Selected Work Project Management, Concept to Execution
GRAPHICS
Selected Works, Projects
2
2
2
2
2
EVENTS
Selected Works,Planning, Production & Design
3
INTERIORS&FURNITURE
Selected Works , Spaces Design & Styling
COLLABORATIONS SelectedWorksw/creatrives
ART,SCULPTUREMIXEDMEDIA
Selected Works, Production & Design
Past Partnerships, collabs, and f CREATIVE Statement
Resumè/CV BETTERTOGETHER
ARTIST
BIO
Christopher Reyes is a Toronto based creative visionary, and a true example of a modern day Multi-Hyphenate Creative
Educated at the Ryerson School of Interior Design, Christopher has always proven himself a leader of the pack when it comes to sifting out the stylistic noise and identifying the KEY Trends, Colours, Techniques, Applications, Textures, Nods, Undertones, Social Innuendoes, Typography and Products that will captivate, stick, and IDENTIFY and MEMORABLE to the the MARKET that matter
His 10+ years as a Creative Senior Leadership role in at HUDSON'S BAY, HUDSON'S BAY EUROPE expansion and HOME OUTFITTERS He led the entire retail company's Visual , Styling and Merchandising endeavours with one goal in mind to carve out a new and fresh "home destination" image for the retailer, so that HBC Department stores will be synonymous to TREND FORWARD and TOP OF MIND DESTINATION for Home Decor, Kitchen, OUTDOOR, and BRIDAL GIFT REGISTRY SHOP in all CANADA
lDuring his tenure at HB, Christopher’s online blog and infectious creative energy earned him his 15 minutes and caught a CBC producers eye Christopher's was chosen to be on the CBC'S STEVEN and CHRIS Show as they highlighted the spaces of toronto's influential interior bloggers, he then was hired on as part of the set dec team on for their Christmas special "CBC's Special: Christmas with STEVEN and CHRIS"
The TASTE LEVEL that is truly innate and a polished CURATED sense of self & style he has honed is sought after and has gained a following of over 10K on SOCIAL MEDIA and (instagram @ChristopherReyesDesign)
ARTISTIC
STATE MENT
Described as a Multi-hyphenate Creative, Christopher Reyes strives to transcend the conventional boundaries of design, merging functionality with aesthetic innovation Rooted in a passion he sought a formal education in interior design and put in over a decade-long journey in national merchandise presentation management and corporate trend/styling/visual direction roles for notable mid to luxury brands, The workpresented on ChristopherReyesDesigncom is a testament to the fusion of creativity and practicality
‘My creations draw inspiration from the rich tapestry of experiences and interactions, reflecting a deep understanding of the ever-evolving dynamics of the design world Each piece is a manifestation of my commitment to not only meet but exceed expectations, offering a harmonious blend of form and function
Exploring a spectrum that ranges from contemporary minimalism to bold, expressive compositions, my portfolio mirrors the diversity inherent in design With a keen eye for detail and an unwavering dedication to craftsmanship, every project is a narrative woven with precision and passion
At the core of my artistic philosophy lies a belief in the transformative power of design It goes beyond the visual appeal; it is a visceral experience that influences emotions and enriches environments Through my work, I aim to evoke a sense of connection, inviting individuals to engage with spaces on a profound level
Christopher Reyes Design is not merely a showcase of creations but a journey into the intersection of functionality, innovation, and timeless aesthetics It is an invitation to explore the boundless possibilities that design offers, creating spaces that resonate with both purpose and beauty
Welcome to a realm where design is not just a visual endeavor but a sensory voyage, curated by Christopher Reyes
TOGETHER BET TER
The wonderful brands, studios, publications and designers that Christopher Reyes Design has had an opportunity to partner with in various capacities Some featured my work, Others I’ve collaborated with,, publications that wrote about projects I’ve spearheaded Thank you for the support.
