OUR AUDIENCE

Returning cinema lovers make up the largest audience segment, and enjoy the big screen, overall atmosphere, and opportunity to see new and unique films. A core of devotees circle their calendars, attend multiple screenings no matter what, and are the most diverse of the CIFF audience. First timers are likeliest to attend socially, tend to be drawn by a specific film, and want something out of the ordinary.

27,445 2022 TOTAL ATTENDANCE

28% WERE FIRST TIME FESTIVAL ATTENDEES, A FIVE YEAR HIGH!

94% OF ATTENDEES ARE FROM THE CALGARY AREA AGE RANGE:

81% OF FIRST TIME ATTENDEES PLAN TO RETURN NEXT YEAR

9/10 AUDIENCE MEMBERS SAY CIFF MET OR EXCEEDED THEIR EXPECTATIONS

4/5 AUDIENCE MEMBERS SAY SPECIAL EVENTS INCREASED THEIR OVERALL FESTIVAL EXPERIENCE

5.1 NUMBER OF FILMS THE AVERAGE ATTENDEE SAW

7.3M DIGITAL AD IMPRESSIONS

559K WEBSITE UNIQUE PAGE VIEWS

Thanks to the generous support of our new presenting partner, connectFirst Credit Union, we were able to bring audiences a bigger and better festival.