What’s occurring?
In Episode 244 of the Ceres Podcast, I introduce the first Welsh roundtable, hosted by Zohaib Hussain of Zero Plus Fish Bar in Cardiff
By Stelios Theocharous, MD Ceres
Joining me are Ryan Hughes of Ship Deck Fish and Chips in Caerphilly, Danny White Mier of Enochs in North Wales, and Jemma Hennighan Evans of Hennighans in Mid Wales. Together, we all discuss what fish and chip shop operators across Wales are seeing on the ground right now: getting more customers through the door, the reality of delivery platforms, how digital content and branding affect sales, the challenge of moving customers beyond cod, and where the industry may be heading over the next decade.
This is a practical, honest operator conversation covering pricing, community, menu development, customer behaviour, marketing, and the changing shape of the fish and chip trade in Wales.
Our Ceres Podcast is a UK-based, industry-focused series dedicated to the food and hospitality sector, specifically centered on practical, honest conversations with owners and operators of fish and chip shops, restaurants, and hotels. Launched in 2018, it provides candid insights into the daily realities, financial challenges, and future trends of the hospitality trade.
At the Ceres Podcast, we take our time. There’s no rushing hereunless we’re late for dinner. We’re on a mission to uncover the deepseated passions that motivate our guests, ranging from Chefs and Fish & Chip Shop Owners to Food Producers and Hoteliers, including everyone who makes the hospitality world spin.
Our discussions are as varied as the ingredients in a gourmet dish, catering to anyone with a stake or interest in the bustling world of hospitality. If you’re eager to learn
from the experiences and stories that shape this industry, the Ceres Podcast awaits you. Dive into our world, where learning is served with a side of laughter.
What the Ceres Podcast Teaches:
• Business Operations & Strategy: Episodes offer actionable advice on menu psychology, pricing strategies (e.g., price anchoring to boost profits), and managing supply costs.
• Industry Realities & Trends: It covers the shift from turnover to profit-driven business valuations, the impact of delivery platforms (Just Eat/ Deliveroo), and the challenges of sustainability in fish sourcing.
• Financial & Regulatory Guidance: It discusses business rates, wage policies, VAT impacts, and navigating compliance issues like tax, planning, and employment law.
• Marketing & Community Engagement: Discussions highlight how to build local brands, manage reputations, and foster community support.
• Adaptability & Leadership: The podcast provides insights on navigating crises, from COVID-19 to rising operational costs, through interviews with experienced operators.
To listen to one of over 240 invaluable podcasts for FREE, head over to www.Ceres.shop, where you will also find the full Ceres range for fish and chip owners
Austen Dack Publishing Editor
It’s National Fish and Chip Day. Join in and Let’s Celebrate It
is now just a few weeks before National Fish and Chip Day on Friday June 5th. Once again, a massive thanks to NEODA for organising this. We have 17 pages dedicated to the day itself, with a over 50 ideas of how you too can get involved.
Together with the NFFF National Fish & Chip Awards, and our own open day at Isle of Ely this industry needs these events more than ever to push us to the forefront of hearts and minds of the nation. Let us know what you are doing to help celebrate our national dish? The day is sponsored by Middleton Foods, and The Q Partnership and supported by amongst others Seafood
from Norway, Blakemans, Drywite and Frymax.
I will actually be celebrating the day at a fish and chip shop in Iceland as a guest of Seafood from Iceland
Thanks as ever to our advertisers who help us to publish and deliver Chippy Chat to you for FREE each and every month. We are now the only dedicated trade magazine which actually prints and delivers!
Send me your National Fish & Chip Day pictures too for use in our June and July editions.
Email me at austen@chippychat.co.uk
Our website is www.chippychat.co.uk
Chippy Chat Ltd
Oak Lane Littleport Ely Cambridgeshire CB6 1RS
www.chippy-chat.co.uk info@chippychat.co.uk
Twitter @Chippychat Facebook Chippy-Chat
TEL 01353 658216
FAX 01353 863 444
Managing Director John Boutwood
Publisher Oliver Boutwood oliver@chippychat.co.uk
Publishing Editor Austen Dack austen@chippychat.co.uk 07863123929
Design/Editorial
Accounts
Claire Boutwood-Potter accounts@chippychat.co.uk
Advertising Sales and Promotions austen@chippychat.co.uk
For PR and Editorial editorial@chippychat.co.uk
I’ll Take the Fry Road!
The Challenge: 96 Miles for Macmillan Cancer Support with fish and chip stops to help
By Austen Dack
From the 26th of May 2026, I will be taking on the legendary West Highland Way—a 96-mile (154km) trek from Milngavie to Fort William. I’m doing this to raise money for Macmillan Cancer Support. It’s a cause that means the world to me because my sister Sally died from cancer in 1998 approaching 30 years ago. Macmillon were so supportive to Sally and the whole family as we went through this ordeal. Sally was just 31 when she died.
In December 2027 I will be 60 years of age, and I wanted to do something for Sally ahead of the 30th anniversary of her death, celebrating her life and also starting the countdown to this milestone birthday. Joining me enroute will be one of my best friends since school Dan Massey.
Why this is a “Challenge” (and not just a walk) While the scenery of the Scottish Highlands is world-class, the terrain is unforgiving. To finish this, I will be pushing my body to the limit for 7 days straight.
Every Mile Counts
I have been walking/training hard, but 96 miles is a long way to go. Your support is what will get me up that final hill into Fort William on June 1st.
Every donation—no matter how small— goes directly to Macmillan Cancer Support to help them to help more people with cancer get the best care the UK has to
offer, whoever and wherever they are.
Plus, of course my adventures wouldn’t be complete without enjoying some fantastic fish and chips on the route! Halfway through the challenge we will be stopping off at the legendary The Real Food Café, for some award-winning fish and chips, plus at the end I hope to be travelling further north to visit the NFFF National Fish & Chip Awards Best Newcomers Monster Fish & Chips in Fort Augustos. It would be great to get some support from my fish and chip colleagues and friends.
