Lisa Dark - Listing Presentation

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LISTING PRESENTATION

Lisa Dark REALTOR-ASSOCIATE®

“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world” - Franklin D. Roosevelt

Lisa Dark ABOUT Born in Marietta Ohio, Lisa Dark graduated from Gaylord High School in Gaylord MI, before attending Michigan State University where she received her Bachelor’s Degree in Parks, Recreation and Tourism, with studies in Astrophysics and Fine Arts.

CONTACT INFO 13512 E. 116th St. N. Owasso, OK 74405

LDark@ccoklahoma.com

(918) 430-5709

LDark.ccoklahoma.com

facebook.com/LDarkCCRealtors

Lisa relocated to Owasso from Salt Lake City, UT, where she lived for 15 years. In addition to being a licensed real estate agent in Utah, she also worked as a licensed life insurance agent in Utah for nearly 15 years. “As an insurance agent, I have experience helping clients make large, long-term, and sometimes difficult financial decisions,” Lisa says. “As an artist, I have a keen eye for art and décor so I can help clients find the style and feel that matches their vision.” And, as a mom, she also knows the importance of finding the right spaces for kids.

A full-service agent, Lisa is familiar with residential, investment properties and new construction listings in Tulsa and its surrounding communities.

Lisa is also a substitute teacher at Stone Canyon Elementary School, a member of the Parent-Teacher’s Organization, and makes custom cakes and cupcakes. She loves outdoor activities with her family, including camping, hiking, and swimming, and winter sports. They love to travel and enjoy attending their kids’ sporting events.

In her free time, Lisa enjoys painting, baking and yoga.

OUR OFFICES BARTLESVILLE

3061 S.E. Washington Blvd. Bartlesville, OK | (918) 333-2222 • Fax: (918) 876-1738

BIXBY

7510 E. 111th St. S. Bixby, OK | (918) 943-3009 • Fax: (918) 943-3155

BROKEN ARROW

2625 S. Elm Pl. Broken Arrow, OK | (918) 259-0000 • Fax: (918) 259-0008

COWETA

128 N. Broadway St. Coweta, OK | (918) 279-6227 • Fax: (918) 279-6698

EDMOND

1901 W 33rd St, Edmond, OK | (405) 330-0031

GRAND LAKE

29980 S. 566 Rd. Afton, OK | (918) 257-7164 • Fax: (918) 257-7165

KAREN BLEVIN’S OFFICE

209 Lilac Dr. Suite 150, Edmond, OK | (405) 726-8889

LEASING/PROPERTY MGMT.

5958 S. Lewis Ave. Tulsa, OK | (918) 392-0901 • Fax: (918) 392-3336

MIDTOWN TULSA

1441 E. 41st St. Tulsa, OK | (918) 392-9900 • Fax: (918) 392-9904

MUSKOGEE

1806 Chandler Rd. Muskogee, OK | (918) 537-2263

NICHOLS HILLS

2814 W Country Club Dr. Oklahoma City, OK | (405) 843-8188

OWASSO

13506 E. 116th St. N. Owasso, OK | (918) 392-9990 • Fax: (918) 392-9991

SAND SPRINGS

3702 South Hwy 97, Sand Springs, OK | (918) 419-2333 • Fax: (918) 419-2323

SKIATOOK

500 W. Rogers Blvd. Skiatook, OK | (918) 578-6820

SOUTH TULSA

3912 E. 91st St. Tulsa, OK | (918) 392-0900 • Fax: (918) 392-0989

GENERATIONS OF SUPPORT BEHIND EVERY SALE Chinowth & Cohen Realtors is the largest independently owned real estate company in Northeastern Oklahoma. The brokerage opened in 2004 with 25 sales associates; since then it has grown to over 500+ agents with 11 locations surpassing one billion dollars in sales in 2017. Boasting 75 years and three generations of real estate history and expertise, Chinowth & Cohen is rooted in tradition and family.

SHERYL CHINOWTH - CHIEF EXECUTIVE OFFICER & COFOUNDER Sheryl began her career working at her father’s real estate company, where she quickly became a top producer, mentored associates and managed offices. In 2004, Sheryl cofounded Chinowth & Cohen Realtors, opening the brokerage with only one office and 25 sales associates. As CEO, Sheryl has grown the company to over 800 associates and 16 offices in the Tulsa and Oklahoma City surrounding areas, making it the largest independent real estate company in Oklahoma. She has won numerous awards including Luxury Real Estate’s Lifetime Achievement Award, Tulsa Business Journal’s “Influential Woman in Business” Award, RISMedia and Real Trends’ “Power Broker” recognition and more.