-Christopher
RETAIL
DOWN THE AISLES: Hudson’s
Bay
For most Canadians, Hudson’s Bay Company is a name that has been a part of their ives for as long as they can remember The company, which is Canadas longest continually running department store, was established in 1670 Since that day two and a half centuries ago it has continued to expand and fine tune its innovative operations firmly establishing itself as a brand that its millions of customers love and trust Today, there are 90 Hudson’s Bay Company stores two outlet stores and thebaycom under the companys umbrella alongside the Home Outfitters brand in Canada and the Lord & Taylor brand in the United States ‘Home is the companys homewares department, and in 2014, it opened a newly designed space called Home on Seven, on the 7th floor of its Toronto Queen Street premises, that became one of five Global Honorees in the 2015 IHA Global Innovation Awards (gia)
Every year, a jury comprising editors and publishers of the leading home and houseawares trade publications around the world and four retail experts compare the merits of 25 retail stores that have been nominated as the finest in their country This year, the jury found Home on Seven to stand out from the nationa winners not only due to its exceptional use of attention-grabbing graphics and signage, but also for its inspiring visual merchandising, which has become synonymous with the company ’ s overall brand
As the Senior Vice President of Home Alison Coville says, the aim of Home on Seven was to “build upon our strength in the market as a home and leading Gift Registry destination and enhance the bridal experience by grouping all relevant and related businesses on the one floor including china housewares small electrical cookware and bakeware, décor, giftware, gift registry, the Birks and Godiva shops and concierge, creating a onestop shop for brides-to-be”
From the outset, the store’s mission was to make the experience of organizing a wedding stress-free and enjoyable To enhance the enjoyment factor and give the chosen warehouse space a residential loft-like feel it first had to be turned into a calming haven, so windows were created to let in natural light From there, the finest of details for each space in the store was considered
The gift registry space for example, is pivotal at Home on Seven, so it has become a stylish, welcoming space with a large consultation table and four private suites divided by glass walls The design created a shop-within-a-shop feel for casual dining, and after it was enclosed with a metal cage and dark distressed wood panel bases a classic storefront feel was achieved
FEATURED IN:
All sections of Home on Seven had to have their own distinct character to make customers feel less overwhelmed which can often be part and parcel of a large department store experience The housewares section for instance is decked out with dark metals and woods and veined counter tops while light metals and white lacquer wood were applied in the china and gift registry section Concretefinish vinyl tiles were used in the store aisles and warm vinyl wood planks were used in the casual dning area
