Cari & Brian Johnston - Listing Presentation

CARI & BRIAN JOHNSTON L I S T I N G P R E S E N TAT I O N AN ELITE PLAN TO SELL

REALTOR-ASSOCIATE® 918-346-3473 cjohnston@cctulsa.com cjohnston.ccoklahoma.com 13512 E 116th St. N. Owasso, OK 74055 A full-time, full-service agent, Cari Johnston is familiar with residential and land listings in the Tulsa area and its surrounding communities. She currently lives in Owasso. “I am fortunate to have lived in this area my whole life,” Cari says. “I know all of the residential pockets and what they have to offer my buyers.”

Cari received her Bachelor of Science Degree in Business Management, Cari worked in various positions in the Oil & Gas, Family Medicine, and Optical fields. She is dedicated to ensuring that her clients receive the very best real estate transaction possible.

REALTOR-ASSOCIATE® 918-200-4465 bjohnston@cctulsa.com bjohnston.ccoklahoma.com 13512 E 116th St. N. Owasso, OK 74055 Brian Johnston was born and grew up in Tulsa. He attended Oklahoma University, where he studied Business Management, and The University of Maryland where he took Military Studies.

Before joining Chinowth & Cohen, he held the position of Vice President for AHMI, Ambassador Home Marketing Inc., a real estate staging and marketing company in Tulsa. Brian brings his clients valuable skill sets including staging experience and home marketing expertise. He is familiar with residential listings in all of Tulsa’s Midtown and Owasso, where he currently lives.

COMMITMENT TO THE COMMUNITY

FEEDING TULSA PETS OF HOMELESS

AMERICAN HEART ASSOCIATION

BOWLING FOR KID’S SAKE

ART ALLIANCE TULSA

DAYSPRING VILLA ANGEL TREE

HABITAT FOR HUMANITY

JOY IN THE CAUSE

MORE ORGANIZATIONS C&C SUPPORTS: American Cancer Society • American Lung Association • American Red Cross • Beads of Courage • Cascia Hall Christmas Walk • Court Appointed Special Advocates for Children • Clarehouse of Tulsa • Community Food Bank of Eastern Oklahoma • Cystic Fibrosis Foundation • ESA International • Extreme Home Makeover • Family and Children Services • Gatesway Foundation • Junior League of Tulsa • March of Dimes, Life Share Registry • Joy in the Cause • Leukemia and Lymphoma Society • Light up the Night • Neighbor for Neighbor • Owasso Community Resources • Palmer Continuum of Care • Race for the Cure • Rotary Club of Tulsa • Soled Out Sand Springs • Tulsa Boys Home • Women’s Council of REALTORS

OKLAHOMA’S #1 INDEPENDENT REAL ESTATE COMPANY Our mission is to help clients sell their homes for more money, in the shortest amount of time through honest pricing, extraordinary service and comprehensive marketing.

Over $2 Billion In Annual Real Estate Sold

15 the top

offices,

800+ agents statewide

REALTORS

#1

in Greater

INDEPENDENT brokerage in

TULSA

OK*

*according to REAL Trends

OUR COMPANIES OUR AGENTS ARE AVAILABLE 24/7 AND OUR OFFICE HOURS ARE 8:30-5:30 MONDAY – FRIDAY.

C H I N O W T H

&

C O H E N

COMMERCIAL

OUR OFFICES BARTLESVILLE

2321 SE Nowata Place Suite A, Bartlesville, OK | (918) 333-2222

7510 E. 111th St. S. Bixby, OK | (918) 943-3009 • Fax: (918) 943-3155

BIXBY

“Real estate cannot be lost or

BROKEN ARROW

stolen, nor can it be carried

2625 S. Elm Pl. Broken Arrow, OK | (918) 259-0000

COWETA

128 N. Broadway St. Coweta, OK | (918) 279-6227

away. Purchased with common sense, paid for in full, and

2619 Kelley Pointe Pkwy, Edmond, OK | (405) 330-0031

EDMOND

managed with reasonable care,

GRAND LAKE

it is about the safest investment

29980 S. 566 Rd. Afton, OK | (918) 257-7164

LEASING/PROPERTY MGMT.

