AusDBF Marketin Document 2020-21

AusDBF Return to Sport Marketing Proposal 2020-2021 written by: zijing chu

Master Design

APPLICATIONS: Facebook Banners / Landscape Posts / Posters / Flyers Dragon boating being such a culturally diverse and inclusive sport, the marketing must not be any different.

Using the choice of the same uniform, in the idea of the unity of the clubs, with the contrast of ethinic diversity through the use of different hairstyle and skin colour, holding the paddling in a cheering position to signify victory. Also being very sensitive to current times of corona, majority of individuals would be wearing masks, as to governement’s advice.

Size of this master piece can be easily adjusted to the fitting of different, websites and/or social media postings.

Chose this iconic Ausralia poster as an influencing piece for the whol collection.

Trying to draw comparison to the relevence of this sport to the general public of Australia culture. No better way than using iconic historical pieces to draw corolations.

Setting a familiar unified banner will allow the narritive of the whole campaign be more seemless and more professional.

Poster Design

APPLICATIONS: Poster giveaways / Instagram posts / Printed Posters / Facebook posts

Again keeping locally cultrually relevant images. These pieces can be printed for poster giveaways. It could be a prize for a social media competition.

It could also act as social media posting sets that allows the audience to interact with and gain more social presence.

INSTAGRAM GIVEAWAY! How to enter?

1. Follow @dragonboataustralia on IG 2. Tag 3 of your friends/family on the post 3. Signed Up to 2020-21 Dragon Boat season!

Winner announced in 3 weeks time!

Instructional Covid Poster Set

APPLICATIONS: Instagram posts / Facebook posts / Printable posters for Dragon Boat clubs as reminders, in their operations.

Facebook Picture Frame APPLICATIONS: To be placed on profile pircture as a frame cover.

Facebook’s discription: “Each day, around the world millions of Profile Frames are used to celebrate important moments, to cheer teams on to victory, and to show support for special causes.”

Anyone that is on Facebook could use this frame to cheer on and support the cause of this campaign. To spread awareness and give the whole movement more meaning. A sense of community online, a sense of belonging to each of their own states.

“Are You Ready?”

Collection

State Colection

Facebook Picture Frame APPLICATIONS: To be placed on profile pircture as a frame cover.

The States: Having a sense of STATE pride is very important in our sport. As we have state vs. state in our AusCHAMP, and theres no better time to feel belonging to the people closest to you in this COVID situation.

The “Are You Ready?� two designs provide a summer ready vibe that will be suitable for the coming season, as well as spreading awareness of the sport.

The Interview

The power and affectiveness of video content

Video

Content

vs.

Still

Images

In Facebook, Instagram, TIK TOK, Youtube, WeChat, WEIBO etc. agorithms video is King. The reach that a Video has compared to a still photo is always further reaching. It is inevitable that all kinds of marketing would some how end up in some form of moving image. As attention span of individuals nowadays are getting tighter and tighter, it is cruicial to obtain the viewers attention within the first 5 seconds of the content being viewed, in order to create a long lasting impactful result.

I (Zijing Chu) is currently trying out this method, and is being released as this proposal is written.

Essentially this content (series) of videos are to display the diversity of our members, by interviewing them in their own respective mother tongue. This 10 part series would keep conversations within the club going as well as create a sense of belonging within the community.

THE EXAMPLE: The Mother Tongue Interview Series Presented by MUDBC Melbourne University Dragon Boat Club

Mother Tongue Interview (Ep.2 German) 1.4k Views

Instagram Promotional Posts

Instagram Promotional Educational Posts

Mother Tongue Interview (Ep.1 Cantonese) 1.2k Views

The Interview (AusDBF “Are You Ready?”)

The power and affectiveness of video content

THE MOTHER TONGUE INTERVIEW

by MUDBC

into

COACHES CORNER

by AusDBF

THREE SIMPLE QUESTIONS 14 COACHES 2 from EACH STATE 1 Episode per week.

Thank You for your time and support written by: zijing chu