Everything about Home on Seven is about achieving warmth relaxation and the wecoming feel people have when they enter the home of a friend or family member In the gift registry area a whitewash wood composite floor was laid and accents of powder blue were applied to the walls to bring out the original black-trimmed warehouse windows
The meticuous planning regarding the store’s design was something that impressed a of the judges with special note being made of the fully-equipped modernized demonstration kitchen imbued with an old-world European feel; the suspended distressed pine wood slat ceiling; the placement of interesting pieces of furniture oozing character to create a residential fee and the smattering of inspiration boards to highlight home fashions from across the world
Home on Seven is al about making t easy for the customer to explore the store’s different areas and find new products while being continually inspred so ‘Trend Zones’ have been mapped out to ensure cohesive flow And first impressions do count so as soon as customers step out of the elevator or arrive at the top of the escalator they are visually stimuated and led from one exhibit of products to the next
HOME ON SEVEN
HUDSONS BAY DOWNTOWN TORONTO
One of the many stimulating set-ups in the store is the street-like zone that resembes a market running down the middle of the Casual Dning Department “This allows for strong trend seasona and occasion merchandse stores to be highlighted explans Coville And feature display tables within both the casua and forma dining departments provide a blank canvas for our visua merchandising teams to create inspiring entertainment presentations for customers to mimc in therownhomeswhenentertaining”
The fun use of colorful graphics and funky signage (often incorporating plays on words) throughout Home on Seven adds artistic flourishes while also giving customers something to ponder upon as they locate everything they need From lit-up vintage sgns to graphics created by an artist to emulate backboard scribb ngs directives are relaxing and hepfu again adding to the stress-free environment Betsy the much-oved lfe-szed red cow, for instance, standing by the entrance with a helpful floor plan painted on her side has become the stores icon and her fgure on canvas – Andy Warholstyle–canalsobefoundthroughoutthestore
Each year, Hudson’s Bay Company pubishes four Home’ catalogs that are high quality magazinestye publications Fans of the company love them and they are styled shot and written by some of Canada’s best publishing talent Products from Home on Seven are regularly featured in the catalogs sending the Hudson’s Bay Company message further afied filing Canadians with endless nspration
That message is a cear and strong one: Hudson’s Bay Company makes shopping a wonderful stress-freeexperience withsomefunandfrivo tythrowninforgoodmeasure
