Jewett Residence: Christie's International Real Estate Marketing Proposal

The Jewett Residence, 2990 Broadway SAN FRANCISCO, CA I May 13, 2022

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@properties | Christie’s International Real Estate Th e D e c e m b e r 2 0 2 1 a c q u i s i t i o n o f C h r i s t i e ’s I n t e r n a t i o n a l R e a l E s t a t e b y @properties added significant technology and marketing might to the ve n e r a b l e g l o b a l l u xu r y r e a l e s t a t e n e t wo r k . A t o p 5 i n d e p e n d e n t b r o k e r a g e firms in the United States, @properties is also one of the real estate i n d u s t r y’s m o s t c l o s e l y wa t c h e d i n n o v a t o r s , h a v i n g d e v e l o p e d a wo r l d c l a s s b r o k e r a g e - t e c h n o l o g y p l a t f o r m . I n a d d i t i o n , i t s l u xu r y s a l e s a n d m a r k e t i n g programs have catapulted @properties to the top of the competitive C h i c a g o r e s i d e n t i a l m a r k e t , wh e r e i t h a s h e l d t h e # 1 m a r k e t s h a r e f o r t h e p a s t 1 3 ye a r s . @ p r o p e r t i e s ’ s t e wa r d s h i p o f t h e C h r i s t i e ’s I n t e r n a t i o n a l R e a l E s t a t e b r a n d promises to deliver a number of tangible benefits for member firms, their a g e n t s , a n d c l i e n t s . A l r e a d y, i n t h e f i r s t q u a r t e r o f 2 0 2 2 , t h e C h r i s t i e ’s I n t e r n a t i o n a l R e a l E s t a t e n e t wo r k h a s e xp a n d e d t o i n c l u d e t h e t o p i n d e p e n d e n t l u xu r y b r o k e r a g e f i r m s i n Chicago, Northern California, and Atlanta. Enhanced marketing, media p a r t n e r s h i p s , a n d a r e e n e r g i z e d r e l a t i o n s h i p wi t h C h r i s t i e ’s a u c t i o n a n d p r i va t e s a l e b u s i n e s s wi l l a l s o c r e a t e u n i q u e o p p o r t u n i t i e s t h a t wi l l d i s t i n g u i s h C h r i s t i e ’s I n t e r n a t i o n a l R e a l E s t a t e a s t h e wo r l d ’s p r e e m i n e n t l u xu r y r e a l e s t a t e c o m p a n y

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the CHRISTIE’S ADVANTAGE

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Our Heritage

Christie’s is a name that speaks of extraordinary art, unparalleled service and expertise, as well as international glamor. Founded in 1766, Christie’s has conducted the greatest and most celebrated auctions over the centuries. Today, Christie’s offers hundreds of auctions annually across a multitude of categories, including fine and decorative arts, jewelry, photographs, collectibles, and wine.

The auction house has a global presence in 46 countries, with salerooms around the world, including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Hong Kong, and Shanghai.

The business philosophy established in 1766 defines our approach to real estate today—one that is founded on trust, integrity, discretion, and expertise.

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Christie’s Auction Update • • • •

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Founded in 1766 by James Christie A p p r o xi m a t e l y 3 5 0 a u c t i o n s a n n u a l l y i n 8 0 s a l e categories Achieved global art sales of $7.1 Billion USD in 2021.

Th e f i r s t i n t e r n a t i o n a l a u c t i o n h o u s e t o o p e r a t e i n d e p e n d e n t l y i n Ma i n l a n d C h i n a wi t h o ff i c e s l o c a t e d i n Beijing and Shanghai

C h r i s t i e ’s N e w Yo r k , N o v e m b e r 1 0 t h , Gustave Caillebotte Jeune homme á sa fenêtre Price Realized, $53,030,000 C h r i s t i e ’s N e w Yo r k , D e c e m b e r 1 , Th e F l a wl e s s S t a r, P r i c e R e a l i z e d , $4,620,000 C h r i s t i e ’s L o n d o n , Ma r c h 1 , F r a n z Ma r c h , T h e F o x e s ( D i e F ű c h s e ) , Price realized,£42,654,000 C h r i s t i e ’s N e w Yo r k , Ma r c h 11 , F e r n a n d o B o t e r o , Ma n o n a H o r s e , Price Realized $4,320,000

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Why Christie’s International Real Estate?