I will look forward to your support & your cheers along the way on my socials, which will help me make every mile count!
Thanks for supporting my fundraising. The number of people diagnosed with cancer is growing, and every one of them needs the best support to meet their unique needs.
That’s why Macmillan will do whatever it takes to help everyone living with cancer across the UK get the support they need right now and transform cancer care for everyone who will be diagnosed in the future.
Donating through JustGiving is simple, fast and secure. Your details are safe with JustGiving, once you donate, they’ll send your money directly to the charity. Just click on the link below www.justgiving.com – search for austen dack. To date I’ve already raised £800 of my £1,000 target.
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Diary Dates
Business or pleasure, dates not to be missed...
5th June 2026
National Fish & Chip Day
The big celebration for the UK’s fish and chip shops
6th - 12th July 2026
Great British Pea Week!
This year, Great British Pea Week will be returning from 6th-12th July, continuing its mission to inspire everyone to cook with peas.
6th September 2026
Isle of Ely/Chippy Chat Open Day
Isle of Ely and Chippy Chat Open Day – September 6th 2026 Join us on the farm to see how the 26/27 potato crop is faring. Great speakers, free samples and more.
Keep
26th Sept - 12th Oct 2026
British Food Fortnight
British Food Fortnight is an annual celebration that takes place in late September, promoting the rich culinary heritage of the United Kingdom.
25th September 2026
Macmillan Coffee Morning!
Donations from thousands of Coffee Mornings, big and small, help raise vital funds to support the almost 3.5 million people in the UK living with cancer
October 2nd-9th
National Chip Week 2026
A chance to celebrate all things chips! In association with Henry Colbeck, Friars Pride and VA Whitley
6th December 2026
The Chippy Chat Ball
and would like to send us details so that we might mention it here and/or on the Chippy Chat
Seaze the Day!
Collins Seafoods Celebrates National Fish & Chip Day
National Fish and Chip Day returns on Friday 5th June, continuing its place as a key moment in the industry calendar and a celebration of one of Britain’s favourite food traditions. Organised by NEODA (the National Edible Oil Distributors Association), the day brings together the wider fish and chip community to recognise the people, skills, and shared passion that underpin the sector across the UK.
More than just a food celebration, it represents a moment of unity across the entire supply chain—from those working at sea and in processing, through to suppliers, operators, and the communities that continue to support local fish and chip shops every day. It is this collective effort that keeps the tradition not only alive but thriving in a constantly evolving food landscape.
Fish and chips hold a unique and lasting place in British life. It is a dish that transcends generations, occasions, and regions, remaining a constant source of comfort and familiarity. National Fish and Chip Day provides an opportunity to recognise that cultural significance, while also shining a light on the scale and importance of the industry behind it.
At Collins Seafoods, we see the day as a reflection of the values that run throughout the sector—quality, consistency, and a deep
respect for tradition. Our Frozen at Sea fish is sourced from some of the cleanest waters in the world and frozen within hours of catch, locking in freshness from sea to plate. It is this approach that helps support operators in delivering the standard customers expect from great fish and chips.
Across the industry, the day serves as a reminder of the strength of collaboration that exists throughout the supply chain. From fishing fleets operating in some of the harshest conditions, to processors, distributors, and the fish and chip shops at the heart of local communities, every part plays a vital role in keeping this iconic British dish available and relevant.
So as National Fish and Chip Day comes around once again, it prompts a simple question: How are you celebrating this year?
At Collins Seafoods, we are proud to play our part in supporting the industry and look forward to celebrating alongside the wider fish and chip community—helping to bring the very best from sea to plate, every day of the year.
CONTACT
COLLINS SEAFOODS NORTH EAST:
Unit 2, Park 2000, Heighington Lane Business Park, Newton Aycliffe, County Durham DL5 6AR
Tel: 01325 315544
Web: www.collinsseafoods.co.uk
Email: sales@collinsseafoods.co.uk
COLLINS SEAFOODS YORKSHIRE:
Unit 2, Felnex Crescent, Cross Green Industrial Estate, Leeds, LS9 0SN
Tel: 0113 2498832
Email: salesyorkshire@collinsseafoods.co.uk
COLLINS SEAFOODS SOUTH WEST
Unit 20 Walkham Business Park, Burrington Way, Plymouth, PL5 3LS
TEL: 01752 328222
EMAIL: salessw@collinsseafoods.co.uk
The Top Takeaway 50 Ideas for Fishtoric Day!!
National Fish & Chip Day June 5th, 2026
By Austen Dack
National Fish & Chip Day, which this year will take place on 5 June 2026, was created to celebrate all things fish and chips and unite all those in the industry, recognising the importance and impact of the sector they are part of. Now entering its second decade, National Fish & Chip Day has become a key moment in the industry calendar. Its purpose is simple but important: to shine a national spotlight on fish and chips, encourage collective celebration and remind customers, communities and the wider food sector of the enduring place this dish holds in British Life.
For its 10th Anniversary in 2025, National Fish & Chip Day demonstrated the strength of that shared identity. Thousands of shops across the UK took part, using the day to engage customers, celebrate their teams and champion fish and chips at a local and national level. Over 440 million people saw, read or heard about National Fish & Chip Day in 2025.
This day organised by NEODA is owned by the trade, shaped by those within it and strengthened by the participation of all shops, suppliers and public that get involved. Whether marked quietly or embraced as a wider celebration, it is a chance to come together, celebrate success and put fish and chips firmly in the spotlight, where it belongs.
Sponsors Hook and Fish packaging is supplied exclusively by the Q Partnership which is made up of three family wholesalers, Friars Pride, Henry Colbeck and V A Whitley. Middleton Foods is a family owned and operated business proudly manufacturing food products such as batter mixes, breadings, curry sauce and gravy, in the heart of the UK. Continuing their support of the day are Seafood from Norway, who develop markets for Norwegian seafood, along with Frymax, suppliers of sustainable palm oil for deep frying, Blakemans, the home of the famous Supreme Sausage and Drywite: suppliers of quality potato and food preparation products.