LEE COHEN - CHIEF FINANCIAL OFFICER AND COFOUNDER Originally from New York, Lee learned about real estate from his grandfather who purchased, sold and managed real estate in Manhattan. In the 1990s, Lee owned a commercial brokerage in Miami, Florida, when he created a REIT (Real Estate Investment Trust), which went public in 1996. Upon his arrival to Tulsa in 1999, Lee worked at various residential and commercial brokerages and eventually partnered with Sheryl Chinowth to form Chinowth & Cohen Realtors as well as C&C Commercial Realtors.

LELAND CHINOWTH - PRESIDENT, CHINOWTH & COHEN REALTORS Leland attended the University of Oklahoma School of Medicine prior to launching his robust real estate career. In his first year as an associate, Leland sold a record $11 million. He has helped mentor and train agents for nearly 15 years and has been the President of Greater Tulsa Association of Realtors, MLS President and has been named one of Tulsa Business Journal’s 20 “Men of Distinction” and was voted one of Tulsa Business Journal’s “40 Under 40.” Leland is currently the President of Chinowth & Cohen Realtors.

TAYLOR CHINOWTH - VICE PRESIDENT, CHINOWTH & COHEN REALTORS / PRESIDENT, ELITE TITLE SERVICES Taylor is an attorney with a degree in Finance from the University of Oklahoma School of Business and a JD from the University of Tulsa College of Law. After becoming a licensed realtor in 2007 and a licensed broker in 2010, Taylor obtained his title insurance license in 2012 and joined the Board of Directors for Bartlesville Association of Realtors in 2015. The following year, Taylor was one of Tulsa Business and Legal News’ 40 Under 40 and later won the Oklahoma Bar Association Business and Corporate Law Award in 2019 and 2020 as well as multiple CALI Awards.

OUR PROVEN MARKETING SYSTEM See for yourself... ldark.ccoklahoma.com

1. Superior Agent Support

8. Highly Targeted Facebook Campaigns

2. Professional Photography

9. Paid Targeted Advertising on Google

3. Luxury Yard Sign

10. Exposure on Zillow

4. 24/7 Information Sign Rider with Text Code

11. Virtual Tour availability

5. Distinctive Professionally Printed Flyers

12. Multiple Public Open Houses

6. Webpage Specific to Your Property

13. Broker’s Preview Showings Available

7. Comprehensive Social Marketing Campaigns

14. Local Agent Preview Email

• Blog Post

15. Local Brokerage Network Reach

• Instagram Post

16. Your Property, Your Choice

• Search Engine Optimization

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# 1 IN TOP PRODUCING AGENTS # 1 IN PRODUCTION PER AGENT #1 INDEPENDENT REAL ESTATE BROKERAGE

Oklahoma’s Real Estate Elite

Using specific keywords, targeted locations, and search behavior, we craft custom Google Pay-Per-Click campaigns to drive potential buyers to your home’s listing.

This helps your listing stand out to those who may be most interested.

PAID TARGETED ADVERTISING ON GOOGLE There’s no better way to sell your home than to have interested buyers walk through the front door. We advertise and promote your home to potential buyers and their agents in advance to ensure successful Open Houses.

MULTIPLE PUBLIC OPEN HOUSES Not all agents will have clients interested in your home.

We specifically target the top agents bringing buyers to your neighborhood and your price point. Our focused communication means that agents pay attention when they hear from us.

TOP LOCAL AGENT PREVIEW EMAIL Professionally designed and commercially printed, our Chinowth & Cohen property flyers allow buyers to take away a favorable representation of your home after every showing.

DISTINCTIVE PROFESSIONAL FLYERS We maintain an internal Client Relationship Management database consisting of tens of thousands of potential buyers.

We will match your property to specific buyers based on location, price and size and contact them directly about your listing.

PROSPECTING THE ELITE BUYER DATABASE

We understand buyers’ search preferences can vary and don’t rely on just our website to promote your listing. We provide exposure on Zillow, one of the most used real estate search websites in the country, to ensure your home is seen by a wide audience.

