Maison Catalogue 1

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table of contents Where we come from

Design Mall Stand

The Heritage

HORECA Food Services

State - of - the - Art Facilities

Foods  Breakfast Traditional Continental Organic

Resources About Samira Maatouk The Concept Coffee House & Bistro Mall Stand  Marina Mall  Al Ain  Fresh Roastery (Khalidiyah) Fresh Coffee Island  Customized Blending  Fresh Espresso Beans

Beverages  Hot Coffee  Cold Drinks  Healthy Tea Sandwiches Pastries HORECA Mondo Espresso Products Coffee Machines Franchising

where we come from..

1

the heritage

In 1960 Mahmoud Maatouk father of Samira Maatouk, a pioneering coffee enthusiast, inaugarated the first Maatouk Maison du CafĂŠ in Azarieh, Downtown Beirut.

The cafĂŠ specialized in freshly roasted premium coffee with uniquely distinguished blends and became widely accalimed for its outstanding brew.

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r physical hazards thus ensuring the products’ content and all times.

ant facilities

plant is equipped with the technology that adheres to strict tandards. The entire production en beans to sealed pack, are fully osed system that is protected from r physical hazards thus ensuring the products’ content and production plant is equipped with all The times.

The plant facilities

the state-of-the-art technology that adheres to strict quality control standards. The entire production process, from green beans to sealed pack, are fully automated in a closed system that is protected from environmental or physical hazards thus ensuring consistency of the products’ content and specifications at all times.

The production plant is equipped with the state-of-the-art technology that adheres to strict quality control standards. The entire production process, from green beans to sealed pack, are fully automated in a closed system that is protected from environme hazards thus ensuring consistency of the products’ content and specifications at all times.

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state-of-the-art facilities

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Raw materials from the ground to your cup

beans are imported via trusted and c transportation systems directly to Factories’ purposely built warehouses, k under high quality assured environmental st Once roasted to perfection and ground it goes instantly to fresh preserving packaging, using “bi-Nitrogeninert” and the one way degassing valve which is the most advanced packaging technology, to retain the rich aroma and taste ensuring its authenticity and unique flavor until it is opened.

Cup tasting is an integral phase of th assurance process. Each production Once selected from the best lands in the world, the beans are imported via trusted undergoes tight tests theFactories’ laboratory and controlled transportation systems directly toin Maatouk purposely built warehouses, keeping it under high quality assured environmental standards. trained experts to ensure it meets the pre Cup tasting is an integral phase of the quality assurance process.

Each production standards of quality, taste and aroma. batch undergoes tight tests in the laboratory by highly trained experts to ensure it meets the pre-set high standards of quality, taste and aroma.

goes sing alve ogy, g its

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resources

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about samira maatouk A passionate, dynamic and ambitious entrepreneur, brought the genuine heritage of her Father Mahmoud Maatouk into an innovative, futuristic and sensorial indentity...

She founded “Maison Samira Maatouk”.. Maison de Qualité Fondée En 1960”.. A Café Et Bistro brand that is very much innovative yet authentic and true to its origins.

The excellence that has always been on the inside of every package is now identifiable from the outside..

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the concept “Maison Samira Maatouk� is an innovative concept of Cafes et Bistros chain serving customized coffee blends that caters to the guests specific tastes, and offering a flavorful sensory experience with wide offerings that includes: Hot and cold beverages food and dessets menus retail offer (i.e. coffee machines, hiney products, coffee capsules and pods, tea variety, chocolate, nuts, etc.)

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Coffee House & Bistro

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9

MALL Stand

Present at

MALL Stand

Marina Mall

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MALL Stand

Al Ain

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13

Fresh Roastery

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customizedblending

fresh coffee island 15

customizedblending • The Fresh Coffee Island is an Innovative concept introduced by Mondo Espresso • Innovation centered around customizing the consumption experience to induce selling of Roasted Beans inside Hypermarkets.

• Customized display with a variety of Beans from different origins will be specialy grinded live for consumers special Blend . • The idea is to create a customized stand at Malls, Hypermarkets, HORECA and Public shopping venues to sell Fresh roasted Espresso Beans • The Advantage: ♦ Unlike grinded coffee, Beans shelf life remains for nearly 40 Months.. ♦ This stand is specialized for customers who prefer to have fresh coffee with a specially customized blend.

fresh coffee island

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fresh espressobeans • Innovation centered around customizing the consumption experience to induce selling of Roasted Beans inside Hypermarkets.