8988 S. Sheridan Suite J, Tulsa, OK 74133 | (918) 392-0901

MIDTOWN TULSA

1441 E. 41st St. Tulsa, OK | (918) 392-9900

MUSKOGEE

1806 Chandler Rd. Muskogee, OK | (918) 537-2263

NICHOLS HILLS

2814 W. Country Club Dr. Oklahoma City, OK | (405) 843-8188

OWASSO

13512 E. 116th St. N. Owasso, OK 74405 | (918) 392-9990

SAND SPRINGS

3702 South Hwy 97, Sand Springs, OK | (918) 419-2333

SKIATOOK

500 W. Rogers Blvd. Skiatook, OK | (918) 578-6820

SOUTH TULSA

3912 E. 91st St. Tulsa, OK | (918) 392-0900

WAGONER

122 N. Main St. Wagoner, OK | (918) 279-6227

in the world” - Franklin D. Roosevelt

GENERATIONS OF SUPPORT BEHIND EVERY SALE Chinowth & Cohen Realtors is the largest independently owned real estate company in Northeastern Oklahoma. The brokerage opened in 2004 with 25 sales associates; since then it has grown to over 700 agents with 15 locations surpassing two billion dollars in sales in 2020. Boasting 75 years and three generations of real estate history and expertise, Chinowth & Cohen is rooted in tradition and family.

SHERYL CHINOWTH - CHIEF EXECUTIVE OFFICER & COFOUNDER Sheryl began her career working at her father’s real estate company, where she quickly became a top producer, mentored associates and managed offices. In 2004, Sheryl cofounded Chinowth & Cohen Realtors, opening the brokerage with only one office and 25 sales associates. As CEO, Sheryl has grown the company to over 800 associates and 16 offices in the Tulsa and Oklahoma City surrounding areas, making it the largest independent real estate company in Oklahoma. She has won numerous awards including Luxury Real Estate’s Lifetime Achievement Award, Tulsa Business Journal’s “Influential Woman in Business” Award, RISMedia and Real Trends’ “Power Broker” recognition and more.

LEE COHEN - CHIEF FINANCIAL OFFICER AND COFOUNDER Originally from New York, Lee learned about real estate from his grandfather who purchased, sold and managed real estate in Manhattan. In the 1990s, Lee owned a commercial brokerage in Miami, Florida, when he created a REIT (Real Estate Investment Trust), which went public in 1996. Upon his arrival to Tulsa in 1999, Lee worked at various residential and commercial brokerages and eventually partnered with Sheryl Chinowth to form Chinowth & Cohen Realtors as well as C&C Commercial Realtors.

LELAND CHINOWTH - PRESIDENT, CHINOWTH & COHEN REALTORS Leland attended the University of Oklahoma School of Medicine prior to launching his robust real estate career. In his first year as an associate, Leland sold a record $11 million. He has helped mentor and train agents for nearly 15 years and has been the President of Greater Tulsa Association of Realtors, MLS President and has been named one of Tulsa Business Journal’s 20 “Men of Distinction” and was voted one of Tulsa Business Journal’s “40 Under 40.” Leland is currently the President of Chinowth & Cohen Realtors.

TAYLOR CHINOWTH - VICE PRESIDENT, CHINOWTH & COHEN REALTORS / PRESIDENT, ELITE TITLE SERVICES Taylor is an attorney with a degree in Finance from the University of Oklahoma School of Business and a JD from the University of Tulsa College of Law. After becoming a licensed realtor in 2007 and a licensed broker in 2010, Taylor obtained his title insurance license in 2012 and joined the Board of Directors for Bartlesville Association of Realtors in 2015. The following year, Taylor was one of Tulsa Business and Legal News’ 40 Under 40 and later won the Oklahoma Bar Association Business and Corporate Law Award in 2019 and 2020 as well as multiple CALI Awards.

