
7 minute read
How Webinars Helped Me Generate $15k in 21 Days
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Can webinars help you generate real revenue? Yes, they can! I was able to generate $15,000 in 21 days by doing webinars. For many people, this sounds like an impossible goal to achieve. As a systems expert and successful webinar host, I’ve been using webinars to help promote our business for the past 4 and a half years.
I’ve spent countless hours teaching clients how to use webinars for their businesses. We have pulled out the whiteboard and walked step-by-step, providing a blueprint that our clients use to display their message using the webinar platform. They are one of the most powerful ways of connecting with current and potential clients and they help you, as the expert, develop authority and trust with your audience. In addition to developing strong business relationships, you can generate lots of revenue from Webinars, when done correctly. The key is, you’ll have to put the work in. As DeKesha Williams, your Virtual COO, let me show you how you can be successful with webinar marketing
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Generating $15k in 21 days? Yes, it’s possible!
At first glance, it may sound like a challenge to generate 15k in less than a month just by using webinars, but let me tell you how it can be done.
In our business, I used to spend over 3 hours teaching clients how to maximize on webinar hosting. Most clients would pay $10,000-$20,000 a month and I would teach them how to use highrise.
I’d follow a step-by-step approach, where I would use a whiteboard to break down all the fundamental elements of a webinar. Think webinar registration page, thank you page, sales page, etc. I would teach clients how to set all these elements up- and how to begin attracting people to their webinar sessions.
I would also teach my clients how to set up their tech sequence, including email, social media, and other marketing techniques that would pull subscribers to sign up for an upcoming webinar.

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The Challenge
If I told you to attract 30 people to a webinar every week, would you be able to do it? To some, it sounds simple; yet to others, it’s a daunting task.
What if I told you to attract 100 subscribers? Things usually start getting more complicated at that point. However, it can still be done and you can join clients of mine who say they are able to do this with only a two-week window from WSB!
8 Webinars in 30 days
My colleague and I were challenged to do 8 webinars in 30 days. Within 21 days, I was able to close $15,000 in commission, at a 20% rate. These results made me take a step back and ask myself how I was able to make this happen. I made $15,000 in commission. What if I was selling my own program?
What if you were selling your own program? Wouldn’t it be nice to generate revenue selling your program via webinars? What’s the secret to achieving this goal?

It’s All About Execution
After reflecting on my process and the results I was able to achieve, I realized why my clients weren’t winning. It’s not that they didn’t know what to do, it’s that they weren’t putting that knowledge to work.

It is not a knowledge problem! It’s an execution problem! You may know what you need to do, but are you doing it? As your virtual COO, I teach what I believe in! I knew that everything I was teaching had the potential of helping my clients generate $100,000 in their business, so I decided to try out my training for myself. I needed to see if I could achieve the results that I expected from my clients.
Guess what? It’s all about putting in the work. Many of us have been there, purchasing course after course and eventually deciding that it doesn’t work for you (I’ve been guilty of this). However, the question remains. Did you put in the work? You may know exactly what to do, but you have to do it. 20
The Blueprint Works If You Do The Work
When talking to potential clients, I’m asked a common question, “Does the blueprint work?” People tend to focus on the theoretical aspects rather than the practical ones. I always say that the blueprint works if you put in the work. In other words, if you implement the specific strategies, you’ll see results sooner than you may think. However, it all starts when you put in the work to make it happen.
Through my own experience, I showed you guys that it’s possible to generate $15,000 in 21 days, and it was all commission-based. How did I do it? I turned on the camera and shared my message. Strategically, consistently, and passionately, I put the blueprint to work and implemented all the strategies that I share in my webinar training.
Executing this strategy will bear fruit for your business if you are committed to your goal. Yes, it sounds easier than it actually is, but you do have the framework to make it happen. With each step outlined for you, you have everything you need.
For me personally, we’ve earned nearly $80,000 in 9 months on just one of our programs. Believe me, just one program can change your life if you let it. It’s possible to generate thousands of dollars by selling your own program via webinars. Just stick to the blueprint and execute.
Why Webinars are Effective at Getting Your Message Across
You may be wondering why I love webinars. As the queen of webinar hosting, my experience has shown that webinars are one of the most effective channels for spreading your message. Regardless of what you do or how your business is set up, it’s hard to go wrong with webinars.

Hosting one will help you spread your message in the following ways:
1. Build trustworthy relationships with your clients For you to generate any real revenue, your clients have to know who they’re doing business with. Remember that people do business with people, not with companies. Brief online commercials, or even getting traffic to your website, may not be quite enough to close sales. Webinars fill in this gap by creating a personal connection with clients. They’ll get to know you in person, develop a relationship, and gain trust in your message.
2. Establish yourself as an authority within your field Customers like seeing the face behind the product they’re purchasing. Also, hosting a webinar allows you to showcase your expertise, abilities, and knowledge of the industry. It also introduces a human element that people can connect to. And when your clients view you as an authority within your field, you’ll have an easier time generating revenue from trusted recipients of your message.
continued from page 17 3. Have a better understanding of your clients As your virtual COO, I teach that understanding who (what type of customer) you’re going after is the best approach to generating revenue. Do you know your target audience? What are their needs and preferences? What problem do they have that you’re trying to solve? A webinar is, also, a critical step towards knowing your clients, what they like, what they don’t like, and so much more.
Raise Awareness of Your Brand
Of course, a webinar wouldn’t be useful if it didn’t make people more familiar with your business. You can elevate the awareness of your brand without spending tons of cash on costly advertising or other business promotion techniques.
Tips for Hosting a Successful Webinar
I am a webinar lover. We were able to create $15k in just 21 days of hosting them, but hosting a successful webinar requires a careful strategy, the blueprint. I spend 3-4 hours per session walking my clients through the essentials (and details) of hosting a successful webinar. The step-by-step process is detailed, but here’s a little sneak peek of what I teach, and what it takes to host a successful webinar:
Use the right hosting platform Timing is everything (choose a day and time that works for your clients) Get your equipment right (camera, microphone, lighting, etc.). Experiment with the setup in advance Promote your webinar well in advance and get your audience ready (using email chains, social media, landing pages, etc.). Choose an engaging topic that will draw in your audience

Finally, Do The Work! With the webinar blueprint in place, it’s up to you to execute. Generating lots of revenue through webinars is absolutely possible, you just need to commit yourself to make it happen. Be ready to do the work. And finally, be passionate, purposeful, and most importantly, be profitable.
© 2018 by DeKesha C. Williams. All Rights Reserved. DeKesha C. Williams, MBA, Virtual COO and Business Strategist, is the founder of the Vizions Consulting, The LaunchandLearn Radio Show and American Express Open Forum Business Advisor, focuses on the growth of small businesses. We help small business owners who struggle with generating leads and prospects to create an automated profit producing machines so that they can make more money with less effort.