Chytil design HDI identity style guide

Growing Connections

Identity Style Guide

Matthew Chytil

Table Of Contents Introduction

Identity Variations

Hawai'i Dementia Initiative

Logo Size

Initial Research

Layout

Visual research

color

Word list

typography

Inspiration

secondary text

Sketches Applications Identity

Marketing collateral

Logo overview Anatomy Anatomy continued Color Typography

Hawai ʻ i Dementia Initiative

Hawai ʻ i Dementia Initiative Hawai'i Dementia Initiative HDI is a new initiative which hopes to impove the lives of those with dementia by raising awareness, supporting research and encouraging early detection.

Goals of the initiative • Making our community more dementia friendly.

• Raising awareness for early detection.

• Empowering families to better navigate and access support.

• Connecting caregivers, residense and families to dimentia rescources.

Objective Create a new, unique identity for Hawai'i Dementia Initiative that can be implimented across a variety of media.

Hawai ʻ i Dementia Initiative

Visual Research The first step in creating this identity was exploring what was already out there.

This helped show me what people may associate with dementia as well as what symbols and imagery may work well and what may be repetative.

Related Logos

Current Logos

Hawai ʻ i Dementia Initiative

Word List A word list was created to explore the important themes brought forward in the client breif and initial meeting. The words that were focused on when further developing the logo were: care, community, connection, empower and learn.

RESCOURCE RESPECT AID EMPOWER LOVE COMPASSION CARE DIVERSE COMMUNITY INCLUSIVE COMFORT PERSONAL CONNECTION LEARN FRIENDLY SAFE

Hawai ʻ i Dementia Initiative

Inspiration Kou

Manu o Kū

The Kou tree was both native and brought with the first polynesian voyagers to Hawai'i. They have been traditionally planted near homes and community spaces as they are very resiliant and provide shade and support. As well as being a source of shade, the wood from the trees was used for dishes, containers and utensils. The leaves were also used as a dye and the flowers were made into leas.

The Manu o Kū Is a bird native to Hawai'i. They fly out to sea in the morning to dive for small fish and back towards land at night. This knowledge was used by Hawaiian navigators to detect land before they could see it, in the same way that HDI hopes to promote early detection of Dementias before obvious signs have shown.

Hawai ʻ i Dementia Initiative

Sketches After doing visual research and exploring possible imagery the next step was making initial sketches.

Through these sketches I explored imagery relating to Hawai'i Dementia Initiatives core values and goals including care, love, community and detection.

The final logo was a combination of the ideas explored in the sketches.

Hawai ʻ i Dementia Initiative

Logo Overview HDI aims to create a safe and inclusive space where individuals can connect and find support. This visual identity serves as a reminder of the importance of empathy and connection in the care of those with dementia.

The final logo contains soft, organic shapes tha that emulate care and comfort. They were constructed using geometric guidlines in order to create a a semetrical and balanced identity.

Hawai ʻ i Dementia Initiative

Anatomy Through this design I wanted to emulate Hawai'i Dementia Initiative’s goals of creating a safe, welcoming and caring space for Dementia awareness, detection and support. Within my proposed identity I incorporated elements that reflect the Hawaiian community and encapsulate the feeling of wellness.

Support

The Kou tree was traditionally planted around houses and community spaces as they provided shade and support.

Care

The heart represents the care and support that HDI provides as well as the love within the community.

Hawai ʻ i Dementia Initiative

Anatomy

Empowerment

The figure represents the goal of empowering people to seek care and support through HDI.

Connection

The joining of figures represents the connection between caregivers, residence and their families.

Detection

The Manu o Kū represents detection. These birds were used by Hawaiian navigators to detect and find land while voyaging.

Hawai ʻ i Dementia Initiative

Color The blue color for this identity was based on the natural landscape in Hawai'i. It resonates trust, support and connection.

Calming Blue CMYK: 98 | 74 | 4 | 0 RGB: 0 | 84 | 161

Hawai ʻ i Dementia Initiative

Typography

Primary text

Fira Sans is a humanist sans-serif typeface designed by a group of designers including famous German designer Erik Spiekermann. Fira Sans was made to be legible for any media. Open Sans is also a humanistic sans-serif and its condensed version was chosen for the secondary text.

Fira Sans Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefjhijklmnopqrstuvwxyz 0123456789

Secondary text

Open Sans Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefjhijklmnopqrstuvwxyz 0123456789

Hawai ʻ i Dementia Initiative

Alternate Logo Variations

Resiliance

The Pua Kala flower can be found growing in the harshest conditions across Hawai'i and has many medical uses.

Guidance

The star Hōkūle’a, also known as the zenith star Arcturus, guided Polynesian voyagers for centuries as it passes directly over Hawai'is latitude.

Community

The heart connects all of the figures, representing the loving, dementia friendly community that HDI promotes.

Hawai ʻ i Dementia Initiative

1 in

Size Variations

1.5 in

2.5 in

Hawai ʻ i Dementia Initiative

Layout Variations

Connecting With Care

Connecting With Care

Connecting With Care

Hawai ʻ i Dementia Initiative

Color Variations

HEX 00c5c6 0054a1

HEX ff8900 ff422e

HEX 009906

HEX ec0051 0061ea

HEX b960c7 7600af

HEX 7600af

HEX 00c5c6 0054a1

HEX 00e118 0d7146

HEX 00a8ff

Hawai ʻ i Dementia Initiative

Typographic Variations

Tisa Sans Pro Medium

Avenir Heavy

URW Din Medium

Hawaiʻi Dementia Initiative

Hawai ʻ i Dementia Initiative

Hawaiʻi Dementia Initiative

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefjhijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefjhijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefjhijklmnopqrstuvwxyz 0123456789

Hawai ʻ i Dementia Initiative

Secondary Text

Detect Support Thrive

Connecting With Care

Hawai ʻ i Dementia Initiative

Creating Community

Supporting and Empowering

Applications

Buisness cards Shirts Billboard

Hawai ʻ i Dementia Initiative