In recent years, unprecedented flooding has caused billions of dollars in damages across Canada. A recent survey conducted at the University of Waterloo revealed that about 94 percent of Canadians living in designated flood risk areas do not know they are at risk. This policy brief scans international initiatives designed to foster flood risk awareness, engage the public and encourage behavioural changes that support flood risk management. The policy brief concludes with three policy recommendations on how to better engage Canadians in flood risk management.