'Let's Get Digital' - Digital Media Plug-in Plans

‘Let’s Get Digital’ Digital Media Plug-in Plans B2B & Corporate

2020

Let’s Get Digital

Seamlessly add digital communications to existing activity & significantly increase engagement & awareness.

DIGITAL PLAN BOLT-ONS

ENGAGE & ACQUIRE

ELEVATE & EDUCATE

HOT PROSPECTS

Inspire, activate & convert new people

Increase awareness of brand & message

Re-target & engage existing prospects

Result: Hundreds of relevant people clicking a specific call to action.

Result: Thousands of new people recognising your brand & message.

Result: Increased engagement from your existing network.

A wealth of experience from international clients Since 2014 we have driven results through digital media with leading organisations across the B2B and corporate sector.

ENGAGE & ACQUIRE

Campaign targeting senior industry professionals resulting in a 48% increase in event ticket sales.

Clients include:

ELEVATE & EDUCATE

HOT PROSPECTS

Campaign targeting energy and tech Campaign targeting MPs and key affiliates generating 350,000+ quality fin-tech spokespeople generating brand impressions.

350+ FCA Consultation responses.

Further case studies online here.

Strategic digital targeting configured to meet your objectives 2020 has disrupted the business landscape and how companies communicate with their network. Now more than ever, digital media is a primary source of news and information so it is vital that online channels are included in communication strategies.

To help ensure that your business is effectively engaging with your network in this new landscape we have developed three unique plans that maximise creative content and paid media. These plans leverage digital tactics that plug seamlessly into existing comms and marketing activity to explicitly increase results.

Our digital communications specialists are highly experienced in corporate content marketing and social media intelligence. We build custom audience profiles to maximise online reach and engagement.

COMPONENTS:

A unique blend of Digital tactics designed by

and configured for the corporate world

Paid Media:

Advanced audience profiles in specific sectors:

Owned Media:

Website

Twitter

LinkedIn

Google Display

Technology

Energy

Retail

Newsletters

Facebook

Native

MessageSpace

Finance

Insurance

Pensions

DIGITAL PLAN PLUG-IN

Seamlessly add digital communications to existing activity

The Cicero/amo digital team works closely with your marketing and communications teams, optimising existing content that is then distributed via owned and paid digital media to engage your network.

Digital plan plug-in:

Existing Communications & Marketing activity.

Choose which digital plan you wish to plugin to your marketing and communications strategy and a Cicero/amo representative will activate and manage the appropriate digital channels.

Digital plan roll-out:

Digital set-up: ENGAGE & ACQUIRE

Content Optimising 1

ELEVATE & EDUCATE

Audience Profiling 2

HOT PROSPECTS

Creative & Design 3

Digital Channel Mix

ENGAGE & ACQUIRE

Content

ELEVATE & EDUCATE

Content

HOT PROSPECTS

Content

A content toolkit designed by award winning creatives Professionally designed content and media for release online. All products are created in-house and designed to reflect the overall objective.

CREATIVE OPTIONS

Products we design:

Specific products are included in each ‘Let’s Get Digital’ Plan.

Wider options are available either as standalone projects or as part of a monthly account.

Infographics

Videos

Animation

Websites

Reports

Newsletters

Social Assets

Display Banners

Creative content developed by award winning designers

Choose from three Digital account plans that follow unique campaign models designed to plug seamlessly into existing comms and marketing activity.

PLAN ONE

ENGAGE & ACQUIRE

PLAN TWO

ELEVATE & EDUCATE

PLAN THREE

HOT PROSPECTS

ENGAGE & ACQUIRE

Account plan 1: Inspire, activate & convert new people A measured distribution of content designed to guide people through a marketing funnel towards a specific call to action (eg. contact form submission).

PLAN DETAILS

Account roll-out:

Minimum campaign:

Three months

Channel mix:

Measurement: Conversions Emotive content Content

Content:

INSPIRE

3x animated videos.

4x smaller ‘bitesize’ assets per month.

Value-add content

ACTIVATE

CONVERT

Two

Three

Expertise unique to

Content

Configuration:

Social media profile access required.

Adverts managed by Cicero/amo through relevant advertising dashboard.

Educative content

Content

Content Month:

One

Result: Hundreds of relevant people clicking a specific call to action.

ELEVATE & EDUCATE

Account plan 2: Increase awareness of brand & message Your content distributed online to relevant people outside of your current network, raising recognition, trust and knowledge of your brand and message.

PLAN DETAILS

Account roll-out:

One month

Channel mix:

Measurement: Reach/Impressions Content

Content:

1x animated video or infographic.

4x smaller ‘bitesize’ assets per month.

AWARENESS

Expertise unique to

Content

Configuration:

Social media profile access required.

Adverts managed by Cicero/amo through relevant advertising dashboard.

Emotive content

Target audience

Minimum campaign:

Content

Content

Content Month:

One

Two

Result: Thousands of new people recognising your brand and message.

Three

HOT PROSPECTS

Account plan 3: Re-target & engage existing prospects You provide a list of stakeholders and we undertake an online activity audit to outline your existing key prospects. Personalised content is then distributed to these people through ‘look-a-like’ and behaviour based targeting.

PLAN DETAILS Minimum campaign:

Three months

Account roll-out: Channel mix:

Measurement: Engagement

Content:

Content

1x animated video or infographic.

4x smaller ‘bitesize’ assets per month.

RE-ACTIVATE

Expertise unique to

Content

Configuration:

Social media profile access required.

Adverts managed by Cicero/amo through relevant advertising dashboard.

Personal content Content

Content

Content Month:

One

Two

Result: Increased engagement from your existing network.

Three

The service is excellent.

Great flexibility and understanding of the end goals.

The Cicero digital team are always willing to go the extra mile. They come at problems armed with fresh solutions and feel like a member of the team!

The team deliver excellent service at all times.

Increase results with digital Creative content when distributed strategically through online channels, significantly increases engagement and awareness.

‘Let’s Get Digital’ account plans:

The key for businesses and corporates going forward isn’t to rewrite the communications rule book, but instead to think more strategically about their channel mix and how to maximise activity through digital media.

Kris Makuch Director of Digital kris.makuch@cicero-group.com

ENGAGE & ACQUIRE

ELEVATE & EDUCATE

HOT PROSPECTS

Inspire, activate and convert new people

Increase awareness of brand & message

Re-target and engage existing prospects

Each of our three ‘Let’s Get Digital’ plans follow unique campaign models designed to plug seamlessly into existing comms and marketing activity, delivering specific results aligned to your campaign objectives.

Configuration

STRATEGIC TARGETING

Content & Design

+

CREATIVE TOOLKIT

Previous Projects

+

UNIQUE EXPERTISE

=

INCREASED RESULTS

Each plan uses strategic targeting, includes content from our award winning creative team, and is founded on a wealth of experience with international organisations.

The best part about our Digital offer is that it plugs seamlessly into all client activity, not only adding fantastic value but offering quantifiable results at a time when ROI is vital!

Iain Anderson Chairman