NATIONAL RECOGNITION

LRE EXTRAORDINARY PHILANTHROPIST AWARD

International award given to the Luxury Real Estate member who consistently displays altruistic concern for human welfare and generosity to socially responsible purposes

PRESIDENT’S CIRCLE AT THE HBA

Recognizes member companies that have supported the HBA at the highest level

POWER BROKER REAL TRENDS WEB RANKING FOR BEST SITE IN OKLAHOMA

Named best residential real estate website in Oklahoma, and 2nd in the nation

POWER BROKER

RIS Media top 500 Power broker In honor of Chinowth & Cohen’s outstanding production in 2015

Chinowth & Cohen Is Awarded

“OUTSTANDING SOCIAL MEDIA SAVVY” AWARD!

REAL TRENDS 500 RESIDENTIAL REAL ESTATE FIRM

The undisputed performance ranking of the top 500 residential real estate brokerage firms in the nation

OUTSTANDING SOCIAL MEDIA SAVVY AWARD

Chinowth & Cohen Realtors received the “Outstanding Social Media Savvy” award at the Luxury Real Estate conference!

LOCAL RECOGNITION TULSA WORLD’S

“Best in the World”

TULSA BUSINESS JOURNAL BEST REAL ESTATE BROKER

Chinowth & Cohen is proud to be named Tulsa World’s “Best In The World” Real Estate Agency seven years in a row

BEST OF THE BEST

C & C Realtors is the only residential real estate company awarded a Bestie in 2015

Chinowth & Cohen is proud to be named Oklahoma Magazine’s “Best of The Best” Real Estate Agency for 9 years

BROKEN ARROW CHAMBER BUSINESS OF THE YEAR

COMMUNITY NEWSPAPERS READER’S CHOICE AWARDS

An industry leader and making significant impact in the community through new jobs and bettering the city

Chinowth & Cohen is proud to be named Reader’s Choice in the Owasso Reporter, Skiatook Journal, Sand Springs Leader & Wagoner County American

OUR PROVEN MARKETING SYSTEM See for yourself...

1. Superior Agent Support

8. Highly Targeted Facebook Campaigns

2. Professional Photography

9. Paid Targeted Advertising on Google

3. Luxury Yard Sign

10. Exposure on Zillow

4. 24/7 Information Sign Rider with Text Code

11. Virtual Tour availability

5. Distinctive Professionally Printed Flyers

12. Multiple Public Open Houses

6. Webpage Specific to Your Property

13. Broker’s Preview Showings Available

7. Comprehensive Social Marketing Campaigns

14. Local Agent Preview Email

• Blog Post

15. Local Brokerage Network Reach

• Instagram Post

16. Your Property, Your Choice

• Search Engine Optimization

AWARD-WINNING SOCIAL MEDIA MARKETING We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers.

Targeted Social Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer.

LUXURY REAL ESTATE “OUTSTANDING SOCIAL MEDIA SAVVY” AWARD

#1 REAL ESTATE WEBSITE IN OKLAHOMA

Real Trends Ranks ccoklahoma.com as the #1 Real Estate Website in Oklahoma • Designed by One of the Top Real Estate Web Developing Companies in the Nation • Internal MLS Search Engine • Access Our Website Through Any Device • Agent Page to Advertise Your Home • Feature Commercials, Drone Shoots and other Marketing on Your Agent’s Website

Using specific keywords, targeted locations, and search behavior, we craft custom Google Pay-Per-Click campaigns to drive potential buyers to your home’s listing.

This helps your listing stand out to those who may be most interested.

PAID TARGETED ADVERTISING ON GOOGLE There’s no better way to sell your home than to have interested buyers walk through the front door. We advertise and promote your home to potential buyers and their agents in advance to ensure successful Open Houses.

MULTIPLE PUBLIC OPEN HOUSES Not all agents will have clients interested in your home.