• 3 meter Diameter Display with a variety of Beans, will be specially grinded live for consumers customized Blend • The Fresh Coffee Island is an Innovative concept introduced by Mondo Espresso.

• The idea is to create a customized stand at Malls, Hypermarkets, HORECA and Public shopping venues to sell Fresh roasted Espresso Beans • The Advantage: ♦ Unlike grinded coffee, Beans shelf life remains for nearly 40 Months.. ♦ This stand is specialized for customers who prefer to have fresh coffee with a specially customized lend.

fresh coffee island 17

how does it work?

• An expert will help customers to select their beans based on their taste, he will grind them and deliver Fresh Espresso with specialized blend.

• The customer’s special blend will be registered on a privilege card.. The next visit, customers present their card and will get their blend automatically.

• Customers can as well order their special blend from home by giving the card number.. The blend will appear on the system.

fresh coffee island

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Product list

Products Unit

Selling Price / Unit in (AED)

Retail Sale Price / Unit in (AED)

NUTS

TEA 1 pc.

Mix Nuts #1 (Kernel) 14.00 20.00

500g.

1 kg.

80.00

56.00

Espresso Pod Cafe Gold 18 x 7g.

1 pc.

Mix Nuts #2 (Extra Mix) 20.00 14.00

500g.

1 kg.

65.00

5.50

Capsule Machine Mondo Moderno Black

1 pc.

600.00 420.00 Mix Nuts #1 (Kernel Mix)

100g.

1 pc.

10.00

7.00

Capsule Machine Mondo Moderno Red

1 pc.

900.00 630.00 Mix Nuts #2 (Extra Mix)

100g.

1 pc.

8.00

5.60

Capsule Machine w/ Frothier-Mondo Moderno Black

1 pc.

600.00 Cashew 240

420.00

500g.

1 kg.

90.00

63.00

Capsule Machine w/ Frothier-Mondo Moderno White

1 pc.

600.00 Almond Roasted

420.00

500g.

1 kg.

90.00

63.00

Espresso Pod Machine with Frothier Maatouk Black

1 pc.

750.00 Almond Salted

525.00

500g.

1 kg.

90.00

63.00

Espresso Pod Machine Maatouk Black

1 pc.

580.00 406.00 Pistachio Roasted - Super

500g.

1 kg.

120.00

84.00

RDL Espresso Machine Maatouk mini POD Std.

1 pc.

1,100.00 770.00 Pistachio Salted - Super

500g.

1 kg.

120.00

84.00

Espresso Machine Prod + Grinding

1 pc.

6,500.00 4,550.00 Japanese Crackers (Biscuit)

500g.

1 kg.

40.00

84.00

Turkish Coffee Machine - OKKA 2 cups

1 pc.

1,200.00 Peanut Kri - Kri

500g.

1 kg.

40.00

28.00

Turkish Coffee Machine BE-711 2 cups

1 pc.

2,000.00 1,400.00 Peanut Roasted (Sudani)

500g.

1 kg.

37.00

25.90

Turkish Coffee Machine BE-751 1 cup

1 pc.

1,250.00 875.00 Peanut Oil

1 kg.

37.00

25.90

DELLA Corte DC II

1 pc.

37,620.00 Peanut Salted

Tea Ceylon Black Can (Black) 100g.

Products Unit

840.00

26,334.00

1 kg.

37.00

25.90

Turkish Seeds

1 kg.

30.00

21.00

Espresso Pod Cafe Lungo 18 x 7g.

1 pc.

Espresso Pod Cafe Gold 18 x 7g.

1 pc.

Capsule Machine Mondo Moderno Black

1 pc.

Capsule Machine Mondo Moderno Red

1 pc.

Capsule Machine w/ Frothier-Mondo Moderno Black

1 pc.

Capsule Machine w/ Frothier-Mondo Moderno White

1 pc.

Espresso Pod Machine with Frothier Maatouk Black

1 pc.

Espresso Pod Machine Maatouk Black

1 pc.

500g.

White Seeds

1 kg.

50.00

35.00

1 kg.

95.00

66.50

500g.

1 kg.

