Audience Targeting Platform overview

Audience Targeting Platform Reach our CEO audience across the Web!

Reaching the CEO Online: We start with our own first-party data, it is then segmented based on reading behavior and modeled using the proprietary algorithms of the largest Data Management Platform in the world.

From there, we target a white-list of websites in the appropriate contextual environment and can leverage other data and technologies to reach your audience with precision and scale. For example, we can: •

Target by State, Zip and down to the square block using IP technology

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Target your site users and model them as part of your campaign

•

Target your offline lists (email or postal addresses)

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Overlay demographic and firm/industry level data

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Target desktop, mobile, social & pre-roll

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Target specific content areas such as business and technology

Behavioral CEO Segments Accounting Business Banking Aviation

Insurance Investment

Law

Cyber

M&A

Economy & Trade

Technology

Healthcare

HR

Telecom

Travel

Partner Segmentation Aerospace & Defense

Millennial

Business

Directory

Technology

Education

Healthcare

News & Politics

Gender/Ethnicity

Sports

Community

ALL Sites

There are currently 20 break-out segments to choose from. Some have been grouped for simplicity

Specific Targeting • • • • • • •

1,347 white-listed Web sites 20 behavioral segments 14 Business categories Virtually unlimited web impressions available Target by State, Zip or Square Block Target Desktop, Mobile, Social & Pre-Roll Data is proprietary and can't be accessed through third-parties or trading desks

White List Sample Sites: Your AD follows our readers across 1,347 websites including:

Data is proprietary and can't be accessed through third-parties or trading desks

Targeting Capabilities

*Mined from Alliance Audiences

Extend to Social Media Target your audience on FB, Twitter, LinkedIn & Instagram

Site Re-target Look-Alike

SELF-IDENTIFIED Target people who have previously searched relevant keywords

SCALE YOUR AUD. Proprietary algorithms match against 1.2B uniques to find more of your exact target

Data Onboarding

BEST of BREED Target to specific and accurate demographic and firm-level /industry data

Keyword

CUSTOM BUILT Target people when they’re reading relevant content. Custom segments can be built based on up to 3 keywords

Social

IP Targeting Geo-location technology using a person’s internet protocol ID

Semantic

EXCLUSIVE DATA* Reach the right audience based on the types of sites they visit, their online habits and areas of interest

Demo/Firm

IP Targeting

Behavioral

The Right Message to the Right Person at exactly the Right Time and in the Right Place

ACTIVATE Find users online using offline data (email or postal address) & scale your audience through look-alike modeling

Sample Proposal: Audience

AUDIENCE TARGETING PLATFORM Behavioral Targeting, Semantic Targeting, Demo/Firm, Mobile, Site Re-targeting/ Look-Alike Modeling

ChiefExecutive.net

TOTAL

Geo Targets

USA

USA

Creative Units

Schedule

Total Impressions

Pricing Model

Total

728x90 300x250 300x600 160x600

49 Days

4.2 Million

$15 CPM

$63,000

Pre-roll (:15 & :30)

49 Days

2.3 Million

$18 CPM

$41,400

728x90

49 Days

100,000

$75 CPM

$6,000

49 Days

6.6 Million

$110,400 Net

Based on your ideal prospect criteria, targeted prospects will see your message as they review multiple web sites within our partnership network.

For more details contact: