July 2022 Forecast Feature | Work

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DESIGN FORECAST |

JULY 2022 FEATURE

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THE PURPOSE OF OUR DESIGN FORECAST IS TO S E R V E A S A U S E F U L T O O L T O C R E AT E E N G A G I N G , U N I Q U E , A N D L O N G L A S T I N G S PA C E S A N D BRANDS. WE RESEARCH AND VISION HOW BEST T O D E S I G N F O R TA R G E T M A R K E T S , D I F F E R E N T I AT E , A N D A C H I E V E L O N G E V I T Y. W E T E S T A N D S P O T L I G H T T H E L AT E S T P R O D U C T S A N D P L A C E S A N D R E P O R T O N N AT I O N A L A N D G L O B A L T R E N D S I M P A C T I N G O U R I N D U S T R Y. O U R FO R EC A ST WA S B O R N F RO M A N H O N E ST I N T E N T TO A D D VA LU E A N D B E A CO M M IT TE D C U S T O D I A N O F B R I G H T I D E A S , I N N O V AT I V E T H I N K I N G , A N D S H A R I N G F O R A G R E AT E R G O O D .

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why | work 7 consumer profile 8 what’s in | what’s out 9 video background 10 acoustic 11 micro micros 12 spotligh t | office pods 13 sit | stand 14 spotligh t | oe1 micro packs 15 digital nomads 16 flex content studio 17 spotligh t | linkedin’s outdoor cowor k 18 spotligh t | greenwall pod 19 fit work 20 dog friendly 2 1 environmental controls 22 spotligh t | steelca se wor k tents 23 maker lab 24 spotligh t | buzzi picnic 25 6 © CID DESIGN GROUP LLC

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For the first time in many decades, we have had a shared experience that is transforming the way we work and live – in real time. This major driver to change has caused massive ripple effects that have touched every industry. The shifts around work alone are precipitating change in the housing market, commercial real estate, the furniture industry, the auto industry, the fashion industry - the list goes on.

These shifts in workplace habits are driving people’s lifestyle choices – especially housing.

Digital nomads are on the rise as more countries open their borders to foreign remote workers with digital nomad visas. People have a new -found freedom. Home sharing and short-term leases are a response to this, and it’s time to acknowledge these renters as the working professionals they are, versus labeling them as loud in-and-out partiers.

Post-2020 workspace design is less homogenous.

Spaces need to be flexible. Communal spaces for collaboration are key, but so are small private zones to take a call. The post-2020 office worker is constantly in flux from needing a quiet communal space to work, a quiet private space to take a digital meeting, a vibrant communal space to work near others, and a communal space to have in-person group meetings.

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We set out this month to explore products and concepts that bridge the gap between pre -2020 and post-2020 and elevate workspace design for La LC n e w e r a .

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CONSUMER PROFILE C I D

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Post-2020 work is in flux, and both companies and office workers are still adjusting to evolving flex working policies and preferences.

+ seek communal workspaces to socialize and collaborate + need quiet, private spaces to take digital meetings + mobile and on the go

of people expect to work hybrid in 2022 and beyond.

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WHAT’S IN | WHAT’S OUT C I D

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DIGITAL OFFICE AESTHETIC luxe backgrounds for video calls

VOLUME DOWN prioritizing acoustic comfort for workspaces

MICRO MICROS more micros that are the perfect perch for a video call

SITTING IS THE NEW SMOKING height adjustable tables and workstations

WORK FROM ANYWHERE (IN THE WORLD) embracing the culture of the digital nomad

CREATIVE STUDIOS flex content studios and maker labs

OUTDOORS OUT | OUTDOORS IN outdoor workspaces and bringing plants in

FIT WORK | DOG WORK activated workspaces with fitness and dogs

PERSONAL COMFORT task lights, fans, ring lights, backdrops

BACKGROUND BLUR spaces designed without considering video backdrops

VOLUME UP loud communal workspaces with no private nooks

TOO-CUSHY MICROS larger micros that are comfortable enough to park in all day long . . .