Don’t miss your chance to get involved and build support – start tweeting with the hashtag #nationalfishandchipday now!
Over the next 14 pages we are going to highlight how many shops got involved last year. It will give you over 50 ideas for the big day itself. Many of them don’t need you to spend vast sums of money but give you an idea of what can be done to join in on the day. Shout on your social media pages, decorate your shops, let’s join together to celebrate team fish & chips.
Please let me know what you are doing for NF&CD in 2026 by emailing me at austen@chippychat.co.uk
Chippy
The Top Takeaway 50 Ideas for
Miller’s, Haxby
Celebrated the BIG day in 2025 by wearing branded merchandise, dressing up and celebrating Team Fish & Chips
Penaluna Fish & Chips, Aberdare
National Fish and Chip Day 2025
6th June 2025 marked its 10 years anniversary. Penaluna’s Road Chip at @Roald Dahl Plas Cardiff Bay for a FREE Sample of Fish and Chips from 12 noon to 4 ish or until their stocks ran out,
Whitehead’s Fish and Chips Hornsea
Fish Special – Served All Day!
Customers treated themselves to their delicious Fish Special, available all day. A perfectly crispy, goldenbattered 5-6oz haddock, served with a generous portion of chips—plus a choice of side: peas, beans, gravy, or curry. All this for just £7.70! The perfect portion for a satisfying meal without breaking the bank.
Lighthouse Fisheries of Flamborough Shoutout on socials for 10th anniversary
The Bay Stonehaven FRIDAY ONLY SPECIALS:
Standard Fish & Chips with mushy peas* – £12
Small Fish & Chips with mushy peas*– £8 Golden, crispy, freshly made and best enjoyed by the sea
*Mushy Peas must be in the box to get this deal. Mushy peas in a pot on the side will be charged at standard price!
Seniors Fish and Chips
Save 10% off ONLINE orders over £25 with the code: Or treat yourself to our Spring Saver Deal for lunch this weekend?
You’ll get: 3 hake bites,regular chips & a large side OR a can. All for just £4.99 It’s the lunch time deal, available in store and online from 11:30 AM to 2 PM.
Monster Fish & Chips
To celebrate, they welcomed pupils from Kilchuimen Secondary school to have their Home Economics lesson with them, and to see how the chip shop operates!
They also invited the entire Primary School down for a wee taste of fish & chips
They also offered 20% off Fish Suppers ordered through their Click & Collect on the day!
J Henry Fish & Chips
Delivered fish and chips to local traders and shops to cheer them up on the day. Dressed the shop and staff wore merchandise
The Top Takeaway 50 Ideas for
Churchill’s Fish & Chips Collection instore for Help the Heroes
Captains Fish & Chips, Hoddeson
To celebrate this special day, they are offered their tasty Cod and Chips for £10, all day!
Offer was available 11am-9pm at…
Captain’s Fish & Chips
Nazeing Fish & Chips and Sidney and sons Fish & Chips Collection Only
The Cod’s Scallops – Nottingham/All shops
Customers were encouraged to Celebrate National Fish and Chip Day with them at all locations. Staff dressed up on the day Mansfield Road, Carrington Bramcote Lane, Bramcote Wilford Lane, West Bridgford Tamworth Road, Long Eaton
Wetherby Whaler
Invited customers to share their Wetherby Whaler fish and chips with them on their socials for a chance to WIN £100!
“National Fish & Chips Day is this Friday, 6th June, and to celebrate, we are giving away a £100 voucher so you can treat the whole family to Yorkshire’s favourite fish and chips. To be in with a chance of winning, all you have to do is:
Follow us on Facebook or Instagram.
And share a photo of your Wetherby Whaler order (restaurant, takeaway or delivery) with us on Facebook or Instagram (tag us in the image on Instagram).
It’s that easy. All entries will then be placed into a prize draw, and a winner will be selected at random on Tuesday, 10th June. Terms and conditions apply.”
The Bearded Sailor, Pudsey
JOKE COMPETITION
“Got a joke that’s absolutely hilarious... or painfully awful? Either way, it could win you Fish & Chips for Two! Here’s how to enter:
Place a Click & Collect or Uber Eats order
Add your joke in the Special Instructions box Whether it’s a belly laugh or a groan, we want to hear it.”
Fish Bank, Sherburn
Had the local school visit and organised a Children’s colouring competition. Also, fantastic lunchtime meal deals too
£6.60 Lunch Box Meal:
• Small Fish
• Sausage (battered or plain)
• Chips
• Pot of sauce (gravy, curry, or peas)
Harrisons Fish and Chip Co.
Staff dressed up and encouraged customers to try their new Mini Fillets! 3 delicious Mini Fillets fried in golden batter!
Chippy Chat & Fast Food
Chippy Chat & Fast Food Magazine
2026
The Top Takeaway 50 Ideas for
Skippers Euxton
National Fish and Chip Day so we have a special offer of Fish, Chips and peas available in the shop or online on Friday so we hope you will join us in celebrating the national dish! Only £7.50. Andrew also visited Hull with Smales and Chippy Chat where David Miller was on hand to giveaway over 400 portions of fish and chips.
Fish and Chips @ Weston Grove
They were celebrating National Fish & Chip Day AND James’s huge achievement of The Caterer Magazine 30 under 30 acorn award. Customers were encoraged to visit on the day and spin the magic wheel to win some lovely prizes with their order
Knight’s Glastonbury FIND THE GOLDEN TICKETS! Ready… steady… SCRATCH!
To celebrate National Fish and Chip Day, they hid £50 worth of golden tickets across Glastonbury High Street!
weather-proof envelopes — each with a scratch-to-reveal value inside!
Redeem in-store by 8th June!
Plus George recreated an Austen pose too!
