Connections
Growing Identity Style Guide Matthew ChytilIntroduction
Hawai'i Dementia Initiative
Initial Research
Visual research
Word list
Inspiration
Sketches
Identity
Logo overview
Anatomy
Anatomy continued
Color
Typography
Identity Variations
secondary text
Applications
Marketing collateral
Hawai'i Dementia Initiative
HDI is a new initiative which hopes to impove the lives of those with dementia by raising awareness, supporting research and encouraging early detection.
Goals of the initiative
Making our community more dementia friendly. Raising awareness for early detection. Empowering families to better navigate and access support.
Connecting caregivers, residense and families to dimentia rescources.
Objective
Create a new, unique identity for Hawai'i Dementia Initiative that can be implimented across a variety of media.
The first step in creating this identity was exploring what was already out there. This helped show me what people may associate with dementia as well as what symbols and imagery may work well and what may be repetative.
Related Logos
Current Logos
A word list was created to explore the important themes brought forward in the client breif and initial meeting. The words that were focused on when further developing the logo were: care, community, connection, empower and learn.
The Kou tree was both native and brought with the first polynesian voyagers to Hawai'i. They have been traditionally planted near homes and community spaces as they are very resiliant and provide shade and support. As well as being a source of shade, the wood from the trees was used for dishes, containers and utensils. The leaves were also used as a dye and the flowers were made into leas.
The Manu o Kū Is a bird native to Hawai'i. They fly out to sea in the morning to dive for small fish and back towards land at night. This knowledge was used by Hawaiian navigators to detect land before they could see it, in the same way that HDI hopes to promote early detection of Dementias before obvious signs have shown.
Manu o Kū
After doing visual research and exploring possible imagery the next step was making initial sketches. Through these sketches I explored imagery relating to Hawai'i Dementia Initiatives core values and goals including care, love, community and detection.
The final logo was a combination of the ideas explored in the sketches.
Hawai ʻ i Dementia InitiativeHDI aims to create a safe and inclusive space where individuals can connect and find support. This visual identity serves as a reminder of the importance of empathy and connection in the care of those with dementia.
The final logo contains soft, organic shapes tha that emulate care and comfort. They were constructed using geometric guidlines in order to create a a semetrical and balanced identity.
Through this design I wanted to emulate Hawai'i Dementia Initiative’s goals of creating a safe, welcoming and caring space for Dementia awareness, detection and support. Within my proposed identity I incorporated elements that reflect the Hawaiian community and encapsulate the feeling of wellness.
The Kou tree was traditionally planted around houses and community spaces as they provided shade and support.
The heart represents the care and support that HDI provides as well as the love within the community.
Hawai ʻ i Dementia Initiative
The figure represents the goal of empowering people to seek care and support through HDI.
The joining of figures represents the connection between caregivers, residence and their families.
The Manu o Kū represents detection. These birds were used by Hawaiian navigators to detect and find land while voyaging.
Hawai ʻ i Dementia InitiativeThe blue color for this identity was based on the natural landscape in Hawai'i. It resonates trust, support and connection.
CMYK: 98 | 74 | 4 | 0
RGB: 0 | 84 | 161
Hawai ʻ i Dementia Initiative
Typography
Fira Sans is a humanist sans-serif typeface designed by a group of designers including famous German designer Erik Spiekermann. Fira Sans was made to be legible for any media. Open Sans is also a humanistic sans-serif and its condensed version was chosen for the secondary text. Primary
Fira Sans Medium
Open Sans Condensed
The Pua Kala flower can be found growing in the harshest conditions across Hawai'i and has many medical uses.
The star Hōkūle’a, also known as the zenith star Arcturus, guided Polynesian voyagers for centuries as it passes directly over Hawai'is latitude.
The heart connects all of the figures, representing the loving, dementia friendly community that HDI promotes.
Connecting With Care
Connecting With Care
Connecting With Care
Typographic Variations
Tisa Sans Pro Medium
Hawaiʻi Dementia Initiative
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Avenir Heavy
Hawai ʻ i Dementia Initiative
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefjhijklmnopqrstuvwxyz 0123456789
URW Din Medium
Hawai ʻi Dementia Initiative
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefjhijklmnopqrstuvwxyz 0123456789
Hawai ʻ i Dementia Initiative
Connecting With Care Creating Community Supporting and Empowering Detect Support Thrive
Buisness cards
Shirts
Billboard
Hawai ʻ i Dementia Initiative