Maatouk Black BG Catalogue

“The art of the blend”

Maatouk throughout the years In 1960 Mahmoud Maatouk, a pioneering coffee enthusiast, inaugurated the first Maatouk Maison du Café in Azarieh, downtown Beirut. The café specialized in freshly roasted premium coffee with uniquely distinguished blends.

The coffee house became widely acclaimed for its outstanding brew and Maatouk proceeded to open up a restaurant, a pastry shop and a sweet shop to complement the Maison du Café.

A mere 15 years later the business moved to the United Kingdom where Mahmoud Maatouk continued his passion by founding the first Lebanese coffee factory in Hayes, Middlesex.

In 1985 the family re-established the coffee factory in Lebanon before leaving for Dusseldorf, Germany in 1987 to continue growing the coffee empire.

The Maatouk family permanently returned to Lebanon in 1990 and plugged in all their efforts in to reviving their coffee brand. Once the brand had grown in stature, Mahmoud’s daughter Samera expanded the brand’s operation in the UAE by opening a branch of Maatouk Maison du Café in Abu Dhabi.

Samera and her brother Jawad took over the business empire after the passing of Mahmoud Maatouk in 1996 and have since expanded the production facilities to state-of-the-art factories in Bechamoun, Lebanon and Abu Dhabi, UAE. 50 years since it’s inception, the company is still commited to its vision, of playing a leading role in the hot beverages sector by providing premium coffee blends that people love drinking. Staying true to this vision while still keeping up to date with the latest industry technology has allowed the company to grow into a recognizable international brand.

It's more than beans Maatouk Factories are more than coffee producers; they’re coffee crafters. For more than half a century they have traced selective premium quality of coffee beans from around the world, and perfected the roasting and blending techniques to create the exclusive Maatouk blend. It’s a blend that is uniquely distinguished by its aroma and flavour offering the finest cups of coffee to the most avid of coffee connoisseurs.

Maatouk is more than just a cup of coffee; it is a flavourful sensory experience.

Raw material - from the ground to your cup At Maatouk Factories, coffee is harvested directly from the exotic coffee crops from around the globe because only the finest beans can provide the most aromatic and delicious coffee experience. Once roasted to perfection and ground it goes instantly to fresh preserving packaging, using “bi-Nitrogen inert” and the one way degassing valve which is the most advanced packaging technology, to retain the rich aroma and taste ensuring its authenticity and unique flavor until it is opened.

The plant facilities The production plant is well equipped with the latest technology that adheres to strict quality control standards. The entire production process, from green beans to sealed pack, are fully automated in a closed system that is protected from environmental or physical hazards thus ensuring consistency of the products’ content and specifications at all times.

Once selected from the best lands in the world, the beans are imported via trusted and controlled transportation systems directly to Maatouk Factories’ purposely built warehouses, keeping it under high quality assured environmental standards.

Cup tasting is an integral phase of the quality assurance process. Each production batch undergoes tight tests in the laboratory by highly trained experts to ensure it meets the pre-set high standards of quality, taste and aroma.

Nitrogen Flushing Maatouk Factories is using a method of packaging in which nitrogen gas is flushed over coffee to displace oxygen in the sealed package. It preserves taste and aroma.

Degassing Valve One-Way Degassing Valves are designed to allow pressure to be released from an air-tight package while preventing air from getting back into the package. Air, especially the oxygen (O2) portion of air, can have negative effects on the package contents and its freshness.

Maatouk 1960 The brand A dynamic, optimistic and ambitious entrepreneurial spirit drives the Maatouk identity,“Maatouk 1960�. The brand’s personality is very much innovative yet authentic and true to its origins. Maatouk 1960 has always aimed to stand out from the rest, whether that differentiation is born from the diverse range of products that Maatouk Factories offer or down to the fresh, innovative and recently revamped packaging.

The excellence that has always been on the inside of every package is now identifiable from the outside.

Maatouk Factories products range: Maatouk Factories are producers of a wide range of coffee to cater to every coffee lover's preference.

Maatouk 1960 Gourmet Blend

Soulful sensation of Beirut’s coffee society The Maatouk 1960 Gourmet Blend pays tribute to Beirut’s soulful mix of tradition and modernity. The Gourmet Blend is renowned for its smooth creamy texture amongst avid coffee drinkers and especially Beirut’s coffee circles, whether they’re enjoying the Original or the Cardamom infused variant.

Maatouk 1960 Private Blend

The Master’s secret blend of Lebanese coffee An exceptional coffee by an exceptional man, The Maatouk 1960 Private Blend has captivated coffee enthusiasts from the time the doors of the iconic roastery were opened in Beirut in 1960. This authentic Lebanese blend offers a distinctive rich taste either with the Original, Decaffeinated or the Cardamom infused variant; thanks to the Master’s secret recipe. in NowHETS SAC

Available in 10g x 6 / 12 / 72 Sachets

Mondo Espresso Consistently creamy foam and a textured Italian taste.

The Mondo Espresso offers a contemporary blend that caters for an international palate. It’s a unique Italian experience, from the creamy top to the last flavorful drop of every cup. You can be assured that the Mondo Espresso blend is always foamy and has that full-bodied Italian taste that fans have come to expect. This blend caters for all the coffee strengths that you desire from the Filter blend, which is a special blend, mixed with smooth Columbian coffee. You’ll find yourself spoilt for choice with the Espresso that is bold in taste, texture and aroma, or the special mixed blend of the Espresso Beans that make a creamy cup every time.

UL T R A P R EMI UM

|

E S P R E S S O

Maatouk 1960 Arabic Coffee The taste of a time-honored tradition

Maatouk 1960 Arabic Coffee retains the brand’s highest quality promise and premium appeal amongst coffee drinkers. Years ago, the best Arabic coffee was meticulously prepared at home by matriarchs for their families to savor and enjoy.

Maatouk Factories took huge steps in researching and developing the first Arabic coffee that retains its original blend and taste that is highly appreciated by Arab consumers around the world. Both the light and the dark roasts offer an authentically flavorful and warming coffee experience every time.

Best CafĂŠ

So mild, it is almost addictive The Best Cafe blend offers coffee lovers the perfect everyday favorite. The blend has a mild warm familiarity of home-style coffee with hints of Arabica coffee that is reminiscent of an authentic freshly ground coffee. Whether brewing the original or the cardamom variants, every cup of Best Cafe is sure to leave you with an oh-so-content feeling radiating from deep within.

“A Blend of Tradition and Innovation”

LORD Caffé Turkish Coffee  With Cardamom  Without Cardamom

LORD Caffé Arabic Coffee  With Cardamom

LORD Caffé

In Sachets 10g x 12 / 24 / 72  Turkish Coffee Original  Turkish Coffee with Cardamom  Arabic Coffee with Cardamom

in w o N HETS SAC

Al Musaffah Industrial Zone Plot 12, Abu Dhabi United Arab Emirates Te l : + 9 7 1 2 5 5 0 . 2 2 2 2 Fa x : + 9 7 1 2 5 5 0 . 2 2 2 3 P.O.Box 111477 Abu Dhabi info@maatouk.ae www.maatouk.ae