SITTING ONLY sit only workstations

DIGITAL NOMAD STIGMA thinking all digital nomads are loud partiers

CONFERENCE ROOMS ONLY forgetting creative communal spaces

INDOORS ONLY designing without outdoor spaces or greenery

NO DOGS ALLOWED strict no dogs rules

MY WAY OR THE HIGHWAY one setting for the entire space

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VIDEO BACKGROUND C I D

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We see potential behind the idea of ceiling mounted pull down screens or rotating canvases that can provide a clean backdrop.

Video meetings are no longer temporary, so let’s design for them.

Be conscious of workstation placement relative to windows to avoid bad lighting on videos. Consider merchandising shelves and walls behind active work zones to provide a luxe background. © CID DESIGN GROUP LLC

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ACOUSTIC C I D

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Now that video meetings are the norm, acoustic comfort is more important than ever.

Different kinds of workstations call for different levels of noise reduction. © CID DESIGN GROUP LLC

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MICRO MICROS C I D

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It seems like communal workspaces can’t have enough micro offices! Solve for this by designing micro micros – smaller micro offices that act more like a perch and are comfortable enough for one meeting, but not the entire day.

Smaller, less comfortable micros means a higher turnover and a smaller footprint means space for more micros. © CID DESIGN GROUP LLC

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OFFICE PODS C I D

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ROOM | PHONE BOOTH

TEKNION | POD

FRAMERY | O

KETTAL | PHONE BOOTH S

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SIT | STAND C I D

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Sit Stand desks should now be considered a standard when designing workspaces. Sit-only desks can be easily upgraded with a standing desk converter. For newly designed spaces, consider height adjustable tables in meeting rooms, micro offices, and traditional desk set ups.

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OE1 MICRO PACKS C I D

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Herman Miller’s OE1 Micro Pack is a height adjustable, small workstation that is an ideal landing spot for a few minutes of casual work or a solution to activate a small area of dead space as a working perch.

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DIGITAL NOMADS C I D

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The number of digital nomads increased from 4.8 million in 2018 to more than 11 million in 2021, and that number is expected to grow. More countries are offering digital nomad visas to foreign remote workers.

Landing is a living and working solution for digital nomads or people who need short term housing. Landing offers fully furnished, f l e x i b l e - l e a s e a p a r t m e n t s i n o v e r 3 7 5 c i t i e s . © CID

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FLEX CONTENT STUDIO C I D

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Level up workspace amenity areas with a multipurpose maker studio that also functions as an influencer space for making videos or staging photos. Acoustic panels make this space soundproof, so it’s also an ideal space to take video meetings.

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LINKEDIN’S OUTDOOR COWORK C I D

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LinkedIn’s outdoor workspaces feature shade structures, integrated power, and outdoor conference screens. © CID DESIGN GROUP LLC

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GREENWALL POD C I D

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Hush Office’s workpod with a green wall acoustic panel brings the outdoors in. The plants do double duty as they provide acoustic comfort and clean the air.

Hush Office recommends specific plants that are best for air purification.

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FIT WORK C I D

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Bring fitness outside the gym with tablet bikes, under desk peddlers, treadmill desks, ball chairs, and beautiful pull up bars.

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DOG FRIENDLY C I D

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DogHooks allow humans to tether their dogs near them indoors and outdoors and signal a dog friendly space.

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CID’s design | Penrose

CID’s design | LoSo Station

Dog friendly workspaces bring a sense of levity and are convenient for humans who want to work outside their home, but don’t want to leave their pup behind.

Consider designating some dog friendly micro offices and programming them with carpet-less floors, water bowls, and dog leash hooks.

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ENVIRONMENTAL CONTROLS C I D

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Personal temperature, lighting, and visual controls are important for a healthy workspace.

