Brand Profile - Weed Cellars

Weed the People

Weed Cellars has Something for Everyone

For example, the word “weed” is one of the most highly recognized words internationally, and it represents multiple emotions and connections with consumers across the globe.

It's no surprise then, that a team of creative minds finally happened upon the word weed and applied it to the alcohol space—the entire alcohol space, that is.

Weed Cellars’ portfolio currently comprises a straight 91-proof bourbon whiskey, still wines along with prosecco, beers, and newly added, organic vodka. None of the products contain CBD or THC, but they resonate with consumers as a symbol of freedom to enjoy life on their own terms.

Interestingly, no other brand transcends all three categories of wine, spirits, and beer. It's never been done before. “Weed is a universal word, and we're a universal brand,” says Joseph Curtis, CEO at Weed Cellars. “By that, I mean, we're a portfolio that truly has something for everyone—light beer, golden ale, wine, prosecco, whiskey. The list goes on. Our mantra is ‘Weed The People,’ and I think we live and breathe that.”

With the brand since its inception, Jim Moeller, President at Weed Cellars, explains how the portfolio reflects consumer wants and needs. “Responding to what people want to drink is a win-win across the board, and I'll tell you why. It not only serves the purpose of satisfying the consumer, it also guarantees pull-through at the distributor and retail level. It ensures the brand's success for everyone involved.” Responding to consumer trends is great until the consumer exercises their right to change their mind. Then what? “We go back to our mantra,” shares Curtis. “Weed the People. We're not afraid to explore every inch of the alcohol space, and you can look to us for new line releases in the future. We’re nimble and responsive, and we have great partnerships on the supply and distributor levels. We can do anything.”

Weed Straight Bourbon Whiskey, which is partnered with country legend Gary Allan, recently launched a cocktail competition with Chilled Magazine. “Our bartenders are our greatest allies,” explains Moeller. “Instead of running an ad campaign, we wanted to do something that gives back to the mixology space. Our CMO Natasha Swords and the Chilled team put their heads together to come up with Don’t Waste This Cocktail competition—a nod to Gary Allan’s Waste of a Whiskey Drink music video which features Weed Straight Bourbon Whiskey.”

To find out more about how to enter and win up to $3,000 please visit WeedCellars.com

We’re nimble and responsive, and we have great partnerships on the supply and distributor levels. We can do anything.

— JOSEPH CURTIS, WEED CELLARS CEO