120.00

84.00

Istanbul 500g.

20.00 14.00 Kodamia 500g.

20.00 14.00 Kodamia Salted 600.00 420.00 Corn Smoked 500g.

900.00 630.00 Macadamia 500g.

600.00 420.00 Super Seeds 500g.

600.00 420.00

1 kg.

30.00

21.00

1 kg.

25.00

17.50

1 kg.

25.00

17.50

500g.

Whole Sale Price / Retail Sale Price / Hazel Nut Unit in (AED) Unit in (AED) Walnuts - Chile

MACHINES & PODS

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Whole Sale Price / Retail Sale Price /Packing Products Unit Unit in (AED) Unit in (AED)

RDL Espresso Machine Maatouk mini POD Std.

1 pc.

Espresso Machine Prod + Grinding

1 pc.

Turkish Coffee Machine - OKKA 2 cups

1 pc.

Almond Green Raw 250g.

750.00 525.00 Raisin Dry Black 250g.

580.00 406.00 Raisin Dry Gold 250g.

1,100.00 770.00 Walnut Whole 250g.

6,500.00 4,550.00 Cashew 250g.

1,200.00 840.00

Turkish Coffee Machine BE-711 2 cups

1 pc.

2,000.00

Turkish Coffee Machine BE-751 1 cup

1 pc.

1,250.00

875.00

DELLA Corte DC II

1 pc.

37,620.00

26,334.00

1,400.00

1 kg.

30.00

21.00

1 kg.

150.00

105.00

1 kg.

30.00

21.00

1 pc.

22.50

15.75

1 pc.

15.00

10.50

1 pc.

15.00

10.50

1 pc.

30.00

21.00

1 pc.

20.00

14.00

Products Packing Unit

Products Retail Sale Price /

Unit in (AED)

Packing

Unit

Selling Price / Unit in (AED)

Retail Sale Price / Unit in (AED)

500g.

1 kg.

80.00 Arabic Coffee Dark 56.00

500g.

1 kg.

50.00

35.00

500g.

1 kg.

53.00

37.10

500g.

1 kg.

50.00

35.00

Mix Nuts #2 (Extra Mix)

500g.

1 kg.

65.00 Arabic Coffee Dark with 5.50Cardamom

Mix Nuts #1 (Kernel Mix)

100g.

1 pc.

10.00 Arabic Coffee Light 7.00

Mix Nuts #2 (Extra Mix)

100g.

1 pc.

8.00 Arabic Coffee Light with 5.60Cardamom

500g.

1 kg.

53.00

37.10

500g.

1 kg.

53.00

37.10

Cashew 240

500g.

1 kg.

with Cardamom (KSA) 90.00 Arabic Coffee Light 63.00

Almond Roasted

500g.

1 kg.

(KSA) 90.00 Arabic Coffee Light 63.00

500g.

1 kg.

50.00

35.10

Almond Salted

500g.

1 kg.

90.00 Ceylon Coffee Dark 63.00

500g.

1 kg.

70.00

49.00

Pistachio Roasted - Super

500g.

1 kg.

with Cardamom 120.00 Ceylon Coffee Dark 84.00

500g.

1 kg.

73.00

51.10

120.00 Ceylon Coffee Light 84.00

500g.

1 kg.

70.00

49.00

Pistachio Salted - Super

500g.

1 kg.

Japanese Crackers (Biscuit)

500g.

1 kg.

with Cardamom 40.00 Ceylon Coffee Light 84.00

500g.

1 kg.

73.00

51.10

Peanut Kri - Kri

500g.

1 kg.

Turkish Coffee 40.00

500g.

1 kg.

50.00

35.00

Peanut Roasted (Sudani)

500g.

1 kg.

Cardamom 37.00 Turkish Coffee with 25.90

500g.

1 kg.

53.00

37.10

Peanut Oil

1 kg.

37.00 Guatamela Coffee Dark 25.90

500g.

1 kg.

65.00

45.50

Peanut Salted

1 kg.

500g.

1 kg.

68.00

47.60

500g.

1 kg.

150.00

105.00

500g.

1 kg.

100.00

70.00

500g.

1 kg.

60.00

42.00

28.00

Turkish Seeds

1 kg.

White Seeds

1 kg.