EXPOSURE ON ZILLOW Most buyers work with an agent in the purchase of their home, so generating excitement within the Broker Community is critical to the success of your sale. By showcasing your property to outside Brokers, we build a sales team of agents who want to sell your property.

BROKER’S PREVIEW SHOWINGS By participating in our local MLS, your home will reach all agents in the area as well as show on other Brokerage websites. This increases exposure, and allows us to better cooperate with other agents who may have the perfect buyer for your home.

BROKERAGE NETWORK REACH We host a website specifically for your property, where potential buyers can follow the status, share with friends, request showings and much more.

This encourages engagement with your home online and showcases your property individually.

WEBSITE SPECIFIC TO YOUR PROPERTY If your home and desired selling strategy requires more from us, we can do it!

Every home sale is different, and we can’t wait to create the perfect plan for you.

YOUR PROPERTY, YOUR CHOICE

ELITE TV

Elite TV features your property on Sunday at 10 AM on the CW or streaming from ccoklahoma.com. Our professionally produced 30 minute show features area homes with video and voice over highlighting your property’s features.

ELITE TV - YOUR HOME IS THE STAR! Many man hours go into the marketing of each and every Chinowth & Cohen listing.

No agent can do it alone.

We have a team of twelve full-time marketing staff who execute the many steps necessary to deliver our marketing services to you.

TEAM APPROACH First impressions matter in the sale of your home.

Our clean and professional signs let potential buyers know you are working with a reputable firm in the sale of your home without detracting from the curb appeal of the property.

LUXURY YARD AND POST SIGN Northeastern Oklahoma’s leading newspaper source for Real Estate. Your property can be promoted in this beautiful fullcolor tabloid available in Saturday’s edition of Tulsa World. Ads and Open House listings are created by our in-house marketing team.

TULSA WORLD: WORLD OF HOMES Real estate postcards are one of the most effective ways to keep the public and potential buyers up to date on your property!

Postcards are a great way to showcase your home to neighbors.

CUSTOM POSTCARDS

Elite Magazine is produced by Chinowth & Cohen’s marketing team and features every active listing offered to the public. This FREE publication is available at our offices and area QuikTrip, CVS and Reasor’s locations.

ELITE MAGAZINE 95% of home buyers look online for properties during the home buying process.

How your home looks online is critical to getting buyers through the door for showings.

If the photos online don’t “wow” them, they may never come, which is why Chinowth & Cohen has strict professional guidelines for all listings.

PROFESSIONAL PHOTOGRAPHY Potential buyers want information at the tip of their fingers. Our Text Code sends them your property details instantly and allows me to follow up on their inquiry afterwards.

24/7 INFORMATION SIGN RIDER WITH TEXT CODE Varied ads in these highly read publications are a vital part of a home marketing campaign: Tulsa People, Oklahoma Magazine, Homes & Land, Tulsa World Magazine and more.

OUTSIDE PUBLICATIONS Advertising in local weekly publications is an inexpensive yet effective way to reach a wide audience. The Owasso Reporter, Skiatook Journal, Sand Springs Leader and Wagoner County American are very popular in our market.

LOCAL PUBLICATIONS

AWARD-WINNING SOCIAL MEDIA MARKETING We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers.

Targeted Social Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer.

LUXURY REAL ESTATE “OUTSTANDING SOCIAL MEDIA SAVVY” AWARD

THE BEST TECHNOLOGY TO KEEP YOU SEAMLESSLY UPDATED ON THE STATUS OF YOUR SALE

ALL-IN-ONE

ONLINE MARKETING

SOLUTION

Chinowth & Cohen REALTORS® partnered with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterpriselevel technology and online marketing solutions together in one, easy to use interface.

Chinowth & Cohen REALTORS® partneted with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterprise-level technology and online marketing solutions together in one, easy to use interface. ®

deltamediagroup.com

866-233-9833

Dotloop provides an online platform to empower real estate professionals to get deals done. Dotloop is the top choice for industry leading realtors.

The SentriLock Bluetooth® REALTOR® Lockbox provides secure, easy mobile lockbox access with a host of tools and benefits for REALTORS®. The new lockbox offers a variety of features, including opening the key compartment, using only your smartphone or tablet.