Christie’s International Real Estate offers incomparable service to a global clientele at the luxury end of the residential property market through our New York City brokerage and network of affiliated brokerages worldwide.

Our world-class marketing platform and collaboration with the auction house and members of our exclusive, invitation-only network of the world’s top real estate brokers allow us to deliver the tailored, trusted service that Christie’s clients have depended on for more than 250 years.

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At a Glance: Christie’s International Real Estate • Through its network of leading real estate brokers and its New York City brokerage, Christie’s International Real Estate is the global authority in the marketing and selling of luxury residential properties.

• Network achieved approximately US$500 billion in sales over the last five years and more than 52 million website visits annually • Corporate offices in New York, London, Hong Kong, Los Angeles, and Palm Beach

Sales Highlights

Villa Infinity Anse des Cayes, Saint Barthélemy US$18,231,450 Sibarth Real Estate

1660 South Ocean Boulevard Manalapan, Florida US$39,000,000 Premier Estates Properties

SkyPine Estate Lake Coeur d’Alene, Idaho US$27,500,000 Strand Hill Properties

All data as of December 31, 2020

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Curated Network of Real Estate Specialists Representing:

All data as of March 31, 2021

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Our powerful international reach

All data as of March 31, 2021

Christie’s International Real Estate Significant Sales

O n e B e a c o n C o u r t P H 5 1 & 5 2 | N e w Yo r k , N Y | U S $ 3 0 , 5 0 0 , 0 0 0 Th e N e w Yo r k p e n t h o u s e o f f a m e d f i n a n c i e r S t e v e C o h e n o f A I G C a p i t a l , O n e B e a c o n C o u r t s o l d wi t h t h e e xp e r t i s e a n d g u i d a n c e o f C h r i s t i e ’s I n t e r n a t i o n a l R e a l E s t a t e t o p b r o k e r E r i n B o i s s o n A r i e s . A f t e r b e i n g l i s t e d wi t h m u l t i p l e f i r m s , E r i n a n d h e r t e a m b e c a m e t h e f a m i l y ’s t r u s t e d r e a l e s t a t e a d v i s o r s a n d s o l d t h e p e n t h o u s e f o r o v e r $ 3 0 Mi l l i o n , m a k i n g i t o n e o f t h e h i g h e s t p r i c e d s a l e s i n Ma n h a t t a n i n 2 0 2 1 .

Darlington Mansion | Mahwah, NJ | US$26,000,000 C o n s t r u c t e d i n 1 9 0 7 f o r t h e C r o c k e r F a m i l y, f o u n d e r o f t h e P a c i f i c Railroad and Wells Fargo Bank, this 50,000 square foot manor on 1 2 . 5 a c r e s u n d e r we n t a 7 - y e a r r e s t o r a t i o n . S o l d i n D e c e m b e r 2 0 2 1 , t h e p r o p e r t y wa s a r e c o r d f o r t h e m o s t e xp e n s i v e s a l e i n N e w J e r s e y.

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Christie’s International Real Estate Significant Sales

Horsethief Basin Ranch | Lewiston, MT | US$17,900,000 A 7 , 0 0 0 - a c r e wo r k i n g c a t t l e r a n c h wi t h g r a s s l a n d s , t i m b e r l a n d s , s t r e a m s a n d a b u n d a n t wi l d l i f e . A t t h e h e a r t o f t h e r a n c h i s a l u xu r i o u s 8 , 0 0 0 s q u a r e f o o t c u s t o m l o g h o m e , g u e s t c a b i n s , r i d i n g arena, corrals, and barns.