We specifically target the top agents bringing buyers to your neighborhood and your price point. Our focused communication means that agents pay attention when they hear from us.

TOP LOCAL AGENT PREVIEW EMAIL Professionally designed and commercially printed, our Chinowth & Cohen property flyers allow buyers to take away a favorable representation of your home after every showing.

DISTINCTIVE PROFESSIONAL FLYERS We maintain an internal Client Relationship Management database consisting of tens of thousands of potential buyers.

We will match your property to specific buyers based on location, price and size and contact them directly about your listing.

PROSPECTING THE ELITE BUYER DATABASE

We understand buyers’ search preferences can vary and don’t rely on just our website to promote your listing. We provide exposure on Zillow, one of the most used real estate search websites in the country, to ensure your home is seen by a wide audience.

EXPOSURE ON ZILLOW Most buyers work with an agent in the purchase of their home, so generating excitement within the Broker Community is critical to the success of your sale. By showcasing your property to outside Brokers, we build a sales team of agents who want to sell your property.

BROKER’S PREVIEW SHOWINGS By participating in our local MLS, your home will reach all agents in the area as well as show on other Brokerage websites. This increases exposure, and allows us to better cooperate with other agents who may have the perfect buyer for your home.

BROKERAGE NETWORK REACH We host a website specifically for your property, where potential buyers can follow the status, share with friends, request showings and much more.

This encourages engagement with your home online and showcases your property individually.

WEBSITE SPECIFIC TO YOUR PROPERTY If your home and desired selling strategy requires more from us, we can do it!

Every home sale is different, and we can’t wait to create the perfect plan for you.

YOUR PROPERTY, YOUR CHOICE

ELITE TV

Elite TV features your property on Sunday at 10 AM on the CW or streaming from ccoklahoma.com. Our professionally produced 30 minute show features area homes with video and voice over highlighting your property’s features.

ELITE TV - YOUR HOME IS THE STAR! Many man hours go into the marketing of each and every Chinowth & Cohen listing.

No agent can do it alone.

We have a team of twelve full-time marketing staff who execute the many steps necessary to deliver our marketing services to you.

TEAM APPROACH First impressions matter in the sale of your home.

Our clean and professional signs let potential buyers know you are working with a reputable firm in the sale of your home without detracting from the curb appeal of the property.

LUXURY YARD AND POST SIGN Northeastern Oklahoma’s leading newspaper source for Real Estate. Your property can be promoted in this beautiful fullcolor tabloid available in Saturday’s edition of Tulsa World. Ads and Open House listings are created by our in-house marketing team.

TULSA WORLD: WORLD OF HOMES Real estate postcards are one of the most effective ways to keep the public and potential buyers up to date on your property!

Postcards are a great way to showcase your home to neighbors.

CUSTOM POSTCARDS

Elite Magazine is produced by Chinowth & Cohen’s marketing team and features every active listing offered to the public. This FREE publication is available at our offices and area QuikTrip, CVS and Reasor’s locations.

ELITE MAGAZINE 95% of home buyers look online for properties during the home buying process.

How your home looks online is critical to getting buyers through the door for showings.

If the photos online don’t “wow” them, they may never come, which is why Chinowth & Cohen has strict professional guidelines for all listings.

PROFESSIONAL PHOTOGRAPHY Potential buyers want information at the tip of their fingers. Our Text Code sends them your property details instantly and allows me to follow up on their inquiry afterwards.

24/7 INFORMATION SIGN RIDER WITH TEXT CODE Varied ads in these highly read publications are a vital part of a home marketing campaign: Tulsa People, Oklahoma Magazine, Homes & Land, Tulsa World Magazine and more.

OUTSIDE PUBLICATIONS Advertising in local weekly publications is an inexpensive yet effective way to reach a wide audience. The Owasso Reporter, Skiatook Journal, Sand Springs Leader and Wagoner County American are very popular in our market.