Consider a sharing closet that gives users access to additional task lighting, fans, and ring lights.

Install a rotating backdrop for video calls that transitions from an art piece to a green screen.

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STEELCASE TENT C I D

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Steelcase’s Work Tents are a playful way to turn open spaces into private spaces.

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MAKER LAB C I D

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Not all work is done in front of the computer.

Having a ‘maker lab’ with access to hand tools, 3D printers, woodworking equipment, etc. gives people a kinetic way to work.

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BUZZI PICNIC C I D

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The Buzzi Picnic doesn’t look like a buttoned up, corporate work table, but it has all the functions of one. Integrated electrification boxes are hidden underneath solid wooden covers, and mobile devices are easy to prop up in the cutouts.

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Workplace Culture, Design Trends, and the Impact of Gen Z ht t ps://www.archda ily. co m/9 75 26 4/wo rk p lac e -cu lt ure- de s ig n-t re nd s- a nd-t he- impact -o f-g e n-z The Future of Hybrid Work: 5 Key Questions Answered With Data ht t ps://www.ga llu p.co m/ wo rk p lace/ 39 063 2/ fut ure - h ybr id- wo rk- k e y-q ue st io ns- a ns w ereddata.aspx#:~:text=When%20asked%20where%20they%20plan,expect%20to%20work%20exclusively%20remotely.

Everything You Need to Know about Digital Nomads | 41 Amazing Statistics ht t ps://www.t hebro ke ba ckp ack er.co m/ d ig it a l- no mad- st at is t ic s/#: ~:t e xt =The% 20 nu mber%2 0o f% 20 d ig it a l% 20 no ma d s,%2 C%2 0a nd%2 0 ho st e ls% 20 ( 16% 25).

Say Goodbye to the Boring Conference Room ht t ps://www.nyt ime s .co m/ 202 2/0 5/10/ bu s ine s s/ co nfere nce -ro o m- deco r -o ff ice s-rt o .ht ml

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CID has or is actively working in every major urban market in the US across 40 states and 65 cities, including Canada. A cri tical part of our process on every single project is a deep market study where we analyze the competition and development pipeline and carefully craft a competitive differentiation strategy. We collect and adapt programmatic and operational concepts and repor t on them in our forecast. This travel and study is key to channeling the market’s pulse and leading ahead of the pack.

We employ research from Esri Tapestry segmentation and PEW Research Center to go beyond the study of generational attributes, understanding psychographic and socioeconomic orientations of America’s changing population. We take the process one step further by identifying the key demographics that are shaping our markets and offering creative and tangible ways to design an d program to capture those specific demographics.

We study Axiomatic databases annually of completed new developments. We visit each community’s website and tally what amenities are advertised both in the home and community to report the most popular. We divide the research between urban and suburban markets. We also collect all extraordinary and unique amenities onto a “unique” checklist and note creative naming of amenities. We also follow key research reported by Kingsley & Associates and Costar, both leading real -estate industry analysts.

We share our research with industry partners and they reciprocally share with us. Large manufacturers invest a tremendous amount of R&D money to be on the forefront, and we watch closely. Some of our favorite professional organizations, such as t he Urban Land Institute, and powerful publications, such as Multi-family Executive, produce leading research that we sift through and fold into our forecast.

Researching popular hashtag search trends reveals many real-time relevancy indicators. We keep a close eye on hashtags in project-relevant locations and study what qualifies as a shareable moment.

Trade shows, festivals, conventions, talks, markets, boots on ground watching, listening, observing and covering hundreds of different shows. © CID DESIGN GROUP LLC

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CID DESIGN GROUP does not receive incentives or funding to promote any product, service, person, or place within o ur fo recast. We res earc h and s hare purely in the spirit of being committed custodians of bright thinking and sharing for a greater good.

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@cid_designgroup O: 239.495.3806 www.cid-designgroup.com design@cid-designgroup.com © CID DESIGN GROUP LLC

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