Guatamela Coffee Dark with Cardamom 37.00 25.90 Roasted Kenyan Coffee 30.00 21.00 Roasted Columbian Coffee 50.00 35.00

Hazel Nut

1 kg.

95.00 American Coffee

Walnuts - Chile

1 kg.

500g.

500g.

500g.

66.50

120.00 Espresso Coffee Classic 84.00

500g.

1 kg.

60.00

42.00

1000g.

1 pc.

95.00

66.50

Istanbul

500g.

1 kg.

30.00 Mondo Moderno Espresso 21.00

Kodamia

500g.

1 kg.

with Cardamom 25.00 Arabic Coffee Dark 17.50

250g.

1 pc.

18.00

12.60

Arabic Coffee Light with Cardamom 25.00 17.50 Best Coffee with Cardamom 30.00 21.00

250g.

1 pc.

18.00

12.60

250g.

1 pc.

13.00

9.10

450g.

1 pc.

23.00

16.10

Kodamia Salted

1 kg.

Corn Smoked

500g.

1 kg.

Macadamia

500g.

1 kg.

Super Seeds

500g.

1 kg.

Cardamom 30.00 Best Coffee without 21.00

250g.

1 pc.

11.50

8.05

Almond Green Raw 250g.

1 pc.

Cardamom 22.50 Best Coffee without 15.75

450g.

1 pc.

20.50

14.35

Raisin Dry Black 250g.

1 pc.

15.00 Decaffeinated Blend 10.50

250g.

1 pc.

28.00

19.60

Raisin Dry Gold 250g.

1 pc.

Cardamom 15.00 Gourmet Coffee with10.50

250g.

1 pc.

15.00

10.50

Walnut Whole 250g.

1 pc.

Cardamom 30.00 Gourmet Coffee with21.00

450g.

1 pc.

27.50

19.25

1 pc.

20.00 Gourmet Coffee without 14.00Cardamom

250g.

1 pc.

13.50

9.45

Gourmet Coffee without Cardamom

450g.

1 pc.

24.50

17.15

Mondo Moderno Espresso Pods 18x7g.

126g.

1 pc.

20.00

14.00

Private Blend Coffee with Cardamom

250g.

1 pc.

18.00

12.60

Private Blend Coffee without Cardamom

250g.

1 pc.

16.00

11.20

Cashew 250g.

150.00 Best Coffee with Cardamom 105.00

Product list

FRESH BEANS

NUTS Mix Nuts #1 (Kernel)

/ Selling Price

Unit in (AED)

20

New Design Mall Stand

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HORECA Food Services

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Foods 23

Breakfast Traditional breakfast

Continental Breakfast

Maison Samira Maatouk Depuis 1960 ensures premium services by offering state-of-the-art hot and cold beverages, dine-in special breakfast menu, as well as take away drinks and delights.

Organic Foods

Breakfast

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Beverages

Hot

Coffee Flavored Turkish Coffee Maatouk Blend Turkish Creamy Turkish

Arabic Coffee single Arabic Coffee Double Dallah Special Maatouk Blend Half Dallah Macchiato Signature Espresso Single Espresso Single Decaf Espresso Double Espresso Double Decaf

Turkish Coffee 25

CafĂŠ Miel Skinny Latte Americano Americano Decaffeinated Cappuccino Cappuccino Decaffeinated Hot Chocolate Mocha

Hot

Special

Mocha

Flavored Cappucino

Turkish

Double

Coffee

Espresso

Cinnamon

Choco

Cappucino

cappucino

Frappe

Macchiato

Beverages

Espresso

26

Beverages

Cold drinks

Special Barman Apple, Orange, Pineapple, Banana 27

Daiquiri

Virgin Mojito

Lemon Juice, Strawberry Syrup, Strawberry, Mint

Brown Sugar, Lime Slices, 7up, Mint

Fruit

San Francisco

Shake Orange, Pineapple, Mango, Coconut

Peach, Orange, Grenadine, Lemon, Pineapple

Beverages

Strawberry

28

Beverages

Iced Tea

Cold drinks

29

Frappe

vanilla

choco

Beverages

Milk Shake

30

Foods

Healthy

Tea Tea selection Mentos White Silver Needle Tea Black Tea Black Tea with cardamom Organic Black tea Add Mentos