HBC IN AMSTERDAM / HUDSONS BAY ‘S FIRST INTERNATIONAL VENTURE CHOSEN AS LEAD TRAINER VISUAL AND STYLIST, MYSELF AND A SELECT 6 OTHER PEERS SET OFF TO EUROPE IN AMSTERDAM, NETHERLANDS HBC REVAMPED AND OCCUPIED 3-4 BUILDINGS RIGHT IN CITY CENTRE EACH OF THE BUILDINGS ARE EXTREMELY UNIQUE AND NO TWO ARE ALIKE, THE HISTORIC BUILDING IN THE IMAGE TO THE LEFT WAS SOLELY DEVOTED TO BABY, TODDLER ABD YOUTH COMMODITIES
CARVING OUT SOME CANADIAN EGVING A LITTLE CANADANKNOD
WE HAD THE CHALLENGE IN BREAKING UP A QUITE NARROW PORTION OF THE BULDNG MERCHANDISE IN THISSECTONAREGADGETSANDSTATIONERY
WE CREATED A VISUAL HIGH LIGHT DOWN THE CENTRE BY ANCHORING A LIFE SIZED CANOE FROM THE METAL RAFTERS THIS VISUALLY CARVED OUT A MN HGHLGHT OPPORTUNITY I SINCE THE SGNATURE STRIPE SHOP WAS TUCKED AWAY AND LOCATED AT THE VERY BACK OF THE BULDNG WE CREATED AN OUTPOSTWTHTWOFORMS
MOMENTUPONENTRY FORGRANDOPENINGWEWENTABITARTSYANDCONCEPTUALTHAN NORMAL CREATING A MUSEUMLIKE NSTALLATIONWHEREAMXOFVISUALPROPPINGAND MERCHANDISEDARESTYLED TOPERFECTION THEIDEAWASLOCAL GUESTSARTST/STYLT WOULDBEINVTEDTOSUBMITPROPOSALSPERSEASONONHOWTHEYWOULD MAGNEA SEASONALDREAMTABLESCAPE
WE ENSURED THERE WAS A DESTNATON FOR BOOKSALWAYS ADDING WARMTH AND CHARACTER TO A LFESTYLED ENVIRONMENT BOOKS PLAY SUCH AN IMPORTSNT ROLE N SETTING THE TONE HAVNG BOOKS ALSO GAVE US THE OPPORTUNTYU TO USE VARIOUS TITLES TO CROSS MERCHANDISE WITHIN OUTPOSTS THROUGHOUT THE STORE DISPAYED AMONSGST STYLED MANNQUNS FURNITURE HOME & DECORINACKLEANINIMALCHICSEASONALTRENDVIGNETTE
GRAPHICS
2024 / 2025
BRIDAL GIFT REGISTRY
“FIND YOUR STYLE AND SCAN””
BRIDAL GIFT REGISTRY
“FIND YOUR STYLE AND SCAN””
HOLIDAY PLANOGRAM
PACKAGING PROPOSAL THEME STICKER
PATIO & BBQ GRAPHIC PLANO REVIEW
SPRING TREND TABLES
CREATIVE DIRECTION & VISUAL DESIGN
PROJECT/SPRNG 2020 ALL STORE - NATONAL SPRNG TABLETOP VISUAL DRECTON FOR HUDSONSBAYSTORES
AS MERCHANDISNG AND STYLNG GUDELNES COMMUNICATED NATIONALLY FOR INDVIDUALSTORESTOFOLLOW
MARKET FIXTURE PROTOTYPICALSIDE A
MARKET FIXTURE PROTOTYPICALSIDE B
MARKET FIXTURE PROTOTYPICALSIDE B
SPRING TREND TABLES
CREATIVE DIRECTION & VISUAL DESIGN
SPRINGTREND
FEATURETABLES
VISUAL
MERCHANDISING
ANDSTYLING
DIRECTIVE
TABLESCAPE TREND ZONE
AUTUMNSBLUSH
MOJAVE HEAT WAVE
COLOR PALETTE DISCUSSION FOR THIS FALL SEASON OUR AIM WAS TO PRESENT COLORS THAT ARE DELICIOUS ENTICING, AND TRULY TANTALIZING – THE KIND THAT AWAKENS YOUR TASTE BUDS WITH VIBRANT REDS LEADING THE WAY, WE SHOWCASED OUR BEST COLOR BLOCKS ALONGSIDE SLEEK AND MINIMALISTIC MERCHANDISING +
COLOUR PALETTE FOR FALL: INDULGENT, TEMPTING, AND MOUTHWATERING THIS SEASON WE AIMED TO PRESENT COLORS THAT ARE DELICIOUS AND IRRESISTIBLE, THE KIND THAT EXCITES YOUR SENSES VIBRANT RED HUES AND HOT COLORS WERE SHOWCASED IN STUNNING COLOR BLOCKS, COMPLEMENTED BY SLEEK AND MINIMALISTIC MERCHANDISING
CREATIVE DIRECTION AND GRAPHIC TREATMENT FOR AN EVENING CHARITY EVENT
MAGAZINE RE:COVER TYPE AND IMAGE
OBJECTIVE / ONLINE THE CHARACTERISTICS OF A MAGAZINE COVER THEN RE WORK THE MAGAZINE COVERS LANDING PAGES OF MY WEBSITE
RE CREATE AN EXISTIONG VOGUE COVER CHANGE AND SWAP OUT ELEMENTS FOR DIFFERENT NARRATIVE
SUB BRAND PACKAGE ARCHITECTURE RE DESIGN.
KNORR SIDEKICKS
