June 2022 Forecast Feature | Outdoor Play

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DESIGN FORECAST |

JUNE 2022

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FEATURE

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THE PURPOSE OF OUR DESIGN FORECAST IS TO S E R V E A S A U S E F U L T O O L T O C R E AT E E N G A G I N G , U N I Q U E , A N D L O N G L A S T I N G S PA C E S A N D BRANDS. WE RESEARCH AND VISION HOW BEST T O D E S I G N F O R TA R G E T M A R K E T S , D I F F E R E N T I AT E , A N D A C H I E V E L O N G E V I T Y. W E T E S T A N D S P O T L I G H T T H E L AT E S T P R O D U C T S A N D P L A C E S A N D R E P O R T O N N AT I O N A L A N D G L O B A L T R E N D S I M P A C T I N G O U R I N D U S T R Y. O U R FO R EC A ST WA S B O R N F RO M A N H O N E ST I N T E N T TO A D D VA LU E A N D B E A CO M M IT TE D C U S T O D I A N O F B R I G H T I D E A S , I N N O V AT I V E T H I N K I N G , A N D S H A R I N G F O R A G R E AT E R G O O D .

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DESIGN DIRECTION C I D

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why | play 7 the play consumer 8 what’s in | what’s out 9 pool play 10 pool share 11 lazy river 12 luxe bounce house 13 outdoor art spaces 14 amphitheat er 15 buddy bikes 16 field day 17 geocach e 18 nature wayfinding 19 sand lawn 20 pall mall 21 community leagues 22 multisport court 23 activat ed dog park 24 parking lot flex 25 © CID DESIGN GROUP LLC

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Summertime energy contrasted with a real -world need to leverage the lighthearted side of life inspired us to research all things ‘outdoor play.’

The impacts of recent years’ events have focused our industry on designing for a flexible work from-anywhere world. This Forecast Feature is all about flipping the narrative from work to PLAY. We are drawing inspiration from our inner child and zeroing in on fun for the sake of fun.

Studies show that play is just as important for adults as it is for kids. Play is an opportunity to relieve stress, socialize, and bring joy to life. It has the super-power to generate happiness, energy, and support human connection. Outdoor play has the added benefit of reconnecting us with nature and offering us respite from technology.

We set out this month to research and ideate what is both new and time-tested in this space to push our industry to elevate our outdoor ‘game!’

We reached out to a wise group of experts in the field of play and interviewed a few of our team’s kids about what play means to them. The takeaway is that play is a great way to make friends and lift our spirits. We wholeheartedly believe play is both elemental and an incredible community builder. Prioritizing and investing in this realm will not only create value but will quite literally make this world a happier place. How great is that?!

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CONSUMER PROFILE C I D

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Play relieves stress, improves brain function, boosts creativity, and builds relationships.

People who spent two to three hours in nature

+ uses play to connect with others and make friends + relies on play as a way to relieve stress + approaches life with a playful attitude that brings joy to each day

report higher overall satisfaction with their lives

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WHAT’S IN | WHAT’S OUT C I D

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VITAMIN D design outdoor spaces that draw people

PLAYFUL POOLS lazy river, activated pools, pool games, fit pools

PLAYING WITH NATURE geocache, nature wayfinding, grounding bare feet in sand/earth

OUTDOOR ROOMS Non traditional open-air walls, ceilings and creative floors for place making

ART OUTDOOR outside easels, water painting, amphitheater, outdoor maker-spaces

OUTDOOR NOSTALGIA luxe bounce house, field day, inner child recall

NEW SCHOOL LAWN GAMES sand lots, pall mall, leagues

BUDDY BIKES pub bikes, surrey bikes, a bicycle built for two is sure to make everyone smile

ACTIVATED DOG PARK Social space with games for pups + people

MULTIPURPOSE SPACES Maximize flexible use of all outdoor real -estate, parking lots, multisport court

VITAMIN D DEFICIENCY Invest in outdoor amenities to draw people out

STANDARD POOLS Boring pools with no zones to gather + play

OBSERVING NATURE FROM A DISTANCE Outdoor space and landscaping that is not interactive

INDOOR ROOMS We know we need them, but let’s bring the indoors out even more

ART INSIDE Art and spaces to create art do not only belong indoors, nature inspires

LETTING KIDS HAVE ALL THE FUN adults need to play too

OVERDONE LAWN GAMES we love giant jenga, but let’s mix it up

SOLO BIKES We love them, but let’s offer what residents would likely never own

BORING DOG PARKS beyond pet-reli ef + run, play for pets + parents

S ING LE-USE OUTDOOR SPACES Single use courts such as bocce ball which can be played on a flex lawn

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POOL SHARE C I D

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Design a pool all around the concept of fun and play with basketball hoops, volleyball nets, slacklines, monkey bars, and tile bottom features.

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POOL SHARE C I D

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Create a pool share library stocked with inflatable games, floats, and coolers. Plan for intentional storage and consider a ‘fix it’ station with an air pump and patches. Host dog swims at the end of the summer before the pool is drained for winter. © CID DESIGN GROUP LLC

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LAZY RIVER C I D

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Swap out a regular pool for a lazy river! This brings a resort vibe to any community and evokes a sense of relaxation and fun. © CID DESIGN GROUP LLC

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LUXE BOUNCE HOUSE C I D

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The bounce house holds a sense of nostalgia, but the modern bounce h o u s e i s a n y t h i n g b u t c h i l d i s h . T h e l u x e b o u n c e ho u s e c o m e s i n aesthetically pleasing colors and is social media share ready.