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Green Mentos White Silver Needle Tea Green Tea Green Ginger Tea Green Moroccan Tea Black Tea Black Tea with cardamom Organic Black tea Add Mentos

Foods

Tea

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Foods 33

Turkey& Cheese

Salmon bagel

Turkey cheese sandwich

Happy Hour Combo

Signature sandwiches Labneh Sandwich Fresh Mint, Cucumber, Tomato, Olives, Chips Vegetarian Sandwich Grilled Vegetables, Sundried Tomato, Chips

Foods

Sandwiches

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Foods

Fresh Salads Maatouk caesar

Mixed Salads, Cherry Tomato Pine seeds, Hazelnuts, Croutons, Parmesan

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Organic cereal bowl

Fresh Buffalo Mozzarella, Local Tomato, Tomato Sauce, Fried PanĂŠ Mozzarella, Pesto Sauce

Bistro Mixed Salad, Cherry Tomato, cucumber, Radish Parsley, Asparagus, Pepper, Mint, Parmesan.

Foods

salad

36

Foods 37

Pastries

Macaron

Bake

Ice Cream

Raspberry

Tiramisu

Fondant

with madeleine

tart

au chocolat

Foods

home made

cheese

38

HORECA Product 39

Special Classic Blend (Original)

Special Classic Blend (With Cardamom)

GOURMET BLEND 450g. (with Cardamom)

HORECA Product

GOURMET BLEND 450g. (Original)

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HORECA Product

Maatouk 1960 Arabic Coffee The taste of a time-honored tradition Maatouk 1960 Arabic Coffee retains the brand’s highest quality promise and premium appeal amongst coffee drinkers. Years ago, the best Arabic coffee was meticulously prepared at home by matriarchs for their families to savor and enjoy. Maatouk Factories took huge steps in researching and developing the first Arabic coffee that retains its original blend and taste that is highly appreciated by Arab consumers around the world. Both the light and the dark roasts offer an authentically flavorful and warming coffee experience every time.

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Product Description

ARABIC COFFEE (Light Roast) Product Description The Arabic blend from Maatouk 1960 retains the highest quality promise and appeal amongst Arabic coffee drinkers. Years ago, the best Arabic coffee was meticulously prepared at home by women for their families to enjoy. Maatouk Factories researched and developed the first Arabic coffee that retains the original recipe and taste and that is loved by people from around the Arab world. Both the light and dark roasts offer coffee enthusiasts a flavorful and warming drinking experience everytime.

The Arabic blend from Maatouk 1960 retains the highest quality promise and appeal amongst Arabic coffee drinkers. Years ago, the best Arabic coffee was meticulously prepared at home by women for their families to enjoy. Maatouk Factories researched and developed the first Arabic coffee that retains the original recipe and taste and that is loved by people from around the Arab world.

Both the light and dark roasts offer coffee enthusiasts a flavorful and warming drinking experience every time.

Product Arabic Coffee Light Roast 500 g

Item Code

6.297000.431055

Packing per Carton 20 x 500 g

Kilo per Carton 10 kg

Carton Volume 0.033 m3

LxWxH 56 x 28 x 21 cm

ARABIC COFFEE (Light with Cardamom) Product Description The Arabic blend from Maatouk 1960 retains the highest quality promise and appeal amongst Arabic coffee drinkers. Years ago, the best Arabic coffee was meticulously prepared at home by women for their families to enjoy. Maatouk Factories researched and developed the first Arabic coffee that retains the original recipe and taste and that is loved by people from around the Arab world. Both the light and dark roasts offer coffee enthusiasts a flavorful and warming drinking experience everytime.

Carton Load 20 ft Reefer

Cartons

Pieces

Tons

720

14400

7.2

40 ft Reefer

1600

32000

16

A R A B I C C O FFE E

Item Bar Code

HORECA Product

HFCARASAN-00A1

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ESPRESSO grinder offer

PREMIUM ESPRESSO beans 1Kg.

Mondo Espresso product 43

PREMIUM ESPRESSO capsules

Item Description

PREMIUM ESPRESSO Pods

Packing

Mondo Espresso beans

1kg. / Bag

Mondo Espresso beans

500g. / Bag

Mondo Espresso

7g. x 18 pods

Mondo Espresso capsule gourmet gold

10 x 10 x 5g / box

Mondo Espresso capsule lungo

10 x 10 x 5g / box

Mondo Espresso capsule decaf

10 x 10 x 5g / box

Mondo Espresso product 44

DC One

DALLA CORTE

Its simple and intuitive operation makes this unique in the market of espresso grinder. Flat grinding wheels designed specifically to get or cut perfect bean, automatic recognition of single and double doses, which facilitates the display settings and cooling system that prevents overheating of ground coffee.