Vi l l a R K K | P e t i t e S a l i n e , S t . B a r t h s | U S $ 1 8 , 0 0 0 , 0 0 0 O ve r l o o k i n g L o r i e n t B a y, t h i s C a r i b b e a n j e we l i s a c o m p o u n d o n 3 p r i v a t e a c r e s f e a t u r i n g a s p e c t a c u l a r m a i n vi l l a , a g u e s t h o u s e , t e n n i s , g y m , a n d i n c r e d i b l e i n f i n i t y p o o l wi t h b r e a t h t a k i n g v i e ws o ve r t h e b a y.

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Currently on the Market

Hackwood Park | Hampshire, UK A Grade II listed manor on 260 acres US$120,000,000

As G o o d As I t G e t s | As p e n , C O Custom built 20,000 square foot home i n t h e As p e n C o r e US$75,000,000

S e r e n d i p C o ve | Lyf o r d C a y, B a h a m a s A magnificent beachfront compound US$50,000,000

T h e J a m e s F. D . L a n i e r H o u s e | N e w Yo r k , N Y A G i l d e d Ag e N e w Yo r k C i t y M a n s i o n s p a n n i n g 6 f l o o r s US$33,000,000

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our EXPERIENCED TEAM

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The Team

Chris Lim P r e s i d e n t , H e a d o f B r a n d G r o wt h @ p r o p e r t i e s & C h r i s t i e ’s I n t e r n a t i o n a l R e a l E s t a t e | C h i c a g o , I l l i n o i s , S a n F r a n c i s c o , C A & N e w Yo r k , N Y C h r i s L i m i s p r e s i d e n t , h e a d o f b r a n d g r o wt h f o r @ p r o p e r t i e s , o n e o f t h e n a t i o n ’s t o p 1 0 r e s i d e n t i a l b r o k e r a g e f i r m s . I n h i s r o l e , h e l e a d s t h e e xp a n s i o n o f @ p r o p e r t i e s ’ f r a n c h i s e b u s i n e s s a s we l l a s @ p r o p e r t i e s - o wn e d C h r i s t i e ’s I n t e r n a t i o n a l R e a l E s t a t e , t h e wo r l d ’s p r e m i e r l u xu r y r e a l e s t a t e b r a n d a n d n e t wo r k wi t h o v e r 1 0 0 a ff i l i a t e s i n n e a r l y 5 0 c o u n t r i e s . @ p r o p e r t i e s a c q u i r e d t h e C h r i s t i e ’s I n t e r n a t i o n a l Real Estate business in the fall of 2021.

A s a r e a l e s t a t e e n t r e p r e n e u r wi t h t wo d e c a d e s o f i n d u s t r y e xp e r i e n c e , C h r i s h a s a n e xp a n s i v e s k i l l s e t a n d k n o ws wh a t it takes to build and run a successful brokerage. Before m a k i n g t h e m o v e t o t h e Mi d we s t t o j o i n @ p r o p e r t i e s , h e founded Climb Real Estate, a leading San Francisco -based residential brokerage that sold to Realogy Holdings in 2016.

O r i g i n a l l y f r o m n o r t h e r n N e w J e r s e y, C h r i s g r a d u a t e d wi t h h o n o r s f r o m t h e U n i v e r s i t y o f R i c h m o n d a n d wo r k e d i n a d ve r t i s i n g a n d f i n a n c e b e f o r e s t a r t i n g h i s r e a l e s t a t e c a r e e r.

His passions include architecture, design, fine arts, and lobster rolls.

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The Team

S e t h Wa t s k y Vi c e P r e s i d e n t , C h r i s t i e ’s S e r vi c e s C h r i s t i e ' s I n t e r n a t i o n a l R e a l E s t a t e , N e w Yo r k , N Y S e t h W a t s k y i s Vi c e P r e s i d e n t o f C h r i s t i e ’s S e r v i c e s f o r C h r i s t i e ’s I n t e r n a t i o n a l R e a l E s t a t e . A n 11 - y e a r v e t e r a n o f C h r i s t i e ’s , S e t h b e g a n h i s c a r e e r a s a S e n i o r C l i e n t S e r v i c e Representative in the Client Service Department from 2010 – 2014.