Consider a resident bounce house pop up event. © CID DESIGN GROUP LLC

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OUTDOOR ART SPACES C I D

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Set up outdoor art stations or easels to extend the maker space or creative space outside. Create a ‘paint with water’ station by placing mounted slate and paint brushes near a water source like a fountain.

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AMPITHEATER C I D

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An amphitheater space to host live music, karaoke, movies, and other performances brings people together outside.

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BIKES FOR GROUPS C I D

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Pub bikes, surrey bikes, and tandem bikes are a playful approach to the classic bicycle. Consider property branding! © CID DESIGN GROUP LLC

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FIELD DAY C I D

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Bring the community together in the spirit of play through Field Day - a nostalgic event filled with potato sack races, egg and spoon races, adult slip n slide, and tug of war.

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GEOCACHE C I D

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Design a clever, property branded geocache to encourage outdoor adventures and create a fun property icon.

Geocaching participants navigational ‘geocaches’ coordinates

is an outdoor recreational activity, in which use a GPS receiver or mobile device and other techniques to hide and seek containers, called or ‘caches’, at specific locations marked by © CID DESIGN GROUP LLC

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NATURE WAYFINDING C I D

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Activate outdoor spaces and encourage interaction with nature through signage for bird watching, star gazing, and plant and animal identification.

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SAND LAWN C I D

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Mölkky | a super fun outdoor throwing game from Finland

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Take your classic green game lawn . . . but make it sand. The change in terrain helps users make a mental shift from the ‘regular ground’ to the game ground. Provide an outdoor shoe rack to encourage people to take off their shoes and ‘ground’ into the earth!

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PALL MALL C I D

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Don’t forget to include the Bridgerton family’s favorite game – Pall Mall – to your lawn game menu.

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COMMUNITY LEAGUES C I D

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Encourage community through outdoor gaming leagues. Volleyball, beer pong, bocce ball, ring toss, and foosball all make great league options. © CID DESIGN GROUP LLC

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MULTISPORT COURT C I D

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A multisport court is a functional way to use one space to host many sports and games including: basketball, shuffleboard, volleyball, badminton, hopscotch, tennis, and pickleball. Consider placing this court on the roof. © CID DESIGN GROUP LLC

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ACTIVATED DOG PARK C I D

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Activate the dog park with climbing features, hurdles, water features, tennis ball vending, and game tables (for humans) to create the ultimate play zone for both pups and people. © CID DESIGN GROUP LLC

Tugneto | a tug device for dogs that tugs back

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PARKING LOT FLEX C I D

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Use the parking lot wisely, and convert a typically single -use-space into valuable amenity square footage. Plan ahead and run power and water for game day tailgates, food trucks, pop up movie screens, and future proof for EV charging market saturation. Consider pop events like ‘trunk-or-treat’ and seasonal markets.

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The Benefits of Play for Adults https://www.khca.org/files/2015/10/The -Benefits-o f-Play-for-Adults.pdf People who spend more time outdoors lead more fulfilling lives, new research shows ht t ps://www.wa s hingt o npo st .co m/ bu s ine s s/ 20 19/0 6/1 9/peo p le - w ho -s pe nd- mo re-t ime-o ut do o rs- lea d- mo re- fu lfilling- live s - ne w-r e se arc h- s ho w s /

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CID has or is actively working in every major urban market in the US across 40 states and 65 cities, including Canada. A cri tical part of our process on every single project is a deep market study where we analyze the competition and development pipeline and carefully craft a competitive differentiation strategy. We collect and adapt programmatic and operational concepts and repor t on them in our forecast. This travel and study is key to channeling the market’s pulse and leading ahead of the pack.

We employ research from Esri Tapestry segmentation and PEW Research Center to go beyond the study of generational attributes, understanding psychographic and socioeconomic orientations of America’s changing population. We take the process one step further by identifying the key demographics that are shaping our markets and offering creative and tangible ways to design an d program to capture those specific demographics.

We study Axiomatic databases annually of completed new developments. We visit each community’s website and tally what amenities are advertised both in the home and community to report the most popular. We divide the research between urban and suburban markets. We also collect all extraordinary and unique amenities onto a “unique” checklist and note creative naming of amenities. We also follow key research reported by Kingsley & Associates and Costar, both leading real -estate industry analysts.

We share our research with industry partners and they reciprocally share with us. Large manufacturers invest a tremendous amount of R&D money to be on the forefront, and we watch closely. Some of our favorite professional organizations, such as t he Urban Land Institute, and powerful publications, such as Multi-family Executive, produce leading research that we sift through a nd fold into our forecast.

Researching popular hashtag search trends reveals many real-time relevancy indicators. We keep a close eye on hashtags in project-relevant locations and study what qualifies as a shareable moment.

Trade shows, festivals, conventions, talks, markets, boots on ground watching, listening, observing and covering hundreds of different shows. © CID DESIGN GROUP LLC

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CID DESIGN GROUP does not receive incentives or funding to promote any product, service, person, or place within our forecast. We research and share purely in the spirit of being committed custodians of bright thinking and sharing for a greater good.

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@cid_designgroup O: 239.495.3806 www.cid-designgroup.com design@cid-designgroup.com © CID DESIGN GROUP LLC

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