DC Two

Excellent performance both as a grinder independent or as part of the dc system: if it is connected with a serial cable to an espresso machine or dc Evolution Pro, the grind and the amount of ground coffee are automatically adjusted through the GCS - Grinder Control System, providing a constant quality in the cup.

DC Pro The dc pro combines the most modern, highest grade material with future oriented functionality. A system that has been approved and refined. A system for individuals and for those in pursuit of systematic gastronomical concepts.

Super Mini Designed for small restaurants and bakeries, the Super Mini has the same basis as our professional machines: the multi boiler technology. The brewing unit is separated from the boiler and is the same as used for the Evolution and the dc pro.

Where Professional use for Coffee shops, Restaurants, and Hotels For • Fresh Ground Espresso • Cappuccino • Other milk base drinks

Technical Specifications Dimensions (L x D x H) mm Weight (Kg) Max Power (Kw) Connected load

DC Pro

DC One

DC Two

Super Mini

730x525x510

235x300x570

290x330x590

320x500x410

74

12

22

33

4.3

5

5

4.3

400 V 3N - 50/60 Hz 230/240 V - 50/60 Hz 230/240 V - 50/60 Hz 230/240 V - 50/60 Hz 7.5

•

•

3.5

Capacity of Grind (g/sec)

•

ca. 4

ca. 4

•

Capacity of the Hopper (g)

•

1500

1000 x 2

•

Rear-lightning

•

•

•

•

Boiler capacity (L)

coffee machines Product 45

MAISON MAATOUK Electric Pot A single automatic coffee machine that you can use to make Turkish Coffee .

Automatic Turkish Coffee Pot Specifications: • Cooks rich frothy Turkish coffee until 4 cups with 320 ml water capacity.

• Water boils in a short time • Blue LED light and sound alert that indicate the coffee is ready.

• Automatic shut off by a sensor that senses froth constitution for preventing the froth to be flowed.

• Safety system for operating without water • Stainless steel body surface • 360° rotation function • 230V / 50Hz, 700W • Weight: 690 gr.

• Dimensions: Diameter: 100 mm, Height: 160 mm • Cable length: 100 cm

This is truly an amazing electric pot. It really makes a great tasting Turkish coffee in just few minutes with lots and lots of foam... by push of a button.

coffee machines Product 46

MAISON MAATOUK Turkish Coffee Machine

With its slow cooking feature, it gives you the pleasure of the Turkish Coffee brewed slowly on ember

Technical Specifications: Voltage: 220 - 240 V ~ 50/60 Hz, 710 watts

coffee machines Product 47

espresso machine

8000 S

WMF espresso automatically grinds and tamps the coffee inside the portafilter

Coffee Brewer and Grinder machine

150 F

1200 F

Filter Coffee Machine

Coffee beans grinds and brews machine

coffee machines Product 48

Bambino Coffee

grinder machine • Espresso unit for grinding coffee bean in order or prepare a fresh coffee drink or without Grinderinstant coffee version.

• Serve unlimited of user.

• 8 selection of hot drink.

• With grinder ( 2 Canisters and 1 mixer), witout grinder ( 5 canister and 3 mix

Coffee

grinder machine • Made in Italy 100%.

• Unlimited number of user.

• Constant boiler water temp. control.

• Attractive and elegant design • Front LCD for instruction.

• Self-cleaning mixing cycle product delivery and grinding assembly.

coffee machines Product 49

• Drink get to be ready within 15 -40 sec.

• Drink temp. up to 100 • Water feeding from disposable gallon with water level sensor.

• Counters: number of drinks made.

• Attractive and elegant design.

• 220v, 50-60Hz 1,700w 3 pin UK plug.

˚

CoffeeMar Ready-to-drink grinder machine

• Espresso unit for grinding coffee bean in order to prepare fresh coffee drink • Up to 500 services one refill only.

• 20 selection buttons and 5 levels of sugar for each of them.