LOCAL PUBLICATIONS

THE BEST TECHNOLOGY TO KEEP YOU SEAMLESSLY UPDATED ON THE STATUS OF YOUR SALE

ALL-IN-ONE

ONLINE MARKETING

SOLUTION

Chinowth & Cohen REALTORS® partnered with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterpriselevel technology and online marketing solutions together in one, easy to use interface.

Chinowth & Cohen REALTORS® partneted with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterprise-level technology and online marketing solutions together in one, easy to use interface. ®

deltamediagroup.com

866-233-9833

Dotloop provides an online platform to empower real estate professionals to get deals done. Dotloop is the top choice for industry leading realtors.

The SentriLock Bluetooth® REALTOR® Lockbox provides secure, easy mobile lockbox access with a host of tools and benefits for REALTORS®. The new lockbox offers a variety of features, including opening the key compartment, using only your smartphone or tablet.

Your Property, YOUR CHOICE Detailed Home Preparation Professional Photography Coming Soon Marketing Personal Calls to Likely Agents E-mail Marketing Campaign Virtual Tour/Video Posted Social Media Blast Yard Sign (Where Possible) 24/7 Text for Information (Where Possible) Who’s Who in Luxury RE ($500k+) International Distribution (1m+) Google PAID Search Facebook Marketing with Targeted Demographics Network Distribution to 80 Websites Property Websites Full Color, 2 Sided Flyers Open House/Broker’s Open Weekly Updates Preferred Listing on Realtor.com Home Warranty for Seller Staging Consultation Contracted Preparation

ESSENTIAL

PREMIUM

ULTIMATE

• • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • •

6%

COMMISSION

6.5% COMMISSION

7% COMMISSION

WHAT REALLY MATTERS IN THE SALE OF YOUR HOME

Pricing your home at Fair Market Value is the single most important factor in selling your home for the most amount of money, in the shortest amount of time. There are several factors we use to determine this value.

Factors Impacting Sales Price: • • • • •

Location Lot Size House Size House Condition/Features Recent Sales

• • • •

Competition Timing Financing Special Conditions

Regardless of what you paid, what you owe, how much you want, or what any other agent may say they can sell your house for, in the end it is the Buyers who will determine the selling price.

What You Paid

What You Owe

What You Need to Buy Your Next Property

Sentimental Value

What You Want

What Another Agent Says

What Your Neighbor Thinks

PRICING YOUR HOME AT FAIR MARKET VALUE

IF THE ASKING PRICE IS: 15% over market value

10% over market value

5% over market value

fair market value

THE PROPERTY APPEALS TO: 20% of the buyers

30% of the buyers

50% of the buyers

95% of the buyers

If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatically.

PROPERTY INTEREST LEVEL

30 days

60 days

90 days

Your home receives the most exposure to the greatest number of potential buyers within the first 14-30 days on the market. Pricing at fair market value from the beginning ensures the highest number of interested buyers see the home. As time passes, perceived value decreases, resulting in a lower sales price.

OUR PROVEN HOME SELLING PROCESS Pre Listing • Schedule Appointment • Review Pre-Listing Materials • Meet with Your Elite Agent • Discuss Key Selling Points of Home • Select Home Selling Program • Determine Fair Market Listing Value • Sign Listing Paperwork • Pre-Listing Home Inspection • Repair, Declutter and Clean According to Recommendations • Complete Seller’s Real Property Disclosure Statement • Professional Photography • Install For Sale Sign with Text Code (where possible) • Launch Marketing Preparation • Design Flyers • Chinowth & Cohen Website • Complete MLS Data Entry • Post as Coming Soon on Chinowth & Cohen Website • Coming Soon Marketing on: - Facebook - Zillow - Twitter - Realtor.com

Active Listing

• Activate on MLS • Broker’s Open • Office Preview • Open House • PPC and Facebook Campaigns • Private Showings • Strategy Discussions Based on Feedback • Video Marketing on YouTube • Weekly Feedback

Contract to Close

• Receive Offers • Review Offers Together • Negotiate Offers • Accept Offer and Begin Title Process • Possibly Negotiate Back-up Offer • Home Inspection • Survey, Termite Inspection, HOA Doc Review • Clear Title Contingencies • Schedule Signing Closing Docs • Remove Personal Items from Home • Close Sale And Hand Over Keys

If your Chinowth & Cohen Agent has exceeded your expectations, then we’d love for you to refer us to your friends and family!

