Beaconsfield Marketing Report July 2022

Beaconsfield Estate Bedford Hills, NY

MARKETING REPORT I July 18, 2022

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Section I. Bespoke Marketing Review

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BEACONSFIELD ESTATE PROPERTY COLLATERAL

Four Page Property Brochure Distributed to Christie’s global salerooms and CIRE affiliate offices

BEACONSFIELD ESTATE DIGITAL

Optimized Property Web Ad on Christie's Real Estate Site ongoing

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BEACONSFIELD ESTATE DIGITAL

Featured Property on Christie's Real Estate Homepage Video Carousel ongoing

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BEACONSFIELD ESTATE DIGITAL

Beaconsfield Estate is syndicated to the following online publications

Mansion Global

PropGoLuxury China

Wall Street Journal

ZaoBao China

Bloomberg

Penta

Market Watch

Robb Report

Financial Times

James Edition

Country Life

CORNELIA C. HECKENBACH KORNELIA STUPHAN

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BEACONSFIELD ESTATE DIGITAL SOCIAL MEDIA Instagram Property Video Feature @christiesrealestate March 29, 2022

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BEACONSFIELD ESTATE DIGITAL SOCIAL MEDIA Facebook Property Feature March 21, 2021

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BEACONSFIELD ESTATE DIGITAL SOCIAL MEDIA Instagram Property Feature March 21, 2021

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BEACONSFIELD ESTATE DIGITAL SOCIAL MEDIA Twitter Property Feature March 21, 2021

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BEACONSFIELD ESTATE DIGITAL BLOG Luxury Defined Article Designing for Well Being December 2020

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BEACONSFIELD ESTATE DIGITAL BLOG

Luxury Defined Article 9 Homes with Guest Houses October 22, 2020

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BEACONSFIELD ESTATE DIGITAL BLOG

ZaoBao China Client Newsletter Distributed to 60,000 subscribers in mainland China May 2, 2022

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BEACONSFIELD ESTATE AUCTION HOUSE EXPOSURE

Bespoke Video Montage Displayed in Christie’s New York, London, & Hong Kong Salerooms & Syndicated to CIRE Agent Portal and Vimeo Channels Ongoing

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BEACONSFIELD ESTATE AUCTION HOUSE EXPOSURE

Brochure and Video Montage Display Christie’s International Real Estate FOH at 20 Rockefeller Plaza Ongoing

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BEACONSFIELD ESTATE AUCTION HOUSE EXPOSURE

Christies.com Homepage Feature Banner Ad Promotion Week of March 21, 2022

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BEACONSFIELD ESTATE AUCTION HOUSE EXPOSURE

Christie’s Client Newsletter Upcoming Opportunity and Run Date TBD Example shown below

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BEACONSFIELD ESTATE ADVERTISING MAGAZINE Christie’s Real Estate Quarterly Magazine Distributed to 40,000 subscribers Full Page Property Advertisement Q4 October – December 2020 Q2 April – June 2022 Q3 July – September 2022

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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

Wall Street Journal: February 7, 2021

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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

Wall Street Journal: February 19, 2021

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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

Wall Street Journal: March 19, 2021

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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

Financial Times: April 10, 2021

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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

New York Times: April 11, 2021

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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

Wall Street Journal: April 16, 2021

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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

Wall Street Journal: June 11, 2021

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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

New York Times: July 11, 2021

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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

Wall Street Journal: June 10, 2022

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BEACONSFIELD ESTATE PUBLIC RELATIONS

Press Release Posted to CIRE Press Center and Distributed to Media December 2, 2020

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BEACONSFIELD ESTATE PUBLIC RELATIONS Patch Westchester Feature March 15, 2022

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BEACONSFIELD ESTATE PUBLIC RELATIONS Daily Voice Bedford & Katonah Exclusive Feature April 12, 2022

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BEACONSFIELD ESTATE PUBLIC RELATIONS Westchester Magazine Feature An Upcoming Opportunity and Run Date TBD

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Section IV. Web Analytics

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Geography Listing ID/Property Title: Beaconsfield Estate 02/01/2021 - 07/19/2022 Top 10 Countries, by Users

Top 5 Countries, by Users

Country

Users

United States

5,310

United Kingdom

637

Canada

371

Germany

124

Australia

92

Netherlands

91

India

86

France

70

Sweden

57

Ireland

56

Top 10 States, by Users

Top 5 States, by Users

Region

Users

New York

2,155

New Jersey

639

England

548

Florida

283

Massachusetts

247

Connecticut

226

California

223

Ontario

206

Texas

140

Virginia

130

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Geography Listing ID/Property Title: Beaconsfield Estate 02/01/2021 - 07/19/2022 Top 10 Cities, by Users

Top 5 Cities, by Users

City

Users

New York

1,434

(not set)

409

London

345

Boston

152

Toronto

133

Secaucus

97

Washington

96

Chicago

64

Los Angeles

63

Montreal

62

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Engagement Listing ID/Property Title: Beaconsfield Estate 02/01/2021 - 07/19/2022 Pageviews & Visitors by Day

Average Time Spent on Page

Property Inquiries and Interactions (Events) by Type

Inquiries & Property Interactions

Event Action

Total Events

phone access

11

social share twitter

8

email property detail

2

listing brochure

1

print listing

1

send to mobile

1

Total

24

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Source Listing ID/Property Title: Beaconsfield Estate 02/01/2021 - 07/19/2022 Total Page Views - by Device Device Category

Pageviews

desktop

4,500

mobile

4,078

tablet

788

Total

9,366

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Help Listing ID/Property Title: Beaconsfield Estate 02/01/2021 - 07/19/2022 The metrics in this report represent users/visits, page views and interactions within your Property Details pages on the ChristiesRealEstate.com website.

Below are the definitions for each component in the report.

Top Countries by Users: This metric represents the top countries users/visitors originate from Property Page views by Day: This metric represents how many page views your properties received per day.

Average time on page: This metric represents the how engaged users are with your property pages Pageviews by Device: This metric represents all pageviews for your properties by device category (desktop, mobile, tablet) Property Interactions are defined as: - email property detail: Emailed to agent for more information or for appointment - email friend: Emailed to/share with nother person - listing brochure: Downloaded listing brochure pdf - click affiliate logo: Clicked to Affiliate profile page - click more info link: Clicked to property page on Affiliate website - print listing: Printed listing - social share: Shared on Twitter, Facebook, Google+ or Pinterest - virtual tour: Clicked to view property virtual tour Property Inquiries and Interactions (Events) by Type: This metric represents the number of each type of property interaction in the given time period

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