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SUN MICROSYSTEMS An industry-changing company that forged many of the technology-standards now commonplace to enterprise businesses and has influenced how the Internet is run today. SUNWORLD for its inaugural year, was held at Moscone Center, San Francisco and over the years, had proven to be an important industry annual event. We developed and implemented the strategic graphic approach by making the identifying visuals both modular and easy to configure into widely disparate formats. By commissioning the illustrator Steve Lyons to produce iconic spot artwork, we were able to reconfigure the artwork at will — proving to be extremely cost-effective for Sun and sustainable for many years to come. In hindsight, our graphic solution was so successful that we were happy to see Sun adopt this same graphic approach to other corporate tradeshow events outside of the SUNWORLD universe.

Sun Microsystems Tradeshow Sunworld ID