Advertising Benefits 2010 WALKWAY OVER THE HUDSON VICINTY MAP Ad Reservation Deadline: September 10, 2010 Publication Date: SEPTEMBER 27, 2010
WALKWAY OVER THE HUDSON 2010 VICINITY Map & local business Guide A Brief History Walkway Over the Hudson is New York’s newest state park, opened in October 2009. Since then, over 500,000 visitors have traversed the 1.25-mile expanse across the Hudson River connecting Poughkeepsie and Highland. A converted railroad bridge built in 1888, the Walkway is the highest pedestrian bridge in the world (212 feet), providing magnificent bird’seye views of the Hudson River, Catskill Mountains, and surrounding landscape.
Walkway Fast Facts ■ Visitors: Walkway Over the Hudson averages 50,000 visitors per month. ■ Facebook: Walkway Over the Hudson boasts over 15,000 fans on Facebook. ■ Website: Over 75,000 unique visitors each month visit www.walkway.org.
Advertising Program 4.1 million visitors come and spend more than $500 million a year in Dutchess County and the communities surrounding the Walkway Over the Hudson. Grab your share by placing an ad in the 2010 Walkway Over The Hudson Vicinity Map! Consider that more than half of visitors to the Hudson Valley are between the ages of 35-54, and almost 70% have an annual household income of $50K or more. The average out of area visitor stays 3 nights, spending money on food, shopping, recreation, and lodging. Staycations will continue through 2010, and since we are so close to millions of visitors only a short driving distance away, we expect 2010 to be an excellent year.
Benefits To Your Business Distribution and Exposure Increase your visibility through inclusion in 50,000 copies of the Vicinity Map, which will be distributed from October 2010 through April 2011 to: ■ Tourists and consumers who specifically request it. ■ Industry professionals: AAA clubs, meeting & event planners, tour operators, and others. ■ Local organizations: colleges, chambers of commerce and related organizations, and
businesses such as relocation firms and real estate offices. ■ Tourism Information Centers across the Hudson Valley. ■ Visitors to the Walkway Over the Hudson via information kiosks on the bridge. ■ Hudson Valley hotels, motels, inns/B&Bs, plus many area sites and attractions.
Online Presence The 2010 Walkway Over The Hudson Vicinity Map will be available for download on the Walkway website. In addition, a stand-alone microsite is being created for downloading the Vicinity Map. The site will feature additional content on the Walkway—articles and photos— and provide live links to all supporting businesses featured on the Vicinity Map.
For advertising sales contact: Maryellen Case at 914.953.3202 | mcase@chronogram.com or Susann Tapper at 914.318.1436 | susann@chronogram.com LUMINARY PUBLISHING, INC. 314 WALL STREET, KINGSTON, NY 12401 T 845.334.8600 F 845.334.8610