KPhillips_listing_presentation_2025Digital

sold

F RO M L I S T E D TO

LISTING PRESENTATION AN ELITE PLAN TO SELL

BROKER-ASSOCIATE®

BROKER-ASSOC

Nice to meet you!

I’m Keina Phillips I’m a Broker-Associate with Chinowth & Cohen Realtors, serving the Greater Tulsa area for nearly 15 years. I guide homeowners and buyers through every step of the process with clear, honest advice, smart pricing strategy, and a smooth, well-organized experience - helping them make confident, informed decisions from start to finish.

My approach is centered on educating and guiding my clients so they feel confident in every decision they make. Through clear communication, in-depth market knowledge, and thoughtful guidance, I ensure each client is informed, supported, and prepared throughout the entire process.

SMART STRATEGY. HONEST GUIDANCE. SMOOTH RESULTS. GUIDING YOU WITH CLARITY FROM START TO FINISH.

13512 E. 116th St. N | Owasso, OK 74055

918-809- 4426

kphillips@cctulsa.com

keinaphillips.com

®

CIATE

proven

OUR HOME SELLING PROCESS Pre Listing • Schedule Appointment • Review Pre-Listing Materials • Meet with Your Elite Agent • Discuss Key Selling Points of Home Determine Fair Market Listing Value • Sign Listing Paperwork • Pre-Listing Home Inspection • Repair, Declutter and Clean According to Recommendations • Complete Seller’s Real Property Disclosure Statement • Professional Photography • Install For Sale Sign with Text Code (where possible) • Launch Marketing Preparation • Design Flyers • Chinowth & Cohen Website • Complete MLS Data Entry • Post as Coming Soon on Chinowth & Cohen Website • Coming Soon Marketing on: - Facebook - Instagram

Active Listing • Activate on MLS • Broker’s Open • Office Preview • Open House • Private Showings • Strategy Discussions Based on Feedback - Instagram Stories & Posts • Weekly Feedback

Contract to Close • Receive Offers • Review Offers Together • Negotiate Offers • Accept Offer and Begin Title Process • Possibly Negotiate Back-up Offer • Home Inspection • Survey, Termite Inspection, HOA Doc Review • Clear Title Contingencies • Schedule Signing Closing Docs • Remove Personal Items from Home • Close Sale And Hand Over Keys

If your Chinowth & Cohen Agent has exceeded your expectations, then we’d love for you to refer us to your friends and family!

IF THE ASKING PRICE IS: 15% over market value

10% over market value

5% over market value

fair market value

THE PROPERTY APPEALS TO: 20% of the buyers

30% of the buyers

50% of the buyers

95% of the buyers

PRICING YOUR HOME AT

fair market value If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatically.

When it comes time to show your property, here are some suggestions that will create a smooth and successful process! »

During the listing period, maintain the home in ready-to-show condition with beds made, clutter removed, dishes put away and so forth.

»

Showcase your home as if you are receiving guests. Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music.

»

During a showing, try to step out for a cup of coffee or run a few errands. The potential buyer will feel more relaxed if allowed to view your home without any distractions.

»

Make sure your pets are confined to a safe and out of the way place. If at all possible, take your pets with you to the park or on an errand run during a showing. Please hide all pet bowls and supplies.

»

In some cases, silence can be golden. If you are present for the showing, it’s best to reserve comments until the buyer has left your home.

»

For safety purposes, it’s wise to show the home to a buyer only if the associate working with them is present. You should also put away your valuable items, such as jewelry and collectibles.

ALWAYS, PLEASE FEEL FREE TO CALL ME ANYTIME IF YOU HAVE QUESTIONS, CONCERNS, IDEAS OR SUGGESTIONS!

THE

buying ATMOSPHERE

PROPERTY

interest LEVEL

Your home receives the most exposure to the greatest number of potential buyers within the first 14-30 days on the market. Pricing at fair market value from the beginning ensures the highest number of interested buyers see the home. As time passes, perceived value decreases, resulting in a lower sales price.

what really matters

IN THE SALE OF YOUR HOME Pricing your home at Fair Market Value is the single most important factor in selling your home for the most amount of money, in the shortest amount of time. There are several factors we use to determine this value.

Factors Impacting Sales Price: • • • • •

Location Lot Size House Size House Condition/Features Recent Sales

• • • •

Competition Timing Financing Special Conditions

Regardless of what you paid, what you owe, how much you want, or what any other agent may say they can sell your house for, in the end it is the Buyers who will determine the selling price.

ASK ME FOR A COMPARATIVE MARKETING ANALYSIS! A comparative marketing analysis (CMA) is a document that pulls statistics on homes similar to yours that will help us have a better idea of what your home is worth in the current market. A CMA includes the follow types of homes:

Sold in the Recent Past:

This shows us what buyers in this market have actually paid for properties similar to yours.

YOUR HOME’S

Currently on the Market:

These are properties that will be competing with yours for the attention of available buyers.

