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Welcome Letter 2011 Dutchess County Tourism Travel Guide Ad Reservation Deadline: February 1, 2011 Publication Date: March 1, 2011

December 2010 Dear Dutchess County Business Owner, We are pleased to announce the beginning of advertising sales for the Dutchess County Tourism 2011 Travel Guide. Luminary Publishing, publishers of Chronogram magazine, is proud to be partnering with Dutchess County Tourism again, and we plan to bring you another wonderful guide to our County. EARLY BIRD DISCOUNTS We have kept prices flat for 2011, and further, we are offering a 15% early-bird discount when you complete your space reservation before December 1, 2010. Reservations completed after that date will be charged 2010 prices. A LOOK BACK The 2010 year was a great year for Dutchess County Tourism despite global difficulties. Highlights included the opening of three new restaurants and six new bed and breakfasts. Hotel occupancy tax in 2010 was up 6% and the number of riders on Metro North increased for visitors to the Dutchess County Fair and Farm Fresh. FAST FORWARD TO 2011 The coming year promises to be even better. Over 750,000 people have visited the Walkway over the Hudson, and with continued work on the Walkway to install an elevator, there will be better access for those at every level of mobility. Among the many events planned for 2011 is Restaurant Week, which returns in March. Due to the popularity of area restaurants, Saturdays have been added to the schedule. Area historic sites have added experiential tours to bring visits to life during New York’s second Heritage Weekend (a reduced admission event). The Hudson River Valley Ramble in September offers hundreds of coordinated events throughout the region. Dutchess County farms continue to offer locally made products, tours and interactive experiences to visitors, while lodging in County hotels and B&Bs continues to offer world-class hospitality. A new marina next to Shadows on the Hudson in Poughkeepsie now provides water taxi service to Newburgh’s waterfront, and our thriving art scene continues to attract new galleries. 2011 will be a wonderful year to promote tourism in the Hudson Valley. Dutchess County Tourism Travel Guide is the place to showcase your business. Call soon to reserve your space and take advantage of our early-bird offers.

Love where you are! Sincerely,

Jason C. Stern Publisher

For advertising sales, call Maryellen Case at 914.953.3202 or e-mail mcase@chronogram.com or Tania Amrod at 914.204.3020 or e-mail tania.amrod@chronogram.com LUMINARY PUBLISHING, INC. 314 WALL STREET, KINGSTON, NY 12401 T 845.334.8600 F 845.334.8610


Advertising Benefits 2011 Dutchess County Tourism Travel Guide Ad Reservation Deadline: February 1, 2011 Publication Date: March 1, 2011

DUTCHESS COUNTY TOURISM 2011 Travel Guide Advertising Program 4.1 million Visitors come and spend more than $470 million a year in Dutchess County. Grab your share by placing an ad in the 2011 Travel Guide! As the officially designated destination marketing organization for our area, Dutchess County Tourism’s award-winning Travel Guide is the most comprehensive publication for all there is to see, do, and experience in the county. Consider that more than half of Dutchess County’s visitors are between the ages of 35-54, and almost 70% have an annual household income of $50K or more. The average visitor stays 3 nights, spending money on food, shopping, recreation, and lodging. People are continuing to travel and we are so close to millions of visitors only a short driving distance away, we expect 2011 to be an excellent year.

Benefits To Your Business Database and Contacts Build your customer database by receiving contact information from visitors who complete the reader response card asking for information about your business.

Distribution and Exposure Increase your visibility through inclusion in 80,000 copies of the guide, which will be distributed throughout the year to: ■ Tourists and consumers who specifically request it. ■ Industry professionals: AAA clubs, meeting & event planners, tour operators, and others. ■ Local organizations: colleges, chambers of commerce and related organizations, and

businesses such as relocation firms and real estate offices. ■ 19 countywide Tourist Information Centers ■ I Love NY offices domestically and internationally. ■ Dutchess County hotels, motels, inns/B&Bs, plus many area sites and attractions. ■ Global tourism alliances, including distribution in the UK and Germany through international

trade and travel shows. ■ Domestic and international journalism and travel publications.

Online Presence The Dutchess County Tourism Travel Guide is available for download on the web and receives excellent traffic: ■ ■ ■ ■

Over 1,800 pdf downloads of the Guide in 2010 Almost 1,200 Flash views of the Guide in 2010 Nearly 500,000 visits to DCT website in 2010 Almost 1,800 visitors/day

For advertising sales, call Maryellen Case at 914.953.3202 or e-mail mcase@chronogram.com or Tania Amrod at 914.204.3020 or e-mail tania.amrod@chronogram.com LUMINARY PUBLISHING, INC. 314 WALL STREET, KINGSTON, NY 12401 T 845.334.8600 F 845.334.8610


Rates & Sizes 2011 Dutchess County Tourism Travel Guide Ad Reservation Deadline: February 1, 2011 Publication Date: March 1, 2011

AD SIZES & RATES Full Page / Inside Covers

1/8 Horiz.