They were honoured to welcome Sarah Dyke MP , our local MP, who not only fried some fish (and did a cracking job!) but also took the time to hear about the real challenges our industry faces.
They also proudly delivered 52 portions of delicious fish and chips to Brunel Care Home in Glastonbury – because everyone deserves a chippy tea on a day like this
Redcloak Fishbar
Chances to win goodies throughout the day! Face painting by Linda’s face painting from 4:30 - 7:30 (free of charge). Dunnottar Pipes and Drums performing from 6pm
Kids fish & chips for £2.60!
The Fish Works, Largs
“We were buzzing to celebate the UK’s favourite day of the year!
And last year was extra special…
The 10th Anniversary of this delicious tradition!
To mark the occasion, we hid 10 x One Fish Supper gift vouchers all around town!
Find one and enjoy a fish & chips feast on us!
Let the hunt begin… and don’t forget to drop by The Fish Works to celebrate in style! We will have offers on and will be celebrating with Fish & Chip Tasters!!”
Bells Fish & Chips, Durham
Delivered portions of fish and chips to a local home and hospice.
Yarm Road Fish & Chips, Darlington
Yarm Road’s Famous Meal Deal – Just £6.50!
Pick your perfect combo:
Cod Bites, Battered Sausage, Homemade Fish Cake or Fish Pattie
Chips
A side of your choice (peas, beans, curry or gravy)
A cold drink
All for just £6.50 – incredible value, unbeatable taste. Go on, treat yourself!
The Real Food Cafe
Order fish and chips and get a FREE go on the spin to win board
The Top Takeaway 50 Ideas for
Nazeing Fish & Chips
To celebrate this great day, they offered cod and chips for just £10! Customers were flocking into this great shop all day.
Catch Fish & Chips Ashford
“Whether you’re making the most of our amazing Hake and chips deal (£9.25!), or going for a classic Cod and chips- we’ve got dinner covered!”
Alan’s Fish & Chips Cullompton
Come and join us on national fish and chip day and get a free Regular Sauce (Curry Sauce, Mushy Peas, or Gravy) with every 2 Regular Cod and Chips purchased
Towngate Fisheries Idle
“Will you win your order for free? Roll the dice after placing your order in store and if you roll 10 or more your order will be FREE
Friday - 6th June 2025! Don’t miss it!”
Hawthorn Fish Bar Birmingham
National Fish & Chip Day – A Hawthorn Celebration
A mini special meal deal, chippy tea box and a family feast. All discounted for the big day
Shaws of Dodworth
Win sides, vouchers and or a FREE drink!
Jo Jo’s of Stafford
Catering for FREE at Dora Rose Care
Home in Stafford on National Fish & Chip Day! They had the pleasure of serving all the residents and staff as their way of celebrating this fantastic day in the industry.
Time and Plaice, (Top 3 Mobile from awards)
“We’re giving ONE lucky winner a delicious portion of fish & chips — on us! All you have to do is: Who would you share yoour fish & chips with?”
Comment on our socials for a chance to win.
The Top Takeaway 50 Ideas for
Kellaway’s Fish & Chips Truro
Dressed the shop and put out signs to tempt customers in. Plus, a new menu item for the month! Only available at lunchtime for just £5.
Arjy’s Telford
“Come and join us today at Arjy’s to celebrate National Fish and Chip day and enjoy our crispy, golden fish and perfectly cooked chips.”
To celebrate we have some special offers today:
Small Fish & Chips only £6!
Large Fish & Chips only £8!
The Royal Fish Bar, Grantown on Spey
“It’s National Fish and Chip Day! And it’s also Willie The Fish’s birthday!
To celebrate both, if you buy any regular fish supper, you’ll get the small chips for free! Offer available from 12 noon to 10pm.”
Kirbys of Meanwood
“Check your bags for any hidden treasures with the Golden Trawler! You might just snag a prize!” Plus, lunchtime special £6.45
Mister C’s Selby
“To celebrate the best day of the year we are holding a raffle! Following up from previous years we like to give back to our lovely customers who continue to love and support us! All you have to do is place your usual orders this Friday and you will be given a raffle ticket, Winners will be drawn at random on Saturday the 7th June, good luck and we will see you this Friday. Orders do have to be £25 or over so gather the family and call up your pals and get your orders in.”
Prices Fish & Chips, Ringwood
“Big day tomorrow! Some info for you and a little bit of a competition with £20 voucher up for grabs……
We will be operating with the normal menu but with these two deals alongside to celebrate national fish & chip day5-9pm!
Walk in orders always welcome! Online slots will be limited to help streamline service but the deals will be available there as well for collection & delivery.
Small Cod & Chips £5 Jumbo Sausage (plain or battered) & Chips £5.”
Newington Fish Bar
Joined by their local radio station on the day itself
PERFECTION PREPARE FOR CHIP
Treats 8 Portions for less than 3p
Drywite Formula No.2
Potato Preparation
Prevents discolouration in fresh cut chips & peeled potatoes
Treats 8 portions for under 3p
Keeps chips fresh for up to 48 hours - reducing wastage
Economical and profitable with consistent quality
To discover more about Drywite Formula No.2 Potato Preparation please call 01384 569556 or email sales@drywite.co.uk
The Top Takeaway 50 Ideas for
The Reel Plaice, Plaice to Be Ayr/ Kilmarnock
Giving away £20 vouchers
All large fish suppers for £10 as opposed to £12.20!
Westend Fish & Chips, Accrington
Take a selfie and get a free cone of chips
Giacopazzi’s, Eyemouth
To mark this special day for our industry and to celebrate our 125 years of business this year we have a special offer for our existing Loyalty Card
Holders!! If you visit us today (Friday 6th June 2025) between 11.30am and 8pm, when you order either a Single Fish, Fish Supper, Small Fry Supper or Kids Fish Goujons to takeaway, you will get a chance to roll our ‘Big Boy’ dice to see if you will get it for free!!! And your chances will be high, because it’s free if you roll a 1, 2 or 5!!