Failed to Sell:

Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

unique appeal:

Each property has special features that interest buyers. Whether you realize it or not, you are an expert on your home and can inform me about your property’s value better than anyone else!

What do you feel are the most appealing features of your property?

What features does your property have that differentiate it from other similar properties?

What changes or enhancements would you suggest to make to your property?

What do you regard as the most attractive features of the surrounding neighborhood?

Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)?

Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?

OUR PROVEN

marketing system

1. Superior Agent Support

8. Search Engine Optimization

2. Professional Photography

9. Paid Targeted Advertising on Google

3. Luxury Yard Sign

10. Exposure on Zillow

4. 24/7 Information Sign Rider with Text Code

11. Virtual Tour availability

5. Distinctive Professionally Printed Flyers

12. Multiple Public Open Houses

6. Webpage Specific to Your Property

13. Broker’s Preview Showings Available

7. Comprehensive Social Marketing Campaigns

14. Local Agent Preview Email 15. Local Brokerage Network Reach

award-winning

SOCIAL MEDIA MARKETING We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers.

Targeted Social Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer.

LUXURY REAL ESTATE “OUTSTANDING SOCIAL MEDIA SAVVY” AWARD

THE POWER OF

video

As a real estate agent, part of the value of your services is your ability to create and implement a successful marketing plan.

These days, standard real estate marketing strategies incorporate digital marketing materials. Featuring virtual tours on your site is an elegant way to signal to clients that you’re aware of cutting-edge technological solutions and that your services include a versatile marketing toolkit. They’ll be impressed by your property listings and your marketing savvy.

PHOTO/VIRTUAL TOURS

MATTERPORT 3D TOURS

DRONE FOOTAGE

Our professional video tours establish the sense of ownership that is crucial to nudging clients towards finalizing the real thing. Virtual tours allow clients to tour the property on their own time and at their own pace, giving them a sense of personal connection. You can enhance this sense of connection by adding virtual tours to a suite of other interactive features. The more time and energy they invest, the more likely they’ll feel committed to reaching out to you with an inquiry.

Our highly trained Videographers will give your property a true 3-D experience!

Our brains are hard-wired to think visually, constantly calculating distances and depths. Videos are flat and tours with just 360o photos don’t offer that unique Matterport Dollhouse View. Plus Matterport makes it easy to capture large properties with automatic alignment.

Only Matterport offers the easiest to create and most immersive experience for marketing Real Estate. It’s the closest you can get to actually being there.

If there is one universal truth about home buyers, it’s that they are terrible at visualizing space. Is your property unique? Palacial? An acrege with natural beauty? Our drone footage will show it all! Most listing photography does little to help. For example, say your listing has a huge 3 acre backyard, but 75% of it is obscured by trees. The photo on your listing makes it look tiny. With a drone video, you can capture the entire yard in one video and show buyers just how big a space it really is.

#1 real estate website IN OKLAHOMA

Real Trends Ranks ccoklahoma.com as the #1 Real Estate Website in Oklahoma • Designed by One of the Top Real Estate Web Developing Companies in the Nation • Internal MLS Search Engine • Access Our Website Through Any Device • Agent Page to Advertise Your Home • Feature Commercials, Drone Shoots and other Marketing on Your Agent’s Website

oklahoma’s #1 independent REAL ESTATE COMPANY Over $2 Billion In Annual Real Estate Sold

15 offices, 800+ agents statewide the top

REALTORS in Greater TULSA

#1 INDEPENDENT brokerage in OK* *according to REAL Trends

OUR COMPANIES OUR AGENTS ARE AVAILABLE 24/7 AND OUR OFFICE HOURS ARE 8:30-5:30 MONDAY – FRIDAY.

THE BEST TECHNOLOGY TO KEEP YOU

seamlessly updated ON THE STATUS OF YOUR SALE

The Hub is an agent’s CRM platform and one-stop shop for your real estate needs. Chinowth & Cohen REALTORS® partnered with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterprise-level technology and online marketing solutions together in one, easy to use interface.

Dotloop provides an online platform to empower real estate professionals to get deals done. Dotloop is the top choice for industry leading realtors.

The SentriLock Bluetooth® REALTOR® Lockbox provides secure, easy mobile lockbox access with a host of tools and benefits for REALTORS®. The new lockbox offers a variety of features, including opening the key compartment, using only your smartphone or tablet.

GENERATIONS OF SUPPORT

behind erery sale

Chinowth & Cohen Realtors is the largest independently owned real estate company in Northeastern Oklahoma. The brokerage opened in 2004 with 25 sales associates; since then it has grown to over 700 agents with 14 locations surpassing two billion dollars in sales in 2020. Boasting 75 years and three generations of real estate history and expertise, Chinowth & Cohen is rooted in tradition and family.