OUR PROVEN HOME SELLING PROCESS Pre Listing • Schedule Appointment • Review Pre-Listing Materials • Meet with Your Elite Agent • Discuss Key Selling Points of Home • Select Home Selling Program • Determine Fair Market Listing Value • Sign Listing Paperwork • Pre-Listing Home Inspection • Repair, Declutter and Clean According to Recommendations • Complete Seller’s Real Property Disclosure Statement • Professional Photography • Install For Sale Sign with Text Code (where possible) • Launch Marketing Preparation • Design Flyers • Chinowth & Cohen Website • Complete MLS Data Entry • Post as Coming Soon on Chinowth & Cohen Website • Coming Soon Marketing on: - Facebook - Zillow - Twitter - Realtor.com

Active Listing

• Activate on MLS • Broker’s Open • Office Preview • Open House • PPC and Facebook Campaigns • Private Showings • Strategy Discussions Based on Feedback • Video Marketing on YouTube • Weekly Feedback

Contract to Close

• Receive Offers • Review Offers Together • Negotiate Offers • Accept Offer and Begin Title Process • Possibly Negotiate Back-up Offer • Home Inspection • Survey, Termite Inspection, HOA Doc Review • Clear Title Contingencies • Schedule Signing Closing Docs • Remove Personal Items from Home • Close Sale And Hand Over Keys

If your Chinowth & Cohen Agent has exceeded your expectations, then we’d love for you to refer us to your friends and family!

PROPERTY INTEREST LEVEL

30 days

60 days

90 days

Your home receives the most exposure to the greatest number of potential buyers within the first 14-30 days on the market. Pricing at fair market value from the beginning ensures the highest number of interested buyers see the home. As time passes, perceived value decreases, resulting in a lower sales price.

WHAT REALLY MATTERS IN THE SALE OF YOUR HOME

Pricing your home at Fair Market Value is the single most important factor in selling your home for the most amount of money, in the shortest amount of time. There are several factors we use to determine this value.

Factors Impacting Sales Price: • • • • •

Location Lot Size House Size House Condition/Features Recent Sales

• • • •

Competition Timing Financing Special Conditions

Regardless of what you paid, what you owe, how much you want, or what any other agent may say they can sell your house for, in the end it is the Buyers who will determine the selling price.

What You Paid

What You Owe

What You Need to Buy Your Next Property

Sentimental Value

What You Want

What Another Agent Says

What Your Neighbor Thinks

PRICING YOUR HOME AT FAIR MARKET VALUE

IF THE ASKING PRICE IS: 15% over market value

10% over market value

5% over market value

fair market value

THE PROPERTY APPEALS TO: 20% of the buyers

30% of the buyers

50% of the buyers

95% of the buyers

If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatically.

THE BUYING ATMOSPHERE When it comes time to show your property, here are some suggestions that will create a smooth and successful process! »

During the listing period, maintain the home in ready-to-show condition with beds made, clutter removed, dishes put away and so forth.

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Showcase your home as if you are receiving guests. Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music.

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During a showing, try to step out for a cup of coffee or run a few errands. The potential buyer will feel more relaxed if allowed to view your home without any distractions.

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Make sure your pets are confined to a safe and out of the way place. If at all possible, take your pets with you to the park or on an errand run during a showing. Please hide all pet bowls and supplies.

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In some cases, silence can be golden. If you are present for the showing, it’s best to reserve comments until the buyer has left your home.

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For safety purposes, it’s wise to show the home to a buyer only if the associate working with them is present. You should also put away your valuable items, such as jewelry and collectibles.

ALWAYS, PLEASE FEEL FREE TO CALL ME ANYTIME IF YOU HAVE QUESTIONS, CONCERNS, IDEAS OR SUGGESTIONS!

1. Focus on the area around the front door.

The first thing buyers see when they walk up to your house is the entryway—so you need to make sure it gives a positive first impression. Especially for private showings, your front door area needs to be in pristine condition.

2. Pressure wash your roof to remove unsightly mold and dirt.

Your roof takes a beating from weather elements, which can make it look more worn than it actually is.

Many times, especially in warm, rainy climates, dirt and mold stick on a roof. This could give buyers the impression that the roof is on its last leg, even if it could last another 10 years.

3. Depersonalize the exterior of your house.

By now, you’ve likely heard that you should depersonalize and declutter when you prep your house for sale. Many sellers only do this on the inside and forget to remove personal items in the yard around the house.