COLLAB COLLECTION
CHRISTOPHER REYES FOR BETTENCOURT MANOR
E-COMMERCE CREATIVE MATERIAL TO PROMOTE AND SHOP COLLECTION VIA SOCIAL MEDIA AND EMAIL MARKETING
OVERSIZED DIRECTIONAL QUOTES / HBC EUROPE –BRIOUGHT IN AN ESSENCE OF WHIMSY WITH IMPACTFUL COSR EFFECTIVE DIRECTIONAL SIGNAGE
+ + + V I S U A L
C O M M U N I C A T I O N
W A Y F I N D I N G
PROJECT HBC EUROPE NETHERLANDS
CREATIVE WAYFINDING SIGNAGE
MARKETING COLLATTERAL
MEDIA PREVIEW EVENT
LOBLAW OUTDOOR LIVING TREND
MEDIA PREVIEW EVENT
LOBLAW OUTDOOR LIVING TREND
SUMMER MEDIA PREVIEW
+ P R A C T I V A T I O N + E V E N T D E S I G N & P R O D U C T I O N
PROJECT / JOE FRESH HOME / LOBLAWS OUTDOOR LIVING MEDIA PREVIEW PR EVENT
OBJECTIVE / TO TRANSFORM THE LOBLAWS SHOWROOM INTO SA COLOURFUL EASTCOAST SUMMER CASUAL DESTINATION TO HOST A MYRIAD OF SOCIAL MEDIA INFLUENCERS AS WE TALK ABOUT WHAT EXCITING PRODUCTS WEVE DESIGNED DEVLOPED AND WILL SOON BE AVAILABLE IN STORES
TRANSFORMING THE LOBLAWS SHOWROOM INTO A VIBRANT EAST COAST SUMMER CASUAL DESTINATION TO HOST NUMEROUS SOCIAL MEDIA INFLUENCERS WE WILL SHOWCASE
THE EXCITING PRODUCTS WE HAVE DESIGNED, DEVELOPED, AND WILL SOON BE AVAILABLE IN THEIR NEAREST LOBLAWS SUPERMARKET AISLES
AN EVENING TUSCAN AL FRESCO
PRESIDENTIAL DINNER
+ EVENT DESIGN & PRODUCTION
+ PROP SOURCING & STYLING
PROJECT / PRESIDENT OF HUDSONS BAY RICHAD
BAKER HOSTS A SEMI CASUAL AL FRESCO
DINNER WITH NVESTORS OFFERING A TUSCAN
THEMED MENU THE VISUALS PROPS AND DESIGN PLACED THEM AMONGST THE GLOW OF THE SETTING SUN AS THEY DINE UPON THE ROLLING HILLS BETWEEN V NYAARDS
OBJECTIVE/ TO TRANSFORM THE COURTYARD
LOCATED AT KLIENF ELDS CANADA NTO A TUSCAN
VILLA D NING EXPERIENCE F T FOR HBC S PRESIDENT
MR R CHARD BAKER
CREATIVE DESIGN / TAKING A QUE FROM THE TUSCAN CUISINE TO BE SERVED THE NIGHT OF WE TOOK A CHANCE FOR THE SAKE OF AMBIENCE AND TO TAKE ADVANTAGE OF THE SUMMER
WEATHER AND THE BEAUTIFUL CITY VIEW SKY
TERRACE OUR VERY OWN DESIGNERS DESIGNED TO BE PART OF THE KLEINFIELDS CANADA
EXPER ENCE THE VISUALS PROPING IMAGERY AND OVERALL EVENT DESIGN STRATEGY WAS FOR THEM TO FEEL LIKE THEY VE BEEN TRANSPORTED TO TUSCANY AND EXPERIENC NG D NNER AL FRESO AMONGST THE WARM GLOW OF THE SETTING M DSUMMERNIGHTS SUN AS THEY D NE AND S P VINO UPON THE P CTURESQUE ROLLING H LLS SITUATED BETWEEN VINYAARDS
AT
EXTRAVEGANCE
EXTRAVAGANCE
AT THE GOLDEN GATE SPEAKEASY
CHALÈT DE NOEL
HUDSON’S BAY CHRISTMAS MARKET
CHALÈT DE NOEL
HUDSON’S BAY CHRISTMAS MARKET
CHALÈT DE NOEL
HUDSON’S BAY CHRISTMAS MARKET
150 GRAND PORTAGE
THE HBC SIGNATURE STRIPES COLLECTION
GRAND PORTAGE
WINDOWS +INTERIORS
SUMMER STRIPES
HBC SIGNATURE COLLECTION SUMMER
TORONTO QUEEN STREET4
CANADA’S CHRISTMAS STORE
HUDSON’S BAY “HOLIDAY WARMTH”
WINDOWS
HUDSON’S BAY “HOLIDAY WARMTH” WINDOWS
SYNOPSIS/HISTORIALLY DURING THE LULL OF POST CHRISTMA BLUES HOME RETAILERS TEND TO FOCUS ON COMMODITIES THAT ALLOW US TO NOURISH AND NURTURE OURSELVES NEW YEARS RESOLUATIONS ARE TOP OF MIND AND THE PUBLIC WANTS TO DETOX EAT CLEAN AND RE CENTRE FROM THE ANXIETIES HOLIDAY SEASON CAN BRING
BRICKWORKS BATHROOM GOES EVERGREEN