SHERYL CHINOWTH - CHIEF EXECUTIVE OFFICER & COFOUNDER Sheryl began her career working at her father’s real estate company, where she quickly became a top producer, mentored associates and managed offices. In 2004, Sheryl cofounded Chinowth & Cohen Realtors, opening the brokerage with only one office and 25 sales associates. As CEO, Sheryl has grown the company to over 700 associates and 16 offices in the Tulsa and Oklahoma City surrounding areas, making it the largest independent real estate company in Oklahoma. She has won numerous awards including Luxury Real Estate’s Lifetime Achievement Award, Tulsa Business Journal’s “Influential Woman in Business” Award, RISMedia and Real Trends’ “Power Broker” recognition and more. Sheryl is an executive committee member of Who’s Who in Luxury Real Estate International, a member of the Leadership Council of Real Trends, and serves as a board member for Realty Alliance.

LEE COHEN - CHIEF FINANCIAL OFFICER AND COFOUNDER Originally from New York, Lee learned about real estate from his grandfather who purchased, sold and managed real estate in Manhattan. In the 1990s, Lee owned a commercial brokerage in Miami, Florida, when he created a REIT (Real Estate Investment Trust), which went public in 1996. Upon his arrival to Tulsa in 1999, Lee worked at various residential and commercial brokerages and eventually partnered with Sheryl Chinowth to form Chinowth & Cohen Realtors as well as C&C Commercial Realtors.

LELAND CHINOWTH - PRESIDENT, CHINOWTH & COHEN REALTORS Leland attended the University of Oklahoma School of Medicine prior to launching his robust real estate career. In his first year as an associate, Leland sold a record $11 million. He has helped mentor and train agents for nearly 15 years and has been the President of Greater Tulsa Association of Realtors, MLS President and has been named one of Tulsa Business Journal’s 20 “Men of Distinction” and was voted one of Tulsa Business Journal’s “40 Under 40.” Leland is currently the President of Chinowth & Cohen Realtors and serves on the Executive Committee of Who’s Who in Luxury Real Estate.

TAYLOR CHINOWTH - VICE PRESIDENT, CHINOWTH & COHEN REALTORS / PRESIDENT, ELITE TITLE SERVICES Taylor is an attorney with a degree in Finance from the University of Oklahoma School of Business and a JD from the University of Tulsa College of Law. After becoming a licensed realtor in 2007 and a licensed broker in 2010, Taylor obtained his title insurance license in 2012 and joined the Board of Directors for Bartlesville Association of Realtors in 2015. The following year, Taylor was one of Tulsa Business and Legal News’ 40 Under 40 and later won the Oklahoma Bar Association Business and Corporate Law Award in 2019 and 2020 as well as multiple CALI Awards. Taylor is also on the Board of Directors for the Tulsa Home Builders Association.

Testimonials

KEINA MADE BUYING OUR FIRST HOME A STRESS-FREE EXPERIENCE. SHE WAS AVAILABLE DAY OR NIGHT TO ANSWER ANY QUESTIONS WE HAD. SHE KEPT US IN THE LOOP WITH EVERYTHING THAT WAS GOING ON & MADE SURE WE UNDERSTOOD EACH PROCESS. WE WOULDN’T BUY A HOME FROM ANYONE ELSE!

-JOE & HANNAH CARLTON OF OWASSO

I CAN SAY WITH CERTAINTY THAT KEINA IS A PHENOMENAL REAL ESTATE PROFESSIONAL. I CAME TO HER WITH UNREALISTIC GOALS AND SHE EMBRACED THE CHALLENGE WITH A SMILE. THERE WERE MANY TIMES WHEN I FELT THAT THE SALE OF MY HOME WAS HOPELESS AND WE WOULD BE STUCK SPENDING THOUSANDS OF DOLLARS ON RENOVATIONS BEFORE SOMEONE WOULD BUY IT. KEINA OFFERED ENCOURAGING WORDS, ADVERTISED OUR HOME IN AS MANY PLACES AS POSSIBLE AND REACHED OUT TO HER ENDLESS LIST OF RESOURCES. HER EFFORTS RESULTED IN FINDING US THE PERFECT BUYERS. SHE IS GRACEFULLY HONEST, SHE CARES, SHE FIGHTS FOR HER CLIENTS, AND WITHOUT HER I WOULD HAVE GIVEN UP ON THE SALE OF MY HOME. TODAY, I AM IN MY DREAM HOME BECAUSE OF HER. KEINA HAS, WITHOUT A DOUBT, MADE AN IMMEASURABLE IMPACT ON MY LIFE. I AM A FOREVER CLIENT.

-JENNIFER & NICK BYRNE OF OWASSO

KEINA IS A FANTASTIC REALTOR. SHE STOOD BY US THROUGH THE UPS AND DOWNS OF BUYING OUR HOME, AND WE FRANKLY COULDN’T HAVE DONE IT WITHOUT HER.

-JEFF SCOTT OF OWASSO

F RO M

listed TO sold

THANK YOU FOR TAKING THE TIME TO MEET WITH ME!

Keina Phillips Broker-Associate® 918.809.4426 | kphillips@cctulsa.com | keinaphillips.com ~

Se habla espanol

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2814 W Country Club Dr | OKC (405) 843-8188

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13512 E 116th St N | Owasso (918) 392-9990

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