I n S e p t e m b e r 2 0 1 4 , S e t h j o i n e d C h r i s t i e ’s I n t e r n a t i o n a l R e a l E s t a t e a s t h e A ff i l i a t e S e r v i c e s a n d Ma r k e t i n g Coordinator for the Northeast Region. As of April 2018, he wa s a p p o i n t e d t o A s s o c i a t e Vi c e P r e s i d e n t , C l i e n t R e l a t i o n s h i p Ma n a g e r.

Mo s t r e c e n t l y, h e wa s p r o m o t e d t o h i s c u r r e n t r o l e o f Vi c e P r e s i d e n t , C h r i s t i e ’s S e r v i c e s , wh e r e h e wi l l m a n a g e t h e r e l a t i o n s h i p b e t we e n t h e a u c t i o n h o u s e a n d r e a l e s t a t e n e t wo r k ; a n d e n h a n c e t h e v a l u e p r o p o s i t i o n b o t h e n t i t i e s c a n o ff e r o n e a n o t h e r.

O r i g i n a l l y f r o m W e s t c h e s t e r C o u n t y, N Y, S e t h g r a d u a t e d f r o m P a c e U n i v e r s i t y ’s Ma n h a t t a n c a m p u s wi t h a d e g r e e i n Th e a t r e A r t s a n d i s a l i c e n s e d N e w Yo r k R e a l E s t a t e Salesperson.

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our UNPARALLED MARKETING

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Our Bespoke Marketing Program Reserved for exclusive homes in the top 10 percent of a market, properties enrolled in our Bespoke Marketing Program benefit from high-impact marketing opportunities that reach Christie’s clients and qualified potential buyers around the world. With marketing tailored to each property, our campaigns tell a unique story for each property in a way that is original, effective, and broadly appealing.

From personalized introductions to potential buyers from auction house specialists to prominent exposure on video screens at salerooms, these properties receive privileged attention and incomparable global exposure. Our ability to make personal introductions between clients of Christie’s and Christie’s International Real Estate creates a synergy between the worlds of art and real estate, and is the foundation of our world-class platform for the highly targeted marketing of noteworthy properties.

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Christie’s Auction House Displays

Christie’s conducts more than 350 sales annually, attracting thousands of art connoisseurs and collectors. Properties are prominently displayed through banners, video montages and luxury living booklets at important auctions in cities such as Hong Kong, Dubai, Paris, London, Geneva, and New York, placing you in front of an audience of high-net-worth potential home buyers. In addition, an ongoing display of your properties through a high-definition video montage on large screens, and collateral are on display throughout the year at Christie’s Rockefeller Center in New York, Christie’s King Street in London, and at Christie’s Alexandra House in Hong Kong.

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Print Collateral

We produce a variety of print pieces throughout the year. In addition to a custom property brochure, we create a number of publications in which your property can be featured. At Christie's sales and other events throughout the year, we distribute elegantly designed Luxury Living booklets showcasing the finest homes in our portfolio. Our quarterly Christie’s International Real Estate Magazine is distributed to approximately 45,000 clients and prospects, making its way to Christie’s salesroom, five-star hotels, Affiliate offices around the world, and more. Chinese editions are sent to top Christie’s Chinese clients and are on display at auction house events in mainland China and Hong Kong. The Luxury Edition is a curated collection of the world’s finest properties distributed to more than 6,000 Christie's top clients worldwide. We promote properties through gallery cards that showcase properties as art and are displayed Christie’s Rockefeller Center (New York), Christie’s King Street (London), Christie’s Alexandra House (Hong Kong), and Christie’s in Moscow.

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Targeted Public Relations & Advertising Strategies Our global print and digital advertising initiatives are strategically tailored to connect with an affluent audience of potential home buyers and real estate investors through targeted placement in the world’s leading publications.

Our press strategies are designed by our international public relations teams to maximize exposure for properties in acclaimed news outlets and drive traffic to property listings on christiesrealestate.com. Properties in our portfolio are routinely chosen by influential publications and the news media as the subject of editorial features, lifestyle pieces, property roundups, travelogues, and business reports. We have a dedicated team and two global public relations firms to support this effort.

