Pimply the Best!

Pimp My Fish in Cambridgeshire has been crowned the UK’s top mobile fish and chip business at the 2023 National Fish & Chip Awards. They battled it out against two other finalist businesses to net the prestigious title

In order to take home the ‘Best Mobile Fish and Chip Operator Award’, Pimp My Fish was judged against a wide range of criteria including sustainable sourcing policies, staff training processes, marketing activity and the quality of product served to its customers.

President of the NFFF, Andrew Crook, said: “Mobile fish and chip units have many different challenges to bricks and mortar businesses and to keep standards consistently high is testament to the professionalism of these finalists. Whether serving rural

The other two mobile fish and chip finalists 2023 were: JoJo’s fish and chips, Stafford

The Chippie Van, Penrith (left) communities or making couples special day event more special these businesses have to be organised and at the top of their game every time.”

Austen Dack Chippy Chat Publishing Editor said: We were thrilled to hear Pimp my Fish won this award. We have used them for several events from fish and chip day, our potato race and also a wedding. The food they serve is fantastic, their menus are innovative plus they have good plans for further growth too. Congratulations to them and the other two finalists.

This award was sponsored by Kerry Foods.

Alan Pearce from Kerry Food Service said: “The standards of the mobile entrants this year was extremely strong in this fastgrowing category. Mobile fish and chip businesses ranged from regional event catering, private parties to local community services, some far exceeding expectations by now serving gluten free options and a range of sustainable species”.