Starting at the front of your house, remove everything that isn’t part of your landscaping. Garden gnomes, Christmas lights, flags, and ceramic frogs take away from your landscaping curb appeal.

Then, work your way to the back. Walk along the side of your house and gather stray rakes, recycling bins, or lost balls from last weekend’s batting practice.

In your backyard, remove wind chimes, bird feeders, and other yard decorations that make the yard look cluttered.

4. Check your driveway and the sidewalk in front of your house for bumps and cracks.

Uneven, jagged sidewalks or driveways are an eyesore, a safety risk, and a turn-off for buyers. Buyers looking for a kid-friendly home don’t want to deal with tripping hazards, especially if they’d like to avoid taking on any big projects immediately after moving in.

5. Open up the curtains and blinds on every window.

A bright house feels bigger, cleaner, and happier than a dark, closed off house—which is why every top real estate agent says to open up blinds and curtains for photos and showings.

Old, dingy or broken window treatments can distract buyers and block natural light from the windows. Replace blinds and curtains with light, inexpensive options.

6. Neutralize foul odors and make sure the house smells fresh for showings.

Many of us will take any excuse to ransack Target for Glade Plug-Ins and vanilla scented candles.

Air fresheners, candles, and (God forbid) fresh baked cookies are not what buyers want to smell when they step into a house.

“You don’t want to be overwhelmed by these plugins and

candles and you don’t want to be overwhelmed by pet odor.

You want a nice neutral, clean smell,” says Bare.

To make your house smell clean and new without overpowering buyers’ senses, take the following steps: • Remove pets, shoes, gym bags, and anything that holds onto odors.

• Avoid eating any meals in your home.

• Lightly spray a lemon-scented air freshener in each room.

• Leave the windows open for at least 30 minutes.

• On the day of the open house or showing, re-open the windows for 30 minutes to neutralize the smell.

7. Gather warranties for appliances.

If your appliances come with the home, make sure to have the warranty information for each appliance ready to hand off to buyers.

8. Sweep the garage, basement, or any other unfinished surfaces.

Your house is clean. The yard looks great. All of the clutter is moved out of your storage areas––but there’s a layer of dust, dirt and random packing materials on the ground in your garage.

Get ahold of a push broom or power sweeper to sweep up any muck from your garage. An unfinished basement, as dingy as it may be, should be swept, too. While you’re at it, get your attic and crawl space. The cleaner your house is, the better!

9. Organize closets and drawers.

Let’s face it—serious buyers are going to look everywhere to make sure your home is “the one”. They’ll be poking into your kitchen drawers, closets, and even under your bed.

To avoid embarrassment and make every inch of your house look it’s absolute best, organize everything.

Remove excess clothing from closets and drawers and put it in storage, your new home (if you have one already), or the trunk of your car.

Fold and hang clothing neatly, leaving extra space to make closets look bigger.

Gather medications and hide them in locked boxes, secret storage, or in your new/temporary housing.

Empty your refrigerator and clean it thoroughly.

Remove excess kitchen accessories to enlarge the space.

Take away refrigerator art, phone chargers, paper towel holders, and small counter-top appliances that make the house feel lived-in.

10. Look up your address online.

Most people begin their home search online nowadays. In 2018, 50% of buyers found the home they purchased online.

Search your house’s address online to see what buyers see.

ASK ME FOR A COMPARATIVE MARKETING ANALYSIS! A comparative marketing analysis (CMA) is a document that pulls statistics on homes similar to yours that will Sold in the Recent Past:

This shows us what buyers in this market have actually paid for properties similar to yours.

Currently on the Market:

These are properties that will be competing with yours for the attention of available buyers.

Failed to Sell:

Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

YOUR HOME’S UNIQUE APPEAL: Each property has special features that interest buyers. Whether you realize it or not, you are an expert on your home and can inform me about your property’s value better than anyone else!

What do you feel are the most appealing features of your property? _____________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ What features does your property have that differentiate it from other similar properties? __________ __________________________________________________________________________________________ __________________________________________________________________________________________ What changes or enhancements would you suggest to make to your property? ___________________ __________________________________________________________________________________________ __________________________________________________________________________________________ What do you regard as the most attractive features of the surrounding neighborhood? ____________ __________________________________________________________________________________________ __________________________________________________________________________________________ Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? ______________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers? __________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

Lisa Dark REALTOR-ASSOCIATE®

918.430.5709 • LDark@ccoklahoma.com