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Digital Promotion Our website at christiesrealestate.com showcases the world’s finest luxury property listings in 19 languages. Millions of qualified visitors, 60 percent of whom are non-U.S., are reached annually through sophisticated search engine marketing and inbound marketing campaigns. We also syndicate listings to high-profile English and Chinese language publications, including Barron’s, Bloomberg, Financial Times, The Wall Street Journal, MarketWatch, JamesEdition, Mansion Global, PropGoLuxury, and Zaobao, as well as global Affiliate websites.

Our stylish luxury lifestyle and real estate blog, luxurydefined.com, is a powerful and differentiating tool. Editorial-style features highlight properties from our global network alongside elegant editorial in the areas of art, architecture, interior design, fashion and travel among many others. Our weekly blog email goes to more than 9,000 people and enjoys a 50 percent open rate.

We engage more than one million users per month in 150 different countries on Facebook, Twitter, Instagram, LinkedIn and Pinterest. We reach more than 20,000 clients and prospects with our monthly Luxury Living e-newsletter highlighting some of the most beautiful and iconic properties in our portfolio.

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Expanding Our Global Reach

We employ a variety of initiatives to reach clients across the globe. We exhibit at Christie’s sales in Hong Kong and Shanghai, and at Asia Week in New York. This includes promoting properties in our Luxury Living booklets, which are available in both English and Chinese. Christie’s International Real Estate Magazine, distributed quarterly, is translated into Chinese and distributed to Christie’s top 2,000 clients and at these Christie’s sales. We do Chinese language posts each month on Christie’s WeChat account and on our own Weibo account.

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Events

We create bespoke events to reach high-net-worth individuals, many of whom are discerning potential buyers. Bespoke events include private sales and educational lectures paired with luncheons, cocktail receptions, formal dinner experiences, and more at your property. Guests can engage with Christie’s Luxury specialists, learning about art, jewelry, watches, handbags, and wine.

We also participate in luxury lifestyle events throughout the year to reach this target audience. Each year we participate in Pebble Beach Automotive Week with a hospitality suite at the Concours d’Elegance vintage auto show and promotion of properties through a video montage and luxury living booklet. In addition, Christie’s Luxury Specialists participate, showcasing jewelry, watches, and handbags.

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Bespoke Marketing Plan

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Bespoke Marketing Plan

Upon listing your property we will develop a timeline for the following services

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Conclusion We thank you f or giving us the opportunity to We trust this proposal expresses our deep commitment to the sale provide you with an overview of our marketing of your property. Our entire team would like to assure you that we services and how we would position your will apply our superlative standards toward achieving the highest exceptional residence located at 2990 results on your behalf and making this sale process as seamless as Broadway f or sale. W e are enthusiastic at the possible. We are extremely enthusiastic about the prospect of prospect of working with you and are conf ident working with you on the sale of this exceptional property, and are that our expertise will provide you with the confident that the expertise and passion of our global highest possible f inancial return.

Any team of brokers andul specialists, togethersale with our unparalleled successf real estate involves antrack record, will provide you with the highest possible financial return. ongoing and open dialogue, and we lookAny realfestate salediscussing involves an ongoing openwith dialogue, f successful orward to urther our and ideas and we looklearning forward to further with you. you and morediscussing about our theideas subject property. We are available at any time should you have any questions.

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AMERICA New York 20 Rockefeller Plaza New York, New York 10020 USA T +1 212 468 7140

Palm Beach 313 1/2 Worth Avenue, Suite 4B Palm Beach, Florida 33480 USA T +1 561 805 7327

ASIA

EUROPE

Hong Kong 22nd Floor, Alexandra House 18 Chater Road Central, Hong Kong T +852 2978 6788

London 8 King Street, St. James’s London SW1Y 6QT United Kingdom T +44 20 7389 2959

christiesrealestate.com

Los Angeles 336 North Camden Drive Beverly Hills, California 90210 USA T +1 310 385 2690