Finneys Benllech
Treasure hunt raising money for charity
French’s Wells Next to Sea
“To celebrate this extra special Fryday, we have a great offer on our delicious secret batter recipe cod.”
Frydales, Leicester
“To celebrate the greatest day of the year, we’re giving away 20 FREE Fish & Chip meals! Want to be in with a chance of winning?
Here’s how to enter:
Like & Share facebook post
Comment: “Happy National Fish and Chip Day”
Like our Facebook page.”
Marina Fish & Chips, Chapel St
Leonards
Free fish and chips for a month!
Mike’s Traditional Fish & Chips, Eastleaigh
“Join us today to celebrate Britains favourite takeaway!!
Order any regular or large fish & chips and get 10% off your whole order.”
The Top Takeaway 50 Ideas for
Sykes Fish & Chips, Manchester
“We are offering 10% OFF your first Click & Collect order this week to celebrate National Fish & Chip Day! Do not miss out, use code FIRST BITE via our website to enjoy 10% off your chippy tea!”
Hanbury’s Famous Fish & Chips, Torquay
“Up for grabs we have four £30 vouchers to be used in the takeaway! To be in with a chance of winning one, simply comment with any emoji, GIF or picture relating to Fish and Chips and please kindly share this post. We will also donate 5% of the days takings to the fishermen’s mission”
Elite, Lincoln
“All takeaway customers will receive a raffle ticket on the day to be in with a chance of winning a free portion of fish and chips!”
Neil’s Fish & Chips, St Clears
“To Thank all our customers Old and New every Fish & chip meal purchased will include a side of your choice (curry sauce, gravy, mushy peas or beans).”
Hooked Fish & Chips, Southampton
Fish and chip and any sauce - £10
Bestwood Fisheries
24 hours opening to celebrate NF&CD, with lots of offers along the way
Finn’s Traditional Fish & Chips, Reading
Win a meal for two
Wrights fish & Chips, Ware
Boxed meal Medium Cod & Chips for £7.99
Speyside Fish & Chips
Find one of five golden tickets to win your meal
The Top Takeaway 50 Ideas for
Seafayre Guildford
Fish & Chips (Alaskan Pollock) only £6.95, Mini Cod & Chips £5.95, Regular Cod & Chips £9.95, Small Haddock & Chips £7.95
Garioch Fish Bar
“A day I’ll never forget – National Fish & Chip Day as the UK’s Young Drywite Fish Frier of the Year… and waking up to chat with Amanda Holden on Heart Radio!
We’re buzzing to be part of it here at Garioch Fish Bar, proudly serving topquality fish and chips to our brilliant community. To mark the occasion, we’ve got some one-day-only specials for you
Hoki Supper – £7
Hake Supper – £8
Rock Turbot Supper – £9
All cooked fresh, all tasting fantastic. Come try something a little different today – it’s the perfect day for it!”
Peter’s Fish Factory, Margate
Mini fish and chips £5.95
Petrou Brothers, Chatteris
Mini Fish Meal A 4 oz piece of cod, a half portion of chips and a choice of side order. £7
Zero Plus Fish Bar, Cardiff
FREE meal upgrade with every fish and chips ordered on the day. Also appeared on BBC Wales
Grandpa’s Fish Bar, Lanchester
Hake, chips & mushy peas for just £9.95! Free side with every fish & chip order
Whitehead’s Hornsea
Treat yourself to our delicious Fish
Special, available all day, every day! Enjoy a perfectly crispy, golden-battered 5-6oz haddock, served with a generous portion of chips—more than our standard serving—plus your choice of side: peas, beans, gravy, or curry. All this for just £7.70!
Quayside Whitby
keeping chippy traditions alive with
“Our batter is crispy, light and airy with a good crunch - proper old-school Yorkshire batter. That’s exactly what people want here, and Middleton Foods helped us get that spot on.”
For more than 26 years, Quayside Whitby has been at the heart of one of the UK’s most famous fish and chip destinations. Owner Stuart Fusco took over the family business in 1999, running it as a traditional fish and chip shop and takeaway, staying true to the values that made the venue successful in the first place.
“Whitby is a destination place for fish and chips,” says Stuart. “People come here because they want proper, traditional Whitby fish and chips and that’s exactly what we give them.”
Quayside’s commitment to quality has been recognised nationally, including winning Fish and Chip Shop of the Year in 2014 and being crowned Young Frier of the Year in 2004. Despite its growth, the business remains firmly rooted in tradition, with around 95 percent of sales still coming from fish and chips. Being located on the coast shapes the menu too, with approximately 80 percent cod and 20 percent haddock reflecting local preference.
A key part of Quayside’s success is its long-standing relationship with Middleton Foods. The two businesses have worked together for as long as Stuart can remember. Quayside serves a bespoke own-label batter and Middleton Foods’ spicy curry sauce. “Our batter is crispy, light and airy with a good crunch - proper old-school Yorkshire batter,” says Stuart. “That’s exactly what people want here, and Middleton Foods helped us get that spot on.”
Alongside the classics, Quayside caters for a wide range of dietary needs, offering vegan and vegetarian options as well as a full gluten-free menu available all day, every day. “Because we’re in a tourist environment, gluten-free isn’t just an occasional thing, it’s part of the full dining experience,” explains Stuart. “We have a dedicated gluten-free pan so customers can relax and enjoy the same experience as everyone else.”
The partnership is built on trust and shared values. “I’ve known Ramsay and Ryan for years. You can always pick up the phone and have a chat with them, it’s never a problem,” Stuart adds. “They’re always keen to support you and they’re very much for the industry, which is a similar ethos to us at Quayside. We’re more than happy to continue working with them.”
FARM OPEN DAY DATE SET FOR 2026!
By Austen Dack
OTHE X
ver 120 friers, farmers & suppliers recently travelled to Ely Cambridgeshire for the annual Isle of Ely Produce & Chippy Chat open day, some from as far away as Norway!