EVERGREEN BRICKWORK PUBLIC BATHROOM, TORONTO
BRICKWORKS BATHROOM GOES EVERGREEN
PROJECT RE DESIGN AN EXISTING PUBL C MENS WASHROOM TO ALLOW FOR FULL ACCESS BLE USE
SOLUTION CREATING EACH STALL AND RECEPT CLE FULLY SELF SUFFICIENT SUCH THAT THERE IS NO COMMUNAL TOUCH POINT NESESSARY
QUAINT AT QUEENS QUAY
PRIVATE, RESIDENCE
TORONTO, ONTARIO
QUAINT AT QUEENS QUAY
PRIVATE, RESIDENCE
TORONTO, ONTARIO
PROJECT /RIVERSIDE COUPLES ABODE– KITCHEN PHASE
OBJECTIVE / RECONFIGURE LAYOUT TO MAXIMIZE
STORAGE SPACE CONCEAL MICROWAVE AND ADJUST
ISLAND
FOOTPRINT TO GAIN MORE LIVING ROOM SPACE
ONE KING BED
TWO DIFFERENT MOODS
PROJECT / RIVERSIDE LO FT PRINCIPAL BEDROOM
OBJECTIVE / TO CREATE A SERENE, NON FUSSY VERY CASUAL, CALMING, UNCLUTTERED SANCTUARY FOR A YOUNG COUPLE WHO LIVE HECTIC AND BUSY LIVES
FEATURED IN:
A BESPOKE BACHELOR
SAYS GOODBYE BUILDERS BASIC AND GOES FOR ORGANIC MINIMAL MCM MASHUP
SYMPHONYACRYLIC +
A BESPOKE BACHELOR
SAYS GOODBYE BUILDERS BASIC AND GOES FOR ORGANIC MINIMAL MCM MASHUP
+ DESIGNED BY CHRISTOPHER
YUNADINING
TRAXACRYLIC +
BOBBLE TEXTURED PLINTH
MENDITEA LIGHT SCONCE
A BESPOKE BACHELOR
CUSTOMSTOOLDESIGN,2023
There had to be a 2023 answer or version to those midcentury vinyl seat upholstered, wire legged stools our grandparents had I am pretty sure some still linger in the blast from the past basements of today Nonetheless, my point is that that the TUSH stool came from necessity It’s SO hard to find a stool now adays that isn’t an ottoman that has an upholstered seat TUSH was born! We took our Mochi Stool and had it upholstered in faux shearling for extra comfort and whimsy! Now available in the shop
TUSHtripodupholsteredstool
A BESPOKE BACHELOR
SAYS GOODBYE BUILDERS BASIC AND GOES FOR ORGANIC MINIMAL MCM MASHUP
+ SYMPHONY WALL PAINTING
YUNA DINING TABLE
PRISM FORM + SCULPT XL
JAPANDI IS THE NEW SCANDI.
Japandi is a mashup of Zen Japanese interiors and Scandinavian aesthetic I wanted to explore for a client who had a Japandi interior what kind of art work or what shapes or articulation and in what medium would best compliment such a space How minimal? How Maximal? OSAKA was the winning choice for my client
PROJECT / COASTAL MPRESSIONS DESIGN BUILD X CHRISTOPHER REYES DESIGN.
OBJECTIVE / CREATE LARGE DRAMATIC YOUTHFUL CONTEMPORARY ART FOR THREE PROPERTIES THEY ARE DEVELOPING IN BLUE MOUNTAIN
DESIGN BUILD COLLAB
COASTAL IMPRESSION DESIGN BUILD
PROJECT / HOW CRD PRODUCTS LOOK LIKE IN
OBJECTIVE
PROJECT / BETTENCOURT MANOR COLLABORATION OBJECTIVE / TO CREATE A EMI WALL SCULPTURAL COLLECTION THAT WORL WELL WITH THE BETTENCOURT SHOP AND AESTHET C WITH THE S GNATURE CHR STOPHER REYES ATTENTION TO DETAIL BELOW / PAGES FROM THE PROPOSAL DECK THAT WAS PRESENTED TO STORE OWNERS
MINIMALIST AND. MUTED
PRIVATE CLIENT TORONTO
F/W 23 “FORM” COLLECTION
8
7:30PM 10:00 PM
PROJECT / BETTENCOURT MANOR COLLABORATION OBJECTIVE / TO CREATE A EMI WALL SCULPTURAL COLLECTION THAT WORL WELL WITH THE BETTENCOURT SHOP AND AESTHET C WITH THE S GNATURE CHR STOPHER REYES ATTENTION TO DETAIL BELOW / PAGES FROM THE PROPOSAL DECK THAT WAS PRESENTED TO STORE OWNERS