• 7 canisters and 4 mixer, ( 5 instant products, 1 canister for coffee beans and 1 sugar canister).

• With or without payment system(Bill validator), accepting (1,5,10,50) old and new version.

coffee machines Product 50

Pre-opening franchise benefits Full pledged franchise documentations are provided to the Franchisee upon signature of the franchise agreement in order to help the Franchisee run Mondo Espresso operation in a smooth way. They include: 1 / 2 Introduction to Mondo Espresso philosophy • Introduces the brand, vision, mission and core values of Mondo Espresso to the Franchisee.

• Operations: ◊ Addresses Mondo Espresso standard procedures related to the day-to-day management of the outlet for both front of house and back of house. ◊ Covers the operational issues that may arise when managing an outlet.

Finance and control • Establishes the relationship between the Franchisee and Mondo Espresso head office with regards to the preparation and submission of reports, statements, budget and Key Performance Indicators (KPIs).

Human resources • Develops Mondo Espresso standard rules, regulations and relationships with the employees.

• Details Mondo Espresso organizational chart, and job descriptions.

Sales and marketing • Details Mondo Espresso target clientele and sales and marketing strategies.

• Provides details regarding the development of Mondo Espresso marketing plan.

Architecture and interior design • Sets the architectural and design specifications for a typical Maison Samira Maatouk outlet

Franchising 51

Branding and corporate identity • Develops the application of Maison Samira Maatouk branding and corporate identity on different material including amenities, press releases and in the outlet.

Legal affairs • Provides details regarding the relation between the Franchisor and Franchisee and their respective liabilities.

• Includes a copy of the franchise agreement.

Maison Samira Maatouk brand benefits: • A trendy coffee house and bistro with with high quality products and a wide product offering.

• A place attracting a large array of customers.

• Has developed a track record in its market through its history and heritage since the 1960’s.

Maison Samira Maatouk team will assist the Franchisee in pre-opening through • Providing preliminary training for franchisees and key employees.

• Providing hands-on training for both Front of House and Back of House employees.

• Providing pre-opening support to help organizing the opening and operating the outlet.

• Assisting in milestones and tasks to be done.

• Providing a list of approved suppliers.

Franchising 52

Post-opening franchise benefits Maison Samira Maatouk team will assist the Franchisee in post-opening by providing support in various areas: • Training:

◊ Continuous training to employees.

• Quality control:

◊ Mystery visits.

◊ Control and monitor the implementation of Maison Samira Maatouk standards in the Franchisee premises.

◊ Outlet performance assessment.

• Brand communication:

◊ Development of the brand awareness through.

- Promotions on regional and international levels.

- Social media interaction.

• Management system update:

◊ Continuous support depending on operation’s needs.

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Franchise profile • Proven entrepreneurial Skills.

• Hard-working with a desire to succeed.

• Preferably retail experience.

• Good people skills, including business, management and customer service skills.

• High personal standards: excellence, honesty and integrity.

• Somewhat risk-averse who desire to purchase a proven concept.

• Ability to work within a system.

• Stability and maturity.

• Exposed to business and businesses operation.

• Can easily get suitable locations in the countries they operate in.

• Individuals with passion for what they do and good eye for details.

• Having experience in food & beverage or hospitality will be considered a plus, but will not be required.

Franchise agreement In order to reach a Franchisee agreement with Maison Samira Maatouk the following points should be covered: • Fill in Franchisee Application Form.

• Due diligence.

• Approval on the Location to be opened.

• Financial Feasibility Study and ROI. • Legal procedures for the country of operations.

• Signing of Franchisee Agreement.

• Payment of Franchising Fees.

• Handing over the Franchise Booklet.

• Support in the development process.

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Maison Samira Maatouk Establishment

Maison Samira Maatouk Estb. | Khalidiya, Zayed The 1st Street – Abu Dhabi, U.A.E T: +971 2 666 6824 | F: +971 2 666 7022 | P.O. BOX: 30091 – Abu Dhabi, U.A.E info@maisonmaatouk.com | www.maisonmaatouk.com United Arab Emirates Khalidiya, Abu Dhabi • Marina Mall, Abu Dhabi • Al Ain Mall Lebanon Verdun Beirut, Lebanon

ISO Certified Factory

Abu Dhabi Food Control Authority