The event put on by John, Oliver and Claire Boutwood at their farm in Ely was hosted by Chippy Chat Publishing Editor Austen Dack. It highlights the journey the potato makes before it hits the shops. It is the culmination of their ‘field to frier’ platform, which this year also included the story of the potato seed too. The day although dedicated to the potato in recent years has taken on the mantle of being a showcase for what’s also best practice in the industry. Some of the best fish and chip shop owners from across the UK presented on the day from a 30foot impressive AV stage show set up in one of IOE’s potato storage sheds.
Special guest on the day was a brand-new liveried BABYLON articulated lorry! As part of our promotion of the variety the lorry will be seen on the roads by millions of people every year.
Alex Moore Agrico MD said This is the second fully branded Babylon lorry that we have produced. As we step up Babylon production then we will need these lorries in order to get supplies out to merchants & chip shops!
Our featured farmer this year was once again (Dr) Michael Neaverson from Neaverson Growers Ltd. Michael gave the room an honest assessment of the potato crop for the year ahead.
For lunch visitors were served fish and Babylon chips from the 2025 award winning best mobile Country Fried. The lovely Norwegian saithe was supplied by Smales and sponsored by Seafood from Norway. It was the biggest single taste test for the cod variety and most people who tried it were impressed. The chips were made from Babylon potatoes and gave the new variety one of its biggest tests yet with over 100 guests all queueing up to try them. Also on hand frying on the day were the team from McWhinneys.
A massive thanks to all of our sponsors on the day too. After
lunch the group all went via tractor to see how the 25/26 crop was faring and then had a tour around the IOE farm. The verdict was that potatoes will not reach record prices, but shops that are looking for the best will have to pay a premium.
Also displaying on the day were Drywite, The Q Partnership, BD Signs, Panaepos, LoSalt, and Meijer Potato UK, Middleton Foods, Swift Order, Servemate, Stokes Sauces and Keejays.
In the evening over 50 people attended an industry dinner and drinks in Ely.
2025 Sponsors
TRACTOR!
Oliver Boutwood IOE director said “It was a privilege to have so many attend our farm open day again. Babylon took centre stage, plus all of the other suppliers present. We look forward to seeing everyone again next year.”
If you are a shop and would like to try Babylon, please email austen@chippychat.co.uk.
The 2025 Isle of Ely Open Day was once again well received by representatives from across the supply chain right from the seed growers to the friers themselves. Date for the diaries for our 2026 day is Sunday September 6th.
if you would like to attend. as a supplie r and/or be a sponsor
please contact austen@chippychat.co.uk
Fish & Kits!
Kitty O’Se’s Seafood and Grill: A Killarney Favourite
By Austen Dack
Kitty O’Se’s Seafood and Grill is nestled in the heart of bustling Killarney and has been welcoming diners since August 2019.
The Dining Experience
Diners at Kitty O’Se’s can look forward to a range of options, from classic fish and chips to fresh oysters, prawns, and mussels. The restaurant’s renowned ‘Seafood Tower’ is a feast for seafood lovers, while their steaks— particularly the signature 8oz fillet steak cooked on a stone—are a hot favourite. A carefully curated wine list complements the menu, with vegetarian and vegan options ensuring there’s something for everyone who wants a real taste of Kerry.
Commitment to Quality
Working closely with trusted suppliers, the team at Kitty O’Se’s select only the finest quality produce, sourcing locally wherever possible. This dedication allows them to guarantee the best from both sea and land for their customers.
Welcoming Atmosphere
The staff at Kitty O’Se’s are passionate about
providing a memorable dining experience, whether guests stop in for a light snack, lunch, dinner, or to celebrate a special occasion.
Kitty O’Se’s Seafood and Grill in Killarney
Kitty O’Sé’s Seafood and Grill in Killarney is especially well regarded for its fresh, locally sourced seafood, outstanding “melt-in-themouth” quality, and friendly, attentive service. Conveniently situated on College Street, it stands out as a top choice for casual dining, offering generous and reasonably priced portions. Favourites among guests include the seafood towers, chowder, oysters, and steaks. What also makes Kitty O’Se’s an easy choice is how straightforward it is to plan your visit. It’s right on College Street, a short stroll from Killarney’s bus and rail stations, so it suits travellers arriving into town as well as locals meeting friends for a midweek treat. Service typically runs from lunchtime into the evening, which means you can call in for a quick bite after exploring the national park, or settle in for a longer dinner when the town starts to buzz. If you’re visiting during peak season, it’s worth booking ahead: the restaurant’s reputation for generous portions
and consistently high standards means tables can fill quickly, particularly at popular dinner times.
What People
Think
(Reviews & Atmosphere)
• Highly Rated: Customers frequently describe the restaurant as a “treat” with “excellent” food and service.
• Ambiance: The atmosphere is described as cosy and welcoming, and many find it a beautiful setting for a meal.
• Service: Reviewers consistently praise the staff for being attentive, quick, and friendly.
• Tips: It is highly recommended to make a reservation, especially during busy times.
What They Serve (Menu Highlights)
• Seafood Towers & Platters: These are a highlight, often featuring mussels, oysters, fish goujons, lobster, prawns, and squid.
• Signature Dishes: Kitty O’Se’s is known for its rich seafood chowder, fresh oysters, and pan-fried sea bass.
• Grill Options: High-quality steaks, such as their fillet, are served alongside the impressive seafood selection.
• Sides & Specialties: Diners can enjoy crispy, wellsalted fries and creamy, garlic-heavy toppings, such as the Coquilles St. Jacques—scallops served in a rich Mornay sauce.
Beyond the headline dishes, part of the appeal is that the menu feels balanced and welcoming rather than overly formal. Seafood fans can keep things simple with oysters and chowder, or go all-in with a tower for the table, while anyone who prefers meat has strong grill choices that don’t feel like an afterthought. It’s the sort of place where a special
occasion meal still feels relaxed—smart enough for a celebration, but comfortable enough for a casual lunch. If you’re building a food itinerary for Killarney, Kitty O’Se’s is a reliable ‘one-stop’ option: highquality local ingredients, a menu with something for mixed groups, and a warm, professional team that helps the experience run smoothly from start to finish.
