april Ad Space: Feb. 12 Ad Material: Feb. 19 may CIM Convention issue Ad Space: March 18 Ad Material: March 24

Special report on coal in Canada Energy

Engines

Comminution

Coal Prep

Names to Know

Pumps & Dewatering

Underground Mining

CIM Convention

CIM convention program & Expo! guide Ad Space: March 18 Ad Material: March 24

Maximize your exposure

june/july Ad Space: May 20 Ad Material: May 27

Environment

Materials Handling

Metallurgy

Conference of Metallurgists, International Mineral Processing Congress

august Ad Space: July 12 Ad Material: July 15

Oil Sands

Optimization

Mine Planning & Design

Oil Sands

september/october The Minexpo Edition Ad Space: Aug. 12 Ad Material: Aug. 19

The MINExpo Edition Innovation

Automation

Open Pit

MINExpo, MEMO

november Ad Space: Sept. 30 Ad Material: Oct. 7

Mineral Processing

Water

Logistics

CMP 2017, Québec Mines

December/january Ad Space: Nov. 11 Ad Material: Nov. 18

Exploration

Heavy Equipment

New Frontiers

AME BC Roundup 2017, PDAC 2017 Note: Subject to change

In Every Issue Tools of the Trade A showcase for the newest products the market has to offer

Columns Commentary that puts the headlines into perspective

News Concise and comprehensive coverage of developments in finance, regulation, exploration, project development and operations

Upfront Focused editorial on leading practices, important trends, and influential and outspoken people

Editorial Policy

Features In-depth coverage and expert voices on the critical issues of the moment Project Profile A close look at new mine developments Technology Today’s advances that promise to be tomorrow’s standards

CIM Magazine editorial is independent from advertising and no special editorial consideration or commitment of any kind can form any part of the advertising agreement. All editorial inquiries must be directed toward the editorial staff.

2016 Rate Card print

digital: CIM reporter

CIM Magazine

1x

3x

6x

8x

Dimensions (Width x Height)

OBC

$8,655

$8,220

$7,810

$7,420

Trim 8.125” x 10.875”

IFC/IBC

$8,305

$7,890

$7,495

$7,120 Bleed 8.375” x 11.125”

Full page

$6,920

$6,575

$6,245

$5,935

Live area 7” x 10”

2/3 page

$6,230

$5,920

$5,625

$5,345

4.5” x 10”

1/2 page island

$5,885

$5,590

$5,310

$5,045

4.5” x 7.5”

1/2 page vertical

$5,190

$4,930

$4,685

$4,450

3.375” x 10”

1/2 page horizontal

$5,190

$4,930

$4,685

$4,450

7” x 4.875”

1/3 page vertical

$4,500

$4,275

$4,060

$3,860

2.375” x 10”

4C Gross rates

1/3 page horizontal

$4,500

$4,275

$4,060

$3,860

7” x 3.25”

1/3 page square

$4,500

$4,275

$4,060

$3,860

4.5” x 4.5”

1/4 page vertical

$3,810

$3,620

$3,440

$3,270

3.375” x 4.875”

1/4 page horizontal

$3,810

$3,620

$3,440

$3,270

4.5” x 3.375”

$11,770

$11,180

$10,620

$10,090

16.25” x 10.875”

1x

3x

6x

8x

DPS

Product File

A showcase for your product or service 1/6 page (horizontal)

Professional Directory

$950

$900

$865

$845

1x

3x

6x

8x

3.25” x 2.875”

Place your business card in our magazine directory 1/2 business card

$295

$280

$270

$255

3.25” x 1.125”

Business card

$400

$380

$360

$345

3.25” x 2.25”

Marketplace

(biweekly newsletter)

($)

Dimensions (Pixels)

Top

$2,000

600 x 72

Bottom

$1,500

600 x 72

Top & bottom exclusive

$3,000

600 x 72

Skyscraper

Banners (net)

$1,625

160 x 600

Rectangle

$875

200 x 275

Small rectangle

$500

200 x 145

print: cim convention program & expo! guide ($)

Dimensions (Width x Height)

Product file

$1,250

4.5” x 3.75”

Full page (trim)

$3,450

5.5” x 8.5”

Full page (bleed)

$3,450

5.75” x 8.75” 4-sided bleed

Full page (live)

$3,450

5.125” x 8.125”

1/2 page

$2,590

4.625” x 3.5”

IFC/IBC

$4,140

5.5” x 8.5”

OBC

$4,310

5.5” x 8.5”

Tabs

$3,975

trim 5.875” x 8.5” bleed 6.125” x 8.57”

4C Rates (net)

**** Leave at least 0.5” on left and right hand sides clear of important text, logos, etc as this will be spiral bound ****

The exclusive advertorial section of CIM Magazine. 1/3-page detailed write-up (maximum 150 words) with logo. Layout by CIM = $1,495

Inserts & Outserts Rates available upon request.

cim 2016 convention OPPORTUNITIES

onlinE

2016 sponsorship and advertising opportunities available at every budget point: • In Print • On Site • Online

CIM & CIM Magazine Websites 1x

3x

6x

Rectangle

$775

$2,210

$4,185

$7,905

180 x 150

Hybrid rectangle

$995

$2,835

$5,375

$10,150

180 x 300

$1,275

$3,630

$6,885

$13,005

160 x 600

Banners (net)

Skyscraper

12x Dimensions (Pixels)

CIM Convention Website Banner ad

$2,500/month

200 x 260

Job Board (net) Single posting

$325 (60-day term)

5-posting package

$1,250 (60-day term each)

Bonus: Also posted to the CIM LinkedIn Job Board and listed once in the CIM Reporter NOTES: Extra charges apply for: standard colour ($610), matched colour ($730), special positions (25% surcharge).

Contact an account rep for advertising opportunities.

Mechanical Requirements

Electronic material digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 9, InDesign CS6, Illustrator CS6, Photoshop CS6 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof.

Contact Crystal Himes (chimes@dvtail.com); Tel.: 905.886.6640

Terms & Conditions Agency Commission: Fifteen per cent (15%) of gross to recognized agencies. Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts. Taxes: Our published rates do not include applicable taxes, which will be added to invoices and clearly identified. Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable. *Discount will apply to rate card.

account representatives

Send contracts/insertion orders/material to:

Janet Jeffery jjeffery@dvtail.com 905.707.3529

neal young nyoung@dvtail.com 905.707.3525

Dovetail Communications Inc. 30 East Beaver Creek Road, Suite 202, Richmond Hill, ON L4B 1J2 Tel.: 905.886.6640; Fax: 905.886.6615 cim@dvtail.com www.dvtail.com

Published by: Canadian Institute of Mining, Metallurgy and Petroleum 1250 – 3500 De Maisonneuve Blvd. West Westmount, QC H3Z 3C1 Tel.: 514.939.2710 Fax: 514.939.2714 cim@cim.org www.cim.org