7.5” x 10”

1/4

8.75” x 11.25” with bleed

3.625” x 2.1875”

3.625” x 4.625”

1/16 Horiz.

1.6875” x 2.1875”

1/2 Vertical

3/4 Back Cover

3.625” x 9.5”

8.75” x 8.5”

1/8 Vert.

1/2 Horizontal

1.6875” x 4.625”

4.625” x 7.5”

SIZE

W x H

PRICE

SIZE

W x H

PRICE

Inside Covers w/ bleed

8.75” x 11.25”

$5,500

Half Page Horizontal

4.625” x 7.5”

$2,800

Full w/ Bleed

8.75” x 11.25”

$6,000

1/4 Page

3.625” x 4.625”

$1,900

3/4 Back Cover w/ bleed 8.75” x 8.5”

$5,500

1/8 Page Vertical

1.6875” x 4.625”

$1,100

Inside Covers

7.5” x 10”

$5,500

1/8 Page Horizontal

3.625” x 2.1875”

$1,100

Full Page

7.5” x 10”

$5,500

1/16 Page Horizontal

1.6875” x 2.1875”

$600

HALF Page Vertical

3.625” x 9.5”

$2,800

Restaurant Listing

$200**

**Bonus with display ad

SUBMISSION REQUIREMENTS

DISCOUNTS

Pay By

Discount

Early Bird Deadline

12/15

15%

Final deadline

2/1 full price

The deadline for ad submissions is February 1, 2011. Please attach (rather than embed) your materials via e-mail with your business name in the subject line to ads@chronogram.com. We also accept ads on disk or CD via standard mail sent to 314 Wall Street, Kingston, NY 12401, Attn: Production Department. Ads may be submitted as PDF, EPS, TIFF, or JPEG; minimum resolution 300 dpi. We do not accept Quark, Adobe PageMaker, Microsoft Publisher, PowerPoint, or Works files.

PAYMENT TERMS Payment is required with a signed contract prior to sales deadline to ensure space reservation. We accept Visa, MasterCard, Discover, and American Express. Check, money order, or purchase order acceptable pending credit approval. Payments are nonrefundable; credit will be issued for errors in which the Publisher is responsible. The liability of the Publisher for any error for which the Publisher can be held legally responsible will not exceed the cost of the advertising space.

For advertising sales, call Maryellen Case at 914.953.3202 or e-mail mcase@chronogram.com or Tania Amrod at 914.204.3020 or e-mail tania.amrod@chronogram.com LUMINARY PUBLISHING, INC. 314 WALL STREET, KINGSTON, NY 12401 T 845.334.8600 F 845.334.8610


Restaurant Listings 2011 Dutchess County Tourism Travel Guide Ad Reservation Deadline: February 1, 2011 Publication Date: March 1, 2011

Restaurant Listings 4.1 million visitors come and spend more than $470 million a year in Dutchess County. Grab your share by placing an ad in the 2011 Travel Guide! As the officially designated destination marketing organization for our area, Dutchess County Tourism’s award-winning Travel Guide is the most comprehensive publication for all there is to see, do, and experience in the county. Consider that more than half of Dutchess County’s visitors are between the ages of 35-54, and almost 70% have an annual household income of $50K or more. The average visitor stays 3 nights, spending money on food, shopping, recreation, and lodging.

Stimulate Your Business Distribution and Exposure Increase your visibility through inclusion in 80,000 copies of the guide, which will be distributed throughout the year to: ■ Tourists and consumers who specifically request it. ■ Industry professionals: AAA clubs, meeting & event planners, tour operators, and others. ■ Local organizations: colleges, chambers of commerce and related organizations, and businesses such as relocation firms and

real estate offices. ■ 19 countywide Tourist Information Centers and ■ I Love NY offices domestically and internationally. ■ Dutchess County hotels, motels, inns/B&Bs, plus many area sites and attractions. ■ Global tourism alliances, including distribution in the UK and the Germany through international trade and travel shows. ■ Domestic and international journalism and travel publications.

Name:

Type of Food:

Address: Handicapped Access:

Phone:

Reservations Accepted:

Days Closed:

Groups Welcome:

Meals Served:

Outdoor Dining/Waterfront View:

Avg. Price of Dinner Entree:

Live Entertainment:

Restaurant Listing Advertising Price: $200 (FREE when you book a display ad!)

For advertising sales, call Maryellen Case at 914.953.3202 or e-mail mcase@chronogram.com or Tania Amrod at 914.204.3020 or e-mail tania.amrod@chronogram.com LUMINARY PUBLISHING, INC. 314 WALL STREET, KINGSTON, NY 12401 T 845.334.8600 F 845.334.8610


Dutches Tourism 2011