Hull’s
How will you spend National Fish & Chip Day?
By Austen Dack
For National Fish and Chip Day for the last two years we spent the day in Hull, with a joint promotion with Smales! Last year we were set the challenge by Lee, Simon and Bobby at Smales to feed over 300 people with fish and chips in Hull to raise money for the Sailors’ Children’s Society, a national Hull-based charity supporting families of seafarers through bereavement, serious illness, and financial hardship.
Isle of Ely Produce sent some Babylon potatoes up to PG Chips who prepped them expertly in time for the big day itself.
Smales provided the fish, Bobby Joyce from Smales organised the roadshow and asked fish and chip stalwarts David and Nick Miller (Millers Haxby) to come across with their impressive mobile chip trailer to fry the mini portions for which the Hull public were asked to donate to the charity.
Alongside David and Nick & Dan, Richard Turner once again arrived from KFE to give him them hand on the day. We were also joined by NFFF President Andrew Crook who stayed for an hour before leaving to open his own shop for the busy evening trading period, and Jogvan Hansen from JFK, Gadus.
This event took place between 11.30 am and 1.30 pm near the Cenotaph in Hull city centre, where the public enjoyed freshly cooked fish and chips. All proceeds from the suggested £2 donation went directly to the Sailors’ Children’s Society. To make things even more exciting, anyone who donated £5 or more was also entered into a prize draw to win one of four amazing prizes including free fish and chips for a year, sponsored by Seafood from Norway. Bobby Joyce, Sales and Marketing Director at Smales, said: “We ran this event last year and it was such a brilliant
success that we knew we had to do it again. We’re really proud to partner with Sailors’ Children’s Society – and also once again team up with PG Chips and Isle of Ely Produce with their Babylon chips.”
Adding to this Simon Smales, Co-Owner, said “As the third generation of a Hull family the has been in the seafood industry for 88 years, we are proud to support the iconic national dish that we supply 1 million portions of fish for every week and also a great charity who are looking after the welfare of seafaring families across the country.”
Rhiannon Beeson, Head of Fundraising and Marketing at Sailors’ Children’s Society, added:
Angels!
“We were thrilled to be working with Smales on this fantastic initiative. All funds raised went directly to families who rely on the sea for their livelihoods – from those braving the North Sea to those working further afield. Life as a seafarer is incredibly demanding, and we’re here to support those families when they need us most. We’re so grateful to Smales for choosing to support our mission.”
Alex Moore Managing Director of Agrico Uk Ltd said “Once again we are thrilled to see Babylon being tried and fried by the best chip shop owners in the UK. The feedback has been amazing. We have invested in Chippy Chat via Isle of Ely Produce for the biggest UK trial of a new variety and have been very happy with the results.”
David Miller co-owner of Millers Haxby said. “It was a delight to fry Babylon potatoes. They were easy to use, good size and the end product was soft inside a great colour and crisp to touch.”
It is the 11th year of National Fish & Chip Day this year. The main sponsors are The Q Partnership Henry Colbeck, Friars Pride and VA Whitley with their Hook & Fish Packaging, and Middleton Foods
Well Fed!
The latest news from the NFFF
Chippy Chat is starting from this month a new two-page monthly feature keeping you UpToDate with the news, events and actions from the National Federation of Fish Friers. It will be useful for both members and non-members of the federation to see close hand the work that goes on especially behind the scenes on behalf of the fish and chip trade.
The NFFF has been bringing the fish and chip industry together for over 100 years, and their mission is to protect and promote independent fish and chip businesses, providing them with the representation, skills and sector specific information required both for today and into the future.
It’s the only official body that represents the fish and chip industry, protects the interests of fish friers and their businesses, and promotes the fish and chip brand.
With single shop membership from as little as £3.86 a week for peace of mind knowing you are only a phone call away from top industry advice why would you not be a member!
Included in the membership Health & Safety and Employment Law
The National Federation of Fish Friers in conjunction with ‘Supportis’ offer advice to comply with the relevant Employment Law and Health & Safety legislation and guidelines on all aspects of people and risk management.
Access to training services
The NFFF Training Academy offers a variety of training courses to suit all levels. Whether you are a complete beginner or are more experienced, we have a training course to suit you.
Members only exclusive deals
Being an NFFF member opens up many opportunities including exclusive member benefits, and offers for you and your staff. You will also get exclusive offers from NFFF Associate Members too. It has been a busy period for the NFFF team.
Fish & Chips in the Press!
The NFFF has been talking to the press and approached for comment many times recently, tackling the issues on your behalf. Whether it be TV, radio, written national press, local newspapers or online. Over 100 media enquiries have been dealt with in the last few weeks.
These included (there were many more) Potato surplus story - several including Good Morning Britain, BBC, Swns (media agency representing over 300 regional titles))
Employment law - Radio 5 live
Iran War - AP, BBC, Times, Telegraph, The Sun, Daily Express
NFFF have also handed over many stories for local shop owners (members) to comment on to their local media outlets.
National Fish & Chip Awards
The NFFF are current custodians of The
National Fish & Chip Awards. It has created the biggest and most trusted awards platform for both suppliers and friers across multiple categories. Already the search is on for the 2027 winners. If you would like to enter the 2027 awards, please visit www. fishandchipawards.com for more details
Pie Awards
Andrew Crook judged the best British Pie in the chip shop sector award in Melton Mowbray
Associate Members Meeting
The NFFF has many associate members. They are suppliers from across the industry who are happy to support the NFFF, its members and values. Recently over 40 NFFF associate members gathered to discuss the industry at the Wetherby Whaler, Wakefield. It was a great chance for everyone to discuss the current environment, cost issues and also how to make the most of opportunities such as the NFFF Awards and National Fish & Chip Day. Every guest also enjoyed excellent fish and chips on the day and all agreed that we are all stronger together.