THE BUYING ATMOSPHERE When it comes time to show your property, here are some suggestions that will create a smooth and successful process! »

During the listing period, maintain the home in ready-to-show condition with beds made, clutter removed, dishes put away and so forth.

»

Showcase your home as if you are receiving guests. Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music.

»

During a showing, try to step out for a cup of coffee or run a few errands. The potential buyer will feel more relaxed if allowed to view your home without any distractions.

»

Make sure your pets are confined to a safe and out of the way place. If at all possible, take your pets with you to the park or on an errand run during a showing. Please hide all pet bowls and supplies.

»

In some cases, silence can be golden. If you are present for the showing, it’s best to reserve comments until the buyer has left your home.

»

For safety purposes, it’s wise to show the home to a buyer only if the associate working with them is present. You should also put away your valuable items, such as jewelry and collectibles.

ALWAYS, PLEASE FEEL FREE TO CALL ME ANYTIME IF YOU HAVE QUESTIONS, CONCERNS, IDEAS OR SUGGESTIONS!

ASK ME FOR A COMPARATIVE MARKETING ANALYSIS! A comparative marketing analysis (CMA) is a document that pulls statistics on homes similar to yours that will Sold in the Recent Past:

This shows us what buyers in this market have actually paid for properties similar to yours.

Currently on the Market:

These are properties that will be competing with yours for the attention of available buyers.

Failed to Sell:

Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

YOUR HOME’S UNIQUE APPEAL: Each property has special features that interest buyers. Whether you realize it or not, you are an expert on your home and can inform me about your property’s value better than anyone else!

What do you feel are the most appealing features of your property? _____________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ What features does your property have that differentiate it from other similar properties? __________ __________________________________________________________________________________________ __________________________________________________________________________________________ What changes or enhancements would you suggest to make to your property? ___________________ __________________________________________________________________________________________ __________________________________________________________________________________________ What do you regard as the most attractive features of the surrounding neighborhood? ____________ __________________________________________________________________________________________ __________________________________________________________________________________________ Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? ______________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers? __________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________

NOTES

RECOGNIZED AS THE LARGEST #1 INDEPENDENT REAL ESTATE COMPANY IN OKLAHOMA BARTLESVILLE

2321 SE Nowata Place Suite A Bartlesville | (918) 333-2222

BIXBY

7510 E. 111th St. S. | Bixby (918) 943-3009

BROKEN ARROW

2625 S. Elm Place | Broken Arrow (918) 259-0000

COWETA

128 N. Broadway St | Coweta (918) 279-6227

EDMOND

2619 Kelley Pointe Pkwy Edmond | (405) 330-0031

GRAND LAKE

29980 S. 566 Rd | Afton (918) 257-7164

LEASING/PROPERTY MGMT.

MUSKOGEE

1806 Chandler Rd. | Muskogee (918) 537-2263

NICHOLS HILLS

2814 W Country Club Dr | OKC (405) 843-8188

OWASSO

8988 S. Sheridan Suite J, Tulsa, OK 74133 | (918) 392-0901

13512 E 116th St N | Owasso (918) 392-9990

MIDTOWN TULSA

3702 S Hwy 97 | Sand Springs (918) 419-2333

1441 E. 41st St | Tulsa (918) 392-9900

SAND SPRINGS

SKIATOOK

500 W. Rogers Blvd. | Skiatook (918) 578-6820

SOUTH TULSA

3912 E. 91st St | Tulsa (918) 392-0900

WAGONER

122 N. Main St. | Wagoner (918) 279-6227