NFFF on the Road Scotland/Northern Ireland/Wales
NFFF President Andrew Crook has visited Aberdeen Belfast & Machynlleth for three very informative local area meetings. They were well attended and had presentations from top shops and suppliers. They also centred on ideas and threats specific to their own areas.
One Hundred Years
Andrew Crook visited the 100-year celebration dinner for Colman’s of South Shields. The dinner was held at their Seafood Temple and guest of honour was Her Royal Highness The Princess Royal who was seated next to Andrew on the day
VAT Cut
The NFFF have teamed up with Andy Lennox of the Wonky Table, the man behind the ban of Labour MPs from pubs. We are calling for Government to bring the rate of VAT for Hospitality down in line with those in most of Europe.
Seafish
The NFFF also attended the Seafish Sector Panel meeting in York alongside FASFA and other key players in processing, importing and retailing fish to discuss how we can work together with Seafish to bring about a stronger seafood sector. The NFFF had a one to one meeting with new CEO Colin Faulkner voicing your concerns.
Trade Shows
The NFFF attended trade shows for Friars Pride in Exeter and Henry Colbeck in Harrogate
If you’d like to know more about the NFFF including details of how to become a member please visit www.nfff.co.uk
Cod Off!
Cornwall Fish & Chip Shops Launch Sustainable Seafood Campaign
Two of Cornwall’s much-loved fish and chip businesses recently gave cod a week off - and invited their valued customers to meet the rest of the family instead.
Harbour Lights in Falmouth and its sister fish and chip takeaways, Frasers in Penzance and Helston, had a light-hearted “Cod Free Week” campaign from 20th – 26th April, temporarily removing cod from the menu to promote sustainable alternatives including coley, haddock and pollock - cod’s closest cousins in the fish family tree.
The campaign aimed to raise awareness about seafood sustainability while encouraging customers to give the wider cod clan a chance. Coley, haddock and pollock are all members of the same fish family as cod, sharing that same satisfying flaky texture and mild flavour that makes a great British chippy supper so hard to beat.
Pete, owner of Harbour Lights & Fraser’s, shares why it’s such an important campaign: “Cod remains one of the UK’s most popular fish, and that demand places genuine pressure on stocks. But here’s the good news - cod has some brilliant relatives. Coley, haddock and pollock are all part of the same family, and they’re fantastic on the plate. Taking occasional steps to reduce reliance on cod helps safeguard future supply, while giving these underappreciated cousins the spotlight they deserve. Think of it as a family reunion - just without the awkward small talk.
All of our cod, coley, haddock, and pollock are sourced from MSC-accredited fisheries, ensuring they are responsibly
caught and fully traceable back to their origin. And these alternatives deliver the same great taste - often at even better value.”
By playfully positioning cod as “on holiday”, the business hopes to start conversations about responsible sourcing without taking away the fun and tradition of a classic British takeaway. After all, when one family member takes a break, it’s only right the others step up.
The team hopes their beloved customers discovered a new favourite among cod’s extended family - and realise that sometimes, giving one fish a break can be good for everyone!
For more information, visit: www.harbourlights.co.uk @ harbourlightsfalmouth
Fish & Ships!
The Great British Spud Takes Centre Stage in New Children’s Book for Charity
Every great portion of chips starts with a potato - now that spud has inspired a children’s book that’s helping to change lives.
From field to frier, every fish and chip shop owner knows that great chips start with one simple ingredient – the potato. Now that beloved spud has inspired an unexpected new children’s book that aims to make a real difference.
Nina Smith, a volunteer speaker with international charity Mercy Ships, has turned a personal bucket-list dream into reality with the publication of her first children’s adventure, Fiona Fry and the Hair-Raising Showdown. The story, aimed at children aged 6 to 11, is packed with humour, adventure and – fittingly for Chippy Chat readers – a slightly daft storyline involving potatoes.
Nina explains that writing a book had been on her bucket list for years. “I’m definitely not a professional author,” she laughs, “but three years ago I decided to take it seriously and enrolled on writing courses to learn the craft.”
“Once I started writing, I absolutely loved the process,” she says. “Fiona Fry and her potato-filled adventure quickly took on a life of its own.”
But the book has a much bigger purpose than simply entertaining young readers.
Nina has pledged that 100% of the first year’s profits will go to Mercy Ships – the world’s largest volunteer-run hospital ship charity. Mercy Ships provides free, lifechanging surgery for children and adults in some of the world’s poorest countries, where access to even basic healthcare can be extremely limited.
Nina hopes the book will raise £100,000 in its first year to support the charity’s work.
By celebrating potatoes in a fun and imaginative way, Nina also hopes the book will raise a smile among the UK’s fish and chip community. With chips at the heart of Britain’s favourite takeaway, it seems fitting that the great British spud is now the star of its own adventure story.
For fish and chip shop owners, the book has also proved to be a great talking point with customers and a unique counter-top item for families waiting for their order.
Readers can scan the QR code to order a copy online.
Fish and chip shop owners interested in stocking the book to sell in their own shops can contact Nina directly to discuss trade supply via csmith4519@gmail.com.
GREAT GADUS
The new GADUS has been constructed with great care to ensure high quality products based on the positive feed-back from our UK chip shop customers. We have over 100 years of fishing experience, and best practice too.
Steps are taken at every juncture of the fishing process to ensure that JFK’s frozen-at-sea products are as fresh as possible. Frozen-at-sea has been called “fresher than fresh,” because within four hours from leaving the sea the fish is processed and frozen, locking in goodness perfect for your customers. JFK’s purpose is to work in harmony with the environment and to promote sustainable utilization of the fish stocks.
ASK YOUR FISH SUPPLIER FOR FAS GADUS TODAY.
Read more about our certifications on www.jfk.fo
